Podcasts about internet retailer top

In this episode, we are excited to have Steve Simonson, Founder and CEO of Symo Global, as our special guest. Symo Global has companies in Hong Kong, the USA, and the EU. Steve Simonson is a lifetime entrepreneur having founded, purchased, built, and sold numerous companies over the past 3 decades.Along the way Steve's companies have been publicly recognized with three consecutive years on the Inc. 500 list, multiple listings on the Internet Retailer Top 500, Washington State Fastest Growing Business as well as a number of other company accolades. Steve was also a finalist in the Ernst and Young Entrepreneur of the Year Award.Steve brings his deep expertise as a leader and operator at many companies which he has taken to from start-up to exit.During our conversation with Steve, we have discussed various aspects of sourcing,  including the latest trends, challenges, and opportunities. Steve shared his insights and perspectives on these topics, providing practical advice and inspiration for  entrepreneurs and business owners looking to stay ahead of the curve.The SYMO Global team can help you find a China, Vietnam, Malaysia, India, Mexico, United States or Taiwan based supplier for a specifically targeted product.As the founder and CEO of Symo Global, Steve brings a wealth of knowledge and expertise to our podcast, making this episode a must-listen for anyone looking to gain insights into the e-commerce industry and stay up-to-date on the latest trends and best practices.Join us on the Post Purchase PRO Podcast as we explore the world of sourcing with Steve Simonson. Don't miss out on this informative and inspiring conversation!Reach out to Steve at ceo@symoglobal.com#GlobalBusinessGrowth#InnovationInBusiness#SuccessStrategies

In this session I am joined by Brandon Young, Liran Hirschkorn and Steve Simonson.   We will take a look back on 2022, as many of you know this year has been a testing year for sellers with margin suppression, the war, rising TACoS to name a few. But like anything, you take the rough with the smooth and it just makes you more resilient, you get better at what you do; as entrepreneurs, it tests the problem solving muscle  - Which for most, has had a very good workout.   We will also discuss what lies ahead, so if you want to hear from three guys who have been around the block then please tune in!   Brandon Young is an 8-figure Amazon seller, active course instructor, and YouTuber. On his YouTube channel, he shares the latest information about the private label business model, Amazon's ever-changing Terms of Service, and the world trends he sees that will affect sellers. He also sells courses on his Seller Systems platform for beginners, sellers who have specific issues they want to work on, and those looking to start or completely revamp their Amazon FBA business. His unique strategies for private label include data-based keyword and product research strategies as well as using social media and chat bots to drive traffic.   Brandon Young has been in the ecommerce industry since 2013 when he started selling on Amazon FBA. He has seen many changes in this industry over the years and plans to continue sharing his best tips with other sellers so they can increase their profits and grow their businesses.   Liran Hirschkorn is a serial entrepreneur and e-commerce expert. After growing and selling an Internet life insurance agency in 2014, Liran decided to get involved in e-commerce and selling on Amazon.   He started several eCommerce brands that have sold millions of dollars on Amazon since. Today he is widely followed as a thought leader and speaker on marketing and selling on Amazon, and he is CEO of Incrementum Digital — an Amazon Focused Marketing Agency.   He lives in Long Island, New York with his wife and daughter.   Steve Simonson is a lifetime entrepreneur having founded, purchased, built, and sold numerous companies over the past 3 decades.   Along the way Steve's companies have been publicly recognized with three consecutive years on the Inc. 500 list, multiple listings on the Internet Retailer Top 500, Washington State Fastest Growing Business as well as a number of other company accolades. Steve was also a finalist in the Ernst and Young Entrepreneur of the Year Award.   Steve brings his deep expertise as a leader and operator at many companies which he has taken to from start-up to exit.   What does Steve do today?   His company operations today are managed through his holding company: SYMOGLOBAL.com and his FREE entrepreneurial support site and podcast platform: www.awesomers.com

Now more than ever, it's hard to get ahead in business. Business owners are very busy trying to get new customers, keep the ones they already have happy, and make sure their product or service is at the level it needs to be to be competitive. When you add in business costs, taxes, and employees who aren't happy, most business owners will admit they're at their wits' end. Email Marketing Automation won't solve all your business problems, but it will make the most important parts of your business much easier and more effective.  In this episode, Greg Zakowicz talks about his 15 years of experience as a marketer and as the Sr. Ecommerce Expert at Omnisend, an Email and SMS marketing automation platform for e-commerce brands. With his knowledge of email, mobile, and social media marketing, he has helped over 100 direct-to-consumer (DTC) companies around the world, including many from the Internet Retailer Top 1000, increase sales through their email and SMS marketing programs.  Today, Greg talks about how important it is for small businesses, especially, to use Email and SMS marketing to bring in more customers and boost sales. He talked about some automations that you should start with because they bring in most of a business's money. Resources Omnisend SiteOmnisend FacebookGreg Zakowicz Linkedin

In today's episode, we welcome Steve Simonson to help us assess the state of e-commerce and what we can do to overcome the challenges that are coming.Steve Simonson is a lifetime entrepreneur having founded, purchased, built, and sold numerous companies over the past 3 decades.Along the way Steve's companies have been publicly recognized with three consecutive years on the Inc. 500 list, multiple listings on the Internet Retailer Top 500, Washington State Fastest Growing Business as well as a number of other company accolades. Steve was also a finalist in the Ernst and Young Entrepreneur of the Year Award.Steve brings his deep expertise as a leader and operator at many companies which he has taken to from start-up to exit.What does Steve do today?His company operations today are managed through his holding company: SYMOGLOBAL.com and his FREE entrepreneurial support site and podcast platform: www.awesomers.com as well as the exclusive mastermind group www.Catalyst88.com.Short term, Steve's focus will be on two newer entrepreneurial-focused startups. Parsimony.com is a complete ERP system for e-commerce entrepreneurs. The new Empowery eCommerce Cooperative is a member owed COOP designed to help members gain access to products, services, and a community they need while banding together to save money. www.empowery.comSteve is especially passionate about entrepreneurship and is inspired by the great Zig Ziglar quote: “You can have everything in life you want if you will just help other people get what they want.”==================================Steve Simonson

Megan Blissick is the Head of Global Agency Partnerships at Signifyd, the leader in ecommerce protection. Megan's background includes a widespread ecommerce experience, ranging from brand management to digital marketing and advertising, in addition to building partnerships throughout the SaaS ecosystem. Signifyd provides an end-to-end commerce protection platform that leverages its commerce network to maximize conversion, automate customer experience, and eliminate fraud and customer abuse for retailers. Signifyd uses big data and machine learning to provide a 100% financial guarantee against fraud and chargebacks on approved orders. This effectively shifts the liability for fraud away from ecommerce merchants, allowing them to increase sales and open new markets while reducing risk. Signifyd counts among its customers many companies on the Fortune 1000 and Internet Retailer Top 500 lists. Signifyd is headquartered in San Jose, CA, with locations in Denver, New York, Mexico City, Belfast, and London. In this episode… Fraud is an unfortunate reality for ecommerce businesses, but what if it could be effectively and consistently prevented? Both fraud and fraud protection are in a constant game of cat and mouse, with new issues and solutions being introduced every day. Most companies can't afford to stay on top of these trends, so they only treat the symptoms rather than the underlying causes. The best solution is to have a dedicated service specializing in ecommerce fraud. A few of these exist, and Signifyd is leading the charge with its knowledgeable staff. So while fraud can never be fully prevented, now you can stay one step ahead. Guillaume Le Tual joins Megan Blissick, the Head of Global Agency Partnerships at Signifyd, on the Ecommerce Wizards Podcast to discuss fraud in ecommerce and the best preventions. They start with the common issues in the current ecommerce landscape and what measures are being taken to deal with them. They also get into returns, subscriptions, and bot-based attacks and the unique challenges each one brings.

Really happy to bring back Steve Simonson as we pick up from where we left off in his original In-Depth. Steve has been recently cleared of stage iv cancer; we discuss how he adapted and what he learned from the experience. Steve Simonson is a lifetime entrepreneur having founded, purchased, built, and sold numerous companies over the past 3 decades. Along the way Steve’s companies have been publicly recognized with three consecutive years on the Inc. 500 list, multiple listings on the Internet Retailer Top 500, Washington State Fastest Growing Business as well as a number of other company accolades. Steve was also a finalist in the Ernst and Young Entrepreneur of the Year Award.          

The eCommerce business is an industry that has changed dramatically over the last couple of years from the days of AOL, Lycos, and what else was out there to where we are now. In this episode, host Ben Baker interviews eCommerce consultant Curt Anderson. Curt founded an eCommerce business in 1995 that eventually landed on the Internet Retailer Top 1000 eCommerce Companies three years in a row. Since selling the company, he has served as a business advisor working primarily with small manufacturers on implementing eCommerce strategies. Today, Curt talks about what brought him to eCommerce and shares some strategies to help you bring your business to the next level.

“The landscape has totally changed, and it becomes harder and harder to fight for that real estate in the inbox.” As a retailer, how do you solve this challenge? Kyle Randall and Nate Martin work in a niche industry notorious for email deliverability issues, and they've not only overcome these issues, but built an email marketing program that engages their audience in a way that's impressive to any retailer. In Episode 45 of The Commerce Marketer Podcast, I welcome Randall and Martin, both from the adult novelty retailer Fort Troff. We'll talk about how they built a successful email program from the ground up, which lifecycle messages are the most successful, how they approach email testing, and what niche marketing can teach you about marketing to a wider audience. You'll hear us discuss: · The business-altering impact of successful email inbox deliverability. · How testing incentives and removing personal biases is critical to their success. · Most important KPIs they are looking from an email standpoint. · How they used dynamic content in emails to increase inbox deliverability while staying true to their brand. · How customer service plays a crucial role in customer loyalty. To contact Kyle or Nate, or to learn more about Fort Troff: Kyle Randall: kyle@ceruzziconcepts.com Nate Martin: nate@ceruzziconcepts.com I welcome your feedback, invite you to share any topics you'd like to hear more about, or let me know if you're interested in becoming a guest. Greg.Zakowicz@Bronto.com | https://twitter.com/WhatsGregDoing SPONSOR: This episode is brought to you by: Oracle Bronto The Bronto Marketing Platform powers personalized multichannel content that generates the higher engagement needed for retail success. Keenly focused on the commerce marketer, Bronto continues its longstanding tradition as a leading email marketing provider to the global Internet Retailer Top 1000 and boasts a client roster of leading brands, including Rebecca Minkoff, Timex, Lucky Brand, Theory, Brooks Sports, Ashley HomeStore and Christopher & Banks. For more information, visit http://www.bronto.com

Whether you're a seasonal business or not, focusing on the customer experience is a key component of driving repeat and loyal customers. But, if you sell high-quality, made-to-last artificial Christmas trees, how do you generate that repeat business? How do you stay relevant and top-of-mind throughout the non-holiday season? Enter post-purchase email marketing. In this episode of The Commerce Marketer Podcast, we're going to talk about how one seasonal retailer found success driving repeat business by focusing on a dedicated post-purchase email marketing strategy. I welcomed the Senior CRM Manager of Balsam Hill, Stephanie Maassen, to talk about the genesis of the strategy, how they got it done, and what they learned along the way. You'll hear about: • How listening to customer service drove the post-purchase email strategy. • Ways to manage execution when faced with limited resources. • Keys to finding cross-sell opportunities in seasonal buyers. • How to use customer data to formulate your post-purchase plan. • Why post-purchase emails are not always about the immediate conversion. • How they determined the timing for sending post-purchase emails. • Types of messages and things to consider when planning a post-purchase series. • Ways to blend transactional, customer service and marketing messages. To contact Stephanie or learn more about Balsam Hill: smaassen@balsambrands.com https://www.balsamhill.com/ Instagram: https://www.instagram.com/balsamhill/ Twitter: https://twitter.com/balsamhill/ I welcome your feedback, invite you to share any topics you'd like to hear more about, or let me know if you're interested in becoming a guest. Greg.Zakowicz@Bronto.com | https://twitter.com/WhatsGregDoing SPONSOR: This episode is brought to you by: Oracle Bronto The Bronto Marketing Platform powers personalized multichannel content that generates the higher engagement needed for retail success. Keenly focused on the commerce marketer, Bronto continues its longstanding tradition as a leading email marketing provider to the global Internet Retailer Top 1000 and boasts a client roster of leading brands, including Rebecca Minkoff, Timex, Lucky Brand, Theory, Brooks Sports, Ashley Homestore and Christopher & Banks. For more information, visit http://www.bronto.com

More than 100 million people watch the Super Bowl each year, but the commercials have become the must-see event within the event. At a price tag of more than $5 million for a 30-second commercial, companies are banking on the effectiveness of these ads. In Episode 43 of The Commerce Marketer Podcast, we'll have a three-person roundtable discussion about the Super Bowl from a marketing and entertainment perspective. We'll revisit the commercials, halftime show, and even how we interacted with our mobile devices during the big game - after all, what good is a $5 million commercial if everyone is checking their Instagram feed? Topics will include: • Most disappointing ads and why we think they missed. • Generational differences between how ads were received. • How we used our mobile devices during the game. To learn more about our guests: Erika Simms: https://www.linkedin.com/in/erikasimms/ Previous guest appearance on Episode 43, “Facebook and Social Marketing Strategies” Matt Sutor: https://www.linkedin.com/in/mattsutor Previous guest appearance on Episode 20, “The Ecommerce of Sports With the Durham Bulls” I welcome your feedback, invite you to share any topics you'd like to hear more about, or let me know if you're interested in becoming a guest. Greg.Zakowicz@Bronto.com | https://twitter.com/WhatsGregDoing SPONSOR: This episode is brought to you by: Oracle Bronto The Bronto Marketing Platform powers personalized multichannel content that generates the higher engagement needed for retail success. Keenly focused on the commerce marketer, Bronto continues its longstanding tradition as a leading email marketing provider to the global Internet Retailer Top 1000 and boasts a client roster of leading brands, including Rebecca Minkoff, Timex, Lucky Brand, Theory, Brooks Sports, Ashley HomeStore and Christopher & Banks. For more information, visit http://www.bronto.com

Social media marketing is no longer simply applying a budget and boosting front-facing posts. They're mostly pay-to-play platforms, and in order to truly get ROI from your targeted audience, you have to implement a deeper strategy with the right data. So what can companies learn from a digital agency that serves the automotive industry, a vertical with high price points and longer decision cycles? In this episode, we'll talk about Facebook and social media marketing strategies: how to target customers when their buying considerations are longer and more heavily researched, how these lessons might apply to everyday retailers, and when to pull the plug on retargeting. Joining me for the conversation is Erika Simms, vice-president at Dealer Authority. You'll hear us discuss: · Why breaking ads into smaller components can help guide the customer journey. · Which social channels and ad types are getting the best ROI right now. · Which marketing tactic resulted in a 20-30% increase in click-throughs. · How video on social is performing and which audience responds to it best. · Ways to effectively use landing pages in conjunction with social ads and paid search. · Which single element can you add to product photos to increase conversions? · How to target consumers for larger purchases with longer buying and research cycles. · When to abandon targeting prospects on social media. To contact Erika or learn more about Dealer Authority: http://www.dealerauthority.com | Twitter: https://twitter.com/DealerAuthority Contact Erika: https://www.linkedin.com/in/erikasimms/ | erika@dealerauthority.com I welcome your feedback, invite you to share any topics you'd like to hear more about, or let me know if you're interested in becoming a guest. Greg.Zakowicz@Bronto.com | https://twitter.com/WhatsGregDoing SPONSOR: This episode is brought to you by: Oracle Bronto The Bronto Marketing Platform powers personalized multichannel content that generates the higher engagement needed for retail success. Keenly focused on the commerce marketer, Bronto continues its longstanding tradition as a leading email marketing provider to the global Internet Retailer Top 1000 and boasts a client roster of leading brands, including Rebecca Minkoff, Timex, Lucky Brand, Theory, Brooks Sports, Ashley HomeStore and Christopher & Banks. For more information, visit http://www.bronto.com

Many B2B companies today are making the move into selling direct-to-consumer (D2C). This allows companies to grow revenue, control their branding better, and provide a more personal customer experience. But trying to keep your partners happy while growing your bottom line can be like walking a business tightrope – but while difficult, it can be accomplished if planned properly. In this episode of The Commerce Marketer Podcast, I am joined by the Director of Ecommerce at RST Brands, Matt Grimm. We're going to talk about how RST Brands made the move from B2B into D2C, mistakes made along the way, email marketing and segmentation strategies, growing an email list from the ground up after launching a D2C site, connecting third-party purchases, and a whole lot more. You'll hear about: · How to approach your retail partners while making the move to D2C. · Product assortment strategies that make all retail outlets happy. · Mistakes made early on and the most important lesson learned from them. · Ways to grow your email database when you first launch your D2C site. · How to use email to compliment purchases made on third-party sites. · Types of lifecycle emails implemented, and which ones convert best. · What happened with their email marketing that made them realize segmentation was necessary? · Segmentation strategies used in emails and why it matters. · How to maintain email engagement even after consumers make large purchases. To contact Matt or learn more about RST Brands: RST Brands: https://www.rstbrands.com/ Twitter: https://twitter.com/rstbrands Instagram: https://www.instagram.com/rstbrands/ Contact Matt: https://www.linkedin.com/in/matthewtgrimm/ Twitter: https://twitter.com/matthewtgrimm I welcome your feedback, invite you to share any topics you'd like to hear more about, or let me know if you're interested in becoming a guest. Greg.Zakowicz@Bronto.com | https://twitter.com/WhatsGregDoing SPONSOR: This episode is brought to you by: Oracle Bronto The Bronto Marketing Platform powers personalized multichannel content that generates the higher engagement needed for retail success. Keenly focused on the commerce marketer, Bronto continues its longstanding tradition as a leading email marketing provider to the global Internet Retailer Top 1000 and boasts a client roster of leading brands, including Rebecca Minkoff, Timex, Lucky Brand, Theory, Brooks Sports, Ashley HomeStore and Christopher & Banks. For more information, visit http://www.bronto.com

Think of the last time you bought flowers online. Chances are it was for a specific occasion. Most retailers selling occasion-based products obsess about driving repeat purchasers while minimizing churn — easier said than done. This is why segmentation and targeting tactics across digital channels is critical for achieving long-term customer loyalty. In this episode, I'm joined by Phil Irvine, CRM Director at online floral retailer Bouqs.com, who knows this story all too well. You may recognize the name from their appearance on ABC's Shark Tank, but this time they're on The Commerce Marketer Podcast where we discuss email marketing and segmentation strategies, driving customer lifetime value, and segmenting across digital channels. You'll hear about: • How The Bouqs approaches their email segmentation strategy. • Segmentation tests, what they found to lift conversions, and why segmentation changes seasonally. • How to value different acquisition and retention channels and how they impact messaging and offers. • Preference centers and how your product offerings and AOV affect them. • KPIS to determine customer value and how product variety increases their loyalty. • Phil's no. 1 piece of segmenting advice. To contact Phil or learn more about The Bouqs Co: The Bouqs Co: https://www.bouqs.com/ Twitter: https://twitter.com/TheBouqsCo Phil Irvine: http://www.linkedin.com/in/pirvine Twitter: https://twitter.com/@ndbruin09 I welcome your feedback, invite you to share any topics you'd like to hear more about, or let me know if you're interested in becoming a guest. Greg.Zakowicz@Bronto.com | https://twitter.com/WhatsGregDoing SPONSOR: This episode is brought to you by: Oracle Bronto The Bronto Marketing Platform powers personalized multichannel content that generates the higher engagement needed for retail success. Keenly focused on the commerce marketer, Bronto continues its longstanding tradition as a leading email marketing provider to the global Internet Retailer Top 1000 and boasts a client roster of leading brands, including Rebecca Minkoff, Timex, Lucky Brand, Theory, Brooks Sports, Ashley Homestore and Christopher & Banks. For more information, visit http://www.bronto.com

Have you ever checked a store's site to confirm an item is in stock, only to get there and find that it wasn't? Or maybe went to order something online but found it will take more than one week (gasp!) to reach you? What's the next move… wait a week or shop elsewhere? Consumers today expect speed and efficiency with online purchases, and inefficient supply chain management can not only create a poor customer service experience but also unnecessarily increase retailers' costs. In this episode of The Commerce Marketer Podcast, I'm joined by Bob Carver, the VP of Cloud Inventory Solutions at DSI. We're going to talk about current supply chain trends, the evolution of supply chain management, why omnichannel is still difficult for retailers, and what to expect in the years to come. While it may not sound like a sexy topic, the supply chain matters to business success. And don't worry, we'll keep you entertained! You'll hear about: • The evolving landscape of the supply chain and how it's impacting retailers. • How global commerce has disrupted the supply chain. • When you should reassess your supply chain infrastructure. • How last-mile delivery is impacting the traditional supply chain. • Why retailers should look at last-mile as a revenue opportunity. • The biggest obstacle for transitioning supply chain management systems. • How one retailer successfully removed a distribution center to increase efficiency. Learn more about DSI: Bob.Carver@DSIglobal.com | https://www.dsiglobal.com/ | Twitter: https://twitter.com/dsimobile I welcome your feedback, invite you to share any topics you'd like to hear more about, or let me know if you're interested in becoming a guest. Greg.Zakowicz@Bronto.com | https://twitter.com/WhatsGregDoing | #TCMpodcast #BrontoPodcast SPONSOR: This episode is brought to you by: Oracle Bronto The Bronto Marketing Platform powers personalized multichannel content that generates the higher engagement needed for retail success. Keenly focused on the commerce marketer, Bronto continues its longstanding tradition as a leading email marketing provider to the global Internet Retailer Top 1000 and boasts a client roster of leading brands, including Rebecca Minkoff, Timex, Lucky Brand, Theory, Brooks Sports, Ashley Homestore and Christopher & Banks. For more information, visit http://www.bronto.com

During the 2017 holiday season, paid search drove more than 23% of website traffic. It is an important, and, for many, invaluable marketing tactic. But if not done right, it can be costly – too costly! As everything else in digital marketing evolves, paid search is no exception. In this episode of The Commerce Marketer Podcast, I am joined by the founder of StatBid, Roy Steves. We are going to talk about the changing landscape of paid search with both Google and Amazon, strategies for optimization, holiday planning, and what lies ahead for paid search in 2019. You'll hear about: • The biggest paid search challenges for retailers today. • Keys to striking a balance between your mobile and desktop strategy. • Resources available to monitor your competition. • Keywords versus key phrases – which strategy is best to follow? • Are Google Shopping ads worth diving into? • Is paid search on Bing worth the investment? • Holiday planning strategies and how to capitalize on competitor mistakes. • What to expect from paid search in 2019. • How has Amazon changed the paid search landscape and how to adapt To learn more about StatBid: Roy@Statbid.com | https://www.statbid.com | StatBid on Twitter: https://twitter.com/StatBid | Roy on Twitter: https://twitter.com/roysteves I welcome your feedback, invite you to share any topics you'd like to hear more about, or let me know if you're interested in becoming a guest. Greg.Zakowicz@Bronto.com | https://twitter.com/WhatsGregDoing SPONSOR: This episode is brought to you by: Oracle Bronto The Bronto Marketing Platform powers personalized multichannel content that generates the higher engagement needed for retail success. Keenly focused on the commerce marketer, Bronto continues its longstanding tradition as a leading email marketing provider to the global Internet Retailer Top 1000 and boasts a client roster of leading brands, including Rebecca Minkoff, Timex, Lucky Brand, Theory, Brooks Sports, Ashley Homestore and Christopher & Banks. For more information, visit http://www.bronto.com

Have you ever bought something on Amazon that had a 1-star rating – or no ratings at all? Me neither. Have you ever bought something on Amazon that you liked, but did not review it? Guilty as charged! Customer reviews can be critical to product success, especially when it comes to the first 10. But collecting them can be difficult. In this episode of The Commerce Marketer Podcast, I am joined by the CMO of Sellerlabs, Jeff Cohen. We are going to talk about strategies for collecting those first 50 ever-elusive Amazon product reviews. We'll discuss under-utilized tactics, ways to add value for your customers, the Early Reviewer Program, what's going to get you into trouble on Amazon, and more. You'll hear about: • Why your first ten reviews are so critical to success. • What you can and cannot do when asking for reviews. • Amazon's Early Reviewer Program: Is it worth it? • Under-utilized tactics that go into collecting product reviews. • Brand versus reputation and how it impacts product sales. • How your product category can determine your review strategy. • How to add a personal touch with customer messaging. • Ways to use your product listing to help encourage reviews. To learn more about SellerLabs: Marketing@SellerLabs.com | https://www.sellerlabs.com/bronto | Twitter: https://twitter.com/sellerlabs | Instagram: https://www.instagram.com/seller_labs/ We welcome your feedback, invite you to share any topics you'd like to hear more about, or let me know if you're interested in becoming a guest. Greg.Zakowicz@Bronto.com | https://twitter.com/WhatsGregDoing SPONSOR: This episode is brought to you by: ORACLE BRONTO The Bronto Marketing Platform powers personalized multichannel content that generates the higher engagement needed for retail success. Keenly focused on the commerce marketer, Bronto continues its longstanding tradition as a leading email marketing provider to the global Internet Retailer Top 1000 and boasts a client roster of leading brands, including Rebecca Minkoff, Timex, Lucky Brand, Theory, Brooks Sports, Ashley Homestore and Christopher & Banks. For more information, visit http://www.bronto.com

Adobe today unveiled its vision and strategy to make every experience shoppable by integrating Magento Commerce Cloud into Adobe Experience Cloud, enabling enterprise companies to create highly engaging, personalized shopping experiences. Integration with Adobe Experience Cloud’s content management, personalization, and analytics solutions provides an unrivaled offering for enterprises looking to deliver world-class commerce experiences. The company also unveiled a major update of the Magento platform to empower small and mid-market merchants to extend the lead in commerce innovation and agility. With rising customer expectations and increased competition, brands now compete on the quality of the customer experience they offer over a lifetime of customer engagement, both on and offline. Adobe’s vision for experience-driven commerce is to empower companies to unify end-to-end customer experiences from creation to commerce, driving loyalty and business growth. “Consumers expect every interaction with a brand to be contextual, intuitive and meaningful, but companies have struggled to consistently deliver personalized experiences across the myriad of touchpoints,” said Mark Lavelle, senior vice president of commerce, Adobe and former CEO of Magento. “The innovations we are bringing to market enable companies of all sizes and across industries to make every experience shoppable.” About Magento Magento an Adobe company, is a leading provider of cloud commerce innovation to merchants and brands across B2C and B2B industries and was recently named a leader in the 2018 Gartner Magic Quadrant for Digital Commerce. In addition to its flagship digital commerce platform, Magento boasts a strong portfolio of cloud-based omnichannel solutions that empower merchants to successfully integrate digital and physical shopping experiences. Magento is also the #1 provider to the Internet Retailer Top 1000, the B2B 300 and the Top 500 Guides for Europe and Latin America. Magento is supported by a vast global network of solution and technology partners, a highly active global developer community and the largest eCommerce marketplace for extensions available for download on the Magento Marketplace

Jennifer Myers-Ward brings over 20 years of online marketing experience working with dozens of clients in a variety of industries where she has shown proven success in both the affiliate and email channels. As a result of her affiliate success, Jennifer was presented with the Affiliate Summit Pinnacle Award for OPM/Agency of the Year in 2017, after also being a finalist in 2015. Prior to starting ebove & beyond in 2003, Jennifer was responsible for building Palm Beach Jewelry’s online business. The website grew at an amazing rate boasting strong traffic numbers and record sales helping it to become an Internet Retailer Top 500 company in record time. Before her time at Palm Beach Jewelry, Jennifer worked as an Associates Manager, Director of Email Marketing and eventually a Partnership Development Manager for Amazon.co.uk. In her role as Partnership Manager, she exceeded the program goal by 50% in the first 3 months alone and was presented with Amazon’s prestigious “Door Desk Award” in 2000. You can find her on Twitter at @jenmyersward , @eboveandbeyond. To view the show notes visit https://businesstravelhacks.com. If you enjoyed this episode please consider leaving us a review on iTunes, Google, Sticher or wherever you listen to this show.

Adobe recently announced it has entered into a definitive agreement to acquire Magento Commerce, a market-leading commerce platform, for $1.68 billion. The addition of the Magento Commerce Cloud will enable commerce to be seamlessly integrated into the Adobe Experience Cloud, delivering a single platform that serves both B2B and B2C customers globally. The Magento Platform brings together digital commerce, order management and predictive intelligence into a unified commerce platform enabling shopping experiences across a wide array of industries. At the core of every great experience are content and data, which enable the consistent, personal, intuitive experiences consumers have come to expect. Commerce is also integral to the customer experience. Consumers and businesses now expect every interaction to be shoppable – whether on the web, mobile, social, in-product or in-store. Magento brings Adobe Experience Cloud digital commerce enablement and order orchestration for both physical and digital goods across a range of industries, including consumer packaged goods, retail, wholesale, manufacturing and the public sector.  What is Magento Commerce? Magento Commerce is a leading provider of cloud commerce innovation to merchants and brands across B2C and B2B industries. In addition to its flagship digital commerce platform, Magento Commerce boasts a strong portfolio of cloud-based omnichannel solutions that empower merchants to successfully integrate digital and physical shopping experiences. Magento Commerce is the #1 provider to the Internet Retailer Top 1000, the B2B 300 and the Top 500 Guides for Europe and Latin America. Magento Commerce is supported by a vast global network of solution and technology partners, a highly active global developer community and the largest eCommerce marketplace for extensions available for download on the Magento Marketplace. The announcement left many people with more questions than answers so I invited Errol Denger, director of Experience-Driven Commerce Program & Strategy, Adobe onto the show. We discuss what this new partnership will mean to customers, businesses and the future of both Magento and Adobe.  

This episode is so packed with great big advice - you need to have a listen. Steve Simonson is a 29 year retail veteran! Who's now on a mission to share his knowledge to help others succeed. Steve has founded, bought, built and sold multiple companies – including iFloor.com which became one of the largest direct sellers of flooring in the world. With those businesses he's been publically recognized multiple times including 3 years on the Inc. 500 list, and multiple listings on the Internet Retailer Top 500. This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

Stephanie Lichtenstein is the President of Micro Media Marketing, Your Boutique Social Media Agency. Stephanie’s passion for social media is contagious, it has led her to work with Fortune 500 and Internet Retailer Top 500 companies since 2007. Stephanie is a social media entrepreneur and speaker specializing in social media strategy and management. You can learn more about her at http://micromediamarketing.com/

  More and more enterprises are taking advantage of corporate information networks to distribute messages and communicate mission goals across great distances. The stronger the connection between workers and a company’s mission, the higher the overall business productivity.   Companies using digital signage can publicly recognize workers and stimulate a positive work environment while boosting employee morale. It’s a great tool for companies to improve employees’ engagement, to enhance internal marketing and even to lower turnover rates.   Brad Parler of Blinds.com, a Home Depot company, is at the forefront of this movement and shares with us his five tips on how to implement digital signage within your organization. Andiamo! The Brand Boost Podcast mission The Brand Boost podcast is the show for brands looking to create the ’start-up sexy’ marketing ideology all while commanding total brand appeal.   About Brad Parler   Brad Parler is the Digital Communications Administrator at Blinds.com, the world’s largest online window covering store that was recently acquired by The Home Depot.   As a broadcast design and technology veteran, Brad draws from over 15 years of experience with one foot firmly planted in the world of video production and the other planted in the world of Internet Technology.   Brad has achieved national industry attention with his innovative take on displaying important data in beautiful and easy-to-understand ways. He conceptualized, built and actively maintains the graphics and HD video-rich internal corporate communications network that includes over 70 large format displays and two large video walls.   Twitter: @BradParler  LinkedIn: Brad Parler   About Blinds.com   Blinds.com is the largest e-commerce retailer of window blinds and window coverings in the world. In addition, the company sells curtains, shades, window shutters, and awnings.   Blinds.com was founded by Jay Steinfeld in 2004 from a previous online window coverings venture. By 2006, the company was named #186 on the Internet Retailer Top 500 Guide as well as the 10th fastest-growing e-commerce company on the list.   In 2009, Blinds.com was given the Marketer of the Year Award by the American Marketing Association, in recognition of its innovative marketing strategy.   In January 2014, Blinds.com was acquired by