Podcasts about liran hirschkorn

In this episode, Incrementum Digital's Liran Hirschkorn sits down with Craig Ballantyne — widely known as the World's Most Disciplined Man. Craig is the author of The Dark Side of Discipline and The Perfect Day Formula, the creator of the Turbulence Training fitness system, and the founder of EarlyToRise.com.Together, they explore why success doesn't have to come through suffering, the myth of willpower, how to prevent self-sabotage, and much more.Tune in for powerful mindset shifts and practical takeaways you can apply today.

Welcome to the eCommerce Lab Podcast! Join us in this special episode as we explore the fascinating evolution of advertising on Amazon with Liran Hirschkorn, CEO and Founder of IncrementumDigital.com. Discover how Demand-Side Platform (DSP) technology is transforming advertising strategies on Amazon and changing the rules of the game for sellers and brands.From the beginnings of advertising on the platform to the latest innovations, we will explore how adapting and making the most of these advanced tools can make all the difference to the success of your business on Amazon. Don't miss it!#ecomcy #Amazon #amazonfba #amazonseller #amazonbusiness #amazonfbaseller #amazonppc #amazonadvertising #amazonsellercentral #amazonppctips #amazonprivatelabel #amazonselling #amazonseo

In this episode, Liran Hirschkorn and Kate Bray from Incrementum Digital dive into the biggest updates from Amazon Accelerate 2024. They explore how Amazon's new logistics initiatives will streamline seller operations, the opportunities arising from the TikTok Shop partnership, and what sellers can expect in the coming year. Whether you're an established brand or just starting on Amazon, this episode is packed with insights to help you stay ahead of the curve. Don't miss out on these crucial updates that could shape your strategy for 2024 and beyond!

In this episode, Incrementum Digital's Liran Hirschkorn and Kate Bray are joined by Vivek Rastogi to explore the power of Amazon Marketing Cloud (AMC) and how it can transform your ad strategies across a vast portfolio of brands. They discuss the practical benefits and use cases of AMC, reveal why embracing digital is crucial for modern brands, and uncover the biggest mistakes companies make in their marketing efforts. Packed with actionable insights, this conversation will equip you with the knowledge to refine your strategies and stay ahead in the ever-evolving digital landscape.

Urgent alert for Amazon sellers: Major changes are about to hit, and you could be losing thousands if you don't act immediately. In this critical episode, Liran Hirschkorn is joined by Yoni Mazor from Getida, the industry expert in recovering lost money on Amazon. Together, they break down the new policies impacting reimbursements and reveal exactly what you need to do to secure your lost profits before time runs out. Don't miss this essential update that could save your business Get $400 in free reimbursements: https://getida.com/Liran

Will Shein and Temu lose the tariff loophole they take advantage of? TikTok Shop has its own version of Prime Day. Amazon Brand Tailor Promotions has an important update. These buzzing news stories and more in this episode! We're back with another episode of the Weekly Buzz with Helium 10's Chief Brand Evangelist, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10's newest features, and provide a training tip for the week for serious sellers of any level. EU plan to impose import duty on cheap goods could dent Shein and Temu https://www.theguardian.com/business/article/2024/jul/03/eu-plan-to-impose-import-duty-on-cheap-goods-could-dent-shein-and-temu TikTok Shop to discount ‘thousands' of items during sales event https://www.retaildive.com/news/tiktok-shop-july-sales-event/720155/ Walmart+ Subscribers Break the 30% Mark https://www.pymnts.com/subscription-commerce/2024/walmart-subscribers-break-the-30-mark/ Amazon Discontinues Security Robot for Small Businesses After 8 Months https://www.pymnts.com/amazon/2024/amazon-discontinues-security-robot-for-small-businesses-after-8-months/ Virtual Stores are now showing up on some Amazon Storefronts. LinkedIn post by Liran Hirschkorn Save 25% on Amazon Warehousing and Distribution storage costs https://sell.amazon.com/blog/amazon-warehousing-and-distribution-promotion But that's not all! Take advantage of our tips on maximizing Prime Day sales using Helium 10's Insights Dashboard. Many sellers are sleeping on these features. This episode is packed with essential updates and strategies to keep you competitive in the ever-evolving e-commerce landscape. ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On Youtube: youtube.com/@Helium10/videos   In this episode of the Weekly Buzz by Helium 10, Bradley covers: 01:03 - Temu & Shein Crackdown? 04:23 - FBA Shipment Feature 06:05 - TikTok Shop Prime Day? 07:58 - Walmart+ Milestone 08:42 - Brand Tailored Promotion Update 09:49 - Amazon South Africa PPC 10:24 - Amazon Robots 11:38 - Amazon VR Stores 13:06 - AWS Discounts 14:03 - Pro Training Tip: Helium 10 Features You Should Use This Prime Day Transcript Bradley Sutton: Will low-cost marketplaces like Sheen and Temu lose their tariff loophole they take advantage of? TikTok Shop has its own version of Prime Day. Amazon Brand Tailor Promotions has an important update. These news stories and more on this week's Weekly Buzz how cool is that? Pretty cool, I think. Hello everybody, and welcome to another episode of the Serious Sellers Podcast by Helium 10. I'm your host, Bradley Sutton, and this is the show that is our Helium 10 Weekly Buzz, where we give you a rundown of all the news stories that are going on the Amazon, Walmart, TikTok shop and e-commerce world. We also give you training tips of the week that will give you serious strategies for serious sellers of any level in the e-commerce world. Let's see what's buzzing, all right, well, today is July 4th of July, national holiday in America, but you guys know me, I work 365 days a year, so I know no holidays. You guys need the news and I'm going to bring it to whether it is a holiday or not, so let's go ahead and hop right into it. Bradley Sutton: To start off, we actually have a news article that's not based on USA but actually based in Europe, and it's entitled. It was actually from the Guardian and it's entitled EU plans to impose import duty on cheap goods could dent Sheen and Temu All right, so they're making this move. Now, as you guys know, the reason why you know Temu and Sheen can offer such low prices, regardless of what country they're shipping to, is they take advantage of this kind of like loophole, as it were, like, for example, an EU. The threshold for this tariff is like 150 euros. In UK it's 135. And then there's also some other like threshold at 39 pounds or less. It doesn't involve VAT. So basically, what this means is that you know you can ship from China to the country uh, you know in EU or even America, uh, and the sender nor the recipient are charged like import duties and taxes, as opposed to if you're getting like a you know $200 item or something where you got to, you know fork over 20% or whatever it is, and in addition to that, you know to send from China that they take advantage of like these subsidies where they can get, they can ship things really, really cheap. But the one of the biggest advantages that the Chinese sellers have over European sellers or American sellers is that advantage of shipping things one at a time directly to customers so they can get around that import tax. Bradley Sutton: So what an EU Commission's spokesperson said is hey, what we have proposed is that there's now no exemption anymore for packages valued at below 150 euros. So this is not, like you know for sure, going to happen, but this impacts a lot in Europe, you know. It says imports from online retail retailers have more than doubled year on year to more than 350,000 items in April. Now this is like I said this is still in the preliminary stages. We don't know if this is going to pass or go through or not. But if you're in the US, you know this is impactful, I think, because you know Temo and Sheen are really attacking those low price kind of market there. Mainly it's been in the clothing like for Sheen and stuff like that. But I was just looking the other day on Temo there's coffin shelves all over the place and like a lot of the same products that amazon has and it's like super, super cheap. Now, thank goodness, not as many not nearly as many people shop on that platform as opposed to like TikTok shop or amazon and things. But you know this is something that maybe us sellers might want legislation on. I'm not sure you know like. Would you like the United States to crack down on these no-fee imports, because, remember, it's not just Temu and Shin anymore. What did Kerry talk about in the Weekly Buzz last week? Now Amazon has entered this game where they're going to offer these kind of direct shipments that'll get to buyers in like 11 days at a very low price. That's kind of like exclusively for those shipping from China. So this this will help, you know, maybe alleviate some of those imports if this loophole is kind of closed. So it'll be interesting to watch in the coming months what happens with this legislation. Bradley Sutton: Now the next news article is actually directly from Amazon Seller Central, a cool feature, something that you never see on Amazon. You guys know those announcements that we sometimes get news from, or you see it on your dashboard and you see how there's like a thumbs up or thumbs down. Have you guys ever seen one that had 66 thumbs up and only one thumbs down, like usually? It's like mostly thumbs down not usually, but a lot of times. A lot of sellers are not very happy with the updates that Amazon is giving, but this one is like 99% positive. Bradley Sutton: Now what is it? It's very simple, but it's. It's beneficial for sellers like myself who do similar shipments all the time. So if you've got your own 3PL and you're sending shipments in or you're sending shipments directly from out of the country, this feature is called a send it again feature, replicating previous FBA shipments with one click, all right. So basically, let's say you have this shipment you're selling, you're sending in 10 boxes of five coffin shelves each. Well, if that's usually what you do, like you just do that every two weeks or you do that every four weeks or whatever Now, instead of having to build that whole shipment over and over again from scratch, you can just hit this button and now it's going to duplicate that shipment. Now that doesn't mean you're locked into that SKU. It says you can still manually add or remove SKUs or modify the number of units, but at least you're not having to start from scratch again. So if you want to play around with this and see how it works, hit inventory in Seller Central, then hit FBA inventory, go to the shipments dropdown menu and then select manage shipments under the next steps column select send it again. If you want to see how it is to repeat a certain shipment, all right. The next article is repeat a certain shipment, all right. Bradley Sutton: The next article is from a retail dive. I'm not sure if I've ever quoted them before, but this is a article entitled TikTok shop to discount thousands of items during a sales event. So you know, we know, amazon has Prime Day, Walmart has Walmart plus day or deal or week, I think it's called, and then they actually have another one going on right now on Walmart before Prime Day. But now TikTok shop has its deals for you days that's coming this July it's actually going to be coming on July 9th and there's going to be exclusive discounts that I'll have with some major brands. Doesn't really say that everybody is has access to offer this. But what about you guys who are selling on TikTok shop? Did any of you guys get access to this deal for you days? Let me know in the comments below. Bradley Sutton: Regardless, it could be a way to boost traffic on Amazon. The deal for you days is a week before Amazon Prime, so there's a couple ways you can do it. If you're selling on TikTok shop, maybe you don't even have access to a deal for you days, but maybe you just go ahead and discount your products or do a big push on TikTok shop to influencers around that time. Well, that might boost some of your Amazon rankings before prime day, because you know, if you, the more outside traffic you get, you can get your ranks increase. Another strategy could be, during Amazon prime day, to run certain deals or run influencers on TikTok shop. And, you know, maybe your TikTok shop sales will have a boost, which you probably like, because there's a lot less fees on TikTok shop. But your Amazon sales might get a boost too, because people there's still people who might see something from an influencer on TikTok shop, but then they'll they prefer to go buy it from Amazon, right? So then again, during prime Day, you might be able to have some benefits there by getting that outside traffic from TikTok. So just something to keep in mind with Prime Day coming up. Bradley Sutton: Next article is from payments.com and it's entitled Walmart Plus Subscribers Break the 30% Mark. So they did a survey of about 8,000 different respondents and it said 30% of consumers had a subscription to Walmart Plus account. All right, Walmart+ is getting more market penetration, guys. And then, interestingly though this is the one I found fascinating is that among those subscribers, 87% also had an Amazon Prime account. So it's not just a matter of oh, they have to pick Walmart+ or they're going to pick Amazon Prime. A lot of people, myself included, have both Amazon Prime and Walmart+ accounts. Next article is back to Seller Central Dashboard, something that was announced this week Brand tailor promotions kind of a pretty good update, especially with prime day coming up. Bradley Sutton: All right, now there is an ASIN exclusion feature, all right. So before brand Taylor promotions, you can go to custom audiences. We announced this months ago when it first came out, and you know you can. You can like target all of your cart abandoners, but it's at the brand level. So maybe you have like 30 products in your brand but you don't want to everybody to get this discount that you're trying to do. You just want a few products or you don't want a few products in there. Well, now you know. Before you had no choice. You had to allow everybody who goes to any of your brands page to get access to this discount, but now you can exclude certain ASIN, so that it's almost as if you can just specify this promotion for a single ASIN. If you want to, so go into brand tailored promotions, check that out. Might be something to run during prime day If you have a lot of people who have abandoned the cart or you've got some repeat purchasers. You want to maybe drive some more conversion to keep brand tailored promotions in mind. Bradley Sutton: Next article is going to Amazon advertising and it's as you guys know. A few couple months ago we announced that Amazon is launched Amazon South Africa All right, but now Amazon ads is launched All right. So, believe it or not, there is a marketplace where there is no PVC until now. So now sponsored ads and brand stores have launched in South Africa. So if you're one of the very few I don't know anybody yet selling on the Amazon South Africa marketplace, go ahead and get your PPC up and running. Bradley Sutton: Going back to payments.com, this is kind of an off-topic thing, but I thought it was kind of interesting because I bet you a lot of you don't realize that Amazon made its own robot a few years ago. All right, now one of them they relaunched last year we talked about this in the Weekly Buzz, I think how it was for businesses, where it was kind of like a security guard of sorts, you know, for 24 hours, a 24 hour, uh, you know, like vigilance, like kind of like a ring camera if you were. But Amazon discontinued the robot for small businesses. This is kind of crazy. I'm showing a picture of this robot here for those who are watching on YouTube, but they're going to concentrate their efforts on the household robots. I mean, it's hard to believe there's robots in houses. Now it's called the Amazon Astro, all right. Now the reason I'm bringing this up is there is one person in the whole world who I know has one of this. Who do you guys think it is? Who's on cutting edge of different things? It's Kevin King. So I saw this in Kevin King's house when I went to his house there in Texas and I was like what in the world is this? So he didn't have it set up at the time. I wonder, Kevin, if you're watching out there, let me know how is your Amazon Astro? It's now maybe a collector's item, since Amazon is discontinuing it for the businesses. Bradley Sutton: Anyways, next up, not really an article, but something from LinkedIn. If you look at Liran Hirschkorn, last week he posted about how he saw that Lego had this virtual reality storefront in their Amazon store, where it's like a virtual store, where you can just go in there and walk around the. You can see shelves and you see the different Lego sets and you and it's. It's fake because it's like 3d, but it looks like you were in the Lego aisle in target or something like that, and then you can click on the actual products. It's actually quite wild. I tested it on my phone Um, my Amazon app. I have access to it too. So go to the Lego store. Just go to any Lego product on your phone in the Amazon app and then there'll be a button on there on the storefront that says Lego virtual store or something like that. Click that. It's kind of wild, and we've talked about here on the Weekly Buzz in the past that there's different companies that are moving towards this. Walmart is doing something in the meta, that there's different, you know companies that are moving towards this. Walmart is doing something in the metaverse, right? Who knows, maybe there'll be a day where you can go into the Manny's Mysterious Oddities you know our Helium 10 account, you know store it and then see all of our spooky stuff coffin shelves and bat-shaped bath mats and coffin bookshelves and things. I'm not sure if I would shop doing this Like I have virtual reality devices, but that just seems too weird to shop in that kind of environment. But who knows, maybe five, 10 years from now we'll be talking about this. It'll be like commonplace. Bradley Sutton: Last article of the day is again from Amazon, and they've got a special they announced just this week where you can save 25% on Amazon warehousing and distribution storage costs. On Amazon warehousing and distribution storage costs. That's AWD, all right. So from July 1st all the way to September 30th, anybody using AWD you get 25% off the base rate for storage costs and 15% off the base rate for processing and transportation costs. So this applies for people who are new to AWD or if you're already using it. You are going to get this discount. How many of you out there are using AWD? You know a lot of people well, not a lot, but I do know some people who switched to that, you know, a few months ago, you know to try and avoid some of those Amazon new fees that are coming for, like inventory placement and low inventory fee and things like that. For those of you who have done that, how is it working for you? Let me know in the comments below if you're watching this on YouTube. All right, that's it for the news this week. Bradley Sutton: Let's go ahead now and move into our training tip of the week. As you guys have been seeing the last couple of weeks we've been doing a long series on Prime Day. We've been trying to get everybody ready for Prime Day. We wanna make series on Prime Day. We've been trying to get everybody ready for Prime Day. We want to make sure you guys have the best Prime Day. I've got some strategies here that I have not talked about anywhere else, and none of our live broadcasts for Prime Day have we talked about. Bradley Sutton: It's a couple simple things that I think some Helium 10 members are sleeping on. So those of you who have the Insights dashboard in Helium 10, this is what I want you guys to do. All right, so go to your dashboard and then, on the left-hand side, I want you to hit insights. Okay, now, when you hit insights, there's a lot of insights that you know maybe have come up here. I want you to go to the settings and preferences for all the insights and then what I want you to do is look for the keyword based insights. All right, now there's a few that I think can help you this prime day. Bradley Sutton: It's kind of like for post prime day, but, as you know, you know you might start losing your keyword rank, your sponsored rank or your organic rank. You know, if everybody starts converting way way better than you, or if they're doing a higher bid, you want to get notified. Now, I'm sure what you guys are probably doing is, you know, maybe refreshing your search results or checking keyword track or something. But instead of that, add insight for that where it says hey, my, our increased sponsored keyword rank or increased organic keyword rank, all right. So then what you can set is like hey, you can say, Helium 10, if my keyword rank goes up or down by this much, please let me know. If my sponsor rank goes up or down by this much, please let me know. Bradley Sutton: Another thing that could happen in Prime Day, especially if you're going pretty heavy on some of your auto and broad campaigns, you might start getting sales on keywords that you didn't even know you were relevant for, and then what's going to happen if you're getting some organic sales on these keywords? Well, after Prime Day, your organic rank might go up, right. So another one that you can do is you know those other keywords. By the way, what I was mentioning, if organic rank is going up or down, sponsored keyword rank going up or down, those are keywords already on your radar, like the ones that you're tracking in Keyword Tracker right, but remember I said there could be new keywords. So what I want you to do is I want you to go to the my Product Keyword, suggested Insight or Alert, and then you hit Edit. Bradley Sutton: Right Now, what you're going to be able to do is like say, hey, if there's a keyword out there that has minimum whatever search volume and all of a sudden my organic rank gets to X or Y or Z right, and it has two words you know you can add a whole bunch of filters here Then give me an insight, in other words, give me alert. So a lot of people after prime day are like, looking at their PPC reports, are like, oh shoot, I didn't know I was getting a sales from this keyword and they weren't even tracking it. But this way, instead of having to look at all your search reports, just look, maybe all of a sudden you're going to get ranked for keywords that you didn't have on your radar. This is going to give you an alert. There's nothing like this out there in the industry. We're unique in offering this function. Another thing that we are unique in and it's important for Prime Day is we allow you to add competitors that you can track for Alerts. Bradley Sutton: Okay, so this was about your own products, right, but maybe you want to know, leading up to Prime Day, which one of your competitors is lowering their price. Is any of the competitors raising their price? Are any of your competitors adding coupons? What about after Prime Day? At what point do they take their coupon off? These are things that you might be tracking. Guess what? You don't have to track it. Helium 10 can do it for you instead of you going and refreshing pages and this and that. How can you do that? What I want you to do is again go to your Insights Dashboard. If you've got the Diamond plan, hit this like two swords crossing button. That's the icon that we have for competitors. All right, hit competitors and this is going to open up If you've got any competitors. If you don't have any competitors, guys, you need to add it. The way that you can add the competitors is by hitting the add competitors button, and then you have an option of hey, do you want to add just competitors individually? You can just track whatever products on Amazon Maybe it's not even something related to your product or you can link your competitors. Bradley Sutton: I highly recommend doing that, like if I have coffin shelves, I want to go ahead and add, like the other coffin shelf, so I can compare it directly to my coffin shelf. Like, for example, you can see here I'm tracking five different coffin shelf competitors. Now what do I mean when I say I'm tracking? I'm tracking? Hey, are their sales increasing or decreasing? Is their listing quality score changing? Like, maybe they updated their listing? Is their BSR changing? So what you guys can do for the competitor insights there's a lot of them. You can see when they added a coupon, when they removed a coupon, when their price has changed, when their price has gone down, if they changed their title or their main image or their category, if their BSR changes. Bradley Sutton: Basically, guys go into each and every one of these, hit the gear button and then set the alert. That what you want to be notified by. All right, I mean, I think that no brainer is like is my competitor running a coupon? Let me know if they start running a coupon. Maybe I'm going to start my coupon, but then you don't want to keep running your own coupon and they stop running their coupon. So set an alert to tell you when they stop running their coupon. They turn it off so you can turn off yours. Bradley Sutton: This is again something that nobody in the industry has. Guys, helium 10 has had this for over a year. I think a lot of you have been sleeping on this, but a lot of the work that you're doing or maybe you're not doing because you don't have time can be automated by this dashboard and setting these insights. All right, guys, so please go into your insights dashboard. Those of you with a diamond plan, I mean this is almost worth it just to have the diamond plan to be able to have this. But go in there If you've got the diamond plan set. Your competitors, set your alerts for your products or your insights. Set your alerts or insights for your competitors products, and then now going into prime day during prime day, going out of prime day, you are going to get the best data possible without having to go search 17,000 different places on Amazon every single day to try and track these things. All right, guys, that's it for this week's Weekly Buzz. Thank you for tuning in. We'll see you next week to see what's buzzing. Enjoy this episode? Be sure to check out our previous episodes for even more content to propel you to Amazon FBA Seller success! And don't forget to “Like” our Facebook page and subscribe to the podcast on iTunes, Spotify, or wherever you listen to our podcast. Get snippets from all episodes by following us on Instagram at @SeriousSellersPodcast Want to absolutely start crushing it on Amazon? Here are few carefully curated resources to get you started: Freedom Ticket: Taught by Amazon thought leader Kevin King, get A-Z Amazon strategies and techniques for establishing and solidifying your business. Helium 10: 30+ software tools to boost your entire sales pipeline from product research to customer communication and Amazon refund automation. Make running a successful Amazon or Walmart business easier with better data and insights. See what our customers have to say. Helium 10 Chrome Extension: Verify your Amazon product idea and validate how lucrative it can be with over a dozen data metrics and profitability estimation. SellerTrademarks.com: Trademarks are vital for protecting your Amazon brand from hijackers, and sellertrademarks.com provides a streamlined process for helping you get one.  

Amazon AntiTrust Lawsuit Roundtable with Steve Simonson, Tim Jordan, Adam Hiest, Liran Hirschkorn and Paul Rafelson   Today, I am joined by Steve Simonson, Tim Jordan, Adam Hiest, Liran Hirschkorn and Paul Rafelson. The topic of this roundtable is the lawsuit filed by the FTC which has been gaining momentum over the last few days.   Key parts of the lawsuit   Anti-Discounting Measures: Amazon's fair pricing policy makes it impossible for sellers to offer lower prices on competing platforms.    Prime Eligibility: It's claimed that Amazon conditions a seller's ability to have their products marked as "Prime" on using Amazon's fulfilment service, which can be costly.      Search Result Biases: There are concerns that Amazon might be prioritising its own products in search results, even if other products are of better quality.   High Fees for Sellers: The FTC points out that Amazon charges various fees to sellers, which can amount to nearly 50% of their total revenues.   Degrading the customer experience by replacing relevant, organic search results with paid advertisements—and deliberately increasing junk ads that worsen search quality and frustrate both shoppers seeking products and sellers who are promised a return on their advertising purchase.   Amazon's surmised response?   Amazon is contesting a lawsuit filed by the Federal Trade Commission (FTC), arguing that the lawsuit is misguided and would, if successful, harm consumers and the many businesses that sell on Amazon.   1. *Customer-Centric Innovations:*    - Amazon believes its innovations and customer-centric focus have benefited consumers through low prices and increased competition in the retail industry.    - The company has cooperated with the FTC in the past and respects its role in protecting consumers and promoting competition.   2. *Misguided Lawsuit:*    - The current lawsuit by the FTC is seen as a radical departure from its role, with Amazon arguing that it is misguided and would force Amazon to engage in practices that actually harm consumers and businesses, such as featuring higher prices and making Prime more expensive and less convenient.   3. *Allegations of Anticompetitive Practices:*    - The FTC alleges that Amazon's pricing practices, Fulfilment by Amazon offering, and Amazon Prime are anticompetitive, revealing a fundamental misunderstanding of retail by the Commission.    - Amazon argues that its model is pro-competitive, and the lawsuit could negatively impact consumers and businesses selling on Amazon.   4. *Low Prices and Competitive Offers:*    - Amazon is proud of the low prices and competitive offers it provides to customers and has enabled third-party businesses to sell their products alongside Amazon's.    - The company invests in tools and education to help third-party businesses offer competitive prices and does not highlight or promote offers that are not competitively priced.   5. *Support to Independent Sellers:*    - Amazon has lots independent businesses selling on its platform and provides support and services to help them succeed.    - The company has invested billions in resources and services to support sellers at every stage of their journey, providing them with data, insights, and various features to manage their businesses effectively.   6. *Fulfilment by Amazon (FBA):*    - FBA is an optional service where Amazon handles product storage, packaging, shipping, returns, and customer service, allowing sellers to focus on growing their businesses.    - Amazon argues that FBA is competitively priced and offers significant benefits to independent businesses, contributing to job creation and investments in the economy.   7. *Innovation and Amazon Prime:*    - Amazon continues to innovate to delight customers, with Prime being a prime example, offering more than just free shipping.    - The company has invested in making Prime better for customers, achieving faster shipping speeds and allowing sellers to offer Prime shipping on their own sites, which has been beneficial to both consumers and sellers.     8. *Thriving Retail Industry:*    - Amazon operates in a vibrant and varied retail industry where over 80% of all retail products are still bought in physical stores.    - The company argues that the FTC's complaint grossly mischaracterizes the retail industry and ignores the dynamic competition that benefits consumers, with numerous options available to consumers and sellers.    - Amazon sees itself as a part of a massive and robust retail market and not as a monopolistic entity, with the FTC attempting to narrowly define markets to make Amazon appear more dominant than it is.   9. *Commitment to Consumers and Sellers:*    - Amazon is proud of its role in spurring low prices, innovation, and competition across retail.    - The company fundamentally disagrees with the FTC's allegations and approach to antitrust, vowing to contest the lawsuit and continue inventing to put consumers and businesses first.    - Amazon believes that the FTC's approach, if successful, would harm consumers, hurt independent businesses, and upend long-standing and well-considered doctrines.   Final Summary: Amazon is defending its practices and innovations, asserting that they have always been in favor of consumers and sellers, providing low prices, options, and competition in the retail market. The company sees the FTC lawsuit as fundamentally flawed, misrepresenting the retail industry and Amazon's role in it. Amazon is committed to contesting the lawsuit, maintaining that the success of the FTC in this case would result in anti-consumer and anti-competitive outcomes, harming both consumers and the independent businesses selling on Amazon.

On this episode, we're excited to have Liran Hirschkorn from Incrementum Digital sharing his expertise on Amazon advertising. He helps us unpack the complex Amazon Marketing Cloud and how it anonymizes data for privacy reasons while still offering a comprehensive understanding of the customer's journey to conversion. We further examine how the platform aids brands in measuring incrementality, particularly those utilizing Amazon DSP ads. Don't miss out as we delve into the Amazon PPC techniques for reaching new customers through upper funnel-type marketing and showing ads to lifestyle markets and demographics. We continue the conversation by discussing strategies to optimize Amazon ads campaigns. This includes the merits of creating separate campaigns for each target and employing auto campaigns for discovery. We also weigh the pros and cons of negating keywords in both auto and manual campaigns. Pay attention as we explain the potential benefits of lowering bids to secure better placements and possibly more conversions.  As we wrap up the episode, we shift our focus to optimizing sales and advertising on Amazon. Here, we discuss tactics such as increasing prices to slow sales and avoid running out of stock to boost keyword ranks. We look into managing auto campaigns differently and using modifiers to safeguard against broad and exact match keywords. Listen in as we discuss the importance of making incremental changes and evaluating clicks and actual spend data, instead of just impressions, when optimizing campaigns. Liran also offers valuable insights into sponsored display campaigns and other strategies to ensure high conversion rates for keyword ranking. Don't miss this vital conversation and Q&A on Amazon PPC and Marketing Cloud! In episode 494 of the Serious Sellers Podcast, Bradley and Liran discuss: 00:50 - Catch Liran At The Helium 10 Elite Workshop In New York 01:49 - What Is The Amazon Marketing Cloud? 09:08 - An Advice If You're Using Amazon DSP 11:29 - Auto Campaign Optimization 12:12 - ACoS Targets And Examples 15:03 - Optimizing For Target ACoS 23:53 - Keywords and Budget Per Campaign  25:22 - PPC Strategy When Running Out Of Stock 26:35 - Using Modifiers For Amazon PPC 27:23 - Best Time To Start Optimizing Campaigns 33:41 - Amazon Launch PPC Strategy 36:28 - More Effective PPC Strategies From Liran 41:43 - How To Reach Liran Hirschkorn And Incrementum Digital ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On Youtube: youtube.com/@Helium10/videos Transcript Bradley Sutton: Today is TACoS Tuesday, so we're bringing on another advertising expert to answer all of your Amazon PPC questions, including the latest on product launches and more. How cool is that? Pretty cool, I think. Want to keep up to date with trending topics in the e-commerce world? Make sure to subscribe to our blog. We regularly release articles that talk about things such as shipping and logistics, e-commerce and other countries, the latest changes to Amazon Seller Central, how to get set up on new platforms like New Egg, how to write and publish a book on Amazon KDP and much, much more. Check these articles out at h10.me forward slash blog. Bradley Sutton: Hello everybody, and welcome to another episode of the series sellers podcast by Helium 10. I'm your host, Bradley Sutton, and this is the show that is our monthly TACoS Tuesday program, where we bring a special guest every single month and we talk about anything and everything Amazon and Walmart PPC related. And so you guys hopefully you've been getting some of your questions ready. I've been getting some questions ready that I'm going to be giving to our guest, and let's get them all answered. So, without any further ado, let's go ahead and bring on our guest, loran Hirschkorn from Incrementum Digital. Liran in the house. How's it going, man? Liran: It's going great. Thanks so much for having me on. I'm excited to be here Awesome. Bradley Sutton: Awesome, now you're still in New York. Is that where you're based on? I'm in New York, yes, okay, I was just there a few weeks ago, took the family out there, be going one or two times again in October, and one of the times is I'm going to be seeing you. You're going to be our guest speaker at our Helium 10 Elite workshop. Do you know yet what you're going to be talking about there? Can we give anybody a sneak peek? Liran: all Possibly Amazon Marketing Cloud is what's been on my mind, but we'll see, I guess, if that stays the topic or maybe we want to get some feedback from the audience. There's a lot of very interesting things happening with the Amazon Marketing Cloud. We could talk a little bit about that here as well, let's just start with that real quick. Bradley Sutton: I think there's a lot of people in our audience who don't even know what Amazon Marketing Cloud is. Can you explain that a little bit? Liran: Yes, so the Amazon Marketing Cloud is essentially what's called a clean data room. Essentially, it's just a think about it as a place that hosts a lot of data and through AWS, and what it allows brands to accomplish now that you couldn't do before is understand the. I would say two main things One, understand the full customer path to conversion and to create audiences that you couldn't before. Let's tackle each one of those. When we say understand the full customer path to conversion, today we think we understand how a customer buys your product, but you don't really understand it Meaning if a customer searches your brand, clicks on a sponsored brand ad, then comes back, clicks on a sponsored product ad and they buy, the only thing, the only area where you're going to see the attribution of the sale is to sponsored product, because that was the last click and advertising works on the last click attribution. What the Amazon Marketing Cloud does is it stores all that information and it anonymizes the data for privacy reasons. So you don't have the specific customer information, but what the Amazon Marketing Cloud will show you is that you had this month, for this particular product, you had 100 customers that their path to conversion was branded search click sponsored product ad click sponsored display buy or see a DSP ad awareness ad search to brand name click sponsored product purchase. Because of this, what's happened historically is especially for those people that have done DSP in trying to understand whether or not DSP has incremental benefit on the sales Incremental. I see what you did there. Yeah, somebody told me that it was a very smart name to create a few years ago because really that is kind of what's being measured here. Incrementality is being measured with the Amazon Marketing Cloud because in the past if you did a DSP ad and you would be hard to understand if you actually drove more sales as a result of DSP, this will help that a little bit because it will show you how many customers you had this month that purchased when they just saw both, let's say, dsp and sponsored products together and how many customers you had that only saw sponsored products, for example. So you'll get a better understanding. Liran: Even though the way attribution works is it only goes to the last click, I always thought Amazon should have an assist kind of metric where if you had an ad that assisted as part of the process, it should kind of get something. But that's just not how ads work and Amazon Marketing Cloud aims to solve that. And the more you do DSP, especially with upper funnel type marketing, the less you see the attribution there. So when I say upper funnel type marketing, that means upper funnel means not somebody that is immediately looking to buy. So bottom funnel. We have people that are searching for a keyword. They're ready to buy. People that you are retargeting, who have visited your listing they're at the bottom, they're ready to buy. As we move up the funnel you have people that have viewed competitors but not your product. And then you have what's called awareness. We can, as brands grow and they want to scale and they've already sort of maxed out based on, like, the amount of sales they can have, just based on people who are searching for a keyword. They want to look towards brand awareness. Liran: But now you're running ads to audiences on Amazon or lifestyle. You have different markets and demographics that you can show ads to. What happens is when you run an awareness ad, that person is not going to immediately see that ad and go by. They might need to see your ad over three, four months and then, when they are actually in the market for that product, they now remember your name and when they go search on Amazon, they see that sponsored product ad. They're going to click on it and buy it because they recognize the brand name and they've seen the ad before. The problem is that again, it'll usually end up being something else sponsored products or retargeting that is the last view they have. Or click before the sale. And you have been running these awareness ads but you don't know if they're being impactful. Well, now, with Amazon Marketing Cloud, you'll see that that person actually started out with the Amazon Marketing Cloud. Liran: And I would urge people if you're running DSP, have whoever's running DSP free, whether that's Amazon, whether that's an agency ask them to create an AMC instance for you. And the reason is because, whether or not you're going to use AMC now or not, once you create that instance, you can go back a year. You have a year's worth of data since you started creating it. So that means if in six months from now or nine months from now, you want to go back and you want to see the path to conversion, et cetera, you will have already created that instance. And then the other area where AMC is very helpful is you can now create audiences that you cannot create before because you are tracking this data. So in DSP, historically before we couldn't target people who we couldn't differentiate between people who have visited your listing or added your product to cart. Now you'll be able to retarget people who have added your product to cart. You'll be able to retarget people who have added your product to wishlist, who have searched your brand name. So lots of different audiences. Liran: There's something with AMC that is called Paid Insights, where you actually pay Amazon for additional information. With that you can see on average how many buys it takes somebody to become a subscribe and save customer. So you can learn that on average it's three purchases before somebody signs up. Because typically on our first purchase we don't typically sign up for subscribe and save unless we know we like the product. And sometimes it could take your second or third purchase where, like, why am I not just saving and just adding this to subscribe and save? So now you'll be able to understand that and you'll be able to actually create a custom creative and show and add to people after two purchases that says subscribe and save right, because you know that's the typical time where people do that and you're able to create those creatives. So there's a lot that you could do with this. Liran: It's very powerful, but I would say it's still early and people understanding it. I would say a year from now, like today, you're an early adopter If you use it. A year from now you won't be an early adopter if you use it. And also a year from now, I think it will apply more whether you're doing DSP or not doing DSP. More software tools will incorporate some data from it and you'll find that there is sort of this freemium model that if you're using software, certain tools will give you the certain templates of different audiences and different path to conversion. That is included with the software and certain tools will say okay, now if you wanna get crazy and customized because you can customize almost anything within this data you'll have fees around extracting that data. But I'm sure companies probably like Pacvue et cetera the Pacvue is, I'm sure, already incorporated AMC and are working on incorporating more and more of it and you'll see those tools continue to add those things and if you're using those software tools, you'll be able to access that data and it will become more prominent. Liran: So it is very exciting. Today it applies more so if you're using DSP, but I think that's going to change down the line. So it's. I think it's important that brands understand this and it will kind of change the way we look at our metrics from being focused just on ROAS   to being more to having an understanding of also customer journey as well as ROAS  , because again you're gonna have that sponsored brand ad that's not gonna show the ROAS   attribution but you'll say, hey, I know, when I do this sponsored brand ad together with this sponsored product ad, the purchase rate is higher, and so now you're gonna be looking at these combinations and customer journey more so than just ROAS  , and those that do will have an advantage because they'll be able to understand that sometimes that spending more without seeing the RoAS   still equals ROAS   actually on your ad spend. So it's pretty cool and I think you'll hear more and more about it over the next year or so. Bradley Sutton: Okay, cool. So we're gonna be talking about that, perhaps at our elite workshops, so elite members can go to that one. We'll have tickets for non-elite members, if anybody's gonna be there in town. The reason why we're having it in New York is it's Amazon Unbox, which is a cool conference. I haven't been to it. This could be my first one. It was my first Amazon Accelerate last week, so that was super cool. All right. Now, switching back to advertising, I wanna ask my questions first here. So I got a list of stuff I've been waiting for to ask Leeran. But one that I've been getting a lot in I thought it was a good thing to bring out is auto campaign optimization. So you know, with auto campaigns, obviously this, almost more than any other you know, can get super out of control if Amazon is showing you for a bunch of random stuff. But I'm wondering, how do you, how do you optimize for ACoS on Campaigns? Bradley Sutton: Because you can get to a point where I mean I mean obviously the no-brainer thing is alright. Hey, if you should have rules in place where they're using atomic or whatever software, using is, you know, if you get, like you know, 15, 20 clicks or whatever magic number you guys pick without a sale, you know, might start negative matching. That that's that. That goes without saying, right. But the other thing you know that people can do is maybe they see some of their, their targets Not performing well, like the loose match, the close match, and they could start, you know, adjusting on an individual basis those targets. Bradley Sutton: Right, but if you, even if you're doing that, I've seen sometimes you can get to the point where now you're almost all the way down to like a 10 cent. You know target and just, and now you know the quality of keywords at 10 cents. You're just not doing well, but you almost got to that point because, right, so so I, what, what do you do at that point? Should you just you know what I'm gonna go back from 10 cents to a dollar just so I can get some new keywords? But like, where do you draw that balance? Liran: Right. So the first thing is you can also create four separate campaigns where you literally turn off Three and keep one on, so you have a set budget. So your budget is not mixed together within those, within each of those areas, because, because you might have, you know, similar products that do very well, but you might have a loose match that doesn't do well, right. So that's something you could do is separate out those four, turn one off on each campaign and then you have a dedicated budget for each one and if something is working well, you can increase the budget. If something's not working well, you can also decrease the budget. And, yes, the first thing, first thing also to recognize, is that auto, mainly, should be there for discovery, discovery tool. So, number one, you may want to allow your auto campaigns to go add a little bit of a higher ACoS, what you want overall, because you want it to be there as a discovery tool. And, yes, you want to Ultimately add negative keywords and you also want to harvest. So that means the Search terms that are converting, the aces that are converting, whatever your rule is whether it's to converge one conversion to conversion, three conversions. You want to move them over into the manual campaign. Now you can also choose to another, like personal decision, if you're going to negate that keyword in the auto campaign or not. Liran: Negate their pros and cons to both. If you negate it in the auto, you have full control in the manual. What if in the manual it doesn't get as much traction as it did in the auto? Right, and you're already. Now you negated in the auto and it doesn't get traction in the manual. That would be a reason not to negate in the auto campaign, but still you would ultimately have a higher bid and a more targeted bid in your manual campaign, where it should be getting traction there and not so much in the auto. Anymore, I would say the point is, don't let auto be too much a percentage of your overall spent and Maybe allow it to be somewhat of a higher ACoS because you recognize that it's a broad discovery type of tool. Bradley Sutton: Another situation. Let's say I've got a target, ACoS for a campaign just you know Doesn't have to be auto but my target ACoS is 40%. So you know I want my targets For also, you know, at the target level to be 40%. But on one target let's go ahead and say it's a broad, it's a broad match target. I'm at 77% now my cost per click on it is. Or my target that I had, you know the current bid was 291. Let's just say $2.91. Let's just say close call, $3. I'm looking at an exact example now. Let's say it's $3. If my cost per click is 250, right. So I'm obviously not maxing out my target. If my target is $3, right. But at this this to at this 250, I'm still at 70%. I mean right, why my target was at $3 in the first place. Let's just forget about that. I don't know what I was doing there right, but, obviously I have to go down a lot, you know you have to go down to 250 to make a difference. Bradley: Yeah, definitely below, below 250. But but is there, like you know, if 250 already is 77%, you know, should I already try and get or put the target at whatever, whatever 40% is gonna be, or is there value in just going down incrementally, like if I just go 250, technically it still couldn't now I was already getting 250. Right, right, I'm still gonna be at 70% or 77% ACoS. Should I just go down more and say, hey, I'm gonna go down to $2 because that's gonna get me closer to 40%, or do I start? Is there any value in? All, right, I'm gonna go to 250 and then let me go to 240 and 230. What is your thoughts there? Liran: There can be value in going to 230, let's say and I'll tell you what the value is the value is that the placement that you get may be better than the placement that you get at $2 and that placement can influence the conversion. So, for example, at 230, you may be at the bottom of page one at $1.70, you may be only on product pages, for example, and your conversion rate may be much less on those product pages. So there is a benefit in going incrementally and not going too fast. I would say it depends on how much it's spending and how important it is for you to cut ACoS. I would also say it's important to understand the relevancy of the keyword. If it's not such a relevant keyword and my feeling is well, it may not work. Or it's not highly relevant, it may not work. My feeling is it's not gonna work so well, probably at 240 either. Then I may just bring it down further. Liran: But if it's an important keyword, if I'm maintaining ranking, I would try to understand what's happening. Is it ACoS per click issue or is it a conversion issue? It could be ACoS per click issue. It could be that, yeah, three bucks 250 is expensive and it's a $12 product and my conversion rate is good. It's just ACoS per click issue. If so, I would try to bring it down more incrementally and to see what I'm comfortable with. Maybe I'm okay allowing that keyword to be at 50% ACoS ultimately. So I think it depends on the keyword, the importance of the keyword and how much I'm focused around like TACoS versus growth in sales. But the benefit you have in the incrementality is the placement is that your conversion rate may be better at a. You may just end up being on like product pages at a certain point and if you are, your visibility or clicks your conversions are gonna be a lot less, maybe based on the product than in the search results. Bradley Sutton: And then when you say, when you end up on product pages, it's like somebody searched that target keyword, they clicked on another product and then now you're showing up on the product page, correct, exactly because placements even when you're targeting keywords, placements are happening on search results and product pages. Liran: So I would say, generally speaking, with PPC you're better off making smaller, faster incremental changes and looking at data than making vast, big changes quickly. Bradley Sutton: All right. Next thing is the flip side. Let's say my target ACoS is 40%. With what I'm getting right now, though, it's only 10%. Would it be 10 out of 10, 100% of the situations? I should always and I'm maxing out my target Should I always increase my bid Because, theoretically, I could be leaving money on the table, depending on where my placement is? Or is there a situation where I would, hey, let's just keep that 10%? Liran: You know I wouldn't say no. I mean I wouldn't say all the time, I would just say Because, again, it could be just helping you be more profitable. One report that you could look at is the search term impression report, because that report would give you an idea of how you rank compared to other brands in terms of impressions for that particular keyword. So, for example, you could be getting the most impressions out of any other brand and getting 60 or 70% of all the impressions. Probably not in that case, because you're maxing out the cost per click, but you want to see kind of where you are and how much more room is there to get impressions. Now, generally, I would say yes. For me, most of the time I would want to increase the bid for that particular keyword and I would want to get more market share on that keyword. But if you're very focused on profitability and this is helping your TACoS be at the target then maybe not. But what I would say, though, in that case you may want to consider let's say you don't want to increase your budgets anymore you may want to consider shifting budget. Find the stuff that's not working as well, where you can reduce the bids, and then maybe allocate it to this keyword. Generally speaking, I would say I would be likely to increase the bids on that keyword. Liran: If I was under my overall, I would look at it on a kind of a campaign level, not on a particular keyword level. So if my goal for that campaign is a 40% ACOS and because of this keyword on my 30, then I would definitely increase. Now if I'm at 40 still because there's other keywords that are 50 or 60, I would see maybe I need to move budget from those keywords and I should give it to this one. So I'm not increased my budget, but I'm a lot more efficient and I'm getting better sales. I would also see where's my ranking for the keyword. If I'm ranked number one, maybe I don't increase. There's no sense to increase, right. Or if I'm ranked number one, two, three, right, maybe I don't increase because I might just be cannibalizing my organic sales. But again, if I'm number 17, I'm definitely pushing on this keyword and probably what I'm doing is, if it has enough volume, I'm moving into its own campaign. I'm adding a top of search multiplier on that keyword. Bradley Sutton: All right Question from Jonathan. Keywords per campaign. You go from one spectrum where there's people who do single keyword campaigns. You go to another spectrum. Some people have like 50 targets. Let's just start with that part of his question first. Liran: So I would say we're somewhere in between, meaning your highest search volume keywords, most important keywords, we isolate really into their own campaigns and then from there, based on search volume and performance, we'll group keywords together. I would say probably up to 30 to 50 keywords is max of what I would go per campaign. If you have a lot of long tail lower volume keywords, I think that's okay. But definitely the highest search volume keywords or keywords that have sort of medium volume, I might group into groups of five to 10, for example. As far as budget per campaign, that's very dependent on what is your overall budget? What is the performance like? Right, I'm generally going to be shifting my budgets. I'm not going to just put a budget. I'm going to be shifting my budget to the best performing budget campaigns and I'm going to be maybe taking budget away from my poorest performing campaigns. So I think the budget needs to be dynamic. Liran: I think when your question more budget or discovery or scaling, I think in the beginning you're going to probably have more budget on your broad and phrase than on your exact match. As you uncover those best performing search terms, you're going to move more into exact and have probably more budget there. But it's very common that we find phrase match be the best performing keyword type and you'll have most of our budget on that match type. It's sort of in between discovery and very narrow targeted. But I think over time you're going to put more budget on your scaling campaigns. In the beginning you're going to put more budget on your discovery campaigns Because your scaling really should be your best performing keywords. So that's where you're going to allocate more budget to and less so on discovery, because you've already discovered a lot of what's out there initially. Bradley Sutton: All right, Kind of a universal. This question has been around for years. People have different opinions on this. Hey, you're doing great on sales, about to run out of stock. Do you slow sales by raising price and turning off ads and then that hurts your potentially keyword ranks before? Or do you just go hard and heavy, run out of stock and then just get back in and hopefully you still have your keyword ranks when you come back in the stock in a couple of weeks? Liran: I think, from a ranking perspective, it's better to run out of stock at a better BSR. I agree. I think that's the better way to go. Sometimes you're going to make a decision that, hey, I just want the profits Right, because that's what's more important to me at this point in my business. I'm going to focus more on the profits now, I'm going to reduce, I'm going to raise the price. Or sometimes you may be able to raise the price and there's so much demand that you're still driving pretty good sales and you can still raise the price someone and there's a happy medium. But I would say, from a ranking perspective and coming back in stock at a better rank, it's better to go out of stock with great sales than to slow down your sales. Bradley Sutton: Speaking of auto campaigns, exact campaigns, it's in my opinion I don't know if Amazon announced anything, but just in my opinion I've seen other people say the same thing where what used to be broad and what used to be exact is not like three years ago, is not the same now, where now you have an exact campaign and sometimes you're even shown for what you would have thought would have been a phrase match or even broad matching in some situations. Because of this, are you managing things differently at all, like using modifiers or things like that? Liran: Yeah, I would say use modifiers. Modifiers will help protected because if you use a modifier then it forces it to be a true exact modifier before each word in your keyword. But even with that, sometimes there are certain synonyms that Amazon considers the same. You just need to manage it with search terms and negative keywords and bids. But yeah, amazon is definitely trying to find ways to increase their advertising revenue. As a result, they're being more generous in what they are considering your keyword and using synonyms. So use of modifiers will help protect against that Used to be. They started doing it just in sponsor brands and then we've seen this year Amazon doing it with sponsored products also. Bradley Sutton: All right. Another question let's say I'm trying to optimize for my target A-cost and so I make a change, because I'm trying something similar to what we were talking about. Like I'm at 70%, I'm trying to get to 40%, so I lower my bid a little bit. Now how often are you going back to that and seeing all right now I need to further because you talk about doing some incrementality in order to further adjust that. Like, is it time-based because of that attribution window where you can kind of take a look at it, or is it like maybe I just get another? I can see that in one day I got 500 impressions just because this is maybe some super high search volume keyword? Is that enough data where even a day later I'm further making changes, or once you make a change? Basically, my question is what are you looking at as far as when it's time to go ahead and optimize further? Is it impression-based or time-based? Liran: It's based on the data and so I would say one it depends on your budget, right? Because the more budget you have, the more data you're going to have that's coming in faster. I still wouldn't make change from one day to the next because you don't have the full attribution coming in. Even if you see, ultimately, that maybe you didn't have any sales at all, like you know right, like you just know that you didn't have orders from it, I still wouldn't make change from one day to the next. I would wait a few days. So, generally speaking, I would say it's good to be in your account two or three max times, probably a couple times a week to optimize. I think is good, because the one thing you don't want to do is make changes too often where you're just messing yourself up, and this is something we see also with sellers. They're impatient, right, because you don't want to spend money you don't need to spend, and I think everyone gets emotional when it comes to your money. But I would say two days a week is good to go in and make those optimizations. So if you did it on a Tuesday, go back in on a Saturday, or find two days a week that you go in and you're making those changes Now. Again, if you have a ton of data, a lot of spend, maybe make those two days a little closer, like Monday and Friday, or a little closer to each other. But you want to give it enough time also to get the attribution, because there will be people that and impressions. I would look at clicks and actual data of spend, not just the impressions. But people do come back and buy also, right? So if somebody you could have gotten 10 clicks today and if one or two of those become sales, maybe the costs will be fine and you have people that come back three days later. So you do really want to give some time and the attribution window to be in place. I would say most products on Amazon people do buy the same day. They're not very high-priced products, but it does also happen. Liran: So give yourself a few days in between changes and even if you're using software that even has rule-based things, then you can give the software days like look on Monday, look on Saturday, look on Friday and also when we do give software rules, you want to make sure when you're decreasing bids one of the things you want to make sure that you're doing just like an example that you said. The rules that we give it is lower OK, if keyword is above target ACoS, lower cost per click by 5%, let's say right, because if you lower bid you may not be reaching the cost per click like you said. So you want to make sure that if you're using a rule-based tool, that you're looking at the cost per click when you're lowering and that you give it, because a lot of times softwares will have both the ability to lower your bid or your cost per click that you lower your cost per click and yeah, we like to do it incrementally. I wouldn't want to go in and say lower by 20%, just lower the bid too much, lower 5% below, then let's see. And then the software will be doing this twice a week. Liran: So over a couple of weeks you are going to be significantly lowering your bid where it should be enough of a change. But I would say it's better to go a little slower than make drastic changes. Usually drastic changes are emotional and in business you want to separate yourself from some of that, which is why rule-based is good. But even if you're not using rule-based software, set up rules for yourself on how you're going to manage this based on the different circumstances. It's not a bad idea to write down for yourself what are the rules that I'm going to use to manage, if I'm managing manually as if I'm software, and what days am I going in. How much am I lowering and maybe take some of the emotion out of the management. Bradley Sutton: Another question, now that you know, obviously for a couple of years now, you know things like two step URLs search, find by are explicitly against Amazon terms of service. Me personally, 100% of my launch strategy is, you know, ppc. You know, and it's almost I'm almost giving it the same thing as when it was searched fine by. It's still kind of search fine by right. It's just not. You're not. You're not just trying to tell people to randomly search and stuff, which is what Amazon frowns on. But you know, I lower my price by a lot in the beginning. You know big sale price or big coupon, and then I try and do a super high top of search and then it's basically I'm trying to get people to search fine, to buy it. You know, even though I have no reviews where they're like, hey, this is a this price. You know, like, just, you know, I can't you know I can't let this go. So that's my 100% launch strategy. Now, other people I hear you know sometimes they couple it with, maybe like press releases or or perhaps even Google advertising. Right, you know as well. What about you, for you and your clients, for launch, when you're trying to launch on a certain keyword, right, are you strictly doing Amazon PPC? Are you using other techniques? If so, what? Liran: we're strictly doing Amazon, and we do it exactly the way you do it, meaning, first of all, the keywords that were focused on ranking. We will give them their own campaign, we will utilize top of search placement, we will recommend to our client to come with an aggressive price coupon, and we do it exactly that. The one thing we really watch for is the conversion rate. Okay, because if the conversion rate is poor, we're not going to get the ranking, and so what we focus on, once we start getting the data in, is the keywords that we're not getting that conversion rate. If it's across the board, then something on the listing side, the price or you know, we need some more reviews to come in. But if we see some keywords performing very well with a conversion rate and some not, we will pull back on those, on those that are not getting the conversion rate, and that really should be. That should very much be your focus when you're launching with those keywords are you converting? If you're converting, then you should you know you should start seeing the rankings coming in. We had a call with a client today and he said, hey, I'm not seeing the ranking. And I said to him that's because we're, that's because your conversion rates are too low and he actually just lowered the price on a product today and we're going to see if that makes an improvement. But you should be very focused on conversion rate and we've seen the ability to be able to rank, especially when you have a new product and you have this honeymoon period, just with PBC. I don't. I don't think you you have to do Google or outside traffic or anything crazy. Amazon will reward you if you are getting sales velocity plus conversion rates on those keywords. Bradley Sutton: Okay, now for the last, you know five minutes or something. Just you know some some quick hitting strategies either on Walmart advertising, Amazon advertising, some things that that you know people you think should be definitely doing out there. Liran: So I would say I would say a few things. Talk about two things. Number one one thing I see that is a problem we do a lot of audits is sponsored display, vcpm campaigns. I would encourage you to relook at how much money you're spending on those campaigns. Sometimes Amazon will encourage you to have more of those campaigns. So on account recently that you had, like I don't know, 30 or 40% of their sales coming from VCPM campaigns, and I could tell you without a doubt that probably the majority of that was cannibalized organic sales that are coming from those campaigns, I would say, if you're unsure, don't run those campaigns. Liran: The sponsored display campaigns that I like to run are cost per click campaigns and product targeting. You can run retargeting with sponsored display on ACoS per click basis. So that's what I would do. I would not run impression based and just the explanation is the reason is impression based campaigns. Somebody can just scroll by, view it, go back to the listing and buy from a retargeting ad and it gets attributed to the retargeting ad when we don't know, since they just pass by it. We don't know if that influenced them to buy or not, since they didn't click. So I would focus on your sponsored display campaigns with cost per click. Liran: The other thing I would say is to the more granular you can go, the better. Separate out your branded and unbranded campaigns, separate out your exact phrase broad campaigns. Take your high volume keywords and put them in their own campaigns. The more granular you go, the more control you have. And that's, I think, one of the keys. And I do think it's important today to also use software, because more and more things will be coming out with software. You see, like the Amazon marketing stream. So if you don't have that, you should be using software that has the Amazon marketing stream, because you can see hourly data on how you are getting sales. One thing we've seen with that is generally, if you're again, if you're unsure, if you have limited budget, I would encourage you to day part and stop targeting from 12 Pacific to 5am. That's usually when everyone's budgets reset and you're going to have a higher cost per click and not any better conversion rates usually worse conversion rates at night. So that's another strategy to help you save. Liran: And I would say, at the end of the day, if you're managing it and you pay close attention, it's not rocket science managing ads, it's taking a look at your search term reports, taking a look at your conversion rates, managing bids, adding negative keywords. It's complex because you need to give it time and you need to pull the right reports and data, and also that sometimes people think their product, their problem, is an advertising problem. When it's not an advertising problem, it's a product problem, and that's also something we see very often. I spoke to somebody today. They sell, like a shopping cart, one of those laundry things you carry around, and they said, hey, how come it's not selling as well? Their product has about 100 something reviews. It's selling okay, but there's competitors right next to you at same or lower price with 5,000 reviews, and so, again, it's not an advertising problem, it's going to be a product problem. Liran: How can you differentiate your listing more from the competitors? They do actually have a great listing and I think it's actually one of the reasons why I think they're selling. They are selling fairly well with a lower review count. But also, their problem is not an advertising problem, it's a product slash, competitor review problem, and that's why the ability to reverse engineer your competitors with tools like Helium can really help you understand where your competitors are getting sales from. Also, whenever people look at their competitors. They're assuming their competitors are, even though you may not be. The competitors are profitable and selling at great margin, and that's also not always the case. People are looking to get market shares. So I think just go very granular and give ads attention. If not, maybe consider outsourcing it. But if you give it the attention and the optimization, you learn to understand it. It's very much a data driven game. Bradley Sutton: All right. If people want to reach out to you to get some more help with PPC or to ask you some follow up questions, how can they find you on the interwebs out there? Liran: Sure, thank you. You can go to incrementumdigital.com. You can also sign up for a newsletter there. You'll get our weekly newsletter. We're sharing updates, we do webinars, so you can also just sign up for the email list there just to stay up to date. And obviously you can contact us through the website. You can also follow me and Incementum Digital and myself on social media LinkedIn, Facebook and you can DM me if you have any questions. Bradley Sutton: All right. Well, Liran, thank you so much for joining us. It'll be nice to see you again in your home stomping grounds there in New York soon and wish you all the best of success with you and your team. Please say hi to Mansour. He's been on this show before. Liran: Yes, thank you and the rest of your team. Thank you so much.

Join Andrew Morgans and Liran Hirschkorn, CEO and Founder of Incrementum Digital, for a passionate discussion about navigating life and business success. Listen to these Amazon pros as they dive into the Amazon marketplace competition, CEO essentials for growth, and the crucial role of networking in personal and business spheres. Andrew and Liran also unravel the present PPC scenario and the potential impact of Amazon Marketing Cloud.   Find Startup Hustle Everywhere: https://gigb.co/l/YEh5   This episode is sponsored by Full Scale: https://fullscale.io   Learn more about Incrementum Digital: https://incrementumdigital.com   Learn more about Marknology: https://www.marknology.com  See omnystudio.com/listener for privacy information.

Incrementum Digital's Liran Hirschkorn & South Col's Yoni Kozminski discuss how to successfully exit your Amazon business, how to get funding from South Col, Yoni's biggest lessons as an entrepreneur, personal growth, and more! This episode is brought to you by my Amazon marketing and advertising agency IncrementumDigital.com. Get a free Amazon account audit. Visit 8fig.co to learn more about growth capital solutions for your ecommerce brand. Join the E-commerce Mindset Group https://www.facebook.com/groups/ecommercemindsetgroup/ on facebook to continue the conversation and follow Liran & Incrementum Digital on social media: Youtube: https://www.youtube.com/channel/UC7MFYjY6F6i6Z3aI299gtmA Subscribe Linkedin Newsletter: https://www.linkedin.com/newsletters/incrementum-digital-weekly-6922971660962734080/ https://www.facebook.com/lhirschkorn https://www.instagram.com/liranhirschkorn/ https://www.linkedin.com/in/liranhirschkorn/ https://twitter.com/LiranHirschkorn --- Send in a voice message: https://podcasters.spotify.com/pod/show/liran-hirschkorn0/message

Join us for an unforgettable episode as we delve into the mind of Liran Hirschkorn, a successful entrepreneur, PPC expert, and Amazon consultant. Learn his unique philosophy and the secrets of his PPC agency.

In this session I am joined by Brandon Young, Liran Hirschkorn and Steve Simonson.   We will take a look back on 2022, as many of you know this year has been a testing year for sellers with margin suppression, the war, rising TACoS to name a few. But like anything, you take the rough with the smooth and it just makes you more resilient, you get better at what you do; as entrepreneurs, it tests the problem solving muscle  - Which for most, has had a very good workout.   We will also discuss what lies ahead, so if you want to hear from three guys who have been around the block then please tune in!   Brandon Young is an 8-figure Amazon seller, active course instructor, and YouTuber. On his YouTube channel, he shares the latest information about the private label business model, Amazon's ever-changing Terms of Service, and the world trends he sees that will affect sellers. He also sells courses on his Seller Systems platform for beginners, sellers who have specific issues they want to work on, and those looking to start or completely revamp their Amazon FBA business. His unique strategies for private label include data-based keyword and product research strategies as well as using social media and chat bots to drive traffic.   Brandon Young has been in the ecommerce industry since 2013 when he started selling on Amazon FBA. He has seen many changes in this industry over the years and plans to continue sharing his best tips with other sellers so they can increase their profits and grow their businesses.   Liran Hirschkorn is a serial entrepreneur and e-commerce expert. After growing and selling an Internet life insurance agency in 2014, Liran decided to get involved in e-commerce and selling on Amazon.   He started several eCommerce brands that have sold millions of dollars on Amazon since. Today he is widely followed as a thought leader and speaker on marketing and selling on Amazon, and he is CEO of Incrementum Digital — an Amazon Focused Marketing Agency.   He lives in Long Island, New York with his wife and daughter.   Steve Simonson is a lifetime entrepreneur having founded, purchased, built, and sold numerous companies over the past 3 decades.   Along the way Steve's companies have been publicly recognized with three consecutive years on the Inc. 500 list, multiple listings on the Internet Retailer Top 500, Washington State Fastest Growing Business as well as a number of other company accolades. Steve was also a finalist in the Ernst and Young Entrepreneur of the Year Award.   Steve brings his deep expertise as a leader and operator at many companies which he has taken to from start-up to exit.   What does Steve do today?   His company operations today are managed through his holding company: SYMOGLOBAL.com and his FREE entrepreneurial support site and podcast platform: www.awesomers.com

In this episode of Return on Podcast, Tyler Jefcoat and Liran Hirschkorn talk differentiation, influencer partnerships, and the power of changing your mindset. After growing and selling an Internet life insurance agency in 2014, Liran Hirschkorn decided to get involved in e-commerce and selling on Amazon. Liran started several ecommerce brands that have sold millions of dollars on Amazon since. Today Liran is widely followed as a thought leader and speaker on marketing and selling on Amazon and is CEO of Incrementum Digital - an Amazon Focused Marketing Agency, and an advisor to 8fig.co which helps brands with supply chain tools and growth capital. He lives in Long Island, New York with his wife and 2 kids. Liran's contact links: LinkedIn Incrementum Digital Also mentioned in this episode: Traction - Gino Wickman Welcome to Return on Podcast, the show where we help e-commerce sellers improve their ROI in business and in life. Hosted by Tyler Jefcoat and in affiliation with Seller Accountant, Return on Podcast aims to leave listeners with new insights and actionable life and business hacks at the end of each episode.

Join us for this episode of Riverbend Consulting's Amazon happy hour where Lesley Hensell will sit down with Liran Hirschkorn from Incrementum Digital to talk about advertising for an Amazon seller's business, amongst other topics.#amazonseller #amazonfba #amazonselleradvertising #ecomadvertising #ecommerce #ecomadvice #amazonadvice #riverbendconsulting #incrementumdigital #happyhour

Liran Hirschkorn's POV On Overcoming Obstacles This week on Inspired with Bell... After growing and selling a successful online life insurance agency in 2014, Liran decided to get involved in ecommerce and selling on Amazon. Since then he has sold millions of dollars in products on Amazon and today is a sought after speaker and thought leader on Amazon marketing. Liran is founder and CEO of Incrementum Digital, which is one of the fastest growing marketing agencies in the Amazon space. Liran is also an advisor to Bellway Fiber, and 8Fig. When not working Liran enjoys spending time with his family in New York.

Today I’m thrilled to have Liran Hirschkorn on the show. Liran is the founder of Incrementum Digital where he helps Amazon sellers grow their businesses. Over the years, he’s helped many clients grow to 8 and 9 figures and he has his finger on the pulse of Amazon. In this episode, we talk about the latest strategies to maximize Amazon sales. What You’ll Learn How Liran got started selling on Amazon What strategies are working right now on Amazon The minimum bar you must meet to be successful on Amazon today Other Resources And Books Incrementum Digital Sponsors Postscript.io – […] The post 413: The Harsh Reality Of Selling On Amazon Today With Liran Hirschkorn appeared first on MyWifeQuitHerJob.com.

Today, we're gonna speak with one of the experts in the industry about strategies for Amazon PPC, data points, business reports, and more!

We have seen a lot of activity in the market for Amazon sellers getting an exit in the past couple of years, but now, things are changing. As buyers are seeing the impact of covid, post covid bump in missed calculations and the impact on logistics and rising costs in raw materials - the landscape is shifting again. A lot of the aggregators and brokers have moved the bar on what they are purchasing and representing in the exit process. Today, Liran Hirschkorn will join me, as we discuss this topic and what to do if you fall between the stalls and how to fuel the growth to make up the gap in being ready for sale.

In this Sellernomics Podcast episode with Liran Hirschkorn, CEO and Founder of Incrementum Digital we talk about How to use Brand Analytics to Increase Amazon PPC Conversions. We also talk about the new Amazon tool for sellers called Opportunity Explorer. #LiranHirschkorn #AmazonPPC About Liran Hirschkorn, CEO and Founder of Incrementum Digital - https://www.incrementumdigital.com After growing and selling an Internet life insurance agency in 2014, Liran decided to get involved in e-commerce and selling on Amazon. Liran started several ecommerce brands that have sold millions of dollars on Amazon since. Today Liran is widely followed as a thought leader and speaker on marketing and selling on Amazon and is CEO of Incrementum Digital - an Amazon Focused Marketing Agency and is an advisor to brands and an ecommerce focused fintech company helping brands with financing needs. He lives in Long Island, New York with his wife and daughter.  

Amazon is a constantly changing platform, and it is important to understand how their changes affect you as a seller.  And when running PPC campaigns, it is critical to know how to balance fundamentals and understanding what is happening on the platform around you. That is why I am excited to bring on Liran Hirschkorn from Incrementum Digital.  Whenever I speak with Liran, I always learn something new, and my hope is that you get a lot out of our conversation.   Connect with Liran Incrementum Digital Liran's Facebook  Instagram LinkedIn Twitter TikTok  Ecommerce Mindset Podcast Ecommerce Mindset Facebook Group   Connect with Kevin Facebook Group Instagram LinkedIn

Today is the Second leaderboard show of the year. Where you get to see who is in the first 15 places over the usual 9 categories. SellerPoll 2021 is brought to you by Fortunet.... Voting closes on Nov 24 and the live show will take place Nov 25 2021 To see who is in the top 5, make sure you tune in to the show.... Outstanding Contribution 1//// 2//// 3//// 4//// 5//// 6 Meghla Bhardwaj 7 Athena Severi 8 Liran Hirschkorn 9 Kevin King 10 Steve Simonson 11 Steven Black 12 Eric Castellano 13 Casey Gauss 14 Scott Needham 15 Saad Aqeel Software Company 1 //// 2 //// 3 //// 4 //// 5 //// 6 Smartscout 7 Titan Tools 8 Datadive 9 Seller.tools 10 Sellerboard 11 Inventorylab 12 Ppc Ninja 13 Sostocked 14 Feedbackfive 15 Seller Seo Service Provider 1 //// 2 //// 3 //// 4 //// 5 //// 6 Getida 7 Ecom Attorneys 8 Unicargo 9 Rich Goldstein Patent Law 10 Urtasker 11 Incrementum Digital 12 Buyboxer Services 13 Online Merchants Guild 14 Multiplymii 15 Ecomxprt Amazon Consultant 1 //// 2 //// 3 //// 4 //// 5 //// 6 Liran Hirschkorn 7 Dan Ashburn 8 Amy Wees 9 Mohammad Jalil 10 Anthony Lee 11 Eric Castellano 12 Steven Black 13 Ashley Armstrong 14 Paul Harvey 15 Usama Shahid Facebook Group 1 //// 2 //// 3 //// 4 //// 5 //// 6 Amazon Fba High Rollers 7 Sourcing From India 8 Amazon Fba Heroes 9 Amazon Seller Tribe 10 Unstoppable Fba 11 Orange Hat Marketing 12 Amazon Fba Rockstars! 13 Amazon Fba Competitive Edge 14 Sourcing With Kian 15 Amazonlit Youtube Channel 1 //// 2 //// 3 //// 4 //// 5 //// 6 Jungle Scout 7 Amazonlit 8 Amazing.com 9 Full-time Fba 10 Sourcing With Kian 11 Samer Brax 12 Private Label Masters 13 Seth Kniep 14 Brock Johnson 15 Viral Launch Podcast 1 //// 2 //// 3 //// 4 //// 5 //// 6 The Amazon Seller Podcast 7 The Smartest Amazon Seller 8 Ecommerce Momentum Podcast 9 Ecom Crew 10 The Amazon Entrepreneur 11 The Amazon Fba Private Labeler Show 12 Awesomers.com 13 Keyword: The Amazon Insider Podcast 14 Crossover Commerce 15 Follow The Data Event Conference 1 //// 2 //// 3 //// 4 //// 5 //// 6 Orange Klik 7 Prosper Show 8 Titan Event Cancun 9 Amazon Accelerate 10 Canton Fair Online 11 Endgame Network Workshop 12 Asgtg 13 Global Sources Summit 14 Austin Seller Meetup 15 Billion Dollar Summit Amazon Training Course 1 //// 2 //// 3 //// 4 //// 5 //// 6 Amazing At Home 7 Esellersri 8 Endgame Access 9 Amazing Selling Machine 10 Fast Track 11 Amazon Ppc Ams Course 12 The Last Amazon Course 13 Private Label Mba 14 Marketplace Superheroes 15 Amazing Freedom If you want to ask your audience to vote in any of the categories please use the official promo material https://drive.google.com/.../1zIxU0mCcxXTXpxflnWX7sZBJ... Remember, there is a difference between begging and asking, you know where the line is. If people rate you, they will vote for you X

Today is the first leaderboard show of the year. Where you get to see who is in the first 15 places over the usual 9 categories. SellerPoll 2021 is brought to you by Fortunet.... Voting closes on Nov 24 and the live show will take place Nov 26 2021 To see who is in the top 5, make sure you tune in to the show.... Outstanding Contribution 1 ---- 2 ---- 3 ---- 4 ---- 5 ---- 6 Amy Wees 7 Liran Hirschkorn 8 Athena Severi 9 Steve Simonson 10 Kevin King 11 Steven Black 12 Scott Needham 13 Casey Gauss 14 Eric Castellano 15 Saad Aqeel Software Company 1 ----- 2 ----- 3 ----- 4 ----- 5 ----- 6 Smartscout 7 Inventorylab 8 Seller.tools 9 Titan Tools 10 Sellerboard 11 Ppc Ninja 12 Feedbackfive 13 Feedbackwhiz 14 Data Dive 15 Sellerise Service Provider 1 ----- 2 ----- 3 ----- 4 ----- 5 ----- 6 Getida 7 Ecom Attorneys 8 Rich Goldstein Patent Law 9 Unicargo 10 Online Merchants Guild 11 Buyboxer Services 12 Incrementum Digital 13 Urtasker 14 Ecomxprt 15 Bobsled Marketing Amazon Consultant 1 ----- 2 ----- 3 ----- 4 ----- 5 ----- 6 Liran Hirschkorn 7 Dan Ashburn 8 Amy Wees 9 Anthony Lee 10 Steven Black 11 Eric Castellano 12 Ashley Armstrong 13 Paul Harvey 14 Brad Moss 15 Usama Shahid Facebook Group 1 ----- 2 ----- 3 ----- 4 ----- 5 ----- 6 Sourcing From India 7 Amazon Fba Titans 8 Amazon Fba Heroes 9 Amazon Fba Sellers - Amazon Fba Titans 10 Amazon Seller Tribe 11 Unstoppable Fba 12 Amazon Fba Rockstars! 13 Orange Hat Marketing 14 Amazon Fba Competitive Edge 15 Sourcing With Kian Youtube Channel 1 ----- 2 ----- 3 ----- 4 ----- 5 ----- 6 Jungle Scout 7 Amazonlit 8 Amazing.com 9 Full-time Fba 10 Samer Brax 11 Private Label Masters 12 Sourcing With Kian 13 Brock Johnson 14 Seth Kniep 15 Viral Launch Podcast 1 ----- 2 ----- 3 ----- 4 ----- 5 ----- 6 The Amazon Seller Podcast 7 Lunch With Norm 8 Ecommerce Momentum Podcast 9 Ecom Crew 10 Awesomers.com 11 The Amazon Entrepreneur 12 The Amazon Fba Private Labeler Show 13 Crossover Commerce 14 Follow The Data 15 Keyword: The Amazon Insider Podcast Event Conference 1 ----- 2 ----- 3 ----- 4 ----- 5 ----- 6 Seller Summit 7 Titan Event Cancun 8 Amazon Accelerate 9 Prosper Show 10 Canton Fair Online 11 Global Sources Summit 12 Endgame Network Workshop 13 Asgtg 14 Austin Seller Meetup 15 Billion Dollar Summit Amazon Training Course 1 ----- 2 ----- 3 ----- 4 ----- 5 ----- 6 Amazing At Home 7 Esellersri 8 Amazing Selling Machine 9 Endgame Access 10 Fast Track 11 The Last Amazon Course 12 Marketplace Superheroes 13 Amazon Ppc Ams Course 14 Amazing Freedom 15 Private Label Mba If you want to ask your audience to vote in any of the categories please use the official promo material https://drive.google.com/.../1zIxU0mCcxXTXpxflnWX7sZBJ... Remember, there is a difference between begging and asking, you know where the line is. If people rate you, they will vote for you X

Liran Hirschkorn talks about How to use Brand Analytics to Increase Amazon PPC Conversions. In this Sellernomics Podcast episode with Liran Hirschkorn, CEO and Founder of Incrementum Digital we talk about How to use Brand Analytics to Increase Amazon PPC Conversions. We also talk about the new Amazon tool for sellers called Opportunity Explorer. #LiranHirschkorn #AmazonPPC About Liran Hirschkorn, CEO and Founder of Incrementum Digital - https://www.incrementumdigital.com After growing and selling an Internet life insurance agency in 2014, Liran decided to get involved in e-commerce and selling on Amazon. Liran started several ecommerce brands that have sold millions of dollars on Amazon since. Today Liran is widely followed as a thought leader and speaker on marketing and selling on Amazon and is CEO of Incrementum Digital - an Amazon Focused Marketing Agency and is an advisor to brands and an ecommerce focused fintech company helping brands with financing needs. He lives in Long Island, New York with his wife and daughter. About GETIDA - https://bit.ly/Sellernomics-GETIDA With e-commerce growing annually by at least 30%, it will become harder and harder to audit what can amount to anywhere from 1-3% of your annual revenue. GETIDA is actively dedicated to improving the overall operations of Amazon FBA sellers. We've developed robust auditing software that keeps track of your Amazon FBA inventory transactions, refunds, seller data analytics, and FBA reimbursements easily and clearly. We maintain an agreeable, established relationship with Amazon, and our dedicated case managers draw on that relationship when filing FBA reimbursement claims on your behalf. We not only identify potential FBA reimbursement claims, our case managers file and follow up on all of your Amazon cases, providing a premium quality service for you and your business. You can join GETIDA for free and quickly discover the FBA reimbursements data on your Amazon account, get free consulting on how to improve your Amazon business, and much more!

Typically, a massive 20-30% of annual retail sales occur in the eagerly anticipated fourth quarter (Q4) on Amazon. So, how can you reach your sales potential during this festive period? This week, we chat with Liran Hirschkorn from Incrementum Digital about the forces that make your product a success in Q4. After managing over 100+ clients' advertising accounts, Liran shares his best strategies for inventory management, pricing to maximize profits, and paid advertising. --- Send in a voice message: https://anchor.fm/zonguru/message

Liran Hirschkorn joins E-Commerce with Coffee?! for what is one of the most informative looks at Amazon we've heard yet on the show. Liran's own experience growing brands and consulting hundreds more at Incrementum Digital has given him a wealth of insights into the “then” and “now” of Amazon, and curious insights into the future. This interview covers multiple unbeatable topics, especially for brands just getting started on Amazon, like: What did these 15 months of pandemic mean for the supply chain and for niche saturation for Amazon sellers? What have recent changes to the Amazon platform meant for sellers, new and old? How can a brand learn to “fail fast and fail forward” on the platform while coming out stronger for it? Liran gives detailed answers to these questions and more. Listen to the full episode for all his insights, examples, and insider tips. What to listen for: Liran got his start in wholesale modeling and quickly grew a successful Amazon brand and private label. Listen in to learn how he got there. Amazon ads have gotten more complicated over the last few years, which is right when Liran started helping other brands learn ad strategies to get a solid footing on the platform. Thus, Incrementum Digital was born. Liran has also seen some major changes for Amazon sellers in the last few years. For example, bigger organizations are acquiring successful Amazon brands to create mega-competitive conglomerate brands. The Amazon platform itself has changed, too. For example, incentivized reviews (which were once an easy way to gain many early reviews) were done away with. Listen to what Liran says this means for sellers today. In some niches, “you have to lose money for a set time until you can get enough reviews,” Liran explains. New sellers should consider how deep their pockets are when entering into a niche that already has big players. Liran also talks about some of the hurdles for new brands selling on Amazon. Products can get taken down, and competition is stiff. This fuels the love-hate relationship many sellers have with the platform, because ultimately, the opportunity to reach Amazon consumers is still too great to pass up. Liran talks about SOPs you can develop to be prepared for this. “The opportunity is greater than the headache,” he assures us. “Once you launch a product, within 12 months you'll know if it has real demand,” Liran explains. What's more, if you feel like you're “fighting an uphill battle within the first two months from launch,” he adds, that's an important sign that your Amazon strategy or product isn't working. The first month is the most important for the Amazon algorithm's take on your brand. Listen in to what Liran says you can do about it. Amazon actually likes new brands and products to challenge existing brands, and Liran explains why in simple terms. He concludes, “if you're not converting early on, it's not a traffic problem.” A love letter from our sponsor: If you're a brand listening and you can relate, don't stop here! Visit the Amber Engine blog for more tips, strategies, and insights to sell more online. We love e-commerce, and our product information software (PIM) and data enrichment strategies simplify and speed up your rollout to Amazon and other marketplaces. Our clients launch in weeks instead of months, eliminate the guesswork and enable interdepartmental collaboration to drive a winning presence online. Stay awesome, Amber Engine

Today I will be joined by some of the speakers for Seller Sessions Live on October 9. Izabela & I will be chatting with Liran Hirschkorn, Brandon Young, Howard Thai, Casey Gauss, George Meressa, Brent Zahradnik and more. It has been a rocky road getting there, Seller Sessions Live sold out in two weeks back in January last year. We have the full conference on the Saturday and VIP Dinner on the Friday with industry heads from around the world flying in. On Saturday night we have done a night club take over with me Djing from 7pm to 2am and then it is onto the after, after party until daylight.   We have a handful of refunds so we will be marking back and redistributing as Conference + VIP Dinner packages.   Seller Sessions Live is brought to you by Thrasio.   The afterparty is brought to you by Sellers Alley and YLT Translations.   The VIP Dinner is brought to you by Perpetua.   I would like to say a special thanks to our other sponsors pingpong, Urktasker, Alex De Lille Design and PikFu.

Replay from Ecommerce Mindset with Liran Hirschkorn Danny McMillan, host of the Seller Sessions Podcast joins me to discuss A9, the shifting landscape of selling on Amazon, U.S vs Europe, and exiting the business.

Daunting and confusing! The world of Amazon Adverts is being simplified by Liran Hirschkorn on navigating the maelstrom of information avoiding pitfalls and how to manage your campaigns for optimal success in any climate.

Selling on Amazon in 2021. What's Changed? Amazon is the largest online marketplace. According to Statistica, Amazon reached 200 million paying Prime members in the first quarter of this year. With 1.6 million active sellers, selling on Amazon is a whole different ballpark to Shopify, BigCommerce, or WooCommerce. What can we learn from someone who's earned millions of dollars for several ecommerce brands on Amazon? Liran Hirschkorn is the Founder and CEO of Incrementum Digital, an Amazon Focused Marketing Agency. He's been working closely with Amazon for the past 7 years. A lot has changed since 2014, and Liran has a lot of wisdom to impart. We're delighted to hear Liran and our podcast host Daniel Budai discuss the importance of data-driven selling, adapting quickly to changes in ecommerce, as well as: ✔️ How Amazon has changed ✔️ How to stand out in Amazon ✔️ Using other ecommerce stores with Amazon ✔️ Developing a connection with Amazon customers Amazon's Fast-Paced Changes Liran says that the Amazon sellers of today are a heck of a lot more sophisticated and knowledgeable than those of 2014. While advertising on Amazon wasn't really important in 2014, you can't do without it now. In 2016 Amazon stopped allowing incentivized reviews. Even if your customer states that they received your product for free in exchange for their honest review, Amazon simply doesn't allow it. This really mixed things up for Amazon marketers, because, as Liran points out, reviews are fundamental to making sales. We all saw how Amazon sales absolutely sky-rocketed with the onset of COVID-19. Amazon gained 50 million new Prime customers and ecommerce soared. It's no surprise that Liran can't overstate the importance of adaptability and knowing your data. Reviews on Amazon: Are They Everything? Short answer: Not quite, but they are important. The more positive reviews you have, the more protection you have over your competitors. Of course, this depends on what you're selling. If you have lots of competitors selling similar products to yours, reviews are going to be a lot more important than those for an original product. But there are other ways to stand out. Liran says that creatives - specifically good images with infographics - are great for sales. Customers are unlikely to read a wall of text about your product, so highlight (in a few keywords) its best features in your images. Talking of keywords that sell - make sure you know them. And we're not just talking about one or two here, Liran wants an extensive list. Daniel and Liran strongly agree that Amazon is used as a search platform much like Google, so SEO couldn't be more crucial. Knowing Your Goals When you decide to sell on Amazon, your 1st goal should not be to generate profit immediately. It should be maximizing sales velocity, engaging your customers, and working to generate enough reviews for people to consider your product. A fantastic way to develop a relationship with your Amazon customers is to put inserts in their products thanking them for their purchase and providing incentive for them to leave a good review and/or head to your landing page. This could be an email or text sign-up to a coupon, giveaway, or a limited-time offer, whatever works best for your brand. Selling Your Product on Multiple Channels If you're a Shopify seller, you might feel worried about launching a product on Amazon. Don't be. You just need to do your research. Some products won't do as well on Amazon as they do on Shopify, some will do even better! It's just a matter of knowing which. There are 200 million Prime customers who do most of their shopping on Amazon. At the same time, there are lots of people who don't shop at Amazon at all. Being on multiple channels gives you the opportunity to appeal to different customer bases. With the right strategy, this will do wonders for your sales. Selling on Amazon in 2021 Amazon favors new products. So make your first sale count. Liran cannot emphasize enough the importance of product research and knowing your data. Liran recommends Helium 10's tool X-Ray for checking branded traffic, understanding the best keywords to use, and digging into competitor data. There's still so much to learn about Amazon. Liran's podcast, Ecommerce Mindset is filled to the brim with fantastic advice for succeeding on Amazon and Shopify. Check it out on Spotify and iTunes. And while you're on a podcasting kick, why not take a look at our other episodes for more expert advice on ecommerce? The Ecom Show has well over 50 episodes now, so you're certain to find something perfectly suited to your business goals. Connect with Liran on Linkedin and visit Incrementum Digital to keep up to date with Amazon's latest advertising strategies. Follow Daniel Budai: Daniel's LinkedIn Daniel's Facebook

Joining me today is an all-star cast of PPC nerds and Amazon OG's to discuss how things went last week (over PD)... And we do a geek out on numbers and trends that were spotted. (The good doctor) Ellis Whitehead returns as does the lovely Destaney Wishon, cycle nut Brent Zahradnik, Serbia's finest, Lazar Zepinic and the boy wonder Liran Hirschkorn.

Overview The Amazon advertising sphere is constantly changing, and as Amazon advertising experts, we have to stay up to date so we can steer the ship in the right direction for our clients. Whether this includes changes to the reporting or targeting different audience types, being on top of these new features is key to setting yourself apart. Liran Hirschkorn and Joe Shelerud dedicated this entire episode to discussing the newest features Amazon has rolled out and how to utilize them. How to connect with Liran: LinkedIn Profile: https://www.linkedin.com/in/liranhirschkorn/ (https://www.linkedin.com/in/liranhirschkorn/) Facebook Profile: https://www.facebook.com/lhirschkorn (www.facebook.com/lhirschkorn) Facebook Group: http://www.facebook.com/groups/ecommercemindsetgroup (www.facebook.com/groups/ecommercemindsetgroup) Instagram Profile: https://www.instagram.com/liranhirschkorn/ (https://www.instagram.com/liranhirschkorn/) Website: https://www.incrementumdigital.com/ (www.Incrementumdigital.com) Episode Highlights:   Introductions [00:22]  The rise of video ads [02:32]  Sponsored Display audience targeting ads [13:44]  Sponsored Display targeting past purchasers [23:01]  What to expect with Amazon DSP [25:24]  Tips on how to send traffic to your Amazon storefront [30:32]  Where is Amazon Advertising going? [34:14] 

Liran needs little in the way of introductions. Today he will be talking about getting the most out of the upcoming Prime Day. The rumour has it, the two day affair will land on either Monday 14 and Tuesday 15 June, Monday 21 and Tuesday 22 June or Monday 28 and Tuesday 29 June. Liran has been selling on Amazon since 2014. Since then, he has successfully launched multiple million-dollar private label brands. As the CEO of Incrementum Digital, he applies his expertise to empower other Amazon sellers. He also enjoys giving back to the Amazon community through his podcast and E-commerce mindset.

What happens when you mix ideas from MLM or affiliates with eCommerce? Do you get explosive growth, or just distraction.Liran Hirschkorn has gone from banking to MLM to insurance to eCommerce to services...  and taken ideas from each to make the next more powerful.He's also learned from some influential mentors.Listen now to find out:- How to mix ideas from other businesses with yours- How to build a powerful network- How to do all of this without paralyzing distractionLinks to everything discussed can be found at:www.nextlevelecommerce.co/85Get The Blueprint To Build Your Rockstar Team:www.nextlevelecommerce.co/teams

Episode Title: Liran Hirschkorn, CEO and Founder at Incrementum DigitalInterviewer: Bradley Caro CookInterviewee: Liran HirschkornIn this Career Up Now Socially Distant Close Up podcast, Bradley Caro Cook interviews Liran Hirschkorn, who is widely followed as a thought leader and speaker on marketing and selling on Amazon and is CEO of Incrementum Digital - an Amazon Focused Marketing Agency, and is an advisor to brands and an ecommerce focused fintech company helping brands with financing needs.Let's join Liran Hirschkorn and our host Bradley Caro Cook for this thought provoking conversation.

On this episode Dustin and Kris chat with Liran Hirschkorn. Liran is the CEO and Founder of Incrementum Digital and also the host of the Ecommerce Mindset podcast. Liran tells his story of getting started in the Amazon space, growing his business, starting his agency, and tips on what he would do if he was starting his business today.

In this episode, we have Liran Hirschkorn, CEO and Founder of Incrementum Digital - a company that helps Amazon sellers grow their sales using the right advertising strategies. Topics covered: Growing pains of scaling Hiring the right team Keeping your best people Team culture Giving back without expectation Providing value through high quality free content Treating your customers/clients right Consistency in business LET'S CONNECT: LinkedIn Instagram MultiplyMii Escala Successful Scales This podcast is also available on the Successful Scales YouTube channel.

Liran Hirschkorn of Incrementum Digital talks about marketing and launch strategies on Amazon. Liran Hirschkorn will also talk about marketing on Amazon in 2021, also Amazon creative, Amazon advertising, and Amazon launch strategies. #LiranHirschkornAmazon #AmazonLaunchStrategies Also covered in the interview with #LiranHirschkorn: What is the process that Liran Hirschkorn uses when doing Amazon product Launches? Doing pre-marketing before launching an Amazon product? Should you still use Insert Card in Amazon product packaging? Using the DSP / Amazon Display network for Amazon. What text message service does Liran Hirschkorn use? Explain Amazon DSP for us Liran? Why you should create a brand instead of just reselling items. Should you start with Shopify before or after you launch on Amazon? Should you sell on other platforms other than Amazon? How to contact and get services from Liran Hirschkorn. Best way to use PPC when launching a brand? About Liran Hirschkorn of Incrementum Digital - https://www.Incrementumdigital.com After growing and selling an Internet life insurance agency in 2014, Liran decided to get involved in e-commerce and selling on Amazon. Liran started several ecommerce brands that have sold millions of dollars on Amazon since. Today Liran is widely followed as a thought leader and speaker on marketing and selling on Amazon and is CEO of Incrementum Digital - an Amazon Focused Marketing Agency and is an advisor to brands and an ecommerce focused fintech company helping brands with financing needs. He lives in Long Island, New York with his wife and daughter. About AccrueMe - https://www.accrueme.com AccrueMe provides Amazon lending to help Amazon sellers grow quickly and increase profits. Our Amazon funding has no credit checks and no monthly payments. Our goal is to help Amazon Sellers earn more money. Growth is almost always the driving force behind added profits. If Growth and Additional Profits interest you, then keep reading. We want to help you grow larger and more profitable, and in return, we want to share in a small percentage of the profits, but only temporarily – only for as long as you want to use our capital to grow. In exchange for doubling your capital, we temporarily receive a small “piece” of a much bigger pie. And you don't even have to pay us every month. Pay us when it is best for you and your business.

Setting a goal could be easy but keeping them is another story. Goals can be a lot of different things. Personal, health, business, career, etc. To some of us, goals keeps us going.  Let's hear it form our amazing guest, Liran as he talks about the correlation of business and personal goals and why these two are linked together. Liran shares life nuggets of wisdom he lives by "Never say no to a baseball catch" and practiced even on a busy schedule. In This Episode: [00:30] Welcoming Liran Hirschkorn. [01:45] Between business and personal goals, What is Liran’s take on this matter? [04:15] Liran talks about ‘ Build Your Life Resume’ [04:25] Never say no to a baseball catch. [07:10] Giving time to the kids. [07:44] Liran travels 100 days/year before Covid. [09:00] When Covid is gone, it’s probably less travel for Liran. Hear why. [10:14] Liran on learning how to say NO. [10:56] Top 3 conferences: Prosper show, Mastermind Event, Hallways [14:05] Goals for 2021 [17:20] Be consistent. [20:14] Liran talks about A Day of Destiny Event. [23:15] Work harder on yourself than you do on your path. [31:20] Goals suggestion [38:29] Advice on how to deal with set backs. [41:50] Parenting yourself Book Reference: The Power of Kaballah By: Yehuda Berg Guest Links and References: WEBSITE PODCAST Links and Resources: Wizards of Amazon:  Wizards of Amazon Courses Wizards of Amazon Meetup Text “Amazon” to 69922 Wizards of Amazon on Facebook Wizards of Amazon on Instagram Wizards of Amazon on LinkedIn

Liran Hirschkorn is the Founder and CEO of Incrementum Digital, an Amazon advertising agency. Liran began selling on Amazon after building and selling an internet life insurance agency in 2014. Since then, Liran has founded multiple profitable Amazon e-commerce brands, establishing himself as an authority on marketing, advertising, and Amazon selling.  In this episode… Do you struggle with implementing effective advertising for your Amazon product? Making your brand stand out to buyers can seem like an impossible task sometimes. With so many ad strategy options, knowing which path to choose and how to implement it can be incredibly overwhelming. That's why today's Amazing Exits guest, Liran Hirschkorn, founded his successful Amazon advertising agency in the first place: to help Amazon entrepreneurs like you make the most effective and lucrative advertising choices for your business.  Liran Hirschkorn believes Amazon advertising could be the difference between success and failure for your product. In this episode of the Amazing Exits podcast, Kellianne Fedio and Paul Miller sit down with the Founder and CEO of Incrementum Digital to discuss the importance of high-quality advertising. Get out your notebook and keep listening to learn how to implement an advertising strategy that will make your Amazon business thrive!

Liran joins us to train Amazon Sellers in Sponsored Ads.  Are you aggressive and do you understand how to set up and manage your ads?  Now is the time to capture your niche before those ad clicks become super expensive! Figure out how in this episode!

In this episode I talk about my partnership with Liran Hirschkorn and Terry Williamson to bring strategic advantages to members of The Backroom. In light of the pandemic, we are teaming up to provide FREE resources to the eCommerce community to address the big changes coming in 2020. For more information visit www.Capitalism.com/eCommunity

Liran Hirschkorn & Terry Williamson called me from outside Amazon headquarters with some BIG revelations. They just got an inside look at what is happening on the platform coming in 2020... and the next decade! And if you thought the "golden age" of Amazon was over, you just wait. We are truly living through the greatest wealth transfer in history... Hint: We're going to see a LOT of money moving away from big established corporations and into the hands of young, scrappy entrepreneurs.

An interview with Liran Hirschkorn from Amazon Freedom talking about Amazon product launch strategies using Amazon sponsored ads. Liran also covers sourcing tips, canton fair in china and a chance to go with him and learn first hand about how sourcing, negotiation and factories all work when sourcing a product from China. Free FeedbackWhiz trial here: bit.ly/feedbackwhiz-podcast About Liran Hirschkorn Liran Hirschkorn has been marketing online for the last 10 years. Before selling on Amazon, Liran was a pioneer in selling life insurance online, and has been selling on Amazon since 2014. Over the last 2 years, he has successfully built a 7-figure private label brand by understanding keywords, search optimization, and sponsored ads within Amazon's A9 algorithm and has helped other sellers do the same. You can find Liran helping other Amazon sellers in the “Amazing Freedom” Facebook group. Liran lives in New York City with his family. Company: Amazing Freedom Webpage: https://www.amazingfreedom.com/ About FeedbackWhiz: FeedbackWhiz helps Amazon sellers monitor, manage, and automate emails, product reviews, orders, and feedback. Build professional email templates with gifs, emojis, buttons, and attachments. A/B test subject lines and view open rate analytics. Send or exclude emails based on triggers such as refunds, shipment, delivery, feedback, and repeat buyers. Track and manage all product reviews. Instant notifications whenever a review is posted. Monitor all product listings and get alerts when critical events such as hijackers, buy-box loss, and listing changes occur.

An interview with Steve Simonson from Symo Global talking with Rob Stanley about Amazon FBA sourcing strategy when purchasing from china factories. Steve covers sourcing tips, common sourcing mistakes, and how to get started when sourcing amazon products from factories in china. Free FeedbackWhiz trial here: bit.ly/feedbackwhiz-podcast Go to China with Steve Simonson and Liran Hirschkorn: https://www.liranandsteve.com Topics: 1:11 - At what point should an Amazon seller go and visit the factories they buy from in China? 3:24 - How did Steve Simonson end up in China and Vietnam on his latest trip. 5:05 - Amazon Seller Benefits of attending a trade show in Hong Kong or China. 9:18 - Steve shares tips on attending some of the trade shows including Canton Fair. 13:40 - Beware if you plan on visiting a factory after Canton Fair. 16:06 - More tips for where to stay during the Canton Fair. 16:58 - Steps when going to visit a factory in China. 20:10 - How there are a different variety of Chinese factories with different qualities. 22:30 - What to expect when you arrive at a China factory. 26:01 - How to expand the line of Amazon products you sell from your current factory. 26:50 - Ask the factory who they sell to and what other countries they sell to. 28:10 - Some tips and questions you should understand when visiting and factory. 30:05 - Transportation tips when going from Factory to Factory in China. 33:28 - What items to bring while you travel in mainland China? 36:11 - When is Canton Fair in China? 37:00 - The basic process of ordering amazon products from a factory. 39:50 - The current Tariff issue and sourcing from Vietnam? 47:17 - Asking a factory to help with Tariff, Provide Net Terms and More. 51:26 - The process of paying the factory and how to pay them. 54:34 - Go on a factory sourcing tour and visit Canton Fair with Steve Simonson. About Steve Simonson: Steve's sourcing company is https://www.symoglobal.com. I am on a mission to help empower entrepreneurs. Entrepreneurs are often misunderstood by their friends and family. Not everyone understands what drives an entrepreneur. In my world entrepreneurs are ALWAYS welcome and never alone. My mission is being delivered by bringing the projects below to serve entrepreneurs. About FeedbackWhiz: FeedbackWhiz helps Amazon sellers monitor, manage, and automate emails, product reviews, orders, and feedback. Build professional email templates with gifs, emojis, buttons, and attachments. A/B test subject lines and view open rate analytics. Send or exclude emails based on triggers such as refunds, shipment, delivery, feedback, and repeat buyers. Track and manage all product reviews. Instant notifications whenever a review is posted. Monitor all product listings and get alerts when critical events such as hijackers, buy-box loss, and listing changes occur.

In his solo episode, Liran's gives us the Amazon roundup and how you can best prepare for Prime Day.

In episode #019 of the Raiken Profit show we talk with Liran Hirschkorn about how to build a private label brand on Amazon FBA. A lot of people who start a private label business on Amazon make one big mistake, and it's not differentiating products. During the show we are going to chat about how to create products that aren't the same as everyone else's, how to build a real brand, how to add value and think outside of the box, and many more tips for making money on Amazon. Liran earns a full time income on Amazon FBA through private label and is one of the leading experts in the field. Join the Amazing Freedom Facebook group  Click To Watch This Video On YouTube... Please subscribe below to get automatic updates of my latest video blogs: Raiken Profit on Facebook Raiken Profit on Instagram Raiken Profit on YouTube Raiken Profit on iTunes Thank you so much for your support, and if you have yet to leave a rating or review, please leave me an honest one on iTunes, YouTube or below on the blog. I appreciate it!

What did Liran Hirschkorn learn at his recent visit to the Amazon Headquarters in Seattle, WA? We give you an inside look at that, as well as some of the rumors floating around in regards to some changes on Amazon that might be taking place.

If you already sell wholesale on Amazon, have you considered being the wholesaler while importing your own private label products?  If not, then you might want to learn some of the reasons why Andy Slamans and Liran Hirschkorn wholesale their PL products.

Andy Slamans and Liran Hirschkorn answer your private label questions. Come hang out with us as we go over questions that the Amazing Freedom - Amazon Sellers group asked us.  In this episode we talk about business structure, hiring, goals, partnerships and more.

In this Friday edition, Andy Slamans & Liran Hirschkorn talk about new hot private label products, when to launch your products, recent changes to email automation (and how customers can opt out of emails), and much more. They go over how to find profitable private label products by digging into the niches of Amazon.