Business Travel Hacks

As a professional motivational keynote speaker, Laura Gassner Otting helps innovators, idealists, and critics get “unstuck” in their thinking. Because she is turned on by The Big Idea, she encourages executives and professionals to seek amazing results. She motivates others to pursue the larger-than-life goal they can’t seem to shake. Laura is an instigator and a motivator and she has never met a revolution she didn’t like. Laura inspires audiences to push past the doubt and indecision that keep great ideas in limbo because her presentations make professionals think bigger and accept greater challenges that reach beyond their limited scope of belief. She delivers strategic thinking, well-honed wisdom, and perspective generated by decades of navigating change across the start-up, nonprofit, political, as well as philanthropic landscapes. Laura dares listeners to find their voice, and generate the confidence needed to tackle larger-than-life challenges. She leads them to seek new ways of leading, managing and mentoring others. Laura’s entrepreneurial edge comes from her extensive 25-year resume. She served as a Presidential Appointee in Bill Clinton’s White House, helping shape AmeriCorps. She left a leadership role at respected nonprofit search firm, Isaacson, Miller, to expand the startup ExecSearches.com. Laura also founded and ran the Nonprofit Professionals Advisory Group, which partnered with the full gamut of mission-driven nonprofit executives, from start-up dreamers to scaling social entrepreneurs to global philanthropists. Above all, Laura is the author of Mission-Driven, a book for those moving from profit to purpose. Watch for Laura’s upcoming book Limitless: How to Ignore Everybody, Carve Your Own Path, and Live Your Best Life to hit shelves in April 2019.

Dennis Yu is the Chief Technology Officer of BlitzMetrics, a digital marketing company which partners with schools to train young adults. Dennis’s program centers around mentorship, helping students grow their expertise to manage social campaigns for enterprise clients like the Golden State Warriors, Nike, and Rosetta Stone. He’s an internationally recognized lecturer in Facebook Marketing and has spoken in 17 countries, spanning 5 continents, including keynotes at L2E, Gultaggen, and Marketo Summit. Dennis has been featured in The Wall Street Journal, New York Times, LA Times, National Public Radio, TechCrunch, Fox News, CBS Evening News and is co-author of Facebook Nation – a textbook taught in over 700 colleges and universities. He’s a regular contributor for Adweek’s SocialTimes column and has published in Social Media Examiner, Social Media Club, Tweak Your Biz, B2C, Social Fresh, and Heyo. He held leadership positions at Yahoo! and American Airlines and studied Finance and Economics at Southern Methodist University as well as London School of Economics. He ran collegiate cross-country at SMU and has competed in over 20 marathons including a 70 mile ultramarathon. Besides being a Facebook data and ad geek, you can find him eating chicken wings or playing Ultimate Frisbee in a city near you. To see the show notes visit https://BusinessTravelHacks.com

Jennifer Myers-Ward brings over 20 years of online marketing experience working with dozens of clients in a variety of industries where she has shown proven success in both the affiliate and email channels. As a result of her affiliate success, Jennifer was presented with the Affiliate Summit Pinnacle Award for OPM/Agency of the Year in 2017, after also being a finalist in 2015. Prior to starting ebove & beyond in 2003, Jennifer was responsible for building Palm Beach Jewelry’s online business. The website grew at an amazing rate boasting strong traffic numbers and record sales helping it to become an Internet Retailer Top 500 company in record time. Before her time at Palm Beach Jewelry, Jennifer worked as an Associates Manager, Director of Email Marketing and eventually a Partnership Development Manager for Amazon.co.uk. In her role as Partnership Manager, she exceeded the program goal by 50% in the first 3 months alone and was presented with Amazon’s prestigious “Door Desk Award” in 2000. You can find her on Twitter at @jenmyersward , @eboveandbeyond. To view the show notes visit https://businesstravelhacks.com. If you enjoyed this episode please consider leaving us a review on iTunes, Google, Sticher or wherever you listen to this show.

David Vogelpohl is the Vice President of Web Strategy at WP Engine, a WordPress digital experience platform. WP Engine is a global leader in open source focused technology. Since 1996, David has been building teams which create and market digital experiences for the web, mobile, and beyond. David’s teams at WP Engine focus on WordPress development, WordPress core contributions, and performance marketing. David’s speaking style is focused on actionable-insights inspired by the most recent advancements in digital marketing, seasoned with over 20 years of know-how, and backed by relatable and relevant real-world examples.

Mitch Joel is Founder of Six Pixels Group - an advisory, investing and content producing company that is focused on brands, commerce and community. He has been called a marketing and communications visionary, interactive expert and community leader (he prefers the title "Brand Hacker"). He is also an entrepreneur, author, journalist, investor, trusted advisor, and passionate speaker who connects with people worldwide by sharing his insights on business transformation and marketing innovation. He has been named one of the top 100 online marketers in the world, and was awarded the highly prestigious Top 40 Under 40. Prior to Six Pixels Group, Mitch spent close to two decades building, running and (eventually) selling his business. He was President of Mirum – a global digital marketing agency operating in 25 countries with close to 3000 employees. Mirum is owned by WPP. Mitch Joel speaks frequently to diverse groups like Wal-Mart, Starbucks, Microsoft, Procter and Gamble, Twitter, Unilever and every organization and association in between. Since 2005 he has given anywhere between 40-60 keynote presentation a year to small, medium and large organizations in both the B2B and B2C space all over the world. As a professional speaker, Mitch is represented by Leading Authorities in the U.S. and by Speaker's Spotlight in Canada. Mitch is also a bestselling business book author. His first book, Six Pixels of Separation (Grand Central Publishing - Hachette Book Group in 2009), named after his successful blog and podcast is a business and marketing bestseller. His second book, CTRL ALT Delete (Grand Central Publishing - Hachette Book Group in 2013) was named one of the best business books of 2013 by Amazon. Mitch invests in people, community and technology. Currently, he is an advisor and investor in many businesses and charitable organizations in the fields of Blockchain, artificial intelligence, smart audio/voice, fintech and martech spaces. He sits on the advisory board for Canada’s Top 40 Under 40, HubSpot’s Inbound conference, the Public Awareness & Branding Committee for Baycrest Health Sciences and more. Mitch is the former Chairman of the Board of Directors for the Canadian Marketing Association and a past executive for the National Advertising Benevolent Society. He is also a former board member of Postmedia and the Interactive Advertising Bureau of Canada. In the past, he sat on the content committee for both Shop.org and the Web Analytics Association. Mitch is frequently called upon to be a subject matter expert for publications like Fast Company, Strategy, Forbes, and many other radio, television, digital and print outlets. He is a columnist and journalist for the Harvard Business Review, Inc. Magazine, The Huffington Post and many other magazines and newspapers. Mitch is also the host of Groove – The No Treble Podcast, where he is slowly trying to build the largest oral history of electric bass players in the world. Fun side fact: Mitch’s first professional job was interviewing Tommy Lee from Motley Crue. He then went on to become a music and entertainment journalist and publisher of magazines. With that, he also co-launched Distort Entertainment, the only hard music label in Canada to have major label distribution (Universal Music) and whose roster featured the platinum-plus, Juno Award and MuchMusic Video Award-winning acts, Alexisonfire and City And Colour.

Artemis Berry is vice president of member engagement at the National Retail Federation. Berry heads up the year-round member experience and engagement strategy and oversees a team responsible for community and event management for digital retail, retail technology, loss prevention and marketing communities. Before taking on the membership role, Berry managed the digital retail community (Shop.org) for NRF, responsible for community engagement, branding and thought leadership. She also managed the educational strategy for Shop.org and NRF events for years, including the annual Shop.org event. Prior to joining NRF, Berry served as the marketing director for Vision Chain, a Washington, D.C.-based startup software company, where she developed all facets of the company’s marketing portfolio, including press releases, website content, print collateral, event management and case studies. Berry holds a bachelor's degree in marketing from Virginia Tech and a master's degree in corporate communications and public relations from Georgetown University.

As founder and CEO of marketing and management consulting firm Tim Miles & Company, Tim Miles has helped hundreds of companies and thousands of people communicate more powerfully. For more than 25 years he’s been on a journey to teach people to look at the world a little differently and to separate the merely urgent from the truly important. He’s a bestselling author, blogger, podcaster, and speaker who, to paraphrase screenwriter David Freeman, has taken everything that made him weird as a kid and gotten people to pay him money for it as an adult. Father of two and a husband of one, he and his family live just outside Nashville, TN. Make sure to stay passed the closing credits for a bonus tip. You can find the transcripts and link to products and places mentioned in this podcast at https://businesstravelhacks.com/ or find us on Facebook and Instagram for additional content.

Jennifer Hoffman is an enthusiastic and passionate Marketing Director at DeepCrawl with 13+ years of experience in brand building and strategic marketing, with an impressive track record of developing key partner relationships. Fascinated by all things impacting the customer journey; brand experience, user experience and customer experience. Hyper curious about new tech, innovation and startup culture! Make sure to stay passed the closing credits for a bonus tip. You can find the transcripts and link to products and places mentioned in this podcast at https://businesstravelhacks.com/ or find us on Facebook and Instagram for additional content.

Tracey Wallace is Editor in Chief at commerce platform BigCommerce, based in Austin, where she covers topics concerning fast-growing online businesses. In a previous life, she wrote about small business and boutique success at Mashable, ELLE and Time Out New York. Her work has been featured on Bustle, PolicyMic and Refinery29. She is a Forbes Top 10 B2B Content Marketer, a Retail Consultant, and B2B Retail Co-Owner. She is also the host for the upcoming Make It Big virtual conference.

Aleyda Solis is a well known and highly experienced International SEO consultant, providing personalized & strategical SEO advice, training and on-going support through her boutique SEO consultancy Orainti, from where she helps from multinationals to startups across the world in competitive industries & complex environments requiring a highly personalized, in-depth & scalable approach towards organic search growth. Awarded as the European Search Personality of the Year in 2018, included in Forbes top 10 online marketing experts to follow in 2015, in Entrepreneur as one of the 50 online marketing influencers to follow in 2016 and in Hubspot as one of the 59 Female Marketing and Growth Experts You Should be Following, Aleyda has also been interviewed in publications such as The Huffington Post and in Google Partners Podcast. Make sure to stay passed the closing credits for a bonus tip. You can find the transcripts and link to products and places mentioned in this podcast at https://businesstravelhacks.com/ or find us on Facebook and Instagram for additional content.

Jon Nordmark is responsible for discovering startups, nurturing Retailer relationships, and ensuring our experiments are executed properly for Iterate Studio. Prior to Iterate, Jon was the founding CEO of eBags which grew for 8 years at a 34% CAGR (through early 2008, Jon’s departure). eBags, an innovator, wrote its own software to drop ship from ~400 warehouses (1999), accept ~1.4 million consumer reviews (1999), A/B split test website features (2000) and enter the UK / EU (2003). eBags also built and sold 6pm.com to Zappos, while running CaseLogic.com and TUMI.com in the US, UK, Germany and Japan. Today, Jon serves as eBags Chairman. Between eBags and Iterate, Jon was CEO of UsingMiles (acquired 2013), an aggregator of 400 loyalty programs and meta-search for air-hotel. He’s advised many startups, including Runa (acquired by Staples, 2013). Jon also sits on the following boards: Colorado Innovation Network and Eastern Europe’s premier Tech Accelerator, Happy Farm.

DeAnna Rogers is Director of Events for Digital Marketer (DM). She is responsible for one of the largest marketing events called Traffic & Conversion Summit, also known as T&C, along with other events such as WarRoom Mastermind, Certified Partner Program, and a new event called Content & Commerce Summit. DeAnna and her team produce over 30 live events around the globe a year. Make sure to stay passed the closing credits for a bonus tip. You can find the transcripts and link to products and places mentioned in this podcast at https://businesstravelhacks.com/ or find us on Facebook and Instagram for additional content.  

Frank Guardi, spent the past several years working for the IBM Watson Customer Engagement marketing team. His experience includes building an influencer marketing program, managing events end-to-end, and creating an employee advocacy program. His projects expand outside of North America, working with influencers in England, Spain, France and Germany. His specialties include social media marketing strategy, influencer marketing, employee advocacy and event strategy. He graduated the University of Connecticut, where he played D1 football for four years, winning the Big East Conference Championship.

Retail Minded’s Founder Nicole Leinbach Reyhle is recognized as a global retail thought leader from companies that include IBM, American Express, Vend and more – including having been recognized as #3 out of 100 worldwide retail influencers. Reyhle regularly contributes to media outlets that include Forbes, Entrepreneur, NBC and others – as well as speaks at worldwide events with a core concentration on commerce and consumer experiences. In addition to Retail Minded, Reyhle is also the Co-Founder of the Independent Retailer Conference and Author of the book “Retail 101: The Guide to Managing & Marketing Your Business” from McGraw-Hill and has supported American Express’s Small Business Saturday as their Spokesperson since 2014. You can find the transcripts and link to products and places mentioned in this podcast at https://businesstravelhacks.com/.

Tom Webster is a Senior Vice President of Edison Research, a custom market research company best known as the sole providers of exit polling data during US elections for all the major news networks. He has nearly 20 years of experience researching consumer usage of technology, new media and social networking, and is the principal author of a number of widely-cited studies, including The Social Habit, Twitter Users in America, and the co-author of The Infinite Dial, America’s longest running research series on digital media consumption. He is also the co-author of The Mobile Commerce Revolution, and a popular keynote speaker on data and consumer insights. He writes about all of these topics at www.brandsavant.com and on Twitter at @Webby2001. Tom shared such great tips that the podcast ran a bit longer than I hoped and I felt miserable having to leave many of his juicy nuggets on the cutting room floor. You can find the transcripts and link to products and places mentioned in this podcast at https://businesstravelhacks.com/.

John Lawson is the Amazon #1 best-selling author, International Keynote Speaker, IBM Futurist, eCommerce Strategist, and CEO of ColderICE Media. He is a native of Atlanta, GA. His favorite airline is Delta. You can find the transcripts and link to products and places mentioned in this podcast at https://businesstravelhacks.com/.