Podcast appearances and mentions of jane deuber

Entrepreneur, Business strategist, Author, International Speaker, and Founder & CEO of Global Experts Accelerator (Now MagPai),  Jane Deuber joins Joseph to discuss how to find your leverage point and over-deliver for your clients.  GUEST LINKS GlobalExpertsAccelerator.com Linkedin  SUBSCRIBE  First100K.com  Music By: Purple-Planet.com

Beginning with her childhood business, Jane Deuber reflects on her entrepreneurial journey from a little red wagon to seven successful companies. She shares her belief in personal growth, value-based goals, and meaning of making it — balancing business success with a fulfilling personal life.Making It! explores the lives and stories of entrepreneurs as they share their unique perspectives on their success and the path to making it.“I literally, at the age of six, would take fresh vegetables through the outback of Ohio. And I sold vegetables from my little red wagon.”— Jane DeuberGuest Bio:Jane Deuber is a sought-after business strategist, best-selling author, and 7-time successful entrepreneur who has coached over 10,000 business owners to increase their impact and have a thriving, profitable business they love.While armed with an MBA, it's her 37 years in the entrepreneurial trenches that inspired Jane to design more than 12 business-growth programs, oversee two high-ticket masterminds, and launch two technology companies that enable thought leaders to monetize their expertise and accelerate their impact.Jane's current passion, Magpai, empowers coaches, consultants, and service providers to attract highly qualified leads, engage in meaningful connections, and close more clients by harnessing the power of lead-scoring assessments.Whether she is coaching, training, or creating cutting-edge technology, Jane and her team are on a mission to empower business owners with tools and strategies they need to live a more prosperous and purposeful life.Resources or websites mentioned in this episode:MiraseeJane's website: Magpai.comJane's bonus "Seven Strategies for Successful Assessment Marketing": Magpai.com/7-strategiesCredits:Producer: Michi LantzAudio Editor: Marvin del RosarioExecutive Producer: Danny InyMusic Soundscape: Chad Michael SnavelyMaking our hosts sound great: Home Brew AudioMusic credits:Track Title: The Sunniest KidsArtist Name: Rhythm ScottWriter Name: Scott RoushPublisher Name: A SOUNDSTRIPE PRODUCTIONTrack Title: Love and CircumstanceArtist Name: ShimmerWriter Name: Matthew WigtonPublisher Name: A SOUNDSTRIPE PRODUCTIONTrack Title: If I Were YouArtist Name: Alsever LakeWriter Name: Adrian Dominic WaltherPublisher Name: A SOUNDSTRIPE PRODUCTIONSpecial effects credits:24990513_birds-chirping_by_promission used with permission of the author and under license by AudioJungle/Envato Market.To catch the great episodes coming up on Making It, please follow us on Mirasee FM's YouTube channel or your favorite podcast player. And if you enjoyed the show, please leave us a comment or a starred review. It's the best way to help us get these ideas to more people.Episode transcript: Starting with a Little Red Wagon (Jane Deuber).

Join Michelle while she interviews Jane Deuber, software expert and assessment SaaS founder who is helping businesses close more business with the people who are committed to making changes and sincerely want to be helped. It's a magical process.

What is the secret weapon to success? Finding your tribe that can support you. Susie Carder presents Jane Deuber, the CEO and Business Strategist of Global Experts Accelerator. Jane shares with Susie how the community has played an essential role in her success. You need like-minded people who will light a fire under you and keep you on your toes. Join in the conversation to learn about leverage, risk-taking, and finding your ideal client. Tune in and accelerate your business!Love the show? Subscribe, rate, review, and share! https://susiecarder.com/

In this episode you'll learn exactly what your prospects want, so you can support them with the right solution to help solve their problem. Jane shares not only how to build your own assessment, but what you need to have in place to get people to take it in the first place, creating a ready-made stream of leads for you! Hosted on Acast. See acast.com/privacy for more information.

Deb is joined by Jane Deuber in this episode, as the discussion about business advantage continues. Jane started out with only 5K and a vision. She has had seven businesses over the last 30 years and has positioned herself as a scaling expert for coaching and consulting businesses. They share smart strategies for scaling a business and the path of entrepreneurship.

What used to be relevant, what used to occupy our days no longer seem as important as they were 5 months ago. Where to go from here? It’s rejig time and who betters advice to have in your pocket than Jane Deuber. Jane, this weeks’ Unconventional Life guest, has been building and accelerating businesses for over 30 years. She has dedicated her career to offering advice and pragmatic guidance to others trying to do the same. According to her. there’s never been a better time for individuals to launch a business, offer their skills and expertise to the world and to be happy doing it.

Jane Deuber is a sought-after business strategist, two-time best-selling author, international speaker, and a respected mentor to mission-driven entrepreneurs around the world.Over the past 33 years, Jane has not only started and grown seven successful businesses of her own, she has also helped thousands of entrepreneurs transform their experience in business to one that is more profitable, highly leveraged and deeply fulfilling.Through her two companies, Global Experts Accelerator and Smart Biz Quiz, Jane and her team help expert entrepreneurs accelerate their ability to attract, engage and enroll their ideal clients and then serve them through high-end coaching programs, online courses and highly sought-after certification programs.Important Topics: How Jane helped Diane How to start a business while living a life that you love The conversation she had with her dad and how it impacts her business Scaling mindset How traveling to other country impacts her business On staying connected to her vision Her morning rituals Her disempowering momentsQuote:"The whole concept of reframing what somebody else might see is failure."Connect with Jane:Email - janed@globalexpertsaccelerator.comFacebook - https://www.facebook.com/jane.deuberTwitter - https://twitter.com/janedeuberInstagram - https://www.instagram.com/janedeuber/LinkedIn - https://www.linkedin.com/in/janedeuber/Global Experts Accelerator - https://www.globalexpertsaccelerator.com/Other links and resources:Free Gift from Diane (5 Moves to RESET Your Power) - https://ResetYourPowerGift.comFree Gift from Diane (Life RESET Quiz) - https://LifeResetQuiz.comBANKCODE - https://MyBankCode.com/VictoryDiane Halfman's website - http://www.DianeHalfman.comWant to know more about yourself?Some people ask me how to RESET their life.Some people ask me how to be more sensual.Others are wondering how to make more money. How to be more successful. How to start a business. All of these questions and more are what I answer in my programs!Come see me at http://www.DianeHalfman.com

Jane Deuber is a sought-after business strategist, two-time best-selling author, international speaker, and a respected mentor to mission-driven entrepreneurs around the world.Over the past 33 years, Jane has not only started and grown seven successful businesses of her own, she has also helped thousands of entrepreneurs transform their experience in business to one that is more profitable, highly leveraged and deeply fulfilling.Through her two companies, Global Experts Accelerator and Smart Biz Quiz, Jane and her team help expert entrepreneurs accelerate their ability to attract, engage and enroll their ideal clients and then serve them through high-end coaching programs, online courses and highly sought-after certification programs.Important Topics: How Jane helped Diane How to start a business while living a life that you love The conversation she had with her dad and how it impacts her business Scaling mindset How traveling to other country impacts her business On staying connected to her vision Her morning rituals Her disempowering momentsQuote:"The whole concept of reframing what somebody else might see is failure."Connect with Jane:Email - janed@globalexpertsaccelerator.comFacebook - https://www.facebook.com/jane.deuberTwitter - https://twitter.com/janedeuberInstagram - https://www.instagram.com/janedeuber/LinkedIn - https://www.linkedin.com/in/janedeuber/Global Experts Accelerator - https://www.globalexpertsaccelerator.com/Other links and resources:Free Gift from Diane (5 Moves to RESET Your Power) - https://ResetYourPowerGift.comFree Gift from Diane (Life RESET Quiz) - https://LifeResetQuiz.comBANKCODE - https://MyBankCode.com/VictoryDiane Halfman's website - http://www.DianeHalfman.comWant to know more about yourself?Some people ask me how to RESET their life.Some people ask me how to be more sensual.Others are wondering how to make more money. How to be more successful. How to start a business. All of these questions and more are what I answer in my programs!Come see me at http://www.DianeHalfman.com

Joseph Warren chats with: Jane DeuberCEO & Founder of Global Experts Accelerator and Smart Biz Quiz "Be honest about where you are now. Find the gap and close it." Top 3 Tips/Strategies: ★ Communicate expectations with clients UPFRONT ★ OVER deliver on your promise ★ Find the leverage point in your business Links From Today’s Show:GlobalExpertsAccelerator.com  Show Links:Blog | DONATE! Connect with Joseph Warren: Work with Joseph! Instagram | Facebook Music: Purple-Planet.com

Ep #115 - Jane Deuber sits down with me today to discuss using quizzes and assessments to create happy sales. Jane is a serial entrepreneur that wrote her first annual plan way back in 1987 with her husband to start a network marketing business with just $5000. Within two years, the company turned a profit and two years later it hit the million dollar mark. The company eventually grew to $2.5 million before Jane and her husband sold it in the year 2000. Since selling the business, Jane and her husband have gone on to found six other businesses. For each business, they started with a made up plan, a wish, and a prayer. Jane currently runs an assessment business helping coaches, speakers, authors, and entrepreneurs create quality funnels that utilize assessments and quizzes to qualify sales conversations with ideal clients. Learn more about Jane Deuber at her website: https://www.globalexpertsaccelerator.com/ Try Jane's Smart Biz Quiz Software with a FREE 30 Day Trial: https://www.smartbizquiz.com/ Connect with Jane on Social Media: Facebook: https://www.facebook.com/jane.deuber LinkedIn: https://www.linkedin.com/in/janedeuber/ Whether you are new to The Driven Entrepreneur Podcast or are a fan, please don't forget to rate, review and subscribe to the show. Your support and your reviews help this show to attract prolific guests and to provide the best listening experience possible. Also, I love to hear from the fans and listeners. Please share your feedback, guest suggestions, or ideas for show topics with me on social media. Facebook: @mattbrauning Instagram: @mattbrauning Twitter: @mattbrauning www.mattbrauningpodcast.com www.fireboxbook.com Get a copy of my brand new book, "The Firebox Principle," on Amazon: https://www.amazon.com/Firebox-Principle-Drives-Every-Entrepreneur-ebook/dp/B07FDKK9QW

Jane is a business strategist, international speaker and seven time successful entrepreneur. She talks about why she loves the entrepreneurial game and what the keys are to beating the odds and thriving in business. She has 17 Vision Crafting questions that help people understand what they want their year to hold.W: https://www.globalexpertsaccelerator.com/F: https://www.facebook.com/globalexpertsacceleratorT: https://twitter.com/janedeuber

Building a lifestyle of entrepreneurship can be hard. It can even be harder when you are building it with your spouse. In today's episode Jane Deuber shares how they were able to build six successful businesses together while thriving both as a business partners and as a family. Along the way they have learned how to master sales, teach and mentor Thought Leaders, use date and quizzes to gain valuable insights, and learned how to accelerate growth and alleviate suffering by 'Doing the right things at the right time.''Business Awareness can't happen without self awareness.' - Jane DeuberRecommended Reading: How to stop feeling like Sh*t.Today's episode is sponsored by Mighty Travels, Flocksy, and OpportunityInChina.com.Learn more about IDEA CAMPS at https://jumblethink.com/ideacamps/More about Jane DeuberJane Deuber's entrepreneurial journey began in 1987, when Mario (her husband of 30 years) used the $5000 we had saved for their wedding for seed money in their first business. Together they took that business to the multi-million dollar mark and sold it in 2000. It still thrives today.But she was hooked… the entrepreneurial lifestyle suited her and so over the next 15 years they would go on to start and grow 6 successful businesses together.While her credentials include a Masters in International Business Administration, it is in-the-trenches experience, not the classroom, where she gained the insight, intuition and expertise that enables her to support others on their quest for entrepreneurial bliss.A Game-Changing ExperienceIn 2005, the trajectory of their life and business changed when her husband and his business partner, Nickolai, created an e-learning platform for her to deliver a leadership course to association clients scattered all over the world. It was her first taste of empowering clients from a distance and she loved it. Since then their course design and delivery service has earned a reputation for being the Mercedes of the eLearning world. With an emphasis on stellar curriculum design and a powerful user experience, they now help entrepreneurs around the world turn their expert knowledge into programs that impact lasting change and bring a consistent flow of revenues into their business.How Jane Sees Business NowToday, Jane sees life and business through new eyes. Each new client they take on, each course they help design and help take to the world represents a sacred partnership. Through their clients they fulfill their mission of “exponential empowerment” which says means when we empower one – they empower millions through the meaningful work they do.Cool Things Jane Has DoneReceived her BA in East Asian Studies and studied Mandarin Chinese for four yearsSpent her junior year in college attending school at the Palais Kinsky in Vienna, AustriaHeld a toga party with 10 friends at the Parthenon in Athens GreeceLived in Taiwan, Japan and traveled to more than 24 countriesAuthored two best-selling books that have been translated into six languagesHelped thousands of entrepreneurs turn their passions into higher business profitsTook two businesses to the multi-million dollar mark and beyondCo-Founded an international association for home-based entrepreneursLaunched a new business for a graduate school friend in just 6 monthsBroke a 6 year standing sales record on the #1 Canadian TV shopping channelRemained blissfully married to her soul mate, Mario, for over 30 years

Jane is a business strategist, international speaker and seven time successful entrepreneur. She talks about why she loves the entrepreneurial game and what the keys are to beating the odds and thriving in business. She has 17 Vision Crafting questions that help people understand what they want their year to hold.W: https://www.globalexpertsaccelerator.com/F: https://www.facebook.com/globalexpertsaccelerator T: https://twitter.com/janedeuber

In this episode we chat about planning, business strategy and how to make 2019 your best year yet. Plus Jane shares how she and her husband successfully work together in their businesses! Get Jane's FREE guide here: http://theartofgivingadamn.com/bestyear Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.

I was heartbroken when I learned that my friend Jane’s 90-year old mom was in hospice. I’d had the pleasure of spending a few days with Ruth at her home in Florida a few years back and I was touched by her zest for life, her humor and her overall kindness. Jane shared with her community that she’d be honoring her mom’s request to slow down and would be taking a sacred sabbatical. There would be no weekly emails or offerings. Instead she’d focus on her own rest and rejuvenation. During our conversation Jane shared that it was her choice, made over 14 years ago, to stop playing  small that set her up to take the time off she needed to grieve, heal and rejuvenate. As Jane shared her story, I felt full body chills as her words about stepping out and playing bigger hit home. I’ve been hiding, keeping my work and message hidden. And, in honor of Ruth’s beautiful memory, I’m making a similar choice to stop playing small. Please listen to Jane’s words, see how they impact you, and what they inspire you to do for yourself. Click here to learn Jane’s steps on taking a sacred sabbatical. To connect with Jane directly, click here. To subscribe to the podcast on iTunes, visit this page.

At Super Brand Publishing, we are experts at helping you become the world authority you always knew you could be. You know it. We know it. And this is how the rest of the world catches up. Confidence, passion, and a strong vision of her potential have all contributed to Juliet Clark's incredible success as a woman entrepreneur. Juliet Clark founded Winsome Media Group in November 2009. Within 90 days of opening her coaching and publishing company, she had filled her coaching schedule and established herself as an expert helping people build their digital footprint to sell more books, products, and services. Juliet's ability to help other fast track their success has made her extraordinarily successful. She assists her clients in all facets of publishing, and book and business marketing. Juliet is passionate about helping authors achieve their dreams. In addition to personal coaching, Juliet is also known as a motivational speaker and teacher through her Author Success Academy and the Entrepreneur Success Academy. She also is the host of a podcast called Ask Juliet, which answers author's questions and features successful authors and speakers who have effectively build platforms. Specialities: Professional speaker, motivational speaker, business webinars, author business bootcamps Interview Transcript Hugh Ballou: Greetings to this edition of The Nonprofit Exchange. Each week, we review techniques, strategies, skills, and culture development. We review all those things that are missing in the organizations that we lead. We bring in people who are successful in business, and they share their business strategies, their business skills, their framework for what they do. They have a specific area of expertise. Russell and I co-host this each week, and we encourage leaders in charities, all kinds, to install sound business principles into the organizations that they lead. Russell, welcome. Russell Dennis: Happy Tuesday. Welcome again, everybody. It's good to be here. Thank you, Juliet, for joining this. It's a beautiful sunny day in Denver, Colorado, and we are finally north of 30 degrees. Hugh: I am in Virginia, the south central part of Virginia, and it is in the mid-60s. It is top down weather from the convertible. Our guest today, as you already let out of the bag, is Juliet Clark. Juliet, where are you coming in from? Juliet Clark: I am coming in from Draper, Utah, where we actually broke 30 today as well. It's sunny. The snow is thawing. But more snow tomorrow from what I hear. Hugh: Your company is Super Brand Publishing. There is also this Winsome Media group. I will let you talk about your background. Basically, what is the background that has given you the expertise to talk about what you are going to talk about today? The title of what we are talking about is How Community Building and Assessment Marketing Helped You Build Relationships. At the bottom of leadership, at the bottom of communication, at the bottom of attracting funding would be relationship. Juliet, welcome, and tell us a little bit about yourself. Juliet: Well, thank you for having me on, Russell and Hugh. I actually started out in the traditional publishing world and went on to advertising. I worked on the Nissan account, and then I moved on to Mattel to work on some of their products. Around 2008, I decided to write my first book, and I thought it would be a no-brainer getting it published. Self-publishing was brand new, and I went out and took my fiction novel, which—by the way I will tell you guys a little secret—I was going through a divorce. I wrote a mystery novel, and I killed my ex-husband. I was very anxious to get that published because it was either that or wear felony orange for the rest of my life. I am blonde, so not my color. To move on from there, I published my first book. I found a lot of inadequacies in the self-publishing world, things that I thought were super unethical. I created my own publishing company, so that is where my expertise began. By my third book, I had built my own platform and sold over 25,000 copies of that one. I was out of family members to kill, so that sold a lot more than my previous novels. I moved on from there. After that happened, my friends came and wanted me to help build their platforms. The company just morphed throughout the years. We were noticing entrepreneurs were writing books. When they brought them to us, we got a sense right away that this was not going to be the breakthrough product that their writing coaches had told them it would be. It was probably going to be another in a long line of failed products because they didn't have a platform. That is where we are today. We have Winsome Media Group, where we focus primarily on building platforms for companies, coaches, authors, speakers, small businesses. Super Brand Publishing, where if you are really serious about that book needs to be a bestseller, we go back and we build ROI on those failed products and services that you have in the past and position that book as the icing on the cake instead of the main event. We are a fix-it crew that goes back and fixes all that other stuff that wasn't done correctly and starts bringing ROI into your business. If I had to sum it up, I would say we are a marketing company disguised as a publishing company for the most part. Hugh: That's key. To wrap around the relevance for the charities, it's that we don't know how to build this engagement model that you are talking about that is so important, building relationships. Before I go further, would you describe what you mean by “platform?” Juliet: A platform is where you build your audience, your fan base. In the fiction world, it was a little bit harder because you had characters you had to build that around. In the nonfiction world, it is building those people who are engaged in your business. I think there is a big gap out there between the digital world and the old networking ways that we used to work. There are people who are my age, probably 45 and older—not that I'm 45, but I will just pretend I'm down there— that they are really experts at being able to build relationships one on one. That is what we grew up with. But they don't know how to bring in that digital space that they need. We teach them how to build relationships online because you can't sell online unless you have relationships built. People don't know you, like you, and trust you. Then we have this other group out there who are the younger generation, who are really invested in that digital platform, but they are not really great at building one on one relationships the way our generation is. We bring all of that together. We combine that personal and that digital to actually build relationships with people before you sell to them online. Hugh: That is amazing. I have 250,0000 in various platforms, following on mostly Twitter. I am driving a large fast-growing platform on LinkedIn. But Facebook is my least favorite. That is your most favorite. All in all, social media is in fact social. I am amazed at how many people don't treat it. Hey, I'm George, buy my stuff. It's really disappointing to get those things all the time. I would say 95% of what I get is a very awkward approach. It's like me inviting a girl out and saying, “Let's kiss first.” Juliet: Exactly. Hugh: Wait a minute. Why should I kiss you? There is this building a trusted relationship before people even want to consider anything that you've got. Let's talk about the two pillars that were in the title. One is building a community. Talk about the context of what that means and why that's important. The other piece is the assessment piece. Can you talk about those? Describe them, and talk about why they're important. Juliet: Absolutely. Community building has recently become even more important than it was in the past. It used to be that you opened your business or your book page on Facebook. Because social media, and this is very important, social media is not yours, it belongs to the person who owns the platform. For Facebook, I may have several pages or communities, but they don't belong to me. They belong to Mark Zuckerberg. At the end of the day, that's his monetization platform. Now all of a sudden, business pages have become obsolete because he wants to monetize. That's capitalism. So he has lowered visibility on those pages down to about 4-7% of the content that you produce people actually see. Inside of a community, which is a group on Facebook, people see 100% of what's in there. 100% of what you post to 100% of the people who are in that community. Where the assessment marketing comes in is that once you have a community, and this is the old thinking of it, is that you build this community, you draw people in with Facebook ads, you put people in to that group, and then you find out what they want afterwards. The way that we do it is completely different because we use the assessment marketing to make sure we have our ideal client, our target market in that group. That's how we use the assessment. Finding out where their skill levels are at, what kind of content do they need that will be valuable to them and create value to them. What skill level are they at? We use microcommitments within those. Are we speaking to beginners? Are we speaking to seasoned experts who would like to bump up where they are at in the world? We use that assessment marketing to create the engagement within the group. What questions do we ask them? How do we keep this going? What kind of content do they need to begin building trust with me? That is where we like to use those two together to make sure that we have not just a big group of people in there because that is all about ego, but the right people in there that we actually can serve. Hugh: Be careful of that ego thing. You have three males on the line here. Juliet: I don't get a flavor that you're really egocentric men. Hugh: Okay, thank you. Let's frame this in a couple subsections. We are talking to charities who don't commonly publish a book. Let's rethink that. They really don't tell their story, so there is another track that maybe they haven't thought of and they can even get a sponsor to put their name on it and pay for the whole thing. There is that track. There is also the track of building the platform so that we have people in community, which is people together with a common philosophy, a common passion, things like that so that community is where people relate to and talk to each other. The most important thing I believe in online community isn't content; it's relationship. Would you agree or disagree? Juliet: I think that's the most important thing, but content plays a big part of that. In order to be able to show people your expertise, you need to be able to communicate value to them. That is where the content really comes in. I like to liken it to when you have a book. There is that concept that most writers don't get, which is show, not tell. A community does the same thing through content. You are showing people that you are really an expert at what you do. You re showing them value instead of them saying, “Me over here, I'm a great guru. Buy from me.” You are laying out the trust factor there. People are getting to know you. You are giving them actionable tips so that they see that you really know what you're doing and you are creating that value for them. When they are ready, the assessment marketing can drive them easily into a strategy session or more nurturing. It's a nurturing sequence. I like to liken it to dating, sort of like you did. If I go out on a date with you and you say on the first date, “Juliet, would you marry me?” It is icky. Not that I feel icky with you, but you get it. I'm like looking around to see where the bathroom is and where that is positioned to the back door so I can call a cab and sneak out of there because it was too much, too soon, and it feels really icky. That is what all of this is about. I'm showing you that I have value and nurturing you. Hugh: Let's bring this back. These are really sound business principles for marketing. This is an area that charities are blind to: marketing and creating relationships and people who buy are donors. People who buy are sponsors. People who buy are grant makers. People who buy are board members who donate but they give their time. People who buy are volunteers. We take it for granted that people just want to show up because we have a passion. Being able to communicate a message, build a relationship, and show people why it's important, I think it's a missing skillset. What do you think about that repositioning of what you said? Juliet: I think it absolutely is as well. A lot of people don't do it because it's time-consuming. It takes a lot to communicate, to sit down and write something up, or do a video. I think it's definitely something that's missing. The more that you can communicate with that crowd, the donor crowd, when you can show them a video, when you can speak to what the needs are, the better you are able to bring those people in because just you and me having a conversation, you may be passionate about it, but I will forget about that passion ten minutes later. Hugh: The passion needs to be internalized with whomever you are talking to. Juliet: It needs to be presented in a way they will remember. For some people, that is visual. For some people, that is reading about it, but yes, something they can go back and digest later as well. You mentioned a book. I actually did a really great book Blue Laguna for a nonprofit called Blue Laguna. They sell that book, and it's something that you take home and put on your coffee table. People joined. We sold the book out because people were so enthralled by yes, I need to have that passion for cleaning up the ocean. Look at these beautiful animals. Things like that where people have a real takeaway and get a real sense of how far you are willing to go with your passion. Hugh: I just know so many charities that have such good stories and they never tell them, except in little circles. This idea of why don't we do a book, and I'm sure you have ways to help people take the ideas and put them on paper. I am going to call on my colleague in the pink shirt. He says he has the perfect head; I think I have hair. We have to debate that. I think it takes a real man to wear pink, don't you, Juliet? Juliet: I love it when men wear pink. Hugh: We are of course recording this for the podcast so people can't see us. They can only imagine what Russell looks like wearing pink. Russell, you in a number of these sessions have made a really good point about when we are approaching board members or donors or sponsors to find out what they are interested in. What kind of thread do you see in that coming from what Juliet is talking about and building the community, building a platform, and engaging people in a meaningful conversation? Russell: It's just like any verbal language. Everybody has their language. You pointed out those five personas that are actually customers of ours. In the material I have put together for people, I have a customer profile that has turned up in both of my courses. You have to have a separate one for each group that you are talking to. We have technology that we are beholden to. You need the technology, but the old relationship building process and skills are still relevant and important. You have to take time to nurture these relationships on one hand, and on the other hand, you have to be where all the people you want to reach are. That puts you in the space where you have to do a little bit of everything. And that is what building the community is about. I talked with Rick Feeney, another publisher, at one point about having a nonprofit write a book because it is something for them to tell their story with. But Juliet has actually worked with some nonprofits. When you approach a nonprofit or you talk with an organization, what is the biggest hurdle that you have seen charities have to overcome to embrace this idea of building a community? Juliet: That's a great question. A lot of times, it's the organization within the nonprofit. There is a lot of who is going to run this? We are spread so thin. Do we really have time to do the assessment? Do we have the avenue? Do I feel comfortable? Who is going to go out there and ask somebody to do platformbuilding.com or whatever yours is and see how this serves you, see where you're at with this? There is a lot of resistance behind who is going to do it, mostly. When it comes to the book, it's we don't have money. We don't have money to invest in something like this. Or even marketing. They don't have money to invest in marketing. It's usually one or two people who are really passionate about it, and they are out there trying to spend all their time raising money, and the administrative isn't there to facilitate this. Would you guys agree? Hugh: It's part of what we encourage people to move away- Even though we call this The Nonprofit Exchange, it's a channel that people understand, but we try to encourage people inside the organizations. Russell used the word “charity.” It's a tax-exempt charity, a social capital organization. We mistakenly go into this nonprofit as a philosophy and not a tax classification. There is a resetting of your thinking. A lot of organizations think they can't afford it when in fact they should afford it because it will make a huge difference in their outcomes. Also, I do think there is a channel here if they came up with a really good proposal for what they are doing, why it's important, what the impact is going to be. I think they can find somebody to fund it for them. They think about we can only fund it out of our budget instead of tapping into the people who are passionate about the mission and asking one of them to fund it or a combination of them funding it or do a crowdfunding campaign around the initiative. Guys, David has joined us. David Dunworth. Are you in Florida today, sir? David Dunworth: Yeah, I'm in Florida. I had to go to Chicago for a couple of days. Hugh: You came back to thaw out. You and Russell, you are following this really neat thread. Coming from ostensive marketing background and knowing charities, what question do you have for Juliet? David: I literally don't have any questions, but the comment on the book authorship is something that I have been talking with a couple of nonprofit people that I am presently working with that I think is one of the best vehicles to tell their story and unify their message, which not only works internally, but also externally. Like you said, Juliet, the coffee table book or whatever you want to call it, it's the world's greatest business card. I think that is an idea that really needs to propel itself forward. A great way to do things. Juliet: I didn't mention there, one of the things we did inside the book as well was we had QR codes in there. You could actually take your phone and click on it and go to video, which I think was super powerful as well. The author of the book had Go Pro video out in the middle of a plot of orcas he was paddle boarding in. Blue whales and things like that. They were astounding. That was a huge part of bringing people in. His group has over, I think last time I checked, a million people at his business page over on Facebook because people grasp into what he was talking about with the ocean ecology. Hugh: It's fascinating to try to go backwards to figure out what makes something go viral like that and catch on in a big way. Juliet, you spoke about you don't really own the community in Facebook. Why would you do Facebook rather than setting up your own independent community? Juliet: Here is what we do with it. We really encourage that through the assessment marketing, before someone can get the results, they have to give you an email address so they can get them. One of the things that we do very well from past experience is we transition as soon as we can people from Facebook into our email list. Ultimately, our email list is that tool that no one can take away from us. I would imagine for charities, it's a huge way to build relationships with the donors as well. Look what we're doing. See how we're doing it. That's one of the first things that we work on with the assessment: being able to have people get it, take it before they come into the group, and it's a criterion to get into the Facebook community. We are immediately transitioning people so that we can contact them in the event something does happen and Facebook goes away. All of that came from a really bad experience one of my friends had over on MySpace where she had an online newsletter that got over 300,000 hits a month, and she was making money from sponsorships. When MySpace went away, she didn't have a list. She lost all those people. That is part of what we do with the Facebook community. Have that group of people there, but we also work very hard to get them into our list as well. Hugh: When you are reaching out and creating relationship with people, why Facebook instead of LinkedIn or Twitter? Juliet: I never thought Twitter was a great relationship building tool. I stay away from it. For me, it's content curation instead of putting your own out there. It's so wild. It's a little like being on reality TV some days. I stay away from Twitter. LinkedIn is primarily used- If you look at the statistics, people jump on, they stay on for a few minutes, they look at what they need to look at, and they get off. Facebook is some place where people go to relax. They are clicking around, they stay on it a lot longer, it's easier to build relationships and friendships over there than it is on those other platforms. Hugh: I find that people- Sorry? Juliet: More social. Hugh: It is. Social media. I find that people on Facebook are my B2B contacts and they are serious about the conversations and are not looking at other things. They are looking for something meaningful. The most important relationships I have are people I met on Twitter, the highest-level thought leaders, the editor of our magazine for example. I met him on Twitter. He has a Ph. D in organizational leadership. We have been working together for years. We met on Twitter. He said, “I will come visit you.” We ultimately met in person. I have gotten a lot of traction on Twitter. You're right. It can be like reality TV. Right now, it's exploding. There is this weird thing going on in Facebook and Twitter especially that they are censoring things and deleting accounts. One day, I will wake up with 100 Twitter followers gone. It jumps around radically. I can just only figure that there weren't 100 people who got up and hated me one day. 100 people lost their accounts. I can see censors. I don't know anybody who has lost a Facebook account, but I have read things about Facebook doing similar things. To your point of making sure that you have something you own where you have those relationships like an email list. Russell, you're moving around like you have a really good- Russell asks the hard questions. What's brewing in that mind? Russell: I was just thinking maybe if I could put some tweets out there to convince people that I am stable in my following. Juliet: Are you unstable? Russell: All those communities have a different audience and a different purpose. I just jumped out there initially because I thought, Well, I need to try to be everywhere and understand what these different platforms offer. I try to post stuff in all of them. As far as engagement goes, I probably have a little bit more interactivity on LinkedIn just for myself. What Juliet is talking about is really important to understand where your tribe is because the people that you're trying to attract, if you have a diverse group age-wise, they will be all over the place. You may need to spend more time using one platform more than the other, but the key is in your donor database. Those names and the information that you collect. How strong a case do you have to make to get people to actually endeavor to build the list because the money is in the list? If they can build a donor database. How many people do you run across that don't actually have a list? Is it difficult to make a case for them to do that? Juliet: That's a great question. We actually put polls inside of our community because we have a platform-building community. I do want to mention in order to get into our community, you have to fill out an assessment and some questions because we don't take everyone. You have to be our ideal client. That is such a huge point because if you have a huge mishmash of people who aren't interested, you destroy the energy of your group. Getting people to build a list is very difficult. They don't, especially for book people because making a bestseller list has become so difficult. You can't just have a bunch of sales on Amazon now. You need them over several platforms, which means you need to be talking to those people in your list before presale and finding out where they read. It's really hard to communicate that to people, that that list is where all their money is at. If I send something out to my list, I know what percentage will open, and I pretty much can guess what percentage will purchase from there. If you just have a group of 1,300 people on Facebook and you have a small list, chances are they are not going to buy there. But if you have a large list, you can start looking at those analytics and find out how much you can actually bring in. It's super important. We do a list purge every year. We are about to get ready to do it now. We say, “Hey, if you're not interested anymore, please unsubscribe yourself. If we don't hear from you, we will unsubscribe you in 30 days.” We like to keep it super clean and make sure it's our ideal client. But it's difficult to communicate that to people. Russell: One of the things that happens to people, I have an email inbox. I have several accounts. It's almost out of control. You go and get information, and there are some people that email you to buy things you already purchased. That might be the experience of somebody. Are you running into people that say, “I don't want to be that person that relentlessly emails three times a day all day every day?” Is that a barrier to getting people to accept the idea of building a list? Juliet: It is in some sense. We let people know when they opt in that we send out a piece of content a week. Unless we are running a campaign, we usually don't overemail our list. Once a week is enough to say, “Hi, I'm here, I'm providing value” without being obnoxious. With what we teach, we don't constantly hammer for sales. We are building trust and bringing in people through the assessments and talking to them one on one, which is the best way to build a relationship. Hugh: That's amazing. Russell: We should talk a little bit about the assessment process. I think I've seen some platforms that talk about creating assessments, but what are some of the things that you typically want to put in there? How do you actually talk to people about how to tailor those, how to use them? How do you use them yourself? I know that you talked about making sure you only had the right people in the community. What is the process for crafting the types of questions that are going to make sure you have the right people? Juliet: For us, first of all, we use the Smart Biz Quiz. I think it's the best tool out there. It does collect the email, and it gives you a lot of information. It also has a commitment section, which puts together an auto-responder. It has its own auto-responder with it. The process we usually go through is what are the things you need to know most about your consumer? For you, you have five different consumers. You would have to go off in different directions with five different assessments. For platform building, first we want to find out if they know who their audience is. We go through that with them. On a scale of 1-10, we ask a couple questions. What we find out a lot of times is they don't even know who their ideal client is. That may be something you guys need as well. Then we jump into what are your social media skills? Several questions. We usually try to keep it to three to four minutes' worth of questions because we don't want people to go away because they are bogged down. From social media, we go into list building. Then our last section is usually about building a funnel because we want to know if you have a funnel built or if you are starting from scratch. It's basically what do you need to know about your consumer, and what is it your consumer needs to know about themselves? When you are looking at that- I love Jane Deuber who created this system. She positions it best because she talks about taking the view off of you and putting it on them. Let's take the spotlight off me and put it on you and see where you are really at with all this. The last part of it is the commitment section. There you put your three biggest objections. On a scale of 1-10, you ask people for me it's time, money, and do I want to fix the problem? We ask those questions, and then based on those answers, the auto-responder will put out an appropriate offer. On a 1-30 scale in the commitment level, if you come in between 20 and 30, we want to talk to you. We offer you a free strategy session. If you come in between 10 and 20, we have a medium range; we offer you an application. If you fill out that application, we want to talk to you. If you can't be bothered, you go back in the nurture pile. With a 0-10, we give you something free. You're probably not willing to fix the problem or invest in yourself, time or money-wise. That is what we look at because we want to be talking to people who are ready to purchase today. We are delegating our time, and we are keeping tabs on where people are at in the process. Hugh: Russell, how do you see that applying to getting donors, getting board members, getting volunteers? Russell: That is a great system. I have never heard anything. As you can see, I was writing furiously. That is brilliant. That is why I asked how you actually go about it. That makes perfect sense because right now, it is a numbers game. You are better off spending time around the people who are more engaged than trying to convince people and make a case. There is already a tribe out there. Get to the tribe. Get to the people who are ready. They come glass in hand and say, “I want my portion of the Kool-Aid.” That is where they are plugged in. Other people you can bring along. Because of the constraints on resources, nonprofit leaders just don't have that kind of time to chase people who may or may not have an affinity. I think that is really great. I am going to check out this Smart Biz Quiz tool. I looked at another one, and to be honest, I haven't gone back because they take something that is simple and make it a process. The important thing is to ask the best questions. It's not the people who have all the answers; the questions need to change. Asking the best questions that positions you to be more helpful. Hugh: Juliet, are you familiar with a book by Ryan Levesque called Ask? Juliet: Yes, I am. A lot of this is right out of this. What's interesting is before his book came out, I was already working with Jane Deuber's tool because she created it before that book came out, I believe. What she does is brilliant with it. You're always going to have those looky-loos, but you don't want to spend time with them. I think this process really helps with that. Hugh: Looky-loos. She is not talking about- Russell is still writing. She is not talking about good-looking dudes like us. I am coming up with a paradigm shift here. We chase people. We beg them to come on board. We tell them there is not much work, and they know we're lying. Turning the tables on this, we are looking for a few skilled volunteers. We are looking for a few committed board members. Russell, we deal with this low-performing culture. Charity leaders are reluctant to ask people to do things when the data shows that the more you ask of people, the more they are going to do. They find a reason to do it, and it's connecting to their passion. Russell, am I making sense? Is there a paradigm shift here? As we are saying we are building a board here, here is an assessment, we want to check to make sure it's a good fit. What are you thinking about that? Russell: When people write you a check, or even more importantly they have agreed to roll up their sleeves and spend some time with you, you have them. They are committed to what you're doing. Asking a little bit more of them honors their commitment. If they have time constraints, they will be hesitant. It makes sense to ask these people who are already supporting you to help ramp up those efforts. Who do you know? Who else do you know that could come in and contribute time, talent, or treasure? Hugh: That's right. We have people show up. We haven't really segmented them. These are the tactical people. Here is the visionary people. Here are the introverts. Here are the extroverts. Here are the people who like to do phone follow-up work. Here are the people who hate to make phone calls. Sitting down in Clearwater, Florida, David, anything coming to your mind about how this assessment can help pre-qualify volunteers, board members, advisors, people like that? David: That is one of the primary methods. Through Juliet's assignment process, you are funneling into the basins for where your clients want to be. The people who are responding into that survey, you are being able to automatically segment them through that sophistication. I listened to a podcast a couple weeks ago, and it was a marketing expert who was talking about how he restaffed his disc jockey wedding music business to the point where he utilized automation to hire people. He did precisely what Juliet has just described. He took them through a series of assessments and exercises first of all to see if they can follow directions. It'd be surprising how many people will read the email and respond when the email says, “Just send me the highlights of your career,” and somebody sends you the full resume. Things like that. I see the value in that assessment filter system to utilize a process for the nonprofit from board members to volunteers. Those board members who are- Every organization has them. I sat on several boards, and a lot of people would talk to me about how to get on a board. I want to get on a board. Those are the people that you really want to stay away from because they are looking more or less for something to hang on the far end of their name as opposed to somebody who wants to share their passion and their gifts and their time with the mission that the organization is based on. I think that filter system sounds great. Hugh: Juliet, we have used the word “funnel” a few times. There may be people who are listening who don't understand that. It sounds like we pour them into a drain. How are you meaning put them into a funnel? Juliet: Depends on which bucket they went into. Some we might pour down the drain. When I talk about a funnel, I mean actually having a marketing campaign set up. I use the funneling assessment and the community as the head of my funnel. People who come into there, then we get them into our list. We also have campaigns that are behind that. It's bringing them from social media into our world into social media into our list and then being able to sell them. You are taking this big crowd. It doesn't look like this on the inside. It looks more like a spider web when you do it right. Let's say you speak in front of a room and you invite people to come over and take your assessment. There will be a certain number of people who will actually do that. The rest will go away. From that assessment, you will invite people into your community. There are going to be people who took that assessment who may not want to be a part of your community. Then you get people inside who transition to the list. Not all of those people are going to go. You are narrowing down from a bigger group who a little interest, more interest, a lot of interest, we're in. That is what you are really doing with all that, giving them baby steps and opportunities to come in. If they take them, great. If they don't, let's get it down to people who want the opportunity. Hugh: Ryan Levesque says in his book that people don't like to do surveys, but they like to give their opinion. What have you found? Juliet: The way our system is set up, you're not really giving an opinion. I bet if you did this for something like politics, everybody has an opinion. I think he's right in that sense. But here's the thing that entices them to take the assessment. When you position it in a way to find out where your skill level is really at, people are curious about that. I wonder if I am as good as I think I am. I wonder if I am as bad as I think I am. That is where the curiosity is getting in and finding out more about let's look at you instead of let's look at me. When you are down the line and selling something, it makes it much easier to sell whatever you're selling when their defenses are down. If I have to go into a strategy session and say, “Your social media isn't up to par,” your social media may not be up to par, but your immediate reaction is, “No, it's not.” That wall goes up, and it makes it more difficult for me to close. When you are able to come into a webinar or a strategy session or a selling situation and you already know that you need the help, you're much more open to the suggestion. You are much more open to me telling you that this is where you're at and this is where your vision is and now let's fill that gap. In a lot of ways, it has to be that curiosity about where they are as an individual on the topic. Hugh: There is a lot of nuances to this. I've ignored the primary piece that you were talking about, which is thinking how we engage people as volunteers, board members, servant leaders in the organization. There is one of the eight streams of revenue that we teach people how to create is earned income. It is selling things that are related to what you're doing: books, events, doing trainings. There are business streams of earned income that are relevant to what the charity is doing. Utilizing a lot of these and then the idea of telling your story in a book, maybe even having an anthology where you have your tribe write a chapter or tell the story so that you have an anthology, which ups the investment of people investing in the books so they want to share it. Thinking about creating revenue streams by there is lots of books we can sell or programs we can sell. We could even sign on for affiliate programs. We teach charities to think about signing up at Walmart and getting a number so when people buy, they give your number, and Walmart takes a percentage and donates it to your charities. Grocery stores have the cards they use to donate to charities. We talked about how we interview people for meaningful volunteer work. Going back to creating the funnel, where can people go to learn about what you do and how you teach? Do you have webinars or self-studies? Or is it only working with Juliet? Juliet: We have seen a shift in the marketplace lately where people aren't dying to work on self-studies anymore. Most of our programs are either one on one or group programs. The group program, I work one on one with you and build your first assessment, your community, and the editorial within it. Go to winsomemediagroup.com. There are a couple programs over there. The one where we build the community and the assessment is JulietClark.com/rdsm. You can find out more about that program. And we have a group over on Facebook, a platform building group. It's Facebook.com/groups/platformbuilders. Hugh: Michael Hyatt has a book called Platform. Juliet: He does. Hugh: Any similarities in what he teaches and what you're teaching? Juliet: I think if I had done the book back when he did, yes, there would be. But I think there has been so much change that has occurred since he wrote the first book. I'd love to see him come out with an updated version. I think there has been a shift in the marketplace that that book is very basic now. Our consumer has gotten much more savvy. I would love to see him write a more updated book in that sense. He's got the basics. Hugh: Using that, he created quite a substantial tribe and a large footprint. We are on the final stretch of our interview. I‘m going to give Russell and David a chance to ask another question, and then I will do a wrap with Juliet. David? Russell? Who wants to go first? David: Russell is first. Russell: There is lots there. For those who were wondering what we're talking about, I have not read the book yet, but I came across this, and I have forgotten that I downloaded it. It has remarkable charts on there. But I am going to go back and take it a step further because this is a wonderful valuable product that he just added and didn't charge any money for. There is lots of information out there. But people don't need more information. They need somebody to help them make more sense of it. Juliet, I am going to go to your community and sign in and learn a little bit more about how you employ these tools. It's one thing to read it and another thing to see somebody actually take it and apply it. Remarkable stuff. I love this. You can never learn too much. It's important. The last question I have on getting nonprofits or anybody on that matter, because you probably deal with small businesses and other people, too: What are the three most common objections you have to somebody embarking on the process? Juliet: Oh, that's so easy. Time. I don't have time to fix the problem. Platform building does take time. I don't care what you see out there. Six figures in six months. 100,000 in 90 days. It's a process. You don't build a relationship in five minutes, and you don't build a platform in five minutes. It is truly an integral process that takes I would say at least a good six months to a year when you build it organically. The second is money. There are a lot of books out there that tell people how to do it, but the biggest problem I see is that people are reading books. By the time they read the books, the information is outdated, and they are now bringing outdated platform pieces together and integrate them. The third is, I don't need to do it; I will be discovered. A lot of people think that it's as easy as I am going to put my stuff out there and some influencer will discover me and I will be on my way. That is about as likely as the next supermodel being found at age 12 in a store in Milwaukee. Hugh: That's so real. As you know, entrepreneurs and most charities think because they have something worthy, people will beat a pathway to their door, and money will follow in their pockets, which is so far from true. There are ditches filled with people who didn't make it. They fell off the road. David, in Clearwater. David: I don't have any questions. I am sitting here aghast and amazed at the process. Like Russell, I am heading over to your spot to see just how bad I am. Juliet: How good you are. Position it nicely. Position it positively. David: I am trying to pick up on something you said earlier in the day. Yeah, you're right. I am looking forward to finding out more about the process. Thank you. Juliet: Cool, thank you. Hugh: Juliet, what would you like to leave people with? Juliet: Start building your community the minute you have the idea. Whether it's a book, a product, a service, validate it there before you spend a whole lot of money finding out that it's not valid, that it doesn't have a market, that it doesn't have the purpose you think. Take all of that feedback that that community gives you, and figure out a way to make it all work if it's a viable product. Don't do it the other way around. Hugh: Juliet Clark, thank you very much. This has been priceless information today. Juliet: Thank you for having me. Hugh: Absolutely. Learn more about your ad choices. Visit megaphone.fm/adchoices

Jane Deuber is a seven-time successful entrepreneur, who is passionate about helping business owners build a highly-leveraged, massively-profitable business that impacts meaningful change and provides the freedom and lifestyle you desire. While armed with a Master’s in International Business, it’s really Jane’s 30 years in the entrepreneurial trenches that give her a unique and grounded perspective on business success. Her journey is filled with stories of risk-taking, triumph, failure and re-invention, enabling her to start and grow 7 successful businesses. Three she has sold and three she now operates from her home in Pebble Beach, California. Whether we talk about how to monetize one’s expertise online, build a rock star team or revolutionize the sales process by harnessing the power of assessments, Jane will bring authenticity, transparency and realworld insights, so that your listeners are inspired to step powerfully into their role of kick-ass CEO they are meant to be.  Check out this episode of Cool Things Entrepreneurs Do and hear Jane's advice, including.... get clarity before confidence.... confidence before courage... and courage before taking action! http://www.rockyourbizquiz.com

This episode is geared towards learning how to Market and conduct action orientated retreats. 

Show notes... What it was like for Jane to start her first business “Sometimes you can take your business idea and morph it into something else and that doesn’t mean it was a failure. It was something that you needed to go through to be in the model that you really needed to be in." "If I'd have known how much work my first business was going to be and how hard it was going to be to build it, I probably would’ve never have started in the first place." "You have to build a business that’s not dependent on you in the center." "I sold the business and kept the marriage." "I tried the Martha Stewart thing. I planted a garden I tried baking, but eventually, I realized that I’m an entrepreneur. It’s who I am." "We decided that we would never base our businesses on the need for money. We decided that we would base it on our values and keep a relationship first." "No one ever pulled me aside when I had my first business and told me that you actually get to have your vision and a life." "It’s around trusting that your ideal clients will show up and that they’ll be willing to pay what you’re charging." "People want to know that you’re living your truth." "I will always turn away business if it doesn’t resonate with me in terms of my ideal client." "In business, the quality of your life is determined by the quality of your clients." "I look for appreciation in my clients." How to launch your new business - Be really clear about your vision. - Create a five-year vision of what is possible. Go from thoughts to pictures to words to numbers. "There’s something powerful when you write it down and claim it" How Jane is living a Wi-Fi lifestyle... - Jane and her husband are living where they want and she thinks that part of a Wi-Fi lifestyle is living a minimalist lifestyle so that you have the flexibility to go where you want. She’s not tied down by "stuff." - Jane is also able to visit her 90-year-old mother quite frequently which she probably couldn’t do if she was tied down to a typical 9-to-5. She says one of the greatest benefits is being able to care for her the way her mother once cared for her. "In business leverage is getting the greatest return for the least amount of effort." "Build a support team. Automate the delivery of your genius." "Automate the sales process and qualify people before you close them or pick up the phone." "Build a dream team and keep them. Have tools for them. Do a weekly recap." Book: You Are a Badass: How to Stop Doubting Your Greatness and Start Living ... "If you want to live I Wi-Fi lifestyle you’re going to have to be bad ass. There’s always another level of badassery." "I’m not here for being satisfied. I’m here for amazing." Tool - Use an assessment to know where people are at in the process. To understand where people are at and personalize communication. Cause - Bakashana.org - An organization in Zambia that helps girls go to school who otherwise wouldn’t have the opportunity to go. Offer: Rockyourbizquiz.com A quiz that will help you figure out where you’re at in your business. What areas do you need to pay attention to help you get to the next level? For more see FuelRadio.com

Show notes... What it was like for Jane to start her first business “Sometimes you can take your business idea and morph it into something else and that doesn’t mean it was a failure. It was something that you needed to go through to be in the model that you really needed to be in." "If I'd have known how much work my first business was going to be and how hard it was going to be to build it, I probably would’ve never have started in the first place." "You have to build a business that’s not dependent on you in the center." "I sold the business and kept the marriage." "I tried the Martha Stewart thing. I planted a garden I tried baking, but eventually, I realized that I’m an entrepreneur. It’s who I am." "We decided that we would never base our businesses on the need for money. We decided that we would base it on our values and keep a relationship first." "No one ever pulled me aside when I had my first business and told me that you actually get to have your vision and a life." "It’s around trusting that your ideal clients will show up and that they’ll be willing to pay what you’re charging." "People want to know that you’re living your truth." "I will always turn away business if it doesn’t resonate with me in terms of my ideal client." "In business, the quality of your life is determined by the quality of your clients." "I look for appreciation in my clients." How to launch your new business - Be really clear about your vision. - Create a five-year vision of what is possible. Go from thoughts to pictures to words to numbers. "There’s something powerful when you write it down and claim it" How Jane is living a Wi-Fi lifestyle... - Jane and her husband are living where they want and she thinks that part of a Wi-Fi lifestyle is living a minimalist lifestyle so that you have the flexibility to go where you want. She’s not tied down by "stuff." - Jane is also able to visit her 90-year-old mother quite frequently which she probably couldn’t do if she was tied down to a typical 9-to-5. She says one of the greatest benefits is being able to care for her the way her mother once cared for her. "In business leverage is getting the greatest return for the least amount of effort." "Build a support team. Automate the delivery of your genius." "Automate the sales process and qualify people before you close them or pick up the phone." "Build a dream team and keep them. Have tools for them. Do a weekly recap." Book: You Are a Badass: How to Stop Doubting Your Greatness and Start Living ... "If you want to live I Wi-Fi lifestyle you’re going to have to be bad ass. There’s always another level of badassery." "I’m not here for being satisfied. I’m here for amazing." Tool - Use an assessment to know where people are at in the process. To understand where people are at and personalize communication. Cause - Bakashana.org - An organization in Zambia that helps girls go to school who otherwise wouldn’t have the opportunity to go. Offer: Rockyourbizquiz.com A quiz that will help you figure out where you’re at in your business. What areas do you need to pay attention to help you get to the next level? For more see FuelRadio.com

Ideal Client Enrollment Made Easy: Inspirational Business Women Show If you’re looking for an easy way to attract and enroll more ideal clients into your programs, this show is for you! Would you like to learn how to triple your e-communication conversions? My special guest, Jane Deuber, founder of Global Experts Accelerator, helps business owners master the art of enrollment by equipping them with a powerful tool that attracts their ideal prospects and provides the automated support to increase sales conversion. I love this process and use it myself, so naturally, I’m excited to share it with you. Jane will discuss the following “hot topics” 1. The Ideal Client Enroller Advantage 2. Top strategies to increase enrollment conversions 3. The # 1 mistake made with Strategy Sessions & how to easily solve it. Jane Deuber is a sought-after business strategist, author, international speaker, and seven-time successful entrepreneur who has helped thousands of entrepreneurs transform their experience in business. Armed with a Master’s in International Business, Jane started her first business in 1987 with just $5000 and a huge vision. She took that business to the multi-million dollar mark and sold it in 2000. Since then, Jane and her husband have started and grown 6 additional businesses, each one dedicated to helping entrepreneurs create profitable businesses that impact lasting change and provides them with the freedom to live life on their own terms. Ideal Client Enroller offers the world’s first done-with-you personalized, “smart” assessment that is revolutionizing the way coaches, trainers, speakers and consultants market their expertise online. From personalizing your communication, to increasing conversion from your one-on-one conversations, Ideal Client Enroller provides a new and innovative way to personalize your e-communication to double and even triple your conversion.

Jane is the founder of Global Experts Accelerator. She revolutionizes the way experts automate the delivery of their programs online through the Virtual Academy Builder. By combining state-of-the-art technology with time-tested engagement strategies, her team of course design specialists helps you transform your genius into a high margin, low maintenance revenue stream you can leverage for life.

Selling in a Skirt with Judy Hoberman with her guest Jane Deuber & Dale Robyn Siegel Jane Deuber is aligned with a myriad of remarkably talented people who make up my team. What we share is this… an unshakable commitment to helping you unlock your unlimited business potential.From redefining your revenue structure to leveraging your expertise for recurring revenues – we are here to guide you in playing a bigger game in business without “selling out” or “sacrificing” fulfillment and balance.Because the act of “partnering up” to build your business is an important and personal decision, it's important that you understand where I come from. www.janedeuber.com Dale Robyn Siegel is an attorney with over twenty years' experience in the residential mortgage industry. She is a published author and frequently sought as an expert in personal finance.She can be contacted for expert advice, quotes or speaking engagements. She may also be contacted directly by listeners who seek personal advice concerning their own issues. Dale Robyn Siegel will tour cyberspace and visit a wide variety of radio shows, online and off. She is an expert on mortgage financing – and can answer all your questions about home financing and mortgages. http://www.circlemortgagegroup.com

Join guest, Jane Deuber of Value Quiz International as she shares with us her tool, Value Quiz.  Jane shares with us how the next wave of marketing your services will be assessment based.  We discuss how clients are motivated to take quizzes and how using quizzes to get to happy paying clients.  The Value Quiz helps entrepreneurs automate and shorten the sales cycle in a process that makes the sales conversation fun, delivers value to the prospect and increases bottom line success.   For show notes & Guest’s gift head to www.yourbizrules.com/blog.

Jane Deuber turned $5,000 into a thriving multi-million dollar company and then sold it all to follow her heart, start a family and then work with start companies. She has helped a number of start-ups - taking one of them to the multi-million dollar mark in less than 6 months. Jane shares how she has […]

Jane Deuber turned $5,000 into a thriving multi-million dollar company and then sold it all to follow her heart, start a family and then work with start companies. She has helped a number of start-ups – taking one of them to the multi-million dollar mark in less than 6 months. Jane shares how she has been able to do this and how to identify the 7 Archetypes that can sabotage your success if you do not understand them and master them. Make sure to subscribe and join us at www.guerrillamarketingtowomen.com to recieve your free bonuses from each interview guest to take your business game to the next level!