Podcasts about maiyet

85% of used clothing ends up in landfills, but textile recycling and rewards platform Trashie is out to save our castaway garments from becoming mountains of waste. Launched only a few months ago, Trashie is taking the fashion industry by storm with its instantly recognizable Take Back Bag and viral closet cleanup videos, and the mind behind this magic is Trashie founder and CEO, Kristy Caylor. Kristy earned a BS in Industrial Engineering and her MBA from USC's Marshall School of Business before entering the fashion industry, where she worked for iconic brands like Banana Republic, Gap, and Band of Outsiders. She co-founded her own fashion brand, Maiyet, in 2010, and eight years later, co-founded For Days, the original closed-loop clothing company. As CEO of For Days, Kristy oversees strategy, marketing, technology, product design, and growth (just to name a few), successfully growing the brand globally while earning various awards for its mission-driven work. But Kristy recognized that more could be done to reduce the amount of used clothing that went to waste, so she launched Trashie.Trashie sells its Take Back Bags to customers, who fill them up with unwanted clothing, accessories, and shoes, and mail them back to the brand in exchange for TrashieCash, which customers can use to purchase real world items and rewards, thanks to Trashie's impressive partnership network. Hear Kristy share how she employs a systems engineering approach to business, what she learned working at top fashion brands versus building her own, and why Trashie's approach to upcycling is a win-win for everyone. Episode Highlights00:00 Kristy Caylor on the textile waste problem 00:42 Conor Gaughan introduces Kristy and Trashie03:48 Undergrad STEM, first startup, and entrepreneurship07:51 Business school, the fashion industry, and professional evolution 16:28 Co-founding For Days, its business model, and clothing waste26:20 Trashie's origin, the Take Back Bag, and incentivizing circularity36:12 Sustainability in fashion, industry innovations, and changing behavior42:28 What's next for Trashie and finding optimism46:25 Where to learn more and end credits If you liked this episode, listen next to Catherine Roggero-Lovisi of Modern MeadowMore on Trashie and Kristy Caylor:trashie.io linkedin.com/company/trashie linkedin.com/in/kristycaylor Connect with Conor Gaughan on linkedin.com/in/ckgone and threads.net/@ckgoneHave questions, or a great idea for a potential guest? Email us at CiC@consensus-digital.comIf you enjoyed this episode, please rate and review the show on Apple Podcasts and Spotify – it really makes a difference! Consensus in Conversation is a podcast by Consensus Digital Media produced in association with Reasonable Volume. Hosted on Acast. See acast.com/privacy for more information.

LinkedIn se presenta como una herramienta poderosa para las empresas en la búsqueda de conexiones profesionales, aumento de la visibilidad de su marca y acceso a oportunidades laborales y comerciales. En este entorno, tanto el crecimiento orgánico como la publicidad paga emergen como pilares esenciales en la estrategia de expansión en esta red empresarial. Para saber cómo implementarlas, en este episodio contamos con el conocimiento de Maiyet Useche, que es consultora de marketing digital y experta en publicidad online. “Lo más importante es que sepas cuál es el objetivo de publicar y crecer orgánicamente. Cada red social tiene una función y un público. Cuando hablamos de LinkedIn, quienes se meten son los reclutadores y los perfiles profesionales”, detalla nuestra invitada, y remarca que “con ese tipo de perfiles podemos saber con certeza quién es” el usuario. Cuando tenemos claro el “para qué”, tenemos que saber a qué personas les puede interesar nuestro contenido para saber qué tipo de publicaciones conviene generar. “Debemos crear contenido que responda a las inquietudes de nuestro público objetivo”, subraya nuestra especialista, para así “solventar su necesidad”. “Si no nos entienden con nuestro contenido perdemos a la audiencia”, advierte. Cuando contamos con presupuesto, podemos invertir en publicidad paga para agilizar la llegada de nuestro contenido a las personas indicadas: “Puedes decidir a quién vas a llegar y cuánto vas a pagar por eso”, celebra Maiyet, y agrega: “A diferencia del contenido orgánico, con el que puedes hacer 10, 20 o 30 publicaciones increíbles, que cumplen con todos los requerimientos, pero aun así no hay garantía de que quien te vea en ese momento sea la persona a la que te interesa llegar”. Con la publicidad paga podemos saber también qué tipo de contenido funciona bien. Según nuestra invitada, las campañas más usadas dentro de LinkedIn van dirigidas a empresas, cuyas personas “tienen claras sus necesidades y hay que hablarles sobre cosas más acotadas, relacionadas a lo que les está pasando”. “El dolor para las empresas siempre es el dinero, entonces tienes que mostrar cómo minimizar su riesgo y maximizar la continuidad operacional”, aconseja nuestra especialista. Muchos dudan acerca de qué genera más una conversión, si una imagen o un video, pero son tantos los usuarios dentro de la plataforma de LinkedIn, que depende de cada perfil. Para ello hay que hacer una prueba de ensayo y error, una práctica común en el mundo de la publicidad en línea, pero que debe ser abordada de manera estructurada para obtener resultados significativos y evitar pérdidas innecesarias de recursos. Lo que sí es seguro es que cuanto más dinero pongamos en publicidad, mejores resultados vamos a obtener, mientras tengamos una estrategia bien consolidada. “En LinkedIn, puede haber un mejor resultado a partir de los 500 u 800 dólares. El presupuesto diario mínimo en esta plataforma son 10 dólares. Y para que funcione, por lo menos, debes dejar la publicidad activa los 30 días del mes. Conviene invertir 20 dólares diarios para traccionar mejor”, afirma Maiyet, y añade: “Si buscamos un lead calificado para la compra o tener una reunión por una consultoría tendríamos que invertir entre 5 mil y 10 mil dólares y hasta más. La tasa de cierre con ese lead calificado es del 30 por ciento”. La efectividad de la publicidad paga en LinkedIn, al igual que en otras plataformas, no es instantánea. Se necesita tiempo para que genere resultados significativos y permita obtener una visión precisa de su rendimiento. No obstante, el presupuesto invertido vuelve a ganar protagonismo si queremos resultados en menos tiempo. “Si un sólo anuncio costó 200 dólares y no hay resultados, no sirve, porque al menos te han visto mil personas. Se puede esperar entre una semana y una semana y media para accionar y cambiar la estrategia”, aclara nuestra invitada. Aunque la publicidad en LinkedIn puede ser costosa, muchas empresas la encuentran valiosa debido a la calidad del público y la posibilidad de llegar a profesionales influyentes. “Si la comparamos con otra plataforma sí es costosa, pero depende de lo que vas a vender. Si tienes un curso de 10 dólares obviamente no es el lugar indicado, pero para una empresa sí y vale la pena la inversión porque las tasas de conversión de personas calificadas son bastante altas. Las opciones de segmentación son muy buenas a diferencia de otras plataformas”, asegura nuestra especialista. En última instancia, la publicidad paga y el contenido orgánico en LinkedIn trascienden el mero anuncio para convertirse en herramientas de crecimiento y construcción de relaciones. Al navegar en el mundo empresarial con inteligencia, brindan a las marcas la oportunidad de sobresalir en un espacio donde la autoridad, la confianza y la autenticidad son altamente valoradas.  Página web: www.maiyetuseche.com LinkedIn: Maiyet Useche

**This episode is brought to you by MuteSix, ShoppingGives, DRVE, and CartLoop**   “A zero-waste fashion system that rewards the customer,” that's the goal of For Days, says Kristy Caylor, Co-Founder, and CEO. True to its goal, For Days is the first entirely closed-loop clothing brand. Kristy has a degree in various fields, including engineering, painting, design, and business. After business school, she entered the fashion industry and worked at Gap Inc., where she learned inside and out the apparel business, supply chain, and mass production issues. She left that company when she saw a need for a new business model that could solve clothing waste. In 2010, she started a brand called Maiyet, which experienced the same wastage problem. She sees “waste generation” as an opportunity. In part 1 of her talk with The Story of a Brand podcast, Kristy talks about: * Gratefulness * Overview of the brand * Her background in business and the fashion industry * Eliminating clothing waste * Incentivizing right behavior * How the process works * Response from other apparel companies Join Ramon Vela and Kristy Caylor as they break down the inside story on The Story of a Brand. For more on Four Days, visit: https://fordays.com/ Subscribe and Listen to the podcast on all major apps. Just search for The Story of a Brand. Click here to listen on Apple Podcast or Spotify. * OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX. MuteSix is the leading agency in performance marketing. They have been in this space for nearly eight years, growing and scaling the world's most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel. They're currently offering listeners a FREE omnichannel marketing audit. Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance. The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO. For your free digital marketing consultation, visit: http://www.mutesix.com/storyofabrand * This episode is also brought to you by ShoppingGives. Looking for an easy way to engage conscious consumers through social impact? ShoppingGives has you covered. Working with brands like Steve Madden and Kenneth Cole, ShoppingGives is helping brands of all sizes give back while boosting customer loyalty and lifetime value. Get access to native integrations, exclusive donation data, and a fully managed donation process so you can do good while doing well. To get started on your social impact journey, visit https://shoppinggives.com/sb. * This episode is brought to you by DRVE. Why not amplify your sales with up to fifty thousand dollars per day in ad spend and a team of experts to optimize each paid marketing campaign. Sound good? Let me introduce you to DRVE. DRVE invests and manages paid marketing for e-commerce brands around the world. They have a unique offer of capital, expertise, and data-driven systems to scale online sales. For more information, visit https://drve.com/pod/ * This episode is brought to you by Cartloop. If you are looking to grow your Shopify brand beyond automated blasts, you're going to love Cartloop. Cartloop is the conversational SMS platform built for Shopify and loved by millions of shoppers. They help hundreds of brands like ShineOn, Schoolyard Snacks, and GoodieCo recover more abandoned carts, convert website visitors into shoppers, and build customer loyalty, so they come back again and again. Create a radically better SMS marketing experience, drive more revenue, and start building your SMS community in minutes. Only for my listeners, get started with Cartloop today and get your first 2 months for free at Cartloop.io/story. That's right. 2 entire months to try conversational SMS marketing for free. Head to https://www.cartloop.io/story today

With degrees in Industrial Engineering, Business, and Fashion Design, Kristy Caylor was well prepared for the world of fashion by the time she joined GAP Inc. in 2004. She led the Project (RED) initiative within GAP, which engaged the private sector in raising awareness and funds to help eliminate HIV/AIDS in Africa. This initiative revealed the enormous people and planet-saving power when consumers vote with their dollar on mission-driven, sustainability-focused outcomes. After GAP, Caylor created Maiyet, a brand that moved the needle for mission-driven businesses by proving that positive social impact can coexist with world-class aesthetics. Caylor's ventures also revealed how devastatingly inefficient and wasteful fashion can be. She knew clothing companies would need to take responsibility for business practices that encourage 80 pounds of landfill waste per consumer, per year. The entrepreneur felt that she could spark a revolution in the fashion industry if she could change the company's relationship to the consumer and consequentially, the consumer's relationship to their clothing. Kristy Caylor's vision to transform commerce came to fruition with For Days, a circular clothing company she launched in 2018. For Days is a zero-waste, closed-loop company with a SWAP program that allows shoppers to send back used— ripped, stretched, and even stained— clothing to be upcycled into new products. The shopper is rewarded upon returning items with credits towards their next purchase. When For Days sends customers new clothing, customers can return used clothing in the same bag, empowering shoppers to swap clothes easily and with minimal shipping waste. For Days makes sustainability accessible with price points, styles, and sizes that welcome participation from anyone and everyone. Their SWAP model builds loyalty and trust with consumers while emphasizing the long-term value of what's in all of our closets. Intrigued shoppers can earn credits with For Days by sending them a Take Back Bag, which can be filled with old clothes from any brand, in any condition— the goal is to divert all clothing from landfills.

Wardrobe for the Future begins with the question, “What’s in the closet for the future of fashion?”From idea to invention, the intersections of fashion, technology, bespoke, and innovation have never been more promising. New methods of creation, storytelling and materials are leading the way to a fashion future that is circular, safe, regenerative, and beautiful. Centered on the unique ways that new brand models and design systems are transforming, there is no one size fits all approach. This session will feature the voices of fashion founders on what’s in store as we look forward to hopeful tomorrows.Host:Sara Kozlowski, VP of Education + Sustainability Initiatives of CFDAGuests:Giusy Bettoni, CEO and Founder of C.L.A.S.S. An expert in textile value chain, Giusy has superior technical knowledge within the raw material market sector, as well as precise marketing and communication skills.In 2007, Bettoni created C.L.A.S.S. (Creativity Lifestyle and Sustainable Synergy), her mission was to change the perception of “sustainable” fashion and create an international forum for textiles, fashion, lifestyle and home design. Her company C.L.A.S.S., has become a global resource for responsible material innovation, education, marketing and communication. Giusy and her team introduce a new way of design thinking that represents a shift in culture to empower businesses to be competitive and socially responsible.Bettoni takes a synergetic approach with designers, brands and international organizations to provide brand insight that includes smart fabrics and technological breakthroughs.Kristy Caylor, Co-Founder and CEO of For DaysPrior to For Days, Kristy Caylor co-founded Maiyet, a pioneering luxury brand that seamlessly integrated world class design with a transformative social philosophy. Caylor spent her early career growing businesses for Gap, Inc. including Banana Republic Petites, Banana Republic Japan, and was instrumental in leading Gap’s Product (RED) division. Caylor - a member of the CFDA - is a notable fashion veteran, having sat on the Lexus Fashion Initiative advisory board, worked with Cradle to Cradle’s Fashion + and the Ellen MacArthur Foundation’s Textile Initiative. In 2014, the Voss Foundation recognized Caylor as the Woman Helping Women Honoree. In 2016, Caylor was appointed to the World Economic Forum's Global Future Council on Consumerism, and was invited to speak on the SXSW 2018 panel “Sustainability or Bust: The Future of Brands.”Jonathan Cohen, Co-Founder and Designer of Jonathan Cohen & Sarah Leff & Co-Founder and CEO of Jonathan CohenJonathan Cohen met business partner Sarah Leff while attending Parsons School of Design. Together, they formally launched Jonathan Cohen in 2011. After he received much recognition and encouragement from his peers and teachers for his senior thesis, he spent a year in California, where he continued to build upon his senior thesis. He came back to New York City, connected with Leff, and had his thesis photographed into a re-interpreted look book. Together, they selected a group of editors and stores and sent out their materials to gain market reaction. The Jonathan Cohen woman is a multi-dimensional woman who cannot be defined by a single quality….and those descriptors are constantly evolving. She’s a woman who values quality over quantity, values the craftsmanship that goes into creating her garments and when she spends money on a piece, she wants to make sure when she puts it on, she feels both unique and special. Jonathan Cohen placed runner-up in CFDA Vogue Fashion Fund and went on to partake in the CFDA Lexus Sustainability Residency.Watch the episode on YouTube here: https://www.youtube.com/watch?v=OillxE7mzRc See acast.com/privacy for privacy and opt-out information.

Introducing Our Inspiring PanelLea Wieser is the co founder of Arkitaip. Together with her Mother she creates impossibly chic linen wear and her mother hand crochets swimwear and accessories too. Karen Yates is part of another Mother Daughter team, she is the Co Founder along with her daughter Ellen of Taylor Yates. The ethical leather bag brand creates beautiful and personal handbags with their responsible leather tannery in the UK. And finally, Rebecca Rose is the founder of To The Fairest, a luxury fragrance that is challenging the traditional role of a perfume company through their social impact work. Creating Positive ImpactIn the episode, recorded live over Zoom for our audience, we discuss creating positive impact. It’s an ethos that all the brands share. Whether through their manufacturing methods, charitable partners or their environmental footprint. All three founders are emphatically pro People, Planet, Purpose, the new triple bottom line. And incorporate giving initiatives and charitable partners as core aspects of their companies.The panel also discuss circularity and why it’s important, even as a young brand to consider the lifecycle of their products. Thank you to The Maiyet Collective for bringing these amazing brands together in their current pop up and for making this live podcast recording possible. Unfortunately due to the most recent lockdown they were forced to close the South Molton Street store but we hope to see it back very soon. In the mean time you can shop via The Maiyet’s virtual marketplace.With thanks to our guests, Karen, Rebecca and Lea. And a very special thank you to Olivia and the team at The Maiyet Collective.Mentioned in the EpisodeEAC Fixing Fashion: Clothing Consumption & SustainabilityTaylor Yates Sustainable UK Based TanneryTHRIVEBuilding METhe Vendeur Supporting Small Sustainable Businesses - The Societe Please Support The Vendeur & Join Our CommunityInstagramFacebookPinterestSeries Credits Host Lucy KebbellTheme created by Joe Murgatroyd 

The hospitality sector is the 3rd largest private sector employer in the UK, providing livelihood to 2.9 million people and generating £130bn in economic activity.  This week, hear from Paul van Zyl about how he is thinking of gathering people for good in the midst of the COVID-19 pandemic. Paul is the co-founder of The Conduit, a membership community of people passionate about social change. Previously, Paul served in South Africa's post-apartheid Truth and Reconciliation Commission, and co-founded the International Centre for Transitional Justice, a nonprofit that works in countries that have endured human rights violations in conflict. Paul is also a co-founder and CEO of Maiyet, an ethical luxury fashion brand. "I started a non-profit that went from zero to raising $20 million a year. I realized I was only dealing with philanthropic capital, deploying the 2-4% of what people give away," says Paul. "But I thought: what about the other 96-98%? How do we orient that capital to achieve good in the world? And that's how I tripped over into social entrepreneurship." For more on the podcast, see the Beyond Capital Podcast website.

Hello and welcome to the Meaningful Business podcast. I’m Peter Stojanovic, Deputy Editor at HotTopics and your host.Together we’re finding out how businesses and their leaders champion purpose, people and planet alongside profit - and in the process how to define and lead a meaningful business.Today’s guest, who you’ve just heard, is Paul van Zyl, co-founder of The Conduit Club, one of London’s newest member’s club - but - with a difference: all its members have to prove they’re committed to finding solutions to some of our most pressing social and environmental issues today. It’s an exclusive community of entrepreneurs, investors and influencers with a conscience. As the Club’s co-founder, Paul has a mission generate purpose out of a community of well-meaning individuals, and his past efforts apparently make him well placed to comment on the trend of meaningful businesses. That’s because, besides The Conduit, Paul is the co-founder and CEO of Maiyet, a global fashion brand focused on traditional design, partnering with local creators and designers to ensure ethical standards; he’s also the cofounder of the International Center for Transitional Justice, an international human rights organization based in New York CityLast year, Paul was announced by London Tech Week as one of its 30 Change Makers 2018, celebrating people harnessing technology to inspire social and economic impact and drive global innovation. And there’s more. It’s certainly not your average CV. Which makes Paul the ideal candidate to drill down into what a meaningful business looks like, as well as why this trend is generating such momentum with millennials and entrepreneurs alike.

Paul van Zyl is a human rights lawyer and ethical fashion entrepreneur, who 2009 he founded Maiyet, a luxury fashion brand with a social impact purpose. The idea was to “incorporate ancient traditions in non-traditional ways by partnering with artisans in developing economies and by sourcing material in ethical ways.” It’s about creating opportunity, local entrepreneurship, prosperity, and dignity in, as Paul puts it, the places that need it most. Maiyet partnered with Artisans in Colombia, India, Indonesia, Kenya, South Sudan. They showed on the Paris fashion week schedule and they really helped shift the conversation about ethical fashion in the luxury space. But Paul is not your obvious fashion man. His grew up in South Africa during the apartheid era, and served as the Executive Secretary of South Africa’s post-apartheid Truth and Reconciliation Commission from 1995 to 1998. In this interview we talk about what that was like and how it shaped him. We discuss the opportinities provided by the fashion industry to make positive social change, look at the rise and rise of business with purpose. Why are customers demanding more from brands? How are community values shaping fashion;'s future? And why is The Conduit the hottest private members club in London? Our shownotes are packed with links and extra information.  THANK YOU FOR LISTENING. Love the podcast? We have a Patreon page - every little bit helps us keep telling these stories. We are always grateful for ratings and reviews on iTunes. Don't forget to hit subscribe. 

Kristy Caylor's first fashion brand, Maiyet, is an ethical brand exclusively selling clothing made by self-sustaining artisans from different areas of the world. But, while running the business, she still felt like she wasn't doing enough to help fashion's sustainability problem. In May, Caylor launched For Days, a retail company selling T-shirts and other knitwear on a subscription basis. When customers are done with the shirts, they send them back to For Days in exchange for a fresh batch. The company upcycles the used T-shirts to make new ones. Caylor joined the Glossy Podcast to discuss the idea of ownership, For Days' early days and how sustainability can work in fashion.

Sage Lewis is a composer who uses his music to explore multiple relationships between electronic and acoustic sounds, virtual and physical reality, as well as cultural divides and bridges. Sage is the composer for the new film, “Operator”, as well as the groundbreaking virtual reality piece “The Surrogate”, both of which just premiered at the 2016 SXSW festival in Austin, TX. SXSW is one of the biggest festivals for film, music, technology, and interactive media, held every mid-March in Austin, TX. My guest, Sage Lewis, has composed music for two projects that explore different facets of our relationships with technology. In addition, Sage has written music for Google, Facebook, and Maiyet, a New York based fashion brand. He also has a passion for Cuba, and has stated in his bio that he hopes to eventually become the ambassador to Cuba, after he's finished scoring films for 20 more years. Links Sage Lewis' Website: http://sagelewismusic.com/ "Operator": https://twitter.com/operatorfilm "The Surrogate": http://www.flahertypictures.com/surrogate/ South by SouthWest (SxSW): http://www.sxsw.com/ Maiyet Italy Shows Video: https://vimeo.com/37256736 "Far Away" collaborative/virtual performance with Cuban and American childrens' choirs: http://sagelewismusic.com/#!far-away-performance  

"En mode comme en peinture, le meilleur n'est pas facilement accessible"... Sophie Brocart, directrice des ventes internationales de la marque Maiyet évoque la peinture de Georg Baselitz devant les étudiants de l'IFM (mardi 30 octobre 2012).

"En mode comme en peinture, le meilleur n'est pas facilement accessible"... Sophie Brocart, directrice des ventes internationales de la marque Maiyet évoque la peinture de Georg Baselitz devant les étudiants de l'IFM (mardi 30 octobre 2012).