Podcasts about marketing study lab

About: As a marketing consultant, Peter has seen first-hand what poor marketing tactics and ineffective marketing strategies can do to a business. Peter knows how to effectively take the building blocks of marketing—that's why he is the Lego Master of Marketing—and formulate sound and structured plans for long term success. Peter has held many positions within marketing, starting as an assistant and working through the ranks to head up a number of marketing departments. In taking this ‘from the ground up’ approach, it allowed Peter to hone his skills and develop an understanding that every business is unique and that the magic happens through robust and justifiable marketing strategies! On his podcast, Marketing Study Lab, Peter covers the entire marketing genre from strategic planning to creative thinking and consumer engagement, culminating in his ultimate goal of helping marketers and marketing departments become central to a business. Stay Connected: www.facebook.com/groups/marketingstudylab https://marketingstudylab.co.uk/free-resources/podcast/ www.marketingstudylab.co.uk, www.linkedin.com/in/petersumpton

Peter Sumpton About: As a marketing consultant, Peter has seen first-hand what poor marketing tactics and ineffective marketing strategies can do to a business. Peter knows how to effectively take the building blocks of marketing—that's why he is the Lego Master of Marketing—and formulate sound and structured plans for long term success. Peter has held many positions within marketing, starting as an assistant and working through the ranks to head up a number of marketing departments. In taking this ‘from the ground up’ approach, it allowed Peter to hone his skills and develop an understanding that every business is unique and that the magic happens through robust and justifiable marketing strategies! On his podcast, Marketing Study Lab, Peter covers the entire marketing genre from strategic planning to creative thinking and consumer engagement, culminating in his ultimate goal of helping marketers and marketing departments become central to a business. Stay Connected: www.facebook.com/groups/marketingstudylab https://marketingstudylab.co.uk/free-resources/podcast/ www.marketingstudylab.co.uk, www.linkedin.com/in/petersumpton

Subscribe: Let us do the hard work and send the podcast to you: https://bit.ly/2NZjODA  Review: Share the love and leave a 5* review from your phone: http://getpodcast.reviews/id/1375904962  (from anywhere else hit the ‘Write a Review’ button in the Apple Podcasts app or iTunes) Enjoy the Episode - Happy Marketing! Website Thingy: www.marketingstudylab.co.uk  The Professional Bit: https://www.linkedin.com/in/petersumpton/  Facebook Community: https://www.facebook.com/groups/marketingstudylab/  Tweet Tweet: https://twitter.com/cousinp81  Intro This podcast is part 2 of 2 from the recording of a workshop I was delighted to present at the end of last year around customer personas for Cambridge Social Media Day (part 1 can be listened to by downloading episode 145 of the Marketing Study Lab Podcast). In the first part we took a look at where your personas fit within your marketing strategy and where you can find the facts and figures you need to develop them. In this episode we cover; • The issues with just relying on data • Why you need to get creative with your personas • Discover what a B2B persona is all about • Take a look at a how to build a persona using a template • And finally, I’ll take some Q&A’s from the audience to answer those burning persona questions There are also some cheat sheets to go along with this workshop, which can be found on the Marketing Study Lab website: https://marketingstudylab.co.uk/wp-content/uploads/2020/12/Fact-or-Fiction-Sheets.pdf One further note. The live video recording of this workshop will be available along with all the other amazing workshops, seminars and presentations that featured over the two Cambridge Social Media Days soon. Sign up to get a reminder of when they will be available at; www.cambridgesocial.media/csm-day-2020 Watch the episode video: https://youtu.be/xhqPxIRcsgo Music Featured on this Podcast: Sleepy in the Garden Lobo Loco www.musikbrause.de  Creative Commons License

Subscribe: Let us do the hard work and send the podcast to you: https://bit.ly/2NZjODA  Review: Share the love and leave a 5* review from your phone: http://getpodcast.reviews/id/1375904962  (from anywhere else hit the ‘Write a Review’ button in the Apple Podcasts app or iTunes) Enjoy the Episode - Happy Marketing! Website Thingy: www.marketingstudylab.co.uk  The Professional Bit: https://www.linkedin.com/in/petersumpton/  Facebook Community: https://www.facebook.com/groups/marketingstudylab/  Tweet Tweet: https://twitter.com/cousinp81  Intro At the end of last year I was fortunate enough to be asked to conduct a workshop into the importance of and developing customer personas for Cambridge Social Media Day. This podcast is the recording from that presentation and it comes in two parts. In this episode we cover; • Why you shouldn’t play Guess Who? with your personas • Where your persona fits in with your Marketing Strategy • Where to find all the facts and figures • Why sentiment analysis can play tricks There are also some cheat sheets to go along with this workshop, which can be found on the Marketing Study Lab website: https://marketingstudylab.co.uk/wp-content/uploads/2020/12/Fact-or-Fiction-Sheets.pdf One further note. The live video recording of this workshop will be available along with all the other amazing workshops, seminars and presentations that featured over the two Cambridge Social Media Days soon. Sign up to get a reminder of when they will be available at; www.cambridgesocial.media/csm-day-2020 Watch the episode video: https://youtu.be/xhqPxIRcsgo Music Featured on this Podcast: Sleepy in the Garden Lobo Loco www.musikbrause.de  Creative Commons License

Subscribe: Let us do the hard work and send the podcast to you: https://bit.ly/2NZjODA  Review: Share the love and leave a 5* review from your phone: http://getpodcast.reviews/id/1375904962  (from anywhere else hit the ‘Write a Review’ button in the Apple Podcasts app or iTunes) What Episode Snippets are in this look back of Marketing Study Lab 2020: Communicating Effectively and Saying Things Better with Lila Smith founder of Say Things Better – Episode 141 https://marketingstudylab.co.uk/communicating-effectively-and-saying-things-better/  Content Planning with Andy Lambert Director at ContentCal - Episode 132 https://marketingstudylab.co.uk/content-planning/  Inclusive Marketing with Martyn Sibley founder of Disability Horizons - Episode 126 https://marketingstudylab.co.uk/inclusive-marketing-with-martyn-sibley/  Finding Your Content DNA with John Espirian The Relentlessly Helpful Technical Copywriter - Episode 113 https://marketingstudylab.co.uk/finding-your-content-dna-with-john-espirian/  Transforming Threats into Opportunities with Joe Glover Found of The Marketing Meet-Up - Episode 112 https://marketingstudylab.co.uk/transforming-threats-into-opportunities/  Financial Future with Winnie Sun of the Sun Group Wealth Partners - Episode 109 https://marketingstudylab.co.uk/financial-future-with-winnie-sun-of-the-sun-group-wealth-partners-episode-109/  Reading Body Language with Mark Bowden the Body Language Expert - Episode 104 https://marketingstudylab.co.uk/reading-body-language-with-mark-bowden-the-body-language-expert/  Infographics with Brian Wallace of NowSourcing – Episode 100 https://marketingstudylab.co.uk/infographics-with-brian-wallace/  Understanding Marketing with Douglas Burdett from the Marketing Book Podcast - Episode 98 https://marketingstudylab.co.uk/understanding-marketing-with-douglas-burdett-from-the-marketing-book-podcast-episode-98/  Enjoy the Episode - Happy Marketing! Website Thingy: www.marketingstudylab.co.uk  The Professional Bit: https://www.linkedin.com/in/petersumpton/  Facebook Community: https://www.facebook.com/groups/marketingstudylab/  Tweet Tweet: https://twitter.com/cousinp81  Summary Well it’s been a year of change on the podcast, as I tried to bring you even more actionable knowledge alongside all the amazing guests. As this is the last episode of the year, it’s an opportune time to take a look at some of the highlights from the podcast during 2020. I’d love to share all the episodes with you, but that feels a little excessive, so I strung together some memorable moments, some marketing genius and of course, some actional knowledge. But as always, starting with a random opener, I think my fav answer came at the start of this month when Lila Smith was on the podcast and I asked her, what her favourite line from a musical was. Enjoy and Happy New Year. Music Featured on this Podcast: Sleepy in the Garden Lobo Loco www.musikbrause.de  Creative Commons License

Subscribe: Let us do the hard work and send the podcast to you: https://bit.ly/2NZjODA  Review: Share the love and leave a 5* review from your phone: http://getpodcast.reviews/id/1375904962  (from anywhere else hit the ‘Write a Review’ button in the Apple Podcasts app or iTunes) Guest and Episode Links Dr. Krista Fabrick https://www.kristafabrick.com/ https://www.linkedin.com/in/krista-fabrick/ Enjoy the Episode - Happy Marketing! Website Thingy: www.marketingstudylab.co.uk The Professional Bit: https://www.linkedin.com/in/petersumpton/ Facebook Community: https://www.facebook.com/groups/marketingstudylab/ Tweet Tweet: https://twitter.com/cousinp81 Intro Something a little different this week as I want a share a recording of the first live a attempted to do way back in March of 2020. Yep, way back when we were young and mask free. Why am I sharing this now? As I think it is such a topical time to dive deep into all things Marketing Strategy. When your industry and buyers behaviour may be changing at a rapid rate, you should always focus on your strategic direction, whether this needs reassessing or nailed to the mast. A robust Marketing Strategy will weather most stormy seas… I really don’t know where these turgid sayings are coming from so let’s stop at now and get chatting to Marketing Study Lab second timer Krista Fabrick, now Dr. Krista Fabrick (but not at the time of recording which is why it isn’t really mentioned) – congrats by the way. In this episode we cover; - How to formulate a strategy - The difference between Strategy and Tactics - Pricing and perception - And of course, where do podcasts fit in with all this Without a random opener today, let’s dive straight in with a tentative ‘are we live yet?’ Watch the episode video: https://youtu.be/kJIZ7AxIGr8  Music Featured on this Podcast: Sleepy in the Garden Lobo Loco www.musikbrause.de Creative Commons License

Today on the show YAP researcher and podcast host, Peter Sumpton chats with serial entrepreneur, Dane Maxwell.  Dane started 5 successful software companies with many of them becoming multi-million dollar businesses. Dane never has to work another day again in his life with all the passive income streams he has created, but he still works tirelessly to help other entrepreneurs become as successful as he has through his content and platforms. In fact, he’s created over 15 millionaires with his teachings thus far. Dane recently put out a book called Start From Zero which outlines how to build the brain of an entrepreneur, and start meaningful business and income stream from scratch. In this episode, we discuss how self-sabotage can manifest itself and how to stop this from happening. Why using your intuition is an important skill to learn, and how your future wealth all starts with solving problems for people and not your expertise Listen to Marketing Study Lab: https://podcasts.apple.com/gb/podcast/marketing-study-lab-actionable-marketing-knowledge/id1375904962 Follow YAP on IG: www.instagram.com/youngandprofiting Reach out to Hala directly at Hala@YoungandProfiting.com Follow Hala on Linkedin: www.linkedin.com/in/htaha/ Follow Hala on Instagram: www.instagram.com/yapwithhala Check out our website to meet the team, view show notes and transcripts: www.youngandprofiting.com  

Subscribe: Let us do the hard work and send the podcast to you: https://bit.ly/2NZjODA Review: Share the love and leave a 5* review From your phone: http://getpodcast.reviews/id/1375904962 (from anywhere else hit the ‘Write a Review’ button in the Apple Podcasts app or iTunes) Guest and Episode Links Joe Glover https://www.linkedin.com/in/josepheglover/ The Marketing Meetup: https://themarketingmeetup.com Enjoy the Episode - Happy Marketing! Website Thingy: www.marketingstudylab.co.uk The Professional Bit: https://www.linkedin.com/in/petersumpton/ Facebook Community: https://www.facebook.com/groups/marketingstudylab/ Tweet Tweet: https://twitter.com/cousinp81 Intro Well this is a first for Marketing Study Lab, we’ve ran out of guests! Of course not – but over the next three episodes we’ll be chatting to some familiar faces. So let’s meet our first two timer - Mr. Joe Glover, the Founder of the Marketing Meetup amongst other things. I’m delighted to welcome Joe back to the show after initially appearing on episode 96 where we discussed what it takes to put on amazing events…. But what happens when you can’t put on those events? When circumstances out of your control determine that your whole business model is thrown out of the window. Joe had a decision to make, does he pause what he has been building over the past few years, or does he look for other ways to provide value to his thriving community? Well it wouldn’t be much of a podcast if it was the pause option would it! So what does this look like and how do you transition from what is seen as a threat to your business model to generating opportunities to be even better than before. In this episode we chat about; - The first thing to do when circumstances change - Transitioning from offline to online events - What is needed to do this both emotionally and physically Watch the episode video: https://youtu.be/XUj_6II2P_Y Takeaways - It’s OK to go through the stages that change brings, in your own time as you need to be in the right frame of mind to tackle what is needed to be done. Joe spent some time coming to terms with basically needing to change his whole business model, but when ready he created something that was even better than before! - If the poop does hit the fan you need to gather your thoughts and start to take actionable steps to resolve these issues. Consider things like; - Software and hardware required - What can you bring across from what you are currently doing, what needs tweaking and what needs a complete change - Look to technology and how this can be utilised to offer a better service - Don’t forget the Marketing and comms! - And finally, look for the opportunities. Joe took his sign up functionality from an external source to having full control of the process. So where can you bring something in-house to make your customer journey even better. Music Featured on this Podcast: Sleepy in the Garden Lobo Loco www.musikbrause.de  Creative Commons License

Subscribe: Let us do the hard work and send the podcast to you: https://bit.ly/2NZjODA Review: Share the love and leave a 5* review: http://getpodcast.reviews/id/1375904962 Helen’s Free e-Book ‘I Just Don't Know Where To Start’: https://thecontentdoc.com/go/get-your-non-fiction-book-written/ Guest and Episode LinksHelen Pollock https://www.linkedin.com/in/helenpollock/ https://thecontentdoc.com Grammarly: https://www.grammarly.com/ Hemmingway: http://www.hemingwayapp.com Yoast: https://yoast.com/ Enjoy the Episode - Happy Marketing! www.marketingstudylab.co.uk https://www.linkedin.com/in/petersumpton/ https://www.facebook.com/groups/marketingstudylab/ https://twitter.com/cousinp81 (@cousinp81) Intro What can we learn from writing a book? Let me rephrase that. What actionable tips can we take from an Amazon-bestselling ghostwriter and non-fiction book coach. Turns out, there are a lot of actionable steps to help us with our writing. Helen Pollock has transitioned from writing lively and engaging copy for businesses in a whole host of sectors to helping business people to write better books and content through her business - The Content Doc. Helen believes that everyone can become a better writer and that creating a simple framework for content creation is the key to great business writing. But first, everyone needs this type of intro in their lives – Helen, what is Marketing Study Lab in Mandarin?   Takeaways - Never write for you! Always write for your customer. Their pain points are probably different to yours and should be the focus of what you are writing. Unsure what these are – ask! - Keep it simple. Just like no one wants to be sold to, no one wants to try and decipher what you’re going on about. Cut the jargon and write in an easy to understand way, but don't be afraid to add variety to your sentences. This will help to keep your audience engaged. - And finally, read it aloud. There is no better way to find out how your copy actually sounds than reading it back, or even getting someone else to read it to you! This is why TV and films always have read throughs, fine tuning for their audience and you should be doing the same. ACTION!  Music Featured on this Podcast: Sleepy in the Garden Lobo Loco www.musikbrause.de Creative Commons License

What Episode Snippets are in this look back of Marketing Study Lab 2019: Using Mailchimp and the Handsome Noel Edmonds with Catherine Gladwyn the Owner of Delegate VA - Episode 41 https://bit.ly/2sMfQq5 - We discover how Catherine got on when she was on TV! Sweet Social Media Strategies with Nicole Osborne the Founder of Lollipop Social - Episode 49 https://bit.ly/2Q6RFdT - Nicole takes us through her steps of social media greatness A Marketing Career with Patrick Ward Editor-in-Chief at High Speed Experts – Episode 77 https://bit.ly/2MiFhXn - Patrick discussed the importance of qualifications and practical marketing experience Ditch the Act with Co-Author Ryan Foland - Marketing Study Lab Special https://bit.ly/2Q6o0Sk - Ryan walks us through the 3-1-3 challenge and how easy but difficult it can be to describe the problem you solve Small Business, Big Marketing with Tim Reid - Episode 57 https://bit.ly/35L9xS5 Tips on Passing Your Marketing Qualification with Accounting Exam Coach James Perry - Episode 59 https://bit.ly/2PKcSeR - James highlights the importance of using real life examples in your exams and .... in real life! B2B Marketing with Michael Field the B2B Competitive Strategy Consultant from EvettField Partners - Episode 67 https://bit.ly/2SeVlgp - We discuss the difference between B2C and B2B marketing Enjoy the Episode - Happy Marketing! www.marketingstudylab.co.uk https://www.linkedin.com/in/petersumpton/ https://www.facebook.com/groups/marketingstudylab/ https://twitter.com/cousinp81 (@cousinp81) Well it’s been an eventful year for the podcast, we so many amazing guests and more to come. As this is the last episode of the year, it’s an opportune time to take a look at some of the highlights from the podcast during this year. Now it would be easy to just copy and paste ALL the episodes together, cause each one has brought it own nugget of Marketing genius, but unfortunately that would be around a day long and take to long to upload so you’re stuck with just a few and here they are! Music Featured on this Podcast: Sleepy in the Garden Lobo Loco www.musikbrause.de Creative Commons License

Buy the BookDitch the Act: https://amzn.to/2MvqmIAOr to find out more: https://ditchtheact.com/ Ryan Foland:Use ryan.online or go to https://www.ryanfoland.comCheck out someone going through the 3-1-3 challenge: https://www.ryanfoland.com/dna/ Book:The 4-Hour Work Week – Tim Ferriss: https://amzn.to/2MbgrsR Enjoy the Episode - Happy Marketing! www.marketingstudylab.co.uk https://www.linkedin.com/in/petersumpton/ https://www.facebook.com/groups/marketingstudylab/ https://twitter.com/cousinp81(@cousinp81) Guest Intro Ditching the act can be harder than it sounds, which is why in the new book ‘Ditch the Act’ Ryan Foland and Leonard Kim show us how to be true to ourselves, love our faults and even use these to succeed in life – to live a more fruitful and enjoyable life. And who doesn’t want that. And this bonus episode we speak to the co-author Ryan Foland all about the book itself! In a previous episode of Marketing Study Lab I had the pleasure of chatting to Leonard Kim (episode 61 for those of you that are interested – https://bit.ly/2Wnwz0d), who co-authored the book with Ryan. But as they release the book to the general public, I doubled up and spoke to Ryan, specifically about this book and why he’s looking a little red faced at the moment. Ryan is a keynote speaker who has done no less than four TEDx talks, a personal branding expert and the creator of the 3-1-3 method (which we’ll come onto later), which you should defo check out after this episode.   Takeaways - People want to do business with people. Think of those products or services you can’t wait to buy. Unless you have a shed load of money behind a brand, the chances are you will be purchasing because you know, like and trust the person behind the company. What they stand for, aligned to you as a person – that creates a much more powerful bond than any company brand could. - The 3-1-3 method is so simple, yet so complex to perfect. Try it for yourself – try and write down what the problem is you solve, the solution for this problem and who it is for. Sounds simple – try writing it and then check out the video in the show notes. I almost guarantee your answer won’t be as bloody as it needs to be! - It's all about the problem you solve. No one really cares about your job, what you do. Unless you’re a spaceman or an old school pirate… then it might work. But in general, your job title is boring. And this book ‘Ditch the Act’ shows you how to bring the best out of you, for being you, of which solving problems is just one element of it! Go out, get it and start to ditch your act! Music Featured on this Podcast: Sleepy in the Garden Lobo Loco www.musikbrause.deCreative Commons License

Wow! So excited to already have some reviews and feedback from you guys. Thank you!

Guest Peter Sumpton shares with us what the Marketing Study Lab is, why he started this UK based company and the value he creates with each professional Marketing Qualification. Peter mentors students on Level 3, 4 and 6 and provides the education and exams to support beginners to Marketing Team leaders.

  Episode LinksJanine CoombeLinkedIn: https://www.linkedin.com/in/janinecoombes/ YouTube: https://www.youtube.com/channel/UC8BWALizli9ioklqzrt8l8w Books: Mindset - Dr Carol Dweck: https://amzn.to/2X2iIJ4 Pearls of Marketing Wisdom Who would you go to if you wanted to understand the importance of a marketing plan? We’ll be chatting to just that person in a minute and later on in this episode we’ll also discuss what SOSTAC stands for – spoiler alert – its something to do with a marketing strategy! Right, back to our amazing guest this week, Janine Coombes. Janine is a marketer that helps small businesses develop and execute their own marketing plans, with simple, easy to follow strategies. And Janine does all this in a lighthearted way that is infectious, just check out her videos!   Takeaways - So many people mistaken marketing communications for a full marketing mix. As Janine pointed out, the communications part of a marketing plan is just one element and although vita, this is a step that comes after all the planning, setting objectives and the strategic direction stages of a marketing strategy. Without these it’s impossible to know who your communications are aimed at and which channels these comms should be designed for – let alone the overall direction of the organisation. - Ever heard of Ansoff’s Growth Matrix, no? Check it out. Although it was originally designed in 1957 and published in the Harvard Review, it still holds relevance in today’s marketing planning. It helps to highlight the strategic direction a company should or could take and the risks that come with this change in direction. Janine also uses this model to highlight where a company may be spreading themselves to thin and pulling in different directions with no strong singular vision, which is an excellent use of this model.  - And finally, Janine’s own style of comms. Janine uses LinkedIn and YouTube to provide followers with a unique and true to her own personal brand style of video, using characters to describe certain aspects of Marketing, aspects that Janine herself is an expert in, in her own way. This only has any success however, if the comms style matches the person or business. Imagine turning up to a meeting you thought was going to be formal and corporate (due to the messages you’d been receiving), to only find out that it is a relaxed and care free culture, the two wouldn’t match, a false impression is given and trust will be lost…. Not a great start!   Top Tip - SOSTAC This is my favorite marketing model, yep, I’m that geeky I’ve got a favorite marketing model. And I was so fortunate to chat with its create PR Smith in Episode 10 of Marketing Study Lab, where PR Smith described how it has been used for planning marketing strategies as well as other large projects, including a wedding! So why is it my favourite? Simple. Because it’s simple, versatile and provides a complete vision of the now, the future and how to get there. So very briefly, how do you use it: Situation Analysis The where are we know, a review of the internal and external environments so you know exactly where you fit within the wider market, what impacts and influences are effecting you and how internal aspects shape an organisation Objectives Where you want to go. Now you know your situation, it’s time to set some objectives in terms of where you want to be! This can be as long or as short as it needs to be; 1 year, 3 years, 5 years, even 10 years. Strategy The strategy is the overall direction that you need to go to meet your objectives. Think about it like taking a road trip. You know you want to get from A to B, the strategy tell you how you will get there, without the specifics. Taking a train, driving, getting a taxi, etc Tactics Sticking with the car analogy, it’s the tactics that will specifically describe how you will get from A to B. Take this road, then that road. The train leaves at such a time and your seat number is this. The taxi is booked, your driver is Dave and it’s just around the corner. Tactics should also include your Marketing Mix, which as we’ve discussed, is different to your communications. Action Now is the time to take action and this describes the who, what and when, usually within a Gantt chart or similar. This would be your map en-route, telling you when to turn left or stop to get petrol. Control And finally the control. The part of your strategy that makes sure you are on course to achieve your objectives. The control part will monitor the tactics and the actions, highlighting if there are issues or problems that mean a change in strategic direction in order to achieve the objectives set. It could even mean a change in objective due to circumstances out of your control. Think of this as your sat nav, highlighting road blocks, delays and…. of course speed cameras. Happy Marketing Everyone! Peter www.marketingstudylab.co.uk www.linkedin.com/company/marketing-study-lab/ www.facebook.com/marketingstudylab/ https://twitter.com/mktstudylab (@mktstudylab) Music Featured on this Podcast: Sleepy in the Garden Lobo Loco www.musikbrause.de Creative Commons License

Have you got the right mindset? Struggling to sit down and concentrate? I have a little tip for you that will help you here. Before that, let’s chat with Sara Bliss, writer, digital content strategist and more important, a New York Times bestselling author (that's a first on the Marketing Study Lab podcast). Sara’s latest book Take the Leap, features stories of those men and women that have radically changed their careers and ultimately their lives and as you can image there are a lot of learnings to be had here – but more on that later. This is Sara’s 11th book after such title as Hotel Chic at Home and Bobbi Brown – Pretty Powerful. As you can imagine Sara’s career also spans a multitude of writing positions such as Senior Writer and Editor for Yahoo with articles also published in the Wall Street Journal and Esquire to name just to from a large list of titles.   Takeaways - In researching and writing the book Take the Leap, Sara discovered that switching careers isn’t easy as the book covers the good and bad parts of this transition. Which is the same as a CIM Qualification, yes it’s difficult and yes there will be changes in your lifestyle required, but do it anyway as this is where the magic happens – and we all have it in us to make changes. - When writing for different brands, Sara explained that its all about translation and understanding who the brand is and what it stands for. Again, similar connotations can be seen within Marketing Assignments, you must remember who you are writing for and why! You must translate what you are saying into something that is easy to understand and will gain marks - And finally. If you are struggling with writing your assignment, first find an outline and an idea of where you need to go with the answer. Then you can start to give it structure, focusing on the key points. Make it compelling, engaging and above all….. your own!   Mindset So you sit down to start your Marketing assignment and all you can think of is thousands of excuses why not to do it right now, gotta wash my cup up, do some washing, ironing, just check the footi score, wondering what’s happening on Instagram? All those kinds of things. And this is easy to do when you feel you have a mountain to climb, so get off your own back and listen to these short tips that will help you knock you assignment into shape: - Where do you do your best work? Need silence, music, inspiration, a clean space? Whatever it is find it and lay everything out so you’re comfortable with your surroundings - Flip the phone. Put your phone on silent and turn it over, its easy to get distracted by a ping or a red dot! - Get a brew, water, snacks, so you haven’t got the excuse that ‘you’ll just go and grab this or that’ - And the final most important one – take breaks, regularly, only 5/10 minutes but take them – set the timer on your phone (before you flip it) for around 40-50 minutes or longer if you feel confortable with that and dive deep into your work for this time period, then take the break, give yourself some space and let what you have written stew for a little while, when you come back to it, you may see it from a different angle or know you have nailed it first time. Happy Marketing Everyone! Peter www.marketingstudylab.co.uk www.linkedin.com/company/marketing-study-lab/ www.facebook.com/marketingstudylab/ https://twitter.com/mktstudylab (@mktstudylab) Music Featured on this Podcast: Sleepy in the Garden Lobo Loco www.musikbrause.de Creative Commons License LinksSara Bliss: https://www.sarabliss.comhttps://www.linkedin.com/in/sara-bliss-8909807/ @sarablissnyc: https://www.instagram.com/sarablissnyc/ Books:Take the Leap - Sara Bliss: https://amzn.to/2T1KRhkBarbara Corcoran - Shark Tales: How I Turned $1,000 Into a Billion Dollar Business: https://amzn.to/2EYBp9r

EXCLUSIVE: Top Tips for Passing Your Exams I sat down and went though a whole host of topics with the amazing Peter Sumpton from the Marketing Study Lab covering the fundamentals of studying, completing assignments and passing exams. We wanted to get across the importance of these topics and we cover: - Answering the Task Given, Not Your Own - What style should your answer be written in - Check the word / page count and sticking to it - Doing your research - Check the weighting of each question - Don’t waffle and get to the point - Use real life examples - Reference correctly And if that isn't enough we finish off with a Father Ted discussion and who doesn't want that!!!!

EXCLUSIVE CONTENT: Amazing Top Tips for Passing Your Exams from a Marketing Tutor! I sat down and went though a whole host of topics with the amazing Peter Sumpton from Marketing Study Lab to chat about the similarities/ differences between Accounting and Marketing regarding the fundamentals of studying, completing assignments and passing exams. We wanted to get across the importance of these topics and we covered: - Answering the Task Given, Not Your Own - What style should your answer be written in - Check the word / page count and sticking to it - Doing your research - Check the weighting of each question - Don’t waffle and get to the point - Use real life examples - Reference correctly And if that isn't enough we finish off with a Father Ted discussion and who doesn't want that!

Welcome to episode 50! Yes 50, of the Marketing Study Lab. And this is a mega special episode as I speak to, rather nervously I may add – Goldie Chan, as well as finding out the difference between AR and VR. Hopefully by now you’ve got the jist of what is going on here, but if you don’t, not to worry, you'll soon catch up. And what better way to start this catch-up than with my guest, Goldie Chan. Goldie has gone from a Biological Science degree to LinkedIn’s Top Voice for 2018 and a contributor to Forbes. Providing social media with purpose, Goldie is currently the strategic lead for Warm Robot, her social media agency, helping Fortune 500 C-level executives. But what caught my eye was the top-performing LinkedIn video series #DailyGoldie offering advice and guidance as well as sparking debate e very day for over 500 consecutive days and still going strong.   Takeaways - When considering the differences between a personal and an organizational brand, Goldie explained that a personal brand looks at the person, their life, who are they, what do they do and what aspects of daily life can be repeated to be an authentic brand that creates authority, which is similar to organisation branding in that they must be authentic and create authority to mean something. - If you are starting from zero, zilch, nothing then the best place to start is to find out where your target market is and contribute there. Start to be part of the conversation, before even considering becoming a thought leader in that space.  - When building an online presence take it one step at a time and one platform at a time. Start with one, master that one, go in-depth, then move on to other places. - And a special bonus pro tip here – When videoing, pretend the camera is your friend. You will come across as more authentic and real, increasing your engagement.   AR and VR So what do these acronyms mean? AR – Augmented Reality is defined as an interactive experience of a real-world environment "augmented" by computer-generated information. VR – Virtual Reality is defined as an interactive computer-generated experience taking place within a simulated environment.  The main difference between the two is that one VR is built within an environment that is completely computer-generated, whereas AR relies on both computer generated information as well as the real world in a combination of the two. Both have their advantages and disadvantages, but it is the incorporation of AR into our everyday lives that is the most exciting, opening the possibilities for digital enhancements to our daily activities to make them more efficient, productive and overall reduce friction that can occur when technology is not utilised to our advantage. Happy Marketing Everyone! Peter www.marketingstudylab.co.uk www.linkedin.com/company/marketing-study-lab/ www.facebook.com/marketingstudylab/ https://twitter.com/mktstudylab (@mktstudylab) Music Featured on this Podcast: Sleepy in the Garden Lobo Loco www.musikbrause.de Creative Commons License Links Goldie Chan https://www.warmrobots.com/Forbes: https://www.forbes.com/sites/goldiechan/ LinkedIn: https://www.linkedin.com/in/goldie Instagram: https://www.instagram.com/goldiecylon/ Twitter: https://twitter.com/GoldieChan Books:Never Eat Alone – Keith Ferrazzi & Tahl Raz: https://amzn.to/2HFdLTR

How important is copy within you Marketing Strategy, well it turns out very - and we’ll find out why later. But before all that, I’d like to introduce Craig Hannan, the Head of Branding and Marketing at The Anfield Wrap, an award winning, independent podcast, website and radio show all about Liverpool Football Club. It’s Craig’s responsibility to drive growth within the company via subscriptions, live events, merchandise, sponsorship and a whole host of other activities that are focused clearly on a passionate footballing demographic. Now this was quite a lengthy interview compared to some of the Marketing Study Lab episodes. I put this down to the passion we both have for Marketing, Football and Liverpool – So apologies, but no apologies cause I enjoyed it and I hope you do to – If you’re into Marketing or Football, this is definitely the episode for you. But before we get into things, I need to know is purple is the new red? Takeaways - The power of a marketing strategy. Most people when they think of marketing think of a comms mix – the front of house (advertising, direct mail, social media, etc) but Craig highlighted that a strong strategy can help to change the culture of a company. It provides a focus for the entire ogranisation, where no other department is in a position to do this. - Don’t be afraid to get creative and implement your own ideas. But make sure you mix these ideas with actual data to back them up, they hold more relevance that way. Take the Anfield Wrap for example, described as fanzine culture for the digital age. They could have kept to the tradition print fanzine, but spotted a niche, a gap in the market, white space and weren’t afraid to be the first to try it. - As much as Marketers hate to admit it, word of mouth is one of, if not the best marketing tool we have (damn those mouths) – this is especially so in a passionate industry such as football. Using these loyal fans, advocates, to promote your own products and services, combined with a robust communication strategy can be a powerful combination. And remember to listen to the customer, giving them what they want, not what you want. How Important is copy? The short answer is very. You wouldn't be listening to me now if it wasn't for an audio version of some copy and you certainly wouldn't have heard of half of the organisations and brand that you hold dear if it wasn't for copy, be it in the form of a script, blog, social posts, literature, advertising. Basically the majority of the comms channels you can think of, then add some more. But why? Here are some short snippets to explain: - It creates trust – If your copy is consistent and correct, this adds a layer of trust - Words are sharable – Especially on social channels and are more likely to be read than a video is to be listened to (unless the video uses copy)! - SEO – Digitally speaking, optimisation is all about the copy and as we all know, if you’re not on the first page of Google, you’re not on Google - It makes for a good UX – Everyone loves a great image and a slick webpage, but if the copy isn’t correct, this can detract from the user experience and leads to clicks away from your site - And finally, it sells, as it appeals to your target audience, and we’re back to the - know, like and trust theory. Happy Marketing Everyone! Peter www.marketingstudylab.co.uk www.linkedin.com/company/marketing-study-lab/ www.facebook.com/marketingstudylab/ https://twitter.com/mktstudylab (@mktstudylab) Music Featured on this Podcast: Sleepy in the Garden Lobo Loco www.musikbrause.de Creative Commons License   LinksCraig Hannan https://www.theanfieldwrap.com craig@theanfieldwrap.com LinkedIn: https://www.linkedin.com/in/craighannan/ Twitter: @c_hannah7 @theanfieldwrap https://twitter.com/C_Hannan7https://twitter.com/TheAnfieldWrap Books:Shoe Dog - Phil Knight: https://amzn.to/2Dt0efj App:Twitter: https://twitter.com/Dropbox: https://www.dropbox.com Theory:The Benefit Ladder: http://www.originateventures.com/media/docs/ES%20Benefits%20Ladder.pdf Mo Salah Goal v Man City: https://www.youtube.com/watch?v=lQipg5yQ-To

Well, well, well, you may have missed the last few episodes, that time of year, but we just cracked on, soz about that.  Anyway, for those who are joining us for the first time, welcome and for those that are regulars, it’s time to put down the turkey and lets get back to business as its regular programming from here on in. Just a quick note on a new Facebook Group we’ve launched, aptly named the Marketing Study Lab Facebook Group, so before we move on, head over to Facebook and join the group. The more people that join the better the ‘bants’ will be. But in all seriousness, join us and keep the knowledge flowing. It’s someone’s birthday, well tomorrow it is, yep, it’s our guest this week, Catherine Gladwyn’s birthday tomorrow. What a present, to be on the Marketing Study Lab podcast. I haven’t got you a card so again, soz about that! So who is the birthday girl? Catherine is an efficient, self motivated, proactive, dependable VA (Virtual Assistant) who specialises in MailChimp, WordPress and social media management under her own brand – Delegate VA. Takeaways - When building any type of mailing list, to engage with your audience you need to focus on not just your idea client and their needs and wants, but also their pain points. What are you helping them with to make their life easier or more manageable? Once you have discovered this you can lead them on a journey to the resolution of that pain point. - Lead magnets. Use other channels, especially social media as the gateway to gain a following and convert them into subscribers. Try to keep your core audience up-to-date with what is going on and build a reputation for providing good content, content people wont want to miss. - Once you have a solid mailing list, make sure you are talking to them about relevant, engaging topics (see where all these tips end up – engagement). This doesn't have to be for your entire mailing list, just those the content is relevant to. Make sure you headlines are always interesting (click bait if you like, but for the right reasons) and always respond to any replies, don't leave it to an automation system to do all the work. They are unfriendly, impersonal and, yep you guessed it, not engaging. Join The Marketing Study Lab Facebook Group Over the course of this year, I’d like to start to introduce you to a whole host of new (and old) theories, concepts, acronyms and some tips on where to find the best information on Marketing but also to help with your studies a little. So lets kick this off with reminding you to join the Marketing Study Lab Facebook Group. It’s in its infancy but I intend to create a group that is engaging and informative, so hop over to Facebook and join in! Happy Marketing Everyone! Peter www.marketingstudylab.co.uk www.linkedin.com/company/marketing-study-lab/ www.facebook.com/marketingstudylab/ https://twitter.com/mktstudylab (@mktstudylab) Music Featured on this Podcast: Sleepy in the Garden Lobo Loco www.musikbrause.de Creative Commons License   LinksCatherine Gladwyn https://delegateva.co.ukcatherine@delegateva.co.uk https://www.linkedin.com/in/delegateva/ https://www.facebook.com/DelegateVA @DelegateVA: https://twitter.com/DelegateVA  Books:Catherine Gladwyn – How to be a Virtual Assistant: https://amzn.to/2QR4bx5  App:Mailchimp: https://mailchimp.com/about/

HAPPY NEW YEAR! Wow, we're now into 2019, which is Marketing Study Lab's second year... so old. The last episode was on Christmas day and this one is on New Years Day, heart timing Pete, great timing. What better way to kick off 2019 than to take a look back the Marketing Study Labs two top tips of 2018. A look back, to look forward in a way. Happy New Year Marketing!

It's a Marketing Study Lab special! Regular programming will resume shortly but for today, enjoy as we talk all things creative! Yes, the first special, needs a special guest and I am delighted to be accompanied on this episode by Mr. Dave Birss, who amongst some other titles, which we’ll find out about a bit later on is the author of ‘How to Get to Great Ideas?’ a book all about, well, getting great ideas. Before we get stuck into the innovative world that Dave has create in this book I just want to let you all know that it is out tomorrow, links in the show notes as always, but forget the notes, just go to Amazon, type in Dave Birss and you’ll see it – its yellow and has squiggles on the front. Once you’ve pre-ordered it, you will be given an access code that will allow you to listen to the rest of this episode in any language you want – so keep a look out for that code, if you cant find it, not to worry, the default language is English / Scottish so you should be fine if you’ve understood the first part of this intro. Takeaways - There are two types of thinking; Creative thinking and doing thinking, where some people are better at creativity and others are more doers. - Innovative thinking can be taught, it’s not something you are born with or without. Dave describes it as the input defining the output – if your creativity input is minimal the how do you expect the output to be any different. The same with any type of system really. - And speaking of systems, from a business perspective it is said there can be two types. A stifling system where it is all about control and there are layers of fear dominating the hierarchical structure or there is a system of liberation and freethinking. For more of the creative stuff, get Dave’s book and lets all start to think about getting great ideas! LinksDave Birss: LinkedIn: https://www.linkedin.com/in/davebirss/ Twitter: https://twitter.com/davebirss@davebirss Instagram: https://www.instagram.com/davebirss/ @davebirss Book Offer: https://upvir.al/58454/lp58454 Books:How to Get to Great Ideas – Dave Birss: https://amzn.to/2qjtgoSIconic Advantage – Soon Yu and Dave Birss: https://amzn.to/2EUh08I A User Guide to the Creative Mind - https://amzn.to/2Q7YRW3 App:Procreate: https://procreate.art

Part 2 of 2: Before we meet Ian Finch, MD and Owner of Mando Group, a digital agency that designs and delivers customer experience led websites, intranets and mobile apps that drive engagement and increase efficiency, you need to know that this interview is actually split into two and you can hear the first part of this interview by listening to the previous Marketing Study Lab episode, but in this one we discuss a beer fridge (whoop)! Happy Marketing Everyone! Peter www.marketingstudylab.co.uk www.linkedin.com/company/marketing-study-lab/ www.facebook.com/marketingstudylab/ https://twitter.com/mktstudylab (@mktstudylab) Music Featured on this Podcast: Sleepy in the Garden Lobo Loco www.musikbrause.de Creative Commons License LinksMando Group: http://www.mando.agencyBIMA North West: https://www.bima.co.uk Books: Good to Great: https://amzn.to/2r8EKvE Start with Why: https://amzn.to/2r9eeD7 App: Hotel Tonight: https://www.hoteltonight.com

Part 1 of 2: Before we meet Ian Finch, MD and Owner of Mando Group, a digital agency that designs and delivers customer experience led websites, intranets and mobile apps that drive engagement and increase efficiency, you need to know that this interview is actually split into two and you can hear the second part of this interview in the next Marketing Study Lab podcast. Happy Marketing Everyone! Peter www.marketingstudylab.co.uk www.linkedin.com/company/marketing-study-lab/ www.facebook.com/marketingstudylab/ https://twitter.com/mktstudylab (@mktstudylab) Music Featured on this Podcast: Sleepy in the Garden Lobo Loco www.musikbrause.de Creative Commons License LinksMando Group: http://www.mando.agencyBIMA North West: https://www.bima.co.uk Books: Good to Great: https://amzn.to/2r9cdpQ Start with Why: https://amzn.to/2HzKB8q App: Hotel Tonight: https://www.hoteltonight.com

In the second episode of Marketing Study Lab we meet Chris Dunkerley, the MD and owner of moocreations, a creative agency based in the North West. Chris describes the company as a business growth 'kitchen' predominantly for SMEs based in the North West. With a background in graphic design, Chris has grown moocreations from what was a graphic design based company over the past 10 years to what it is now, focusing in on some very specific industries that the company understands and can offer not only a creative service but a 360 review and analysis of a business. Chris explains his journey that has led him to start his own company, break from the traditional corporate career and why he loves delving deep into the underbelly or an organisation to help them uncover their strengths and weaknesses, opportunities and treats. Happy Marketing Everyone! Peter www.marketingstudylab.co.uk www.linkedin.com/company/marketing-study-lab/ www.facebook.com/marketingstudylab/ https://twitter.com/mktstudylab (@mktstudylab) Music Featured on this Podcast: Sleepy in the Garden Lobo Loco www.musikbrause.de Creative Commons License Links Moocreations: https://www.moocreations.co.uk Books: Eat That Frog:https://amzn.to/2r9Q9v2Fanatical Prospecting: https://amzn.to/2HGFhf9 App: Shapr http://www.shapr.co

Introduction to Marketing Study Lab. Peter Sumpton, host and tutor will explain what Marketing Study Lab is all about, what to expect from future episodes and gives just a small snippet of whats to come. marketingstudylab.co.uk Happy Marketing Everyone!