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In this insightful Just Keep Learning podcast episode, Leonard Kim shares his journey and wisdom from both his personal and professional life.Leonard delves into the significance of personal branding, the power of storytelling, and how vulnerability can be a game-changer in the digital world. He also talks about his experience with depression, the process of doing his TED Talk, and how he transformed his struggles into strengths.This episode is truly inspirational and also practical. There's a lot of advice for anyone looking to navigate the complexities of life. Whether you're a content creator, entrepreneur, or just someone looking to build a personal brand, Leonard's insights provide valuable lessons in resilience, adaptability, and the importance of staying true to oneself.Setting Intentions and Being PresentLeonard emphasizes the importance of being authentic and vulnerable in building a personal brand. He shares how being true to oneself is crucial for meaningful connections and long-term success.Journey in Content Creation and BeyondLeonard reflects on his journey in content creation, highlighting his initial struggles and the pivotal moments that led him to become a top writer on platforms like Quora. He discusses the challenges of growing an audience and the need for strategic thinking in content creation.Overcoming Adversity and Embracing ChangeLeonard shares his personal challenges, including battling depression and going through a divorce. He talks about the importance of resilience, adaptability, and finding clarity through strategic mindset shifts.Leveraging Personal Experiences in BrandingLeonard delves into how his personal experiences, including his TED Talk and the lessons from his struggles, have shaped his approach to personal branding. He emphasizes the value of sharing authentic stories to connect deeply with audiences.Lessons from BloggingBlogging has been a significant part of Leonard's life, teaching him valuable lessons about content creation, audience growth, and monetization. He discusses how blogging shaped his perspective and influenced his approach to building a personal brand.Turning Content into a BusinessLeonard talks about the journey from creating content as a hobby to turning it into a profitable business. He shares insights on monetizing content through writing, consulting, and speaking engagements.Advice for Aspiring CreatorsCommit to Personal Growth: Embrace continuous self-improvement and change.Be Authentic and Vulnerable: Share your true self to build genuine connections.Face Challenges Head-On: View obstacles as opportunities for growth.Leverage Personal Stories: Use your experiences to create relatable content.Seek Strategic Opportunities: Be strategic in your content creation and audience growth.Balance Work and Life: Prioritize wellness and relationships alongside professional ambitions.Embrace Change: Be adaptable and open to new directions in your career.Focus on Long-Term Growth: Build a brand that's sustainable and true to who you are.Memorable Quotes“People don't really connect with polished brands; they connect with the real, authentic you.”“Your personal brand is a mix of who you are personally and professionally. It's about sprinkling your essence into everything you do.”“No one's absolutely useless; you can always serve as a bad example.”Guest BioLeonard Kim is one of the world's leading experts in personal branding, marketing, SEO, writing, and building confidence. He's known for his TED Talk, his insightful blog posts, and his ability to turn personal experiences into powerful lessons. Leonard's journey from struggling with depression to becoming a sought-after speaker and consultant is a story of resilience, strategic thinking, and the importance of staying true to oneself in the digital world.Follow Leonard KimWebsite: LeonardKim.comInstagram: @MrLeonardKimLinkedIn: @MrLeonardKim I'm so happy you found this podcast. I am here to serve you, the creative solopreneur & aspiring content creator to get clarity on how to create content, teaching, build a business and design the life of your dreams without burning out in the online learning, creator economy.Want to get every single secret, tip, or idea I learn about channelling our emotions into success in this new creator economy, be sure to subscribe to the newsletter: https://newsletter.justkeeplearning.ca/main
Leonard Kim went from being on the verge of homelessness to a nationally recognized public figure and personal branding expert featured in publications like Inc. Magazine and Fortune. After opening up about his hardships, Leonard let his failures fuel his success. In this episode of Flip Your Script with Kristi Piehl, Leonard openly shares the importance of being your true, authentic self and how to accept and prepare for life's unknowns.
In this exciting episode of In The Den Podcast, CJ Bachmann interviews the personal branding expert, Leonard Kim, as they dive into the secrets behind building a powerful personal brand for everyone—and every business! Ditch the act and make a splash! Discover the strategies that will grow your business beyond expectations!
BIO: Leonard Kim is the worst investor you will ever meet and has made countless mistakes. STORY: Leonard invested over $6,000 in penny stocks and preferred shares whose value went to less than a penny. LEARNING: Avoid stocks on the OTCBB; trade in the NASDAQ shares instead. Focus on the company's ability to make profits instead of the stock price. “Don't invest in stocks that are at the sub-penny level.”Leonard Kim Guest profilehttps://www.linkedin.com/in/mrleonardkim/ (Leonard Kim) is the worst investor you will ever meet. He's made countless mistakes like investing in stocks on the https://www.investopedia.com/terms/p/pinksheets.asp (Pink Sheets), https://www.investopedia.com/terms/o/otcbb.asp (OTC Bulletin Board (OTCBB)), and companies bound for bankruptcy like MoviePass. He's bought preferred shares from public companies that have gone bust and invested in private companies that have failed. On the contrary, he's an extraordinary marketer who has won countless awards and been recognized as a top marketer by Forbes, Brand 24, MadCon, and more. He's also done an internationally recognized TEDx Talk and is the author of https://ditchtheact.com/ (Ditch the Act), a book on personal branding and humanizing your company with McGraw Hill business. Worst investment everLeonard put money in a https://www.investopedia.com/terms/p/pennystock.asp (penny stock) that he thought had the potential to go up, and it did. It hit $7, but it quickly went down to 50 cents, so Leonard lost his money. Leonard also invested $6,000 in a company whose stock was listed in the OTCBB and sold for around 50 cents. The company sold series B preferred shares with a one-year hold where you couldn't sell them. After a year, the stock was trading at less than a penny, and it's still at that value to date. Lessons learnedAvoid stocks on the OTCBB; trade in the NASDAQ shares instead. Don't invest in stocks that are at the sub-penny level. Handle your investments by yourself. Invest in stable investments like oil. Andrew's takeawaysFocus on the company's ability to make profits instead of the stock price. Avoid investing with friends. Actionable adviceBuild a conservative investment profile and figure out how to invest more. No.1 goal for the next 12 monthsLeonard's goal for the next 12 months is to continue creating value through his content. Parting words “The secret to marketing yourself is to differentiate yourself.”Leonard Kim [spp-transcript] Connect with Leonard Kimhttps://www.linkedin.com/in/mrleonardkim/ (LinkedIn) https://www.instagram.com/mrleonardkim/?hl=en (Instagram) https://twitter.com/MrLeonardKim (Twitter) https://www.voiceamerica.com/show/2693/grow-your-influence-tree (Podcast) https://ditchtheact.com/ (Book) Andrew's bookshttps://amzn.to/3qrfHjX (How to Start Building Your Wealth Investing in the Stock Market) https://amzn.to/2PDApAo (My Worst Investment Ever) https://amzn.to/3v6ip1Y (9 Valuation Mistakes and How to Avoid Them) https://amzn.to/3emBO8M (Transform Your Business with Dr.Deming's 14 Points) Andrew's online programshttps://valuationmasterclass.com/ (Valuation Master Class) https://academy.astotz.com/courses/how-to-start-building-your-wealth-investing-in-the-stock-market (How to Start Building Your Wealth Investing in the Stock Market) https://academy.astotz.com/courses/finance-made-ridiculously-simple (Finance Made Ridiculously Simple) https://academy.astotz.com/courses/gp (Become a Great Presenter and Increase Your Influence) https://academy.astotz.com/courses/transformyourbusiness (Transform Your Business with Dr. Deming's 14 Points) Connect with Andrew Stotz:https://www.astotz.com/ (astotz.com) https://www.linkedin.com/in/andrewstotz/ (LinkedIn) https://www.facebook.com/andrewstotzpage (Facebook) https://www.instagram.com/andstotz/ (Instagram) https://twitter.com/Andrew_Stotz (Twitter) https://www.youtube.com/c/andrewstotzpage (YouTube)...
In this episode, Stacy sits down with Leonard Kim, who is the Managing Partner of Influence Tree, a full stack digital marketing firm. He is also an author, a speaker, as well as a personal branding expert and he has won numerous awards for his work. The two discuss Leonard's inspirational road to success, and how he went from living on his grandmother's couch, to becoming the powerful and prosperous expert he is today. Leonard shares why he believes there's a “step-by-step” process in building a personal brand. The two also touch on the importance of taking a break. while maintaining your drive to improve and do better.
Leonard Kim wins awards for being a digital marketer and is most commonly referred to as a personal branding expert and speaker. He is the author of Ditch the Act: Reveal the Surprising Power of the Real You with McGraw-Hill Business and parts of his story have been published in books such as Take the Leap: Change Your Career, Change Your Life, Cracking the Curiosity Code: The Key to Unlocking Human Potential and Unscripted: Life, Liberty, and the Pursuit of Entrepreneurship. During the show we discuss: ● Story of a success ● What personal branding is and who should have one ● The benefits of personal branding ● Do we create our own identity ● How to create my own identity ● What a good branding strategy is ● Tips in making a good branding strategy Show resources: https://leonardkim.com/ https://www.linkedin.com/in/mrleonardkim/
Entrepreneur-author Ryan Foland's interview will leave your jaw hanging on your chest for the whole episode! A successful mortgage broker earning thousands, Ryan suddenly spun downwards and became a loser - literally. Mired in debt, Ryan lost everything. His house was foreclosed and creditors pursued him for months. When they caught up with Ryan, they took away his last remaining asset - his car. Top Takeaway: Know When To Stay, And When To Say Goodbye On the verge of bankruptcy, Ryan realized he alone could figure a way out of his dire circumstances. And he did. Ryan worked and worked, and the hard work paid off. He eventually formed a business partnership with well-known branding expert Leonard Kim. The two men were really in sync. In fact, they were so successful they even wrote a bestselling, award-winning book, Ditch the Act: Reveal the Surprising Power of the Real You for Greater Success. But through the process of writing the book, some fundamental personality differences began to emerge. Within months the men were in heavy disagreement about almost everything. Not long after, the writing and business partnership fell apart. Ryan took a deep, hard look inside and decided he had to walk away from the partnership and their business. These incredibly tough decisions Ryan has faced in his life have one essential element in common: They come from a place of honesty. Says Ryan: “Those elements of my brand that have been the most successful, it's when I'm honest with myself and with the world. “I just couldn't be honest with myself unless I was in a partnership that was truly positive and encouraging and supportive of each other.” When to Share, How Much to Share Next, despite Ryan's focus on being real and relatable, he says: “One thing that I'll share about Ditching The Act is the importance of not sharing in the moment. “If you're in the moment of something that's really challenging, it's not necessarily fair to share. Because it's not fair to the audience,” he observes. “They don't know where the outcome is, they don't know what the resolution is.” Sharing in real time is fine, Ryan clarifies, “But it's when there's drama and things are unsettled . . . and you're airing grievances and you're making unhealthy decisions,” he explains. “And you're putting yourself out there in a way that makes people concerned for your safety.” Ryan's honesty means he's able to move forward with his personal brand without interruption. He also has some hard-hitting advice for anyone thinking about bringing on a co-author: “Are you willing to have a baby with this person? And I say that in all seriousness, because I feel like Leonard and I had a child, okay? And the child is the book. And we have since gotten divorced. “Next, whether you have a business partner now or in the future, you have to understand that things are going to change, people change.” This episode is a real, raw look at what it takes to work in a partnership, and so much more. Ryan shares extensively and honestly with host Josh Steimle, who in turn asks probing questions, bringing to life an amazing entrepreneurial journey. Links Twitter.com Linkedin.com Facebook.com Instagram YouTube RyanFoland.com Subscribe to Published Author Podcast If you enjoyed this episode, don't forget to subscribe. And if you want to spread the word, please give us a five-star rating review and tell your friends to subscribe, too. We're available on Apple podcasts, Spotify, and everywhere else you listen to podcasts. And if you're an entrepreneur interested in writing and publishing a nonfiction book to grow your business or make an impact, visit PublishedAuthor.com for show notes for this podcast and other free resources. Twitter Youtube Facebook.com Linkedin.com Instagram.com Josh Steimle Josh Steimle - LinkedIn Josh Steimle's book: CMO's At Work
What You'll Learn From This Episode: How to grow independently over everyone else or your competition How to get that unique selling proposition and connect with your audience Differentiating corporate and person branding Related Links and Resources: The free resource is they can get at www.g3brandingformula.com/masterclass. This is a webinar that I setup especially for you. It's kind of detailed up exactly when you need to go out there and build your USP (Unique Selling Proposition). Summary: Leonard Kim is the coauthor of Ditch the Act: Reveal the Surprising Power of the Real You for Greater Success. In his book, Leonard reveals the seven-step brand process, which teaches readers how to own and expose who they truly are, form meaningful relationships that move the needle and ultimately, uncover the greatness that already exists from within, to stack success. His TEDx Talk, Why You Should Let Your Fears Guide You, has been internationally recognized as one of the best TED Talks by Forbes, Inc. Magazine, and Mashable. Leonard is recognized by Forbes as a Top Marketing Influencer, Inc. Magazine as a Top Digital Marketer and Top Youth Marketer and by Entrepreneur as a Top Personal Branding Expert. Adweek recognized him as one of their Socially Strong Entrepreneurs Every VC Should Be Following. He went from being almost homeless to becoming a personal branding expert whose content has been read over 10 million times. He has amassed a social media following of well over 500,000 people. He's been featured in a huge list of publications, including Mashable, Inc, Entrepreneur, Forbes, Fortune and more. Here are the highlights of this episode: 1:53 Leonard's ideal Client: My ideal clients are a business owner or a large company who's looking to go out there and becoming the number one dominant force in their industry. If we see how most of the people compete in the business, what they do is they try to compare apples to apples to gelatos and they compete to rise up to the top. But there's a better way to go out and do it. And that's by taking yourself outside the competition and just growing independently over everyone else. When you're able to do that, you are able to stop competing with the competition, you're not going 'one-on-one' with them instead you are on a different path because you don't even see other competition existing. In that way, you can carve out the new path for yourself to reach the eminent top. 2:53 Problem Leonard helps solve: The biggest problem I solve is most people don't really know how to get that unique selling proposition to go out there and distinguished themselves from the rest of the audience. And the other thing that's distinguished is a lot of people don't know how to bring their real selves into the situation. Now, if we look at the culture today, if we look at Instagram, TikTok, and everything else, people are promoting their very best moments in their lives. Yet, when we think about someone with the Lamborghini, Ferrari or something like that.. "how's that guy got that car?" and we can't really relate to them. And it causes a disconnect between us and them. Instead, relational components that allow us to go and connect with others, comes from hardships, from the pain, from the trials and tribulations that we've been through. And by owning our own story, we're be able to go out there and connect with others, and so many people are too scared or don't know how to go out there and communicate that message in a way to go and connect with their audience, that they're missing the point and not they're not able to connect with their audience in a way were they're actually giving them to 'know, like, trust' and fall in love with them. When someone falls inlove with you, they're either want to get married to you or do business with you. 4:23 Typical symptoms that clients do before reaching out to Leonard: For me personally, I talked a lot about my failures, my struggles,
Discover how to use your failure, mistakes, and vulnerabilities to fund success—the proven guide to building a powerful personal brand through the fearless admission of just being human Know how to gain more career success, respect, and a powerful digital presence by being your natural, flawed self instead of pretending to be perfect Learn why exposure is important and how it cultivates more durable connections than any polished persona can Resources/Links: http://surpassyoursuccess.com/quiz Summary Leonard Kim is the author of Ditch the Act: Reveal the Surprising Power of the Real You for Greater Success. His TEDx Talk, Why You Should Let Your Fears Guide You, has been internationally recognized as one of the best TED Talks by Forbes, Inc. Magazine and Mashable. In this episode, Leonard shares how he helps people to really realize the exact things needed to go out there and achieve that success. Check out these episode highlights: 01:18 – Leonard's ideal client: my ideal client is probably going to be a coach or a consultant who is making about 50 to 100 grand right now. 01:56 – Problem he helps solve: Helps people to really realize the exact things needed to go out there and achieve that success. 02:56 – Typical symptoms that clients do before reaching out to Leonard: Most people do is they try to create this airbrushed life, it's like the Instagram lifestyle let's show how great I am. Let's show how amazing I am.' 05:30 – Common mistakes people make when trying to solve that problem: Let's say you see John Maxwell and you're a John Maxwell coach, or you see Tony Robbins and you're like, I want to be like this person, or Oprah, or whoever it is. These people are like 17, 25 years into building their personal brand. And then if I go and copy someone that's stage 17, and I skipped stage one through 16, guess what, it's just not going to go and connect with people. So, you have to start at the very beginning and start at your roots and build out your bio as thoroughly as possible. 06:18 – Leonard's Valuable Free Action(VFA):You can work your way up to sharing the biggest struggles ever, like maybe losing a client, losing a business, losing a spouse, and losing something huge, which is going to drive the deepest connections with your audience. Get millions of people to go out there and see you. And then go drive traffic and then more conversions to your particular coaching or consulting business. 06:28 – Leonard's Valuable Free Resource(VFR): hhttp://surpassyoursuccess.com/quiz 07:32 – Q: "Where should you start to showcase the whole self?" A: One thing that you should really focus on is starting at the very beginning, which is your bio. Your bio is going to be the most important thing in the world and what your bio needs to do is connect with people, it needs to make them feel emotions towards you and it needs to be relatable. So that means go and describe everything that you've ever gone through in life and get it Tweetable Takeaways from this Episode: Info about our correspondent host: Travis has a background in sales, marketing, and strategy, and left the corporate world several years ago to start his own agency. As a copywriter by trade, his biggest skill is putting the right words, in front of the right people, at the right time. Travis has developed go-to-market strategies for grassroots apps to Fortune 500 and helped optimize up to $50k per day in Facebook Ad spend for one of the biggest startups in Asia. Transcript (Note,
Today I'm sitting down with personal branding expert and Ditch The Act author Leonard Kim. Listen in as Leonard reveals why we need to stop living “photoshopped” lives and how to start letting humanity back into our lives and businesses. We also explore his five levels of “exposure” and how to level up our transparency in life and online.
Leonard Kim is a marketer who wins a lot of awards despite being a self-described expert at failing. But failing can't be the only thing he is good at since Fortune 500 companies, NYT bestselling authors and venture capitalists, book publishers like McGraw-Hill Business, large media publications like Forbes, CMO, Fast Company, Fortune, Adweek, Entrepreneur, and hundreds of others, and more than 500,000 followers think otherwise.Leonard was raised by his grandparents, of which his grandfather, Robert L. Landis, was an all American hero who served in the United States Air Force, fought in three wars and retired from both the Military and Armco (AK Steel), the biggest steel manufacturer in the United States.Leonard's story began in 2010. He stopped paying his electricity bill for six months, had to shower in the dark, then was served an eviction notice. He thought he would spend the rest of his days living under a bridge until he called his mother who then called his grandmother, about how Leonard was about to be homeless. Surprisingly his grandmother took him back in (even though she originally disowned him when he was 16).According to his TEDx Talk, Why You Should Let Your Fears Guide You (recognized as a top TED Talk by Inc., Forbes and Mashable), by the end of 2011, Leonard was so fed up with constantly failing year after year, that he wanted to end it all. Luckily for us, that didn't happen. That's because sharing these struggles and hardships is what led his content to being read over 14 million times, while either touching or inspiring the lives of people all across the world.One thing Leonard does extremely well is within the niches of marketing people and professional development, most commonly referred to as personal branding. He holds workshops at companies, speaks at conferences, works hands-on with executives and entrepreneurs who run 8 figure+ businesses, provides consulting and teaches his craft through online courses.Leonard also coauthored a book with his business partner at InfluenceTree, Ryan Foland, called Ditch the Act: Reveal the Surprising Power of the Real You for Greater Success and runs a weekly radio show called Grow Your Influence Tree, where he does free personal brand consulting live on the air.What brought Leonard to where he is today is a mixture of transparency, vulnerability and being his true, authentic self. So many people talk about the importance of these things, but how many people really know how to implement it, let alone teach others how to do it? Leonard does, and he shares the steps through two formulas:Book: The eight-step brand process teaches readers how to own and expose who they truly are, form meaningful relationships that move the needle and ultimately, uncover the greatness that already exists from within, to stack successWorkshops and Courses: The four V's teach attendees how to claim their vision, discover their voice, turn up the volume and command validationLeonard lives in Los Angeles with his beautiful wife Angie (who after one year of meeting him, is now heavily invested in growing her personal brand) and their very lovable chihuahua, Roo, who loves to eat peanut butter and bananas.P.S. As people are only great at two to three different things in life, whatever you do, do not take any advice that Leonard provides on how to diet (because he eats too many cookies and cupcakes) and on how to save money (because he is often seen indulging too much at the Viceroy Hotel in New York).Website: LeonardKim.comBook: DitchTheAct.comPlease do NOT hesitate to reach out to me for any reason on LinkedIn, Instagram, or via email mark@vudream.comLinkedIn - https://www.linkedin.com/in/mark-metry/Instagram - https://www.instagram.com/markmetry/Twitter - https://twitter.com/markymetryMedium - https://medium.com/@markymetryFacebook - https://www.facebook.com/Humans.2.0.PodcastMark Metry - https://www.markmetry.com/Humans 2.0 Twitter - https://twitter.com/Humans2Podcast
The Brand Journalism Advantage Podcast With Phoebe Chongchua
An online personal brand is vital to your success whether you're an entrepreneur or an employee. Find out why your personal brand matters and how it creates social proof. Leonard Kim shares his top tips. See the show notes.
Today's Guest In this episode you will learn about connecting with people in a real way through the internet. Leonard Kim is an expert in marketing and personal branding. This is the 112th session of Smart Brand Marketing. MY BIGGEST TAKEAWAY: The best way to think of content on social media is the stories you […] The post SBM 112: Ditch the Act and Tell the Personal Stories You're Scared to Share with Leonard Kim appeared first on The Smart Brand Marketing Podcast: Online Business | Content Marketing | SEO | Sales | Lifestyle Design.
Today's episode features Leonard Kim, recognized by Forbes as a Top Marketing Influencer, Inc. Magazine as a Top Digital Marketer and Top Youth Marketer and by Entrepreneur as a Top Personal Branding Expert. Adweek recognized him as one of their Socially Strong Entrepreneurs Every VC Should Be Following. Leonard went from being almost homeless to becoming a personal branding expert whose content has been read over 10 million times. He has amassed a social media following of well over 500,000 people. He's been featured in a huge list of publications, including Mashable, Inc, Entrepreneur, Forbes, Fortune and more.Leonard is managing partner of InfluenceTree. At InfluenceTree, Leonard and his team teach you how to build your brand, get featured in publications and grow your social media following.Leonard Kim's TEDx Talk, Why You Should Let Your Fears Guide You, has been internationally recognized as one of the best TED Talks by Forbes and Inc. Magazine.Humans 2.0 Podcast Questions:2:15 - How do you spend your time here on Planet Earth?2:40 - What is Leonard Kim's, Origin Story?5:00 - What were you thinking when you got your eviction notice?5:25 - What triggered your moment of self-actualization to change your life?7:20 - Leonard's Terrific Self Awareness Activity - Colored Sticky Notes 9:50 - What was the most meaningful failure/event you encountered?12:30 - Self Identity and Relationships13:50 - What does it take to become the world's greatest marketer?20:10 - How to become an Industry LeaderIf you would like more information on Leonard Kim please check out the following links below:Leonard's Site - http://leonardkim.com/Leonard's LinkedIn - https://www.linkedin.com/in/mrleonardkim/Leonard's Twitter - https://twitter.com/MrLeonardKimLeonard's FB - https://www.facebook.com/LeonardKim/Leonard's TED Talk - https://www.youtube.com/watch?v=MrIWL17KHS0Humans 2.0 Twitter - https://twitter.com/Humans2PodcastTwitter - https://twitter.com/markymetryMedium - https://medium.com/@markymetryFacebook - https://www.facebook.com/mark.metry.9Instagram - https://www.instagram.com/markmetry/LinkedIn - https://www.linkedin.com/in/mark-metry/Mark Metry - https://www.markmetry.com/
The Motivational Voice Podcast | Motivation, Resilience and Life Skills
How do you brand yourself or your company? In this episode, I interview Leonard Kim, brand strategist and marketing strategy expert. Leonard shares tips on how to build your brand and provides useful information on the best way to approach your brand strategy. Branding can be useful to anyone looking to present themselves in a professional manner and can be personal or professional in nature.