Connect the Dots Podcast

Sometimes we're just too close to what we do. Sometimes we need someone else to bring to our attention when we're using jargon. Sometimes that happens to me.  This was one of those sometimes.  I had someone recently say "What are talking about when you say short form vs long form?" And it hit me:  I've been using language that most people don't understand.  So today's the day to clarify that. In this episode, I review the difference between short form videos and long form videos. I also share why I disagree with Google. And I make up my own term.  Follow my podcast or SUBSCRIBE on YouTube @VickiONeill To register for your strategy session, click this link:  https://www.vickioneill.com/strategy

Being new to creating video is no different than being new to starting your own business.  Well, maybe it's a little different.  Creating videos with YOU as the brand - or face of the business - means being vulnerable. That's hard for most of us.  And when we're vulnerable and not sure what or how to create a video mistakes are bound to happen.  The good news is - each is easily correctable! Here are the 3 mistakes I often see new video creators make. Listen to the episode to learn how to correct each one.  They don't look at the camera - they look at their reflection. They are monotone. They create one, long, continuous video (especially the long form videos) Do any of these sound (or look) familiar to you? If you are making any of these - or know someone who is - listen to or share this episode.  Even if you're experienced, #3 will be a good listen. For more video tips, content ideas, how-to's and information on creating videos for your business, SUBSCRIBE to my YouTube Channel. Use the new feature and search for my handle name:  @vickioneill You can also follow me on LinkedIn for the same content plus networking.  If you want to get started with video but don't know where to begin or what type of videos to create, take my Video Creator Quiz to discover your Creator Archetype: https://www.vickioneill.com/quiz

What should you be tracking when it comes to video metrics? Host Vicki O'Neill breaks down the video metrics you need to track to increase brand awreness, engagement, conversions and sales. She also gives tips on how to increase each metric if you aren't achieving your video content goals. The link Vicki mentions to sign-up for the 90-minute strategy session is: https://www.vickioneill.com/strategy Share this podcast with someone who's creating videos and struggling with getting views, engagement, conversions and sales.  If you're new here and want more video content, tips, how-to's and inspiration for creating video content across multiple platforms, follow Vicki on YouTube, LinkedIn, Instagram and TikTok. 

Have you ever heard someone say "I don't even know where to start!" when it comes to creating videos for their business?  Maybe it's you who's been saying that.  If it's you or someone you know, this episode is the place to start.  In this episode I review 5 videos every business needs to attract and keep their ideal customers. I share 2 ideas for each of the 5 steps from know, like, trust and buy as well as handling objections.  These videos give you the 'hook' ideas which can also be title names. You can always refer to one of my finding topic ideas resources as well like what I shared in this video: https://www.tiktok.com/t/ZTRQWdhuA/ The links mentioned in this video are: 90-Minute Video Strategy Session with Vicki O'Neill https://www.vickioneill.com/strategy Discover your Video Creator Archetype https://www.vickioneill.com/quiz Business Coach, Krista Mollion on LinkedIn https://www.linkedin.com/in/kristamollion/ FOLLOW and SHARE!

A video strategy - whether you're just getting started with video or want to take your videos to the next level - requires planning. "If you find yourself reacting, you haven't invested enough time in planning." Planning starts with creating goals - SMART Goals. Smart goals are: specific, measurable, achievable, relevant and time-bound.  In this episode of Connect the Dots, I walk through an example of a generic video goal vs. a specific video goal.  If you want to create videos with a purpose, listen to this episode.  Schedule your 90-Minute Video Strategy session with Vicki O'Neill here: https://www.vickioneill.com/strategy

The biggest thing 59% of marketers say is missing from a higher ROI with their videos is a video strategy.  It's not surprising that video ROI is lackluster if no strategy is in place.  The key to any success - in business, sales or life - is having a plan or strategy that takes you from where you are to where you want to go.  The more detailed and more inclusive of all who are involved along the way encourages others to help you get to where you want to go.  A video marketing strategy isn't any different.  This week's podcast episode talks about the stats, what's needed, examples and next steps.  Be sure to subscribe or follow me wherever you listen to podcasts and if you want to follow along with the videos I'm creating now through the end of November 2022, subscribe to my YouTube channel: https://www.youtube.com/vickioneill

Video continues to grow in importance from creating brand awareness to user generated content.  There isn't any other form of media that attracts, entices, engages and converts at the rate video does.  More businesses are realizing the power of video in attracting new clients, keeping existing clients and even existing clients attracting new clients.  Those business leaders who already use video in their marketing are already seeing the value and the ROI of video in their marketing content. The question now is do you?  Follow along with this podcast as I reveal more video strategies that will help you ramp up your video creation into the new year. Video should 'snap' into any existing marketing - you might just have to flip your perspective to see how it works.  I'll show you through this podcast, my videos on YouTube Shorts, Instagram Reels and TikTok.  Are you following me? If not, my profile is @vickioneill on YouTube and Instagram and it's @vickioneill4 on TikTok.  Don't be shy. When you connect, send me a DM that you listened to Connect the Dots! For all my social channels, email and how to work together, go to my website at www.vickioneill.com/card

Marketing is the lifeline to your business. Why would you want to cut it? The worst thing you can do during a recession is cut your marketing. This practice goes back decades. There's proof that when a business cuts marketing, the sales and customers decline.  If you need to make cost cuts in your business, make smaller cuts across the board. Give your business (and employees) the opportunity to thrive as much as possible during the downturns.  Video simplicity - it may seem like an oxymoron, but its really not.  Keep your holiday chaos out of the business this year. I'm inviting you to send me your videos to convert to content that you can use throughout the holidays and beyond.  How? Send me a DM on LinkedIn, TikTok or Instagram with the words VIDEO SIMPLICITY and we'll take it from there.  I'm in the business of making your work life simple.  I will save you you time, anxiety, frustration and reduce the chaos in your business.  Go to https://www.vickioneill.com/card and choose your method of communicating!  The two links I mentioned: Me on my Marketing Rant/Soapbox Episode #145 https://connectthedots.libsyn.com/the-worst-thing-you-can-do-right-now-cut-marketing Recession Proof Your Business https://youtu.be/C38-2oEC-hM  REMINDER:  Leave a review for this podcast on whichever platform you're listening on!

In this episode of Connect the Dots, Vicki O'Neill reviews the highlights from episode 127 - 150.  Topics range from what video marketing is and why it's important to TikTok being the new search engine to a guest interview with a local photographer and a SPECIAL 5-part SERIES with a storyteller (to review how storytelling works in marketing and the various components to make it work for you in your business).  The links mentioned in this episode: Discover your Video Creator Type: https://vickioneill.com/quiz Get Your Video Strategy Mapped for Holiday Sales and into Q1: https://vickioneill.com/strategy  Vicki on TikTok:  https://www.tiktok.com/@vickioneill4 

You can plan, get everyone involved, set goals and still not have everything go as planned - including meeting the goals you set. In this final part of a 5-part SPECIAL series, Theresa Francomacaro and I review the marketing audit, evaluate why the results we anticipated didn't come to fruition and next steps for Why Story Works. All links mentioned in this episode as well as the other 4 are included in the show notes for this episode which is episode #150 of Connect the Dots at https://www.vickioneill.com/part5 Grab your spot for a 90-minute VIDEO MARKETING STRATEGY session and get your video in place before the holiday chaos, end of year craziness and New Year's resolutions are upon us.  By the end of this 90-minutes with me, you'll have a complete video marketing strategy that will give you topics, platforms, hooks and CTAs that will get you more visibility, conversion and the ultimate goal - SALES.  To secure a limited spot for yourself, apply at https://www.vickioneill.com/strategy

Vicki O'Neill collaborates with Theresa Francomacaro in this special 5-part series of Connect the Dots. Theresa is a Seattle, Washington-based Business Storyteller and Executive Coach. In this episode, Theresa reviews the 6 story arcs you can use in any story and how each one can be told to end a story as a success or a failure. The most common story arc we are all familiar with is the Cinderella story - or the winner, winner, chicken dinner (W) approach. Listen to hear more about this.   The other story arcs include: 1. Person in a Hole 2. Rags to Riches 3. Riches to Rags 4. Riches to Rags to Riches 5. Riches to Rags to Riches to Rags 6. Riches to Rags to Riches to Rags to Riches (Cinderella Story or the W for a win) The links mentioned can be found at: https://www.vickioneill.com/holygrail

In Part 3 of this 5-part series, Theresa dives into the 5 neurological responses to any good story. People needs stories to connect with other people and to build relationships. Theresa reviews how stories have "messy middles" which is what really connects us. It's the experience and how it all comes back to a circle. She demonstrates this with her 'messy middle' ball. Story prompts that remind us we need to bring the story nuggets to the surface. Having people who are in your corner – and the messy middle – is why it's so important to have people in your tribe, those who have your back and will be genuinely honest, but kind, with you and your work.  The people who you know, like and trust are those you are drawn to - and vice versa.  Be the magnet. Stories are what make us unique. Things to think about how you're unique: What do people say I do better than anyone else/ If I had a theme song, what would it be? What's my methodology? All of the neurological responses can be using throughout marketing and storytelling - and most affectively in video.  To work with video and get your video marketing strategy done in 90-minutes, apply here:  https://www.vickioneill.com/strategy To access the downloadable documents mentioned and to connect with Theresa, all links are accessible via the show notes at https://www.vickioneill.com/theresa-francomacaro-vicki-oneill-part-3 

In this episode of Connect the Dots, I do a marketing audit of Theresa Francomacaro's website Why Story Works and her LinkedIn personal profile.  The intent is to identify opportunities to help her promote her services while moving closer to 3 of her business goals.  I share my screen as I review both digital assets. The Video may be better for clarification on details reviewed. You can access via YouTube here: https://youtu.be/1fOojlKmbUQ To discover your Video Creator Type:  https://www.vickioneill.com/quiz

Stories connect people whether its in business or in our personal lives. When Theresa Francomacaro and I connected, it was during Covid in 2020 and we were both working from home. We were introduced through a mutual LinkedIn contact and formed a quick bond. Through the trials and tribulations of how life and business changed during Covid, the emotional roller coaster of being forced to pivot your business from 90% in-person activities to 100% online requires an expansion of your close knit network. That's where I come in. Theresa and I talk about how Rapport Opens the Door to connections, expanding opportunities and business ventures. And, yes, she shares stories (quite a few really good ones, too!) If you want someone in your corner who will help you craft and tell your unique stories, listen to this episode. Theresa also has a special offer for listeners and viewers of this series. All links mentioned are in the show notes which you can access here: https://www.vickioneill.com/rapport Be sure to subscribe or follow on your favorite audio listening platform and get access to additional resources and opportunities that will help you tell your unique stories and help build your business through Rapport. 

We've all heard it. "We gotta cut somewhere!" "We need to hit our margins. Cut marketing!" "Marketing's just an expense anyway. If we need to cut somewhere, let's cut marketing." Do any of these sound familiar?  Even if you haven't been the one making the decision, you've likely heard someone else say this.  And what happened during the recession and AFTER the recession? I haven't heard or read any positive stories about 'Hey Company ABC cut their marketing budget and hit record breaking sales numbers during the recession!" Have you?  If you have, please share it with me. I need to a new perspective on this constant cookie cutter response anyway. Anyway....this week is a short episode so go ahead and click play, enjoy and if we aren't connected on LinkedIn, let's change that - and start a debate or conversation on this topic.  https://www.linkedin.com/in/vickioneill

Have you been wondering why you should be on TikTok?  Afterall, there are so many people talking about it - but you just don't "get" what the big deal is.  Isn't it just a bunch of teenagers dancing and lip syncing?  No, not it's not.  There are professional, serious and non-dancing creators on TikTok, too. Those are the people I work with :)  And the number of professional creators continues to rise!  The question now is:  are you going to be the first in your industry to start creating videos on TikTok - and attract prospects away from your competitors?  The decision is yours! I'm here when you're ready to take that first step.  I share TikTok stats and reasons why and how you should be creating videos on TikTok (I mean, who can't create a 6 second video - even off camera?!) If you want to follow me and see how I'm doing it - on and off camera - and learn tips and tricks with how to use TikTok (and Instagram Reels and YouTube Shorts), here are my links to follow me: https://www.tiktok.com/@vickioneill4 https://www.instagram.com/vickioneill/  https://youtube.com/vickioneill  Comment on a video with a question or send me a DM with a question. I'm here to help you create short form video content on the platform you choose.

Do you ever sit and wonder what your next post should be about or the title of your video or next podcast episode?  I've been there! And it's daunting to sit there and spin your wheels on all the ideas you have floating around your mind.  The 5 resources I review in episode #143 of Connect the Dots will help you connect the dots between your marketing and sales more effectively (and faster!).  People like relevance and creativity - these resources accomplish both AND in abundance.  The 5 resources shared are: 1. Google Incognito 2. Magazine covers 3. Answer the Public 4. Social media (platform research, trends and hashtags) 5. Portent Idea Generator Like, share and leave a review!

Even if you haven't started creating videos, listen to this episode to see the faux pas to avoid as you start your video marketing journey.  Whether you're in the US and in a recession or in a different country that's forecasting a recession (in 2022 or 2023), it's important to have your video marketing plan in place - as well as your back up plan.  In this week's episode of Connect the Dots, I review 3 common faux pas B2B companies make with video marketing - and how to avoid them (or course correct). The link mentioned can be accessed here:   https://www.vickioneill.com/quiz Leave a comment and share with someone who needs to hear this. 

The recession is officially upon us - the US has experienced two concurrent quarters of a negative GDP which is how we can officially say we're in a recession.  Most people go gloomy and have bad thoughts about a recession then start reacting - cutting marketing, cutting employees and indirectly cutting customers. No one talks about what you might consider - or do - before cutting, cutting and more cutting.  Instead, consider re-evaluting your business from a high level. Ask yourself:  what can I do to ride the wave of this recession so I can come out the other side better AND ahead of my competition?  In this episode of Connect the Dots, I review 3 things you can do right now and take steps toward keeping your business thriving even during a recession. Let's connect on LinkedIn if we aren't already:   https://www.linkedin.com/in/vickioneill/

The human eye can process 36,000 visual messages per hour.  It makes sense that this processing is so high and leads to why our attention spans are so short - and getting shorter. Video is the #1 form of media that the majority of people today prefer when looking for answers, solutions or to learn something new.  In this episode of Connect the Dots, Episode #140, I review 5 reasons why businesses need to use video marketing.  The other episode I mention is Episode #129 - What is Video Marketing and Why is it Important.  The link to register for the Confidence on Camera 90-Minute Workshop on 8/2/22 is here: https://www.vickioneill.com/videoworkshop Subscribe on your favorite platform. New episodes are released every Tuesday!

Leon McDonald is a Cincinnati Portrait Photographer who co-owns the Janellee Photography photo studio with his wife. In this episode of Connect the Dots, we discuss Leon's journey from age 5 when he first discovered his passion of photography through today and the 40 Over 40 project, which I participated in. Listen to this episode to gain more insights into Leon's favorite camera, favorite photo moment and plans with the 40 Over 40 project.  Leon's website: https://janelleephotography.com/ Leon's LinkedIn: https://www.linkedin.com/in/leonmcdonaldportraitbrandphotographer/ 90-Minute Video Workshop:  https://vickioneill.com/videoworkshop

The ultimate foundation for converting sales regardless of media is knowing who you serve - your target audience.  The second more important thing is where they spend time.  Where they spend time ultimately determines what type of media they interact with and what media options are available to you to reach them with.  Fortunately, all the social media platform allow video with different time and size restrictions.  The good thing is - creating videos that grab their attention and engage them to the point they want to continue watching or even better - talk with you! Having a solid, high value marketing strategy that includes video will set you up for the most success you can to achieving your marketing, sales and business goals.  If we aren't connected on LinkedIn already, let's change that! Send me a message and let me know you heard it on the podcast.  https://www.linkedin.com/in/vickioneill/

According to a June 17, 2022 article in Search Engine Journal, not only are users going to TikTok to search for information but they actually prefer it over Google. You might be asking why? Vicki reviews the reasons why as well as what you can do about it. Join the wait list for the upcoming short form video bootcamp which will include training on TikTok, Reels and Shorts.  Link to join:  https://www.vickioneill.com/shortform

There are 3 reasons every marketer and content creator should keep in mind with every asset published - and the main one is to create with the intention of repurposing.  What is repurposing anyway? Content repurposing is using the same piece of content or asset in another format and/or on another platform. This can be in pieces or in its entirety. The ultimate reason is to save time. The second reason is to reach a new audience. And who doesn't want that?! Connect with me on LinkedIn to see more on this topic and other content topics related mostly to video:  https://www.linkedin.com/in/vickioneill/

Short form video is here to stay and if you aren't already creating and consuming video content on TikTok, Instagram Reels and YouTube Shorts, you're missing out on a lot of potential clients.  These platforms are not just for kids or teenagers or young people. There are people of all ages, nationalities, backgrounds and business types.  Chances are high that the people you want to buy from you are already on these platforms - possibly consuming video from others in your industry (dare I say it - your competition!).  You can't turn the clocks back but you can start today with creating an account on at least one of these platforms.  Not sure where to start? I can help with that. I help clients like you create a video marketing strategy that works with and enhances their existing marketing efforts. My goal? To make you look like the coolest kid on the block (or coolest business in your industry). The link I mentioned to apply to work together: https://www.vickioneill.com/quiz 

In this week's epsiode of Connect the Dots, Vicki reviews the differences between short form videos and long form videos PLUS 5 factors every creator and marketer should consider to determine the best video approach to achieving a goal.  Connect with Vicki O'Neill on LinkedIn to continue learning about video in your marketing and how it can help you achieve better results.  Show notes are located here:  https://www.vickioneill.com/podcast.  This is Episode #134. 

In this episode, I break down a scenario where I create separate pieces of content from podcast to video to blog to social media and review the amount of time associated with each. Then I review how to drastically reduce your content creation from 8.5 hours to 2.5 hours by starting with video.  The link to access the Video Success Quiz is in the show notes are at http://www.connectthedotspodcast.com Ep #133 or can be accessed directly at:  https://www.vickioneill.com/quiz The quiz will provide a personalized plan for next steps you need to take in your video journey whether you're just starting out or need to get more time back in your business. 

Creating momentum in your business requires creating content consistently in the right place at the right time.  When this happens, you create momentum. Momentum is what's needed to attract, engage and convert your ideal customers.  Without it, you are more likely to miss out on sales opportunities and leave money on the table.  In this episode, I review Day 4 of my 5 Day Video Challenge and dive into the scientific side of habit forming.  Since this is a snapshot of the actual daily challenge in May 2022, I've created a Video Success Quiz that will give you a personalized plan of next steps for you in your business.  Go to the show notes on http://connectthedotspodcast.com Ep #132 or direct to https://www.vickioneill.com/quiz to get started.

In this episode, Vicki reviews her marketing framework and how video fits into it. If you're just getting started or already creating videos, you need to have a plan for video topics and content distribution. Listen to this episode and access the links mentioned in the show notes here:  https://www.vickioneill.com/podcast Ep #131. 

This week, Vicki shares a way for how she finds titles and intros for her videos. It's one of the various tools she uses and teaches clients in finding content forever (12 months and beyond!).  This is also a portion of Day 2 from the 5 Day Video Challenge.  Be sure to subscribe to Vicki's YouTube channel to catch additional videos she's adding each week for the foreseeable future.  All information can be found in the show notes at http://connectthedotspodcast.com Ep #130 

In episode 129 of Connect the Dots, Vicki shares part of Day 1 of her 5 day video challenge. She reviews video stats, what video marketing and why it's important to incorporate into your marketing strategy. Video plays an increasing role in connecting the dots between marketing and sales as well as from creating awareness to generating sales.  To work with Vicki and see how she can help you with your video marketing strategy, go to http://connectthedotspodcast.com and Ep #129 to connect with her.

If you want to see more of the content from the people already in your LinkedIn community, these 3 tips will help you get more and different content in your LinkedIn feed. Vicki O'Neill demonstrates each of these tips in a video which you can also access via the show notes page at https://www.vickioneill.com/podcast Ep #128

Video marketing continues to rise from the number of video creators, consumption and conversion whether on YouTube, TikTok or Instagram Reels.  If you are a solopreneur, entrepreneur or small business owner and haven't started creating video, you are missing out on a huge opportunity to gain new clients and increase revenue.  In this episode Vicki O'Neill reviews video stats, the power of video, video types, challenges with getting started with video and how using video can reach more of your target audience in more ways leading to an increasing in booked calendar appointments.  Join Vicki's 5-Day Video Challenge and take action. All links are included in the show notes at https://www.vickioneill.com/podcast Ep #127

Vicki O'Neill, host of the Connect the Dots podcast, reviews each of the episodes for #101 - #125. A highlight episode is a valuable resource to new listeners and those subscribers who are limited on time. The links to each of the highlights is included on the show notes page for this episode at vickioneill.com/podcast Ep #126. 

Where does video fit in to the sales funnel? And how can I make sure I create the right video for the right step in the customer journey? ​Those two questions are answered in this week's YouTube video and Connect the Dots podcast episode.  ​When it comes to video and the customer journey it starts with step 1 and knowing who your ideal customer is.  It's followed by step 2, 3 and 4 with the know, like and trust steps before someone will buy in step 5. Creating video to retain customers is also critical as the final step 6. Where video gets really interesting is when the sales funnel and customer journey aren't linear. That's when the fun begins! Join host Vicki O'Neill as she dives into video types throughout the sales funnel and customer journey. Download can be accessed via the show notes at https://www.vickioneill.com Ep #125

Mark Struczewski's obsession is to help YOU become a more productive version of yourself. Do you struggle with getting stuff done? Do you wish you had more time in a day? Are you sick and tired of being interrupted constantly? If you said YES to any of these, this is a MUST LISTEN to episode. Join Mark Struczewski aka Mister Productivity and Vicki O'Neill host of Connect the Dots as they discuss all things productive and more. Links mentioned are in the show notes at https://www.vickioneill.com Ep #124

In this week's episode, Vicki reviews why vanity metrics are valuable to a business, marketing strategy and ultimately sales.  Listen and share your questions, thoughts and inspiration on this topic by leaving comments on the video.  All links can be access via the show notes which can be found at https://www.vickioneill.com/podcast Ep 123

It sounds mysterious but is really quite simple.  Artificial Intelligence, or AI, is repetitive human behavior that's been automated through patterns of data over time.  This week Vicki reviews 3 ways artificial intelligence is already playing a critical role in video - whether you're creating, watching or both.  Watch and hear how it's explained in simple terms. The show notes and podcast mentioned are available in the show notes at:  https://www.vickioneill.com/podcast Ep #122

Vicki reviews the highlights from each day during the 5 day get started with video challenge. Topics covered include: Day 1: Overcoming Mindset Challenges Day 2: Tips for Getting Started with Video Day 3: The Importance of Creating Consistency Day 4: Video on Social Media Day 5: Topics to Get You Started with Video The REPLAYS are available until Monday, March 28, 2022. Check the show notes for the link at https://www.vickioneill.com/podcast Ep #121.

In this episode of Connect the Dots, I review the pros and cons of pre recorded, or edited, videos.  While there are similarities between live streaming and pre recorded videos, it's important to also understand the differences so you can make sure you're focusing your video marketing efforts in the best places to connect with your ideal customers.  Links and details are in the show notes at https://www.vickioneill.com Ep #120

Live streaming can seem terrifying to some people and welcoming to others.  Is there a right and wrong? Or is there just  a preference? Before you decide, listen to this episode where I review 3 pros and cons to live streaming on social media.  The video and link to join my 5-Day Video Challenge are in the show notes at https://www.vickioneill.com/podcast Ep #119

It's not about you. It's about them. Michelle J. Raymond, founder of Good Trading Co, author and global LinkedIn Company page expert shares why having a LinkedIn company page is critical for your brand, how to get started and the benefits to you, your company and your target audience.  Be sure to listen to the whole thing as there is value sprinkled throughout.  Links mentioned can be accessed via the show notes at https://www.vickioneill.com/podcast Ep #118

In this episode I review why it's important to get started with video today PLUS 3 topics that anyone with a phone and a record button can start creating today. Getting started with creating videos for your business isn't as hard as you might think. With your phone in hand and ready to press record, you realize you don't have anything to talk about. Sound familiar? Watch the video or listen to the podcast and you'll be creating videos as soon as the episode is over. REGISTER for my FREE 5 Day Getting Started with Video Challenge via the link in the show  notes:  https://www.vickioneill.com/podcast Ep #117

Ande Lyons, StartUp Life LIVE and 4x StartUp Founder joined Vicki O'Neill as guest on the Connect the Dots podcast. Ande shares her startup journey with each of the 4 startups, talks about the learnings and the critical gap she identified and educates founders on in her 2x weekly Live Streaming show StartUp Life LIVE. If you're a startup or wanting to start your own business, this is a MUST LISTEN to episode. Shows notes:  https://www.vickioneill.com/podcast Episode #116

Lead magnets serve various purposes including  connecting your ideal customers to you taking one step closer to buying from you, helping you build your email list and ultimately providing something of value. Whether you are helping to solve a problem, nurture your community or creating off-the-charts value, lead magnets are a critical component in business success.  To download the High Converting Lead Magnet Creation Toolkit:  https://www.vickioneill.com/lead-magnet-toolkit

Lisa Lickert, owner and president of EMI Network joins me for this episode of Connect the Dots. She shares nuances of creating marketing content with intent: it needs to serve a purpose and helps convert the micro moments to yes.  Join us in this fun, engaging and highly energetic conversation on all things content conversion and connecting the dots between marketing and sales. Show notes can be found:  https://www.vickioneill.com/podcast Episode #114.

In this episode Vicki O'Neill reviews the 4 pillars needed for an effective content marketing strategy, resources to get you started with creating your own eye-catching content for marketing, ideas for connecting the dots between online and offline content marketing as well as effective strategies that maximize your time, effort and budget in creating the best marketing content your target audience will love. To access links and resources:  https://www.vickioneill.com/podcast Episode 113

Host Vicki O'Neill has guest Gillian Whitney join her this week on Connect the Dots to talk about making videos, in particular on LinkedIn.  Gillian is a veteran marketer who focuses on helping entrepreneurs and small business owners with video to increase their brand visibility and connect better with their clients.  Join us in this conversation if you want to get started with video on LinkedIn. Links mentioned can be found via the show notes at https://www.vickioneill.com/podcast Episode #112. 

In this episode of Connect the Dots, reviewing YouTube analytics of a Small Channel provides inspiration to getting started PLUS the 7 MUST DO steps to getting started on YouTube.  Video is THE most viewed and engaged with media. If you've been a watcher and talked about getting started, this is the episode for you.  I take you behind the scenes of my small but mighty YouTube channel to show you the progress since being consistent in July 2020. I also review the 7 necessary steps to getting started.  Resources mentioned are in the show notes at https://www.vickioneill.com/podcast under episode #111.

Why YouTube is SO hard (and what to do about it) reviews the reasons why most people either don't start a YouTube channel or if they do, why they don't continue creating videos.  In this week's episode I review the top 2 reasons why people DON'T create videos for YouTube as well as how to get past the roadblock in 2022 and beyond.  You can view and download the resources mentioned https://www.vickioneill.com/podcast under Episode #110. 

Basic video editing skills for marketers are valuable because it helps you understand what's involved in the process so that you can create better video content for your community. As a 20+ year marketing and sales leader, I knew I didn't want to become a full-time video editor. I also knew that I needed to understand the basics in order to create better content. Little did I know that hiring a video editor would be a HUGE weight off my shoulders and allow me to focus on what I love most: creating helpful video content for you. Resources I mention can be found here:  https://www.vickioneill.com/podcast Ep 109