Podcasts about nails inc

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Latest podcast episodes about nails inc

Marketing in the Madness
Contentful Does Bake-off: Personalizing The Digital Experience

Marketing in the Madness

Play Episode Listen Later Apr 1, 2025 32:15


Send us a textWelcome to a special (and deliciously different) episode of Marketing in the Madness! This time, we're taking you behind the scenes of one of our most-loved events of 2024 — the Contentful Bake Off. Yes, you read that right. It's where digital marketing meets flour, frosting, and… personalising strategies.

HOW TO START UP by FF&M
Thea Green MBE, Nails.INC: How to generate sales overseas

HOW TO START UP by FF&M

Play Episode Listen Later Feb 11, 2025 34:51 Transcription Available


How to generate sales overseas?With only 11.9% of UK SMEs exporting their goods & services internationally, more support is needed to help businesses scale overseas. So, I wanted to hear from a founder who has generated millions in international sales. Thea Green MBE founded Nails.INC in 1999 at the age of 23 & has since revolutionised the UK nail care industry with her polishes & treatments. In 2013, Nails.INC was awarded a Queen's Award for Enterprise for international trade & today exports to over 20 countries. Keep listening to hear Thea's advice on how to get started with sales and then how to conquer exporting.Thea's advice: Concentrate on the customers' needsEnjoy working out what the next trend will beHave good PR when starting upFind the new angleIf you believe in it, you will be able to sell itKeep your standards highIt's easier to sell when there's a story to personalise the product and make it relevantListen to the customer and solve their problemsExcite the customerEngage with the customer and listen to themIt's essential to employ good sales peopleRenew your enthusiasm by concentrating on the aspects of the business you enjoyIt's helpful to consider your budget over the long termSales will be transformed when you become a brand; and when you do your first business overseasFF&M enables you to own your own PR & produces podcasts.Recorded, edited & published by Juliet Fallowfield, 2023 MD & Founder of PR & Communications consultancy for startups Fallow, Field & Mason.  Email us at hello@fallowfieldmason.com or DM us on instagram @fallowfieldmason. FF&M recommends: LastPass the password-keeping site that syncs between devices.Google Workspace is brilliant for small businessesBuzzsprout podcast 'how to' & hosting directoryCanva has proved invaluable for creating all the social media assets and audio bites.MUSIC CREDIT Funk Game Loop by Kevin MacLeod.  Link &  LicenceText us your questions for future founders. Plus we'd love to get your feedback, text in via Fan MailSupport the show

Outspoken Beauty
The Outspoken Review - Too Good To Be True Nail Polish? The Underwear of The Fragrance World & Beautifully Affordable Brows

Outspoken Beauty

Play Episode Listen Later Jan 28, 2025 16:00


It's time for your weekly Outspoken Review.In this episode I'm talking about:Why Tesco Whoosh saved the dayMy totally trashy Netflix addictionHonest thoughts about Dermalogica's new Multi-Vitamin Power Recovery CreamThe E.L.F brow pencil that I can't get enough ofThe pros and cons of the NARS Powermatte Lip PencilThe new Nails INC product that sounds too good to be true The fragrance that enhances all others in the most irresistible way.Hope you enjoy it Outspoken Beauties!

The Stace Oddity
Got to Be There

The Stace Oddity

Play Episode Listen Later Aug 29, 2023 16:39


New coffee recommendations, I was sick, The Harmonist, Soleluna, Gardenia, Olive and June, Nails Inc, Essie, beauty recommendations, Good Night

The English Wine Diaries
Lucy Hitchcock, Founder Partner in Wine – Episode 45

The English Wine Diaries

Play Episode Listen Later Mar 15, 2023 48:58


Joining me on today's episode of The English Wine Diaires podcast is wine enthusiast, entrepreneur and modern-day innovator, Lucy Hitchcock. Lucy is an e-commerce and branding consultant and the founder of Partner In Wine, a business born out of need ­– the need to avoid drinking warm rosé wine at all costs.  Partner In Wine was launched during lockdown in 2020 but it was when one of Lucy's TikTok videos racked up half a million views in 12 hours, that the business went viral, with sales increasing by 1,700 per cent in a single day. Since then the business has collaborated with Elizabeth Arden, Candy Kittens, Doughnut Time, Nails Inc, Mirabeau, is stocked in Selfridges and Liberty in London and Lucy's quirky social videos continue to entertain audiences across the globe.We talk about the highs and lows of starting a business from scratch, how social media is opening up a new audience to the wonders of wine and what innovation truly means. You can follow Lucy on Instagram @partnerinwine and @partnerinwineuk on TikTok.This episode of The English Wine Diaries is sponsored by Wickhams, The Great British Wine Merchant. Visit wickhamwine.co.uk to see their award-winning range of English wine with free deliver on orders over £40.Thanks for listening to The English Wine Diaries. If you enjoyed the podcast then please leave a rating or review, it helps boost our ratings and makes it easier for other people to find us. To find out who will be joining me next on the English Wine Diaries, follow @theenglishwinediaries on Instagram and for more regular English wine news and reviews, sign up to our newsletter at thesouthernquarter.co.uk.

Jazz Shapers sponsored by Mishcon De Reya
NAILS Inc British Beauty Brand Founder Thea Green MBE

Jazz Shapers sponsored by Mishcon De Reya

Play Episode Listen Later Oct 15, 2022 26:07


Thea Green MBE is the Founder of Nails INC, the British beauty brand. Thea joins Elliot to share her advice and experiences, from launching her first nail bar to growing a 4-brand business. Jazz Shapers in association with Mishcon de Reya broadcasts every Saturday at 9am, with a repeat on Monday at 5am, just before the Business Breakfast. Presented by broadcaster and Mishcon de Reya's Partner and Chief Brand Officer Elliot Moss, Jazz Shapers shares music from the risk takers, leaders and influencers of jazz, soul and blues, alongside interviews with their equivalent in the business world: entrepreneurs who have defined and shaped business categories and ways of operating, defying convention and have gone on to achieve great success. With more than 1000 people, Mishcon de Reya is an independent London-based law firm that serves an international community of clients. In their words: "We appreciate the privilege of sitting alongside our clients as a trusted advisor. Building strong personal connections to our clients and their businesses is important to us. It is for these reasons we say ‘It's business. But it's personal.'

Tony P. Oddcast
Creamy & Yellow

Tony P. Oddcast

Play Episode Listen Later Jun 22, 2022 13:12


Cheese-lovers can now wear their favorite dairy product on their fingertips, thanks to Velveeta and British nail polish brand Nails Inc. A limited-edition set of two cheese-scented polishes will cost cheese fanatics $15 on the Nails Inc. website. It includes two shades: "Finger Food," a bright red, and "La Dolce Velveeta," a creamy yellow color. Find everything Tony P at https://www.tonyphenderson.com Music: Greg Klyma https://www.klyma.com I hate the news. Like, really hate the news. It's mostly just politics, and death, and scare tactics. So I decided to create my own news show - for people like me who hate the news - with nothing but funny and wacky stories from around the world. I call it Tony P. Oddcast.

The Gay Guy and His Hag
EP 12: Heard-Depp Juror, Burger King Pride Promotion Fail, Oreganos, Velveeta Nail Polish, New Segment Stupid Reviews, Judgement Zone, Hag Corner

The Gay Guy and His Hag

Play Episode Listen Later Jun 17, 2022 61:37


On this weeks episode of The Gay Guy and His Hag, The Gay Guy and His Hag have hit a Perfect Dozen Episodes!!! A Juror from the Heard-Depp Trail Speaks to the Media. Amber is smacked down again and the Hag Loves it! Its Pride Month and Burger King Austria has a New Promotion!! Find out did it get Rainbows and Unicorns or did it flop like Amber Heard did when the Verdict was revealed!! The Hag tries to convince The Gay Guy to love Oreganos. Will he decide to love it?? Are you looking for a New Nail Polish and didn't get the Xbox OPI ones.....well Velveeta and Nails Inc have you covered. Bonus you get to smell like Velveeta Cheese!! The Gay Guy and His Hag reveal a New Segment......STUPID REVIEWS!!!! They will read stupid reviews people leave on products. Will a gavel get thrown in Judgement Zone??? Odds are YES it will. Then put on your Boll and Branch Lap Blanket & house shoes to slip on down to Hag Corner to see which inner Hag you are.

Gloss Angeles
The Brands Have Lost It (According to Us)

Gloss Angeles

Play Episode Listen Later Jun 14, 2022 45:49


On today's episode, we're talking about the fact that brands have gone overboard — nay, completely lost the plot — with some of these collaborations. From Velveeta's latest partnership with Nails Inc. to Fashion Nova's run at the beauty game, we're discussing why we perhaps the ideas have run dry. Things we're loving this week include Guide Beauty's partnership with Selma Blair and the incredible wig work on Stranger Things, c/o hair department head Sarah Hindsgaul. We'll dive into specifics, so tune in!Shop this episodeRead our stories:Britney's Wedding Makeup Breakdown via AllureSara's Review of WhatTheFoundation via Refinery29Eleven's Hair in Season 4 of Stranger Things is a Wig via AllureGlossAngelesPod.comhttps://linktr.ee/glossangelespodCALL US: 424-341-0426Shop products from our episodesJoin our FB Group: https://www.facebook.com/groups/glossangelespodcastInstagram: @glossangelspod, @kirbiejohnson, @saratanTwitter: @glossangelespod, @kirbiejohnson, @saratanEmail: glossangelespodcast@gmail.com See acast.com/privacy for privacy and opt-out information.

SHE 100.3 Flash Briefing
Tim The Tool Man is back, Brit is married, and your nails smell like cheese?

SHE 100.3 Flash Briefing

Play Episode Listen Later Jun 10, 2022 2:35


History Channel announced a show about iconic tools with Tim Allen and Richard Karn, Britney's ex Jason Alexander tried to crash her wedding, and Nails Inc and Velveeta released a cheese scented nail polish and stickers! What??

Big Promo Cast
Velveeta Scented Nails, KIND Summer Tour, Hitched By High Life - LIVE! Big Promo Cast Ep 117

Big Promo Cast

Play Episode Listen Later Jun 9, 2022 19:44


Ep 117 07-09-2022 This week Amber and Rich talk about Rich's new side hustle as an ordained minister, how Forever 21 is hitting their target, and fun marketing from Absolut. Every week we discuss marketing with swag, merch, apparel, and custom branded promotional products. Join us LIVE on Thursdays at noon eastern time. https://bigpromo.live/youtube https://fb.com/BigPromotions/live #bigpromotions #biggerfish #mybigpromo #bigpromoswag #swag #merch #promotionalproducts #podcast --- Use coupon code PRIDE for 5% off your order of $300.00 or more during JUNE 2022! Shop your swag at http://bigpromo.link​ --- This week's topics: Tostitos® Teams Up With Dan Levy to Ensure Fans Don't Miss the Good Stuff This Summer https://prn.to/3zufG7d Tostitos: Never miss out - YouTube https://bit.ly/3zp7Sn7 KIND | Healthy Snacks | Wholesome Granola Bars & Clusters | KIND Snacks https://bit.ly/3ts9uss Velveeta Releases Cheese-Scented Nail Polish from Nails Inc. | Food & Wine https://bit.ly/3QchtUh Nails.INC x VELVEETA Pinkies Out Polish Creamy Smooth Cheese Scented Nail Polish Duo https://bit.ly/3Qh4Mrs Barbie x Forever 21 https://bit.ly/3Oa2EzP Hitched by High Life | Miller High Life https://bit.ly/3aMMNZi Hitched By High Life - Congratulations https://bit.ly/39bYWH2 Hitched By High Life Ceremony Script https://bit.ly/3MEgDwC I'm an Ordained Minister! https://www.ulc.org/credentials/ordination-certificate-UmljaGFyZCBXYXluZSBHcmFoYW1eNi8zLzIwMjJebGFyZ2VeZnJlZV4,.jpg Absolut mixes cocktail personalities in biggest campaign in over a decade | Marketing Dive https://bit.ly/397zP86 World of Absolut Cocktails - YouTube https://bit.ly/3NxL2hj --- Equipment we like: Sony ZV-1 (affiliate link) - https://amzn.to/36LK8e2 Sony ZV-1 Vlogger Accessory Kit (affiliate link) - https://amzn.to/3mSNT72 Shure SM58 Microphone (affiliate link) - https://amzn.to/3axqoeW RODECaster Pro Production Studio - https://amzn.to/3rViinT Switchpod by Pat Flynn (affiliate link) - https://bigpromo.link/switchpod Elgato Stream Deck (affiliate link) - https://amzn.to/2S1CcNJ Software and services we like: Broadcasting with Ecamm Live v3.9 - get a trial now - https://bigpromo.live/ecamm Re-broadcasting with Restream (affiliate link) - https://bigpromo.live/restream This podcast is hosted on Captivate Dot FM - get a free 7 day trial here (affiliate link) - https://bigpromo.live/captivate Beef up your YouTube presence with Tubebuddy (affiliate link) - https://bigpromo.live/tubebuddy Use Jasper to create marketing copy with AI - https://bigpromo.live/jasper Elementor Wordpress Plugin (affiliate link) - https://bigpromo.link/elementor --- Links to this podcast https://bigpromo.link/podcast Sign up for our monthly newsletter https://bigpromo.link/news Big Promotions!

Blogosphere: Serious Influence
S5 Ep1: Series 5, episode 1: Melanie Kentish, Group Director of Influencers at Sky

Blogosphere: Serious Influence

Play Episode Listen Later May 30, 2022 55:37


Melanie Kentish is Group Director of Influencers Sky responsible for overseeing Entertainment, Cinema, Kids, Sports, VIP and products. Mel is a veteran in the space with over 15 years experience working in the field and has consulted for many brands such as Samsung, Sony, Nails Inc, Kelloggs, GAP, Rolls-Royce and Boots. Most recently, she's most well known for the launch of Sky Glass, which saw over 200 creators produce over 3000 pieces of content.

Have You Got 5 Minutes?
When Brands Collaborate and The Business of Magazines

Have You Got 5 Minutes?

Play Episode Listen Later Sep 28, 2021 19:13


In this episode, we talk about great brand collaborations and why they've worked. What to consider for your audience and why it may be a good idea to think to vet who you're partnering with.    For our 5 minutes,  we talk about the business of magazines publishing. The sector has suffered over the past decade with many titles closing and others being absorbed by larger media houses and now Condé Nast, one of the largest and oldest announcing that it will make many of its titles global seeing restructures and layoffs. What is next for the business of glossies?   Enjoy a Coke with Smeg This Year - This Year - Celebrate “Unity”  https://www.smeg.com/us/special-products/coca-cola  Diet Coke teams up with Nails Inc to launch collection https://www.marketingweek.com/diet-coke-teams-up-with-nails-inc-to-launch-collection/  Saweetie Says Her New Partnership With McDonald's Was A 'Match Made In Heaven' https://www.forbes.com/sites/raquelharris/2021/08/12/saweetie-says-her-new-partnership-with-mcdonalds-was-a-match-made-in-heaven/?sh=3fcf72863eec  Justin Bieber's second Crocs collab drops today—here's what you need to know https://eu.usatoday.com/story/tech/reviewedcom/2021/03/15/justin-bieber-crocs-second-collaboration-where-and-how-buy/4698373001/ Adidas Originals x TFL are releasing 10 new shoes inspired by the London Underground https://www.standard.co.uk/insider/fashion/adidas-originals-x-tfl-trainers-london-underground-sneakers-a4002916.html H&M's best designer collaborations https://www.harpersbazaar.com/uk/fashion/fashion-news/news/g23095/hms-best-designer-collaborations/  Diageo to acquire Aviation Gin and Davos Brands  https://www.diageo.com/en/news-and-media/press-releases/diageo-to-acquire-aviation-gin-and-davos-brands/ Primark Cares, featuring Disney https://www.primark.com/en-us/primark-cares-featuring-disney  Netflix lands golden ticket by buying Roald Dahl estate https://www.bbc.co.uk/news/entertainment-arts-58648566  Disney buys Star Wars maker Lucasfilm from George Lucas https://www.bbc.co.uk/news/business-20146942  Ten years of the Times digital paywall: How Murdoch's 'big gamble' paid off https://www.pressgazette.co.uk/ten-years-of-the-times-digital-paywall-how-murdochs-big-gamble-paid-off/  Times and Sunday Times readership falls after paywall https://www.bbc.co.uk/news/uk-11671984  Hearst acquires rights to Elle and Red magazines from Legardere https://www.thedrum.com/news/2011/03/29/hearst-acquires-rights-elle-and-red-magazines-legardere  Condé Nast Global Merger Puts Jobs at Risk https://www.businessoffashion.com/news/media/conde-nast-global-merger-puts-jobs-at-risk  Former EMPIRE Editor in Chief Terri White on why she left the best job in magazines https://voices.media/former-empire-editor-chief-terri-white-left-best-job-magazines/  Allbright: Anna Jones in conversation with Vanessa Kingori of British Vogue https://www.instagram.com/tv/CCEIFcLnW3u/  Women's Health Live Virtual https://www.hearst.co.uk/case-studies/womens-health-live-virtual  Hearst UK launches new Women's Health Live Festival https://www.fipp.com/news/hearst-uk-launches-whlf/  Stylist Live https://www.stylist.co.uk/stylistlive  Black Ballad Seedrs crowdfunding page https://www.seedrs.com/black-ballad  Daily Telegraph plans to link journalists' pay with article popularity https://www.theguardian.com/media/2021/mar/15/daily-telegraph-plans-link-journalists-pay-article-popularity  Wessenden MediaFutures stats https://whatsnewinpublishing.com/magazines-still-have-a-future-but-its-very-different-from-their-past/    Season 2 of Have You Got 5 Minutes? Is hosted by Harriet Small and Rebecca Roberts, produced by Dave Musson, Mustard Yellow Media, and brought to in partnership with Nextdoor. Nextdoor is the neighbourhood app used by 1 in 7 households in the UK. For more information Twitter: @Nextdoor_UK Website:  https://nextdoor.co.uk/    Follow us on Instagram @HYG5MPod    Find Rebecca:  Twitter: https://twitter.com/rebecca7roberts https://twitter.com/threadandfable   Linkedin: Rebecca Roberts  Website: https://threadandfable.com/ Podcast: The Hear It podcast    Find Harriet: Twitter: https://twitter.com/HarrietSmallies   Linkedin: Harriet Small Website: https://www.commsoveracoffee.com/ 

GivePenny Jolly Good Show
S2 E5 - Students go digital, rainforests & nail varnish, Strava for dogs and Challenge 13.

GivePenny Jolly Good Show

Play Episode Listen Later Jun 19, 2020 38:58


In this week’s episode Lee has a voice transplant and Emma and Simon host a special guest. The team discuss Organised Fun, The Student Opportunities Conference, Nails Inc and The Rainforest Trust. We also talk payments processing (it’s better than it sounds!), tree planting and host Michael Hodges from St Oswald’s to discuss their response to the Great North Run being cancelled in ‘Virtualise This’.

Inside QVC
Ep11 Thea Green

Inside QVC

Play Episode Listen Later Dec 1, 2019 36:04


Will Gowing chats to Thea Green MBE, founder & CEO of Nails Inc and Incredible Cosmetics. Will talks to Thea about becoming a successful entrepreneur at a young age, what made her bring the nail bar concept to the UK, the challenges of sourcing funds for a new brand and how she stays ahead of the competition.

Save me, Patch!
#3: Даша Мещерякова, нейл-дизайнер, мастер маникюра

Save me, Patch!

Play Episode Listen Later Oct 23, 2019 68:07


В этот раз мы решили отказаться от новостей в начале подкаста (пишите нам — вернуть их или не стоит) в пользу интервью с экспертом. И сегодня у нас в гостях... Даша Мещерякова, мастер по маникюру и нейл-дизайнер. Мы поговорили о гель-лаке, сколько его можно носить и как его правильно (!) снимать, как ухаживать за ногтевой пластиной, о том, как распознать не самого образованного мастера по маникюру и многом другом. Задавайте вопросы нашим экспертам в Инстаграме подкаста — @savemepatch. И, конечно, энджой! ——————— В этом эпизоде мы упоминали: ⁃ Бренды средств для ногтей: One Nail, CND, OPI, Smith & Cult, Nails INC; ⁃ Ремовер для кутикулы Instant Cuticle Remover от Sally Hansen; ⁃ Воск для ногтей Cuticle Care от Badger (продаётся на iHerb); ⁃ Бесспиртовой очиститель для кистей от Esti; ⁃ Бальзам для губ Aniball Pineapple; ⁃ Несмываемый кондиционер Knot Today Natural Leave-In / Detangler от Kinky Curly; ⁃ Скраб для тела №215 Grapefruit Leaf, L:A Bruket.

Vox Markets Originals
Business Lives | Thea Green, Creating New Consumer Habits In A Saturated Market

Vox Markets Originals

Play Episode Listen Later Aug 14, 2018 24:48


On Business Lives today, we welcome the founder of Nails Inc, Thea Green. Thea launched the business 15 years ago when she was 23 years old, and has since grown the company into the UK’s #1 nail bar chain. In the podcast episode, the former Tatler Fashion Editor speaks about how she was able to grow the company in a saturated market by looking at consumer habits in order to drive new trends. https://www.voxmarkets.co.uk

At Home With...
S2 Ep 3: THEA GREEN MBE - Founder & Director of Nails Inc.

At Home With...

Play Episode Listen Later Jul 17, 2018 41:02


A lady that changed the beauty industry forever. Not too long ago getting your nails done was a rare treat, but when Thea Green returned from a trip to New York at just 23 years old, she brought the American culture of regular manicures to the UK and now has over 60 Nail Bars. Thea persuaded a population obsessed with French Manicures to embrace colour and now has over 100 shades in the Nails Inc collection! No longer limited to polishes, Thea has created an empire with make up brand ‘INC.redible’ and a range of sheet masks with ‘Face Inc.’ In 2011 she was appointed Member of the Order of the British Empire (MBE) in the Queen’s Birthday Honours and from the comfort of her own sofa gave us her top tips for both perfect nails and building your own killer brand. See acast.com/privacy for privacy and opt-out information.

SheerLuxe Podcast
SheerLuxe Success Stories: Thea Green, Founder Of Nails Inc

SheerLuxe Podcast

Play Episode Listen Later Mar 22, 2018 36:01


In this week’s episode, Georgie Coleridge Cole is joined by Thea Green, founder of cult beauty brand Nails Inc.Fifteen years ago, Thea Green was Fashion Editor of Tatler at just 23 years old. It was in NYC when travelling with the magazine that she saw a gap in the UK market – professional, high-quality, cool manicures for time-poor, style-savvy women.Nails Inc was born and today is one of the world’s leading nail care brands, known and loved for their catwalk colour, innovative product launches, and clever brand partners from Alexa Chung to Victoria Beckham. You’ll be familiar with their bestselling shades such as Porchester Square and Mayfair Lane, but listen on to find out where and how it all began… THEA SHARES:How to become a fashion editor at 23The power of QVCGetting the work/life balance rightHer role in the business todayAnd more… See acast.com/privacy for privacy and opt-out information.

WRLWNDradio
112 | Tech at your fingertips and brain signals to aid driving

WRLWNDradio

Play Episode Listen Later Jan 5, 2018 10:39


  In this first episode of 2018, Marcello Sukhdeo talks about the world’s first ever tech nail which works as a phone, self-repairing screens can become a reality soon and a new technology from Nissan that uses signals from the driver's brain to aid in driving.   Show Notes:  According to report published in the journal Science, a research team has created a glass from a low-weight polymer that is able to re-bind cracks when pushed together by hand. This can also work at room temperature.  Nail wearable  In collaboration with inventor Sean Miles and beauty brand Nails Inc., the Mobile Nail is a new wearable that contains embedded technology that allows it to operate as a mobile "handset". The idea is that users can talk to their friends by simply raising their finger to their face.  Brain-to-Vehicle  Nissan announced some new automobile technology that goes beyond autonomous driving to make the car more responsive to the human hosts, and make driving more enjoyable. The new technology has been dubbed Brain-to-Vehicle, or B2V, technology and is said to enable vehicles to interpret signals from the driver's brain, "redefining how people interact with their cars". It's interesting to hear of Nissan's new B2V technology research as most other vehicle companies stride forward to remove the human from the driving equation.  Tech Bytes:  Spotify just announced that it has 70 million subscribers compared to Apple Music’s 30 million. Last July, Spotify had more than 60 million paid listeners and over 140 million active users.  The App Store just blew through another record, Together, iPhone and iPad users spent $300 million in the App Store on the first day of 2018 alone.   The company claims it set a new holiday record. "During the week starting on Christmas Eve, a record number of customers made purchases or downloaded apps from the App Store, spending over $890 million in that seven-day period," Apple said in a statement.  Garmin announced Thursday an Intel-based infotainment platform for automotive manufacturers to embed in their products. For customers, Garmin's infotainment offering will bring Amazon Alexa, wireless rear-seat navigation, and other conveniences while driving or riding.   Garmin is trying to take a shot at BlackBerry QNX, who has a large footprint in the infotainment space thanks to its partnerships with all the largest automotive industry chip suppliers. BlackBerry's software is in about 60 percent of the vehicles on the road.  Trying to utilize its GPS expertise, Garmin's partnership with Amazon brings Alexa integration into Garmin's infotainment offering to enable drivers to control on-board navigation, media player software, and utilize Alexa skills –without the need for a smartphone.