Marketing in the Madness

Send us a textIn this episode of Marketing in the Madness, Katie explores the future of online shopping with Sophie Frères, CEO and co-founder of LiSA - the social commerce engine powering brands like M&S and Zalando.We're talking:- Live shopping that actually converts, - Why Gen Z doesn't care about your editorial content- How employee-generated content (EGC) is reshaping retail- The surprising truth behind why human-led content is outperforming polished studio shoots.Sophie breaks down how LiSA is bringing the social experience back into e-commerce - creating immersive, scalable shopping journeys that blend TikTok-style discovery with proper retail ROI. From building micro-communities to using AI (the good kind, not the creepy avatar stuff), they explore what retailers need to do today to stay relevant tomorrow.If you work in retail, fashion, or just want to know why everyone's saying M&S is the new Zara - we've got really exciting stats and insights to share with you on this one.Sophie Frereshttps://www.linkedin.com/in/sophie-frères-née-spethmann-3316548/LiSAhttps://www.hello-lisa.com/about-usKatie Street:https://www.linkedin.com/in/katiestreet/https://www.instagram.com/streetmate/Marketing in The Madnesshttps://marketinginthemadness.buzzsprout.com/https://www.linkedin.com/company/marketing-in-the-madness-podcast/https://www.instagram.com/marketinginthemadness/ Follow Street Agency:https://street.agency/https://www.instagram.com/street.agency/https://www.linkedin.com/company/streetagency/

Send us a textWhat happens when one of the world's biggest drinks brands gets seriously innovative? In this episode of Marketing in the Madness, our host Katie Street is joined by Benjamin Lickfett, Global VP of Breakthrough Innovation at Diageo - the global drinks giant behind brands like Guinness, Johnnie Walker, and Seedlip.From AI-powered brand concierges to AR cocktail mixers and personalised whisky labels, Diageo is rewriting the rules of brand experience — and we get into all of it in this episode!Together, they explore:- How AI & AR are making drinks smarter – From personalised whiskey labels to glass-recognition cocktail tutorials, discover how Diageo is reinventing product experience.- Why “drink less but better” is shaping marketing strategy – We explore how changing attitudes (especially in Gen Z) are driving the boom in low/no alcohol and brand storytelling.- The real innovation mindset behind Diageo's success – Learn how they test fast, fail smart, and use tech (plus smaller brands) to stay ahead without risking heritage names like Guinness.This is one for anyone in FMCG, marketing, brand strategy, or just obsessed with how digital is changing the way we buy, drink, and connect with brands.

Send us a textIn today's retail landscape, the brands that win aren't just selling products, they're mastering discoverability, data, and digital experience. From personalised product recommendations to seamless cross-channel journeys and Gen Z-ready content strategies, retail tech is no longer a nice-to-have, it's the backbone of brand growth!In this episode of Marketing in the Madness, our host Katie Street sits down with Elizabeth Azide, Senior Director of Marketing for EMEA at BigCommerce, the global eCommerce platform powering over 60,000+ digital storefronts. They explore what it takes to build modern, high-performing retail experiences that convert across both digital and physical channels.Elizabeth doesn't just talk trends, she lives them! From composable commerce to AI-powered product discovery and the psychology of the Gen Z shopper, this conversation will leave you rethinking your go-to-market strategy from the ground up.Whether you're a retail CMO, a growth-obsessed founder, or a tech leader scaling digital experiences, this episode will be your actionable playbook for the rest of 2025 and beyond.1. Elizabeth reveals how BigCommerce is pioneering a “curated composability” approach – empowering brands to mix and match tech solutions tailored to their unique needs while remaining agile and scalable.2. Modern consumers – especially Gen Z – are discovering products before they even land on your site, through platforms like TikTok, Instagram, and even ChatGPT. If your products aren't findable across these channels, you're basically invisible.3. From AI-driven personalisation to smarter product metadata, Elizabeth urges brands to stop guessing and start leveraging their data to improve conversion and customer experience.4. This generation wants brands that are authentic, ethical, convenient, and individualistic. From flexible delivery to social impact filters, aligning your tech and content strategy with Gen Z's core values is no longer optional – it's make or break.Katie Street:https://www.linkedin.com/in/katiestreet/https://www.instagram.com/streetmate/Marketing in The Madnesshttps://marketinginthemadness.buzzsprout.com/https://www.linkedin.com/company/marketing-in-the-madness-podcast/https://www.instagram.com/marketinginthemadness/ Follow Street Agency:https://street.agency/https://www.instagram.com/street.agency/https://www.linkedin.com/company/streetagency/

Send us a textKatie Street:https://www.linkedin.com/in/katiestreet/https://www.instagram.com/streetmate/Marketing in The Madnesshttps://marketinginthemadness.buzzsprout.com/https://www.linkedin.com/company/marketing-in-the-madness-podcast/https://www.instagram.com/marketinginthemadness/ Follow Street Agency:https://street.agency/https://www.instagram.com/street.agency/https://www.linkedin.com/company/streetagency/

Send us a textWhat happens when you mix an ex-Burberry tech mastermind, a shopaholic podcast host, and a bucketload of insights into the future of digital experiences? You get this week's unmissable episode of Marketing in the Madness!Katie Street sat down with retail innovation guru, Giles Smith. The person behind the scenes behind the digital and product strategies for Burberry, Selfridges, Unilever, John Lewis and 50+ other retail brands. So when we say he lives and breathes retail tech... we really mean it.Here's a sneak peek into what we got stuck into and why you should absolutely tune in:The Burberry Effect - From launching the first luxury eCommerce site back in 2009 to experimenting with social commerce and digital gamification, Giles reveals how the brand has consistently taken brave leaps into the unknown.From 10,000 Page RFPs to Rapid Innovation: At Burberry, Giles led a revolution of ripping up legacy procurement processes and embracing agile, fast decision-making, even choosing underdog platforms before MACH architecture was even a thing.Tech That Actually Feels Fun: Imagine this - you pop into your favourite luxury store while on a trip to NYC and bam! - you're handed NBA tickets just for being a loyal customer. No forms. No points. Just wow.But why aren't brands doing this yet? The technology already exists. The opportunity is right there. It just takes brands being brave enough to actually use it creatively.Oh and yes, Katie and Giles even pitched a few ideas on how British Airways could spice up customer loyalty (golden ticket under the seat, anyone?

Send us a textIn this special episode of Marketing in the Madness, recorded at the buzzing Shoptalk conference in Las Vegas, Katie sits down with Dominik Angerer, Co-Founder and CEO of Storyblok, one of the most exciting CMS players revolutionising digital experiences through composable architecture and AI innovation.With 260,000+ users and a fast-growing global team, Dominik shares the inside story of Storyblok's rapid ascent from its first 1,000 users in 3 months to becoming a global CMS powering leading retail and enterprise brands. If you're a Founder or Marketing Leader curious about scalable content strategies, modern tech stacks, or how to unshackle your brand from legacy systems, this conversation is an absolute MUST!1. Kill the Content GraveyardLegacy CMS platforms were built to publish and forget. Storyblok flips that on its head with a full content lifecycle approach—starting with ideation (Ideas Room), mapping out user journeys (Concept Room), and ending with automated updates. 2. Composable Is the FutureWhy buy into a monolith when you can plug in best-in-class tools across CMS, DAM, commerce, and more? Dominik explains why the smartest brands are building their stack modular, flexible, and made to scale.4. Think replatforming takes months? Think again. One Storyblok client went live in 17 markets in just 60 days. Another launched a full proof-of-concept in a week. With the right partners and tools, you can move fast and smart!Ready to see how the smartest tech brands are scaling faster, working smarter, and leaving legacy tech behind?Watch the full episode now to hear how Storyblok is rewriting the rules of content management and why composable, AI-powered platforms are the future for marketing leaders who want more impact and less drag!Storyblokhttps://www.storyblok.com/Dominik Angererhttps://www.linkedin.com/in/dominikangerer/Katie Street:https://www.linkedin.com/in/katiestreet/https://www.instagram.com/streetmate/Marketing in The Madnesshttps://marketinginthemadness.buzzsprout.com/https://www.linkedin.com/company/marketing-in-the-madness-podcast/https://www.instagram.com/marketinginthemadness/ Follow Street Agency:https://street.agency/https://www.instagram.com/street.agency/https://www.linkedin.com/company/streetagency/

Send us a textWelcome to a special (and deliciously different) episode of Marketing in the Madness! This time, we're taking you behind the scenes of one of our most-loved events of 2024 — the Contentful Bake Off. Yes, you read that right. It's where digital marketing meets flour, frosting, and… personalising strategies.

Send us a textIn this special solo episode of Marketing in the Madness, Katie Street, founder of Street Agency, shares powerful strategies that are helping brands win over modern B2B clients by focusing on what really matters: human connection, emotional storytelling, and strategic visibility!If you're serious about standing out in the competitive B2B space, this episode is packed with unmissable insights that will help you win B2B clients.Here's what you'll learn:

Send us a textWelcome to a truly game-changing episode of Marketing in the Madness! Recorded live at our International Women's Day 2025 event, this episode is all about empowering women to speak up, stand out, and own their success

Send us a textWelcome to another episode of Marketing in the Madness! This time, Valentina Milanova, founder of Daye, joins the conversation to share how she's revolutionising women's health by tackling the gender health gap, challenging outdated norms, and fighting for equal representation in clinical research.From revolutionising tampons with diagnostic and pain-relieving capabilities to navigating paid ad restrictions on platforms like Meta and Google, Valentina offers a masterclass in breaking through industry barriers.Whether you're a marketer, brand strategist, or entrepreneur, this episode is packed with insights on how to:Learn how Valentina and her team overcame advertising bans, restricted reach, and digital platform censorship to grow a thriving direct-to-consumer brand.Discover why community-driven marketing, influencer collaborations, and educational content are key to driving engagement in sensitive categories.Find out how branding, design, and messaging can shift perception and drive adoption in traditionally overlooked markets.With only 2.5% of public health funding going to women's health, raising capital is a challenge. Valentina shares her fundraising strategy and why alternative funding sources matter.Understand the trends shaping the future of women's health marketing, from shifting consumer mindsets to the rise of micro-communities and non-traditional media channels.

Send us a textThis week of Marketing in the Madness, we've got none other than Joanna Lyall, founder and nutrition therapist of The Better Menopause to talk about everything from gut health to perimenopause brain fog to what it REALLY takes to build a product brand from scratch.We explore why businesses must do more to support women during this pivotal stage of their lives, the critical link between gut health and hormone balance, and how brands like The Better Menopause are working to change the conversation. Here's what you'll learn:1️⃣ The workplace is losing valuable talent due to menopause.2️⃣ Authentic storytelling builds trust and drives engagement.3️⃣ Community is a core asset, not an afterthought.Whether you're a woman experiencing these changes, a business leader aiming to foster a more inclusive workplace, or a marketer looking for authentic ways to connect with midlife audiences, this is a conversation you won't want to miss!

Send us a textB2B marketing is shifting fast, and this week, Alison Battisby joins Katie Street to share the latest trends and strategies you need to stay ahead. She's the founder of Avocado Social, a social media consultancy that's been at the forefront of social trends, paid ads, and content strategy for over a decade.Alison reveals how she stays ahead of trends, the best social platforms for B2B marketers, and why employee-generated content (EGC) is a real game-changer. Plus, we discuss the biggest social media mistakes brands NEED to avoid.This week's episode is packed with actionable insights on how B2B brands can leverage vertical video, thought leadership, and paid ads to drive engagement and conversions in 2025.Here's you'll learn from this episode:- Why vertical video is the future of B2B marketing- How employee-generated content (EGC) is outperforming brand posts-The LinkedIn Ad strategies that will save you money and boost resultsIf you've ever thought, “Why isn't my content performing?” or “Are LinkedIn ads even worth it?” then this episode is for you. Tune in now!

Send us a textAI isn't just a trend, it's a complete game-changer for businesses, marketing, and the way we work. But while some see AI as a powerful tool for growth and efficiency, others fear it could replace entire industries. So, what's the truth?In this episode of Marketing and the Madness, Katie Street sits down with AI expert Danilo McGarry to uncover the truth about AI's rapid evolution and what it means for businesses and professionals. Danilo has spent nearly two decades shaping AI strategies for some of the world's biggest companies such as United Health Group and Citigroup.In this episode, he unpacks the true potential of AI, not just as a tool for small tasks but as a fundamental shift in how companies operate. Packed with insights and practical takeaways you can implement today, this conversation explores how AI can elevate productivity, streamline processes, and create entirely new business models. You won't want to miss it!Danilo McGarryhttps://www.linkedin.com/in/danilomcgarry/Connect with Katie Street:https://www.linkedin.com/in/katiestreet/https://www.instagram.com/streetmate/Marketing in The Madnesshttps://marketinginthemadness.buzzsprout.com/https://www.linkedin.com/company/marketing-in-the-madness-podcast/https://www.instagram.com/marketinginthemadness/ Follow Street Agency:https://street.agency/https://www.instagram.com/street.agency/https://www.linkedin.com/company/streetagency/

Send us a textWelcome to another episode of Marketing in the Madness! This time, Jennifer Shaw-Sweet from LinkedIn's B2B Institute joins the conversation to reveal B2B marketing insights businesses can't afford to ignore.Jennifer shares how LinkedIn's B2B Institute is pioneering research that redefines B2B marketing strategies. She demonstrates how humanising B2B, focusing on consistency, and conducting bold experiments can propel businesses to new heights. Whether you're a seasoned marketer or just diving into the B2B world, this episode offers the insights you need to transform your approach.

Send us a textIn this sparkly episode of Marketing the Madness, Katie Street sits down with Nishma Patel Robb, Founder of Glittersphere and former Marketing Director at Google. Together, they explore the essence of personal branding, authentic leadership, and the journey of empowering women in business and beyond.Nishma shares her inspiring career story, from her early days at Teletext Ltd to becoming the Founder and "Chief Sparkle Officer" of Glittersphere. She opens up about navigating the corporate world, overcoming imposter syndrome, and the transformative power of storytelling in both marketing and personal development.With this episode, you will learn:1. "Everyone has a personal brand, whether you want it or not”Your personal brand isn't just about social media, it's the impression you leave on people in real life. Whether you realise it or not, how you show up speaks volumes, so own it confidently.2. “You need to be more than brilliant”Being great at your job sometimes isn't enough. You need to stand out and be memorable. Nishma's advice? Embrace your uniqueness and show up authentically, even if it means sparkling solo.3. "Authenticity is the new influencer currency"In a world full of filters and algorithms, authenticity is KEY. Nishma calls it "Authentic Intelligence" which means that being real is what truly connects and resonates with others.4. “Do you think Netflix wakes up and says, ‘We've made enough shows'?”Worried there are too many podcasts or ideas out there? Nishma reminds us there's always room for new stories, especially yours, so start creating now!Exclusive Insight: Nishma shares an exclusive first look at Hera, the UK's first female-led, female-produced podcast network designed to showcase diverse female voices and stories.

Send us a textWant to know how to make your content go viral? And get it in front of your ideal audience or prospects?

Send us a textThis episode of Marketing In The Madness is packed with strategies to grow your business, master AI-driven marketing, and build authentic communities in today's digital-first world. In this episode, Katie Street sits down with Matt Desmier, a seasoned business engagement expert, to tackle the challenges of content chaos, AI integration, and community engagement.From practical tips on using AI to transform your business model to strategies for building trust and connections on LinkedIn, this video offers actionable advice for business leaders, marketers, and innovators. Whether you're a tech entrepreneur, agency leader, or marketing professional, this discussion will help you adapt to the ever-changing digital landscape and set you up for success in 2025.In this episode, you will learn:How to manage content chaos with scalable, efficient strategies.Practical ways to use AI to redefine your business model and deliver value.The secrets to building a vibrant, engaged community on LinkedIn.Why businesses in membership organisations outperform their peers by 8x.How entering awards can transform your agency's mindset and performance.The importance of authenticity in marketing and why real connections matter.How to leverage LinkedIn comments for lead generation and relationship building.Episode Highlights:Businesses leveraging AI and personalisation can create scalable, efficient solutions.Authentic engagement on platforms like LinkedIn builds trust and generates leads.Membership organisations and awards programs are powerful tools for growth.Community-building is the future of business and marketing success.In this episode, we discuss: AI in Marketing, Community Building Strategies, Content Chaos Solutions, Business Model Innovation, LinkedIn Lead Generation, AI-Powered Marketing Tools, Membership Organisation Benefits, Award-Winning Strategies, Human-Centered Marketing, Digital Marketing Trends 2025Connect with Matt Desmier, Bournemouth University's Business Engagement & Knowledge Exchange Manager on Linkedin via https://www.linkedin.com/in/mattdesmier/Connect with Katie Street:https://www.linkedin.com/in/katiestreet/https://www.instagram.com/streetmate/Marketing in The Madnesshttps://marketinginthemadness.buzzsprout.com/https://www.linkedin.com/company/marketing-in-the-madness-podcast/https://www.instagram.com/marketinginthemadness/ Follow Street Agency:https://street.agency/https://www.instagram.com/street.agency/https://www.linkedin.com/company/streetagency/

Send us a textContent is everywhere, but managing it has never been harder. Did you know that 30% of Fortune 500 companies rely on Contentful for their digital experiences, or that Gen Z prefers platforms like TikTok for shopping over traditional e-commerce sites? As AI, personalisation, and omnichannel strategies evolve, businesses must rethink how they create, manage, and deliver content to meet ever-changing demands.Welcome back to another episode of Marketing in the Madness. This week, our host Katie Street speaks with Thomas Clayson, Head of EMEA Solution Engineering at Contentful, and Simon Ward, Senior Experience and Design Consultant at VML, to explore how businesses can manage the content chaos in today's fast-paced digital landscape.If like many of us, you're feeling overwhelmed by content chaos, this episode will provide actionable strategies to streamline workflows, enhance personalisation, and prepare you for the future of content management at scale.Here's a glimpse of what you'll discover in this week's episode:

Send us a textIn this empowering episode of Marketing in the Madness, Katie Street dives into a crucial conversation with Mar Duermeijer about female leadership, workplace equality, and the dynamics of creating inclusive environments. Together, they unpack the challenges, opportunities, and transformative lessons for women striving for leadership roles in traditionally male-dominated industries like technology and media.With Mar's diverse career in psychology, content creation, and advertising technology, this episode offers invaluable insights into how individuals can navigate their careers, speak up for themselves and others, and build a supportive culture for growth and innovation. Whether you're a woman aiming for leadership or an ally looking to drive positive change, this episode delivers actionable advice to break barriers and redefine leadership.What You'll Learn in This EpisodeThe importance of speaking up and building a network of sponsors to advance your career.How societal conditioning impacts leadership styles and workplace dynamics.The difference between being a "boss" and a "leader" and why empathy matters.Why creating a safe and inclusive environment benefits everyone.Strategies for challenging workplace norms and fostering collaboration.Key TakeawaysSponsors, Not Just Mentors: Having sponsors who advocate for your growth is essential for career progression.The Power of Speaking Up: Whether for yourself or others, voicing concerns and standing against inequality is a catalyst for change.Leadership vs. Bossing: True leaders empower their teams, foster innovation, and create trust, while "bossing" stifles creativity and growth.Tackling Workplace Harassment: Changing the culture requires education, allyship, and individuals willing to stand against injustice.Breaking Social Conditioning: Gender roles and stereotypes influence how leadership is perceived—changing these norms starts with how we raise and empower the next generation.In this episode you will hear discuss regarding Women in Leadership, Female Leaders, Workplace Equality, Breaking Gender Barriers, Empowering Women at Work, Inclusive Leadership, Speaking Up for Change, Empathy in Leadership, Workplace Harassment Solutions, Career Progression Strategies, Building Inclusive Workplaces, Leadership vs. Bossing, Mentorship vs. Sponsorship, Social Conditioning in Leadership, Supporting Women at WorkConnect with Katie Street:https://www.linkedin.com/in/katiestreet/https://www.instagram.com/streetmate/ Follow Street Agency:https://street.agency/https://www.instagram.com/street.agency/https://www.linkedin.com/company/streetagency/

Send us a textIn this week's episode, Katie Street dives deep into the transformative potential of AI-powered product placement and its impact on the future of marketing. Joined by Mar Duermeijer, Chief Content Officer at RYFF, they explore how advanced technology is revolutionising traditional advertising strategies and creating new opportunities for brands and content creators alike.From leveraging AI to localise content globally, to integrating seamless product placements across multiple media platforms, this episode uncovers the tools and tactics reshaping modern marketing. If you've ever wondered about the future of advertising, content creation, and product placement, this is a must-listen.Key Topics Covered:AI-Driven Product Placement: How AI is enabling smarter, scalable, and more contextually relevant product placement in content.The Future of Advertising: Why content monetization strategies are evolving and how brands can adapt to stay ahead.Building Brand Affinity Through Content: Connecting brand values with audience interests to drive better engagement and ROI.Ethical Advertising in AI: Addressing concerns around trust and authenticity in an AI-driven world.Real-World Case Studies: Learn how RYFF collaborates with shows like Love Island to implement seamless AI-powered brand integrations.Sustainability and Efficiency in Content Creation: Reducing waste and reusing existing assets to optimize resources and deliver value.In This Episode, You'll Learn About:✅ How AI is reshaping product placement and content monetization.✅ Why personalized marketing is essential in the digital era.✅ The power of AI to enhance brand recall and customer engagement.✅ Real-world applications of AI in advertising, including Love Island.✅ Balancing trust and creativity in AI-driven marketing campaigns.✅ Future trends in content localization and dynamic advertising.Top Quotes from the Episode:"AI opens up endless possibilities for creativity and efficiency in product placement.""Brands need to build affinity by connecting with audiences where it matters most.""The future of marketing lies in the seamless integration of technology and human creativity."Why Listen? This episode is perfect for marketers, advertisers, and content creators looking to stay ahead in the fast-evolving world of AI and advertising. Whether you're a brand manager or a creative strategist, you'll find actionable insights to elevate your campaigns and connect with your audience in innovative ways.In this show, we discuss; AI in Marketing, AI Product Placement, Content Monetization Strategies, Future of Advertising, Personalized Marketing Campaigns, Sustainable Marketing Practices, Brand Affinity Strategies,  AI for Content Localization, Dynamic Advertising Trends, Marketing Technology 2025Connect with Mar DuermeijerConnect with Katie Street:https://www.linkedin.com/in/katiestreet/https://www.instagram.com/streetmate/ Follow Street Agency:https://street.agency/https://www.instagram.com/street.agency/https://www.linkedin.com/company/streetagency/

Send us a textIn this special solo episode of Marketing in the Madness, Katie Street takes you through actionable strategies for B2B marketing in 2025. With AI reshaping the marketing landscape, Katie shares why human-centered content and authentic engagement are more critical than ever. From lead-generation events to TikTok-style videos, she unpacks the future of marketing that puts people first and delivers real, measurable results.Key Topics Covered:Human-Centered Marketing in 2025 - Why authenticity matters in an AI-dominated world and the need for person-first marketing to build trust in B2B.The Power of Events in a Fake Marketing World - How live events create real, trustworthy engagement and how to use events to connect with prospects in meaningful ways.Strategies for Hosting Successful Lead-Generation Events  - designing events that solve real prospect challenges, choosing unique venues and creating memorable experiences and why inspirational speakers are key to audience engagement.Building Relationships Through Nurture Journeys - Step-by-step guide to pre-event and post-event engagement and how to use personalised invitations and follow-ups to secure meetings.Leveraging Events for Content Creation - Turning event discussions into video snippets, articles, and social content and using these assets to target ideal prospects and extend event impact.The Future of B2B Content Creation - why short, snappy videos are the key to capturing attention and tips for creating educational, non-salesy content that builds relationships.This episode is packed with actionable insights and real-world strategies for anyone looking to stand out in the competitive world of B2B marketing. Katie's tips will help you build authentic relationships with prospects and drive measurable results through human-centered campaigns.In This Episode, Learn About:Human-centered marketing strategies.The role of live events in lead generation.Creating value-driven content for B2B audiences.How to use TikTok-style videos for LinkedIn success.Tips for crafting hyper-personalized marketing campaigns.Why AI tools are critical but should support—not replace—human creativity.This episode of Marketing In The Madness discusses B2B Marketing 2025, Human-Centered Marketing, AI in Marketing, Lead Generation Strategies, Marketing Events, Marketing Automation, LinkedIn Marketing Tips, Short-Form Content for B2B, Content Marketing Strategy, Personalised Marketing Campaigns, TikTok for Business and Event-Based Lead GenerationLINKS:Katie Streethttps://www.linkedin.com/in/katiestreet/https://www.instagram.com/streetmate/Street Agencyhttps://street.agency/https://www.linkedin.com/company/streetagency/Connect with Katie Street:https://www.linkedin.com/in/katiestreet/https://www.instagram.com/streetmate/ Follow Street Agency:https://street.agency/https://www.instagram.com/street.agency/https://www.linkedin.com/company/streetagency/

Send us a textWelcome to a groundbreaking episode of Marketing in the Madness! This week, host Katie Street explores how artificial intelligence (AI) is revolutionising the marketing landscape… using AI as her ‘co-hosts'. In a previous episode Katie was Joined by Marco Andre, Executive Director of Global Marketing and AI Excellence at Novartis and, in this latest episode, you'll hear how AI tools, like Google's Notebook LM, are pushing the boundaries of content creation and reshaping the future of marketing.Key Discussion Points:The Role of AI in Marketing: How AI goes beyond tools to become a strategic framework for achieving business goals and improving marketing impact.Personalisation at Scale: Discover how AI can tailor healthcare experiences, creating truly personalised patient interactions that go beyond the one-size-fits-all approach.AI for Marketers of All Sizes: Whether you're at a global corporation or a small startup, learn how accessible AI tools can enhance your work—from automating content creation to analyzing social media engagement.Human + AI Collaboration: Why AI won't replace marketers but will amplify their creativity and efficiency, allowing them to focus on storytelling, strategy, and connecting with audiences.Ethics and Transparency in AI: How to use AI responsibly, ensuring data privacy and building trust with customers.Overcoming Fear of AI in Marketing: Practical steps to embrace AI tools, start small, and grow your skills in this exciting, ever-evolving space.Top Quotes from the Episode:"AI isn't replacing us—it's amplifying what we can do, making marketing more creative and impactful.""Think of AI as your super-powered research assistant, helping you deliver hyper-personalized campaigns.""The future of marketing is a collaboration between human ingenuity and AI's capabilities."Why Listen?If you've ever wondered how AI can transform your marketing strategy, this episode provides actionable insights and real-world examples. From cutting-edge tools to strategic implementation, Marco and Katie unpack how marketers can embrace AI to stay ahead in an increasingly data-driven world.In this show, we discuss: AI in Marketing, Artificial Intelligence Marketing Strategies, Personalization with AI, AI for Campaign Creation, Marketing Automation Tools, AI-Powered Marketing Insights, Marketing Innovation with AI, AI for Small Businesses, Ethical AI in Marketing, Hyper-Personalized Campaigns, Marketing Data Analysis with AI, AI Trends in 2024, AI Tools for MarketersConnect with Katie Street:https://www.linkedin.com/in/katiestreet/https://www.instagram.com/streetmate/ Follow Street Agency:https://street.agency/https://www.instagram.com/street.agency/https://www.linkedin.com/company/streetagency/

Send us a textIn this inspiring episode of Marketing in the Madness, host Katie Street is joined by Louisa O'Connor, Managing Director of Seen Presents, to discuss the critical need for more women in leadership roles, particularly in the marketing, events, and experiential industries. Together, they explore how saying "yes" to opportunities, pushing beyond comfort zones, and fostering diverse workplaces can create meaningful change.Key Discussion Points:Louisa's Leadership Journey: From starting as a project assistant to becoming the MD of Scene Presents, Louisa shares her career-defining moments and the mindset that helped her lead and grow her agency to 32 employees in just two years.Breaking Gender Barriers: The challenges women face in climbing the corporate ladder, especially in the male-dominated marketing and events industry, and how we can drive more equity in leadership roles.The Power of Saying Yes: Why embracing opportunities, even when intimidating, can lead to growth, resilience, and long-term success.Diversity Drives Innovation: How creating diverse teams—across gender, ethnicity, and experience—fuels creativity and keeps businesses relevant in today's fast-changing landscape.Leadership Advice for Women: Louisa's actionable tips for aspiring female leaders, including starting small, building confidence, and turning failures into learning opportunities.The Role of Mentors and Allies: Stories of how male and female mentors played pivotal roles in Louisa's journey and how to cultivate supportive professional relationships.Top Quotes from the Episode:"Underestimate me, and I'll embarrass you. Tell me I can't do it, and I'll do it anyway.""We need more women at the top—because diverse leadership isn't just fair, it's innovative.""Say yes to everything. Even failures teach you something you'll need later."Why Listen?This episode is a must-listen for women aspiring to leadership roles in marketing, events, and beyond. It offers actionable advice on overcoming barriers, building confidence, and driving workplace diversity while highlighting the importance of fostering a culture where everyone can thrive.In this episode, you will hear: Women in Leadership, Female Empowerment in Marketing, Diversity in the Workplace, Women Leaders in Events, Breaking Gender Barriers in Business, Building Confidence as a Leader, Empowering Women in Business, Leadership Tips for Women, How to Become an MD, Gender Equity in Marketing, Say Yes to Opportunities, Marketing Leadership Strategies, Louisa O'Connor's Leadership JourneyDon't miss this candid conversation packed with insights and strategies to inspire the next generation of female leaders. Listen now and discover how to take your career to new heights.LINKS:Louisa O'Connorhttps://www.linkedin.com/in/louisa-o-connor-36773919/Katie Streethttps://www.linkedin.com/in/katiestreet/https://www.instagram.com/streetmate/Connect with Katie Street:https://www.linkedin.com/in/katiestreet/https://www.instagram.com/streetmate/ Follow Street Agency:https://street.agency/https://www.instagram.com/street.agency/https://www.linkedin.com/company/streetagency/

Send us a textIn this episode of Marketing in the Madness, host Katie Street dives into the dynamic world of experiential marketing with Louisa O'Connor, Managing Director of Seen Presents, a leading brand experience agency known for unforgettable events with brands like Netflix, TikTok, and Amazon. Together, they explore how immersive, real-world experiences build brand loyalty, create lasting emotional connections, and drive unparalleled engagement for both B2B and B2C audiences.Key Discussion Points:The Impact of Experiential Marketing: Katie and Louisa unpack why experiential marketing leaves a lasting brand impression. Although only 29% of marketers leverage brand experiences, 80% of consumers crave them, revealing an untapped opportunity to connect deeply with audiences.ROI of Brand Experiences: Louisa shares insights on proving ROI, emphasising the strategic value of events like Montclair's Art of Genius, which drew 10,000 attendees and garnered over a billion social media views. She discusses how planning, alignment, and strategic ROI measurement can win over procurement and finance teams.Strategic Planning for Success: From the "why" of the event to emotional impact, Katie and Louisa cover the essentials of early planning, highlighting how memorable experiences are built when aligned with brand goals. They underscore the importance of engaging all stakeholders to ensure brand experiences drive measurable success.Creating Authentic Brand Worlds: Louisa reveals how iconic brands like Pinterest and Netflix captivate attendees by transforming physical spaces to reflect their brand ethos. She explains how these brand experiences can increase consumer engagement, inspire brand loyalty, and create viral, shareable moments.Emotional Engagement and Consumer Trust: Katie and Louisa emphasise that experiential marketing evokes emotions that digital campaigns can't replicate. From Dove's Real Beauty campaign to Bacardi's legendary Bermuda Triangle event, they discuss how these experiences leave a lasting impact that fosters authentic consumer trust.Top Tips for Memorable Brand Experiences: Louisa shares her expert advice for brands considering experiential marketing, covering the importance of clear objectives, strategic alignment, and leveraging content across digital channels for extended reach and ROI.In this show, we cover: Experiential Marketing Strategies, Building Brand Loyalty, Emotional Connection in Marketing, Immersive Brand Experiences, B2B Brand Engagement, Brand Experience ROI, Creating Shareable Moments, Engaging Events for B2B and B2C, Strategic Marketing Planning, Leveraging Live Events for ROI, Content-Driven Event Marketing, Innovative Marketing Tactics for Brand Growth, Enhancing Customer Engagement with EventsLINKS:Louisa O'Connor https://www.linkedin.com/in/louisa-o-connor-36773919/Connect with Katie Street:https://www.linkedin.com/in/katiestreet/https://www.instagram.com/streetmate/ Follow Street Agency:https://street.agency/https://www.instagram.com/street.agency/https://www.linkedin.com/company/streetagency/

Send us a textConnect with Katie Street:https://www.linkedin.com/in/katiestreet/https://www.instagram.com/streetmate/ Follow Street Agency:https://street.agency/https://www.instagram.com/street.agency/https://www.linkedin.com/company/streetagency/

Send us a textAI is not here to play around. It only took 10 months for AI to reach 50% of the US, when compared to 37 years for electricity and 21 years for smartphones. It is clear AI is scaling at speed. Like most rapid changes, resistance occurs, so it's crucial to educate teams on how AI can be used to improve efficiency and productivity.Welcome back to another episode of Marketing In The Madness. This week we are joined by Marco Andre, an AI mastermind and expert with extensive experience at both Google and Novartis. Marco shares his insights into how AI is redefining marketing as we know it; and how, when used correctly, it can enhance productivity and ultimately reshape marketing strategies.Packed with insights and practical takeaways you can implement today, from how AI can transform efficiency, and reduce tasks like content creation and image generation from hours to minutes. It is not to be missed.Ready to discover how AI is transforming marketing? Here's what you'll learn in this episode:

Send us a textAs businesses navigate an increasingly competitive landscape, fostering diverse teams goes beyond doing the right thing; generating ideas and solutions that resonate with a wider audience is crucial.In this BONUS episode of Marketing in the Madness, Katie welcomes back Paul Wright, Head of International for Uber, to discuss the intersection between diversity and innovation.  Paul shares his insights on building diverse teams from scratch, the significance of authentic culture, and how it can unlock innovation.At Street, embracing diversity within a team gives us a better understanding of our client's needs and market trends. By prioritising diverse teams, businesses can enhance their internal culture and drive better results for their clients.Here's what you'll learn in this episode:

Send us a textFrom streamlining digital transformations to enhancing customer engagement, FuseFabric empowers brands to navigate the complexities of eCommerce effectively. By leveraging Shopify's robust platform, they are enabling businesses to innovate, deliver exceptional experiences, and stay competitive in a rapidly evolving market.In the fast-evolving world of eCommerce, brands face unprecedented challenges and opportunities. As digital platforms advance and consumer expectations shift, the relationship between retailers and technology is undergoing a transformation. Those who embrace these changes will lead innovation, while others risk falling behind.In this week's episode of Marketing the Madness, we're joined by Simon and PJ from FuseFabric, who share insights on how brands can harness the power of Shopify and innovation to thrive in enterprise eCommerce.With extensive backgrounds as CTOs at major brands like ASOS and Missoma, Simon and PJ discuss the importance of flexibility and speed in digital strategy, especially in a landscape shaped by consumer behaviour changes and emerging technologies.Here's what's in store for you in this episode:

Send us a textUber may be best known for getting you from A to B, but behind the scenes, it's revolutionising the advertising world. From personalised ad experiences during rides to partnering with brands like L'Oréal, Bacardi, and Chelsea FC, Uber's advertising platform is growing into a billion-dollar business, one ride at a time.This week on Marketing in the Madness, Katie Street is joined by Paul Wright, Head of International Advertising at Uber, to uncover how Uber is transforming advertising. One ride at a time. With insights into how Uber has transformed its unique user data into a powerful, non-intrusive advertising platform. Driving impact for brands while respecting the consumer experience.With a career spanning leadership roles at Apple, Amazon, and now Uber, Paul gives us an insights into the evolution of digital marketing, and where the future of advertising is headed.

Send us a textIt's Time to Elevate Your Brand & Put Yourself Out There!Are you ready to put yourself out there and attract your ideal clients?If so, this is an event you can't afford to miss.In our latest instalment of The Demand Generation series, we're getting personal about the power of professional branding with insights from some of the industry's most influential PR and Influencer experts.I guess you could say we're putting a little marketing spin on the hit show "Celebs Go Dating," because just like the show, we're bringing in the experts and putting them to work. They'll be breaking down the basics on attracting the perfect leads and revealing how to make yourself more desirable in the market, by putting your best self out there

Send us a textIn today's rapidly evolving marketing world, disruption, innovation, and AI are the driving forces behind success. It's no longer enough to rely on traditional methods—brands must embrace these trends to stay ahead. In this episode of Marketing in the Madness, we're joined by Laurence Cornwall-Watkins, Joint MD at Bright Blue Day, to dive deep into how disruption, innovation, and AI are reshaping the marketing landscape.With years of experience in B2B marketing, Laurence explains how brands can leverage these forces to transform their strategies, navigate compliance challenges, and disrupt the market. Together, we explore practical tips for marketers who want to stay competitive and embrace the future of disruption, innovation, and AI.Here's a glimpse of what you'll discover in this episode:

Send us a textDisrupt the market—that's exactly what Rory McEntee, Brand & Marketing Director at Gymbox, has done with some of the most innovative and daring campaigns in the fitness industry. In today's episode of Marketing and the Madness, we explore how Rory has successfully disrupted the market, sparking conversations and pushing boundaries with his bold marketing strategies.Join Katie as she catches up with Rory, who has been a champion of shaking things up, having worked with iconic brands like Everyman Cinema, Paddy Power, and now Gymbox. Rory shares his journey from agency life to in-house marketing, revealing the lessons he's learned about staying true to brand values and constantly finding new ways to disrupt the market by tapping into cultural trends.Here's a glimpse of what's inside this episode:

Send us a textCreating true equity isn't just the right thing to do—it's a business imperative. As companies strive to stay competitive, unlocking innovation through diverse and inclusive teams is key to unlocking creativity and fueling growth.This week we welcome back Heidrun Luyt,  a marketing leader at the forefront of driving change in industries from finance to retail, for a BONUS episode of Marketing on the Madness. To Uncover the true power of unlocking innovation through diversity and inclusion in business, and what it looks like for business when it's done right.We're not just talking about diversity as a buzzword. We're getting into its real impact on product development, marketing strategies, and how businesses thrive when they break from homogeneity. Heidrun shares her experiences leading teams in traditionally male-dominated spaces and how fostering an environment of true equality has transformed the way she approaches marketing and unlocking innovation.Here's a taste of what you'll discover in this week's bonus episode:

Send us a textIn today's hyper-competitive market, playing it safe is no longer a viable strategy for growth. To stand out and drive commercial success, businesses must embrace bold marketing innovations that break the mould and challenge the status quo.Whether redefining customer experiences or shaking up traditional industry norms, the key to thriving in this fast-paced landscape is a fearless approach to bold marketing innovations. This week on Marketing in the Madness, we're looking into the transformative power of innovation and commercial growth with our brilliant guest, Heidrun Luyt. A seasoned commercial transformer who's crossed industries to bring fresh, bold perspectives to marketing.But, we're doing more than just talking about innovation, we're dissecting how it drives profitability and transforms businesses. Heidrun shares her incredible journey—from fashion retail to B2B SaaS—and how breaking industry norms has fueled her success. Together, we explore the importance of being brave in your marketing strategies and why sometimes, the most significant innovations are not about new technology but about daring to do things differently.

Send us a Text Message.Katie Streethttps://www.linkedin.com/in/katiestreet/https://www.instagram.com/streetmate/ Street Agencyhttps://street.agency/https://www.instagram.com/street.agency/https://www.linkedin.com/company/streetagency/

Send us a Text Message.Unmasking Narcissism: Navigating Power, Empathy, and Authenticity in BusinessNarcissism in the workplace isn't just a buzzword—it's a force that shapes the very core of leadership, team dynamics, and business culture. When narcissists rise to power, often amplified by the reach of social media and modern marketing, they bring with them a wave of manipulation, ego, and ultimately, disruption. But what if we could see through the charm and identify the traits that make these individuals so dangerous in the corporate world?Welcome back to another eye-opening episode of Marketing in the Madness! This week, we're diving deep into the complexities of narcissism in business with the insightful Becki Houlston, a seasoned coach and therapist who's seen firsthand the damage narcissists can cause. Together, we peel back the layers of narcissistic behaviour, revealing how these individuals thrive in environments meant to foster collaboration and innovation.In this episode, we don't just explore the traits and tactics of narcissists—we also arm you with the tools to navigate these challenging personalities without compromising your integrity or mental health. Becki's insights are drawn from years of experience working with leaders and teams affected by narcissistic behaviour, making this conversation essential for anyone looking to cultivate a healthier, more authentic work environment.If you're ready to dig into the realities of narcissism in the workplace, here's a taste of what's in store:

Empowering women in e-commerce isn't just about creating businesses—it's about reshaping the future. When women lead, they bring innovation, empathy and resilience to the table transforming industries and driving true economic growth. It's time to break the barriers and unleash the full potential of women entrepreneurs in the digital age.Welcome back to another dynamic and inspiring episode of Marketing in the Madness! This week, we're taking you inside the buzzing atmosphere of MAD//Fest London 2024 one last time as we conclude our LIVE recordings from the event. We're sitting down with the incredible Raman Dhaliwal-Janjua, a trailblazer in the e-commerce industry. Having worked with giants like Marks & Spencer, Speedo, and Toolstation, Raman is now on a mission to empower women to break barriers and lead in the world of e-commerce.We look into the persistent gender gap in entrepreneurship, with startling stats like Forbes reporting that 90% of women never start their own businesses. Raman is determined to change this narrative, sharing her journey from feeling unfulfilled in traditional corporate roles to becoming a champion for women entrepreneurs. More than just theoretical insights; they are drawn from years of hands-on experience leading e-commerce strategies in male-dominated industries.If that's not enough to have you tuning into the full episode, here's a little glimpse into what you can expect from this episode:

Welcome to another transformative episode of Marketing In The Madness! This week we're bringing you an inspiring LIVE recording backstage at MAD//Fest London Female Leaders Club with Stephanie Aitken, a renowned Gender Diversity Consultant, where we explore more than the innovations pushing marketing forward, but the cultural shifts necessary to empower women in the workplace and drive true gender equality.We uncover the startling statistics highlighting the ongoing struggle for gender equality in a corporate world where achieving gender equality is more critical than ever. Yet, many women continue to face significant challenges in advancing their careers and balancing personal commitments. And it is projected to take 131 years to reach gender parity globally according to the World Economic Forum.As well as gaining insight into Stephanie, who has dedicated her career to advancing women in leadership roles, as she shares her journey from being a lawyer to becoming a pivotal force in gender diversity consultancy.In this episode, you'll discover:

This week's episode of Marketing the Madness is a special one! We've rebranded to Marketing in the Madfest for this exciting live recording at Madfest, and joining us is the fantastic Claire Ferreira from Mums in Marketing. Claire shares her inspiring journey of creating a community where the challenges and triumphs of motherhood and marketing intersect.In today's vibrant marketing landscape, the role of mums in marketing is more significant than ever. Yet, many mothers still face unique hurdles in balancing their careers and family lives. This week's episode is your guide to navigating these challenges and thriving as a mum in marketing.Katie Street, founder of Street Agency and host of "Marketing the Madness," dives deep with Claire into the importance of creating supportive networks and the incredible potential of mums in marketing. Together, they discuss the genesis of Mums in Marketing, the struggles of returning to work post-maternity, and the power of community and visibility.In this episode, you'll discover:

In today's dynamic business landscape, the role of female founders has never been more pivotal. Yet, many women still face unique challenges in their entrepreneurial journeys. This week's episode is your comprehensive guide to navigating these challenges and thriving as a female entrepreneur.We're bringing you an electrifying panel discussion from Madfest, where four powerhouse female founders share their insights, experiences, and advice. Hosted by Katie Street, founder of Street Agency and podcast host of "Marketing and the Madness," the panel includes Amelia Sordell, founder of Clout; Sedge Beswick, an advisor and former agency founder; and Joanna Lyall, co-founder of Better Menopause. Together, they dive deep into the nuances of being a female entrepreneur in today's world.The discussion touches on the importance of confidence, personal branding, and the support networks that help women succeed in business. Each founder brings a unique perspective, making this episode a treasure trove of inspiration and actionable advice.In this episode, you'll discover:

Harnessing the power of activism within your brand is a game-changer in today's socially conscious marketplace. Yet, many businesses struggle to integrate purpose-driven initiatives seamlessly into their marketing strategies… This week's episode is your guide to ensuring you're not among them.We're diving deep into the unique blend of activism marketing with Kerry Thorpe, Head of Integrated Communications for Europe and ANZ at Ben & Jerry's. As a visionary leader in a brand known for its bold social stances and innovative marketing, Kerry shares how Ben & Jerry's has become a beacon of activism and fun.

4 words no marketer ever wants to hear...'Your marketing will fail'

Welcome to a special episode of Marketing in the Madness live from ShopTalk at the Mach Alliance Members Lounge! Host Katie Street interviews Julie Hermann, CX and Personalisation Manager from Pandora, the world's largest jewellery brand. Julie shares her journey at Pandora, the brand's history from humble beginnings in 1980s Copenhagen, their growth into the world's largest jewellery brand and their digital transformation in marketing. Discover how Pandora personalises customer experiences and integrates technology to stay ahead in the digital age. Plus, learn about the influence of social media trends on TikTok on Pandora's success, and the role of technology in Pandora's marketing strategy.Join us for an insightful conversation that dives deep into one of the most beloved jewellery brands.00:00 Julie Hermann, Pandora02:04 Intersection of Marketing and Technology03:59 The Origin Story of Pandora07:53 Pandora's Digital Transformation10:36 Personalisation in Marketing13:17 Technology and Integration at Pandora14:55 Social Media Trends and TikTokJulie Hermannhttps://www.linkedin.com/in/juliemariehermann/https://uk.pandora.net/en/Katie Streethttps://www.linkedin.com/in/katiestreet/https://www.instagram.com/streetmate/ Street Agencyhttps://street.agency/https://www.instagram.com/street.agency/https://www.linkedin.com/company/streetagency/

Harnessing sales and marketing collaboration is the linchpin of success in any forward-thinking business, yet many still struggle to fuse these pivotal teams effectively… This week's episode is your blueprint to ensure you're not among them.We're diving deep into the art of leveraging your sales team to supercharge your marketing efforts with Laura Thornley, EMEA Field Marketing Leader at Contentful. As a seasoned leader and advocate for strategic sales and marketing collaboration, Laura knows that true understanding between these departments can radically transform customer engagement and drive targeted outcomes.

Join Laura Thornley, EMEA Field Marketing Lead at Contentful and Katie Street in this bonus episode, as they discuss the importance of finding your voice and embracing authenticity. Learn how to be true to yourself and express your unique perspective in a world full of noise and challenging gender norms. We're back with another powerful BONUS episode of Marketing In The Madness, where Katie Street dives into the pressing need for not only equality and inclusion but also the empowerment of women in the workplace. This episode marks a significant collaboration with MAD//Fest, aimed at addressing gender biases and creating supportive environments for women's career growth, particularly within the tech and marketing sectors.You can expect to hear:

Would you hire a “Chief Happiness Officer”?

We're on a mission to empower women & revolutionise the business world so women everywhere have an equal opportunity to success. A key movement in making that possible is empowering women through mentorship, which E.on Next Head of Digital, Abdul Khaled is leading the way on. And we wanted to get the low down on the 'Why' and 'How' he is doing it.We're back with another powerful BONUS episode of Marketing In The Madness, where Katie Street dives into the pressing need for not only equality and inclusion but also the empowerment of women in the workplace. This episode marks a significant collaboration with MAD//Fest, aimed at addressing gender biases and creating supportive environments for women's career growth, particularly within the tech and marketing sectors.This week's episode welcomes Abdul Khalled, a visionary leader dedicated to fostering female empowerment through a new mentorship program at E.on Next, to share a male perspective on advocating for change and creating inclusive environments that promote growth and opportunity for women.Abdul shares his experiences of seeing talented women reject roles or hold back their ideas due to the male-dominated environment and the systemic barriers they face. Sharing what he is doing to drive change and introducing a groundbreaking mentorship program to empower women in his digital team; emphasising the importance of role models and calling for male activists, not just allies, to actively promote gender equality. You can expect to hear:

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Only 2% of all capital raised in the UK goes back to a female entrepreneur