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Episode 53: Oliver Wellington (Re-release)Oliver Wellington is an actor and writer from Rochdale. He is known for his roles in ‘Rosie Molloy Gives Up Everything', ‘Brassic' and ‘Timewasters'. He also has the voice of an angel! We talk about life, love and everything in between.BUT…. DOES HE HAVE HIS SHIT TOGETHER?! #hygystpod #OliverWellingtonNB: the episode was recorded before the writer and actor strikes.Have You Got Your Sh*t Together? with Caitlin O'Ryan, is a podcast that celebrates not having your sh*t together! In each episode, Caitlin interviews guests who seemingly “have their sh*t together” - be that in life/love/work/hobbies. Throughout the conversation, the questions unveil whether they actually do, or whether the whole concept is a lie! With a mix of guests from various backgrounds, the podcast is sure to be relatable, honest, and an antidote to Instagram culture. Producer - Ant Hickman (www.ahickman.uk)Artwork - Tim Saunders (www.instagram.com/timsaunders.design)Photography - Patch Bell (www.patchstudio.uk)Music - Cassia - 'Slow' (www.wearecassia.com)Web: www.hygystpod.comInsta: www.instgram.com/hygystpodEmail: hygystpod@gmail.comRSS: https://feeds.acast.com/public/shows/644a8e8eadac0f0010542d86 Hosted on Acast. See acast.com/privacy for more information.
Welcome to a captivating episode of Podcasting Smarter, the second episode with special guests Oliver Wellington, the founder of Headliner, and their marketing manager, Elissa Craig. Together, they share invaluable tips and practices for promoting podcasts and unravel strategies such as visual engagement and adapting to the ever-evolving landscape of social media. We kick off with exploring the concept of content repurposing and how Headliner, equips creators to share their podcast content across various platforms. Next, we share insights about the blend of strategies that successful podcasters employ, including the use of automated clips and crafting custom clips. Not shying away from experiments, Oliver and Elissa advise podcasters to dabble with in-depth videos, animated content, and AI tools along with the potential of AI as a game-changer within the podcasting domain, with robust tools at creators' disposal to convert creative concepts into dynamic and engaging content. Delving into audience engagement techniques, Elissa underscores the significance of adopting a community-driven approach to podcasting. She emphasizes the role of listener engagement, communication through different channels, and content optimization in leading a podcast to success. Our conversation further explores strategies for extending your podcast's reach and emphasizes the power of audience engagement and collaborations in podcast growth, and delves into the potential of promo swapping and guesting on other relevant podcasts. A broader analysis reveals additional channels such as leveraging podcast networks, participating in podcast conferences, and reaching out to podcasting services for potential collaborations. The episode also offers their forecasts the future of podcast marketing. Elissa focuses on the importance of SEO optimization and entails experimenting with elements like chapter art. Oliver, on the other hand, foresees an increasing bias towards video content, even for predominantly audio podcasts. This episode is a treasure trove full of practical knowledge for those who aspire to elevate their podcast to an unprecedented level. "At Headliner, we're basically just repurposing content, right? So you have your core podcast recording, and then from that you can create transcript, basically like tons of different things with very minimal effort, transcript, videos and all the different aspect ratios for all the different social networks stuff." - Oliver Wellington In this episode, you'll learn how to: Learn how to effectively repurpose your podcast content to reach a wider audience and maximize engagement. Discover powerful strategies to engage your podcast listeners and build a thriving community on social media. Explore collaboration techniques that can skyrocket your podcast growth and expand your listener base. Stay ahead of the game by uncovering the latest trends in podcast marketing and SEO to elevate your podcast's visibility. Uncover the potential of AI in revolutionizing podcast production and promotion, and how it can benefit your show's success. Today's special guests are Oliver Wellington and Elissa Craig. Oliver Wellington is the founder of Headliner, a platform that has significantly influenced podcast promotion. His journey began with a simple idea for a social audio app, which evolved into Headliner, reflecting his commitment to improving the podcast industry. Oliver's insight into the effectiveness of visuals and audiograms in podcasting has helped many podcasters expand their audience and engagement. Elissa Craig works alongside Oliver as Headliner's Marketing Manager, specializing in using AI tools for enhancing podcast content. Her practical experience and strategic thinking have proven her to be a key player in podcast marketing. Elissa offers hands-on advice that helps podcasters confidently adapt to the ever-changing digital landscape. Together, Oliver and Elissa bring a grounded and insightful approach to podcast promotion, providing podcasters with the tools and knowledge to elevate their shows. The key moments in this episode are: 00:00:30 - Expert Insights on Content Repurposing 00:06:24 - Engagement Techniques and Audience Interaction 00:08:35 - Amplifying Podcast Reach through Collaboration 00:11:41 - Emerging Trends in Podcast Marketing 00:12:31 - The Importance of AI in Podcasting 00:13:01 - Embracing SEO and Chapter Art 00:13:31 - The Rise of Video in Podcasting 00:14:57 - Experimenting with Different Video Formats 00:16:00 - Excitement for Podcasters Resources: Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe Sign up for all of Podbean's Free Live Events here: https://www.eventbrite.com/o/podbeancom-31329492977 Other episodes you'll enjoy: How to Use AI to Promote Your Podcast with Headliner Podbean AI: What You Need to Know Podbean's Apple Subscription Integration Podbean's Descript Editing Integration Get in Touch with Headliner, Oliver and Elissa: Facebook: https://www.facebook.com/headlinerapp/ LinkedIn: https://www.linkedin.com/company/headlinerapp/, https://www.linkedin.com/in/elissa-craig , https://www.linkedin.com/in/oliver-wellington/ Twitter (X): https://twitter.com/headlinerapp_ Instagram: https://www.instagram.com/headliner.app/ About us: Podcast Smarter is the official in-house podcast by Podbean. Podbean is a podcast publishing and monetization service, hosting almost 640,000 podcasts. If you're looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com Connect with us: Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe Find us on socials: Instagram: https://www.instagram.com/podbean Facebook: https://www.facebook.com/podbeancom YouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/ Twitter: https://www.twitter.com/podbeancom LinkedIn: https://www.linkedin.com/company/podbean Website: https://podcast.podbean.com/ Email us: To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com
Welcome to a brand new episode of Podcasting Smarter, where we delve deep into the world of podcast promotion with two experts from Headliner, founder Oliver Wellington and marketing manager Elissa Craig. Get firsthand insights into Headliner, a game-changing tool that has transformed the way podcasts are promoted and marketed. Find out how Headliner offers a 'set it and forget it' approach to creating engaging visual aids, audiograms, and social media clips to enhance your podcast's visibility and reach. Hear about the company's beginnings, its transformational journey, and how the team is constantly innovating to equip podcasters with the best marketing tools. Guiding you through the nuances of using AI in podcasting, Oliver and Elissa discuss 'Eddy,' Headliner's new tool that employs AI to provide optimization options and promo packs. By bringing to you effective strategies, top tips, and a fresh perspective, this episode throws light on how to make the most of the digital landscape for podcast promotion. Whether you've recently started podcasting or are looking to elevate your established show, this episode is chock-full of actionable advice to take your podcast to new heights. Stay tuned to explore the potential of your podcast with this enlightening conversation. "The most effective strategy for a podcaster is going to be the one that you can be consistent with no matter what. It's basically like, hey, what do you think you're capable of doing? And then what are you going to keep doing and continually doing so that you build that audience?" - Oliver Wellington In this episode, you'll learn how to: Amplify Your Podcast Reach with Dynamic Tools. Elevate Your Podcast Marketing Game with Proven Strategies. Harness the Power of Visuals to Boost Your Podcast's Discoverability. Optimize Your Podcast Content Using Cutting-Edge AI Tools. Craft a Robust Plan for Long-Term Podcast Promotion Success. Today's special guests are Oliver Wellington and Elissa Craig. Oliver Wellington is the founder of Headliner, a platform that has significantly influenced podcast promotion. His journey began with a simple idea for a social audio app, which evolved into Headliner, reflecting his commitment to improving the podcast industry. Oliver's insight into the effectiveness of visuals and audiograms in podcasting has helped many podcasters expand their audience and engagement. Elissa Craig works alongside Oliver as Headliner's Marketing Manager, specializing in using AI tools for enhancing podcast content. Her practical experience and strategic thinking have proven her to be a key player in podcast marketing. Elissa offers hands-on advice that helps podcasters confidently adapt to the ever-changing digital landscape. Together, Oliver and Elissa bring a grounded and insightful approach to podcast promotion, providing podcasters with the tools and knowledge to elevate their shows. The key moments in this episode are: 00:00:29 - Introduction to Headliner 00:03:29 - Effective Podcast Promotion Strategies 00:06:48 - Role of Visuals in Podcast Discoverability 00:09:02 - Implementing AI at Headliner 00:11:02 - Simplifying Podcast Promotion 00:12:33 - Leveraging tools for podcasters 00:12:46 - Creating assets for podcast promotion 00:12:52 - The value of podcasting tools 00:12:59 - Conclusion and contact information Resources: Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe Sign up for all of Podbean's Free Live Events here: https://www.eventbrite.com/o/podbeancom-31329492977 Other episodes you'll enjoy: Podbean AI: What You Need to Know Podbean's Apple Subscription Integration Podbean's Descript Editing Integration Get in Touch with Headliner, Oliver and Elissa: Facebook: https://www.facebook.com/headlinerapp/ LinkedIn: https://www.linkedin.com/company/headlinerapp/, https://www.linkedin.com/in/elissa-craig , https://www.linkedin.com/in/oliver-wellington/ Twitter (X): https://twitter.com/headlinerapp_ Instagram: https://www.instagram.com/headliner.app/ About us: Podcast Smarter is the official in-house podcast by Podbean. Podbean is a podcast publishing and monetization service, hosting almost 640,000 podcasts. If you're looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com Connect with us: Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe Find us on socials: Instagram: https://www.instagram.com/podbean Facebook: https://www.facebook.com/podbeancom YouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/ Twitter: https://www.twitter.com/podbeancom LinkedIn: https://www.linkedin.com/company/podbean Website: https://podcast.podbean.com/ Email us: To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com
A repentant young man returns to apologise to the old man whose greenhouse he vandalised.Written by Paris Zarcilla. Performed by Oliver Wellington and Allan Corduner.EERIE is an anthology audio series of original horror stories.Producer and Host: Anna BogutskayaEditor: Mike MuncerOriginal Music: Mitch BainArtwork: Mike Lee GrahamCo-producer for Brock Media: Rohina Cameron-PereraExecutive Producers: Sarah Brocklehurst and Nicole DavisFollow @WeAreBrockMedia on Twitter and Instagram for updates on EERIE, NEVER TOLD and other Brock Media podcasts. Hosted on Acast. See acast.com/privacy for more information.
Episode 11: Oliver WellingtonOliver Wellington is an actor and writer from Rochdale. He is known for his roles in ‘Rosie Molloy Gives Up Everything', ‘Brassic' and ‘Timewasters'. He also has the voice of an angel! We talk about life, love and everything in between.BUT…. DOES HE HAVE HIS SHIT TOGETHER?! #hygystpod #OliverWellingtonNB: the episode was recorded before the writer and actor strikes.Have You Got Your Sh*t Together? with Caitlin O'Ryan, is a podcast that celebrates not having your sh*t together! In each episode, Caitlin interviews guests who seemingly “have their sh*t together” - be that in life/love/work/hobbies. Throughout the conversation, the questions unveil whether they actually do, or whether the whole concept is a lie! With a mix of guests from various backgrounds, the podcast is sure to be relatable, honest, and an antidote to Instagram culture. Producer - Ant Hickman (www.ahickman.uk)Artwork - Tim Saunders (www.instagram.com/timsaunders.design)Photography - Patch Bell (www.patchstudio.uk)Music - Cassia - 'Slow' (www.wearecassia.com)Web: www.hygystpod.comInsta: www.instgram.com/hygystpodEmail: hygystpod@gmail.comRSS: https://feeds.acast.com/public/shows/644a8e8eadac0f0010542d86 Hosted on Acast. See acast.com/privacy for more information.
Oliver Wellington loves building startups from the ground up. He was co-founder at nRelate, a content recommendation engine used by over 100,000 publishers and bloggers. That company exited to IAC in 2012, and he continued to build it until 2015. He co-founded SpareMin in 2015, which was an app to help podcasters and guests connect for interviews. The company rebranded as Headliner, which is now the most popular audio to video creator on the market, currently helping thousands of podcasters create promo clip videos every single day. Use my referral code and get 2 weeks free of Headliner Pro - https://jameshicks.link/headliner --- Send in a voice message: https://podcasters.spotify.com/pod/show/hicksnewmedia/message Support this podcast: https://podcasters.spotify.com/pod/show/hicksnewmedia/support
Oliver Wellington loves building startups from the ground up. He was co-founder at nRelate, a content recommendation engine used by over 100,000 publishers and bloggers. That company exited to IAC in 2012, and he continued to build it until 2015. He co-founded SpareMin in 2015, which was an app to help podcasters and guests connect for interviews. The company rebranded as Headliner, which is now the most popular audio to video creator on the market, currently helping thousands of podcasters create promo clip videos every single day. Use my referral code and get 2 weeks free of Headliner Pro - https://jameshicks.link/headliner --- Send in a voice message: https://anchor.fm/hicksnewmedia/message Support this podcast: https://anchor.fm/hicksnewmedia/support
“The best thing you could do is get your broken thing into the market and then start getting real feedback.” - Oliver Wellington, COO and Co-Founder of Headliner In business, you want to be as prepared as possible and present a polished product or service to the customer, right? Maybe not, Oliver acknowledges that you can't anticipate everything, so you might as well use that to your advantage. He releases early and gets honest feedback right from the horse's mouth. Listen to his conversation with Austin to see how he makes his biggest critics into his biggest supporters.
In this episode we are diving into getting your podcast discovered through audiograms, videos and much more, with Co-Founder of Headliner, Oliver Wellington. Oliver has built this tool to help many podcasters promote their podcasts through video, and grow their listenership. This is an important episode if you are serious about growing your show and want to up your marketing game. Major points Why audiograms are effective for podcasts, and how you can grow your show by 2x-20x The best places to use audiograms for your podcast 3 levels of podcast marketing with a budget In the premium episode, Oliver shares what podcasters should do for the first time with video and more. Sign up for FREE here: http://premium.supercast.com (premium.supercast.com) Timestamps (+23s) 1:58 Oliver's musician background and diving into entrepreneurship 3:53 The birth of Headliner, the prototype and helping customers 7:36 Finding the first few Headliner customers 9:39 "We didn't charge for the first year" 11:26 Podcast signups ever since COVID hit 12:54 How Headliner works 14:44 The best platforms to use audiograms 16:03 The three levels of podcast marketing with a budget 20:28 Podcasters growth from 2x-20x 22:13 The Future of Headliner 23:53 Oliver's thoughts on using video for podcasting Links https://www.headliner.app (Headliner App) https://www.linkedin.com/in/oliver-wellington/ (Oliver's LinkedIn)
It's this "Startup Spotlight" episode with Oliver Wellington to talk about Yaza.ioWho are they? What do they do?Any podcaster who is looking to create audiograms, Headliner is your solution. Easily create videos to promote your podcast, radio show or blog. Share to Instagram, Facebook, Twitter, YouTube, Linkedin and anywhere video lives.Headliner.appFollow Us: Where listeners can find you online:Our WebsiteConnect with me on Linkedin!FacebookTwitterInstagramTikTokPinterestSupport Us on PatreonJoin our Facebook GroupSupport the show (https://patreon.com/People_In_Tech)
Headliner is the easiest way for podcasters and media companies to promote new and existing audio content on social media. Thousands of top podcasters and the world's largest media companies rely on Headliner to create shareable videos, reduce video production costs, increase content discovery and engagement, and win on social media. Connect with Oliver Wellington & Neil Mody: Website: https://www.headliner.app/ https://headlinerflix.com/ Twitter: https://twitter.com/headlinervideo Email: oliver@headliner.app Gift: https://make.headliner.app/promo/turnkey Reach The Nice Guys Here: Doug- @DJDoug Strickland- @NiceGuyonBiz Nice Important Links: Subscribe to the Podcast website: Niceguysonbusiness.com Book Doug and/or Strick as a speaker at your upcoming event. Doug's Amazon #1 Best selling book Nice Guys Finish First. Partner Links: Amazon.com: Click before buying anything. Help support the podcast. Acuity Scheduling: Stop wasting time going back and forth scheduling appointments TurnKey Podcast Productions Important Links: The Ultimate Podcast Launch Formula www.turnkeypodcast.com/ultimatelaunchformula FREE workshop on how to "Be A Great Guest." Free E-Book 5 Ways to Make Money Podcasting at www.Turnkeypodcast.com/gift No time to get to this, but you can read the blog here: 12 worries that every entrepreneur has Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.
Headliner is the easiest way for podcasters and media companies to promote new and existing audio content on social media. Thousands of top podcasters and the world's largest media companies rely on Headliner to create shareable videos, reduce video production costs, increase content discovery and engagement, and win on social media. Connect with Oliver Wellington & Neil Mody: Website: https://www.headliner.app/ https://headlinerflix.com/ Twitter: https://twitter.com/headlinervideo Email: oliver@headliner.app Gift: https://make.headliner.app/promo/turnkey Reach The Nice Guys Here: Doug- @DJDoug Strickland- @NiceGuyonBiz Nice Important Links: Subscribe to the Podcast website: Niceguysonbusiness.com Book Doug and/or Strick as a speaker at your upcoming event. Doug's Amazon #1 Best selling book Nice Guys Finish First. Partner Links: Amazon.com: Click before buying anything. Help support the podcast. Acuity Scheduling: Stop wasting time going back and forth scheduling appointments TurnKey Podcast Productions Important Links: The Ultimate Podcast Launch Formula www.turnkeypodcast.com/ultimatelaunchformula FREE workshop on how to "Be A Great Guest." Free E-Book 5 Ways to Make Money Podcasting at www.Turnkeypodcast.com/gift No time to get to this, but you can read the blog here: 12 worries that every entrepreneur has Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.
In This Episode, Doug, Oliver, and Neil Discuss: The challenge of building community How Headliner helps you build content and social promotion Figuring out how to address most of the requests in the easiest way you can The future of podcasting Key Takeaways: Listen to feedback, and act on it! Build communities through great customer service Make use of the “freemium offering” Audio is the best way to market yourself Connect with Headliner: Website: headlinerapp.com TurnKey Podcast Productions Important Links: The Ultimate Podcast Launch Formula www.turnkeypodcast.com/ultimatelaunchformula FREE workshop on how to "Be A Great Guest." Free E-Book 5 Ways to Make Money Podcasting at www.Turnkeypodcast.com/gift Ready to earn 6-figures with your podcast? See if you've got what it takes at TurnkeyPodcast.com/quiz Canva Pro: Create Stunning Design in Minutes! Check out Headliner to create social media posts with video easily- make.headliner.app Simplecast is the easiest way to set up your podcast hosting- Simplecast.com Zoom is the easiest way to schedule meetings and record your podcast interviews- Zoom.us Acuity is the easiest way to schedule your podcast interviews, meetings, and life. Acuityscheduling.com Connect with Doug Sandler: Twitter: djdoug Facebook: dj.doug.sandler Website: turnkeypodcast.com/ Email: doug@turnkeypodcast.com Phone: (410) 340-6861 Instagram: turnkeypodcast/ LinkedIn: doug-sandler-1a346649/ Interested in Podcasting? Learn 5 ways that you can profit from your own show at TurnkeyPodcast.com/money Canva Pro: Create Stunning Design in Minutes!
In This Episode, Doug, Oliver, and Neil Discuss: The challenge of building community How Headliner helps you build content and social promotion Figuring out how to address most of the requests in the easiest way you can The future of podcasting Key Takeaways: Listen to feedback, and act on it! Build communities through great customer service Make use of the “freemium offering” Audio is the best way to market yourself Connect with Headliner: Website: headlinerapp.com TurnKey Podcast Productions Important Links: The Ultimate Podcast Launch Formula www.turnkeypodcast.com/ultimatelaunchformula FREE workshop on how to "Be A Great Guest." Free E-Book 5 Ways to Make Money Podcasting at www.Turnkeypodcast.com/gift Ready to earn 6-figures with your podcast? See if you've got what it takes at TurnkeyPodcast.com/quiz Canva Pro: Create Stunning Design in Minutes! Check out Headliner to create social media posts with video easily- make.headliner.app Simplecast is the easiest way to set up your podcast hosting- Simplecast.com Zoom is the easiest way to schedule meetings and record your podcast interviews- Zoom.us Acuity is the easiest way to schedule your podcast interviews, meetings, and life. Acuityscheduling.com Connect with Doug Sandler: Twitter: djdoug Facebook: dj.doug.sandler Website: turnkeypodcast.com/ Email: doug@turnkeypodcast.com Phone: (410) 340-6861 Instagram: turnkeypodcast/ LinkedIn: doug-sandler-1a346649/ Interested in Podcasting? Learn 5 ways that you can profit from your own show at TurnkeyPodcast.com/money Canva Pro: Create Stunning Design in Minutes!
In this week’s episode of Strike Gold, we speak with Oliver Wellington the Co-Founder of Headliner.app. Even though Headliner.app is already a well-known marketing tool for podcasters the company’s co-founder Oliver Wellington believes they aren’t at Product Market Fit yet. As some of the top products in the world, Headliner.app was born as a side project. The team has been working together over a decade, sold the previous company they collaborated on and in the last two year, have been working on the best marketing tool suite for podcasters that now serves over 30k podcasters. The road to creating the online video creation tool to help podcaster promote their podcast online wasn’t easy from the start, the journey is filled with lessons every young company can learn from.
I used to envy… well let's be honest, I was downright jealous of the other podcasts and their use of video for promoting their episodes. I would see a clip of audio transformed into a video with a cool wavy line that matched up with the voice of the guest. I thought… wow - that must be expensive to do that level of production. A few months ago, I discovered a company in NY called Headliner that makes it easy to create social video. No, this is not an advertisement, but we are users and fans of this product as it is incredibly intuitive and their freemium pricing model makes it cost effective. Headliner is being used by thousands and thousands of Radio Producers, Podcasters, and Publishers to generate a massive amount of videos per week. Oliver and his co-founder, Neil Mody, are serial entrepreneurs and this is their second company together. In this episode of our podcast, we cover: * Some observations and thoughts on starting a podcast. * How being in a band influenced Oliver's professional career. * The details on their first company, Nrelate, which was acquired by IAC. * How Sparemin evolved into Headliner and all the details on the company, its tech, and future plans. * Advice on how to get feedback on your product from your customers. * And more! If you like the show, please remember to subscribe and review us on iTunes, Soundcloud, Spotify, Stitcher, or Google Play.
In this week's episode of the Garlic Marketing Show, we talk with Headliner co-founder Oliver Wellington about the cutting edge app they've created to promote podcasts on social media.As an online video platform, Headliner helps its users create video clips from existing content such as audio files. The app seamlessly guides content creators through the process of producing short promotional videos with captions and graphics. With its incredibly easy workflow and superb customer service, Headliner has emerged as the premier online video platform used by the Economist, Audible, NYT Magazine, Sirius XM and CNN Podcasts.Listen to the full Garlic Marketing Show episode with Oliver to learn more about Headliner and its role in streamlining audiogram video production and distribution.What You'll Learn:Why adding captions to video clips is vital nowHow Headliner streamlined the process of making audiogram videosThe different video production features of HeadlinerHow you can increase engagement up to 1200 percent with videoShifting the focus to listeners who want to share audio clips See acast.com/privacy for privacy and opt-out information.
Audiograms are proving to be highly effective to promote podcast episodes in social media feeds, like Instagram, LinkedIn and Twitter. We hear from Oliver Wellington, founder of Headliner, an increasingly popular online tool aimed at podcasters to generate and share videos. He shares his tips on what works best – including the size and type of text font, static vs. animated text, length of video, and more. The most important thing, Oliver says, is try out different types of video to understand what works best for you. Also, Nicole Goodman joins Nick Schildberger to discuss Apple's announcement to pursue original podcasts, whether podcasting has reached a peak (no, it hasn't), and how marketing and digital agencies need to catch up to the benefits of branded audio content. Headliner https://www.headliner.app/ Podcasting Essentials is produced by: SoundCartel soundcartel.com.au +61 3 9882 8333
Oliver Wellington is the co-founder of Headliner.app - one of the most popular audio to video creators on the market! We discuss Lyric Videos, Instagram, Facebook, YouTube, 911 calls and Oliver shares various content ideas to keep your social media followers engaged! --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
On episode 42 of the Montreal Marketeers podcast, we talk content creation with Oliver Wellington. Oliver always knew that he was going to be an entrepreneur. Upon completing his MBA, he played a pivotal role in creating the content recommendation platform nRelate. At its peak, nRelate was able to generate over 6 billion page views a month. The platform was eventually acquired by Ask.com. Oliver left nRelate in 2015 and founded SpareMin with some of his old business partners. SpareMin is currently focused on growing its video editing web-app Headliner. The app was designed with a simple goal in mind: help audio content creators produce videos that they can share on social media. Check out this week's episode to find out more about Oliver Wellington and Headliner!
Building a startup company can be much easier when you connect with the people you're building it for; not just user feedback, but a solid community. Matt Gottesman talks with Oliver Wellington, Co-Founder of Headliner, the most popular audio to video creator on the market. They speak about: Building to the user and their needs in real time Innovating community-centric thinking (ie. a public Trello board) Disrupting the video/audio industry What he learned from his first startup Pivoting SpareMin to Headliner and the decisions that went into that Where he sees Headliner going and more...
Podcasters, radio producers, and audiophiles are leveraging the power of social video to reach a larger audience with SpareMin’s audio-to-video tools: Audiogram and Headliner. For example, Headliner is making it easy to create social media videos from your existing audio, video, text, or you can even start from scratch. Whether you're trying to promote your podcast, radio show, blog, website, or business, Headliner is aiming have you covered. I invited the founder of Headliner, Oliver Wellington onto the show to learn more about how Headliner is used by over 10,000 Radio Producers, Podcasters, and Publishers and generating thousands of videos per week.
Oliver loves building startups from the ground up. He was co-founder at nRelate, a content recommendation engine used by over 100,000 publishers and bloggers. He co-founded SpareMin in 2015, for those of you who may not be familiar with SpareMin was an app to help podcasters and guests connect for interviews, after moderate success, the company rebranded and Headliner App was born. It is now the most popular audio to video creator on the market, with over 1000 videos being exported every day, across the continent. He's here today and talks about: How he got into the world of technology. How he came up with the idea for the app. Some of his favorite hobbies. His past life as a musician. And so much more. So grab your favorite beverage, your earbuds and come chill out with us. Stay in touch with Oliver at: email: oliver@headliner.app or info@headliner.app Social Media: @headlinervideo Happy audiogramming! Rock On & Rock Out! Dawn-Marie XO
Episode Notes Squatch Smasher Comedy Podcast Website Headliner.appCreator, writer, and Zeke Delfour performer guy: Darren Esler Vlad performed by George CaleodisSquatch Smashers Special Report - Headliner.app - was produced and edited by Darren Esler Written by Darren Esler and Matt McDonald and George Pete Caleodis Our special guest was Oliver Wellington who played… Oliver Wellington if he could turn into a demon. Oliver is the founder of Headliner.app and deserves a lot of credit for going onto our weird show, not really knowing what he was getting into. I urge you to go to Headliner.app to create promotional pieces for your podcasts, improv shows, movies, bakery, insurance office. There are no limits to who could use this. It really is great and they are making it better all of the time. Darren Esler played Zeke Delfour and Announcer 1.George Pete Caleodis played Vlad the Vampire and Announcer 2Matt McDonald played Announcer 3Mary Ellen Clark played Jenny model 8675309Phil Porter played Elvis the Necromancer.This was a special episode. We will be back with our regular episode… we were originally going to do one for Halloween but that proved to be too ambitious so in two weeks! It will still be the Halloween episode though. So… be prepared for frights and chills the likes of which you have never seen. Don’t forget to send a link to the show to a friend. Just one a week. It helps us grow!Don’t forget to go to squatchsmashers.com and see all of our episodes and be able to see our merchandise in our Teespring store. Now go enjoy a beverage and thank you for listening!Support Squatch Smashers Comedy Podcast by donating to their Tip Jar: https://tips.pinecast.com/jar/SquatchSmashersFind out more at https://SquatchSmashers.pinecast.coThis podcast is powered by Pinecast. Try Pinecast for free, forever, no credit card required. If you decide to upgrade, use coupon code r-9fa1b6 for 40% off for 4 months, and support Squatch Smashers Comedy Podcast.
Smooth Business Growth – 15 Minutes Of Pure Marketing Strategies Proven To Move The Needle
So you know I love tools and online apps so I’m super psyched to chat today with Oliver Wellington, start up junkie, and co-founder of the most popular audio to video creator on the market Headliner What spawned the start of headliner? Why are videos so key in social media? How do the audiograms help your podcast show exposure? What are the benefits of captions on the videos? Share the features Headliner has and how we can use it. I see you have a few new features – adding gifs, turning blogs into video... and headliner marketplace Oliver loves building startups from the ground up. He was co-founder at nRelate, a content recommendation engine used by over 100,000 publishers and bloggers. That company exited to IAC in 2012, and he continued to build it until 2015. He co-founded SpareMin in 2015, which was an app to help podcasters and guests connect for interviews, after moderate success, the company rebranded as Headliner, which is now the most popular audio to video creator on the market, with over 1000 videos being exported every day, across every continent. The Headliner team continues to grow the product and is currently expanding into video creation for publishers and marketers. Before all this startup stuff he was in a rock band, but that's a whole other story...For the education stuff, undergrad NYU for Psychology and Creative Writing, MBA from Babson College. https://www.headliner.app/
Using AUDIOGRAMS will make your business stand out from the crowd, and this is what I discuss today with Oliver Wellington, co-founder of HEADLINER. An audiogram is the easiest way to turn audio into a video, and it can be used on social media and also on your website, and with HEADLINER'S latest update, you can convert a written blog post into a video, by creatively pulling out keywords. Three Components There are three components to an audiogram video: A single image A moving waveform animation An audio clip Headliner Marketplace If you don't know how to create an audiogram Headliner can do it for you. All you need to do is provide an image, some audio and they will put it together for you and create a fantastic video. And prices start at $1. Just visit https://www.headliner.app/marketplace Text & Video Here's an interesting statistic from 2016: 85% of all videos viewed on Facebook are done so with the sound off. Therefore using text in your videos is important, and automatic transcription can easily be done using Headliner. Where Should Text Be Placed In Your Video? So it's been shown that videos with text are viewed more often and for longer, but where should the text be placed on the video, and does animation make it more or less watchable. In this test animation meant the words lit up as they were being spoken, like what happens in karaoke. Headliner performed four test videoes using text: Text at the bottom of the video Text in the middle of the video Text at the bottom of the video with animation Text in the middle of the video with animation The results showed that there was not a lot of difference between 1 & 2. However, they both outperformed 3 & 4. Why? The most significant feedback was people preferred to read at their own pace, and the words being lit up were offputting. Audiogram Usage (& Schools) Audiograms are very useful when it comes to marketing your business. Of course, they can be used on your website in blogs and on all social media outlets that allow videos, but another big user of audiograms and Headliner's App are schools. Schools using Chromebooks and basic laptops are usually unable to edit video because their processes power is too slow, however, because Headliner is an online app they are now able to edit video easily. You can do the same. Audiogram Video Length Most audiogram videos created are approximately 30 - 90 seconds in length, however, you can go up to 10 minutes, or if you already have your video and you want to edit it, you can upload up to 2 hours of video. If you want a blog post uploaded and a video created, 1000 characters will equate to approximately one minute. If you want to know more about converting text to a video you can email Oliver Wellington at oliver@headliner.app or info@headliner.app Stories As mentioned previously, using video is great for a website and your social media platforms, but another area you may consider using short videos, only 10 - 15 seconds in length, is in Instagram and Facebook Stories. These are becoming very popular, and all you need to do is provide the audio and headliner can do the rest. They also have a library of stock images and royalty free music. Get It Done If you're not sure where to begin, go to the Headliner website and start playing around. You cannot break it. Two previous guests on It's No Secret with Dr T., Paul Wright (Ep 050) and Adam Franklin (Ep 101) have both said, 'Done Is Better Than Perfect", so if you're waiting to become an expert before using the power of audiograms in your marketing...stop waiting and just do it. Old-School Marketing & Promo I asked Oliver about his marketing and promotion tactics for Headliner, and he is very keen on using old-school strategies. Just get out there and connect with people one-on-one at conferences, meet-ups and events. Nothing beats word-of-mouth. Improvement Nothing is easy, and half the game is just showing up, grinding it out and not quitting. Improvement comes over time. The best way to get new users is through your current users sharing their positive experiences. If people are not sharing your product or service with the people they know, your product or service needs more work. Monday Morning Tip Remind yourself; you define your success. It may be money ($), or it may be just a feeling. Connect With Oliver Wellington You can connect with Oliver on email at oliver@headliner.app or info@headliner.app or visit Headliner Home Page. And don't forget to check out the Headliner Marketplace at https://www.headliner.app/marketplace HEADLINER are also sponsors of this year's Australian Podcast Awards If you have any questions about this podcast, please email me at tf@tysonfranklin.com and if the mood feels right and the moons have appropriately aligned for you, share this podcast with your family and friends, and even better still, leave a REVIEW ON ITUNES. If you liked this episode You'll also like: Episode #9: Being A Generalist with Pat Flynn Upcoming Events Do you want to know How To Start A Podcast? If so, I'm running an event in Cairns on the 26th and 27th of October. More details are on my Events page. Check it out or Sign up for my newsletter and be kept in the loop. Free Downloads Yes, you'll have to give me your email address but don't panic you can get the free info and unsubscribe afterwards. First 16 Pages of My Book – It’s No Secret There’s Money in Small Business. 12 Secrets to Get More People Through Your Front Door
Podcasts are an audio medium. But social media doesn’t accept just audio for posts. So then how to you get word out on Facebook and Instagram or even Linkedin about your podcast episode. In a way that immediately gets people’s attention. Oliver Wellington will tell us how Headliner solves these problems for both podcasters and...
Welcome to the second of three special episodes recorded at the 5th annual Los Angeles Podcast Festival, which took place at the Sofitel hotel in Beverly Hills, CA, Sept. 23-25, 2016. After last year's festival, we didn't dare dream our second visit could match the excitement and amazingly good time we'd had. But, it did! Whether you are a podcaster or a podcast fan, we urge you to make your plans now for next year's L.A. Podcast Festival. We guarantee we'll be there! In the boisterous Podcast Lab, we recorded segments with our fellow podcasters and special guests throughout the weekend. Each guest was asked to tell us about one film that influenced them to be who they are. In this episode, you'll hear from: Matt Slayer, co-host of the 288 Podcast Lance Voellger, host of Terrifically Tough Tuesday Trivia Priya Wellington, Sparemin.com Jud Wellington, Sparemin.com Oliver Wellington, Sparemin.com Janet Varney, star of Stan Against Evil on IFC and host of The JV Club podcast Brock Powell, co-host of Unpop Podcast, voiceover artist, and past Movies Made Me guest Mike Blejer, comedian and star of Haze Chris Mancini, one of the founders of the Los Angeles Podcast Festival, comedian, co-host of Comedy Film Nerds podcast, and writer/star of Ear Buds: The Podcasting Documentary Darcy Staniforth, Writer for Cinema Sentries Murray Valeriano, Comedian and host of the Road Stories podcast Be sure to check out all the terrific podcasts and projects mentioned in this episode! Join us again December 26 for episode 48, our third and final episode from this year's Los Angeles Podcast Festival, featuring Samm Levine (co-host of Kevin Pollak's Chat Show and star of Freaks & Geeks), Wayne Federman (comedian, actor, and host of Human Conversation podcast), Todd Glass (comedian and host of The Todd Glass Show), and Dave Anthony (co-founder of the Los Angeles Podcast Festival, comedian, actor, and host of The Dollop podcast). Also join us January 9 for episode 49 with PJ Haarsma, author of The SoftwireSeries, Rings of Orbis books and Executive Producer of Con Man starring Alan Tudyk and Nathan Fillion on Comic Con HQ (season 2 now available!). Be sure to check out the Spectrum comic book and Con Man: The Game! What do you think of the films chosen by our guests in this episode? Visit our Contact Us page to send us your thoughts. Or you can send us a message directly by emailing moviesmademepod@gmail.com. We'd love to hear from you! Be sure you follow us on Facebook, Twitter and Instagram for all the latest Movies Made Me information, DVR alerts, and unique content. Whether you subscribe to the show on iTunes, Stitcher, Google Play Music, or iHeartRadio, your ratings and reviews matter! Provide us a rating and your comments about the show on any of those services and we'll be sure to give you a shout-out on an upcoming episode!