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"You have to win on Google first." Connect With Our SponsorsGreyFinch - https://greyfinch.com/jillallen/SmileSuite - http://getsmilesuite.com/ Summary In this engaging conversation, Jill and Savvy explore the intricacies of orthodontic marketing, emphasizing the importance of building a strong brand foundation, leveraging online reviews, and utilizing social media effectively. Savvy shares insights on the evolving landscape of marketing, including the significance of “EEAT” (Experience, Expertise, Authority, Trust) in content creation and the necessity of authenticity in video marketing. The discussion also highlights the role of technology in enhancing marketing strategies and the importance of continuous growth in business. Connect With Our Guest Brain Bytes - https://www.brainbytescreative.com/ Takeaways Building a strong brand foundation is crucial for orthodontic practices.Marketing strategies should evolve with the practice's growth and authenticity.Online reviews significantly impact patient trust and practice visibility.EEAT (Experience, Expertise, Authority, Trust) is essential for effective online marketing and SEO.Video content is key for social media engagement and reach.Practices should focus on creating a positive customer experience to drive reviews.Technology can streamline marketing efforts and improve lead management.Authenticity in marketing helps build trust with potential patients.Continuous growth is necessary for long-term success in business.Chapters 00:00 From Film to Orthodontic Marketing: A Unique Journey03:12 Building a Strong Marketing Foundation for Orthodontic Practices05:57 Understanding Brand Tiers in Orthodontics09:08 The Importance of Authenticity in Branding11:59 The Role of Online Reviews in Marketing Strategy15:00 The Impact of Reviews on Consumer Trust and SEO17:59 EEAT: The New SEO Paradigm for Orthodontists23:18 The Importance of Authenticity in Marketing27:13 Harnessing Social Media for Patient Engagement34:01 Building a Smart Tech Stack for Practices41:33 Speed Round Insights and Final Thoughts Episode Credits: Hosted by Jill AllenProduced by Jordann KillionAudio Engineering by Garrett LuceroAre you ready to start a practice of your own? Do you need a fresh set of eyes or some advice in your existing practice?Reach out to me- www.practiceresults.com. If you like what we are doing here on Hey Docs! and want to hear more of this awesome content, give us a 5-star Rating on your preferred listening platform and subscribe to our show so you never miss an episode. New episodes drop every Thursday!
New Patient Group™ (Formally known as the Doctor Diamond Club Podcast)
Click here to schedule free consultation with New Patient Group and/or WrightChat Click here to subscribe and watch on The Brian Wright Show YouTube Station Click here to subscribe to The Brian Wright Show Podcast Click here to register you and your team for NPG Iconic. Click here to view and purchase The Three/Five Steps to Overcoming Price Inquiries on the Phone Click here to listen to Why your Marketing Strategy Sucks! Lights, studio, truth. Brian Wright and returning co-host Dr. Robert Barton open this episode like a frank conversation between business partners who refuse polite platitudes. What begins as a backyard reunion — complete with whitewater rafting and a busted plantar fascia — quickly becomes a case study in missed opportunity: Dr. Barton's urgent call to a nearby clinic goes unanswered, and what follows is a forensic tour of why that single moment represents a universal epidemic in customer acquisition. Through anecdote and data, Brian and Robert unpack five stealthy ways practices and small businesses quietly lose new patients and customers: inconsistent Google hours that push prospects away before they even dial, voicemails and web leads that die in a queue, missed calls that never get returned, undertrained front-desk staff who can't sell value over price, and the mindset that confuses cheaper with smarter. They don't sugarcoat the truth — this episode will make you uncomfortable if you're not ready to act. Every story is a lesson. Dr. Barton's snapped plantar fascia and the failed local clinic become the entry point into startling statistics — nearly half of inbound medical/dental calls go unanswered — and a vivid metaphor: your practice is a leaky boat, and plugging those holes is far more effective than bailing water with more advertising. Brian and Robert show how tiny operational shifts (adjusting your Google hours, answering web leads in under 10 minutes, owning the voicemail follow-up) convert casual searchers into loyal fans — the people who drive referral streams and exponential growth. But this episode is not just technical advice; it's a leadership story. They challenge owners to stop asking staff if calls are being answered (staff rarely tell the boss when things fail) and instead take ownership: observe, mystery-call, measure, and train. Real-world vignettes — from Whole Foods baggers to treatment coordinators and back-office chaos — illustrate how experience and hospitality can command higher prices and deeper loyalty, while penny-pinching on operations leaks annual revenue that never shows up on the balance sheet. Listen for practical takeaways you can act on immediately: how to rethink your Google profile, why rapid lead response matters, the scripts and mindset that make front-desk conversations convert, and why outsourcing or backup answering services can be a surgical fix the moment you implement them. If you want blunt, evidence-backed advice delivered with humor, urgency, and a co-host who's been in the trenches, press play — and bring a notepad. "Brian Wright is a combination of Marcus Lemonis from the Profit and the entire Shark Tank Team." Dr. Staci Frankowitz Welcome to The Brian Wright Show. A podcast dedicated to entrepreneurs, their team members and their families but for anyone wanting to transform their life, career and/or business in the new economy. After eight seasons as the host of The New Patient Group Podcast, the show has been rebranded to The Brian Wright Show. The Brian Wright Show Audio Experience is hosted by globally renown motivational speaker, business consultant and life coach, Brian Wright. He is a trusted consultant and speaker for some of the biggest name entrepreneurs and corporations in the world, including AlignTechnology, the makers of Invisalign. He has been featured in Forbes, CNBC and The National Journal. He is currently the Founder & CEO of New Patient Group and also WrightChat. He is married and has two children. "Brian Wright is the Tony Robbins of the new economy." Stephanie Solomon - Author Learn invaluable life and leadership lessons to build a better culture. Learn advanced strategies and techniques around sales, hospitality, customer service, psychology, verbiage, presentation, communication and more to grow your business. Learn essential online marketing strategies and techniques to attract new customers, new patients, etc.. Entrepreneurs that learn and implement the above will see an increase in new customers, new patients, sales, revenue, referrals, efficiency and profit, while reducing stress, chaos and ad costs. For many years this podcast was known as the New Patient Group Podcast. It was dedicated to orthodontists, dentists and other doctors that owned their own business. This is still our niche and we want you to know this podcast is still for you. A podcast dedicated to improving the lives, careers and businesses of Orthodontists, Dentists and other doctors that own their own practice. Learn fresh new ways to improve your leadership skills to create a unique culture. Learn innovative ways to create an online marketing presence to increase new patients. Learn forward thinking ways to increase production, collections, treatment conversion, profit and more. Learn how to lessen advertising and marketing costs to increase profit. Learn inspiring ways to improve your life and career. Learn mind blowing ways to improve customer service, hospitality, presentation skills, verbiage and much more. New patient phone call skills, patient experience, treatment coordinator presentation topics and so much more. This podcast is listened to by orthodontists, dentists, plastic surgeons, reps, executives and anyone else wanting the most out of their life, career and business. Topics that dive deep into business, marketing, advertising, culture, leadership, and hundreds of other topics. This podcast is also for Treatment Coordinators, Receptionists and other employees wanting to advance their career and help the practice they work for thrive.
On this episode of the Private Practice Playbook, host Jay Geier sits down with Dr. Goldberg about the mindset shifts that come with practice ownership. From defining moments in his personal life to professional turning points, Dr. Goldberg offers wisdom for doctors looking to step into leadership and scale their success. Apply for Coaching Visit our Website
“Everything we do is a habit.” Connect With Our SponsorsGreyFinch - https://greyfinch.com/jillallen/SmileSuite - http://getsmilesuite.com/ Summary In this engaging conversation, Lesley Logan shares her transformative journey from a corporate job to becoming a Pilates instructor and coach. She discusses the importance of prioritizing oneself, overcoming perfectionism, and creating space for personal and professional growth. Lesley emphasizes the need for effective goal setting and building habits that lead to success, while also addressing the challenges faced by business owners, particularly in high-pressure environments. The discussion is filled with practical strategies and insights that resonate across various industries, making it a valuable resource for anyone looking to enhance their personal and professional lives. Connect With Our Guest Lesley Logan - https://lesleylogan.cohttps://onlinepilatesclasses.com/ Takeaways Lesley's journey began with a corporate job that didn't fulfill her.Pilates helped Lesley connect with herself and discover her true desires.Helping others prioritize themselves leads to better relationships and work environments.Perfectionism can hinder progress and should be managed with kindness.Creating space in your schedule is essential for personal growth.Goals should be broken down into actionable steps that fit into your schedule.Outsourcing tasks can free up time for more important activities.Building habits requires starting small and being consistent.Motivation is not always reliable; focus on creating systems instead.Your unique perspective and passion are what set you apart in your field.Chapters 00:00 Lesley's Journey to Pilates and Self-Discovery06:11 The Impact of Perfectionism on Business Owners12:01 Navigating the Challenges of Entrepreneurship17:53 Creating Space for Self-Care and Growth24:20 Outsourcing for Efficiency27:51 Evaluating and Prioritizing Tasks30:16 The Importance of Delegation34:21 Setting and Achieving Goals39:50 Building Effective Habits Are you ready to start a practice of your own? Do you need a fresh set of eyes or some advice in your existing practice?Reach out to me- www.practiceresults.com. If you like what we are doing here on Hey Docs! and want to hear more of this awesome content, give us a 5-star Rating on your preferred listening platform and subscribe to our show so you never miss an episode. New episodes drop every Thursday! Episode Credits: Hosted by Jill AllenProduced by Jordann KillionAudio Engineering by Garrett Lucero
Join Elevated GP: www.theelevatedgp.com Net32.com Follow @dental_digest_podcast Instagram Follow @dr.melissa_seibert on Instagram Dr. Mandelaris attended the University of Michigan from undergraduate through dental school. He completed a post-graduate residency program at the University of Louisville, School of Dentistry, where he obtained a certificate in the speciality of Periodontology as well as a Master of Science (M.S.) degree in Oral Biology. Dr. Mandelaris is a Diplomate of the American Board of Periodontology and Dental Implant Surgery and has served as an examiner for Part II (oral examination) of the American Board of Periodontology's certification process. He is a Clinical Assistant Professor in the Department of Graduate Periodontics at the University of Illinois, College of Dentistry (Chicago, IL) and an Adjunct Clinical Assistant Professor at the University of Michigan, Department of Periodontics and Oral Medicine (Ann Arbor, MI). Dr. Mandelaris is a Fellow in both the American and International College of Dentists. Dr. Mandelaris serves as an ad-hoc reviewer for the Journal of Periodontology and the International Journal of Oral and Maxillofacial Implants. In 2021, he was appointed as an Editorial Consultant to the International Journal of Periodontics and Restorative Dentistry. He has published over 40 scientific papers in peer-reviewed journals and has authored eight chapters in seven different textbooks used worldwide on subjects related to computer guided implantology, CT/CBCT diagnostics and surgically facilitated orthodontic therapy (SFOT). Dr Mandelaris is one of the recipients of the 2017 and the 2021 American Academy of Periodontology's (AAP) Clinical Research Award, an award given to the most outstanding scientific article with direct clinical relevance in Periodontics. A nationally recognized expert, he was appointed by AAP to co-chair the Best Evidence Consensus Workshop on the use of CBCT Imaging in Periodontics as well as co-author the academy's guidelines. In 2018, he was recognized with American Academy of Periodontology's Special Citation Award. Dr. Mandelaris is the 2018 recipient of The Saul Schluger Memorial Award for Clinical Excellence in Diagnosis and Treatment Planning. Dr. Mandelaris currently serves on the American Academy of Periodontology Board of Trustees and has served as a Past President of the Illinois Society of Periodontists. He has served on several committees for the American Academy of Periodontology and is one of the AAPs recommended speakers on topics related to periodontics-orthodontics and imaging/implant surgery. He is a key-opinion leader for several industry leaders and holds memberships in many professional organizations, including the American Academy of Periodontology, Academy of Osseointegration, American Academy of Restorative Dentistry and the American Society of Bone and Mineral Research. Dr. Mandelaris is in private practice at Periodontal Medicine & Surgical Specialists, LLC. He limits his practice to Periodontology, Dental Implant Surgery, Bone Reconstruction and Tissue Engineering Surgery. He can be reached at 630.627.3930 or gmandelaris@periodontalmedicine.org.
Join Dr. Leon Klempner and Amy Epstein as they interview Dr. Scott Law, a trailblazing Orthodontist, Philanthropist, and Entrepreneurial Spirit behind Smile Doctors. From humble beginnings to leading a 550-location organization, Dr. Law shares how leadership and culture fuel success in orthodontics. His insights on branding, authenticity, and mentorship, paired with practical tips for navigating technology expenses and fostering relationships, make this episode a must-listen for orthodontists seeking practice growth and a lasting impact through coaching and philanthropy. Remember, as Dr. Leon always says, “There has never been a better time to be an orthodontist!” IN THIS EPISODE: (00:00) Introduction(04:04) Discussion on philanthropy: Smile Rescue and Mount Kisco Childcare Center(07:20) Dr. Scott Law, co-founder of Smile Doctors, the largest OSO with over 550 locations(11:14) Smile Doctors' growth from a single practice to a billion-dollar organization, emphasizing culture and leadership(15:19) “Speed of the Leader, Speed of the Team," linking leadership pace to team performance (18:04) Overhead, staffing costs, technology expenses and sound business strategies(21:46) Branding as a reflection of practice culture, stressing authenticity to attract patients(27:20) Dr. Law stresses relationships and systems for private practices to thrive with OSOs(29:43) Dr. Law shares his podcast and offers coaching for orthodontistsKEY TAKEAWAYS: Strong mentorship, authentic leadership, and a values-driven culture are essential for lasting success in orthodontics and dentistry.Innovation and meaningful partnerships fuel sustainable business growth while leaving a positive legacy in the community.Aligning authenticity, values, and influence ensures both professional excellence and personal fulfillment.RESOURCE LINKS:People + Practice - Website Leon - EmailAmy - EmailPeople + Practice - EmailAbout Smile Doctors | Family Orthodontists in Over 25 StatesScott Law - Co-Founder/CCO at SmileDoctors | LinkedInSmile Doctors Off Mute - PodcastKEYWORDS: Orthodontics, Leadership, Practice, Culture, Philanthropy, Entrepreneurial Spirit, OSO, Team Performance, Digital Orthodontics, Practice Growth, Staffing Costs, Technology Expenses, Overhead, Branding, Authenticity, Relationships, Mentorship, Coaching, Dr. Scott Law, Smile Doctors, Smile Doctors Off Mute Podcast, Golden Age of Orthodontics, Practice Talk, Smile Rescue
Dr. Rebecca Bockow is a highly skilled clinician who has achieved dual board certification as both a Periodontist and Orthodontist.Her exceptional expertise and dedication have allowed her to build a thriving practice, even in a challenging market.Dr. Bockow's success can be attributed to her ability to seamlessly integrate scientifically-based airway orthodontics into her practice, as well as her remarkable ability to balance a busy professional and personal life.While airway orthodontics has gained some recognition and acceptance, it is important to acknowledge that there are orthodontists who remain skeptical about this approach.Some orthodontists express skepticism due to what they claim is relatively limited scientific evidence supporting the efficacy of airway orthodontics.They argue that more robust studies and long-term data are needed to establish the effectiveness and durability of these treatments.I was one of these skeptics for a long time until Dr. Rebecca Bockow managed to open my eyes with the help of mainstream literature from places like Stanford, which is as compelling and legitimate as anything I've seen in orthodontics.In this episode in our Greatest Hits series, we get the chance to hear Dr. Bockow take us through Airway Orthodontics, the literature behind it, how it differentiates your practice, and, most importantly, the life-changing impact it has on our patients.Tune in!Key TakeawaysMeet Dr. Rebecca Bockow (01:31)The secret sauce to stand out and grow your practice (08:46)Interdisciplinary cases to set you apart (10:30)What exactly is Airway Orthodontics? (12:59)Mainstream literature supporting Airway Orthodontics (20:04)Airway skepticism in Orthodontics (25:40)How Airway is a differentiator for your practice (29:04)How to juggle a busy professional life and personal life (37:10)Additional Resources
"Before and afters are crucial for trust." Connect With Our SponsorsGreyFinch - https://greyfinch.com/jillallen/SmileSuite - http://getsmilesuite.com/ Summary In this conversation, Kayvan Mott, co-founder of The DocSites, shares insights on effective marketing strategies for orthodontic practices. He discusses common mistakes made by orthodontists, the importance of a strong online presence, and how to leverage reviews and testimonials to build trust. Kayvan emphasizes the significance of SEO and Google Ads in attracting patients, as well as the need for effective landing pages. He also provides guidance on choosing the right marketing partner and the importance of transparency in marketing efforts. Connect With Our Guest The DocSites - https://www.docsites.com Takeaways Orthodontists often have a 'set it and forget it' mentality towards marketing.Proactive marketing leads to better results for orthodontic practices.Websites should focus on building trust and showcasing reviews.Convenience features on websites can prevent losing potential patients.Internal tracking of patient sources is crucial for effective marketing.Google My Business profiles are essential for visibility.Quality backlinks are more valuable than numerous low-quality links.Landing pages should be tailored to match ad content for better conversion.Understanding the importance of reviews can significantly impact practice visibility.Choosing a marketing partner requires assessing their experience and transparency.Chapters 00:00 Introduction to Kayvan Mott and The DocSites02:31 Common Marketing Mistakes in Orthodontics05:59 The Importance of a Strong Website11:53 Leveraging Reviews and Testimonials17:58 The Future of SEO and Online Marketing23:40 The Importance of Quality Links24:47 Optimizing Your Google Business Page26:54 The Role of Blogging in SEO27:17 Understanding Google Ads and Patient Quality29:20 Preparing Your Practice for Advertising31:48 Maximizing Google Ads Effectiveness34:47 The Power of Landing Pages37:11 Choosing the Right Marketing Partner Are you ready to start a practice of your own? Do you need a fresh set of eyes or some advice in your existing practice?Reach out to me- www.practiceresults.com. If you like what we are doing here on Hey Docs! and want to hear more of this awesome content, give us a 5-star Rating on your preferred listening platform and subscribe to our show so you never miss an episode. New episodes drop every Thursday! Episode Credits: Hosted by Jill AllenProduced by Jordann KillionAudio Engineering by Garrett Lucero
What if I told you that not understanding occlusion is quietly sabotaging your treatment outcomes—and your confidence?In this week's 5 Minute Friday, I'm revisiting a topic that too many orthodontists dismiss: occlusion. After a recent conversation with Bruce McFarlane (and reflections on chats with legends like Tom Pitts and Ron Roncone), I felt compelled to spotlight how deeply impactful understanding occlusion truly is. If you think it's just for restorative docs—or you "get enough of it" through aligners—think again.I share insights from my own training under some of the best in the field, including three years studying at the University of Washington. I break down real-world ortho challenges like posterior open bites, centric relation issues, and how the NTI appliance is causing more chaos than most realize. This episode isn't a lecture—it's a wake-up call. If you're not fluent in occlusion, you're not fully equipped to protect your patients… or your practice.QUOTES“Once you understand occlusion, your life is going to change.” - Dr. Glenn Krieger“If you haven't taken a Roth course or been to Coyce or Spear, don't tell me you know occlusion.” - Dr. Glenn KriegerKey TakeawaysIntro (00:00)How orthodontists have dismissed occlusion over time (01:10)Jerry Schultz, PK Thomas, and foundational lessons in occlusion (02:30)Clinical consequences of posterior open bites (03:50)Why understanding TMJ and facial types still matters (04:40)The NTI appliance: a silent saboteur? (06:00)Final challenge: If you really knew occlusion… would your treatment change? (07:00)Additional ResourcesIf you want this kind of transformation for your own team, join me at the final Orthopreneurs Summit in Vegas this September. Go to opSummit2025.com and grab your seat today. Payment plans are almost gone and passes are disappearing fast. This will be the most impactful event you'll ever attend—don't miss it.- For more information, visit: https://orthopreneurs.com/- Join our FREE Facebook group here: https://www.facebook.com/groups/OrthoPreneurs
"You need to have someone that owns it." Connect With Our SponsorsOrthoFi From Start to Strength - https://orthofi.regfox.com/from-start-to-strength-october-2025GreyFinch - https://greyfinch.com/jillallen/SmileSuite - http://getsmilesuite.com/ Summary In this conversation, Jill and Jake discuss the evolution of GreyFinch, the impact of AI on orthodontics, and the importance of maximizing practice management software. They explore how automation can enhance efficiency in dental practices, the significance of open APIs for integration, and future trends in orthodontic software. Jake emphasizes the need for practices to adapt to changing technologies and patient expectations while providing advice on selecting the right software for individual needs. Connect With Our Guest Greyfinch - https://greyfinch.com/ Takeaways Jake has been in the dental and orthodontic space for almost 20 years.GreyFinch aims to change the practice management landscape.AI is disrupting traditional orthodontic practices by improving efficiency.Automation can help practices reduce staffing needs and improve workflows.Open APIs allow for better integration with third-party tools.Practices need to identify bottlenecks to improve efficiency.The future of orthodontics will heavily involve AI and automation.It's essential to have a champion in the office for practice management software.Practices should focus on what their patients want, not just what they want.Choosing the right practice management software is crucial for long-term success.Chapters 00:00 Introduction to Jake and GreyFinch02:51 The Impact of AI on Orthodontics05:58 Maximizing Practice Management Software08:53 Automation in Dental Practices12:05 Understanding and Implementing New Features15:01 Identifying Bottlenecks and Workflow Efficiency20:34 Automating Collections and Workflow Efficiency21:37 Understanding Open APIs and Integrations24:10 Future-Proofing Your Practice Management Software25:55 The Role of AI in Practice Management28:38 Adapting to Change in the Orthodontic Industry31:55 Key Considerations for Choosing Software35:32 Final Thoughts and Industry Trends Are you ready to start a practice of your own? Do you need a fresh set of eyes or some advice in your existing practice?Reach out to me- www.practiceresults.com. If you like what we are doing here on Hey Docs! and want to hear more of this awesome content, give us a 5-star Rating on your preferred listening platform and subscribe to our show so you never miss an episode. New episodes drop every Thursday! Episode Credits: Hosted by Jill AllenProduced by Jordann KillionAudio Engineering by Garrett Lucero
The Truth About Aligners, Airway & Occlusion—From a Guy Who Practices in Two CountriesIn this episode, I sit down with my good friend, Dr. Bruce McFarlane—one of the most respected names in digital orthodontics and someone who's mastered the art of practicing seamlessly in two different countries. We dive deep into clear aligners, digital efficiencies, occlusion philosophy, and why airway awareness in children is no longer optional.Whether you're just starting to build your aligner practice or you're scaling your ortho empire, Bruce's insights will challenge what you think you know about clinical protocols, patient care, and long-term outcomes. This isn't fluff—it's a masterclass in doing ortho the right way.QUOTES"The teeth will tell you what they need—so stop asking aligners to do things they weren't designed to do."— Dr. Bruce McFarlane"If you're not at least assessing the airway in children, you're not practicing 2025 orthodontics."— Dr. Glenn KriegerKey TakeawaysIntro (00:00)Bruce's dual-country practice model & digital workflow (04:10)The evolution of clear aligners from 1997 to today (13:17)Why he avoids excessive IPR and attachments (16:12)The digital boutique model vs. the big-box practice (23:17)How Bruce designs treatment from anywhere in the world (25:16)His 3 biggest aligner treatment rules (19:48)Airway awareness and its clinical impact on kids (30:02)The future of occlusion & the ModJaw revolution (36:25)Why poor occlusion is often behind the cases that keep you up at night (39:05)If you're ready to rethink how you approach aligners, occlusion, and the future of digital ortho, this episode is your roadmap.
“You just have to be yourself." Connect With Our SponsorsOrthoFi From Start to Strength - https://orthofi.regfox.com/from-start-to-strength-october-2025GreyFinch - https://greyfinch.com/jillallen/ SmileSuite - http://getsmilesuite.com/ Summary In this conversation, Dr. Grant Severs shares his journey into orthodontics, detailing the challenges he faced when starting his own practice after a deal fell through. He emphasizes the importance of authenticity, delegation, and building a strong team. Grant discusses the lessons learned in his first two years of practice, including the significance of patience and the need for continuous learning. He also shares his personal mantras that guide his professional life and offers advice for those starting their own practices. Connect With Our Guest Severs Orthodontics - https://www.seversorthodontics.com Takeaways Grant's journey into orthodontics began with a family friend who mentored him.The importance of having a backup plan when starting a practice.Building a team and delegating tasks is crucial for success.Authenticity in branding and patient care is essential.Patience is key; success takes time and effort.Learning from mistakes is part of the growth process.Communication with team members helps solve problems effectively.It's important to have a support network of colleagues.Embracing imperfections in practice leads to better patient care.Continuous learning is vital for personal and professional development.Chapters 00:00 Introduction to Dr. Grant Severs02:49 Journey into Orthodontics06:10 The Challenge of Starting a Practice09:05 Navigating the First Year of Practice12:00 The Importance of Delegation15:05 Mind Shifts in Year Two18:00 Building a Practice Culture21:06 Authenticity in Business24:40 Building a Memorable Brand27:17 Lessons from Humbling Experiences30:02 The Value of Startups vs. Associateships33:37 Continuous Learning and Networking36:22 Key Mantras for Success41:36 Encouragement for New Practitioners Are you ready to start a practice of your own? Do you need a fresh set of eyes or some advice in your existing practice?Reach out to me- www.practiceresults.com. If you like what we are doing here on Hey Docs! and want to hear more of this awesome content, give us a 5-star Rating on your preferred listening platform and subscribe to our show so you never miss an episode. New episodes drop every Thursday! Episode Credits: Hosted by Jill AllenProduced by Jordann KillionAudio Engineering by Garrett Lucero
New Patient Group™ (Formally known as the Doctor Diamond Club Podcast)
Send us a textClick here to register for our August New Patient Group iTero Sales Training BootcampClick here to subscribe to The Brian Wright Show Podcast Click here to subscribe The Brian Wright Show YouTube Station Click here to subscribe to the New Patient Group YouTube Station.Click here to schedule free consultation with New Patient Group and/or WrightChat Click here to register you and your team for NPG Iconic. Have you ever wondered why some businesses consistently outperform others despite similar marketing budgets and strategies? The answer often lies in what Brian Wright calls "the million-dollar leaky hole" – those critical blind spots that never show up on financial reports yet silently drain your business of potential revenue.Through an eye-opening story about a dental practice wanting to sell more clear aligners while putting their own team members in traditional braces, Brian reveals a fundamental truth that applies across all industries: your team cannot effectively sell what they haven't personally experienced. This seemingly small oversight creates a credibility gap that no amount of traditional marketing can overcome.Drawing parallels to the restaurant industry, where top-performing establishments ensure waitstaff taste every menu item to become passionate storytellers rather than mere order-takers, Brian demonstrates how personal experience transforms ordinary team members into powerful sales advocates. The most successful businesses don't just train their people on features and benefits – they invest in ensuring their team can speak authentically about their products from firsthand experience.This episode challenges conventional thinking about what constitutes a worthwhile business investment. Rather than viewing employee training and product experience as expenses to be minimized, Brian reframes them as your most powerful marketing assets. He explains why businesses that appear to be "saving money" by cutting corners on team experience are actually losing fortunes in missed sales opportunities and diminished conversion rates.Whether you're a healthcare provider, restaurant owner, retail entrepreneur, or service professional, this insight-packed episode will transform how you think about employee development and its direct connection to sales performance. Ready to discover and plug the silent leaks in your business? This episode provides the roadmap to turning your team into authentic storytellers who naturally drive revenue growth.New Patient Group - The Employee & Patient Experience Co.A company designed to help orthodontists, dentists and other types of Doctors create a practice that dominates the new economy. Learn Advanced and Cutting Edge Skill Sets Used by the Finest People Businesses in the World:- Leadership- Sales Fundamentals- Hospitality- Consumer Psychology- Verbiage- Presentation- Many More Learn How to Apply the Skill Sets Above to each of the following:- Existing Patient Experience- New Patient Experience- New Patient Phone Call- Existing Patient Phone Call- Digital Workflow- Treatment Coordinator Exam- Doctor Exam- Financial Presentation- Pending Treatment FollowUp- Handling and Overcoming Objections - Trust & Communication Transfers - Digital Marketing- Patient Compliance- Much More!
"Relationships are what sell orthodontics." Connect With Our SponsorsOrthoFi From Start to Strength - https://orthofi.regfox.com/from-start-to-strength-october-2025GreyFinch - https://greyfinch.com/jillallen/A-Dec - https://www.a-dec.com/orthodonticsSmileSuite - http://getsmilesuite.com/ Summary In this engaging conversation, Jill hosts Beth and Jeff, two seasoned experts in orthodontic marketing. They share their journeys in the industry, the formation of their company, Orthodontic Revolution, and the importance of referrals in driving patient acquisition. The discussion delves into leveraging technology and AI to enhance patient experiences and marketing strategies, while also addressing cringe-worthy practices and the significance of branding. The episode concludes with a speed round of insightful questions, offering valuable advice for orthodontic professionals. Connect With Our Guest Orthodontic Revolution - https://orthodonticrevolution.com/ Takeaways Beth has over 25 years of experience in orthodontic marketing.Jeff and Beth met while working with Align Technology.Orthodontic Revolution combines their strengths in marketing and technology.Referrals account for 80% of patient acquisition in orthodontics.AI can enhance patient experiences and streamline operations.Branding is crucial for long-term success in orthodontics.Many practices overlook the importance of professional marketing expertise.Cringe-worthy marketing practices can harm a practice's reputation.Technology should be integrated thoughtfully into marketing strategies.Building relationships is key to successful orthodontic marketing.Chapters 00:00 Introduction to Industry Experts02:53 The Journey into Orthodontic Marketing06:04 The Birth of Orthodontic Revolution09:00 The Evolution of Marketing in Orthodontics12:00 Understanding Patient Referrals14:59 Innovative Technologies in Orthodontic Marketing18:00 Referral Retriever: A New Approach21:08 Creating Magic Moments for Referrals24:00 The Future of Orthodontic Marketing31:55 Engaging Patients Through Technology33:53 The Role of AI in Orthodontics38:58 AI's Impact on Patient Experience44:01 Marketing Trends and Challenges55:06 The Future of Branding in Orthodontics Are you ready to start a practice of your own? Do you need a fresh set of eyes or some advice in your existing practice?Reach out to me- www.practiceresults.com. If you like what we are doing here on Hey Docs! and want to hear more of this awesome content, give us a 5-star Rating on your preferred listening platform and subscribe to our show so you never miss an episode. New episodes drop every Thursday! Episode Credits: Hosted by Jill AllenProduced by Jordann KillionAudio Engineering by Garrett Lucero
Today in the US, way over half of 11-14 year-olds wear braces and a growing number of adults have joined those ranks. Correcting a child's bite is about more than appearances. How do you know if your child might need braces? How early should you check with an orthodontist? In this episode, we're talking about experiences in our own families and hearing from an expert: Dr. Alex from Atlas Orthodontics. atlasbraces.com
"Trust but verify the facts." Connect With Our SponsorsGreyFinch - https://greyfinch.com/jillallen/A-Dec - https://www.a-dec.com/orthodonticsSmileSuite - http://getsmilesuite.com/ Summary In this episode, Jill Allen interviews dental attorney Levi Barlavi, who shares insights on the importance of understanding the 'why' behind practice ownership, the emotional readiness required for new business owners, and the risks involved in starting or acquiring a practice. Levi emphasizes the need for a supportive team and the value of asking for help, while also discussing common mistakes made by first-time buyers. The conversation also touches on Levi's rebranding to Polished Legal and the importance of continuous growth and adaptation in the dental industry. Connect With Our Guest Polished Legal - https://www.polishedlegal.com Takeaways Understanding your 'why' is crucial for practice ownership.Having a clear vision can guide your career decisions.Emotional readiness is key when starting a business.Risk is inevitable; understanding it is essential.First-time buyers should seek experienced counsel.Don't hesitate to ask for help from mentors.Trust but verify during negotiations.A good negotiation should feel uncomfortable for both parties.Less than 1% of bank loans default, indicating manageable risk.Surround yourself with supportive cheerleaders.Chapters 00:00 Introduction to Dental Law and Practice02:14 Understanding the 'Why' Behind Practice Ownership06:37 Emotional Readiness for Business Ownership10:14 Evaluating Risks in Practice Ownership17:57 Common Mistakes for First-Time Buyers22:30 Navigating Early Career Challenges22:59 The Importance of Asking Hard Questions23:59 Due Diligence in Business Transactions25:12 Negotiation as a Collaboration27:54 The Value of Rejection in Business Deals29:02 Rebranding for Growth and Expansion30:01 The Journey of Entrepreneurship34:57 Advice for Aspiring Practice Owners41:00 Speed Round Insights Are you ready to start a practice of your own? Do you need a fresh set of eyes or some advice in your existing practice?Reach out to me- www.practiceresults.com. If you like what we are doing here on Hey Docs! and want to hear more of this awesome content, give us a 5-star Rating on your preferred listening platform and subscribe to our show so you never miss an episode. New episodes drop every Thursday! Episode Credits: Hosted by Jill AllenProduced by Jordann KillionAudio Engineering by Garrett Lucero
Dr. Sonia Palleck: “I love dentistry. I love working with my hands. It's quite artistic and very challenging. It also requires you to have a lot of compassion and good communication skills. I felt it tapped into a lot of things that I was gifted with. “The reason I went into dentistry was to become an orthodontist. My siblings and I all had braces. We had terrible crooked teeth. What the orthodontist did for me was really life changing. It gave me a lot of confidence. It gave me the ability to smile, to show up, and to speak my mind without fear or self-consciousness. I thought this was an amazing thing to do for people, and that's what I chose. “Orthodontics is an amazing profession. It is possibly the best of the 10 areas of dentistry. I'm biased, but I absolutely adore what I do. I feel like I change people's lives on a daily basis. I get to interact with people of all ages, but especially young people, which is invigorating and rejuvenating. And I get to problem solve and use my mind. That is just a beautiful way to spend each day.” Sonia Palleck was born and raised in Windsor, Ontario, Canada. She went to school at Western in London, Ontario and graduated from Dentistry in '93 and Orthodontics in '99. She pioneered the use of digital orthodontics in practice and has lectured all over the world to share her knowledge with others. Sonia has written the “Leave the Little Light On” book series, designing and painting all the book covers, and editing and self-publishing her contribution to the world. Through these books she is a special advocate for love.
The bulk of an oral surgeon's business comes from referrals by general dentists. However, not all referrals are the same, and many oral surgeons still don't understand the power their referring doctors hold over their practices. Once again, we are joined by Dr. Roger Levin, the founder and CEO of Levin Group, Inc., and an internationally recognized writer, advisor, management consultant, and dental business visionary. Dr. Levin is here to walk us through a concept he had a hand in developing 41 years ago, starting with the definition of “referral sources”, their importance, and how they inform marketing protocols. Next, we learn about the burden of generating new referrals, how to classify referral sources, the ins and outs of A referrals, and how to replenish your A database. Dr. Levin also explains why you always need to treat your patients well, why we consider B referrals as the least-interesting category, how to rise above the biggest challenges posed by C referrals, and how to curate long-term goodwill among your referring doctors. We end with the missed opportunities and common mistakes made with D referrals, the costs of marketing across the four referral categories, and the best practices for approaching and generating new referrals. Key Points From This Episode:Dr. Roger Levin describes referral sources and how they inform marketing protocols.Why the burden of generating referrals lies with the surgeon or surgical practice. A, B, C, D: How to classify referral sources. The ins and outs of A referring doctors and advice on how to replenish your A database. Where patients fit in, and why you always need to treat your patients well. Unpacking B referrals and why we consider this the least-interesting referral category. The biggest challenges with C referrals and how to rise above them. Long-term considerations for curating goodwill with referring doctors. How surgeons can be a general dentist's gateway to improved services and technologies.Common mistakes made with D referrals and the opportunities that are often missed.The costs of referral marketing and how it differs across the four referral categories. Exploring the best practices for cold calling and approaching new referrals. Dr. Roger Levin's final thoughts on referrals and referral marketing.Links Mentioned in Today's Episode:Dr. Roger Levin on LinkedIn — https://www.linkedin.com/in/roger-levin-69ab744/ Levin Group, Inc. — https://levingroup.com/ Levin Group, Inc. on YouTube — https://www.youtube.com/@LevinGroupInc American Association of Orthodontists — https://education.aaoinfo.org/ Everyday Oral Surgery Website — https://www.everydayoralsurgery.com/ Everyday Oral Surgery on Instagram — https://www.instagram.com/everydayoralsurgery/ Everyday Oral Surgery on Facebook — https://www.facebook.com/EverydayOralSurgery/Dr. Grant Stucki Email — grantstucki@gmail.comDr. Grant Stucki Phone — 720-441-6059
"I was getting very burnt out." Connect With Our SponsorsGreyFinch - https://greyfinch.com/jillallen/A-Dec - https://www.a-dec.com/orthodonticsSmileSuite - http://getsmilesuite.com/ Summary In this conversation, Dr. Liz shares her inspiring journey to becoming an orthodontist, detailing her unexpected entry into the field, the challenges she faced while transitioning from New York to opening her own practice in Asheville, and the health issues that arose during this time. She emphasizes the importance of community, authenticity, and resilience in overcoming adversity, and discusses her unique marketing strategies that helped her establish a strong presence in her new location. Dr. Liz's story is a testament to the power of perseverance and the impact of genuine connections in both personal and professional realms. Connect With Our Guest Everyday Orthodontics - https://www.everydayortho.com Takeaways Dr. Liz's journey to orthodontics was unexpected and filled with challenges.She emphasizes the importance of community and patient care in her practice.Overcoming health challenges taught her resilience and determination.Authenticity in marketing helped her connect with the community.Building a practice requires hard work and dedication, especially in the face of adversity.Dr. Liz's unique approach to patient consultations fosters trust and comfort.She believes in the power of genuine interactions with patients.The support of mentors and peers is crucial in navigating the challenges of practice ownership.Dr. Liz's experience with a natural disaster highlighted the strength of community support.Staying true to oneself is essential for success in any field.Chapters 00:00 Journey to Orthodontics: A Serendipitous Path10:00 Transitioning from New York: The Decision to Open a Practice19:03 Overcoming Adversity: The Challenges of Opening a New Practice25:54 Health Challenges: A Personal Battle33:54 Building a New Life: Marketing and Growing the Practice35:17 Navigating the First Year: Challenges and Triumphs51:25 Community Resilience: Overcoming Adversity Together58:00 Reflections and Advice: Embracing the Journey Are you ready to start a practice of your own? Do you need a fresh set of eyes or some advice in your existing practice?Reach out to me- www.practiceresults.com. If you like what we are doing here on Hey Docs! and want to hear more of this awesome content, give us a 5-star Rating on your preferred listening platform and subscribe to our show so you never miss an episode. New episodes drop every Thursday! Episode Credits: Hosted by Jill AllenProduced by Jordann KillionAudio Engineering by Garrett Lucero
Today on the Orthopreneurs show, we have one of the most inspirational and positive Orthodontists ever.We have Dr. Jeff Heinz of Heinz Orthodontists Rockford and Grand Rapids, Michigan.He is well known in the Ortho community for his positivity and for being a great human being. Today, we get to know him better.Dr. Heinz went to the University of Detroit Mercy School of Dentistry for his undergraduate studies.In his second year in dental school, he was involved in a motocross accident that left him paralyzed. This was a devastating accident that could have made him give up on his dreams, but he was very determined to rebuild his life.He caught up with his classmates and got extra motivation to work hard to finish top of his class. He practiced General Dentistry for a while before going for residency at Indiana University.Jeff's story of overcoming tragedy to live a fulfilling and successful life is so incredible and a true testament to his resilience.Tune in to hear it in his own words and hopefully be inspired.Key Takeaways- Dr. Heinz's journey into becoming an orthodontist (01:42)- Being involved in a motocross accident (05:06)- Getting back to dental school after the accident (08:55)- Overcoming tragedy and living a full life (12:19)- You've got one life; be intentional with it (16:54)- Just Plus one it (19:47)- Launching a start-up practice in the middle of a pandemic (25:24)Additional Resources
Managing and growing a multi-office practice is no small feat. Today, we're joined by returning guest, Dr. Robert Levin, Founder and CEO of Levin Group, to take a closer look at how to do it right with 10 tips for success in a multi-location setup. Dr. Levin begins by explaining the challenges of having a large and varied referral base. Then, we discover what oral surgeons can learn from orthodontists, marketing recommendations for multi-office practices, tracking and analysis difficulties, and debunking common cost and money-related myths. We also assess the best practices for communication, the importance of partner and stakeholder agreement, the necessity of consistent management performance analysis, and the importance of having adequate and efficient systems in place across multiple locations. Plus, Dr. Levin shares his thoughts on the curse of high IQ, what we can do to overcome it, and how the career stage of individual doctors affects the entire multi-office setup. Tune in for practical strategies to strengthen and scale your multi-location practice!Key Points From This Episode:The challenges of having a large and varied referral base. Orthodontics as a leading economic indicator, and why this matters for oral surgeons. Marketing recommendations for multi-office practices. Why tracking and analysis get more difficult with more than two locations. Overheads, debunking common money-related myths, and the role of office managers.Best practices for improving communication in a multi-office setup.How agreeing with partners and stakeholders influences a practice's effectiveness.Management performance analysis: staying on top of your KPIs. The importance of having efficient systems in place.Unpacking the curse of high IQ and how to avoid this particular pitfall. Reasons to pay attention to the career stages of each doctor at every location. The inevitability of failure and how to quickly realign.Links Mentioned in Today's Episode:Dr. Roger Levin on LinkedIn — https://www.linkedin.com/in/roger-levin-69ab744/ Levin Group, Inc. — https://levingroup.com/ Levin Group, Inc. on YouTube — https://www.youtube.com/@LevinGroupInc American Association of Orthodontists — https://education.aaoinfo.org/ How The Mighty Fall — https://www.jimcollins.com/books/how-the-mighty-fall.html Everyday Oral Surgery Website — https://www.everydayoralsurgery.com/ Everyday Oral Surgery on Instagram — https://www.instagram.com/everydayoralsurgery/ Everyday Oral Surgery on Facebook — https://www.facebook.com/EverydayOralSurgery/Dr. Grant Stucki Email — grantstucki@gmail.comDr. Grant Stucki Phone — 720-441-6059
"We can't just run an office in chaos." Connect With Our SponsorsGreyFinch - https://greyfinch.com/jillallen/A-Dec - https://www.a-dec.com/orthodonticsSmileSuite - http://getsmilesuite.com/ Summary In this episode, Jill and Casey Bull discuss the importance of effective team management and goal setting in orthodontic practices. Casey shares insights on implementing OKRs (Objectives and Key Results) to enhance team performance and accountability. They explore the concept of '10 state' to define excellence in roles, the significance of structured team meetings, and the need to prioritize big goals over daily tasks. The conversation emphasizes fostering a culture of accountability while maintaining a supportive environment for team members. Connect With Our Guest CascadEffects - https://www.cascadeffects.com Takeaways Casey Bull emphasizes the need for impactful change in orthodontic practices.OKRs help clarify objectives and measure progress effectively.Leading KPIs are crucial for proactive management.Defining a '10 state' helps teams strive for excellence.Structured meetings enhance team accountability and focus.Rocks and sand analogy illustrates prioritization of goals.Accountability should be framed as support, not criticism.Self-care is essential for productivity and balance.Open-mindedness can lead to better practices and outcomes.Effective communication tools can streamline team interactions.Chapters 00:00 Introduction to Cascade Effects and Casey's Journey03:07 Understanding OKRs in Orthodontic Practices06:00 Implementing OKRs: Practical Steps for Success08:55 The Importance of Measuring Team Performance11:58 Defining the 10 State: A New Approach to Goal Setting19:29 Understanding the Big Picture in Team Dynamics21:26 The Importance of Structure and Goal Setting22:54 Effective Team Meetings: Engaging Everyone25:54 Navigating Team Accountability and Feedback29:01 Implementing Rocks: Prioritizing Big Objectives33:11 Balancing Accountability and Team Autonomy Are you ready to start a practice of your own? Do you need a fresh set of eyes or some advice in your existing practice?Reach out to me- www.practiceresults.com. If you like what we are doing here on Hey Docs! and want to hear more of this awesome content, give us a 5-star Rating on your preferred listening platform and subscribe to our show so you never miss an episode. New episodes drop every Thursday! Episode Credits: Hosted by Jill AllenProduced by Jordann KillionAudio Engineering by Garrett Lucero
"We do not want to try to time the market." Connect With Our SponsorsGreyFinch - https://greyfinch.com/jillallen/A-Dec - https://www.a-dec.com/orthodonticsSmileSuite - http://getsmilesuite.com/ Summary In this conversation, Jill and Brittany Frazier discuss the importance of financial planning, particularly for women, and the implications of the upcoming wealth transfer. Brittany shares insights on gender differences in financial decision-making and investment strategies, emphasizing the need for financial literacy and education. They explore the role of financial advisors and how to navigate financial relationships, while also addressing mindset blocks that may prevent women from investing confidently. The discussion concludes with practical advice for engaging with financial advisors and overcoming common barriers to financial success. Connect With Our Guest Cain Watters - https://www.cainwatters.com Takeaways Brittany Frazier is a financial planner and CPA at Cain Watters.The Great Wealth Transfer will see women controlling two-thirds of US wealth by 2030.Women tend to invest for security and specific goals, while men prioritize performance.Education is key to building confidence in financial decision-making for women.Women often take longer to make investment decisions compared to men.The importance of aligning financial plans with individual and couple goals.Advisors should help clients define short-term, mid-term, and long-term goals.Women are less confident in financial decisions than men, leading to under-investing.It's crucial to understand the different investment strategies of men and women.Delegation is important for personal and professional growth.Chapters 00:00 Introduction to Brittany Frazier and Cain Watters03:03 The Evolution of Financial Planning for Women05:53 Understanding the Great Wealth Transfer09:03 Women and Financial Confidence11:51 Investing Strategies: Women vs. Men14:58 The Importance of Education in Financial Planning17:56 Generational Shifts in Financial Perspectives21:15 Understanding Couples' Perspectives in Financial Advising23:09 Defining Goals and Values in Financial Planning25:33 Investing with Purpose: Time Horizon and Risk Tolerance27:51 The Importance of Financial Advisors31:31 Mindset Blocks for Women in Investing34:44 Overcoming Fear in Financial Decisions37:27 The Importance of Long-Term Investment Strategies40:34 Final Thoughts and Speed Round Insights Are you ready to start a practice of your own? Do you need a fresh set of eyes or some advice in your existing practice?Reach out to me- www.practiceresults.com. If you like what we are doing here on Hey Docs! and want to hear more of this awesome content, give us a 5-star Rating on your preferred listening platform and subscribe to our show so you never miss an episode. New episodes drop every Thursday! Episode Credits: Hosted by Jill AllenProduced by Jordann KillionAudio Engineering by Garrett Lucero
A Straight Smile Isn't Enough Anymore In today's competitive landscape, patients expect excellent clinical results. A straight smile is the baseline, not the differentiator. What truly sets your orthodontic practice apart is how patients feel from the moment they walk through your doors. Dr. Brice Gilliam calls this approach “unreasonable hospitality,” the idea of exceeding […] The post The Customer-First Secret Orthodontists Are Missing appeared first on HIP Creative.
"You can't base it strictly on price." Connect With Our SponsorsGreyFinch - https://greyfinch.com/jillallen/A-Dec - https://www.a-dec.com/orthodonticsSmileSuite - http://getsmilesuite.com/ Summary In this engaging conversation, Jill and Joseph Ross discuss the evolution of orthodontic office design, emphasizing the importance of space optimization, equipment quality, and layout considerations. Joe shares insights on the changing needs of orthodontic practices, including the shift from traditional waiting rooms to more efficient designs. They also explore the pros and cons of fixed versus mobile carts, cost factors in building clinics, and the significance of planning for future expansions. Joe offers valuable advice for new orthodontic practices and highlights common mistakes to avoid in office planning. The discussion concludes with a look at future trends in orthodontic design and a fun speed round with Joe. Connect With Our Guest Ross Orthodontic - https://rossorthodontic.com Takeaways Joe Ross has been in the orthodontic equipment industry since 1981.The design of orthodontic offices has evolved significantly over the years.Space optimization is crucial in orthodontic practice design.A minimum of 300 square feet per chair is recommended for orthodontic offices.Fixed carts are preferred for their clean look and functionality.Cost factors for building clinics vary greatly by location and design choices.Quality equipment is essential for long-term success in orthodontics.Planning for future expansions is important when designing a new office.Common mistakes include improper layout and insufficient sterilization areas.Listening is often more valuable than speaking in professional settings.Chapters 00:00 Introduction to Joseph Ross and Ross Orthodontic02:55 Evolution of Orthodontic Office Design05:59 Space Requirements for Orthodontic Practices08:56 Chair and Unit Layout Considerations11:55 Changes in Patient and Family Dynamics14:56 Fixed vs. Mobile Carts in Orthodontics17:58 Cost Factors in Office Build-Outs20:55 Equipment Budgeting and Selection Tips21:19 Investing in Quality Equipment25:10 The Importance of Durable Design29:06 Navigating Office Expansion Decisions33:09 Common Mistakes in Office Design36:37 Future Trends in Orthodontic Design Are you ready to start a practice of your own? Do you need a fresh set of eyes or some advice in your existing practice?Reach out to me- www.practiceresults.com. If you like what we are doing here on Hey Docs! and want to hear more of this awesome content, give us a 5-star Rating on your preferred listening platform and subscribe to our show so you never miss an episode. New episodes drop every Thursday! Episode Credits: Hosted by Jill AllenProduced by Jordann KillionAudio Engineering by Garrett Lucero
In this Ortho Marketing episode, Dean Steinman is joined by Gary Sastow, Partner at Danziger & Markhoff LLP, to discuss the legal essentials every dental practice owner needs to know. From regulatory compliance and risk management to contracts and employee matters, Gary shares expert insights to help practices stay protected and legally sound. Whether you're starting, growing, or managing a practice, this episode is packed with must-know legal guidance.Ready to elevate your practice?Contact us! https://orthomarketing.com/contact-us/About Gary SastowGary Sastow has over twenty-five years of experience in the practice of law. While maintaining a broad scope of practice, Gary focuses on representing healthcare professionals in all aspects of their business, professional and personal lives. Having been raised in a family of physicians, he possesses a unique understanding and insight into the business of practicing a healthcare profession. Combined with his years of practice in what has become a more complex and highly regulated industry, Gary's clients see him as a trusted advisor, confidant, and advocate. On an ongoing basis, he works with clients on transactional matters, regulatory compliance issues and problem solving including providing representation to clients under professional investigation before OPMC, OPD or the Justice Center. Gary is a prolific speaker and author of professional articles in various publications. He has also served as an adjunct professor at Pace University teaching Health Law and Policy and Not for Profit Organizations. Gary is a recommended legal services provider for the NYS Dental Association. D&M now provides representation to clients under professional investigation before OPMC, OPD or the Justice Center
In this Ortho Marketing episode, Dean Steinman is joined by Gary Sastow, Partner at Danziger & Markhoff LLP, to discuss the legal essentials every dental practice owner needs to know. From regulatory compliance and risk management to contracts and employee matters, Gary shares expert insights to help practices stay protected and legally sound. Whether you're starting, growing, or managing a practice, this episode is packed with must-know legal guidance.Ready to elevate your practice?Contact us! https://orthomarketing.com/contact-us/About Gary SastowGary Sastow has over twenty-five years of experience in the practice of law. While maintaining a broad scope of practice, Gary focuses on representing healthcare professionals in all aspects of their business, professional and personal lives. Having been raised in a family of physicians, he possesses a unique understanding and insight into the business of practicing a healthcare profession. Combined with his years of practice in what has become a more complex and highly regulated industry, Gary's clients see him as a trusted advisor, confidant, and advocate. On an ongoing basis, he works with clients on transactional matters, regulatory compliance issues and problem solving including providing representation to clients under professional investigation before OPMC, OPD or the Justice Center. Gary is a prolific speaker and author of professional articles in various publications. He has also served as an adjunct professor at Pace University teaching Health Law and Policy and Not for Profit Organizations. Gary is a recommended legal services provider for the NYS Dental Association. D&M now provides representation to clients under professional investigation before OPMC, OPD or the Justice Center
"AI receptionists are the future." Connect With Our SponsorsGreyFinch - https://greyfinch.com/jillallen/A-Dec - https://www.a-dec.com/orthodonticsSmileSuite - http://getsmilesuite.com/ Summary In this episode, Richard May, VP of Business Development at Mango Voice, discusses the evolution of communication in orthodontics, the integration of AI in patient interactions, and the importance of technology in enhancing customer experience. He shares insights on how Mango Voice is revolutionizing the way orthodontic practices manage calls and communicate with patients, emphasizing the role of AI in improving efficiency and training. Additionally, Richard addresses the regulatory aspects of call recording in the healthcare industry. In this conversation, Richard May discusses the importance of compliance and security in healthcare communication, highlighting Mango's commitment to HIPAA compliance and data protection. He explores trends in call management, emphasizing the shift towards more sophisticated systems that enhance patient interaction. The discussion also covers innovative features of Mango's phone system, including after-hours call forwarding and the use of AI receptionists. Richard concludes with advice for young professionals, encouraging them to embrace opportunities, even when they seem daunting. Connect With Our Guest Mango Voice - https://mangovoice.com/ Takeaways Mango Voice provides VoIP services specifically for healthcare professionals.The importance of timing in career opportunities and business success.AI is transforming communication in orthodontics by enhancing patient interactions.Mango AI analyzes phone calls to provide sentiment analysis and call summaries.AI tools can save time for front office staff and improve patient care.Effective communication is crucial for converting leads into patients.Mango Voice integrates with various orthodontic software for seamless operations.Call recordings are essential for training and improving team performance.Regulations around call recording vary by state and require compliance.AI should be viewed as a tool to enhance, not replace, human roles. Mango is committed to compliance and security in healthcare communication.The company offers customizable solutions for different practice needs.Mango's phone system includes features like after-hours call forwarding and missed call text messages.AI receptionists are becoming a significant trend in the industry.Practices can evaluate their call management effectiveness with Mango's tools.Mango ensures patient information is kept private and secure.The company aims to make communication light and stress-free for users.Missed calls can be turned into opportunities with the right system in place.It's essential for practices to consider their call flow and answer rates.Young professionals should take opportunities that challenge them.Chapters 00:00 Introduction to Richard May and Mango Voice03:01 The Evolution of Communication in Orthodontics05:54 Harnessing AI for Enhanced Patient Interaction08:55 The Role of AI in Call Management12:01 Improving Team Performance with AI Insights14:55 Integrating Technology for a Better Patient Experience18:09 Navigating Regulations in Call Recording24:29 Mango's Commitment to Compliance and Security28:44 Trends in Call Management for Medical Practices33:53 The Evolution of Communication in Healthcare39:12 Innovative Features of Mango's Phone System45:06 Final Thoughts and Advice for Young Professionals Are you ready to start a practice of your own? Do you need a fresh set of eyes or some advice in your existing practice?Reach out to me- www.practiceresults.com. If you like what we are doing here on Hey Docs! and want to hear more of this awesome content, give us a 5-star Rating on your preferred listening platform and subscribe to our show so you never miss an episode. New episodes drop every Thursday! Episode Credits: Hosted by Jill AllenProduced by Jordann KillionAudio Engineering by Garrett Lucero
As the country experiences strange financial anomalies only prevalent in economic downturns, we've decided to show you how to prepare for the worst while still expecting to turn a profit and grow your dental practice. We are joined once again by Dr. Roger Levin, Founder of Levin Group – the leading practice management and marketing consulting firm in dentistry – and he begins today's conversation with his thoughts on the current economic climate and how economic downturns have affected dentistry historically. Then, we discuss what dentists and surgeons should be hyper-aware of at this time of financial uncertainty, why uncertainty is the only guarantee, how financial pressure affects the way practices operate, and the undeniable importance of paying careful attention to your referral marketing program. We also unpack the three stages of success, what fee-for-service practices should be focusing on, how referral marketing helps boost ROI, and the upside of being optimistic amidst a recession. To end, Dr. Levin examines patient financing options, the correlation between staffing and economic turmoil, the dangers of cutting all expenses as a knee-jerk reaction (especially those that pertain to practice efficiency and staff morale), and why he's willing to fully reimburse your purchase if you don't like the books he recommends. Key Points From This Episode:Dr. Roger Levin explains how previous economic downturns have affected dentistry.Why uncertainty reigns in the current economic climate. What dentists and oral surgeons should expect and look out for during these uncertain times. How the economy affects practice behavior and protocols – more work for general dentists.Why surgeons need to maximize their referral marketing potential to stay ahead.The three stages: Achieving success, maintaining success, and protecting success. How fee-for-service practices fare in economic turmoil, and what they should be focusing on. Strengthening relationships with referral doctors and how referral marketing boosts ROI. The upsides of recession and the role of optimism in succeeding in uncertain times. Unpacking doctor and patient behavior in economic unrest and how to avoid common pitfalls. A quick look at patient financing options. How staffing and financial instability correlate. The dangers of the knee-jerk reaction to immediately cut all expenses; production vs profit. Dr. Levin's recommended books, and why he's willing to reimburse unsatisfactory purchases.Links Mentioned in Today's Episode:Dr. Roger Levin on LinkedIn — https://www.linkedin.com/in/roger-levin-69ab744/ Levin Group, Inc. — https://levingroup.com/ Levin Group, Inc. on YouTube — https://www.youtube.com/@LevinGroupInc American Association of Orthodontists — https://education.aaoinfo.org/ Conquering Crisis — https://www.goodreads.com/book/show/217182453-conquering-crisisThe 5 Types of Wealth — https://www.the5typesofwealth.com/ Kingmaker — https://www.goodreads.com/book/show/203956642-kingmaker Everyday Oral Surgery Website — https://www.everydayoralsurgery.com/ Everyday Oral Surgery on Instagram — https://www.instagram.com/everydayoralsurgery/
Dean Prevost, CEO and Adam Pollack, Director of Business Development at Corus Orthodontists joins the GDN Show. The two discuss: Corus Orthodontists unique doctor-owner model Growing organically Current trends in orthodontics Advice for orthodontists For more information about Corus Orthodontists: Website: https://www.corusortho.com/ Email Adam Pollack: apollack@corusortho.com If you like our podcast, please give us a ⭐⭐⭐⭐⭐ review on iTunes https://apple.co/2Nejsfa and a Thumbs Up on YouTube.
"Now is the time to do digital." Connect With Our SponsorsGreyFinch - https://greyfinch.com/jillallen/A-Dec - https://www.a-dec.com/orthodonticsSmileSuite - http://getsmilesuite.com/ Summary In this conversation, Jill and Andrea Cook discuss the evolving landscape of orthodontics, focusing on the challenges and opportunities presented by digital transformation, the critical importance of sterilization processes, and the necessity of adhering to OSHA and infection control standards. They emphasize the need for practices to adapt to new technologies while ensuring safety and compliance, particularly in the context of hiring and training new team members. The discussion highlights the importance of proactive planning and system implementation for both new and established practices. In this conversation, Andrea Cook and Jill discuss various aspects of practice management, focusing on effective implementation strategies, the importance of training, inventory management, team dynamics, and communication. They emphasize the need for structured systems to enhance efficiency and employee satisfaction, while also addressing the challenges of employee overload and the significance of open dialogue in the workplace. The discussion concludes with personal productivity habits and the impact of technology on practice management. Connect With Our Guest Andrea Cook Orthodontic Clinical Consultant - https://www.andreacookconsulting.com Takeaways Digital transformation is a significant challenge for orthodontic practices.Time management is crucial for implementing new technologies effectively.Practices must prioritize sterilization processes for patient and employee safety.OSHA compliance is essential and requires written protocols and logs.New practices should establish core systems from the beginning to avoid costly retrofits.Team training is vital for maintaining compliance and efficiency.Practices should utilize slower months for training and system improvements.Sales reps may not always provide the best advice for orthodontic needs.Regular reviews of protocols are necessary to ensure ongoing compliance.Proactive planning can prevent future operational challenges. Effective implementation requires a strategic plan and gradual steps.Training is essential for maintaining protocols and ensuring safety.Bulk purchasing can save time and money in inventory management.A streamlined inventory system reduces wasted time and resources.Strong team dynamics are crucial for a productive workplace.Open communication helps identify employee overload before it escalates.Regular performance planning sessions foster team development.Encouraging vulnerability among team members enhances office culture.Trusting your instincts can lead to significant career advancements.Technology like Chat GPT can greatly improve practice efficiency.Chapters 00:00 Introduction and Background02:45 Navigating Digital Transformation in Orthodontics10:46 The Importance of Sterilization Processes17:45 Understanding OSHA and Infection Control Standards25:43 Strategizing for Effective Implementation27:09 The Importance of Training and Maintenance28:06 Navigating Inventory Challenges30:54 Streamlining Inventory Management35:23 Building Strong Team Dynamics40:21 Identifying Employee Overload42:46 Fostering Open Communication in the Workplace45:44 Personal Productivity Habits Are you ready to start a practice of your own? Do you need a fresh set of eyes or some advice in your existing practice? Reach out to me- www.practiceresults.com. If you like what we are doing here on Hey Docs! and want to hear more of this awesome content, give us a 5-star Rating on your preferred listening platform and subscribe to our show so you never miss an episode. New episodes drop every Thursday! Episode Credits: Hosted by Jill AllenProduced by Jordann KillionAudio Engineering by Garrett Lucero
"You have to trade trust for money." Connect With Our SponsorsGreyFinch - https://greyfinch.com/jillallen/A-Dec - https://www.a-dec.com/orthodonticsSmileSuite - http://getsmilesuite.com/ Summary In this conversation, Rodrigo Viecilli shares his unique journey from academia to becoming a successful orthodontist and entrepreneur. He discusses the challenges he faced while starting his practice during the COVID-19 pandemic and the importance of digital marketing in a competitive landscape. Rodrigo emphasizes the significance of SEO, Google Maps, and Google My Business in attracting patients, as well as the role of backlinks in building authority. He advocates for collaborative marketing among orthodontists to enhance visibility and patient acquisition, while also highlighting the need for a long-term strategy in digital marketing. In this conversation, Rodrigo Viecilli shares insights on digital marketing strategies for orthodontic practices, emphasizing the importance of location, online advertising, and optimizing Google Maps for visibility. He discusses the necessity of ads for startups, the interplay between SEO and reviews, and the significance of understanding competition in the digital space. Rodrigo also provides advice for new practices on where to allocate marketing dollars and the importance of professional independence in business. Connect With Our Guest ORTHODYNAMO - https://orthodynamo.com/ Takeaways Rodrigo transitioned from academia to orthodontics, facing unique challenges.Starting a practice during COVID-19 required innovative marketing strategies.Digital marketing is crucial for survival in a competitive market.SEO is essential for attracting patients organically.Google Maps and Google My Business are vital for local visibility.Backlinks enhance website authority and search rankings.Collaborative marketing can benefit orthodontists collectively.Content quality is more important than backlinks alone.Building a strong online presence takes time and effort.Understanding digital marketing potential is key for practice location decisions. Digital marketing mistakes can be costly for small practices.Location significantly impacts patient acquisition in orthodontics.Online advertising is crucial for new practices to gain visibility.A strong offer is essential for effective advertising.SEO and reviews are interconnected in driving traffic.The Google Map pack is often underutilized by practices.Startups should prioritize engaging with knowledgeable marketing firms.Understanding local competition is vital for strategic planning.Professional independence enhances business integrity and growth.Continuous evaluation of marketing strategies is necessary for success.Chapters 00:00 Rodrigo's Journey: From Academia to Orthodontics02:56 Navigating Challenges: Starting a Practice During COVID-1905:58 The Importance of Digital Marketing in a Competitive Landscape09:01 SEO Fundamentals: Why It Matters for New Practices11:55 Understanding Google Maps and Local SEO15:02 The Power of Google My Business (GMB)18:00 Backlinks: Building Authority and Visibility21:00 Collaborative Marketing: Strength in Numbers24:10 Playing the Long Game: SEO and Patient Acquisition25:47 Understanding Digital Marketing in Small Cities29:40 The Role of Online Advertising33:40 Optimizing Google Maps for Visibility38:51 Strategic Marketing for Startups44:11 Final Thoughts and Advice for Growth Are you ready to start a practice of your own? Do you need a fresh set of eyes or some advice in your existing practice?Reach out to me- www.practiceresults.com. If you like what we are doing here on Hey Docs! and want to hear more of this awesome content, give us a 5-star Rating on your preferred listening platform and subscribe to our show so you never miss an episode. New episodes drop every Thursday! Episode Credits: Hosted by Jill AllenProduced by Jordann KillionAudio Engineering by Garrett Lucero
Today we are delighted to welcome Dr. Erin Smith and Dr. Timothy Imafidon Jr, passionate art collectors and owners of Goldsboro Pediatric Dentistry and Orthodontics. Originally from Greensboro, North Carolina, Dr . Erin Smith completed her undergraduate education at Duke University in Durham. After her graduation she earned her Doctorate from Howard University before heading south to continue her training at Jacksonville University School of Orthodontics, earning certification in Orthodontics and Maxillofacial Orthopedics. Professionally, Dr . Smith is a member of the American Association of Orthodontists, American Dental Association, and the National Dental Association. Personally, she is a proud member of Delta Sigma Theta Sorority, Incorporated. Dr. Timothy Imafidon Jr . is a Board Certified pediatric dentist who was born in High Point, North Carolina. Growing up, he called North Carolina, Ohio and Indonesia home before heading off to Guilford College in Greensboro where he received his Bachelor of Science degree in Biology. Following college, Dr. Imafidon completed four additional years of dental school at Howard University in Washington D.C. before completing a two-year residency program at Jacobi Medical Center, a teaching hospital affiliated with Albert Einstein College of Medicine in New York. While in N.Y . he received extensive training in treating special needs and medically compromised children at the Rose F. Kennedy Center for Developmental Disabilities. He is a member of the North Carolina Dental Society, the American Academy of Pediatric Dentistry and the American Dental Association. He is a proud member of Kappa Alpha Psi. In this episode of The Art Elevator podcast, Sarah Reeder and Larissa Wild speak with Dr. Erin Smith and Dr. Timothy Imafidon Jr. about their journey in collecting art. I Topics discussed: - How to start educating yourself on the type of art you are interested in - Their tips on how to start a collection - How their collecting focus on African American art has influenced their friends, family and clients - The importance of supporting artists whose work speaks to you - The joy of living surrounded by art You can read more in the show notes here: https://larissawild.com/post/13416-the-art-elevator-episode-48---insights-on-collecting
"Inflation is killing us." Connect With Our SponsorsGreyFinch - https://greyfinch.com/jillallen/A-Dec - https://www.a-dec.com/orthodonticsSmileSuite - http://getsmilesuite.com/ Summary In this conversation, Scott Broadbent discusses the importance of tax credits for healthcare professionals, particularly orthodontists. He explains how his company, Acquire Tax Credits, helps practitioners navigate the complexities of tax credits and the recent changes in tax legislation that could benefit them. Scott emphasizes the significance of documenting research and development efforts to qualify for these credits and addresses common misconceptions about the process. The discussion also highlights the potential financial impact of tax credits on new and established practices, encouraging doctors to take advantage of available resources. In this conversation, Scott Broadbent discusses the importance of tax credits for dental practices and introduces the SCUBA program, designed to provide peace of mind for patients while enhancing revenue for dentists. He emphasizes the collaboration with CPAs to ensure proper implementation and maximization of tax benefits. The discussion also covers the cost structure of the SCUBA program and its potential impact on practice profitability. Scott concludes with insights on customer service trends and the value of teaching patients to manage their dental care effectively. Connect With Our Guest Acquire Tax Credits - https://acquiretaxcredits.com/ Takeaways Tax credits can significantly benefit healthcare professionals.Many practitioners are unaware of the tax credits available to them.The PATH Act expanded the scope of qualifying for tax credits.Documentation is crucial for successfully claiming tax credits.New practices can leverage tax credits to alleviate financial burdens.The recent budget bill may enhance tax credit opportunities.Collaboration with CPAs is essential in the tax credit process.Misconceptions about R&D tax credits can deter practitioners from applying.The audit rate for R&D claims is relatively low.Proper preparation can lead to successful tax credit claims. Tax credits can significantly benefit dental practices.Collaboration with CPAs is crucial for maximizing tax benefits.The SCUBA program offers peace of mind for patients.Dentists can retain patients better with structured care plans.The SCUBA program is designed to be easy for dental staff to implement.Dentists keep 80% of the revenue generated from the SCUBA program.Inflation impacts dental practices, necessitating innovative solutions.Patient retention is key to long-term practice success.The SCUBA program can enhance profitability for dental practices.Providing peace of mind can lead to increased patient loyalty.Chapters 00:00 Introduction to Scott Broadbent and Acquire Tax Credits02:05 Understanding Tax Credits for Healthcare Professionals06:00 The Impact of Tax Credits on New Practices10:04 Recent Changes in Tax Legislation14:00 Navigating the Tax Credit Process17:59 Addressing Common Concerns and Misconceptions22:31 Navigating Tax Credits for Dental Practices27:02 Understanding SCUBA: A Peace of Mind Program for Dentists35:36 Cost and Implementation of SCUBA Program41:20 Final Thoughts and Speed Round Insights Are you ready to start a practice of your own? Do you need a fresh set of eyes or some advice in your existing practice?Reach out to me- www.practiceresults.com. If you like what we are doing here on Hey Docs! and want to hear more of this awesome content, give us a 5-star Rating on your preferred listening platform and subscribe to our show so you never miss an episode. New episodes drop every Thursday! Episode Credits: Hosted by Jill AllenProduced by Jordann KillionAudio Engineering by Garrett Lucero
"None of us is as smart as all of us." Connect With Our SponsorsGreyFinch - https://greyfinch.com/jillallen/A-Dec - https://www.a-dec.com/orthodonticsSmileSuite - http://getsmilesuite.com/ Summary In this conversation, Jill and Tina discuss the complexities of insurance billing in orthodontics, emphasizing the importance of understanding diagnostic codes, strategic billing practices, and the need for continuous education in a rapidly changing insurance landscape. They provide insights for startup practices on navigating insurance networks and maximizing reimbursements while maintaining compliance and effective patient communication. In this conversation, Jill and Tina Byrne delve into the complexities of navigating insurance in dental practices, emphasizing the importance of understanding the business aspect of insurance, the necessity of thorough verification processes, and the innovative solutions like IMAX that can aid practices. They also discuss the ongoing need for education in the field and the resources available for practitioners. Connect With Our Guest Tina Byrne's iMaxX - https://imaxx.startmoresmiles.com/ Takeaways A lot of money is left on the table when billing insurance.Strategic thinking is essential in navigating insurance billing.Changing language around billing can improve patient understanding.Complacency in insurance practices can lead to missed opportunities.Understanding diagnostic codes is crucial for maximizing reimbursements.Continuous education is necessary to keep up with insurance changes.Startups should do thorough research before deciding on insurance networks.Using third-party administrators can improve fee schedules.Documentation is key for successful insurance claims.Consistency in billing practices is vital for compliance. You cannot just black or white or react to something.Insurance is a business, not a benefit for people.Verification has become a significant part of the process.IMAX was a huge undertaking for the company.Ongoing education is crucial in the insurance field.A massage chair should be a standard perk in workplaces.COVID has changed the way we do business.Managing people can be challenging as one advances in their career.None of us is as smart as all of us in consulting.The insurance landscape is constantly evolving.Chapters 00:00 Maximizing Insurance Billing Opportunities06:04 Understanding Diagnostic Procedures and Codes12:02 Staying Informed in a Changing Insurance Landscape17:20 Advice for Startups Navigating Insurance20:37 Navigating Insurance Challenges in Dental Practices22:41 Understanding the Business of Insurance24:10 The Importance of Verification in Insurance Claims26:56 IMAX: A Solution for Insurance Management30:47 The Need for Ongoing Education in Insurance Practices31:18 Connecting with Tina Byrne: Resources and Insights Are you ready to start a practice of your own? Do you need a fresh set of eyes or some advice in your existing practice?Reach out to me- www.practiceresults.com. If you like what we are doing here on Hey Docs! and want to hear more of this awesome content, give us a 5-star Rating on your preferred listening platform and subscribe to our show so you never miss an episode. New episodes drop every Thursday! Episode Credits: Hosted by Jill AllenProduced by Jordann KillionAudio Engineering by Garrett Lucero
In this episode of The Healers Café, Manon Bolliger, FCAH, RBHT (facilitator and retired naturopath with 30+ years of practice) speaks to Ron about Transforming Health by Unlocking the Jaw's Hidden Potential For the transcript and full story go to: https://www.drmanonbolliger.com/ronphelan Highlights from today's episode include: Ron Phelan That's doing what I had anticipated. But it was what I hadn't anticipated was when you do the Bowen moves when the jaw was stabilized in this position Ron Phelan So that together, the concepts that I learned from Dr. Stack, about the correct jaw position, along with the Bowen moves, just made has amazing outcome. Manon Bolliger it really helped me understand in doing Bowen College that we have to understand the mental emotional aspects of what people go through, you know, we are one whole being and though this is physical, if you aren't prepared for the release the traumas, ABOUT RON PHELAN: Ron Phelan has been involved in the natural therapies industry since the early 90's, trained in various remedial massage techniques and also MORA® biofeedback therapy. In 1996, Ron trained in the Bowen style of work and from 1998 has practiced Bowen in the Geelong region of Australia where Mr. Bowen worked for 26 years. He has been involved in researching the origins and experiencing the variations of the work through his contact with four of Mr. Bowen's students as well as treated many of Bowen's original patients. In July 2014, Ron was inducted in to the Massage hall of fame in Las Vegas for his work in the Bowen area. Core purpose/passion: Spreading the work of Dr. Stack to other practitioners to ensure that this work is carried on. Facebook | Website | ABOUT MANON BOLLIGER, FCAH, RBHT As a de-registered (2021) board-certified naturopathic physician & in practice since 1992, I've seen an average of 150 patients per week and have helped people ranging from rural farmers in Nova Scotia to stressed out CEOs in Toronto to tri-athletes here in Vancouver. My resolve to educate, empower and engage people to take charge of their own health is evident in my best-selling books: 'What Patients Don't Say if Doctors Don't Ask: The Mindful Patient-Doctor Relationship' and 'A Healer in Every Household: Simple Solutions for Stress'. I also teach BowenFirst™ Therapy through and hold transformational workshops to achieve these goals. So, when I share with you that LISTENING to Your body is a game changer in the healing process, I am speaking from expertise and direct experience". Manon's Mission: A Healer in Every Household! For more great information to go to her weekly blog: http://bowencollege.com/blog. For tips on health & healing go to: https://www.drmanonbolliger.com/tips Follow Manon on Social – Facebook | Instagram | LinkedIn | YouTube | Twitter | Linktr.ee | Rumble ABOUT THE HEALERS CAFÉ: Manon's show is the #1 show for medical practitioners and holistic healers to have heart to heart conversations about their day to day lives. Subscribe and review on your favourite platform: iTunes | Google Play | Spotify | Libsyn | iHeartRadio | Gaana | The Healers Cafe | Radio.com | Medioq | Follow The Healers Café on FB: https://www.facebook.com/thehealerscafe Remember to subscribe if you like our videos. Click the bell if you want to be one of the first people notified of a new release. * De-Registered, revoked & retired naturopathic physician after 30 years of practice in healthcare. Now resourceful & resolved to share with you all the tools to take care of your health & vitality!
In this Greatest Hits Series episode, I sit down with Dr. Scott Law, co-founder of Smile Doctors and a respected thought leader in orthodontics, to talk about the human side of running a billion-dollar OSO.Scott is someone whose leadership and life philosophy have deeply shaped my own approach to business and team culture.He shares the real story behind Smile Doctors, born from humble conversations among peers trying to build something better.Scott opens up about risking his savings, building infrastructure from the ground up, and why equity in a company is about so much more than a payday.This episode has some good nuggets on leadership, the power of humility, and how Scott's vision continues to influence the ortho space.We also get personal, discussing how to make a generational impact as leaders, inside the office and out.Hit play and get inspired. Key TakeawaysIntro (00:00)Smile Doctors valuation (01:59)How Smile Doctors started (06:22)Doctors as the face of an OSO (16:01)Being open to learning and pivoting (20:18)Invest in the right people (23:03)The No.1 thing that determines success (26:23)You always need a mission (32:30)Empowering your team (35:34)How the concept of private equity works in an OSO (45:35)Why there's a timeline to equity in OSOs (52:04)Additional Resources- Smile Doctors: https://smiledoctors.com/- Dr. Scott Law's LinkedIn: https://www.linkedin.com/in/scott-law-63297272/- Register for the OrthoPreneurs Summit 2025: http://opsummit2025.com/- For more information, visit: https://orthopreneurs.com/- Join our FREE Facebook group here: https://www.facebook.com/groups/OrthoPreneurs
"Our currency is good vibes." Connect With Our SponsorsGreyFinch - https://greyfinch.com/jillallen/A-Dec - https://www.a-dec.com/orthodonticsSmileSuite - http://getsmilesuite.com/ Summary In this episode of Hey Docs, Jill interviews Alexis Barclay from Smiles Change Lives, a nonprofit organization dedicated to providing orthodontic care to children in need. Alexis shares the mission and history of the organization, highlighting its impact on over 20,000 families across the United States. The conversation explores how orthodontists can get involved, the referral process for patients, and the positive ripple effect of giving back to the community. Alexis emphasizes the importance of community service in orthodontics and encourages new and established orthodontists to participate in the program, regardless of their practice size. The episode concludes with a speed round of insights and future visions for the organization. Connect With Our Guest Smiles Change Lives - https://smileschangelives.org/ Takeaways Smiles Change Lives has helped over 20,000 families.The organization started 28 years ago with a mission to provide orthodontic care.Orthodontists can get involved without financial commitments.The program aims to empower both children and their families.Community service in orthodontics can enhance practice visibility.New orthodontists can benefit from participating in the program.The referral process is designed to be simple and effective.The organization collaborates with various partners to reduce treatment costs.Positive experiences from the program uplift both patients and providers.The goal is to inspire every orthodontist to treat at least two kids.Chapters 00:00 Introduction to Smiles Change Lives03:04 The Impact of Smiles Change Lives06:04 How Orthodontists Can Get Involved08:50 Patient Referral Process and Community Impact12:08 Understanding the Program's Structure15:00 The Ripple Effect of Giving Back18:03 Opportunities for New Orthodontists20:56 Logistics of Joining the Program24:07 Speed Round: Insights and Future Vision Are you ready to start a practice of your own? Do you need a fresh set of eyes or some advice in your existing practice?Reach out to me- www.practiceresults.com. If you like what we are doing here on Hey Docs! and want to hear more of this awesome content, give us a 5-star Rating on your preferred listening platform and subscribe to our show so you never miss an episode. New episodes drop every Thursday! Episode Credits: Hosted by Jill AllenProduced by Jordann KillionAudio Engineering by Garrett Lucero
New Patient Group™ (Formally known as the Doctor Diamond Club Podcast)
Send us a textClick here to Schedule a Free ConsultationClick here to Subscribe to The Brian Wright Show PodcastClick here to Subscribe to The Brian Wright Show YouTube StationClick here to Follow The Brian Wright Show on InstagramThe Brian Wright Show is dedicated to entrepreneurs, their team and family members and for anyone that wants to transform their life, career and/or business. Welcome to the dawn of a new era! After eight successful seasons as the New Patient Group podcast, we're evolving into The Brian Wright Show—same trusted expertise, broader mission. This isn't just a name change; it's an expansion of our commitment to helping you thrive in today's dynamic marketplace.What if you approached each business day with the same urgent focus you feel when a one-star review appears? This transformative mindset shift could revolutionize your business's online reputation and eliminate the anxiety that comes with negative feedback.Most business owners operate in reactive mode - they're completely engaged with daily clinical or operational tasks until something goes wrong. When that dreaded one-star review appears, suddenly there's panic, emergency meetings, and a desperate scramble to offset the damage. But this reactive approach misses the fundamental opportunity to build a proactive review strategy from day one.The modern consumer researches more thoroughly than ever before, often contacting five or more businesses before making decisions. In this landscape, your review profile serves as your digital storefront, with authenticity being the key differentiator. Rather than obsessing over a perfect 5.0 score (which consumers increasingly view with skepticism), the goal should be a substantial collection of genuine reviews averaging around 4.8-4.9 - a range that communicates excellence while maintaining credibility.Implementing this proactive approach requires structural commitment: weekly strategy sessions focusing specifically on review generation, incorporating review objectives into morning team meetings, training staff to recognize satisfaction cues, and creating effective asking techniques. The real power comes from consistency - collecting one positive review daily creates a powerful buffer against the occasional negative experience that every business inevitably encounters.For employees, becoming a champion of the review-gathering process adds tremendous value both personally and professionally. In a job market where finding dedicated, growth-oriented talent remains challenging, being the team member who consistently contributes to building the business's online reputation can significantly enhance your career trajectory and earning potential.Ready to transform your approach? Stop waiting for crises to care about your reputation. Build the systems, train your team, and create the consistency that turns review management from a source of anxiety into a cornerstone of your business strategy.
NBN host Hollay Ghadery speaks with award-winning author Gary Barwin about his book, Scandal at the Alphorn Factory: New and Selected Short Fiction, 2024-1984 (Assembly Press, 2024) couples brand new and uncollected stories with selections of the most playful and ambitious of Barwin's previous collections, including Cruelty to Fabulous Animals, Big Red Baby, Doctor Weep and Other Strange Teeth, and I, Dr. Greenblatt, Orthodontist, 251–1457. Known as a “whiz-bang storyteller” who can deliver magical, dream-like sequences and truisms about the human condition in the same paragraph, Barwin's trademark brilliance, wit, and originality are on display in this can't-miss collection of short fiction. About Gary Barwin: GARY BARWIN is a writer, musician and multimedia artist and the author of 34 books including Scandal at the Alphorn Factory: New and Selected Short Fiction 2024-1984 and, with Lillian Allen and Gregory Betts, Muttertongue: what is a word in utter space. His national bestselling novel Yiddish for Pirates which won the Leacock Medal and the Canadian Jewish Literary Award, was a finalist for the Governor General's Award and the Giller Prize and was longlisted for Canada Reads. His last novel, Nothing the Same, Everything Haunted won the Canadian Jewish Literary Award and was the Hamilton Reads choice for 2023-2024. His last poetry collection, The Most Charming Creatures also won the Canadian Jewish Literary Award. His most recent novel, The Comedian's Book of the Dead will be published by Book*Hug in 2026. His art and media works have been exhibited and presented internationally. Be:longings, a $200,000 permanent public art sculpture created with Simon Frank and Tor Lukasik-Foss was installed in Churchill Park (Hamilton). His poetry installation, The Ambitious Sky was projected on a five-storey wall in Hamilton in February 2025, an interactive multimedia poetry exhibition Located in the Ink (created with Elee Kraljii Gardiner) was exhibited at Massy Arts (Vancouver) in Fall 2024, and Bird Fiction, and an interactive multimedia work (with Sarah Imrisek) was presented at Nuit Blanche 2024 (Toronto) and, in an expanded Hamilton-specific version will be featured in Hamilton Arts Week in June 2025. Recordings of his work are available at https://garybarwin.bandcamp.com He lives in Hamilton. About Hollay Ghadery: Hollay Ghadery is an Iranian-Canadian writer living in Ontario on Anishinaabe land. Fuse, her memoir of mixed-race identity mental health, was released by Guernica Editions and won a 2023 Canadian Bookclub Award. Her poetry collection, Rebellion Box was released by Radiant Press in 2023, and her short fiction collection, Widow Fantasies, with Gordon Hill Press in fall 2024. Hollay is a host on The New Books Network and co-host on HOWL on CIUT 89.5 FM. She is a book publicist, the Regional Chair of the League of Canadian Poets as well as the Poet Laureate of Scugog Township. www.hollayghadery.com. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/literature
"I want more, but I can't work any harder." Connect With Our SponsorsGreyFinch - https://greyfinch.com/jillallen/A-Dec - https://www.a-dec.com/orthodonticsSmileSuite - http://getsmilesuite.com/ Summary In this engaging conversation, Amy Kemp shares her journey to becoming a successful entrepreneur and author of 'I See You.' She discusses the importance of understanding subconscious habits, the challenges faced by women in balancing professional and personal lives, and the significance of delegating unpaid labor. The conversation emphasizes the need for women to recognize their value and the importance of seeking help to achieve work-life balance. In this conversation, Jill and Amy Kemp explore the complexities of unpaid labor, work-life balance, and the importance of guilt-free playtime. They discuss how women often bear the burden of unpaid labor and the need for intentional choices in dividing responsibilities. The conversation shifts to the elusive nature of work-life balance, emphasizing that it is more about living in rhythms rather than achieving perfection. Amy shares insights on the necessity of scheduled playtime for rejuvenation and creativity, and they conclude with a discussion on how structure can lead to freedom rather than restriction, encouraging listeners to dig deeper into their resistance to structure. Connect With Our Guest Amy Kemp - https://amykemp.com/ Takeaways The book 'I See You' was inspired by her experiences and the women she works with.Subconscious habits can significantly impact personal and professional success.Women often face unique challenges in balancing work and family responsibilities.It's essential to shift unhelpful thoughts to make better decisions.Unpaid labor often falls disproportionately on women, affecting their professional lives.Delegating tasks can lead to better work-life balance.Recognizing one's value is crucial for personal growth and success.The journey of writing a book can be both vulnerable and rewarding.Women should not feel guilty about seeking help in managing their responsibilities. Make a choice and be intentional about dividing unpaid labor.Hiring help can significantly improve mental well-being.Women often face guilt and shame regarding unpaid labor.Work-life balance is more about rhythms than perfection.Scheduled guilt-free playtime enhances productivity.Structure can lead to freedom, not restriction.Curiosity about resistance to structure is essential.Unhealed pain often lies beneath resistance to structure.Words and language are powerful tools in leadership.Parenting is a season; it will change over time.Chapters 00:00 Introduction to Amy Kemp and Her Journey03:06 The Inspiration Behind 'I See You'06:11 Understanding the Target Audience of the Book09:01 The Impact of Subconscious Habits on Success11:59 Navigating the Conflict Between Business and Caretaking Roles14:55 Identifying and Shifting Unhelpful Thoughts17:58 The Burden of Unpaid Labor and Its Implications21:02 Valuing Help and Delegation in Personal and Professional Life26:29 The Burden of Unpaid Labor29:02 Work-Life Balance: The Elusive Unicorn30:35 Living in Rhythms: Guilt-Free Playtime39:27 Structure as a Path to Freedom45:05 Final Thoughts and Resources Are you ready to start a practice of your own? Do you need a fresh set of eyes or some advice in your existing practice? Reach out to me- www.practiceresults.com. If you like what we are doing here on Hey Docs! and want to hear more of this awesome content, give us a 5-star Rating on your preferred listening platform and subscribe to our show so you never miss an episode. New episodes drop every Thursday! Episode Credits: Hosted by Jill AllenProduced by Jordann KillionAudio Engineering by Garrett Lucero
There are many reasons why your referral marketing program could be failing and today, with the help of Roger P. Levin, DDS – an internationally recognized writer, advisor, management consultant, dental business visionary, and Founder and CEO of Levin Group, Inc. – we continue our conversation highlighting the pitfalls to avoid in referral marketing for an OMS practice. After reminding us of the importance of referrals for dental surgeons, Dr. Levin picks up the conversation with how building relationships with referring doctors helps to improve your overall patient experience. Then, we learn how to offer total support to referring doctors, how to keep building your referral pool, the consequences of parting ways with a top referring doctor, and why it's essential not to resent any referring doctors. We also explore the dos and don'ts of social media, The 60-30-10 Model, quality versus quantity, and why you always need to follow up with “D” doctors. To end, Dr. Levin explains why it's important to consult the referring GP when problems arise, how to keep GP staff happy and on your side, how to eliminate rudeness from your speech, and why inconsistency is the number one reason referral marketing programs fail. Key Points From This Episode:Dr. Roger Levin reminds us why referrals are the lifeblood of an OMS practice. Why it's vital to build relationships with referring doctors to improve the patient experience. The importance of offering total support to your referring dentists. How to keep building your referral base, and how quality begets quantity. Losing a top A: the consequences of parting ways with a top referring doctor. How bailing out general dentists will strengthen relationships and generate more referrals. The dangers of resenting referring doctors. Unpacking social media and how it can affect your referral marketing. The 60-30-10 Model. More on quality versus quantity, establishing a quality referral pool, and how to keep it simple. Why it's a huge mistake to not follow up with “D” doctors, and how to throw out a wider net. Understanding why study clubs are not the be-all and end-all. Why you should always consult the referring doctor for hidden problems and complications. How to keep GP staff happy, why this matters, and how endorsing GPs boosts referrals. Inconsistency: the number one reason referral marketing programs fail. The way rudeness contributes to diminishing referrals. How avoiding the mistakes we've mentioned can lead to exponential financial growth.The best practices for dealing with dental support organizations regarding referrals. Links Mentioned in Today's Episode:Dr. Roger Levin on LinkedIn — https://www.linkedin.com/in/roger-levin-69ab744/ Levin Group, Inc. — https://levingroup.com/ Levin Group, Inc. on YouTube — https://www.youtube.com/@LevinGroupInc American Association of Orthodontists — https://education.aaoinfo.org/ ‘Part 1: Things That Can Cause Your Referral Marketing Program to Fail (with Dr. Roger Levin)' — https://podcasts.apple.com/us/podcast/part-1-things-that-can-cause-your-referral-marketing/id1535284898?i=1000690776176 National Journal — https://www.nationaljournal.com/ The 5 Types of Wealth —
“If you don't invest in marketing, your competition will.” Connect With Our SponsorsGreyFinch - https://greyfinch.com/jillallen/ADec - https://www.myorthova.com/get-startedSmileSuite - http://getsmilesuite.com/ Start to Strength Registration - https://orthofi.regfox.com/from-start-to-strength-june-2025Summary In this engaging conversation, Jill and Dino discuss the importance of marketing strategies for healthcare professionals, particularly focusing on building referral relationships through intentional events. They explore common mistakes practices make in planning these events, the significance of authenticity in marketing, and how startups can effectively engage with their communities. Dino emphasizes the need for budgeting, planning, and creating memorable experiences that foster genuine connections with referring doctors. In this conversation, Dino and Jill discuss the importance of intentionality in marketing strategies for healthcare professionals, particularly in creating effective appreciation events for patients and doctors. They emphasize the need for a structured approach to referrals, leveraging competition, and investing in relationships to achieve better returns. Dino shares insights on how to create a blueprint for success and the significance of follow-up in maximizing the impact of events. The discussion concludes with a light-hearted speed round, highlighting personal habits and unconventional workplace perks.Connect With Our Guest Appreciation Event Blueprint - https://dreventblueprint.com/ Takeaways Dino has been busy with travel and opening a chiropractic office.Referrals are essential in the healthcare industry.Hope is not a business plan; intentionality is key.Creating memorable events can significantly boost referrals.Startups should engage their community early on.Budgeting and planning are crucial for successful events.Using a committee can alleviate the burden of event planning.Authenticity in marketing fosters genuine relationships.Personalized gifts are more impactful than generic ones.Showcasing successful patient outcomes strengthens referral relationships. It's a blueprint you can use over and over again.We need to be intentional about this.Reward patients for bringing friends to events.Doctors need to edify themselves to gain referrals.Leverage competition to highlight your strengths.Investing in relationships can yield better returns.Follow-up is crucial for maximizing event impact.Shake things up to avoid stagnation in marketing.Every Batman needs a joker; use competition wisely.Chapters 00:00 Introduction and Personal Updates02:07 Marketing Strategies for Doctors07:30 Common Mistakes in Referral Events14:40 Engaging Startups in Marketing16:04 Budgeting and Planning Events21:20 Authenticity in Marketing and Referrals23:43 Creating a Blueprint for Success26:09 Intentionality in Patient and Doctor Appreciation Events30:50 Building Confidence in Referrals33:42 Leveraging Competition for Growth36:51 Investing in Relationships for Better Returns41:34 Speed Round Insights Are you ready to start a practice of your own? Do you need a fresh set of eyes or some advice in your existing practice?Reach out to me- www.practiceresults.com. If you like what we are doing here on Hey Docs! and want to hear more of this awesome content, give us a 5-star Rating on your preferred listening platform and subscribe to our show so you never miss an episode. New episodes drop every Thursday! Episode Credits: Hosted by Jill AllenProduced by Jordann KillionAudio Engineering by Garrett Lucero
Have you ever gone to the dentist and thought, “Can I really explain what's happening here in English?” Well, if you've struggled in the past with describing anything related to going to the dentist or dental care, then you're in the right place! In today's episode, we're going to talk all about going to the dentist—and also the orthodontist. You'll hear a short story that includes useful vocabulary, phrases, and collocations, and by the end of this 5-minute English lesson, you'll be able to talk about office visits with confidence. Mentioned in this Episode Season 4 Premium Content All Premium Content Seasons 1-3 (+ discount on Season 4) Learn more about your ad choices. Visit podcastchoices.com/adchoices
Scaling your orthodontic practice doesn't have to mean scaling your stress. Discover how a Stanley Cup champion turned business strategist helps orthodontists grow their practices in a sustainable, low-stress way.In this episode, Joe DiPenta, former NHL champion and EOS implementer, joins me to explain the power of the Entrepreneurial Operating System (EOS).Joe shares his journey from aspiring orthodontist to Stanley Cup champion and now business coach, helping organizations scale with simplicity and structure.You'll learn how EOS empowers leadership teams, builds accountability, and creates a clear path toward growth without the founder having to micromanage every detail.We also discuss how EOS transforms practices into well-oiled machines, whether you're aiming for a $5 million practice or seeking more time off.Joe also reveals leadership tips from the NHL, the importance of culture and team alignment, and why hiring for core values is non-negotiable.Tune in now and learn how EOS can be the game-changer you've been searching for.Key TakeawaysIntro (00:00)Meet Joe DiPenta (00:49)Joe's journey from NHL champion to EOS implementer (02:27)How EOS helps practices grow without added stress (06:31)Defining “rocks” for 90-day business goals (10:37)Setting a clear vision for scaling practices (13:02)Empowering leadership teams, not micromanaging (16:09)NHL leadership lessons applied to business (21:55)Right person, right seat: hiring for culture and role fit (29:33)Why self-implementing EOS often fails (36:43)Personal story: Joe's first hockey fight and leadership (44:01)Additional Resources- Certified EOS Implementer® at EOS Worldwide STANLEY CUP CHAMPION 2007 https://www.eosworldwide.com/joe-dipenta - Traction by Gino Wickman – https://www.eosworldwide.com/traction- Joe DiPenta's LinkedIn – https://www.linkedin.com/in/joe-dipenta/- Joe DiPenta's email - joe.dipenta@eosworldwide.com- EOS Worldwide – https://www.eosworldwide.com—-- Register for the OrthoPreneurs Summit 2025: http://opsummit2025.com/- For more information, visit: https://orthopreneurs.com/- Join our FREE Facebook group here: https://www.facebook.com/groups/OrthoPreneurs
What happens when social media (the limitless world of content) meets dentistry? A dentistry revolution takes place. In the latest episode of The Dental Economist Show, host Mike Huffaker welcomes the world's most popular dental influencer, Dr. Ben Winters, Orthodontist at Wincrest Orthodontics for an eye-opening conversation on the intersection of social media and dentistry. Backed by his learnings from building a 20M follower base, Winters takes listeners through his understanding of the world of content, how one can leverage it to form a strategic business advantage and eventually, transform their dental practice. This conversation highlights actionable strategies for growing your practice's social presence while staying authentic and science-focused in a rapidly evolving digital landscape. In a world where marketing speaks the loudest, Dr. Ben Winters aka The Bentist, offers a rather sincere and humble approach to making some noise, but doing it quietly.
"We cut their supply cost in more than half." Connect With Our SponsorsGreyFinch - https://greyfinch.com/jillallen/MyOrthoVA - https://www.myorthova.com/get-startedSmileSuite - http://getsmilesuite.com/ Summary In this engaging conversation, Jill and Mari Sawtelle discuss the evolution of Mari's career in orthodontics, the establishment and impact of Mary's List, and the importance of understanding supply costs and the gray market in the industry. They explore strategies for cost management in orthodontic practices and the benefits of joining buying groups. Mari emphasizes the need for transparency and efficiency in purchasing, while also sharing insights on how to navigate the challenges faced by orthodontists today. Connect With Our Guest Mari's List - https://marislist.com/ Takeaways Mari Sawtelle has a rich history in orthodontics spanning over 40 years.Mary's List has grown to become the largest orthodontist-exclusive buying group in the U.S.Understanding supply costs is crucial for orthodontists to manage their expenses effectively.The gray market poses significant risks to orthodontic practices, including liability issues.Buying groups can offer substantial savings and transparency in pricing.Efficient ordering systems can save time and reduce costs in orthodontic practices.Orthodontists should be cautious of companies that engage in gray market practices.Regular coaching and support can help practices optimize their supply management.Investing early can lead to better financial security in the long run.Networking and community engagement are vital for growth in the orthodontic field.Chapters 00:00 Introduction and Background of Mari Sawtelle05:36 The Impact of Mary's List on Orthodontics06:07 Understanding the Gray Market in Orthodontics10:33 The Importance of Buying Groups17:32 Strategies for Cost Management in Orthodontic Practices22:43 Advice for New and Existing Orthodontists29:50 Conclusion and Future Engagements Are you ready to start a practice of your own? Do you need a fresh set of eyes or some advice in your existing practice?Reach out to me- www.practiceresults.com. If you like what we are doing here on Hey Docs! and want to hear more of this awesome content, give us a 5-star Rating on your preferred listening platform and subscribe to our show so you never miss an episode. New episodes drop every Thursday! Episode Credits: Hosted by Jill AllenProduced by Jordann KillionAudio Engineering by Garrett Lucero
What if you could cut appointment times nearly in half and reduce total visits without sacrificing results? On this episode of The Golden Age of Orthodontics, Dr. Leon Klempner and Amy Epstein talk with Dr. Brandon Owen, founder of KLOwen Braces, about the power of digital customization, indirect bonding, and how to ease your practice into next-gen efficiency. Don't miss this conversation to explore how tech changes the game for patients and doctors, direct-printed brackets, and self-ligating systems. Remember, there has never been a better time to be an orthodontist! IN THIS EPISODE: (00:00) Introduction(05:43) Dr. Owen shares his experience with digital customization and indirect bonding(13:27) How do you customize if you are not printing a bracket(18:55) Easing a practice into accepting this workload shift as advantageous(26:33) Dr. Owen talks about two different pathways of implementation (33:48) The system cuts the number of visits from 18 to 10 (38:50) Discussion of the self-ligating (SL) bracketKEY TAKEAWAYS: Combining customized appliances with digital indirect bonding dramatically streamlines treatment. By digitally planning bracket placement and tailoring prescriptions to individual tooth morphology, orthodontists can reduce treatment time, save visits (up to seven in some cases), and minimize chair time and adjustments—ultimately improving patient and doctor experiences.Instead of printing custom brackets, KLOwen's system is customized using advanced digital planning tools. This allows orthodontists to reverse engineer ideal outcomes and apply precise bracket positioning and prescriptions without expensive manufacturing, making the technology more accessible for every patient, not just those willing to pay a premium.The real value in custom fixed appliances and aligner technology isn't just about faster treatment; it's about easier and more efficient appointments. By minimizing hands-on doctor time and leveraging remote monitoring, orthodontists can drastically reduce unnecessary in-office visits and reduce their own clinical burden. RESOURCE LINKSPeople + Practice - Website Leon - EmailAmy - EmailPeople + Practice - EmailKLOwen Braces - WebsiteDr. Owens - EmailGUEST BIO: Brandon Owen, DDS, MS, is President and Founder of KLOwen Braces and a practicing orthodontist at the Owen Orthodontic Center in Lakeway, TX. He won the OrthoInnovator Award in 2019 from the American Association of Orthodontists, Honorable Mention for the AAO OrthoInnovator Award in 2024, and has created eight original patents and numerous continuation patents. Dr. Owen is a Board-Certified Orthodonticist and a member of the Angle Society. He also consults for over a dozen digital orthodontic companies and conducts research at the University of Alberta on the OSIM as an adjunct faculty member. Dr. Owen named his company KLOwen in memory of his oldest son, Keller Logan Owen, who passed away suddenly in 2011.
"Be aware of the risk in the first place" Connect With Our SponsorsGreyFinch - https://greyfinch.com/jillallen/MyOrthoVA - https://www.myorthova.com/get-startedSmileSuite - http://getsmilesuite.com/ Summary In this conversation, Trey Lawrence, CEO of the American Association of Orthodontists (AAO), discusses his role and the importance of advocacy in orthodontics. He highlights the legal risks associated with social media use among orthodontists, particularly regarding HIPAA compliance and FTC regulations. The conversation also touches on the impact of AI in orthodontics and the ongoing tech transformation at the AAO to improve communication and efficiency. In this conversation, Trey Lawrence discusses the transformative changes being implemented at the AAO, focusing on personalized member experiences through AI, enhancing social media presence, and exciting developments for the upcoming AAO 2025. He emphasizes the importance of community engagement and the need for effective communication strategies to better serve members. The discussion also touches on industry challenges and the potential impact of AI on orthodontics. Connect With Our Guest American Association of Orthodontists - https://aaoinfo.org/ Takeaways Trey Lawrence is the CEO of the AAO, emphasizing advocacy.Advocacy is crucial for orthodontists and their members.Social media poses legal risks for orthodontists, especially regarding HIPAA.Awareness of legal risks is the first step for orthodontists.FTC regulations apply to orthodontic advertising and endorsements.Disclosure of incentives for reviews is necessary for compliance.AI is transforming the efficiency of orthodontic practices.The AAO is undergoing a tech transformation to improve member communication.Data centralization is key for leveraging AI in orthodontics.Effective communication is essential for member engagement. AI will personalize member interactions significantly.Social media presence needs a major overhaul.AAO 2025 will focus on community and networking.Personalized experiences will help members navigate resources.The organization is defined by its members, not just its structure.AI solutions are becoming more accessible for practices.Maintaining personal connections in orthodontics is crucial.The upcoming annual session promises to be highly engaging.Community engagement is essential for member satisfaction.Addressing student loan debt is a priority for future orthodontists.Chapters 00:00 Introduction to Trey Lawrence and AAO Leadership02:54 The Importance of Advocacy in Orthodontics06:04 Navigating Social Media and Legal Risks09:00 Understanding FTC Regulations and Compliance11:50 The Role of AI in Orthodontics and AAO14:57 Tech Transformation at the AAO24:11 Personalized Member Experience through AI27:17 Enhancing Social Media Presence34:36 Exciting Developments for AAO 202537:15 Engaging with the Community Are you ready to start a practice of your own? Do you need a fresh set of eyes or some advice in your existing practice? Reach out to me- www.practiceresults.com. If you like what we are doing here on Hey Docs! and want to hear more of this awesome content, give us a 5-star Rating on your preferred listening platform and subscribe to our show so you never miss an episode. New episodes drop every Thursday! Episode Credits: Hosted by Jill AllenProduced by Jordann KillionAudio Engineering by Garrett Lucero
When starting a private orthodontic practice during a global pandemic, most people would play it safe. But not Dr. Ashley Kisling. In this Greatest Hits Series episode, she shares how she launched her San Clemente-based startup during COVID-19 without a clear marketing strategy.The thought of spending hours on social media to grow her patient base felt overwhelming. She nonetheless opened social media accounts, as businesses usually do.It didn't take long for her to start seeing the power of TikTok for orthodontic marketing.In just one year, Ashley took her practice from zero to 7 figures in revenue using TikTok. But she wasn't just posting dance moves or trending videos. She focused on one thing: education.Ashley's TikTok isn't filled with gimmicks or viral challenges. It's packed with bite-sized, informative content that educates parents and kids about orthodontic treatments. And it worked big time for her.She breaks it all down and explains how she used TikTok to attract new patients and build a loyal community.Listen now and learn how you can leverage the same strategy to grow your practice. Key TakeawaysIntroduction (00:00)How Dr. Ashley Kisling got into Ortho (00:38)Launching an Ortho startup at the height of COVID-19 (04:57)Growing a brand-new practice to 7 figures in one year (11:27)How to use TikTok in your Ortho Practice (16:06)Working with influencers in your local community (23:20)Social media best practices (27:46)Getting your patients to sign a photo release for social media (32:56)Creating good hooks for TikTok (34:21)Why it pays to be authentic in social media (40:17)Additional Resources- Dr. Ashley's TikTok: https://www.tiktok.com/@socopdo- Register for the OrthoPreneurs Summit 2025: http://opsummit2025.com/- For more information, visit: https://orthopreneurs.com/- Join our FREE Facebook group here: https://www.facebook.com/groups/OrthoPreneurs