Next Level Practices

In this episode, we sit down with Dr. Johnny Franco live at the Aesthetic Meet 2025 in Austin, Texas. Dr. Franco shares insights from the frontlines of the "Ozempification" of aesthetics, how weight loss journeys are reshaping demand for both non-surgical treatments and advanced body contouring, and why the next wave of cosmetic surgery is already here. We also dive into how AI is beginning to transform aesthetic practices, and what the future holds for regenerative medicine, body sculpting, and patient care over the next few years. A fast-paced, forward-looking conversation you won't want to miss.Get a Free Website Analysis: https://www.influxmarketing.com/Instagram: https://www.instagram.com/influxmarketing/Twitter: https://twitter.com/influxmarketingLinkedIn: https://www.linkedin.com/company/influx-marketing-co

In this final episode for 2024, we sit down with Chunner Nyberg of TouchMD to explore the intersection of technology, patient experience, and the evolving aesthetic industry. Shannon shares how TouchMD's solutions enhance patient journeys from consultation to post-treatment, emphasizing photo consistency, education, and integration with practice management systems. Alongside trends like AI's role in healthcare and the importance of personalized content, Shannon provides a detailed look at how practices can maintain competitive edges by prioritizing seamless experiences. His passion for coaching and community building adds a unique personal touch to the conversation. See you next year!Get a Free Website Analysis: https://www.influxmarketing.com/Instagram: https://www.instagram.com/influxmarketing/Twitter: https://twitter.com/influxmarketingLinkedIn: https://www.linkedin.com/company/influx-marketing-co

Doctor, doctor! In this exclusive series, available only on Next Level Practices, we're taking you beyond the forceps and curettes for a deep dive inside the minds of seven eminent plastic surgeons. Our hope is to give you insights pertinent to the various phases of a plastic surgery career.From prodigies and veterans to legends of the craft, join us as they sit down with Influx Chief Growth Officer Max Baybak to provide a fascinating overview of aesthetic marketing insights at every stage of the game.In this episode, we welcome Dr. Gregory Albert of Boca Raton, Florida, who has been in practice for 25 years!Get a Free Website Analysis: https://www.influxmarketing.com/Instagram: https://www.instagram.com/influxmarketing/Twitter: https://twitter.com/influxmarketingLinkedIn: https://www.linkedin.com/company/influx-marketing-co

Doctor, doctor! In this exclusive series, available only on Next Level Practices, we're taking you beyond the forceps and curettes for a deep dive inside the minds of seven eminent plastic surgeons. Our hope is to give you insights pertinent to the various phases of a plastic surgery career.From prodigies and veterans to legends of the craft, join us as they sit down with Influx Chief Growth Officer Max Baybak to provide a fascinating overview of aesthetic marketing insights at every stage of the game.In this episode, we welcome Dr. Brad Bengston of Grand Rapids, Michigan, who has been in practice for 29 years. Stay tuned for the next episodes!Get a Free Website Analysis: https://www.influxmarketing.com/Instagram: https://www.instagram.com/influxmarketing/Twitter: https://twitter.com/influxmarketingLinkedIn: https://www.linkedin.com/company/influx-marketing-co

Doctor, doctor! In this exclusive series, available only on Next Level Practices, we're taking you beyond the forceps and curettes for a deep dive inside the minds of seven eminent plastic surgeons. Our hope is to give you insights pertinent to the various phases of a plastic surgery career.From prodigies and veterans to legends of the craft, join us as they sit down with Influx Chief Growth Officer Max Baybak to provide a fascinating overview of aesthetic marketing insights at every stage of the game.In this episode, we welcome Dr. Ran Stark of Philadelphia, who has been in practice for 5 years. Stay tuned for the next episodes!Get a Free Website Analysis: https://www.influxmarketing.com/Instagram: https://www.instagram.com/influxmarketing/Twitter: https://twitter.com/influxmarketingLinkedIn: https://www.linkedin.com/company/influx-marketing-co

Doctor, doctor! In this exclusive series, available only on Next Level Practices, we're taking you beyond the forceps and curettes for a deep dive inside the minds of seven eminent plastic surgeons. Our hope is to give you insights pertinent to the various phases of a plastic surgery career.From prodigies and veterans to legends of the craft, join us as they sit down with Influx Chief Growth Officer Max Baybak to provide a fascinating overview of aesthetic marketing insights at every stage of the game.In this episode, we welcome Dr. Grady Core of Birmingham, who has been in practice for 30 years. Stay tuned for the next episodes!Get a Free Website Analysis: https://www.influxmarketing.com/Instagram: https://www.instagram.com/influxmarketing/Twitter: https://twitter.com/influxmarketingLinkedIn: https://www.linkedin.com/company/influx-marketing-co

Doctor, doctor! In this exclusive series, available only on Next Level Practices, we're taking you beyond the forceps and curettes for a deep dive inside the minds of seven eminent plastic surgeons. Our hope is to give you insights pertinent to the various phases of a plastic surgery career.From prodigies and veterans to legends of the craft, join us as they sit down with Influx Chief Growth Officer Max Baybak to provide a fascinating overview of aesthetic marketing insights at every stage of the game.In this episode, we welcome Dr. David Turer of Pittsburgh, who has been in practice for three years. Stay tuned for the next episodes!Get a Free Website Analysis: https://www.influxmarketing.com/Instagram: https://www.instagram.com/influxmarketing/Twitter: https://twitter.com/influxmarketingLinkedIn: https://www.linkedin.com/company/influx-marketing-co

Doctor, doctor! In this exclusive series, available only on Next Level Practices, we're taking you beyond the forceps and curettes for a deep dive inside the minds of seven eminent plastic surgeons. Our hope is to give you insights pertinent to the various phases of a plastic surgery career.From prodigies and veterans to legends of the craft, join us as they sit down with Influx Chief Growth Officer Max Baybak to provide a fascinating overview of aesthetic marketing insights at every stage of the game.In this episode, we welcome Dr. Grant Stevens, an eminent aesthetic leader and longtime friend of Influx, who has been in practice for over 30 years. Stay tuned for the next episodes!Get a Free Website Analysis: https://www.influxmarketing.com/Instagram: https://www.instagram.com/influxmarketing/Twitter: https://twitter.com/influxmarketingLinkedIn: https://www.linkedin.com/company/influx-marketing-co

Doctor, doctor! In this exclusive series, available only on Next Level Practices, we're taking you beyond the forceps and curettes for a deep dive inside the minds of seven eminent plastic surgeons. Our hope is to give you insights pertinent to the various phases of a plastic surgery careeer. From prodigies and veterans to legends of the craft, join us as they sit down with Influx Chief Growth Officer Max Baybak to provide a fascinating overview of aesthetic marketing insights at every stage of the game. In this episode, we welcome Dr. Brent Robinson of Salt Lake City, who has been in practice for one year. Stay tuned for the next episodes, all of which will be rolling out in rapid succession.Get a Free Website Analysis: https://www.influxmarketing.com/Instagram: https://www.instagram.com/influxmarketing/Twitter: https://twitter.com/influxmarketingLinkedIn: https://www.linkedin.com/company/influx-marketing-co

The world of digital patient acquisition is constantly evolving. With Artificial Intelligence and other technology trends impacting aesthetic practice marketing, you don't want to fall behind.The digital marketing experts at Alpha Aesthetic Partners and Influx Marketing are joining forces to provide an overview of key trends that you should be paying attention to and how to get started using AI tools as a force multiplier in your practice.Featuring Influx CEO Adam Daniells, Chief Growth Officer Max Baybak, and Alpha Aesthetic Partners CEO John WheelerGet a Free Website Analysis: https://www.influxmarketing.com/Instagram: https://www.instagram.com/influxmarketing/Twitter: https://twitter.com/influxmarketingLinkedIn: https://www.linkedin.com/company/influx-marketing-co

In the latest episode of Next Level Practices, our very own Chief Growth Officer Max is joined by our CEO Adam to discuss five key stories to follow in the tech marketing world.With so much happening in tech, it's important to keep an eye on these topics as they unfold, as there may be some major changes on the horizon for the online marketing space.Key stories covered:OpenAI Spring Event: ChatGPT 4oThe TikTok Ban: Legal Challenges and Potential SolutionsInstagram's Prioritization of Smaller CreatorsMeta Verified for Business: Paid Verification ServiceOpenAI and Apple PartnershipWe provide some key takeaways for these important topics, and touch on some other "mentionables" to help get you up to speed on the latest and greatest in Marketing, Tech, AI, and more!Get a Free Website Analysis: https://www.influxmarketing.com/Instagram: https://www.instagram.com/influxmarketing/Twitter: https://twitter.com/influxmarketingLinkedIn: https://www.linkedin.com/company/influx-marketing-co

In this episode of Next Level Practices, our CEO and Chief Growth Officer sit down live at The Aesthetic Meeting 2024 to cover some of the key news stories happening in the world of marketing technology. Prime among these storylines is the rumor that OpenAI is about to launch a search product that would put them in direct competition with Google. Find out what we know about this story to date, and dive in with us as we cover other important news regarding the TikTok ban, an important subtlety in Meta's recent AI announcement, and more. Get a Free Website Analysis: https://www.influxmarketing.com/Instagram: https://www.instagram.com/influxmarketing/Twitter: https://twitter.com/influxmarketingLinkedIn: https://www.linkedin.com/company/influx-marketing-co

"Our mission for the industry: bring together what can be a very fragmented approach for practices and make it as streamlined as possible."As equalizing forces continue to dominate the aesthetic industry, one of the best ways for a surgeon or medspa to stand out from the crowd is to provide superior service to their patients. While it's easy enough to say, making it a reality can be challenging.Running an aesthetic practice often feels like drowning in a sea of details, difficulties and disasters, while rising above it all can feel like swimming against a riptide.Audrey Neff of PatientNow says that her company's platform offers a lifeline for aesthetic practices by providing an instant upgrade in efficiency. The complete suite includes an EMR alongside software solutions for practice management, patient engagement, payment processing, digital marketing, and photography.One of the features Audrey highlights in this episode is how easy it is for patients to leave reviews: "If you have horrible before and after photos, if you have zero reviews on your Google Business Profile, that is truly one of the biggest profit leaks right now. And it is something that can be fixed relatively easily with the right technology in place."Find out why creating better patient outcomes is crucial to being competitive, and learn what Audrey has to say about making sure the quality of your service is up to the quality of your practice, on this latest episode of Next Level Practices.Get a Free Website Analysis: https://www.influxmarketing.com/Instagram: https://www.instagram.com/influxmarketing/Twitter: https://twitter.com/influxmarketingLinkedIn: https://www.linkedin.com/company/influx-marketing-co

On this episode of Next Level Practices, we are joined by TouchMD's President of Sales & Marketing, Tyler Terry. TouchMD is a comprehensive software solution for aesthetic practices that features patient consult solutions, in-practice marketing, best-in-class photography solutions, and much more.Sharing insights gained from a decade of work in the aesthetics industry, Tyler describes how his path from the mail room to working directly with providers as a Sales Manager set him up for success in his current role.More than anything, he learned that patient experience plays a critical part in running a successful practice. Thus the emphasis of the TouchMD platform: “to exceed expectations throughout the patient journey.”For example, TouchMD's consult module helps a provider create interactive presentations — including annotating and drawing on patient images, or generating custom before & after simulations. Their custom point-of-care marketing system can educate patients both about the procedure they are receiving as well as other services they may be interested in. Finally, TouchMD's photography solutions help create beautiful, consistent images of patients for consultations, before & afters, and even social media and marketing purposes.Find out more about TouchMD's revolutionary platform, and what is coming next, in this episode of Next Level Practices!Get a Free Website Analysis: https://www.influxmarketing.com/Instagram: https://www.instagram.com/influxmarketing/Twitter: https://twitter.com/influxmarketingLinkedIn: https://www.linkedin.com/company/influx-marketing-co

Before and after photos present a common problem for aesthetic practices — how to achieve consistent, high-quality, easily repeatable results. After years of experience behind the camera working with Allergan, Kybella, Evolus, and Revance, Jason Johnson of Simple Studios solved the problem with integrated systems specially designed specifically for taking perfect before and after photos.Jason explains how he solved the unique challenges presented by practices with limited space or sub-optimal lighting, by creating solutions such as a ceiling-mounted photo studio, mobile carts for clinical photography, and a wall-mounted creative setup he is currently developing. There's even a lightweight social media station with selfie lights and a shotgun microphone to take away the headaches of high-quality video content creation.And thanks to a partnership with TouchMD, Simple Studios reaps the benefits of a seamlessly integrated platform that allows for immediate cloud storage and easy access from any device within the practice.If any of this sounds like a sales pitch, it's not — Influx has no affiliation with Simple Studios, or TouchMD for that matter. No, we're just genuinely excited about how these solutions can help take aesthetic before and after photos … to the Next Level.Get a Free Website Analysis: https://www.influxmarketing.com/Instagram: https://www.instagram.com/influxmarketing/Twitter: https://twitter.com/influxmarketingLinkedIn: https://www.linkedin.com/company/influx-marketing-co

Every year at The Aesthetic Meeting, we have the pleasure of meeting with industry peers and marketing-minded physicians. This year we thought it might be interesting to hear about marketing strategies from doctors at different stages of their careers, and so the Chief Growth Officer at Influx Marketing, Max Baybak, sat down to interview Dr. Kouros Azar in this episode of Next Level Practices, recorded live at ASAPS 2023.Get a Free Website Analysis: https://www.influxmarketing.com/Instagram: https://www.instagram.com/influxmarketing/Twitter: https://twitter.com/influxmarketingLinkedIn: https://www.linkedin.com/company/influx-marketing-co

Every year at The Aesthetic Meeting, we have the pleasure of meeting with industry peers and marketing-minded physicians. This year we thought it might be interesting to hear about marketing strategies from doctors at different stages of their careers, and so the Chief Growth Officer at Influx Marketing, Max Baybak, sat down to interview Dr. Ran Stark in this episode of Next Level Practices, recorded live at ASAPS 2023.Get a Free Website Analysis: https://www.influxmarketing.com/Instagram: https://www.instagram.com/influxmarketing/Twitter: https://twitter.com/influxmarketingLinkedIn: https://www.linkedin.com/company/influx-marketing-co

Every year at The Aesthetic Meeting, we have the pleasure of meeting with industry peers and marketing-minded physicians. This year we thought it might be interesting to hear about marketing strategies from doctors at different stages of their careers, and so the Chief Growth Officer at Influx Marketing, Max Baybak, sat down to interview Dr. Stephan Baker in this episode of Next Level Practices, recorded live at ASAPS 2023.Get a Free Website Analysis: https://www.influxmarketing.com/Instagram: https://www.instagram.com/influxmarketing/Twitter: https://twitter.com/influxmarketingLinkedIn: https://www.linkedin.com/company/influx-marketing-co

Every year at The Aesthetic Meeting, we have the pleasure of meeting with industry peers and marketing-minded physicians. This year we thought it might be interesting to hear about marketing strategies from doctors at different stages of their careers, and so the Chief Growth Officer at Influx Marketing, Max Baybak, sat down to interview Dr. David Turer in this episode of Next Level Practices, recorded live at ASAPS 2023.Get a Free Website Analysis: https://www.influxmarketing.com/Instagram: https://www.instagram.com/influxmarketing/Twitter: https://twitter.com/influxmarketingLinkedIn: https://www.linkedin.com/company/influx-marketing-co

Every year at The Aesthetic Meeting, we have the pleasure of meeting with industry peers and marketing-minded physicians. This year we thought it might be interesting to hear about marketing strategies from doctors at different stages of their careers, and so the Chief Growth Officer at Influx Marketing, Max Baybak, sat down to interview Dr. Brad Bengtson in this episode of Next Level Practices, recorded live at ASAPS 2023.Get a Free Website Analysis: https://www.influxmarketing.com/Instagram: https://www.instagram.com/influxmarketing/Twitter: https://twitter.com/influxmarketingLinkedIn: https://www.linkedin.com/company/influx-marketing-co

The world of digital patient acquisition is constantly evolving. At Influx Marketing, we are continually tracking changes in consumer habits and technology platforms so that we can skate to where the puck is going and keep our clients ahead of the curve. In this workshop, presented live at Vegas Cosmetic Surgery 2023, Alpha Aesthetics Partners CEO John Wheeler joins Influx executives Adam Daniells, Max Baybak and Erica Crawford to break down the trends that are already shifting how patient acquisition is done and offer their predictions for the medical patient acquisition and marketing landscape in the coming year and beyond.

For our latest episode, recorded live in Miami Beach at ASAPS 2023, we spoke to one of the cartographers who helped map the aesthetic patient journey — RealSelf Founder and Executive Chairman Tom Seery.Tune in to hear how Tom built a platform that became the go-to advisor for consumer-based medical aesthetic decision making and learn how RealSelf has evolved alongside the behavior and needs of today's aesthetic consumer. Stick around for a glimpse into how artificial intelligence and ChatGPT stand to disrupt aesthetic patient acquisition — all this and more on the latest episode of Next Level Practices.Show Notes:00:00 Intro01:00 Background05:07 The evolution of RealSelf vs. the evolution of consumers06:50 The RealSelf marketing funnel is more of a maze (or scrambled eggs)09:03 The aesthetic patient's journey10:53 Connecting marketing with the front desk 13:06 Systems and processes for conversion16:39 AI, ChatGPT and what it means for aesthetics22:28 Either you get disrupted, or you disrupt yourself26:14 Closing wordsGet a Free Website Analysis: https://www.influxmarketing.com/Instagram: https://www.instagram.com/influxmarketing/Twitter: https://twitter.com/influxmarketingLinkedIn: https://www.linkedin.com/company/influx-marketing-co

Welcome to Miami Beach, where Influx recently attended the annual meeting of the American Society for Aesthetic Plastic Surgery, as we do every year.This year we brought our podcast team along to record to bring you some candid conversations on the topic of patient acquisition and the latest trends in aesthetic practices growth. In our first episode recorded live at ASAPS 2023, Influx Marketing's Chief Growth Officer Max Baybak sits down with Skytale Group Partner James Turcott to discuss the red-hot aesthetic M&A market. Skytale Group is a full-service strategic, financial, and M&A advisory firm. Through management strategy and financial analysis, Skytale helps scale and sell medical aesthetics practices to strategic buyers. Tune in to learn about the latest trends in medspa and plastic surgery practice consolidation, get an expert breakdown on how it all works, and find out just what buyers are looking for in an aesthetic practice acquisition — only on Next Level Practices.Show Notes:00:00 Intro01:00 Skytale Overview05:59 James' background07:53 Entry into aesthetics09:01 Who Skytale represents10:05 Management consulting and scaling responsibly13:14 Focus on fee for service14:46 What PE and platforms are looking for18:48 Family office acquisitions19:27 EBITDA: Knowing what your practice is worth23:01 What doctors are paying themselves25:17 Don't expect everything to change at the close28:21 Multiples and valuations32:08 Consolidation of the consolidators32:59 Multiple locations vs. one large practice37:31 Partnerships, equity, and golden handcuffs43:30 What the market looks like45:57 Finding the right fit47:57 Comments on the current economic environment50:01 Final words

As a vocal proponent of price transparency in aesthetics and healthcare in general, Dr. Jonathan Kaplan has spent years building and refining a price estimation and lead generation platform that can be leveraged to create a better experience for both medical providers and patients alike. In this episode of Next Level Practices, you'll hear his arguments for why price transparency is not a "race to the bottom," but rather an opportunity for plastic surgeons and aesthetic practices to increase efficiency and book consults that are far more likely to convert to treatment. With the federal No Surprises Act in effect as of Jan 1st, 2022, the topic of price transparency is more relevant than ever. Tune in to hear Dr. Kaplan's take on how the act impacts aesthetic practices and what you need to have in place to be compliant.

Offers aren't always discounts, they don't have to cheapen your brand, and every practice needs an offer-based strategy to capture and command the consumer's attention in this era of digital overload. If it sounds unusual, it's only because incompetent advertisers have dumbed down offer-based marketing and turned it into a bargain-basement race to the bottom. But John Wheeler is no stranger to the unconventional approach. With a background in pastoral ministry providing a depth of compassion and empowerment to his work as the CEO of Esthetics Center, he has built his company around "creating the perfect patient experience." What that means for the rest of us is a case study in results-oriented marketing. In this episode of Next Level Practices, listen as John preaches his gospel of glorious design and manifesting the future of marketing.

Offers aren't always discounts, they don't have to cheapen your brand, and every practice needs an offer-based strategy to capture and command the consumer's attention in this era of digital overload. If it sounds unusual, it's only because incompetent advertisers have dumbed down offer-based marketing and turned it into a bargain-basement race to the bottom. But John Wheeler is no stranger to the unconventional approach. With a background in pastoral ministry providing a depth of compassion and empowerment to his work as the CEO of Esthetics Center, he has built his company around "creating the perfect patient experience." What that means for the rest of us is a case study in results-oriented marketing. In this episode of Next Level Practices, listen as John preaches his gospel of glorious design and manifesting the future of marketing.

As we look ahead to where aesthetic marketing is headed in 2022, what should practices prioritize and why? In this episode of Next Level Practices, Eva Sheie of The Axis and Drew Leahy of PatientNectar join our Chief Strategy Officer, Max Baybak, to discuss and debate everything from low friction patient communication to creating owned audiences. They also ask tough questions like, "why are you throwing away good leads?" and "why haven't you started your own podcast?" Join Max, Eva and Drew as they evaluate the ideas and strategies they feel could be the key to winning in 2022.

Aesthetic practices aren't just competing against each other when it comes to customer service — they're also dealing with the outsized expectations set by the likes of REI, Sephora, and Starbucks. While the occasional discount can inject life into a sagging marketing strategy, a dependence on discounts cheapens a brand, and it can create an unsustainable customer demand for such markdowns. In this episode, Pinpoint Communications Founder Tami Vileta details how to avoid the “discount treadmill” by offering an elevated experience and extraordinary value to patients. With practical advice on how a good loyalty program can completely change customer behavior, and tips for for gaining a competitive advantage, it feels like she gives away her best secrets in this episode of Next Level Practices.

With consumer demand for aesthetic treatments at all-time highs, it's easy to fall prey to the fallacy that a full schedule equals a successful practice, but, as APX Founder Terri Ross tells us, "Being busy does not mean being profitable." This is but the beginning of the wisdom that Terri and APX Co-CEO Izhak Musli share with us in episode #12 of Next Level Practices. While Terri and Izhak have each previously appeared individually on the podcast, they have now teamed up to combine their strengths in a powerful new venture: the Aesthetic Practice Accelerator or APX Platform. APX aims to fill a distinct void in the aesthetic landscape by providing industry benchmarking data paired with the real-time business intelligence tools you need to see how your practice stacks up. The platform also provides valuable training and community components, which are the key ingredients necessary to help you close the gap wherever your practice may be falling short. In this episode, Terri and Izhak show us how practices are using APX to identify inefficiencies and maximize available resources. They also offer us a glimpse at the exciting plans they have for the platform's future.

In this episode, Max chats with FriendMedia CEO, Nick Magruder, about the importance of in-practice marketing and the work he and his team are doing to fix the outdated, untargeted, internal marketing systems used in aesthetic practices today. Later in the episode, Max and Nick are joined by special guest Dr. Grant Stevens, who shares his experience using FriendMedia to upsell, cross-sell, and increase awareness of new service offerings in his busy practice.

In episode #10 of the Next Level Practices podcast, we chat with Eva Sheie of The Axis about… podcasting. Yes, that's right, a podcast about podcasting. Eva has spent the majority of her career at the intersection of digital content creation and aesthetic medicine. Most notably, she served as the Director of Practice Development at RealSelf, where she built out and scaled the RealSelf University customer education program, engaging with over 2500 practices along the way. Prior to her time at RealSelf, she held several different roles in digital marketing and practice consulting, including Director of Product & Online Strategy at Real Patient Ratings. Today she owns and runs a podcast production company that specifically caters to plastic surgeons. In this episode, Max & Eva discuss the nuances of how to make podcasting work for an aesthetic practice and why Eva believes that podcasting, while currently an under-leveraged channel in aesthetics, is well-positioned to become an effective medium for patient education and even patient acquisition.

Max talks with Drew Leahy of PatientNectar about the reemerging importance of email and how aesthetic practices can effectively utilize this channel to reach prospective patients their competitors aren't in front of. They also discuss the changing landscape of digital patient acquisition and a specific email strategy that practices can implement to decrease dependency on paid media and time-consuming social media. PatientNectar is a first-of-its-kind content studio for aesthetic practices. Their goal is to help practices stay in the conversation by publishing high-quality content at scale without scaling their costs or time investment — starting with their first product: Email Serials.

In episode #8 of Next Level Practices, Influx Co-Founder and Chief Strategy Officer, Max Baybak, chats with Izhak Musli about the progressing digitization of the patient journey and how practices need to be thinking in order to meet the expectations of today's consumer. Izhak is the Chief Revenue Officer of Symplast, the all-in-one, cross-platform, cloud-based solution for managing your entire practice.

In this episode of Next Level Practices, our Chief Strategy Officer, Max Baybak chats with the one and only Terri Ross. If you’re in aesthetic medicine you likely know the names Terri Ross and Terri Ross consulting. She and her team have recently released a game-changing training and growth platform for aesthetic practices called APX. Tune in to hear insights from Terri on taking your practice to the next level and her revolutionary new platform.

Influx CEO, Adam Daniells, and Chief Strategy Officer, Max Baybak, discuss the antitrust suit against Google and what it may mean for search marketing and medical practices that rely on the search giant's platform for patient acquisition. The guys also touch on a few other interwoven plotlines shaping up in the digital marketing landscape that may have an impact on the future of digital marketing. 

To see this full presentation including graphs and hard data that illustrate what we believe is really happening in the aesthetics market, head over to our YouTube channel. You'll also learn about a hidden opportunity that you should be capitalizing on right now. On Sept 12th, 2020, our CEO, Adam Daniells, and our CSO, Max Baybak, gave this presentation as part of The Aesthetic Society's virtual Breast & Body Meeting. Aesthetic practices often ask us whether they should be focusing on Google or Facebook/Instagram in their marketing efforts. In this presentation, Max & Adam break down the best way to approach each and show you how smart practices are properly leveraging them to scoop up outsized portions of the rising demand we are currently seeing in the plastic surgery and non-surgical aesthetic medicine space.  

Our CEO and Chief Strategy Officer had the pleasure of presenting at the Aesthetic Meeting 20/20 @Home, which took place virtually on April 25th. The title of the presentation is "Opportunity in Change – The New Marketing Model for Aesthetics." Tune in to learn about the opportunities we are seeing open up right now for plastic surgery practices and medical spas that are looking for ways to leave their competition behind. You can view the full discussion on YouTube or download the presentation at www.influxmarketing.com/asaps.        

In this episode, Max & Adam are joined in studio by legendary plastic surgeon, entrepreneur, and marketer, Dr. Grant Stevens of Marina Plastic Surgery. The guys talk with Dr. Stevens about the evolution of digital marketing within the field of plastic surgery and the advantages of being a contrarian marketer. Dr. Stevens shares the story of how he came to be an early adopter of web and Google marketing, discusses the shift to mobile, the rise of video, and the era of social media. Dr. Stevens also tells the story behind the creation of his famous Freeze the Fat brand and how that led to his practice becoming the #1 Coolsculpting provider in the world. He also goes into his strategy for creating holistic, omnichannel marketing campaigns for long-term return, and also tells the guys about his work as the recent past president of the Aesthetic Society (ASAPS). We recorded this episode in March 2020 but decided to shelve it and instead focus on creating content that would help our clients adapt to the COVID-19 disruption. Today we feel this episode is even more relevant than when we recorded it, as it examines the importance of identifying trends early — even when others may not be on board — and the rewards that can follow. As the world is getting back on its feet, this subject matter is extremely relevant to aesthetic practices who are looking to find a new way forward and identify new opportunities in a dramatically changed world.

In this episode, Max and Adam are joined by Dr. Geoffrey Trenkle, CEO, and founder of the Los Angeles Center for Ear Nose Throat and Allergy. Dr. Trenkle shares how his practice is adapting during the COVID-19 quarantine and gives listeners a candid look into the mindset that has enabled him to find success during this challenging time. The trio also discusses what you need to know about government stimulus programs for small business, the importance of having a solid marketing partnership, how to unlock the power of Reddit to reach new patients and better understand your existing ones and how the best marketing strategies revolve around creating value as an expert in your field.

In the debut episode of the Next Level Practices podcast, Influx Marketing CEO, Adam Daniells, joins our host and Chief Strategy Officer, Max Baybak, to discuss an important topic. Last week we published a blog article and an-depth guide covering strategies for marketing your medical practice during the Coronavirus/COVID-19 disruption. In this episode, Adam & Max break the guide down step by step with real-life examples to give you actionable strategies. This is your chance to hear directly from two of the leading experts in digital marketing for plastic surgeons and private medical practices. Learn the exact strategies they are implementing for our clients during this time and find out how you can bolster your practice and emerge ahead of the competition.