Podcasts about ries ries

In Episode 217 of Idea Diary - Today, I ramble about Al Ries and Laura Ries' book, “11 Immutable Laws of INTERNET Branding” from 2000! SHOW MERCH: Get Your Own Idea Diary https://www.amazon.com/dp/0991338839 Idea Diary is a guided journal that keeps your ideas chronicled and archived. This bright teal hardcover book is an idea organizational system, as well as gorgeous book decor! If you liked today's show, you can always BUY ME COFFEE: https://gumroad.com/l/VazlaO Thank you so much for listening today! #BusinessLifestyle #AlRies #LauraRies "Idea Diary" is a business lifestyle podcast about creative entrepreneurship. "Idea Diary" focuses on building creative businesses, and chronicles how Valerie Aiello uses multiple skills to create products, illustrations, film, music, and businesses. SHOW DISCLAIMER: EVERY INDIVIDUAL'S OBSTACLES AND SOLUTIONS ARE UNIQUE. THESE TIPS ARE SUGGESTIONS ONLY TO IMPLEMENT IN YOUR SUITABLE OWN WAY. THIS IS NOT LEGAL ADVICE. THIS IS NOT FINANCIAL ADVICE. — Valerie Aiello is a multi-hyphenate brand expert from Austin, Texas. — Website: https://www.valerieaiello.com — Subscribe to follow my business journey! Gumroad: https://gumroad.com/valerieaiello Medium: https://medium.com/@valerieaiello Youtube: https://www.youtube.com/valerieaiello LinkedIn: https://www.linkedin.com/in/valerieaiello/ Twitter: https://twitter.com/valerieaiello Facebook: https://www.facebook.com/valerieaiello Instagram: http://instagram.com/valerieaiello/ --- Support this podcast: https://anchor.fm/valerieaiello/support

In Episode 213 of Idea Diary - Today, I ramble about Al Ries and Laura Ries' book, “The 22 Immutable Laws of Branding How to Build a Product Or Service Into a World-Class Brand” 1. The Law of Expansion 2. The Law of Contraction 3. The Law of Publicity 4. The Law of Advertising 5. The Law of the Word 6. The Law of Credentials 7. The Law of Quality 8. The Law of the Category 9. The Law of the Name 10. The Law of Extensions 11. The Law of Fellowship 12. The Law of the Generic 13. The Law of the Company 14. The Law of Subbrands 15. The Law of Siblings 16. The Law of Shape 17. The Law of Color 18. The Law of Borders 19. The Law of Consistency 20. The Law of Change 21. The Law of Mortality 22. The Law of Singularity SHOW MERCH: Get Your Own Idea Diary https://www.amazon.com/dp/0991338839 Idea Diary is a guided journal that keeps your ideas chronicled and archived. This bright teal hardcover book is an idea organizational system, as well as gorgeous book decor! If you liked today's show, you can always BUY ME COFFEE: https://gumroad.com/l/VazlaO Thank you so much for listening today! #BusinessLifestyle #ClassicBranding #Immutable "Idea Diary" is a business lifestyle podcast about creative entrepreneurship. "Idea Diary" focuses on building creative businesses, and chronicles how Valerie Aiello uses multiple skills to create products, illustrations, film, music, and businesses. SHOW DISCLAIMER: EVERY INDIVIDUAL'S OBSTACLES AND SOLUTIONS ARE UNIQUE. THESE TIPS ARE SUGGESTIONS ONLY TO IMPLEMENT IN YOUR SUITABLE OWN WAY. THIS IS NOT LEGAL ADVICE. THIS IS NOT FINANCIAL ADVICE. — Valerie Aiello is a multi-hyphenate brand expert from Austin, Texas. — Website: https://www.valerieaiello.com — Subscribe to follow my business journey! --- Support this podcast: https://anchor.fm/valerieaiello/support

From the point of view of Darwin from hundreds of years ago in The Origin of Species, Al Ries takes the biological concept and converted it to an entrepreneurial one, in The Origin of Brands. A lot of people think a brand is just a name, but it's all sorts of things. What a truly good brand is, is no more than something that exists in the mind of the consumer. The only brands that are worth something, are brands that people have put inside their minds.   Join host Raymond Aaron on the Wealth Creator Source Podcast brought to you by Respark Your Life. Today Raymond will be speaking to Al Ries,  who is a world-famous author who wrote The 22 Immutable Laws of Marketing, as well as countless other books, like, Positioning the Battle For Your Mind, Marketing Warfare, and The Origin of Brands.   Expert Action Steps: Ask yourself: what is the category of what I am doing? Come up with a shockingly unique, and different brand name. Get out there and make it happen, make use of marketing and PR.   Guest bio: Al Ries is an American marketing professional and author. He is the co-founder and chairman of the Atlanta-based consulting firm Ries & Ries with his partner and daughter, Laura Ries. Along with Jack Trout, Ries is credited with resurrecting the idea of "positioning" in the field of marketing. Ries was selected as one of the most influential people in the field of public relations in the 20th century by PR Week magazine in 1999. Ries has also written a number of books that have made the Business Week bestseller list on a number of occasions.

What is Positioning? Positioning is a concept that starts with the mind of the prospect. Most companies or individuals market products by themselves, they talk about who they are, what they are, what their products are, and how good they are. But positioning is a device that says, don't forget about yourself, forget about your product, forget about who you are and what you are, start with the mind of the prospect and see if you can find an open hole or position that you can fill in the mind, and when you do that, you can become very successful.   Join host Raymond Aaron on the Wealth Creator Source Podcast brought to you by Respark Your Life. Today Raymond will be speaking to Al Ries, a world-famous author, who has changed the course of entrepreneurship and business for decades. In his 40-year career as a marketing and branding expert, who has transformed the industry by pioneering the concept of positioning. He has changed the world, and the way people think, to not just sell off the market anymore, we brand and position now.    Expert Action Steps: What position do you own in the mind of your prospects? What position do we want to own in the mind of a prospect? How do you go about doing that?   Guest bio: Al Ries is an American marketing professional and author. He is the co-founder and chairman of the Atlanta-based consulting firm Ries & Ries with his partner and daughter, Laura Ries. Along with Jack Trout, Ries is credited with resurrecting the idea of "positioning" in the field of marketing. Ries was selected as one of the most influential people in the field of public relations in the 20th century by PR Week magazine in 1999. Ries has also written a number of books that have made the Business Week bestseller list on a number of occasions.

Laura Ries is an advertising and branding consultant at her firm, Ries & Ries since 1994. She has also been a television personality and has been invited to be a commentator on contemporary branding news for television and written publications. 

Today's Flash Back Friday comes from Episode 136, originally published in February 2014. Al Ries & his daughter Laura Ries have been working together as focusing consultants for 18 years. Ries & Ries was founded in New York in 1994. Three years later, Al & Laura relocated to Atlanta, Georgia.But the Ries team spends most of its time on the road consulting with top corporations around the world from Microsoft to Ford, Disney, Merck, Frito-Lay, and many others. The dynamic duo and bestselling authors have been profiled by Business Week, Marketing News, Advertising Age, The Wall Street Journal, Atlanta Journal-Constitution, and countless other domestic & international publications. Al first rose to fame in 1972 when a series of three articles on a new concept called “Positioning” authored by Al Ries & Jack Trout appeared in Advertising Age. The positioning idea took the ad world by storm and was voted by AdAge as one of the 75 most important advertising ideas of the past 75 years. In 1981, the Positioning book was published and has since sold well over 1 million copies. The book has sold over 400,000 copies in China alone. The two authors also wrote Marketing Warfare, Bottom-Up Marketing, Horse Sense and The 22 Immutable Laws of Marketing. More recently, Al & Laura have written six books together and have continued to rattle the establishment by breaking with traditional conventions. Website: www.Ries.com

The concept of brand positioning was introduced to the marketing and advertising world in the 70s and 80s by Al Ries and Jack Trout in a series of Ad Age articles and a subsequent book titled Positioning: The Battle for Your Mind. (If you haven't read it, Positioning is definitely recommended reading for anyone in the branding world.) Today's episode features Laura Ries. Laura is Al Ries's daughter, and has been his business partner for 25 years at their consulting firm, Ries & Ries, where they advise clients such as Disney, Ford, Frito-Lay, Papa John's, Samsung, and Unilever. Laura is a bestselling author in her own right. She's co-authored five books with Al, including The 22 Immutable Laws of Branding, and she's also written her own books: Visual Hammer and Battlecry. We discuss both during the episode. Laura and I start with her definition of brand positioning (it's about "owning an idea in the mind"), and the introduction of an illustrative example we come back to again and again during the conversation: Red Bull. Laura says Red Bull "owns the energy drink category because it is the leader," while Monster Energy Drink positioned itself as the opposite of Red Bull by launching with a much larger can. 5-hour Energy, on the other hand, created their own, related category by positioning as an "energy shot." Throughout the course of the conversation, Laura presented her six principles of positioning: Find an open hole. "If somebody owns a position, you're not going to take it away from them. You have to look for another open hole that you can take advantage of...by being the opposite of the leader." Narrow the focus. "Too often, brands and companies, they want to be everything to everybody." The name is so important and significant. "Not just the brand name but the category name." Visual hammer. "Not just a pretty logo or a person-the product itself can be the visual [hammer]. It's something that communicates an idea about the brand." Verbal battlecry. "Not just a slogan, although it might be a slogan or tagline, but it's really the battlecry that'll be used both internally and externally to really understand the brand." PR, not advertising, is what builds brands. "New brands and new categories have more news value to them. That's where new brands need to leverage that opportunity for PR." To learn more about Laura, her books, and her consulting services, visit visit www.ries.com. You'll find some great content on her blog, and more information on their consulting practice. With the exception of an upcoming, revised edition of Positioning, all the books we mentioned on the episode are available online: Positioning: The Battle for Your Mind The 22 Immutable Laws of Branding Visual Hammer Battlecry Below, you'll find the full transcript of the episode (may contain typos and/or transcription errors). Click above to listen to the episode, and subscribe on Apple Podcasts or elsewhere to hear every episode of How Brands Are Built. Episode sponsors Squadhelp. To begin a business name contest with hundreds of business naming experts, check out their services to get a fresh perspective on your company. Rev.com. Rev offers fast, reliable, and accurate audio transcriptions. Right now, Rev is offering listeners $10 off their first order. Follow this link for your $10-off coupon.

“The tactics have changed but the strategy of owning and building a brand hasn’t.” Laura Ries can share first hand how branding has stood the test of time. “It’s why some rise and others don’t — it’s the brand.” Together with her father, positioning pioneer Al Ries, Laura authored some of the seminal branding texts of our time including The 22 Immutable Laws of Branding. We discussed positioning, visuals, slogans, and more on this week’s episode of the On Brand podcast presented by Twenty20. About Laura Ries Laura Ries is an internationally recognized branding expert, best-selling author and television personality. After graduating from Northwestern University in the top 2% of her class, she worked at TBWA Advertising before partnering with her father and positioning pioneer Al Ries. Al and Laura founded Ries & Ries consulting in New York in 1994. In 1997, Ries & Ries relocated to Atlanta, GA. Together the dynamic duo consults with companies around the globe including Disney, Ford, Frito-Lay, Papa John’s Pizza, Samsung and Unilever on branding and marketing strategy. Laura has co-authored five books with Al including The 22 Immutable Laws of Branding, The Fall of Advertising & the Rise of PR, The Origin of Brands, and War in the Boardroom. Laura’s first solo book, Visual Hammer has been translated into the Chinese, Russian, Turkish, Polish, and German languages. Words alone can’t build a brand, driving an idea into the mind is best done with the emotional power of a visual. Her latest book Battlecry complements Visual Hammer by outlining five strategies for improving the effectiveness of a company’s slogan or tagline. In addition to her consulting assignments and corporate speeches, Laura is a frequent guest on major television programs from the Today Show to Squawk Box. She appears regularly on Fox News, Fox Business, CNBC, CNN, and HLN. Episode Highlights The more things change, the more they stay the same. As co-author of a landmark book on branding, I was eager to ask Laura how her work has stood the test of time — and rapids media shifts. “Positioning is owning an idea in the mind of the customer. The tactics of how that happens have changed but the strategy of owning and building a brand hasn’t.” What startups and emerging brands have in common with airplanes. “Companies and brands are like airplanes. You spend 110% to get off the runway but once you’re in the air it’s not hard. Startups and small companies are like brands on the runway.” Using visuals to hammer home your brand’s big idea. From Coke’s iconic contoured bottles to Colonel Sanders, strong brands are built with icons, or visual hammers as Laura describes in her book of the same name. Why are visuals so appealing? “They appeal to both the left and right brain. You can further hammer that home with your advertising.” Words matter. From slogans to taglines, Laura admitted that brand strategists like us have muddied the lexicon of labels. That’s why in her book on brand language she focuses on the idea of a battlecry. “It has to get you up and excited.” It also has to say something relevant. She pointed us to Little Caesar’s whose battle cry, “Pizza! Pizza!” built upon their strategic positioning of two pizzas for the price of one. What brand has made Laura smile recently? First, Laura asked the million-dollar question. “Is it a good or a bad smile?” After a laugh, Laura noted that Tommy John, the underwear brand that promises “no adjustment needed,” has made her smile — particularly as a mother of teenage boys. I can relate! To learn more, go to ries.com. As We Wrap … Before we go, I want to flip the microphone around to our community … Steve Hutt gave us a shout on Twitter for several of our recent episodes. Thanks for listening! Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. Thanks again to our sponsor Twenty20. Your source for on brand photography for your brand. You can get five photos with Twenty20’s one-week free trial at Twenty20.com/OnBrand. Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet!

On this episode of the Success to Go! podcast, host Christopher Tompkins welcomes best-selling author and media personality Laura Ries who shares her insights on to why Positioning is an idea that should not be ignored!  In 1994, Laura founded Ries & Ries, a consulting firm with her father and partner Al Ries, the legendary Positioning-pioneer. Together they consult with companies around the world on brand strategy. In addition, they have traveled to over 60 countries from Chile to China and India to Indonesia teaching the fundamental principles of marketing. With Al, Laura is the co-author of five books on branding that have been worldwide bestsellers. Her first solo book was Visual Hammer. Her latest book Battlecry was published in September 2015. Laura is a frequent marketing analyst on major news programs from the O’Reilly Factor to Squawk Box. She regularly appears on Fox News, Fox Business, CNBC, CNN, HLN, and is frequently quoted by the Associated Press, Bloomberg, The Wall Street Journal and other news outlets. In addition, Laura writes her own popular blog RiesPieces.com. Learn more about Laura on her website here: www.ries.com  To learn more about Christopher Tompkins and The Go! Agency, visit them online here: www.thegoagencyusa.com

Matteo Rivolta di RiFRA è stato invitato dall’Università di Milano Bicocca, facoltà di Economia e Commercio, per tenere una lezione sul Case History RiFRA, e lo sviluppo che l’azienda ha avuto negli ultimi anni. Sommario della lezione: 0:04 Introduzione 3:34 I 6 principi della crescita 4:13 1 - Ristrutturazione interna 11:31 2 - Posizionamento e Branding 23:12 Rebranding di RiFRA creato da Ries&Ries ad Atlanta, GA. 27:27 3 - Marketing Strategico 30:34 4 - Public Relations 36:59 5 - Marketing Operativo 50:46 6 - Vendita 52:08 Fonti e letture consigliate; Conclusioni. Iscriviti alla Newsletter per ricevere contenuti di qualità: http://rifra.com/en/newsletter.aspx Sito: http://www.rifra.com Facebook: https://www.facebook.com/RifraMilano Blog: http://blog.rifra.com Instagram: https://www.instagram.com/riframilano/

The daughter of positioning pioneer, Al Ries, Laura Ries is President of Ries & Ries, a best-selling author and a sought after branding analyst for many prominent media outlets. Following the passion for branding held by her father, Laura Ries has helped many large corporations build their brand by narrowing their focus and owning a word in the customers mind. In this episode of Expert Opinion from February 2012, Ryan Rieches sits down with Laura Ries to explore the content of her latest book, Visual Hammer. Ries explains that in a world saturated with messages, it is often difficult getting the attention of your audience with words alone and a Visual Hammer is what ultimately gets remembered.

Ries & Ries was founded in New York in 1994. Three years later, Al & Laura relocated to Atlanta, Georgia. But the Ries team spends most of its time on the road consulting with top corporations around the world from Microsoft to Ford, Disney, Merck, Frito-Lay, and many others Laura Ries joins Social Geek Radio hosts Deb Evans and Jack Monson to discuss brand positioning.

  Three Key Elements To A Rockstar Podcast Brand - Episode 108 Why is a brand so important for your podcast? Your brand communicates the essence of you, your podcast, your business and everything you represent.   There are many, many definitions of a brand. Basically, it is your identity.   When people think of you and your podcast, what comes to mind? There are usually a couple words that your brand represents in the mind of the consumer.   Apple is Think Different. Nike is Just Do It. Ford is Built Ford Tough.   Those brands are more than just slogans. They mean something to the consumer. Different is part of the fabric that makes up Apple. Everything they do is different.   Many companies try to add slogans thinking it will become their brand identity. Most of the time, the words just become throw away tag lines.   IBM is currently using “building a smarter planet” as their slogan. What does that mean? There are many articles written on the brilliance of this campaign. However, most of the writing centers around the cool logo, the social aspect of the idea and Watson, the mega computer. How does that change my life? What's in it for me? How am I smarter because of that slogan?   An iPod is different. The iOS platform is different. Apple is different. When I interact with the product, I am different as well. We can be different together.   "Different together” is one element of a cult brand as described by B.J. Bueno in “The Power of Cult Branding”. We've discussed that in a past episode.   I truly enjoy studying branding. When I was completing my M.B.A., I studies branding all I could. I have read many books on branding in addition to “Cult Branding.” Those include “The 22 Immutable Laws of Branding” by Ries & Ries and “Brand Like a Rock Star” by Steve Jones.   The 22 Immutable Laws of Branding Brand Like A Rock Star: Lessons from Rock 'n Roll to Make Your Business Rich and Famous The Power of Cult Branding: How 9 Magnetic Brands Turned Customers into Loyal Followers (and Yours Can, Too! )   "Different together” brings us to the first element of a successful brand.   Consistent   To create a solid brand, you need to be consistent. Consistent with your message. Consistent with your promise. Consistent with your image.   When you think of great brands like McDonald's, Coca Cola and Nike, you can see the evidence of solid consistency. When you walk into McDonald's, you know exactly what you will get. You'll get inexpensive hamburgers fast.   It doesn't matter if it is a McDonald's in Missoula, Montana or Mexico City, Mexico. The brand will be the same. You may be experience some small differences in the menu. For the most part, you'll still get hamburgers, french fries and a Coke. And of course the Big Mac.   If you head into a McDonald's and suddenly find fish n chips or bratwurst as the main entree, your trust in the brand will be destroyed. You won't be sure what you'll get next time you visit.   Your podcast must be just as consistent in order to create a great brand. Your listener must know exactly what they will get each time they listen. They come to your show to receive your promise. Deliver every time. Deliver consistently.   Consistency doesn't mean lack of variety. It simply means that you always deliver your promise. McDonald's offers different sizes. They offer chicken and fish sandwiches. You can get McNuggets. Either way, it is always inexpensive food fast when you want it. And the burgers are always there.   You are creating a brand when you are creating your podcast. You need to deliver consistently each time your listener tunes into the show. Foster that strong relationship with your audience. Be consistent.   Benefits   Your podcast should contain some sort of call to action. You might ask the listener to visit your website. You may ask them to contribute to a cause. Selling your product is a definite possibility. Simply tuning in again is a call to action. Whatever it happens to be, the call to action is part of the relationship building process with your listener.   In your call to action, be sure to sell benefits, not features. If you are selling a cookbook, the large print, stain-free cover and fact that it will stay open are all features. The ease at which the cook can read the book at a distance, the way it will stay clean to hand down to the next generation and the hands-free help it provides are all benefits. People don't buy products. They buy what the product will accomplish.   How often does Starbuck's promote their fine coffee bean. The answer is very little. Starbuck's spends their time creating the Starbuck's experience. They market the way Starbuck's makes you feel. They aren't promoting the warmth, color and robust flavor of their coffee.   Starbuck's creates a relationship and true experience. They sell the way the coffee experience makes you feel. It is the barista, the smell, the music, the drink names, the cup, the sleeve, and even the lid. It isn't warm, dark caffeinated beverages.   Find the true benefits of your podcast and product. Then, promote them heavily. People buy benefits.   Last week, we discussed changing your show introduction to better reflect your benefits.   Unique   Great brands are unique. Not simply a different shade of gray, but truly unique. To be remembered, you must stand out.   You stand out when you are loved. You are remembered when you are hated. You fade into the background when you are plain, vanilla and trying to avoid upsetting anyone. If you don't stir strong emotions, you are easily forgotten.   When we create, we expose our perspective. We open ourselves to criticism. It is natural to want your thoughts, views, art and creation to be accepted by everyone. To avoid being disappointed, we often play it safe.   Those fantastic, memorable brands are usually both loved and hated. Apple is loved and defended by the converted and outcast by the PC crowd. Harley Davidson is loved to the extent that the converted tattoo the logo on their bodies.   Rush Limbaugh is loved by the conservatives and hated by the liberals. Dave Ramsey is loved by the conservative investor and hated by credit card companies and whole life insurance salespeople. Dr. Laura would consistently be critical of her callers. Yet she would receive more callers than she could handle on any given show.   Safety lacks creativity. It is risky to be truly creative. Taking a chance is really the only way to get noticed. Safe blends in. Risky stands out. Great brands are unique.   Take this week and review your brand. Look for consistency, the benefits and the uniqueness. Are you succeeding at all three elements of powerful brand? Where can you improve?   Successful brands do not happen overnight. It takes time. We are creating a relationship. Continue to build your consistency each week. Keep your listener at the forefront of your content. Then, find ways to be unique.   I would love to help you with your podcast. E-mail me any time at Coach@PodcastTalentCoach.com.   You can find my podcast and other tools to help you create great content at www.PodcastTalentCoach.com.   Let's turn your information into engaging entertainment.  

Al Ries & his daughter Laura Ries have been working together as focusing consultants for 18 years.   Ries & Ries was founded in New York in 1994. Three years later, Al & Laura relocated to Atlanta, Georgia.But the Ries team spends most of its time on the road consulting with top corporations around the world from Microsoft to Ford, Disney, Merck, Frito-Lay, and many others.   The dynamic duo and bestselling authors have been profiled by Business Week, Marketing News, Advertising Age, The Wall Street Journal, Atlanta Journal-Constitution, and countless other domestic & international publications.   Al first rose to fame in 1972 when a series of three articles on a new concept called “Positioning” authored by Al Ries & Jack Trout appeared in Advertising Age. The positioning idea took the ad world by storm and was voted by AdAge as one of the 75 most important advertising ideas of the past 75 years.   In 1981, the Positioning book was published and has since sold well over 1 million copies. The book has sold over 400,000 copies in China alone. The two authors also wrote Marketing Warfare, Bottom-Up Marketing, Horse Sense and The 22 Immutable Laws of Marketing.   More recently, Al & Laura have written six books together and have continued to rattle the establishment by breaking with traditional conventions.   You can learn more about Al & Laura at http://ries.com