Podcasts about smarterchaos

In this week's episode of the Affiliate Marketing Podcast, Lee-Ann is joined by Matt Frary to discuss affiliate marketing over the years and get some valuable tips for affiliate managers. Matt Frary has launched several successful companies, including SmarterChaos and She Is Media - both acquired by Digital Media Solutions (DMS) in 2020 - and SmartDog Marketing. Listen to the podcast to hear more about:The story of how Matt got into affiliate marketingHow affiliate marketing has changed and how technology has helped to drive this over the yearsThe importance of spending a brand’s money in the right way as an affiliate managerRate, Review, & Subscribe on Apple Podcasts“I love AffiliateINSIDER’s Affiliate Marketing Podcast.”

  One characteristic that sets industry Titans apart from the crowd is that they understand the importance of building their personal brand as well as their business. https://www.linkedin.com/in/chiefofchaos/ (Matt Frary) has exited quite a number of times during his career, but he has always been and will always be the http://www.chiefofchaos.com/ (ChiefOfChaos). For over 20 years, Matt has been helping big brands all over the world scale by making sense of the chaotic online marketing world. He earned a place in the Titan 100 as the CEO of http://www.smarterchaos.com/ (SmarterChaos), a boutique consulting firm that he founded in 2010. Having just exited this company last July, he is now the EVP of Brand Strategy for the acquiring firm, https://digitalmediasolutions.com/ (Digital Media Solutions Group). In this conversation with Bob Roark and TITAN CEO President, Jaime Zawmon, he shares his career as a serial entrepreneur as well as some personal branding tips. --- Watch the episode here:[embed]https://youtu.be/9ykToozPzkI[/embed] Business Scaling And Personal Branding Tips From The Chief Of Chaos, Matt Frary With Cohost Jaime Zawmon Of TITAN CEOWe're extremely fortunate to have Jaime Zawmon as a cohost. She is the Founder and CEO of https://www.titanceo.com/ (Titan 100), and we have Matt Frary, https://digitalmediasolutions.com/ (Digital Media Solutions Group), EVP of Brand Strategy. Jaime, thanks for taking the time. Matt, I appreciate you carving out the time given the Chaos that has been happening in your life. With all that being said, Matt, if you would give us a thumbnail sketch of your business and who you serve. First off, thanks Jaime for having me in, and thank you, Bob for having us as well. We appreciate it. We built this little company a few years ago called http://www.SmarterChaos.com (SmarterChaos.com) and I'm one of the Founders and was the CEO of that company. There's a long lead up to this, but we were purchased by Digital Media Solutions. On July 15th, the same day that we were purchased by Digital Media Solutions, we went public. We have some exciting news that we sold our company, and we also got to join a company that had an IPO. It's exciting times. I have to say, I've never imagined growing this company years ago, then selling and participating in a public event on the same day. A crash course in, are you kidding me? You can't script this stuff, I swear. Maybe we'll talk about this, but when I did start the company SmarterChaos.com, I did say something to the founders about, "We should build a strong foundation so this thing could scale someday." I’m curious to know the types of clients that you worked with or you envisioned working with through SmarterChaos as you originally created that foundation to scale it and grow it. SmarterChaos was originally built so that we could help large brands navigate the chaos of the online marketing world. I started SmarterChaos on the back of a napkin, sipping a margarita down in Mexico in Puerto Vallarta. My son who was 2 or 3 at the time was playing in a little waterfall fountain. My wife said, "Are you good here?" I said, "I'm good. I have an idea." Two hours later, I had sketched out this business plan and I had realized that the online marketing world for the layperson was extremely chaotic. You have all these different places you need to log in, all these different theories you needed to employ. I looked at serving any brand that looked at the internet as a chaotic confusing place where you could lose money quickly trying to navigate that space and pumping money into Facebook, Twitter, and all the partnerships. To make a long story longer, we focused on the brands that wanted to acquire customers profitably. If it was a household brand, that was the type of brand that we wanted to go after. When we first started, I used Shark Tank as my lead list. I would watch Shark Tank and I figured if they got funded, they had money. They...

Matt Frary from Smarterchaos.com, Sheismedia.com and several other companies joins the show today. Matt just received an Affy Award at the Virtual Digital Tradeshow and is pretty heavily involved in Influencer marketing. We also talk about how Shopify teamed up with Walmart and pledges to invest 5 billion going after Amazon's lion share of the marketplace as well as much more.

Welcome to episode 02 of LeadGen Nation. In this episode we speak with digital publisher guru and internet influencer Matt Frary, founder of SmarterChaos.com. As a lead gen expert, Matt dives into detail on what it's like to work with mid-market companies, as well as the benefits of outsourcing marketing and customer acquisition efforts.

Welcome to the latest edition of the Chaos Makes Sense Podcast where Matt Frary, your Chief of Chaos, makes sense of the world of online performance marketing. Today, Matt is joined self-employed, single mother, Desiree Shank to talk about building grassroots awareness for your startup. Desiree will share her first hand experience of coming up […] The post Episode #43 – Building Grassroots Awareness for Your Startup appeared first on SmarterChaos.

Welcome to the latest edition of the Chaos Makes Sense Podcast where Matt Frary, your Chief of Chaos, makes sense of the world of online performance marketing. Today, Matt is joined by Beth Lazar, CEO of the Pollen-8 Influencer Network to discuss the seven secrets of successful influencer marketing campaigns. From One Stud to Another… […] The post Episode #42 – 7 Secrets of Successful Influencer Marketing Campaigns, and a Peek into the Pokémon Go Phenomenon appeared first on SmarterChaos.

Have you ever considered building an app? Do you have questions about how to break through the noise and get your app noticed in a crowded market? With more people using apps on their smart phones and iDevices every day, just building an app is no longer a direct line to success. App builders have […] The post Episode #41 – How to Grow a Social Media App in a Crowded Market appeared first on SmarterChaos.

Have you ever considered building your own agency? Were you confused about where to start? Or do you simply want assistance with the marketing parts so you focus on what you’re good at? If you want to learn about building an online agency or learn about the services SmarterChaos offers, then invest 20 minutes to […] The post Episode #40 – What I Learned Building an Affiliate Agency Over 5 Years appeared first on SmarterChaos.

Have you ever considered using technology for performance marketing? Were you confused about which one to use? If you make the wrong choice about the technology you use, then it could cause your performance marketing campaign to have unwanted results. If you want to learn about how to choose the right technology to market your […] The post Episode #39 – Choosing the Right Technology for Performance Marketing appeared first on SmarterChaos.

Do you want to get targeted organic traffic for your website and create positive engagement for your business?  Are you unsure how to use social media and viral content to your advantage?  Hours of video are uploaded to sites like YouTube every minute. Using it to advertise your business can help bring organic traffic to your […] The post Episode #38 – Viral Content + Social Media = A Flow of Ultra-targeted Traffic and Engagement appeared first on SmarterChaos.

Are you looking for ways to build your brand? Do you want to know how to get your premium brand seen by the millions of people who use the Internet? Taking your brand online Are you looking to own a blog and earn a living from home? Do you want to know how to become […] The post Episode #37 – Taking a Premium Brand Online appeared first on SmarterChaos.

Do you want to know what 2014 meant for affiliate marketing? Are you looking for ways to build more affiliate friendly programs in 2015 that are still profitable for you? Using information about what worked last year could give you an extra edge over others in the industry in the months to come. If you […] The post Episode #36 – 2014 Affiliate Year in Review appeared first on SmarterChaos.

Have you ever looked back and wondered about the origins of online retail and media? Do you want to know more about the early innovators behind some of your favorite businesses? Starting your own business online can be intimidating, but hearing firsthand experiences of those who succeeded in this goal can help you know what […] The post Episode #35 – The New Era of Retail and Media Innovation with the Founder of Iterate and eBags.com appeared first on SmarterChaos.

Are you a retailer looking to target customers who are on the go? Do you want a way to improve your mobile ad format? Using mobile display media buying can put you on the forefront of what’s next on the affiliate horizon. If you are looking for a way to improve ads for your affiliate […] The post Episode #33 – Mobile Display Media Buying: Getting Results on Mobile appeared first on SmarterChaos.

Are you always looking for opportunities to further your education? Do you want to know about ways you can increase your knowledge about starting your own business? Starting your own business is more than a way to make a dollar. It can also increase your professional network and offer opportunities to meet up with other […] The post Episode #34 – Entrepreneurship – Going a Step Beyond: Project Artemis and Thunderbird for Good appeared first on SmarterChaos.

Do you want to bring back past visitors who have shown an interest in your products? Are you looking for a way to improve the effectiveness of your traffic generating marketing activities? Retargeting your past visitors with fresh advert copy could be one highly effective option for your online business. If you are looking for […] The post Episode #32 – What is Retargeting and Who Can Benefit From It? appeared first on SmarterChaos.

Are you an advertiser wondering whether an affiliate program will benefit your organisation? Do you want to know more about the value of affiliates for advertisers? Affiliate marketing is one way to expand the reach of your products, grow traffic and increase your revenue. But their value can go much further than that as this […] The post Episode #31 – An Advertiser Perspective – What Value Do Affiliates Bring? appeared first on SmarterChaos.

Are you an etailer hoping to see a significant rise in online sales during the Q4? Do you want to create an online strategy for your store that will take advantage of the upcoming internet shopping surge? With some expecting 80% of all their online sales occurring during Q4 this is one of the busiest […] The post Episode #30 – Q4 Strategies for SmarterChaos appeared first on SmarterChaos.

Are you looking to own a blog and earn a living from home? Do you want to know how to become a blogging superstar? Blogging is one of the most profitable methods to earn money online, but it is also a crowded marketplace. To succeed you need certain qualities. If you are looking for those […] The post Episode #29 – Blogging, Family, and Blogging Concentrated appeared first on SmarterChaos.

Are you looking to drive more traffic to your site from search engines? Do you want to know why it is important to consider Google’s Guidelines? 80% of your website traffic could originate from search engines like Google, Bing and Yahoo. With the right search engine strategy, you can drive significant amounts of traffic to […] The post Episode #28 – Search, then and Now? How Search Has Changed appeared first on SmarterChaos.

Are you looking to grow your business by entering the international market? Do you want to recruit affiliates from foreign markets? Expanding the reach of your brand to include affiliates in other countries can increase your reach and improve revenue. If you are looking for those secrets on how to get the most out of […] The post Episode #27 – Building an International Affiliate Program appeared first on SmarterChaos.

Are you looking to improve your business? Are you thinking about how you could expand your current operations? Many business leaders can learn a lot from those who have become successful: such as the three founders of Smarter Chaos. If you are looking for those secrets on how to get the most out of your […] The post Episode #26 – Putting on our big boy pants: Growing an Agency appeared first on SmarterChaos.

Are you looking to give your affiliate program the best chance of success? Are you finding it difficult to recruit affiliates? The chances for a high profit program are better if you convince the best performing affiliates to promote your product. If you are looking for those secrets on how to get the most out […] The post Episode #25 – Top 5 Tips for Recruiting Affiliates appeared first on SmarterChaos.

Are you looking to grow your business by joining an affiliate network? Are you wondering if an affiliate program could add value to your customers’ experiences? Affiliates are one of the most popular methods to draw traffic to a website and achieve significant sales. But does an affiliate network add value to the customer experience? […] The post Episode #24 – Does a Network Really Add Value to Affiliates and Advertisers? appeared first on SmarterChaos.

Are you looking to improve the success of your email marketing campaigns? Do you want to increase your subscribers’ interaction with your emails? Inserting videos into your email marketing campaigns may be the solution you are looking for. Videos are an interactive form of marketing allowing you to engage with your audience, increasing your conversion […] The post Episode #23 – Does Video in Email work? appeared first on SmarterChaos.

Are you considering instigating a Pay-Per-Click (PPC) campaign to drive traffic to your site? Do you want to know the secrets of how to make that campaign successful? You might want to consider hiring a PPC expert to ensure your campaign achieves its best. PPC is a complicated marketing tool and only the experts can […] The post Episode #22 – 5 Reasons Your Business Should Hire a Pay-Per-Click (PPC) Expert appeared first on SmarterChaos.

Are you looking to optimize your company’s marketing performance with the help of new technology? Are you wondering what the best options are for your business? Marketing technology can perform a variety of tasks. Identifying which products out there that will service your needs can be tough. Learning how to evaluate your options can make […] The post Episode #21 – Top 5 Tips to Optimize your Marketing via Technology appeared first on SmarterChaos.

Do you want an effective marketing channel to deliver high quality leads? Are you thinking that online marketing is the only way you can secure new customers? Have you thought of pay-per-call marketing? Pay-per-call marketing has been around for generations but in recent years it has seen a transformation. Now it is one of the […] The post Episode #20 – Pay-Per-Call Marketing – Getting Those Targeted Leads appeared first on SmarterChaos.

Are you looking to achieve more from your marketing mix? Do you want to know more about your consumers and how they are discovering your business? Current techniques concentrate on the last touch point to give credit for sales. Yet a customer’s marketing journey can have many different touch points. To understand how each one […] The post Episode #19 – Beyond the Acquisition – A Full Funnel Media Buying Approach appeared first on SmarterChaos.

Are you looking to make the most of your affiliate programs? Do you want an advertising model that engages users and offers a large flow of traffic? Then consider using incentive-based advertising. This marketing modelling is highly effective at generating consumer engagement, leads and sales for businesses. If you are looking to get the most […] The post Episode #18 – 5 Reasons Why Your Company Should Be Trying Incentive-Based Advertising appeared first on SmarterChaos.

Do you know the lifetime value of your customers? Are you looking to increase the value of your customers during their relationship with you? Then learning about optimizing for customer value via marketing funnels and split testing is essential for your business. Marketing funnels and split testing are essential elements of online marketing. Learning more […] The post Episode #17 – Marketing Funnels, Split Testing and Optimizing for Customer Value appeared first on SmarterChaos.

Are you an affiliate marketer? Are you looking to increase your income? You could be hindered by mistakes which are commonly made in affiliate marketing. Learning what those mistakes are and how you can avoid them is essential to developing a prosperous business. If you are looking for secrets on how to get the most […] The post Episode #16 – 5 Biggest Marketing Mistakes in Affiliate Marketing Today appeared first on SmarterChaos.

Are you thinking about launching an affiliate program in the future? Do you want to know more about the technical aspects which are played out behind the scenes? Do you think it is a simple process? The technical aspects of an affiliate program launch can be much more complicated than people think. It is not […] The post Episode #15 – Talking Tech: A SmarterChaos Behind the Scenes Look at the Technical Aspects of Launching an Affiliate Program appeared first on SmarterChaos.

Are you a hard working blogger who would like to earn an income from your time spent writing? Is your audience finding quality products or services through your blog and you wish to be paid for your hard work? Finding out how to monetize your blog can lead to a simple way to ensure financial […] The post Episode #14 – Monetizing Your Blog – What Every Blogger Needs to Know appeared first on SmarterChaos.

Do you earn a living, or some income, from affiliate connections? Are you looking for a way to increase the revenue generated from affiliate sales? The days of banner advertisements are long gone and it is now harder to generate the traffic required to earn commissions. Your content may be good, but if you are […] The post Episode #13 – Leveraging Affiliate Tools to Automate and Increase Revenue from Your Content appeared first on SmarterChaos.

Is your brand pushing out content effectively? Are you managing the vast amounts of content in a strategically structured way to grow your business? Content management is a very important marketing process and managing it is essential. If you’ve not started yet, you are likely missing out on crucial online exposure. Content marketing has exploded […] The post Episode #12 – How to Effectively Build and Manage Content appeared first on SmarterChaos.

Does your business use podcasting? Are you getting enough leads and sales to meet your goals? If you haven’t seriously considered the effect podcasting has on your internet footprint, then you’re missing out on a significant opportunity for growth. Internet content has changed dramatically, and companies who keep up with the latest trends enjoy higher […] The post Episode #11 – Increase Leads and Sales, Expand your Online Footprint, and Engage Customers in Under 30 Minutes a Week With Podcasting appeared first on SmarterChaos.

Does your brand use an affiliate marketing program? Is the program providing the results you want? If you aren’t using the best practices for affiliate program management then you could be missing out on opportunities for growth, which lead to higher revenue. Affiliate marketing is an industry that’s always in flux. Those who keep up […] The post Episode #10 – Affiliate Program Management – A Look at the Top 10 Best Practices appeared first on SmarterChaos.

If you earn any revenue from affiliate marketing you have to listen to this podcast to get the latest on the so called Amazon Tax and how state legislatures across the country are considering tax policies that could wipe out your affiliate income overnight. This is not a “Chicken Little the sky is falling” threat; […] The post Episode #9 – Will the Amazon Tax Kill Your Affiliate Marketing Business? appeared first on SmarterChaos.

Do you take steps to protect your brand in search marketing? Are you equipped to handle something that threatens to compromise your brand’s integrity? If you aren’t optimizing to get positive brand information, then you’re risking feedback that may negatively affect your reputation. Protecting your brand is an ongoing job, and those who keep up […] The post Episode #8 – Protecting Your Brand in Search Marketing with Preston Holland, Sales Manager @BrandVerity appeared first on SmarterChaos.

Does your affiliate marketing program use pay per call marketing? Have you held off because you aren’t sure how the strategy works? If you haven’t seriously considered how pay per call marketing can work for your affiliate marketing program, then you are missing out on a source of significant revenue. Affiliate marketing offers great rewards […] The post Episode #7 – Making Pay Per Call Marketing Work for You appeared first on SmarterChaos.

Your host Kimberly Henrie talks with Matt Frary, Chief of Chaos for SmarterChaos.com and JP Sauve, CEO at MaxBounty.com about how to build a #1 ranked CPA Network. Is CPA marketing a strategy that’s right for your business? Do you want to boost the revenues of your affiliate marketing program? Do you want to build […] The post Episode #6 – How to Build a #1 Ranked CPA Network with JP Sauve, CEO @MaxBounty appeared first on SmarterChaos.

Does your company collaborate with an agency? Do you have someone who can help your business establish an identity and introduce you to relationships that can provide growth? If you haven’t seriously considered the benefits of hiring an agency and managing it for your business, then your business might not be living up to its […] The post Episode #5 – Tips for Successfully Hiring an Agency appeared first on SmarterChaos.

Are you curious about how toolbars impact affiliate marketing? Do you want to know more about pay-for-performance strategies? Are you ready to learn the truth behind claims that affiliate codes and tracking cookies are nefarious attempts to steal revenue? If you lack the knowledge of how toolbars work, then you cannot defend an affiliate’s right […] The post Episode #4 – Toolbars: Cookie Stuffing or Just Good Business with @ToddCrawford appeared first on SmarterChaos.

Are you always looking for new ways to stay ahead of the game? Could your affiliate marketing program use some tweaking to optimize performance? Is one of your 2014 resolutions to strengthen your personal brand and bring in more revenue? If you are not on top of your game in the affiliate marketing industry, then […] The post Episode #3 – Staying Ahead of the Game in 2014 with New York Times Bestselling Author @JoelComm appeared first on SmarterChaos.

Does your brand have an affiliate marketing program? Does it live up to your expectations? Are you unsure how to optimize the program to leverage all the available sources of sales traffic? If you have used the same affiliate plan for the past two or three years without changing it, then you are likely missing […] The post Episode #2 – Say “YES” to Attending Affiliate Summit West 2014 appeared first on SmarterChaos.

Does your brand have an affiliate marketing program? Is it performing the way you planned? Have you optimized your program to leverage all the available sources of sales traffic? If you haven’t seriously evaluated your affiliate plan in the last two or three years you are most likely missing out on significant revenue and growth […] The post Episode #1 – This Ain’t Your Grandma’s Affiliate Marketing appeared first on SmarterChaos.