A Golden Success with Lisa Macale

If you're in the early stages of business, this episode is for you.There are a lot of things to think about when you're starting out—but today I'm keeping it short and punchy with 7 essentials I believe every small business owner needs to set themselves up properly from the start.Inside this episode, I cover: ✔️ The one thing you shouldn't skip—insurance  ✔️ How to get found on Google with Google My Business + sitemap basics ✔️ Why an email list matters  ✔️ The social media strategy you need  ✔️ What a sales funnel really means ✔️ The legal + financial basics to get storted ✔️ And why having a mentor, coach or community can change everythingIf you're building a business that you want to grow and scale, these are the foundational things you don't want to miss.Link to our lead magnet ebook template I mention: https://goldenbrandsco.com/free-lead-magnet-canva-template/Let's connect:Golden Brands Website: www.goldenbrandsco.comFollow us on Instagram: https://www.instagram.com/goldenbrandsco/Join the membership waitlist: https://goldenbrandsco.com/membership/Here's to creating your golden success story. Thanks for listening! Lisa X

If your marketing isn't working right now, it's usually one of two things: 

In today's episode, I'm taking you behind the scenes of how I built my social media management business—and how just four months in I was able to: ✔️ Hire staff ✔️ Bring on contractors ✔️ Start a client waitlistAnd trust me, I didn't have a marketing background when I started.

Having the incredible Samantha Wills join us inside Golden Brands has been on my vision board since day one of starting this business — so you can imagine how surreal it felt to finally sit down with her for this conversation!If you're not already familiar with her, Samantha is an absolute creative force. She built her jewellery brand from the Bondi markets into a globally recognised empire, and is the author of my all-time favourite business memoir, Of Gold & Dust (I've read it four times!).This interview has already become one of our most popular guest sessions inside Golden Brands — and honestly, it felt too good to keep behind closed doors. So I've decided to share it publicly on our podcast so you can listen in, too

If marketing feels hard right now—you're not alone. Some strategies might be hitting, others missing… and you're wondering what to focus on to grow your business.In this episode, I'm sharing what's actually working right now for Golden Brands members. These aren't theories—these are real, current strategies bringing in results across different types of businesses.

In this episode, I'm pulling back the curtain on my bold new goal: growing Golden Brands to 1,000 members—and how one book completely changed the way I think about growth.After reading 10x is Easier Than 2x by Dan Sullivan & Dr. Benjamin Hardy, I had a lightbulb moment. This wasn't just another business book—it shifted my mindset in a huge way. Today, I'm sharing the key takeaways that inspired me to think bigger and create a new vision for Golden Brands.Here's what we dive into: ✨ Why aiming for 10x growth simplifies your strategy 

If you've been following along for a while, you'll know I've been on a journey to prioritise my wellbeing and reduce stress—and recently, I decided to take that to a deeper level.In this episode, I share my personal experience diving into three different healing modalities:✨ Reiki – What my first-ever session looked like

This might not be the episode you expected, but yes—I'm seriously considering buying a motel!

This week, I'm taking you behind the scenes of our International Women's Day event—breaking down what it cost, what we made, and if it was worth it...Did we make a profit? No.Did it cost us out of pocket? Yes. Best goodie bags ever? Absolutely. Did we work with amazing businesses & give back to Dress for Success? Yes!Key Takeaways from Our Speakers: ✔️ Invest in a great accountant & financial planner ✔️ Have hobbies outside of business ✔️ Balance is a juggle—things go up and down, and that's okay ✔️ Don't follow competitors—stay in your lane ✔️ Move your body—morning workouts make a difference ✔️ A great team is everything—you won't feel ready, but take the leapI hope you enjoy this episode! Let's connect:Golden Brands Website: www.goldenbrandsco.comFollow us on Instagram: https://www.instagram.com/goldenbrandsco/Join the membership waitlist for April 2025:  https://goldenbrandsco.com/membership/Here's to creating your golden success story. Thanks for listening! Lisa X

Feeling like your business is stuck, but you're ready to go all in?In this episode, I'm sharing the key strategies that have helped me—and our Golden Brands members—create real growth without the burnout.I'm covering:The mindset shift that changes everything.Why perfection is slowing you down.The marketing moves to prioritise (before you spend on ads).The power of building your email list early.Why outsourcing before you're "ready" works.If you're serious about growing your business and taking ACTION, this one's for you.Let's connect:Golden Brands Website: www.goldenbrandsco.comFollow us on Instagram: https://www.instagram.com/goldenbrandsco/Join the membership waitlist for May 2025:  https://goldenbrandsco.com/membership/Here's to creating your golden success story. Thanks for listening! Lisa X

Before starting my first business, I worked in HR and recruitment, hiring nearly 1,000 employees across various different industries!In this episode, I'm sharing the biggest lessons I learnt about hiring the right people—especially for small business owners who are thinking about growing their team. From avoiding common hiring mistakes to knowing who to hire first, this is a must-listen if you're ready to bring on support (or even just thinking about it!).Let's Connect:Golden Brands Website: www.goldenbrandsco.comFollow us on Instagram: https://www.instagram.com/goldenbrandsco/Here's to creating your golden success story. Thanks for listening! Lisa X

Over the past few weeks, I've been deep in a launch for Golden Brands—our membership opens just a few times a year, so these periods are intense! But whether you do launches or sell year-round, today's episode has something for you.  I'm breaking down key lessons from this launch, including:✔️ Why showing up daily matters in a sales period✔️ How different buyers need different messaging✔️ The role of DMs, emails, and voice notes in closing sales✔️ Why clear, concise messaging is key (especially on your website!)✔️ The importance of top, middle, and bottom-of-funnel contentIf you've ever struggled with selling in a way that feels natural, this episode is for you!Let's Connect:Golden Brands Website: www.goldenbrandsco.comFollow us on Instagram: https://www.instagram.com/goldenbrandsco/Here's to creating your golden success story. Thanks for listening! Lisa X

Niching—it's one of the biggest questions small business owners ask: Do I need a niche from day one? In this episode, I'm breaking it all down:✔️ What a niche actually is (and why it matters)✔️ My personal experiences with niching across multiple businesses✔️ The pros and cons of niching early vs. keeping it broad✔️ Common myths about niching (like “I'll lose business” vs. “I'll attract the right business”)✔️ How to find your niche (without overcomplicating it)✔️ Why positioning matters—even if you're not ready to niche just yetPlus, I'll share some examples of how this could look for your business!Whether you're at the start of your journey or considering refining your focus, this episode will help you figure out if niching is the right move for your business.Let's Connect:Golden Brands Website: www.goldenbrandsco.comFollow us on Instagram: https://www.instagram.com/goldenbrandsco/Here's to creating your golden success story. Thanks for listening! Lisa X

Let's talk about failure—because I've had my fair share.In this episode, I'm sharing the story of my stock image business that never made a profit and eventually shut down. But instead of seeing it as a total loss, I now realise it was a stepping stone to everything I do today.You'll hear:

In this episode, I'm sharing my focus areas for marketing in 2025, with an emphasis on keeping things aligned, simple, and effective—without overloading my plate. I'm sharing the strategies I'm investing in to grow Golden Brands, including:PR and Brand AwarenessInstagram and Meta AdsExpanding ChannelsEvents and PartnershipsSEO and Repurposing ContentThis year is about staying consistent while also thinking outside the box to test new ideas. I'll make sure to share updates throughout the year on what's working and what's not.Don't miss this episode if you're looking for fresh marketing ideas to simplify and grow your business in 2025!Exciting Announcement!Doors to the Golden Brands membership are opening in the first week of February!

Exciting Announcement!Doors to the Golden Brands membership are opening in the first week of February!

Exciting Announcement!Doors to the Golden Brands membership are opening in the first week of February!

In this episode, I'm sharing my thoughts on what I believe is worth focusing on in your business this year and what we can happily leave behind.We talk about the power of simplifying your strategies, staying true to your vision, and embracing authentic growth. There's also a big focus on storytelling, building real connections, and making room for joy in your business. Plus, we chat about how collaborations, in-person events, and AI tools can shake things up in exciting ways.On the flip side, it's time to move away from spreading ourselves too thin, chasing vanity metrics, and undervaluing our services. This episode is a bit of a pep talk to kickstart your year with intention and clarity. Whether you're simplifying your offers, rethinking your goals, or just trying to figure out your next steps, there's something here for you.Let's make 2025 the year we stop playing small and step fully into what's possible!Join the membership waitlist for February 2025:  https://goldenbrandsco.com/membership/Let's connect:Golden Brands Website: www.goldenbrandsco.comFollow us on Instagram: https://www.instagram.com/goldenbrandsco/Here's to creating your golden success story. Thanks for listening! Lisa X

This episode is all about the framework I've created for success in 2025—and while it's not a proven formula (I literally put it together over the weekend!), I'm confident it will help me navigate one of the biggest decisions I've faced in my business yet.I'm sharing the challenges I've had to overcome, my dilemma about pricing and growth for the Golden Brands membership, and why I've ultimately chosen to focus on growing our community to 300+ members in 2025.Plus, I'll walk you through the mindset shifts and strategies that form my framework for reaching this BIG goal. From narrowing my focus to acting like my future self and prioritising aligned actions, this episode is packed with insights that you can apply to your own goals, too.Let's make 2025 the year we stop playing small and step fully into what's possible!Join the membership waitlist for February 2025:  https://goldenbrandsco.com/membership/Let's connect:Golden Brands Website: www.goldenbrandsco.comFollow us on Instagram: https://www.instagram.com/goldenbrandsco/Here's to creating your golden success story. Thanks for listening! Lisa X

In this episode, I sit down with Jess, a mindset mentor, podcast host and female leader guiding women to live a life far from average. Through her programs, podcast, and social media, Jess empowers women to tap into their unlimited potential and create lives and businesses they truly love.We dive into:Jess's inspiring business journey and what led her to become a leader in the personal development space.The importance of upgrading your subconscious program for success in business—and how to get started.The most common mindset blocks holding female entrepreneurs back and practical steps to overcome them.Jess's top advice for anyone ready to step into a more aligned, inspired, and fulfilling life.This conversation is packed with powerful insights, practical advice, and the motivation you need to start making meaningful changes today.I hope you love tuning in to this conversation! Check out more from Jess at: https://www.jessmartin.com.au/Jess's podcast: https://open.spotify.com/show/16cjopqzqBgyKDkSwWmQbQ?si=0af82ed5786d4698&nd=1&dlsi=6afb2c47ac634283Let's connect:Golden Brands Website: www.goldenbrandsco.comFollow us on Instagram: https://www.instagram.com/goldenbrandsco/Join the membership waitlist for February 2025:  https://goldenbrandsco.com/membership/Here's to creating your golden success story. Thanks for listening! Lisa X

If you're thinking about starting a membership or a course—or you already have one—this episode is for you!I'm sharing my top tips for launching and growing a successful membership platform, drawing on everything I've learned over the years, including my journey with Golden Brands. From understanding the balance of content, community, and coaching to the realities of creating semi-passive income, as always I'll give you an honest look at what it takes to run a thriving membership.In this episode I cover: Why a strong community is the key to long-term successThe importance of understanding your audience (and your limits)The metrics you must know, like churn rate and lifetime valueWhy patience and focus are going to be key for growthWhether you're in the early stages or looking to improve what you've already built, this episode is packed with practical insights to help you create a membership that works for you and your members.Let's dive in!

Welcome back to the podcast. Today we have a special guest joining us - Money Mindset coach - Clare Wood. Clare Wood is a money mentor, author, speaker and podcaster. She's a qualified accountant (a CPA), but she's not your average bean counter… she uses her money-making mentoring powers for good. Clare helps service-based businesses to scale, while creating a lifestyle they love. Clare Wood runs The Profit Academy, an online school created to help business owners increase their profits exponentially.Clare has also been a guest speaker inside Golden Brands and at our recent Brisbane Conference. Today we are going to be diving into everything from money mindset, creating more profit and success in your service-led business, and why we all need to be having money meetings. Check out more from Clare at: https://clarewood.com/The Clare Wood podcast: https://open.spotify.com/show/1mzW4AzFM45FtcurJwq9WQ?si=auGdCDRzT8yRYup5ubAeYQ&nd=1Let's connect:Golden Brands Website: www.goldenbrandsco.comFollow us on Instagram: https://www.instagram.com/goldenbrandsco/Join the membership waitlist for February 2025:  https://goldenbrandsco.com/membership/Here's to creating your golden success story. Thanks for listening! Lisa X

Struggling to overcome common sales objections and book clients? This episode dives into how to effectively handle objections with kindness and strategy - without feeling salesy or pushy. We'll cover how to respond when potential clients say:"It's too expensive" or "I can't afford it.""I need to think about it.""I need to check with someone else.""How do I know this will work for me?"In this episode I share some actionable strategies to communicate value, address concerns, and provide the information clients need to make confident decisions. Plus, we'll explore how quick communication and a sense of urgency can make all the difference in turning your enquiries into paying clients! Let's connect:Golden Brands Website: www.goldenbrandsco.comFollow us on Instagram: https://www.instagram.com/goldenbrandsco/Join the membership waitlist for February 2025:  https://goldenbrandsco.com/membership/Here's to creating your golden success story. Thanks for listening! Lisa X

In today's episode, I'm reflecting on the journey of building Golden Brands over the past two years and sharing what it's really looked like behind the scenes. From the outside, it may seem like things have grown quickly, but in reality, it has felt slow, and there have been challenges, doubts, and setbacks along the way. I'll be sharing the valuable lessons I've learned, from focusing on what matters to stepping out of my comfort zone, and embracing slow, steady growth. This journey has taught me so much patience, resilience, and the importance of building a community that genuinely supports each other.Hope you enjoy listening!Let's connect:Golden Brands Website: www.goldenbrandsco.comFollow us on Instagram: https://www.instagram.com/goldenbrandsco/Join the membership waitlist for February 2025:  https://goldenbrandsco.com/membership/Here's to creating your golden success story. Thanks for listening! Lisa X

We just wrapped up our biggest sales period ever, growing our membership by nearly 50% in just two weeks—an achievement that still blows my mind! In this episode, I'm breaking down everything that worked during this launch including an overview of all our sales emails! I'll share what went well, what didn't (like those last-minute Meta ads), and key lessons learned to make future launches even stronger. If you're curious about what it takes to scale a membership community—or if you just need a peek behind the scenes—this episode is packed with valuable insights and takeaways.Let's connect:Golden Brands Website: www.goldenbrandsco.comFollow us on Instagram: https://www.instagram.com/goldenbrandsco/Join the membership waitlist for February 2025:  https://goldenbrandsco.com/membership/Here's to creating your golden success story. Thanks for listening! Lisa X

In today's episode, I'm diving into a very real topic: business overwhelm. Lately, I've noticed myself slipping into unsustainable work habits, working nonstop and not spending any time on anything self-care related. This busy season has been especially intense, with our recent conference and a big growth period for Golden Brands, and I know I'm not alone in feeling the pressure!In this episode I share some small shifts I'm making to regain some balance and get back into some healthy business practices.If you're navigating your own busy season, I hope this episode gives you a few practical ideas to help you find some space and reconnect with what drives you.Let's connect:Golden Brands Website: www.goldenbrandsco.comFollow us on Instagram: https://www.instagram.com/goldenbrandsco/Join the membership waitlist for February 2025:  https://goldenbrandsco.com/membership/Here's to creating your golden success story. Thanks for listening! Lisa X

In today's episode, I'm sharing the key strategies I've used to build the Golden Brands community over the past two years—something I didn't initially have a plan for! If you'd asked me how to build a community two years ago, I wouldn't have had a clear answer. But through reflection, I've identified three core things that helped turn our audience into a strong, supportive community.Here's what you can expect to learn today:The Difference Between Building an Audience and a Community: Why having followers isn't the same as building a connected, engaged group of people who support and grow with you.Three Key Strategies for Building a Community:Engagement: How intentional, two-way interaction can foster genuine relationships with your audience, even in the early stages of your business.Authenticity: Why being transparent about both your successes and struggles will help build trust and deepen connections with your community.In-Person Events: The power of face-to-face events in creating a deeper sense of belonging and connection within your community.Whether you're just starting out or looking to deepen the relationships within your business, this episode is packed with actionable tips for building a meaningful community that will support and grow with you.Let's connect:Golden Brands Website: www.goldenbrandsco.comFollow us on Instagram: https://www.instagram.com/goldenbrandsco/Join the membership waitlist for February 2025:  https://goldenbrandsco.com/membership/Here's to creating your golden success story. Thanks for listening! Lisa X

In this episode, I'm recapping the highs and lows from our very first Golden Brands conference! It was beyond anything I could have dreamed of, from inspiring speakers to unforgettable moments of connection with so many beautiful women in business. The energy in the room was unmatched, and I couldn't be more grateful to everyone who made it happen!

With just two weeks to go before our very first Golden Brands conference, I'm pulling back the curtain on everything — the real costs, the unexpected challenges, and what I would do differently if I had to start over. In this episode, I share why I decided to plan this event in the first place, how we ended up with a budget of nearly $46,000, and the hard truth about the break-even point (hint: it's not as glamorous as it sounds). I also dive into the behind-the-scenes chaos — from speakers dropping out to goodie bag drama — and how it's all shaping up to be even better than I could have imagined. If you're curious about what it really takes to pull off an event like this, or just want a peek into the journey of turning a vision into reality, this episode is for you!Register for the Free Webinar: We have a FREE live webinar coming up in October on Lead Magnets. Sign up here: https://goldenbrands.myflodesk.com/leadmagnetwebinarLet's connect:Golden Brands Website: www.goldenbrandsco.comFollow us on Instagram: https://www.instagram.com/goldenbrandsco/Join the WAITLIST ~ doors open October: https://goldenbrandsco.com/membership/Here's to creating your golden success story. Thanks for listening! Lisa X

If I was starting Golden Brands from scratch today or actually if I was starting any service-based small business there are a few key things that I would focus on to help growth the business quickly...From creating a brand, building up one social media platform to leveraging collaborations - let's dive into it! Let's connect:Golden Brands Website: www.goldenbrandsco.comFollow us on Instagram: https://www.instagram.com/goldenbrandsco/Join the WAITLIST ~ doors open October: https://goldenbrandsco.com/membership/Here's to creating your golden success story. Thanks for listening! Lisa X

In today's episode, I'm diving into a topic that I don't think is talked about enough—what it truly means to be both a successful business owner and a mum. Recently, I was watching a TikTok where a small business owner mentioned feeling like there's a gap in the narrative. She pointed out that we don't hear enough women openly discussing the sacrifices that come with balancing motherhood and business. That really hit home for me.I'm sharing my own journey today—from selling my wedding planning business after my first child, to starting Socialiesd and Golden Brands while raising young kids. It hasn't been easy. I've faced emotional and physical challenges, feelings of guilt, and the constant juggle of wanting to be present with my children while also working hard to grow my business.If you're a mum in business, I hope this episode gives you some space to reflect on how you're managing the balance, what's kept you going during the tough times, and how to keep moving forward toward the life you're building for yourself and your family.Let's connect:Golden Brands Website: www.goldenbrandsco.comFollow us on Instagram: https://www.instagram.com/goldenbrandsco/Download our Golden Success Path: https://view.flodesk.com/pages/64b47d28e181ddda00ff2b50Here's to creating your golden success story. Thanks for listening! Lisa X

There has been one thing that has been consistent for me across all four of the businesses that I've owned and it has had a massive impact on my business growth - INSTAGRAM. Although I have a love/hate relationship with Instagram, it has been so incredibly valuable for me to reach new clients, generate leads and to grow a community. My business wouldn't be what it is today without it. In this episode I'm sharing some of the key ways I've used Instagram over the years and how these strategies have now helped me with growing Golden Brands through the platform. Let's connect:Golden Brands Website: www.goldenbrandsco.comFollow us on Instagram: https://www.instagram.com/goldenbrandsco/Download our Golden Success Path: https://view.flodesk.com/pages/64b47d28e181ddda00ff2b50Here's to creating your golden success story. Thanks for listening! Lisa X

I'm SO excited to have one our increibly talented Golden Brands members and Brand Strategist Keren Elise join us on the podcast to chat about all things branding. In this episode we dive into: Building a strong brand identity onlineWhy branding is so much more than a logo and nice fontsThe power of consistency with brandingHow to show up cohesively onlineWhat to do if you're in a slow period in businessPlus more...A huge thank you to Keren Elise for joining us. You can check out more from Keren at: https://kerenelise.co.nz/ or https://www.instagram.com/bykereneliseLet's connect:Golden Brands Website: www.goldenbrandsco.comFollow us on Instagram: https://www.instagram.com/goldenbrandsco/Download our Golden Success Path: https://view.flodesk.com/pages/64b47d28e181ddda00ff2b50Here's to creating your golden success story. Thanks for listening! Lisa X

If you are feeling stuck in business and that things aren't progressing as you'd hoped  - then this episode is for you! We dive into the 'gap' period of business. That season of business where you feel like nothing is working and you need to commit to upskilling and personal growth in order to move your business into that next stage. It is a tough period of business to be in but one no doubt that we will all face at some point. I hope my experience and insights help to make this 'gap' or 'inbetween' period of business a bit more bearable! You've got this! (also apologies a few minutes in to this podcast I had an issue with the audio so I do hope that isn't too noticeable for the second half of this episode!)P.S - doors are currently open to the Golden Brands membership! We would love to have you join us! details here - www.goldenbrandsco.com/membershipLet's connect:Golden Brands Website: www.goldenbrandsco.comFollow us on Instagram: https://www.instagram.com/goldenbrandsco/Download our Golden Success Path: https://view.flodesk.com/pages/64b47d28e181ddda00ff2b50Here's to creating your golden success story. Thanks for listening! Lisa X

Where I'm currently investing to help free up my time and to ultimately grow my business.This episode also took a bit of a random tangent... We dive into where the money is coming from to help grow Golden Brands...why I've been spending my weekends wiring looms and how I've kind of creating a new business inside a business!!P.S - doors are currently open to the Golden Brands membership! We would love to have you join us! details here - www.goldenbrandsco.com/membership - use code Golden100 to get $100 off our annual plan! Let's connect:Golden Brands Website: www.goldenbrandsco.comFollow us on Instagram: https://www.instagram.com/goldenbrandsco/Download our Golden Success Path: https://view.flodesk.com/pages/64b47d28e181ddda00ff2b50Here's to creating your golden success story. Thanks for listening! Lisa X

You're probably listening to this episode because you enjoy podcasts but have you really considered how you can utilise podcasts to grow your own business? In this episode I'm going to share some advice I have for those who might be keen to start their own podcast and also for those of you who have zero interest in doing your own podcast but you can see the value in getting featured on other peoples podcasts (honestly I think this is something every single business owner should be exploring). As one of my friends put it the other day, podcasts are the new blogs.Let's connect:Golden Brands Website: www.goldenbrandsco.comFollow us on Instagram: https://www.instagram.com/goldenbrandsco/Download our Golden Success Path: https://view.flodesk.com/pages/64b47d28e181ddda00ff2b50Here's to creating your golden success story. Thanks for listening! Lisa X

Email lists, funnels, automations? In this episode I'm sharing 3 fairly simple ways that you can start growing your email list today.Doors are opening very soon to the membership. JOIN WAITLIST here: https://goldenbrandsco.com/membership/If you're a creative service-based business owner in the early stages of your journey looking for practical advice, support and a community that understands your journey, Golden Brands is the place for you.  Let's connect:Golden Brands Website: www.goldenbrandsco.comFollow us on Instagram: https://www.instagram.com/goldenbrandsco/Download our Golden Success Path: https://view.flodesk.com/pages/64b47d28e181ddda00ff2b50Here's to creating your golden success story. Thanks for listening! Lisa X

Generative learning... thinking vs thoughting?! We are diving into some of my key takeaways from The One Leadership conference I recent attended in Queenstown.  This episode dives into how we learn, how we communicate and how we can use our brains to make more decisions for ourselves without relying on the knowledge of others or CHATGPT.  Join the Instagram Story Challenge, we kick off 1st of August: Link to join here: https://goldenbrandsco.com/memberships/show-up-on-stories-14-day-instagram-challenge/Let's connect:Golden Brands Website: www.goldenbrandsco.comFollow us on Instagram: https://www.instagram.com/goldenbrandsco/Download our Golden Success Path: https://view.flodesk.com/pages/64b47d28e181ddda00ff2b50Whether you're looking for inspiration, practical advice, or a community that understands your journey, this is the place for you. Not part of the GB Community yet?Apply to join! www.goldenbrandsco.com/membershipHere's to creating your golden success story. Thanks for listening! Lisa X

Ok so there is a lot to unpack here for the conference I've recently attended in Queenstown this past weekend...It was unlike anything I've ever attended before, there was swearing, there was SO much confusion, at times it was confronting and times our brains couldn't work out what the heck was actually happening and several people couldn't quite cope with it all and left..It was wild. I'm going to split this up into two podcast episodes because there is so much to cover and I'm honestly still trying to process it myself. In this episode I'm going to paint a picture for you of what the conference was about, how it was conducted and what some of my realisations were from the process. In part 2 we are going to cover some key takeaways from the 40 + pages I wrote of notes! Let's connect:Golden Brands Website: www.goldenbrandsco.comFollow us on Instagram: https://www.instagram.com/goldenbrandsco/Download our Golden Success Path: https://view.flodesk.com/pages/64b47d28e181ddda00ff2b50Whether you're looking for inspiration, practical advice, or a community that understands your journey, this is the place for you. Not part of the GB Community yet?Apply to join! www.goldenbrandsco.com/membershipHere's to creating your golden success story. Thanks for listening! Lisa X

In this episode, I'm excited to share some of the most impactful business advice I've received throughout my journey. These nuggets of wisdom have significantly shaped my business journey! Key Takeaways:It's Not Your Job to Please Everyone: Understand that you can't make everyone happy, and that's okay. Focus on serving those who truly align with your business.Rejection Isn't the End: See rejection as a sign that the opportunity isn't right for you at the moment. Keep pushing until you find the right fit.Trust Your Intuition: Amidst the external noise, your intuition is your best guide. Acting on those gut feelings can propel your business forward rapidly.Done is Better Than Perfect: Aim for 80% and launch. You can refine and improve as you go, but don't let perfectionism hold you back.Plan to Succeed: Failing to plan is planning to fail. Having a clear plan helps prevent overwhelm and keeps you on track for success.Let's connect:Golden Brands Website: www.goldenbrandsco.comFollow us on Instagram: https://www.instagram.com/goldenbrandsco/Download our Golden Success Path: https://view.flodesk.com/pages/64b47d28e181ddda00ff2b50Whether you're looking for inspiration, practical advice, or a community that understands your journey, this is the place for you. Not part of the GB Community yet?Apply to join! www.goldenbrandsco.com/membershipHere's to creating your golden success story. Thanks for listening! Lisa X

In today's episode, we're diving into a topic that many of us struggle with—comparing our business journey to others. I've come to realise that there will always be people ahead of you and people behind you, and both can negatively impact your journey if you let them.New competitors often undercut prices to establish themselves, which can be frustrating and make you doubt your value. And then there are those ahead of you, seemingly killing it, which can leave you feeling inadequate. Both scenarios can hold you back if you let them.In this episode, I'm sharing some key takeaways to help you navigate and overcome business comparison.Let's connect:Golden Brands Website: www.goldenbrandsco.comFollow us on Instagram: https://www.instagram.com/goldenbrandsco/Download our Golden Success Path: https://view.flodesk.com/pages/64b47d28e181ddda00ff2b50Whether you're looking for inspiration, practical advice, or a community that understands your journey, this is the place for you. Not part of the GB Community yet?Apply to join! www.goldenbrandsco.com/membershipHere's to creating your golden success story. Thanks for listening! Lisa

I'm very excited to have our first guest on the podcast today, the incredibly talented Brittany Worthington from The Social Britify. Britt is an Instagram coach and social media manager, dedicated to empowering others to use Instagram strategically while actually making it fun! She's also one of our keynote speakers for our upcoming Brisbane Conference!In this episode, Britt shares invaluable insights on how we can maximise the impact of attending events for our businesses, leveraging these experiences to boost connections, reach, and brand awareness on Instagram. Whether you're gearing up for our Brisbane conference or any other event, these tips and strategies will be game-changers.Britt also shares some of her tips for maximising your reach and engagement across Instagram. Check out more from Brittany on Instagram at: https://www.instagram.com/thesocialbritify/ or via her podcast:  https://plnk.to/theonewomanshow?to=pageLet's connect:Golden Brands Website: www.goldenbrandsco.comFollow us on Instagram: https://www.instagram.com/goldenbrandsco/Download our Golden Success Path: https://view.flodesk.com/pages/64b47d28e181ddda00ff2b50Whether you're looking for inspiration, practical advice, or a community that understands your journey, this is the place for you. Not part of the GB Community yet? APPLY TO JOIN:  www.goldenbrandsco.com/membershipHere's to creating your golden success story. Thanks for listening! Lisa

Are you hosting and attending events to grow your business? I can tell you from my own experience that events have been pivotal in growing Golden Brands. We have made events a big focus for us, even though they don't generate any revenue (more on that in the podcast episode!). BUT they have helped us in so many different ways -  to grow our community, to build brand awareness, and to establish ourselves in the market. In this episode, I share about: The many lessons I've learned from doing eventsAll the things that have gone wrong Why you need to be attending eventsHow events can impact your business growth And if you haven't yet booked your ticket to the conference, come join us! It is going to be an event not to miss. Use code EARLYBIRD before the 30th of June to get your discount. Tickets can be booked here: https://www.eventbrite.com/e/a-golden-success-conference-tickets-776642367227See you there! Let's connect:Golden Brands Website: www.goldenbrandsco.comFollow us on Instagram: https://www.instagram.com/goldenbrandsco/Download our Golden Success Path: https://view.flodesk.com/pages/64b47d28e181ddda00ff2b50Whether you're looking for inspiration, practical advice, or a community that understands your journey, this is the place for you. Not part of the GB Community yet? Join the waitlist at www.goldenbrandsco.com/membershipHere's to creating your golden success story. Thanks for listening! Lisa

Ready to hire your first staff member or contractor but unsure where to start? This episode is for you.I recently hired my first contractor for Golden Brands and understand the challenges you might be facing! In this episode, you'll learn:How to determine when you're ready to hireWhy outsourcing tasks can be a smart business decisionA practical framework for hiring: admin support, delivery, sales, marketing, and leadershipTips for hiring people who excel in areas you don'tI'll also share personal stories and practical advice to help you make the best hiring decisions for your business. Tune in to learn how to free up your time and focus on growing your business! Let's connect:Golden Brands Website: www.goldenbrandsco.comFollow us on Instagram: https://www.instagram.com/goldenbrandsco/Download our Golden Success Path: https://view.flodesk.com/pages/64b47d28e181ddda00ff2b50Whether you're looking for inspiration, practical advice, or a community that understands your journey, this is the place for you. Not part of the GB Community yet? Join the waitlist at www.goldenbrandsco.com/membershipHere's to creating your golden success story. Thanks for listening! Lisa

Not prioritising yourself in your business? Not making wellness a focus? Feeling stressed, overwhelmed or burnt out? This episode is for you.I share about my wellness journey from facing burnout to creating a business today where I have clear boundaries and practices in place to ensure I'm not constantly hustling and stressed to the maxIn this episode, I also touch on some of the professional and personal wellness practices I have put in place to live an all-round healthier and happier lifestyle. And yes I'll also share about the grounding mat! I hope this inspires you to consider some additional wellness practices and rituals you can incorporate into your life. Enjoy! Let's connect:Golden Brands Website: www.goldenbrandsco.comFollow us on Instagram: https://www.instagram.com/goldenbrandsco/Download our Golden Success Path: https://view.flodesk.com/pages/64b47d28e181ddda00ff2b50Whether you're looking for inspiration, practical advice, or a community that understands your journey, this is the place for you. Not part of the GB Community yet? Join the waitlist at www.goldenbrandsco.com/membershipHere's to creating your golden success story. Thanks for listening! Lisa

Ready to grow your business BUT you're feeling overwhelmed with the million things you need to focus your time and energy on? What if I told you business can be simple and way more straightforward than you might think.  There are 5 key stages we go through as small business owners and at each stage there are areas we need to focus on to move forward. In this podcast episode, I dive into what to focus on during the GROWTH stage of business and how to identify if you are in this stage right now.  Make sure to sign up for the FREE upcoming webinar 'Make more sales during a downturn - 5 cost-effective marketing strategies'https://goldenbrands.myflodesk.com/makemoresaleswebinarLet's connect:Golden Brands Website: www.goldenbrandsco.comFollow us on Instagram: https://www.instagram.com/goldenbrandsco/Download our Golden Success Path: https://view.flodesk.com/pages/64b47d28e181ddda00ff2b50Whether you're looking for inspiration, practical advice, or a community that understands your journey, this is the place for you. Not part of the GB Community yet? Join the waitlist at www.goldenbrandsco.com/membershipHere's to creating your golden success story. Thanks for listening! Lisa

Investing is going to be key to driving your business forward! In this episode, I dive into: Some of the big investments I've made on my business journeyA quick 3-step process for anyone ready to take that jump to start investing more in themselves and their businessWhy we need to be smart about taking riskIdentifying areas to invest inWorking on your money mindsetAlso, make sure to sign up for the FREE upcoming webinar 'Make more sales during a downturn - 5 cost-effective marketing strategies' https://goldenbrands.myflodesk.com/makemoresaleswebinarLet's connect:Golden Brands Website: www.goldenbrandsco.comFollow us on Instagram: https://www.instagram.com/goldenbrandsco/Download our Golden Success Path: https://view.flodesk.com/pages/64b47d28e181ddda00ff2b50Whether you're looking for inspiration, practical advice, or a community that understands your journey, this is the place for you. Not part of the GB Community yet? Join the waitlist at www.goldenbrandsco.com/membershipHere's to creating your golden success story. Thanks for listening! Lisa

Facing a slow period in business? Feeling frustrated with the lack of growth? In this episode, I'm sharing 4 key things you should focus on during a slow period in business so you can come out the other side seeing even more growth in your business! From surveying your audience to analysing data and building your network - we are diving into it all! Also make sure to sign up for the FREE upcoming webinar 'Make more sales during a downturn - 5 cost-effective marketing strategies'  https://goldenbrands.myflodesk.com/makemoresaleswebinarLet's connect:Golden Brands Website: www.goldenbrandsco.comFollow us on Instagram: https://www.instagram.com/goldenbrandsco/Download our Golden Success Path: https://view.flodesk.com/pages/64b47d28e181ddda00ff2b50Whether you're looking for inspiration, practical advice, or a community that understands your journey, this is the place for you. Not part of the GB Community yet? Join the waitlist at www.goldenbrandsco.com/membershipHere's to creating your golden success story. Thanks for listening! Lisa

18 months ago I had a massive fear of public speaking that I knew I needed to overcome! 2024 was the year I committed to moving past this fear and I took the jump to book our biggest event to date! Our Brisbane Conference happening in October.  I truly believe that working on our speaking skills can have a profound impact across our whole business. It makes us a better communicator and it can help us to build trust and authority in our industry.In this episode, I share everything I have learned about public speaking and my top tips for every small business owner! Let's connect:Golden Brands Website: www.goldenbrandsco.comFollow us on Instagram: https://www.instagram.com/goldenbrandsco/Download our Golden Success Path: https://view.flodesk.com/pages/64b47d28e181ddda00ff2b50Whether you're looking for inspiration, practical advice, or a community that understands your journey, this is the place for you. Not part of the GB Community yet? Join the waitlist at www.goldenbrandsco.com/membershipHere's to creating your golden success story. Thanks for listening! Lisa

Last week I decided to close our digital product shop the day after I launched it... In this episode, I unpack exactly what led me to that decision and why having a core offering is essential for me in this season of business. If you are trying to offer everything in your business and find yourself saying yes to things that don't feel in alignment for you - then this episode is for you! The podcast episode mentioned from Powerhouse Women to check out is here. Let's connect:Golden Brands Website: www.goldenbrandsco.comFollow us on Instagram: https://www.instagram.com/goldenbrandsco/Download our Golden Success Path: https://view.flodesk.com/pages/64b47d28e181ddda00ff2b50Whether you're looking for inspiration, practical advice, or a community that understands your journey, this is the place for you. Not part of the GB Community yet? Join the waitlist at www.goldenbrandsco.com/membershipHere's to creating your golden success story. Thanks for listening! Lisa X

This is a very real, raw and honest account of what's been going on behind the scenes for me with Golden Brands. From feeling disconnected with myself, my husband and kids to making sacrifices for my business. I'm sharing a few of the things I'm doing to get back on track and to lean into my why, vision, and what's important. To avoid getting into the trap of complete burnout again! Let's connect:Golden Brands Website: www.goldenbrandsco.comFollow us on Instagram: https://www.instagram.com/goldenbrandsco/Download our Golden Success Path: https://view.flodesk.com/pages/64b47d28e181ddda00ff2b50Whether you're looking for inspiration, practical advice, or a community that understands your journey, this is the place for you. Not part of the GB Community yet? Join the waitlist at www.goldenbrandsco.com/membershipHere's to creating your golden success story. Thanks for listening! Lisa X