Podcasts about chief brand

What makes a misfit or a rebel, and is everyone just fed up with the status quo in the food industry?  Join us for a very special live recording of the Food Rebels Podcast – from the iconic Fortnum & Mason! In this lively episode, the panel explore what it really means to be a challenger brand: those bold businesses shaking things up in food and drink with purpose and passion. Leading the conversation is AJ Sharp, experienced radio presenter, food expert, entrepreneur, broadcaster, and food awards judge, alongside guests Ivo Devereux from Sapling Spirits, a B Corp committed to reforestation, waste reduction, and sustainable packaging. We're also joined by Laurie Fermor from Freddie's Farm, a brand creating healthy, fruit and veg-based snacks for kids, and Liz Darran, Chief Brand and Creative Officer at Fortnum & Mason, who shares insights on how even heritage brands can evolve to stay relevant. Together, the panel digs into the power of storytelling, the importance of sustainability, and how to educate consumers without preaching. From food policy changes to the role of taste and health in product development, this episode is packed with fresh thinking on how the food industry can move towards a cleaner, more transparent future, without losing the joy of eating.

Winston is the Chief Brand & Experience Officer at GALE, leading the creative, production, and experience design team. In 2024, GALE was named Campaign UK US Advertising Agency of the Year. He works with with companies like the National Basketball Association (NBA), Delta Air Lines, Chipotle Mexican Grill, Cotopaxi, MilkPEP, Pella, Santander, Bain & Company, Fogo de Chão, and others. Over the past twenty years, he's helped leading global brands craft their narratives and create innovative campaigns and experiences that harness the marketing potential of the digital and social age. His diverse client portfolio includes Domino's, Michaels Stores, American Express, Target, Burger King, Nike, Vail Resorts, Taco Bell, Pandora, AB InBev, and Volkswagen Group. Before GALE, he was a brand consultant and Chief Digital Officer of Deutsch North America.

In Part 2 of their special guest episode of the Believe in Banking podcast, Gina and Juliet welcome back Yvonne Garand, Chief Brand and Marketing Officer and Jevonne McLaughlin, Vice President of Brand Marketing, from EastRise Credit Union. In their conversation, Yvonne and Jevonne describe the rebranding process following the merger between New England Federal Credit Union and Vermont State Employees Credit Union. They discuss the process of selecting a new name and the formation of the brand identity for the organization, and how data was key to their decision making and consensus building. Fundamentally, they credit the successful transition to EastRise to their strong commitment to reflecting the values of the merged organization. And finally, Yvonne and Jevonne discuss the evolution of the credit union's culture and reflect on managing change across the organization – a journey grounded in time, trust, and transparency. This podcast is hosted by ZenCast.fm

A CMO Confidential Interview with John Rudaizky, EY Chief Brand & Marketing Officer, who previously held leadership positions at WPP, J. Walter Thompson, and Saatchi & Saatchi. John discusses the concept of confidence including how to market it to clients, build it into the organization and measure it in the marketplace. Key topics include: why brands benefit from strong competitors; his belief that creativity is the single most important business advantage; and the challenge of ensuring creative thinking isn't relegated to the back seat as companies focus on tactics. Tune in to hear the thinking behind EY's rebrand.Step into the world of marketing leadership with "The Art of Selling Confidence in Marketing Services," featuring global marketing expert John Rudaizky, the Chief Brand and Marketing Officer at EY. Hosted by five-time CMO Mike Linton, this episode of CMO Confidential delivers invaluable insights into the art of building trust and confidence in marketing services.Key topics include:- The critical role of confidence in B2B marketing decisions and brand trust.- Strategies for measuring confidence within your organization and among clients.- How to navigate rapid changes in technology, AI, and global business landscapes.- Lessons from John s extensive career at WPP, J Walter Thompson, and Saatchi & Saatchi.- The importance of creativity and collaboration in shaping effective marketing strategies.Tune in to hear how top CMOs are tackling today's marketing challenges, the future of AI in marketing, and actionable advice for building a successful career in the industry.Don't miss this opportunity to elevate your marketing game. Subscribe to the CMO Confidential Newsletter for exclusive content and stay connected with us on your favorite podcast platforms.#MarketingStrategy, #GrowthMarketing, #BrandBuilding, #MarketingInnovation, #DigitalMarketingTrends, #BusinessGrowth, #CMOChallenges, #customerexperience Follow us on Linkedin: https://www.linkedin.com/company/cmo-confidentialCHAPTERS:00:00 - Intro01:19 - Marketing a Service: Selling Confidence Strategies03:12 - Measuring Confidence: Key Metrics and Insights07:53 - Expanding the Brand: All In Strategy12:52 - Change Management for Smaller Companies16:22 - EY Partnerships: Collaboration Insights18:45 - Managing Negative PR: EY's Approach20:57 - POST GAME: Recap and Insights21:15 - AI in Marketing: Trends and Innovations23:25 - Audience Advice: Tips and Best Practices29:04 - Final Thoughts: Last Question DiscussionSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this special guest episode of the Believe in Banking podcast, Gina and Juliet welcome Yvonne Garand, Chief Brand and Marketing Officer and Jevonne McLaughlin, Vice President of Brand Marketing, both from EastRise Credit Union. In their dynamic discussion, Gina, Juliet, Yvonne, and Jevonne address the merger of New England Federal Credit Union and Vermont State Employees Credit Union to form Vermont's largest credit union and residential mortgage lender and how EastRise built consensus for a new name and brand transformation. Yvonne and Jevonne talk about how they managed the cultural elements of organizational change and how the credit union achieved member approval for the merger. They discuss the powerful multi-phase communications and engagement strategy to educate members on the merger's benefits and encouraged participation in the voting process. Finally, they address the importance of leveraging member insights to develop a brand strategy and name that would resonate with both legacy member bases and the broader Vermont community. This podcast is hosted by ZenCast.fm

Erin Newkirk is the Chief Brand and Marketing Officer at Caribou Coffee.  Her career journey has been anything but typical and in this episode Erin shares her perspective on leading from the Head, Heart, Gut and Voice to truly create impact as a leader.

Chief Brand and Mission Officer, Amy Cadora sits down with Aya Matsumoto, Director of EWG to discuss our wonderful partnership. If you missed it, the three products in our Essential Skin Care Set all received an EWG Verified Certification! So what does it all mean? This partnership offers consumers transparency and peace of mind knowing that verified products meet the strictest health standards and are free from EWG's chemicals of concern . . . tune in to hear more!

Value Based Care is at a turning point. In this episode, Adam Torres and Krista Smolda, Chief Brand & Product Officer at CareTalk Health, explore Value Based Care and how CareTalk Health is helping its clients with outsourced care management. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be a guest on our podcast: https://missionmatters.lpages.co/podcastguest/ Visit our website: https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia

Value Based Care is at a turning point. In this episode, Adam Torres and Krista Smolda, Chief Brand & Product Officer at CareTalk Health, explore Value Based Care and how CareTalk Health is helping its clients with outsourced care management. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be a guest on our podcast: https://missionmatters.lpages.co/podcastguest/ Visit our website: https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices

295: Unlocking Marketing Mastery for Nonprofits (Kirsten Suto Seckler)SUMMARYThis episode is brought to you by our friends at Armstrong McGuire & Associates. Check them out for your next career opportunity, help finding an interim executive, or to find your next leader. Are you struggling to align your nonprofit's marketing efforts with fundraising goals while staying true to your mission? Marketing can feel daunting, but mastering it is crucial to driving impact and building deeper donor connections. In episode 295 of Your Path to Nonprofit Leadership, Kirsten Suto Seckler shares her expertise on leveraging marketing to elevate nonprofit impact. With over 20 years of experience, Kirsten discusses the critical differences between nonprofit and for-profit marketing, emphasizing storytelling and mission-driven engagement. She highlights how strategic alignment between marketing and fundraising creates a stronger donor pipeline, while also providing practical tips on building brand awareness, measuring success, and fostering thought leadership. Drawing from her work at Shatterproof and Special Olympics, Kirsten offers actionable strategies to create authentic messaging and reach diverse audiences, helping nonprofit leaders take their organizations to the next level.ABOUT KIRSTENKirsten Suto Seckler is the Chief Marketing & Communications Officer for Shatterproof, a national nonprofit working to reverse the addiction crisis in America. She uses her expertise in marketing and communications to drive social change, focusing on science-based interventions and reducing addiction stigma. At Shatterproof, Seckler leads initiatives like the Treatment Atlas, a platform to help families find quality addiction treatment, and a national campaign to end addiction stigma. She also oversees mass-market fundraising efforts and brand alignment. Previously, Seckler spent over 20 years at Special Olympics International, serving as Chief Brand and Communications Officer. She led global campaigns that elevated the organization's brand to nearly 200 countries, reaching 6 million athletes. Her accomplishments include organizing 11 World Games and establishing a global broadcast partnership with ESPN. Seckler has taught Integrated Marketing at Georgetown University since 2013 and previously worked in marketing at Kraft and as a journalist. She was named to PRWeek's Health Influencer 30 Class of 2022 and honored by Washington Women in Public Relations. She holds a Bachelor's degree from the University of Delaware and a Certificate in Nonprofit Executive Management from Georgetown University.EPISODE TOPICS & RESOURCES Ready for your next leadership opportunity? Visit our partners at Armstrong McGuireTuesdays with Morrie by Mitch Albom'Have you gotten Patton's book

Rembrandt Flores joins the pod to talk about his journey from PR to crypto to now Flip.shop, where he's revolutionizing social commerce through authentic brand partnerships and consumer rewards.Rembrandt Flores, Chief Brand and Amplification Officer at Flip.shop, brings his extensive background in communications and crypto to discuss the future of social commerce. Rembrandt shares how Flip.shop is revolutionizing online shopping by rewarding users for their engagement and authentic product reviews and discusses the challenges of brand building in crypto to the evolution of social commerce.Links mentioned from the podcast: Rembrandt's TwitterFlip.shop WebsiteWatch this episode on video:YouTubeCoinDeskFollow us on Twitter: Sam Ewen, Avery Akkineni, CoinDesk, Vayner3-"Gen C" features hosts Sam Ewen and Avery Akkineni. Executive produced by by Uyen Truong. Our theme music is "1882” by omgkirby x Channel Tres with editing by Doc Blust. Artwork by Nicole Marie Rincon.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Rembrandt Flores joins the pod to talk about his journey from PR to crypto to now Flip.shop, where he's revolutionizing social commerce through authentic brand partnerships and consumer rewards.Rembrandt Flores, Chief Brand and Amplification Officer at Flip.shop, brings his extensive background in communications and crypto to discuss the future of social commerce. Rembrandt shares how Flip.shop is revolutionizing online shopping by rewarding users for their engagement and authentic product reviews and discusses the challenges of brand building in crypto to the evolution of social commerce.Links mentioned from the podcast: Rembrandt's TwitterFlip.shop WebsiteWatch this episode on video:YouTubeCoinDeskFollow us on Twitter: Sam Ewen, Avery Akkineni, CoinDesk, Vayner3-"Gen C" features hosts Sam Ewen and Avery Akkineni. Executive produced by by Uyen Truong. Our theme music is "1882” by omgkirby x Channel Tres with editing by Doc Blust. Artwork by Nicole Marie Rincon.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Chief Brand and Mission Officer, Amy Cadora joins us to discuss how to have a sustainable holiday season. We dive into Norwex products that are great for gifting and tips and tricks to keep the environment top of mind during this busy time of year!

New Zealand wool carpet company Bremworth is claiming to have made the country's first TV commercial using Artificial Intelligence (AI). Bremworth Chief Brand and Product Officer Rochelle Flint tells Heather du Plessis-Allan the AI advert is an innovative way to showcase and elevate the wool industry. The use of AI is estimated to have reduced advertising spend by 60%. LISTEN ABOVESee omnystudio.com/listener for privacy information.

In this episode of BRAVE COMMERCE, Oshiya Savur, Chief Brand and Marketing Officer at Maesa, joins hosts Sarah Hofstetter and Rachel Tipograph for a deep dive into the evolving beauty industry. Oshiya shares Maesa's unique approach as a beauty incubator, shedding light on how they disrupt declining categories by identifying unmet consumer needs and revitalizing them with scalable, beautifully designed brands.Oshiya explains Maesa's dual focus on brand incubation and scaling, detailing their strategy of forging exclusive retail partnerships to drive growth while maintaining brand authenticity. By balancing organic marketing efforts with influencer-led content, Maesa navigates the fine line between mass distribution and direct-to-consumer models. This dynamic approach helps them consistently deliver innovative products to market while fostering deep relationships with retailers and consumers alike.In a personal reflection, Oshiya discusses her professional journey from global corporations like Unilever to leading at Maesa. She emphasizes the importance of hands-on leadership, innovation, and embracing a nimble mindset in a fast-paced industry. Tune in to hear Oshiya's insights on building brand heat, the future of D2C, and her advice for staying brave in a rapidly changing marketplace.Key Takeaways:Disrupting Declining Categories: How Maesa targets overlooked markets to create innovative, scalable brands.Retail Partnerships & Exclusivity: The importance of strong retailer relationships in building successful beauty brands.The Role of Influencer Marketing: How Maesa leverages authentic influencer content to drive brand growth and visibility. Hosted on Acast. See acast.com/privacy for more information.

Chief Brand and Creative Officer Tim Hoppin discusses the evolution of SAP's creative culture and brand during a multiyear transformation. We break down the difference between “brand” and “branding,” what it's like to rebrand a 50-year-old company to stay relevant and modern, and why authenticity and human-centered creativity are more important than ever.Key Takeaways: We chat about the vulnerability of being creative. We explore brand strategy and why branding is more than just the messaging and the visuals.Tim details how creating a safe space for criticism elevates creative culture.

Today on Clicks 2 Bricks, we are joined by the chief brand and marketing officer of Caribou Coffee to discuss the brand's innovative TikTok campaign. Tuning in, you'll hear all about Caribou Coffee and what sets it apart from other coffee brands, how it fits into the Panera portfolio, and how the coffee industry has changed in terms of market dynamics. We delve into their new TikTok dating show, Dream Date and how they're leveraging the use of influencers and ambassadors for marketing before discussing the digital foundation they have created and how AI feeds into it. Our guest tells us about their local marketing strategies, how they optimize local search performance, and her unpopular opinion about foot traffic and marketing. Finally, Erin tells us about her interesting career trajectory and some lessons she's learned along the way. Thanks for listening in!Key Points From This Episode:Welcoming Erin Newkirk to the show, and a surprising fact about her.What Caribou Coffee is all about and what makes them different from other coffee brands. Our guest explains the regional boundaries for Caribou Coffee within the Panera portfolio. How the market dynamics have shifted within the coffee category. Erin tells us about their new TikTok dating show, Dream Date: A Sip at Love.What led them to make use of influencers and TikTok for marketing. Erin talks about the technological side of Caribou Coffee and how they use AI. How Caribou Coffee is working with their domestic franchisees on local marketing. A breakdown of their local search performance and how they optimize it. Erin shares an unpopular opinion about marketing that she has.Why consumer packaged goods is a really good place to start a marketing career. How she compares CPG to multilocational marketing. Who Erin wants to see on the show next. Links Mentioned in Today's Episode:Erin NewkirkErin Newkirk on LinkedInErin Newkirk on XCaribou CoffeeCaribou Coffee on LinkedInCaribou Coffee on TikTokHannah BurnerClicks 2 Bricks Marketing Leaders Coffee Chat

Chief Brand and Mission Officer Amy Cadora talks about all things Plastic Free July. From what it is, how you can make a difference, and what Norwex does to contribute to less single-use plastic, plus a fun challenge for you and your team!

Meet Susan O'Brien, EVP and Chief Brand & Customer Officer at Canadian Tire Corporation (CTC). In a wide-ranging and engaging interview, we cover a lot of ground commensurate with Susan's remit, which includes all aspects of CTC's brand, long-term strategy around customer insights, and CTC's sponsorship, community, and ESG initiatives. For those Canadians who might have lost track, or for international listeners less familiar, The Tire was Founded in 1922; in addition to the Canadian Tire banner, they have Party City, PartSource, Gas+, Mark's, Pro Hockey Life, SportChek, Hockey Experts, Sports Experts and Atmosphere, nearly 1,700 retail and gasoline outlets, supported by its Financial Services division and employs tens of thousands of people globally. So, as I said, Susan has a big job.  About Canadian Tire Corporation Canadian Tire Corporation (CTC) includes a Retail segment, a Financial Services division and CT REIT.Founded in 1922, CTC's flagship store, Canadian Tire, provides Canadians with products for life in Canada across various divisions.Other CTC banners include Party City, PartSource, Gas+, Mark's, Pro Hockey Life, SportChek, Hockey Experts, Sports Experts and Atmosphere.CTC operates nearly 1,700 retail and gasoline outlets, supported by its Financial Services divisionIncluding retail locations, CTC employs tens of thousands of people globally. About SusanSusan O'Brien is the Executive Vice President & Chief Brand & Customer Officer at Canadian Tire Corporation (CTC). She oversees all aspects of CTC's brand, aligning the curation of the entire customer experience across all channels and marketing programs. Susan also leads the long-term strategy around customer insights and is responsible for CTC's sponsorship, community, and ESG initiatives.Susan is an expert in all things branding, positioning, and customer engagement. She has played a critical role in reinforcing CTC as a purpose-driven, values-based Company through the evolution and rollout of CTC's Brand Purpose – We Are Here to Make Life in Canada Better – along with its Core Values. Susan has been integral to the reinvention of the Canadian Tire brand through award-winning programs like We All Play for Canada and Tested for Life in Canada. She spearheaded the launch of Triangle Rewards – one of the most strategically important initiatives in the history of CTC – connecting the entire group of companies under one loyalty and credit card program. Her work has contributed to the Company earning the 2013 Marketer of the Year Award from Marketing Magazine, as well as it being named Canada's Most Admired Brand by Léger in 2019 and 2021 and one of Canada's Strongest Retail Brands by Brand Finance in 2019.Since joining the Company in 2008, Susan has held several progressively senior roles. Most recently, she served as Senior Vice-President, Marketing; prior to that, she was Senior Vice-President, Marketing & Corporate Affairs and Vice-President, Marketing for Canadian Tire.Susan sits on the Boards of Enactus Canada and Taymax Group LP. She holds an MBA in General Management from the Richard Ivey School of Business at the University of Western Ontario and a Bachelor of Commerce (Marketing) from Dalhousie University. Susan's marketing acumen has consistently received industry-wide recognition, from her nomination for Marketing Magazine's Top 30 under 30 awards to being named one of Toronto's Brand Stars by Ad Week to one of Strategy Magazine's Marketers of the Year. She was also named among the Globe and Mail's Report on Business 50 Best Executives in 2022.  About MichaelMichael is the president and founder of M.E. LeBlanc & Company Inc, a senior retail advisor, keynote speaker and media entrepreneur. He has been on the front lines of retail industry change for his entire career. He has delivered keynotes, hosted fire-side discussions and participated worldwide in thought leadership panels, most recently on the main stage in Toronto at Retail Council of Canada's Retail Secure conference with leaders from The Gap and Kroger talking about violence in retail stores, keynotes on the state & future of retail in Orlando and Halifax, and at the 2023 Canadian GroceryConnex conference, hosting the CEOs of Walmart Canada, Longo's and Save-On-Foods Canada. Michael brings 25+ years of brand/retail/marketing & eCommerce leadership experience with Levi's, Black & Decker, Hudson's Bay, Pandora Jewellery, The Shopping Channel and Retail Council of Canada to his advisory, speaking and media practice.Michael also produces and hosts a network of leading retail trade podcasts, including the award-winning No.1 independent retail industry podcast in North America, Remarkable Retail, Canada's top retail industry podcast; the Voice of Retail; Canada's top food industry and the top Canadian-produced management independent podcasts in the country, The Food Professor, with Dr. Sylvain Charlebois. Rethink Retail has recognized Michael as one of the top global retail influencers for the fourth year in a row, Coresight Research has named Michael a Retail AI Influencer, and you can tune into Michael's cooking show, Last Request BBQ, on YouTube, Instagram, X and yes, TikTok.Available for keynote presentations helping retailers, brands and retail industry insiders explaining the current state of the retail industry in Canada and the U.S., and the future of retail.

Elliot Millard, Chief Strategy & Planning Officer at Wavemaker in the UK talks to Susan Jurevics, Chief Brand & International Officer at Audible, Jaap Tuinman, VP Global Media, Omnichannel & MarTech at PlayStation, and Stephanie Fried, CMO at Fandom, about the power (and responsibility) of representation and inclusivity in entertainment. Recorded Live from The GroupM Rooftop on Day 2 of Cannes Lions Follow GroupM on LinkedIn for more content GroupM is WPP's media investment group and the world's leading media investment company with a mission to shape the next era of media where advertising works better for people. The company is responsible for more than $60 billion in annual media investment, as measured by the independent research bureau COMvergence. Through its global agencies Mindshare, Wavemaker, EssenceMediacom, and T&Pm, and cross-channel performance (GroupM Nexus), data (Choreograph), entertainment (GroupM Motion Entertainment) and investment solutions, GroupM leverages a unique combination of global scale, expertise, and innovation to generate sustained value for clients wherever they do business. Discover more at www.groupm.com.

According to SHRM research, there are over 67 million acts of incivility happening at work every day. Our guest this week argues that the fabric of how we treat each other is starting to unravel - with serious consequences for employee mental health, productivity and company culture. But there's hope: change can start with each of us, one interaction at a time.Tina Beaty is Chief Brand and Marketing Officer for SHRM and this week, she sits down with Carrie to dive into SHRM's new civility index and campaign aimed at empowering managers and employees with the tools to handle uncivil behavior and engage in respectful dialogue, even on controversial topics. They explore how generational differences, polarizing political issues, and the stresses of the past few years are playing out at work.Rather than waiting for elected officials or senior leaders to set the tone, Beaty encourages listeners to take ownership of their own conduct. "Every single interaction is a decision," she reminds us. With empathy, positive intent, and a commitment to open and honest communication, Beaty believes workplaces can become a model for the civil society we wish to see.This is a discussion on the small choices that can make a big difference in transforming workplace culture. Disagree better, assume positive intent, and be the civility we seek - it may be the solution we need to create more productive, psychologically safe, and human-centered places of work.This episode is sponsored by SHRM.org. (00:00) - Welcome to Mission Forward (03:22) - Introducing Tina Beaty (05:45) - About The Civility Campaign (17:02) - Connecting Across Divides

We chat with Chief Brand and Mission Officer Amy Cadora about carcinogens. Amy shares where they can lurk and how to avoid them by making simple switches to reduce your overall exposure.

We chat with Chief Brand and Mission Officer Amy Cadora about Asthma and Allergy Awareness Month. We talk staggering stats, Norwex Solutions and how to share with your customers!

In this episode, the CPG Guys speak with Padma Hari, Chief Digital Officer at Nestlé Purina & Oshiya Savur, Chief Brand & Marketing Officer at Maesa. Both co-host the "Wh-The-Tech" podcast.Subscribe to the "Wh-The-Tech" podcast: Apple  SpotifyFollow Padma on LinkedIn at: https://www.linkedin.com/in/padma-hari/ Follow Oshiya on LinkedIn at: https://www.linkedin.com/in/oshiya-savur/Padma & Oshiya answered these questions:Please walk us through pivotal roles in your professional career that have served you in preparing for your current role at Maesa?What's the inspiration for the podcast. Tell us all about it and what our listeners can expect from it?Its an omnichannel world with omnichannel marketing. How do you manage this everyday for the brands you support. What does that word mean to you?What is the role of tech in modern retail and modern brand equity development. AI - buzzword or real?Give us the real real, you are a senior executive up top in a large publicly traded fortune 500 company. This is not your first rodeo. How does it feel to be up top and what challenges exist for women to get here. You have made it up top - what glass ceilings did you have to break?What are your thoughts on brands building Direct-to-Consumer business channels? Is it right for all brands and what would be reasons to consider or not consider this alternative?How have mentors contributed to your career advancement, have have you gone about building these relationships and how do you seek to mentor professionals earlier in their professional journey? How are you taking other women up the career ladder with you?What are some of the industry trends you are watching in terms of how omnichannel consumer engagement will impact your business?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comNextUp Website: http://NextUpisnow.org/cpgguysRetailWit Website: http://retailwit.comRhea Raj's Website: http://rhearaj.comKavita's podcast: Spotify   AppleDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.  CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

Catch up with Chief Brand and Mission Officer, Amy Cadora as we talk all things Earth Day 2024! We discuss how Norwex's Mission to live cleaner, safer, better ties directly into this global day of celebration. Check out the Earth Day Quiz here: https://quiz.tryinteract.com/#/6228cff4feec8e001820f30e

Are you tired of the vague concepts surrounding branding? Are you lost in a sea of marketing jargon, wondering how to elevate your brand to greatness? Ever wondered what brand science is all about? Curious about its role in branding and boosting your brand's growth? This episode, we are so lucky to have Stæven Frey, the adorkable founder and Chief Brand Scientist at Quantum Branding, as he enlighten us with his insights and knowledge. Discover how brand science transforms ordinary brands into authentic and memorable category leaders, and learn practical strategies for growing your brand in low-risk ways. Get ready to revolutionize your approach to branding and marketing as we explore the transformative power of brand science with Stæven Frey. Resources Quantum Branding Quantum Branding on Facebook Stæven Frey on LinkedIn

Our guest this week is a designer who believes that the best results come from challenging the norm. With over 20 years in the industry, he knows what makes and breaks a project. Joining the show is Chief Brand and Design Officer at Design Environments, Ben Nicholas!Ben sits down with Host Dan Ryan for a conversation on the importance of building human connections in all elements of the industry. Ben shares how his route as a paperboy inspired his love for hospitality, his philosophy of creating designs that foster genuine and effortless hospitality experiences, and the importance of challenging the norm.Takeaways: Hospitality is about creating connections and ensuring that people feel a sense of belonging and being part of something. It extends beyond physical spaces like hotels and can be experienced in restaurants, bars, and everyday life.Being open to unexpected opportunities and taking leaps of faith can lead to amazing experiences and personal growth. Embracing naivety and excitement allows us to create unique and memorable journeys in life.Maintaining meaningful connections and cherishing the time spent together are valuable lessons. Prioritizing relationships and seizing opportunities can lead to personal and professional growth.Working on projects globally brings challenges that require adaptability and quick learning, such as understanding different markets' expectations and keeping teams motivated to deliver great design.The future is full of exciting opportunities and possibilities, especially when it comes to establishing and growing a service design team. Embracing the potential and putting in the necessary work can lead to exciting outcomes and personal fulfillment.The most cherished memories from working on projects are not about the physical outcomes, but rather the people and experiences that were shared. These memories serve as a reminder of the joy and bonds formed during the collaborative process.In design and project planning, having a well-defined process and being open to exploration are crucial. Renovation presents greater challenges than new builds, requiring creativity to enhance the space within constraints.Quote of the Show: “I like the term tour guide. I don't like the word boss.” - Ben NicholasLinks:Instagram: https://www.instagram.com/ben_tcbn/ LinkedIn: https://www.linkedin.com/in/ben-nicholas-id/ Website: https://www.designenvironments.com/ Shout Outs:04:10 - Iowa State:https://www.iastate.edu/ 04:41 - The Gettys Group Companies: https://www.gettys.com/ 05:32 - Agatha Christie05:35 - Thomas Mann11:54 - Ali Bacon: https://www.linkedin.com/in/alibacon/ 31:07 - Katy Daly: https://www.linkedin.com/in/katy-daly-0bb40579/ 31:29 - Elvis38:48 - Mongoose: https://www.mongoose.com/ 38:51 - Huffy: https://www.huffy.com/ 38:57 - Stranger Things: https://www.netflix.com/title/80057281 39:41 - Magnum PI39:48 - Golden Girls41:29 - Bea Arthur45:36 - Oreos: https://www.oreo.com/ 48:24 - Madonna48:25 - Dick Tracy48:53 - Warren Beatty49:14 - Regent Beverly Wilshire: https://www.fourseasons.com/beverlywilshire/ Ways to Tune In: Spotify: https://open.spotify.com/show/0A2XOJvb6mGqEPYJ5bilPXApple Podcasts: https://podcasts.apple.com/us/podcast/defining-hospitality-podcast/id1573596386Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly93d3cuZGVmaW5pbmdob3NwaXRhbGl0eS5saXZlL2ZlZWQueG1sAmazon Music: ​​https://music.amazon.com/podcasts/8c904932-90fa-41c3-813e-1cb8f3c42419

Springfield Clinic Pediatrics hosts the show at its brand new facility on Old Jacksonville Road as the clinic's Chief Brand and Advocacy Officer Zach Kerker and Dr. Beth Steh chat with Sam, but first Tom calls with a laundry dilemma.See omnystudio.com/listener for privacy information.

Brett Jewkes, our esteemed guest lecturer for the Tourism Leadership Accelerator Program, embodies the essence of values-driven leadership. Throughout his illustrious career, he embarked on a relentless quest to align his passion with his purpose, ultimately finding a company and role grounded in core values. His journey is a testament to the power of integrity and authenticity in leadership.Brett's philosophy fosters a values-based culture where every action reflects the organization's guiding principles. He advocates for a stringent "core values test" for individuals seeking to promote these values, ensuring they embody the organization's ethos. This philosophy extends to hiring practices, focusing on who a person is, their beliefs, and how they navigate diverse scenarios.Drawing inspiration from his association with Home Depot's co-founder, Arthur Blank, Brett champions values like giving back, innovation, inclusivity, and leading by example. These values emanate from introspection and a deep commitment to making a difference in the community.Brett emphasizes the significance of listening and responding, even when it's not popular. He believes that everyone's voice matters and that founder-led businesses must infuse values from their inception, ensuring a cohesive and impactful organizational culture.In an evolving landscape where purpose reigns supreme, Brett highlights the importance of embracing one's role as a community steward. He notes that contemporary leaders must engage in meaningful conversations, embrace soft skills and demonstrate their commitment to addressing social injustices.The transformational power of Brett's leadership philosophy is evident in real-world examples. From challenging traditional revenue-driven mindsets to fostering an empowered workforce, he showcases how values-driven leadership aligns with profit and enhances customer satisfaction and community engagement.Brett's passion resonates through his work, commitment to mental health awareness, and goal of inspiring the next generation of values-based leaders. His candid interviews and the impact he's made on MBA students' lives reflect his dedication to cultivating meaningful change.Aspiring leaders in the Tourism Leadership Accelerator Program can learn from Brett's wisdom: leadership is a journey of self-discovery, aligning personal values with the organization's core principles, and prioritizing people above all. By fostering a values-based mindset, we can contribute to a better world where success is measured in financial terms and the positive impact we create.Brett Jewkes is the EVP, Chief Brand and Communications Officer at Blank Family of Businesses / AMB Sports & EntertainmentThe Arthur M. Blank Family of Businesses organization includes the NFL's Atlanta Falcons, MLS's Atlanta United, Mercedes-Benz Stadium, PGA TOUR Superstore, Mountain Sky Guest Ranch, and West Creek Ranch. The organization also includes The Arthur M. Blank Family Foundation. Currently oversee a team of communications, marketing, digital/social media, and community relations professionals across the family of businesses. As a member of the organization's executive leadership team, he works closely with founder/chairman Arthur M. Blank and CEO Stephen Cannon and Business Class is brought to you by The Tourism Academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at tourismacademy.org. Support the show

Chief Brand and Mission Officer, Amy Cadora joins us for part two of our Skin Care Series. She shares how our Mission guided us while creating the Norwex Skin Care Line.

Ben Demiri is a seasoned executive and entrepreneur with more than 16 years of experience in the corporate world. He has held various roles in the fashion industry, including CEO and Director at Six London, co-founder and CEO at PlatformE, and Chief Brand and Partnerships Officer at Twig. He is also a partner at SKINVADERS and an advisor at several other companies.In this episode, Ben talks about the importance of reducing overproduction and waste in fashion and using technology to optimize supply chains and meet customer needs.Find more information about PlatformE at https://www.platforme.com/. Find more information about Twig at https://www.twig-group.com/.Find Ben on LinkedIn: https://www.linkedin.com/in/ben-demiri-a7aaa06/.About UmindiUmindi Francis is the CEO and founder of the award-winning global brand consulting firm UFCG. She has led strategy and marketing for some of the world's leading brands, such as Louis Vuitton, Bottega Veneta, and Bumble. Over the years, she has worked with celebrities and numerous brands, ranging from The New York Times to the United States Institute of Peace, as a business strategy adviser. Umindi has been featured in a number of publications, including Time, New York, and Vogue, and is the recipient of a United States Congressional Recognition for Business Achievement.Follow Umindi on Instagram @Umindi360 and on Linkedin here and the podcast @whatsnextwithumindi.

Live from ShopTalk EU, join guest host and Top Retail Influencer, Jeff Roster, as he chats with Aprajita Jain, Chief Brand Marketing Evangelist at Google. Listen now to learn more about Aprajita and how she has worked her way through various roles within one of the most recognizable brands in the world. With a wealth of knowledge on industry best practices and a fearless approach to taking risks, Aprajita is here to share Google's winning strategy when it comes to creating products and services that resonate with users. --- Host: Top Retail Influencer Jeff Roster Produced by: Emily Manuel Research by: Maggie Schwenn

In the second part of our chat with Aubrey Slater, the delightful co-owner of Saint Luna Moonshine, we unravel the enigma of how she discovered what it takes to be a good man by transitioning into a woman. This "twisted little tree" is now flourishing with resilience as she embraces a life brimming with excitement and unapologetic individuality. And prepare your glasses, because she's concocting her incredible recipe for a milk punch moonshine cocktail that's so velvety smooth, it'll make silk feel jealous. Allow us to present to you... The Silky! Get the featured cocktail recipe: Aubrey Slater's Clarified Milk Punch   Looking for the best cocktail to accompany you while you listen. Then head over to our library of libations for the right recipe to get you in the mood. Don't forget to follow, download and review to share your thoughts about the show! ********************************** The Designated Drinker Show is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, we craft human connections through intelligent, engaging and informative content. Also in the Missing Link line-up of podcasts, is Rodger That—a podcast dedicated to guiding you through the haze of dementia led by skilled caregivers, Bobbi and Mike Carducci.  Now, if you are looking for a whole new way to enjoy the theater, check out Between Acts—an immersive audio theater podcast experience. Each episode takes you on a spellbinding journey through the works of newfound playwrights—from dramas to comedies and everything in between.  

Craig Spence, Chief Brand and Communications Officer at International Paralympic Committee, joins us to discuss the IPC's new strategic plan--or at least some of it. Plus, we get into how the IPC is different from the International Olympic Committee, what goes into revamping the classification system and the making of the We the 15 campaign. Follow Craig on Twitter, LinkedIn and Instagram.  In our TKFLASTAN Update, we've got news from: Nordic combined athlete Annika Malacinski Wheelchair rugby player Chuck Aoki Wheechair curler Steve Emt Plus, we have news from Paris 2024, including a devastating flood that's hit the site of the surfing competition. For a transcript of this episode, please visit our website. Thanks so much for listening, and until next time, keep the flame alive! Photo courtesy of Craig Spence. ***  Keep the Flame Alive: The Podcast for Fans of the Olympics and Paralympics with hosts Jill Jaracz & Alison Brown   Support the show: http://flamealivepod.com/support Bookshop.org store: https://bookshop.org/shop/flamealivepod   Hang out with us online: Facebook: https://www.facebook.com/flamealivepod Insta: http://www.instagram.com/flamealivepod Twitter: http://www.twitter.com/flamealivepod Facebook Group: hhttps://www.facebook.com/groups/flamealivepod Newsletter: Sign up at http://flamealivepod.com VM/Text: (208) FLAME-IT / (208) 352-6348                

We couldn't imagine a better guest for Mental Health Awareness Month than Amy Keller Laird: Founder & CEO of Mental. We sat down with Amy to ask about her career journey from Editor in Chief of Women's Health Magazine to founder of the first digital mental health & lifestyle brand for women.As someone who had worked in the beauty and wellness space as Beauty Director of Allure, Amy had seen the world of mental health talked about, but not in the way she had personally experienced. Amy has lived with OCD, anxiety and postpartum depression and found that she wasn't seeing her lived experience being reflected. We really admire how Amy married her experience in magazines and her journey with mental health to create something truly authentic: “I wanted to say, "Where's the publication that would speak to me?”To hear more of Amy's career journey and her thoughts on how we can break the stigma of talking about mental health in the workplace, listen to this episode wherever you get your podcasts!

Dedication is the key to achieving success and personal growth. Just ask Aubrey Slater – she's been dedicated to the hospitality industry for more than 20 years. Her unwavering commitment and perseverance has taken her around the world – from Prague to Maui to NYC – as a bartender, beverage director, and sommelier. And as a proud trans woman and former Marine, she's learned to soldier on in pursuit of her dreams, which has led her to her latest endeavor as co-owner and chief brand development queen of Saint Luna Moonshine. Thanks to her dedication, artisanal moonshine is finding its way behind the bar and into many a glass of cocktail enthusiasts and spirit aficionados everywhere. Looking for the best cocktail to accompany you while you listen? Then head over to our library of libations for the right recipe to get you in the mood. Don't forget to follow, download and review to share your thoughts about the show! ********************************** The Designated Drinker Show is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, we craft human connections through intelligent, engaging and informative content.   Also in the Missing Link line-up of podcasts, is Rodger That—a podcast dedicated to guiding you through the haze of dementia led by skilled caregivers, Bobbi and Mike Carducci.  Now, if you are looking for a whole new way to enjoy the theater, check out Between Acts—an immersive audio theater podcast experience. Each episode takes you on a spellbinding journey through the works of newfound playwrights—from dramas to comedies and everything in between.  

On this episode of BRAVE COMMERCE Eduardo Luz, Chief Brand and Concept Officer at Panera discusses AI, generosity, and a member first approach with hosts Sarah and Rachel. With an exceptional 55 million loyalty members, Panera has identified "generosity" as the defining characteristic of their brand. Eduardo delves into how Panera's dedication to generosity, towards individuals, community, and the planet, has shaped their initiatives. Through their approaches, such as donating their unsold goods to local nonprofits, Panera has not only reinvented themselves technologically but is staying true to their core values. Eduardo discusses how integrating AI technology in their customer service initiatives has aided in the diversification of their revenue streams and increased their conversion rate by 30 to 40% in the first 3-4 months of implementation. emphasizing the goal of achieving both brand objectives and an enhanced consumer shopping experience. He emphasizes that finding the correct balance between technology and authenticity is key when developing an AI strategy. Key Takeaways:By adopting AI technologies such as machine learning and chatbots, businesses can improve operational efficiency, increase customer engagement, and drive growthA strong brand identity helps differentiate a business and resonates with customers on a deeper levelBy integrating a technology-first mindset throughout the organization, businesses can foster an environment of innovation and stay at the forefront of their industry Hosted on Acast. See acast.com/privacy for more information.

“Failure is the best way to learn…You have to try new methods and new things to surprise your audience and surpass your competitors.” Keren Pakes is the Chief Brand & Communications Officer at Bright Data and the General Manager of The Bright Initiative. After 14 impressive years as an award-winning BBC News journalist (she won an Emmy?!), Keren left the field of journalism to pursue marketing senior leadership roles in the B2B tech space. Today, Keren focuses her efforts on expanding the reach and impact of The Bright Initiative, an organization that uses web data to drive change across the globe. Questions and topics we covered include: The advice Keren has for anyone who is transitioning from one profession into the world of marketing. The unique skills journalists bring to the table. What does the right pitch to a journalist look like? Should you begin your marketing career working at a startup or a big corporation? How to leverage your failures to help you grow in your career. The soft skills you need to learn to become a successful marketing leader. How to build a marketing department. And more! You can connect with Karen here: https://www.linkedin.com/in/kerenpakesmarketing/ Say hello via LinkedIn if you enjoyed listening to the podcast: www.linkedin.com/in/kennysoto 

Coffee is a competitive market these days and leveling up your game in the industry puts you against some big players who have deep brand loyalty. So how can your brand stand out in crowded markets? Erin Newkirk, Chief Brand and Marketing Officer at Caribou Coffee, talks about brand marketing strategies that start with a deep understanding, and solution, to a human need. And most importantly leaning on the authenticity consumers crave today. Join us as Glenn and Erin discuss: Co-creation in brand marketing How to ensure your marketing team is using the right Martech stack B2C brand marketing tips for small businesses up to established brands

Sam Grawe is the Chief Brand & Marketing Officer at The Eames Institute of Infinite Curiosity. He previously was the Global Brand and Editorial Director at Herman Miller and the editor-in-chief at Dwell. In this conversation, Jarrett and Sam talk about the intersection of branding and editorial, the early years at Dwell, and the enduring influence of the Eames's philosophies. Links from this episode can be found at scratchingthesurface.fm/221-sam-grawe. — If you enjoy the show, please consider supporting us on Patreon and get bonus content, transcripts, and our monthly newsletter! www.patreon.com/surfacepodcast

REMIX: Album 3 Track 18 – Shannon Watkins, Chief Brand and Marketing Officer at Aflac, Co-Founder at The A PledgeHey Brand Nerds! We have an amazing guest in the virtual building today, sharing the importance of diversity in your circles, leading with people at the forefront, and the importance of asking yourself, "what is this going to make my consumer feel." We can't wait to hear your thoughts!A few takeaways:  Culture. Whether at a university or a company, it is an important element to consider before joining their family. When making decisions around brand and product, ask yourself, "what value are you creating for your consumer?" The journey to finding your career path may involve working in positions that reveal your true passion and purpose in contrast with what you don't enjoy doing. Surrounding yourself with a diverse group allows for growth within yourself and, ultimately a well-rounded perspective.

Over a year ago, the DSI and Salsify launched a Digital Shelf Maturity curve - a framework for brands to understand the stages they will pass through on the marathon towards maximum digital shelf efficiency and performance. For it is truly a marathon, not just a sprint. As part of that Maturity Curve, Salsify also developed an assessment brand leaders could take to determine their place on the curve and how they might get to the next stage. Salsify now has a year of the data from the hundreds of assessments that have been taken, and the creator of the Maturity Curve, Cara Wood, joins the podcast to outline the maturity curve journey stories that the numbers bring to life.

If you want to play the game, learn the players. Listen as Amber Buker records live from the MoneyPot podcast booth at M20/20 with Kelsey Weaver, a Founder, Investor, Bank Board Member and Philanthropist, and Siya Vansia, SVP, Chief Brand and Innovation Officer, ConnectOne Bank. The OG Fintech Girl Gang members share insights on what fintechs need to do as investment dollars tighten and how bank investors are creating new paradigms that recognize value is not the same as valuation. Then, futurist and humanist Gerd Leonard joins Brett King and Robert Tercek to talk about a positive future, one that is inclusive, sustainable and purpose driven. What kind of world do we want? As talk turns to putting things in action and global perspectives, they cover tech & reboots, regulation, NFTs and crypto. https://youtu.be/Gp2e4ZsRo94

There's that old saying that the only constant is change. Isn't that the truth? And it's especially true for leaders. We've always got to be scanning the horizon for the next disruption or big idea. Some leaders see those shifts coming and feel threatened. But great leaders know how to embrace those big changes with curiosity – and they're the ones who find the new opportunities that big changes always bring.  This conversation is going to help you become that kind of leader. Our guest is Marisa Thalberg, the Chief Brand and Marketing Officer of Lowe's – and an absolute legend in the marketing world.  She was out ahead of digital and social at Estee Lauder. Her keen instincts at Taco Bell redefined the brand at a crucial time. And now, she's at Lowe's, looking ahead to how data and loyalty are once again changing the game. If you want to learn how to leverage big changes for your business, this is the conversation for you. We're going to see exactly how great leaders embrace big changes with curiosity. You'll also learn: The trick to connecting dots that others might miss in order to differentiate a brand How to lead a creative process – and the #1 thing to avoid when you start Practical ways you can maximize sponsorships Three things every business leader should know about working moms

In his time at Timberland, Bevan Bloemendaal drove global retail experiences and creative services. He helped bring the brand's sustainability mission to stores and helped establish new processes for teams across the organization to collaborate to bring physical and digital together.   Now, as Chief Brand and Creative Officer at NELSON Worldwide, Bevan is helping shape brand experiences for brands across industries. During this week's Retail Remix, he digs into the trends shaping the future of retail specifically, including how:   Consumers' demand for sustainable business practices will impact future store design projects and concepts;   Retailers can use digital elements thoughtfully to bring their brand promise to life; and  Sensory elements are bringing physical storytelling to the next level.     This week's episode is brought to you by TaxJar From marketplaces to social selling, the opportunities for e-commerce retailers to grow their business have never been better. But selling on more platforms and in more regions means increasingly complex sales tax requirements. TaxJar automates the entire sales tax compliance lifecycle for retailers, including real-time calculations, multichannel reporting, nexus calculations and automated filing. They simplify your sales tax so you can focus on the important stuff, like developing great products and attracting customers. Visit www.taxjar.com to learn more.  RELATED LINKS  Learn more about NELSON Worldwide  Download RTP's latest story design and experience research report  Access more exclusive content about new store concepts

As Lowe's executive vice president, chief brand and marketing officer (plus a 2021 Matrix winner!) Marisa Thalberg had a lot to share about her career with the WomenHeard audience. In this episode, Marisa gives advice about career changes (she's worked for some of the biggest brands, including Estee Lauder and Taco Bell), taking risks, challenges for women in the workplace, and so much more. This episode will also be a particularly meaningful one for current and future working moms, as she shares the origin story for creating the organization Executive Moms. This interview was originally recorded in the fall of 2021.

Thoughts On Social Government - Nick Cavuoto, Chief Brand Manager; The Cavuoto Company | Riderflex - Recruiting & Sourcing Nick Cavuoto is a serial entrepreneur, global leader, and master coach who is dedicated to seeing people succeed with his revolutionary, no bulls*** approach to business growth and personal transformation. Since his early twenties, Nick has "the best kept secret" behind Fortune 500 executive personalities and decision-makers of multi-billion dollar brands like Microsoft, Paychex and Pandora. Today, he turns today's top talent into legacy entrepreneurs by leveraging their personal brand to dominate the “attention currency” of their audience. You'll find him featured in Forbes, Entrepreneur Magazine, and Gary Vaynerchuk's blog. https://www.nickcavuoto.com/ Watch the Full Interview: https://youtu.be/oEqZPWF2Lh4 On the Riderflex podcast, CEO Steve Urban interviews some of the most successful entrepreneurs, CEO's, and business leaders. Hear them tell the "REAL" stories of what it's like to start and lead businesses. Riderflex is a national, Colorado based, premier headhunter, RPO and employment agency; recruiting and searching the top talent for staffing your teams. Top Executive Recruiting Firm - https://riderflex.com/ Podcast sponsor: Marketing 360 is the #1 platform for small business and it's everything you need to grow your business. marketing360.com/riderflex #NickCavuoto #leader #MasterCoach #podcast #interview #entrepreneur #ColoradoRecruitingFirm #TopExecutiveRecruitingFirm #staffingagency #employmentagency #headhunter #recruitingfirm #staffing #staffingfirm #Denver #Colorado #National #Riderflex --- Support this podcast: https://anchor.fm/riderflex/support

After getting the go-ahead from my neurologist, I took the opportunity to try scuba diving with PADI in Playa Potrero, Costa Rica. Unable to do the standard forms of exercise, I dared to dream this might be something I would be able to do despite my brain injury.  I sat down with Kristin Vallette-Wirth to talk about the mental health benefits of scuba diving and what my experience brought up for me.  Kristin is the Chief Brand and Membership Officer for PADI and has experience with using diving as a form of healing both physically and mentally helping her husband heal from a life-changing accident. 

Dedicated to motivating, empowering, and uplifting women to live a life of MORE, Michelle Washington is the CEO of Women of MORE Organization, LLC, and the author of Women of MORE Magazine, which was featured by Harper's Bazaar. In addition to hosting inspiring events and highlighting women at the top of their game through these endeavors, Michelle also serves as Chief Brand & Innovation Officer at The People Resource Group. She is also the founder of the High Achievers Motivational Academy and formerly served as a Senior Analyst at the Bank of America. Michelle joins me today to share how she built her brand, Women of MORE, and differentiated herself in the marketplace by staying relevant. She shares the difference between approaching your work from a hobby mindset versus a business mindset and the importance of relationship-building as you market your brand. Michelle also highlights the importance of remembering who you are and investing in the commitments you make to yourself to truly live a life of MORE. “Be patient but be persistent in everything that you do and understand who you are.” - Michelle Washington This week on the SmallBizChat Podcast: Resources Mentioned: Connect with Michelle Washington: Fix Your Business! Are you ready to run your business with intention? Ready to create a business that allows you to live your dream life and take those dream vacations you deserve? Then you need a copy of my latest book: Fix Your Business: A 90-Day Plan to Get Back Your Life and Remove Chaos From Your Business. Fix Your Business gives you concrete advice on the problem areas many small business owners face as well as the step-by-step process to find solutions so you can live the life of your dreams. It's time to take back control of your business and change how your business is run. Order your copy of Fix Your Business and design your business - and life - with intention.Let's End Small Business Failure - Together! Thanks for tuning into this week's episode of the SmallBizChat Podcast - the show on a mission to improve small business success. If you enjoyed this episode, head over to Apple Podcasts, subscribe to the show, and leave us a rating and review. Help us spread the word and end small business failure by sharing your favorite episodes with your friends and colleagues on social media. Visit our website or follow us on Facebook, Twitter, LinkedIn, Instagram, or YouTube for more great content, tips, and strategies to improve your small business.See omnystudio.com/listener for privacy information.

Ravinia is back! Chief Brand, Marketing and Communications Officer Blake Smith joins me to talk about the just-announced 2022 schedule. As we run down some (but not nearly all) of the highlights, we're joined by Ravinia's Chef Sam. We sampled some of Ravinia's show-stopping cuisine that will be available this summer. Ready for elevated corn dogs? How about the best tacos you'll have all year? Blake and I fearlessly ate everything Chef Sam put in front of us.   For more information on Ravinia shows, and how to become a donor, visit Ravinia.org