Podcasts about global advertising

Why local marketing and advertising? Local advertising works because of its relevancy. Local campaigns can capitalize on the immediacy of customer intent, leading to a higher conversion rate and more tangible results.

Tuesday 10 December 2024 The long term boss of ANZ retires, and the country's fourth largest bank appoints a European banker with no experience in Australia.  And more, including: The rate of casual employment picks up as the work from home phenomenon continues.  And the global advertising industry set to push beyond $US1 trillion.  Plus more on the terror attack at a Melbourne synagogue, and good and bad news in the latest Newspoll for Anthony Albanese. Plus don't miss the final episode of The Property Pendulum, brought to you by Domain and Fear & Greed: seven steps to property nirvana. Get it from APPLE, SPOTIFY, or anywhere you listen to podcasts.Find out more: https://fearandgreed.com.auSee omnystudio.com/listener for privacy information.

Tune in to this week's episode with the Senior Manager of Global Advertising & Social Media Strategy at United Airlines, Athena Nestoras.

The globalists at the World Economic Forum created an advertising “cartel” to decimate the influence of conservative media. ... The post WEF's Global Advertising Cartel Colludes Against Conservatives appeared first on The New American.

Kathy had a huge job in advertising which took her all over the world. But behind the glamour and fabulous hotels Kathy was suffering from burnout. One routine trip to the doctors changed everything – I'll let Kathy tell you what happened but Kathy knew she had to make a change. This change she found was in vegetables. Yes, vegetables! Gorgeous, colourful, wonderful veg. Her fascination of watching them grow and then creating delicious recipes with them, it turned out was the medicine she needed. When she was better, she went to cookery school and then became a food writer. Kathy created a wonderful website and has had partnerships with places like Waitrose. She wrote a cookbook From The Veg Patch which was named one of Delicious Magazines Top Picks of 2021, she takes part in festivals and has also held regular supper clubs. Plus she has a wonderful blog  - Tales From A Veg Patch filled with wonderful recipes for us all. Kathy is open, honest and brave. She tells us what life really was like in the world of advertising (i.e was it like Madmen?) and the reality of life as a freelancer. But best of all Kathy shows even in the darkest moments, we can find light, sunshine and even a new path to a whole new life You can find out all about Kathy at: https://www.kathyslack.com/ And just in case you were wondering you can find me and my books at elliebarkerwrites.com

Between the Department of Justice's antitrust suit against Google and the impending self-imposed deadline for removing third-party cookies from its Chrome browser, there is a lot on the technology megacorp's plate. But Dan Taylor, the company's vp of global advertising, is confident that nothing will change the timeline that Google has set for cookie depreciation: “Cookies will be phased out completely from Chrome at the end of 2024.” On the latest episode of the Digiday Podcast, Taylor discusses how he and his team are continuing to get the third-party cookie alternative solutions off the ground and testing their efficacy ahead of the end of year 2024 deadline. He also speaks on why he's confident that the ad business will remain intact despite the antitrust suit, which alleges that Google violated U.S. antitrust laws as it rose to dominance in the search market and manipulates its search ad auction market by raising prices. “We disagree with the DOJ's claims. We have no intention of selling or divesting this business. In fact, we're focused more than ever on helping our publisher partners and our advertiser partners deliver great ROI and great monetization, especially in a time of economic and geopolitical and many other types of uncertainty that we're all living in today,” said Taylor.

Paul Nicholson, a Video, Digital, Print, and Global Advertising Production Executive, joins Deborah Corn to discuss his incredible career journey and how he landed his first job in print, implementing innovative technology for organizational success, sustainability and marketing budgets, the importance of diversity programs such as The Content for Change Academy, and what's next. Mentioned in This Episode:  Paul Nicholson: https://www.linkedin.com/in/paulnicholsonsho/ Advertising Production Club of New York: https://apc-nyc.org/ Showtime Networks: https://www.sho.com  Content for Change Academy: https://contentforchange.paramount.com/ Reel Works: https://www.reelworks.org/ Deborah Corn: https://www.linkedin.com/in/deborahcorn/  Print Media Centr: https://printmediacentr.com Project Peacock: https://ProjectPeacock.TV Girls Who Print: https://girlswhoprint.net Print Across America: https://printacrossamerica.com/

Oded Netzer is a world-renowned expert in data-driven decision-making. He serves as the Vice Dean of Research and the Arthur J. Samberg Professor of Business at Columbia Business School. As the son of a Holocaust survivor, Oded is the first in his family to attend college. After graduation, he spent some time working in a chicken house but quickly decided that wasn't for him. After a quick stop at a consulting firm, he returned to college to climb the academic research ladder and pursue a career in education. Currently, he splits his time between teaching as an affiliate of the Columbia University Data Science Institute and consulting as an Amazon Scholar. He has published dozens of papers in the world's leading marketing and management science journals, and his award-winning research is widely read and highly cited.In this episode, Alan and Oded discuss "Decisions Over Decimals," Oded's latest co-authored book with Christopher Frank, Vice President of the Global Advertising and Brand Management team at American Express, and Paul Magnone, Head of Global Strategic Alliances at Google, who are also professors at Columbia. Having worked on the front lines and taught future executives, they identified two data myths that served as the inspiration for this book. Oded presents these myths and explores the three core pillars of quantitative intuition covered in the book, highlighting how marketers can improve decision-making by understanding these concepts.Oded advises against the inclination to rush to find a solution and instead encourages spending more time understanding the problem. According to Oded, a well-thought-out problem is already half-solved. This interview and the book emphasize the significance of asking insightful questions and properly defining the problem. This approach is evident in the emergence of Prompt Engineers for tools like ChatGPT, where precise questioning leverages quantitative intuition to achieve desired outcomes.The conversation also touches upon unstructured data and its implications for marketers in terms of analysis, decision-making, customer listening, and demonstrating that marketing is not just a cost but can also drive revenue.In this episode, you'll learn:"Decisions Over Decimals": Why this book and why now?What we should be thinking about in terms of good data-based decision-makingHow quantitative intuition is relevant to Prompt Engineers using tools like ChatGPTKey Highlights: [01:50] The son of a Holocaust survivor[03:45] From the chicken house to the university classroom[06:30] Why this book and why now?[09:25] Three pillars of quantitative intuition[16:30] "It's not that I'm so smart; it's just that I stay with problems longer."[18:00] Analyst in Wonderland[21:00] Prompt Engernerrs [23:15] What is so special about ChatGPT?[25:45] The best is yet to come with AI.[28:00] How should we think about unstructured data?[30:50] Connecting marketing with unstructured data[35:20] Gen Z pushing for "doing well by doing good"[38:00] What excites Oded in the marketing space now?[39:55] Travel is the best teacher.[40:50] Enjoy the journey.[41:30] Generative AI and creating a win-win[42:10] Brands to watch[44:30] Gen Z and AI are driving the future Thank you to our sponsor:PartnerHero: to waive set-up fees, go to https://www.partnerhero.com/marketingtoday and mention “Marketing Today” during onboarding! Become a member today and listen ad-free, visit https://plus.acast.com/s/marketingtoday. Hosted on Acast. See acast.com/privacy for more information.

Alina is a Global Client Leader at WPP, a leading international marketing communications company. She has over 25 years of experience building global brands for large multinational clients, helping them grow their business through communications, experience, commerce and technology. Originally from the Ukraine and a US national, Alina has lived and worked in the UK, US, Australia and Germany, where she was CEO of Grey Advertising and, later, of DDB Tribal Group.In today's episode, we hear about Alina's journey as a young advertising executive in New York to her current leadership role in one of the world's largest advertising and communications companies. We discuss the importance of high professional standards in teams, the benefits of both working and playing together, how chemistry and shared culture is crucial to high performance, and the unexpected benefits of a scavenger hunt in the woods.Something to ShareAlina's ‘Pass it on' resource are the works of Frances X. Frei, in particular her TED video and podcast. You can also read her article ‘Begin with Trust' at Harvard Business Review.Linkedin: https://www.linkedin.com/in/alina-kessel-0857832/Thanks for listening!Music by Tom Farrington

Elon Musk has announced his replacement as the chief executive of Twitter. He's confirmed that NBC Universal executive Linda Yaccarino will succeed him in the role. To take up the post Yaccarino resigned her role at NBC Universal - where she had worked as Chairman of Global Advertising and Partnerships for 12 years. Will Bain speaks to Claire Atkinson, Chief Media Correspondent at Insider, who crossed paths with Linda when they both worked at NBC about what sort of boss she'll be and the challenges that lay ahead. On Saturday the final of the Eurovision Song Contest will take place in Liverpool in the UK. The city is hosting the annual competition on behalf of last year's winners, Ukraine, and as music fans from around the world descend on the city, reporter Hannah Mullane, finds out what it means for businesses there.

Carl Quintanilla Jim Cramer and David Faber discussed the future for both Twitter and Tesla, after Elon Musk tweeted that he has found a new Twitter CEO who "will be starting in 6 weeks!" Linda Yaccarino, NBCUniversal Chairman of Global Advertising and Partnerships, has resigned, the company said Friday. Sources told CNBC that she is in advanced talks to succeed Musk in the top job at Twitter. Musk tweeted that he would transition to the roles of executive chairman and chief technology officer. The news gave a lift to shares of Tesla. Also in focus: The delay in debt ceiling talks, Disney's rough week, reaction to an eye-opening note about the chances of AI wiping out "all of humanity by the end of the century," plus what Lyft's CEO told Jim about the company's new airport initiative.NBCUniversal is the parent of CNBC. Squawk on the Street Disclaimer

Elon Musk has announced his replacement as the chief executive of Twitter. He's confirmed that NBC Universal executive Linda Yaccarino will succeed him in the role. To take up the post Yaccarino resigned her role at NBC Universal - where she had worked as Chairman of Global Advertising and Partnerships for 12 years. Will Bain speaks to Claire Atkinson, Chief Media Correspondent at Insider, who crossed paths with Linda when they both worked at NBC about what sort of boss she'll be and the challenges that lay ahead. On Saturday the final of the Eurovision Song Contest will take place in Liverpool in the UK. The city is hosting the annual competition on behalf of last year's winners, Ukraine, and as music fans from around the world descend on the city, reporter Hannah Mullane, finds out what it means for businesses there.

In this podcast episode we speak to Joe Godsell, Managing Director of TBWA Adelaide and President of Adelaide Advertising and Design Club (AADC).Joe shares his reasons for his move from the UK to Sydney and the fortuitous opportunity to setup TBWA in Adelaide, working for companies located in Adelaide, such as The University of Adelaide and on behalf of global companies, such as Apple.When Joe is not busy working and volunteering his time, he enjoys time with his family and his personal passion, sprinting! To learn more about TBWA click hereTo learn more AADC click here

Linda discusses how creating an inspiring vision can help deliver change, and how the importance of diversity helps NBC Universal build and maintain strong connections with colleagues, audiences and clients

Meet Erika: Erika Ferszt is the founder of Moodally, providing mood management solutions for the workplace; improving employee well-being & performance. After having suffered a stress-related vision loss burnout incident in 2015 that forced her to leave her role as Global Advertising, Media & Digital Director at Ray-Ban, Erika returned to school to study the effects of stress on the mind, body & brain. She completed a Post-Graduate program in the Neuroscience of Mental Health and an MSc in Organizational Psychology. Combining her corporate experience and state of the art education, she created Moodally with the mission of creating better workplaces, one mood at a time. Moodally's solutions for organizations includes keynote sessions, group training, 1:1 executive coaching, a proprietary mood-moving app and white-labeled well-being & performance content to improve morale, productivity, and performance in your workplace.In this episode we learn:Erika's entrepreneurship journey and how she started Moodally + Her fabulous life living in Italy!The science behind moods and how it affects our day to day.How  we can build better habits around stress, especially workplace stress. What is toxic productivity? And what things we could be doing to improve our productivity and moods.Find more info on Moodally here:Instagram: instagram.com/moodally.wellnessLinkedIn: https://www.linkedin.com/in/erikaferszt/Website: www.moodally.comNew Wellbeing Solution: https://www.moodally.com/white-label-wellbeing-content---About Us - Women Who Brunch:Women Who Brunch is a community for  women who love connecting, networking, and learning from each other over the most important meal of the week...BRUNCH!Check out our website for updates on events, recipes, brunch spots, product reviews and more or say hi on Instagram!WWB Website: https://womenwhobrunch.comWWB Instagram: https://www.instagram.com/womenwhobrunchWWB Pinterest: https://www.pinterest.com/womenwhobrunchWWB Facebook: https://www.facebook.com/nycwomenwhobrunch

According to Gartner's report on the future of B2B buying, customers don't play by the rules. They want content at the right time, served right back to them where it makes sense. In this episode, we talk to Heike Neumann, the VP of Marketing at Oracle's Global Advertising & CX pillar, to discover how you can keep up. She shares insights into content creation optimized to meet the needs of your customers, no matter what stage of the buying journey they're at.---------Quote“If you push the consensus creation out to when you have the contract literally on the table, that might go sideways really quickly. It's better to have consensus creation baked into the entire buying process so that you're not running up against the wall.”---------Key TakeawaysFor Heike, content creation comes down to knowing what the product is solving, and understanding who the players are and the challenges they face day-to-day. If you are able to optimize content for long-tail searches, you've already started personalization by meeting your potential buyer where they're at.You don't always need to tell brand new stories, but instead, evaluate what you already have and align it with audience research.Time Stamps:* (:56) Meet Heike Neumann, VP of Marketing at Oracle's Global Advertising & CX pillar* (2:15) SEO strategies for globalization* (5:16) How do you create content for every stage of the buying process?* (13:04) Optimizing for long-tail search and keywords* (23:23) Best practices for organizing your marketing team* (29:50) Marketing tools Heike can't live without --------SponsorThis podcast is brought to you by DemandJump. Tired of wasting time creating content that doesn't rank? With DemandJump you know the exact content to create to increase 1st-page rankings and drive outcomes. Get started for free today at DemandJump.com.--------LinksGartner's Future of B2B Buying Journey ReportConnect with Heike on LinkedInConnect with Christopher on LinkedInConnect with Ryan on LinkedInLearn more about OracleLearn more about DemandJump

Maggie Schmerin leads the global advertising and social media team at United Airlines where she's been for over five years. Her previous experience includes multiple years at Edelman where she worked on such brands as BlackBerry, Shell, Kellogg's, Mars,  Proctor & Gamble and Samsung among others.  Maggie has also been honored by Crain's Chicago Business, and named a 40 under 40 by PR Week. In this conversation with Lippe Taylor CEO Paul Dyer, Maggie gets into her career path including making the shift from agency-side to brand-side, leadership lessons, and the importance of mindshare over marketshare - all of this and so much more on today's episode of Frictionless Marketing. And now, please welcome, United Airlines Head of Global Advertising and Social Media, Maggie Shmerin.  Here are some key takeaways from this conversation with Maggie: Agency people - learn your client's culture. At an agency, it's an obvious prerequisite to learn as much as you can about your client's industry, products, competitors, numbers, etc. but what can often get overlooked is the importance-  of learning about your client's internal culture. Maggie has an agency background and can empathize from both the agency and brand side, and she finds that her most trusted agency partners are the ones who take the time and have the passion to truly understand United's internal culture. Learning how your client's company works, thinks, operates, and communicates can  substantially increase your level of intimacy with them. A pro tip is to sit in on your client's earnings calls if they'll let you.  Related point: brand people, learn your agency's culture. The very obvious inverse of the previously stated point is that brands need to stay on top of everything their agency is doing, especially the work they're doing for other clients to really grasp what they're capable of. Mutual levels of familiarity between agency and brand can enable the kind of harmonious communication and understanding that ultimately lays the foundation for great work to be done. All of this begins and ends with understanding culture.    Focus on mind share not just market share. When doing a competitive audit before launching United's recent major marketing campaign, Maggie observed an absurd sea of sameness within the airline industry; they all used the same colors, the same verbiage, focused on the same things and overall were indistinguishable from each other - the same went for other brands in the travel sector. When leading the Good Leads the Way campaign, Maggie knew that United needed to break away from the homogeny of not just the airline industry but the entire travel industry. She recognized the importance of mindshare vs market share and that United wasn't just competing with other airlines it was competing with the entire travel industry including hotels, rental cars, etc for the mindshare of travelers. Thinking in such a macro way was one of the reasons Good Leads the Way was a massive success - it was completely fresh and different and launched as an outlier in the entire travel industry, not just among other airlines. Thanks for listening, don't forget to subscribe!

Interview with Erika Ferszt. Erika Ferszt is the founder of Moodally, providing mood management solutions for the workplace; improving employee well-being & performance. After having suffered a stress-related vision loss burnout incident in 2015 that forced her to leave her role as Global Advertising, Media & Digital Director at Ray-Ban, Erika returned to school to study the effects of stress on the mind, body & brain. She completed a Post-Graduate program in the Neuroscience of Mental Health and an MSc in Organizational Psychology. Combining her corporate experience and state of the art education, she created Moodally with the mission of creating better workplaces, one mood at a time. Moodally's solutions for organizations includes keynote sessions, group training, 1:1 executive coaching, a proprietary mood-moving app and white-labeled well-being & performance content to improve morale, productivity, and performance in your workplace.In this podcast episode you will learn:✨ How does your mood affect your day?✨ How can you change your mood from a neuroscientific perspective?✨ How even when you love your work, you can burnout✨ How to overcome the challenges of toxic productivity and a loss of identityEnjoy listening.With gratitude,Julia-----Shownotes:Get in touch with Erika:www.moodally.comerika@moodally.comInstagram: https://www.instagram.com/moodally.wellness/Book Recommendations:How emotions are made by Lisa Feldman Barrett-----

On this episode of the RETHINK Retail Podcast, Marni Schapiro, the Head of Global Advertising & Affiliate Partnerships at Afterpay, shares some interesting financial insights on Gen Z consumers and reveals why it's critical for retailers to seek new platforms to market and advertise themselves on. Prior to joining Afterpay, Marni built her career with editorial companies like Marie Claire and Cosmo and tech giants like Google and Snap. Afterpay is an alternative payments platform that allows consumers across Australia, New Zealand, Canada and the United States to shop and purchase products in 4 installments over 6 weeks. Afterpay is also available in France, Italy, Spain, and the UK where they're known as Clearpay. If you enjoyed this episode, please let us know by subscribing to our channel and giving us a 5 star rating us on Spotify and Apple Podcasts. - - - - - - Hosted by Julia Hare Produced by Gabriella Bock Edited by Chase Atherton

Erika Ferszt is the founder of Moodally, providing mood management solutions for the workplace; improving employee well-being & performance. After having suffered a stress-related vision loss burnout incident in 2015 that forced her to leave her role as Global Advertising, Media & Digital Director at Ray-Ban, Erika returned to school to study the effects of stress on the mind, body & brain. 

Elliott Gotkine (OH 1994) host of the opening season of 'We Are Habs' is joined by Sir Martin Sorrell (OH 1963). Sir Martin shares stories of his time at Habs and his inspiring career leading the world of advertising as the founder of the world's largest advertising agency, WPP and now as chairman of S4 Capital.

Welcome back to PART 6, EPISODE #196 and our final episode of this series, where we will cover the final chapters and add “The Neuroscience Behind the Timeless Goal-Setting Principles” in Napoleon Hill's Classic book, Think and Grow Rich to ensure we make 2022 Our Best Year Ever with brain-science in mind. This episode I'm dedicating to the man who has been reading this book for his entire life, who I have mentioned often in this series and podcast, Bob Proctor, who was the first person to see more in me than I could see in myself. It was Bob who asked me “What do you really want?” when I was in my late 20s, and just figuring it all out. He did catch me off guard with this question, but it didn't take long to map out the vision, as crazy as it seemed at the time, when you have someone who believes in you to push you along the way, the vision becomes clear.  Once you know what you want, and have a crystal-clear vision of it, it really is our duty to make it happen in our lifetime. Bob is the perfect example of someone who took action, inspiring millions globally, and someone I will forever be grateful that I crossed paths with. I found out that Bob was gravely ill, while finishing this episode, thought it was important to recognize his influence as an example for all of us, to put something into our goals this year that we have never done. Using Bob's example, do something wildly different this year, than you ever have previously. He said many things that are forever stuck in my head, but I found a quote that makes sense to close out our book study that I think will stick with all of us. He said, “You can't just THINK and GROW RICH, you've got to do something with those thoughts.” I'm hoping that this year, we are all looking for quantum leap results, that take us far beyond where we've ever been before. I have been studying success principles, and how successful people became that way, since the late 1990s when my paths crossed with Proctor. I saw these ideas could transform results for our students in the classroom, years before we talked about how important our mindset was after Carol Dweck's[i] work made its impact on the field of education, and I wrote my first book, The Secret for Teens Revealed [ii] to document these success principles that are echoed throughout Napoleon Hill's Think and Grow Rich book, and aren't difficult to understand, but implementing them in our daily life is where the hard work comes in. Here's my challenge to you—to go through each of the PARTS in this series and see what you can do to truly make a difference and impact with whatever it is you are doing this year. We've covered the 15 principles used by some of the wisest people in the world, and I want to add a sense of urgency for all of us to kick it into high gear this year. Think and act in a wildly different way than we have previously. This will take some focus, but the results will be well worth the effort. Remember that Hill says you haven't read this book until you've read it 3 times? We can come back to this series next year and continue to apply the principles with the new experiences built over this year. This series is not only for you, the listener, I am doing the work right along with you! If you want to see my interview with Bob Proctor, and where my vision began, go back to episode #66[iii] and EPISODE #67[iv] on the Top Lessons learned working with him for 6 years which is one of our most downloaded episodes, and one I still receive feedback and messages about. With this episode today, I knew I had to tie in the most current brain research, so that we can look at ways to improve our current goal-setting/achieving process, with strategies that will take the guess work out of our year, to make a difference for all of us, since the strategies I will share are all peer reviewed, and have been proven scientifically to be the most effective way to achieve whatever it is that we are working on this year. When I say I want us to make this our best year ever, I really do mean it and wouldn't spend the time to create this episode, if I didn't think it could make a difference for all of us.  There is a neuroscience to setting and achieving goals, for habit formation and habit breaking, and I hope this episode will help break down the science, and make these principles applicable in your daily life, for the results that will inevitably come as a result. Remember, it is our duty to take action, and use the potential that we each have. This is not just a mere wish, or hope, it's for us to all take action on whatever it is that we want (our burning desire) in a way that we've never done in past years. What will we do differently this year? We have covered an introduction to how our brain forms and breaks habits on an earlier episode #35[v] way back from January 2020 that's a good episode to review in addition to what I will share with you here. On this episode, you will learn: ✔︎ Review PART 1, 2, 3, 4 and 5 to all 15 Success Principles of Think and Grow Rich. ✔︎ Strategies and action steps that tie the most current brain research to these 15 Success Principles. ✔︎ Tools and resources you can use to immediately implement these success strategies into your life so you can move quickly and easily towards your goals. If you have made it this far in this 6 PART SERIES, I've got to congratulate you, as most people don't ever even finish this book, let alone read it 3 times, like Hill suggests. I can tell that each time I've read this book, I stopped at Chapter 12, The Subconscious Mind, probably because we covered this concept thoroughly when I worked with Proctor, that I missed reading Chapter 13 on The Brain, Chapter 14 on the Sixth Sense and Chapter 15 on How to Outwit the Six Ghosts of Fear that I'll highlight at the end of this episode. I can tell that I didn't read these chapters, as there are no notes written on these pages, and then the edition that I have, when I got to the end of the book, there was a surprise. There was a Chapter 16 that I didn't know existed. If you will recall, there were only 15 Principles that we were going to cover, so when I saw the 16th chapter, I was confused and immediately sent a message to my good friend Alan Lindeman[vi], from Ohio, who has taught this book for years, and I knew he would reply to me immediately, which he did. Alan filled me in and reminded me that Napoleon Hill wrote another book shortly after Think and Grow Rich was published, but his wife wouldn't let him publish it at the time. It depends on the version of the book that you have, but mine has this 16th chapter that Alan thinks was included in the newer editions. I won't review it, because I'm superstitious with what I think and talk about and prefer to stick to positive angles, steering clear of dark thoughts, or perspectives, even if I know it's important to be aware of them. I would just prefer to keep this work focused in the light, and would never speak or think of anything outside of positive thoughts for anyone and this self-awareness will keep me from covering this final chapter. If you want to know what it's about, just Google Chapter 16 of Think and Grow Rich, and you can see for yourself, if you are curious. Just remember the power of autosuggestion, and that your nonconscious mind will take in whatever you offer it, so I highly recommend skipping it, and focusing on the 15 principles we have covered. There is a power of thought, and if Hill didn't think it was important to guard our thoughts, I don't think he would have covered this in his first chapter. For this episode, I want to review each of the 5 PARTS that we covered in this series and see how the most current brain research ties into the timeless principles Hill wrote about, to give us more belief as we push forward with whatever it is we are working on this year, which was the goal of covering this book to launch our year, in the first place. I'll add the final 2 chapters (15 and 16) at the end to complete our book study before our final review to bring these principles all together. Remember that PART 1 began with a reminder from Grant Cardone that “in order to get to the next level of whatever it is that we are doing, we must think and act in a wildly different way than we previously have been.”[vii]  We've talked about Price Pritchett's You2 book around this time last year on the podcast, where he explains that “if you want to accelerate your results rapidly, you must search out and vigorously employ new behaviors” (Pritchett, You2, Page 7). That's what I am hoping this book study has inspired us to all do. What will we do DIFFERENTLY this year? I'm hoping some of the strategies I share will inspire us to take NEW actions, that will yield NEW results and that we continue to look at everything we are doing, with our brain in mind. Using Neuroscience to Learn Something New Have you ever wondered what happens at the brain level when we are taking new behaviors like Pritchett recommends, or thinking in a wildly different way than we ever have been? Or when we are learning something new?  Maybe you say “no, Andrea, I've never wondered this” and I'll say “that's ok” but just for a second, think in a wildly different way than you ever have previously, from how we have been taught learning occurs, (the old method where we sit in class and I teach you something from the front of the classroom) and maybe you'll learn it by actually doing it when you take what I've taught you, and apply it.  Instead of this old way of learning, I want us to think inside of the skull of our brain, to our neural networks, as we are learning something new, or if you are teaching students in the classroom, or coaching a sport, and see if this understanding can help you to see how new information is acquired at the brain level first, before giving us the new results we all want to achieve. Just think differently. Look at the image in the show notes, and let's take a trip inside our skulls. When learning something new, (in the classroom, at home, or a new sport) neurons in the brain begin to slowly extend an axon out to other axons, connecting to other neurons (which is a slow process). We have oligodendrocytes (green in the image) that wrap myelin around the axons to allow information to move faster. We have astrocytes (shaped like stars, and red in the image) that play an active role in memory and learning as they wrap around the blood vessel serving as gatekeepers at the blood brain barrier, providing homeostasis and regulating blood flow in the brain.[viii] For learning to occur, Eva Kynt, as associate professor at the University of Antwerp in Belgium shares that we must have “motivation and willingness to learn (as) the basic elements”[ix] and “one way to motivate the brain is to expose it something new and unfamiliar.”[x] “The ability to learn new things—whether that's calculus or hitting a fast ball—requires stretching our brain past the point of what's familiar or comfortable” (Cal Newport, Georgetown University) and “that stretch requires unbroken concentration.” Think of all the actions happening in the brain, and the focus that's required to make these connections happen. Cal Newport from Georgetown University says “the amount of concentration a person requires to learn something new depends on the complexity of the material. The more complex something is, the more sustained focus a person will likely need to grasp it” and that there are “habits of mind to facilitate learning, such as curiosity, and diligence.” As we are teaching or coaching new skills, think of the neural networks that are being created, the myelin that's formed each time a student reinforces the skill they are learning and ways that you can inspire students to become curious with what they are learning. What is interesting to me is that the research shows that there is nothing inspiring about doing something we know we can do. There's no motivation in that and requires us to use our imagination (Chapter 6 of TAGR) to push ourselves, and those we are teaching, to new limits. American neuroscientist and tenured professor at the Department of Neurobiology at Stanford University's School of Medicine, Dr. Andrew Huberman's research said that “the data shows the probability of achieving the goal depends on whether the goal is easy, moderate or impossible. If the goal is too easy, or difficult we won't use enough of our autonomic nervous system to recruit our action” and these goals won't lean you towards readiness, “but when goals are moderate” or something that everyone can “see” as possible something happens to our blood pressure to prepare our body to take the needed action. Huberman says “when goals are moderate, or in range, there's a near doubling of the systolic blood pressure” that helps the body to lean into the goal. Your body becomes primed for the action it's about to take. If we are looking to achieve quantum level results, or achieve something that we have never done before, I think it's direly important to make what we are going for to be achievable, or something we can see ourselves doing, for the leaning in to occur physiologically. That's why reading and writing our goals out twice a day and having a crystal-clear vision of what we want, that burning desire that anyone can spot when you are talking about what you are working towards, is so important. When we can connect what the research says to our goal-achieving process, it makes more sense. Put This into Action: Breaking Past to Where We've Never Been Before Think about the sports team in last place, who has a vision of winning, and had to stretch their mind beyond their past results. Like the Cincinnati Bengals who according to NFL research “no team in NFL history had overcome a halftime deficit of 10-plus points to win in multiple games against an opponent in a single season (including playoffs).[xi] This team suffered year after year with their performance and haven't been a good team since they made the playoffs in 1988. 2 years ago, they were the worst team in the NFL, until they got a new head coach and quarterback, and whatever they did changed the trajectory of the team. The QB had previously won the college national championship so he brought the winning mindset to the team. Only they know what they did to achieve this milestone and will be interesting to see how it plays out moving forward, but I think it just takes one person of influence to turn a team around, with a new mindset, encouraging new actions, and to think in a wildly different way than they ever had previously, so they can get to where they have never been before. This concept can be applied in the workplace if we want a new position at work and the salary is 3 times higher than our current salary. We must be able to see beyond what we know we can do, using our imagination, to break through where our results currently are sitting to achieve these quantum leap results. We must be unwavering with our vision for what we want. This is how history is made in the sports world, and how we can transfer this skill to our personal and professional lives. PART 2[xii] we looked at the importance of positive thinking, being crystal clear with what we want, and I'm going to add something Price Pritchett warns us of in his You2 book, that “most people confuse wishing and wanting with pursuing” their goals and that “quantum leaps require you to take the offensive. You can't achieve exponential gains in your success from a defensive position. You can't make a passive stance and make a quantum jump…and leave the safety that goes along with merely wishing for something. You must place your trust in action.” (Pritchett, You Squared, Page 24). The Neuroscience of Action Taking/Executing Your Goals So, what is the neuroscience behind taking action with our goals? American neuroscientist from Stanford University's School of Medicine, the well respected Dr. Andrew Huberman discusses the science of setting, assessing and executing goals on his recent podcast.[xiii]  Dr. Huberman reminds us that there's only ONE basic system in the brain related to setting goals and there are common brain circuits that help move us towards our goals (short and long-term) and that humans can juggle many different types of goals (financial, health, work related etc.) but usually when we put all of our focus on one area, we lack in other areas. Like our health can suffer if we focus too much on our work goals, and vice versa. Setting, Assessing and Executing Goals and Our Brain: To reduce the stress with the goal setting process, Huberman tells us that when we are going after our goals there are only four parts (or circuits) of the brain involved and understanding how these four areas work together can help us to find ways to move towards our goals, more intentionally, with increased focused and with brain-science involved. No matter what the goal is (an executive building a multi-million-dollar company, or a teacher creating their lesson plans) there, are only these four common circuits involved in the goal seeking areas of the brain[xiv]: Goal-Seeking Areas of the Brain: The amygdala: often associated with fear, anxiety or avoidance of pain. Initiating Action/Preventing Action Basal Ganglia: A circuit Involving the initiation or prevention of action (go or no-go circuit). Executive Functions like Thinking/Planning (Now and Future) Circuits: Lateral Prefrontal Cortex Orbitofrontal Cortex: Meshing Emotionality to Our Current State (where we sit now without our goals vs how it will feel when we achieve our goals). How Do We Assess the Value of the Goal and Know What Action to Take? What happens in these circuits depends on what value is placed on a goal, and given the value of the goal, we decide which action to take, or not take and the neurotransmitter dopamine will be used in our brain depending on this value of the goal we deem as important. Which brings us back to why a book like Think and Grow Rich could help us in the first place. If I think about the four goal-seeking areas of the brain, and how they are activated during the goal setting/achieving process, it makes sense to me that having a solid plan to stay on track would keep these 4 areas of the brain working for me, instead of against me. The chapter on choosing faith over fear will help prevent my amygdala from shutting down my brain when obstacles come my way, because I will have a plan to move past them. Then I can imagine the Basal Ganglia saying “go Andrea, keep going!” and cheering me on past whatever obstacles come my way like procrastination, and the persistence chapter will remind me why I must keep going, use my executive functions as I think, plan and add the final goal setting part of my brain to add emotion to how incredible it will feel when I achieve what I have worked so hard for, or the pain and frustration I will feel if I miss the goal. This book was designed to support the four goal seeking areas of the brain. No wonder it works so well. What I thought was fascinating with the research that Dr. Huberman mentioned is there are ways that we can further  “improve our focus and cognitive attention” and our ability to stay focused on what we want, and that's by focusing on an external point, and the minute we focus on a point (outside of our body) it requires effort, and something happens at the brain level that prepares us further for the action we are about to take. Remember Pritchett said we can't achieve exponential gains in our success from a defensive position. We must be primed and ready for action. Then Use Your Visual Focus to Achieve Your Goals Quicker and With Less Perceived Effort Huberman's focusing activity helps us to be prepared mentally for the action we must take, by leaning into the goal, when we do this. He gave an example of a study where one group looked at the goal line in a goal-achieving exercise they had to move to (narrowing their attention to what they wanted-move themselves to the goal line wearing 15 lb weights), while the other group did not look at the goal line, or their final destination. The group that used their focused attention towards the goal they wanted, (they could see exactly where they were going, with no doubts at all) were more primed for that goal physiologically. He explained on a deeper level what happens to the brain and body when we focus on the goal ahead of time, but the results showed the group that looked at the goal line, were able to move towards the goal line with less perceived effort (17% less effort) and quicker (23%) faster than the other group that did not look at the goal line. Put This into Action: So how does Dr. Huberman's research tie into PART 2 of our book study? He said that just by changing where a person looks, they changed their perceived effort and their ability to achieve their goal more quickly. Do you have your eye on your goal? Are you clear about your END point, or where you are going? There really is a science behind setting and achieving our goals.  As we are working through PART 2 of the series, where we took our goal, that is not a wish, nor a hope, but a burning desire, remember that desire that Edison saw in Barnes' eyes? Barnes was clear about what he wanted. He had his eyes on the end goal, and Edison saw it just as clearly as Barnes did. That energy radiated from Barnes, and Edison picked it up.  He didn't let it waver (with doubts, fears or worries) and never took his eyes off his goal. I put an image in the show notes of a roadmap I created in the Level Up Program[xv] (that I created for schools) to help us to break down our goal into quarters. It helps to bring clarity to where you are now, with a vision of where you are going, and a place for action steps you can take along the way, breaking the goal into smaller chunks. You might have a process for breaking down your goals that you prefer, but I put I wanted to share this strategy with you in the show notes as an example to map out your year, with a clear path, keeping in mind that the research shows this clarity (or your eye on the end goal) is so vitally important. Our brain will pick up on the value we place on our goal, (our clarity and definiteness of purpose) and provide you with the dopamine needed to take the action necessary for the attainment of that goal. That's mind-blowing to me, to think about WHY the principle of desire (knowing clearly where we are going) pushes us towards what we want.  It's happening on a biological and physiological level. Thanks to Dr. Huberman's podcast, I was able to make this connection, and many more on a deeper level. REMEMBER: When we are clear about WHAT we want, and WHY we want it, this will drive our behavior and our brain will produce the neurotransmitter dopamine to push us towards action of what we want. When we can keep our eye clearly on the end goal, we will get there with less perceived effort and quicker than if we didn't have this clear vision. This reminded me that Brendon Burchard chose clarity as one of the habits in his book, High Performance Habits, as one of the habits that moves the needle the most for habits of high achievers, and now I can see why. PART 3[xvi] we examined the importance of putting these goals on autopilot with what Hill calls “autosuggestion” and then further honing our craft by studying, learning, and developing specialized knowledge that will separate you from others, making you truly unique with your talent that you'll continue to perfect in your lifetime, while using your imagination to keep building and perfecting whatever it is that you want to create in your life. What we are doing here is creating NEW behaviors that will become automatic and work for us and make our pursuit towards our goals much easier with time. The Neuroscience of Habit Building We mentioned at the start of this episode that we have covered an introduction to how our brain forms and breaks habits on an earlier episode #35[xvii] from January 2020 that's a good episode to review in addition to what I will share with you here. PART 3 is all about putting our goals on autopilot, and Hill suggests reading and writing our goals every day, twice a day. What he is doing, is helping us to prime our brain to become crystal clear with our vision, that after a certain amount of time of repeating our goals, they begin to become automatic in our brain. They no longer feel like pipe dreams, but we become familiar with them, and this is not far off from the habit-building literature you will find when you research “How to Build New Habits” with the hundreds of books, research and articles on this subject online. What I liked about Dr.Huberman's work is that he explains that there are certain habits that will give us more “limbic friction”[xviii] or are more difficult to do. This is going to be different for everyone. For me, getting up and exercising every day is easy to do, and requires very little limbic friction because it's become a habit for me over many years, but to sit at my desk and read through Neuroscience Articles on Pubmed is excruciatingly difficult and when we have something that we find difficult to do, we can end up procrastinating, and not doing it at all. Dr. Huberman makes this daunting task simple and easier to tackle by diving the day up into phases, like Phase 1 being the early morning, (0-8 hours after waking up) where you can “overcome this limbic friction” and do the things that are most difficult for you if you tackle them in this early window of the day to help you to push past something that's difficult, which will eventually form a habit. This was the main idea of Brian Tracey's popular book Eat That Frog: 21 Great Ways to Stop Procrastinating and Get More Done in Less Time.[xix] It was about tackling those difficult tasks first. Put This into Action: I've always liked the idea of picking one habit you will form (or break) every 90 days, and if you can check off each day you do the new habit (if it's exercise, reading articles on pubmed, or trading coffee for hot lemon water) whatever it is, you pick one habit, and focus on that for 90 days. At the end of the 90 days, you will have formed a new habit, and will have a heightened level of self-awareness as you go through this process. I highly suggest this activity but will say that if you are looking to eliminate a habit you don't want anymore, and can't do it, then a good episode to revisit is Dr. Anna Lembke from EPISODE #162[xx] who explains how certain habits can become addictive, and how to break them. You can use the chart in the show notes to pick one habit and make it stick, or break a habit this way over a 90-day period. I listened to another incredible podcast with Kristen Holmes from Whoop.com who we had on for episode #134[xxi] on “Measuring Sleep, Recovery and Strain” and she was speaking with Dr. Hazel Wallace on “Nutrition and Habit Formation[xxii]” and they discussed some similar habit forming/breaking strategies. I loved the example that Kristen Holmes used when talking about ways to break habits she didn't want (like looking at your phone while driving) and she mentioned that thinking of the negative consequences of the action can help you to break these habits. Dr. Huberman mentioned this strategy of his “The Science Behind Setting and Achieving Goals”[xxiii] podcast with the idea of visualizing failure as being an effective goal achieving strategy, instead of the usual visualizing success strategy. He makes the distinction that predicting failure is much different than visualizing failure as predicting failure, or what happens if you don't achieve what you are going for, can help you lean into your goal. When you are on track, you can reward yourself along the way, and withhold rewards when you veer off track, to keep your dopamine reward center active. The best reward is always the unexpected reward that you could also use to further motivate someone and amplify their system. Take a look at the image in the show notes and pick one habit that you will form or break over the next 90 days, and see if you can use Dr. Huberman's strategy of tackling the new habit in Phase 1 of your day, to make it easier on you and your brain, as you attempt to create a new habit. PART 4[xxiv] we dove deep into why organized planning, decision-making and persistence are important and timeless leadership characteristics, with strategies to help all of us to improve our persistence muscles. The Neuroscience of Focus There is a way to focus in on our habits, using our persistence to turn them into stronger habits that stick, and use up “less limbic friction” (Dr. Huberman) or how difficult a habit is to carry out, when we think about the habits we do every day (like brushing our teeth) that are automatic, easy to do, and we can easily perform them at any time. They are strong habits. Putting This into Action: and Increase the Likelihood That We'll Build Strong Habits That Stick A study identifies “neurons that fire at the beginning and end of a behavior”[xxv] become a habit. Remember the 4 parts of the brain involved in goal-seeking? For this strategy, we are involving the basal ganglia (action execution or suppression or the do/don't do) circuits of the brain for something Dr. Huberman shared is called “Task Bracketing” and happens any time we are learning a new habit/skill or trying to break a new habit or skill. Most of us will find some things easy to do, and others more difficult, depending on whether they are habits or not. It matters what we are doing BEFORE and AFTER the skill, to bracket it, because parts of the brain (in the Basal Ganglia that determine whether we are taking an action or not) will become more active (before and after a particular habit) so it “brackets” the habit to make it stronger. I do remember hearing this in a past episode with Dr. Ratey, the author of Spark: The New Science of Exercise and the Brain on EPISODE #116[xxvi] where he mentioned that any time exercise is done BEFORE a new habit you are trying to form, it will make that habit stick.  It made sense to me that exercise could be used to frame the habit or think of this imaginary bracket around the habit adding more focus to it, with our brain primed with neurotransmitters, strengthening what we are doing, so it can be performed at any given time. If we have habits that are “bracketed (with physical exercise, or any other strategy you can think of to prime your brain to what you are about to do) like viewing sunlight, cold exposure, caffeine, fasting, or ways to increase norepinephrine, and dopamine) this will help you to engage in activates with high limbic friction”[xxvii] (or the activities that you find difficult to do).  So even if we got a terrible sleep, or aren't operating optimally, we will still move forward and perform what we set out to do, since we have placed a higher value on this habit we've bracketed, just like habits we don't think as necessary, we could skip. This creates a neural imprint on our brain of the value of whatever habit it is we want to maintain. Preparing our brain for this habit that we want to create by initiating it when our brain and body are in the right state, like early in the first 8 hours of the day when we are less tired, is another way to “bracket” the habit we want to stick with less “limbic friction.” Another way to strengthen a habit is to think of the neural pathway that's created each time we do the thing that we want since “neurons that fire together, wire together” and neuroscience and the literature in psychology support that doing what you want to accomplish once or twice in your mind BEFORE hand, can help you to create the neural circuit before you even begin the habit creation process. Do you know how you bracket your “high limbic friction” habits? Here's how I do this. In order to read, research and write complex ideas involving neuroscience, I start my day around 4am with coffee (half caffeine and half decaf), use exercise and intermittent fasting that I break after my morning hikes. This way my brain in primed to sit at my desk and create content that I sometimes find difficult to learn, understand and explain. After my interview with Dr. Ratey, I was aware of the fact that I knew I needed to do certain things for me to focus on work that I find difficult to do, but I had no idea it was a brain strategy called “bracketing” until I learned that from Dr. Andrew Huberman. Example of how Andrea brackets her difficult work (reading/writing neuroscience articles) with caffeine, exercise and intermittent fasting. PART 5[xxviii] we looked at the incredible power of the Mastermind, when two or more minds come together, creating what Hill called a third, invisible, intangible force that may be likened to a third mind. Next, we took the mystery out of sex transmutation showing that we can use this energy, the most powerful of human desires, to develop keenness of imagination, courage, willpower, persistence, and a creative ability that can become a motivating force to propel any profession to new heights. Finally, we reviewed the importance of linking ALL Parts of our mind together and reminding us about the power of autosuggestion and reading/writing our goals out twice a day. This part of the book showed me how important it is to bring our understanding of the brain and mind together. One of our earlier episodes from October 2019 focused on “The Difference Between the Mind and Brain”[xxix] so we can see how energy and information comes into our body, and how we can use this information. There's an incredible power that is formed when we can tap into our creative mind whether it's through a mastermind team, or transmuting your energy, we all have the ability to take our results to a new level with this concept. THE FINAL CHAPTERS OF THINK AND GROW RICH, REVIEW AND CONCLUSION Chapter 14: Talks about the importance of our sixth sense or developing our intuition that “will open to you at all times the door to the Temple of Wisdom.” (CH 16, Page 248, TAGR). Hill says “the ability to use this power comes slowly, through application of the other principles outlined in this book. Seldom does any individual come into workable knowledge of the sixth sense (or intuition) before the age of 40. More often the knowledge is not available until one is well past 50.” (CH 16, Page 257, TAGR). I first became interested in this topic years before I read this book, and there are many useful books I have found that have helped me to further develop this skill, like Shakti Gawain's Developing Intuition: Practical Guidance for Daily Life[xxx] that has a section for using intuition in the workplace. When you become good at listening to what feels right vs what feels wrong, and science ties into this as we will feel it throughout our entire body (interoception) then we will become quicker and more efficient at making decisions and will never need to ask someone else “what do you think about this?” because you will know with certainty what the answer is. This skill does require practice. The final principle we will cover is Chapter 15 and How to Outwit the Six Ghosts of Fear that Hill says is mandatory, or else none of the other principles will work. He says “before you can put any portion of this philosophy into successful use, your mind must be prepared to receive it. The preparation is not difficult. It begins with study, analysis and understanding of three enemies you need to clear out. These are indecision, doubt and fear.” (CH 15, Page 262, TAGR).  Before we can even get to the Six Ghosts of Fear, we must eliminate all doubts and fears that make us indecisive. Do you see how ALL chapters of the book work together like the colors of the rainbow? Are you decisive or indecisive? If you have learned to trust your intuition, you will be decisive, and not attached to what other people think or as Hill said not “easily influenced by the opinion of others.” Once you have used your sixth sense to move past these three enemies, there are Six Basic Fears (or Ghosts of Fear) that we must outwit. Fear of Poverty Fear of Criticism Fear of Ill Health Fear of Loss of Love of Someone Fear of Old Age Fear of Death “Fears are nothing more than states of mind” (CH 15, Page 263, TAGR) and all six of these fears should be examined and eliminated for you to reach your highest potential. As we come to a close of this chapter, we are brought back to remember how important our thoughts are in chapter 1, and that we must build the life we want with a clear mental image of our goals. We need to be careful who we surround ourselves with, not stay clear of negative thinking, complaining, or worrying. And once we have followed all the steps Hill suggests, in each of the 15 chapters, and eliminate all doubts and fears, we will move steadily in the direction of our goals and THINK for ourselves. REVIEW, ACTION STEPS AND INSIGHTS To bring this final episode into a close, I want to review each PART with some thoughts on what action we will take to make use of this book study. I had no idea these episodes would keep me busy for the entire month of January, but I did learn that instead of relying on someone else to walk me through the book, teaching it on the podcast helped me to understand the principles on a deeper lever than any other year I have done with study with someone else leading it. PART 1:  We talked about stretching our brain past what's familiar or comfortable and think in a wildly different way than we previously have been. The amount of concentration we require to learn something new depends on the complexity of the material, and we must think of learning from a new angle, from within our skull, right down to the neurons, and axons in the brain, and how they are forming neural circuits, depending on the effort we are putting in to form a new habit or create a new circuit that with repetition will eventually become easier. What will you do differently this year? How will you break through to new levels and achieve something you have NEVER done before? PART 2: We looked at being crystal-clear with our goal, knowing where we are now, and where we want to go, and the action steps we will take, and how focusing on our end point or goal, will help us to get there with less perceived effort and time. I gave you a roadmap to use to map out your year and break it up into quarters so that at any given point of time, if you are asked where you are in the process, you are unwavering with your response. Is your year clearly mapped out from where you are now, to where you are going? PART 3:  We looked at how autosuggestion puts our goals on autopilot and some ways to break habits that don't serve us, and how to form new ones. What strategies will you use this year to break or form new habits? I put the 100 Days to Habit worksheet in the show notes you can use for this strategy. PART 4: We talked about the neuroscience of focus and how to add “task bracketing” to make difficult “high friction limbic” tasks easier to accomplish, while setting the brain on a path to creating a new habit with whatever it is you find difficult. What are your “high friction limbic” tasks? How do you task bracket them to make them less difficult? PART 5: Puts all of the parts of the brain together and leads us into the final chapters of the book that I admit I hadn't read until doing this book study. Learning how our brain works is something we can do with new learning, applying new research and honing our skills and craft along the way. It's all a process, which takes time. To close out this episode, I'll end with a quote that I saw the other night on one of Bob Proctor's social media accounts. I know it wasn't him posting this, but his team, as he never had time for that sort of thing, but whoever picked this quote, got it right. It said “What story do you want to tell? What scenes do you want to shoot? How do you want the movie to end? Be the director of your life.” Bob Proctor Whatever it is you are going after, you'll do it when you believe it. Napoleon Hill had an unwavering belief in his vision when Andrew Carnegie, one of the richest men in American history challenged him to write a book on the laws of achievement, and Hill told him “Andrew Carnegie, I'm not only going to equal your achievements in life, but I am going to challenge you at the post and pass you at the grandstand.” [xxxi] I'm sure that Carnegie saw the belief in his eyes. Do you have an unwavering belief in whatever it is you want to achieve? I would seriously put some thought into this. It's the last chapter of the book I wrote, inspired by my work with Proctor, The Secret for Teens Revealed, I took the principles I learned while working with Bob in the seminar industry, and created an action plan for teens to use. The last chapter in this book is What Difference Will You Make in Your Lifetime? We should all know the legacy we want to create, and the difference we will make in our lifetime. It's not what we GET in our lifetime, it's who we become and it's up to us to make this happen. The 15 principles of this book that we have studied are a solid roadmap to help guide us there. I think we can now all agree how these principles are backed by science and why they are effective. With that, I complete our Book Study of the powerful book, Think and Grow Rich, that has been studied by some of the wisest people in the world, and if you've made it this far, you can add yourself to this list as well. I would love to hear any feedback on this episode and what you think. Did this study help you to refine your year? Now that we have completed the study, what action steps will you take? Do you feel the sense of urgency that I tried to convey that this MUST be the year we ALL do things differently to attain new results, and that as each year comes to a close, we revisit these 15 principles to further refine our plans? If this was the last year of your life what would you do to make an imprint of the world with your talents and abilities? See you next week as we move into some interviews with a returning guest, David Sousa and his new edition of How the Brain Learns, as well as a fascinating story of Erika Ferszt[xxxii], who founded Moodally.com and turned to neuroscience after she experienced work burnout after 10 years of working for Ray-Ban in Global Advertising and Media. We continue our season in pursuit of our goals, with health and wellbeing at the core of our message. REFERENCES: [i] Mindset: They New Psychology of Success by Carol Dweck Published February 28, 2006 https://www.amazon.com/Mindset-Psychology-Carol-S-Dweck-ebook/dp/B000FCKPHG/ref=sr_1_3?crid=3FV9OCNZT8UVQ&keywords=carol+dweck&qid=1643721730&s=books&sprefix=carol+dweck%2Cstripbooks%2C112&sr=1-3 [ii] The Secret for Teens Revealed by Andrea Samadi, Published 2008 https://www.amazon.com/Secret-Teens-Revealed-Teenagers-Leadership/dp/1604940336 [iii]Neuroscience Meets Social and Emotional Learning Podcast EPISODE #66 with The Legendary Bob Proctor on “Where it All Started”  https://andreasamadi.podbean.com/e/the-legendary-bob-proctor-on/ [iv]Neuroscience Meets Social and Emotional Learning Podcast EPISODE #67 on “Expanding Your Awareness with the Top Lessons Learned from Bob Proctor's Most Powerful Seminars” https://andreasamadi.podbean.com/e/expanding-your-awareness-with-a-deep-dive-into-bob-proctors-most-powerful-seminars/ [v]Neuroscience Meets Social and Emotional Learning Podcast EPISODE #35 “How to Use Your Brain to Break Bad Habits”  https://andreasamadi.podbean.com/e/how-to-use-your-brain-to-break-bad-habits-in-2020/ [vi] Alan Lindeman, Executive Coach https://www.linkedin.com/in/alanlindeman/ [vii] Neuroscience Meets Social and Emotional Learning Podcast EPISODE #190 PART 1 “Making 2022 Your Best Year Ever”  https://andreasamadi.podbean.com/e/think-and-grow-rich-book-review-part-1-how-to-make-2022-your-best-year-ever/ [viii] Astrocyte Regulation of Blood Flow in the Brain May 2015 by Brian A MacVicar and Eric A Newman  https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4448617/ [ix] Harnessing a Universe of Knowledge: The Science of Learning, Special Time Edition, by Markham Heid Page 12 [x] IBID [xi] NFL Playoffs: What we learned from Bengals' win over Chiefs in AFC Championship Game by Kevin Patra, Jan. 30th, 2022 https://www.nfl.com/_amp/2021-nfl-playoffs-what-we-learned-from-bengals-win-over-chiefs-in-afc-championsh [xii]Neuroscience Meets Social and Emotional Learning Podcast EPISODE #191 PART 2 on “Thinking Differently and Choosing Faith Over Fear”  https://andreasamadi.podbean.com/e/think-and-grow-rich-book-review-part-2-how-to-make-2022-your-best-year-ever-by-thinking-differently-and-choosing-faith-over-fear/ [xiii] Set and Achieve Goals with Andrew Huberman https://hubermanlab.com/the-science-of-setting-and-achieving-goals/ [xiv] The Science of Setting and Achieving Goals Andrew Huberman Podcast EPISODE 55 Published  January 15, 2022 https://www.youtube.com/watch?v=t1F7EEGPQwo [xv] Level Up for Educators https://www.achieveit360.com/level-up-for-educators-neuroscience-meets-sel/ [xvi]Neuroscience Meets Social and Emotional Learning Podcast EPISODE #193 PART 3 on “Putting Our Goals on Autopilot with Autosuggestion and Our Imagination”   https://andreasamadi.podbean.com/e/think-and-grow-rich-book-review-part-3-using-autosuggestion-and-your-imagination-to-put-your-goals-on-autopilot/ [xvii]Neuroscience Meets Social and Emotional Learning Podcast EPISODE #35 “How to Use Your Brain to Break Bad Habits”  https://andreasamadi.podbean.com/e/how-to-use-your-brain-to-break-bad-habits-in-2020/ [xviii] Dr. Andrew Huberman “The Science of Making and Breaking Habits” https://hubermanlab.com/the-science-of-making-and-breaking-habits/ [xix]Eat That Frog: 21 Great Ways to Stop Procrastinating and Get More Done in Less Time by Brian Tracey April 17, 2017  https://www.amazon.com/Eat-That-Frog-Great-Procrastinating/dp/162656941X [xx] Neuroscience Meets Social and Emotional Learning Podcast EPISODE #162 Dr. Anna Lembke on her book “Dopamine Nation: Finding Balance in the Age of Indulgence” https://andreasamadi.podbean.com/e/medical-director-of-addictive-medicine-at-stanford-university-dr-anna-lembke-on-dopamine-nation-finding-balance-in-the-age-of-indulgence/ [xxi] Neuroscience Meets Social and Emotional Learning Podcast EPISODE #134 with Kristen Holmes from Whoop.com on “Measuring Sleep, Recovery and Strain” with a Whoop Device https://andreasamadi.podbean.com/e/kristen-holmes-from-whoopcom-on-unlocking-a-better-you-measuring-sleep-recovery-and-strain/ [xxii] Whoop Podcast #157 with Kristen Holmes and Dr. Hazel Wallace on “Nutrition and Habit Formation” https://www.whoop.com/thelocker/podcast-157-dr-hazel-wallace-nutrition-habit-formation/ [xxiii] The Science of Setting and Achieving Goals Andrew Huberman Podcast EPISODE 55 Published  January 15, 2022 https://www.youtube.com/watch?v=t1F7EEGPQwo [xxiv]Neuroscience Meets Social and Emotional Learning Podcast EPISODE #194 PART 4 on “Perfecting the Skills of Organized Planning, Decision-Making, and Persistence” https://andreasamadi.podbean.com/e/think-and-grow-rich-book-review-part-4-on-perfecting-the-skills-of-organized-planning-decision-making-and-persistence/ [xxv] Distinctive Brain Pattern Helps Habits Form by Anne Trafton Feb. 8, 2018 https://mcgovern.mit.edu/2018/02/08/distinctive-brain-pattern-helps-habits-form/ [xxvi]Neuroscience Meets Social and Emotional Learning Podcast EPISODE #116 with Dr. Ratey  on “The New Science of Exercise and the Brain” https://andreasamadi.podbean.com/e/best-selling-author-john-j-ratey-md-on-the-revolutionary-new-science-of-exercise-and-the-brain/ [xxvii] Dr. Andrew Huberman “The Science of Making and Breaking Habits” https://hubermanlab.com/the-science-of-making-and-breaking-habits/ Neuroscience Meets Social and Emotional Learning Podcast EPISODE #195 PART 5 [xxviii] on “The Power of the Mastermind, Taking the Mystery Out of Sex Transmutation, and Linking ALL Parts of the Mind” https://andreasamadi.podbean.com/e/think-and-grow-rich-book-review-part-5-on-the-power-of-the-mastermind-taking-the-mystery-out-of-sex-transmutation-and-linking-all-parts-of-our-mind/ [xxix][xxix] Neuroscience Meets Social and Emotional Learning Podcast EPISODE #23 “Understanding the Difference Between Your Mind and Brain for Improved Results” https://andreasamadi.podbean.com/e/understanding-your-brain-and-mind-for-increased-results/ [xxx]Developing Intuition: Practical Guidance for Daily Life by Shatki Gawain Published October 10, 2001 https://www.amazon.com/Developing-Intuition-Practical-Guidance-Daily/dp/1577311868 [xxxi] https://www.inspiration-for-success.com/napoleon-hill/ [xxxii] http://www.moodally.com/

We live in a 'pick your own facts' world, where words are increasingly suspect. This is dangerous. Veteran marketer Mike Wittenstein shares his belief that the advertising industry, and its advertiser clients, bear a lot of responsibility. You should hear why he thinks that, and how he thinks they - and we - can fix that!

We LOVE our wonderful sponsors!goHappy Hub is the most inclusive and timely way to communicate and engage directly with your frontline employees and candidates with 95%+ open rates. Send text messages directly from corporate and enable permissions for your frontline leaders to communicate with their team - notes of gratitude, logistical updates, referral opportunities, LTO's, new hire introductions, learning content, celebrations and more. Easily get the right message to the right people with simple segmentation by location, job type, language, etc, and get feedback from the field in a structured, digestible and actionable way. For a 60 day trial, just tell 'em Adrian & Chester sent you!LifeGuides, a peer-to-peer community that helps you navigate through your day-to-day stressors by providing a place of empathy, listening, wisdom, and support with a Guide who has walked in your shoes, experiencing the same challenge or life experience as you.  We have a special offer for you from LifeGuides. It's this easy -  Schedule a demo and drop Healthy2021 in the “Any Questions?” box and receive 2 FREE months service. How GREAT is that?If you love this podcast, please share and give It a 5 star rating! If you feel inspired, we invite you to come on over to We Thrive Together and join our community. We have created this space for you to feel safe to talk about anxiety and mental health at work and at home.###Our guest our new friend Erika Ferszt (pronounced First). Erika is founder of Moodally, which offers science-backed mood management solutions for the workplace that help improve employee performance and well-being while reducing burnout. She has a master's degree in behavioral and organizational psychology from London Metropolitan University and, prior to forming Moodally, spent 20 years in advertising. Most notably she was the Global Advertising, Media & Digital Director at Ray-Ban.###Adrian Gostick and Chester Elton have spent more than two decades helping clients around the world engage their employees on strategy, vision and values. They provide real solutions for leaders looking to manage change, drive innovation and build high performance cultures and teams. Their work is supported by research with more than a million working adults across the globe.They are authors of multiple award-winning Wall Street Journal and New York Times bestsellers All In, The Carrot Principle, Leading with Gratitude, and Anxiety at Work. Their books have been translated into 30 languages and have sold more than 1.5 million copies. They have been called “fascinating” by Fortune and “creative and refreshing” by The New York Times. ###

This week, Yahoo's Vice President, Exchange and Supply International, Simon Halstead joins Lindsay Rowntree and Rachel Smith to discuss Criteo's latest acquisition; big tech's relationship with advertising; and zero-party data. Simon Halstead, Yahoo's Vice President, Exchange and Supply International, joins ExchangeWire's Lindsay Rowntree and Rachel Smith to discuss the latest news in media, marketing, and commerce. This week they cover: Criteo's acquisition of IPONWEB; Alphabet, Amazon, and Meta's control over the advertising space; and the future of zero-party data in privacy-first advertising.

In the latest episode of the Empowerography Podcast, my guest is Cate Scaglione. I was really always a focused kid. In high school, I knew that I had a passionate blend of business, writing, and art -- and so I knew early on that I wanted to enter the advertising field. I selected my college (Marist College in upstate NY) specifically because it had an amazing advertising curriculum. I was one of those ambitious, "mature" young people -- and I would really keep my eyes open for opportunities that excited me and just "go for it." Prior to opening my now thriving boudoir photography studio, Life As Fine Art, I was the Director of Global Advertising at American Express. It wasn't an immediate path to that position -- but I really worked towards it full throttle. This said, I was one of the youngest directors in the company, getting that position before I even turned 30. But the story is right there... it's the story of peaking young, burning out, finding your way, taking risks and reinventing yourself. In this episode we discuss working in corporate america, photography, adaptability, authenticity, empowering our children, self-love and self-care. Website - https://lifeasfineart.com IG - http://www.instagram.com/lifeasfineart FB - https://www.facebook.com/lifeasfineart FB Group - https://www.facebook.com/groups/lifeasfineartlounge "I had actually studied photography in school as part of my curriculum" - 00:02:18 "The woman who holds her femininity is the one who defines it, not everyone else" - 00:31:43 "I never really tried to be somebody else but I just thought that I wasn't enough" - 00:55:41 Empowerography would like to offer you a discount code to one of our exclusive partners, Quartz & Canary Jewelry & Wellness Co. Please use CODE EMPOWER15 to receive 15% off upon check out at www.quartzandcanary.com. Quartz & Canary is truly the place, where spirituality meets style.

Today's show rundown: Chuck warns that Government is NOT REASON, government is not eloquence, government is force. How is it that parents are getting treated like domestic terrorists when they want the Critical Race Theory instruction to STOP. The Government is saying that the FBI, DOJ is going to be coming into your schools and meetings and such to suppress your voice. Merrick Garland is at war with the American family. The Federal Government has NO business in a school board meeting. This week's "One Corrupt Politician" - Merrick Garlands son in law Xan Tanner, Co-Founded the company Panorama. This is the company that sells the curriculum of CRT to schools. This company sells millions of dollars to school boards, also keep in mind they sell a program called SEL which is about dismantling White Supremacy. This company circulates data and booklets instructing school administrators how to get around parents, and how to continue on teaching critical race theory. We get to our guest Derrick Hollie - Mark and him talk a little about the Ad Business. Derrick explains why he decided to step into the limelight in a public forum. Derrick talks about his work with the Census, how he was tasked to find enumerators, and what types of voters they were going after / targeting. What Project 21 really is focusing on now is energy poverty, families that can not afford basic heating, lights etc. He has been fortunate enough to have gone before congress 5 times to talk about this very topic. But under the guise of Environmental Justice, the Left is trying to shut down the oil and gas companies. Project 21 member Derrick Hollie is the president of Reaching America, a non-profit group he founded that addresses issues affecting the black community such as criminal justice reform, occupational licensing, energy poverty and free speech. He is a host of the weekly “Reaching America On Demand” podcast.Derrick became engaged in public policy after an extensive career in advertising and marketing. He previously served as executive director of the marketing firm Fresh Solutions Now and president of Global Advertising 1st. He was also the national sales manager for the black-focused Radio One media network (now called Urban One). He is a graduate of East Tennessee State University, where he earned a bachelor of arts degree in broadcast management and communications. A recipient of the ETSU Alumni Award of Honor, he attended the school on a football scholarship and was a member of the Omega Psi Phi fraternity. https://worldmission.cc/donate-humanitarianoutreach/ Give H2Max a try and let us know what you think: buyh2max.com Help us bring you the best content possible. Due to the left's boycotts of those who advertise with Conservatives, we have had a number of advertisers back-out to avoid possible backlash. Support the show and gain access to even more content at https://www.patreon.com/bftpodcast Don't forget to leave us a voicemail for the chance to have it played on a future episode. You can do so by clicking the link. https://bluntforcetruth.com/voicemail/ Also, check out the store on our website to get your own Blunt Force Truth gear. https://store.bluntforcetruth.com/

Have you ever been in a bad mood but wished you weren't? The ability to control our thoughts and in turn control how we feel in the moment is super useful. Researchers have been able to help people quickly change their mood through something called mood induction.   Erika learned this through her post-graduate studies and wanted to create a tool that would help the average person quickly change their mood  - and she's done just that with her app Moodally. In episode 22 of the Art of the App Podcast, Erika Ferszt and I discuss the importance of stress management. We also dig into the tools you can use to change your mood in the moment. . Moodally founder Erika Ferszt was raised in New York City, where she graduated from The Dalton School and New York University's Gallatin School of Individualized Study. In her 20+ year career in advertising, she has won over 70 awards for her work, most notably in her role as the Global Advertising, Media & Digital Director at Ray-Ban. Erika combined insights from these educational pursuits with her previous work as a high-ranking ad executive to create Moodally. Moodally offers extensively researched training courses that help employees combat workplace stress through the day-to-day management of their mood. Recently selected as an Entrepreneur-in-Residence at Harvard Ventures, she looks forward to sharing her vision with the world and helping organizations remove work-related stressors and effectively manage stress.Some of the things Erika and I discuss: That stress manifests in the body and Erika's personal story through burnout.Ways that scientists can change your mood through mood inductionHow Erika drew on her background in advertising to create the cinematic experiences that researchers were using in clinical studies and put that into an app format. .How companies are handling their employee's mental health through various platforms.That the root of our stress is cognitive, and if you can control the thought and the reaction, you control the mood.Be sure to tune in to all the episodes to inspire founders and investors who are shaping the future.Thank you for listening!If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don't forget to subscribe, rate, and review the podcast and tell me your key takeaways!Learn more about Art of the App and Michelle Cherian at https://artoftheapp.buzzsprout.com/ CONNECT WITH MICHELLE CHERIAN:LinkedinInstagramFacebookFree Gift: Guide for Creating a Product People AdoreWork with Michelle Cherian CONNECT WITH Erika Ferszt:Website InstagramLinkedIn

Spotify started podcast wars. And before it was the podcasting behemoth it is today, it built its name and reputation as a music streaming service. From a small start-up in Sweden, the company has grown to become the world's most popular audio streaming subscription service with over 365 million users, including 165 million subscribers, across 178 markets. In this edition of The Current podcast, we hear from Jay Richman, the VP, head of global advertising and platforms, to find out why the company is betting big on podcasts (with over 2.6 million on the platform, plus this one) and how the company is thinking about improving the advertiser experience for listeners.

Lee Brown, Vice President of Global Advertising at Spotify discusses why brands that have leaned into programmatic advertising have been hesitant to move more dollars into podcasting -  until recently. Brown says that thanks to recent acquisitions and product launches - such as the Spotify Audience Network and a dynamic ad serving tool - the plan is to make audio ads more scalable and data-driven - just like the rest of digital. Guest: Lee BrownHost: Mike ShieldsProducer: Kenya Hayes

The Rise of YouTube - From Cat Videos to Global Advertising --- Support this podcast: https://anchor.fm/shacast/support

NBCUniversal’s Chairman of Global Advertising and Partnerships, Linda Yaccarino, is betting big on the power of partnership – whether that’s colleagues coming together again in the workplace or competitors coming up with solutions to their industry’s thorniest issues. In this episode, we talk to her about the media company’s plans to do just that, like unveiling at its ONE21 event numerous partnerships across content and tech to help marketers build a new experience for viewers across its platform. Linda also fills us in on Olympics plans, Upfronts, and why trust is the hardest thing to build and the easiest thing to lose. Learn more about your ad-choices at https://www.iheartpodcastnetwork.com

I am one of those people who are perpetually trying to lose weight. For as far back as I can remember, “lose 20 lbs” has made my new years resolution list every year. My reason is simple - I want to look and feel better. I want my clothes to fit better. There is enough research to show that losing weight would help me live a longer and healthier life. So I have tried to change my “why” for losing weight to becoming healthier. But the truth is that what motivates me to get off the couch is the hope that one day I will fit into my favorite top from 2013 that I have not had the heart to throw away. What helps me reach out for an apple over ice cream is my old picture as a senior in college when I was my ideal weight. Even though I should lose weight for health reasons, I realize that I have a much higher chance of success if I were to stick to my “why”.In this episode, Erika Ferszt, an advertising exec and an entrepreneur talks about how she learned the value of sticking to her conviction, of not forgetting her why. Moodally founder Erika Ferszt was raised in New York City. In her 20+ year career in advertising, she has won over 70 awards for her work, most notably in her role as the Global Advertising, Media & Digital Director at Ray-Ban. In 2015, Erika was hospitalized after suffering stress-related vision loss and became interested in studying the impacts of burnout on employees. Putting her successful career on pause, she completed Post Grad studies in the Neuroscience of Mental Health. Erika combined insights from these educational pursuits with her previous work as a high-ranking ad executive to create Moodally. Moodally offers extensively researched training courses that help employees combat workplace stress through the day-to-day management of their mood. Recently selected as an Entrepreneur-in-Residence at Harvard Ventures, she looks forward to sharing her vision with the world and helping organizations remove work-related stressors and effectively manage stress. Erika lives in Milan with her 15 year old daughter Isabel and their rescue cat Zoe. She loves rock music, travelling, throwing dinner parties for friends, and great conversation. Her primary form of meditation is baking. Connect with her on LinkedIn. You can also follow Erika at moodally.wellness on Instagram. Erika also hosts free Lunch & Learn presentation on "Mood 101; Everything you didn't know you need to know about your mood." for companies that are interested. If you have any comments about the episode or would like to share your own story, you can share them here.

Rob Sherlock is an Advisory Board Certified Chair with global advertising experience. After nearly 40 years in a fast-moving and often fickle industry, how do you stay current and continue to add value? For Rob, it's all about avid self-innovation and a fascination about 'what's next'. In this Advisor Insights conversation with Louise Broekman, Advisory Board Centre Founder and CEO, Rob shares his 30+ year journey in global advertising, and how becoming an Advisory Board Chair "ruined his retirement" by allowing to continue to deliver on his passion, purpose and potential with a healthy dose of fun along the way. Rob's insights deliver serious business impact while valuing the connections with the people within the organisations he serves.

Brad Jakeman has been building brands and living his true north for years now. Brad is the Co-Founder, Managing Partner of Rethink Food, Senior Adviser of the Boston Consulting Group, and formerly President of PepsiCo Global Beverage Group, CMO of Activision, EVP Marketing of Macy's, and Managing Director, Global Advertising of Citibank. Brad has a passion for developing category disruptive business models and marketing programs that challenge the status quo and build famous world-class brands. He is the co-founder and managing partner of Rethink Food, which invests in the underlying technologies that enable better-for-you food and beverage companies so they can scale, bring their costs down, and be more accessible to various communities. Today, we'll touch on business marketing trends as well as reinvention advice and tips from a veteran of the business brand and media world who has reinvented various parts of his life in so many interesting ways. Brad's story was featured in Chapter 10 of my book, Reinvent Your Life! What Are You Waiting For?, as well as my RE:INVENTION virtual chat, which was launched right after the book was launched in March 2020. Here are some power takeaways from today's conversation: Brad's career journey in corporate America How to determine what you need to do next How you could still reinvent your life if you can't afford to leave your job The driving force behind Rethink Food and the issues they're currently addressing How to Determine What You Need to Do Next In order to determine what you want to do next, do a time and motion study on yourself. Carry around a notebook for a month and create three columns where you can document the following: 1st column: All the things that you do in any one day that you really get motivated and excited about 2nd column: The things that suck energy from you or things you don't necessarily want to do, but you have to do as part of your job You like working in the office? This then becomes your blueprint or lens through which to evaluate other things to do. And the goal is to over-index on Columns 1 and 3 and dramatically under-index on Column 3. Ways to Reinvent Your Life When You Can't Afford to Leave Your Job Everybody's entitled to live the life that they want. Whether or not you can afford to leave a job, nurture yourself in ways that could be meaningful. Reinventions come in all shapes and sizes. You may have to keep your job, but figure out what else needs to change in terms of your relationships, your spiritual life, your hobbies, and your passion. There are frankly other ways to create, bring joy and passions into your life, and satiate your curiosity about other things in the world. 3rd column: The conditions under which you work the best. Do you like working in teams? Do you like working from home or in the office? Resources Mentioned: Reinvent Your Life! What Are You Waiting For? Boston Consulting Group Rethink Food Reach out to Brad at brad@rethink.vc

Charles Gabriel is the Head of Global Advertising Sales for WildBrain Spark, a premium kids and family AVOD network. Charles started his career in finance before transitioning to media, initially at Broadband Enterprises and later at 5min Media, AOL, and Maker Studios. Prior to joining WildBrain Spark, Charles served as the President of Apester and CRO of First Media U.S. In this episode, Charles and I explore what advertising looks like in the children’s entertainment space. Charles shares best practices for ad targeting based on content rather than audience demographics, and we debate the future looks like in a world without cookies. Finally, we touch on Instagram’s latest child safety measures, Roblox going public, and the arms race for kids’ content among SVOD platforms. Host: James Creech LEAVE US A REVIEW! If you enjoyed this episode, please leave us a review! https://ratethispodcast.com/allthingsvideo LISTENER SUPPORT If you’d like to make a small monthly donation to help support future episodes, please visit https://anchor.fm/allthingsvideopodcast/support ABOUT THE SHOW All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading media companies and engage in thought-provoking debates about the issues shaping the next generation of entertainment. From the short-form content revolution to the fragmentation of video viewership in an always-on world, All Things Video reveals the key trends and insights from the world of digital media. Follow All Things Video on Facebook, Twitter, and LinkedIn for new episodes and updates! ABOUT THE HOST James Creech is an entrepreneur focused on technology, online video, and digital media. He is the Co-Founder & CEO of Measure Studio (next-gen social media analytics) and Paladin (the essential influencer marketing platform).

Join Our Facebook Group Community here: bit.ly/sfe-community Listen to our SFE podcast - Impact Talks on Anchor or Spotify: startupfundingevent.com/podcast/ ... An experienced international global business leader having worked in and managed teams in various locations in Asia, Europe, and the Americas for companies such as Reddit, Pinterest & Google. Outstanding track record in creating and managing successful sales development and account management teams as well as starting new business units in complex multi-location business environments with P&L responsibility. Strong affinity with sales, marketing, product engineering, sales operations, services, sales finance, and strategy as senior executive managing and collaborating with all aspects of the business. 00:00 Introduction & Gamestop effect on Reddit 07:30 Reddit approach to moderators and communities 18:03 Why join Reddit? & Career trajectory 31:42 Dreams and decision making 47:35 Best Google Ad Strategies 53:40 Points that tend to go wrong with startups and ads 57:40 Why choose the social media route? & Headhunters and getting recruited 01:13:52 Sales Rep to Sales End Responsible 01:17:00 Why leave Google? 01:30:15 Freetime and sports and destressing & Working in the Bay Area 01:47:09 The biggest learning lessons & Closing

As Robyn was beginning to dig into the study of Tarot, her husband Jeff came across a new methodology and deck of cards created by his former colleague Global Advertising leader, William Charnock. When Robyn took a look, her jaw dropped. From William’s 30+ years working within Fortune 500 companies, he had many lists of values, behaviors, personalities and archetypes that he’d collected over the years. He began to see patterns —and he began to integrate his findings with his studies in Gnosticism, Alchemy, Psychology, Philosophy, and other ancient texts. What he uncovered became the AEON cards, which unlock the wisdom of our souls — and are — dare we say, magical?! William discusses his upbringing, which is rooted in Atheism and Agnosticism — which is fascinating considering where he is today. He then talks about the evolution of his thinking when it came to ideation…and then the discovery of the AEONS, which are are a collection of forces and energies that pre-date any formalized religion. The AEONS come from digging into Gnostic texts and to William’s surprise mirrored work he had already been doing in his professional career. William’s AEON cards can lead to invaluable personal and soul guidance. He explains how he feels they differ from Tarot or Oracle cards. He discusses the layers of meaning integrated into each card, as well as the importance of the design. The cards were designed by Graham Wood.And you have to watch as William gives mind-blowing mini-readings to Robyn and Karen. Get ready to see how you can unlock the answers from within!For more information about William Charnock and the AEON and Nockwood Cards, visit http://www.nockwoodcards.com

While purpose-driven marketing isn't a new term in our industry, it's taken on a significant new meaning in a COVID world. It isn't enough to act on consumer's behalf — rather brands are shifting towards a more collaborative approach to work alongside consumers to bring about positive change at both individual and community levels. At Adweek's Challenger Brands on Thursday, Ad Council's President and CEO Lisa Sherman was joined by council members Linda Yaccarino, Chairman of Global Advertising and Partnerships, NBCUniversal, and Alicia Tillman, Global CMO, SAP to discuss how they're driving business transformation within their respective organizations through the lens of purpose including leading an industry effort to address misconceptions and concerns around COVID-19 vaccine safety and effectiveness. Listen to the latest episode of The Business of Marketing to find out what purpose means to these business leaders, the importance and power of purpose-driven marketing, and learn more about the Ad Council and COVID Collaborative's National COVID-19 Vaccine Education efforts. Brought to you by SAP

Kicking off our podcasts for 2021, we are joined by Richard May from the data driven creative technology company Spirable. He takes us through the benefits of Spirable and how embracing the relationship between data and creative has led to meaningful impact on consumer engament. Next we have the founder of SNK Studios Seb Juviler, who tells us how they adapted during the pandemic. What the key focuses were during 2020 that set them apart from other studios and what their plans are for this year. Lastly we speak to Adam Collins, the former Director of Global Advertising at Nike and who has reinvented himself as a Success Coach. Firstly he takes us through his time at Nike and some of the innovations that they follow to keep up with the ever-changing landscape. Then he talks to us about the challenges his clients have in his role as a coach, most notably during lockdown, working from home and preparing mentally for career changes

When the Covid-19 pandemic hit this spring, many fashion companies had to put their advertising campaigns on hold. It was no longer possible to gather creative teams—directors, photographers, models and crew--together in person, in studio or on site. And so, companies had to get creative quickly.  Some brands chose to send new styles from their collection to models and influencers, asking them to be creative and to use what they had at their disposal, hoping for the best. For many brands, this was the first time they had ceded creative control to the model or influencer.  In the end, some of these campaigns, although home-spun, went viral and were very successful. Others didn’t quite hit the mark. Which begs the question, have brands hit on an all-together new marketing strategy? And is this model worth including in future marketing strategies?  [Laura] No. As a matter of fact, I think this strategy will be short lived and produce results only in terms of metrics, data and social media engagement. That’s Laura Lanteri, creative director and consultant at LLNYC Worldwide, a Global Advertising and Marketing firm based in New York City. She continues: [Laura] In my opinion, a campaign is really successful when it becomes part of the day-to-day conversation, when it becomes part of our cultural landscape. Influencer marketing doesn’t have the power to do that. It all depends on what we decide to focus on: cultural relevance or Instagram likes. And yet, with the growth of social media such as Instagram, and the ability and access for just about anyone to create content, a real shift in consumer demand has occurred over the past decade. A shift that places more value on realistic imagery and narrative as opposed to perfection, or at least the illusion of perfection, that the fashion industry has peddled over the past century. It’s an illusion that is very one-sided, stresses Laura. Full transcript available at FCNewsBytes.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Advertisers know Reddit is huge, and its users are passionate. But, they don’t always know what to make of the site known for reaching hyper-engaged fans - and some of the frontier corners of the web. Reddit’s Vice President of Global Advertising, Harold Klaje is looking to educate CMOs on just who this unique audience is, and how to channel Reddit’s distinctive energy for their campaigns. Guest: Harold KlajeHost: Mike ShieldsProducer: Kenya Hayes

Jordyn Reese is the Director, Global Advertising & Audience Development, we recorded this episode right as she was leaving The Orchard & heading to OneRPM for a role as Product Manager, US Latin & Urban. After just a few months at OneRPM took on her current role as Director of Global Advertising & Audience Development. This episode was literally recorded a year ago. So if we sound less distressed about life… now you know why! Our conversation focuses on work at The Orchard where she lead global strategy and executed +$8.5M in global on-platform Spotify advertising, & lead global strategy on +750 artist YouTube advertising campaigns and increased total client investment on YouTube +400%. If you want to hear more music-specific episodes, here's a playlist of #BTSPodcast music industry-specific episodes on Breaker: https://bit.ly/3mwwLmW Follow Jordyn on LinkedIn: https://www.linkedin.com/in/jordynreese/ Below are my recos that I mentioned at the end of this episode (in the outro), & here's the link to join Libro.fm, my favorite alternative to Amazon that supports Bookshop.org (which supports independent bookstores) http://libro.fm/referral?rf_code=lfm180888 Maria Hinojosa’s “Once I Was You” audiobook on Libro.fm: https://bit.ly/3mruJEO N.K. Jemisin’s “The City We Became” audiobook on Libro.fm: https://bit.ly/2G8P3LM Caoilin Hughes “Orchid & the Wasp” audiobook on Libro.fm: https://bit.ly/2HFAXlk Talks at Google Caoilinn Hughes: https://youtu.be/08NDIn_Hmzg Support this podcast by becoming a monthly contributor at anchor.fm/btspodcast. Join Acorns (Acorns referral link: acorns.com/invite/L33KZP), sing up for HotelTonight using LCOOK61, and/or Soothe for in-home massages with LZLRZ. Use my promo code for Instacart for $5 off your first delivery: LCOOK5130 Follow #BTSPodcast on social Instagram: https://www.instagram.com/btsthepodcast/ Twitter: https://twitter.com/btsthepodcast/ Facebook: https://www.facebook.com/btsthepodcast/ Join the Facebook group: https://www.facebook.com/groups/1720173561544455 --- Support this podcast: https://anchor.fm/btspodcast/support

Episode Twenty: Brock shares a hot tea with rule-breaker Divya Goel, the Senior Director of Global Advertising for Relevant Sports Group. Relevant is one of the premier international soccer events and media companies known in parts for their creation of the Guinness International Cup which is attracts over 150 Million views annually. Divya first made a name for herself in the industry by being on the ground floor of the NFL opening social media accounts for their teams. Divya opens up about why she can't drink coffee anymore, how a deal with her dad around covering the Olympics accidently started her career, and we here a new take on work-life balance. Divya is a rising star, a young accomplisher in the sports industry and is wise beyond her years.

Join host Gordon Henry as he talks with Sandy Lohr, CEO of Matchcraft. Sandy and Gordon talk about the latest trends in consumer purchasing and how businesses are reaching their customers in today's evolving marketplace. 

❗Advertising investments slide -8.1% ❗The decline is “softer” compared to $60B contraction in 2009 ❗Boycott pressure could expand the forecast Source: WARC DATA

Recorded at Brand Storytelling at Sundance, Dell Technologies Director of Global Advertising and Content, Rachael Henke, reveals how pivotal storytelling has been in defining and building a B2B brand from scratch after a family of brands were merged under a single name. Rachael discusses how telling customer stories has helped the brand to lead technology conversations in the marketplace and how important it is to tell human-centered stories in the B2B space.

You could call it serendipitous that Diego Scotti would one day end up as VP of Global Advertising and Brand Management for American Express. As a child, AMEX quite literally saved him and his family during a trip abroad after they lost their passports – but Diego would call it a learning experience (one he says is part of a collection that make up his career). He calls them that because he feels a person's career should be about gaining knowledge not a ladder that must be climbed from one position to the next. In addition to American Express, Diego held executive marketing positions at J.Crew and Vogue magazine. He is currently the EVP and CMO of Verizon, a role he has held for the last 5 years. In 2007, Ad Age named Diego in their list of Marketing Top 40 Under 40 list. In this discussion, Diego talks deeply about his career and why he thinks loyalty and partnerships are so important when it comes to a client's relationship with agencies. Plus, the two have a poignant talk about Diego's late father who fought for democracy in Argentina. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Hear all about our online advertising all across the world at PDG Advertising!

Marisa Thalberg, Global Chief Brand Officer of Taco Bell, knows what’s like to juggle career and life better than most. As a first-time mom and an accomplished marketing leader of multiple brands, from Luxury to QSR, Marisa also balanced a full-time second career, Executive Moms. Marisa founded Executive Moms in 2000 to help debunk the negative mythology that still exists in popular culture about working moms and to support “fabulous women who are both mothers and professionals”. In this incredibly packed episode, we go deep into what prompted Marisa to launch Executive Moms while Head of Global Advertising at Unilever Cosmetics, along with all the lessons she’s learned along the way that earned her the Chief Brand Officer spot at Taco Bell and continuously drives her success today.

Diego Scotti is Chief Marketing Officer at Verizon, where he oversees the global management of Verizon’s brand, including consumer insights, creative development, social responsibility, sponsorships, media and more. Diego is a renowned marketer with over two decades of experience spanning very different industries, including 15 years at American Express as Head of Global Advertising and Brand Management, Executive Marketing Director at Vogue Magazine, and Chief Marketing Officer at J. Crew. In 2014 he joined Verizon, assuming the company’s newly created chief marketing role. Diego was recognized as one of the “40 Under 40” by Ad Age in 2007. He’s been covered by publications including the Wall Street Journal, Fortune, Forbes and Fast Company. He serves on the Board of the ANA and Ad Council. He is a fierce advocate for diversity and inclusiveness in advertising, and a proud Argentinian.

Luis Camano, an international Chief Creative Officer hailing from Buenos Aires, Argentina, joins Commercial Grade to talk about the techniques behind great international advertising. We explore the meaning of "Global Advertising," investigate multicultural business practices (hint: bribes), and share experiences working with colleagues/clients across US, UK, Argentina, South Korea, Dubai, Spain, South Africa, etc. We also review ads from Coca-Cola, Ameriquest, Spanish Lottery, Johnnie Walker & Nespresso.

Jim O’Mahony lives and breathes his personal purpose by “bringing Rock N Roll to business”. He has lived and worked in the UK, Ireland, Australia, NZ, China, New York and now Los Angeles across multiple industries including automotive, consumer goods, pharma, beverage, gaming and advertising. His current clients include household name multi-nationals as well as early stage companies in the media and entertainment space. In this episode of the Human Potential Podcast he talks to our host, Oliver Freer, on the “Why, Who, What and How of business”, skiing with your knees bent (an analogy for business and life) and the importance of smelling the roses. Jim is currently following his passion to change the world for the better through his association with the Nutrition Innovation Group.More background on Jim O’MahonyJim O'Mahony is a global leader in brand building and advertisingJim O'Mahony started his career within the motor industry in the United Kingdom when the UK had a vibrant motor industry and he subsequently progressed through design, industrial engineering, human resources, operations management, and marketing and executive management positions in a range of industries. He has built brands and businesses in multiple countries and in every region of the World.After spending many years on the client-side marketing everything from cars through pharmaceuticals to beer, he eventually moved into the advertising business. Jim joined Saatchi and Saatchi in 2002 as CEO Australia and led the Agency to capture Agency of the Year. He was instrumental in developing a strong management team and winning new business, including Westpac, the biggest win for the agency in over 4 years.Jim became CEO of Saatchi and Saatchi operations worldwide with the exception of non-Hispanic USA. The stable of clients ranged from local through regional to global including Procter and Gamble, Toyota, Lexus, Visa, Sony Ericsson, Diageo, Danone, China Mobile, Carlsberg and Starbucks to mention a few. He has also been a client-side brand marketer in beverages, consumer goods, pharmaceutical, retail and gaming industries.More recently, with his partner Sandy Thompson, Jim has launched a consultancy called fixt, which is based in Los Angeles and Toronto. Jim and Sandy have assembled a network of senior partners (known as “friends of fixt”) in key markets including Australia, India, China, New York and London.Fixt is a broad-based marketing, business and strategic consulting model. The group’s mantra is FEEL (Finding, Engage, Emotion, Love), which the partners describe as the process of connecting people and customers to forge long-lasting and meaningful ties between brands and consumers.Jim is also a board Director and Special Adviser to “Nutrition Innovation Group” which owns a technology that empowers global mills and refineries to produce raw low GI sugar (at industrial scale) as a one-for-one replacement for white refined sugar. The innovation unleashes the development of better, healthier food & beverage products. The company creates partnerships in the battle to combat the global obesity & diabetes epidemic through research, development and the adoption of low GI sugar in consumer products. https://www.nutritioninnovationgroup.com/

Lydia Lauer is an unapologetically candid woman, a badass mother, and a global basketball advertising director. At the global athletic apparel and footwear company where she works, Lydia helps develop commercials that tell stories of some of the best athletes in the world. At home, Lydia’s life is a little bit different. When she got pregnant four years ago, she started a blog and Instagram account called Making La Madre to document her thoughts as she unexpectedly entered motherhood. Connect with Vania Vananina at vaniavananina.com and on Instagram @vaniavananina! Produced by Puddle Creative Music by Megan Diana Art by Vania Vananina and Maia Buzbee

Recorded at the WWE Live Interview Stage at the 15th Edition of Advertising Week New York, the AW360 Live Podcast features interviews with the industry’s best and brightest from around the globe. Hosted by Patrick McGinnis.

Linda Lee, GE Capital’s Global Advertising and Brand Director, sits down with Alan Hart. Linda and the rest of her team recently took home an Effie at this year’s Effie Awards Gala in New York, for their work which centered around the financial giant’s differential value proposition - the fact that GE does more than simply lend its customers money. Support the show.

1:00 - The trajectory of Leo's career. Biology, Pharmacology and English Literature. First job was working at a CRO and commercial incubator doing Phase I studies. 4:00 The power of language. The way we articulate can mean what we intend to communicate doesn't match what the listener hears. Leo “places science in context” to derive meaning and relevance, and from this, you derive value. If not relevant, you merely convey information. There's no value to the listener. 5:25 Next career step was working in the clinical research department of a biotech company, writing protocols and performing clinical investigations. Thereafter, having submitted the NDA, started to get involved in product support— help sales reps and product managers because of a deep understanding of the data. Found the commercial side incredibly interesting and from there was head-hunted into medical communications agency. 8:00 The value of both understanding the clinical, commercial aspects and also having the talent to “tell the value story.” 9:00 Going from business development in strategic publication planning to the President of the Med Ed division of Publicis Healthcare. Steps along the way included working with pharma manufacturers at a global level, and then supporting local markets in commercial development. “The nexus of science and commerce.” 11:25 Leo's current consulting engagements. Creating solutions to communicate and deliver value. Some of it is about expertise that Leo brings, or ways that he can aggregate expertise to solve a problem. More about solving problems and less about the discipline of a certain channel. 13:00 How has Leo's task altered given the changes in the US healthcare landscape? Consolidation in the marketplace means that the nature of the customers and the stakeholders that pharma needs to work with are changing. There has always been a myopic focus on the prescriber, but now it's about who are the aggregate group of stakeholders that we need to build relationships with and help deliver the best healthcare outcomes at the best price. 15:00 Collaboration is a tough thing to do even if though there's a common view, about the patient at the core. “We're here to serve the patient.” But all stakeholders come at this from a different direction and these different approaches can lead to challenges. Need to be authentic and share values and be able to clearly identify these commonalities. 16:35 Don't forget shareholders are patients. Pharma is also in the service business. The question to ask is “who do you serve” and if, for example, you think of the pharma brand as the centerpiece of a solution to deliver better patient health, this creates a commonality which stakeholders can align around. 18:00 The changing role of the pharma sales representatives. Some companies are further ahead of others. It is a dangerous place to go if regulation forces greater separation of pharma and prescribers. It's not constructive to disentangle stakeholders who have an important relationship. We need to be transparent about the nature of the relationship, but having a relationship is fundamental to getting the best results. 19:40 Examples of when barriers to collaboration— regulation, limited authenticity— have limited collaboration. This can happen on the clinical development side or on the communication side. Institutions preclude their members from working with pharma— ultimately this will have a negative impact on the ultimate quality of health that can be delivered. We all need to challenge ourselves to figure out to make these relationships the best they can be. And transparency will be a big part of this. 22:00 Compromise could be construed as each party as giving something up to get to a better outcomes. Clearly defining what those objectives are, and being committed to those objectives means that you will freely do what it takes to get there. Also need to look at interactions longitudinally … if look at interactions as one & done, then there will be less understanding of the potential for the relationship and therefore less willingness to compromise in the short term for long term gains. 24:00 Ian Altman and Gary Vaynerchuk both have said in many different ways, “You have to give to get.” You have to stay true to your objective. This then defines decisions you're going to make. You don't then look at this as compromise because you're committed to the objective. And if questions continue to arise, then we need to ask ourselves if we're really committed to that objective. Are you authentic… are you talking about this commitment, or are you really committed? 25:00 Big network agencies these days are divided into smaller business units who are incentivized on their individual performance.  Why don't these individual units work together to best serve the customers? But it would take courageous leadership to make these changes. “Staying the course is a continuous, every day, consideration.” 28:00 The segmentation between disciplines … advertising and med ed. More now than ever, these lines are becoming ambiguous. So need to be focused on solutions as opposed to selling the client a new initiative. But thinking at its core about what problem our clients have and trying to solve them. This means organizational and asset agility. It means being able to pull our resources together in order to quickly solve a problem for a client. So instead of having 10 people working on a piece of business for the next year and more about what disciplines are needed and organize them. Clients are willing to pay for solutions. Solutions have value. 30:50 The burning challenges, on commercial side of smaller pharma trying to have deeper interactions with healthcare providers and thought leaders. This is hard because of regulations, not just the Sunshine Act. But the very people that they need to help them, they can't reach. It's almost a false separation, because if thinking about a product, still trying to access the information whether through commercial lens or medical lens. But seems like over administration for what should be a pretty simple interaction. 32:00 Talking about GSK not paying physicians any longer. We need to find the way, even within this regulated environment, to enable legitimate, meaningful, appropriate interaction. Because of a few unfortunate incidents that were inappropriate, the regulation has probably gone a step too far. The normal pendulum will likely bring the regulation back to an appropriate place. But key question: should healthcare professionals be paid for their interactions with pharma? Perhaps that is not the right question. The right question might be, “what is the cost of not having physicians involved in these interactions?”  The price is far greater in terms of how you ultimately help the patient. 34:00 Leo stays on top of industry trends by being invited to participate in thought leadership forums and also having a close proximity with clients and healthcare professionals in order to understand their emerging challenges and needs. Ultimately, our jobs, when people talk about behavior change, is creating the competence and confidence in the audiences we engage with in order to create action. 37:00 As market continues to evolve, as regulations change, as dynamics internally and externally change … as agencies our focus needs to be about creating value. Not adding value. Creating it. “The competitive advantage for an agency will reside in it's ability to create clinical value.” How you unlock the power of evidence to create and deliver value for both patients and for our clients. 38:00 Insights are needed to understand what is of value. 40:00 Leo talks about the future, creating value and orchestrating skill-sets and assets.   LEO P FRANCIS, PHD – President, LPF Solutions Leo Francis is an award-winning communications professional with a unique mix of commercial and scientific expertise and a proven record of success.  He is a skilled communicator and visionary who is also operationally robust in translating scientific ideas into organizational value. He began his healthcare career in international clinical development at Gensia Europe Limited with a focus on the development of novel cardiovascular agents in surgery and arrhythmia diagnosis. Leo was instrumental in the preparation of the NDA for this unique device-drug combination Over the next several years, Leo moved into medical communications leadership positions at Adelphi Group (US), OCC Europe, Ltd (UK) and Gardiner-Caldwell Communications (UK) deploying his expertise with most major pharmaceutical manufacturers on all aspects of the prelaunch/launch commercialization process from clinical study design, market shaping and preparation, positioning, thought-leader development engagement, healthcare organizational alliances, value proposition development and tactical deployment of medical communication strategies at both the domestic and global level. Since being US-based, Leo's recent roles were within Publicis Healthcare Communications Group (PHCG) as President, Publicis Medical Education Group (PMEG), leading an eclectic group of six medical education agencies, following which he progressed to the role of Global Group President responsible for a portfolio of Global Advertising and Medical agencies (market research, market access, healthcare consulting & managed markets) and cross discipline skill centers (strategic planning, patient & consumer insights, data analytics & strategic services, medical insights/analysis). In 2010 and 2012, Leo was honored in PharmaVoice 100 as one of the 100 most inspiring leaders in the life-sciences industry. Thereafter, Leo has been developing his Healthcare Consulting business, LPF Solutions LLC  (www.lpfsolutionsllc.com; Twitter: #lpfsolutions) and has Pharmaceutical company and Healthcare agency clients across several business areas and therapeutic categories.   Leo's holds a Ph.D. in Physiology and Pharmacology from the University of Central Lancashire, UK

What is EyeEarn? EyeEarn is a new global advertising network that taps into simple, easy forms of advertising that everyone can do while they're going about their day. No experience is needed to participate. And it's fun and easy!