Podcast appearances and mentions of sarah panus

EP 150. Want to sell to mom entrepreneurs? First, you need to understand their juggle. In this episode, host Sarah Panus is joined by business owner and mom Jacqueline Green, of Behind the Design, to dive deep into the daily struggles, desires, and decision-making process of mompreneurs. Learn what they're balancing, why they crave simplicity and realism, and how your brand can better serve, support, and sell to them. Packed with real-life insights and actionable takeaways, this conversation is a must-listen for marketers looking to connect authentically with mom entrepreneurs. Learn more about your ad choices. Visit megaphone.fm/adchoices

EP 149. Moms care about more than parenting-specific brands. Host, Sarah Panus, reveals eight unexpected industries where moms drive purchasing decisions. Create a clear content plan to reach moms in these markets and drive more leads and sales. SHOWNOTES: https://www.podpage.com/marketing-with-empathy/blog/8-industries-moms-have-huge-buying-power-episode-149/ RSVP to join free "The Sell to More Moms Masterclass" led by Sarah Panus on Thursday, April 17, 2025 here: https://sarahpanus.podia.com/the-sell-to-more-moms-webinar SCHEDULE FREE 30-MIN. DISCOVERY CALL WITH SARAH PANUS FOR HELP CREATING CONTENT PLANS THAT ATTRACT MORE MOM CUSTOMERS (and other audiences): https://app.squarespacescheduling.com/schedule/a0d08759/?appointmentTypeIds[]=25950382       Take Sarah's FREE QUIZ: Which of These Content Makeovers is Right for Your Brand?  Discover which content makeover will boost your brand's success! Take this 40-second QUIZ to find your "home" makeover show match and get a content makeover plan to help you attract customers & drive better business results.  https://www.tryinteract.com/share/quiz/65c650923a654f0015bbd704   Learn more about your ad choices. Visit megaphone.fm/adchoices

EP 147. What's the psychology behind marketing and what questions should we be asking ourselves when we're trying to reach more moms/women versus men? Rob Garay, author of the book Marketing Minds: A Look at Psychology and Marketing, joins Host, Sarah Panus to get Rob's advice related to the words you use, amount of adjectives, colors and visuals.      SHOW NOTES:  https://www.podpage.com/marketing-with-empathy/blog/psychology-behind-marketing-to-women-rob-garay-part-1-episode-147/     SCHEDULE FREE 30-MIN. DISCOVERY CALL WITH SARAH PANUS FOR HELP CREATING CONTENT PLANS THAT ATTRACT MORE MOM CUSTOMERS (and other audiences): https://app.squarespacescheduling.com/schedule/a0d08759/?appointmentTypeIds[]=25950382       Take Sarah's FREE QUIZ: Which of These Content Makeovers is Right for Your Brand?  Discover which content makeover will boost your brand's success! Take this 40-second QUIZ to find your "home" makeover show match and get a content makeover plan to help you attract customers & drive better business results.  https://www.tryinteract.com/share/quiz/65c650923a654f0015bbd704        SLACK COMMUNITY: JOIN free Marketing With Empathy® Slack community to connect and network with other marketing leaders trying to figure out their content marketing plans, like you at https://view.flodesk.com/pages/63f2abe2a48787c3c5ff62ab       Learn more about your ad choices. Visit megaphone.fm/adchoices

EP 144. “What should we talk about this year?” To help answer this in your content marketing plans, Sarah Panus teaches you how to pick your brand's 3 storytelling pillars – and shares her own new company pillars. LEARN: Why 3 is the magic number. What phase of the content planning process you pick these? How and where to use them to more easily build an annual content calendar that markets with more empathy.    SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/my-3-storytelling-pillars-how-to-pick-yours-episode-144/     WATCH ON YOUTUBE: https://youtu.be/bGHOA7pYzfw   SCHEDULE FREE 30-MIN. DISCOVERY CALL WITH SARAH PANUS: https://app.squarespacescheduling.com/schedule/a0d08759/?appointmentTypeIds[]=25950382       Take Sarah's FREE QUIZ: Which of These Content Makeovers is Right for Your Brand?  Discover which content makeover will boost your brand's success! Take this 40-second QUIZ to find your "home" makeover show match and get a content makeover plan to help you attract customers & drive better business results.  https://www.tryinteract.com/share/quiz/65c650923a654f0015bbd704        SLACK COMMUNITY: JOIN free Marketing With Empathy® Slack community to connect and network with other marketing leaders trying to figure out their content marketing plans, like you at https://view.flodesk.com/pages/63f2abe2a48787c3c5ff62ab      Learn more about your ad choices. Visit megaphone.fm/adchoices

EP 140.  SEO techniques to help your brand better reach and engage more mom customers. Guest, Lorianna Sprague is an SEO expert and founder and CEO of Upfront Mktg, and joins host, Sarah Panus, to share tips to think about in your brand's SEO practices to better capture the attention of moms. Moms control a significant portion of household purchases, making them a critical audience for many brands. Tune in to explore how your brand can leverage SEO to reach these influential consumers, discussing strategies like keyword optimization, local SEO, importance of mobile with moms, and creating authentic, valuable content, so you can grow your brand with empathy.      SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/seo-marketing-tips-to-capture-attention-of-mom-customers-lorianna-sprague-episode-140/        Take Sarah's FREE QUIZ: Which of These Content Makeovers is Right for Your Brand?  Discover which content makeover will boost your brand's success! Take this 40-second QUIZ to find your "home" makeover show match and get a content makeover plan to help you attract customers & drive better business results.  https://www.tryinteract.com/share/quiz/65c650923a654f0015bbd704        SLACK COMMUNITY: JOIN free Marketing With Empathy® Slack community to connect and network with other marketing leaders trying to figure out their content marketing plans, like you at https://view.flodesk.com/pages/63f2abe2a48787c3c5ff62ab           Learn more about your ad choices. Visit megaphone.fm/adchoices

EP 138. Host, Sarah Panus, has a big announcement about a pivot this podcast is making. Marketing With Empathy is niching down to focus specifically on Marketing With Empathy -- to Moms! It will now be the podcast for brands that want to target and engage moms. Listen to Sarah's quick announcement and what to expect going forward. SHOW NOTES: https://www.podpage.com/marketing-with-empathy/138   Take Sarah's FREE QUIZ: Which of These Content Makeovers is Right for Your Brand? Discover which content makeover will boost your brand's success! Take this 40-second QUIZ to find your "home" makeover show match and get a content makeover plan to help you attract customers & drive better business results.  https://www.tryinteract.com/share/quiz/65c650923a654f0015bbd704    SLACK COMMUNITY: JOIN free Marketing With Empathy® Slack community to connect and network with other brand storytelling pros, like yourself at https://view.flodesk.com/pages/63f2abe2a48787c3c5ff62ab     Learn more about your ad choices. Visit megaphone.fm/adchoices

Matt welcomes Sarah Panus, a content strategy consultant and the voice behind the "Marketing with Empathy" podcast. Sarah shares her process for identifying powerful content themes and provides actionable insights into creating consumer-centric content by leveraging empathy and data. Sarah discusses her three pillars for content strategy, which include an emphasis on consumer behavior. She highlights the importance of infusing personality and empathy into content, using various filters like SEO, data, human connections, and nostalgia. Together, Sarah and Matt dive deep into the intricacies of effective content creation. They explore the balance between empathy and authority in storytelling, the strategic use of data sources, and the essential practice of saying no to ideas that don't align with your brand's core pillars. Join us as we also delve into the practical aspects of content strategy, such as utilizing customer loyalty programs, segmenting lead lists, and prioritizing quality over quantity. Whether you're a seasoned marketer or just starting out, this episode is brimming with valuable insights and practical advice straight from industry experts. Learn Content Marketing: The Art and Science of Content Marketing with Social Media, SEO, and Analytics (sitelogic.com) Learn more about Matt Bailey & SiteLogic Learn more about your ad choices. Visit megaphone.fm/adchoices

I am thrilled to bring you a new episode of Schmidt List featuring content marketing expert Sarah Panus!

EP 131. Being a marketer is hard. Matt Banker joins host, Sarah Panus, to share a behind-the-scenes of his company's very successful niche mastermind program for accounting firm owners. How you can use this same approach to engage and grow your career, your team's skills, or your customer's engagement! How it works, what's the content plan, timing, mistakes to avoid... SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/niche-masterminds-for-growth-engagement-matt-banker-episode-131/     FREE QUIZ: Ready to Improve Your Content Strategy?   Discover which content makeover will boost your brand's success! Take this 40-second QUIZ to find your "home" makeover show match and get a content makeover plan to help you attract customers & drive better business results.  https://www.tryinteract.com/share/quiz/65c650923a654f0015bbd704    SLACK COMMUNITY: JOIN free Marketing With Empathy® Slack community to connect and network with other brand storytelling pros, like yourself at https://view.flodesk.com/pages/63f2abe2a48787c3c5ff62ab    Learn more about your ad choices. Visit megaphone.fm/adchoices

EP 129. Guest expert, Ian Baer joins Sarah Panus to talk all things Gen Z. This generation doesn't shop for things -- they shop for inspiration and this is often found across some really novel areas that require an empathetic marketing strategy. As they grow to become America's dominant generation, understanding the emotional difference in trends, culture and tech will separate brands that success with this demographic from those that fail. What you need to know... SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/genz-doesnt-buy-things-they-buy-inspiration-ian-baer-sooth-episode-129/     FREE QUIZ: Ready to Improve Your Content Strategy?   Discover which content makeover will boost your brand's success! Take this 40-second QUIZ to find your "home" makeover show match and get a content makeover plan to help you attract customers & drive better business results.  https://www.tryinteract.com/share/quiz/65c650923a654f0015bbd704    SLACK COMMUNITY: JOIN free Marketing With Empathy® Slack community to connect and network with other brand storytelling pros, like yourself at https://view.flodesk.com/pages/63f2abe2a48787c3c5ff62ab     Learn more about your ad choices. Visit megaphone.fm/adchoices

EP 127. Social media marketing is powerful, but frustrating to always keep up with. So how can you use it to attract more leads? And if you're looking for time efficiencies, how can you get your social planning unstuck in just one hour a week? Guest, Karlyn Ankrom answers both of these questions, and she joins host. Sarah Panus, to share several examples of brands doing a great job of having fun with social to drive engagement. SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/social-5-steps-to-attract-more-leads-get-unstuck-in-1-hour-a-week-episode-127/     FREE QUIZ: Ready to Improve Your Content Strategy?   Discover which content makeover will boost your brand's success! Take this 40-second QUIZ to find your "home" makeover show match and get a content makeover plan to help you attract customers & drive better business results. https://www.tryinteract.com/share/quiz/65c650923a654f0015bbd704    SLACK COMMUNITY: JOIN free Marketing With Empathy® Slack community to connect and network with other brand storytelling pros, like yourself at https://view.flodesk.com/pages/63f2abe2a48787c3c5ff62ab     Learn more about your ad choices. Visit megaphone.fm/adchoices

EP 126. It's really hard to create a movement. But, the Hallow app is giving us a masterclass in how to create a movement infused with rich storytelling. Host, Sarah Panus reverse engineers the brilliant content planning behind Hallow's wildly popular Pray40 challenge, with callouts to think about for your own brand challenges.    SHOW NOTES:  https://www.podpage.com/marketing-with-empathy/blog/hallow-apps-pray40-content-brilliance-episode-126/   (QUIZ) READY TO IMPROVE YOUR CONTENT STRATEGY?   Discover which content makeover will boost your brand's success! Take this 40-second QUIZ to find your "home" makeover show match and get a content makeover plan to help you attract customers & drive better business results. https://www.tryinteract.com/share/quiz/65c650923a654f0015bbd704    MWE SLACK COMMUNITY: JOIN free Marketing With Empathy® Slack community to connect and network with other brand storytelling and content pros trying to figure it out like you at https://view.flodesk.com/pages/63f2abe2a48787c3c5ff62ab         Learn more about your ad choices. Visit megaphone.fm/adchoices

EP 125. Quickly explain what you do in a way that attracts more customers.  Do you or others in your company fumble through explaining what you offer? Most brands start talking all about themselves first, which is wrong. Host, Sarah Panus explains what a one-liner is; why it's useful; who it's good for; and how to craft and perfect yours to generate curiosity and get potential customers to say "tell me more".   SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/write-a-one-liner-for-more-impact-episode-125/   SARAH'S ONE-LINER WORKSHOPS: https://www.kindredspeak.com/one-liner-workshop     (FREEBIE) Content Marketing Hourglass Funnel PDF from Sarah Panus  https://sarahpanus.myflodesk.com/hourglassfunnel    MWE SLACK COMMUNITY: JOIN free Marketing With Empathy® Slack community to connect and network with other brand storytelling and content pros trying to figure it out like you at https://view.flodesk.com/pages/63f2abe2a48787c3c5ff62ab     Learn more about your ad choices. Visit megaphone.fm/adchoices

Sarah Panus, Brand Storytelling Strategist, Founder, and CEO of Kindred Speak, talks about using SEO and empathy to drive your content strategy. The combination of empathy and data is the key to creating memorable and effective brand storytelling that connects with people. Ultimately, pairing data with empathy enables brands to craft content that resonates with their audience, builds long-term loyalty, and drives better results. Today, Sarah discusses SEO data and empathy for storytelling. Show NotesConnect With: Sarah Panus: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Sarah Panus, Brand Storytelling Strategist, Founder, and CEO of Kindred Speak, talks about using SEO and empathy to drive your content strategy. Leveraging SEO to inform your content calendar is a valuable strategy that is often overlooked. However, by leveraging SEO data, we can tap into a goldmine of information and start producing the content our target audience wants to engage with. Today, Sarah discusses leveraging SEO to inform your content calendar. Show NotesConnect With: Sarah Panus: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

EP 123. Marketing and business leaders lack the time, skills and people to get their content done well. Host, Sarah Panus outlines what Marketing With Empathy® will cover this year + where she's been the last two months. So, you can learn ways to improve your brand's content strategies to drive better business results.  If you're a marketing or business leader seeking actionable strategies to enhance your content marketing efforts, this is the podcast for you.   SHOW NOTES: xx    SLACK COMMUNITY: JOIN free Marketing With Empathy® Slack community to connect and network with other brand storytelling pros, like yourself at https://view.flodesk.com/pages/63f2abe2a48787c3c5ff62ab         (FREEBIE) 8 MISTAKES TO AVOID WHEN CREATING CONTENT MARKETING STRATEGY: https://view.flodesk.com/pages/64540b5e2597edecbb9925e9        Learn more about your ad choices. Visit megaphone.fm/adchoices

In this enlightening episode of Small Business Success Talks - Summer of Strategy, your host Christy Smallwood engages in a thought-provoking conversation with the insightful Sarah Panus. Together, they delve deep into the art of storytelling and how it can be a game-changer for small businesses. One of the central themes explored is the fascinating connection between the human brain and storytelling. Discover how understanding the neuroscience behind storytelling can revolutionize your marketing strategy. By tapping into the brain's natural inclination towards narratives, you'll learn how to captivate your audience on a profound level. Sarah and Christy also discuss the shift towards human-centered marketing. In a world where customers seek authentic connections, understanding the power of humans marketing to other humans is crucial. Learn how this shift can breathe new life into your brand, forging meaningful relationships with your audience. Crafting the perfect story is another key focus of this conversation. Gain valuable insights into the StoryBrand guide and the art of clarifying your brand's core message and values. By honing in on these storytelling essentials, you'll be better equipped to resonate with your target audience. Finally, the episode touches upon the importance of gaining a competitive edge in today's business landscape. Find out how focusing on foundational storytelling elements can help your small business stand out amidst fierce competition. Join us for this captivating dialogue and unlock the secrets to making your small business a storytelling powerhouse. Don't miss out on this opportunity to take your brand to the next level. Hit that subscribe button and let's dive in!

EP 117. Have you crashed like Sarah does in this real-life story? Sarah Panus shares what helped her, so you can check in with your own body and see if you need to plan some rest to function better. SLACK COMMUNITY: JOIN free Marketing With Empathy® Slack community to connect and network with other brand storytelling pros, like yourself at https://view.flodesk.com/pages/63f2abe2a48787c3c5ff62ab         SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/permission-to-rest-sometimes-episode-117/      (FREEBIE) 8 MISTAKES TO AVOID WHEN CREATING CONTENT MARKETING STRATEGY: https://view.flodesk.com/pages/64540b5e2597edecbb9925e9    Learn more about your ad choices. Visit megaphone.fm/adchoices

EP 116. Your audience is busy, and tunes you out —UNLESS — you talk about how you help them solve a problem they need help with. Host, Sarah Panus shares a quick tip about making your customer the hero in content (instead of your company) to drive better content results. SLACK COMMUNITY: JOIN free Marketing With Empathy® Slack community to connect and network with other brand storytelling pros, like yourself at https://view.flodesk.com/pages/63f2abe2a48787c3c5ff62ab       SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/make-your-customer-the-hero-episode-116/    (FREEBIE) 8 MISTAKES TO AVOID WHEN CREATING CONTENT MARKETING STRATEGY: https://view.flodesk.com/pages/64540b5e2597edecbb9925e9   Learn more about your ad choices. Visit megaphone.fm/adchoices

Marketers don't have enough time to do content marketing well. Sarah Panus helps you check storytelling projects off your marketing to-do list using 20 years of frameworks and methods, so you get your time back while confidently engaging new + existing customers.  ​ It shouldn't feel like you're falling behind because you can't get your content work done.  Sarah understands how hard it is to juggle your demands.  Clients: Sleep Number, Starbucks, LegalZoom, Katie Couric Media, Thrive Global, Nestle Waters, Lindt Chocolate, American Heart Association, Alta Tech, King Technology, Christos Bridal, etc. She's a brand storytelling consultant, podcast host of Marketing With Empathy® (top 5% of all marketing podcasts), Certified StoryBrand Guide, and owner of Kindred Speak® consulting. Sarah works with clients by either doing the work for them through her freelance consulting services; OR, coaching them to think like Editorial Content Directors in one of her online courses. Visit www.kindredspeak.com to learn more.  Sarah joins me to have a literal masterclass on blending logic and emotion into your video strategy. We deep dive into where people get stuck when it comes to their marketing strategy, ways to break the cycle of stuck, and successfully growing your audience, sales, and income. Join the Women of Video Mastermind here: womenofvideo.uscreen.io  Join the Money and Youtube Clubhouse room on Fridays: https://www.clubhouse.com/club/talking-youtube-by-vidiq Join our Facebook Group: http://t.ly/Nl9T  Finding what will perform well isn't easy, but VidIQ is my go to solution for tracking trends, key words, and what my viewers are looking for. When you download the VidIQ extension you will be able to level up your content! Get vidIQ to blow up your channel at womeonofvideo.com/vidiq Our community is focused on helping women not only to be better creators but to also make money doing it. Spreadshop allows for you to start making money as soon as you have merch to sell. You can open your FREE online merch store with Spreadshop in minutes! Cost-free, hassle-free, it's merchandising made easy. Click this link to get started for FREE! Get started with Spreadshop at https://womenofyoutube.com/Spreadshop Follow Desiree at http://t.ly/GbY4  Follow Sarah at Marketing With Empathy Check out My Story Brand  Check out kinderedspeak.com  Time Stamps: 00:00 - Podcast Intro 00:54 - Meet Sarah 04:01 - What leads people to Sarah 08:40 - Why you need help with what to sell 15:15 - The 7 Parts of Storytelling 20:10 - 4 empathy filters 25:41 - Brainstory telling blueprint process 27:42 - 3 storytelling pillars 32:05 - Think holistically about your content plan 42:01 - The first step you can take today --- Send in a voice message: https://podcasters.spotify.com/pod/show/womenofvideo/message

Sarah Panus, Brand Storytelling Strategist, Founder, and CEO of Kindred Speak, talks about using SEO and empathy to drive your content strategy. The combination of empathy and data is the key to creating memorable and effective brand storytelling that connects with people. Ultimately, pairing data with empathy enables brands to craft content that resonates with their audience, builds long-term loyalty, and drives better results. Today, Sarah discusses SEO data and empathy for storytelling. Show NotesConnect With: Sarah Panus: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Sarah Panus, Brand Storytelling Strategist, Founder, and CEO of Kindred Speak, talks about using SEO and empathy to drive your content strategy. Leveraging SEO to inform your content calendar is a valuable strategy that is often overlooked. However, by leveraging SEO data, we can tap into a goldmine of information and start producing the content our target audience wants to engage with. Today, Sarah discusses leveraging SEO to inform your content calendar. Show NotesConnect With: Sarah Panus: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

*This episode is brought to you by LMNT Electrolyte Supplement ~> This special offer is available here: DrinkLMNT.com/justgetstartedEpisode 328 features Sarah Panus, a brand storytelling strategist, podcast host of Marketing With Empathy®, and owner of Kindred Speak® consulting.Find Sarah Online:Website: www.kindredspeak.comLinkedin: https://www.linkedin.com/in/sarahpanus/Marketing With Empathy Podcast: https://podcasts.apple.com/us/podcast/marketing-with-empathy-podcast/id1535789654About Sarah:Sarah Panus is a brand storytelling strategist, podcast host of Marketing With Empathy®, and owner of Kindred Speak® consulting.Pulling from 20 years of experience helping billion-dollar brands drive leading ROI through editorial brand storytelling, she helps content marketers & brands more confidently navigate the world of brand storytelling. Previous clients include Sleep Number, Christos Bridal, Nestle Waters, Starbucks, PetSafe, and the American Heart Association. Sarah works with clients by either doing the work for them through her agency services; OR, coaching them to think like Editorial Directors in one of her online courses. Visit www.kindredspeak.com to learn more.........Thank you for listening!If you found value in this episode I'd appreciate a generous review on Spotify, Apple Podcasts, or wherever you listened to this episode. If you wanted to learn more about the host, Brian Ondrako, check out his “Now” Page - https://brianondrako.com/now or Sign up for his Weekly Newsletter and 3x a Week Blog - https://brianondrako.com/subscribe/********This episode is brought to you by LMNT, the delicious, sugar-free electrolyte drink mix. As someone who is active with CrossFit and other activities, I take LMNT 1–2 times per day. LMNT is formulated to help anyone with their electrolyte needs as electrolytes are vital to helping relieve hunger, cramps, headaches, tiredness, and dizziness.For a limited time, listeners of the Just Get Started Podcast can get a free LMNT Sample Pack with any purchase. This special offer is available here: DrinkLMNT.com/justgetstarted Hosted on Acast. See acast.com/privacy for more information.

Global Product Management Talk is pleased to bring you the next episode of... Product Mastery Now with host Chad McAllister, PhD. The podcast is all about helping people involved in innovation and managing products become more successful, grow their careers, and STANDOUT from their peers. About the Episode:  Today we are talking about the problem you solve, the value you create, and the difference you make—and not just you specifically but also your organization. Just like you, I have encountered organizations that confuse me—I'm uncertain what they are really about. This is a branding and messaging issue. As product professionals, we need to help position our products in ways that make sense for customers and the organization. We have to tell the product and brand story effectively. To help us do that, Sarah Panus is with us. She is a brand storytelling strategist and coach, host of the Marketing With Empathy podcast, and founder of Kindred Speak, which provides editorial brand storytelling services and coaching. Sarah also speaks on topics for humanizing your brand. Before starting Kindred Speak, she contributed to brand and marketing strategy for the Sleep Number Corporation and other companies.

On today's episode, Mike is joined by Sarah Panus of Kindred Speak to talk about how Brand Storytelling is 22x more memorable than facts and figures alone. Brands are the new Editor-in-Chiefs. Sarah shares her thoughts on how humanizing your brand through storytelling by using her F.E.D Method (focus, empathy, and data) can drive ROI. Tune in to hear how being intentional and really connecting with your audience can drive your brand to its fullest. Who's The Guest? Sarah Panus helps content marketers use brand storytelling to attract upper-funnel leads that drive lower-funnel results. Using her signature F.E.D. method, she helps marketing professionals think like Editorial Directors to humanize their brands and create winning brand storytelling strategies. Highlights What does data-driven brand storytelling mean? - 0:32 How empathy filters work. - 5:34 Four different types of empathy filters. - 6:27 Intentional storytelling in business. - 12:03 Importance of SEO. - 17:20 Benefits of brand storytelling. - 24:54 The difference between brand overnight and brand over time. - 25:29 Email as a power tool. - 28:42 Being intentional in your marketing strategy. - 30:42 Red Wing Shoe Company's unique take on marketing. - 33:11 Episode Resources Connect with Mike Brevik: http://www.cyberdogzmarketing.com/ mike@cyberdogzmarketing.com Connect with Sarah Panus https://www.kindredspeak.com/ https://www.linkedin.com/in/sarahpanus   Subscribe, Share, and Review To get the next episode subscribe with your favorite podcast player. Subscribe with Apple Podcasts Follow on Spotify Leave a review on Apple Podcasts

If you are using content marketing to bring brand recognition to your creative work-and you wonder if it is actually working- today's episode is for YOU.I connected with Sarah Panus, a brand storytelling strategist, host of Marketing With Empathy, and owner of Kindred Speak consulting. She uses the power of empathy+data infused storytelling to improve content marketing. Yes, you heard that right–empathy and data.In this conversation, we dig into how to use “cognitive empathy” in marketing, three storytelling pillars for your content marketing strategy, and why “You are way more interesting than you give yourself credit for.”Connect with Sarah Panus: http://www.kindredspeak.com ACCESS FULL SHOW NOTES HERE: https://www.heatherparady.com/blog/sarahpanusTOPICS FROM THIS EPISODE:How to use “cognitive empathy in marketing”Three storytelling pillars for your content marketing strategyWhy “You are way more interesting than you give yourself credit for.”Using nostalgia and “empathy filters” in marketingHow to mine stories for your marketingDownload Sarah's 3 Ways to Improve Your Content Strategy This Year https://view.flodesk.com/pages/6161f93cc71e8685f183c63e CONNECT WITH US!Youtube Channel: https://www.youtube.com/heatherparadyFollow Heather on IG:https://www.instagram.com/heatherparady/Follow Heather on Twitter: https://twitter.com/heatherparadyFollow Heather on TikTok: https://www.tiktok.com/@heatherparady?Music Cred: https://www.youtube.com/channel/UCISCA3u0nQ-Cxk-hI07g78A

Sarah Panus is a brand storytelling strategist, podcast host of Marketing With Empathy®, and owner of Kindred Speak® consulting. She's on a mission to make people's days better by creating useful (and more meaningful) connections between brands and consumers. Sara does this by using the power of empathy and data-infused storytelling to improve the lives of content marketing professionals and the people their brands serve. Pulling from 20 years of experience helping billion-dollar brands drive leading ROI through brand storytelling, she helps content marketers attract top-funnel leads that drive bottom-funnel results.   Get 3 Ways To Improve Your Content Strategy This Year.    Outline Introducing Sara Pantos, brand storytelling strategist. Storytelling is the lifeblood of a company. Sarah's fed method for storytelling. What you should look at to measure your SEO. What's going on in your communities? Who is a hero of Sarah's and why?

Sarah Panus is a brand storytelling strategist, podcast host of Marketing With Empathy®, and owner of Kindred Speak® consulting. She's on a mission to make people's days better by creating useful (and more meaningful) connections between brands and consumers. Sara does this by using the power of empathy and data-infused storytelling to improve the lives of content marketing professionals and the people their brands serve. Pulling from 20 years of experience helping billion-dollar brands drive leading ROI through brand storytelling, she helps content marketers attract top-funnel leads that drive bottom-funnel results.   Get 3 Ways To Improve Your Content Strategy This Year.    Outline Introducing Sara Pantos, brand storytelling strategist. Storytelling is the lifeblood of a company. Sarah's fed method for storytelling. What you should look at to measure your SEO. What's going on in your communities? Who is a hero of Sarah's and why?

Jenn Foster and Melanie Johnson co-owners of Elite Online Publishing, interview Sarah Panus about repurposing your content and telling your story.  What You'll Learn in this Episode: How to use storytelling in your brand strategy. How to make your brand relatable. How to map out repurposing your content. Quotes: "I think every good content marketing, storytelling plan needs three things. It needs F, E, D, which is focus, empathy, and data. So these things will help you figure out what it is that you should be talking about." (6:37) "The biggest thing I would say is to humanize the story. So that's the beauty of storytelling versus facts and figures alone." (16:41) "The first thing you wanna do to repurpose content is you wanna map out first all the different channels and or partners that use and share content for your brand. I call that your content ecosystem." (22:26) About Sarah Panus: Sarah Panus helps content marketers use brand storytelling to attract upper-funnel leads that drive lower-funnel results. Using her signature F.E.D. Method (focus+empathy+data) she helps marketing professionals think like Editorial Directors to humanize their brand and create winning brand storytelling strategies. Whether she is working as an extension of your internal team; coaching you from behind-the-scenes in one of her online brand storytelling courses; or jumping in on a quick project, she looks forward to helping you. Learn More Here

Struggling with consistent blogging? Discover how to use SEO and the FED method to create a year's worth of valuable blog content. https://www.theagentsofchange.com/461

So many people moving jobs right now, but which is right for you? Are you deciding between two jobs? Two choices? What if there was a better way? Join myself and Sarah Panus at 1pm as we delve into this topic and also the wonderful topic of storytelling and how humanizing brand content can help deliver a more compelling, authentic and meaningful story. PLUS why cutting budgets right now is NOT the answer! Join us! Exclusive 1-minute highlights and/or extended clips of this interview, plus behind-the-scenes looks at the show and group chat are now available for subscribers at just 99c/month on my profile, @jaffejuce on Instagram Watch full episodes at youtube.com/c/josephjaffeisnotfamous. Subscribe at bit.ly/subscribetotheshow Learn more about your ad choices. Visit megaphone.fm/adchoices

Sarah Panus is a brand storytelling strategist, podcast host of Marketing With Empathy®, and owner of Kindred Speak® consulting. She's on a mission to make people's days better by creating useful (and more meaningful) connections between brands and consumers. How? By using the power of empathy+data infused storytelling to improve the lives of content marketing professionals and the people their brands serve. Pulling from 20 years' experience helping billion-dollar brands drive leading ROI through brand storytelling, she helps content marketers attract top-funnel leads that drive bottom-funnel results. Sarah works with clients by either doing the work for them through her agency services; OR, she trains content marketers how to think like Editorial Directors themselves in one of her online courses. Learn more about your ad choices. Visit megaphone.fm/adchoices

I love connecting with fellow marketers. I love it even more when those fellow marketers are also fellow podcasters! I'm not ashamed to admit it, when today's guest, Sarah Panus, started talking about upper funnel content strategies and how data is one of the three pillars of a brand storytelling framework, my heart started to race a bit more! If you are seeking a successful career in marketing, and don't smell what Sarah is cooking, you need to listen to this episode! Meet Sarah Panus: Sarah has over 20 years' experience helping billion-dollar brands attract upper-funnel leads that drive lower-funnel results through storytelling. Sarah is a content strategist, podcast host of Marketing With Empathy®, and owner of Kindred Speak®. She's on a mission to humanize brands, help content marketers reduce overwhelm/confusion, and raise money to fund child trafficking rescue missions. Listeners to Uncorking a Story can enjoy a freebie from Sarah: 3 Ways to Improve Your Content Strategy This Year https://view.flodesk.com/pages/6161f93cc71e8685f183c63e Key Topics: How her passion for storytelling began while growing up as a small town Minnesota farm girl. How a side hustle turned into self-employment after being furloughed during the pandemic. How she builds her client base through personal connections and LinkedIn. Her focus on upper funnel content and why storytelling is so critical to brand building. Why every brand storytelling framework needs three things; focus, empathy, and data. Dove Beauty Self-Esteem Project brand storytelling AI example: https://www.youtube.com/watch?v=sF3iRZtkyAQ Sleep Number Sleep30 storytelling site example: www.sleep30.com Connect with Sarah Website: https://www.kindredspeak.com/ Marketing with Empathy Podcast: https://marketingpodcasts.net/show/marketing-with-empathy/ Instagram: https://www.instagram.com/iamsarahpanus/ LinkedIn: https://www.linkedin.com/in/sarahpanus/ Sked.Link: https://sked.link/iamsarahpanus Connect with Mike Website: https://uncorkingastory.com/ Youtube: https://www.youtube.com/channel/UCSvS4fuG3L1JMZeOyHvfk_g Instagram: https://www.instagram.com/uncorkingastory/ Twitter: https://twitter.com/uncorkingastory Facebook: https://www.facebook.com/uncorkingastory LinkedIn: https://www.linkedin.com/company/uncorking-a-story/ If you like this episode, please share it with a friend. If you have not done so already, please rate and review Uncorking a Story on Apple Podcasts, or wherever you get your podcasts. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this week's episode of the SIMPLE brand podcast, I talk with Sarah Panus, host of the Marketing With Empathy podcast! You've likely heard about how valuable storytelling is in your content. But too many marketers today throw around the term "storytelling" without really knowing HOW to use storytelling well.Sarah's a brand storytelling strategist, and she's the owner of Kindred Speak consulting where she helps communicators and content marketers create more meaningful connections with their customers - all through the power of empathy-driven brand storytelling.Sarah and I talk about the common mistakes marketers make when they attempt storytelling. And we talk about the right ways to use storytelling in your content in a way that actually resonates and connects with your customers. Sarah's got a pretty simple framework that helps you do just that.Some of the topics we discuss include:Why brand storytelling is the most ideal way to stand out against all of the clutter your customers seeHow to approach brand storytellingYour brand is not the hero of your storySarah's Focus Empathy Data framework simplifies the storytelling processThe ideal way to mine the best storiesHow to use empathy filters to instill empathy into your content and storytellingHow Search Engine Optimization (SEO) insights can inform the stories you should createHow to use empathy the right way in creating contentHow empathy-driven storytelling can actually help brands save money RESOURCES FROM THIS EPISODE:Sarah's siteSarah's podcast - Marketing With Empathy

In this week's episode, I'm excited to share with you a special interview I did with Sarah Panus on her podcast Marketing With Empathy®. With business and the marketing world in mind, we go over the basics of the menstrual cycle phases and how to plan out projects to with your cycles superpowers and not against them. We talk about the best time to have those difficult conversations, give a stellar presentation, and when it's the perfect time to ask your boss for a raise! In this episode you will: Be introduced to Sarah Panus and her podcast Marketing With Empathy® Review the basics of the menstrual cycle phases Learn how to use Your Cycle to Benefit How Menstrual Cycles Affect Our Work Output Sarah Panus is a brand storytelling strategist, podcast host of Marketing With Empathy®, and owner of Kindred Speak® consulting. She's on a mission to make people's days better by creating useful (and more meaningful) connections between brands and consumers. To use the power of storytelling to improve the lives of content marketing professionals and the people their brands serve. Check out more episodes of Marketing With Empathy®: Spotify: Apple: Connect with Sarah: Instagram: LinkedIn: Website: . . . . . . . . Seed cycling from Funk it Wellness: LEAH15 Real Mushroom extracts here Code LEAH10 Rowe Casa Organics here LEAH for 20% off NED CBD code LEAH to save 15% Mushroom coffee here Get your supplements at a discount here. All of Leah's favorite products can be found here Apply for the waitlist for 1:1 coaching Learn more about FDN here. You can join our private facebook group, Balancing Hormones Naturally Follow us on Instagram @balancinghormonesnaturally Follow me on Instagram @leah_brueg The recommendations presented in this podcast are not a substitute for for medical advice from a qualified doctor. Before making any changes to your diet and lifestyle , please consult with your health care provider. Some of these links contain affiliate links

71.  Data Storytelling Advice - Dr. Jillian Ney & Sarah Panus    How can brands better leverage data AND empathy to improve brand storytelling plans?  Sarah chats with Dr. Jillian Ney to share advice about how to become a Content Investigator for your brand.    VIEW SHOW NOTES:  https://blog.kindredspeak.com/data-storytelling-jillian-ney-sarah-panus-ep-71       LEARN ABOUT BRAND STORYTELLING ACADEMY™: https://sarah-panus.mykajabi.com/brand-storytelling-academy     SUBSCRIBE TO BRAND STORYTELLING NEWSLETTER:  https://view.flodesk.com/pages/6161f93cc71e8685f183c63e  Learn more about your ad choices. Visit megaphone.fm/adchoices

I share a lot of my own opinions about influence marketing here on the show. But of course the meat of what we do here is mine the brilliant minds of our guests. I make no claim to be the know-all and end all to influence marketing.  Sure, I have a perspective on the practice and industry I think is unique and expands your thinking about it. I believe that's why you listen. And I thank you for that.  But some of the people that I share ideas with behind the scenes are some awfully smart folks, too. And I would be doing you a disservice if I didn't elevate those voices and perspectives as well. Sarah Panus is steep in experience working with big brands and influence marketing. She's worked with Sleep Number, Starbucks, Nestle … among others. Her experience led her to develop her own categorizations of influencers and a smart way of thinking about and executing influence marketing campaigns. Sarah also happens to be the host of a mighty fine podcast called Marketing With Empathy. It is one of our sister shows on the Marketing Podcast Network. As one might assume from the title, Marketing With Empathy is about far more than influence marketing. But because influencers are top of mind for brand managers that listen to her, and because approaching them with empathy is just plain smart, the topic pops up on the show from time to time. Sarah recently did a series of episodes about her six categories of influencers. These are stakeholders or pools of people one might turn to for an influence marketing campaign. Celebrities is one. Current customers is another, and so on. Today on Winfluence, I'm going to share an excerpt from her episode on CSR and PR contacts that can serve as influence conduits for your brand. That's right … tapping into corporate social responsibility contacts and media and public relations relationships to further your influence campaigns. Sarah will certainly give you more to chew on about how to think of it as influence marketing rather than influencer marketing on this episode. Don't forget to drop Winfluence a rating or review on your favorite podcast app. Also, if you'd like a deep dive on an influencer marketing topic every so often, subscribe to my email newsletter at jason.online/subscribe. I send it every 4-6 weeks and go deep on a topic to make your influence marketing smarter. Want to make a future episode of Winfluence awesome? Ask your question about influence or influence marketing that you want my answer to or take on. Send me an email to jason@jasonfalls.com. If you're feeling adventurous, record a voice memo on your phone and email me that file. I'll let you ask the question right here on the show using the recording. Regardless of how you ask it, I may use your comment on a future episode or your question to inspire a show topic. If I do, I'll send you a signed copy of Winfluence the book as a thank you! Today's episode is presented by Tagger, the complete influencer marketing platform. Get a demo to see if Tagger is right for you at jason.online/tagger. And don't forget to claim your $100 advertising credit on LinkedIn by going to LinkedIn.com/winfluence. Learn more about your ad choices. Visit megaphone.fm/adchoices

Sarah Panus is a Minnesota mama, brand storytelling strategist, podcast host of Marketing With Empathy, and owner of Kindred Speak. Her mission is to enrich someone's day by humanizing the brand and consumer connections.. Sarah comes from a world managing up to $10M budgets but know how to get scrappy too. She's worked with brands such as: Sleep Number, Nestlé Waters North America, Starbucks, Lindt Chocolate, American Heart Association, PetSafe, Game Crazy, Christos Bridal, and more. Find Sarah Online: Sarah Panus website www.kindredspeak.com Connect with Sarah on LinkedIn https://www.linkedin.com/in/sarahpanus/ Follow Sarah on instagram https://instagram.com/iamsarahpanus Check out Sarah's online brand storytelling courses: https://sarah-panus.mykajabi.com/ If you're enjoying Entrepreneur's Enigma, please give us a review on the podcast directory of your choice. We're on all of them and these reviews really help others find the show. Also, if you're getting value from the show and want to buy me a coffee, go to the show notes to get the link to get me a coffee to keep me awake, while I work on bringing you more great episodes to your ears. →  https://gmwd.us/buy-me-a-coffee Follow Seth Online: Seth Goldstein

Increase client retention, referrals, and sales by learning trauma sensitive marketing and sales techniques from nervous system coach and consultant, Laura Larios. Good for leaders, employees, teammates, and results.     VIEW SHOW NOTES: https://blog.kindredspeak.com/3-components-trauma-sensitive-marketing-laura-larios-ep-57     DONATE TO IJM WITH SARAH HERE: https://ijm.donordrive.com/participant/Sarah-Panus-2022          SUBSCRIBE TO BRAND STORYTELLING NEWSLETTER:  https://view.flodesk.com/pages/6161f93cc71e8685f183c63e  Learn more about your ad choices. Visit megaphone.fm/adchoices

56. $6 to End Child Trafficking – Brittany Baker, IJM     More people are trapped in slavery today than any time in history. How Sarah's teaming up to support nonprofit International Justice Mission's rescue and recovery efforts. And how you can help for $6. With IJM guest, Marketing Director, Brittany Baker.     VIEW SHOW NOTES: https://blog.kindredspeak.com/help-end-child-trafficking-brittany-baker-ijm-ep-56      DONATE TO IJM WITH SARAH HERE: https://ijm.donordrive.com/participant/Sarah-Panus-2022        SUBSCRIBE TO BRAND STORYTELLING NEWSLETTER:  https://view.flodesk.com/pages/6161f93cc71e8685f183c63e  Learn more about your ad choices. Visit megaphone.fm/adchoices

When did weird become an insult? Sarah shares her review of the book “Get Weird” by CJ Casciotta, and why brands and professionals need to embrace their weird to stand out in a good way.    VIEW SHOW NOTES: https://blog.kindredspeak.com/get-weird-book-review-sarah-panus-ep-54 LEARN ABOUT BRAND STORYTELLING ACADEMY™: https://sarah-panus.mykajabi.com/brand-storytelling-academy  SUBSCRIBE TO BRAND STORYTELLING NEWSLETTER:  https://view.flodesk.com/pages/6161f93cc71e8685f183c63e Learn more about your ad choices. Visit megaphone.fm/adchoices

Replay of Sarah's discussion with Susan Frech on the Community Powered Marketing podcast. Sue and Sarah dig into how to humanize your brand to reach and engage more people through storytelling. VIEW SHOW NOTES: https://blog.kindredspeak.com/community-powered-marketing-replay-ep-54 LEARN ABOUT BRAND STORYTELLING ACADEMY™: https://sarah-panus.mykajabi.com/brand-storytelling-academy SUBSCRIBE TO BRAND STORYTELLING NEWSLETTER: https://view.flodesk.com/pages/6161f93cc71e8685f183c63e Learn more about your ad choices. Visit megaphone.fm/adchoices

The Marketing With Empathy brand storytelling podcast is 1-year old! Sarah recaps her learnings, insights and yes, a blooper you don't want to miss at the very end! LEARN ABOUT BRAND STORYTELLING ACADEMY™: https://sarah-panus.mykajabi.com/brand-storytelling-academy SUBSCRIBE TO BRAND STORYTELLING NEWSLETTER: https://view.flodesk.com/pages/6161f93cc71e8685f183c63e CONNECT WITH SARAH ON SOCIAL: https://www.instagram.com/iamsarahpanus https://www.linkedin.com/in/sarahpanus/ Learn more about your ad choices. Visit megaphone.fm/adchoices

I am happy to introduce you to Sarah Panus because I feel like in a way we are kindred spirits which is coincidental because her business is named Kindred Speak, LLC. She, like me, had a dream to go into fashion. She pursued that dream farther than I ever did. Life took her in another direction (like it did for me) and after a series of jobs, she left her corporate position to launch her business. Sarah Panus has nearly 20 years of experience helping billion-dollar brands drive leading ROI through brand storytelling. She is a Minnesota mama, content strategist, podcast host of Marketing With Empathy, and owner of Kindred Speak LLC. She's on a mission to humanize brands; help content marketers reduce overwhelm/confusion; and raise money to fund child trafficking rescue missions. She spends her days working one-to-one with brand clients and is newly getting into the online course space where she'll teach you how to think like an Editorial Director and build winning brand storytelling strategies. Before starting her own consulting biz, Sarah spent the majority of her career leading content strategy on the corporate side and understands the pressure in those roles. She comes from a world managing up to $10M budgets but knows how to get scrappy too. Along the way, she figured out how to feel empowered, creative, and less overwhelmed in her roles (while driving amazing results), and wants to help others feel the same. www.kindredspeak.com What do we talk about today? Taking her own big leaps like moving to NYC sight unseen Leaving her corporate position and starting her own business What empathic branding is Our communications pet peeves Lessons learned With that, let's listen in and gear up for what's next. Where to find Sarah and other links: Website Instagram LinkedIn Pivot book by Jenny Blake Deluxe Corporation's Small Business Revolution branded video show (Emmy nomination) Brand Storytelling Academy by Sarah Panus Rescue Kids BEFORE YOU LEAVE - If you are enjoying the shows, I hope you'll subscribe, rate, review and share with your friends!   About Lisa Gerber: Lisa advises CEOs and senior-level management on how to use the power of storytelling and effective communication to influence action and bring ideas to life.   She guides companies through the digital maze of constantly changing tools to build discovery, loyalty, and ultimately help them achieve their own big leaps.   When she is not in her office, she might be out skiing or trail running. This is where she does her best creative problem-solving.   To learn more about booking Lisa for consulting, speaking or workshops, visit www.bigleapcreative.com.

Is your brand storytelling empathy-driven?There's been a growing sense of distrust among audiences toward the media. On the other hand, the trust level toward brands has been increasing. In this episode of "Community Powered Marketing," Sue is joined by Sarah Panus, Brand Storytelling Strategist, CEO and founder of Kindred Speaks and the host of her very own podcast, "Marketing with Empathy." Sarah spent 20 years on the corporate/agency side of things, running content marketing, brand storytelling, etc. for a number of very large brands. Most recently, she spent 12 years leading the content marketing team at Sleep Number, a billion dollar retailer and manufacturer of beds and bedding accessories.Through their discussion, you'll learn what empathy-driven brand storytelling is and why it's becoming a key tool for marketers.You'll discover why more and more people are feeling unheard and misunderstood, and how brands can utilize data and insights to provide content that can better serve their audiences.You'll learn how marketers and brands can accurately measure the effectiveness their storytelling efforts and use that data to improve.You'll also discover why and audience that feels heard and understood will be more willing to engage and even advocate for your brand.Join Sue and Sarah as they explore the fascinating world of empathy-driven brand storytelling and how it can help your business make more meaningful connections with your audience.Enjoy!What You'll Learn in this Show:The concept of empathy-driven brand storytelling, and why it's more important than ever for brands to connect with their audiences in a meaningful way.Why the pandemic has created a surge in the number of people who feel disconnected and misunderstood - a perfect opportunity for brands to better understand and serve their audiences.How marketers can accurately measure the effectiveness and ROI of their empathy-driven storytelling.How, when your audience feels heard and understood, engagement, retention, repeat actions and referrals increase across the board.And so much more...Resources:Sarah's Podcast - "Marketing With Empathy"Sarah's WebsiteSarah's LinkedInSarah's InstagramWebsiteTwitterLinkedIn --- Send in a voice message: https://podcasters.spotify.com/pod/show/thefutureofmktg/message

Credo Nonfiction founder Jesse Roesler swaps roles and is interviewed by Kindred Speak founder Sarah Panus for her Marketing With Empathy podcast. The two discuss why documentary filmmaking is one of the most compelling mediums in the brand storyteller's tool kit and what brands should be thinking about when creating non-fiction films.

Wondering what else you can do to better organize and plan your brand storytelling strategy? Sarah Panus shares advice and insights after extensive research/experience across content marketing roles. JOIN the Brand Storytelling Blueprint mini-course waitlist at  www.kindredspeak.com/waitlist SHOW NOTES: https://blog.kindredspeak.com/think-like-an-editor-for-your-brand-episode-21 SIGN UP FOR SARAH'S BRAND STORYTELLING NEWSLETTER: https://view.flodesk.com/pages/5f9184db1a71cda59eef778e Learn more about your ad choices. Visit megaphone.fm/adchoices

Energy Engineer, Caroline Milton from The Transformation Table, joins Sarah Panus to discuss habits to help increase your energy levels to help you thrive in your career and personal life. SHOW NOTES: https://blog.kindredspeak.com/how-to-increase-your-energy-caroline-milton-episode-20 INSTAGRAM: https://www.instagram.com/iamsarahpanus/ SIGN UP FOR SARAH'S BRAND STORYTELLING NEWSLETTER: https://view.flodesk.com/pages/5f9184db1a71cda59eef778e LEARN MORE at www.kindredspeak.com Learn more about your ad choices. Visit megaphone.fm/adchoices

What content marketing and brand storytelling trends should you be aware of in 2021?  After loads of research and personal insight, Sarah Panus shares her top 9 content marketing and brand storytelling trends for 2021. SHOW NOTES: https://blog.kindredspeak.com/2021-content-marketing-trends-brand-storytelling-trends  INSTAGRAM: https://www.instagram.com/iamsarahpanus/  LINKEDIN: https://www.linkedin.com/in/spanus/  SARAH WEBSITE: https://www.kindredspeak.com/  Learn more about your ad choices. Visit megaphone.fm/adchoices

First episode. Let's get on the same page, shall we? What is brand storytelling marketing? We'll discuss the brand storytelling definition, why I decided to create an entire podcast dedicated to brand storytelling and content marketing to help you; what my obsession with empathy is; and more about who the heck I (Sarah Panus) am. Learn more about your ad choices. Visit megaphone.fm/adchoices

How do I focus my brand storytelling strategy so work is less overwhelming? What are other brands doing? How can I be more creative? Welcome to the Marketing With Empathy podcast with content strategist, Sarah Panus. If you're a Brand Storytelling, Content Marketing or Communications pro, join Sarah and her smart brand storytelling guests as they discuss empathy-driven strategies, ideas and inspiration for brand storytelling, influencer marketing, creativity, and mindset topics to believe in yourself mor Learn more about your ad choices. Visit megaphone.fm/adchoices