Digitally Sassy

Are you caught in the content hamster wheel? As we discuss what that is all about Digitally Sassy has a big announcement for you. We will focus on how we schedule our time and what you should consider focusing on.

Free learning opportunities are all around you. In this episode, I explore how using the power of observation you can learn the business strategies that have helped to define the top influencers. I also share three of my favourite podcasts that will provide you with more resources and learning opportunities.

Time Management is increasingly becoming an old school concept being replaced by Attention Management. Learn what attention management is and how it can boost your productivity and motivation in your digital business work. Find your way to getting in the flow by focusing on managing your attention.

If you are not getting the traction you were hoping for when you are working online, having a too broad of a niche or too narrow of a niche may be the culprit. Discover the signs of having a niche that is too broad or narrow and tips on how you can fix what you have been working on to move your business forward.

Are you feeling camera shy? Know that you should be creating videos but are not comfortable? Learn some tips that will help you move forward and gain confidence in front of the camera. In this episode, I share how my recent Ten Day, One Minute, video challenge went, and give you ways you can challenge yourself to overcome your fear of the camera. We also discuss best practices and how you can get in on my next Video Challenge.

New online business often start as a side-hustle. In this episode, I provide you with eight tips on how you can start and maintain a side hustle and maintain a balanced life that doesn’t run out of control. Time is limited, so these tips will help you continue to succeed in your “regular” job and be successful in your hustle. Show notes are available at digitallysassy.com

BC Stack is an incredible opportunity for those working online. BC stack comes out once a year and is packed full of over 65 products from 65 leaders in the digital world. AND IT'S ONLY $39 FOR ALL 65 PRODUCTS! You can only purchase it during the dates June 9 - June 14. Just a few days left and then it is gone! Each of these 65 products is a full course, class, training, book or another format. None of them are "free giveaways" and a few were created just for Stack. In this episode, I reveal some of the great products in this year’s stack.

Creating effective video for social media does not have to be hard. In this episode, I share 4 of my favourite tools for making music videos, animations, and on phone editing. Most of these tools are cloud-based and are beginner friendly. I also share how you can join my Ten Day, One-minute Video Challenge. Through this challenge, you will gain skills and confidence to move your business to a new level. Being in front of a camera is hard. And really the only way to be comfortable, and natural is to practice. Through this fun challenge, you will be able to get out of your own way by playing in a safe environment. Show notes and resources mentioned are at digitallysassy.com.

In this episode, I explain the differences between duplicate content and copied content. We look at how Google views these and what steps you can do to reduce unintentional duplicate content. We discuss Syndication and scarpers and whether you need to worry about either activity. Show notes and resources are at digitallysassy.com.

As you begin to work online you will discover a whole new set of words. This jargon can add to the overwhelm as it takes extra work to understand their meaning and how a word might apply to you. In this episode, I talk about eight common words that are unique to the online business world. Whether you are blogging, selling creative arts, podcasting or other pursuits this business slang defined will help you navigate online. I will also be building out a more complete glossary at digitallysassy.com.

This episode looks at some great ways to leverage the work you have already done whether a blog post, podcast, YouTube video etc. Get the most from your efforts and generate new fresh content for a wider audience. We look at how to choose the works for repurposing, tools to create some new content and the benefits of leveraging what you have already done. Show notes and resources are at digitallysassy.com.

It doesn’t matter how big your business is, hackers don’t discriminate. With a recent hack on my website, I thought it a good time to provide an introduction to security for those working on WordPress websites. I review hacked website symptoms as well as tips on keeping your site as safe as possible. Although not glamorous it is important to protect the investment you have made in your website. Nothing is foolproof, but you can reduce your risk of having your website hacked.

These tips are not so much about productivity but more about keeping the honeymoon going with your online business. It is a marathon, not a sprint and you need to have fun and stay creative to help your e-business be sustainable over time. I share some tips that I do and also share tips from some wonderful active bloggers. Show notes and resources are at DigitallySassy.com.

If you want to stand out from the noise, truly serve your customers, and succeed online it is vital to understand the power of relationship marketing. When you focus on people rather than the algorithms, apps, tools and other tech pieces you set yourself up for success. Discover what relationship marketing is all about and how it can propel your business forward regardless if you are blogging, running an e-commerce store or offering services. It’s all about people. Show notes and resources mentioned are available at digitallysassy.com.

Learn about four do-able ideas to add gamification to your content that will help increase your engagement, build a loyal following, and have your business stand out. This episode will also look at internet Easter Eggs. Play is fundamental to our human nature. Be sure to bring some of those elements into the work you are doing online. Show notes and resources mentioned are available at digitallysassy.com.

These three tips will make your online work be Cheetah fast. Whether you are blogging, running a website, e-commerce store or other online business these tips will help you get your work done faster so you have more time for other things. Time to be fast like a Cheetah! Show notes are available at www.digitallysassy.com.

This episode will help beginners get started marketing your brand on Facebook. Facebook is an important social media channel for most businesses. This episode will provide you with tips on setting up a business page and a business group on Facebook. We will look at the differences between pages and groups as well as how to promote them. You can find Diane and Digitally Sassy on Facebook at facebook.com/digitallysassy. Show notes and resources are available at Digitallysassy.com.

Data is powerful and Google Analytics provides you with a wide range of data to make business decisions. In this episode, we explore Google Analytics and the power and type of information Google Analytics data gives you. As well I will provide you with resources to support your knowledge on the service. Make informed business decisions by having the right information (aka data) for your business.

Facebook and Instagram experienced the largest outage on record. This caused business interruption for many, loss of revenue and communication. This episode discusses our reliance on Social Media and how to protect your business from the things you can not control. Resources Mentioned: A full list of resources mentioned in this episode, along with show notes are available at digitallysassy.com.  Find Diane Online: Instagram - @digitallysassy Facebook - https://www.facebook.com/groups/digitallysassy/My Favourite WordPress Plugins Twitter - @digitallysassy Pinterest - @digitallysassy Newsletter: A weekly newsletter that gives you early access to the podcast, tips for working online and special promotions. Subscribe here: http://eepurl.com/dElmDb

With over 54,000 plugins available for WordPress it can be overwhelming to know what you need, what works and how to choose the right plugin. Learn how to pick the best plugins for your website needs and hear about my favourite go-to plugins. Plugins add extra functionality to your WordPress website and choosing the right one can save a lot of frustration. Resources Mentioned: A full list of resources mentioned in this episode, along with show notes are available at digitallysassy.com.  Find Diane Online: Instagram - @digitallysassy Facebook - https://www.facebook.com/groups/digitallysassy/ Twitter - @digitallysassy Pinterest - @digitallysassy Newsletter: A weekly newsletter that gives you early access to the podcast, tips for working online and special promotions. Subscribe here: http://eepurl.com/dElmDb

Algorithms determine who sees your social media posts. In this episode, we will explore what an algorithm is, and how you can succeed by understanding the intent behind them. You will learn the key factors behind Facebook, Instagram, Twitter and LinkedIn algorithms. As well you will learn how to work with the algorithms to strengthen your business and reach. The Digitally Sassy Podcast is released weekly on Tuesdays. Show notes and resources can be found at digitallysassy.com.

If you are starting to work with brands, offer affiliate links and participate in other collaborations it is important to understand what is expected of you. This podcast goes over the Disclosure Guidelines document for influencers produced by Canada’s Ad Standards. This document was created with consideration of other legal, regulatory organizations around the world. As such most of the content, if not all, is also relevant to those located in the US.  You will learn when, how and why of disclosure and what are the best practices. This podcast should not be taken for legal advice or interpretation of the law. Show notes and resources can be found at digitallysassy.com.

Coming up with a continual stream of fresh ideas for your audience does not have to be hard. In this episode, we look at numerous ways to build your own content idea-list and ideas for you to run with today. Whether you are blogging, running an e-commerce store, podcasting or producing video these tips will help you generate interesting content for your audience. Show notes and resources can be found at DigitallySassy.com.

Discover all the apps I love and use in my online work. In this episode I share what I use in my online work along with some great tips on saving money. These apps range from photo editing, video editing and creation, productivity tools and professional development. If you want to streamline your work flow having the right tool for the right job is very important. It also helps that these apps are easy to work with and some are plain fun to use. I invite you to join the Digitally Sassy Facebook community where you will find more resources and a lovely group of women to support your online goals. For show notes and resources mentioned visit digitallysassy.com/podcast/

This episode shares great tips that will help you be efficient in your work and allow you to have time for your friends, family and yourself. These tips are geared to help you focus and move your online business forward while remaining balanced in your life. Our time is finite. It is the one resource we all wish we would have more of, but something you do not have control over. What we can do is change how we use our time. Being efficient and working smartly is a great way to find time and that all important balance. Show notes can be found at digitallysassy.com.

Have you wanted to start a blog, build an online store, build a business online but don’t know where to start? This episode explores how selecting the right Niche (read theme or topic idea) will lead you to success, why having a niche is so important and what steps you can take today to find your calling. I invite you to join the Digitally Sassy Facebook community where you will find more resources and a lovely group of women to support your online goals. For show notes and resources mentioned visit digitallysassy.com/podcast/

Putting yourself out there can be one of the biggest fears and barriers to launching and running your online business. Do you have a fear sharing personal information, being criticized online, of not knowing enough? In this episode, we look at how those fears can benefit your business, how criticism can make you successful and what being authentic really means. And no – you don’t need to share it all online. In fact please don’t. I provide you with some strategies that will help you move forward online, and be comfortable putting yourself out there. I invite you to join the Digitally Sassy Facebook community where you will find more resources and a lovely group of women to support your online goals. For show notes and resources mentioned visit digitallysassy.com/podcast/

Good engagement on your Social media channels is key to building relationships, loyalty and trust with your audience. It is an important element of brand awareness, conversions and profits. This episode explores ways you can easily increase engagement on your profiles rather than posting content with wishful thinking. Yes, content is important, but engaging content is better. Show notes and resources are available at digitallysassy.com.

Do you feel yourself spinning? Being pulled in a number of different directions? Are you on the verge of burn-out? This episode explores how habits, systems and process can help improve both your online business and your life in general. Habits of practice will help you achieve your 2019 goals while staying balanced, happy and fulfilled.

Discover what micro-goals are and how critical they are for you to achieve your dreams. Learn how these goals help you move forward to achieve your larger goals, avoid overwhelm and celebrate more often. Micro-goals are key to achieving success. Whether you are blogging, running an e-commerce store, podcaster or another business online this episode can help you rock your year. Show notes and resources are available at digitallysassy.com.

How to monetize your online business is often a first question asked by bloggers and other content creators. In this episode, I cover what critical pieces you need before monetization begins and how best to step into gaining an income from your content creation. I cover working with brands, affiliate programs and offer many more ideas on how you can turn your hard work into a benefit for you and your audience. Show notes and resources are available at www.digitallysassy.com.

The best way to make money is to save money. When you are starting out with a new blog, an e-commerce website or other online work money to spend on apps and services can be a challenge. Bootstrapping a business takes creativity and careful allocation of your budget. In this episode, I share ten ways you can save money, find discounts and make the most of what you have invested in. With a foot set in your current reality and an eye towards your future growth, these tips will help you navigate and make the most out of your purchasing power. For show notes and resources visit Digitallysassy.com

Meet Andrea Sager, an Attorney in the US who specializes in the modern day entrepreneur. Andrea works in Copyright and Trademark law with a focus in those working online. She understands your business model and the needs of online bloggers, e-commerce and more. In this episode, Andrea explains Copyright and Trademarks, what you need to know to both protect yourself and not infringe on someone else’s rights. This is a must know information for anyone working online. Andrea is a serial entrepreneur that left a big law firm after realizing her true passion was assisting small business owners. While in law school, she started her first business, a women’s clothing boutique. After she sold her store and began her career as a lawyer, she quickly realized she wouldn’t be able to assist fellow small business owners, which is why she started Andrea Sager Law PLLC, a virtual law firm. After just 7 months in business, Andrea has quickly become the go-to IP attorney for modern-day entrepreneurs. Serving almost exclusively online entrepreneurs, Andrea brings a unique experience to the legal industry with flat fee and subscription-based services.

Writing for the web isn’t the regular writing you may have learned in school. Learn how people read differently on the web and how you can create content that will help to engage your readers and have them read more of your content. Reading on screens is a lot different than when you read a book. This episode explains the way your audience interacts with your content and how you can write and format your content for maximum engagement. Show notes and resources are available at www.digitallysassy.com.

Learn how to be ranked well on Google with nine easy steps to optimizing your website for this Search Engine. In this episode, I break down the fundamentals on how Google works and how you can best optimize your website or blog to rank well. Search Engine Optimization for Beginners will help explain and get you going on your own SEO efforts. Learn how you can help Google play matchmaker and introduce your content to customers who are looking for it. Do-able strategies for the non-technical blogger or website owner. Show notes and resources are available at digitallysassy.com

Instagram is a great social media platform for building your business and being discovered by your audience. In this episode, we look at the basics of Instagram and how to get started in this fun platform. As a special treat, I have gathered tips and advice (really nuggets of gold) from experienced bloggers, and influencers to share with you. We will look at tools to help you build your posts, how to use hashtags and more. This episode will have you rocking on Instagram in no-time. Resources are available in the show notes at digitallysassy.com.

In this episode, we explore how to put together a cohesive effective brand, how to build your brand and what goes into branding your business. Learn some great tips on creating your Brand Book and how to design your own logo. Working on a shoestring budget? Doing a bootstrap startup? You can still play and look like one of the big guys when you have a branding package that is used consistently. Show notes are available at digitallysassy.com.

Learn four important email do's and four email don'ts that will help you build a great email subscriber list.  In this episode, I cover some of the complexities of email and the best practices in managing your email subscriber lists that will increase your open rates and help you avoid being flagged as a spammer.

Whether you are just starting out, or you are moving a business online this episode shows you the process to choosing a great domain name, social media handles and hosting account. I explain how these all work together and give you tips that save you time and money. Show notes are available at digitallysassy.com

Are you new to WordPress? Have you been thinking about starting a website or blog? This episode provides an introduction to WordPress, how it works, and tips you should know before setting your site up. We also explore the difference between wordpress.com, wordpress.org, and managed WordPress hosting. Information is geared to the non-technical user and provides you with a better understanding of WordPress as you move forward in your online journey.

Developing a strategic plan for even the smallest online business or blog is a key component for being successful online. This episode will guide you through how to easily develop your own strategic plan and offers an accompanying workbook (available at digitallysassy.com . If you don’t know where you are going, you won’t know how to get there. Planning provides an important roadmap that helps you focus and prioritize your work.

Learn six key strategies to cope with those feelings of being overwhelmed or the feeling you are not qualified (impostor syndrome). Whether you are blogging, developing a website or other online business it is easy to let those feelings of overwhelm and not being qualified takeover. Don’t let them. Most of us working online have those feelings at one point or another. This episode will provide tips and strategies to calm those nagging feelings of doubt and anxiety. Show notes are at digitallysassy.com

Discover and define who your audience is by developing personas. In this first of a Foundations Series, I will lead you through the development of a persona and explain how critical this is to the work you are doing online. Knowing who you are serving online, who your audience is and how you can best meet their needs will impact all the work you do. Show notes and resources can be found at digitallysassy.com

In this episode, we explore the benefits and the challenges of blogging. What does it take to start a blog, what to expect, and how blogging can impact your website and business. Digitally Sassy supports beginner bloggers and e-business with information geared for the non-technical. For show notes and resources visit www.digitallysassy.com