Philip Smith hosts this weekly podcast on everything education marketing and student recruitment. A spin off of The EdUp Experience America's leading higher ed podcast. Philip is the CEO of Education Marketing Agency, a student growth consultant and fractional CMO, lecturer in marketing and sales and has been a consultant and advisor to countless education providers. In this podcast he meets with leaders in education marketing either working at or supporting leading education institutions to understand their strategies for success when it comes to their marketing, communications and sales.
Philip and Roland discuss Roland's career, Sofia University, how to make your university stand out, changes in the higher education sector and much more!
On this episode Philip is joined by Jeff Harmon, Chief Marketing & Communications Officer at Southern Illinois University, Carbondale. They talked about Jeff's career, Southern Illinois University, HigherEd marketing strategies, increased competition in the HigherEd sector, getting branding right, using data to make better decisions and the future of higher education and much more!
On this episode of the EdUp Marcomm Podcast Philip is joined by Nick Cuthbert, Director of Insight at The PIE. They discussed Nick's career in education, The PIE, highered marketing, the enrollment cliff, international education, the public and private sectors, politics impact on education and much more!
On this episode Philip is joined by two of the Co-Founders of Proof of Knowledge. They talked about why they decided to get into education, the main problem POK is trying to solve, the benefits of POK for digital certification, why micro credentials are important and much more!
On this episode Philip talks with Heidi Robbe about her career, what makes Prescott College different, faculty having personal brands, improving transparency and trust with students, the future of highered marketing, enrollment growth and much more!
Philip and Lindsey talk about Lindsey's career, Maricopa Community Colleges, accessible education for students, how to market to students correctly, 2 year degrees, better enrollment growth and much more!
On this episode Philip is joined by Joy McClure, Chief Admissions Officer at Tricoci University of Beauty Culture. They discussed Joy's role as Chief Admissions Officer, about Tricoci University, providing students with better opportunities, the changing higher education space, successful enrollment growth and much more!
On this episode Philip is joined by Bradford Sims, President of Capitol Technology University. They discussed Bradford's role as president, about Capitol Technology University and how it's different, providing guarantees of outcomes and securities for students, the changing landscape of higher education and much more!
On this episode Philip has Fiona Morrison on, Head of Marketing & Brand Development at the University of Aberdeen. Philip and Fiona talked about Fiona's career, her current role, the University of Aberdeen, her thoughts on the higher education sector, the importance of data, macro factors impacting highered and much more!
On this episode Philip is joined by Jennifer Horton, Marketing Director at William Woods University. Philip and Jennifer spoke about Jennifer's career, her experiences as marketing director, William Woods University, the importance of enrollment marketing, students needs from highered, scholarships, helping students get hands on experience and much more!
On this episode Philip is joined by Adam Stoltz, Director of Enrollment Marketing at the University of Idaho. They discussed Adam's career in highered, student's priorities and needs, his advice for enrollment growth, the University of Idaho, the future of higher education, the enrollment cliff and more!
On this episode Philip is joined by Jovitha Franklin, Director of Marketing & Communications at Tseng College at California State University Northridge. They discuss the highly competitive higher ed sector in California, Jovitha's advice for truly effective higher ed marketing, getting enrollment growth right and much more!
On this episode Philip is joined by Jeff Selingo, bestselling author, strategic advisor, college admissions and early career expert and Co-host, FutureU Podcast. Philip and Jeff discussed the focus of Jeff's work, his role as special advisor to the president at Arizona State University, his upcoming book, his huge success on LinkedIn, his podcast FutureU and more.
On this episode Philip was joined by one of the leading branding experts Allen Adamson. Allen is the co-founder of Metaforce, author of "Seeing The How" and Brand Expert-in-Residence at the Berkley Center for Entrepreneurship at NYU Stern. They discussed the modern challenges companies are facing when it comes to branding, what great branding looks like, how universities and colleges can create successful brands and branding strategies and much more.
Philip and Suzan discussed Suzan's career in highered, Viv Higher Education, the benefit of fractional CMOs in highered, the future of the highered sector, highered marketing strategies that work and much more!
On this episode Philip is joined by Jaime Hunt, VP for University Communications and CMO at Old Dominion University. Philip and Jaime talked about Jaime's career in higher education, the strategies that work for higher ed, Jaime's role at Old Dominion University, the future of higher ed marketing and more.
On this episode of the podcast Philip chatted with Carrie Phillips, Chief Communications and Marketing Officer at University of Arkansas at Little Rock. They talked about Carrie's thoughts on higher ed marketing, the enrollment cliff, the use of AI, removing financials barriers for students, marketing providing great experiences for students and more.
On this episode Philip goes back to how the podcast started, sharing strategies and insights into enrollment growth and better marketing for universities and colleges. Philip looks at what is the enrollment cliff and the strategies that can be implemented to offset and lessen it's impact. Including optimising the internal marketing and sales strategies, being more global, create international partners, move online and attract new types of learners with new courses.
On this episode Philip is joined by David Cohen, marketing director at Interactive College of Technology. For more than 35 years, ICT has helped over 150,000 students train for a variety of career fields. On the podcast Philip and David talked about David's career, his role as marketing director, ICT's marketing, their 2 year degrees, how they help students and much more.
This week's guest is Kristin Laudenslager, Director of Marketing & Communications at Cedar Crest College. Philip and Kristin discussed Kristin's career in education, the challenges of rebranding and staff turnover, if AI will be a positive or negative for the Higher Ed sector and much more.
On this episode Philip and Denise discuss Des Moines Universities marketing strategies, the changing landscape of the higher education sector, the impact of external factors on enrollment numbers and much more.
On this episode Philip is joined by Kathleen Mabley, Chief Marketing and Communications Officer of Moody College of Communication. Moody College of Communication is part of The University of Texas at Austin. Kathleen and Philip discussed Kathleen's role, Moody College, the marketing strategies Kathleen uses, effective higher education marketing, the future of highered, the upcoming enrollment cliff and more.
Philip and Tim dive into marketing strategies at University of Colorado Boulder on this week's episode of the podcast. They also discuss storytelling in highered marketing, finding your universities authentic voice, setting the right expectations for students and more.
The first episode of Season 2 features a great conversation between Philip and Volodymyr, Co-Founder of Studentspeak. Studentspeak is helping universities around the world get more enrollments and better student retention using enhanced psychometric profiling. The goal of their solution is to help prospective students with their course choice and increase the universities' sales. They talked about the Studentspeak solution, how universities can improve their lead capturing and have a focus seeing leads as people not just emails and phone numbers.
On the episode Philip and Brandy discuss Lone Star College, Brandy's career in education, the move to online learning in higher education, the use of data, integrating the college as a part of the community, understanding the student experience, using nudge campaigns and much more.
On this episode Philip speaks with Stefanie Niles President of Cottey College on her experience in higher education, the challenges of being President of Cottey College, how the higher education sector is rapidly changing and much more!
On this episode Philip was joined by the President & CEO of Tarleton State University, Dr. James L. Hurley. Established in 1899 Tarleton State University has a long history of excellence. Tarleton State University is a public research university and is a founding member of the Texas A&M University System. The university is home to thousands of students with over 15,000 students enrolled in the fall of 2022. Philip and James discussed Tarleton State University, Dr. Hurleys work as President, the current state of the higher education sector and more.
On this episode Philip and Kay discuss the School of International Service's marketing and communications strategies. They discuss the right type of content and messaging that delivers the correct impression upon prospective students. The changes happening and are yet to occur in the education sector and in higher ed marketing. And also how to differentiate your university from other's so the universities unique value is clear.
On this episode Steven and Philip talked about HigherEd marketing strategies and the changing landscape of the sector. Steven has huge experience in this area and shared really invaluable insights. We also discussed data protection, an area in which Steven is a leading voice and has authored a book on the subject called "Data Protection for Marketers".
On this episode Philip and Tim talk about the importance of branding in higher education. How often should universities refresh their branding? What is the importance of your brand to your marketing and enrolment efforts? Tim shares his over 34 years of expertise in this area.
On this episode Philip is joined by Christian Rebernik, Co-Founder & CEO of Tomorrow University. Tomorrow University of Applied Sciences is a fully-accredited, remote-first institution that allows learners to build the 21st-century skills needed in sustainability, entrepreneurship, and technology through a revolutionary approach to education. Christian and his team are working towards building a community of empowered and connected individuals who will create a brighter, more sustainable future. On the podcast we discuss that mission and how Tomorrow University is changing the education landscape.
On this episode Philip is joined by President David Sanders of Malcolm X College of City Colleges of Chicago. They talked about President Sanders experience growing and leading the college, the current landscape of the education sector and much more!
On this episode Chris González of Utah Valley University talks about his experiences and insights in higher education. This episode explores the opportunities and strategies within higher ed marketing as well as the challenges. What does the future of higher education look like? Chris and Philip share their thoughts.
On this episode Philip and Dr. Abraham discuss the secrets behind the success of S P Jain School of Global Management and the insights Dr. Abraham has learned from his extensive experience in the field.
Philip and Ken had an in-depth conversation around DMI and what makes an education institution successful. This episode is full of insights and strategies for how to grow an education institution to reach huge heights as Ken and his team have done with the Digital Marketing Institute.
On this episode Maria Potepalova, Director of Marketing at North Carolina State Poole College of Management shares her experiences and thoughts on marketing in the higher ed space. Maria shared what her role consists of and insights she's gained from her experience in this challenging role and her career in education.
This week Philip has Gene Kamenez, CEO of Uxcel on the podcast. Uxcel is home to more than 200k people learning UX Design. Their learning platform is online, engaging and allows people to learn through bite sized lessons and exercises. Gene talked about the Uxcel journey and the insights he's gotten from building Uxcel from Instagram posts to the massive learning platform it is today.
On this episode Philip sits down with Adam Dornbusch, Founder & CEO of Entribe. Entribe is the CRM platform for user generated content. EnTribe is helping clients like Google, Discovery Channel, Circle K and leading univerisities engage their communities and create more authentic brand focused photos and videos. On the episode we discussed how universities and colleges can improve their content strategy, use user generated content, streamline their content distribution and much more!
This week Philip had William Hannay CEO of Knowadays on the pocdast talking about his experiences building up this exciting e-learning provider. Knowadays is on a mission to help people develop professional skills by providing cost-effective, comprehensive online learning. They have a unique focus on getting their students into work with their work guarantee.
On this episode Philip speaks with Russell Brooks, CEO of Heriot-Watt Online part of Heriot-Watt University. Heriot-Watt University was established over 200 years ago and has enrolled tens of thousands of students in its long history. On the podcast Philip and Russell discuss some of the key ways in which the university has continued its success and what the future holds for the university and the education sector as a whole.
On this episode Philip sat down with Brian Piper of University of Rochester. Brian is a real content expert and has brought this expertise to the higher ed sector. Brian is the co-author of Epic Content Marketing and contributing author of The Most Amazing Marketing Book Ever. On the podcast Brian shared some brilliant insights into content, communications and marketing.
On this episode, Philip spoke with Aoife Dunne, COO of Velocity Growth previously known as Growth University. Aoife and Philip spoke about a range of topics with lots of insights into being authentic, perfecting your business model, having a good sales process in place and what the future of the education sector will look like.
On this episode, Philips's guest is Rustam Irani, Founder and Principal Consultant of RGI Consulting. Rustam has over 15 years of higher education marketing experience and has led teams for regional, national and global colleges and universities. On the podcast, Rustam shares many great insights into making your university stand out from the crowd in an increasingly competitive market.
On this episode, Philip sits down with Dean Renphrey Marketing Director of Eteach who has a long career in marketing in the education sector. They spoke about many impactful topics, including revealing insights into effective marketing and sales for education institutions.
On this episode Philip speaks with Viviana Rojas, Founder & CEO of DigitalMente. Viviana is a social entrepreneur on a mission to transform HigherEd. On this episode they talk about the importance of good communication strategies in HigherEd and key areas of much needed improvement.
On this episode Philip speaks with Kyle Campbell, Founder of Education Marketer and consultant, speaker and higher education marketing strategist. They talk about the huge need of quality and relevant content from universities and education institutions to drive engagement and student recruitment. They dive into some common content mistakes being made and how in the future content creation will change.
On this episode Philip speaks with Erin Stine from Motimatic. Motimatic is helping over 175 colleges to improve their student recruitment and marketing efforts. Through ground breaking and highly engaging digital ads designed to drive outcomes from students. They have a pay only for results model taking the risk away from colleges working with them. Philip and Erin discuss how to market effectively to students, making it easier for students to apply and much more.
On this episode Philip speaks with Herbert Gerzer, Founder & CEO of LURN MEDIA, a creative and performance ad agency delivering incredible results for education institutions. They speak about the importance of stunning creatives to capture students attention and how to make international marketing effective. As well as exciting opportunities for education institutions on TikTok and using UGC creatives for their ads.
On this episode Philip interviews Philip Meagher, CEO of Learnsignal. Learnsignal is a leading provider of corporate training solutions, specialising in continuous professional development (CPD) courses and professional accountancy qualifications such as ACCA, CIMA, and AAT. Find out why over 30,000 students have chosen Learnsignal in this interview as CEO Philip Meagher discusses their success and shares his expertise.
On this episode Philip analyses a course ad and the course landing page for NextMBA Marketing Director Course. Analysing good aspects and improvements that you can take away to generate new ideas for your education institution.
On this episode Philip talks about the importance of having course information transparent and clear to improve lead quality, get more applications and get more students.
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