Podcasts about chief marketing communications officer

What happens when a star chemical engineering student from India becomes one of the world's most lauded marketers? In this episode of The Courageous Podcast, Raja Rajamannar reveals how a serendipitous moment shifted him from scientific problem-solver to “accidental marketer,” igniting a diverse career that has spanned financial services, consumer-packaged goods, and healthcare at powerhouses including Unilever, Citigroup, Anthem, and Mastercard. Raja currently serves as Mastercard's Chief Marketing & Communications Officer and Founding President of its healthcare business. His accolades include Global Marketer of the Year by the World Federation of Advertisers, top 5 “World's Most Influential CMOs” by Forbes, top 10 “World's Most Innovative CMOs” by Business Insider, and induction into The Advertising Hall of Fame. Raja is also a Wall Street Journal-bestselling author, known for his book “Quantum Marketing: Mastering the New Marketing Mindset for Tomorrow's Consumers”.

Kansas BHA board members Marshal Loftus, Chad Woods, & Kurt Ratzlaff sit down today to discuss Pheasants Forever/Quail Forever and the upcoming Pheasant Fest Event in Kansas City with Bob St. Pierre.  Bob is the Chief Marketing & Communications Officer for PF/QF. We hope to see you at Pheasant Fest!   Pheasant Fest 2025- Kansas City Pheasants Forever/Quail Forever

Everyone loves getting the insider view.It's like getting let in on a secret. There's an exclusivity to it that's all too appealing. So why not lure your audience in with the chance to be a fly on the wall in your story?That's one of the things we're talking about today with the help of our special guest, Chief Marketing & Communications Officer at CSG, David Pendery. Together, we're taking marketing lessons from The West Wing including pitting two characters against each other with opposing views, going for the walk-and-talk, and much more.About our guest, David PenderyDavid Pendery is an award-winning creative, business-focused enterprise marketing & communications leader with extensive experience building brands and businesses, connecting stakeholder needs to company solutions and driving impactful results for 10-figure and Fortune 500 B2B and B2C organizations. He has more than 20 years of experience elevating the visibility, media sophistication and global internal and external interactions of diverse national and international public and private organizations in a wide variety of industries, representing some of the most well-known B2B and B2C brands.What B2B Companies Can Learn From The West Wing:Give the fly-on-the-wall insider view. Let your audience in on the inside scoop of your story. David says in The West Wing, “ It was like you were a fly on the wall in these super secret conversations, right? The way it was written, I think is what was so successful about it.  You just felt like you were the secret observer and it drew people in.” And Ian adds that “ fly on the wall content is crazy valuable.  You feel like you are intruding on a conversation that you are not invited to. And like, that's incredibly cool for the audience.”Pit two characters against each other with opposing views. It's an easy formula for a compelling plot, it's repeatable, and it works every time. Plus you have one of the greatest writers - Aaron Sorkin - using it in his content. Ian says, “ The way that Sorkin wrote the show, is The West Wing happens in the west wing of the White House. So he would repeatedly say to his staff, ‘Our show is at its best when it's one of our characters that we love, they're disagreeing with another character that we love, and they are on either side of something. And it is happening in the West Wing.'”Go for the walk-and-talk. In The West Wing, a character is often walking down the hallway and other staffers are coming up and updating them or giving them important information on the way. The movement gives the information immediacy and importance. Which are great attributes to lend your content. Ian says, “ I think it's an interesting thing to put your CEO or executive or whoever it is - your persona - and it's a really good way to get video content, right? It's like having them walking and having other people come up to them and jump in and do this. You never see that in B2B, never. You never see that. And it's funny. It's pretty cool.”Quotes*”The biggest thing is you've got to establish some credibility with the stakeholders. So I think it's not really something you're going to be able to come in and do on day one, but if you can prove some value, if you can deliver on the results that you've been tasked with delivering, you'll build up this credibility bank and your stakeholders will let you push the envelope a little bit more.  That credibility allows you to be a little bit more experimental, a little bit more agile, and not get too hung up when things don't always work exactly the way you had hoped.”*”Have your A players up front, make sure you've got the right people surrounding you. Having the right people in the right seats on the bus, so to speak, I think is super important because you wouldn't have that same sort of beautiful orchestration that you saw with The West Wing if it wasn't for the right blend of talents and personalities and experiences in all the right seats.”*”Well, so much B2B marketing is so perfectly staged, right? You've got the perfect talking head and everything's polished and overproduced. You've got the perfect soundtrack and the perfect graphics and everything else. And I think sometimes just getting something a little bit more raw like that walk-and-talk kind of gives you that. It's a little unfiltered. It doesn't have to be perfect. It doesn't have to be the 15th take to get the talking points just right. It's just a real, authentic kind of moment that I think is a lot more endearing. And people are much more interested in something that isn't perfect, cause it's more relatable.”Time Stamps[0:55] Meet David Pendery, Chief Marketing & Communications Officer at CSG[1:41] Why the West Wing?[4:00] The Origins of the West Wing[11:52] Marketing Lessons from the West Wing[26:24] Embracing Raw and Authentic B2B Marketing[26:59] The Importance of Creativity in Marketing[28:36] Understanding Customer Needs Through Direct Conversations[30:57] Timing and Flexibility in B2B Marketing[37:59] The Role of Personal Branding in Company Success[43:54] Investing in Content and Brand Strategy[47:03] Exciting Trends and Future Plans[48:00] Final Thoughts and Advice for CMOsLinksConnect with David on LinkedInLearn more about CSGAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Senior Producer). Remarkable was produced this week by Meredith Gooderham, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise.

Host Jaime Hunt reconnects with Bryce Hoffman live from AMA to explore his remarkable career evolution. From an unexpected layoff to his newly appointed role as Vice President and Chief Marketing Communications Officer at Worcester Polytechnic Institute (WPI), Bryce shares insights on resilience, professional growth, and building meaningful connections in the higher ed marketing world.Bryce Hoffman's journey from career uncertainty to becoming a higher ed CMO is a testament to perseverance and adaptability. In this episode, Bryce reflects on the challenges of navigating setbacks, the value of leveraging your network, and the importance of embracing new opportunities with humility and confidence. His story offers actionable advice for aspiring CMOs and professionals facing similar crossroads.Key TakeawaysGrowth Through Setbacks: Career setbacks can be opportunities for immense personal and professional growth.Intentional Networking: Building and maintaining strong professional relationships can open doors and provide critical support during transitions.Focus on Learning: Embrace new challenges by breaking them into manageable steps and being open to learning from others.Authentic Leadership: Be transparent about your strengths and limitations in interviews and on the job to build trust and credibility.Navigating the CMO Search: Maintain stamina and composure during rigorous interview processes by preparing thoughtfully and leaning on your network.Resilience Through Setbacks Bryce shares how an unexpected layoff forced him to reevaluate his career and ultimately led to professional growth. He emphasizes the importance of reframing challenges as opportunities, noting, “When you're at the bottom of a mountain, focus on the next 10 feet instead of the whole climb.”The Value of Networking One of Bryce's key strategies during his career transition was tapping into his professional network. From past supervisors to peers in the industry, he found support and mentorship that helped him navigate the job search process and prepare for his new role.Becoming a Higher Ed CMO Bryce describes his excitement about joining WPI, a uniquely positioned institution with a strong STEM focus and global learning initiatives. He highlights his strategy for the first 90 days: listening, learning, and collaborating to make thoughtful, context-driven decisions that align with the university's mission.Advice for Aspiring CMOs For those looking to step into senior leadership roles, Bryce advises diversifying your skillset, taking on challenging projects, and remaining a lifelong learner. He stresses the importance of being authentic during interviews and relying on the expertise of your team once in the role.Bryce Hoffman's journey underscores that setbacks are often stepping stones to something greater. His story offers a powerful reminder that resilience, intentional networking, and a commitment to learning can lead to incredible opportunities. Whether you're an aspiring CMO or navigating your own career pivot, Bryce's insights provide a roadmap for success. - - - -Connect With Our Host:Jaime Hunthttps://www.linkedin.com/in/jaimehunt/https://twitter.com/JaimeHuntIMCAbout The Enrollify Podcast Network:Confessions of a Higher Ed CMO is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too! Some of our favorites include Talking Tactics and Higher Ed Pulse. Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.Attend the 2025 Engage Summit! The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register

Kimberly Cohn, the Chief Marketing Communications Officer for Easterseals of Southern California and Andy Arias, a national policy expert for marginalized communities, join Hal to discuss Disability Pride Month.

On this episode Philip is joined by Jeff Harmon, Chief Marketing & Communications Officer at Southern Illinois University, Carbondale. They talked about Jeff's career, Southern Illinois University, HigherEd marketing strategies, increased competition in the HigherEd sector, getting branding right, using data to make better decisions and the future of higher education and much more!

Today Jenny is bringing you the inside scoop from the Becker's HIT + DH + RCM Conference with a little help from Hedy and Hopp's own Shelby Auer. Shelby discusses her experience at the conference, where they explored a wide range of healthcare topics, from digital health to IT, revenue cycle, and the patient experience. The conference featured diverse perspectives, including providers, highlighting the importance of cross-functional collaboration. She and Jenny dig into the themes of knowing patients as consumers, the role of AI in healthcare, and setting a solid marketing foundation. Speakers at the conference emphasized the need for convenience in healthcare and shared innovative approaches to patient care and referrals. Shelby rates her experience based on the thought-provoking content and valuable insights that were presented. Connect with Jenny: https://www.linkedin.com/in/jennybristow/  Upcoming Healthcare Marketing Privacy Events: HIPAA, FTC & State Laws: What healthcare marketers need to know NOW! In-Person Event: Tues, 10/24 | 9-11am | St. Louis, MO >> Register Now! Live Webinar: Wed, 10/25 | 9-11am | Online >> Register Now Connect with Jenny: https://www.linkedin.com/in/jennybristow/  Connect with Shelby: https://www.linkedin.com/in/shelby-wanne/ Connect with our favorite Becker's HIT + DH + RCM speakers: Donna Roach, Chief Information Officer, University of Utah Healthhttps://www.linkedin.com/in/donnamroach/  Tara Nooteboom, Head of Consumer Digital Strategy, UCI Healthhttps://www.linkedin.com/in/tarajnooteboom/  Brian Deffa, Chief Marketing Officer, LifeBridge Healthhttps://www.linkedin.com/in/brian-deffaa-3330974/  Jason Szczuka, Chief Digital Officer, Bon Secours Mercy Healthhttps://www.linkedin.com/in/jasonszczuka/  Bob Poznanovich, Chief Growth Officer, Hazelden Betty Fordhttps://www.linkedin.com/in/poznanovich/  Jackie Effenson, Director of Digital Marketing, Houston Methodisthttps://www.linkedin.com/in/jackie-effenson-121090a/  Ken Chaplin, System Chief Marketing Officer, City of Hopehttps://www.linkedin.com/in/kenchaplin/  Christina Deidesheimer, Chief Marketing Communications Officer, Beebe Healthcarehttps://www.linkedin.com/in/christinadeidesheimer/  James Watson, Senior Director of Marketing, St. Luke's Health Systemhttps://www.linkedin.com/in/james-watson-885b8a6/  Kristina Dover, Chief Marketing Officer, Mercyhttps://www.linkedin.com/in/kristina-dover/ 

Edited highlights of our full conversation. Here's a question. How fast are you going? This week's guest is Andréa Mallard. She's the Chief Marketing & Communications Officer of Pinterest. I interviewed Andréa at Cannes, in the lobby of the Majestic Hotel. Her energy struck me, the moment she arrived. Her perspectives about her life and her leadership have stayed with me, long after we said goodbye. Leadership is a forcing function for the forces of physics. Which direction are you going and how fast are you moving are determined entirely by the leader. Those two factors are affected directly and acutely by the leaders' willingness to challenge the status quo. To take off the handbrake that the unasked question leaves in place. There are some leaders for whom disruption is the fuel that gets them up in the morning. But for many, the fear of confrontation provides a natural suppression of the instinct to ask the difficult questions. That fear helps them ignore the rising temperature of the water that they and their company are sitting in. And when the future suddenly arrives, and stares us in the face, we find that all those unasked questions, all those moments when we avoided the hard conversation, suddenly come with a heavy cost. Or worse. Leadership asks that we overcome our fears in order to help others with theirs. It asks us to be status quo shakers and rule breakers. It asks us to search for the invisible anchors on our businesses and release them so we can meet the future - on our terms. I heard - or perhaps dreamt - a quote the other day. In any case, I can't find it on Google so maybe this is an original thought. Either way, it strikes me as true. You may not be interested in the future. But the future is interested in you. Ask the questions you didn't ask yesterday. Feel the temperature of the water around you. Meet the future on your terms. As fast as you can.

Edited highlights of our full conversation. Here's a question. How fast are you going? This week's guest is Andréa Mallard. She's the Chief Marketing & Communications Officer of Pinterest. I interviewed Andréa at Cannes, in the lobby of the Majestic Hotel. Her energy struck me, the moment she arrived. Her perspectives about her life and her leadership have stayed with me, long after we said goodbye. Leadership is a forcing function for the forces of physics. Which direction are you going and how fast are you moving are determined entirely by the leader. Those two factors are affected directly and acutely by the leaders' willingness to challenge the status quo. To take off the handbrake that the unasked question leaves in place. There are some leaders for whom disruption is the fuel that gets them up in the morning. But for many, the fear of confrontation provides a natural suppression of the instinct to ask the difficult questions. That fear helps them ignore the rising temperature of the water that they and their company are sitting in. And when the future suddenly arrives, and stares us in the face, we find that all those unasked questions, all those moments when we avoided the hard conversation, suddenly come with a heavy cost. Or worse. Leadership asks that we overcome our fears in order to help others with theirs. It asks us to be status quo shakers and rule breakers. It asks us to search for the invisible anchors on our businesses and release them so we can meet the future - on our terms. I heard - or perhaps dreamt - a quote the other day. In any case, I can't find it on Google so maybe this is an original thought. Either way, it strikes me as true. You may not be interested in the future. But the future is interested in you. Ask the questions you didn't ask yesterday. Feel the temperature of the water around you. Meet the future on your terms. As fast as you can.

Here's a question. How fast are you going? This week's guest is Andréa Mallard. She's the Chief Marketing & Communications Officer of Pinterest. I interviewed Andréa at Cannes, in the lobby of the Majestic Hotel. Her energy struck me, the moment she arrived. Her perspectives about her life and her leadership have stayed with me, long after we said goodbye. Leadership is a forcing function for the forces of physics. Which direction are you going and how fast are you moving are determined entirely by the leader. Those two factors are affected directly and acutely by the leaders' willingness to challenge the status quo. To take off the handbrake that the unasked question leaves in place. There are some leaders for whom disruption is the fuel that gets them up in the morning. But for many, the fear of confrontation provides a natural suppression of the instinct to ask the difficult questions. That fear helps them ignore the rising temperature of the water that they and their company are sitting in. And when the future suddenly arrives, and stares us in the face, we find that all those unasked questions, all those moments when we avoided the hard conversation, suddenly come with a heavy cost. Or worse. Leadership asks that we overcome our fears in order to help others with theirs. It asks us to be status quo shakers and rule breakers. It asks us to search for the invisible anchors on our businesses and release them so we can meet the future - on our terms. I heard - or perhaps dreamt - a quote the other day. In any case, I can't find it on Google so maybe this is an original thought. Either way, it strikes me as true. You may not be interested in the future. But the future is interested in you. Ask the questions you didn't ask yesterday. Feel the temperature of the water around you. Meet the future on your terms. As fast as you can.

Also, hear why you should be happy when customers complain and provide feedback. Plus, we discuss removing friction from travel experiences, setting goals beyond recovery, WiFI on planes, and artificial intelligence talking to artificial intelligence. Tim Mapes is Delta Airline's Senior VP and Chief Marketing & Communications Officer, and is on Brand USA's Board of Directors.

Welcome to the What's Next! podcast with Tiffani Bova.       This week I am thrilled to be bring back an insightful conversation I had with Raja Rajamannar! For this special episode, I'm sharing my February, 12th LinkedIn Live chat with the Chief Marketing & Communications Officer for Mastercard, and President of the company's healthcare business.     Raja joined Mastercard in 2013, bringing with him more than 25 years of experience as a global executive, managing large P&Ls and driving business transformation across multiple industries and geographies. Raja served as Chief Transformation Officer of the health insurance firm Anthem (formerly WellPoint). He helped craft the company's new business direction and strategy, managed its $11 billion Medicare Advantage business, and led large M&A initiatives for the company. Prior to that, he also served as Chief Innovation & Marketing Officer and Chief Executive of International Operations at Humana. Raja is consistently recognized globally as a highly innovative and transformational leader with a deep expertise in Marketing, Data, and Digital technologies. Some of his recent accolades include: Global Marketer of the Year award by the World Federation of Advertisers, top 5 “World's Most Influential CMOs” by Forbes, top 10 “World's Most Innovative CMOs” by Business Insider, and inductee to The CMO Club Hall of Fame. He has also been recognized as one of AdWeek's most tech-savvy CMOs. He recently assumed the honorary role of President of the World Federation of Advertisers. Raja has also been recognized by ANA Educational Foundation as the Marketer of the Year in 2019.  ​​​  THIS EPISODE IS PERFECT FOR… anyone developing a career in marketing, anyone seeking to understand how rapidly marketing is evolving, and anyone wanting to know how to get ready for this dramatic shift.    TODAY'S MAIN MESSAGE… Raja shares his own journey as well as his insight on how technology has continually evolved in the last several decades and how marketing has had to change with it, evolving through four significant stages. What happens next in the fifth stage, or Fifth Paradigm as he puts it, will not be an evolution, but a revolution. Almost everything about how marketing is done today, including the very notion of a brand itself, will require a complete re-imagination. Raja shares the forward-thinking ways all businesses must rethink their entire marketing landscape to remain relevant and be successful.    ​​WHAT  I  LOVE  MOST… Raja's assertion that trust will be one of the biggest differentiators between brands, and that the key to trust will be to demonstrate your purpose and belief in it, and then boldly and consistently act with purpose to earn that trust!​    Running time: 33:47      Subscribe on iTunes   Find Tiffani on Social: ​  Facebook   Twitter   LinkedIn   Instagram      Find Raja Online:   LinkedIn   Twitter  Instagram     Raja's Book: Quantum Marketing       

In this episode of B2B Marketing: The Provocative Truth, Benedict speaks to Rosie Guest to discuss how to build and scale a marketing department in a business that traditionally doesn't understand the value of marketing.Marketing brings so much more to a business than making a brand seem “sexy”. But it can be difficult to establish marketing as a truly strategic business partner when the business doesn't fully value what marketing is capable of. What can be done to break from this? How can marketing build and grow into a driving force in the business despite the obstacles?Rosie Guest has been the Chief Marketing & Communications Officer at Apex Group for almost two years, but she has held senior marketing positions at Apex Group such as Global Head of Marketing and Global Marketing Director for the last eight years. Prior to joining Apex Group, Rosie worked as a Business Development Manager at Baronsmead Partners LLP, and she held several roles at KYOCERA Document Solutions UK. Rosie won the “Disrupter of the Year” award at the 2020 Women in Finance Awards, and she is extremely proud of and passionate about driving diversity and gender equality in the workplace.You can find Rosie Guest on Linkedin.You can watch full video versions of the podcast on our YouTube channel.Ready to provoke the truth? Get in touch at alan-agency.com. Hosted on Acast. See acast.com/privacy for more information.

Mark Spaetzel, Avon Lake City Council Representative and Chair of the Building & Utilities Committee, and Dave Jankowski, Chief Marketing & Communications Officer of Northeast Ohio Public Energy Council (NOPEC), talk about recent cost increases in electricity. Upcoming events happening in Avon Lake: Monday, September 5: City Buildings Closed - No Trash Pick-Up (Pick-up delayed 1 day rest of the week)- No City Council Meeting Tuesday, September 6, 7:00 PM: Rescheduled Collective Committee Meeting Wednesday, September 7, 9:00 AM: Boo by the Woods Resident Wristband Sales Begin Wednesday, September 7, 7:00 PM: Kiwanis Club Meeting at the Avon Lake Public Library Friday, September 9, 7:00 PM: Avon Lake vs. Avon SOUPer Bowl Food Drive at Avon Lake Memorial Stadium Saturday, September 10, 10:00 AM: Fall Fishing Derby at Walker Road Park Saturday, September 10, 11:00 AM: Love-A-Stray Big Splash Dog Swim at the Ellen Trivanovich Aquatic Center Thursday, September 15, 11:00 AM: Vision Concerns Support Group meeting at The Old Firehouse Community Center Friday, September 16, 4:30 PM: Deadline to register for the Engineering Technical Aide 1 Civil Service Examination For more information about these and future events/meetings, please visit www.AvonLake.org/Events

Hey everyone and welcome to the Building Geniuses Podcast where we talk to geniuses throughout the commercial real estate and building automation industries asking them how they've gotten where they are, who's walked alongside them, and how they're helping others along the way. This is Episode 3 of our Season 1. In today's episode, we're speaking with Mark Petock, Chief Marketing & Communications Officer at Lynxspring.

In this episode, Lisa is joined by Justin Skerbertz, ,Chief Marketing & Communications Officer at Parkland Healthcare.    In this episode:   Justin's career history, creating connections around the customer experience with outreach to over 10,000 seniors.    Adopting the patient's perspective; why hospitals must listen to their stories, versus assume them.   How setting expectations helps to better manage the patient experience.   The mobile app that addressed the social isolation issues during pregnancy in one community.   Three ways to assess the impact of a successful campaign.  Making a business case for investment in social determinants of health (SDOH).   Why video games and healthcare are more closely aligned than we imagine.     Connect with Lisa: 

Featured in Dallas' Regional Chamber Magazine, D Magazine and Passport Magazine as THE Dallas arts and non-profit Enthusiast and LGBTQ Advocate, Brad Pritchett is a Tony Award-wining marketing and communications executive and community activist. Brad is the Chief Marketing & Communications Officer in the Dallas Art District, where he oversees all marketing, PR, advertising and earned revenue strategies for the Museum. With 20 years of marketing, communications and brand equity experience, he is a hands-on strategist with a proven ability to streamline business operations and increase efficiencies to enhance internal/external communications, brand relevance and increased revenue. Brad has an award-winning track record of defining and directing integrated and multifaceted marketing and public relations campaigns with a focus on advertising, public relations, digital and traditional marketing, event execution and strategic leadership. Brad led the marcom efforts for Dallas Theater Center and the American Heart Association prior to his current role. He has professionally entertained audiences all over the world singing, acting and dancing for Disney, Six Flags, Radisson Cruise Lines, The Mandalay Bay in Las Vegas and theaters throughout Branson, Missouri. Brad has also hosted and emceed countless high-profile charity events all over the country and was the face of Dallas Voice Television – DVTV. He has also worked as an Arts Host and Contributor for WFAA Channel 8, On-Air Media and hosted his own LGBTQ podcast, the good, the Brad & the ugly, on Yea Network. He was recently featured in Culture Map as one of their top 5 fashion influencers for the Style Maker Awards and is one of the faces of Express for Men and the Dallas Mavericks. In his spare time, Brad is actively involved in the community serving on the Advisory Board and former chairman of Black Tie Dinner Board of Directors, the nation's largest LGBTQ charity event of its kind and sits on several Steering and Host Committees for the North Texas LGBTQ community. Brad's journey is copiloted by his husband, David Chadd, and their three rescue fur babies: Charlie, Chester and Chase. 

This week's guest is Raja Rajamannar. He's the Chief Marketing & Communications Officer for Mastercard and is also President of the company's healthcare business. His list of accomplishments is long and significant. He was recognized as the Global Marketer of the Year by the World Federation of Advertisers, was named one of the Top 5 “World's Most Influential CMOs” by Forbes, one of the Top 10 “World's Most Innovative CMOs” by Business Insider, and has been inducted into The CMO Club Hall of Fame. He has also been recognized as one of AdWeek's most tech-savvy CMOs. How do you live your life well? That question is at the very heart of the upheaval of the employer - employee relationship. Whether we come to call it the great resignation or the great self-reflection or anything else. For the first time in the history of our society, the people who do the bulk of the work are discovering they don't have to do it on someone else's terms. They can decide what a ‘life well lived' looks like on their terms. They're discovering they have agency in their own lives. The pressure this puts on leaders is almost more than we can understand. It changes everything. And if you thought 'it's lonely at the top' was true before, it's going to become an even more meaningful cliché as we stumble into 2022. Leaders are going to have to adapt and evolve to these dramatic societal shifts. Leadership is going to have to change at its very heart and soul. But as you personally confront those challenges, my hope is that you will place at the center of your thinking that very same question. How do you live your life well? Empathy, vulnerability, care and compassion are going to have to be building blocks on which your leadership is built. I do not see a way in which you can succeed from now on without those as the foundations from which you lead. But you can not fake these qualities. They are not sustainable unless they reflect the life you want to lead. What do you want to do with your life? What do you want to spend your time on while you are alive? These are questions that scare us. Questions that can feel judgmental or too filled with consequence if we really confront them. But when we are willing to confront them, the answers unleash such reservoirs of possibility, that soon we cannot imagine why we lived for so long without the clarity and confidence they provide. And come with the added benefit that they will make you a world-class leader for as long as you choose to lead.

Edited highlights of our full conversation. This week's guest is Raja Rajamannar. He's the Chief Marketing & Communications Officer for Mastercard and is also President of the company's healthcare business. His list of accomplishments is long and significant. He was recognized as the Global Marketer of the Year by the World Federation of Advertisers, was named one of the Top 5 “World's Most Influential CMOs” by Forbes, one of the Top 10 “World's Most Innovative CMOs” by Business Insider, and has been inducted into The CMO Club Hall of Fame. He has also been recognized as one of AdWeek's most tech-savvy CMOs. How do you live your life well? That question is at the very heart of the upheaval of the employer - employee relationship. Whether we come to call it the great resignation or the great self-reflection or anything else. For the first time in the history of our society, the people who do the bulk of the work are discovering they don't have to do it on someone else's terms. They can decide what a ‘life well lived' looks like on their terms. They're discovering they have agency in their own lives. The pressure this puts on leaders is almost more than we can understand. It changes everything. And if you thought 'it's lonely at the top' was true before, it's going to become an even more meaningful cliché as we stumble into 2022. Leaders are going to have to adapt and evolve to these dramatic societal shifts. Leadership is going to have to change at its very heart and soul. But as you personally confront those challenges, my hope is that you will place at the center of your thinking that very same question. How do you live your life well? Empathy, vulnerability, care and compassion are going to have to be building blocks on which your leadership is built. I do not see a way in which you can succeed from now on without those as the foundations from which you lead. But you can not fake these qualities. They are not sustainable unless they reflect the life you want to lead. What do you want to do with your life? What do you want to spend your time on while you are alive? These are questions that scare us. Questions that can feel judgmental or too filled with consequence if we really confront them. But when we are willing to confront them, the answers unleash such reservoirs of possibility, that soon we cannot imagine why we lived for so long without the clarity and confidence they provide. And come with the added benefit that they will make you a world-class leader for as long as you choose to lead.

 This week on Inside the Creative Studio: The radical evolutions happening in content marketing and digital communications since COVID-19 The challenges of going virtual in such a rapidly shifting environment How the communications team at UW Medicine helped to spread the CDC messaging to educate the public Why Margo transitioned from the tech industry to healthcare, and why she is so committed to the UW Medicine mission of improving the public's health How Glenn and Margo managed their team effectively in a rapidly changing environment What Margo and her team learned about the changes of virtual and unplanned work, and some of the skills, techniques, tricks they found to help them be as effective as possible How Glen was able to use internal communications to support those on the front lines of healthcare   Glenn Bieler is the Chief Marketing & Communications Officer for UW Medicine in Seattle, and on the show today, he describes his role in leading the marketing and communication strategies for the University of Washington School of Medicine during the COVID-19 pandemic. His colleague Margo Schneider, is the Sr. Director of Content Studio and Engineering at UW Medicine. Margo has over 15 years of experience in advancing digital health innovations and marketing operations that enable people to access care and achieve better health outcomes. Margo shares her insights this week on how UW Medicine has operated over the last 17 months and why it was vital for her team to find new and accessible ways of getting the word out, explaining the pandemic's progress, and how the public could stay safe.   On the show this week, we dive into finding your purpose in an evolving and chaotic world and how to plan for the unplanned by making a deliberate effort to schedule in spaces in your day or week, within your strategic planning. We also cover the importance of finding the time to check in on people, particularly if you're working virtually. Glenn also shares some of the communications and creative content systems the team at UW Medicine put in place and why data analytics have figured heavily in the changes they have made.   “People come to work with us because they believe in the mission — and we have a really strong mission.” - Glenn Bieler   “A lot of our work has really been around rephrasing things, taking the complicated language out of them.” - Glenn Bieler   “It's really important when you're working virtually, to take the extra time to figure out how you're going to connect with the people on your team and make sure they're okay and create those moments between meetings that you don't have when you're working virtually.” - Margo Schneider   Connect with Glenn Bieler and Margo Schneider: UW Medicine Website Glen Bieler on LinkedIn Margo Schneider on LinkedIn   Connect with Wayne Berringer: WBC In-House Advisors Website WBC In-House on LinkedIn            

This episode features Ramon Soto, Senior Vice President and Chief Marketing Communications Officer at Northwell Health. Here, he discusses his vision and his approach to strategy, his pride in Northwell Health, and more.

Successful CMOs are authentic general managers who integrate the power of art, technology and science to build brands, fuel the business and build platforms for sustainable competitive advantage. About Raja Rajamannar Raja Rajamannar is Chief Marketing & Communications Officer for Mastercard, and president of the company's healthcare business. He also serves as president of the World Federation of Advertisers. With more than 30 years as a global executive, Raja has held C-level roles at firms ranging from Anthem to Humana, and has overseen the successful evolution of Mastercard's identity for the digital age, from its Priceless experiential platforms to marketing-led business models. Recognized by Adweek as one of the industry's most tech-savvy CMOs, Raja has been lauded among the top 5 World's Most Influential CMOs by Forbes, top 10 World's Most Innovative CMOs by Business Insider; Global Marketer of the Year by the World Federation of Advertisers, and the Marketer of the Year by the ANA Educational Foundation in 2019. His work has been featured by Harvard Business School and Yale School of management case studies, and taught at more than 40 top management schools around the world. Raja graduated in chemical engineering from the College of Technology at Osmania University and did his postgraduate work at the Indian Institute of Management, Bangalore. Resources: Quantum Marketing - Mastering the New Marketing Mindset for Tomorrow's Consumers MasterCard.com Kristin Deutmeyer — Heidrick Kristin Deutmeyer — LinkedIn Follow or subscribe to On the Horizon with Kristin Deutmeyer on your favorite podcast listening platform!

Rapidly changing technologies, including artificial intelligence, augmented reality, wearables, blockchain and 5G connectivity  are creating a massive paradigm shift and changing everything we know about marketing. About Raja Rajamannar Raja Rajamannar is Chief Marketing & Communications Officer for Mastercard, and president of the company's healthcare business. He also serves as president of the World Federation of Advertisers. With more than 30 years as a global executive, Raja has held C-level roles at firms ranging from Anthem to Humana, and has overseen the successful evolution of Mastercard's identity for the digital age, from its Priceless experiential platforms to marketing-led business models. Recognized by Adweek as one of the industry's most tech-savvy CMOs, Raja has been lauded among the top 5 World's Most Influential CMOs by Forbes, top 10 World's Most Innovative CMOs by Business Insider; Global Marketer of the Year by the World Federation of Advertisers, and the Marketer of the Year by the ANA Educational Foundation in 2019. His work has been featured by Harvard Business School and Yale School of management case studies, and taught at more than 40 top management schools around the world. Raja graduated in chemical engineering from the College of Technology at Osmania University and did his postgraduate work at the Indian Institute of Management, Bangalore. Resources: Quantum Marketing - Mastering the New Marketing Mindset for Tomorrow's Consumers MasterCard.com Kristin Deutmeyer — Heidrick Kristin Deutmeyer — LinkedIn Follow or subscribe to On the Horizon with Kristin Deutmeyer on your favorite podcast listening platform!

7:00 – Cardinals vs. Cubs this afternoon 7:15 – Peak & Pit 7:30 – Randy & Jay chat golf 7:45 – TIOLI 8:00 – Fresh Take: Is it really in the best interest of MLB to ban Trevor Bauer? 8:15 – Cardinals vs. Cubs series preview 8:30 – The Fight 8:45 – Nick Ragone, Executive Vice President and Chief Marketing & Communications Officer for Ascension 9:00 – Today's Big Thing: There will be no fans at the 2020 Tokyo Olympics... If you're an athlete, do you want to go, and how does it affect those participating? 9:15 – Brandon Dickerson, Memphis Redbirds & USA Baseball RHP 9:30 – You're Killing ME Smalls - What were your favorite Vladimir Tarasenko moments? YOUR texts/mic drops 9:45 – Our Ryder Cup picks

David Llada is one of the most prolific chess photographers in history, who has documented the highest levels of chess across the planet over the last two decades. As a former journalist and deeply devoted chess fan, he has poured his soul into forging friendships with chess players and into promoting the sport. On this week's episode of 64, I spoke to David about a wide range of topics, such as the essence of chess photography, his current job with FIDE as its Chief Marketing & Communications Officer, the chess boom in 2020, female representation in chess, and Anatoly Karpov anecdotes. David's book "The Thinkers" can be purchased on Amazon and he is currently working on a sequel. Until then, you can follow him on Twitter, @davidllada.

“If you look at designing a brand logo in a visual form, there’s an infinite amount of material. With sonic branding, you have no choice but to create your own playbook. You need to understand the impact that sound has on people’s emotions.” Sonic branding was one of the many marketing and media disruptions I discussed this week with Raja Rajamannar, Chief Marketing & Communications Officer for Mastercard and author of the new book Quantum Marketing. About Raja Rajamannar Raja Rajamannar is Chief Marketing & Communications Officer for Mastercard and president of the company’s healthcare business. He also serves as president of the World Federation of Advertisers. With more than 30 years as a global executive, Raja has held C-level roles at firms ranging from Anthem to Humana and has overseen the successful evolution of Mastercard’s identity for the digital age, from its Priceless experiential platforms to marketing-led business models. His work has been featured by Harvard Business School and Yale School of management case studies and taught at more than 40 top management schools around the world. Raja earned an MBA from the Indian Institute of Management and a Bachelor of Technology degree from Omania University. He’s also the author of the new book Quantum Marketing: Mastering the New Marketing Mindset for Tomorrow’s Consumers. Episode Highlights “This has been the most disruptive year for every single company including Mastercard.” And every sector that Mastercard works with has been affected differently. For example, e-commerce has been booming while airlines have frozen. “When revenue is under pressure, marketing dollars are restrained.” With smart speakers, we have to get past the tech and embrace sonic branding. “If you look at designing a brand logo in a visual form, there’s an infinite amount of material. With sonic branding, you have no choice but to create your own playbook. You need to understand the impact that sound has on people’s emotions.” As Raja points out, Alexa and Google only know the top brands. “You have to get past these new gatekeepers and influencers.” Speaking of visual brand identity, what went into dropping the brand name from the Mastercard logo? “We did a lot of research and testing first,” Raja shared. First, they answered the question of why they were proposing this. “The space for our brands to show up today—mostly digital screens—is getting smaller and smaller.” They also tested who could identify the brand without the words and found that 84% globally could still identify Mastercard. What brand has made Raja smile recently? Raja told us a tale of how Burger King made him smile by embracing another disruptive technology—geofencing—to poke at their competitor McDonalds. To learn more, go to quantummarketing.com and connect with Raja on LinkedIn. As We Wrap … Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more. Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Spotify, Google Play, Stitcher, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet!

In this episode, we talk to Raja Rajamannar (Chief Marketing & Communications Officer at Mastercard) as we discuss his new book, why he is excited about blockchain in the healthcare space, and so much more.  Purchase Quantum Marketing: Mastering The New Marketing Mindset for Tomorrow's Consumers **More On Raja** Raja Rajamannar is an accomplished global business executive with more than 25 years of experience, the last six of which have been in the role of Chief Marketing & Communications Officer for Mastercard and President of the company's healthcare business. In his role as President of Healthcare, Raja has overseen the creation, development and successful scaling of Mastercard's healthcare business across multiple regions. This is now one of the fastest growing businesses at Mastercard. Raja joined Mastercard in 2013, bringing with him more than 25 years of experience as a global executive, managing large P&Ls and driving business transformation across multiple industries and geographies. Raja served as Chief Transformation Officer of the health insurance firm Anthem (formerly WellPoint). He helped craft the company's new business direction and strategy, managed its $11 billion Medicare Advantage business, and led large M&A initiatives for the company. Prior to that, he also served as Chief Innovation & Marketing Officer and Chief Executive of International Operations at Humana. Raja is consistently recognized globally as a highly innovative and transformational leader with a deep expertise in Marketing, Data, and Digital technologies. Some of his recent accolades include: Global Marketer of the Year award by the World Federation of Advertisers, top 5 “World's Most Influential CMOs” by Forbes, top 10 “World's Most Innovative CMOs” by Business Insider, and inductee to The CMO Club Hall of Fame. He has also been recognized as one of AdWeek's most tech-savvy CMOs. He recently assumed the honorary role of President of the World Federation of Advertisers. Raja has also been recognized by ANA Educational Foundation as the Marketer of the Year in 2019. At Mastercard, Raja is responsible for successfully leading the company's marketing transformation, including the integration of the Marketing and Communication functions, the development of its Priceless experiential platforms, and the creation and deployment of cutting edge marketing-led business models into the core of the company. Raja has overseen the successful evolution of Mastercard's identity for the digital age, pioneering Mastercard's move to become a symbol brand and launching its breakthrough sonic brand platform. Interbrand has ranked Mastercard as the fastest growing brand across all industries and categories, worldwide. Earlier in his career, Raja held a number of leadership roles during 15 years with Citigroup including Executive Vice President & Chief Marketing Officer, Citi Global Cards; Chairman and CEO, Diners Club North America; Regional Cards Director, EMEA; and Marketing & Sales Director, Citi Gulf Markets. Before that, he spent seven years with Unilever in sales and product management roles. He began his career with Asian Paints in India. Raja received a Master of Business Administration degree from the Indian Institute of Management, in Bangalore, India, and a Bachelor of Technology degree in Chemical Engineering from Osmania University in Hyderabad, India. He is a member of the Board of Directors of PPL Corporation, a Fortune 500 power generation and distribution company, and Bon Secours Mercy Health, one of the major hospital systems in the US. He serves on the boards of Cintrifuse, a Cincinnati-based public/private startup catalyst organization, the ANA, and the New York City Ballet. Raja regularly delivers keynote speeches at esteemed marketing, health and business industry events, including the World Economic Forum, Cannes Lions, CES, SXSW, and Advertising Week. The marketing transformation work led by Raja at Mastercard has been developed into case studies at both Harvard Business School and Yale School of Management, and taught in top academic institutions around the world. Hectic is an all-in-one business management software built specifically for freelancers who arejust getting started or looking to take their freelance business to the next level. Sign up at gethecticapp.com/thestartuplife Follow The Startup Life Podcast Facebook Page Want gear from The Startup Life? Check out our gear! Follow us on Clubhouse to ask our guests questions as well.  Check out other great podcasts from The Binge Podcast Network. Written by: Dominic Lawson  Executive Producers: Dominic Lawson and Kenda Lawson Music Credits: **Show Theme**  Behind Closed Doors - Otis McDonald  **Break Theme** Cielo - Huma-Huma 

Marketing and communication have forever changed the way we conduct business. From small startups to global enterprises, marketing and communication skillsets are as important as ever in order to succeed. Raja Rajamanar from Mastercard explains how businesses can take these two skills to the next level and beyond in order to accomplish any goal.