Good Morning Marketing

What are the unspoken rules of leadership? Learn the science behind the words and actions that influence others—with author, marketer and speaker Jamie Turner. More than 50% of employees quit their jobs because of their managers. More than 80% of employees don't trust their managers to do the right thing. These and other studies show that just because someone manages people doesn't necessarily make them a good leader. Good leaders aren't necessarily born. Instead, they're made. In fact, Harvard Business Review reports that only 5% of our leadership and persuasion ability is based on our cognitive ability. Most of our ability (53%) is driven by our maturity, ambition, sociability, and curiosity. The science of leadership is a subject Jamie Turner has studied across his career in marketing, writing and speaking. He and I discuss just what the unspoken rules are, and how aspiring leaders can unpack the four pillars that help them lead their people in ways that deliver positive outcomes. In this episode, I discuss these challenges and strategies for alleviating them with our guest, Jamie Turner. Guest: Jamie Turner Jamie Turner is an internationally recognized author, speaker, and TV news contributor who has helped The Coca-Cola Company, AT&T, Holiday Inn, and other global brands tackle complex business problems. A regular guest on CNN and HLN on the topics of marketing, business leadership and branding, Jamie is also co-author of Go Mobile, the #1 best-selling mobile marketing book on Amazon when it was first released; How to Make Money with Social Media, now in its second edition; and Digital Marketing Growth Hacks. His upcoming book, An Audience of One, publishes in Sept. 2021. Jamie is also the CEO of 60SecondMarketer.com. Jamie has been profiled in marketing textbooks and speaks at trade shows, events, and corporations around the globe. Check out Jamie on Twitter @AskJamieTurner and via his blog at 60SecondMarketer.com/blog. Host: Veronica Bright Veronica Bright is Director of Digital Solutions & Automation at Zee Jay Digital, a boutique Digital Ops Advisory. Specializing in marketing resource and digital asset management, Veronica delivers thoughtful, functional solutions for enterprise clients. Veronica believes that technology design starts and ends with the people who use it, and strives to put people first in every solution she builds.  

In the world of social media marketing, companies must balance the need to build a genuine relationship with the community, with the need to control their marketing messages that come from community influencers. This conflicting dynamic is the core of many brand’s struggles with the powerful but unpredictable tool of influencer marketing.   The difficulty with this dynamic is most apparent in the influencer social media world due to the importance placed on individual personalities, and the potentially conflicting priorities of an individual influencer against the brands they represent.  In this episode, I’ll discuss these challenges and some strategies for alleviating them with our guest, Chef Mike.   Guest: Chef Mike Haracz   ‘Chef Mike’ has been working professionally in the food industry for over 20 years, while also graduating Magna Cum Laude with a degree in Culinary Nutrition from Johnson & Wales University. He has developed hundreds of nationally launched food and beverage items, worked as the Manager of Culinary Innovation for McDonald's, and has grown a small following across multiple social media platforms.  Due to current events, he recently started his own YouTube channel called Chef Mike Does Stuff, teaching the most basic cooking skills to those who have never stepped foot into a kitchen.  Along with his culinary career, he has personally studied marketing, consumer science, and branding to aid him in his personal and professional career advancement.    Check out Chef Mike on social media: Twitter Facebook Instagram LinkedIn YouTube  Host: Veronica Bright Veronica Bright is a solution architect at Zee Jay Digital. Specializing in marketing resource and digital asset management, Veronica delivers thoughtful, functional solutions for enterprise clients. Veronica believes that technology design starts and ends with the people who use it, and strives to put people first in every solution she builds.  

Traditional marketers have been left in the dust by digital marketing. In an omni-channel environment, how can an organization offer an inspiring career path for both traditional and digital marketers? Thoughtful org deign that incorporates agile principles—namely, cross functional teams where marketers have the opportunity to test and learn new skills as well as campaigns, can offer a solution.   Guest: Marianne Hewitt   Marianne Hewitt is an experienced consultant and entrepreneur who has worked with Fortune 100 companies in marketing and sales where she design growth programs, work flow and organizations for an omni-channel world. She left IBM 12 years ago to launch her consulting business, where she focuses on helping her clients achieve profitable growth and retention. These programs focus on getting people to think about if they are organized the right way, how to build teams to work in an omni-channel way that provides profitable growth, but also to provide challenging and exciting careers for marketers.   Check out The Growth Strategy Group and read Marianne’s article to see all the graphics referenced in this episode!   Host: Veronica Bright Veronica Bright is a solution architect at Zee Jay Digital. Specializing in marketing resource and digital asset management, Veronica delivers thoughtful, functional solutions for enterprise clients. Veronica believes that technology design starts and ends with the people who use it, and strives to put people first in every solution she builds.

In today’s programmatic marketing & advertising environment, one where technology drives a ‘one to one’ conversation with the customer, the sheer volume of content needed to support the messaging strategy is causing a steep decline in creativity and quality of marketing communications. Simply having a targeted persona doesn’t automatically equal ROI or behavioral change for the consumer; In fact, targeting the right person with the wrong message can do more harm than good. Therefore, investing in quality creative should be the top priority of marketing and advertising organizations today, who share a communal responsibility for producing compelling, delightful content in an overly saturated market. Joining us to detangle this complex issue in this episode is Sam Yates, Managing Partner at Neon Consulting. Guest: Sam Yates, Managing Partner, Neon Consulting Sam is the managing partner at Neon Consulting, a firm specializing in helping marketing and advertising organizations select, optimize, and manage technology for creative operations. With over 15 years of experience implementing, managing, and advising marketing and advertising ops, Sam has worked with a variety of brands, agencies, and technology vendors. Learn more about creative operations technology selection, optimization, and management at Neon Consulting - Part of the Zee Jay Digital Global Work Management Alliance Host: Veronica Bright Veronica Bright is a solution architect at Zee Jay Digital. Specializing in marketing resource and digital asset management, Veronica delivers thoughtful, functional solutions for enterprise clients. Veronica believes that technology design starts and ends with the people who use it, and strives to put people first in every solution she builds.

The relationship between marketing and finance spans from ‘complicated’ to ‘non-existent’, yet Marketers are feeling the pressure to show campaign performance and often, preserve and justify their marketing budgets. With so much technology available to execute on marketing – from creative ops to decisioning and analytics, it’s easy to get lost in the details of launching a new channel or defining the next 1:1 segment. But developing a data strategy that starts with planning and tracks the intent of a campaign through actualization is key to effectively measuring and understanding marketing performance. In this episode, Allocadia's VP of Market Insights and Growth Sam Melnick joins us to discuss the data strategy and organizational changes that drive marketing performance management. Guest: Sam Melnick, VP Market Insights and Growth, Allocadia Sam is an analytically driven marketing professional who has experience as a marketing leader, industry analyst, and customer success leader at a marketing technology companies. His special talent is the ability to focus on details or specifics to execute, but also step back and distill this information at a higher, more strategic level. He is also a student of marketing and will never stop learning about and discussing marketing. Some of his favorite topics are: Marketing technology, marketing benchmarks, change management within marketing, and building high performing teams. Feel free to reach out if you want to connect around interesting ideas, projects, companies, and/or tools! Learn more about Marketing Performance Management with Allocadia. Host: Veronica Bright Veronica Bright is a solution architect at Zee Jay Digital. Specializing in marketing resource and digital asset management, Veronica delivers thoughtful, functional solutions for enterprise clients. Veronica believes that technology design starts and ends with the people who use it, and strives to put people first in every solution she builds.  

Modern marketers are almost constantly undergoing some form of transformation at their organization. It’s no secret that organizations today need to adapt or fail, and organizational transformation requires a methodical, consistent approach over time. As marketing, and business in general, focuses on empathizing with the consumer, agile operating models and human-centered design principles are applied by leading organizations to support customer-centric initiatives across the business. These initiatives are often led by marketing, who is responsible for most of the “conversations” or messaging seen by each prospect and customer. In today’s podcast, global director of integrated production Audrea Laffely shares her experience and insight leading an agile-inspired customer experience initiative at a major financial services institution.   Guest: Audrea Laffely  Audrea currently serves as Director of Integrated Production for a global, fortune-500 financial services company. Audrea is an experienced marketing producer and has spent the last 18 months shepherding her team and adjacent areas of the business through a major customer experience transformation. Host: Veronica Bright Veronica Bright is a solution architect at Zee Jay Digital. Specializing in marketing resource and digital asset management, Veronica delivers thoughtful, functional solutions for enterprise clients. Veronica believes that technology design starts and ends with the people who use it, and strives to put people first in every solution she builds.  

Over the past decade, our lives have become increasingly overwhelming thanks to digital transformation. The experience of a “digital transformation” is not something that only affects businesses, but something that has permeated all of our lives as individuals, consumers, and employees. More than ever, the challenges faced by organizations large and small are reflections of the challenges we face as individuals in our daily lives – And often require similar, empathetic solutions despite being driven by digital forces. Join me as I interview management consultant Lisa Gralnek, who is the principal & founder of LVG & Co., an independent business strategy consultancy. Guest: Lisa Gralnek From the beginning of her career in Paris’ world of high fashion twenty years ago through to today, Lisa has had the distinct privilege of collaborating with acclaimed creative talent and best-in-class brands across diverse sectors and geographies. Marrying subject matter expertise and intuition with an ability to navigate ambiguity and lead change, Lisa has proven herself adept at both creating AND executing strategies for brand growth. She has worked with a diverse range of clients from enterprise organizations to start-ups, SMEs and non-profits - navigate important inflections and deliver transformational results. Visit www.lvg-co.com and follow the company on LinkedIn for unique perspective and weekly articles of interest. Host: Veronica Bright Veronica Bright is a solution architect at Zee Jay Digital. Specializing in marketing resource and digital asset management, Veronica delivers thoughtful, functional solutions for enterprise clients. Veronica believes that technology design starts and ends with the people who use it, and strives to put people first in every solution she builds.

With massive amounts of technology available, the mystery around what technology can do is fading and is being replaced by a new question: How to strategically implement the right technology, with the right integrations, to achieve unification across the business. Bringing in an automation tool or integration platform promises to save manual efforts of your employees, generate greater and more comprehensive customer experiences, and put the right tools in the right hands. Yet making the case for expensive tools can be daunting, and adopting the right approach to onboarding technology confusing. Join me and Workfront's API and Integration Product Manager Melinda Layten as we discuss the strategy of “hiring” technology for automated work processes. Guest: Melinda Layten Storyteller and fundamental client problem solver who loves to dive into the data model to find the real answers to the true problem. Changing the front-end solution is easy, reframing the process to match the realities of a business is the game changer. Host: Veronica Bright Veronica Bright is a solution architect at Zee Jay Digital. Specializing in marketing resource and digital asset management, Veronica delivers thoughtful, functional solutions for enterprise clients. Veronica believes that technology design starts and ends with the people who use it, and strives to put people first in every solution she builds.

As customer preference and behavioral data becomes more and more accessible, the next challenge modern marketers face is how to bring together the organization and skillsets required to leverage data strategically to deliver relevant customer experiences. As personalization technology becomes more widespread and well understood, the ability to apply technical expertise creatively is ever more critical. The need for creative, data-driven insight in driving these strategies provides further evidence that today’s marketers are always bridging the gap between art and science, creative and tech, left and right brain.   Guest: Yasemin Ackakaya Yasemin is a marketing executive who leads a team of customer-experience and loyalty experts, and leverages her engineering background to approach marketing data from a system-thinking perspective. Yasemin is well-versed in the data-driven and technology-led side of personalization, yet recognizes that the most important part of designing relevant and important customer experiences is empathy.   Host: Veronica Bright Veronica Bright is a solution architect at Zee Jay Digital. Specializing in marketing resource and digital asset management, Veronica delivers thoughtful, functional solutions for enterprise clients. Veronica believes that technology design starts and ends with the people who use it, and strives to put people first in every solution she builds.  

Digital content marketing is critical in supporting eCommerce, especially in an online retail environment competing with the likes of Amazon. In today’s episode we explore the challenges faced by creative producers who are tasked with producing and delivering innovative and inspiring content to their audience, and proving the value of that content through analytics. Our guest provides insight into how marketer’s worlds are becoming more and more a marriage between creative and analytical, regardless of the specific marketing function you support. Guest: Jason Tables Jason is a Senior Creative Producer at a major photo and video equipment retailer, and is also producer of Good Morning Marketing & other major corporate podcasts. Jason has served as a product manager for Roland Musical Instruments, a marketing rep for JBL Pro, and also has extensive experience working in the music industry as a producer and recording engineer. Also, an accomplished commercial music composer, he has licensed his music to highly rated TV shows such as Ray Donovan, Keeping Up With the Kardashians and others across networks like Fuse, MTV, VH1, E!, Bravo & Showtime.   Host: Veronica Bright Veronica Bright is a solution architect at Zee Jay Digital. Specializing in marketing resource and digital asset management, Veronica delivers thoughtful, functional solutions for enterprise clients. Veronica believes that technology design starts and ends with the people who use it, and strives to put people first in every solution she builds.

In this episode we explore the Sales perspective understand how Marketing can focus their efforts to qualify and nurture leads so that Sales can effectively close the deal on Marketing’s pool of prospects. While it can often feel as though sales and marketing speak a different language, our guest today proposes some techniques and Sales-driven perspectives on how Marketing can better understand and support their partners in Sales, and how Sales can better communicate their needs to Marketing. Leveraging the widespread and effective concepts in customer experience design, Marketing has an opportunity to link arms with sales to create relevant and winning ‘prospect’ experiences as well. Guest: Dan McDade Dan McDade is the Managing Partner at Prospect Experience, a lead-generation advisory focused on designing sales strategies and experiences for B2B companies. He is also the author of ‘The Truth About Leads.’ Dan has 10 years of experience in retail, another 10 in direct mail marketing, and has spent the last 20 years growing his own consultancy centered around demand and lead generation services. Host: Veronica Bright Veronica Bright is a solution architect at Zee Jay Digital. Specializing in marketing resource and digital asset management, Veronica delivers thoughtful, functional solutions for enterprise clients. Veronica believes that technology design starts and ends with the people who use it, and strives to put people first in every solution she builds.

Zee Jay Digital specializes in helping Marketing leaders to drive change.  We pride ourselves for being trusted advisors to marketing leaders; Together we transform marketing’s organizational design—and the orchestration of work across internal and external teams—to achieve personalized customer experiences at scale. We like to think our clients span years, not just projects. In this special episode, Zee Jay Digital’s Managing Director Eric Rotkow joins host Veronica Bright to discuss the difference between marketing and digital transformation, the number one reason why nearly 70% of transformations fail, and the unique opportunities presenting themselves to marketing operations leaders in 2019. Guest: Eric Rotkow As the Managing Director at Zee Jay Digital, Eric works with marketing leaders to bring forward new operational and management approaches that transcends technology and talent. Eric believes that while marketing technology is fundamentally important and useful, marketing leaders must reconceive how they operate and engage customers before applying technology. Marketing needs to establish agile operating frameworks that allow the freedom and flexibility to adapt to change without disruption as new capabilities emerge. Prior to Zee Jay, Eric led marketing operations practices at prominent global consulting- and software development-firms. He has extensive corporate marketing- and agency-side experiences. Host: Veronica Bright Veronica Bright is a solution architect at Zee Jay Digital. Specializing in marketing resource and digital asset management, Veronica delivers thoughtful, functional solutions for enterprise clients. Veronica believes that technology design starts and ends with the people who use it, and strives to put people first in every solution she builds.

Marketing is not a one size fits all field. Organizations need marketing leaders with the right mix of unique and sometimes strangely combined skill sets. Just like innovation anywhere else, people who can take concepts and theories from one field of study and apply them to the art/science of marketing can produce incredible results, and the industry almost demands it. At the same time, traditional marketing skills are not going out of style- just growing to meet the needs of a new, digital world. In this episode, we take a look at the HR side of marketing with Erica Seidel, executive recruiter, and explore the challenges faced by executive recruiters looking for top marketing leaders. Guest: Erica Seidel Erica Seidel recruits the rare marketing talent that companies wouldn't find on their own. She founded The Connective Good, a boutique retained recruiting practice placing executives in marketing, marketing analytics, and marketing technology. Her philosophy is that recruiting needs to feel less like procurement, and more like sales and marketing.  Previously, she ran Forrester Research's global advisory businesses for Chief Marketing Officers and digital marketing leaders.  For practical recruiting tips, check out Erica's blog at www.theconnectivegood.com Host: Veronica Bright Veronica Bright is a solution architect at Zee Jay Digital. Specializing in marketing resource and digital asset management, Veronica delivers thoughtful, functional solutions for enterprise clients. Veronica believes that technology design starts and ends with the people who use it, and strives to put people first in every solution she builds.

A brand is more than the name or the identity of a business. It is it’s personality. It’s essence. It is the way people feel when they think about it. Brand is the personification of your business and is used to build relationships with prospects, customers, and talent. Never before has it been more possible to build a brand and use it to grow your business – Yet true success relies on the ability to support and drive brand perceptions with smart, empathetic practices. The same goes for building a personal brand. In this episode, we sit down with Doug Brown, CEO and founder of Atlanta-based Brown Bag Marketing, a full service creative marketing agency with a penchant for curiosity, empathy, and empowerment.   Pay a visit to Brown Bag Marketing here.   Guest: Doug Brown Doug is the founder and CEO of Brown Bag Marketing, a full service creative marketing agency based on Atlanta, GA. Doug believes in the concept of accessible leadership and employee empowerment.   Host: Veronica Bright Veronica Bright is a solution architect at Zee Jay Digital. Specializing in marketing resource and digital asset management, Veronica delivers thoughtful, functional solutions for enterprise clients. Veronica believes that technology design starts and ends with the people who use it, and strives to put people first in every solution she builds.

Are you Agile with a capital “A”? Or even with a lowercase “a”? As technology advances and operating models become outdated, many teams turn to agile as a method for managing marketing in a digital world. While agile got its start in the software development world, many marketing leaders see the value in adapting the principles and mindset of agile methodology to meet the needs of modern marketers. In this episode, we will explore some of marketing leaderships’ unspoken questions, and many of the misconceptions that marketers face as they strive to become more agile, with Agile Sherpa Andrea Fryrear. Guest: Andrea Fryrear Andrea Fryrear is an Agile marketing coach, keynote speaker, and author of "Death of a Marketer." She is also the president of Agile Sherpas, an agile marketing training and consulting firm. Host: Veronica Bright Veronica Bright is a solution architect at Zee Jay Digital. Specializing in marketing resource and digital asset management, Veronica delivers thoughtful, functional solutions for enterprise clients. Veronica believes that technology design starts and ends with the people who use it, and strives to put people first in every solution she builds.

What does a life in brand and marketing look like? Often it is a story about taking risks, learning hard lessons, and channeling endless creativity and resourcefulness. In this episode, global brand authority Erika Syzchowski joins us to discuss the nuances of being a brand expert turned entrepreneur, and shares honest insight into her challenges, mistakes, and successes across several industries. Guest: Erika Szychowski Erika Szychowski is fearless. She’s also an influencer, social disrupter, solution-seeker, collaborator, world traveler, harem leader, and damn good baker. A global citizen, Erika has lived around the world, and her career has taken her to over 70 countries. She’s a global branding authority who specializes in sports and entertainment, financial services, fashion — and now food. Her impressive client work has spanned from The Rolling Stones to the Olympic Games. Over the years she has “collected” people, not things, and this trusted inner circle of dear, beloved friends is the core of Erika’s greatest adventure to date: Founder and CEO of Good Zebra, a better-for-you snack food company. Host: Veronica Bright Veronica Bright is a solution architect at Zee Jay Digital. Specializing in marketing resource and digital asset management, Veronica delivers thoughtful, functional solutions for enterprise clients. Veronica believes that technology design starts and ends with the people who use it, and strives to put people first in every solution she builds.  

How do you work with creatives? This episode brings back Paige Sargent, who lent us her experience forming relationships with creative folks in the episode: Take a Look Inside the Creative Mind.     Review and approval is a major pain point for many marketers who must manage multiple and sometimes contradicting stakeholders. Despite best intentions, teams often struggle with providing actionable, structured feedback on time. This episode will cover some of the interpersonal and project management strategies for owning the review and approval process of your marketing creative, and explain how to deal with “swooping D’s” – executives who interrupt the feedback process at the last minute.   Guest: Paige Sargent Paige Sargent is a 20-year retail marketing veteran who previously held a global role as the Director Account and Project Management for Staples’ In-house marketing and advertising agency. In various roles over her career, Paige was responsible for the creative execution of more than 5,000 marketing projects a year across North America and Europe.   Host: Veronica Bright Veronica Bright is a solution architect at Zee Jay Digital. Specializing in marketing resource and digital asset management, Veronica delivers thoughtful, functional solutions for enterprise clients. Veronica believes that technology design starts and ends with the people who use it, and strives to put people first in every solution she builds.

Both cannabis and alcohol share uniquely parallel paths throughout history – with both products experiencing times of prohibition, medicinal use, and legalization, despite coming of age at vastly different times. Alcohol and spirits marketing has evolved to contend with digital transformations rampant in the past 20 years, while cannabis marketing benefits from immediate opportunities to capitalize on the digital grass-roots movements afforded by social media and other modern marketing practices. In this episode, we explore the techniques, technology, and context of cannabis and spirits marketing in the digital age. Check out The Medical Cannabis Community! Medical Cannabis Community Guest: Abraham Villegas Abe Villegas is a proud dad of 2, husband of 1, and operates a digital marketing agency where he focuses on helping people connect with their ideal audiences through website development, search engine optimization, social media marketing and more. More notably, he started a media based organization, The Medical Cannabis Community, which is focused on bringing people together, raising awareness about cannabis, and providing the resources available for people to navigate state legal access. Learn more about Abraham's digital marketing agency here: AV Social Strategies Guest: Jim Dionne Global Director of Marketing and Indirect Procurement at a major spirits manufacturer. In this role he is aligned directly to the CMO, Regional Presidents, Brand and Commercial Marketing Leadership teams and Marketing Operations. Jim spends a majority of his time working with the leaders of marketing to align their go-to-market strategies with the broader brand and commercial strategies. As providers of insight and direction to the development of many strategies, his team is tasked with ensuring that their agency providers are all performing in alignment to the overall marketing strategies. Host: Veronica BrightVeronica Bright is a solution architect at Zee Jay Digital. Specializing in marketing resource and digital asset management, Veronica delivers thoughtful, functional solutions for enterprise clients. Veronica believes that technology design starts and ends with the people who use it, and strives to put people first in every solution she builds.

There are plenty of misconceptions about the role of a CMO, and the reality of reporting to this outward-facing, CEO- and board- oriented role is far different than you might imagine. In this episode, we explore the true experience of reporting to the CMO for top retail brands, including Wal-Mart and Whole Foods, with marketing operations leader Kelley Troia. Check out our blog post featuring a conversation with Kelley Troia and lessons learned from retail giants Walmart and Whole Foods. Lessons From Retail Giants Blog Post Guest: Kelley Troia Kelley brings us her insight from over 20 years in the retail and hospitality industries, most recently as Vice President of marketing operations at Whole Foods. She is also the founder of the boutique event planning agency Clandestine Events and Experiences. Host: Veronica BrightVeronica Bright is a solution architect at Zee Jay Digital. Specializing in marketing resource and digital asset management, Veronica delivers thoughtful, functional solutions for enterprise clients. Veronica believes that technology design starts and ends with the people who use it, and strives to put people first in every solution she builds.

Marketers use the psychological concept of bias – predisposed ways of thinking, feeling, and acting – to drive consumer behavior every day. And, whether you work in marketing or any other field, you probably encounter bias in the workplace on a daily basis. In this episode, we explore how bias operates both in the workplace and in marketing. Social Perceptions & Attitudes Lab, Providence College Guest: Saaid Mendoza Dr. Saaid Mendoza is an assistant professor of psychology and the principle investigator of the Social Perception & Attitudes Lab at Providence College. Dr. Mendoza received his bachelor’s degree in psychology from Rice University and earned his doctorate in Social and Organizational Psychology from New York University. His research examines how intergroup bias operates in our daily life. Host: Veronica BrightVeronica Bright is a solution architect at Zee Jay Digital. Specializing in marketing resource and digital asset management, Veronica delivers thoughtful, functional solutions for enterprise clients. Veronica believes that technology design starts and ends with the people who use it, and strives to put people first in every solution she builds.

Sometimes creative people seem to speak a different language than the more left-brained among us. Take a look inside the mind of the highly creative and find out what really makes them tick. Guest: Paige Sargent, Director Account and Project Management, Staples