Podcasts about allocadia

This is Episode 18 of the ThinkData podcast in partnership with Dataworks and in this episode, I had the pleasure of speaking with Calvin Gerus.Calvin is the Director of Product at Borealis, the AI research arm of the Royal Bank of Canada. He started his career as an electrical engineer in 2007, and since then, he has gone on to build AI and Data teams for the likes of Autodesk, Foresee, and Allocadia. We discussed - What brought him from a career in electrical engineering to now leading research projects within Artificial intelligenceWho Borealis is, and what type of projects & use cases are they working onWhat is behind the rapid rise in the adoption of LLM's for organizations and product companies alike?How are startups within the Gen AI space going to create products that ultimately stand out?What sectors will be impacted the most by AI and what sectors will ultimately see job cuts and jobs being replaced by AI and Automation?What is next for AI?Calvin is both technically astute, commercially aware, and highly passionate about this space. This is a must-listen-to anyone interested in the more technical side of AI and what we can look forward to in the upcoming months.

It doesn't really matter whether you're a really large company or really small company, you have to continue to find, keep and grow the value of customers, which is the essence of marketing. You can't stop looking for customers and doing that work, but you also have to focus on keeping them. In this episode, Laura Patterson, President of VisionEdge Marketing gives suggestions for smaller to mid-size companies about building an advisory panel from your customers and why that continues to build loyalty, resources for valuable information, and your ability to better serve all of your customers. This fits into the topic of budgets and getting away from a line-items from the past, compared to outcome-based recommendations to nimbly move forward. You will pick up several tips you can implement at your own company - no matter the size - in this episode, "Outcome-Based Budgets vs. Line Item Belt Tightening."   ----more---- About Laura Patterson: Growth strategy consultant to business leaders. Obsessed with helping companies take a customer-centric, data-to-insights, performance management approach to growth and to making business decisions with more confidence. A trusted advisor with global customers within the technology, financial services, life sciences, and manufacturing industries. Co-founded VisionEdge Marketing in 1999, serving customers like Cisco, Elsevier, Howden, Kennametal, Tektronix, Southwest Airlines Cargo, and over 200 more worldwide. Her expertise is regularly tapped by business associations such as the 4As, ANA, Direct Marketing Association (DMA), Institute for the Study of Business Markets (ISBM); academic institutions like Dartmouth, Oklahoma State, Truman State; and, publishers such as CEO Refresher, MarketingProfs, Nimble and academic journals; Marketing Technology companies such as Allocadia, Engagio, Hive9, and Marketo. (LinkedIn) Here is the blog post that really brought this episode together: https://visionedgemarketing.com/recession-how-to-make-the-least-risky-budget-cuts/  About VisionEdge Marketing: Vision Edge marketing started in 1999 with a focus on how they help their customers be more successful at using data analytics processes and measurement to take a customer-centric approach to growth. They were talking about all those things before they became big buzzwords. Now they're all big buzzwords and they're really glad that they were part of a trend.

As of late July 2021, the Bureau of Labor Statistics reported over 10.9 million job openings in the U.S.  Job abundance? Definitely. Does that abundance correlate to high employee satisfaction and engagement? Sadly not.  The Culture Works conducted a recent survey showing that 70% of organizations are currently making anxiety and well-being a top business priority. If hiring were such a finely-tuned process, and we truly understood how to value our marketing teams, we wouldn't witness this stress spike. It's time to revise and future-proof our hiring process for marketers and CMOs and create more mindful, engaged growth champions.  In Episode 45 of The Mindful Marketer Life Stream, Erica Seidel and I explore this topic in depth. She is the founder of The Connective Good, a B2B retained search firm based in Boston, MA. Watch the LinkedIn Live replay now. Whether you're searching for a new role, or struggling to find great people, you'll benefit from this conversation. Watch the LinkedIn Live replay now. Here are some questions we explored with our live audience: ✔️ Is Your Story Future-Proofed? Erica Seidel, Executive Recruiter and Founder of The Connective Good, described why it is very important to adapt quickly to changes in the job market. "It's important to think of a product-market fit for yourself and always reevaluate your value proposition for the market; for whatever job you're going for."  Start by writing and rehearsing your signature story with your peers. Does it resonate and inspire, or does it sound like a resume regurgitation?  Click here for the replay. ✔️ Is the VP of Marketing or CMO role facing an“existential crisis?” Some people believe that it is--including me. Just look at how many marketing leaders now own a portion of the revenue goal, yet spend none of their time actually interacting with customers. Or their over-dependency on outside agencies for key roles that they cannot fill. Raj Rajamannar, the President and CMO of Mastercard, reported in The Drum. We are witnessing boards of directors and CEOs stripping CMOs of their original roles, such as pricing strategy. He goes on to cite that 70% of CEOs surveyed do not believe their CMOs actually contribute to company growth!  ✔️ How are you balancing “selling talent” with “evaluating talent?” Employers can't just assume they can swoop in, make the highest cash offer, and hire the best candidate with a tight talent market. Erica believes that “you need to balance evaluating talent and selling talent...make sure to craft the best candidate experience."  I have seen how larger organizations such as Kimberly-Clark and Amazon rely heavily on their marketing teams to optimize the candidate application experience, and tie their success directly to the healthy size and quality of their applicant pools. This is not HR's sole job any longer. ✔️Are you capable of juggling two brands at once? The first  is brand priority is making sure your company's brand is safe, powerful and compelling. You also need to carve out time and energy to cultivate your personal brand as a leader, both within and outside the organization. Great marketers know how to manage those parallel paths. During our stream, we also heard from Tom Berray of Cabot Consultants . He offers four ways to future-proof your marketing career:  Develop and nurture personal and professional relationships.  Volunteer for boards and get actively involved and participate in those boards.  Join and participate in professional marketing communities (NOT networking groups. Those offer limited value for senior roles, and they are a dime a dozen).  Regularly and consistently experiment with new technologies. Click here for the replay to learn more. Thriving in ambiguity and uncertainty is the mark of a strong leader. That doesn't mean you can leave your career to a few supportive inside sponsors, or rest on your educational laurels. There's a new sheriff in town, and her name is Future Proof. These questions will arm you with some powerful career growth strategies. Copyright 2021, Lisa Nirell. All rights reserved. Lisa Nirell of EnergizeGrowth™ LLC helps courageous marketers and CEOs accelerate growth and get promoted faster. Download your Mindful Marketer learning bonuses at themindfulmarketer.com/bonus. You will also join the “know ahead” list for our upcoming Life Streams. Erica Seidel established The Connective Good in 2011. Her philosophy is that recruiting needs to look less like procurement and more like one-to-one sales and marketing. Erica has placed marketing, marketing analytics, marketing technology, and customer success leaders for a range of companies, including Zipcar, BlueConic, Healthgrades, MarketShare, Datto, Allocadia, and FranConnect, to name a few. Website: https://theconnectivegood.com/  LinkedIn: https://www.linkedin.com/in/ericaseidel/ Twitter: https://twitter.com/erica_seidel ------------------------------------------------------------- Copyright 2021, Lisa Nirell. All rights reserved.

Elizabeth Ionita is Account Executive at Allocadia and founder of COMWUNE. She grew up and lives in Canada - was 1st generation Canadian in her family. Elizabeth has raised two kids and been in a sales role, so we talk a bit about her maternity leaves and how coming back can be tough. Listen to her journey as a full cycle rep and what she was looking for when making a move to another role. Good food for thought for anyone contemplating change - to really know what type of company and environment will suit you well.  Also learn how she moved from selling to a different persona moving from one company to another. 

Allocadia's VP of Customer Success and Insight, Sam Melnick, joins Coruzant Technologies for the Digital Executive podcast. He shares the success from his career is by focusing on the work that energizes him. Being in roles that allow him to provide solutions for his customers is what truly fulfills him.

We're back - what's up PartnerUp? (Sorry for the brief hiatus -- Jared was off in an RV for two weeks roaming the Rockies)Today we have Isaac Smith of Allocadia to unpack why he sits in the Proserve org and the unseen benefits that come alongside. Don't worry, he still carries a revenue target and why you might want to embed a function in your Proserve team too. Plus, Isaac shares the simplest GTM matrix for program prioritization out there. Check it out here: https://blog.crossbeam.com/exercise-evaluating-partner-programDon't forget to subscribe on Apple Podcasts, Spotify, or anywhere you get your pods on the go. If you liked the show, share the episode with your commentary on LinkedIn and hash #partnerup #partnerships + tag us in on the post so we can comment and share your content.Check out all past and future the PartnerUp episodes at https://www.partneruppodcast.com and... don't forget to follow join the world's largest partnerships community at https://www.cloudsoftwareassociation.com to hang out and learn with 4,000+ partnerships professionals.

It's Thursday, July 22nd, 2021, and today we're talking about: Properly raises a proper Series B, Allocadia is acquired by BrandMaker, Auvik Networks Inc. sells a majority stake for $250m US - and if these takes weren't quick enough, we'll do some even quicker ones in our lightning takes round: Shopify is thrown for a Loop; Think Research is on an acquisition spree; and Untether AI tethers to a $125m US raise.

Host Fawn Annan speaks to the CMO of a hot B.C.-based software company that's helping marketing organizations plan strategically and spend efficiently. Julia Stead explains the tools her company offer are not just about managing resources, but also managing the performance of those resources. Integrated directly with an organizations financial system, she says marketers can see the performance of every dollar they spend in real-time. While this may be the “holy grail of marketing” she warns Fawn that people still need to come first. "People make decisions, technology can't do that for us…and I don't see that changing.”   

On this Stop the Sales Drop Podcast episode, Liston Witherill (Founder of Serve, Don't Sell and Host of the Modern Sales Podcast) joined Kristina Jaramillo for a 40-minute conversation on how to reboot your sales and account management process. Listen to this podcast to learn:Where gaps lie in current sales processes and how it's leading to misalignment with customers during the buying process and after the close. How current sales and account management processes are leading to higher churn. Liston's serve, don't sell process that will uniquely fill your gaps and enable you to sell the way buyers want to buy. The latest science behind how buyers want to make decisions.Value-based selling techniques that drive customer acquisition, customer retention, and customer expansion.If you like this podcast, you'll want to register for our Reboot Friday series where Jessica Fewless (Former VP at DemandBase), Jocelyn Brown (SVP Customers at Allocadia), Brian Dudley (VP, Customer Success at Bombora), and Alex Raymond (CEO at Kapta) will discuss the shifts that are helping their firms retain and expand more accounts. Register at: http://stopthesalesdrop.com/fridayreboot

Vince Beese (Head of Enterprise for Kustomer.com and Founder of The Revenue Exchange) recently joined Kristina Jaramillo for a Sales Reboot LinkedIn Live and Stop the Sales Drop Podcast. In this episode, we discussed:1. The shifts Vince made when he joined Kustomer which allowed the team to get more customers like Ring.2. How and why selling to enterprise is different from selling to SMBs.3. Why sales does not sell to the values of enterprise buyers – and the support sales needs from marketing.4. How Kustomer differentiated their selling conversations from the competition that continues to focus on “pain points” in response to pre-defined needs.5. How Kustomer.com is applying the challenger and a concept called “red zone selling” to win with status quo enterprises.After you listen to this podcast, sign up for our Reboot Friday panel series where you’ll learn about the shifts that VanillaSoft, Allocadia, G2, Bigtincan, PandaDoc, Clari, Bombora, and other organizations are making to drive strong sales and marketing performance in 2021.Learn more about it at https://stopthesalesdrop.com/fridayreboot/

Cindy Padnos is an innovator and an advocate for all things entrepreneurial. She is a founder (both of a VC-backed tech startup and a VC firm), with a passion for enabling experimentation that can lead to the discovery of new business models and unique points of leverage. Cindy bleeds B2B/Enterprise Tech – gaining the moniker “Queen B2B” and a place at the table with the top institutional investors in the category. Cindy has been working with enterprise technology startups for more than 20 years - as a founder, operating executive, adviser, or investor. She founded Illuminate Ventures, a seed and early-stage venture capital firm that invests exclusively in enterprise cloud and mobile software companies. Illuminate seeks entrepreneurs that are "re-inventing the enterprise" with products that deliver dramatic productivity and decision making improvements while leveraging better, faster, cheaper - cloud technologies and innovative business models. Prior to her investing career, Cindy led several successful venture-backed entrepreneurial efforts. She was the founder/CEO of Vivant (now part of Oracle) an early Software as a Service (SaaS) company. She was CEO of Acumen, orchestrating a profitable M&A, and VP Marketing for Scopus, helping position this early CRM company for its successful IPO. Early in her career, Cindy served as a management consultant at Booz Allen and Arthur D Little. Illuminate is particularly interested in companies delivering: - B2B SaaS applications and infrastructure - Application of AI and blockchain technologies to the Enterprise - Enterprise mobile solutions - Predictive and prescriptive analytics that improve business results - Business model innovation enablers - Industrial Internet of Things (IIoT)” Cindy is also an investor at various companies, such as Jacobi, Cafe X Communications, Bedrock Analytics, Peerlyst, ChannelEyes, Pyze Inc., JetStream Software Inc. Influitive, Hoopla Software, Xoupang, Contentstack, BrightEdge, and Allocadia. During this interview we cover: 00:00 - Intro 02:09 - Early SaaS Experience from Raising VC Capital to Acquisition 15:00 - The Decision Behind Illuminate Ventures and Transformation to what it is today (Metrics) 22:21 - Experience & Perspective on the Volatility of Deal Flow Investments with the COVID-19 Pandemic 24:10 The Value of a Dollar & Current Challenges in the COVID-19 Environment 26:18 How Founders Deal with the Slow Down in Decision to Buy or Renew Software from Customers and Some Strategies for the New Normal 31:34 What Illuminate Ventures Share with Startups Beyond Capital Support 38:46 What is a Founder Heroic & Why Any Founder Should Aim to Become One 40:54 Cindy's Winner Startup Criteria for Investing 42:29 Cindy's Turn Down Startup Criteria for not Investing Mentions Terms: - https://www.techopedia.com/definition/9339/shelfware (Shelfware) - https://www.investopedia.com/terms/r/rrsp.asp (RRSP) People: - http://www.illuminate.com/employees/jennifer-savage/ (Jennifer Savage) - https://www.linkedin.com/in/ken-goldman-552a472/ (Ken Goldman) - https://es.wikipedia.org/wiki/Michael_Stonebraker (Michael Stonebraker) - https://www.linkedin.com/in/christophercabrera/ (Chris Cabrera) - https://www.youtube.com/watch?v=I9M_zqZgmFk (Gary Swart) "The future of work Ep." Companies: - http://www.illuminate.com/ (Illuminate VC) - Vivant Corp. - https://aws.amazon.com (AWS) - https://www.oracle.com/assets/technology-price-list-070617.pdf (Oracle) - https://cloud.google.com/products (Google) - https://azure.microsoft.com/en-us/ (Azure) - https://es.wikipedia.org/wiki/PeopleSoft (People Soft ) - https://www.sap.com/trends/cloud-solutions/saas.html (SAP) - Evolve - http://www.expressventures.com (Express Ventures) - https://www.ariba.com (Ariba) - http://xactlycorp.com (Xactly) - https://www.vistaequitypartners.com (Vista) - https://www.brightedge.com/glossary/world-search-engines (BrightEdge) -...

Sam Melnick, VP of Marketing for Marketing Performance Management firm Allocadia, provides a framework for thinking about the best way to allocate budget for Account-Based Marketing. ---------- Join Sangram's "Becoming Intentional" newsletter, read by over 10,000 leaders, for a 1-minute read on how to lead professionally, grow personally, and live fully. Only available on LinkedIn.

Julia Stead is unique as a B2B SaaS CMO because she defies the stats about the average tenure of B2B SaaS marketing leaders -- Julia spent over 7 years climbing the marketing ranks at Invoca before Erica placed her as CMO at Allocadia. (In case you were wondering, the average tenure of a CMO for a technology company is under 2.5 years - in SaaS companies, it's usually lower. In Silicon Valley, the average tenure of a marketing leader is 6 to 18 months!). In Episode 2 of The Get, Erica and Julia talk about the anatomy of a CMO search: from the perspective of both the company and the winning candidate. Highlights: - Julia shares how she rose fast in her career , and why she believes it's important to go the distance with your employer (with secrets from her self-improvement plan!) - What should you look for in prospective companies to see if they have the right culture of growth/ support? - How is the CMO job different from the VP Marketing role? - Balancing brand and demand as a CMO - Structuring a B2B SaaS marketing team as the CMO - Vital tips for marketers aspiring to be CMOs in B2B SaaS companies Julia is a founding member of Women in Revenue – and tells us why it matters to women professionals in revenue marketing

Sam Melnick, VP of Marketing at Allocadia joins us in this episode of Sunny Side Up to share his thought-leadership on top revenue driven B2B marketing strategies that can impact overall goals and your company bottomline. About Sam Sam is an analytically driven marketing professional who has experience as a marketing leader, industry analyst, and... The post Ep 63 | B2B Marketing Tips with Sam Melnick, VP Market Insights & Growth at Allocadia appeared first on Sunny Side Up.

Sam Melnick, VP of Marketing at Allocadia joins us in this episode of Sunny Side Up to share his thought-leadership on top revenue driven B2B marketing strategies that can impact overall goals and your company bottomline.

The relationship between marketing and finance spans from ‘complicated’ to ‘non-existent’, yet Marketers are feeling the pressure to show campaign performance and often, preserve and justify their marketing budgets. With so much technology available to execute on marketing – from creative ops to decisioning and analytics, it’s easy to get lost in the details of launching a new channel or defining the next 1:1 segment. But developing a data strategy that starts with planning and tracks the intent of a campaign through actualization is key to effectively measuring and understanding marketing performance. In this episode, Allocadia's VP of Market Insights and Growth Sam Melnick joins us to discuss the data strategy and organizational changes that drive marketing performance management. Guest: Sam Melnick, VP Market Insights and Growth, Allocadia Sam is an analytically driven marketing professional who has experience as a marketing leader, industry analyst, and customer success leader at a marketing technology companies. His special talent is the ability to focus on details or specifics to execute, but also step back and distill this information at a higher, more strategic level. He is also a student of marketing and will never stop learning about and discussing marketing. Some of his favorite topics are: Marketing technology, marketing benchmarks, change management within marketing, and building high performing teams. Feel free to reach out if you want to connect around interesting ideas, projects, companies, and/or tools! Learn more about Marketing Performance Management with Allocadia. Host: Veronica Bright Veronica Bright is a solution architect at Zee Jay Digital. Specializing in marketing resource and digital asset management, Veronica delivers thoughtful, functional solutions for enterprise clients. Veronica believes that technology design starts and ends with the people who use it, and strives to put people first in every solution she builds.  

  Yep, we’ve heard from pundits in the past few years that the customer is why you are in business, why they are important and what we should do about it. Jocelyn Brown, SVP at Allocadia agrees with that, but she takes it much further in saying that its more than a concept, more than an idea that passes quickly as a conference keynote and disappears. It is a philosophy for doing business for Marketing and Salespeople in the most progressive (and profitable) companies.  ----more---- About Jocelyn Brown As SVP, Customers, and Revenue, Jocelyn Brown oversees the sales and customer success teams at Allocadia. Her teams provide a seamless and value-driven experience to every customer, from initial interest through their continued growth, to best support their progression through the stages of budgeting, planning and performance excellence. Having spent more than 17 years in the B2B and SaaS spaces, Jocelyn brings extensive experience building and managing high-performing customer success teams that drive recurring revenue and value, and develop life-long customers. About Allocadia Allocadia’s Run Marketing Platform gives marketers the confidence to know where to invest their next dollar. The recognized leader in Marketing Performance Management (MPM), Allocadia enables marketers to plan strategically, invest with purpose, measure the performance of their activities, and ultimately maximize marketing’s impact on the business. This gives marketers the ability to drive greater performance, increase ROI and improve alignment with corporate goals. Companies like Microsoft, GE Healthcare, Box and Charles Schwab manage more than $25 billion marketing dollars within Allocadia, which enables them to save up to 40% of the time they spend on budgeting and planning as well as double their pipeline-to-spend ratio and ROI.  ___________________________________________ SLMA Radio is hosted by James Obermayer of Funnel Media Group which is a program on the Funnel Radio Channel.  Funnel Media Group is the sponsor of SLMA Radio    

  Jocelyn talks about customer evangelism and lessons learned from Eloqua that she is applying today. Having spent more than 18 years in the B2B and SaaS spaces, Jocelyn brings extensive experience building and managing high-performing customer success teams that drive recurring revenue and value, and develop life-long customers. Most recently she spent 9 years at Eloqua in customer success and global market readiness roles. Our Guest, as SVP of Customer Success at Allocadia, Jocelyn Brown is dedicated to helping Allocadia’s customers achieve the highest levels of Marketing Performance Management and maximize the business value of their investments. In her role, she guides customers through their continued growth and progression through the stages of budgeting, planning and performance excellence, and elevates their experience throughout the journey. This show discusses: What happens when you have to earn the customer business every day The economics of the SaaS business when customers lead marketing When the (continuing) customer is the center of the business model Why the customer is always in the “room” at her company When marketing is led by the voice of the customer How her experience at Eloqua has guided her philosophy Jocelyn Brown SVP, Customers & Revenue Linkedin   Twitter As SVP, Customers, and Revenue, Jocelyn Brown is dedicated to helping Allocadia’s customers achieve the highest levels of Marketing Performance Management and maximize the business value of their investments. In her role, she oversees marketing, sales, partner and customer success teams to provide an exceptional customer experience. Her teams provide a seamless and value-driven experience to every customer, from initial interest through their continued growth, to best support their progression through the stages of budgeting, planning and performance excellence. Having spent more than 17 years in the B2B and SaaS spaces, Jocelyn brings extensive experience building and managing high-performing customer success teams that drive recurring revenue and value, and develop life-long customers. Most recently she spent 9 years at Eloqua in customer success and global market readiness roles.  Read the  transcription on the Heinz Marketing blog   ___________________________________________ Sales Pipeline Radio is hosted by Matt Heinz of Heinz Marketing which is a program on the Funnel Radio Channel.  Heinz Marketing is the sponsor of Sales Pipeline Radio.    

That Time We Got Sick of Marketing & Sales Arguing, So We Put Finance In Charge - In this episode we talk with Allocadia to learn more about how they created a Revenue Operations role to help align marketing and sales.

In this episode, Kaitlin Lutz talks with Sam Melnick, VP of Marketing at Allocadia, all about how to budget for ABM.  This episode is based off a blog that Sam wrote on the #FlipMyFunnel blog: https://flipmyfunnel.com/how-should-you-budget-for-abm/  

Episode Title: Marketing Performance: Being Strategic About Marketing Ops with Jocelyn Brown, Allocadia It’s all about being ‘contextual’ this week on The Talking Stack! You hear the word ‘contextual’ and you think this is going to be about CX..but today we are talking about it in two different..well..contexts.. (sorry): the importance of context in measuring marketing performance; and the importance of context in buyer intent. Segment 1 with Jocelyn Brown from Allocadia is all about measurement and metrics, and Segment 2 is our quick takeaways from the Google Marketing Week and how it might impact the way you think about buyer intent and discovery as two sides of your programmatic adtech budget in 2020 and beyond! Segment 1: talking measurement and marketing ops with Jocelyn Brown First up, every marketers’ favorite (not) topic: performance measurement! We pick Jocelyn’s brains marketing ops and measurement best practices. Here is what we distilled it down to: 1. Approach measurement in the context of: o What your customers are trying to achieve o Your own organizational business goals o Your campaign and activity level goals o The dynamic internal and external environment o What you are trying to achieve with the metrics 2. Prioritize the metrics you really need based on: - Your goals and desired outcomes - Achievability - Internal audiences (hint: not every metric needs to be shared with everyone) 3. What mistakes do marketers make with measurement? - Too many metrics without purpose - ‘One core metric’ - Getting lost in operational data - Being inconsistent in measuring a metric 4. What skills do marketing ops specialists need today? - Understanding their own and their customer’s business - Data literacy/ systems thinking - Being a storyteller and connecting all the users of the metrics back to the business goals 5. How can we leverage marketing ops in more strategic ways? - Tie everything back to business goals - Involve marketing ops in planning so they can deliver more strategic outcomes - Help them create a winning ‘marketing experience’ for marketers who create winning customer experiences BONUS: Allocadia shares their martech stack Allocadia’s stack is all about driving value in conversations. And so, aside from CRM (Salesforce) and Marketing Automation (Marketo), they also have Pathfactory to help track and measure content consumption, Salesloft to sift through relevant conversations, Drift conversational marketing for acquisition, and Gainsight to help visualize data and prioritize tasks. Jocelyn also believes in her Nudge.ai tool to measure the depth and strength of customer relationships (Talking Stack listeners will recall meeting Dave Gerhardt from Drift and Steve Woods from Nudge.ai on the show! Check out those episodes to learn more about what they do to help with your goals) As a thumb rule, says Jocelyn, Allocadia tries to create a stack that helps focus on adoption metrics (very crucial for them as a SaaS) and facilitates customer conversations around value (crucial as a customer-centric company). SEGMENT 2: At 25.00 – Google Marketing Week 2019 takeaways – - Its about a new approach to intent – it’s all about balancing ‘contextual intent’ and ‘discovery’ Plus: - Anand wants more ‘dumb intelligence’ in the advertising he sees! - David manages to use ‘Borges’ and ‘Bayesian Hypothesis’ in a ten-minute span

In this episode Jocelyn talks about: Data supported decision making Why it's not about ROI Marketing performance management

Ever wonder what marketing would look like if you applied data-centric analysis a la sabermetrics? Wonder no more. In this episode of CMO Confessions, Sam Melnick, VP of marketing at Allocadia steps up to the plate to talk all things stat-centric and what marketers should look for in ROI measurement. Follow Sam on Twitter: @SamMelnick Learn more about Allocadia: @allocadiaFollow ON24 on Twitter: @ON24 Learn more about ON24: https://www.on24.com/

In this episode we talk to Sam Melnick, VP Marketing at Allocadia. Click here to connect with this guest on LinkedIn.

On this episode, Brian Hansford, VP of Client Services at Heinz Marketing hosts Sam Melnick, VP of Marketing at Allocadia.  Look for the full transcription on our blog starting Monday, 5/28/18.   In this episode we're talking about a mid-year review.  As Sam says, "It all starts with the plan. So whether you're planning for next year or whether you're looking at what's going on in real time, measuring performance in real time or if you're doing that kinda half year look back, to me, it all starts with the plan. That's your roadmap. You set out your intentions. You set out where do we wanna spend time and money. What do we expect to get out of our time and money? And now you get that chance to compare results and hopefully adjust and improve. Brian asks Sam several great questions!  Listen in to hear Sam's replies! When marketers are at both the strategic levels, CMO level and even operational level, are reviewing that data, what are some of the best practices that you see with your clients and even that you recommend in how they manage their budgets against the plan and make decisions on where to invest their resources? What should they look at in terms of reviewing their plan? How can they look at the data that they've been collecting and analyze that performance up to this point and use that to make plan adjustments and moving forward? Do you feel that marketers are getting better at measuring their performance against revenue? The revenue attainment and what they're actually doing to drive results. What are your thoughts on that and how should marketers consider using that when adjusting for a strong second half? Should marketers wait for a mid-year point to measure what's working? How often should they analyze what's working with a marketing performance management approach and solution and make those go, no go, or any sort of adjustment decisions, pulling investments, adding investments? More from Sam: I am an analytically driven marketing professional who has experience as a marketing leader, industry analyst, and customer success manager at a marketing technology company. My special talent is the ability to focus on details or specifics to execute, but also step back and distill this information at a higher, more strategic level.  I am a student of marketing and will never stop learning about and discussing marketing. Some of my favorite topics are: Marketing technology, marketing benchmarks, change management within marketing, and building high performing teams. Feel free to reach out if you want to connect around interesting ideas, projects, companies, and/or tools! Outside of work I love skiing, basketball, and cooking. Additionally, I am a barbecue and craft beer aficionado.

Sam Melnick, VP of Marketing at Allocadia, and I reveal the key steps to having a happy and successful career journey. It starts with being intentional and understanding that every departure and new opportunity should meet several key requirements that we break down for you. We talk about the importance of environment, leadership, learning new things and even share one golden rule that if followed, you will be incredibly happy throughout your entire career. As always, I’d love to hear your feedback on the podcast and the best place for that is LinkedIn, Twitter (@demandgendave), and of course when we see one another.

The Art & Science of Customer Loyalty: Community, Advocacy and More We talk about customer evangelism as well as lessons learned from Eloqua that Jocelyn is applying today, and more! Check out the recording and transcription on the Heinz Marketing blog on Mon. 2/26/18. Our Guest, as VP of Customer Success at Allocadia, Jocelyn Brown is dedicated to helping Allocadia's customers achieve the highest levels of Marketing Performance Management and maximize the business value of their investments. In her role, she guides customers through their continued growth and progression through the stages of budgeting, planning and performance excellence, and elevates their experience throughout the journey. Having spent more than 18 years in the B2B and SaaS spaces, Jocelyn brings extensive experience building and managing high-performing customer success teams that drive recurring revenue and value, and develop life-long customers. Most recently she spent 9 years at Eloqua in customer success and global market readiness roles.

In this episode Sam discusses: Why it's all about foundational technology and data It's not about AI replacing humans, it's about making them more powerful How IT is getting more involved in the marketing stack

In this episode we talk to Matt Davis, Director, Content and Digital Marketing at Allocadia.

Sam Melnick, VP of Marketing at Allocadia, joins the Content Pros Podcast to discuss and define the maturity model and how it has revolutionized their approach to content marketing.   Special thanks to our sponsors: Oracle Marketing Cloud Uberflip Convince & Convert: The Business of Story   In This Episode How adhering to the maturity model leads to consistent progress towards accomplishing all your goals, both big and small Why getting the maturity model into your process means starting at the C-suite How building a foundation with the maturity model leads to a successful house of content Why successful implementation means dividing to conquer   Resources Sam Melnick on Twitter, LinkedIn, and Instagram Allocadia Kathleen Schaub at IDC Sirius Decisions   Visit ContentProsPodcast.com for more insights from your favorite content marketers.