Podcasts about operationalize

The rapid expansion of AI in financial services is creating a widening gap between enterprise ambition and the operational readiness required to deploy systems that are secure, compliant, and trusted. In this episode, Dr. Oscar A. Rodriguez, Vice President of Data Analytics at Citi, joins Daniel Faggella, Emerj CEO and Head of Research, to describe how leaders build the operating model for safe AI at scale, from aligning stakeholders to embedding governance, accountability, and data quality from the start. The discussion highlights practical decisions around cross‑functional alignment, foundation‑first governance, risk ownership, and preparing for evolving regulatory and security demands. This episode is sponsored by Securiti AI. Download the free "AI in Financial Services Executive Cheat Sheet" at emerj.com/fcs1 to go deeper on how early governance prevents AI failures.

Miki Feldman Simon, is an executive coach, speaker, and the author of CORE Leadership: A Four-Step Framework to Lead Yourself, Grow Your Influence, and Amplify Your Impact.Miki's perspective on people, performance, and what it really takes to lead effectively across different environments was shaped by two different lenses. First, a wide range of leadership roles, including marketing, operations, and HR leadership in companies that went through successful mergers and acquisitions. Second, growing up in multiple countries and cultures: from Israel to Australia to the United States.In our conversation, we explore how our assumptions shape the way we lead, the importance of understanding what a role really looks like before committing to it, and why many of us operate on autopilot more than we realize.We also dive into her CORE leadership framework—Clarify, Operationalize, Reflect, and Evaluate—and how it helps leaders move from reactive habits to intentional action. Along the way, Miki shares powerful personal stories and practical examples from her coaching work that bring these ideas to life.Contact Dino at: dino@al4ep.comWebsites:mikifeldmansimon.comal4ep.comAdditional Guest Links:LinkedIn: linkedin.com/in/mikifeldmansimonInstagram: @mikifeldmansimonFacebook: facebook.com/miki.feldmansimonAuthentic Leadership For Everyday People / Dino CattaneoDino on LinkedIn: linkedin.com/in/dinocattaneoPodcast Instagram – @al4edp Podcast Twitter – @al4edpPodcast Facebook: facebook.com/al4edpMusicSusan Cattaneo: susancattaneo.bandcamp.com

If your CX work keeps getting reduced to dashboards, survey scores, and “please fix this one issue,” it's time to change how you lead. We respond to a listener who's using Experience Is Everything with their team and wants the clearest path from customer experience ideas to real execution. The big theme is simple: structure creates credibility, and credibility creates the room you need to drive meaningful change. We start with the most powerful foundation you can build fast: a CX mission statement. It aligns mindset across the organization, helps you stop acting like a feedback narrator, and gives your team language they can confidently evangelize. From there, we dig into customer experience strategy, because too many organizations never actually write one down. We walk through how to define success in a way that supports organizational goals so your CX work becomes proactive, intentional, and business-led rather than reactive. Then we get practical about culture and discipline. Culture is hard to change, so we talk about scoring where you are today, choosing one area you can influence, and re-checking progress over time. We also cover the CX charter, the document that turns your foundation into coordinated efforts with the right people involved, a clear communication cadence, and shared measures of success. Subscribe, share with your team, and leave a rating and review so more CX leaders can find it.Enjoyed the show? Subscribe, share with your team, and leave a quick review to help others find us. Leave your review at ratethispodcast.com/xact.Want to ask a question? Visit askjeannie.vip to leave Jeannie a voicemail! (And don't forget to follow Jeannie Walters, CCXP, CSP on LinkedIn!)

Miki Feldman Simon, MSc, PCC, is an executive coach, global business leader, speaker, and author of CORE Leadership: A Four-Step Framework to Lead Yourself, Grow Your Influence, and Amplify Your Impact. Over her three-decade career, she has held leadership roles in marketing, operations, and HR across multiple industries and guided organizations through growth and successful acquisitions. In her coaching, she helps leaders align values and actions to lead with greater clarity and influence. Known for her warmth, sharp insight, and candor, she blends behavioral science with practical tools that drive lasting change.In today's episode of Smashing the Plateau, you will learn how leading yourself first can transform the way you show up as a leader and build deeper influence with the people around you.Miki and I discuss:Miki's non-linear career journey across Israel, Australia, and the US [02:56]How unexpected career breaks shaped her leadership philosophy [05:28]Why leadership starts with leading yourself [12:26]The CORE framework: Clarify, Operationalize, Reflect, Evaluate [13:19]How habit stacking builds intentional leadership [15:42]Understanding self-talk and limiting beliefs [17:21]The gap between intentions and impact [19:18]Real results leaders experience through the CORE framework [20:31]The role of curiosity and psychological safety in community [23:39]Learn more about Miki at https://mikifeldmansimon.com/ and https://www.linkedin.com/in/mikifeldmansimon/______________________________________________________________About Smashing the PlateauSmashing the Plateau is a podcast for experienced independent leaders who have left corporate roles to build sustainable, expertise-based businesses.Each episode features a thoughtful, experience-driven conversation about what changes when you no longer have the infrastructure of an organization behind you.We explore judgment, decision-making under uncertainty, growth plateaus, identity shifts, and the role of trusted thinking partners in sustaining long-term success.______________________________________________________________Take the Next Step• Experience the power of peer perspective.Join a live guest session and connect with experienced professionals navigating similar challenges:https://smashingtheplateau.com/guest• Stay connected to the conversation.Get new episodes, reflections, and invitations delivered to your inbox:https://smashingtheplateau.com/news

Core values sound simple until you try to use them to lead a team consistently, especially when things get busy or uncomfortable. In this episode, Kirk Behrendt explains how to turn core values into daily decision-making tools with Heather Crockett, coach at ACT Dental. You'll learn how to make values behavioral and observable, build them into your communication rhythms, and use them as a practical filter for hiring, accountability, and tough leadership calls. Listen to Episode 1049 of The Best Practices Show!Main Takeaways:Core values only work when they drive daily behavior, not when they're just words on a wall.Values must be actionable and observable so the team can interpret and apply them consistently.“Core values without function” shows up as subjective interpretations, inconsistent culture, and leaders hesitating to hold people accountable.Make each value behavioral by defining what it means, documenting examples of how it shows up, and listing the results when it's alive and well.Operationalize values by embedding them into hiring, onboarding, daily huddles, weekly team meetings, monthly check-ins, and quarterly planning.Use values as the decision-making filter for real-time issues like scheduling, finances, patient care, and team dynamics to reduce decision fatigue.Hire and evaluate people on two criteria: they get results and they fit your core values, using tools like a Right Person, Right Seat scorecard.Snippets:00:00 How to turn core values into daily decision-making tools.02:10 Why core values matter only if they drive behavior.03:10 Why vague values (like “excellence” or “integrity”) don't work as daily tools.04:30 What “core values without function” looks like inside a practice.06:10 How to make values behavioral with definitions, examples, and outcomes.08:00 Using “anti-values” and standout team behaviors to clarify what you want.10:10 Putting core values into systems and communication rhythms.12:10 Using huddles and team meetings for value shout-outs and accountability.18:00 Using core values as a daily decision filter to reduce decision fatigue.22:10 Heather's final takeaways on visibility, systems, and reflection.23:50 BPA tools mentioned: Identifying Core Values, bringing values alive, Right Person Right Seat scorecard.Guest Bio/Guest Resources:Heather Crockett is a Lead Practice Coach who finds joy in not only improving practices but improving the lives of those she coaches as well. With over 20 years of combined experience in assisting, office management, and clinical dental hygiene, her awareness supports many aspects of the practice setting.Heather received her dental hygiene degree from the Utah College of Dental Hygiene in 2008. Networking in the dental community comes easy to her, and she loves to connect with like-minded colleagues on social media. Heather enjoys both attending and presenting continuing education to expand her knowledge and learn from her friends and colleagues.She enjoys hanging out with her husband, three sons, and their dog, Moki, scrolling through social media, watching football, and traveling.Resources mentioned in this episode:Identifying Your Core Values (exercise outline): https://www.actdental.com/hubfs/Identify%20Your%20Practices%20Core%20Values.pdfBPA tool on how to bring core values alive:https://www.actdental.com/free-resources/how-to-bring-your-core-values-aliveRight Person, Right Seat scorecard:https://www.actdental.com/blog/2-key-tools-for-accountability-successMore Helpful Links for a Better Practice & a Better Life:The Best Practices Show: https://www.actdental.com/podcast/Best Practices Association: https://www.actdental.com/bpaUpcoming Events & Workshops: https://www.actdental.com/events/Smile Source: https://www.smilesource.com/Subscribe on Apple Podcasts: https://podcasts.apple.comSubscribe on Spotify: https://open.spotify.com

In This Episode Most business owners don't actually own a business—the business owns them. David Finkel believes systems are the key to changing that reality. In this episode, Adi Klevit interviews David Finkel, CEO of Maui Mastermind, about how entrepreneurs can scale companies that are not overly dependent on the founder. David shares his personal journey from Olympic athlete to entrepreneur, explaining how his early businesses were built largely through hard work and force of will before he learned how to create scalable systems that reduced owner reliance. Adi and David dive deep into why systems are essential for growth. David introduces a powerful analogy comparing businesses to an old house: systems that worked for a small company often fail once the business grows and additional demands are placed on them. Formalizing and documenting systems allows leaders to identify inefficiencies, streamline operations, and create consistency across the organization. The conversation also explores the often-overlooked challenge of implementation. David explains that fixing a process is only the first step. Through his "FOC" framework—Fix, Operationalize, and Culture—he emphasizes that leaders must continue reinforcing new systems long enough for them to become part of the company culture. Without that reinforcement, businesses end up solving the same problems repeatedly. Adi and David also discuss AI and automation, agreeing that while AI is an incredibly powerful tool, it cannot replace strategic thinking, leadership, or the nuanced expertise required to build exceptional businesses. Instead, AI should be viewed as a partner that enhances execution while business owners continue driving the vision and direction.  

From cruise-ship chaos to boardroom clarity: how systems, not willpower, quietly run your life and business. In this episode, David and Londa jump from cruise ships and long-haul flights to COVID recovery and daily routines to uncover a single theme: your success is built on systems, not spur-of-the-moment effort. Through personal stories—missed entertainment, health scares, and a home-organization overhaul—they show how questioning narratives, taking personal responsibility, and reactivating simple systems can transform both your life and your business. Three Business Takeaways 1. Systems beat motivation. Relying on willpower is fragile; simple, repeatable systems (like Londa's “Sidetracked Home Executives” approach) create predictable results in both home and business. 2. Question the narrative. Whether it's media blame or conventional health advice, top performers pause, ask better questions, and take ownership instead of waiting for someone else to fix things. 3. Operationalize the basics. Turning everyday responsibilities into scheduled, systematized tasks (daily/weekly/monthly) frees mental bandwidth for higher‑value work and bigger opportunities. [hanta boat] #SystemsOverWillpower #PersonalResponsibility #BusinessHabits #OperationalExcellence #ProductiveLife

Send us Fan MailLEARN THE CAPITAL RAISING STRATEGIES AND FRAMEWORKS used by alternative asset professionals: https://go.fundraisecapital.co/applyDOWNLOAD: How to find LP Investors Playbook: The 4 Stage Roadmap: https://go.fundraisecapital.co/how-to-find-lp-investorsIn this episode of Making Billions, Ryan Miller provides the exact tactical blueprint to scale from 0 to a $100 million fund without wasting five years of your life.What is the 4-stage "LOOT" Framework for emerging managers to raise $100M?Ryan  provides the definitive roadmap for The LOOT Framework: A step-by-step masterclass on scaling from the "Syndication Zone" to the "Fund Zone" by systematically moving through the Legitimize, Optimize, Operationalize, and "Titratize" stages.Subscribe on YouTube:https://www.youtube.com/channel/UCTOe79EXLDsROQ0z3YLnu1QQConnect with Ryan Miller:Linkedin: https://www.linkedin.com/in/rcmiller1/Instagram: https://www.instagram.com/ryanmilleroffical/X: https://x.com/_MakingBillionsWebsite: https://making-billions.com/[THE HOST]: Ryan Miller is a fund manager, capital strategist, and former CFO turned angel investor in technology and energy. He is the founder of Fund Raise Capital and Aequor Capital Partners, and has mentored over 1,000 fund managers across private equity, private credit, venture capiSupport the showDISCLAIMER: This podcast is for entertainment and general informational purposes only — not legal, financial, tax, or investment advice. Nothing herein constitutes a solicitation or offer to buy or sell any security or investment product. Past performance does not indicate future results. Always consult qualified legal, financial, and tax professionals before making any investment decision. NAME NOTICE: "Making Billions with Ryan Miller" reflects the profile and aspirations of guests featured — it is not a promise, projection, guarantee, or representation of any financial result, income, or outcome for any listener, viewer, or reader. Most individuals who consume this content do not raise any particular amount of capital, and many achieve no financial result whatsoever. "Fund Raise Capital" is a brand identifier only — it is not a promise, guarantee, or representation that any member, subscriber, or listener will raise capital, attract investors, or achieve any financial or professional outcome. This show does not constitute a business opportunity, franchise, investment program, or offer of any product or service of any kind. No part of this show should be construed as a solicitation for investment in any way. Guest views are their own and do not necessarily reflect those of the show or host. Host and/or guests may hold positions in assets discussed. This episode may contain paid sponsorships, advertisements, or endorsements. Sponsored content is identified where...

In this episode of Business Influencers, host Chris Salem speaks with Dr. Wayne D. Wilson, executive coach, culture strategist, and leadership catalyst, about The PIVOT ProcessTM—a systems-based approach to sustainable leadership change.With over 30 years of experience in corporate leadership, psychotherapy, and organizational development, Dr. Wayne explains how leaders can move beyond burnout, reactive decision-making, and emotional overload to create clarity, purpose, and long-term success.He breaks down the five steps of the PIVOT Process™—Pause, Internalize, Vision, Operationalize, and Track—and shares why emotional intelligence is at the center of exceptional leadership.This episode explores how financial goals are measures, not the mission, and why strong leadership starts with self-awareness, trust, and purpose-driven action.A must-listen for business owners, executives, managers, and leaders looking to create lasting impact through meaningful leadership.Guest: Dr Wayne D. Wilsonhttps://www.linkedin.com/in/drwayne-wilsonhttps://us.amazon.com/P-I-V-T-Process-Transform-Pressure-ebook/dp/B0FTTMG5C5/Host: Chris Salem Sound: Mahesh RProducer: Archita Puranik

Most discovery calls fall apart for the same reason: the seller asks surface-level questions, bounces between topics, and then defaults to pitch mode the second things get quiet. In this Content to Close episode, Nick Lopez walks through a discovery framework that fixes all of it. Nick teaches the "pillar" approach, where every question you ask drills deeper into one topic before moving on, so you actually uncover the pain instead of skimming past it. He explains the 80/20 listening rule, why personal pain matters more than company pain, and the specific questions that get prospects to sell themselves on your solution. Nick also shares how to build a clean handoff from sales to customer success so the rapport you built in discovery doesn't get lost the second the deal closes. If you want discovery calls that actually move deals forward instead of burning them, this episode is worth your time.About NickNick Lopez has a background in both marketing and sales, with experience across industries ranging from plastic surgery to theater to travel and multifamily real estate. He moved from marketing into sales, then into learning and development, where he now helps sales teams get better at the fundamentals, especially discovery. Nick believes great discovery is less about clever questions and more about active listening, patience, and the discipline to keep digging until you find the real pain.Show NotesConnect with Nick on LinkedIn: https://www.linkedin.com/in/nicklopez81/Text us what you think about this episode!

In this podcast episode, Dr. Jonathan H. Westover talks with Juan Betancourt about how companies can operationalize agility for all teams.Juan Betancourt, CEO of Humantelligence, is a visionary leader with a lifelong commitment to reshaping the business landscape for the better. Having observed the limitations of conventional human capital management systems during his time in the software industry, Juan recognized a need for innovation. It was this realization that led him to Humantelligence, where he saw the potential to revolutionize productivity, motivation, and employee retention while making it accessible to all. With a track record of revitalizing global brands like Puma and overseeing the US division of Décathlon, Juan's expertise is unmatched. A Harvard economics graduate with an MBA from The Wharton School, Juan is committed to making work better for all and actively engages in community leadership roles. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this special guest‑hosted episode of Reboot IT, KiKi L'Italien takes the reins and chats with Trevor Mitchell (President and CEO, IAVM) and Dave Coriale (President, DelCor Technology Solutions) to explore why associations struggle with tech decisions and how decision discipline can change everything. They dig into readiness, risk, AI pressure, and the myths leaders tell themselves when urgency takes over. Whether you're facing shiny objects, data distrust, or board confusion, this candid conversation shows how to make clearer, more confident choices that actually move your mission forward. Themes and Topics: The Tension Behind Tech Spend Leaders face simultaneous pressure: money, risk, staffing capacity, and board expectations. Urgency leads to chasing trends instead of linking choices to business objectives. “Tech spend” triggers spiraling questions, often without shared understanding. Readiness as a Cultural Indicator Readiness isn't about money; it's about the capacity to adopt change and adjust processes.  Associations overestimate their ability to implement and manage change.  Leaders who frame technology as strategic (not operational) increase alignment and reduce risk. Maturity Models and Shared Language The 501(c) IT Maturity Model™ gives leaders a common vocabulary to make decisions. Assessment creates clarity: “What's real?” instead of “What we assume.” The alignment portfolio becomes a roadmap, not a report card. AI Pressure and the Myth of “We Need This Now” Boards and members introduce AI ideas before assessing readiness. Smart leaders pause to ask whether AI aligns with strategic direction. Buying prematurely creates more problems than it solves. The Most Common Decision Mistakes Believing a new system will “solve everything.” Relying on vocal minority feedback when making tech decisions. Letting minutiae, or fear of user reaction, delay well‑planned initiatives. What Improves Decision Quality in the Next 90 Days Create a repeatable decision-making framework for all major tech choices. Move from data-driven to data-informed decisions. Operationalize assessment findings inside everyday project management tools. 

How to Leverage Brand Differentiation for Massive B2B Growth In the increasingly competitive and saturated world of B2B SaaS and tech, clear brand differentiation and strategic positioning are the most overlooked levers for sustainable growth. While often dismissed, these are critical components in helping companies directly shorten sales cycles and lower their customer acquisition costs (CAC). When done the right way, they can transform everything from strategic alignment across teams to campaign effectiveness and sales velocity. So how can B2B marketing teams develop clear brand differentiation strategy that drives measurable revenue? That's why we're talking to Chantelle Little (Founder and CEO, Tiller Digital), who shares her expertise on how to leverage brand differentiation for massive B2B growth. During our conversation, Chantelle discussed why clear brand differentiation and positioning are underrated growth levers for SaaS and tech companies, especially regarding shorten sales cycles and lowering CAC. She also highlighted the importance of strategic alignment and effective positioning, particularly in the face of increasing competition and the market's maturity. Chantelle discussed why understanding customer pain points is crucial, and how to leverage AI for audience insights. She provided advice on conducting competitor analyses, gathering customer feedback, and leveraging metrics like unaided recall and CAC to quantify brand performance. Chantelle also underscored the necessity of aligning product marketing and sales teams for impactful branding and scaling. https://youtu.be/IF4TaI0QAfU Topics discussed in episode: [00:00] Why brand differentiation is a non-negotiable now in the world of SaaS [02:36] Why AI is a double-edged sword: great for starting positioning work, but dangerous if human judgment isn’t layered in [08:40] The pushback founders give (“it’s too early”) and why those that invest early remove friction from fundraising, hiring, and conversion  [11:49] Key pitfalls to avoid regarding brand differentiation (and branding in general) [20:14] How to make brand ROI tangible: work backward from customer lifetime value (CLV), target a specific CAC reduction, and show the revenue math in founder language  [28:34] The 4-step positioning framework:  1) Define your market and competitive alternatives,  2) Gather customer interviews, surveys and competitor audits,  3) Mine for real differentiation beyond table stakes,  4) Operationalize across the website, sales decks and outbound  [39:31] Metrics for proving brand’s impact: unaided recall, branded search growth, direct traffic, CAC trends, conversion rates, sales cycle length, and inbound lead quality Companies and links mentioned: Chantelle Little on LinkedIn  Tiller Digital G2 Transcript Christian Klepp, Chantelle Little Chantelle Little  00:00 One key pitfall I see is just treating brand as a cosmetic exercise, right? So it’s really, especially when people are, you know, not super familiar with brand, not super familiar with marketing. It can be really easy to, you know, associate logo with brand, and it’s, it’s a lot more comprehensive than that. Christian Klepp  00:19 It’s something that tends to get overlooked in the world of B2B SaaS and tech, yet it’s a crucial component in helping companies to shorten sales cycles and lower Customer Acquisition Costs (CAC) I’m talking about clear brand differentiation and positioning. When done the right way, it can transform everything from strategic alignment across teams to campaign effectiveness and sales velocity. So how can B2B Marketing Teams develop clear brand differentiation for growth? Welcome to this episode of the B2B Marketers in the Mission podcast, and I’m your host, Christian Klepp, today I’ll be talking to Chantelle Little, who will be answering this question. She’s the founder and CEO of Tiller Digital that helps B2B, SaaS and tech companies scale through strategic customer centric marketing. Tune in to find out more about what the speed to be Marketers Mission is okay, and away we go. Chantelle Little, welcome to the show. Chantelle Little  01:13 Thanks for having me, Christian. I appreciate it. Christian Klepp  01:15 Great to have you on the show. You know, we had such a great pre interview conversation, and I’m really looking forward to this discussion because, man, this is something that’s so important. And I’m not saying this because I also do branding, but it’s just something that I think is really important. I personally feel from my own experience, it’s something that tends to get overlooked a lot, especially in in the world that you operate in, which is in B2B, SaaS and tech, all right, so I’m going to keep the audience in suspense a little while longer, while I go through the first question. Chantelle Little  01:48 Okay, sounds good. Christian Klepp  01:49 So you’re on a mission to help B2B SaaS teams clarify their story, sharpen positioning, and build websites that drive pipeline. And who doesn’t want that? I think is the better question. But for this conversation, I’d like to narrow it down to the topic of how clear brand differentiation and positioning shorten sales cycles and lower CAC. So for those that don’t know what CAC is, it’s Customer Acquisition Cost. So let’s kick off the conversation with two questions, and I’m happy to repeat them. So question number one, why do you believe that brand differentiation is the most underrated growth lever in B2B? And question number two, as a follow up, where do you see many B2B SaaS companies struggle? Chantelle Little  02:36 Yeah, well, maybe I can kick off with the differentiation and positioning pieces. I think one thought that comes to mind is that differentiation from a branding perspective, perspective has always mattered. But the market has changed a lot in in the last decade, but even in the last 18 months, last two years, it has shifted a lot. One of the things that has changed so much is that the SaaS market in particular has matured a lot over the last number of years. And I love to follow all the stats on what’s happening in the market. And if you just consider that, we’re like mid 2020s, and it’s like the SaaS market is roughly 300, 400 billion. And a lot of you know data out there suggesting that that market could double between now and 2030 so in the next four years, kind of thing, we might see that market reach closer to 700 billion. So I share that, because a decade ago, when people were entering the SaaS market, there were fewer that. There was less competition. There were fewer people to actually compete with. By nature, there were fewer buyers as well, because less companies have shifted a lot in terms of their use of SaaS products in operating their businesses, but the market has shifted so it’s more mature, there’s more competition, there’s higher expectations that come with that as well. And then the other thing you know, in addition to saturation in the market, is that the barriers to entry have dramatically lowered, right? So I think last week, I was reading an article about, yet again, another company that has used lovable to launch a you know, product in market within two weeks and generated millions of dollars of revenue. I’m worried about misstating the facts so, but it was like millions of revenue in a short period of time. So when the barriers are lower, the market is saturated, there’s more of a need for differentiation, and I’m really passionate about that, because if we communicate the same story, and if we communicate sameness, we’re never going to win. AI (Artificial Intelligence), obviously lovable is a good example of an AI platform companies are using, but it also has accelerated the ability to create products, but also it is contributing to sameness, like if you put your your competitors into AI and you ask it to spit out positioning for you and your key messaging, it’s a great start, and I’m actually. A huge advocate of using AI for those those steps, but probably talk about that a little bit later in the podcast too. But it’s really critical that human judgment is layered into that that work. Otherwise, you know, brands will be just spit out from AI, and by nature, they will probably become more similar, not more distinct. So those are a couple to answer. Kind of the first question on why I think it’s underrated. I think if companies can really nail that, it really helps with getting traction, and not just, you know, a little bubble of success, but long term traction and long term performance, which is really key. That’s a that’s a big one for brand. So hopefully that that helps, and then I could go into, like, some of the things where I see companies really struggling. I think there’s a few areas I think that a lot of companies, really, if I’m talking early stage for a moment, a lot of companies that I’ve worked with, or I’ve seen, have really struggled to understand the power of getting those foundational brand pieces figured out. So if I use positioning as an example, if you don’t get your positioning correct, all the money invested after that really might, you know, not work in the way that you’re hoping it will work. So it’s kind of going to that foundational layer, and really making sure the foundation is solid, and then building off of that foundation worth saying, hard to get it right. You know, like the first time, you’re constantly iterating on your positioning, not just in the early stage, but as you scale up, you know, I go back to our positioning as a company every year, if not more frequently than that, and you start to tune and experiment and hone it. But I think the core piece is that if you don’t position yourself, you will be positioned by the market, and it may not be in your favor. So being intentional and strategic about that, it may be seemingly insignificant, but it’s really, really critical in terms of getting momentum. So that’s just kind of one thing is like undervaluing brand, which I know we’re going to talk about more here today. Christian Klepp  07:14 Absolutely, absolutely no thanks for sharing that. And that’s something that like, really, you know, when you brought it up, it makes me clench my teeth and I just, I just like, you know, because every time, I mean, not always, you know, certainly there’s, there’s companies that we work with that, um, they either do get it or they’re open to a different perspective, right? Chantelle Little  07:37 Yeah. Christian Klepp  07:38 But more often than not, especially in B2B, I always find that there’s always got to be somebody down there that pushes back on the whole branding aspect and says that’s a complete waste of our time. Chantelle Little  07:50 Yes. Christian Klepp  07:51 Right? And I feel, and perhaps this has been your experience as well. But not to sound harsh, but you know, ignorance is bliss. Chantelle Little  07:57 Yes. Christian Klepp  07:59 Because, you know, if people don’t understand something the dangerous Well, if I don’t understand it, then perhaps it’s not that important, and nothing can be further from the truth. Chantelle Little  08:11 Yeah. Christian Klepp  08:11 Right. So what’s your take on that? Because, I mean, you must, you know, in your in your day to day dealings with clients, especially in those sectors that you serve, you probably get some pushback on, well, why should we do this foundation piece? Why should we do this branding like, you know, we it just sounds like it’s gonna run up, you know, our costs, it’s, it’s, it’s more investment. Why should we do that? We should focus on generating pipeline instead. But what’s your take on that? Chantelle Little  08:40 Yeah, I definitely have experienced that, so it’s a great question. And have come up that come up against that a lot, and I don’t like generalizations, but generally speaking, a lot of founders that you know, I’ve had the opportunity to speak with and work with over the years are not necessarily coming from a marketing background, and often not coming from a sales background as well. They they usually have a specific area of expertise. It could be domain knowledge, it could be subject matter knowledge, but they’re very focused on the product itself, especially in the SaaS space. So it’s, it’s very product centric. And that’s good, because if, if all you have is sales and marketing and you don’t have a product, then it doesn’t work. Either it’s it’s really about this balance and this, this tension between the two. So the pushback that I often get is that it’s too early to invest in brand. That’s the the one that I hear quite frequently. It’s not worth the investment, or it’s too early, or we need to have 100 customers before we’re going to spend that much money or that much effort. And I think some of it stems from limited data pools. We only have so much data, and we only have so many customers we can speak to that spending money on it. Now we’re making too many hypotheses. So why would we over invest? And like I said, a balance is needed because you don’t want to over invest. But the pattern that I see sometimes downstream is that those founders are sometimes struggling to get investment, struggling to attract top talent, struggling to, you know, convince beta users to convert into paid customers. There there’s some downstream effects that happen and they offer. There’s nuance to its of course, that changes by the nature of the business. But my observation is that founders that are willing to invest, you know that reasonable amount in brand see friction removed from a lot of those different kind of goals that they’re trying to achieve. So I think that that’s, that’s super, super key, is that, you know, proper positioning, proper differentiation, and I mean even going to the visual side of branding as well. Is that credible brand? It really helps, especially in a world where there is a lot of skepticism, right? Like, is that fake? Is that real? Like, am I really going to spend money on that? It concerns compliance, like, the list goes on. You know? How do I know this is credible? And brand plays a really, really big, critical role in that. So I do see that pattern quite a bit, and I’ve seen those that are willing to take the investment, and I’ve seen friction be removed. Christian Klepp  11:30 Yeah, yeah, no, absolutely, absolutely. I’m going to move us on to the next question about key pitfalls. So if we’re talking about marketing teams within B2B SaaS or tech. What are some of these key pitfalls that you would say they should be avoiding, and what should they do instead?   Chantelle Little  11:49 Yeah, so there’s a couple that come to mind. One is, one key pitfall I see is just treating brand as a cosmetic exercise, right? So it’s really, especially when people are, you know, not super familiar with brand, not super familiar with marketing, it can be really easy to, you know, associate logo with brand, and it’s, it’s a lot more comprehensive than that. So I think just remembering that just because you have a nice logo, it doesn’t mean that you’ve clearly positioned yourself. Just because you have a really strong, you know, a nice looking website, it doesn’t mean that the value has been clearly articulated and that you’ve differentiated yourself from, you know, competitors, and that all can go go right through. So it really impacts, you know, sales. If you don’t get those, those P those, those specific foundations in place. So I think you know do instead is you want to start with the positioning as the most critical piece, clarify what market you’re playing in. So this is, like, really practical, but like, clarify what market you’re playing in, because you want to make it easy for buyers to assess you against competitive alternatives. This is really challenging if you’re creating a new category, because the competitive alternatives are less clear. But if you’re entering a market where there are more competitive alternatives, like really making sure that you, you know, figure out what market you’re playing in and what value you’re you’re delivering. So that’s kind of like a couple of key things. So that’s one pitfall. The other one that I definitely could talk about for a while is just over reliance on internal perspective. So this is again challenging, and I see it at different stages, because, you know, I’ve worked with, you know, different founders or leadership teams at variety of different scales, some pre revenue, most in sort of a mid market growth phase, a rate up through it to enterprise. So you see this in different ways, shapes and forms. When you’re in the earlier stages, you have a lot of assumptions that you’re making as an internal team. So the more beta users you can talk to, the more potential customers you can talk to, and if none of that’s available, leverage look alike audiences like get as much input as you can to shape your strategy. It’s quite high risk, and it’s usually ineffective to sit in a room with two people that like your idea, and just brainstorm and build a strategy, because it’s not informed by much other than a couple people’s perspectives. So that’s that’s kind of one at larger scales. This gets really tricky, because if you have an executive team of 10 people, right, and then you have other layers of leadership, so Csuite, and maybe there’s VPs (Vice President) and director levels. It’s really tricky for all those people to get into a room and start to debate what makes sense, because sometimes ego gets in the way. You know, people have their own unique perspective, and then, as a marketer, you’re kind of left with trying to integrate all of that. So I’m a big believer in getting customer feedback, be it interviews, be it surveys, you know, if you’re a B2B tech company or SaaS company, looking at competitor reviews on G2 like, looking for patterns in vocabulary, in how people talk about pain solutions, whatever it might be if you don’t have G2 profiles, like, you know, you can go and get look at your competitors, G2 profiles, and start to look at what people are complaining about and what they’re celebrating about your competitors. And you can mine for patterns there. So that’s, that’s another pitfall is just like over reliance on on internal perspective, and then the the cascading effect of all the assumptions that are made in that in that process as well. Christian Klepp  15:42 Yeah, yeah. No, I was, um, I was kind of having a little bit of a chuckle to myself when you said over relying internal perspective. Because, um, it’s, um, I think, I think they’ve diagnosed this, um, this malaise. It’s um, it’s analysis paralysis and opinion. Chantelle Little  16:00 Oh, nice, yeah, yeah, yeah. Christian Klepp  16:03 Yeah. I tried to say that with a very serious face, yes, but, um, but it’s but it’s so true though, right? Like you just mentioned it, and I’ve been in situations. I’ve certainly been in meetings where there was this constant and very heated, like debate about positioning on what the brand stands for from an internal perspective. And it was usually like, unfortunately, more often than not, the loudest voice in the room at once, right? Chantelle Little  16:30 Yeah. Christian Klepp  16:31 Or, depending on the person’s level of seniority as well. And I would then see that falter when they take it to market. Chantelle Little  16:41 Yes. Christian Klepp  16:41 Because, as you rightfully pointed out, just because they agreed upon it in the meeting room, that doesn’t mean that the market agrees with that person. Chantelle Little  16:49 Yes, yes, yeah. Real balance to to to find, and it’s not easy, but it is also surprising how many companies are reluctant. I mean, I talk to B2B, SaaS companies, day in and day out, and there is a reluctancy to ask the customer for a case study or to ask the customer for an interview or survey. And I think some of it comes from, you know, it takes time and energy, which is a very precious commodity in today’s world. But sometimes, I think deep down, people don’t really want to know because they’re trying to protect something, and that’s really tricky. So I think a growth mindset and being willing to accept that customer feedback can be quite, quite powerful, because it creates an ally and ambassador from the customer, not always, but that’s the vision, that’s the goal, right? So if done properly, it really can create that. And then now we have fuel to put in the marketing engine that will help us go further, faster. And that’s a really exciting thing. Christian Klepp  17:57 It is an exciting thing. It is also a very thin line to walk, because I’ve been in a situation previously where I was a product marketer and I had to go out into the field with salespeople and listen to the way that they would conduct, conduct the meetings with the prospects, and listen to the concerns, the objections and the questions and whatnot, right? And from there to your point is, we can see what the prospect really thinks about the product. Chantelle Little  18:26 Yes. Christian Klepp  18:27 Versus what the you know, sometimes when the sales come back, they say, oh yeah. The meeting, the meeting went well. They said they think about it. But when you’re actually there in the meeting, then you actually hear what their concerns are, it’s like, yeah, they like it however they have, they had all of these different questions and concerns, and if that’s not captured in some shape or form, yeah, then anything that we put out from a marketing perspective might not be relevant to them, might not help them, might not also move the sales closer to to getting a deal. Chantelle Little  19:02 Yeah. Well, and I love that you bring that up Christian, because that kind of reminds me of just the other challenge of scaling brand. It’s at like scaling brand, right? And how it can fracture as you try to scale it. Christian Klepp  19:15 Yeah. Chantelle Little  19:15 And one of the things that you you mentioned is just that alignment between product marketing and sales like that is one of the biggest challenges that companies face as they scale. And so it’s like, if sales isn’t, you know, having these great conversations, they’re getting clear on objections, not feeding that back to marketing. And if marketing doesn’t have that Intel or those inputs, it gets difficult to learn from every opportunity to improve conversion performance and improve performance in general. So, yeah, I love that. It’s, it’s really key. Christian Klepp  19:47 Yeah, yeah, no, for sure. For sure. We already talked about this a little bit, you know, like how to deal with pushback, especially from founders. And you know, more often than not, they’re not from a marketing background. They’re not from us. Sales background. But I think the question that I want to ask you is basically, how do you convince them, or how do you prove to them, I think is the better word. How do you prove to them that brand differentiation and positioning can indeed shorten sales cycles and CAC. Chantelle Little  20:14 Yeah, I think when speaking to founders and early stage leadership teams, I think it’s important to speak their language. So there’s like, when I’m when I’m talking to a CMO of a, you know, $80 million company, you are dealing with different context and perspective and experience. And so you can kind of adjust your your your pitch and your conversation around more common marketing related terminology. But I’d say when you’re talking to founders, it’s really important for them to see this in context of revenue and a context of how it’s going to really, really move the needle. And so there’s a few different things. Like, there’s different ways that you can that you can position it, but I think really understanding there’s a couple things that I love to understand is, I love to understand about average deal size. Like, I like to understand, okay, so how much money do we anticipate we can make off of this customer in one year? But more important than that, how much do we think that you’re going to make off the customer over the course of the lifetime of the customer? So is it three years, you know, lifetime value, five years lifetime value, whatever that might be, whatever the customer lifetime value is. That’s actually more important than the the annual recurring revenue for one year or one month, right? So if, if I know that, then it becomes easier to work backwards and figure out, okay, so if that customer is worth $20,000 to you over the lifetime of the customer, how much would you be willing to spend to get that customer? If, if that customer is worth 700,000 or a million over the lifetime of the customer. How much would you spend there? And kind of get into some of the unit economics of it, and then help them understand what makes sense to spend to acquire that customer. And I think, like, like I said, talking in context of revenue, talking in context of, you know, the cost to acquire the lead is really helpful. And so let’s just, you know, use a simple example. A couple weeks back, I was speaking to someone, they were sharing that their their cack was closer to $1,000 and based on their price point, it just didn’t make sense. Like the economics only work when we run the numbers. It only works if we can get that down to three or $400 so the question is, how do you move the needle from a CAC of 1000 to a CAC of 300 to 400 and there’s different levers we can pull right? But when you know that that’s the target, we have to reduce the cost to acquire the customer down to 300 400 for all the economics to work and for you to put more money into this and to really scale it now we can start to look for all the friction that’s in the process that or that’s in the buyer journey, the user journey, depending on what context we’re talking about, and remove every little bit of friction. And when we start to see that, if, okay, if we remove that friction, if we change the messaging, if we do better message mismatching or better message matching from the ad to the landing page. If we, you know, maybe improve the brand, because right now, you feel early stage, and we could through better visuals, make you, you know, position you better amongst your four competitors that you’re trying to beat. If we start to change those little levers, then we can start to, you know, incrementally bring down that number. And you have to be careful talking about this, because there’s so many other things that are variables, right, that influence costs to acquire a customer that are outside of, you know, our ability to influence. But I think talking about it in context of the numbers is most helpful, because now we have really concrete goals all anchored to trying to achieve something that could be scaled and sometimes the answer might be, you need to increase your price, like I’ve come along that before as well. It doesn’t work, not because the CAC is wrong, but because the price is actually wrong. When I look at the competitive landscape, you could double your price, and, you know, not price yourself out of market. So there’s, there’s different levers, and that’s actually what’s so fun about marketing, is that it’s like being a mad scientist and sitting there with all your beakers and putting different things in there and seeing what you can achieve, like what you can create, in terms of results that that is what it’s it’s like. So I think that’s, that’s really key. So I think, like, just really practically as it relates to sales cycles, if you have weak positioning, it usually leads to confusion. Buyers are confused. You know, now I’m having to give repeated explanations of what we do. There’s the the marketing website, but now the sales team is having to, like, repeat or re explain or re educate or change the prospects perspective, and then objections end up getting rooted in misunderstandings, like in the sales process, right? So if we have strong positioning, the opposite would be true. Now we probably have better self qualification, so the quality of leads in your pipeline would be going up. In theory, that’s what would happen, right? We’d have easier comparison. The competitor can compare you better against competitive alternatives. Like it starts to make more sense, less friction, less cognitive load. And then, you know, it will someone will move through the pipeline with less friction. So usually shorter sales cycles. That really matters, right? If you could turn 60 day sales cycles into 30, like, what would that mean for you from a cash flow perspective, right? So it’s kind of looking at at all of those different variables. Christian Klepp  25:51 I love it. I love it. When you talked about the mad scientist that you know, the thing that came to mind was like, Dr. Frankenstein saying. Chantelle Little  25:59 Yeah, exactly that. Christian Klepp  26:03 But I love how you started out with as contradictory as it sounds, it’s very profound working backwards. Chantelle Little  26:11 Yes. Christian Klepp  26:12 What’s the end game? How much? How much is a customer worth to you, right? And working from there, because if you don’t start out like that, everything is really a guesstimation for for lack of a better description. But going back to something that you said, which I thought is really interesting, because at least I’ve seen this a lot. Do you think a lot of this the issue with differentiation and positioning as it pertains to SaaS and tech, also stems from a, this might sound oversimplified, but it stems from a lack of an actual lack of understanding of who the who the customer is, Chantelle Little  26:53 Yes. Christian Klepp  26:53 And what their pain points are, and how you have the ability to address those pain points, versus like, Oh, look at, look at our platform with all these neat features? Chantelle Little  27:02 Yes, yeah, absolutely. I think it’s, it’s hard, like, really, simply, it’s really hard to serve someone if you don’t know their problem first, Christian Klepp  27:12 Right. Chantelle Little  27:13 Right? And I think that’s why I don’t remember the exact quote, and I should look it up, because I keep misquoting it. Then that whole concept of, like, if I had to solve a problem, I’d spend 90% of the time solving the problem, and then whatever, 10% of the time executing against that to actually solve the problem, something like that, right? It is. It is some of that. It’s kind of like if we don’t know the problem, if we don’t know the pain, it’s really hard to solve it. So I think putting adequate energy into understanding, defining the pain, is really critical. Christian Klepp  27:47 Absolutely, absolutely, okay, you’ve given us quite a bit now, but like, walk us through these steps, right? Like, like, like, without that magic formula of yours, I’m joking. We know. We know that it’s not magic. There’s a lot of hard work that goes into this, right? Chantelle Little  28:02 Yeah. Christian Klepp  28:03 Walk us through these steps that that process, right? That helps B2B SaaS teams find their differentiation and strategic positioning. So what? What steps do they need to take? How? How do they? How can they, I should say, conduct research, generate insights, and move rapidly. I think the name of the game is speed too. Like a lot of these guys, especially founder led, they don’t have five years to prove what they have us working. Chantelle Little  28:31 Yeah. Christian Klepp  28:32 We’re talking about months here, right? Chantelle Little  28:34 Yeah, yeah, no, that’s, that’s such a great question. So I’ll try to do this in a way that’s easy to, you know, kind of explain so, so the first part is really defining the market. So in order for us to do positioning like step one, define the market, a couple key questions you can ask is, what cat or category are you in? Right? That’s, that’s really key. And then, what are the competitive alternatives that exist in the market? I’m a big April Dunford fan. I like, there’s a lot of frameworks that there are a lot of books out there about this, but she uses the language of competitive alternatives. And I’ve really, I’ve really taken that and leveraged that, because I think you want to understand who people what I find is that when you start to ask, what are the competitive alternatives? You might realize that the category you originally said you play in is not quite the right category. So if you ask both questions, you can use them to hone in on the right the right spot for early stage founders. I think narrowing in early is really key, and then you can expand really intentionally and strategically later down the line. So what I mean by that is it’s really hard to get traction with the new product in market when you’re trying to solve 30 problems. You know, we’ve talked, talked to so many founders, where it’s like, well, we can do this, we can do this, we can do this. We’re solving this problem, this problem, this problem, this problem, and and so it gets difficult because you need traction. So it’s either, you know, simplify the number of problems you’re solving, or maybe simplify how many industries you’re trying to go after, like start in your best hypothesis industry, get traction there, and then expand later. But I think it’s just being careful, careful about that from a positioning perspective. So that’s kind of step one, just a couple key questions you can ask. Step two is gathering those inputs. So, you know, for customer interviews, you know that’s something that you can do on your own. You can work with an agency to help you do that. I know that that can be really challenging to get people’s time, but for that, it’s really about designing the right script. It’s about making sure that you kind of maintain some continuity through those through those interviews, so that you start to be able to mine for patterns versus changing up the question set every time, leveraging customer surveys. I mean that that requires that you have an outreach list, but often you can, you know, build a bit of an outreach list from the network of folks on your team. But I would say on that one to be really, really careful about narrowing in on the right persona, like the right person, so that you don’t get, you know, the wrong type of input and the wrong type of data. One other thing that you know is really effective is doing a competitor messaging audit. So if you pull up all your competitor websites, and you can use AI to also help you get a start on it, at least you can pull up those websites and basically try to create a bit of a map, right? So it’s like, what is the positioning of each competitor and then what’s their core value prop? Like, that’s that’s also really helpful, outside of positioning. What’s a core value prop? And then, what are some of the key messages that are being highlighted? And then, what proof are they stating? So, is it case studies? Is it testimonials? Is it data points? Like, if that company is saying, we reduce time by 20% or whatever, like, What is the proof that they’re attaching to the message. And again, if you create a bit of a map of those competitors, you can start to see patterns where there’s overlap, and you can also start to see where there’s open gaps, like places you could play that aren’t directly competing. So it can be quite strategic. It can be a lot of fun. You can leverage AI. You could bring all that data back to your team and analyze it. So that’s another one. The review mining, like looking at G2 reviews, that’s really helpful as well, for looking for patterns, again, for all of these things, I we definitely have, you know, really advanced the way that we use AI to do these things, so doing them, but then also validating, making sure you’re using deep research. Sometimes we use multiple platforms so to see if we’re getting the same data from multiple platforms. But I think when you have all this data, AI can be really helpful for analyzing and looking for patterns. So that’s a really useful, useful case. And then internal workshops. I mean, if you’ve got someone on your team that you know is able to run an internal workshop, then that would be a great way to gather feedback from your team and have some of that necessary dialog to drive alignment and pull from the different perspectives on your team. In a perfect world, it’s great if you have a sales perspective, a marketing perspective, a product perspective, and if you’re unsure how to run these workshops, one that’s really useful is just doing a jobs, pains and gains, type or jobs to be done. Using that framework, even that could be really helpful to try map out, you know, the jobs that you believe your customer is doing. And then you can use customer interviews and surveys to validate some of that. And then, to your point, Christian about speed, we actually were. We’ve, we’ve had this a couple times with some customers that we’ve worked with, and even for our own testing, where we will use third party, you know, B2B platforms to, you know, interview look alike audiences. And there’s a whole science to that. So it’s not as simple as just going paying money and then, boom, you get 50 people’s feedback. You have to be super strategic about how you structure the surveys and the questions and what tests you run. But that’s beautiful, because now, 48 hours from now, you’re getting feedback. Now you’re able to leverage that, put that in AI look for patterns. It can be quite helpful when, when speed is the game. So that’s, that’s another one. So that’s kind of step two, gathering the real inputs. Step three is your mining for that true differentiation. A couple things that I’ll just quickly mention here is like, really try avoid table stakes. I see this time and time again, and even it’s very tempting to say, well, we’re we’ve got great customer service, whatever company is going to claim they do. Now, the customer interviews might say something different, and the customer, the competitor reviews online, might say something different, but like, is that sticky enough as a differentiation? Or like, even when people talk about their brand personality, it’s like, well, we’re professional. Well, that’s table stakes, right? Like, everyone’s expecting a level of professionalism. Christian Klepp  34:58 We hope so. Chantelle Little  34:59 We hope, we hope, right? So it’s like, try avoid that, or try avoid really vague adjectives. Like, get like, really specific. Don’t be satisfied with like, the vague. So here’s, like, the process where, now that you’ve done all that pre work, right now, you’re trying to, like, look for specific strengths and just where that real uniqueness is. And I believe that when it’s really grounded in real customer language, or maybe it’s lookalike audience language, it drives better performance from a marketing perspective. So that’s something to really look for. And step four, of course, like once you’ve actually found the differentiation, now you have to operationalize all of that, right? So that’s a whole other thing. I could go on and on and on, but it’s a whole other thing, because it can’t just live in a slide deck or a pitch deck. Now we have to figure out, how do we change the website, our sales decks, our email, outbound emails, like literally every touch point so that it aligns with that positioning, because everything that’s out of alignment is going to create confusion and potentially introduce friction. So that’s kind of the other part. So I’ll stop there. Does that help? Christian Klepp  36:15 I think you’ve got enough material here for an audio book. Chantelle Little  36:21 So that’s not the first time I’ve been described as robust. Christian Klepp  36:27 But jokes aside. I mean, I think that that was, that was quite comprehensive, and thank you for walking us through that. And by appreciate the amount of detail that you’ve provided here, because it is, again, one of the reasons why we agreed to discuss this topic on, you know, on this episode, is because this is a component, a vital component, that tends to get overlooked because they feel like, like it’s not such a big deal, or it’s something that’s easy to come up with. And now that you’ve met, you know, you’ve put in the effort to, like, walk us through what that actual process looks like. Chantelle Little  37:04 Yeah. Christian Klepp  37:06 We hopefully have dispelled that myth of how easy this is. Because, you know, as you’ve rightfully pointed out, it’s not, I mean, even if you Yes, of course you can use AI. I mean, like, we use it too, but there’s a certain way to use it and leverage it, where it generates, like you said, it helps to aggregate data, it helps to identify patterns, and it helps to generate those insights that also create true differentiation. Chantelle Little  37:34 Yes. Christian Klepp  37:35 None of this nonsense. And you know where I’m going with this, like you know, our true brand, our true differentiation, you know, lies in our people. Chantelle Little  37:43 Right? Christian Klepp  37:44 No, it does not right. Chantelle Little  37:45 Yeah, yeah. Christian Klepp  37:47 It lies in your ability to solve your you know, whatever challenges and problems and pain points your customer is facing, whatever those may be. Chantelle Little  37:56 Yes, yeah, yeah. And I think I love that you said that, because I think we also are living in this like world where outcomes, there’s so much focus on outcomes. So if you have a B in the B2B SaaS space, you know, saying that we have good customer service, saying that we have good people, those are, those are how we create value. They’re not the value. Christian Klepp  38:21 Right? Chantelle Little  38:21 So it’s like the the, you know, old challenge of people that focus on their features versus focusing on the value that they’re creating. And in today’s world, you can’t stand out if you don’t lean into outcomes, Christian Klepp  38:34 Correct. Chantelle Little  38:35 Right? So, Christian Klepp  38:36 I’ll come I’ll come focused, I’ll come driven. Chantelle Little  38:39 Yes, Christian Klepp  38:40 Right? I’m love it or hate it, right? Metrics, you know, at some point, especially in the world of SaaS and tech, which is, you know, very technical. Sorry, I’m trying to, try not to use any puns here, but, like, you know, right? But, but, but you, you will have to, especially if you’re dealing with founders and people that are have a very technical background, they need to be able to, like, grab on to something tangible. Chantelle Little  39:09 Yes. Christian Klepp  39:10 And sometimes, and I hate to say this myself, because I am that person that that lives and breathes branding, but sometimes that’s not something that’s that’s tangible to them, so you have to show them. This is working. We are making progress here. So what kind of metrics would you suggest marketers pay attention to when it comes to differentiation and positioning? Chantelle Little  39:31 Yeah, yeah, it’s a great question, and you’ve already alluded to the fact that measuring brand performance is like the thing that every marketer wishes they could do with higher degrees of precision and accuracy, because when they’re sitting, especially we work with so many mid mark, mid market, you know, marketers, and I hear about them going into the Csuite meetings, the board meetings, and I hear how difficult it is for them to get that approval on brand investments. Because, like everyone wants demand, we want x, you know, pipeline by the end of this year. We want, you know, this many (MQL) Marketing Qualified Leads by, you know, July, whatever it is, right? There’s these high expectations for performance, and usually more tendency to focus on demand investments than brand. So I think there’s a number of metrics like, I could go on and on and probably do an audio book on that one too Christian. But the one that I thought was worth maybe highlighting, because I think it’s not talked about enough, is this concept of unaided recall. And it’s it’s a little bit tricky to measure that as well. But I think what, what conceptually, you know, I try to encourage founders to think about is that at any given point in time, only 5% of your market is, like in market ready to buy. So if we run any demand campaigns, we are focused on converting that 5% into customers, right? But the other 95% we don’t want to alienate them. We don’t want to forget about want to forget about them, because they’re not in market today, but they might be tomorrow. They might be next month, next quarter, next year. So how can we build some mental availability with that 95% so that when they go in market and they become in the category of the 5% they think of your brand first, that’s, that’s the una like the recall piece. So typically, you know, we encourage people to think about what buying triggers, what moments in time happen that essentially prompt someone to move from the 95% that aren’t in market to the 5% that are in market. And then we try build campaigns and marketing around those buying triggers. But the key point is, is that we do that to build mental availability, right? So I think of it like this when you think of this category. So I’ll just use (CRM) customer relationship management. We think of this category of customer relationship management, who comes to mind, right? HubSpot, Salesforce. Christian Klepp  42:00 Yeah, right. Chantelle Little  42:01 So you kind of want to be the one that comes to mind. So it’s about really building that so. So I think measuring, like unaided, unaided recall, maybe aided recognition too. There’s you can. You can use branded search growth to help, you know, figure that out. Sometimes branded search growth, you know, you have to think about that in context. But are we seeing more people directly search for our solution? You know that could be an indication that they are aware of your company and your brand. There could be direct traffic trends that could be measured, but you’re trying to really think about if, if someone was prompted, like, if someone has pain, and that buying trigger happens like I now have pain. Do they think of your brand first, right? And I mean, some people will say, well, that’s hard to achieve because HubSpot Salesforce, they have these huge they have these huge budgets. And I’m not, you know, trying to gloss over that. That is a reality, but I think that there are targeted ways to build brand awareness and that mental availability and measure those metrics and help boards and Csuite understand the value of that so that they will approve brand investments, because when we invest in brand demand, performs better, right? Christian Klepp  43:19 Amen. Amen. Absolutely, absolutely. Oh, gosh, I wish. I wish more people would be saying something like that, but you said something which I thought was like, almost like a key phrase in this conversation, almost like an outcome. It’s like the it’s the logical, like, next step. It’s this building mental availability. Chantelle Little  43:40 Yes. Christian Klepp  43:41 Because that’s really a big part of what this exercise is. Chantelle Little  43:46 Yes. Christian Klepp  43:47 Especially in B2B, as you, as you rightfully pointed out that not everybody’s out there like, oh yeah, I need to get me some of that software. Let me pull up my credit card. Chantelle Little  43:55 Yes. Christian Klepp  43:56 It doesn’t happen that way, right? It usually is a much longer process. It usually involves a buying committee of anywhere between four to six people, maybe even more. Chantelle Little  44:05 Yes. Christian Klepp  44:05 Right? And they they do, you know, they do their own due diligence and research, and what they find online is extremely important. Chantelle Little  44:14 Yes. Christian Klepp  44:16 To your point, about like, not just the review sites, but what you know and what other people are saying, but you know, what are people online commenting, with regards to the software? What’s out there that’s available? Like, okay, if you, if you, if you Google or, or in the this day and age, you do AI search, what is AI saying? Chantelle Little  44:35 Yes, Christian Klepp  44:36 Right? Chantelle Little  44:37 Yeah. Christian Klepp  44:37 All important. Chantelle Little  44:38 Yeah. And I think, obviously, I’d be remiss if I didn’t say, of course, you want to measure measure like branded related metrics, like we’ve talked about. But I think you know, it’s also important to be measuring your your CAC, right? Because, like, some people aren’t even measuring their CAC. Christian Klepp  44:55 That’s right. Chantelle Little  44:56 And so measuring CAC is important, because if we want to prove you. That increased investment in brand reduces cap. We also have to measure CAC right conversion rates like, that’s a that’s another thing that you we can be measuring on the web level and paid campaigns. We can measure sales cycles, whether they’re shortening right. These are things brand influences. So ideally, we and we measure, you know, how brand is performing, and then we measure the things, the things that we’re trying to improve, right? CAC, conversion rates, sales cycles, all that kind of stuff, quality, right? Inbound quality. What’s the sales team say about the quality of these leads? Christian Klepp  45:34 Absolutely. Chantelle Little  45:35 All those pieces could be measured, and it will help us prove that brand is is helping remove friction. Christian Klepp  45:43 That’s absolutely right. Well, Chantelle, we could have gone on for another 10 hours, but like you know, in the interest of time, I’d like to thank you for coming on, and thank you for sharing your expertise and experience with the listeners. So please quick introduction to yourself and how folks out there can get in touch with you. Chantelle Little  45:59 Sure. Thanks Christian for having me. I appreciate it. So I’m Chantelle Little, founder and CEO of a digital marketing agency that serves B2B SaaS companies, and we help B2B SaaS teams clarify positioning, build differentiated brands, and also create websites and campaigns that drive qualified pipeline and ultimately revenue. That’s the key. So, so that’s that’s that in terms of connecting with me, you can check out our agency at tillerdigital.com that’s T, I, L, L, E R digital.com and feel free to connect with me on LinkedIn as well. Christian Klepp  46:35 Perfect and we will drop the links to those all in the show notes when this episode comes out so once again. Chantelle, thank you so much for your time. Take care, stay safe and talk to you soon. Chantelle Little  46:45 Thanks, Christian, see ya. Christian Klepp  46:47 Thank you. Bye for now.

Mary Elizabeth Porray, Global Vice Chair Client Technology and COO, Growth and Innovation at EY, joins The Tech Trek for a grounded conversation about what it actually takes to operationalize emerging technologies inside a global enterprise. This episode goes past the AI hype cycle and into the real work of adoption, change management, process redesign, workforce trust, and leadership in ambiguity. A lot of companies are asking what AI can do. Fewer are asking what needs to change for AI to actually work. Mary Elizabeth shares how EY is thinking about experimentation, employee experience, guardrails, internal adoption, and the cultural shifts required to move from curiosity to real impact.In this episodeWhy culture, not technology, is often the biggest blocker to emerging tech adoptionWhy AI is not a magic wand, but can help teams solve problems in a different wayHow leaders can identify the right starting points by listening for real pain pointsWhy productivity gains have to create psychological space, not just more workHow affinity groups, storytelling, and visible leadership help drive adoptionTimestamped highlights01:58 Why cultural norms often slow down emerging technology adoption03:25 AI hype, false expectations, and what the technology can realistically change05:55 The mental load of AI at work, and why EY created Thrive Time11:20 Why AI pilots need to go deeper than surface level experimentation15:19 How AI is creating a shared language between business and technology teams29:29 How storytelling, affinity groups, and positive momentum help people lean inOne line that sticks: AI is not something you dabble in.A practical takeawayThe best place to start is not with the flashiest use case. It is with a real pain point. If a process should take one week and actually takes eight, that is a signal worth following.Follow The Tech Trek for more conversations with leaders building through change, scaling technology, and shaping how modern work actually gets done.

Episode Summary In this episode of Gary's Gulch, Gary Pinkerton shares a candid reflection on the growing misuse of artificial intelligence — and why many current applications may be creating more noise than value. While AI holds enormous potential to eliminate repetitive work and enhance human productivity, Gary argues that it is increasingly being used in ways that waste time, weaken human communication, and replace meaningful thinking with surface-level outputs. He explains why AI should amplify human capability, not replace human judgment, creativity, or emotional intelligence. Through real-world examples — including a client case involving estate planning and AI-generated financial misunderstandings — Gary highlights the risks of relying on AI without expertise or context. The episode then transitions into a preview of a new educational course Gary is developing with lender Aaron Chapman, focused on building generational wealth through the strategic combination of real estate investing, infinite banking, and asset protection. Listeners will walk away with a clearer understanding of where AI helps, where it fails, and how disciplined financial systems — not shortcuts — create lasting wealth. Links & Resources Connect with Gary Pinkerton https://www.paradigmlife.net/  gpinkerton@paradigmlife.net https://garypinkerton.com/  Keywords Artificial Intelligence productivity AI limitations Human creativity vs AI Infinite banking Whole life insurance strategy Wealth building systems Real estate investing Asset protection Financial education Estate planning basics Generational wealth Cash flow investing Financial independence Human decision making AI and business communication Wealth mindset Passive income strategy Capital deployment Financial resilience Economic uncertainty Episode Highlights 00:03–00:40 – Episode overview: AI reflections and upcoming wealth-building course preview 00:40–02:25 – Frustrations with AI-driven communication replacing human interaction 02:25–04:23 – Historical fear cycles around technology and why AI won't replace humans 04:23–05:49 – Emotional decision-making vs AI's intellectual reasoning limits 05:49–07:21 – Creativity and intuition as uniquely human advantages 07:21–08:27 – AI's real strength: eliminating repetitive, data-heavy tasks 07:42–11:27 – Client case study showing AI misunderstanding estate and insurance planning 11:27–12:43 – Why expertise and context matter more than AI-generated answers 12:43–13:24 – "Operationalize the mundane to humanize the exceptional" philosophy 13:24–14:26 – Human creativity as the driver of innovation across history 14:26–15:27 – Transition into wealth-building framework and Gary's personal financial turning point 15:27–16:58 – Reframing whole life insurance as a savings system, not an investment 16:58–18:50 – How infinite banking enables repeated capital deployment 18:50–19:50 – Addressing common criticisms of whole life insurance strategies 19:50–20:17 – Building resilient wealth systems designed to withstand market volatility  

As AI becomes a visible part of the customer experience, trust is no longer assumed — it's questioned. In this episode, we explore why trust is emerging as the defining factor in how customers choose brands in an AI-powered world. Across industries, customers are asking new, more pointed questions: How is my data being used? Why was this decision made? Am I interacting with a person or an algorithm? Research shows that transparency now matters more than speed or convenience. We break down four practical ways leaders can build trust while using AI: Explain where AI helps customers — clarity reduces uncertainty. Give people control — choice builds confidence. Keep humans present in meaningful moments — empathy creates trust, automation creates efficiency. Operationalize values — trust is built through consistent actions, not slogans. AI will continue to accelerate experiences. But trust will determine who customers stay with — and who they leave behind.

In this Omni Talk Retail episode, recorded live from NRF 2026 in the Vusion podcast studio, Mark Propes from Vusion and Art Miller from Qualcomm reveal how their partnership is enabling "detect and connect" capabilities that transform physical retail into personalized experiences, and why retailers still testing need to operationalize now before the gap becomes permanent. From edge computing that processes 4K video locally instead of streaming to the cloud, to closed-loop attribution tracking customer intent in real-time physical space, Mark and Art break down the multimodal signal taxonomy (RFID, Wi-Fi, Bluetooth, vision) powering connected stores. They share insights on why scanning barcodes continuously creates data-poor environments, how agentic AI creates new doorways into physical stores, and the precision needed for sub-30 minute delivery promises. If you've wondered what detect and connect actually means beyond buzzwords, this conversation delivers the technical foundation and business applications.

Something New!  For HR teams who discuss this podcast in their team meetings, we've created a discussion starter PDF to help guide your conversation. Download it here https://goodmorninghr.com/EP226  In episode 226, Coffey talks with Pam Boyd and Bernie Beck about creating drama-free workplaces and eliminating wasted emotional energy from organizations.  They discuss how workplace drama differs from ordinary conflict; the cost of toxic employees and fear-based leadership; strategies for accountability and courageous conversations; the “C-R-E-A-T-E-D” framework to create cultures that thrive; using emotional intelligence and personal development plans to improve team culture; how to replace confrontation anxiety with consistent coaching; and how leaders can operationalize emotional intelligence to build healthier, more productive organizations.  Good Morning, HR is brought to you by Imperative—Bulletproof Background Checks. For more information about our commitment to quality and excellent customer service, visit us at https://imperativeinfo.com.   If you are an HRCI or SHRM-certified professional, this episode of Good Morning, HR has been pre-approved for half a recertification credit. To obtain the recertification information for this episode, visit https://goodmorninghr.com.   About our Guest:  Pam has presented in seven countries and all fifty states and has written six books and three screenplays. She studied theater and pre-med at the University of Oklahoma and has a BBA from Northwood University.  Bernie Beck has thirty years of experience in business leadership and more than four thousand consulting, executive coaching and training hours. He earned his BBA at Gonzaga University, Coaching credentials from UTD School of Management, and is a PCC from the ICF.   Pam and Bernie can be reached at  https://www.linkedin.com/in/pamela-boyd-8b193b1/ https://www.linkedin.com/in/berniebeck/ Pam and Bernie's book, The Drama-Free Business: From Inception to Succession: https://a.co/d/hrF6nDZ  Pam's firm, Dramatic Conclusions: www.dramaticconclusions.com  About Mike Coffey:  Mike Coffey is an entrepreneur, licensed private investigator, business strategist, HR consultant, and registered yoga teacher. In 1999, he founded Imperative, a background investigations and due diligence firm helping risk-averse clients make well-informed decisions about the people they involve in their business. Imperative delivers in-depth employment background investigations, know-your-customer and anti-money laundering compliance, and due diligence investigations to more than 300 risk-averse corporate clients across the US, and, through its PFC Caregiver & Household Screening brand, many more private estates, family offices, and personal service agencies. Imperative has been named a Best Places to Work, the Texas Association of Business' small business of the year, and is accredited by the Professional Background Screening Association.  Mike shares his insight from 25+ years of HR-entrepreneurship on the Good Morning, HR podcast, where each week he talks to business leaders about bringing people together to create value for customers, shareholders, and community. Mike has been recognized as an Entrepreneur of Excellence by FW, Inc. and has twice been recognized as the North Texas HR Professional of the Year.  Mike serves as a board member of a number of organizations, including the Texas State Council, where he serves Texas' 31 SHRM chapters as State Director-Elect; Workforce Solutions for Tarrant County; the Texas Association of Business; and the Fort Worth Chamber of Commerce, where he is chair of the Talent Committee. Mike is a certified Senior Professional in Human Resources (SPHR) through the HR Certification Institute and a SHRM Senior Certified Professional (SHRM-SCP). He is also a Yoga Alliance registered yoga teacher (RYT-200) and teaches multiple times each week. Mike and his very patient wife of 28 years are empty nesters in Fort Worth.  Learning Objectives: Identify sources of workplace drama and distinguish them from normal conflict. Apply the C-R-E-A-T-E-D framework to strengthen organizational culture. Practice the BEERS or PEERS coaching model to address performance and behavior issues effectively. Build systems for feedback, recognition, and development that reinforce accountability. Operationalize emotional intelligence through regular coaching, trust-building, and leader self-awareness. 

Leadership without purpose feels like a ship without a rudder. In this episode, Dr. Wayne Wilson shares how pressure can either crush or refine us, and why clarity of vision and calling transform challenges into growth. Discover how to anchor your leadership with vision, stillness, and lasting impact that goes far beyond the numbers. Key Takeaways To Listen ForThe “diamond makers” metaphor for leaders under pressureA practical breakdown of PIVOT: Pause, Internalize, Vision, Operationalize, TrackHow to ask “Why more money?” and get a people-centered answerTranslating 1 Corinthians 13 into a leadership operating systemThe difference between losing your mission in the weeds vs. leading from callingAbout Dr. Wayne WilsonDr. Wayne Wilson is the founder of PIVOT Coaching & Consulting, LLC, and a Vistage Chair who helps executives move from pressure to purpose. With 30+ years of leadership experience, he builds people-first cultures that drive results. Outside of coaching, Wayne enjoys hiking, scuba diving, and playing guitar with family and friends.Connect with Dr. WayneLinkedIn: Dr. Wayne Wilson  Connect With UsMaster your context with real results leadership training!To learn more, visit our website at www.greatsummit.com.For tax, bookkeeping, or accounting help, contact Dr. Nate's team at www.theincometaxcenter.com or send an email to info@theincometaxcenter.com.Follow Dr. Nate on His Social MediaLinkedIn: Nate Salah, Ph.DInstagram: @natesalah Facebook: Nate SalahTikTok: @drnatesalahClubhouse: @natesalah

If your content calendar feels busy but your sales pipeline doesn't, this episode will recalibrate your entire approach.Host Jessica Marx sits down with Jasmine Star—entrepreneur, brand strategist, and host of The Jasmine Star Show—to unpack what's actually working in content marketing for 2025–2026. Together, they break down the difference between content that goes viral and content that drives revenue, and why specificity, consistency, and focus are the new cornerstones of growth.You'll learn how to:Create content that converts, not just content that gets views.Use AI strategically while maintaining your authentic voice.Build both a personal brand and a company brand that reinforce each other.Operationalize clinician and founder-led content without burning out your team.Reframe money and success as tools for freedom, impact, and legacy.Posting for posting's sake? That ends here. Learn how to turn content into wealth, freedom, and legacy. Listen now!Mini-timeline00:00–02:30 — Why this episode is different and why you'll want to take notes.03:24–08:15 — Profit vs. popularity: the mindset shift driving results in 2026.08:15–10:20 — Metrics that matter: engagement versus conversion.10:20–14:30 — Trend participation versus trend duplication—how to lead ethically online.14:30–17:10 — Leveraging AI as a strategic partner, not a substitute.17:10–19:45 — Inside Jasmine's “Mini Jasmine” AI model and her 80/20 creation rule.19:45–23:30 — Building two moats: developing both your personal and business brand.23:30–27:55 — Overcoming content resistance in teams and clinician-based businesses.30:45–38:55 — The high-ticket vs. high-volume model: aligning strategy with audience.38:55–44:20 — The “chocolate-covered broccoli” concept—why good content should taste better than it sounds.44:20–47:25 — The evolution of wealth, optionality, and legacy through entrepreneurship.47:25–49:51 — Full-circle reflections: the impact of connection, community, and authenticity in digital entrepreneurship.ResourcesDownload the 2026 Business Planner or at millionsweremade.comFollow @millionsweremade on Instagram for frameworks + strategy tipsConnect with Jessica:Instagram: @millionsweremade | @thejessicamarxWork with Jessica: Tailored PremierWebsite: Millions Were MadeConnect with Jasmine:Website: https://jasminestar.com/ Instagram: @jasminestarLinkedIn: https://www.linkedin.com/in/jasmine-star/ Jasmine's mastermind:

AI has stopped being a side project – it's rewriting the rules of how professional services businesses operate – and – stay competitive.Luke Alexander, Chief Digital & AI Officer at Four, has led an ambitious AI transformation in his business. From rolling out Microsoft Copilot across 300+ staff to launching client-facing AI services, Luke's approach to embedding AI is bold, practical, and refreshingly human.In this episode, Luke and Harv unpack what it really takes to move from AI experiments to AI integration – and the leadership, structure, and mindset that make it work.Here's what we dive into:• How Four operationalized AI across teams (and why fluency beats training)• The three categories of AI value – assistive, automated, and transformative• Why senior leadership buy-in is the single biggest success factor• How to overcome the “AI shame” still holding some teams back• The impact of AI on agency structures, staffing, and the future of junior rolesIf you're still just experimenting with AI – but haven't figured out how to truly embed it into the way you operate, this episode shows what that next stage looks like in practice — and what it demands from leadership.Additional Resources:

I've been in therapy as both a client and a therapist. I know how confusing and contradictory it can feel.If therapy has ever left you without a roadmap, this is my attempt to give you one. These are science-based, practical steps you can use today.In this video, I break down the four resources that run your mental health: time, energy, attention, and money. I'll show you how to treat your life like a research project.Get my ⁠5-day guide to reclaiming your time and energy despite mental health struggles⁠.Get Practical tools for navigating life with depression and anxiety, delivered weekly⁠⁠⁠.⁠3 Unique ways to work with me⁠⁠Dramatically improve your sleep in 2 steps⁠⁠ with my new Sleep Workbook.⁠⁠⁠My book: For When Everything is Burning⁠⁠⁠The caffeine-lite option for long-term boost in mood, cognition, motivation and stress management.Use Code SCOTT20 for 20% of your order.⁠⁠⁠Connect with me on TikTok⁠⁠Connect on Instagram⁠⁠Disclaimer: This content is not intended to be a replacement for receiving treatment. It is purely educational in nature. My relationship with you is that of presenter and audience, not therapist and client.But I do care.

Turning Customer Data into Customer-Centric Decisions  Shep interviews Dr. Jeff Dahms, Director of Customer Experience & Insights at Physicians Mutual. He talks about how organizations can use research and customer data to make better, customer-focused business decisions.   This episode of Amazing Business Radio with Shep Hyken answers the following questions and more:    How does data-driven decision-making improve customer service?  Why is it important to understand the reasons behind customer decisions and behavior?  How can organizations effectively gather and utilize customer feedback to improve service?  How can businesses identify gaps in the customer journey using research and analytics?  What is the "cycle of success" framework in customer experience management?  Top Takeaways:    When making decisions for your business, relying on gut feeling may not be reliable. Having data about your customers' behavior and collecting their feedback gives you better odds of providing the best experience for them.   Improving customer experience is a continuous cycle. You start by collecting feedback from customers, then turn it into helpful data for your business. After that, share the information with your employees so they can better serve customers, and then look for new feedback from your customers about their experience to continue improving.   Smart leaders and managers know how to choose quality over quantity when it comes to data. When you are collecting huge amounts of information, use the pieces that help you make better decisions or solve a particular problem.  Traditional surveys can give you some feedback, but they don't always tell the whole story. Not everyone will respond, and sometimes you only hear from people who either really love or really dislike your service. To gain more accurate insights, consider combining surveys with other methods, such as interviews or external research.   Collecting feedback is great, but it's only helpful when the employees who work directly with your customers understand and know how to use it. Break down complex data into simple, actionable ideas. This could mean additional training, clearer instructions, or helpful tips to manage challenging situations.   Good research starts with good questions. Before collecting feedback, it's better to understand the specific problem or question you're trying to solve. When you define exactly what you need to know and why, it helps you choose the best research methods that will give you the most useful results.   Great customer experiences start with a positive environment for your employees. Make sure your team has the tools, training, and support they need to do their jobs well. When employees feel valued and know how to help customers, service improves for everyone.  Plus, Shep and Jeff discuss why it is important to learn from customers, even the ones who have already left. Tune in!  Quote:   "Do you know why your customers are making the decisions that they make? Understanding the 'why' behind customer choices is important if you want to operationalize a customer-centric philosophy in your daily business."  About:     Dr. Jeff Dahms is the data-driven Director of Customer Experience & Insights at Physicians Mutual, where he helps businesses leverage information to improve processes and customer outcomes.    Shep Hyken is a customer service and experience expert, New York Times bestselling author, award-winning keynote speaker, and host of Amazing Business Radio.   Learn more about your ad choices. Visit megaphone.fm/adchoices

Most marketers use less than half their MarTech stack's capabilities. Greg Kihlström, principal of The Agile Brand, shares how to apply Agile methodologies to maximize technology investments. His approach includes working in two-week sprints to test hypotheses, creating cross-functional squads that break down departmental silos, and measuring success through time-to-value metrics rather than just planning documents. Show Notes Connect With:Greg Kihlström: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Most marketers use less than half their MarTech stack's capabilities. Greg Kihlström, principal of The Agile Brand, shares how to apply Agile methodologies to maximize technology investments. His approach includes working in two-week sprints to test hypotheses, creating cross-functional squads that break down departmental silos, and measuring success through time-to-value metrics rather than just planning documents. Show Notes Connect With:Greg Kihlström: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode we talk with Wendy Brand about how leaders can create and operationalize the culture they envision.During our time together we discuss:The relationship between culture and dysfunction.How you as a leader can begin to define and create a culture that prevents dysfunction and burnout.Advice for leaders who inherit an existing team or culture that is well-established but needs to change.How to define your "culture compass" and operationalize it.The six elements of a THRIVE Culture.How a THRIVE Culture prevents burnout of employees.The necessary behaviors for building and maintaining a high-performance team?How long can a team maintain high performance status?If you are interested in learning more from Wendy,  visit her website.

Empowering Employees to Meet Customer Expectations  This episode of Amazing Business Radio with Shep Hyken answers the following questions and more:    What is a 'wow moment' in customer interactions?  How can organizations operationalize positive customer feedback?  How can an organization create a workplace culture focused on providing an amazing customer experience?  Why is it important for employees to have clear goals and expectations?  How can employees' personal and professional growth impact the overall customer service experience?  Top Takeaways:    Creating a strong workplace culture is crucial for providing excellent customer service and experience. What is felt by the employees inside a company will be felt outside by the customers. That's why empowering employees and focusing on customer satisfaction should be built into every part of the company's culture.  It is impossible to go above and beyond in every interaction with a customer. However, simple gestures like writing a note or responding to a customer's email quickly can create lasting impressions on customers. These WOW moments may be small, but they can become part of the culture when encouraged consistently throughout the organization.  Eric also shares the five key factors for employee engagement.  Strong relationships: Connection matters. When employees have strong relationships with each other, they're more likely to build great connections with customers.  Clear expectations: When goals and expectations are clearly communicated, they create a consistent customer experience.  The right tools: Employees must be equipped with tools and information to achieve the desired outcome.  Opportunities for growth: How does the organization help employees grow personally and professionally?   Recognition: Recognize and reward excellence.  While many organizations focus on mitigating negative feedback, it's also important to celebrate positive interactions and find a way to operationalize them so that they become a part of the culture.  An important part of addressing customer complaints is understanding the employee's viewpoint before making assumptions or taking corrective actions. This prevents employee frustration and promotes a supportive work environment where they feel valued and heard.    While the phrase "the customer is always right" is well-known, the customer is not always right, but they're always the customer. Let them be wrong with dignity and respect. However, there are customers whom you can fire if they are abusive toward employees.  Did we live up to our promise? This is an important question because we make a commitment to our customers at the beginning of their journey with us. This commitment is the reason why they choose to do business with us instead of our competitors. This promise must be clear to our employees across the organization to ensure we deliver what our customers expect from us.   Plus, Eric D. Stone shares the story of Johnny the Bagger and how his WOW moments can be operationalized into the company culture. Tune in!  Quote:   "Be mindful of how you handle negative feedback. Track those moments, watch for patterns, and bring your team together before small issues become bigger problems."   About:    Eric D. Stone is the author of the award-winning book Jumpstart Your Workplace Culture. Before founding Clear Path Ventures, he had a successful twenty-six-year career at Enterprise Holdings.   Shep Hyken is a customer service and experience expert, New York Times bestselling author, award-winning keynote speaker, and host of Amazing Business Radio.  Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, Jeffrey discusses how to operationalize modernization and other projects. Each week, Jeffrey will be sharing his knowledge on Service Delivery (Mondays) and Service Management (Thursdays). Jeffrey is the founder of Service Management Leadership, an IT consulting firm specializing in Service Management, Asset Management, CIO Advisory, and Business Continuity services.  The firm's website is www.servicemanagement.us.  Jeffrey has been in the industry for 30 years and brings a practical perspective to the discussions. He is an accomplished author with seven acclaimed books in the subject area and a popular YouTube channel with approximately 1,500 videos on various topics.  Also, please follow the Service Management Leadership LinkedIn page.

Chris Townsend, the vice president of public sector at Elastic, said using a data mesh architecture will make accessing data less costly and more reliable. Learn more about your ad choices. Visit podcastchoices.com/adchoicesSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Chris Townsend, the vice president of public sector at Elastic, said using a data mesh architecture will make accessing data less costly and more reliable. Learn more about your ad choices. Visit podcastchoices.com/adchoices

In this episode, you'll discover:How the Law of Entropy affects your business—and how to stay ahead of it.Why durability leads to optionality and true freedom.The key to scalability: Leveraging systems that drive sustainable growth.A 3-step process for building a remarkable, resilient business.Episode Highlights00:47 - Learn why 2025 is the year of new wineskins, signaling the need for business transformation to handle increased demand and opportunity.03:23 - Understand the importance of being ready and willing to evolve your business systems, leadership, and operational strategies.06:17 - Discover why operationalizing, professionalizing, and optimizing your business is the key to creating long-term sustainability.08:30 - Explore the difference between a pirate ship and a battleship and why businesses must transition from survival mode to scalability.11:50 - Gain insight into why businesses must build scalable systems, ensuring they can handle rapid growth without breaking down.14:42 - Hear why developing a team of A-players requires structured systems that allow top performers to thrive.18:09 - Understand the importance of eliminating business drift, ensuring continuity and efficiency through well-defined processes.21:08 - Learn how shifting belief systems around health will increase demand for wellness-based services and why businesses must be ready.24:12 - Discover why 2025 is a pivotal year to commit to operationalizing, professionalizing, and optimizing your business.26:01 - Dr. Sebastian welcomes Success Partner, Dr. Tabor Smith of Spinal Hygiene to explore how spinal hygiene boosts patient engagement and long-term retention in chiropractic care. Dr. Tabor shares his journey in transforming patient education, leading to the spinal hygiene movement. Learn key strategies like the Better Results Faster workshop and the 21-day Spinal Hygiene Challenge to improve patient commitment and outcomes. Resources MentionedTo learn more about the REM CEO Program, please visit:  http://www.theremarkablepractice.com/rem-ceoFor more information about Spinal Hygiene please visit:  https://www.spinalhygieneproducts.com/ Schedule a Brainstorming call with Dr. PeteFollow Dr Stephen on Instagram: https://qr.me-qr.com/l/riDHVjqt  Follow Dr Pete on Instagram: https://qr.me-qr.com/I1nC7Hgg  Prefer to watch? Catch the podcast on YouTube at: https://www.youtube.com/@TheRemarkablePractice1To listen to more episodes visit https://theremarkablepractice.com/podcast/ or follow on your favorite podcast app.

As AI reshapes industries at an unprecedented pace, Louis-David Benyayer, associate professor at ESCP Business School and a leading researcher and strategist at the intersection of AI, digital transformation, and knowledge work, joins us on this podcast to discuss what it means for the consulting, education, and knowledge work industries.In this episode, Louis helps us explore how Generative AI has the potential to go much beyond automating tasks and fundamentally shifting business models in two very key industries: Consulting and Professional Education.He emphasizes that "AI will likely not replace human expertise but amplify the best experts. " He also states that hybridizing humans and technology allows for deeper insights and more significant impact.During the episode, Louis-David shares tangible examples from his experience of how these industries are evolving: consulting firms moving away from traditional billable hours toward subscription-based and modular services and universities looking to redefine their role in a world where knowledge is highly accessible, among others.He also highlights how AI amplifies expert consultants while commoditizing baseline knowledge and explores why the most skilled professionals benefit from AI's evolution.So, if you're a consultant, educator, or customer looking to interpret and navigate the complex landscape shifts due to AI, this episode is a must-listen.Key Highlights

Government is set to operationalize the Komenda Sugar Factory soon, with the goal of creating numerous jobs. Minister for Trade, Industry, and Agribusiness, Elizabeth Ofosu Adjare, visited the factory to assess its current status and gather firsthand information on challenges preventing its progress. She emphasized that the government is committed to ensuring the factory resumes sugar production using locally grown sugarcane

Culture isn't just a set of values on a website—it's the daily actions, behaviors, and processes that shape how an organization truly operates. In this episode of Relationships at Work, host Russel Lolacher sits down with Garrett Delph, founder and CEO of Clarity Ops, to dive deep into how to operationalize culture in a way that actually works.Garrett shares:✔️ Why most companies fail at culture (hint: lack of process and accountability)✔️ The PPP (P3) framework for integrating culture into daily operations✔️ How leadership must move beyond vision statements to reinforce culture in action✔️ The role of measurement, accountability, and feedback in building a sustainable culture✔️ Why cultural debt is just as dangerous as technical debt—and how to avoid itIf you've ever wondered how to turn workplace culture from an abstract concept into a measurable, actionable force for success, this episode is a must-listen. Tune in for practical insights and real-world strategies to create a thriving, values-driven workplace.

In this episode, you'll discover:To start, don't expect things to change if you are not willing to changeFollow these 3 steps in order: Operationalize, then Professionalize, then OptimizeHow to determine if you are using the last or the next iteration of your operation and team to optimize your businessThe importance of looking to the future so you can plan and adjust for what's important next and ultimately.Episode Highlights00:49 - Learn how embracing new frameworks like "new wineskins" prepares businesses for growth and adaptability in 2025.03:58 - Discover the importance of capacity and character as foundational elements for scaling operations and sustaining growth.06:24 - Understand how outdated methods can constrain growth, emphasizing the need to operationalize, professionalize, and optimize systems.08:56 - Explore the "rule of ones and threes" to predict challenges at different growth levels and plan effectively for higher revenue and volume.12:29 - Gain insights into reverse engineering growth by increasing patient attraction through refined internal, external, and digital marketing strategies.16:38 - Learn how systematizing internal processes and delegating responsibilities create accountability and scalability within the team.18:16 - Understand how to shift from incremental growth to exponential results by professionalizing roles and optimizing marketing efforts.20:33 - Discover proven systems and mentorship tools designed to guide businesses in scaling sustainably without reinventing the wheel. Resources MentionedRegister Now for the TRP Remarkable Team Building Immersion - January 31 and Feb 1, 2025 in Tampa, FL and Feb 28 and Mar 1, 2025 in Brisbane, AUS - https://theremarkablepractice.com/upcoming-events/To learn more about the REM CEO Program, please visit:  http://www.theremarkablepractice.com/rem-ceoSubscribe to our newest podcast "Build Your Remarkable Practice" here: https://podcasts.apple.com/us/podcast/build-your-remarkable-practice-for-chiropractors/id1734107477  Schedule a Brainstorming call with Dr. PeteDr. Stephen's LinkedInDr. Peter's LinkedInThe Remarkable CEO WebsiteDr. Stephen's Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business

While HR leaders often juggle many challenges, Adam Weber, Host of HR Superstars, suggests that effective people management is one of the most critical issues they face.  Adam shares that strategic HR is not about doing everything yourself but about leveraging the power of your managers. He introduces the fourth secret from the top 5% of HR leaders, highlighting the necessity of activating managers to drive organizational success. Adam also shares compelling statistics that underscore the impact of managerial efficiency on employee engagement and performance while offering practical strategies to empower managers, such as creating clear expectations, providing ongoing support and resources, and implementing a system to assess managerial effectiveness. Join us as we discuss: (00:00) Introduction to the fourth secret of the top 5% of HR leaders   (01:11) The superhero mindset in HR and its drawbacks   (05:05) The importance of activating managers   (05:12) One-third of HR time is spent on issues caused by poor managers   (08:41) Practical steps to support and empower managers     Resources: For the entire interview, subscribe to HR Superstars on Spotify, Apple Podcasts, or YouTube, Or tune in on our website. Original podcast track produced by Entheo. Want to connect with thousands of other strategic HR leaders like you? Join the HR Superstars Community! Listening on a desktop & can't see the links? Just search for HR Superstars in your favorite podcast player.* Hear Adam's thoughts on elevating your HR career by following him on LinkedIn. Click here to download 15Five's Manager Enablement Playbook! For more on maximizing employee performance, engagement, and retention, click here.

In the latest episode of The Leadership Habit podcast, host Jenn DeWall sits down with Derrick Mains, CEO of The Process Fixer and Process Triage, to discuss how leaders can operationalize excellence within their organizations. This engaging conversation dives deep into the processes that can transform business efficiency and offers actionable insights into building resilient […] The post How to Operationalize Excellence with Derrick Mains appeared first on Crestcom International.

We are definitely in test and learn mode in AI, and many organizations are struggling with how to structure and focus their experiments to move past the hype towards impact. Well, struggle no longer! Or, at least, struggle less, thanks to the learned minds at firstmovr, who have taken the fruits of their AI strategy engagements with their clients and turned them into a framework called the MAITRIX. Chris Perry and Oskar Kaszubski rejoined the pod to offer you the blue pill that will help you make order from chaos and align the organization on a meaningful AI path.

Podcast: Advanced Manufacturing Now (LS 34 · TOP 3% what is this?)Episode: Assess, Accelerate, Operationalize: Aligning Digital Transformation with CybersecurityPub date: 2024-08-27In this episode, Amy Bryson, Contributing Lead Editor, and Tod Virden, GM of Advanced Analytics at GrayMatter, discuss aligning digital transformation with cybersecurity. They highlight the importance of making cybersecurity part of the strategy from the beginning and they examine examples of client solutions GrayMatter has worked on.The podcast and artwork embedded on this page are from SME Media, which is the property of its owner and not affiliated with or endorsed by Listen Notes, Inc.

In this episode, Amy Bryson, Contributing Lead Editor, and Tod Virden, GM of Advanced Analytics at GrayMatter, discuss aligning digital transformation with cybersecurity. They highlight the importance of making cybersecurity part of the strategy from the beginning and they examine examples of client solutions GrayMatter has worked on.

When you're trying to share your cool new network automation with your co-workers, the last thing you want to do is deal with other systems' different libraries and dependencies gumming it up. That's where our episode sponsor torero comes into play. As an “automation gateway,” torero dynamically creates an execution environment based on what has... Read more »

When you're trying to share your cool new network automation with your co-workers, the last thing you want to do is deal with other systems' different libraries and dependencies gumming it up. That's where our episode sponsor torero comes into play. As an “automation gateway,” torero dynamically creates an execution environment based on what has... Read more »

Part 1: Ayal Steinberg, GM Technical Community and Client Engineering.  A life in Sales is discussed in terms of Tech, leadership insights, and calling your shots.  You're guaranteed to find at least one nugget to operationalize.  01:24 Tech Community and Client Engineering05:03 Client Sales versus Technical Sales07:27 5 to 10% More Productive via Reducing Friction10:32 Technical Sales Insights12:30 Defining the Technical Community 13:41 Advice to Sales? 15:36 Calling Your Shots17:30 The Biggest Sin 21:12 State of IBMJan 29th, 2020 - https://podcasts.apple.com/sk/podcast/ayal-steinberg-discusses-ibm-strategy moving-to-the/id605818735?i=1000486478375Jan 26th, 2022 - https://podcasts.apple.com/us/podcast/part-1-al-ayal-steinberg-discuss-dataand-ai-market/id605818735?i=1000549047047LinkedIn: linkedin.com/in/ayalsteinbergWant to be featured as a guest on Making Data Simple?  Reach out to us at almartintalksdata@gmail.com and tell us why you should be next.  The Making Data Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun. Want to be featured as a guest on Making Data Simple? Reach out to us at almartintalksdata@gmail.com and tell us why you should be next. The Making Data Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun.

Part 1: Ayal Steinberg, GM Technical Community and Client Engineering.  A life in Sales is discussed in terms of Tech, leadership insights, and calling your shots.  You're guaranteed to find at least one nugget to operationalize.  01:24 Tech Community and Client Engineering05:03 Client Sales versus Technical Sales07:27 5 to 10% More Productive via Reducing Friction10:32 Technical Sales Insights12:30 Defining the Technical Community 13:41 Advice to Sales? 15:36 Calling Your Shots17:30 The Biggest Sin 21:12 State of IBMJan 29th, 2020 - https://podcasts.apple.com/sk/podcast/ayal-steinberg-discusses-ibm-strategy moving-to-the/id605818735?i=1000486478375Jan 26th, 2022 - https://podcasts.apple.com/us/podcast/part-1-al-ayal-steinberg-discuss-dataand-ai-market/id605818735?i=1000549047047LinkedIn: linkedin.com/in/ayalsteinbergWant to be featured as a guest on Making Data Simple?  Reach out to us at almartintalksdata@gmail.com and tell us why you should be next.  The Making Data Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun. Want to be featured as a guest on Making Data Simple? Reach out to us at almartintalksdata@gmail.com and tell us why you should be next. The Making Data Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun.

Guest: Steve Orrin, Federal CTO, Intel Corporation [@intel]On LinkedIn | https://www.linkedin.com/in/sorrin/____________________________Host: Sean Martin, Co-Founder at ITSPmagazine [@ITSPmagazine] and Host of Redefining CyberSecurity Podcast [@RedefiningCyber]On ITSPmagazine | https://www.itspmagazine.com/sean-martinView This Show's Sponsors___________________________Episode NotesIn this episode of the Redefining Cybersecurity Podcast, host Sean Martin is joined by Steve Orrin, Federal Chief Technology Officer at Intel Corporation, to delve into the intricacies of solutions architecture within the cybersecurity realm. The discussion bridges the often-separate worlds of business architecture and infrastructure with security architecture and infrastructure, arguing that these elements are fundamentally intertwined.Steve Orrin shares his extensive background in cybersecurity, highlighting his journey from leading multiple security startups to his current role at Intel, where he focuses on integrating technology to enhance government and enterprise systems. His experience underscores the importance of developing innovative security solutions that not only address current problems but anticipate future challenges.A central theme of the conversation is the concept of operationalizing cybersecurity measures to ensure they are effective and manageable. Orrin emphasizes the need for solutions that are not overly complex or burdensome, which can lead to them being unused or ineffective. This point segues into an exploration of the evolution of mainframe systems to today's distributed computing environments. Orrin and Martin discuss how lessons from the past can inform current practices, particularly in creating resilient and secure systems.Further, the dialogue covers the potential for cybersecurity practices to catalyze business innovation. Rather than viewing security measures solely as a risk management tool, Orrin posits that proactive security planning can enable new business capabilities and efficiencies. This perspective is elaborated through examples, such as leveraging cloud services and multi-factor authentication to improve business scalability and resilience.Lastly, the conversation touches on the broader implications of fostering a security-aware culture within organizations. By aligning security objectives with business goals and embracing a proactive approach to cybersecurity, Orrin suggests that companies can not only protect against threats but also unlock new growth opportunities. Listeners are left with a comprehensive overview of how integrating cybersecurity into solution architecture can not only mitigate risks but also drive business innovation and efficiency.Key Questions AddressedHow can integrating cybersecurity into solution architecture drive business innovation and growth?In what ways can lessons from the past, like mainframe security, inform current cybersecurity practices to create more resilient systems?How does operationalizing cybersecurity measures contribute to enhanced efficiency and scalability within organizations?___________________________Watch this and other videos on ITSPmagazine's YouTube ChannelRedefining CyberSecurity Podcast with Sean Martin, CISSP playlist:

Startup founders dream of success, but it's much harder than it looks. As a former founder, I know the challenges of cultivating an idea, establishing product market fit, growing revenue, and finding the right exit. Trust me, it doesn't always end well. In this interview, we welcome Seth Spergel, Managing Partner at Merlin Ventures, to discuss how to accelerate that journey to lead to a successful outcome. Seth will share Merlin Venture's approach to helping startups tackle the largest markets in the world, including US enterprises and federal. He will also share what success looks like. Segment Resources:  https://merlin.vc/advice-for-young-startups-eyeing-federal-what-kind-of-tech-does-the-u-s-government-need/ https://merlin.vc/we-have-liftoff/  https://merlin.vc/portfolio/  https://merlin.vc/dig-security-talon-cyber-security-acquired-by-palo-alto-networks/ https://innovationisrael.org.il/en/digital-reports/ In the leadership and communications section, Navigating Legal Challenges of Generative AI for the Board, Winds of Warning? SEC Charges Threaten to Disrupt Role of CISO, 6 Common Leadership Styles — and How to Decide Which to Use When, and more! Visit https://www.securityweekly.com/bsw for all the latest episodes! Show Notes: https://securityweekly.com/bsw-346

Are you walking the talk? Do people interpret your actions as you have intended? How do you know? Becoming the leader you aspire to be takes much more intentionality and practice than simply creating a strategic plan. In this episode, executive coach, Miki Feldman Simon will share her CORE 4 step process from her upcoming book to help listeners live and lead with intention, authenticity and integrity. Miki will provide practical tips that the audience can immediately implement. Are you walking the talk? Do people interpret your actions as you have intended? Becoming the leader you aspire to be takes much more intentionality and practice than simply creating a strategic plan. Using science and behavioral psychology Miki designed a 4 step process, the CORE framework that helps leaders stop getting in their own way, and lead themselves and others with intention, authenticity and integrity. CORE stands for Clarity, Operationalize, Reflect, Evaluate. Miki Feldman Simon is a certified Executive Coach, PCC, successful business leader, and dynamic public speaker. Miki coaches leaders seasoned in their executive positions to broaden their impact, as well as supports those recently promoted to succeed in their new role. Her clients become more self-aware, more aligned personally and professionally, and more deliberate and intentional in their leadership, elevating their ability to lead authentically and effectively. Miki's work is informed by 25 years in business and entrepreneurship, working globally, in the United States, Israel and Australia, across a number of leadership roles and industries. Under her tenure in HR, marketing, and executive leadership, she has led multiple companies to successful exits and has gained deep understanding of the challenges executives face. Miki is certified in Stakeholder Centered Coaching, Red Team Coaching and has an M.S. in Organizational Behavior, a B.A. in Psychology and Educational Counseling, and SPHR./www.linkedin.com/in/mikifeldmansimon/ https://www.facebook.com/miki.feldmansimon/ https://www.instagram.com/MikiFeldmanSimon/ #executivecoaching #COREframework #BecomeTheLeaderYouAspireToBE #leadershipdevelopment #leadershipcoaching #TheHardSkillsTune in for this empowering conversation at TalkRadio.nyc

Welcome, friends! This is an exciting episode because I get to introduce you to one of the coaches who works inside Wayza Health, a brilliant expert in habits and taking action. Her name is Christina Claytor and while I love talking in the abstract about theory, Christina will blow your mind with her ability to dig into the details and actually get things done. Christina is the founder of Mindful Health Revolution where she helps clients break up with overwhelming diets and workout plans and guides them into confidently acting on having health on their own terms. You'll love what she has to share!I asked Christina to tell you all about her journey into becoming a coach because I like inspirational stories and hers is wonderful. Her career is about coaching people to operationalize their dreams but how did she get there? It's a powerful journey. Christina shares how she enjoys coaching parents with young kids because her secret hope is to create a generation of children who don't need health coaches because diet culture has been addressed. We also talk about how she approaches client aspirations, how she takes the overarching goal and identifies actionable steps for getting there, how to think about what you're for yourself in new ways, and the importance of groundwork for letting go of negative associations and failure mindset in order to progress. Christina walks me through some of my struggles with incorporating more movement into my life and you'll see just how amazing she is at inspiring action. __About Christina Claytor:Christina Claytor is the founder of The Mindful Health Revolution where she helps clients break up with overwhelming diets and workout plans so they can stop feeling like a failure and start confidently taking action to have health on their own terms.__Learn more about Christina Claytor:Website: TheMindfulHealthRevolution.comInstagramFacebookLearn more about Dr. Michelle Tubman and Wayza Health:Website: www.wayzahealth.comFollow me on Facebook and Instagram

Guest: David Adeoye Abodunrin PMP, CSM, CSPO, CSP-SM, MSC, Cybersecurity Project Manager/Enterprise Agile Coach at Cybarik [@CybarikGlobal]On LinkedIn | https://www.linkedin.com/in/abodunrinadeoyedavid/____________________________Host: Sean Martin, Co-Founder at ITSPmagazine [@ITSPmagazine] and Host of Redefining CyberSecurity Podcast [@RedefiningCyber]On ITSPmagazine | https://www.itspmagazine.com/itspmagazine-podcast-radio-hosts/sean-martin____________________________This Episode's SponsorsImperva | https://itspm.ag/imperva277117988Pentera | https://itspm.ag/penteri67a___________________________Episode NotesIn this episode of the Redefining CyberSecurity Podcast, host Sean Martin engages in a conversation with David Adeoye Abodunrin about the operationalization of security throughout the organization. They explore the importance of considering cybersecurity from the beginning stages of product development and the challenges that can arise when attempting to retrofit security measures.David emphasizes the need for organizations to think about cybersecurity as a layer throughout the entire value map, from conceptualization to product design and implementation. He highlights the trade-offs and complexities involved in integrating cybersecurity later on in the process and stresses the role of security architects in the early stages of product development. By incorporating risk analysis and cybersecurity considerations from the start, organizations can create more robust and cost-effective security programs.The conversation also delves into the obstacles faced by CIOs, CEOs, and CMOs when it comes to prioritizing cybersecurity in the beginning. Sean and David discuss the potential for finding nimble and efficient solutions by addressing security concerns early on. The challenges of retrofitting security and the financial implications of doing so are explored, along with the issues related to legacy systems and ERPs that lack proper cybersecurity measures.Throughout the episode, Sean and David provide valuable insights and practical advice for building effective cybersecurity programs and integrating security into the fabric of an organization's operations. They stress the importance of thinking about cybersecurity from the conceptualization stage of product design and highlight the role of security architects in this process. They also touch upon the need for trade-offs between speed and customer convenience in implementing security measures like multiple factor authentication.Overall, this episode provides listeners with a deeper understanding of how to operationalize security and navigate the challenges of incorporating cybersecurity from the outset. The conversation is informative and thought-provoking, offering practical insights for organizations looking to build robust and cost-effective security programs.____Watch this and other videos on ITSPmagazine's YouTube ChannelRedefining CyberSecurity Podcast with Sean Martin, CISSP playlist:

Mike Sertle, manager of conservation programs, and Sara Burns, water program specialist, join Dr. Mike Brasher to share the exciting story of how DU is growing conservation through innovative partnerships around the many benefits of wetlands and waterfowl habitat. From water quality to flood water retention and coastal resiliency, DU's new work in Sustainability and Nature-based Solutions is attracting more partners, funding sources, and ideas to our waterfowl and wetlands conservation mission.www.ducks.org/DUPodcast