Healthy Perspectives Podcast

Since 2020, patients and healthcare professionals have been listening to more podcasts than ever before. So, in this latest episode of the Healthy Perspectives podcast, we talk with P&P Strategy & Innovation lead, Steph Parker, about how healthcare brands can capitalize on that trend. Give it a listen here! #HealthyPerspectives #podcasting #podcastmarketing

We often think of recovery as something patients (hopefully) do. But where does the recovery process fit in our lives? In the latest episode of the podcast, we hear from Nick Propper, CEO of Impact Human Performance, as he talks about his unique approach to recovery and how it can be applied to our everyday lives. Listen to our hosts, Martin Kearton and Angelica Kopiczko, chat with Nick.

2021 was another year full of challenges and opportunities. In today's episode of the Healthy Perspectives Podcast, we talk about some of the ups and downs we felt in 2021, personally and professionally. Hear from folks at P&P about what they took from the past year and what they are looking forward to in 2022. From pushing the boundaries of healthcare marketing to helping improve patients' relationships with their healthcare teams, we're excited about what this year has to offer.

Did you know that it's still possible to connect with patients even when they don't know their ABCs? Communicating with children about an illness or disease can be difficult, especially when it's hard for them to even understand why things are happening in the first place. In the latest episode of Healthy Perspectives, our hosts Martin Kearton and Angelica Kopiczko chat with child life specialist, Jessica Parise. Jessica takes us through the different ways to overcome communication barriers in pediatrics as well as communicating with parents of young patients. Give it a listen here!

In the latest episode of Healthy Perspectives, our host, Kate Rubin, is joined by Patients & Purpose's EVP, Director of Digital Experience, John Deely and SVP, Associate Creative Director of Social, Patrick Lupinski to talk about how COVID-­19 accelerated the need for innovative tech like virtual reality and that with ideas like social+ it's important for healthcare marketers to think beyond the social platform when communicating with their audience.

Check out the latest episode of Healthy Perspectives and hear Gena talk about how the conversation about DE&I in the workplace has changed and why it's important to create a supportive work environment.

In the latest episode of Healthy Perspectives, our host, Kate Rubin, is joined by Patients & Purpose's UX lead, Lauren Walliman, to chat about her work in making digital products and content accessible to users of all abilities.

In the latest episode of Healthy Perspectives, we meet Drew Mendelow who at 13, after being diagnosed with type 1 diabetes, developed an app to help patients manage their condition.

Artist and activist Afdhel Aziz, founder of Conspiracy of Love, stopped by the pod to tell us about the work he does in helping some of the world’s biggest brands find purpose and meaning in the work they do. Listen in to this inspirational episode with guest host Simon Mason, EVP of Copy at Patients & Purpose!

TikTok’s rise in popularity and the increasing amount of healthcare content may indicate it’s time for pharma marketers to engage with the platform. Listen in as Jynette DeMarco, Associate Director of Digital Strategy at Patients & Purpose, explains this social phenomenon and how brands can tap into the TikTok culture.

2020 showed us that, in moments of crisis, we have the opportunity to pull together. For our last Healthy Perspectives podcast episode of the year, we gathered a panel of P&Pers around the virtual “holiday hearth” to discuss the concerted effort brands put into supporting patients this year—wherever they may be—and the acceleration of personalized technology and digital initiatives.

We had the pleasure of chatting with Nicky Battle, SVP of Engagement Strategy at CDM Princeton, on the evolution of influencer marketing (particularly how healthcare brands are approaching it) and tips for developing impactful influencer strategies.

Listen in as our host, Kate Rubin, is joined by colleague Patrick Lupinski, VP, Associate Creative Director of Social, to discuss the opportunity brands have on social to foster meaningful connections by respecting consumers’ time and attention, building trust through empathy, and providing value in what they share.

We were joined by John Deely, EVP, Director of Digital Experience, and Jennifer Ohlberg, SVP, Group Account Director, as we discussed the new consumer attitudes, habits, and behaviors that are likely to endure beyond the pandemic.

Our Patients & Purpose colleagues Susan Andreas, PhD, Director of Health Literacy and Dina Peck, Chief Creative Officer, sat down with Lisa Fitzpatrick, MD, MPH, MPA, also known as “Dr. Lisa on the Street,” who’s an expert on demystifying health information. In this episode, she shares her point of view on the role the grapevine plays in relaying inaccurate health information, how tech educates patients, why trust is an essential tool for developing an effective doctor-patient relationship, and so much more. This is an episode not to be missed.

Check out our latest Healthy Perspectives podcast where we chat with Marcela Rozo, VP Strategy Director at Patients & Purpose, to understand how COVID-19 is affecting patients in the U.S.

Inspired by Women’s History Month, which falls in March, we discussed the roles of women as health decision-makers and how they are reflected in our work and the larger advertising world.

A conversation with Mike Porath, CEO of The Mighty

A jam-packed episode shedding light on the impact of voice technology today, as well as its prospects for tomorrow. 

Happy 2020! At the close of 2019, we connected with Patients & Purpose colleagues from all different departments to ask 2 questions as they reflected on the end of decade: What piece of emerging tech personally affected their 2019 the most? What do they forecast being a big part of healthcare and digital tech moving into the future? Listen to our latest quick episode to hear what they had to say.

In honor of breast cancer awareness month, Wayne and Ivy spoke with two-time breast cancer survivor Michelle Ward. Michelle shared her journey through diagnosis and beyond as well as how to bring awareness to breast cancer with authenticity.

On September’s episode we sat down with the marvelous Kendra Clarke, VP of Data Science and Product Development at sparks & honey.

At Patients and Purpose, we’re driven to make patients better equipped to be in control of their own health. How, you ask? Through the Healthy Communications initiative, a holistic approach to health literacy that ensures all health information we produce is easy to read, find, and use. In this episode, we sat down with Dr. Susan Andreas, VP Director of Health Literacy and Editorial Services, to talk about the Healthy Communications initiative.

The Patients & Purpose social team just got back from Social Media Week and shares with us the highlights and trends from the 2019 conference.

In honor of Testicular Cancer Awareness month, we sat down with one of its most outspoken advocates, Thomas Cantley, a.k.a. Mr. Ballsy! On this episode, Thomas talks to us about his journey through diagnosis, how he used social media to find his authentic voice within the digital space, and how social influencers can make a positive difference in the world of healthcare.

On this episode, we sat down with members of Emerging Digital Group to chat about their time down in Austin, TX for SXSW 2019. Hot topics included how “XR” is replacing all the other “Rs”, how podcasts can excel within the healthcare space, and how AI isn’t in its own little bubble anymore; it’s everything! Plus, find out what else you can eat in Austin, besides BBQ. Enjoy the show! For more info on SXSW check out: SXSW YouTube: https://www.youtube.com/user/sxsw SXSW SoundCloud: https://soundcloud.com/officialsxsw 

In this episode, we talk about technology innovations in the healthcare space from CES 2019. Jo Ann Saitta, Chief Digital Officer of Omnicom Health Group sat down with us to share the most interesting healthcare inventions and themes from the 2019 show.

The world of creating new realities is expanding by the minute, and it’s not just about Pokémon Go. In this episode, we talk with John Deely and Tasia Dedenbach on their recent excursion to the Mixed Reality Marketing Summit 2018 in NYC. Our conversation centered around their learnings and what the future has in store for augmented reality. See the links below for what was discussed in the episode: Mixed Reality Marketing Summit: https://exmalatam.com/exus/ CTRL Humans: https://www.quantumcapture.com/ Pokémon Go!: https://www.pokemongo.com/en-us/ Ingress: https://www.ingress.com/ Wayfair: https://bit.ly/2Rr1jaD Just a Line: https://justaline.withgoogle.com/ Smithsonian: https://naturalhistory2.si.edu/VT3/ Snap Chat: https://www.snapchat.com/ Snap Spectacles: https://www.spectacles.com/ Adobe Project Aero: https://adobe.ly/2Oxjeiu North: https://www.bynorth.com/ The Parkinson’s hallucinations project: https://bit.ly/2AAiAXJ

In this episode, we talk to our in-house social team about the latest social trends happening in the healthcare space. Listen in on our conversation with Patrick Lupinski, Colin Reilly, and Kate Sheffield as we break down how to get regulatory comfortable with using social for brands, determining whether Facebook or Instagram or Twitter is better for your patient audience, and how Kim Kardashian is making her way into pharma.

David Shingy, the Digital Prophet at Oath, preached the virtues of radiant thinking in this podcast episode. We had an enlightening conversation about maximizing your creative energy, making your ideas come to life, and how digital may sometimes not be as good as analog. Hope you enjoy this Healthy Perspective on where technology is headed—and how we can best use it!

Listen to our conversation with John Deely, Nora Travis, and Jynette DeMarco about their recent trip to SXSW in Austin, TX. We discuss the future of big data, how tech is merging with social movements, and how healthcare has its own spotlight at this annual digital conference. Enjoy!

We sat down with Kerri Sparling and Julie Wheelan, both incredible patient advocates and people. We discussed their individual health journeys, what drives them, and heard their perspectives on how health brands can learn from those they were designed to treat. Enjoy!

Listen to our Healthy Perspectives conversation with Mary Dunkle, VP of Educational Initiatives at NORD. Our conversation focused on Rare Disease Day 2018 and the future of rare disease awareness. Enjoy!

We sat down with Richard Smullen, Founder and CEO of Pypestream, a leading developer of conversational interfaces. We talked about the trend toward messaging in healthcare and beyond, and how chatbots are just the tip of the iceberg. Enjoy!

On today's episode, we sat down with our agency friends Tom Galati and Todd Weinstein. We talked about the Patient Futures event that was held at Patients & Purpose, and how technology and Purposeful Partnerships are shaping the future for patient care. Tom Galati is an Associate Partner, Creative Director and Todd Weinstein is a Vice President, Director of Digital Strategy. Enjoy! #PnpHealthyPerspectives

On today's episode, we sat down with Risa Wexler, Senior director of media and US digital acceleration at Pfizer. We talked to Risa about her role at Pfizer, how digital communications are changing healthcare, and discussed ways Pfizer is better assisting patients. Enjoy!

On today's episode, we sat down with some agency friends to discuss how the changing user experience (UX) is changing the way we create content. We talked to Jessica Honikman and Dmitry Zak about what goes in to creating a successful user experience and how will technology further advance the way patients consume digital content and information. Jessica Honikman is an art supervisor and Dmitry Zak is a Vice President, User Experience Architect. Both Jessica and Dmitry are part of the Emerging Digital Group (EDG) here at the agency. #PnpHealthyPerspectives

On today'€™s episode, we sat down with some agency friends who just returned from the 2017 SXSW Interactive Conference—an annual event focused on emerging technologies. We talked to John Deely, Philip Yan, and Todd Weinstein about their experience, what impressed them, what were the digital trends they saw, and what the future holds for patients. John Deely is a Senior Vice President, Director of Digital Experience at Patients & Purpose. Philip Yan is a Vice President, Technical Director. Todd Weinstein is a Vice President, Director of Digital Strategy. All three gentlemen are part of the Emerging Digital Group (EDG) here at the agency. #PnpHealthyPerspectives

On today's episode, we sat down and spoke to Chris Edwards, Chief Marketing Officer at Validic –€” a technology company that makes personal data actionable. We talked to Chris about how Validic collects data, how data is impacting our lives, and what does the future of healthcare look like thanks to all this new information. Enjoy! #PnpHealthyPerspectives

On today's episode, we go on location to Twitter Headquarters, in NYC. We sat down and spoke to Katie Collins, the Lead Account Executive in Twitter'€™s new health division. Katie was at Pfizer before coming to Twitter, so she's been in the healthcare industry for quite some time. We talked to her about how social media is changing healthcare, why patients are so drawn to Twitter, and what does the future of Twitter look like. Enjoy! Let us know what you think about this episode and if there are any other patient perspective topics you want to hear about. Tweet us at twitter.com/patientspurpose #pnphealthyperspectives Note: Patients & Purpose was formerly known as CDMiConnect.    

On today's episode, we go on location to the IBM office in New York City. While in the mothership of cognitive computing, we spoke to two senior members of the IBM Watson Health team – Zaher El-Assi and Nish Parekh. IBM Watson Health is pioneering a new partnership between humanity and technology with the goal of transforming global health. So we talked to them about IBM Watson Health's capabilities, the future of cognitive computing, and how this technology is changing our lives and the healthcare industry. Zaher El-Assi is the Vice President, Go To Market Transformation at IBM Watson Health, and Nish Parekh leads the Client Success team IBM Watson Health. Learn more about IBM Watson Health: http://www.ibm.com/smarterplanet/us/en/ibmwatson/health Leave a review and let us know what you think about this episode. And don'€™t forget to subscribe to the Healthy Perspective Podcast so you never miss an episode. #pnphealthyperspectives Note: Patients & Purpose was formerly known as CDMiConnect

On today's episode we spoke to Dina Peck and Tom Galati –€” two of the partners and creative leads at Patients & Purpose. They recently went to Cannes Lions Health, which is an international festival celebrating the best of creativity in healthcare marketing and advertising. We talked to them about some of the award winning work they saw, how advertising is changing and what it means for patients. Dina Peck is a Managing Partner, Executive Creative Director and cofounded CDMi / Patients & Purpose 16 years ago. Tom Galati is an Associate Partner, Creative Director and has been at the agency for 15 years. Let us know what you think about this episode (twitter.com/patientspurpose or social@patientsandpurpose.com). Don’t forget to leave a review and be sure to subscribe so you never miss an episode. #PnpHealthyPerspectives #CannesLions #LionsHealth   Note: Patients & Purpose was formerly known as CDMiConnect.

We sat down with the Chief Digital Officer of the Omnicom Health Group, Jo Ann Saitta, about her upcoming trip to Cannes for the Lions Health Omnicom Health Group MedTech Expo — a future-focused event showcasing cutting-edge healthcare technologies in action and discover how they are transforming our industry and world. We discussed her expectations for the expo, how technology is changing medicine, and the consumerization of healthcare. #PnpHealthyPerspectives Note: Patients & Purpose was formerly known as CDMiConnect

Social media is a rapidly changing medium that allows marketers to reach consumers and patients in a whole new way. On this episode, we bought in our agency friend and social butterfly, Nora Travis, to join our conversation about social media and hear her perspective on how social media is impacting patients lives. Nora Travis is a Vice President, Art Supervisor and an active member of the Emerging Digital Group (EDG) here at Patients & Purpose. Let us know what you think on Twitter at @patientspurpose and if there are any other patient perspective topics you want to hear about. #PnpHealthyPerspectives   Note: Patients & Purpose was formerly known as CDMiConnect

For our launch episode, we discussed the latest digital trends from the 2016 SXSW Interactive Conference — an annual event focused on emerging technologies. We talked with our agency friends, John Deely and Jennifer Ohlberg, who attended the conference and heard their perspective on how virtual reality, artificial intelligence, and big data are impacting patients and the healthcare landscape. John Deely is a Senior Vice President, Director of Digital Experience at Patients & Purpose. Jen Ohlberg is a Vice President, Account Director. Both John and Jen are part of our Emerging Digital Group (EDG). To find more of our SXSW coverage, check out patientsandpurpose.com/sxsw Let us know what you think about this episode and if there are any other patient perspective topics you want to hear about. Tweet us at twitter.com/patientspurpose #pnphealthyperspectives Note: Patients & Purpose was formerly known as CDMiConnect.