Morning Motivation & Marketing Moments

You know how sometimes before you can finish teaching a lesson on something, you have to re-learn it yourself? That's what happened to me right before I was set to record the last episode in this podcast series on reducing overwhelm in your business. Life started life-ing, y'all. Thankfully, I was able to work through it, and here we are.Join me for episode 5 where we're going to revisit your New Year's resolutions, recap the prior episodes in the series and work through two short exercises. Make sure you're in a quiet place. The last exercise is a visualization to help you remember how far you've come.Here are the tech tools mentioned in the previous four episodes.Google Alerts: Monitor the web for your name, business name and industry news to help manage your online reputationGoSite: Easily collect reviews for your business. Send invoices and payment reminders to clients with a few short clicks, even through SMS text messaging. Let customers book time directly on your calendar, synced with your Google or Outlook calendar. Save 50% off 6 months of Pro or Ultimate with code JACKSON50Google My Business: Boost credibility with a personalized Google business profileGet the Price Right: How to Price Your Services for Maximum Profit: In this on-demand class, learn how positioning influences pricing, overcome blocks and use this simple method to price out your next service or digital product.This concludes the How to Reduce Overwhelm in Your Business podcast series, but it isn't the end. Just because the series is ending doesn't mean the podcast is over. Nope. I'll be back with a new episode in a couple weeks. In the meantime, you can catch up on episodes you missed, learn more about the tech tools or connect with me online.

Most days, 24 hours doesn't feel like enough time to get everything done. Between clients, administrative tasks, personal obligations and sleep, it can feel like the day is over before it really gets started.In this episode, I'm going to share four ways you can build more time back into your schedule. We'll talk about strategies to build consistency, create content and more. Here is the tech tool mentioned in the episode:GoSite: Let customers book time directly on your calendar, synced with your Google or Outlook calendar. Save 50% off 6 months of Pro or Ultimate with code JACKSON50As always, you can connect with me online to schedule a consultation, join my mailing list, browse my on-demand marketing and mindset classes and more.

Picture this. You're at the end of a phone call with your ideal client. You'd love to work with them, and they seem excited to move forward with you, too. “So,” they start, “I really need what you offer. It's just what I've been looking for. How much is it?” Do you confidently share your pricing model, or do you nervously share a number that you hope they say yes to?If you're not confident in pricing your services or sharing your pricing with others without immediately offering payment plans and alternatives, Episode 3 of the “How to Reduce Overwhelm in Your Business” series will help. In “It's Okay to Get Paid What Your Services are Worth,” I'm going to share:Why you may be underpricing your services,The results of not pricing what your services are worth, andWays to make asking for payments easier.Here are the tech tools mentioned in the episode:GoSite: Send invoices and payment reminders to clients with a few short clicks, even through SMS text messaging. Save 50% off 6 months of Pro or Ultimate with code JACKSON50Get the Price Right: How to Price Your Services for Maximum Profit: In this on-demand class, learn how positioning influences pricing, overcome blocks and use this simple method to price out your next service or digital product.As always, you can connect with me online to schedule time with me, join my mailing list, browse my on-demand marketing and mindset classes and more.

Episode 2 of How to Reduce Overwhelm in Your Business is here. Give them Something to Google: Managing Your Online Reputation is all about managing how you show up online.Before visiting a brick-and-mortar business in person for the first time, 9 out of 10 shoppers will look the business up online (Digital.com). And 65% of consumers trust online search engines the most when researching a business (The Edelman Trust Barometer).Your potential clients are looking. What are they finding out online about you?In this episode, I'm sharing 9 tips to help you make sure your online presence isn't costing you business, including:How to monitor what shows up onlineAn easy way to gather reviews and testimonials to boost your credibilityContent you can post to increase visibilityI also mention a few tech tools:Google Alerts: Monitor the web for your name, business name and industry newsGoSite: Easily collect reviews for your business. Save 50% off 6 months of Pro or Ultimate with code JACKSON50Google My Business: Boost credibility with a personalized Google business profileAs always, you can connect with me online to schedule time with me, join my mailing list, browse my on-demand marketing and mindset classes and more.

Welcome to Episode 1 of a new series, "How to Reduce Overwhelm in Your Business." In this series, we'll:Identify stressors,Talk about managing your online reputation,Get more comfortable with pricing and asking for money,Build more time in your schedule, andRevisit your New Year goals. Do they still make sense?I'll also be introducing some recommended tech tools to make running your business easier. But, before reducing overwhelm, we've got to find out what's causing you stress in the first place. In this episode, Identifying What's Stressing You Out, we'll do just that. I'll be sharing five things that are causing undue stress in your business and how you can turn them around.Let's Connect Online - Follow this link to schedule time with me, join my mailing list, browse my on-demand marketing and mindset classes and more

How you end your day is just as important as how you start it. Many of us find ourselves laying in bed restless. Visions of undone tasks and replays of difficult conversations run through our mind. And when we finally do get to sleep, it's not always quality. In this podcast episode, I share 6 evening affirmations you can add to your bedtime routine. Practicing affirmations right before you go to bed will help you release the stress of the day. It readies your mind to drift peacefully off to sleep. And the better the sleep, the more refreshed you'll be when you wake up. Let's stay connected. Join my mailing list: https://mailchi.mp/75d39447b5bc/winners-mindset-checklist Want to chat? Schedule time here: https://inspiredmarketinginc.as.me/

Do you have a hard time saying no and sticking to it? In this episode, I'll go over the importance of setting healthy boundaries in your business and personal life, the resistance you'll come up against when doing so and the fears that can have you stuck saying yes more often than you'd like. At the end, I'll leave you with an affirmation to remind you to keep the progress going. I also announce my upcoming book, "Get Unstuck: A 30-Day Guide to Step into Your Purpose-Driven Business." Over the course of 30 days, I'll take you through the inside work needed to make sure your business flourishes on the outside. It's currently in the editing process, and I so look forward to getting it out in the world to you. Want to work through boundary setting with me or get another sneak peek of the book? Schedule your strategy session here: https://bit.ly/ChatWithDQ

Digital marketing is a way of life, especially these days. We're inundated with ads on how to dominate online, so much so that we forget that being online is not the only way to market your business. There are several offline opportunities you can take advantage of, too. In this podcast, I'll be discussing 10 of them. What's your favorite offline marketing tip? Leave them in the comments below. For more information, please visit: www.inspiredmarketinginc.com

So who's ready for 2020 to be over? Most of us, right? This year hit hard, and we are ready for a change. That need for something new has many of us anticipating 2021. Yes, there's usually excitement around the new year, but this feels different. It's almost as if changing the calendar will hit a magic reset button. But that's not going to happen without some effort from you. January 1st is not some magical date that's going to make all your business and personal wishes come true. Don't set yourself up for failure by not being prepared. If you want something different to happen for you next year, now is the time to change it. In this podcast, I share a three-step process to get you started. Want to work through it with me? Schedule your strategy session at https://bit.ly/ChatWithDQ.

How you start your day sets the tone for the rest of it. My most productive days come when I follow a regular routine. One of the most important pieces of it includes saying positive affirmations. We already know that our subconscious mind plays a big role in achieving our desires. If you think positively about yourself, you're more likely to do things in your best interest, for example. In this podcast, I'll share 10 of the positive affirmations I say every morning, why I chose each one and what mind trap it negates. Use these to retrain your brain each day, especially when things like lack of confidence, procrastination, fear, perfectionism or overthinking start to creep in. Join my mailing list: https://mailchi.mp/75d39447b5bc/winners-mindset-checklist Get the full Mindset Matters Companion Guide with in-depth information on the five mind traps that most entrepreneurs face and over 20 strategies to overcome them: https://liveyourspark.thinkific.com/courses/the-mindset-matters-companion-guide

Do you find yourself hesitant to invest in your business? Are you frequently taking on more projects than you can feasibly handle? If so, scarcity mindset has likely worked its way into your business. By definition, scarcity means being in short supply, that there’s not enough of whatever it is to fulfill your needs or desires. If scarcity is at play in your business, it's doing more harm than you might realize. In this podcast, I share 6 ways scarcity can be showing up in your business and how to overcome it. If you’d like personalized help, let’s chat. You can book directly with me here: https://inspiredmarketinginc.as.me. If you enjoyed this podcast, please subscribe and share.

As I'm recording this, we’re in the midst of the COVID-19 pandemic. People are working from home, if they’re fortunate enough to be working at all. Kids are home from school turning many parents into teachers for the first time. Some of the hardest hit are small business owners. In this audio training, I’ll share 10 ways you can pivot your business during this pandemic. I’ll be talking through both mindset and digital marketing tips. How have you been spending your shelter in place time? Are you taking a break? Have you been able to work on your business? What help do you need? I'm here. Join my mailing list: https://mailchi.mp/75d39447b5bc/winners-mindset-checklist Unfortunately, this is the time when fear, overwhelm and the like can take over. Combat it with the Mindset Matters Companion Guide. Get in-depth information on the five mind traps that most entrepreneurs face and over 20 strategies to overcome them: https://gum.co/mindsetmatters

Mind traps, or limiting beliefs, can get in the way of running your business. To help you move through them, here’s a tool: business affirmations. Usually the word entrepreneur and the word affirmations don’t go together, but if you’ve been tracking with me and understand the importance of minimizing limiting beliefs to achieve success, you’ll want to start incorporating these into your business practice. As we learned, one way to work through a negative belief is to counter it with a positive belief instead. In this podcast, I’ve listed 10 affirmations you can start saying over your business today. Learn to retrain your brain, especially when things like lack of confidence, procrastination, fear, perfectionism or overthinking start to creep in. Join my mailing list: https://mailchi.mp/75d39447b5bc/winners-mindset-checklist Get the full Mindset Matters Companion Guide with in-depth information on the five mind traps that most entrepreneurs face and over 20 strategies to overcome them: https://gum.co/mindsetmatters

Hello, and welcome to the final session of our Mindset Matters series. Over the past 3 lessons, we’ve discussed the negative consequences that having a lack of confidence, procrastination and operating in fear can have on your business. As I record this, it’s the beginning of 2020. Many of us are in the process of writing our goals and setting intentions for the new year. It was important to me that I teach on these final business traps, perfectionism and overthinking, before you got out of planning mode. Yep, you’re getting a two for one teaching this time. Why? These two issues go hand in hand when stopping you from achieving those business goals you’re super excited about right now. I want you to have your best year ever and understanding the techniques to get over these last two business traps, perfectionism and overthinking, will help. I heard your feedback! You want all the business traps and smart solutions in one place for easy access. I've created The Mindset Matters Companion Guide to do just that. Inside, you'll find... * Complete transcripts of each episode * Links to listen via Spreaker, Spotify and YouTube * BONUS: Questions to help you unpack how each of the traps have been affecting your business * BONUS: A master list of all the smart solutions needed to move past these mind traps  Purchase The Mindset Matters Companion Guide now at https://gum.co/mindsetmatters

Welcome! This is the third episode in the Mindset Matters series. In it, we’ve been tackling those mindset traps that can hinder the growth of our businesses. First, we talked about lack of confidence. Then we took on procrastination. This time, we delve into something a little deeper: fear. I’m going to cover five types of fear that you’ll have to push through as an entrepreneur in order to grow yourself and your business. Specifically, I'll cover these five fears. 1. Fear of failure 2. Fear of rejection 3. Fear of success 4. Fear of letting go 5. Fear of leaving others behind Your clients are out there waiting for you. There are people who need what you have to offer so they can get closer to their own goals. While you may not completely get over your fears, you can push through them, get out there and serve. Thank you to everyone who’s given feedback on the Mindset Matters series so far. I appreciate you and your thoughts. One thing I’ve heard several times is that you’d like a way to keep track of all the mind traps I’ve shared as well as the tips to move past them. Well, I’ve got something special for you next week. I’ll be releasing a companion guide, complete with text transcripts, quick links to each audio lesson, prompts to get you to dig deeper and more. I’ll share the link with you next week, so make sure you tune in or subscribe to get notified when the next podcast is available. Want to work through this one-on-one? Book time with me online: http://www.inspiredmarketinginc.com Want to access the pricing class I shared during this podcast: http://bit.ly/getthepriceright

As our Mindset Matter series continues, we delve into procrastination. It's the whole idea of putting something off until…never. Often, procrastination is the symptom of something larger. We don't put off tasks just for the sake of not doing them. Most of us know our delay is hurting us but put tasks off anyway. Why do we do it? There's a deeper reason. In this podcast, I'll talk about what might be behind your procrastination, share what was behind mine and give you five tips to help you move from inaction to action. Note, this first appeared in my newsletter, so you'll hear reference to that in the audio. Want to subscribe? Click here: http://inspiredmarketinginc.com/JV/ Want to work through this one-on-one? Book time with me online: http://www.inspiredmarketinginc.com Need additional support? Join my Facebook community for women entrepreneurs: https://bit.ly/BecomeYourOwnCEO

This week kicks off a series called "Mindset Matters." Each week, we'll dive into a different "trap" that's holding you back in your business. I'll also give you tools to bust through them. As Henry Ford said, “Whether you think you can, or think you can’t, you’re right.” I'm going to help you realize you can. You CAN feel confident in your abilities. You CAN charge what your products and services are worth and still get clients. You CAN live a life of financial abundance working for yourself. You CAN create a clear and focused vision for your company. You CAN have a successful business and get things done. I'm going to kick off the Mindset Matters Series with Trap #1 - Lack of Confidence. I'll talk about how lack of confidence is holding you back from fully showing up in your business and being successful. I'll also give you 5 tips to help immediately give you a boost. Want to work through this one-on-one? Book time with me online: http://www.inspiredmarketinginc.com - Need additional support? Join my Facebook community for women entrepreneurs: https://bit.ly/BecomeYourOwnCEO

In this lesson, I talk about 5 pieces of conflicting business advice you'll hear and how they don't necessarily have to be part of your business plan. A couple are if you don't make $100,000 a year, you're not successful and you need to wake up at the crack of dawn to be productive. CHALLENGE: Examine your business goals and work behaviors. Are you doing what's best for you and your business or doing what you think you're supposed to do? Is there anything you need to change? If so, post it below. Heard some "popular" business advice that doesn't resonate with you? Post that below, too. Have a great week! Let's connect online: - http://www.inspiredmarketinginc.com/ - https://www.facebook.com/InspiredMedia - http://linkedin.com/in/inspiredmedia1

In this episode, I'm sharing 8 ways to navigate the dream killers in our lives, you know, those people who never seem to have anything good to say about the goals you're pursuing. Here are a few of them: - Be observant - Be quiet - Celebrate your wins Now is not the time to give up. Even if support feels few and far between, know that you're not alone. In fact, I created a community for women entrepreneurs just like you. The space is especially for women whose families and friends don't fully understand why they'd leave the "safety" of a regular paycheck to pursue their dreams or start a side hustle instead of just getting a "better" job. Surrounding yourself with like-minded leaders is crucial to business success. Welcome to your support system. Want to join us? We'd be happy to have you: http://bit.ly/becomeyourownceo

Can you identify with any of these statements? •You have the following social media accounts at minimum: Facebook, Twitter, YouTube, LinkedIn, Pinterest, Instagram, Google+, Snapchat. •You're in the middle of several projects right now. None of them are complete, and you have no launch date set for any of them. •You own a domain name for every business idea you have, but you have no built out websites. •You have 10+ tabs up in your web browser at any given time, with things to read, things to download, a random social media account and your email inbox. •You started a blog or email newsletter last year, wrote three articles and haven't written anything since. If you found yourself nodding your head as you read those statements, you're probably suffering from the business trap of Shiny Object Syndrome. In this podcast, learn where it comes from, why it's detrimental to your business and how you can combat it. Was this Marketing Moment helpful? If so, please share with your networks. -- For more small business marketing tips, download Know Your Business: How to Attract Ideal Clients & Sell More - http://amzn.to/1n1kRCD

Do you find yourself investing in everyone's needs except your own and those of your business? In this teaching, I share 3 reasons why it's important to invest yourself and what this issue is really about (it usually has nothing to do with money). Then, I will share a tip to help silence your inner critic. Remember: You are worthy of investment! I'm here to help. Schedule your 30-minute business boosting session now at http://inspiredmarketinginc.acuityscheduling.com so that we can work together to clear your inner clutter and develop a solid plan to market your business.

Here's a teaching on the importance of being yourself and pushing forward, even when you're scared. Enjoy the message and share as you feel led. What scary thing are you going to do for your business today? For more information on developing your mindset for success, check out my book, Know Yourself. Learn a step-by-step process for silencing your inner critic. Full-sized worksheets available: http://amzn.to/1S4C5L4

Going into business for yourself is exciting, but what’s even better is making it successful. In this training, I’ll give you three tips to help ensure your business gets off to a great start. -- For more small business marketing tips, download Know Your Business: How to Attract Ideal Clients & Sell More - http://amzn.to/1n1kRCD

It's the end of the year, which means it's time to start reflecting on all you've accomplished...and what you didn't. In this episode, learn how to properly assess the last few months in a way that leaves you rejuvenated and ready to hit the ground running when the New Year arrives, not discouraged. I'll share the two things I want to get done by the end of the year and even give you an innovative way to record your success. Remember, the year isn't over yet. There's still time to win!

Sometimes, you have to stop talking and start doing. This lesson shows you how. I bet you're full of great ideas to move your life and your business forward, but sadly, many of them never leave your notebook. Why not? It's usually because we have convinced ourselves three phrases are true. I'm going to share these three phrases with you, show you why they're not true and then issue you a challenge at the end of this lesson. Interested in more tips on getting your mind set on success? Check out my eBook, Know Yourself: How to Develop a Winner's Mindset & Grow Your Business, http://amzn.to/1SWgkx9

Despite the success you've had in your life and business, do you still feel like a fraud sometimes? In this podcast, learn where those feelings may have come from and three ways to get over them today. Learn to let your best self show up for your clients every time. Interested in more tips on developing a winner's mindset? Check out my new eBook, Know Yourself: How to Develop a Winner's Mindset & Grow Your Business, http://amzn.to/1SWgkx9

If everything you said about your business came true, would you start talking about it differently to people? Would you start thinking differently? Learn why speaking life into your business is so important and then take the 48 hour positivity challenge.

It can be easy to go from admiring the accomplishments of others to being envious and wishing they were our own. Don't get snagged by the comparison trap. In this morning motivation, learn why it's important to define success on YOUR terms.

Learn how to engage customers at each moment of truth: zero, first, second, and third. Understanding these stages in the customer buying cycle will put you in prime position to both get and keep these customers.

Learn how using surprise and delight can bring both joy to your customers and to your bottom line.

One of the biggest mistakes an entrepreneur can make is having no target market. Learn what a target market is and how to define one for your business.

Figuring out what you want to be when you grow up doesn't stop when you turn 21. Instead, it's a question we should keep asking until we're in the career that fits. Here's a little motivation to get you started.

Learn how remembering your "why" can help keep you grounded on the days you feel like tearing your hair out, crying and/or throwing something at the next person who asks for a discount just because.