RevOps Unboxed

On this episode of RevOps Unboxed, Sandy sits down with SK Ramakuru and Chris Hunter of MongoDB. The trio discuss build vs. buy decisions, the influence of AI on RevOps, program-based approaches to RevOps, and more.

On this episode of RevOps Unboxed, Sandy sits down with Keenan, CEO of A Sales Growth Company & Bestselling Author of Gap Selling. They discuss the ASG Revenue Speed model, the role frontline sales managers need to play in an organization, the keys to a good relationship between Ops and Enablement, and more.

On this episode of RevOps Unboxed, Sandy sits down with Dan Giovacchini, COO at Tango.They discuss the most important aspects of building a revenue engine, the influence of AI in RevOps, non-negotiables in GTM motions, and more This episode of RevOps Unboxed is brought to you in partnership with Tango.

On this episode of RevOps Unboxed, Sandy sits down with Ali Spinelli, VP of RevOps at PandaDocThey discuss the importance of adaptability in RevOps, the role CX Ops can play within RevOps, the future of revenue operations, and more! This episode of RevOps Unboxed is brought to you in partnership with Pandadoc.

On this episode of RevOps Unboxed, Sandy sits down with Richard De Veer, Director of Revenue Operations at Just Eat Takeaway.comThey discuss the impact that QBRs can make on RevOps strategy, enabling sales with data, the pillars of the RevOps function, and more! This episode of RevOps Unboxed is brought to you in partnership with Pandadoc.

On this episode of RevOps Unboxed, Sandy sits down with Lonny Sternberg, RevOps and GTM leader.They discuss bottom-up vs. top-down RevOps approaches, the expanding scope of RevOps roles, the importance of frameworks, and more!

On this episode of RevOps Unboxed, Sandy sits down with Leore Spira, Director of Revenue Operations at Blink Ops.They discuss building a RevOps function from scratch, creating trust in an organisation, account-based "everything", and more!

On this episode of RevOps Unboxed, Sandy sits down with Olga Traskova, VP of Revenue Operations at Birdeye.They discuss why attribution can't be used to make life-or-death decisions, navigating Sales Ops challenges, RevOps reporting structure, and more!

On this episode of RevOps Unboxed, Sandy sits down with Tyler Hooper, Sr. Director of Revenue Enablement at FIS.They discuss the importance finding a balance between making a strategic impact and managing the CRM efficiently, and more!

On this episode of RevOps Unboxed, Sandy sits down with Lindsey Procknow, GTM Specialist at Coefficient.They discuss the importance of data in dashboards, becoming a proactive advisor, transitioning into RevOps, and more!

Sandy Robinson is here to announce that RevOps Unboxed is back for a fourth season! That means more expert guests, more amazing conversations, and more RevOps insights delivered straight to your ears. What's not to like?Subscribe to the podcast and get notified every time there's a new episode.

On this final episode in RevOps Unboxed's Season 3, Sandy Robinson recaps the season and the common themes and challenges that popped up throughout her conversations with guests. She discusses the importance of alignment, RevOps reporting structures, collaborating closely with enablement, the customer buying journey and more.

On this episode of RevOps Unboxed, Sandy Robinson sits down with Anne Pao, Founder & CEO of Ignite Consulting. They discuss fractional RevOps, the importance of data and analytics, handoffs and creating a positive customer experience, the future of RevOps (and 'GTM Ops') and more.

On this episode of RevOps Unboxed, Sandy Robinson sits down with veteran Roderick Jefferson, CEO and Fractional GTM Transformation Leader at Roderick Jefferson & Associates.They discuss how RevOps and revenue enablement should work together, removing friction and building the relationship, the challenges with gaining buy-in, and more.

On this episode of RevOps Unboxed, Sandy Robinson sits down with the experienced Bill Ball, to discuss the worlds of enablement, RevOps, GTM, and more! They discuss the role of RevOps in enablement, the challenges and opportunities facing enablement, and where enablement fits into GTM strategy.

On this episode of RevOps Unboxed, Sandy Robinson sits down with Oscar Armas-Luy, to discuss how to best navigate the world of RevOps as an organization's first hire. They discuss maximizing the SDR function, understanding what organizations want and need from RevOps, achieving alignment and more.

This week on RevOps Unboxed, Sandy sits down with Warren Zenna, Founder of The CRO Collective, to get his thoughts on when companies should implement revenue operations.About our guest, Warren ZennaWarren has 20+ years of experience in the B2B sales and marketing industry as a top B2B seller, sales leader, and Executive PL buyer of B2B services. He works as a fractional CRO and sales/marketing advisor for B2B companies and hosts the CRO Spotlight podcast.About our host, Sandy RobinsonSandy is SVP of Revenue Operations at Patra Corporation, a revenue operations enthusiast with over 20 years of experience in sales, marketing, revenue, operations, and revenue enablement.Throughout her career, she's seen how revenue operations can make or break a company and is excited to share her knowledge and insights with you.In each episode, she'll be talking with a revenue operations practitioner who will share their unique perspective on how they've transformed their revenue operations strategy.She'll dive deep into their processes, challenges, and success stories to give you an inside look into the ever-changing world of revenue operations.

On this episode of RevOps Unboxed, Sandy Robinson sits down with Joe Aurilla Jr, SVP of Operations at Cyware, to discuss how you can reduce friction during sales contract creation. They discuss streamlining Salesforce usage, leveraging AI, and more.About our guest, Joe Aurilia Jr.Joe Aurilia Jr is SVP of Operations at Cyware, and a seasoned revenue-aligned operator with broad multidisciplinary skills fully capable of diving deep into each business facet to create value, drive change, and demonstrate strategic impact.About our host, Sandy RobinsonSandy is SVP of Revenue Operations at Patra Corporation, a revenue operations enthusiast with over 20 years of experience in sales, marketing, revenue, operations, and revenue enablement.Throughout her career, she's seen how revenue operations can make or break a company and is excited to share her knowledge and insights with you.

On this episode of RevOps Unboxed, Sandy Robinson sits down with Ian Grace, Vice President of Sales at Ocrolus, to discuss how revenue operations can effectively align with sales leadership.They discuss alignment, territory planning, and sneaky CRM exports.About our guest, Ian GraceIan is an engaging business development leader possessing a winning blend of team leadership, strategic talent, and practical experience. Through hands-on involvement and an unwavering commitment to success, he's skilled in managing sales, marketing, and operations to produce exemplary results.Ian applies a combination of strategic, operations, and analytical expertise, and consistently exceedexceeds revenue and performance goals by aligning staff talents and effort with organizational objectives. As VP of Sales at Ocrolus, Ian manages the revenue operations team as well as handling sales leadership.About our host, Sandy RobinsonSandy is SVP of Revenue Operations at Patra Corporation, a revenue operations enthusiast with over 20 years of experience in sales, marketing, revenue, operations, and revenue enablement.Throughout her career, she's seen how revenue operations can make or break a company and is excited to share her knowledge and insights with you.In each episode, she'll be talking with a revenue operations practitioner who will share their unique perspective on how they've transformed their revenue operations strategy.She'll dive deep into their processes, challenges, and success stories to give you an inside look into the ever-changing world of revenue operations.

In this episode of RevOps Unboxed, Sandy sits down with Tana Jackson, Global Director of Revenue Operations at Chronicle Heritage, where they discuss the true meaning of revenue operations. The conversation also covers how to stay agile, AI use cases, and diversity in RevOps.About our guest, Tana JacksonTana is an energetic and tech-savvy thought leader with a knack for operational efficiency. She thrives on leveraging data and reporting to drive informed decision-making. As an empathetic people manager, she believes in building a culture of transparency, collaboration, and communication across all levels of an organization, allowing systems and people to be the heartbeat of success.About our host, Sandy RobinsonSandy is SVP of Revenue Operations at Patra Corporation, a revenue operations enthusiast with over 20 years of experience in sales, marketing, revenue, operations, and revenue enablement.Throughout her career, she's seen how revenue operations can make or break a company and is excited to share her knowledge and insights with you.In each episode, she'll be talking with a revenue operations practitioner who will share their unique perspective on how they've transformed their revenue operations strategy.She'll dive deep into their processes, challenges, and success stories to give you an inside look into the ever-changing world of revenue operations.

On this episode, Sandy speaks with Jenn Glabicky, Director of Revenue Enablement at Dodge Construction Network about how RevOps and enablement are two sides of the same coin.Jenn discusses how revenue operations is structured in her organization, and how she ensures sellers engage with their training programs. Hint: make it fun.About our guest, Jenn GlabickyJenn is a results-focused implementer of revenue, enablement, marketing & leadership strategies. She utilizes innovative management techniques, processes, and procedures to enhance business practices, increase productivity, and boost revenue while decreasing company costs. Jenn builds strong business relationships with key decision-makers to gain & enhance market access. She's also featured on our sister community, SEC's Ones to Watch 2024 list.About our host, Sandy RobinsonSandy is SVP of Revenue Operations at Patra Corporation, a revenue operations enthusiast with over 20 years of experience in sales, marketing, revenue, operations, and revenue enablement.Throughout her career, she's seen how revenue operations can make or break a company and is excited to share her knowledge and insights with you.In each episode, she'll be talking with a revenue operations practitioner who will share their unique perspective on how they've transformed their revenue operations strategy.She'll dive deep into their processes, challenges, and success stories to give you an inside look into the ever-changing world of revenue operations.

Welcome to Season Three of RevOps Unboxed!

On this special episode of RevOps Unboxed, Sandy reflects on her learnings from season two and discusses her thoughts on alignment, CX, and RevTech in revenue operations.Join Sandy as she shares her own unfiltered thoughts on the RevOps topics covered earlier this season.About our host, Sandy RobinsonSandy is SVP of Revenue Operations at Patra Corporation, a revenue operations enthusiast with over 20 years of experience in sales, marketing, revenue, operations, and revenue enablement.Throughout her career, she's seen how revenue operations can make or break a company and is excited to share her knowledge and insights with you.In each episode, she'll be talking with a revenue operations practitioner who will share their unique perspective on how they've transformed their revenue operations strategy.She'll dive deep into their processes, challenges, and success stories to give you an inside look into the ever-changing world of revenue operations.

This week on RevOps Unboxed, Sandy sits down with Jordan Shaheen, Head of Revenue Strategy and Operations at Candid, to discuss the benefits of a proactive revenue operations strategy. Including prioritizing tasks, staying flexible, and getting your hands dirty with your sales team.About our guest, Jordan ShaheenJordan is an accomplished RevOps professional with over five years of experience orchestrating revenue operations and business development. Throughout his career, he has collaborated across departments to develop and sell new products. His expertise in revenue planning, market segmentation, and operations is demonstrated in his current leadership role at Candid.About our host, Sandy RobinsonSandy is SVP of Revenue Operations at Patra Corporation, a revenue operations enthusiast with over 20 years of experience in sales, marketing, revenue, operations, and revenue enablement.Throughout her career, she's seen how revenue operations can make or break a company and is excited to share her knowledge and insights with you.In each episode, she'll be talking with a revenue operations practitioner who will share their unique perspective on how they've transformed their revenue operations strategy.She'll dive deep into their processes, challenges, and success stories to give you an inside look into the ever-changing world of revenue operations.

On this episode of RevOps Unboxed, José Almaraz Reséndez, Sales Operations Senior Manager, Systems and Tools at LinkedIn, discusses the revenue operations systems that underpin LinkedIn's growth.About our guest, José Almaraz ReséndezJosé is a Sales Operations leader at LinkedIn, based in the San Francisco Bay Area. During his tenure at LinkedIn, he's built teams and led projects to define the Go-To-Market strategy, handle the operational cadence of the business, and provide data and insights to drive business decisions.José leads a team that's developing internal tools to simplify and improve forecasting and planning processes. Prior to his current role, José worked at McKinsey and had a summer stint at Rappi (then a Series A startup). In his free time, José enjoys spending time with his family (wife, son, dog), weightlifting in his garage, going on walks, traveling, and occasionally watching sports.About our host, Sandy RobinsonSandy is SVP of Revenue Operations at Patra Corporation, a revenue operations enthusiast with over 20 years of experience in sales, marketing, revenue, operations, and revenue enablement.Throughout her career, she's seen how revenue operations can make or break a company and is excited to share her knowledge and insights with you.In each episode, she'll be talking with a revenue operations practitioner who will share their unique perspective on how they've transformed their revenue operations strategy.She'll dive deep into their processes, challenges, and success stories to give you an inside look into the ever-changing world of revenue operations.

This week on RevOps Unboxed, Sandy Robinson talks to Mallory Lee, VP of Revenue Operations and Business Operations at Nylas about all things consulting, business operations, and being a working parent.About our guest, Mallory LeeMallory is an experienced revenue operations and business operations professional with experience both in-house and as a consultant. She first started as a consultancy to allow her the flexibility to work part-time as a new mom. Before moving into RevOps, Mallory worked in marketing and marketing operations. About our host, Sandy RobinsonSandy is SVP of Revenue Operations at Patra Corporation, a revenue operations enthusiast with over 20 years of experience in sales, marketing, revenue, operations, and revenue enablement.Throughout her career, she's seen how revenue operations can make or break a company and is excited to share her knowledge and insights with you.In each episode, she'll be talking with a revenue operations practitioner who will share their unique perspective on how they've transformed their revenue operations strategy.She'll dive deep into their processes, challenges, and success stories to give you an inside look into the ever-changing world of revenue operations.

This week on RevOps Unboxed Sandy Robinson chats with Jeremy Steinbring, Founder of RevOnyx, to discover why more tools won't necessarily solve your revenue operations problems. Jeremy explains why you should focus on your business' underlying issues before turning to tech.About our guest, Jeremy SteinbringJeremy Steinbring is the Founder of RevOnyx, a revenue operations consultancy. He is an active member of the RevOps community and has almost a decade's worth of experience in customer success, CRM maintenance, and revenue operations. About our host, Sandy RobinsonSandy is SVP of Revenue Operations at Patra Corporation, a revenue operations enthusiast with over 20 years of experience in sales, marketing, revenue, operations, and revenue enablement.Throughout her career, she's seen how revenue operations can make or break a company and is excited to share her knowledge and insights with you.In each episode, she'll be talking with a revenue operations practitioner who will share their unique perspective on how they've transformed their revenue operations strategy.She'll dive deep into their processes, challenges, and success stories to give you an inside look into the ever-changing world of revenue operations.

In this episode of RevOps Unboxed, Tina Wung, VP of Growth Marketing and Revenue at Nisum, discusses why alignment between your sales and marketing teams is crucial to growing your revenue streams.About our guest, Tina Wung20+ years in growth companies and blue-chip Consumer Packaged Goods companies, at the intersection of brand, digital innovation, and emerging technology. Tina Wung is a seasoned brand marketer now building growth marketing and demand generation organizations in fast-growing technology companies in Silicon Valley. She has leadership experience at companies ranging from the Fortune 100 to startups. For the past 2 decades, she has helped steward some of the world's most iconic brands at top consumer goods companies - Anheuser-Busch InBev (ABInBev), Mondelez International, MillerCoors, KraftHeinz, Kellogg, and P&G.As one of the first members of ABInBev's inaugural Digital Innovation team in Silicon Valley, Tina has established strong partnerships with cutting-edge technology companies, ranging from startups to tech giants. She has led ABInBev's consumer marketing testing and integration of new technologies, such as virtual reality, voice recognition, on-demand delivery, app and web platform development, personalized media, and big data.Tina is also part of the founding corporate innovation community in Silicon Valley, helping to shape how large corporations create transformative innovative cultures in-house and work effectively with the entrepreneurial community.Now, as Global Vice President of Growth Marketing and Revenue for Nisum, a leading technology consulting firm, she helps bring business and human impact through technology transformation for the captains of industry.You can follow Tina on LinkedIn here.About our host, Sandy RobinsonSandy is SVP of Revenue Operations at Patra Corporation, a revenue operations enthusiast with over 20 years of experience in sales, marketing, revenue, operations, and revenue enablement.Throughout her career, she's seen how revenue operations can make or break a company and is excited to share her knowledge and insights with you.In each episode, she'll be talking with a revenue operations practitioner who will share their unique perspective on how they've transformed their revenue operations strategy.She'll dive deep into their processes, challenges, and success stories to give you an inside look into the ever-changing world of revenue operations.

On this episode of RevOps Unboxed, Sandy Robinson chats with Sandip Patil, Vice President of Revenue Operations at Cornerstone OnDemand, on creating and defining your organization's customer journey.About our guest, Sandip PatilSandip's history of success in strategic business operations directly relates to his ability to foster business relationships, execute crucial strategic initiatives that make a difference to the bottom line, and develop predictive operational analytics for future success. His professional focus on advancing company performance with strategic planning, business operations, digital marketing, market analytics, and process improvements underlines my approach to team leadership and project management. Sandip brings dynamics and strategic leadership with experience that spans across various industries such as consumer electronics, SaaS, e-commerce, telecom, and ad-tech. He combines advanced analytical skills with innovative problem-solving to translate market data into enterprise-wide, customer-focused business strategies.You can follow Sandip on LinkedIn here.About our host, Sandy RobinsonSandy is SVP of Revenue Operations at Patra Corporation, a revenue operations enthusiast with over 20 years of experience in sales, marketing, revenue, operations, and revenue enablement.Throughout her career, she's seen how revenue operations can make or break a company and is excited to share her knowledge and insights with you.In each episode, she'll be talking with a revenue operations practitioner who will share their unique perspective on how they've transformed their revenue operations strategy.She'll dive deep into their processes, challenges, and success stories to give you an inside look into the ever-changing world of revenue operations.You can follow Sandy on LinkedIn here.

This week on RevOps Unboxed our host Sandy Robinson talks with fellow ROA Ambassador, Greg Larsen, VP of Revenue Operations at Eltropy. They discuss the importance of measuring the KPIs that really matter for GTM teams. About our guest, Greg LarsenOver the last 15+ years, Greg's been involved in building & scaling SaaS organizations of all sizes. He has a passion for creating a positive company culture, helping others succeed, and sales strategy.A key lesson that he's learned through his experience is that in an ever-changing world, the will to succeed is the single most important factor. Those who truly want to succeed, and are willing to prepare and sacrifice to succeed, will eventually succeed.You can follow Greg on LinkedIn here.About our host, Sandy RobinsonSandy is SVP of Revenue Operations at Patra Corporation, a revenue operations enthusiast with over 20 years of experience in sales, marketing, revenue, operations, and revenue enablement.Throughout her career, she's seen how revenue operations can make or break a company and is excited to share her knowledge and insights with you.In each episode, she'll be talking with a revenue operations practitioner who will share their unique perspective on how they've transformed their revenue operations strategy.She'll dive deep into their processes, challenges, and success stories to give you an inside look into the ever-changing world of revenue operations.You can follow Sandy on LinkedIn here.

On this episode of RevOps Unboxed, Sandy sits down with her ex-colleague Emily Garza, Senior Director of Revenue Operations and Analytics at Nymbus to discuss all things compensation planning.About our guest, Emily GarzaEmily is a dedicated RevOps professional with strong analytical skills and the ability to make sound decisions. She works well independently or in a team environment. Her key objective is to continue using her Salesforce and Sales Tech Stack administration skills to support revenue organizations. Emily is currently the Senior Director of Revenue Operations and Analytics at Nymbus.You can follow Emily on LinkedIn here.About our host, Sandy RobinsonSandy is SVP of Revenue Operations at Patra Corporation, a revenue operations enthusiast with over 20 years of experience in sales, marketing, revenue, operations, and revenue enablement.Throughout her career, she's seen how revenue operations can make or break a company and is excited to share her knowledge and insights with you.In each episode, she'll be talking with a revenue operations practitioner who will share their unique perspective on how they've transformed their revenue operations strategy.She'll dive deep into their processes, challenges, and success stories to give you an inside look into the ever-changing world of revenue operations.You can follow Sandy on LinkedIn here.

Sandy Robinson, SVP of Revenue Operations at Patra Corporation, is back with even more revenue insights as she hosts season two of RevOps Unboxed!This season, Sandy goes straight to the source – speaking with real RevOps contributors from all corners of the world. They discuss the day-to-day challenges of revenue operations, share invaluable insights, and dive into some incredible stories.Join Sandy on this exciting journey as she sits down with revenue operations industry leaders, who are in the trenches striving for revenue growth.

In the season finale of RevOps Unboxed Season One, Paul Butterfield, CEO of Revenue Flywheel Group, discusses revenue enablement strategy and compensation planning with our host Sandy Robinson.About our guest, Paul ButterfieldPaul's passion is leading revenue teams through transformation into truly customer-centric organizations that differentiate through how they sell rather than with price or product. He's leveraging over 20 years in sales/sales leadership and 10 years of building and successfully executing enablement strategies.You can follow Paul on LinkedIn here. About our host, Sandy RobinsonSandy is SVP of Revenue Operations at Patra Corporation, a revenue operations enthusiast with over 20 years of experience in sales, marketing, revenue, operations and revenue enablement.Throughout her career, she's seen how revenue operations can make or break a company, and is excited to share her knowledge and insights with you.In each episode, she'll be talking with a revenue operations practitioner who will share their unique perspective on how they've transformed their revenue operations.She'll dive deep into their processes, challenges and success stories to give you an inside look into the world of revenue operations.You can follow Sandy on LinkedIn here.

In this episode, Aparna Muralidharan, Senior Director of Revenue Operations at dscout, discusses how to get started in a new revenue operations role. In particular, she discusses how she approaches a new company's compensation planning.About our guest, Aparna MuralidharanAparna is a Senior Director of Revenue Operations with a strong background in sales analytics. In 2015, she made the transition to a sales operations role which allowed her to smoothly transition into the world of RevOps.She loves discussing topics such as proposals, compensation, and sales analytics with others in the industry.Reach out to Aparna on LinkedIn here.About our host, Sandy RobinsonSandy is SVP of Revenue Operations at Patra Corporation, a revenue operations enthusiast with over 20 years of experience in sales, marketing, revenue, operations and revenue enablement.Throughout her career, she's seen how revenue operations can make or break a company, and is excited to share her knowledge and insights with you.In each episode, she'll be talking with a revenue operations practitioner who will share their unique perspective on how they've transformed their revenue operations.She'll dive deep into their processes, challenges and success stories to give you an inside look into the world of revenue operations.You can follow Sandy on LinkedIn here.

On this episode of RevOps Unboxed, Sandy chats to Edtience Tenbrook, Senior Director of Sales Operations at Quorum, about how to prioritize tasks as a revenue operations leader. Edtience also discusses her experience merging systems after company acquisitions.About our guest, Edtience TenbrookEdtience is an Operations Director with extensive experience in project management, Salesforce platform optimization, and cross-organizational collaborations. She seeks to use her skills to reach organizational objectives through leveraging people, processes, and technology. She has extensive experience in merger and acquisition operations. Edtience has worked with key stakeholders from over six acquired companies to implement processes in the Blackboard sales order management system.You can follow Edtience on LinkedIn here.About our host, Sandy RobinsonSandy is SVP of Revenue Operations at Patra Corporation, a revenue operations enthusiast with over 20 years of experience in sales, marketing, revenue, operations and revenue enablement.Throughout her career, she's seen how revenue operations can make or break a company, and is excited to share her knowledge and insights with you.In each episode, she'll be talking with a revenue operations practitioner who will share their unique perspective on how they've transformed their revenue operations.She'll dive deep into their processes, challenges and success stories to give you an inside look into the world of revenue operations. You can follow Sandy on LinkedIn here.

Christian Palmer, Global Revenue Enablement Manager at Riskified, discusses the importance of RevOps and enablement functions working together to train and empower sales teams.About our guest, Christian PalmerWith a Bachelor's in Criminal Justice, a Master's in Education, and various experiences in differing industries, Christian's career interests and aspirations have changed over the last decade. Although his roles and responsibilities have changed, one thing has remained the same: developing and working with people. People have been at the forefront of all Christian's endeavors whether educational, personal, or professional. Starting in the hospitality industry, he sold food to guests (something we all need). Next, he represented Apple in a retail environment by demonstrating and offering services/products. Transitioning to the recruitment industry, Christian linked the best talent to the right opportunities, while recruiting, and later developed junior and experienced consultants to achieve success through a variety of blended learning solutions. Christian's sales training experience was developed further when he led the onboarding, development, and sales efforts of ride-hailing, real estate, and financial SaaS startups. Whether it was working as an individual contributor, leading people, or supporting in enablement and operational capacities - Christian's always put his all into building relationships with his teammates. Currently, he drives delivery and coaching on Riskified's global enablement team!About our host, Sandy RobinsonSandy is SVP of Revenue Operations at Patra Corporation, a revenue operations enthusiast with over 20 years of experience in sales, marketing, revenue, operations and revenue enablement.Throughout her career, she's seen how revenue operations can make or break a company, and is excited to share her knowledge and insights with you.In each episode, she'll be talking with a revenue operations practitioner who will share their unique perspective on how they've transformed their revenue operations.She'll dive deep into their processes, challenges and success stories to give you an inside look into the world of revenue operations.

In this episode of RevOps Unboxed Sandy chats to Kristina Diederich, VP of Revenue Operations, about the importance of aligning your revenue teams and reducing silos in your organization.About our guest, Kristina DiederichKristina is a Global Revenue Operations leader with demonstrated success growing sales and productivity with extensive experience in the SaaS technology industry. Results-driven with a forward-thinking approach centered on company success and competitive growth and a track record of building successful teams while managing profitable operations.She has been an internal Salesforce SME, customizing and streamlining the sales process within Salesforce within multiple organizations. She is highly adept at taking multiple areas of the business and understanding their needs to enable capturing end-to-end data within Salesforce.You can find Kristina on LinkedIn here.About our host, Sandy RobinsonSandy is SVP of Revenue Operations at Patra Corporation, a revenue operations enthusiast with over 20 years of experience in sales, marketing, revenue, operations and revenue enablement. Throughout her career, she's seen how revenue operations can make or break a company, and is excited to share her knowledge and insights with you.In each episode, she'll be talking with a revenue operations practitioner who will share their unique perspective on how they've transformed their revenue operations.She'll dive deep into their processes, challenges and success stories to give you an inside look into the world of revenue operations. You can follow Sandy on LinkedIn here.

Sandy Robinson sits down with Marin Page, Senior Salesforce Business Analyst at Soliant Consulting to discuss why having a single source of truth is key to RevOps success, and how holistic, end-to-end thinking can change your RevOps strategy.About our guest, Marin PageMarin is a Salesforce Admin and Business Analyst with a decade of experience in digital media ad operations, SaaS startup revenue operations, systems integration, and process automation. As an enterprise systems guru, she seeks out operational inefficiencies, opportunities for optimization, and total mastery of interconnected systems.About our host, Sandy RobinsonSandy is SVP of Revenue Operations at Patra Corporation, a revenue operations enthusiast with over 20 years of experience in sales, marketing, revenue, operations and revenue enablement.Throughout her career, I've seen how revenue operations can make or break a company, and I'm excited to share my knowledge and insights with you.In each episode, she'll be talking with a revenue operations practitioner who will share their unique perspective on how they've transformed their revenue operations.She'll dive deep into their processes, challenges and success stories to give you an inside look into the world of revenue operations.

In this episode, Sandy chatted to Katerina Ostrovsky, Global Head of Revenue Operations at JellySmack, to dive into RevOps data, how analyzing changing data is the key to success, and much more.About our guest, Katerina OstrovskyKaterina is a strategic thinking revenue operations leader with a keen understanding of business practices, GTM execution, scaling sales organizations, finance and revenue recognition principles that drive repeatable, recurring growth.She has been in sales and revenue operations roles since 2001, and has a wealth of experience in the field. About our host, Sandy RobinsonSandy is SVP of Revenue Operations at Patra Corporation, a revenue operations enthusiast with over 20 years of experience in sales, marketing, revenue, operations and revenue enablement. Throughout her career, I've seen how revenue operations can make or break a company, and I'm excited to share my knowledge and insights with you. In each episode, she'll be talking with a revenue operations practitioner who will share their unique perspective on how they've transformed their revenue operations. She'll dive deep into their processes, challenges and success stories to give you an inside look into the world of revenue operations.

In this very first episode, Sandy chatted to Manas Kulkarni, Director of Revenue Operations at Spring Health, to dive into his career path and how he approached his first senior RevOps role and much more.About our guest, Manas KulkarniManas is Director of Revenue Operations at Spring Health, and has been in the RevOps space since 2018. Manas loves “a-ha” moments because they help us understand what we should do next. And that's what he loves about RevOps.He spends his day using data, process improvement, and technology to help the business understand “what we should do next.” About our host, Sandy RobinsonSandy is SVP of Revenue Operations at Patra Corporation, a revenue operations enthusiast with over 20 years of experience in sales, marketing, revenue, operations and revenue enablement. Throughout her career, I've seen how revenue operations can make or break a company, and I'm excited to share my knowledge and insights with you. In each episode, she'll be talking with a revenue operations practitioner who will share their unique perspective on how they've transformed their revenue operations. She'll dive deep into their processes, challenges and success stories to give you an inside look into the world of revenue operations.

Tune in and get acquainted with our host and find out how Sandy got to where she is today. Learn about her motivations behind partnering with us on RevOps Unboxed and her favorite parts of working in RevOps.