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Jason Kramer is the Founder and CEO of Cultivize, where he helps businesses transform their CRM systems into engines for sales growth. Working with organizations across multiple countries, Jason specializes in implementing structured, repeatable sales processes that improve lead conversion, strengthen customer relationships, and maximize revenue.A trusted CRM strategist, speaker, and podcast guest, Jason is passionate about helping sales and marketing teams align around smarter systems, better data, and consistent execution that drives measurable results.SHOW SUMMARYWhat if your CRM became one of your greatest sales assets instead of another administrative task?In this episode of Selling from the Heart, Larry Levine and Darrell Amy welcome Jason Kramer to discuss why CRM success has very little to do with software—and everything to do with mindset, process, accountability, and consistency.Jason explains that many salespeople view CRM as a reporting tool for management when it should be a performance tool that helps them prioritize opportunities, remember important customer details, and consistently follow through on commitments. He shares why even the most advanced technology cannot compensate for an undefined sales process or inconsistent leadership.The conversation also explores the growing role of AI, automation, lead scoring, buying signals, and meeting transcripts. Jason offers practical strategies for reducing administrative work, improving follow-up, and helping sales professionals spend more time doing what matters most—building authentic relationships with their customers.KEY TAKEAWAYSShift your CRM mindset from reporting to revenue generation.Technology cannot fix a broken or undefined sales process.Consistent follow-up builds trust and protects customer relationships.Leaders must model CRM adoption and create accountability across the team.Lead scoring and customer insights help prioritize the right opportunities.AI and automation should reduce administrative work—not replace relationships.Ongoing coaching and reinforcement are essential for long-term CRM success.Strong CRM habits improve consistency, productivity, and sales performance.The best CRM is the one your team actually uses every day.HIGHLIGHT QUOTESSelling from the heart is being authentic, honest, and genuine.The tool alone isn't going to solve the problem.I've never met a salesperson that doesn't want to follow up.Software doesn't solve problems. People solve problems.Once you look away, things can go back to bad habits very quickly.ADDITIONAL RESOURCESExplore the secrets of heart-centered leadership and thriving workplace cultures with Culture from the Heart Podcast! Nominate a visionary CEO at www.culturefromtheheart.com!Listen to Larry Levine's Bestselling Book: Selling in a Post-Trust World! Now available on Audible! Transform your sales approach with insights that matter. Subscribe to The Selling from the Heart Podcast Youtube Channel! Stay updated with the latest episodes and leadership tips: Selling from the Heart YouTubeGet Your Daily Dose of Inspiration:Click Here for Your Daily Dose
Anirudh (Rudy) Ganesh is the Co-founder and CEO of Hotelzify, an AI-powered hospitality technology company that helps hotels increase direct bookings, streamline operations, and grow revenue. He leads the company's strategy and product vision, developing tools that combine booking technology, digital marketing, and AI-enabled guest engagement. Before founding Hotelzify, Rudy held software and product roles at JPMorgan Chase, Perpule, and Amazon. A National Institute of Technology Karnataka alumnus, he brings deep technical, product, and commercial experience to meaningful hospitality innovation worldwide. In this episode… Hotels lose revenue when potential guests encounter slow websites, missed calls, poor pricing, or complicated booking experiences. AI can address these gaps while allowing hotel teams to focus on delivering better stays — but what does an effective AI revenue engine actually look like? According to Rudy Ganesh, a software developer turned product leader, an effective AI revenue engine combines direct-booking technology, automated marketing, intelligent pricing, and personalized guest communication. He highlights how AI agents can manage campaigns, recover abandoned bookings, answer calls and chats, and adjust room rates based on demand and competitor activity. Together, these tools help hotels attract more guests, convert more inquiries, and improve profitability without proportionally expanding their teams. Rudy also applies e-commerce lessons from Amazon, such as reducing checkout friction, offering relevant payment options, and re-engaging interested customers. By automating digital tasks, hotels can dedicate more attention to on-site operations and memorable guest experiences. In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz sits down with Rudy Ganesh, Co-founder and CEO of Hotelzify, to discuss building an AI revenue engine for hotels. They explore direct-booking conversion, automated marketing and pricing, and AI concierge tools. Rudy also shares how customer feedback shapes product development and profitable growth.
What happens when a coworking operator refuses to think small? Gina Schreck has built far more than a coworking space. Over the years, she's transformed The Village from a 10,000-square-foot workspace into a 50,000-square-foot destination that combines coworking, wellness, events, and community under one roof. In this conversation, Gina shares the story behind that growth, the risks that came with it, and the mindset that's helped her create one of the most unique coworking spaces in the industry. In this episode, we cover: How Gina expanded from 10,000 to 50,000 square feet—and why she nearly walked away from the opportunity The unexpected role her daughter played in managing the expansion Why event space has become an important part of her business model How her podcast studio supports her community What it takes to build a space that's more than just a place to work How she thinks about hospitality, community, and creating an experience members want to come back to Why understanding your ideal member shapes every decision she makes Whether you're thinking about expanding your space, adding new revenue streams, or strengthening your community, Gina offers an honest look at what's worked, what hasn't, and the lessons she's learned along the way. Resources Mentioned in this Podcast: Gina on LinkedIn The Village Workspace website Connect with your Hosts: Connect with Giovanni on LinkedIn Connect with Jamie on LinkedIn Find Jamie on the Everything Coworking Podcast
Most marketing teams have never had more data. Most are still struggling to turn it into a decision anyone can act on by Friday. In this episode of Inside the Funnel, Richard Lane sits down with Mark Boothe, CMO at Domo - and a company that's both a durhamlane customer and a durhamlane supplier - to unpick what's actually changing when revenue teams go "AI-native," and what's just noise.Mark talks about the data foundation that has to exist before any AI initiative is worth funding, the two hires who reshaped Domo's approach to AI enablement (one found via a LinkedIn message he almost ignored), and the numbers behind it - including a seven-figure weekly pipeline number he attributes directly to AI. He's just as direct about where it goes wrong: tools handed to teams with no plan, "AI slop" clogging inboxes, and the difference between using AI and being AI fluent.If you're a CMO, a revenue leader, or anyone tired of watching AI get bolted onto a broken process, this is 30 minutes that will change what you do on Monday morning.
If you're still relying on outdated cold-calling scripts and mass email blasts to build your logistics pipeline, listen to this episode with the founder of Lead Coverage and author of The Revenue Engine, Kara Smith Brown, completely breaking down how to crush your freight sales and business development goals! We get incredibly frank about the seismic shift in B2B freight marketing post-COVID and why relying on generic list-pulling is killing your close rates. Kara drops massive value on how to properly leverage primary intent data, multi-thread your logistics sales approach, and engage prospects within that crucial five-minute window when they actually show buying signals. If you want to stop wasting time, optimize your go-to-market strategy, and build a multi-seven-figure book of business from scratch without the fluff, you need to hear this conversation on modern logistics sales! Connect with Kara Website: https://leadcoverage.com/ / https://therevenueengine.com/ LinkedIn: https://www.linkedin.com/in/karasmithbrown/
Recruiters often think they need more cold calls to grow their desk—but Jamie Lupo argues they're overlooking the biggest revenue opportunities already built into their workflow.In this FDE+ episode, Kortney Harmon sits down with Jamie Lupo, Founder of Lupo Advisory, to explore how reference checks and quality control calls can uncover hidden job orders, strengthen client relationships, and generate new business without adding extra activities to your day. Jamie shares practical word tracks, proven frameworks, and simple strategies recruiters can implement immediately to increase fill ratios and grow revenue naturally.Discover how to turn everyday recruiter conversations into long-term business growth.________________Follow Jamie Lupo on LinkedIn: LinkedIn | JamieFollow Crelate on LinkedIn: CrelateWant to learn more about Crelate? Book a demo hereSubscribe to our newsletter: The Full Desk Experience
Many B2B marketing leaders still evaluate website performance by total traffic, engagement, or surface-level conversion metrics. What they should do is view the website as a core revenue engine, where everything from messaging, page layouts, and UX decisions directly accelerate sales-qualified leads, demo booking quality, and pipeline velocity. So, how can B2B SaaS companies design high-converting websites that capture high-intent demand and generate predictable, long-term revenue?That's why we're talking to Sahil Patel (CEO, Spiralyze) to unlock data-backed strategies on how to transform B2B SaaS website traffic into predictable revenue. During our conversation, Sahil reveals why most B2B SaaS website fail as revenue engines based on large-scale conversion rate optimization (CRO) testing data. He discussed why displaying your actual product immediately can drive a 19% lift in conversion rates. Sahil also introduced actionable diagnostic frameworks like the “one-second test” to see if your homepage actually works, and provided tips on how to conduct the competitor homepage test. He provided a tactical roadmap for focusing exclusively on high-intent buyer traffic, deploying friction-free CTAs, and using credible, customer-validated proof points while stripping away overcomplication with too much information.
What separates a CRM that creates clarity from one that creates chaos? In this episode of IMC Live, Gorilla 76 strategist Connor Phillips breaks down how industrial marketers can turn their CRM into a true revenue-driving command center. From cleaning up messy data and improving CRM hygiene to implementing automation, lead scoring and AI-powered workflows, Connor walks through the “crawl, walk, run” framework for building a CRM system that sales and marketing teams can actually trust and use. You'll learn: Why CRM hygiene matters more than flashy automation How to standardize data across teams The best starter automations for marketers Common CRM mistakes that wreck reporting How AI is changing CRM management and data enrichment Tips for migrating from outdated CRM systems Whether you're stuck in spreadsheets or scaling a sophisticated HubSpot setup, this episode offers practical advice for getting more value from your CRM.
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In Episode 7, of Season 7 of Driven by Data: The Podcast, Kyle Winterbottom was joined by Edward Chenard, Fractional Chief Data and Analytics Officer, where they discuss how data leaders can break free from the cost centre trap and drive measurable, quantifiable business value, having personally delivered over $2.5 billion in revenue across Fortune 500s and start-ups alike, which includes;How a career in product management at GE laid the foundation for an outcome-first approach to data leadership.Why not having a seat at the table is not an excuse and why the biggest commercial wins came from several levels below the C-suite.How to read the type of organisation you are in and choose your influence strategy accordingly.Why the shift from AI-as-tool to AI-as-strategy matters for how data leaders position themselves now.Why data teams are correctly perceived as overheads.Building a personalisation platform at Best Buy that generated over $1 billion in revenue.Why identifying the metrics the C-suite actually obsess over is the only way to get and keep their attention.Why delivering what the job description says is the riskiest career move a data leader can make.How a predictive shipping tool built in four months turned a century-old logistics company into a recognised innovator.Why agreeing attribution with business stakeholders before the work starts is the only way to get the credit you deserve.Why the individual contributor mindset of doing what you are told actively works against data leaders when they step into leadership roles.Why data leaders need to think like intrapreneurs, owning a P&L and speaking the language of finance, VCs, and private equity rather than just tech.Why a background in international business and theology turned out to be better preparation for data leadership than a technical degree.Why philosophy and physics majors often outperform computer science graduates in data roles because thinking through problems without solid facts is the real differentiator.Why IT cultures that lead with process are structurally incapable of delivering transformation.Why training your team on AI regardless of what the C-suite thinks is a leadership obligation, not insubordination.How Edwards frameworks for moving data teams from dashboard builders to decision-makers are publicly available.Why it is human as the loop, not human in the loop, and why AI will quickly expose those who have been faking it.Thanks to our sponsor, Data & AI Literacy Academy.Data & AI Literacy Academy is leading the way in transforming enterprise workforces with data literacy across the organisation, through a combination of change management and education. In today's data-centric world, being data literate is no longer a luxury, it's a necessity.If you want successful data product adoption, and to keep driving innovation within your business, you need to start with data & AI literacy first.At Data & AI Literacy Academy, they don't just teach data skills. They empower individuals and teams to think critically, analyse effectively, and make decisions confidently based on data. They're bridging the gap between business and data teams, so they can all work towards aligned outcomes.From those taking their first steps in data & AI literacy to seasoned experts looking to fine-tune their skills, our data experts provide tailored classes for every stage. But it's not just learning tracks that they offer. They embed a deep data culture shift through a transformative change management programme.They take a people-first approach, working closely with your executive team to win the hearts and minds. We know this will drive the company-wide impact that data teams want to achieve.Get in touch and find out how you can unlock the full potential of data in your organisation. Learn more at www.dl-academy.com.
Get InTouch with Terri Terri Ross Website: Click Here Terri Ross Patreon: Business and Sales Mentorship 4S Summit Info: For more details, look up 4S Summit to understand its role in providing strategic business consulting in the aesthetics industry https://4ssummit.com/ V-Unite Platform: https://v-unite.com Terri Ross is a renowned expert in the aesthetic industry, specializing in sales training, strategic growth consulting, and business transformation. As an accomplished author and international speaker, Terri has dedicated over two decades to elevating businesses in the aesthetic field with a ground-up approach focused on sustainability, profitability, and scalability. Her experience is rooted in working with Fortune 500 companies like Medicis and Zeltique, where she developed a deep understanding of market dynamics and strategic sales methodologies. Episode Notes: In this powerful episode of InTouch with Terri, Terri Ross dives into one of the most overlooked yet critical drivers of business success in aesthetics, training that actually impacts performance and profitability. Joined by global innovator and founder of V-Unite, Stephen Handysides, the conversation explores how traditional training methods are failing teams and what modern, immersive, data-driven training looks like in today's fast-paced industry. Terri and Stephen break down why static, "check-the-box" training doesn't work, and how microlearning, gamification, and AI-driven personalization are transforming the way practices onboard, retain, and grow top talent. From improving employee retention to accelerating competency and increasing revenue, they reveal how the right training systems can shift from being a cost center to a true profit driver. If you're a med spa owner, private equity group, or aesthetic professional looking to scale your business, improve consistency across teams, and elevate performance, this episode is your blueprint. Key Points: Training isn't an expense, it's your most powerful growth engine. Why traditional training methods are broken—and what to replace them with How immersive and interactive learning increases retention and engagement The direct connection between training, KPIs, and revenue growth How to reduce turnover and speed up onboarding success Why training must evolve from an "event" into an ongoing performance system How AI and data tracking are shaping the future of workforce development
Lange Customer Journeys und komplexe Entscheidungsprozesse fordern B2B-Teams täglich heraus: Wie arbeiten Marketing, Sales und Customer Success wirklich Hand in Hand? Oft fehlt trotz zahlreicher Tools eine gemeinsame Datengrundlage, um die sprichwörtlichen Silos im Kopf aufzubrechen und die gesamte Revenue Engine eines Unternehmens effizient zu steuern. In dieser Folge besprechen wir, wie Daten als objektive Basis dienen können, um Reibungsverluste zu minimieren und eine gemeinsame Sprache zwischen den Abteilungen zu finden. Mein heutiger Gast Dr. Peter Eigenschink forscht an der Wirtschaftsuniversität Wien zu Marketing Analytics und bringt diese akademische Präzision als Berater direkt in die Praxis. Peter bewegt sich an der spannenden Schnittstelle zwischen theoretischer Modellierung und der praktischen Umsetzung, um Unternehmen dabei zu helfen, Daten als strategisches Bindeglied für den gesamten Unternehmenserfolg zu nutzen. In dieser Episode sprechen wir darüber, -wie Revenue Operations als Bindeglied fungiert, um die Ziele von Marketing, Sales und Success nachhaltig zu synchronisieren -warum Bestandskundendaten der am meisten unterschätzte Hebel sind, um das ideale Kundenprofil für das Marketing zu schärfen -weshalb ein objektiver Blick auf die Daten dabei hilft, interne Barrieren abzubauen und fundierte Entscheidungen zu treffen -warum jeder neue Datenprozess am Ende einen spürbaren Mehrwert im Arbeitsalltag der Teams bieten muss, um langfristig akzeptiert zu werden. Eine Episode voller Aha-Momente darüber, wie man den Daten-Loop von Bestandskunden zurück in die Akquise schließt und echten Business Value schafft. Timestamps: (00:00) - Intro und Vorstellung von Peter (03:35) - Hauptteil Revenue Operations (24:30) - Abschluss und Tipps für Marketing-Teams Hier findest du Peter Eigenschink auf Linkedin: [https://www.linkedin.com/in/peter-eigenschink/](https://www.linkedin.com/in/peter-eigenschink/) Connecte dich mit mir auf LinkedIn: [https://www.linkedin.com/in/mlmatysik/](https://www.linkedin.com/in/mlmatysik/) Unsere Website findest du hier: [https://analyticsfreaks.com/](https://analyticsfreaks.com/) Ich freu mich immer über Anmerkungen, Fragen oder einfach deine Gedanken zum Podcast! :) Schreib mir gern eine Mail an marialena.matysik@analyticsfreaks.com oder auf Linkedin [https://www.linkedin.com/in/mlmatysik/](https://www.linkedin.com/in/mlmatysik/)
In this episode of UNSCRIPTED, host Sarah Nicastro recaps the key insights, standout sessions, and pivotal conversations from Field Service Next West 2026 in San Diego.From balancing globalization and localization to redefining the service value proposition, this episode explores how industry leaders are navigating the intersection of technology innovation, talent transformation, and culture-driven leadership. Sarah shares her personal reflections from the event, highlighting the themes that will shape the future of field service.
Sales Game Changers | Tip-Filled Conversations with Sales Leaders About Their Successful Careers
This is episode 828. Read the complete transcription on the Sales Game Changers Podcast website. This is a Marketing and Selling Effectiveness sub-brand of the Sales Game Changers Podcast. Regularly, the IEPS posts a new show with Selling Essentials Marketplace partner Julie Murphy from Sage Communications. Watch the video of this podcast on YouTube here. The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here. FeedSpot named the Sales Game Changers Podcast at a top 20 Sales Podcast and top 8 Sales Leadership Podcast! Subscribe to the Sales Game Changers Podcast now on Apple Podcasts! Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! On today's show, Fred and Julie meet with Rick Herrmann, former Vice President and General Manager of Public Sector at Staples, and Paige Johnson, Chief Executive Officer at EdCatalyst Group. Find Rick on LinkedIn. Find Paige on LinkedIn. RICK'S TIP: "If you're not getting the results that you want, it's probably not your people. It's probably your processes, your governance models, and everything feeding the result of the scoreboard." PAIGE'S TIP: "The more you focus on features, the less you sell. Nobody cares about what your product does. They care about the outcomes it creates."
Too often, marketing is viewed as a necessary cost—but what if it’s actually one of your strongest revenue drivers? Join RealPage Industry Principals Krista Hurley and Lisa Haskins for the March episode of Multifamily Talks as they explore how today’s most effective operators are transforming marketing from a line-item expense into a measurable growth engine. Featuring Ariel Baranauckas, VP of Marketing and Recruiting at Carter Haston, and Ashley Mysliwiec, Property Management Marketing Leader at Coast Property Management, this conversation dives into real-world strategies for aligning marketing with leasing, operations, and revenue outcomes. You’ll learn how to: Tie marketing performance directly to NOI and occupancy Shift internal perception of marketing from cost center to growth driver Build stronger collaboration between marketing, onsite teams, and leadership Measure what actually matters in a competitive leasing environment Connect with Krista on LinkedIn for more expert insights!
Too often, marketing is viewed as a necessary cost—but what if it’s actually one of your strongest revenue drivers? Join RealPage Industry Principals Krista Hurley and Lisa Haskins for the March episode of Multifamily Talks as they explore how today’s most effective operators are transforming marketing from a line-item expense into a measurable growth engine. Featuring Ariel Baranauckas, VP of Marketing and Recruiting at Carter Haston, and Ashley Mysliwiec, Property Management Marketing Leader at Coast Property Management, this conversation dives into real-world strategies for aligning marketing with leasing, operations, and revenue outcomes. You’ll learn how to: Tie marketing performance directly to NOI and occupancy Shift internal perception of marketing from cost center to growth driver Build stronger collaboration between marketing, onsite teams, and leadership Measure what actually matters in a competitive leasing environment Connect with Krista on LinkedIn for more expert insights!
Matt Shephard is the Chief Revenue Officer at BatchData, a property and homeowner intelligence company providing real estate data solutions. Since joining BatchData in 2023, Matt has helped propel the company from $50,000 in ARR to capturing 9% market share within two years, all with a lean team. Previously, he spent nearly a decade at ZoomInfo (formerly DiscoverOrg), where he led teams closing major enterprise deals and developed deep expertise in data-driven sales. In this episode… Most startups don't fail because of a lack of ideas — they fail because their revenue engine never quite clicks. So what does it actually take to scale a company from near-zero revenue into a meaningful market player in just a couple of years? According to Matt Shephard, a seasoned revenue leader who has helped scale high-growth tech companies, the key lies in clarity and focus early on. He explains that the first priority is identifying the right customer, building a product that truly fits their needs, and making the buying experience simple enough that switching feels easy. In practice, that meant redefining the ICP, reshaping the product offering, and simplifying the sales conversation to focus on outcomes instead of features. The result is a revenue motion that moves faster because every part of the system is aligned around the same customer and value proposition. In this episode of the Revenue Engine Podcast, Alex Gluz is joined by Matt Shephard, Chief Revenue Officer at BatchData, to discuss how to scale a startup and build a high-velocity revenue engine. They explore identifying the right ICP, simplifying sales for practical buyers, and aligning marketing and sales around shared accounts. Matt also shares advice on signal-based go-to-market strategies and why timing is becoming the most important advantage in modern sales.
Flat rate has been debated for decades in service departments, but what if the real issue isn't the pay structure at all? In this episode of Dealer Talk with Jen Suzuki, I sit down with Joe Minns, Corporate Fixed Ops Director at Dennis & Co Auto Group, who brings 34 years of real dealership experience to the conversation. Joe has seen just about everything in service operations, from dirt-floor shops to high-tech 80-bay service departments. Today he oversees fixed operations for Dennis & Co's growing network of dealerships, and he shares one powerful perspective that many leaders overlook: Flat rate doesn't fail… culture does. We dive deep into the real reasons technicians struggle to flag hours and why so many service departments unintentionally waste the most valuable resource they have, technician time. Joe breaks down the operational leaks that quietly drain productivity, the cultural shifts required to protect technician efficiency, and why leaders must rethink how dispatch, advisors, and managers support the shop. We also talk about: • Why technicians are the true revenue engine of fixed operations • How small moments of lost technician time cost dealerships thousands • Why many service departments unknowingly rig the system against their own techs • The leadership shift required to fix flat rate culture • How service advisors, dispatchers, and managers must align to protect technician productivity • Why career pathing is critical to solving the technician shortage If you're a service director, fixed ops leader, or dealership executive trying to improve technician retention, shop productivity, and labor performance, this conversation is packed with practical insight. Because at the end of the day, great service leaders don't just manage the shop, they protect the people who power it. Dealer Talk with Jen Suzuki Podcast |
Are you running your post-sale revenue on actual data, or just "vibes"? Following up on last week's foundation, Knownwell CEO David DeWolf and CMO Courtney Baker dive into the exact mechanics of building a powerful growth engine beyond the initial sale. They break down the three maturity levels every B2B services firm must conquer to stop playing defense against churn. Discover why customer success can't survive on an island, why standard customer satisfaction scores are a trap, and how AI finally lets leaders measure the historically unmeasurable dynamics of true client health. Stop being just a vendor and learn how to become an indispensable partner. Watch the full deep dive on YouTube: https://youtu.be/5xPjaqftwPQ Watch the full webinar here: www.knownwell.com/revops
What if the biggest growth lever in your business isn't actually new sales? What if the real difference between a stalling $200 million firm and a smaller competitor that doubles in size comes down entirely to growth and retention discipline within your existing account base? Knownwell CEO David DeWolf and CMO Courtney Baker present the first half of a recent Knownwell webinar called "Building a Revenue Engine Beyond the Sale." They break down a tale of two companies to demonstrate how a smaller firm with superior growth and retention strategies and execution can leave a larger, sales-obsessed competitor in the dust. David and Courtney explore the frustrating paradox facing most B2B service firms: why is the pre-sales process a high-tech science, while the post-sales world remains a high-touch art managed by vibes and manual spreadsheets? You'll learn why what we call the ghost in the revenue machine might be killing your predictable growth and how to finally apply RevOps rigor to the entire client lifecycle. Since this discussion relies on visuals, charts, and two different growth curves to illustrate the difference between two companies that we discuss during the webinar, we strongly encourage you to watch the video version. Watch the episode on YouTube: https://youtu.be/F8XVZQwPNCs Watch the full webinar: https://knownwell.com/revops/
The Pet Shop Girls from Pet Product News with Sherry (Odyssey Pets) and Carly (House of Paws)
In this episode, the Pet Shop Girls dive into email marketing as a powerful tool for revenue generation and customer engagement. From busting myths about unsubscribes to sharing real-world strategies, this conversation is packed with practical tips to help indie retailers turn their email list into one of their most valuable business assets.
In today's episode, Kelly shares why she believes Substack represents one of the biggest early-adopter opportunities for thought leaders, authors, and premium service providers, and why waiting could cost you years of leverage. This episode breaks down: Why Instagram is becoming unsustainable for the average business owner The difference between content volume and content depth Why Substack attracts premium buyers How to use it as a trust-building offer and revenue engine If you've ever felt like you were on a hamster wheel of content creation without being rewarded for your depth, frameworks, and thought leadership, this conversation will shift how you think about platform strategy in 2026 and beyond. Timestamps: 2:00 – Testing the Substack strategy across industries (and what happened) 5:00 – Why AI distribution on Instagram will hurt most creators 6:30 – Volume vs. depth: The platform shift 8:20 – Why Substack attracts premium buyers (leaders are readers) 9:35 – The biggest mistake you can make when joining the platofrm 11:15 – How Substack becomes a revenue engine 12:00 – Why urgency matters (early adopter advantage) 13:45 – The 1% vs. the 99% 15:25 – You can be right, or you can be rich 17:25 – Why authors must get on Substack now 18:45 – The 30-minute-a-day growth strategy Resources: Join the LIVE Substack Intensive on February 24 and get set up to grow and monetize Substack right away: https://accelerator.virtualbusinessschool.com/substack Follow Kelly on Substack: https://kellyroachofficial.substack.com/subscribe Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/ Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/ Connect on LinkedIn: https://www.linkedin.com/in/kellyroachint/
In this episode, we dive into why most online stores lose money because of poor search bars and how to fix it.Paulius Nagys, Co-founder of LupaSearch, explains how modern shoppers have very little patience when they can't find what they want. He shares how AI-powered search understands what a person actually means, even if they use the wrong words.You will also learn how to use search data to predict what customers will want next and how to turn your search bar into a powerful tool for more sales.Topics discussed in this episode: How the "patience gap" kills revenue. Why keyword search is now a commodity. What AI does to match search intent. How search bars act as feedback channels. Why vector search beats simple keywords. How seasonal trends impact search results. What complex catalogs need to convert. Why "symptom search" helps pharmacies sell How real data simulations prove ROI. What the future holds for AI adoption. Links & Resources Website: https://www.lupasearch.com/ LinkedIn: https://www.linkedin.com/company/lupasearchX/Twitter: https://x.com/LupaSearchGet access to more free resources by visiting the show notes at https://tinyurl.com/mw2nekyxI'd love your feedback. Tap the the link to send me a text.______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don't miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/
Building a company from the ground up is rarely clean, fast, or glamorous. It requires leaders who are willing to earn their role repeatedly, adapt faster than the business evolves, and stay grounded in customer reality even as pressure to scale intensifies. In this replay of one of our favorite Revenue Builders Podcast conversations, Chris Degnan shares what it actually took to help build Snowflake from pre-product uncertainty into a billion-dollar revenue engine. Drawing on his experience joining the company two years before general availability, Chris breaks down the stages of growth, the discipline required to identify real product-market fit, and the leadership mindset needed to scale teams, go-to-market motion, and accountability without losing velocity or culture.Chris Degnan is the former Chief Revenue Officer of Snowflake, where he helped build the company from zero to more than $1B in consumption revenue. He is known for his expertise in scaling go-to-market organizations through early-stage ambiguity, enterprise expansion, and consumption-based selling models.Connect with Chris:LinkedInFrom Zero to Billions: How Snowflake Scaled its Go-to-Market Organization by Denise Persson & Chris DegnanResources mentioned:Multiple Myeloma Research FoundationIf you're responsible for scaling a go-to-market organization, drive predictability at scale with Force Management's Predictable Revenue Framework. Get the free guide: https://hubs.li/Q03-T6NH0Key takeaways from this episode:05:10 – Why joining an early-stage company means earning your role every quarter, not relying on past success or title10:25 – How defining a narrow and honest ideal customer profile creates momentum, while chasing outliers quietly destroys focus and capital16:45 – Why velocity and enterprise selling must coexist, and how overcommitting to one creates instability as companies scale20:05 – How coachability and adaptability determine whether leaders grow with the company or get replaced as scale increases21:55 – Why consumption-based selling demands accountability beyond the deal, and how reps must own customer success to earn full value26:30 – Why resisting the urge to replace leaders too early preserves institutional knowledge and strengthens culture during scale Hosted by five-time CRO John McMahon and Force Management Co-Founder John Kaplan, the Revenue Builders podcast goes behind the scenes with the sales leaders who have been there, done that, and seen the results. This show is brought to you by Force Management. We help companies improve sales performance, executing their growth strategy at the point of sale. Connect with Us: LinkedInYouTubeForce Management
In this episode of RevOps Champions, host Brendon Dennewill talks with Hayden Stafford, President and Chief Revenue Officer at Seismic. Drawing on 25+years leading go-to market teams at Microsoft, Salesforce, IBM, and Pegasystems, Hayden explains why modern growth depends on a "well-plumbed" revenue system, where sales, success, support, partners, and service operate as one connected engine. Hayden reframes enablement as the strategic translation layer that turns boardroom strategy into frontline execution with the right context, content, and coaching inside the flow of work. The conversation also tackles market downturn readiness, the CFO/CRO tension, and the importance of leading indicators, and a pragmatic view of AI adoption. What You'll LearnHow revenue strategy and revenue systems work together to drive resultsWhy enablement is a cross-functional translation layer, not just trainingWhat it means for RevOps to move from reporting outcomes to surfacing signalsWhere AI delivers the most value when embedded in daily workflowsThe first alignment levers CROs should focus onHow to recognize when AI adoption stalls before impact shows upResources MentionedSeismicSatya Nadella Microsoft Dynamics 365 Salesforce AgentforceMicrosoft CopilotIs your business ready to scale? Take the Growth Readiness Score to find out. In 5 minutes, you'll see: Benchmark data showing how you stack up to other organizations A clear view of your operational maturity Whether your business is ready to scale (and what to do next if it's not) Let's Connect Subscribe to the RevOps Champions Newsletter LinkedIn YouTube Explore the show at revopschampions.com. Ready to unite your teams with RevOps strategies that eliminate costly silos and drive growth? Let's talk!
What does it take for a nonprofit to grow from “we're getting by” to “we're building a real engine for impact”? In this energizing conversation, Julia Patrick sits down with Sherry Quam Taylor of Quam Taylor to talk about what nonprofit leaders should truly focus on in 2026 if they want sustainable, strategic revenue growth.Sherry starts with a bold challenge: stop letting scarcity run the organization. Not as a motivational poster idea, but as a practical leadership decision. Her favorite starting place is a deceptively simple exercise: take the strategic plan and price it out honestly. Not the “squeak by” version. The real version. Reserves. Living wage salaries. The marketing role you never replaced. Staff development. The tech you keep postponing. When leaders finally put the full need on paper, something shifts from fear to possibility, because the organization can now align revenue goals to an actual plan.From there, Sherry calls out one of the biggest growth blockers in the sector: trying random tactics instead of committing to a planned strategy. As she puts it, “If we align our hours to dollars… there's actually a math equation that gets to that.” That's the business of nonprofits in one sentence: staffing, activities, and fundraising effort must match the revenue destination.Then she brings it home with a refreshing reminder that modern fundraising still wins through relationships. Not stiff, over engineered emails and performative professionalism, but real human connection. Sherry has a simple mantra her clients keep on sticky notes: “Talk like a human.” She explains that both funders and nonprofits want the same thing a genuine conversation with the people behind the work. In a world where messages all start to sound the same, authenticity becomes a competitive advantage.Finally, she makes a case for something too many organizations avoid: asking for help and budgeting for it. Growth requires investment in expertise, capacity, and support systems, and boards should be champions of that, not roadblocks.If your nonprofit is ready to fund the plan you actually want, not the one you can barely afford, this episode will leave you with momentum and a smarter path forward. #TheNonprofitShow #NonprofitManagement #FundraisingStrategy Find us Live daily on YouTube!Find us Live daily on LinkedIn!Find us Live daily on X: @Nonprofit_ShowOur national co-hosts and amazing guests discuss management, money and missions of nonprofits! 12:30pm ET 11:30am CT 10:30am MT 9:30am PTSend us your ideas for Show Guests or Topics: HelpDesk@AmericanNonprofitAcademy.comVisit us on the web:The Nonprofit Show
According to Stripe Profitability Timeline, it often takes two to three years for a startup to become profitable. Fundraising Time Sink: About 25% of founders spend over half their week on fundraising, which directly impacts their ability to focus on revenue-generating activities. Mark D. Gordon. Known by founders as the “Rebel CRO.” He's scaled companies from $1 million to over $30 million in annual revenue, rebuilt go-to-market engines across SaaS, services, and tech, and built a business around one big idea: most companies don't have a sales problem; they have a clarity and alignment problem. I help B2B founders turn scattered sales and marketing into one aligned, predictable revenue engine. As a fractional CRO, I lead 120-day GTM transformations across messaging, lead generation, sales process, and revenue tech. We build the systems that allow your team to do the best work of their lives. Mark is the founder of Integrated Go-To-Market Solutions, where he helps B2B founders transform from sales hopeful to sales-led by aligning their messaging, lead gen, sales process, and tech into a single system that actually closes. If you've ever felt like your team can't explain what you do, your outbound is getting ignored, or you're still the best salesperson in your company, this conversation is for you. For more information: https://igtms.com/ LinkedIn: @MarkD.Gordon Learn more about your ad choices. Visit megaphone.fm/adchoices
In part 4 of our Pre NADA AI Spotlight series, I'm joined by Shaun Sorensen, CEO and Co-Founder of Kenect. We dig into why the biggest untapped profit pool in dealerships isn't sales—it's service—and how AI agents are moving from “assistive tools” to full-on employees. Shaun breaks down inbound vs. outbound AI, the real risks dealers fear, and how data-driven personalization is already driving nine-figure service revenue results. This episode is brought to you by: 1. Merchant Advocate - Merchant Advocate saves businesses money on credit card fees WITHOUT switching processors. Find out how they can help your dealership with a FREE analysis. Click on @ http://merchantadvocate.com/cdg for more. 2. Ikon Technologies - Ikon Technologies delivers a connected vehicle program for dealers that maximizes Customer Lifetime Value by driving sales efficiency and securing non-cancellable PVR on your front end while delivering an average of 50 additional customer-pay ROs every single month for your service bays. At NADA 2026 in Las Vegas, visit Stand 1763 West to see the benefits for yourself and take your chance to roll the dice to win a Rolls Royce (terms and conditions apply; no purchase necessary). Plus, as an exclusive offer for listeners, mention “Car Dealership Guy” when you sign up at NADA to have your entire initial installation fee waived—book your demo today @ http://ikontechnologies.com/CDG 3. Kenect - The platform auto dealers are using to gather reviews, generate leads, and improve their online reputation, all powered by AI. – http://www.kenect.ai Check out Car Dealership Guy's stuff: For dealers: CDG Circles ➤ https://cdgcircles.com/ Industry job board ➤ http://jobs.dealershipguy.com Dealership recruiting ➤ http://www.cdgrecruiting.com Fix your dealership's social media ➤ http://www.trynomad.co Request to be a podcast guest ➤ http://www.cdgguest.com For industry vendors: Advertise with Car Dealership Guy ➤ http://www.cdgpartner.com Industry job board ➤ http://jobs.dealershipguy.com Request to be a podcast guest ➤ http://www.cdgguest.com Topics: 01:06 Why did Shaun shift from dealer to innovator? 02:10 What is the biggest AI challenge in dealerships? 03:24 How is service AI revolutionizing dealerships? 04:57 What has been AI's biggest impact so far? 08:00 What was the hardest part of AI adoption? 12:55 What are the broader AI trends to watch? 13:15 What is a key question from the group? 20:00 How can dealers start with AI today? 26:43 What are Shaun's final thoughts and personal insights? Car Dealership Guy Socials: X ➤ x.com/GuyDealership Instagram ➤ instagram.com/cardealershipguy/ TikTok ➤ tiktok.com/@guydealership LinkedIn ➤ linkedin.com/company/cardealershipguy Threads ➤ threads.net/@cardealershipguy Facebook ➤ facebook.com/profile.php?id=100077402857683 Everything else ➤ dealershipguy.com
In this episode, Carolyn and Amber break down a real-world case study of a $25M ARR enterprise SaaS company in a highly regulated industry that came to Passetto with strong teams, active demand, and declining win rates...but no reliable way to explain the genetic makeup of their deals or prove how marketing influenced revenue.We break down what surfaced during a 14-day analysis: why most opportunities had no clear lineage, how underperforming channels like paid search were absorbing spend without driving meaningful conversion, and how marketing influence effectively disappeared once deals entered the sales cycle.Most importantly, we share how rebuilding visibility across the funnel can turn win rate into a controllable lever, and why we estimate this shift alone could unlock ~$1M in incremental revenue, without increasing pipeline volume, budget, or headcount.We break down the insights their team uncovered:Why 80% of opportunities ($3.5M) had no explainable lineage, making pipeline creation effectively invisibleWhy paid search underperformed by driving low-intent traffic instead of pipeline-ready buyersHow marketing influence dropped to near zero in late-stage deals, leaving active opportunities unsupportedWhy win rate, not pipeline volume, was the primary revenue constraintHow improving visibility alone created a clear, estimated ~$1M revenue upside using the existing pipeline and budgetThis episode shows how a clear view into what actually drives revenue became a forcing function for action, giving this team's leadership the confidence to move fast, fix foundational gaps, and use the findings as a business case for planning the first two quarters of 2026.
In this episode, we unpack the idea of building an "Invisible Growth Machine" inside your business systems that quietly increase revenue without relying on more traffic. You'll learn how to identify the natural next steps your customers already want, how to place upsells and cross-sells at the right moments, and how to turn every order into a deeper relationship. To watch the YouTube video I am talking about - go here - https://www.youtube.com/watch?v=1z7dX-hFKYg To join me in January - Go here! - https://grow-myetsyshop.com/
In this RISE Files session, I take you through the exact identity rupture that transformed my entire business: the moment I realized my leadership leaks (not my strategy) were capping my income.I share how a client defaulting on payments became the mirror I couldn't ignore, why I shut down my own mastermind at the peak of comfort, and how I rebuilt everything from negative 100% MRR to 140% regained in 28 days by leading myself with standards I used to reserve only for my clients.I walk you through the uncomfortable decisions, boundary-setting, and “nice girl funerals” that forced me to stop cushioning everyone else and finally match my conviction with my capacity. I break down the behind-the-scenes of launching Nice Girl Funeral, turning lived experience into offers, making terrifying moves in real time, and creating a culture where clients lead themselves instead of hiding, shrinking, or pedestalling me.If you've been operating with lower standards for yourself than you hold for your clients, or if you know you're still leading from fear, placation, or comfort ..this episode will punch you into your next level. This is the work that built my $500K+ recurring revenue engine and it started with radical self-honesty.If this episode called out your leadership leaks and you know you need tighter self-trust, standards, identity, and capacity going into 2026 — RQ1 is where we fix it fast.
Stop letting marketing be dismissed as the “make it pretty” department! Learn how to connect metrics to real business impact, align marketing with sales and finance, transform strategy with customer insights, and own outcomes that boost revenue and enterprise value.And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details.==Let's Break It Down==00:00 "Metrics That Truly Matter"04:34 "Marketing as Strategic Leadership"06:59 "Connecting Marketing with Growth"12:17 "Marketing's Impact and Influence"15:36 "Marketing Must Drive Growth"17:32 "Title Inflation and Role Confusion"==Where You Can Find Us==Website: https://strategycast.com/Instagram: https://www.instagram.com/strategy_cast/Facebook: https://www.facebook.com/strategycast==Leave a Review==Hey there, StrategyCast fans!If you've found our tips and tricks on marketing strategies helpful in growing your business, we'd be thrilled if you could take a moment to leave us a review on Apple Podcasts. Your feedback not only supports us but also helps others discover how they can elevate their business game!
Sales leadership isn't just about hitting numbers—it's about creating a strategic framework that transforms your entire organization into a revenue-generating machine. When you shift from viewing sales as a transactional function to positioning it as the strategic heartbeat of your company, everything changes. In this conversation with John Allen, CRO of GNA Partners, we explore how to build a consultative selling culture that puts customer outcomes first. John shares his journey from operations to sales leadership, revealing how his operational background became his secret weapon in creating systematic approaches to revenue generation. The Power of Operational Thinking in Sales Coming from an operations background gave John a unique perspective on sales strategy. Instead of relying on gut feelings or "the way we've always done it," he applied systematic thinking to every aspect of the sales process. This operational mindset became the foundation for scaling GNA Partners from a lifestyle business to a national player in the HR outsourcing space. Building a Revenue Culture That Actually Works Creating visibility into key metrics was the first step in transforming GNA's sales organization. By implementing Salesforce and making pipeline data transparent across the team, John created accountability and clarity around what success looks like. But transparency alone wasn't enough; the team needed to understand how their individual contributions connected to the company's broader strategic goals. The Two-Opportunities-Per-Week Framework After analyzing five years of data from top performers, John discovered something remarkable: the highest-producing reps consistently added two legitimate opportunities to their pipeline every week. This simple metric became the North Star for the entire sales organization, cutting through the noise of countless KPIs to focus on what truly drives results. Here's what you'll learn from this episode: How to transition from transactional selling to strategic consulting that builds long-term client relationships. The systematic approach to onboarding new sales talent that accelerates time-to-productivity. Why pipeline coverage ratios matter and how to calculate the right targets for your team. The critical role of sales leadership in reinforcing methodology through hands-on coaching. How to create accountability systems that drive consistent performance across your sales organization. John's approach proves that when you combine operational discipline with consultative selling principles, you create a sustainable competitive advantage. His insights on balancing pipeline development with rep growth offer a roadmap for any sales leader looking to scale their organization effectively. Whether you're struggling with inconsistent performance, looking to implement a proven sales methodology, or seeking to create better alignment between sales and operations, this conversation provides actionable strategies you can implement immediately. Key Moments of This Episode 00:00:00 - Customer-Centric Sales Philosophy: Focus on People and Relationships Sales success requires removing noise and focusing on adding two legitimate opportunities weekly to your pipeline. People buy from people, making the customer experience and relationship-building the ultimate differentiator when all providers offer similar solutions. 00:01:14 - Meet John Allen: CRO Journey from Banking to HR Outsourcing Leadership John Allen shares his 17-year journey at GNA Partners, transitioning from JP Morgan banking to becoming CRO of a Professional Employer Organization serving 4,500+ clients nationwide with comprehensive HR outsourcing services. 00:03:52 - Family Business to Private Equity: GNA Partners' Growth Transformation GNA Partners evolved from a family-owned business founded by John Allen Sr. and Tony Gralva to a private equity-backed company with TPG Capital, positioning for significant growth in the PEO space. 00:08:25 - Elevating Sales from Revenue Engine to Strategic Leadership Function Transforming sales teams from transactional order-takers to strategic consultants requires understanding client operations and positioning solutions through the customer's lens, focusing on business efficiency and profitability rather than just hitting numbers. 00:13:27 - Shifting from Transactional to Strategic Partnership Selling Successful sales transformation requires expertise in your field, maintaining a robust pipeline to eliminate desperation, and approaching conversations as collaborative problem-solving sessions rather than traditional sales pitches focused on closing deals. 00:21:03 - Building Revenue Culture Through Visibility and Measurement Systems Creating a revenue-focused culture starts with implementing CRM systems like Salesforce for complete visibility, establishing clear quotas and forecasts, and connecting individual sales goals to broader company objectives and resource allocation. 00:28:22 - The Two Opportunities Per Week Formula for Sales Success Analysis of top performers revealed a consistent pattern: adding two legitimate opportunities weekly (96 annually) correlates directly with quota achievement, providing sales teams a clear, actionable KPI to focus on. 00:33:33 - Operationalizing Sales Onboarding: From Hiring to Pipeline Generation Effective onboarding varies by experience level, featuring 90-day programs covering industry knowledge, tools training, and providing 600-750 vetted accounts to new reps, ensuring a systematic approach to sales development and early performance assessment. 00:43:32 - Implementing Sales Methodology: Sandler Selling System Integration GNA Partners adopted the Sandler selling methodology company-wide, requiring certification for all reps and parallel training for sales leaders to ensure consistent reinforcement and application of consultative selling principles. 00:50:56 - Sales Leadership Excellence: The Four Critical Competencies Effective sales leaders must excel in at least two-three areas: recruiting talent, understanding and selling the product, mastering sales enablement tools, or being exceptional at closing deals to maintain credibility and effectiveness. About John G. Allen John G. Allen is the Chief Revenue Officer for G&A Partners. Under his leadership, G&A's sales organization has experienced consistent new business growth year-over-year. Prior to this role, John was the Executive Vice President of Sales for G&A. He spent the early part of his career working for JPMorgan as a banker for its energy corporate and private banking groups before joining G&A in 2009. John earned a Bachelor's degree in finance from Brigham Young University and a Master of Business Administration from the University of Texas. He is actively involved in his church, the Boy Scouts of America, and youth sports in his community. Follow Us On: · LinkedIn · Twitter · YouTube Channel · Instagram · Facebook Learn More About FlyMSG Features Like: · LinkedIn Auto Comment Generator · AI Social Media Post Generator · Auto Text Expander · AI Grammar Checker · AI Sales Roleplay and Coaching · Paragraph Rewrite with AI · Sales Prospecting Training for Individuals · FlyMSG Enterprise Sales Prospecting Training Program Install FlyMSG for Free: · As a Chrome Extension · As an Edge Extension
At the Crexendo UGM, Doug Gaylor, President & COO of Crexendo, told Technology Reseller News Publisher Doug Green that AI is the next industry “game changer”—not just for cost savings, but for making money. Gaylor outlined how Crexendo's ecosystem now includes pre-integrated, ready-to-sell AI applications—such as an AI receptionist—that partners can brand, lightly tailor, and deploy quickly. “It's not about how they save money with AI—it's how they make more money with AI,” he said, citing examples like a 15-person HVAC firm in Phoenix using AI to book, reschedule, and triage calls 24/7, driving more completed jobs and higher dispatch efficiency. Gaylor emphasized that these AI services layer onto Crexendo's concurrent-use UCaaS model, enabling partners to widen margins versus per-seat competitors and expand account value. The typical customer paying about $350/month could grow to $500/month with AI-enabled workflows—“a win for the end customer, a win for our partners, and a win for Crexendo,” he noted. He also highlighted hospitality use cases (e.g., guest services requests, spa scheduling, towel deliveries) where instant responses boost satisfaction while human associates focus on higher-value tasks. The UGM itself reflected strong momentum, with record attendance and sponsorship and partners asking for Gaylor's slides to brief their teams. Looking beyond the Crexendo community, Gaylor invited BroadSoft and MetaSwitch operators to consider migrating, pointing to multiple recent conversions and asserting that the move delivers gains in technology, cost structure, and partnership support. Learn more: crexendo.com.
What does it look like to make your podcast the cornerstone of your business instead of an afterthought? Today, I'm sitting down with Kylee Chandler—podcast strategist, growth expert, and creator of the Podcast Growth Toolkit. Kylee has spent nearly a decade helping shows like Online Marketing Made Easy with Amy Porterfield and Don't Keep Your Day Job with Kathy Heller grow to millions of downloads. She knows what it takes to build a show that doesn't just get listens—it builds a business. We talk about what it really means to build a life-first business around your podcast, why the “saturated podcast market” is a total myth, and how to turn your episodes into lead-generating, revenue-driving systems. Kylee shares the method she uses to create podcast-first funnels, how she's built her own show from the ground up, and what trends to watch for in 2026. Whether you're launching your first show or ready to grow strategically, this conversation will help you rethink what's possible when you lead with connection, consistency, and purpose. Today you'll hear:02:05 – How Kylee and I define a “life-first business” and what it looks like in practice04:40 – The boundaries and structure that helped Kylee build her business from day one07:15 – Why the podcasting space isn't too crowded—and what the numbers really say09:20 – When a podcast becomes more than just content: the connection that drives growth12:10 – How networking through your show can create unexpected relationships and opportunities15:00 – What it actually looks like to build a business without relying on social media18:25 – The system I use to turn one podcast episode into 17+ pieces of content every week19:58 – Inside Kylee's Podcast-First Funnel and how to repurpose your top-performing episodes23:40 – 2026 podcast trends: bundles, newsletters, SEO, and authenticity over automation27:20 – How “hand-raise” emails are creating real engagement and personal connection30:05 – Why monetizing your own offers is the new wave of podcast growth32:00 – The one mistake new podcasters make and how to avoid it33:15 – Why batching content creates better flow and more profitable episodes35:00 – The business tools we both swear by for organization and growth36:50 – How motherhood shapes our approach to entrepreneurship and freedom CONNECT WITH KYLEE:Website: Www.podcastmarketinghub.comInstagram: @kyleejchandlerFREE Resources:Podcast Project Management Training: podcastmarketinghub.com/hollyPodcast Growth Toolkit: http://www.podcastmarketinghub.com/toolkit
From Solana's billion-dollar revenue engine to the rise of stablecoin empires and DATS reshaping access — Hunter Horsley reveals how Bitwise Invest is positioning for the next wave of crypto adoption.
What if everything you know about SEO is becoming obsolete? Dale Bertrand, founder of Fire and Spark, brings a refreshingly technical yet human-centered perspective to digital growth strategy—a perspective forged through his journey from building government supercomputers to revolutionizing how businesses approach organic traffic."Rankings and traffic that don't convert are worthless," Dale asserts, challenging the vanity metrics that have dominated digital marketing for years. His "SEO for Revenue" methodology cuts through the clutter, focusing on customer acquisition rather than keyword rankings. This approach has yielded remarkable results, including helping GrabCAD achieve 30x growth in organic traffic that ultimately led to a successful acquisition.As artificial intelligence reshapes search, Dale identifies three critical shifts: the tools marketers use, the algorithms powering results, and how customers seek information. This trifecta demands new strategies where content must be "semantically dense" and "snackable" for AI training. The counterintuitive outcome? Less traffic but more revenue—a concept many marketers struggle to embrace.Perhaps most surprising is Dale's deceptively simple advice for understanding customer behavior: just ask them. "We've gotten used to hiding behind analytics," he notes, advocating instead for direct conversations that yield insights no dashboard can provide. This human connection extends to his recommendations for product selection, where he encourages entrepreneurs to find the sweet spot between passion for a customer community, viable sales channels, and healthy unit economics.For those building online businesses in 2023 and beyond, Dale offers a roadmap for navigating the transition from traditional SEO to what he calls "Generative Engine Optimization" (GEO). Early adopters who master these dynamics stand to benefit significantly, just as early SEO practitioners did years ago.Connect with Dale at fireandspark.com or reach him directly at dale@fireandspark.com to learn how your business can thrive in the age of AI-powered search.Ready to scale your Amazon business? Click here to book a strategy call. https://calendly.com/firingtheman/amazon Support the show
Renegade Thinkers Unite: #2 Podcast for CMOs & B2B Marketers
Putting the customer at the center has been preached for years, yet too often, B2B marketers are told to chase net new logos and leave expansion for someone else. That approach leaves growth on the table. Delighted customers are your advocates, your storytellers, your engine for long-term success. Every company says it listens to customers. In this conversation, Drew and guests Allyson Havener (HG Insights), JD Dillon (Tigo Energy), and Alan Gonsenhauser (Demand Revenue) show how listening turns into concrete action, how feedback becomes a system, and how customer voices drive lasting growth. In this episode: Allyson on how reviews, surveys, and customer spotlights at TrustRadius feed marketing and influence buying decisions early JD on how Tigo's Green Glove Program creates loyalty through installer support and a seal of quality Alan on why retention is a financial driver CMOs must track as closely as revenue Plus: Why framing churn as retention keeps teams motivated How to bring the customer voice into leadership discussions The metrics that capture customer impact, from adoption to earned growth How to operationalize cross-functional alignment around the customer Catch this episode to hear how customer voices shape strategy, culture, and growth. For full show notes and transcripts, visit https://renegademarketing.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/
Andrea Bumstead, founder of CS Impact and fractional Chief Customer Officer, shares how she built her business by solving big challenges companies were too hesitant to commit to full-time. She explains why CS teams must tie themselves directly to revenue, the pitfalls of traditional QBRs and her 15-minute QBR framework, and how to forecast renewals in messy real-world environments. Andrea also offers advice to GTM leaders on why investing in yourself is the best way to keep pace in today's rapidly evolving landscape.
Former Vacasa founder and now Fairly CEO, Eric Breon, joins Jamie Lane to unpack what's actually driving bookings today—and why reviews now beat everything but rock-bottom pricing. Eric explains how the playing field shifted: pro photos, yield tools, and channel distribution are table stakes; sustained growth comes from a flywheel of 5-star guest experiences that boost ranking, conversion, and RevPAR. He also makes a provocative case that vacation-rental operations suffer diseconomies of scale—and outlines a model that blends centralized automation with hyper-local caretakers who know each home inside and out.You'll hear how Fairly separates “guest care” from “back office” to keep teams small, responsive, and review-obsessed while still benefiting from sophisticated distribution, accounting, and pricing. Eric shares candid lessons from scaling Vacasa, why they're building tech in-house (despite the cost), and where AI helps today (automation, comms assist) versus where human judgment still wins (on-the-ground knowledge and onboarding).Here are the practical takeaways you can use now: • Treat reviews as your core growth channel: a 4.9+ average materially lifts RevPAR and ranking, creating a compounding advantage. • Centralize what software does best (pricing rules, taxes, distribution, smart locks, messaging templates) and localize what guests feel (cleanliness, quick fixes, clear answers). • Price strategy should reflect owner goals: “hold high” for personal-use homes vs. “fill Tuesdays” for pure investments—your system should support both. • Start strong on launch: design, amenities, and first-wave reviews set your long-term trajectory. • Direct vs. OTA is a balance: repeat guests lock in future seasons, but channel conversion still matters for momentum.Don't miss this episode!Sign up for AirDNA for FREE
SummaryIn this episode of the Thread Podcast, host Justin Vandehey speaks with Kara Brown, founder and CRO of Lead Coverage, about her journey in the supply chain industry, the importance of go-to-market strategies, and the impact of AI on sales technology. Kara shares insights from her book, 'The Revenue Engine,' and discusses the challenges faced by women entrepreneurs in achieving significant revenue milestones. The conversation also delves into the intricacies of the supply chain ecosystem and the necessity for companies to adapt to technological advancements.TakeawaysKara Brown emphasizes the importance of owning customer email addresses for effective marketing.The supply chain industry has a low bar for go-to-market activities, presenting opportunities for growth.Women entrepreneurs face significant challenges in reaching $1 million in revenue.Kara's book, 'The Revenue Engine,' serves as a framework for success in the supply chain sector.AI is transforming sales tech, but many companies are lagging behind in adoption.Understanding the total addressable market (TAM) is crucial for business strategy.Kara's agency focuses on companies that physically move freight or have the tech behind it.The conversation highlights the tactile nature of logistics and its importance in business.Kara's journey includes significant milestones, such as writing an IPO and launching a successful consulting agency.The future of sales tech will require companies to adapt to new tools and methodologies.Chapters00:00 Introduction to Kara Brown and Her Journey04:14 The Revenue Engine: Framework and Insights07:01 Target Audience and Ideal Customer Profile10:14 The State of CRM in Supply Chain13:00 AI and the Future of Sales15:57 Kara's Philosophy on Market Engagement18:42 Goals and Future Aspirations
If you're a CMO, CRO or Head of Sales, you should be asking yourself: how can our teams work better together to drive more revenue, in a more efficient way?We've come across so many organizations that have bloated methods for acquiring customers. They're loaded to the brim with hungry SDRs who have 'book the meeting at all costs' as their mandate. They've handcuffed marketing and reduced them to 'lead gen' to feed the sales machine. The result? A 'spray and pray' method that doesn't work unless you have serious cash to burn. Marketing, sales and customer success are incentivised to behave in ways that compete with each other. A poor customer experience. And a high level of churn and dissatisfaction at customer success.To answer your prayers for a 'better way', we've teamed up with 7x ex Head of Sales, Adem Manderovic, to bring you a combined marketing and sales system that will completely align your business. It will help you build a growth engine that allows you to win more customers for less, and reduce churn. It gets sales, marketing and customer success to all play on the same team. Today we are sharing step 1 of our framework to create complete end-to-end organizational alignment. This is the solution to start driving a much more efficient acquisition system.Step 1 is all about laying the foundations in place for your revenue engine before you go-to-market.Tune in and learn:+ How to define your next best market+ How to reposition your business to make it a 'no brainer' for future customers+ How to prioritize your next targets by cataloguing the marketIf you're struggling to hit targets and are feeling the pain of churning and burning the market, make sure you check out this mini-series where we detail our 5-step framework. -----------------------------------------------------SUBSCRIBE to our channel: https://www.youtube.com/@theb2bplaybookSUBSCRIBE to our newsletter: https://theb2bplaybook.com/newsletter/GET the latest CONTENT: https://theb2bplaybook.com/-----------------------------------------------------00:00 Welcome to the B2B Playbook: Creating a Business Growth Engine01:28 Why Understanding Your Best Market is Crucial for Success03:41 The Four-Step Process to Drive Better Commercial Outcomes05:42 Step 1: Identifying Your Best Customers Using the 80/20 Rule08:40 Step 2: Deep Dive into Customer Understanding11:22 Uncovering Hidden Insights from Lost Deals and Churned Clients13:50 The Power of Direct Customer Interviews vs. Data Analysis16:20 Step 3: Updating Your Positioning and Messaging17:52 Step 4: Cataloging the Market - A Lost Art in Modern Sales20:20 The Benefits of Building Relationships Through Market Research22:08 Wrapping Up: The Foundation for a Successful Growth Engine-----------------------------------------------------
Tired of being treated like the company's junk drawer? Frustrated that executives don't see the strategic value of your CS team? Struggling to get buy-in for the resources and respect you deserve? Rob Zambito, founder of Success Scaled Consulting and three-time VP of Customer Success, joins us to reveal how behavioral psychology transforms CS teams from reactive everything departments into proactive revenue-generating engines. With his unique background in consumer psychology and behavioral economics, Rob shares the secrets to what separates successful CS leaders from those stuck on every QBR.BY THE TIME YOU FINISH LISTENING, YOU'LL DISCOVER: Why customer decisions are driven by cognitive biases (not logic) and how to leverage this for better outcomesThe difference between being "strategic" and having a clear team charter that executives actually understandHow to translate CS work into executive language that gets you a seat at the leadership tableThe forecasting approach that proves CS is a revenue function, not just a "happiness department.Why CS teams need different personas and the 5 key types every CS leader should recognizeThe research methodology mindset that helps you test assumptions and avoid infinite loopsHow to stop being the company junk drawer by establishing clear boundaries and focusWhy asking customers directly often beats complex health score algorithmsStop letting your team be everyone's dumping ground and start getting the executive respect you've been fighting for.
Kara Brown and Joe Lynch discuss the revenue engine. Kara is the Founder and CRO of LeadCoverage, the premier B2B marketing and PR firm dedicated to helping logistics companies increase lead generation through targeted marketing strategies and media coverage. About Kara Brown A prominent thought leader in B2B go-to-market strategy, Kara Smith Brown is CEO of LeadCoverage, the pioneering consultancy transforming approaches to PR, demand generation and marketing across the supply chain, heavy industrial, and tech sectors. Her successful corporate career started at Echo Global Logistics where she played a key role in its ascent to a market leader and celebrated IPO in 2009. In 2017 Kara leveraged her prior corporate experience to launch LeadCoverage, a strategy consultancy addressing all elements of the B2B sales conversion cycle for supply chain companies. Today LeadCoverage is an Inc. 5000 company and continues to grow. Kara's new book "The Revenue Engine" offers readers a guide to effective revenue-generating strategies. The book goes beyond theoretical concepts and serves as a playbook for crafting data-driven go-to-market strategies. These principles mirror the philosophy Kara has embodied and advocated throughout her career. Kara's achievements extend beyond her corporate success. She is an advocate for diverse emerging leaders. She has been named a “Top Women in Marketing” by PR Daily and her influence shapes future entrepreneurs through her many advisory roles as well as board membership in the Entrepreneur's Organization Atlanta chapter and LaunchPad2x. She is an Ironman triathlete and lives in Atlanta with her husband and two girls. About LeadCoverage LeadCoverage is the premier supply chain go-to-market consulting group, dedicated to driving revenue growth for their clients. Company specializes in crafting GTM strategies that are grounded in data-backed insights and sophisticated mathematical models. Their proven expertise transforms businesses into market leaders, ensuring they stay ahead of the competition and achieve sustained success. LeadCoverage's headquarters is located in the beautiful Coda building in Midtown Atlanta, adjacent to the Georgia Tech campus. This particular corridor — "Supply Chain Square” — also includes cloud warehousing company Stord, supply chain intelligence company Verusen, as well as the Georgia Tech Supply Chain & Logistics Institute. For more information about LeadCoverage and its suite of supply chain, manufacturing, andlogistics-focused marketing, public relations, and analyst relations services, please visit LeadCoverage's website. The Revenue Engine: Fueling a B2B High Octane Pipeline by Kara Smith Brown Unlock the secrets to B2B go-to-market success with Kara Smith Brown's transformative book, The Revenue Engine. This is your roadmap to building a powerful revenue engine: Share Good News: Build relationships and keep conversations alive with compelling stories and data insights. Track Interest: Identify opportunities and guide prospects through your pipeline effectively. Follow Up Consistently: Convert leads into loyal customers with proactive engagement. Packed with real-world case studies and actionable strategies, this playbook is essential for both seasoned professionals and newcomers. CEOs and leadership teams will gain insights on leveraging data and measuring success through pipeline volume, velocity, and value―empowering informed decisions. Say goodbye to random acts of marketing and embrace a structured approach that delivers measurable results and secures your place at the executive table. Elevate your marketing game and drive your business forward! Kara has written a book titled "The Revenue Engine: Fueling a B2B High Octane Pipeline." Pre-order Kara's book on Amazon here: https://a.co/d/geq5TDn To receive a free book, fill out this form and Kara will send you one in the mail: The Revenue Engine | Kara Smith Brown Key Takeaways: The Revenue Engine Kara Smith Brown and Joe Lynch discuss Kara's new book "The Revenue Engine: Fueling a B2B High Octane Pipeline" and some of the strategies outlined in the book including: Ideal customer profile Executive thought leadership Intent data tools Sales partnerships LeadCoverage is the premier logistics and supply chain go-to-market consulting group, dedicated to driving revenue growth for their clients. Below are the services and results LeadCoverage clients receive: Marketing Automation Streamlined Processes: Automate repetitive tasks to save time and reduce errors. Targeted Campaigns: Reach your ideal audience with personalized messages. Data-Driven Insights: Gain valuable insights into your marketing efforts. Revenue Operations Aligned Teams: Create a cohesive approach across sales, marketing, and customer service. Optimized Processes: Streamline your revenue generation process for maximum efficiency. Data-Driven Decision Making: Make informed decisions based on real-time data. Public Relations Measurable ROI: Track the tangible results of your PR efforts. Thought Leadership: Establish your brand as an industry expert. Media Relations: Secure high-quality media placements to increase visibility. Paid Media Ads Targeted Reach: Connect with your ideal customers on the platforms they use. Measurable Results: Track the performance of your campaigns and optimize for better outcomes. Brand Awareness: Increase your brand's visibility and reach a wider audience. Timestamps (00:00:02) The Revenue Engine (00:00:21) Introducing Kara Smith Brown (00:01:32) Ideal Customer Profile (00:02:18) Account-Based Marketing and Intent Data (00:05:50) Go-to-Market vs Marketing (00:10:49) The Revenue Engine Book (00:12:44) Kara Wagner's Background (00:16:28) Global Clients and ODW Logistics (00:19:21) Thought Leadership Strategy (00:25:43) HubSpot Diamond Shop (00:27:31) Writing "The Revenue Engine" Book (00:32:41) Book Release Date and Data-Driven Go-to-Market (00:36:47) Intent Data Tools (00:42:07) Partnership Strategy (00:45:38) Ideal Customer Profile Focus (00:48:46) Three Go-to-Market Strategies Recap (00:49:50) Measuring Success with Volume, Velocity, and Value (00:53:25) Intent Data in Supply Chain (00:59:00) Podcast Outro Learn More About The Revenue Engine Kara Brown | LinkedIn LeadCoverage | LinkedIn LeadCoverage Lead Gen for Logistics with Kara Brown | The Logistics of Logistics LeadCoverage Ranks on Inc. 5000 List for Third Consecutive The Logistics of Logistics Podcast If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues. The Logistics of Logistics Podcast: Google, Apple, Castbox, Spotify, Stitcher, PlayerFM, Tunein, Podbean, Owltail, Libsyn, Overcast Check out The Logistics of Logistics on Youtube
During his decade at Google, Tim Ritters worked at the intersection of product and finance, helping to launch financial systems in collaboration with engineering, marketing, and product teams. The role gave him early exposure to cross-functional work and large-scale data environments. “Day one, you're working cross-functionally,” Ritters tells us. He adds that this mindset became foundational to his approach going forward.When Ritters joined Gong in 2019, he says the company had already begun challenging traditional approaches to customer data. “We asked a really interesting question… what could we do if we gathered the 99% of information about your customer that was not in a traditional CRM?” Ritters explains. According to him, that original question continues to shape Gong's mission today.Ritters tells us that Gong's platform has since scaled to analyze more than 3.5 billion customer interactions. He says the company now serves approximately 4,700 businesses globally, including organizations such as Google, LinkedIn, Canva, and Anthropic. The platform, Ritters notes, helps customers extract insights from a broader set of data sources—including conversations, emails, and documents—that may not be captured in traditional CRM systems.Ritters believes that AI adoption has made Gong's value proposition more tangible to prospective buyers. “When [they] peel back the onion… they start seeing some of the incredible sort of results,” he says. According to Ritters, some customers have reported “halving of deal cycle times” using the platform.All of Gong's growth to date has been organic, Ritters tells us, and he views the company's trajectory as part of a broader evolution in how organizations approach customer intelligence. “The sweet spot we're in right now,” he says, “is helping companies make smart business decisions.”
This week on The Long Haul, Adam sits down with Kara Brown—supply chain marketing powerhouse, author of The Revenue Engine, and CEO of LeadCoverage—to expose why most small carriers are wasting time and money trying to get noticed. Kara breaks down the exact mistakes holding carriers back, the marketing myths that need to die, and the three-step framework she's used to help logistics companies scale to 7+ figures. If you think marketing is just for brokers and big fleets, this episode will flip that mindset on its head. Whether you're running one truck or building a team, this conversation will help you turn attention into revenue—without “random acts of marketing.” Learn more about your ad choices. Visit megaphone.fm/adchoices
“If you think content is a marketing thing, you're already doing it wrong,” says Selma Chauvin, Chief Revenue Officer at AgorapulseIn this episode of The Content Cocktail Hour, host Jonathan Gandolf welcomes Selma Chauvin to discuss how content must evolve from random acts of marketing into a critical tool for revenue growth. As a former marketer turned CRO, Selma unpacks how she flipped Agorapulse's content strategy—starting at the bottom of the funnel and scaling upward—driven by sales insights and real customer conversations. Selma and Jonathan dive into how to bridge the gap between content creation and sales usage, why marketers should stop obsessing over attribution, and how aligning revenue teams can unlock smarter content strategies.In this episode, you'll learn:Why the biggest content mistake is prioritizing production over promotionHow to reverse-engineer content from real sales conversationsWhat a CRO can do to finally unite marketing and salesResources:Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/Explore AudiencePlus: https://www.agorapulse.com/Connect with Selma on LinkedIn: https://www.linkedin.com/in/selma-chauvin/Explore Agorapulse: https://www.agorapulse.com/Timestamps:(00:00) Intro(02:00) Content's two halves: production vs. promotion(05:00) Why most content never gets used by sales(08:45) Sales as the customer of content(11:30) Flipping the funnel: starting with bottom-of-funnel insights(15:15) Building content with fewer assumptions(20:00) Why CROs should not come from sales(23:45) How Selma leads revenue at Agorapulse(25:30) “Let's stop marketing ourselves and just do business”
Ready to unlock explosive growth for your business? In this high-impact episode of the Let's Go Win Podcast, we sit down with Christian Smutherman, the mastermind behind Growth Loop. From launching his first "candy empire" in high school to helping businesses scale past the million-dollar mark, Christian's journey is nothing short of inspiring.His story is packed with entrepreneurial grit, cutting-edge AI strategies, and game-changing insights that will help YOU take control of your business growth. Whether you're an expert, thought leader, or ambitious entrepreneur, this episode delivers the tools, mindset, and strategies to build your own unstoppable revenue engine.What You'll Learn:✅ How a childhood garage sale sparked Christian's entrepreneurial mindset✅ The key to building a scalable, revenue-generating business✅ Why AI is your secret weapon (and how to use it for exponential growth)✅ How to attract and retain high-value clients effortlessly✅ The role of mindset, discipline, and micro-habits in achieving massive success✅ Why relationships and collaboration are the ultimate growth hacksDon't miss this opportunity to learn from a true growth expert—tune in now and take your business to the next level!Watch episodes on YouTube and subscribe to our channel!https://www.youtube.com/@letsgowin
Tom Kaiser, Managing Partner at Masterful Coaching, LLC. He has been the President of Global 1000 companies like AIG, Zurich, and Arkwright and an entrepreneur who helped turn Arch Insurance into a $billion company from scratch.Tom is also a co-author of The Revenue Engine—How to Double Your Revenue and Transform Your Bottom Line. The red thread that runs through Tom's career is he dramatically increased the revenue of every company he worked with.Listen to this informative Sharkpreneur episode with Thomas Kaiser about growing your sales without spending more money.Here are some of the beneficial topics covered on this week's show:- Why your employees should be advocates for your business. - How setting ambitious goals inspires innovation and focus. - Why it's essential to foster relationships between employees at different levels. - How executives should adopt a coaching mindset while focusing on helping their teams succeed.- Why it's important to know the difference between coaching someone and managing someone. Connect with Thomas:Guest Contact Info X Instagram Facebook Links Mentioned: Masterful Coaching Learn more about your ad choices. Visit megaphone.fm/adchoices
Tom Kaiser, Managing Partner at Masterful Coaching, LLC. He has been the President of Global 1000 companies like AIG, Zurich, and Arkwright and an entrepreneur who helped turn Arch Insurance into a $billion company from scratch. Tom is also a co-author of The Revenue Engine—How to Double Your Revenue and Transform Your Bottom Line. The red thread that runs through Tom's career is he dramatically increased the revenue of every company he worked with. Listen to this informative Sharkpreneur episode with Thomas Kaiser about growing your sales without spending more money. Here are some of the beneficial topics covered on this week's show: - Why your employees should be advocates for your business. - How setting ambitious goals inspires innovation and focus. - Why it's essential to foster relationships between employees at different levels. - How executives should adopt a coaching mindset while focusing on helping their teams succeed. - Why it's important to know the difference between coaching someone and managing someone. Connect with Thomas: Guest Contact Info X Instagram Facebook Links Mentioned: Masterful Coaching Learn more about your ad choices. Visit megaphone.fm/adchoices
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