The Brand Strategy Podcast

Let's get your wedding business ready for engagement season! Hey friends, welcome back to The Brand Strategy Podcast! Today's episode is all about preparing your wedding business for the upcoming engagement season so you're able to intentionally connect with your ideal couples when they need you the most. Whether you're a wedding photographer, wedding or […] The post Episode 287: 4 Ways to Get Your Wedding Business Ready for Engagement Season appeared first on b is for bonnie design | brand design, strategy & education for creative entrepreneurs.

Do you need a brand assessment for your creative, service-based business? Tune in to find out! Today on the Brand Strategy Podcast, I'm chatting about brand assessments and how to figure out when it's time to tap into that kind of support. You might be searching for clarity with your current brand as you attempt […] The post Episode 286: Is it time for a brand assessment? appeared first on b is for bonnie design | brand design, strategy & education for creative entrepreneurs.

Showing up as Future You in your business right now. Today on the Brand Strategy Podcast, I'm chatting about a fresh way of showing up in your creative business that inspires growth. You might have heard about the concept as showing up as the future version of yourself right now in order to think, act, […] The post Episode 285: A New Way of Showing Up in Your Creative Business appeared first on b is for bonnie design | brand design, strategy & education for creative entrepreneurs.

Making your marketing feel more fun with a custom quiz In today's episode of the podcast, I'm sharing how service-based businesses and creatives can use a custom quiz to make marketing feel more fun, inspire deeper connection with your ideal clients, and increase conversions in the long run! No matter how many times you've seen […] The post Episode 284: Making Marketing More Fun with Custom Quizzes appeared first on b is for bonnie design | brand design, strategy & education for creative entrepreneurs.

ACQUIRING HIGH QUALITY CLIENTS AS A CREATIVE SERVICE PROVIDER In today's episode of the podcast, I'm chatting with Growth Strategist Marion Wagner about effective lead generation strategies for service providers. As a creative business owner, you've probably heard all sorts of advice around lead gen, but what are strategies actually worth implementing and which ones […] The post Episode 283: The 5 Biggest Mistakes Business Owners Make with Lead Gen with Marion Wagner appeared first on b is for bonnie design | brand design, strategy & education for creative entrepreneurs.

Intentional Business Trends Creatives + Service Providers in 2024 In today's episode of the podcast, I'm chatting about the biggest business trends I anticipate impacting the way we show up both internally and externally in our businesses as creatives and service providers in 2024! The way we did things back in 2019 no longer applies, […] The post Episode 282: Intentional Business Trends for 2024 appeared first on b is for bonnie design | brand design, strategy & education for creative entrepreneurs.

Acquiring High Quality Clients as a Creative Service Provider In today's episode of the podcast, I'm chatting about attracting high quality clients with business growth coach Heidi Taylor. As a creative service provider, you may have found yourself connecting with clients who aren't quite the best fit for your unique service. And in this episode […] The post Episode 281: Acquiring High Quality Clients with Heidi Taylor appeared first on b is for bonnie design | brand design, strategy & education for creative entrepreneurs.

Elevating your Brand during your Slow Season In today's episode, I'm sharing ways to upgrade your visual brand during your slow season. For many of us in the wedding and event industry especially, the coming months often reflect an off season that we can strategically use to pour back into your amazing business. In this […] The post Episode 280: Upgrade Your Brand During Your Slow Season appeared first on b is for bonnie design | brand design, strategy & education for creative entrepreneurs.

Pivoting Your Career in Mid-Life with Katie Dubois In today's episode of the podcast, I'm chatting about navigating a midlife career pivot with purpose and passion with guest Katie Dubois. From graphic design generalist to presentation design specialist, Katie shares her inspiring journey and valuable insights on embracing change after 30+ years in the design […] The post Episode 279: Navigating a Career Pivot in Mid-Life with Katie Dubois appeared first on b is for bonnie design | brand design, strategy & education for creative entrepreneurs.

Mindfully Accepting Unsolicited Business Advice during the Holidays This time of year, many of us are gathering around the table to celebrate the holiday season with friends, family, and colleagues. And during these get-togethers, it's all too common to find yourself in a conversation with someone who wants to share their opinions and advice on […] The post From the Archives – Ways to Mindfully Accept Unsolicited Business Advice appeared first on b is for bonnie design | brand design, strategy & education for creative entrepreneurs.

CREATE YOUR IDEAL HOLIDAY SCHEDULE In today's episode of the podcast, I'm sharing practical ways to create your ideal holiday schedule as a service-based business owner before the year ends. From short term actions you can implement today to long term planning suggestions to help you better structure your availability throughout the year, today's episode […] The post Episode 278: Creating Your Ideal Holiday Schedule as a Service-Based Business appeared first on b is for bonnie design | brand design, strategy & education for creative entrepreneurs.

How Culture and Identity Influence Marketing In today's episode of the podcast, I'm joined by the talented Cassandra Le to discuss how culture and identity influence our marketing as creatives, entrepreneurs, and small business owners. In this fun conversation, Cassandra and I explore what “culture” really means in the context of your marketing, how your […] The post Episode 277: How Culture and Identity Influence Our Marketing with Cassandra Le appeared first on b is for bonnie design | brand design, strategy & education for creative entrepreneurs.

USING AI IN YOUR DESIGN BUSINESS In today's episode of the podcast, I'm sharing 3 ways you can use ChatGPT and AI in your design business to improve your workflows, save precious time, and better serve your design clients along the way! From project management to content creation and marketing shortcuts to weekly meal plans, […] The post Episode 276: 3 Ways to Use AI and ChatGPT in Your Design Business appeared first on b is for bonnie design | brand design, strategy & education for creative entrepreneurs.

WHERE BRANDING GOES WRONG In today's episode of the podcast, I'm joined by the talented creatives behind Rendezvous Creative to chat about where branding goes wrong and what you can do to avoid these all-too-common missteps. During this fun and no-holds-barred conversation, we explore common branding mistakes we see in the creative, online business owner […] The post Episode 275: Where Branding Goes Wrong with Rendezvous Creative appeared first on b is for bonnie design | brand design, strategy & education for creative entrepreneurs.

In today's episode of the podcast, I'm sharing 5 transformative habits that have shaped the way I show up as a CEO in my creative, service-based business. These practices range from daily to weekly habits I implement in order to not only grow my business with intention, but in order to cultivate personal growth, as […] The post Episode 274: 5 Transformative Habits in My CEO Routine appeared first on b is for bonnie design | brand design, strategy & education for creative entrepreneurs.

In today's episode of the podcast, we're getting real about why one-size-fits-all marketing strategies aren't necessarily the best solution for your online business's marketing. I'm joined by marketing consultant Tayler Cusick-Hollman and together we're exploring a better approach to marketing your creative, service-based business so you can connect with your ideal clients on repeat without […] The post Episode 273: Ditching One-Size-Fits-All Marketing with Tayler Cusick-Hollman appeared first on b is for bonnie design | brand design, strategy & education for creative entrepreneurs.

In today's episode of the podcast, I'm sharing 11 business takeaways from the last 11 years in business that I wish I knew in years past. I'm peeling back the curtain on my journey by sharing some rapid-fire lessons that I hope will encourage you, save you precious time and energy, and remind you that […] The post Episode 272: 11 Takeaways from 11 Years in Biz appeared first on b is for bonnie design | brand design, strategy & education for creative entrepreneurs.

In today's episode of the podcast, we're diving into all things content strategy with guest Amanda Warfield! As a content marketing and launch strategist, Amanda joins us to share how we can leverage content strategy as online business owners to reach our unique goals. Whether you're looking to increase client inquiries or sales, or you're […] The post Episode 271: Leveraging Content Strategy to Reach Your Goals with Amanda Warfield appeared first on b is for bonnie design | brand design, strategy & education for creative entrepreneurs.

As we approach the middle of Summer and the start of my annual sabbatical, we're switching things up over here on The Brand Strategy Podcast! In order to allow me and my team a little more flexibility in soaking up the sun this summer and being fully present with our favorite people, we're taking the […] The post Summer 2023 Teaser | Brand Strategy Podcast appeared first on b is for bonnie design | brand design, strategy & education for creative entrepreneurs.

In today's episode of the podcast, launch copywriter Dani Paige joins me to demystify conversion copywriting for service-based business owners and course creators. Whether you're launching a new service or you're refining an existing offer, the copy you use on your sales pages is directly tied to how that offer will perform. But what should […] The post Episode 270: Demystifying Conversion Copywriting with Dani Paige appeared first on b is for bonnie design | brand design, strategy & education for creative entrepreneurs.

In today's episode of the Brand Strategy Podcast, I'm joined by SEO expert Meg Casebolt to talk about breaking up with social media without negatively impacting your quantity or quality of client leads! In this no-holds-barred conversation, Meg shares how her relationship with social media shaped her, her business strategy, and how to reduce your […] The post Episode 269: Breaking Up With Social Media with Meg Casebolt appeared first on b is for bonnie design | brand design, strategy & education for creative entrepreneurs.

When was the last time you made a change in your business? When was the last time you assessed what was working, what wasn't, and took intentional action based on your findings? For many of us, we only assess our businesses, systems, and structures when something isn't working for us. But what if we made […] The post Episode 268: Navigating intentional change in your creative business appeared first on b is for bonnie design | brand design, strategy & education for creative entrepreneurs.

In today's episode of the Brand Strategy Podcast, I'm chatting with Jen Davis and Esther Knox-Dekoning about cultivating self-trust as a designer. These two talented designers are the voices behind Better Brand Designer, and with their combined years of experience in the design industry they know a thing or two about what it looks like […] The post Episode 267: Cultivating Self-Trust as a Designer with Jen Davis & Esther Knox-Dekoning appeared first on b is for bonnie design | brand design, strategy & education for creative entrepreneurs.

Today's episode is especially for my fellow graphic, brand, and web designers! I'm peeling back the curtain on my best lead gen advice for new designers (and established designers!) just like you who are ready to connect with your ideal clients in ways that better honor your time, energy, and creativity. In this episode, I […] The post Episode 266: My Best Lead Gen Advice For New Designers appeared first on b is for bonnie design | brand design, strategy & education for creative entrepreneurs.

In today's episode of the Brand Strategy Podcast, I'm chatting with Squarespace expert and online educator Kate Scott about how to scale your design business with website templates. Whether you're a newer designer who's curious about what it takes to create and sell your own website templates, or you're an established designer who is looking […] The post Episode 265: How to Scale Your Design Business With Website Templates with Kate Scott appeared first on b is for bonnie design | brand design, strategy & education for creative entrepreneurs.

Let's have a little real talk, fellow creative! In today's episode, I'm sharing some of the biggest 2023 branding trends I'm seeing within the creative community and online business space. In this episode, I am diving deep into some of the most impactful strategies that I've seen and that I'm confident will continue to be […] The post Episode 264: The Biggest Branding Trends I'm Seeing In 2023 appeared first on b is for bonnie design | brand design, strategy & education for creative entrepreneurs.

In today's episode of the Brand Strategy Podcast, I'm chatting with business mentor and mindset coach Anna Rapp about heart centered sales for creative entrepreneurs. Whether you're a newer business owner who's feeling a little less than confidence about your sales process, or you're an established entrepreneur looking to take your sales approach to a […] The post Episode 263: Heart Centered Sales with Anna Rapp appeared first on b is for bonnie design | brand design, strategy & education for creative entrepreneurs.

Fellow high-end service provider, you won't want to miss this episode for three easy-to-implement branding tips to reach your dreamy luxury clients. ✨ In today's episode, I am sharing a handful of the most impactful branding strategies that I've seen in my 11+ years as a brand designer and strategist to reach and consistently connect […] The post Episode 262: 3 Branding Tips For High-End Service Providers appeared first on b is for bonnie design | brand design, strategy & education for creative entrepreneurs.

Building an inclusive and accessible brand is so important, so today we're chatting about how you can support your neurodivergent clients. After Megan Dowd received her own ADHD diagnosis, she began exploring how she could set her own brand therapy business up to support other clients like herself. In today's episode, she is sharing three […] The post Episode 261: 3 Ways To Support Your Neurodivergent Clients with Megan Dowd appeared first on b is for bonnie design | brand design, strategy & education for creative entrepreneurs.

Have you become burnt out with your current marketing strategy? Maybe you're simply tired and exhausted from the amount of work you're putting in with very little results coming out. In today's episode, I'm sharing about the marketing strategy I've implemented that is generating the most leads in my business: people-led marketing. Listen in as […] The post Episode 260: Using People-Led Marketing To Generate Leads appeared first on b is for bonnie design | brand design, strategy & education for creative entrepreneurs.

Burnout is real and you've likely experienced it a time or two, but you don't have to! In today's episode, Kady Sandel joins us to share how designers can keep more profit without burning out! Listen in as she shares how she's built a flexible and free schedule in her business to maintain a healthy […] The post Episode 259: How Designers Can Keep More Profit Without Burning Out with Kady Sandel appeared first on b is for bonnie design | brand design, strategy & education for creative entrepreneurs.

Are you terrible about mmaking assumptions in your business about potential or existing clients? We've all been there, but have you considered how those assumptions are blocking your growth? In today's episode, I'm sharing three assumptions you may be making in your business that are holding you back, along with a mindset shift to help […] The post Episode 258: How Assumptions Are Blocking Your Growth appeared first on b is for bonnie design | brand design, strategy & education for creative entrepreneurs.

I believe business owners are often underestimated when it comes to finances—sometimes it's because we hold ourselves back from what we're capable of achieving. In this episode, Luisa Alberto of People First Finance joins us to share how you can move towards achieving financial autonomy in your business. If you're not paying attention to your […] The post Episode 257: Achieving Financial Autonomy In Your Business with Luisa Alberto appeared first on b is for bonnie design | brand design, strategy & education for creative entrepreneurs.

Have you reached a point of burnout in your business? Burnout comes with negative emotions and feelings, but it could empower you instead! In today's episode, I am sharing how you can reframe your view of burnout so that it works for you. If today's episode resonates with you and you want to show support […] The post Episode 256: Reframing Your View Of Burnout appeared first on b is for bonnie design | brand design, strategy & education for creative entrepreneurs.

Is your website generating the money you want it to in your business? Today's guest, Kristen Morris joins us to share 5 ways to generate more money with your website so that it's working for you! If today's episode resonates with you and you want to show support for the show, here's an easy way […] The post Episode 255: 5 Ways To Generate More Money With Your Website with Kristen Morris appeared first on b is for bonnie design | brand design, strategy & education for creative entrepreneurs.

Are you looking for your next (or even first) design client? It's so easy to get overwhelmed with all of the options out there for generating clients, which is why I believe it's important to find them in a way that works for you! In today's episode, I'm sharing a few tips on how to […] The post Episode 254: Tips To Find Your Next Design Client appeared first on b is for bonnie design | brand design, strategy & education for creative entrepreneurs.

Are your nerves and fears holding you back from using live video in your business? It's time to release the hesitations that are keeping you from utilizing live video as a marketing channel in your business. Jourdan Guyton joins us in this episode to share how you can easily get started with live video and […] The post Episode 253: Using Live Video To Boost Your Visibility As An Entrepreneur with Jourdan Guyton appeared first on b is for bonnie design | brand design, strategy & education for creative entrepreneurs.

Have you ever been in a conversation with someone who wanted to share their opinions and advice on how you should run your business? Maybe this well-intentioned advice was unsolicited and you didn't know how to respond, or maybe it got the wheels turning and forced you to doubt yourself. In today's episode, I want […] The post Episode 252: Ways To Mindfully Accept Advice appeared first on b is for bonnie design | brand design, strategy & education for creative entrepreneurs.

Do you know what success means to you? It doesn't have to directly tie to profit in your business, but finding clarity around your definition of success is life-giving in your business. In today's episode, Adrienne Johnston joins us to share her experience in defining success in her own business, while explaining the value in […] The post Episode 251: The Power of Creating Clarity Around Your Specific Definition of Success with Adrienne Johnston appeared first on b is for bonnie design | brand design, strategy & education for creative entrepreneurs.

There is so much pressure we feel when it comes to setting goals for a new year, but what if you ditched perfectionism as you gear up for what's to come in the new year? In today's episode, I'm sharing three reasons that you should consider ditching perfectionism when setting goals for 2023. If today's […] The post Episode 250: 3 Reasons To Ditch Perfectionism When Setting Goals For 2023 appeared first on b is for bonnie design | brand design, strategy & education for creative entrepreneurs.

As you grow your email list through opt-ins and freebies, you may be missing out on an opportunity to connect with your audience if you haven't implemented a welcome sequence into your email marketing strategy. In today's episode, Allegra Cook joins us to share the value and importance of a welcome sequence, along with what […] The post Episode 249: 5 Steps To Nail Your Welcome Email Sequence with Allegra Cook appeared first on b is for bonnie design | brand design, strategy & education for creative entrepreneurs.

The holidays are a time of year when we're often looking to generate an influx of cash in our design business. If you're stumped on ideas for how to earn quick cash in this season, I'm walking you through 5 strategies and approaches to generate fast cash as a designer during the holidays. If today's […] The post Episode 248: 5 Ways To Generate Fast Cash As A Designer During The Holidays appeared first on b is for bonnie design | brand design, strategy & education for creative entrepreneurs.

It isn't easy to be what society will call “different” as a business owner, but today's guest, Rachel Pereyra is using her platform to be a visible queer woman disrupting the business mold. Rachel hasn't always taken this approach of being actively out and proud, but when she decided to open her business, she wanted […] The post Episode 247: Visibility As A Queer Woman Disrupting The Business Mold with Rachel Pereyra appeared first on b is for bonnie design | brand design, strategy & education for creative entrepreneurs.

If you're wondering if youor brand is still working for you and is as potent or profitable as it once was, it might be time to consider a rebrand. In this episode, I'm sharing three signs that it's time to rebrand! If today's episode resonates with you and you want to show support for the […] The post Episode 246: 3 Signs It's Time To Rebrand appeared first on b is for bonnie design | brand design, strategy & education for creative entrepreneurs.

Your story is important and allows you to connect with others, but how are you storytelling in your business? Storytelling strategist, Akua Konadu, joins me in sharing her own journey to storytelling and how sharing her story has given her a platform and the space to impact others. If today's episode resonates with you and […] The post Episode 245: The Power of Storytelling in Your Marketing with Akua Konadu appeared first on b is for bonnie design | brand design, strategy & education for creative entrepreneurs.

Is your brand connect with your ideal clients? When you're able to generate and build a connection with the right people who need your work, it's empowering to know that you have the ability to reach those people time and time again. It also allows you to do the work you love, command the high-end […] The post Episode 244 : My Favorite Branding Secret To Call In Your Ideal Clients appeared first on b is for bonnie design | brand design, strategy & education for creative entrepreneurs.

As a service-based business, you may have considered offering a VIP day for your clients! There are a variety of benefits to VIP days for both business owners and their clients. In today's episode, Sarah Masci joins us to share how she got started with VIP days and a few tips you can take to […] The post Episode 243: 5 Tips For Getting Started with VIP Days Regardless of Your Niche, Industry or Experience Level with Sarah Masci appeared first on b is for bonnie design | brand design, strategy & education for creative entrepreneurs.

If today's episode resonates with you and you want to show support for the show, here's an easy way to do so: Buy Me A Coffee! Dealing With Rejection In Your Design Business As business owners, we're constantly putting ourselves out there. That means we could be met with both acceptance and rejection. This can […] The post Episode 242: Dealing With Rejection In Your Design Business appeared first on b is for bonnie design | brand design, strategy & education for creative entrepreneurs.

Is it hard to find balance in running a business with integrity when you're running the race as an entrepreneur in a capitalist world? It can feel impossible to build a business with compassion in today's society, yet it is possible to exist as a business owner in a compassionate and ethical way. In today's […] The post Episode 241: Building A Business With Integrity In A Capitalist World with Nicole Yang appeared first on b is for bonnie design | brand design, strategy & education for creative entrepreneurs.

It's easy to hide behind your brand, whether intentional or not, but are you showing up as your whole self? You're entitled to let the world see what you want them to see based on your own comfort level. Today I want to reintroduce myself to you. There have been parts of me that I've […] The post Episode 240: Showing Up As Your Whole Self In Your Brand appeared first on b is for bonnie design | brand design, strategy & education for creative boss ladies.

Finding clarity in your business when you're still trying to figure out what that next thing for you is can feel elusive. Not having that clarify is frustrating—I get it. Recently, I've been feeling this way about timing, waiting for clarity, and pursuing this journey so that it fits me. In today's episode, I'm sharing […] The post Episode 239: Waiting For Clarity In Your Business appeared first on b is for bonnie design | brand design, strategy & education for creative boss ladies.