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23 episodes with conversion copywriting
14 episodes with conversion copywriting
2 episodes with conversion copywriting
Is sounding "enterprise" killing your marketing message? In this episode, conversion copywriter Jessica Malnik joins the crew to expose why the most effective copy isn't about being clever—it's about stealing your customers' exact words. We dive into customer research plays you can use now, why corporate speak is a conversion killer, and how LinkedIn "lunatics" sacrifice credibility for clicks. Tune in for practical tips on creating content that actually converts instead of just sounding smart.What you get when you listenWhy product marketers are the "Swiss army knife" of marketing (and why that's a good thing)The surprisingly simple research hack top copywriters use to write enterprise copy that doesn't sound roboticThe hidden Reddit goldmine most marketers completely overlookHow AI can help you analyze 1,000+ customer comments in minutes (including the exact prompts to use)Why Jessica refuses to work with pre-revenue startups (and what this means for your messaging)The embarrassing LinkedIn trend that's landing marketers on the "LinkedIn Lunatic" subredditWhy "What's in it for them?" trumps creativity every single timeThe counterintuitive reason why Jessica actually prefers clients with no messaging briefThe three types of LinkedIn posts that drive real business (not just vanity metrics)Show Notes00:00 Introduction and Guest Introduction01:47 Jessica Malnick on Product Marketing03:36 Navigating Copywriting Challenges08:34 Human Touch in Copywriting10:08 Using Reddit for Audience Research11:27 Tools and Techniques for Copywriting18:34 LinkedIn Strategies for PMMs23:05 Final Thoughts and Resources26:16 Conclusion and Sign-OffWhy being human in your copy matters more in the age of AI than ever beforeHosted by Ausha. See ausha.co/privacy-policy for more information.
In this episode of the Brand Design Masters podcast, host Philip welcomes Ash Chow, a launch strategist and conversion copywriter, who shares her journey from law school to becoming a renowned copywriter for creators and coaches. They discuss the fundamentals of effective copywriting, understanding client pain points, and the importance of pre-launch content. Ash also explains her 'power framework' for successful launches and shares insights on the impact of AI on the copywriting industry. Whether you're a creative professional looking to improve your website copy or interested in learning about strategic sales pages and pre-launch tactics, this episode offers valuable guidance and practical tips.Ash Chow's website:https://www.ashchow.comAsh Chow on LinkedIn:https://www.linkedin.com/in/ashley-chow/FREEBIE: How to Write a Kickass Sales Page: The proven steps to writing a high-converting sales copy ― without all the headbanging, blank stares, and second-guessing.https://ashchow.com/salespageguide#copywriting #marketing #branding #businessdevelopment #salespageTOPICS:Meet Ash Chow: From Law School to CopywritingDiscovering the Power of CopywritingMastering Sales Copy: Techniques and StrategiesUnderstanding Client Needs: Research and Active ListeningCrafting Effective Sales PagesThe Role of Testimonials and Pricing in Sales PagesLeveraging AI in CopywritingPre-Launch Strategies for Course CreatorsThe Power Framework: Preparing Your Audience for LaunchFinal Thoughts and Free Resources_____________________________________________________WEBSITEhttps://www.philipvandusen.comBONFIRE MASTERMIND:https://philipvandusen.com.com/bonfireBRAND•MUSE NEWSLETTER https://www.philipvandusen.com/museCREATIVE PROFESSIONAL COACHINGhttps://philipvandusen.com/oneononeBRAND CONSULTINGhttps://philipvandusen.com/brand-consultingBRAND STRATEGY 101 COURSEhttps://philipvandusen.com/bs101YOUTUBEhttps://www.youtube.com/c/philipvandusen LINKEDINhttps://www.linkedin.com/in/philipvandusen/THREADShttps://www.threads.net/@philipvandusen FACEBOOKhttps://www.facebook.com/philipvandusen.agency/INSTAGRAMhttps://www.instagram.com/philipvandusen/____________________________________Philip VanDusen is a branding consultant and the owner of a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.
The Agents of Change: SEO, Social Media, and Mobile Marketing for Small Business
Persuasive copywriting is more than just putting words on a page! This week, I chat with Suzanne Reilley, a seasoned business coach and marketing strategist, to uncover the secrets of conversion copywriting. Suzanne shares her insights on how to write copy that actually gets results—whether it's an opt-in, a sale, or anything in between. https://www.theagentsofchange.com/551 Grab your discounted ticket to the Agents of Change Digital Marketing Conference in Portland, Maine, 10/9 and 10/10/2024! https://www.theagentsofchange.com/conference >>
Conversion Copywriting to 3X Adwords Results with Mary Blackiston>> Get the newest LFG episodes delivered to your inbox when you Sign Up for our Newsletter.>> Get the new book beyondintakebook.comResource Links:Fast track your marketing efforts while avoiding common marketing mistakes in our new trainingEstate planning attorney? Stop guessing how to get results from online ads and grow your firm with our client-generating Seminar 3.0 Hosted on Acast. See acast.com/privacy for more information.
The Smart Passive Income Online Business and Blogging Podcast
#809 What was going on in your life that brought you here today? That's the kind of question you should ask your clients to understand them better. Once that happens, you'll speak their language in your marketing, serve more people, and get next-level conversion rates! Today's guest, Abi Prendergast, will share how to uncover the words and phrases that compel people to open your emails, buy your courses, or engage with whatever you're offering. So how do you start a conversation with your audience members, and what are the things they say you should pay close attention to? To answer this question, Abi and I discuss one-on-one chats, surveys, and tapping into communities. We also talk about testimonials and analytics tools for next-level sales pages and share strategies like the Sinatra test to help you better position your products. Listen in to learn about the key things you should focus on! Show notes and more at SmartPassiveIncome.com/session809.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Send us a Text Message.Join me as I interview Suzanne Reilley and dive deep into the world of conversion copywriting with our special guest, a seasoned expert in the field. Learn what conversion copywriting is, why it's crucial for online business owners, and where you can master the art of writing persuasive, high-converting copy. This episode is packed with actionable insights and practical tips to help you transform your website, emails, and ads into powerful sales tools. Don't miss out on this chance to elevate your copywriting game and drive real results for your business!Pinterest Challenge - Sign up FREE https://thepinterestqueen.com/challengeLearn Pinterest with live coaching from me for only $40/month! https://pintereststrategyacademy.com/psc
If you're running a business — regardless of whether you're a creative, SaaS startup, or medium-sized company — website conversions should be top of mind. Moving your audience into leads and customers should be the highest priority if you want to grow. But it can be tricky to know how to go about doing it.In this episode, I'm going to continue the momentum from last week's conversation about website UX and dive into everything website conversions. You'll learn about the different types of conversions your website can drive, as well as the different strategies for moving viewers closer to a conversion.___________________________________________EPISODE 127.Read the show notes and view the full transcript here: ______________________________________________Learn more about your host, Erin OllilaErin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.When Erin's not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.Stay in touch with Erin Ollila, SEO website copywriter:• Learn more about Erin's VIP intensive options if you'd like to learn more about how you can hire her to help you with your marketing efforts• Reach out her on Instagram, Threads or LinkedInWant to keep talking copy? Send me a text message!
Meet Monica Badiu. As a Conversion Copywriter with over 14 years of experience, she shares how to drive 7 figures in revenue through customer-centric copywriting and email marketing.
In this episode, I'm a guest on David Watson's podcast. It's a longer episode than usual and packed full of my tips and advice on my approach to conversion copywriting. You'll hear about the biggest copywriting mistakes I see in B2B, my personal journey from content writing to copywriting (spoiler alert: it wasn't easy), the importance of understanding and researching your audience, and proven strategies for effective copywriting. Give it a listen!*****
Value propositions set the stage for all your copy and messaging. It's top of the stream for everything that flows down from it and sets you apart from the competition. Your value prop answers the question: "Why should I hire you over everyone else?" In my guest appearance on the Marketers On a Mission podcast with host, Christian Klepp, I divulge the 5 key aspects of a value proposition and much more. *****Join 1500 other copywriting and marketing peeps...Sign up for my Conversion Copywriting newsletter for weekly "ah ha!" moments: https://thecopyworx.com/newsletter/
Podcasts are more than a way to broadcast your message to your audience. They're a relationship management tool that can also attract sponsors and keep listeners hooked. In this episode, I speak with Eric Melchor, founder of the Innovators Can Laugh B2B Podcast Community. He tells why authenticity and personality shine through in podcasting, how to attract sponsors–and the scoop on monetization. Specifically, can you make a living off of podcast sponsors?Whether you're just starting or looking to boost your podcast's revenue, you'll find lots of knowledge bombs in this episode. *****Connect with Eric: https://www.linkedin.com/in/ericmelchor/*****Please leave a review (it helps me out a ton!) on your favorite platform or here: https://tinyurl.com/yc44yxx9Join 1500 other copywriting and marketing peeps...Sign up for my Conversion Copywriting newsletter for weekly "ah ha!" moments: https://thecopyworx.com/newsletter/
Regardless of how you feel about sales, if you're in business you're selling, says Chad Lauer, president of Lauer Media Company and host of the Lauer Power Podcast. In this episode Chad shares invaluable tips for those who shy away from traditional selling. He offers practical advice on finding comfortable pitching methods, from casual lunches to LinkedIn networking. He tells the power of consistent outreach and structured processes in transforming the way introverts and sales-averse individuals approach and succeed in the world of sales. *****Connect with Chad on LinkedIn: https://www.linkedin.com/in/chad-lauer-82b4a538/And check out his podcast, the Lauer Power Podcast *****TIME STAMPSSeeing the world differently after overcoming challenges (00:05:47) Chad's journey into sales (00:11:15) Chad's entrepreneurial spirit and transition into sales as a deliberate career choice.Sales as a service and its benefits (00:15:04) Outbound Sales System (00:16:08) Effective Outreach Strategies (00:18:09) Persistence in Sales (00:22:16) Impact of Timing in Sales (00:26:42) Building a Strong Sales Process (00:30:39) ****Please leave a review: https://tinyurl.com/yc44yxx9Join 1500 other copywriting and marketing peeps...Sign up for my Conversion Copywriting newsletter for weekly "ah ha!" moments: https://thecopyworx.com/newsletter/
How can you get quality leads and business from LinkedIn? Hint: It's nothing to do with your number of followers. In this episode I speak with Alex Boyd, founder of RevenueZen. He shares his personal journey of transforming LinkedIn into a business journal and how it propelled him to attract valuable clients. From crafting compelling narratives to finding the perfect balance between authenticity and promotion, he digs into the art and science behind converting with LinkedIn posts. You'll find actionable advice and real-world insights to help kick start your LinkedIn strategy.Follow Alex on LinkedIn: linkedin.com/in/alexcboyd *****Join 1500 other copywriting and marketing peeps...Sign up for my Conversion Copywriting newsletter for weekly "ah ha!" moments: https://thecopyworx.com/newsletter/*****Time StampsRealizing the potential of LinkedIn (00:02:28)Finding the right balance on LinkedIn (00:05:54)The importance of personalization in connection requests (00:08:11)The significance of CEOs showing up on LinkedIn (00:12:47)The algorithm and engagement (00:16:15)Lack of engagement and content performance (00:17:54)The changing dynamics of post engagement (00:18:57)The Story is More Important than the Words (00:24:04)The Intellectual and Spiritual Work of Figuring Out Why People Should Care (00:25:03)The Need for Patience and Message Market Fit (00:25:13)
Whether you're starting new or bouncing back from time away, marketing yourself consistently is crucial for steady work. In this episode, I speak with Diana Kelly Levey, CEO of DKL Content Services, Inc. I worked with Diana years ago when she was an editor at Prevention and Muscle & Fitness magazine. She tells how she maintains a six-figure salary working an average of only 15 hours a week, how she stays top-of-mind with editors, clients, and prospects and the tools she couldn't do without. Tune in for all the inside scoop.This episode is sponsored by: LeadFeeder*****Join 1500 other copywriting and marketing peeps...Sign up for my Conversion Copywriting newsletter for weekly "ah ha!" moments: https://thecopyworx.com/newsletter/******Connect with Diana here:https://www.linkedin.com/in/dianakellylevey/https://www.instagram.com/dianakellyleveyfreelance/https://twitter.com/dianakelly
AI remains one of the hottest topics among marketers and copywriters–and for good reason. In this episode, I speak with Mark Savant, Founder Mark Savant Media & Podcast Services and host of After Hours Entrepreneur podcast. He describes his journey into AI and its application in podcasting and copywriting. Mark shares how AI helped him save a ton of time and eventually start his own podcast production agency. And he touches on the potential pitfalls and misuse of AI. Join the discussion.You can find and follow Mark here:WEBSITE: https://www.marksavantmedia.com/PODCAST: http://www.afterhoursentrepreneur.com/PUBLIC EMAIL: contact@marksavantmedia.comhttps://afterhoursentrepreneurmastermind.com/https://www.instagram.com/marksavantmedia/https://www.linkedin.com/in/mark-savant-ba777145/https://twitter.com/marksavantmediahttps://www.youtube.com/channel/UC2ePGMF5jsWze1sc0Gftf4wCompany URLhttps://Www.marksavantmedia.com*****Join 1500 other copywriting and marketing peeps...Sign up for my Conversion Copywriting newsletter for weekly "ah ha!" moments: https://thecopyworx.com/newsletter/*****Check out our Sponser, LeadFeeder HERE.*****Time stamps: The power of podcasting and content creation with AI (00:07:59)The importance of using AI in content creation (00:11:11)The need for consistency in online presence (00:12:55).Choosing the right social media platforms (00:14:13)Custom GPT and its application in business (00:27:02)
Website visitors don't read. They skim. In fact, only 16% read word-by-word. Nearly 80% scan, looking for the information they need. This scanning behavior typically follows two distinct patterns: the F and the Z. Intrigued? Tune into this episode where I dive deep into how you can craft your copy to resonate with these unique reading patterns. Discover strategies to help your visitors find exactly what they're looking for, both quickly and effortlessly. Check out the YouTube version for helpful images: https://youtu.be/o1ZcSCgdL5M*****Join 1500 other copywriting and marketing peeps...Sign up for my Conversion Copywriting newsletter for weekly "ah ha!" moments that move the needle: https://thecopyworx.com/newsletter/*****Time Stamps:Eye Tracking and Reading Patterns (00:00:01) F Pattern Design Examples (00:02:28) Z Pattern Design Examples (00:03:45) Eye tracking studies and scannable text (00:09:46) Improving copy conversions (00:09:46)
What makes a newsletter popular and engaging? And how do you craft persuasive copy that stands out without being sleazy? In this episode, Adriana Tica, strategist, writer, trend forecaster and entrepreneur, explores these topics and more. She also divulges the significance of creating a mailing list and why it's an invaluable asset in the social media realm.Find Adriana on LinkedInSign up for her newsletter: https://www.adrianatica.com/newsletter/Catch up with her on X / Twitter: https://twitter.com/adriana_tica *****Join 1500 other copywriting and marketing peeps...Sign up for my Conversion Copywriting newsletter for weekly "ah ha!" moments: https://thecopyworx.com/newsletter/*****Check out our sponser, LeadFeeder HERE.
Creating a thriving online community on LinkedIn takes more than announcing your company's latest award or posting a link to your blog. A lot more. You need a strategy and a plan. In this podcast episode with Michael Scott Overholt, PhD, he unpacks his best secrets for crafting compelling messages, shares tips on posting effectively, and includes his LinkedIn planning practice. Find Michael on LinkedIn: https://www.linkedin.com/in/michael-scott-overholt-phd/Visit his website at: https://www.anabasisllc.com/*****Join 1500 other copywriting and marketing peeps...Sign up for my Conversion Copywriting newsletter for weekly "ah ha!" moments: https://thecopyworx.com/newsletter/*****Show notes: Building a Community on LinkedIn (00:01:17)Building Relationships on LinkedIn (00:08:54)Creating Communities on LinkedIn (00:10:01)Posting Personal Content on Sundays (00:14:49)The Networking Side of LinkedIn (00:16:52)Building Relationships with Competitors (00:17:51)The Importance of Personality in Content (00:19:24)The three legs of the LinkedIn stool (00:28:00)Being organized and using systems (00:30:33)A reminder is given to the listeners to leave a review if they enjoyed the episode and it is mentioned that leaving a review helps the show.
Burnout doesn't play favorites—it can sneak up on anyone, from the corner office to the creative studio. This episode features Laura Nguyen, a once tireless professional who found herself clocking 75-hour weeks, only to end up with a prescription for rest from her doctor. It was the jolt she needed to reevaluate everything. Join us as Laura spills the details on how she turned a health scare into a recipe for balance. She's not just bouncing back. She's on a mission to pass on her hard-won wisdom, helping others to ease their workloads and embrace the joy of living. Listen in to hear her transformative tale and the life-changing strategies you can use, too. Tune in and learn how to swap the endless hustle for a life that's truly fulfilling.*********Join 1,500 other copywriting and marketing peeps!Sign up for my Conversion Copywriting newsletter for weekly "ah ha!" moments: https://thecopyworx.com/newsletter/********Follow Laura on LinkedIn: https://www.linkedin.com/in/lauran546/Laura's company: https://lauranguyen.co
Demographics tell only part of the story when you're writing for your target audience. Income, marital status, place of residence, etc. create a broad picture of your audience. But it's not fine-tuned enough to truly speak to your ideal customer. Understanding your customer's values, beliefs, interests, and lifestyle allows you to craft personalized content that doesn't just speak to them — it speaks about them. Here's how to use psychographics to get a much clearer picture of who you're speaking to so they know you 'get' them.Note: I gave an outdated email address at the end of this episode. The correct address is Linda@TheCopyWorx.com****Time stamps:Psychographics vs. Demographics (00:00:01) Crafting Personalized Content (00:02:16) Addressing Pain Points (00:03:34) The importance of understanding customers' interests and lifestyle (00:09:33) Incorporating psychographic characteristics into marketing (00:10:36) Using emotional intelligence to gauge customers' openness (00:11:51) ********Join 1,500 other copywriting and marketing peeps!Sign up for my Conversion Copywriting newsletter for weekly "ah ha!" moments: https://thecopyworx.com/newsletter/
Frameworks make the marketing game work, according to Tas Bober, founder of Delphinium Solutions. And she proves it with her strategies for using frameworks in both her business and personal life. She also shares tips on marketing efficiency, AI, landing pages, copywriting, and the importance of organic LinkedIn growth. Tune in to hear all the great value…Follow Tas on LinkedIn: https://www.linkedin.com/in/tasbober/Check out her company website: https://delphiniumsolutions.com/****TIMESTAMPS:Evolution of website framework [00:08:52]Creating a system for sourcing people [00:09:40].Using Google Sheets for flexibility and accessibility [00:11:17]The importance of human intervention in using AI [00:17:03]The limitations of AI in copywriting [00:18:21]The value of providing upfront value in marketing [00:24:27]The importance of trust and sharing information [00:25:31]Quick conversion wins on landing pages [00:26:22]The significance of delivering what users want [00:30:11]*************Join 1,500 other copywriting and marketing peeps!Sign up for my Conversion Copywriting newsletter for weekly "ah ha!" moments: https://thecopyworx.com/newsletter/
In this episode, I'm a guest on the B2B Power Hour podcast hosted by Morgan Smith. I break down what makes great content and copy. I also talk about the difference between copy and content, a question I get often. I break down my favorite frameworks for creating social content and touch on the psychological drivers of great copy. Oh, and there's also a PRO tip about creating buttons that convert.You can find Morgan's podcast here: https://b2bpowerhour.com/podcast/Follow him on LinkedIn: https://www.linkedin.com/in/morganjsmith/Join 1,500 other copywriting and marketing peeps...Sign up for my Conversion Copywriting newsletter for weekly "ah ha!" moments: https://thecopyworx.com/newsletter/The difference between copy and content [00:01:17]Linda explains the distinction between copy and content, emphasizing that copy is intended to inspire action, while content is meant to entertain or inform.Blurred line between copy and content on LinkedIn [00:02:17]The conversation explores the overlap between copy and content on LinkedIn, discussing how posts on the platform can include both elements.Creating engaging content on LinkedIn [00:07:37]Linda shares the key ingredients of a good LinkedIn post, highlighting the importance of a captivating headline and opening sentence to grab readers' attention.The importance of sentence variation [00:08:36]Linda discusses the importance of breaking up copy with shorter sentences and varying sentence length for better engagement.Creating attention-grabbing headlines [00:09:46]Linda shares tips for writing headlines that grab people's attention, including using controversial statements or surprising facts.Appropriate calls to action on content [00:15:07]The discussion revolves around the appropriateness of different calls to action on content, such as asking for engagement, following, or signing up for a newsletter.The value proposition and customer understanding [00:18:35]Discussion on the importance of having a solid value proposition and understanding customers' needs and challenges.Using data and tracking results [00:20:21]The importance of using data to inform content strategy and tracking the performance of marketing efforts.Copywriting based on reader's level of awareness [00:22:36]Explanation of how conversion copywriting takes into account the reader's level of awareness and tailors the messaging accordingly.The different levels of attention [00:24:40]Explains how to capture attention with headlines and guide readers through different levels of decision making.Mapping copy to buying journey [00:25:38]Discusses how to balance different levels of awareness and create copy that resonates with pain aware and product aware users.Problem agitation and solution framework [00:31:45]Introduces the problem agitation and solution framework as a preferred method for building sales pages and engaging readers.The AIDA Framework [00:32:40]Linda discusses the AIDA framework (Attention, Interest, Desire, Action) and its effectiveness in creating engaging LinkedIn posts.Creating Effective Calls to Action [00:33:20]Linda and the host discuss the best types of calls to action on a sales page, including direct language and verbs that evoke curiosity or value.The Importance of Not Being Boring [00:40:13]Linda emphasizes the importance of writing conversationally, incorporating personal stories, and using humor to make content and copy more interesting and engaging.The importance of a killer headline...
In this episode, I speak with Kevin Rapp, founder and Chief Creative Officer, Kevin Rapp Consulting. He tells how he went from motion designer to leading a video team at a hot startup. We chat about everything from why shorter YouTube videos are winning to the real deal about using video in B2B. We'll also get into how the journey with a brand isn't a straight line anymore—it's more like a treasure map with multiple touchpoints. Listen in...Connect with Kevin:Company URL: https://kevin-rapp.comLinkedIn: https://www.linkedin.com/in/kevin-rapp-consulting/ Misconceptions about the creative profession [00:01:16] Discussion on the biggest misconceptions people have about the creative profession.Defining creative and its role [00:03:03] Exploration of how creative is defined and its role in conveying intangible concepts through various mediums.Kevin's journey in the creative field [00:05:13] Kevin's background in video production and his transition to working with tech companies and startups in branding and strategy.The limitations and constraints that inspire creativity [00:10:07] The speakers discuss how limitations and constraints in a marketing objective inspire creativity and push the brand forward.The changing landscape of video marketing [00:11:54] Kevin talks about how video marketing has drastically changed over the years, from laying off broadcast commercials to beta tape to the fragmented user journey of today.Creating a modular and holistic content experience [00:13:38] We discuss the shift from focusing on one hero piece of content to conveying the brand story in smaller, bite-sized chunks across various platforms and formats.The distinction between theory and practice [00:18:15] Discussion on the difference between blanket advice and practical steps in implementing advice.The importance of video in shaping a brand [00:21:14] Exploration of how video is becoming a dominant form of communication and its role in defining a brand's identity.The effectiveness and purpose of videos on websites [00:25:54] Debate on whether videos on websites should be integral to the user experience or used as a mere tactic.The importance of concise and focused video content [00:28:15] We chat about the common problem of trying to include too much messaging in one video. Kevin recommends being tight and concise with video content.Creating a systemized and modular set of video content [00:29:45] Kevin suggests investing in a systemized and modular set of content, breaking down longer videos into smaller components to create different videos for different stages of the sales and marketing funnel.Avoiding decision fatigue with video calls to action [00:30:41] We discuss the negative impact of including too many calls to action in a video, leading to decision fatigue and inaction from viewers.**********Join 1,500 other copywriting and marketing peeps...Sign up for my Conversion Copywriting newsletter for weekly "ah ha!" moments: https://thecopyworx.com/newsletter/
I spoke on a live audio event panel recently on creating a personal brand on LinkedIn. I provided tips on how to weave an authentic story on LinkedIn without over-sharing or being unprofessional, how to find your value proposition, how to tailor your LinkedIn posts to cover more than one objective... and lots more. Check it out...TIME STAMPS: Creating a Brand Voice on LinkedIn [00:00:02] Tips on defining brand pillars, consistency, and audience awareness to create a personal brand on LinkedIn.Weaving an Authentic Narrative on LinkedIn [00:02:23] Guidance on sharing personal experiences, highlighting growth, setting professional boundaries, and showcasing expertise on LinkedIn.Tailoring LinkedIn Posts for Multiple Objectives [00:06:09] Strategies for planning content that serves networking, thought leadership, and job searching objectives, using hashtags, and experimenting with different formats.Creating an authentic narrative on LinkedIn [00:11:58] Tips on linking personal stories to professional outcomes and showcasing challenges overcome.Tailoring LinkedIn posts for multiple objectives [00:11:58] Using content buckets to ensure posts serve more than one objective.Improving your LinkedIn profile [00:11:58] Identifying areas for improvement by focusing on clarity, consistency, and compelling value.*************************Join 1,500 other copywriting and marketing peeps...Sign up for my Conversion Copywriting newsletter for weekly "ah ha!" moments: https://thecopyworx.com/newsletter/
Defining demand generation has always been a challenge, says Janelle Amos, Founder and Chief Strategist at Elevate Growth. In this episode, Janelle talks about how this realization helped her shift her business focus to better help her clients. She stresses the importance of clear messaging and communication to land long term clients. Connect with Janelle here:LinkedIn: https://www.linkedin.com/in/janelleamos/******Join 1500 other copywriting and marketing peeps...Sign up for my Conversion Copywriting newsletter for weekly "ah ha!" moments: https://thecopyworx.com/newsletter/
Thinking like a marketer can be detrimental to engagement, says Scott Murray, content marketer, communication craftsman and Sparketing coach. Scott suggests marketers should think less like marketers and more like consumers when creating content. In this episode, he explains that every aspect of what we do communicates a message to consumers, and their brains quickly interpret these messages. He advocates for a focus on value-driven, human-centered marketing that resonates with the audience's needs. Scott also highlights the significance of changing terminology to foster a more conversational approach and avoid alienating potential customers. Let's get into it...Connect with Scott here:ScottMurrayOnline.comLinkedIn: https://www.linkedin.com/in/scmurray/Buy "The Most Amazing Marketing Book Ever" HERE******Join 1500 other copywriting and marketing peeps...Sign up for my Conversion Copywriting newsletter for weekly "ah ha!" moments: https://thecopyworx.com/newsletter/
Should we, as copywriters, use AI -- Or are we sabotaging our own efforts? In my guest appearance on Sam Dunning's podcast, The Business Growth Show, we dive deep into this topic. What are the pros and cons of using AI? When should we NOT use it for creating copy? And what are the best ways to use it for research? I answer these and other AI focused questions with Sam... give it a listen!Sam's podcast link: https://www.businessgrowth.marketing/ai-for-copywriting-hell-yes-or-not-on-my-dying-grave ******Join 1500 other copywriting and marketing peeps...Sign up for my Conversion Copywriting newsletter for weekly "ah ha!" moments: https://thecopyworx.com/newsletter/
Why so serious? B2B businesses often shy away from using humor. But research shows making people laugh and smile creates trust and engagement. So why not use it? Learn from HumorPoint.com's CEO, Robert Quick Bostick, how to incorporate jokes, puns, and cartoons to build trust, elevate presentations and sales.******Company URL: https://www.humorpoint.comThe Perfect Cartoon: http://www.perfectcartoon.com/?lang=en&db=production&q=copywriting Connect with Robert on LinkedIn: https://www.linkedin.com/in/robertquickbostick/*****Join 1500 other copywriting and marketing peeps...Sign up for my Conversion Copywriting newsletter for weekly "ah ha!" moments: https://thecopyworx.com/newsletter/
Today we talk to conversion copywriter Haley Burns and explore how to implement creativity to improve website traffic and engagement. Connect with Haley:WebsiteLinkedInFacebookKey Takeaways from this episode:1. It's important to embed keywords into creative, engaging language and content.Surfer SEO and Jasper can serve as beneficial tools to generate new ideas.Continually optimize website content from both an SEO and copywriting perspective.2. Haley emphasized unique and refined writing for an authentic brand voice.Draw inspiration from reading fiction. (B also mentioned a nonfiction book to improve storytelling Stories that Stick.)Engage with diverse people and note their unique phrases.Take breaks from social media.3. Is there a specified formula or objective in copywriting for high-quality content?Haley: Sharing something new that resonates with the target audience suffices.B defined high-quality content as helpful.Crystal believes sharing a fresh and genuine perspective = high quality.For e-commerce, compelling content can contain word graphics and images.Haley: intention and honesty as crucial elements to high-quality content.4. Conversion copywriting addresses objections to sales success.Mastering conversion copywriting can lead to more effective persuasion techniques and stronger arguments in content.Addressing potential client objections in content reassureslients about the value of products or services.5. The essential mindset for creativity:Develop a curious mindset. Practice self-care by distancing from work.Nurture your creativity!If you're looking for a unique, handcrafted way to spruce up your home or office, then Collage and Wood is the perfect place for you! We offer a range of beautiful wooden signs that are perfect for any occasion. Our talented team of artists will work with you to create a sign that perfectly suits your needs. So why wait? Visit Collage and Wood today!Support the showApply to be our podcast guest!
In this episode, Lauren interviews Kori Whitby, a conversion copywriter and messaging strategist. They discuss Kori's entrepreneurial journey and her work in the field of copywriting. Kori shares how she discovered her passion for copywriting and her thoughts on the different categories of copywriters. They also delve into the balance between creative copy and effective calls to action, the use of AI in copywriting, and the importance of human connection and authenticity in digital marketing. Kori also provides advice for DIY copywriting and choosing a copywriter. Check her out online: www.bykoriwhitby.comFollow her on IG: www.instagram.com/bykoriwhitbyGet on the waitlist for her template shop: https://view.flodesk.com/pages/64b6cc54cd56042d78f06a62Follow us on Instagram: @brandgoodtime @shesbusyafCheck out our services: www.brandgoodtime.comConnect with Lauren on LinkedIn: www.linkedin.com/in/laurenloreto
In this special bonus episode of the Being Freelance podcast we take a selection of the regular Live Q&As that we host in the Being Freelance Community and let you soak up the wisdom once more.You can catch full video replays of all of our Live Q&As in the Being Freelance Community.In this episode, we've got:- Freelance content marketing and SEO strategist Beth Gladstone- Tom Garfield who creates websites alongside his wife Ellie, as ‘Brand New Notebook'- Conversion copywriter Prerna Malik of Content BistroFind a full transcript and links at the website.Questions that are answered1. HOW DO YOU GET TO WORK WITH SUCH HIGH PROFILE CLIENTS?2. HOW MUCH SHOULD I BE SPENDING ON A WEBSITE?3. ARE REGULAR BLOGS STILL WORTH DOING?4. HOW WOULD YOU LAUNCH AND SELL AN ONLINE COURSE WITHOUT AN EMAIL LIST?5. SHOULD I PUT MY FREELANCE PRICES ON MY WEBSITE?6. HOW DO YOU SPEND REGULAR TIME ON YOUR OWN MARKETING WHILST ALSO DOING EVERYTHING ELSE?7. SEO WISE, HOW DO WE KNOW WHAT PEOPLE ARE SEARCHING FOR WHEN IT COMES TO OUR FREELANCE SERVICES?8. WHAT MAKES A GREAT SALES PAGE?9. IS EMAIL MARKETING WORTH DOING IF YOU'RE NOT A GOOD WRITER?10. ANY TIPS FOR HIRING OTHERS?11. ANY TIPS ON COMING UP WITH CONTENT IDEAS?12. WHAT IS A BACKLINK? SHOULD WE BE TRYING TO GET THEM?Join the Being Freelance Community and catch full video replays of these and many more Q&As!
In this episode of SaaS Marketing Superstars podcast, Eden Bidani teaches how she uses Conversion Copywriter to help B2B SaaS companies to increase conversions, acquire more customers and grow revenue with clearer messaging. Episode Highlights - Her ideal clients and how she helps them with their messaging (0:44) - How SaaS companies can clarify their messaging when communicating with their customers (3:55) - Getting access to key stakeholders of companies and their customers to get their view of the product (7:29) - How to make sure that companies positioning statement and strategic narrative are used in the right places (10:25) - Shortening sales cycles with video testimonials (14:29) - The two key elements companies must focus on to excel in their messaging and communication (17:17) - How she has unlocked LinkedIn to grow her business (21:07) - Her system for publishing content consistently (23:41) - Favorite books, apps and business leaders (27:55) Check out the show notes and get links to all the resources mentioned in this episode here: https://aaronzakowski.com/podcast-conversion-copywriting-eden-bidani
In today's episode of the podcast, launch copywriter Dani Paige joins me to demystify conversion copywriting for service-based business owners and course creators. Whether you're launching a new service or you're refining an existing offer, the copy you use on your sales pages is directly tied to how that offer will perform. But what should […] The post Episode 270: Demystifying Conversion Copywriting with Dani Paige appeared first on b is for bonnie design | brand design, strategy & education for creative entrepreneurs.
Watch the episode on PCA Overdrive: https://www.pcaoverdrive.org/contractor-evolution/videos/increase-your-influence-with-conversion-copywriting PCA Overdrive is free for members. Not a member? Download the app on the Apple Store or Google Play and enjoy a 7 day free trial! Become a member: https://www.pcapainted.org/membership-resources/ To apply for a Breakthrough Academy Business Assessment click here: https://trybta.com/YTEP112 Check Out Ami's Language Building Blocks Template: https://trybta.com/DLEP112 To connect with Ami message him on LinkedIn: https://www.linkedin.com/in/apsanyal/ Learning to write persuasively is a massively underrated skill and not something we've spent enough time on this podcast. See, there is a scientific process to crafting messages that truly compel someone to: - apply to your job posting, - to fill out the inquiry form on your website, - to subscribe to your newsletter - to award you the contract and not your competitor The list goes on. Whether you hoping to transact in dollars or just in information, there are certain spots in your business where the exact words on the page really matter. The technical term for what I'm talking about is conversion copywriting, and the concept is simple: construct sentences in such a way that makes the reader feel seen and understood and want to interact with you more. Another way to think of this is “Salesmanship In Print.” Ami Sanyal is a marketing strategist, the CEO of The Uncommoners Club (his agency), and our conversion copywriter here at Breakthrough Academy. I've worked firsthand with him over the past year, and honestly can say he's the most talented person at his craft that I've ever met. Long story short, if you want to learn how to write job postings that give you an inbox full of resumes, how to write follow-up emails that get excited responses, or website CTAs which get you leads, learning the basics of conversion copy is probably a good idea. The good news? Mastering this craft is easier and more formulaic than you might think. Subscribe to Breakthrough Academy to never miss a video! http://bit.ly/youtubebta Interested in working with us? Let's chat: https://trybta.com/welcome
To learn more about Breakthrough Academy, click here: https://trybta.com/PCEP112 Check Out Ami's Language Building Blocks Template, Click Here To connect with Ami message him on LinkedIn: https://www.linkedin.com/in/apsanyal/ Learning to write persuasively is a massively underrated skill and not something we've spent enough time on this podcast. See, there is a scientific process to crafting messages that truly compel someone to: apply to your job posting, to fill out the inquiry form on your website, to subscribe to your newsletter to award you the contract and not your competitor The list goes on. Whether you hoping to transact in dollars or just in information, there are certain spots in your business where the exact words on the page really matter. The technical term for what I'm talking about is conversion copywriting, and the concept is simple: construct sentences in such a way that makes the reader feel seen and understood and want to interact with you more. Another way to think of this is “Salesmanship In Print.” Ami Sanyal is a marketing strategist, the CEO of The Uncommoners Club (his agency), and our conversion copywriter here at Breakthrough Academy. I've worked firsthand with him over the past year, and honestly can say he's the most talented person at his craft that I've ever met. Long story short, if you want to learn how to write job postings that give you an inbox full of resumes, how to write follow-up emails that get excited responses, or website CTAs which get you leads, learning the basics of conversion copy is probably a good idea. The good news? Mastering this craft is easier and more formulaic than you might think.See omnystudio.com/listener for privacy information.
To learn more about Breakthrough Academy, Click Here Check Out Ami's Language Building Blocks Template, Click Here To connect with Ami message him on LinkedIn: https://www.linkedin.com/in/apsanyal/ Learning to write persuasively is a massively underrated skill and not something we've spent enough time on this podcast. See, there is a scientific process to crafting messages that truly compel someone to: apply to your job posting, to fill out the inquiry form on your website, to subscribe to your newsletter to award you the contract and not your competitor The list goes on. Whether you hoping to transact in dollars or just in information, there are certain spots in your business where the exact words on the page really matter. The technical term for what I'm talking about is conversion copywriting, and the concept is simple: construct sentences in such a way that makes the reader feel seen and understood and want to interact with you more. Another way to think of this is “Salesmanship In Print.” Ami Sanyal is a marketing strategist, the CEO of The Uncommoners Club (his agency), and our conversion copywriter here at Breakthrough Academy. I've worked firsthand with him over the past year, and honestly can say he's the most talented person at his craft that I've ever met. Long story short, if you want to learn how to write job postings that give you an inbox full of resumes, how to write follow-up emails that get excited responses, or website CTAs which get you leads, learning the basics of conversion copy is probably a good idea. The good news? Mastering this craft is easier and more formulaic than you might think.See omnystudio.com/listener for privacy information.
This week's episode of Win The Hour, Win The Day Podcast is sponsored by Win The Hour, Win The Day's Signature Coaching Program the Winners Circle. Kris Ward who helps entrepreneurs to stop working so hard interviews, Danielle Weil. Danielle Weil Gives Us Actionable Copywriting Strategies for Immediate Results! Learn:-How to effortlessly create fresh content in a short amount of time.-Why starting your copywriting with questions can hinder your success.-Uncover ninja copywriting hacks to save you valuable time.-Discover the power of leveraging Chat GPT.And so much more that will blow your mind! Scale Your Business Scorecardhttps://bit.ly/3Iyf4AU Win The Hour, Win The Day! www.winthehourwintheday.com Podcast: Win The Hour, Win The Day Podcast Facebook: https://www.facebook.com/winthehourwintheday/LinkedIn: https://www.linkedin.com/company/win-the-hour-win-the-day-podcast You can find Danielle Weil at:Website: https://www.dwcopy.com/subjectlines/LinkedIn: https://www.linkedin.com/in/danielleweil/Facebook: https://www.facebook.com/danielle.weilInstagram: https://www.instagram.com/daniellekweil/ Win The Hour Win The Dayhttps://www.winthehourwintheday.com
If your messaging isn't clear, you may as well write in wingdings. It will have the same impact. Problem is, writing with clarity isn't easy to do. It's not just about using easy-to-understand words, although that's part of it. In this mini podcast, I provide four simple ways to ensure your copy passes the clarity test. It can mean the difference between capturing the attention of 4% of people... or 93%. Check it out.Sign up for the Conversion Copywriting newsletter: https://thecopyworx.com/newsletter/
In this podcast interview, Deanna Shimoto, CEO of GrowthMode Marketing, discusses B2B buying in a changing world. She shares insights on how to create a demand generation engine, including the two pillars of strategy and content. She also dives into the concept of cornerstone and cobblestone content and how to get content out to the right audience.Connect with Deanna here: The Demand Gen Fix Podcast: https://thedemandgenfix.buzzsprout.com/YouTube: https://www.youtube.com/@TheDemandGenFixLinkedIn https://www.linkedin.com/in/deannashimota/GrowthModeMarketing Website: www.growthmodemarketing.comWatch the complete episode on Linda's YouTube: https://www.youtube.com/watch?v=B1MG9ogWn3s&t=787s Sign up for the Conversion Copywriting newsletter: https://thecopyworx.com/newsletter/
The words that you use to convince people that what you have is what they need, is what copywriting is all about. My guest this episode is Joanna Wiebe, the founder of Copyhackers. Jo discusses her background working for Intuit as she worked herself into the world of entrepreneurship. We also talk about the role of artificial intelligence and copywriting, and her answer may surprise you about that. We also dive deep into what you should be including on your homepages and your landing pages to convert more of those clicks into clients for the show notes, transcripts, and more.
Jit es una invitada reincidente en el podcast, en esta ocasión ella nos explica qué es conversion copywriting y cómo lo puedes aplicar en tu negocio.Puedes encontrar a Jit en Instagram: https://www.instagram.com/favorcopy/00:00 Intro00:30 Quién es Jit02:17 Qué significa conversion04:35 Por qué no debes escribir diferentes a cómo hablas10:45 Cómo podemos empezar a aplicarlo11:03 La regla de UNO22:15 Attract - repel26:05 La importancia de la autenticidad29:30 Creencias sobre las ventas36:40 Los 5 stages of awareness40:20 Cómo mezclamos conversion copywritting con SEO46:05 Herramientas de Keywords para SEO52:21 Cómo hablar sobre ti y hacerlo sobre tu cliente01:00:42 Tips para pedir testimonials a los clientesPara mantenerte en contacto:
Want to transform your business with the power of copywriting? In this episode, I'm inspiring you to start thinking about your copy so that you actually turn your potential clients into paying customers and expanding your brand's voice. People need your wisdom in this chaotic world right now. As mentioned in this episode, here is the link to apply for my high touch, high value mastermind, called THE Mastermind. This is a 6 month journey with me circle 8 style! 8= momentum and we're going to infuse our intentions with so much momentum, you better get ready to soar friend. https://my.soultr.ee/widget/form/D6CDqynoysHpOuRcHbBS xoxo Andrea Arledge andreaarledge.com Follow me on Socials! TikTok: https://tiktok.com/andrea.arledge Facebook: Practical Magical Business Community: https://www.facebook.com/theandreaarledge Instagram: https://www.instagram.com/andrea_arledge Join my Attune Methos Course for only $97 right now. Learn how to gage your frequency, empty dense energy from the body and tame your nervous system through somatic release. https://www.andreaarledge.com/attuned
Howard Flint, Ghost Partner (North Fulton Business Radio, Episode 591) Howard Flint, CEO of Ghost Partner joined host John Ray on this episode of North Fulton Business Radio. He discussed why companies need clear messaging to gather leads and to close sales, how most companies are doing email marketing wrong, content which resonates with potential clients, […] The post Howard Flint, Ghost Partner appeared first on Business RadioX ®.
Today Alex learns the value of working with a conversion copywriter as guest Jo Harris shares some helpful expertise, including: How to optimize your website messaging to convert more leads How to scale your revenue through copywriting 3 funnel strategies that scale revenue without paid ads Harris is a co-owner of honeyDIGITAL agency. She writes research-driven sales copy for B2B and service-based businesses that want to increase conversion rates. She offers a course called Copyland where she teaches freelancers her process for writing copy so they can replicate it for clients or their own businesses. "The value that we feel like we bring to the table is really helping businesses who have those high ticket offers to communicate their value. Because business owners struggle with that a lot." – Jo Harris She has been in marketing for over a decade, working with an array of multi-7-figure businesses. You can also find her on LinkedIn here: linkedin.com/in/joharris01 or visit her other sites: www.honeydigital.co -- www.linkedin.com/company/honeydigital -- www.instagram.com/thevirtualmama Need a super easy website & store builder? Try Strikingly! Get Alex's book, THE PODCAST OPTION: https://amzn.to/3gOCYLj Listen to our entire library of episodes and more on the show website: PRAfterHours.com. Drop a buck in the tip jar here. Announcer: Mary McKenna. PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod (https://incompetech.com) License: CC. Sound effects. This PR After Hours Podcast episode was recorded and mixed at Green Shebeen Studios in beautiful Kansas City, Missouri. Copyright 2022, all rights reserved. No reproduction, excerpting, or other use without written permission. As an Amazon Associate, we earn a small commission on some of our Amazon links. --- Send in a voice message: https://anchor.fm/alex-greenwood1/message
Du möchtest erfahren, wann meine Bücher rund um das Thema Online-Unternehmertum erscheinen?Dann trage dich hier ein und werde als Erster informiert: https://growandscale.de/Lass' uns connecten! Hier findest du mich bei LinkedIn: https://www.linkedin.com/in/saschaboampong/Den Podcast und den Newsletter von Tim findest du unter https://www.timgelhausen.de/ Hosted on Acast. See acast.com/privacy for more information.
Are you ready to start offering a premium service but you don't want to go the ads or funnel-building route?Many people know what copywriting is, but conversion copywriting is a premium service that not enough people are tapping into. This service can give your business a major upgrade. In this episode of Serve Scale Soar®, I sat down with Anna Powers to talk about what conversion copywriting is, why it's a premium service, and how to know if it's right for you. Even if you're not a copywriter, stick with me. We talk about a lot of things like pricing strategies, tips for handling clients, and other amazing tips for your business. Anna Powers is a Conversion Copywriter and Online Business Mentor who helps her clients get paid to write copy through her Clickworthy Copywriting Certification™. A former civil litigator, Anna now uses her background of analysis and strategy to support 7- and 8-figure business owners with their messaging and to train and certify copywriters so they can build thriving online businesses. Past clients' results include a $4.4 million launch, quadrupling email open rates, and doubling annual revenue.As a conversion copywriter, your job is to create words that sell. You're building a relationship that can then move people from one place into a more helpful place where they're going to be more likely to get the results that they want. Tune in to learn more about this service and how you can become a conversion copywriter! Find the full show notes at www.brandimowles.com/163Resources Mentioned:Check out Anna's website: https://www.saraannapowers.com/Follow Anna on Facebook: https://www.facebook.com/saraannapowersFollow Anna on Instagram: https://www.instagram.com/saraannapowersGet Anna's FREE Guide to the Business of Copywriting: https://annapowers.lpages.co/guide/Additional Resources:Ready to scale to consistent 10k months without growing a team, hiring contractors or creating a course? Then it's time for you to Scale with Simplicity®. Find out more >> https://brandimowles.com/join-serve-scale-soarFollow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650Follow Brandi on Instagram: https://www.instagram.com/brandimowlesFollow Brandi on Facebook: https://www.facebook.com/Brandiandcompany
Pensi che il copywriting persuasivo sia roba da cialtroni?Purtroppo questa è l'idea che si sono fatti in tanti.È normale d'altronde, se osservi le ads sgrammaticate e le promesse imbarazzanti dei vecchi e nuovi “guru” dell'infobusiness.In Copy Persuasivo® infatti non ci reputiamo fanatici del classico marketing a risposta diretta. Pratichiamo il Conversion Copywriting, intercettando e influenzando i potenziali clienti nel loro percorso d'acquisto.Ed è dal 2015 che abbiamo adottato questo nuovo approccio al copywriting.Andrea Lisi non fa mistero della sua formazione classica. E i fondamenti della persuasione non li ha imparati dagli americani, bensì da Aristotele e Cicerone.Infatti, è proprio da tradizione retorica greco-romana che vengono i 10 principi di stile che migliaia di ascoltatori hanno apprezzato nella puntata #188 del Podcast (ora riservata agli abbonati del Club). Oggi però torna la rubrica degli Highlights e puoi scoprirne alcuni gratis.Presta attenzione, perché valgono sia nella comunicazione per micro-imprese e liberi professionisti, sia per brand più famosi.Se quest'episodio ti piace e vuoi approfondire i suoi contenuti, puoi farlo iscrivendoti al Copy Persuasivo® Club.Si tratta della membership più avanzata sul copywriting che puoi trovare in Italia. Dentro ci sono già oltre 200 ore di formazione aggiornate ogni mese, lezioni UNICHE sulla scrittura persuasiva, guide che ti aiutano a realizzare il tuo piano marketing SfornaClienti nei minimi dettagli e le serie speciali sui grandi maestri del passato (come Halbert, Ogilvy, Collier e Schwartz).Tutto in italiano.In più, l'abbonamento è l'unico modo per accedere alla consulenza strategica e alle revisioni del tuo copy da parte di Andrea Lisi.Ad agosto le iscrizioni sono ormai al completo, ma se vuoi avere una chance di entrare nei prossimi mesi informati ora.Clicca qui per saperne di più: https://club.copypersuasivo.comEcco un'anteprima della puntata di oggi:[1:17] Come il linguaggio persuasivo ti aiuta a rafforzare la tua presenza sul mercato. E perché molti imprenditori si sentono “bloccati” quando scrivono copy.[4:43] La minaccia “nascosta” che cospira contro il tuo messaggio di vendita. Più, la testimonianza di chi ci è passato…pagando i suoi errori con gli interessi.[6:13] Ogilvy, Collier, Halbert: il metodo “rivoluzionario” che applicavano in comune per rispondere ai bisogni dei clienti. Anche se in epoche diverse…[7:39] Se non possiedi queste basi, il tuo copy non funzionerà MAI. (Garantito al 110%.) Per fortuna hai un rimedio a portata di mano…[9:31] Rendi il tuo copy più chiaro e diretto: 3 semplici consigli per “trafiggere” la mente del tuo pubblico.[12:10] Come sbarazzarti degli errori di ortografia che “macchiano” i tuoi testi di vendita. E se hai bisogno di una mano, ecco cosa puoi fare. [14:49] Vendere in forma scritta o di persona? - Il dilemma. Perché, come e quando integrare le due strategie.►► Vuoi delegare il tuo marketing a dei professionisti con anni di esperienza comprovata? (Salvando tempo, soldi e salute mentale…)Affidati al nostro Reparto Marketing Persuasivo:https://marketingpersuasivo.com/►►Vuoi diventare un professionista della scrittura persuasiva, ma non sai da dove partire? Leggi GRATIS la Guida definitiva su come diventare copywriter e renderla un'attività profittevole in meno di 1 anno:https://www.copypersuasivo.com/copywriting-come-imparare/►► Se non segui la Newsletter del “Baffo” Andrea Lisi, rimedia subito. Inserisci i tuoi dati su https://www.copypersuasivo.com/newsletter (riceverai in omaggio anche i “24 Modelli Copia Incolla di Scrittura Persuasiva pronti all'uso”)
Brad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter) and guest Nikki Elbaz (Connect on LinkedIn and Twitter), talk all about converting via copy and emails. Nikki is a legendary conversion copywriter and shares her tips on where she goes for inspiration, brands that are crushing the copywriting game, copywriting changes during market changes, how she analyzes email performance today, and thoughts on AI copywriting. -----We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization. Be sure to subscribe so you never miss an episode.-----Links Referenced:Nikki ElbazBonjoroBaboon to the MoonDrizzlyAvomaFellow AppOpen AI / Dalle-----And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out!
Having great copy for your website, your sales pages, your emails and your ads is super important for getting people to buy from you … whether you're simply asking them to trade their email address for a digital download, or asking them to pull out their wallet and purchase something. The tough reality is that writing great copy that converts is a skill that can take a long time to get good at. It's all about practice, practice, practice. Fortunately, we don't have to reinvent the wheel. There are some great frameworks out there that can help you learn how to write great copy a lot faster. In this episode, I talk with Meredith Kallaher, a conversion copywriting expert. We talked about: The conversion copywriting framework that she uses and how it will make things so much easier, not just once, not just twice, but lots Why you need to make your customer the hero, not you. Shortcuts you can use to get your copy done more quickly The 3-step process that Meredith uses to create and optimise her conversion copy (spoiler alert, it involves testing) Why knowing your numbers is so important (and why you shouldn't let your Google Analytics dashboard scare you away from tracking your numbers If you're wanting better copy that converts, this podcast episode is full of tips and techniques you can use to help you get that copy. So, if you're interested, have a listen. You'll be glad you did.See omnystudio.com/listener for privacy information.
Today we have another episode of Better Done Than Perfect. Listen in as we talk with Chris Silvestri, copywriter, designer, and founder of Conversion Alchemy. You'll learn the strategies to increase conversions on landing pages and blog posts, the power of heatmaps and usability testing, resources for further CRO learning, and more.Please head over to the episode page for the detailed recap and key takeaways.Show notesConversion Alchemy — Chris's copywriting and design businessQuinn Zeda — founder of Conversion CrimesClickUp — an example of a cohesive experienceHotjar, Smartlook — tools for measuring user behaviorClickUp, Balsamiq — examples of great blog designBaymard Institute — group that has research on usability studiesCopyhackers — a popular resource for conversion copywritersMECLABS Institute — resource for understanding buying behaviorConversion Alchemy Journal — Chris's daily newsletter Follow Chris on TwitterSponsorThis show is brought to you by Userlist — the best tool for sending onboarding emails and segmenting your SaaS users. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.
How can copy work alongside design to increase SaaS website conversions? In this episode, we talk to Chris Silvestri, copywriter, designer, and founder of Conversion Alchemy. You'll learn the strategies to increase conversions on landing pages and blog posts, the power of heatmaps and usability testing, resources for further CRO learning, and more.Visit our website for the detailed episode recap with key learnings.Conversion Alchemy — Chris's copywriting and design businessQuinn Zeda — founder of Conversion CrimesClickUp — an example of a cohesive experienceHotjar, Smartlook — tools for measuring user behaviorClickUp, Balsamiq — examples of great blog designBaymard Institute — group that has research on usability studiesCopyhackers — a popular resource for conversion copywritersMECLABS Institute — resource for understanding buying behaviorConversion Alchemy Journal — Chris's daily newsletterFollow Chris on TwitterThanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning @userlist, or leave us a review on iTunes.SponsorThis show is brought to you by Userlist — the best tool for sending onboarding emails and segmenting your SaaS users. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.
In this episode originally recorded live for a virtual audience at The Future of Ecommerce, we talk with conversion copywriter Lianna Patch about how to improve your store's copywriting and maybe even add a dash of humor.TAKEAWAYS:What are some easily fixable copy mistakes (AKA copy-tunities) you'd like to see more stores address?What's the difference between conversion copy and direct response copy?What are some non-metric based ways to measure your copy's effectiveness?Where's the best place for store owners to try using humor in their copy?Show LinksPunchline Convresion CopywritingOriginal Future of Commerce episodeEcommerceTechSponsorsFree 30-day trial of Zipify OCU - To get an unadvertised gift, email help@zipify.com and ask for the "Tech Nasty Bonus".Back up your store with RewindTry Bold Product Upsell, free trialPrivy: The Fastest Way To Grow Sales With Email & SMSNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.
Can persuasion be engaging, efficient, AND ethical? It seems that everywhere you look these days, you'll find new tricks and tactics for pushing your audience towards the almighty checkout button. But one of the oldest pillars of online marketing has never stopped working - persuasive storytelling through email. On today's episode, I'm joined by Tarzan Kay, an email copywriting expert, as we talk about how to use persuasion in your marketing without compromising your ethics. --------------------------MORE EPISODE RESOURCES:Check out the full Show Notes including episode highlights, key takeaways, quotable moments, exclusive resources, and more: onlinebusinessowner.com/obs/episode-78
Conversion copywriting is often lumped into other types of copywriting, particularly direct response. In this introductory episode, I define the differences, explain Stages of Awareness and how they influence decision-making. I also give a rundown of how I pivoted from content writing to conversion copywriting. Visit The Copy Worx for more info and to contact Linda.
In this episode, I'm talking about your copy – what you need to include in it, what you CANNOT leave out, and how to make sure your copy is saying what it needs to say so that your ideal client or customer knows that your solution is for them. Listen in to learn why leading with the problem is a non-negotiable if you want converting copy – and how you can make sure you're always balancing out the ‘pain' with a whole heap of pleasure.What next? Get the lowdown and walk-through for how to create your million dollar brand story so you can incorporate it into your messaging, leverage it in your marketing and use it as a foundational aspect of your million dollar brand. Grab your free copy of our Create Your Million Dollar Brand Story workbook here. Looking for our expert help?Get in touch with us at The Copy Atelier to learn how we can help you build your million dollar brand by elevating your messaging, refining your copy and strategizing your marketing. See all the ways we can help you here.
In this episode, I'm speaking with Agency & Team Operations Coach Tatiana O'Hara all about building your team the RIGHT way. As a corporate leader turned business coach, Tatiana has helped dozens of leaders optimize and build their teams, and learn essential leadership skills that have yielded hundreds of thousands of dollars in sales growth – and today she's sharing her wisdom on all things hiring from determining who your very first hire should be, to the leadership skills you need to develop if you want to lead your team to success. Whether you're just getting started with bringing on help in your business or you've been doing it for a while, this episode will help you see how to avoid the hiring and delegating mistakes that can get in your way of building a stellar team.Connect with Tatiana:On her websiteVia her group programOn InstagramPlus, download Tatiana's free Task Matrix here What next? Get the lowdown and walk-through for how to create your million dollar brand story so you can incorporate it into your messaging, leverage it in your marketing and use it as a foundational aspect of your million dollar brand. Grab your free copy of our Create Your Million Dollar Brand Story workbook here. Looking for our expert help?Get in touch with us at The Copy Atelier to learn how we can help you build your million dollar brand by elevating your messaging, refining your copy and strategizing your marketing. See all the ways we can help you here.
Jodi Blank is a Professional Conversion Copywriter and Marketing Strategist who helps her clients master their messaging angle and increase their conversions through a formula-driven process. And while she now uses her skills in fact-finding and data analysis to support 6-, 7-, and 8- Figure business owners with done-for-you copy services and marketing strategy, Jodi's story MIGHT be similar to yours in many ways. In corporate, she mastered skills like hiring, training, and managing teams and traveled the world. She also dipped her toes in the online coaching space for a while and is certified in hypnosis and is an NLP-trained coach. So how did she become a copywriter? She was actually coming back to her roots! Jodi wanted to go to school to be an English major but didn't take that path at that time. She went through a time where she felt like she was ready for a change. She chose to get very, very silent. She did a lot of journaling and mindset work. Then, Jodi joined the Clickworthy Copywriting Certification™. Her results included becoming a junior copywriter for Anna, becoming a junior copywriter for another six-figure copywriter, and now she's a copywriter for a very large, established life coaching business. Jodi's a beautiful example of what's possible when you tap into what you're truly feeling called to and pursue it wholeheartedly. Here's how you can stay connected with Jodi: Jodi's website Connect with Anna: Anna's Website Anna's Instagram Anna's Facebook P.S.Gain the same confidence, skills, and job opportunities as Jodi did by enrolling NOW in the Clickworthy Copywriting Certification™! Click here to enroll in The Clickworthy Copywriting Certification™, and start getting paid to write copy!
In this episode, I'm speaking with Niche Coach, Gabrielle Laura, all about finding your niche. Gabrielle helps women turn their stories into thriving coaching businesses through her signature trio – niche clarity, profitable programs, and aligned sales. Gabrielle helps women all over the globe figure out their niche and find alignment in their business so she is definitely THE woman to speak to when it comes to the subject of niching down – whether it's finding your niche in the first place or pivoting into a brand new niche.Connect with Gabrielle:On Instagram: https://www.instagram.com/gabrielleelaura/On her website: https://gabriellelaura.com/On her podcast: https://podcasts.apple.com/us/podcast/the-gabrielle-laura-show/id1510005613Download her free “how to find your niche” video : https://view.flodesk.com/pages/6182f55b0b51fd1569c55013What next? Get the lowdown and walk-through for how to create your million dollar brand story so you can incorporate it into your messaging, leverage it in your marketing and use it as a foundational aspect of your million dollar brand. Grab your free copy of our Create Your Million Dollar Brand Story workbook here. Looking for our expert help?Get in touch with us at The Copy Atelier to learn how we can help you build your million dollar brand by elevating your messaging, refining your copy and strategizing your marketing. See all the ways we can help you here.
In this episode, I'm talking about the Yin and Yang of your marketing. Listen in to learn what feminine and masculine energies have to do with your marketing, why you need to make sure both energies are present and BALANCED in your marketing, and how you can easily spot if one or the other is lacking. If you're ready to look at your marketing (and your business as a whole) from a more holistic perspective then this episode is for you!What next? Get the lowdown and walk-through for how to create your million dollar brand story so you can incorporate it into your messaging, leverage it in your marketing and use it as a foundational aspect of your million dollar brand. Grab your free copy of our Create Your Million Dollar Brand Story workbook here. Looking for our expert help?Get in touch with us at The Copy Atelier to learn how we can help you build your million dollar brand by elevating your messaging, refining your copy and strategizing your marketing. See all the ways we can help you here.
In our last chat with Rishi (AKA the Shopify product page guy), we talked about why product pages are important (https://unofficialshopifypodcast.com/episodes/rishi-rawat). It was one of our most popular 2021 episodes. So I invited Rishi back. This time we dug into how to rewrite the product description so it connects with the psychology of your shopper.Rishi has been experimenting with conversion ideas for the last 13 years. He's discovered a 9 point conversion copywriting (https://www.frictionless-commerce.com/blog/conversion-copywriting-checklist/) framework.Frictionless Commerce (Rishi's company) specializes in helping Shopify sites improve product page conversions by 20% in 90 days. They A/B test to prove their ideas make you more money.PS: they are probably the only digital marketing agency that I know of who takes inspiration from a 130-year-old Sears catalog (https://drive.google.com/file/d/1DlxvIV2810lgDsw0CQLgxVyhVea6PMzE/view?usp=sharing).WANT MORE?Rishi also has a weekly buyer psychology newsletter: https://www.frictionless-commerce.com/JOINSponsorsFree 30-day trial of Zipify OCU - (To get an unadvertised gift, email help@zipify.com and ask for the "Tech Nasty Bonus".Try Bold Product Upsell, free trialSave 20% on Turbo, a blazing fast Shopify theme - Use code KURT20 at checkoutImprove your shop's search engine ranking with Venntov SEO Meta ManagerNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.
In this episode, I'm speaking with Meghan Stevenson all about how to get a six-figure book deal. Meghan helps entrepreneurs and experts write book proposals that sell to major publishers and to date, she's helped clients earn more than $3 million in advances from major publishers. Meghan has spent her entire career in traditional book publishing and since launching Meghan Stevenson Books, she has helped over 100 authors write book proposals, sell their ideas and publish books – so if there is someone who knows what it takes to land a 6-figure book deal, it's Meghan! Listen in on our conversation to learn more about how you, as an entrepreneur, can get a book deal, share your message and impact the masses.Connect with Meghan on Instagram and get Meghan's free Build-A-Book-Platform cheat sheet here!What next? Get the lowdown and walk-through for how to create your million dollar brand story so you can incorporate it into your messaging, leverage it in your marketing and use it as a foundational aspect of your million dollar brand. Grab your free copy of our Create Your Million Dollar Brand Story workbook here. Looking for our expert help?Get in touch with us at The Copy Atelier to learn how we can help you build your million dollar brand by elevating your messaging, refining your copy and strategizing your marketing. See all the ways we can help you here.
In today's episode, I'm talking about why you need to be tapping into your buyer's journey in your sales copy. Listen in to learn what your buyer's journey is, why it matters so much and how you can make sure your sales copy is designed to move your buyer (aka your ideal client) along their journey to the point where they say “YES”. Plus, listen in to hear me give you a breakdown of how you can make sure your sales page is tapping into this journey and is designed to convert. What next?Join The Copy Atelier school:Available for instant access now, Secrets of a 5-figure Sales Page is my 90-minute pre-recorded copywriting workshop where you'll learn some of the key conversion copywriting techniques and strategies behind writing sales pages that sell – so you can improve your sales page conversion rates and see better results in your next launch.Learn more here.Looking for our expert help?Get in touch with us at The Copy Atelier to learn how we can help you build your million dollar brand by elevating your messaging, refining your copy and strategizing your marketing. See all the ways we can help you here.
In today's episode, I'm sharing 4 brand building lessons from that 1996 classic movie "Jerry Maguire". Listen in to learn the importance of having people believe in what you're trying to do (whether you've done it already or not), and why being unafraid to disrupt the status quo is THE step you need to be taking with your messaging and marketing (and business in general) in order to build your million dollar brand and achieve your biggest goals. What next? Get the lowdown and walk-through for how to create your million dollar brand story so you can incorporate it into your messaging, leverage it in your marketing and use it as a foundational aspect of your million dollar brand. Grab your free copy of our Create Your Million Dollar Brand Story workbook here. Looking for our expert help?Get in touch with us at The Copy Atelier to learn how we can help you build your million dollar brand by elevating your messaging, refining your copy and strategizing your marketing. See all the ways we can help you here.
In today's episode, I'm speaking with Virtual COO and Systems Expert, Rachael Mueller, about the systems every entrepreneur needs in their business. Rachael is THE gal to speak to when it comes to setting up your systems to scale, and as someone who helps her clients banish overwhelm, fuel their productivity and streamline their businesses, in this episode she drops so much wisdom related to the kind of systems you need when building your million dollar brand™ .Connect with Rachael on Instagram – https://www.instagram.com/hey.rachaelAnd on her blog – https://www.heyrachael.comWhat next?Grab your free copy of our Create Your Million Dollar Brand Story workbook here!
How do you hold the attention of your audience when they read your content? How do you convince them to take positive action, subscribe to your newsletter, book an initial consultation or buy your product? Our answer is through the power of conversion copywriting! Conversion copywriting is a form of copywriting that is geared towards optimising your online conversions through a persuasive and compelling argument – and it's all about getting your audiences to say YES. To learn more, listen to Chris in this podcast episode where he discuss what conversion copywriting is and how to harness its power to earn great results.
In today's episode, I'm talking about creating your sustainable marketing strategy and why it's so necessary. If you're feeling lost or overwhelmed by your current marketing strategy, and unsure what you should actually be focusing on to see results in your business, then this episode is for you. Listen in to learn why focusing on a marketing strategy that is effective, sustainable and fully aligned with your goals is the way forward – and how it can help you see better results from your marketing efforts in the process. What next? Get the lowdown and walk-through for how to create your million dollar brand story so you can incorporate it into your messaging, leverage it in your marketing and use it as a foundational aspect of your million dollar brand. Grab your free copy of our Create Your Million Dollar Brand Story workbook here. Looking for our expert help?Get in touch with us at The Copy Atelier to learn how we can help you build your million dollar brand by elevating your messaging, refining your copy and strategizing your marketing. See all the ways we can help you here.
In today's episode, I'm talking about how to turn the features of your offer, product or solution into tangible benefits for your clients and customers. Listen in to learn why this is such a vital aspect of your copy, messaging and marketing, and get an easy explanation of why you always need to be bringing things back around to what your offers actually mean for your ideal clients and customers.What next? Get the lowdown and walk-through for how to create your million dollar brand story so you can incorporate it into your messaging, leverage it in your marketing and use it as a foundational aspect of your million dollar brand. Grab your free copy of our Create Your Million Dollar Brand Story workbook here. Looking for our expert help?Get in touch with us at The Copy Atelier to learn how we can help you build your million dollar brand by elevating your messaging, refining your copy and strategizing your marketing. Send us an inquiry form here.
In this podcast interview, I talk with Linda Melone, who is a B2B conversion copywriter and the founder of The Copy Worx. Linda breaks down her process: 1. Research. This is the biggest part of preparing to write. From websites to customer reviews. This also includes interviewing people to dig in order to get to the root. 2. Writing & Editing. More like assembly because there are blocks of all these different pieces of research and she starts plugging them in and putting them together. 3. Testing & Validation. Put it out there to see how people respond. The whole idea is to get a measurable result. Linda also mentioned in the interview a noticeable issue that she sees with websites which is that people don't know their own value, like value proposition. What is it that separates you from everybody else? ==== If you enjoyed this podcast, leave a 5-star rating on Apple Podcasts! :) Send me a direct message on LinkedIn! linkedin.com/in/jesus-mcdonald
Meredith Kallaher helps small business owners expand reach and explode sales with conversion copywriting and digital ad strategies she is based in Miami, Florida. Get Donald Miller's tool here You'll Learn: How to create your brand story first Why a brand story matters How to define the problem How to get the empathy piece better How to define a transformation statement
Meredith Kallaher helps small business owners expand reach and explode sales with conversion copywriting and digital ad strategies she is based in Miami, Florida. Get Donald Miller's tool here You'll Learn: How to create your brand story first Why a brand story matters How to define the problem How to get the empathy piece better How to define a transformation statement
Does your copy simply convert clients for your offers? Do you love your posts and the engagement they receive? Are you confident that everything you need to communicate your value is included on your sales page? If you answered “no” to any of those questions, or you feel a bit sheepish about the quality of your copywriting, then gather ‘round and learn the eight crucial keys to copy that simply converts. In this episode, we talk about… ● [02:18] Why it pays to have engaging copywriting and other forms of content.● [03:11] What you'll learn in this episode.● [04:30] Write strong headlines for your copy.● [06:36] Words are more effective than images.● [08:52] The two main purposes to the copy that you write.● [09:30] Four things to get clarity on when writing your copy.● [09:42] Who is your audience?● [12:19] What is your objective?● [14:13] What is your goal?● [15:11] How well are you conveying a sense of urgency?● [17:18] Do #1: Focus on the reader.● [19:54] Do #2: Grab the right attention.● [21:18] Do #3: Make sure that your copy is creating intrigue.● [22:35] Do #4: Spell out what you're offering.● [23:51] Do #5: Use analogies.● [25:40] Do #6: Be humorous.● [26:23] Do #7: Tell them what to do next.● [28:11] Do #8: Bring your personality.● [32:26] Don't #1: Don't avoid testing long copy.● [33:16] Don't #2: Don't use too much text/blocks of text that can turn off your buyer.● [33:33] Don't #3: Don't share what they will save, but what they will get for free.● [33:49] Don't #4: Don't use a landing page that is not optimized for your offer.● [34:17] Don't #5: Don't assume they know your why.● [34:42] Don't #6: Don't focus only on positives; include negatives (i.e. pain points).● [35:25] Action steps. Resources mentioned in this episode:● New Edge Innovations Web Design Schedule a call with Dorothy to chat about your Sales Strategy here:-> https://app.acuityscheduling.com/schedule.php?owner=14005462&appointmentType=3703525Send your episode topic suggestions or questions to hey@dorothyvilleneuve.comReach out to Dorothy on Instagram @dorothyvilleneuvecoachingMore info and free resources at wildlyconfidentsales.com
In Episode 36, I talked to Colleen Florendo-Svennson. Colleen is the founder of The Copy Tea, an up-and-coming copywriting studio, currently based in Sweden. She has always enjoyed writing as a hobby, but it was while she was taking her MBA that she began falling in love with it even more. She has earned her masters degree and has since been writing professionally. Her written works have been digitally published by Newsweek and she has also completed the Conversion Copywriting course under Copyhackers School.Her fresh and modern writing style has caught the attention of a variety of online clients, mostly in the wellness and lifestyle niche, all of who were struggling to revamp their brands voice. She has successfully made them cooler online than IRL, with projects ranging from online sales pages, email sequences, multiple copy for social media and websites, to blog writing.When shes not writing copy, you might find her cooking up a storm in the kitchen à la Gordon Ramsay, enjoying a nice walk outside with her husband, having a mini Taylor Swift concert in the shower, or pestering her cat with funny hats.You can find Colleen at https://www.instagram.com/thecopytea.For the brand archetype quiz, click here.You can register for our LASH UP masterclass here at https://beautiquecanada.com/collections/coaching-and-training/products/4-weeks-to-level-up-your-lash-business.For our FREE Facebook support group, go to https://www.facebook.com/groups/lashartistssupport.To find out more about coaching with me or to book a FREE mini coaching session, go to https://samclancy.com.As usual, you can find the podcast and me at http://www.instagram.com/iamsamclancy and http://www.instagram.com/thelashpodcast.
“What is critical and pretty different about conversion copywriters, is that we will interview your audience. Through sending out surveys or interviewing them directly, we’ll do 5ish interviews with people who bought your product or really importantly people who didn’t buy your product. So we can understand why they’re buying your product, what attracted them to your product, what need your product is filling and in the case of people who didn’t buy, what objections stopped them from buying. So we can really understand the psychology of your current customers and your potential customers and what has motivated them enough to buy it.”In today’s episode Kaity is joined by Aja Stuart, a launch copywriter.Aja Stuart writes powerfully persuasive launch copy that helps online entrepreneurs build empires and grow their impact (while showing up as their weird and wonderful selves). Aja’s copy is a masterclass in online relationship building. Using a mix of customer data (fun!), empathy and persuasive storytelling, she gets all the right people blow-their-tops hyped over amazing offers and brilliant creators. When she’s not weaving wordy magic, Aja galivants about the Blue Mountains, Australia with her partner and two extremely noisy-but-cute kiddos.Let’s jump in!WHAT YOU’LL LEARN ABOUT IN THIS EPISODE:The difference between content writing and copywritingWhat is conversion copywriting VS traditional copywritingThe drawbacks of using templates for copywritingDrawing in the right people and repelling the wrong people with copyHow Aja tracks results for her customersWhen’s the best time in your launch process to engage a copywriter?How to find the best copywriter for you and your businessRESOURCES:Aja Stuart's WebsiteAja Stuart on InstagramKaity on InstagramKaity Griffin websiteGoogle Ads Course WaitlistGoogle Ads Mini Course
How to communicate numbers in a way that really gives confidence to your clients and reminds them that you know what's up. This week, we welcome our special guest Liz Boer from E&B Media Group to the podcast to talk all about metrics and numbers that every client-facing marketer should know. Grab your pen & paper, Liz shares all of her key insights to industry benchmarks, funnel considerations, KPIs, (and more) that you should be keeping top of mind! It's well worth a listen, and your clients will thank you for it. The total sweetheart she is— Liz also shares some very candid advice for business owners and entrepreneurs alike who may just be getting started or are seeking advice on growing an agency. She's seen it all from startup to scale-up and shares all the numbers you need to know when growing your business. MORE ABOUT LIZ Liz is the owner of E&B Media Group, a boutique Media Agency, specializing in Facebook/Instagram Ads, Conversion Copywriting, and Launch strategies to maximize sales and conversions. Her mission is to help other ambitious women create more freedom, income, and impact using predictable sales funnels and proven marketing strategies. Find Liz: [www.lizboer.com] Check out Liz's Podcast→ Marketing to Millions [https://lizboer.com/marketing-to-millions-podcast-2/] Book a call: [https://app.acuityscheduling.com/schedule.php?owner=16944867]
Liz Boer is the owner of E & B Media Group, a boutique Media Agency, specializing in Facebook/ Instagram Ads, Conversion Copywriting, and Launch strategies to maximize sales, conversions, and traffic for your next course launch. Her mission is to help other ambitious women attract their dream customers and inspire them to take massive action to generate sales and raving fans on autopilot. During the show we discuss: ● How copywriting helps businesses ● Conversion copywriting ● The conversion copywriting process ● What goes into conversion copywriting ● The principles of conversion copywriting ● Practical ways to increase your conversion ● The copywriting formula to boost your conversion ● What is considered good copy ● Knowing your customer's pain points and desires to better speak to them ● What is needed when making copy ● What makes copy convert ● The grammar rules you can and should convert ● Why your copy should be speaking to one person not the masses ● Making bingeworthy copy that converts ● Making memorable copy ● Conversion copywriting tactics ● Making your copy attractive ● Copywriting strategies ● Tips in writing successful copy Show resources: https://lizboer.com/ https://instagram.com/lizboer_com
The Lit Up & Liberated Entrepreneur, from passion to profits, with digital products
In this episode you will meet the copywriting legend that is Tracie Patterson, of Indie Copy.Tracie and I met through.....of all things......one of my marketing funnels. Which I couldn't help but tell you all about in the introduction, as it's sooooo on topic!There's a lot of gold dropped in this one, so make sure you have a notepad at the ready. I particularly love Tracie's tips on how to be in the right energy to show up for content development.If you're looking to learn more about copywriting or outsource copywriting, make sure you connect with this woman. Indie Copy home pageFollow Tracie on IGIf you're loving the sound of the Momentum Mastermind the next round starts late May May, and you can hop on to the waitlist for that now. Or drop me a message in email or via IG any time.Enjoy!YvetteLet's get to know each other better:Join the Lit Up & Liberated Entrepreneur FB group hereNail your sales copy with my FREE 'Copy that Converts' formula, it's simple, effective & proven!
Lianna Patch is the founder of Punchlinecopy.comLinks MentionedTheBKShow.com — Find All Episode Notes HerePunchlineCopy.comParamount Pet Health About Us PageSee Lianna on StageFollow Lianna on TwitterCathryn Lavery's post on partnershipsBenKnegendorf.comLearnWithEzra.com — Grab a ticket to Smart Traffic Live through my partner linkJoin The BK Show's newsletterFollow Ben on TwitterFollow The BK Show on FacebookFollow The BK Show on InstagramSubscribe to The BK Show YouTube Channel Never miss an episodeSubscribe wherever you get your podcastsJoin The BK Show's newsletter Help the showLeave a reviewSubscribe wherever you get your podcasts What's Ben up to?Follow Ben on InstagramFollow Ben on TwitterApply to work with Ben to grow your business.
In today's episode I'm speaking about something that's a little more complex than you might originally think: addressing, handling and overcoming objections on your sales page. We humans are always going to have objections and our brains like to default to seeing many things are 'risks' – which is exactly why you need to make sure your copy is doing all that it can to make your audience and ideal client see that your offer is not a risk. Listen in to learn the 5 most common objections and some methods for handling them in your copy. Come follow me on Instagram! www.instagram.com/ciaragigleux
In today's episode I'm talking about an issue that's prevalent in the online business world: undervaluing and underselling your services. What has this got to do with copy? It's simple: the fear that keeps most of us from raising our prices and charging what we're worth is the fear that we won't be able to attract and convert any clients at these new, higher prices. Enter – your copy! Listen in to hear how your copy can actually help you raise your prices and what you need to be doing in your copy to convince your ideal clients that you are most definitely worth what you're charging. Link to the Honeybook report mentioned in the podcast: https://www.honeybook.com/risingtide/2019-gender-pay-gap-report Visit my website to learn about my services https://www.ciaragigleux.co
In today's episode, I'm chatting about the importance of awareness-level copywriting and using your messaging to meet your ideal client where they are at. Join me as I dive into the 5 levels of prospect awareness, what it means for your copywriting and how you can ensure that the copy on your website and on your sales pages is doing the job it needs to do in order to bring in more conversions, more sales and more clients. Get the show notes at www.ciaragigleux.co/blog
In today's episode, I'm bringing it all the way back to basics and diving into the difference between a landing page and a sales page AND (crucially) when do you need a landing page, when do you need a sales page, and what happens if you get it wrong. Make sure to grab a notebook and a pen because you're going to want to take some notes from this episode as you learn which page is best for you depending on your current conversion goals. Get the show notes at www.ciaragigleux.co/blog
The Know Like & Trust Show with Britney Gardner: Authentic Automated Marketing
Dr. Suzy Cater talks about conversion copywriting on sales pages, websites, and how to alter your message during changing times. TOPICS DISCUSSED IN THIS EPISODE: Suzy's 4 Ps for copy that converts How you can inject personality and make your copy read in a way one can visualize Suzy's method of writing with clarity […] The post Conversion Copywriting & Messaging in Wild Times with Suzy Cater #082 appeared first on Brand Strategist & Content Strategy | Britney Gardner.
Practical tips to help you write sales copy that converts like crazy. Read the original blog post: https://carminemastropierro.com/conversion-copywriter/ Connect with me
Once you get a visitor to your website or sales page, you want them to convert. That means take action, like buy a product, book a discovery call, download your lead magnet or many other actions. How is it done? With conversion copywriting.
Bry'Ana Gage is a bright 20 year old and is carving out a career in conversion copywriting for software businesses. She joins The Next 100 Days to discuss her craft.
We have a special guest on today’s podcast. Jennifer Bryant Robbins is a conversion copywriting expert who started her professional life as an accountant before transitioning to creative services by forming J Bryant Creative in 2011. Jennifer has a specific approach to creating effective copy for websites, blogs and sales funnel collateral. She says “Content tells, Copy sells and Conversion Copy is copy on steroids”. She starts with research, then writing and then testing and validation. Too many people just toss copy on a page a hope for the best. General copy tells people what you do, but conversion copy has a specific role or goals to accomplish. It’s “selling with a purpose” according to Jennifer. You can find out more about conversion copy services J Bryant Creative at http://jbryantcreative.com or email her at jennifer@jbryantcreative.com or call her directly at (405) 353-COPY. Subscribe to the NeoMarketing podcast on iTunes http://bit.ly/TheGoldingGroup and videos on YouTube http://bit.ly/GoldingGroupYouTube. Every week on the NeoMarketing podcast, The Golding Group partners Pritch Pritchard, APR and Kyle Golding briefly (5-8 mins.) discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Educational, informative and (hopefully) entertaining. https://thegoldinggroup.com Let’s engage. Follow us on Twitter: https://twitter.com/GoldingGroup Instagram: https://www.instagram.com/TheGoldingGroup/ Facebook: https://www.facebook.com/StrategicBusinessGrowth/ LinkedIn: https://www.linkedin.com/company/the-golding-group/
Today we're excited to talk to conversion copywriter Joanna Wiebe. You may know of Joanna already. She is the creator of Copy Hackers and the cofounder of Airstory (a new writing tool to check out). She's worked with some of the coolest companies - like Buffer, Wistia and Crazy Egg - and been invited to speak on the stages of Mozcon, Inbound and 50 other international conferences. Kate and Belinda picked her brain about conversion copywriting, A/B testing, calls to action and uncomfortably long copy. Tune in to learn: How Joanna nearly kissed Bono How she fell into copywriting Whether you can use exactly the same on different mediums 3 elements of perfectly written conversion copy Call to action mistakes most copywriters make Why long copy may actually be better How the buying cycle and your landing page copy correlate How Joanna writes copy with no client revisions And more... And from you we'd love to know, what is your favourite TV show? Tell us on Twitter or our Facebook page. Listen to the podcast below: Bio: Who is Joanna Wiebe? The original conversion copywriter, Joanna is the creator of Copy Hackers and the cofounder of Airstory, the drag-and-drop document that saves professional writers time. She's worked with some of the coolest companies - like Buffer, Wistia and Crazy Egg - and been invited to speak on the stages of Mozcon, Inbound and 50 other international conferences. Oh, and she's more than happy to be a crazy cat lady. (She walks her cats. Yup. Walks ‘em.) Share the pod love! If you like what you're hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks! Oh and high fives all around to Tom Morkes for his review. Share the meme: Useful links: Copy Hackers Joanna on Twitter 6 Proven Ways to Boost the Conversion Rates of Your Call-to-Action Buttons (Copyblogger) 20 Mistakes that Will Undermine Your Call to Action and Cost You Sales (Copyblogger)
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