Podcasts about conversion copywriting

When founders say they “just need a website,” that's almost never the real issue.In this episode, I walk you through a real copywriting case study of a Family Birth & Education Center whose website stalled for over a year…until strategic messaging leadership moved it from incomplete to scalable in under 30 days.We talk about:• Why DIY copy stalls• How to delegate without losing your voice• The real reason founders become marketing bottlenecks• What strategic website copywriting actually looks like• How to build a website that reduces manual communication➡️ SHOW NOTES: Grab all the links and resources mentioned in this episode on the blog here! https://www.megankachigan.com/copywriting-case-study-website-stalled-to-scalable FREE RESOURCE: Copy not converting? Increase your conversion rate in 5-minutes a day when you join my free 5-day challenge “Why Isn't This Converting?”CONNECT WITH MEGAN:Join My Inbox Community → www.megankachigan.com/email Website → www.megankachigan.comLinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/Threads → https://www.threads.net/@megankachiganInstagram → https://www.instagram.com/megankachigan/Join the Why Isn't This Converting?" Free 5-Day challenge to get more clients from your copy by clicking here!Know exactly what to fix in your copywriting with this "Why Isn't This Converting?" Free 5-Day Challenge. You'll get bite-sized email prompts where you'll apply one simple, high-impact fix in just minutes to make your content convert without having to re-write everything or constantly guess at what's going to work.

I'm sharing three simple, actionable email marketing ideas you can implement right away to see a greater ROI from your email marketing. No burnout, no perfectionism, no fancy funnels required! Whether you've ghosted your list for a month or you're just tired of writing emails that get ignored, this conversation will help you build momentum without overthinking it.We talk about how to shift from email avoidance to email confidence using my 3C framework, how to write for skimmers (because most of your readers aren't sitting down at a desk to read your newsletter), and why showing up imperfectly is still the most powerful move you can make.

Connect with Dawn and ElyssaInstagram:https://www.instagram.com/dawn_petrin?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw==https://www.instagram.com/elyssajakim?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw==The Prosperity Portal experiencehttps://allconnected.agency/portal Telegram group linkhttps://t.me/+2-tHNEOW4vA4MDRh unmute yourself with them here:allconnected.agency/unmute ✨ Thank you for tuning into Create the Space with Cody Maher! ✨I hope this episode sparked something in you—a shift, an insight, a reminder to create space for what truly matters.Ready to keep creating space? Here's how to stay connected and keep the momentum:

What if the most powerful copy for your sales page is already hidden in your own words—you just haven't seen it yet?In this episode of the Values-First Marketing Podcast, I'm taking you behind the scenes of a real sales page copy audit for executive coach Jacqueline Hawk and her Power of the Ask Academy. Jacqueline already had strong testimonials, a proven framework, and incredible client results—but her sales page wasn't converting the way it should.You'll hear exactly how we uncovered what was falling flat, tightened her messaging, and built a values-aligned hero section that finally shows off the power of her work.What You'll Learn in This Episode:Where most sales pages lose conversions (and how to fix it fast)Why mirroring your client's own language is the easiest copy upgrade you'll ever makeHow to use voice of customer research to rewrite your headlines and hero sectionThe balance between highlighting core values and showing tangible resultsA practical ChatGPT prompt you can use to surface your best client language➡️ SHOW NOTES: Grab all the links and resources mentioned in this episode on the blog here! https://www.megankachigan.com/sales-page-copy-auditHave a question about digital marketing, messaging, or copywriting? Get YOUR questions answered on the show! Submit here → https://forms.gle/9rPT7dtAKQCErzUg6FREE RESOURCE: Copy not converting? Increase your conversion rate in 30-mins or less with my free Messaging & Positioning Audit.CONNECT WITH MEGAN:Join My Inbox Community → www.megankachigan.com/emailWebsite → www.megankachigan.comLinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/Threads → https://www.threads.net/@megankachiganInstagram → https://www.instagram.com/megankachigan/WORK WITH MEGAN:Schedule a call with me to chat about your business and the goals you have for the future. I can share specifically about how we can work together so you can book out your services.Book a Power Hour for 1:1 support from an expert marketer and copywriter? I'll send you my starter Gdoc so you can get me everything we need to make the most of our time together.Join Copy Clarity Club to get weekly support for ALL of your content. Feel confident knowing that what you're creating is actually going to convert and bring real dollars to your business.Join Copy Clarity Club to be confident your copy will convert with weekly feedback and support.

I've you ever caught yourself thinking: “I know this offer helps people… so why aren't they clicking ‘Buy'?” We are digging into what to do when you have the trust, the audience, the offer—and still no sales.If you're a coach, service provider, or heart-centered entrepreneur with a strong mission and passion for what you do, and still wondering, "Why isn't my content converting?" or "How do I get people to actually buy?" — this case study is for you.You'll learn how one holistic pediatric expert went from zero sales to total clarity and confidence after a single 24-hour copy critique. And how this same conversion copywriting method can help you create emails and landing pages that actually work.The reality is: If your copy doesn't make them feel seen, it won't make them say yes.➡️ SHOW NOTES: Grab all the links and resources mentioned in this episode on the blog here!https://www.megankachigan.com/conversion-copywriting-made-her-offer-sellHave a question about digital marketing, messaging, or copywriting? Get YOUR questions answered on the show! Submit here → https://forms.gle/9rPT7dtAKQCErzUg6FREE RESOURCE: Copy not converting? Increase your conversion rate in 30-mins or less with my free Messaging & Positioning Audit.CONNECT WITH MEGAN:Join My Inbox Community → www.megankachigan.com/emailWebsite → www.megankachigan.comFacebook → https://www.facebook.com/megan.kachiganLinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/Threads → https://www.threads.net/@megankachiganInstagram → https://www.instagram.com/megankachigan/WORK WITH MEGAN:Schedule a call with me to chat about your business and the goals you have for the future. I can share specifically about how we can work together so you can book out your services.Book a Power Hour for 1:1 support from an expert marketer and copywriter? I'll send you my starter Gdoc so you can get me everything we need to make the most of our time together.Join Copy Clarity Club to get weekly support for ALL of your content. Feel confident knowing that what you're creating is actually going to convert and bring real dollars to your business.If you enjoy this content, please take 15 seconds to rate and review the show. If you screenshot your review and tag me on Instagram, I will send you a Starbucks card as a thank you!Join Copy Clarity Club to be confident your copy will convert with weekly feedback and support.

Today, we're joined by Chris Silvestri, Founder at Conversion Alchemy, an agency that combines copywriting, UX design, and psychology to help SaaS and eCommerce companies convert more visitors into customers. We talk about:How failure to crystallize strategy results in messaging shortcomings & low conversionsTactics to get started with & accelerate messaging content, including use of AIImpacts of improving messaging to differentiate your SaaS offeringGrowth stages at which it's most impactful to fine-tune messagingUse of AI models to act as prospects in order to gain insights, including use of real research to construct partially synthetic personas

Episode web page: https://bit.ly/45oE6gF ----------------------- Got a question? Want to recommend a guest? Or do you want to tell me how the show can be better?  Send me a voice message via email at podcast@usertesting.com ----------------------- Episode summary: In this episode of Insights Unlocked, host Nathan Isaacs chats with Chris Silvestri, founder of Conversion Alchemy, about what really makes copy convert. And spoiler alert, it's not about being clever with words. Chris unpacks the importance of research-driven messaging, sharing his journey from software engineering and UX to conversion copywriting. He reveals why 70% of his work is dedicated to research and how pattern recognition, user testing, and cross-team interviews uncover the insights needed to build impactful, customer-first messaging. You'll learn: Why writing effective copy is about translating customer thinking, not sounding smart How to spot when teams are operating on assumptions instead of data The overlooked power of user testing videos for understanding customer behavior How to organize and scale research using an “iceberg” framework The promise (and pitfalls) of using synthetic personas for copy testing and stakeholder alignment Practical tips for using voice of customer data to clarify and strengthen your value proposition Resources & Links: Chris Silvestri on LinkedIn (https://www.linkedin.com/in/christophersilvestri/) Conversion Alchemy website (https://christophersilvestri.com/) Nathan Isaacs on LinkedIn (https://www.linkedin.com/in/nathanisaacs/) Learn more about Insights Unlocked: https://www.usertesting.com/podcast

If your email sequences looks good on paper but isn't bringing in buyers……this episode is your roadmap to what's off—and how to fix it fast.We're walking through what's changed in buyer psychology and how to make your evergreen emails convert for today's more discerning buyer.I'm breaking down the real reasons your sequence isn't working (even if CTRs are solid) and bring in more sales on the regular for you—without rewriting the whole thing. Tune in for practical ways to:Spot outdated language that's killing conversionsRework emails to match 2025 buyer behavior for better resultsAlign content with the actual funnel stage (not just your calendar)Plus, I'm sharing three sequences most people skip (that could quietly boost your revenue), and what's really keeping your emails from converting—because it's not always the copy.If you're ready to refresh your email sequences, listen now and grab your spot in the Why Isn't It Converting? Free 5-Day Challenge.➡️ SHOW NOTES: Grab all the links and resources mentioned in this episode on the blog here!https://www.megankachigan.com/effective-email-sequences/Have a question about digital marketing, messaging, or copywriting? Get YOUR questions answered on the show! Submit here → https://forms.gle/9rPT7dtAKQCErzUg6FREE RESOURCE: Copy not converting? Increase your conversion rate in 30-mins or less with my free Messaging & Positioning Audit.CONNECT WITH MEGAN:Join My Inbox Community → www.megankachigan.com/emailWebsite → www.megankachigan.comLinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/Threads → https://www.threads.net/@megankachiganInstagram → https://www.instagram.com/megankachigan/WORK WITH MEGAN:Schedule a call with me to chat about your business and the goals you have for the future. I can share specifically about how we can work together so you can book out your services.Book a Power Hour for 1:1 support from an expert marketer and copywriter? I'll send you my starter Gdoc so you can get me everything we need to make the most of our time together.Join Copy Clarity Club to get weekly support for ALL of your content. Feel confident knowing that what you're creating is actually going to convert and bring real dollars to your business.If you enjoy this content, please take 15 seconds to rate and review the show. If you screenshot your review and tag me on Instagram, I will send you a Starbucks card as a thank you!Join Copy Clarity Club to be confident your copy will convert with weekly feedback and support.

Copywriting Tips That Inspire Action—and Drive Sales In this episode of The CEO Teacher® Podcast, I'm pulling back the curtain on the copywriting strategies that transformed my teacher business. From emotional triggers to proven templates, we're unpacking the secrets of copywriting that get results—without sounding salesy. Whether you're writing emails, captions, or landing pages, this episode will help you master conversion copywriting to connect with your audience and inspire action. You'll walk away with a blueprint to write words that feel like a conversation and convert like a charm. If you're ready to ditch the fluff and start writing with confidence, these tips will help you make every word count. Mastering conversion copywriting is one of the most impactful ways to grow your business—and it's a skill every teacherpreneur can learn. In this episode, you'll learn: The psychological triggers behind high-converting copy My go-to conversational writing formula (Problem → Empathy → Solution → Transformation) Real examples of teacher copywriting that drives results How to write landing pages and captions that convert The mindset shift from “salesy” to “service” Links Mentioned in this Episode about Conversion Copywriting:  CEO Teacher® Christmas in July Sale CEO Teacher® Resources Worth Their Weight in Gold You're already a wealth of knowledge! You're a teacher after all. You've got the skills, the passion, and the creativity to build a thriving online business. You may just not yet know what you want to create or how to get started.    If that's you- First things first:  Grab the “Start or Expand Your Teacher Business” workbook. It's your roadmap to success! This isn't just another worksheet to fill your Google Drive downloads folder– it's your personalized blueprint for getting started building a profitable online business.   Now if you are a seasoned CEO Teacher® who has all the systems in place, has started showing up, and is still feeling overwhelmed with all the tasks and to-dos of building your teaching legacy? No problem! Let's break it down together.    Your first step is to understand your CEO Teacher® Type, and all the goodness and inspiration that comes along with your already remarkable skill set! Take the 2 Minute quiz here so we can navigate the hard parts together!   And if leveling up your knowledge with books is your love language, I have a whole library shelf of goodness just for you! CEO Teacher® Book List Ready to connect with a community of inspiring educators? Join the conversation! Instagram: Tag me @theceoteacher and let's chat about your edupreneur journey. No topic is off limits, and it's always a party in the DM's- just sayin'   Podcast: Subscribe on iTunes and never miss an episode. This is your weekly go-to for all things teacher business, marketing, and mindset…   Leave a Review: Help other teachers discover the CEO Teacher® Podcast and lean into their teacher magic!   Join The Community: The CEO Teacher's Lounge is a community for ANY educator building an online business who doesn't want to do it alone. kaysemorris.com/patreon   Let's make your teacher dreams a reality!   P.S. Check out our latest CEO Teacher® Podcast episodes and blog posts for more inspiration and actionable advice. How to Become Your Own Business Copywriter with Chanti Zak Use Your Teacher [Brand] Voice: How to Convert More Customers with Your Copywriting The Magic of Copywriting for Educators   P.P.S. Don't forget to grab your free bag of virtual teacher goodies and start making your mark online!   I believe in you! YOUR best is yet to come! Kayse

If your conversion copy isn't landing, it might not be the words. In this episode, I share what most strategies miss—and why I made the shift from copywriter to Fractional Marketing Partner (and why I still offer copywriting services). You'll hear what's really behind stalled funnels, misaligned messaging, and content that just isn't converting. Plus, what it takes to build marketing that finally works.You'll hear:What's usually missing when good copy doesn't convertThe problem with being handed a “plan” with no implementation supportIs fractional marketing worth it? We're talking ROI, strategy, and sustainabilityWhat this shift means for you if you're tired of duct-taping your marketing togetherIf you're looking for aligned strategy, done-for-you support, and conversion copy that's actually part of a bigger plan...

Watch this episode on YouTube! Join host Alex Sofronas on the Marketing x Analytics podcast as he sits down with Chris Silvestri, the “Conversion Alchemist.” Chris shares his journey from software engineer and punk rock drummer to expert in conversion copywriting and messaging strategy for B2B SaaS companies. Discover actionable insights on research-driven copywriting, differentiating your brand, optimizing website messaging, and leveraging AI in the writing process. Whether you're a marketer, founder, or copywriter, this episode is packed with practical advice to help you find your message-market fit and turn more prospects into customers. Follow Marketing x Analytics! X          |          LinkedIn   Click Here for Transcribed Episodes of Marketing x Analytics   All view are our own.

Is sounding "enterprise" killing your marketing message? In this episode, conversion copywriter Jessica Malnik joins the crew to expose why the most effective copy isn't about being clever—it's about stealing your customers' exact words. We dive into customer research plays you can use now, why corporate speak is a conversion killer, and how LinkedIn "lunatics" sacrifice credibility for clicks. Tune in for practical tips on creating content that actually converts instead of just sounding smart.What you get when you listenWhy product marketers are the "Swiss army knife" of marketing (and why that's a good thing)The surprisingly simple research hack top copywriters use to write enterprise copy that doesn't sound roboticThe hidden Reddit goldmine most marketers completely overlookHow AI can help you analyze 1,000+ customer comments in minutes (including the exact prompts to use)Why Jessica refuses to work with pre-revenue startups (and what this means for your messaging)The embarrassing LinkedIn trend that's landing marketers on the "LinkedIn Lunatic" subredditWhy "What's in it for them?" trumps creativity every single timeThe counterintuitive reason why Jessica actually prefers clients with no messaging briefThe three types of LinkedIn posts that drive real business (not just vanity metrics)Show Notes00:00 Introduction and Guest Introduction01:47 Jessica Malnick on Product Marketing03:36 Navigating Copywriting Challenges08:34 Human Touch in Copywriting10:08 Using Reddit for Audience Research11:27 Tools and Techniques for Copywriting18:34 LinkedIn Strategies for PMMs23:05 Final Thoughts and Resources26:16 Conclusion and Sign-OffWhy being human in your copy matters more in the age of AI than ever beforeHosted by Ausha. See ausha.co/privacy-policy for more information.

In this episode of the Brand Design Masters podcast, host Philip welcomes Ash Chow, a launch strategist and conversion copywriter, who shares her journey from law school to becoming a renowned copywriter for creators and coaches. They discuss the fundamentals of effective copywriting, understanding client pain points, and the importance of pre-launch content. Ash also explains her 'power framework' for successful launches and shares insights on the impact of AI on the copywriting industry. Whether you're a creative professional looking to improve your website copy or interested in learning about strategic sales pages and pre-launch tactics, this episode offers valuable guidance and practical tips.Ash Chow's website:https://www.ashchow.comAsh Chow on LinkedIn:https://www.linkedin.com/in/ashley-chow/FREEBIE: How to Write a Kickass Sales Page: The proven steps to writing a high-converting sales copy ― without all the headbanging, blank stares, and second-guessing.https://ashchow.com/salespageguide#copywriting #marketing #branding #businessdevelopment #salespageTOPICS:Meet Ash Chow: From Law School to CopywritingDiscovering the Power of CopywritingMastering Sales Copy: Techniques and StrategiesUnderstanding Client Needs: Research and Active ListeningCrafting Effective Sales PagesThe Role of Testimonials and Pricing in Sales PagesLeveraging AI in CopywritingPre-Launch Strategies for Course CreatorsThe Power Framework: Preparing Your Audience for LaunchFinal Thoughts and Free Resources_____________________________________________________WEBSITEhttps://www.philipvandusen.comBONFIRE MASTERMIND:https://philipvandusen.com.com/bonfireBRAND•MUSE NEWSLETTER  https://www.philipvandusen.com/museCREATIVE PROFESSIONAL COACHINGhttps://philipvandusen.com/oneononeBRAND CONSULTINGhttps://philipvandusen.com/brand-consultingBRAND STRATEGY 101 COURSEhttps://philipvandusen.com/bs101YOUTUBEhttps://www.youtube.com/c/philipvandusen LINKEDINhttps://www.linkedin.com/in/philipvandusen/THREADShttps://www.threads.net/@philipvandusen FACEBOOKhttps://www.facebook.com/philipvandusen.agency/INSTAGRAMhttps://www.instagram.com/philipvandusen/____________________________________Philip VanDusen is a branding consultant and the owner of a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.

Persuasive copywriting is more than just putting words on a page! This week, I chat with Suzanne Reilley, a seasoned business coach and marketing strategist, to uncover the secrets of conversion copywriting. Suzanne shares her insights on how to write copy that actually gets results—whether it's an opt-in, a sale, or anything in between. https://www.theagentsofchange.com/551 Grab your discounted ticket to the Agents of Change Digital Marketing Conference in Portland, Maine, 10/9 and 10/10/2024! https://www.theagentsofchange.com/conference >>

Conversion Copywriting to 3X Adwords Results with Mary Blackiston>> Get the newest LFG episodes delivered to your inbox when you Sign Up for our Newsletter.>> Get the new book beyondintakebook.comResource Links:Fast track your marketing efforts while avoiding common marketing mistakes in our new trainingEstate planning attorney? Stop guessing how to get results from online ads and grow your firm with our client-generating Seminar 3.0 Hosted on Acast. See acast.com/privacy for more information.

#809 What was going on in your life that brought you here today? That's the kind of question you should ask your clients to understand them better. Once that happens, you'll speak their language in your marketing, serve more people, and get next-level conversion rates! Today's guest, Abi Prendergast, will share how to uncover the words and phrases that compel people to open your emails, buy your courses, or engage with whatever you're offering. So how do you start a conversation with your audience members, and what are the things they say you should pay close attention to? To answer this question, Abi and I discuss one-on-one chats, surveys, and tapping into communities. We also talk about testimonials and analytics tools for next-level sales pages and share strategies like the Sinatra test to help you better position your products. Listen in to learn about the key things you should focus on! Show notes and more at SmartPassiveIncome.com/session809.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Send us a Text Message.Join me as I interview Suzanne Reilley and dive deep into the world of conversion copywriting with our special guest, a seasoned expert in the field. Learn what conversion copywriting is, why it's crucial for online business owners, and where you can master the art of writing persuasive, high-converting copy. This episode is packed with actionable insights and practical tips to help you transform your website, emails, and ads into powerful sales tools. Don't miss out on this chance to elevate your copywriting game and drive real results for your business!Pinterest Challenge - Sign up FREE https://thepinterestqueen.com/challengeLearn Pinterest with live coaching from me for only $40/month! https://pintereststrategyacademy.com/psc

If you're running a business — regardless of whether you're a creative, SaaS startup, or medium-sized company — website conversions should be top of mind. Moving your audience into leads and customers should be the highest priority if you want to grow. But it can be tricky to know how to go about doing it.In this episode, I'm going to continue the momentum from last week's conversation about website UX and dive into everything website conversions. You'll learn about the different types of conversions your website can drive, as well as the different strategies for moving viewers closer to a conversion.___________________________________________EPISODE 127.Read the show notes and view the full transcript here: ______________________________________________Learn more about your host, Erin OllilaErin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.When Erin's not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.Stay in touch with Erin Ollila, SEO website copywriter:• Learn more about Erin's VIP intensive options if you'd like to learn more about how you can hire her to help you with your marketing efforts• Reach out her on Instagram, Threads or LinkedInWant to keep talking copy? Send me a text message!

Meet Monica Badiu. As a Conversion Copywriter with over 14 years of experience, she shares how to drive 7 figures in revenue through customer-centric copywriting and email marketing.

In this episode, I'm a guest on David Watson's podcast. It's a longer episode than usual and packed full of my tips and advice on my approach to conversion copywriting. You'll hear about the biggest copywriting mistakes I see in B2B, my personal journey from content writing to copywriting (spoiler alert: it wasn't easy), the importance of understanding and researching your audience, and proven strategies for effective copywriting. Give it a listen!*****

Value propositions set the stage for all your copy and messaging. It's top of the stream for everything that flows down from it and sets you apart from the competition. Your value prop answers the question: "Why should I hire you over everyone else?" In my guest appearance on the Marketers On a Mission podcast with host, Christian Klepp, I divulge the 5 key aspects of a value proposition and much more. *****Join 1500 other copywriting and marketing peeps...Sign up for my Conversion Copywriting newsletter for weekly "ah ha!" moments: https://thecopyworx.com/newsletter/

Podcasts are more than a way to broadcast your message to your audience. They're a relationship management tool that can also attract sponsors and keep listeners hooked. In this episode, I speak with Eric Melchor, founder of the Innovators Can Laugh B2B Podcast Community. He tells why authenticity and personality shine through in podcasting, how to attract sponsors–and the scoop on monetization. Specifically, can you make a living off of podcast sponsors?Whether you're just starting or looking to boost your podcast's revenue, you'll find lots of knowledge bombs in this episode. *****Connect with Eric: https://www.linkedin.com/in/ericmelchor/*****Please leave a review (it helps me out a ton!) on your favorite platform or here: https://tinyurl.com/yc44yxx9Join 1500 other copywriting and marketing peeps...Sign up for my Conversion Copywriting newsletter for weekly "ah ha!" moments: https://thecopyworx.com/newsletter/

Regardless of how you feel about sales, if you're in business you're selling, says Chad Lauer, president of Lauer Media Company and host of the Lauer Power Podcast. In this episode Chad shares invaluable tips for those who shy away from traditional selling. He offers practical advice on finding comfortable pitching methods, from casual lunches to LinkedIn networking. He tells the power of consistent outreach and structured processes in transforming the way introverts and sales-averse individuals approach and succeed in the world of sales. *****Connect with Chad on LinkedIn: https://www.linkedin.com/in/chad-lauer-82b4a538/And check out his podcast, the Lauer Power Podcast *****TIME STAMPSSeeing the world differently after overcoming challenges (00:05:47) Chad's journey into sales (00:11:15) Chad's entrepreneurial spirit and transition into sales as a deliberate career choice.Sales as a service and its benefits (00:15:04) Outbound Sales System (00:16:08) Effective Outreach Strategies (00:18:09) Persistence in Sales (00:22:16) Impact of Timing in Sales (00:26:42) Building a Strong Sales Process (00:30:39) ****Please leave a review: https://tinyurl.com/yc44yxx9Join 1500 other copywriting and marketing peeps...Sign up for my Conversion Copywriting newsletter for weekly "ah ha!" moments: https://thecopyworx.com/newsletter/

How can you get quality leads and business from LinkedIn? Hint: It's nothing to do with your number of followers. In this episode I speak with Alex Boyd, founder of RevenueZen. He shares his personal journey of transforming LinkedIn into a business journal and how it propelled him to attract valuable clients. From crafting compelling narratives to finding the perfect balance between authenticity and promotion, he digs into the art and science behind converting with LinkedIn posts. You'll find actionable advice and real-world insights to help kick start your LinkedIn strategy.Follow Alex on LinkedIn: linkedin.com/in/alexcboyd *****Join 1500 other copywriting and marketing peeps...Sign up for my Conversion Copywriting newsletter for weekly "ah ha!" moments: https://thecopyworx.com/newsletter/*****Time StampsRealizing the potential of LinkedIn (00:02:28)Finding the right balance on LinkedIn (00:05:54)The importance of personalization in connection requests (00:08:11)The significance of CEOs showing up on LinkedIn (00:12:47)The algorithm and engagement (00:16:15)Lack of engagement and content performance (00:17:54)The changing dynamics of post engagement (00:18:57)The Story is More Important than the Words (00:24:04)The Intellectual and Spiritual Work of Figuring Out Why People Should Care (00:25:03)The Need for Patience and Message Market Fit (00:25:13)

Whether you're starting new or bouncing back from time away, marketing yourself consistently is crucial for steady work. In this episode, I speak with Diana Kelly Levey, CEO of DKL Content Services, Inc. I worked with Diana years ago when she was an editor at Prevention and Muscle & Fitness magazine. She tells how she maintains a six-figure salary working an average of only 15 hours a week, how she stays top-of-mind with editors, clients, and prospects and the tools she couldn't do without. Tune in for all the inside scoop.This episode is sponsored by: LeadFeeder*****Join 1500 other copywriting and marketing peeps...Sign up for my Conversion Copywriting newsletter for weekly "ah ha!" moments: https://thecopyworx.com/newsletter/******Connect with Diana here:https://www.linkedin.com/in/dianakellylevey/https://www.instagram.com/dianakellyleveyfreelance/https://twitter.com/dianakelly

AI remains one of the hottest topics among marketers and copywriters–and for good reason. In this episode, I speak with Mark Savant, Founder Mark Savant Media & Podcast Services and host of After Hours Entrepreneur podcast. He describes his journey into AI and its application in podcasting and copywriting. Mark shares how AI helped him save a ton of time and eventually start his own podcast production agency. And he touches on the potential pitfalls and misuse of AI. Join the discussion.You can find and follow Mark here:WEBSITE: https://www.marksavantmedia.com/PODCAST: http://www.afterhoursentrepreneur.com/PUBLIC EMAIL: contact@marksavantmedia.comhttps://afterhoursentrepreneurmastermind.com/https://www.instagram.com/marksavantmedia/https://www.linkedin.com/in/mark-savant-ba777145/https://twitter.com/marksavantmediahttps://www.youtube.com/channel/UC2ePGMF5jsWze1sc0Gftf4wCompany URLhttps://Www.marksavantmedia.com*****Join 1500 other copywriting and marketing peeps...Sign up for my Conversion Copywriting newsletter for weekly "ah ha!" moments: https://thecopyworx.com/newsletter/*****Check out our Sponser, LeadFeeder HERE.*****Time stamps: The power of podcasting and content creation with AI (00:07:59)The importance of using AI in content creation (00:11:11)The need for consistency in online presence (00:12:55).Choosing the right social media platforms (00:14:13)Custom GPT and its application in business (00:27:02)

Website visitors don't read. They skim. In fact, only 16% read word-by-word. Nearly 80% scan, looking for the information they need. This scanning behavior typically follows two distinct patterns: the F and the Z. Intrigued? Tune into this episode where I dive deep into how you can craft your copy to resonate with these unique reading patterns. Discover strategies to help your visitors find exactly what they're looking for, both quickly and effortlessly. Check out the YouTube version for helpful images: https://youtu.be/o1ZcSCgdL5M*****Join 1500 other copywriting and marketing peeps...Sign up for my Conversion Copywriting newsletter for weekly "ah ha!" moments that move the needle: https://thecopyworx.com/newsletter/*****Time Stamps:Eye Tracking and Reading Patterns (00:00:01) F Pattern Design Examples (00:02:28) Z Pattern Design Examples (00:03:45) Eye tracking studies and scannable text (00:09:46) Improving copy conversions (00:09:46)

What makes a newsletter popular and engaging? And how do you craft persuasive copy that stands out without being sleazy? In this episode, Adriana Tica, strategist, writer, trend forecaster and entrepreneur, explores these topics and more. She also divulges the significance of creating a mailing list and why it's an invaluable asset in the social media realm.Find Adriana on LinkedInSign up for her newsletter: https://www.adrianatica.com/newsletter/Catch up with her on X / Twitter: https://twitter.com/adriana_tica *****Join 1500 other copywriting and marketing peeps...Sign up for my Conversion Copywriting newsletter for weekly "ah ha!" moments: https://thecopyworx.com/newsletter/*****Check out our sponser, LeadFeeder HERE.

Creating a thriving online community on LinkedIn takes more than announcing your company's latest award or posting a link to your blog. A lot more. You need a strategy and a plan. In this podcast episode with Michael Scott Overholt, PhD, he unpacks his best secrets for crafting compelling messages, shares tips on posting effectively, and includes his LinkedIn planning practice. Find Michael on LinkedIn: https://www.linkedin.com/in/michael-scott-overholt-phd/Visit his website at: https://www.anabasisllc.com/*****Join 1500 other copywriting and marketing peeps...Sign up for my Conversion Copywriting newsletter for weekly "ah ha!" moments: https://thecopyworx.com/newsletter/*****Show notes: Building a Community on LinkedIn (00:01:17)Building Relationships on LinkedIn (00:08:54)Creating Communities on LinkedIn (00:10:01)Posting Personal Content on Sundays (00:14:49)The Networking Side of LinkedIn (00:16:52)Building Relationships with Competitors (00:17:51)The Importance of Personality in Content (00:19:24)The three legs of the LinkedIn stool (00:28:00)Being organized and using systems (00:30:33)A reminder is given to the listeners to leave a review if they enjoyed the episode and it is mentioned that leaving a review helps the show.

Burnout doesn't play favorites—it can sneak up on anyone, from the corner office to the creative studio. This episode features Laura Nguyen, a once tireless professional who found herself clocking 75-hour weeks, only to end up with a prescription for rest from her doctor. It was the jolt she needed to reevaluate everything. Join us as Laura spills the details on how she turned a health scare into a recipe for balance. She's not just bouncing back. She's on a mission to pass on her hard-won wisdom, helping others to ease their workloads and embrace the joy of living. Listen in to hear her transformative tale and the life-changing strategies you can use, too. Tune in and learn how to swap the endless hustle for a life that's truly fulfilling.*********Join 1,500 other copywriting and marketing peeps!Sign up for my Conversion Copywriting newsletter for weekly "ah ha!" moments: https://thecopyworx.com/newsletter/********Follow Laura on LinkedIn: https://www.linkedin.com/in/lauran546/Laura's company: https://lauranguyen.co

Demographics tell only part of the story when you're writing for your target audience. Income, marital status, place of residence, etc. create a broad picture of your audience. But it's not fine-tuned enough to truly speak to your ideal customer. Understanding your customer's values, beliefs, interests, and lifestyle allows you to craft personalized content that doesn't just speak to them — it speaks about them. Here's how to use psychographics to get a much clearer picture of who you're speaking to so they know you 'get' them.Note: I gave an outdated email address at the end of this episode. The correct address is Linda@TheCopyWorx.com****Time stamps:Psychographics vs. Demographics (00:00:01) Crafting Personalized Content (00:02:16) Addressing Pain Points (00:03:34) The importance of understanding customers' interests and lifestyle (00:09:33) Incorporating psychographic characteristics into marketing (00:10:36) Using emotional intelligence to gauge customers' openness (00:11:51) ********Join 1,500 other copywriting and marketing peeps!Sign up for my Conversion Copywriting newsletter for weekly "ah ha!" moments: https://thecopyworx.com/newsletter/

Frameworks make the marketing game work, according to Tas Bober, founder of Delphinium Solutions. And she proves it with her strategies for using frameworks in both her business and personal life. She also shares tips on marketing efficiency, AI, landing pages, copywriting, and the importance of organic LinkedIn growth. Tune in to hear all the great value…Follow Tas on LinkedIn: https://www.linkedin.com/in/tasbober/Check out her company website: https://delphiniumsolutions.com/****TIMESTAMPS:Evolution of website framework [00:08:52]Creating a system for sourcing people [00:09:40].Using Google Sheets for flexibility and accessibility [00:11:17]The importance of human intervention in using AI [00:17:03]The limitations of AI in copywriting [00:18:21]The value of providing upfront value in marketing [00:24:27]The importance of trust and sharing information [00:25:31]Quick conversion wins on landing pages [00:26:22]The significance of delivering what users want [00:30:11]*************Join 1,500 other copywriting and marketing peeps!Sign up for my Conversion Copywriting newsletter for weekly "ah ha!" moments: https://thecopyworx.com/newsletter/

In this episode, I'm a guest on the B2B Power Hour podcast hosted by Morgan Smith. I break down what makes great content and copy. I also talk about the difference between copy and content, a question I get often. I break down my favorite frameworks for creating social content and touch on the psychological drivers of great copy. Oh, and there's also a PRO tip about creating buttons that convert.You can find Morgan's podcast here: https://b2bpowerhour.com/podcast/Follow him on LinkedIn: https://www.linkedin.com/in/morganjsmith/Join 1,500 other copywriting and marketing peeps...Sign up for my Conversion Copywriting newsletter for weekly "ah ha!" moments: https://thecopyworx.com/newsletter/The difference between copy and content [00:01:17]Linda explains the distinction between copy and content, emphasizing that copy is intended to inspire action, while content is meant to entertain or inform.Blurred line between copy and content on LinkedIn [00:02:17]The conversation explores the overlap between copy and content on LinkedIn, discussing how posts on the platform can include both elements.Creating engaging content on LinkedIn [00:07:37]Linda shares the key ingredients of a good LinkedIn post, highlighting the importance of a captivating headline and opening sentence to grab readers' attention.The importance of sentence variation [00:08:36]Linda discusses the importance of breaking up copy with shorter sentences and varying sentence length for better engagement.Creating attention-grabbing headlines [00:09:46]Linda shares tips for writing headlines that grab people's attention, including using controversial statements or surprising facts.Appropriate calls to action on content [00:15:07]The discussion revolves around the appropriateness of different calls to action on content, such as asking for engagement, following, or signing up for a newsletter.The value proposition and customer understanding [00:18:35]Discussion on the importance of having a solid value proposition and understanding customers' needs and challenges.Using data and tracking results [00:20:21]The importance of using data to inform content strategy and tracking the performance of marketing efforts.Copywriting based on reader's level of awareness [00:22:36]Explanation of how conversion copywriting takes into account the reader's level of awareness and tailors the messaging accordingly.The different levels of attention [00:24:40]Explains how to capture attention with headlines and guide readers through different levels of decision making.Mapping copy to buying journey [00:25:38]Discusses how to balance different levels of awareness and create copy that resonates with pain aware and product aware users.Problem agitation and solution framework [00:31:45]Introduces the problem agitation and solution framework as a preferred method for building sales pages and engaging readers.The AIDA Framework [00:32:40]Linda discusses the AIDA framework (Attention, Interest, Desire, Action) and its effectiveness in creating engaging LinkedIn posts.Creating Effective Calls to Action [00:33:20]Linda and the host discuss the best types of calls to action on a sales page, including direct language and verbs that evoke curiosity or value.The Importance of Not Being Boring [00:40:13]Linda emphasizes the importance of writing conversationally, incorporating personal stories, and using humor to make content and copy more interesting and engaging.The importance of a killer headline...

In this episode, I speak with Kevin Rapp, founder and Chief Creative Officer, Kevin Rapp Consulting. He tells how he went from motion designer to leading a video team at a hot startup. We chat about everything from why shorter YouTube videos are winning to the real deal about using video in B2B. We'll also get into how the journey with a brand isn't a straight line anymore—it's more like a treasure map with multiple touchpoints. Listen in...Connect with Kevin:Company URL: https://kevin-rapp.comLinkedIn: https://www.linkedin.com/in/kevin-rapp-consulting/ Misconceptions about the creative profession [00:01:16] Discussion on the biggest misconceptions people have about the creative profession.Defining creative and its role [00:03:03] Exploration of how creative is defined and its role in conveying intangible concepts through various mediums.Kevin's journey in the creative field [00:05:13] Kevin's background in video production and his transition to working with tech companies and startups in branding and strategy.The limitations and constraints that inspire creativity [00:10:07] The speakers discuss how limitations and constraints in a marketing objective inspire creativity and push the brand forward.The changing landscape of video marketing [00:11:54] Kevin talks about how video marketing has drastically changed over the years, from laying off broadcast commercials to beta tape to the fragmented user journey of today.Creating a modular and holistic content experience [00:13:38] We discuss the shift from focusing on one hero piece of content to conveying the brand story in smaller, bite-sized chunks across various platforms and formats.The distinction between theory and practice [00:18:15] Discussion on the difference between blanket advice and practical steps in implementing advice.The importance of video in shaping a brand [00:21:14] Exploration of how video is becoming a dominant form of communication and its role in defining a brand's identity.The effectiveness and purpose of videos on websites [00:25:54] Debate on whether videos on websites should be integral to the user experience or used as a mere tactic.The importance of concise and focused video content [00:28:15] We chat about the common problem of trying to include too much messaging in one video. Kevin recommends being tight and concise with video content.Creating a systemized and modular set of video content [00:29:45] Kevin suggests investing in a systemized and modular set of content, breaking down longer videos into smaller components to create different videos for different stages of the sales and marketing funnel.Avoiding decision fatigue with video calls to action [00:30:41] We discuss the negative impact of including too many calls to action in a video, leading to decision fatigue and inaction from viewers.**********Join 1,500 other copywriting and marketing peeps...Sign up for my Conversion Copywriting newsletter for weekly "ah ha!" moments: https://thecopyworx.com/newsletter/

I spoke on a live audio event panel recently on creating a personal brand on LinkedIn. I provided tips on how to weave an authentic story on LinkedIn without over-sharing or being unprofessional, how to find your value proposition, how to tailor your LinkedIn posts to cover more than one objective... and lots more. Check it out...TIME STAMPS: Creating a Brand Voice on LinkedIn [00:00:02] Tips on defining brand pillars, consistency, and audience awareness to create a personal brand on LinkedIn.Weaving an Authentic Narrative on LinkedIn [00:02:23] Guidance on sharing personal experiences, highlighting growth, setting professional boundaries, and showcasing expertise on LinkedIn.Tailoring LinkedIn Posts for Multiple Objectives [00:06:09] Strategies for planning content that serves networking, thought leadership, and job searching objectives, using hashtags, and experimenting with different formats.Creating an authentic narrative on LinkedIn [00:11:58] Tips on linking personal stories to professional outcomes and showcasing challenges overcome.Tailoring LinkedIn posts for multiple objectives [00:11:58] Using content buckets to ensure posts serve more than one objective.Improving your LinkedIn profile [00:11:58] Identifying areas for improvement by focusing on clarity, consistency, and compelling value.*************************Join 1,500 other copywriting and marketing peeps...Sign up for my Conversion Copywriting newsletter for weekly "ah ha!" moments: https://thecopyworx.com/newsletter/

Defining demand generation has always been a challenge, says Janelle Amos, Founder and Chief Strategist at Elevate Growth. In this episode, Janelle talks about how this realization helped her shift her business focus to better help her clients. She stresses the importance of clear messaging and communication to land long term clients. Connect with Janelle here:LinkedIn: https://www.linkedin.com/in/janelleamos/******Join 1500 other copywriting and marketing peeps...Sign up for my Conversion Copywriting newsletter for weekly "ah ha!" moments: https://thecopyworx.com/newsletter/

Thinking like a marketer can be detrimental to engagement, says Scott Murray, content marketer, communication craftsman and Sparketing coach. Scott suggests marketers should think less like marketers and more like consumers when creating content. In this episode, he explains that every aspect of what we do communicates a message to consumers, and their brains quickly interpret these messages. He advocates for a focus on value-driven, human-centered marketing that resonates with the audience's needs. Scott also highlights the significance of changing terminology to foster a more conversational approach and avoid alienating potential customers. Let's get into it...Connect with Scott here:ScottMurrayOnline.comLinkedIn: https://www.linkedin.com/in/scmurray/Buy "The Most Amazing Marketing Book Ever" HERE******Join 1500 other copywriting and marketing peeps...Sign up for my Conversion Copywriting newsletter for weekly "ah ha!" moments: https://thecopyworx.com/newsletter/

Should we, as copywriters, use AI -- Or are we sabotaging our own efforts? In my guest appearance on Sam Dunning's podcast, The Business Growth Show, we dive deep into this topic. What are the pros and cons of using AI? When should we NOT use it for creating copy? And what are the best ways to use it for research? I answer these and other AI focused questions with Sam... give it a listen!Sam's podcast link: https://www.businessgrowth.marketing/ai-for-copywriting-hell-yes-or-not-on-my-dying-grave ******Join 1500 other copywriting and marketing peeps...Sign up for my Conversion Copywriting newsletter for weekly "ah ha!" moments: https://thecopyworx.com/newsletter/

Why so serious? B2B businesses often shy away from using humor. But research shows making people laugh and smile creates trust and engagement. So why not use it? Learn from HumorPoint.com's CEO, Robert Quick Bostick, how to incorporate jokes, puns, and cartoons to build trust, elevate presentations and sales.******Company URL: https://www.humorpoint.comThe Perfect Cartoon: http://www.perfectcartoon.com/?lang=en&db=production&q=copywriting Connect with Robert on LinkedIn: https://www.linkedin.com/in/robertquickbostick/*****Join 1500 other copywriting and marketing peeps...Sign up for my Conversion Copywriting newsletter for weekly "ah ha!" moments: https://thecopyworx.com/newsletter/

Today we talk to conversion copywriter Haley Burns and explore how to implement creativity to improve website traffic and engagement. Connect with Haley:WebsiteLinkedInFacebookKey Takeaways from this episode:1. It's important to embed keywords into creative, engaging language and content.Surfer SEO and Jasper can serve as beneficial tools to generate new ideas.Continually optimize website content from both an SEO and copywriting perspective.2. Haley emphasized unique and refined writing for an authentic brand voice.Draw inspiration from reading fiction. (B also mentioned a nonfiction book to improve storytelling Stories that Stick.)Engage with diverse people and note their unique phrases.Take breaks from social media.3. Is there a specified formula or objective in copywriting for high-quality content?Haley: Sharing something new that resonates with the target audience suffices.B defined high-quality content as helpful.Crystal believes sharing a fresh and genuine perspective = high quality.For e-commerce, compelling content can contain word graphics and images.Haley: intention and honesty as crucial elements to high-quality content.4. Conversion copywriting addresses objections to sales success.Mastering conversion copywriting can lead to more effective persuasion techniques and stronger arguments in content.Addressing potential client objections in content reassureslients about the value of products or services.5. The essential mindset for creativity:Develop a curious mindset. Practice self-care by distancing from work.Nurture your creativity!If you're looking for a unique, handcrafted way to spruce up your home or office, then Collage and Wood is the perfect place for you! We offer a range of beautiful wooden signs that are perfect for any occasion. Our talented team of artists will work with you to create a sign that perfectly suits your needs. So why wait? Visit Collage and Wood today!Support the showApply to be our podcast guest!

In this episode, Lauren interviews Kori Whitby, a conversion copywriter and messaging strategist. They discuss Kori's entrepreneurial journey and her work in the field of copywriting. Kori shares how she discovered her passion for copywriting and her thoughts on the different categories of copywriters. They also delve into the balance between creative copy and effective calls to action, the use of AI in copywriting, and the importance of human connection and authenticity in digital marketing. Kori also provides advice for DIY copywriting and choosing a copywriter. Check her out online: www.bykoriwhitby.comFollow her on IG: www.instagram.com/bykoriwhitbyGet on the waitlist for her template shop: https://view.flodesk.com/pages/64b6cc54cd56042d78f06a62Follow us on Instagram: @brandgoodtime @shesbusyafCheck out our services: www.brandgoodtime.comConnect with Lauren on LinkedIn: www.linkedin.com/in/laurenloreto

In this special bonus episode of the Being Freelance podcast we take a selection of the regular Live Q&As that we host in the Being Freelance Community and let you soak up the wisdom once more.You can catch full video replays of all of our Live Q&As in the Being Freelance Community.In this episode, we've got:- Freelance content marketing and SEO strategist Beth Gladstone- Tom Garfield who creates websites alongside his wife Ellie, as ‘Brand New Notebook'- Conversion copywriter Prerna Malik of Content BistroFind a full transcript and links at the website.Questions that are answered1. HOW DO YOU GET TO WORK WITH SUCH HIGH PROFILE CLIENTS?2. HOW MUCH SHOULD I BE SPENDING ON A WEBSITE?3. ARE REGULAR BLOGS STILL WORTH DOING?4. HOW WOULD YOU LAUNCH AND SELL AN ONLINE COURSE WITHOUT AN EMAIL LIST?5. SHOULD I PUT MY FREELANCE PRICES ON MY WEBSITE?6. HOW DO YOU SPEND REGULAR TIME ON YOUR OWN MARKETING WHILST ALSO DOING EVERYTHING ELSE?7. SEO WISE, HOW DO WE KNOW WHAT PEOPLE ARE SEARCHING FOR WHEN IT COMES TO OUR FREELANCE SERVICES?8. WHAT MAKES A GREAT SALES PAGE?9. IS EMAIL MARKETING WORTH DOING IF YOU'RE NOT A GOOD WRITER?10. ANY TIPS FOR HIRING OTHERS?11. ANY TIPS ON COMING UP WITH CONTENT IDEAS?12. WHAT IS A BACKLINK? SHOULD WE BE TRYING TO GET THEM?Join the Being Freelance Community and catch full video replays of these and many more Q&As!

In this episode of SaaS Marketing Superstars podcast, Eden Bidani teaches how she uses Conversion Copywriter to help B2B SaaS companies to increase conversions, acquire more customers and grow revenue with clearer messaging. Episode Highlights - Her ideal clients and how she helps them with their messaging (0:44) - How SaaS companies can clarify their messaging when communicating with their customers (3:55) - Getting access to key stakeholders of companies and their customers to get their view of the product (7:29) - How to make sure that companies positioning statement and strategic narrative are used in the right places (10:25) - Shortening sales cycles with video testimonials (14:29) - The two key elements companies must focus on to excel in their messaging and communication (17:17) - How she has unlocked LinkedIn to grow her business (21:07) - Her system for publishing content consistently (23:41) - Favorite books, apps and business leaders (27:55) Check out the show notes and get links to all the resources mentioned in this episode here: https://aaronzakowski.com/podcast-conversion-copywriting-eden-bidani

In today's episode of the podcast, launch copywriter Dani Paige joins me to demystify conversion copywriting for service-based business owners and course creators. Whether you're launching a new service or you're refining an existing offer, the copy you use on your sales pages is directly tied to how that offer will perform. But what should […] The post Episode 270: Demystifying Conversion Copywriting with Dani Paige appeared first on b is for bonnie design | brand design, strategy & education for creative entrepreneurs.

Watch the episode on PCA Overdrive: https://www.pcaoverdrive.org/contractor-evolution/videos/increase-your-influence-with-conversion-copywriting PCA Overdrive is free for members. Not a member? Download the app on the Apple Store or Google Play and enjoy a 7 day free trial! Become a member: https://www.pcapainted.org/membership-resources/ To apply for a Breakthrough Academy Business Assessment click here: https://trybta.com/YTEP112 Check Out Ami's Language Building Blocks Template: https://trybta.com/DLEP112 To connect with Ami message him on LinkedIn: https://www.linkedin.com/in/apsanyal/ Learning to write persuasively is a massively underrated skill and not something we've spent enough time on this podcast. See, there is a scientific process to crafting messages that truly compel someone to: - apply to your job posting, - to fill out the inquiry form on your website, - to subscribe to your newsletter - to award you the contract and not your competitor The list goes on. Whether you hoping to transact in dollars or just in information, there are certain spots in your business where the exact words on the page really matter. The technical term for what I'm talking about is conversion copywriting, and the concept is simple: construct sentences in such a way that makes the reader feel seen and understood and want to interact with you more. Another way to think of this is “Salesmanship In Print.” Ami Sanyal is a marketing strategist, the CEO of The Uncommoners Club (his agency), and our conversion copywriter here at Breakthrough Academy. I've worked firsthand with him over the past year, and honestly can say he's the most talented person at his craft that I've ever met. Long story short, if you want to learn how to write job postings that give you an inbox full of resumes, how to write follow-up emails that get excited responses, or website CTAs which get you leads, learning the basics of conversion copy is probably a good idea. The good news? Mastering this craft is easier and more formulaic than you might think. Subscribe to Breakthrough Academy to never miss a video! http://bit.ly/youtubebta Interested in working with us? Let's chat: https://trybta.com/welcome

To learn more about Breakthrough Academy, click here: https://trybta.com/PCEP112 Check Out Ami's Language Building Blocks Template, Click Here To connect with Ami message him on LinkedIn: https://www.linkedin.com/in/apsanyal/ Learning to write persuasively is a massively underrated skill and not something we've spent enough time on this podcast.   See, there is a scientific process to crafting messages that truly compel someone to: apply to your job posting,  to fill out the inquiry form on your website,  to subscribe to your newsletter to award you the contract and not your competitor The list goes on. Whether you hoping to transact in dollars or just in information, there are certain spots in your business where the exact words on the page really matter.   The technical term for what I'm talking about is conversion copywriting, and the concept is simple: construct sentences in such a way that makes the reader feel seen and understood and want to interact with you more.  Another way to think of this is “Salesmanship In Print.”  Ami Sanyal is a marketing strategist, the CEO of The Uncommoners Club (his agency), and our conversion copywriter here at Breakthrough Academy.  I've worked firsthand with him over the past year, and honestly can say he's the most talented person at his craft that I've ever met.   Long story short, if you want to learn how to write job postings that give you an inbox full of resumes, how to write follow-up emails that get excited responses, or website CTAs which get you leads, learning the basics of conversion copy is probably a good idea.  The good news? Mastering this craft is easier and more formulaic than you might think.See omnystudio.com/listener for privacy information.

This week's episode of Win The Hour, Win The Day Podcast is sponsored by Win The Hour, Win The Day's Signature Coaching Program the Winners Circle. Kris Ward who helps entrepreneurs to stop working so hard interviews, Danielle Weil. Danielle Weil Gives Us Actionable Copywriting Strategies for Immediate Results!   Learn:-How to effortlessly create fresh content in a short amount of time.-Why starting your copywriting with questions can hinder your success.-Uncover ninja copywriting hacks to save you valuable time.-Discover the power of leveraging Chat GPT.And so much more that will blow your mind!  Scale Your Business Scorecardhttps://bit.ly/3Iyf4AU  Win The Hour, Win The Day! www.winthehourwintheday.com  Podcast: Win The Hour, Win The Day Podcast  Facebook: https://www.facebook.com/winthehourwintheday/LinkedIn: https://www.linkedin.com/company/win-the-hour-win-the-day-podcast  You can find Danielle Weil at:Website: https://www.dwcopy.com/subjectlines/LinkedIn: https://www.linkedin.com/in/danielleweil/Facebook: https://www.facebook.com/danielle.weilInstagram: https://www.instagram.com/daniellekweil/  Win The Hour Win The Dayhttps://www.winthehourwintheday.com

If your messaging isn't clear, you may as well write in wingdings. It will have the same impact. Problem is, writing with clarity isn't easy to do. It's not just about using easy-to-understand words, although that's part of it. In this mini podcast, I provide four simple ways to ensure your copy passes the clarity test. It can mean the difference between capturing the attention of 4% of people... or 93%. Check it out.Sign up for the Conversion Copywriting newsletter: https://thecopyworx.com/newsletter/

The words that you use to convince people that what you have is what they need, is what copywriting is all about.  My guest this episode is Joanna Wiebe, the founder of Copyhackers. Jo discusses her background working for Intuit as she worked herself into the world of entrepreneurship. We also talk about the role of artificial intelligence and copywriting, and her answer may surprise you about that. We also dive deep into what you should be including on your homepages and your landing pages to convert more of those clicks into clients for the show notes, transcripts, and more.