The Inspiration Place

What does it really take to build a 7-figure product-based brand without burning out or selling out? Charis Jones of Sassy Jones is bringing the sparkle and the strategy. From humble beginnings hosting parties in her kitchen to running one of the fastest-growing businesses in the country, Charis shares the mindset shifts, marketing tactics, and lessons that helped her scale. If you've ever wondered how to show up online with both purpose and profit, you're going to love this.   In this episode, you'll discover: Explore the importance of staying consistent and evolving with your audience Learn how Facebook ads helped her scale her business without relying solely on organic reach Discover how Charis turned home jewelry parties into a powerful livestream strategy For full show notes, go to schulmanart.com/354  

Ever find yourself constantly working but wondering why the sales aren't happening? Maybe you're stalling until everything's “just right,” or worried that following up with collectors is annoying. In this episode, I'm calling out five sneaky mistakes that hold artists back—and what to do instead. These are lessons I've had to learn the hard way (yes, I really did jump off a bridge because everyone else was doing it). So grab your coffee, and let's flip the script on your marketing mindset.   In this episode, you'll discover: Learn how to stop mistaking busywork for real progress Understand why clarity comes from consistency, not over-explaining Discover why perfectionism stalls momentum   For full show notes, go to schulmanart.com/353  

Christine Mighion is not just a jewelry artist—she's proof that putting your art production first can change the game. We talked about building a sustainable art business, ditching designer-thinking, and embracing the role of artist with pride. She shares how shifting her mindset around pricing, messaging, and email marketing helped her increase sales by 25%—even during a typically slow season. And yes, we did a full-on unboxing because I genuinely love her work (and paid for it!).   In this episode, you'll discover: Discover why being a maker-first can be your biggest strength Learn how to shift from hustle to intentional growth Find out how to use your values to attract your ideal collectors   For full show notes, go to schulmanart.com/352  

Martha Brane didn't follow a traditional artist path—and that's exactly why her story hits hard. From launching a PC software company in the '80s to now having her art featured in B2B markets like hospitality and healthcare, she's done it her way. We talk about pivoting with purpose, why mindset changes everything, and how adding a bit of brown to your palette might just open unexpected doors.    In this episode, you'll discover: Learn why embracing a business mindset is just as important as honing your craft Discover how Martha transitioned from galleries to landing deals with national art distributors Hear how changing your email subject line can seriously increase engagement   For full show notes, go to schulmanart.com/351  

Ever looked at a piece of your art and thought, This one is too special to sell? Or maybe you've had the opposite feeling—panicking because you need to make a sale, so you slash prices just to move something fast. If either of those sound familiar, you're not alone. Artists constantly battle fear, scarcity, and impatience when it comes to pricing and selling. In this episode, we're unpacking the emotional traps that can sabotage your success—whether it's overpricing out of attachment, underpricing out of doubt, or rushing into sales out of fear.   In this episode, you'll discover: Discover why overpricing can be a sign of emotional attachment, not value. Explore why discounting your work trains buyers to wait for a sale. Learn how impatience leads to underpricing and weakens your sales strategy.   For full show notes, go to schulmanart.com/350  

What if you had a built-in guide to making decisions, navigating challenges, and fully stepping into your purpose? That's what human design offers, and Baeth Davis is here to share how this system can help you align with your true self. Whether you're feeling stuck, overwhelmed, or simply curious, this conversation will give you a new perspective on how to create a life with more ease and fulfillment.   In this episode, you'll discover: Learn how human design can guide you in making aligned decisions. Discover the major energetic shifts coming in and what they mean for you. Explore how to break free from external conditioning and trust your inner wisdom.   For full show notes, go to schulmanart.com/349  

Turning a passion for art into a thriving career takes more than talent—it takes vision, resilience, and a willingness to forge your own path. Alyssa proves there's no single blueprint for an art career. With a background in the New York fashion industry, she transformed her creative path by blending photography with mixed media, crafting textured and evocative works. She's not just creating—she's challenging the rules of the art world. Tune in to learn how she did it.   In this episode, you'll discover: Learn how mixed media techniques can add depth and emotion to your artwork. Explore alternative ways to sell art beyond the traditional gallery system. Find out why relationships and persistence are key to getting into retail spaces. For full show notes, go to schulmanart.com/348  

If you're feeling stuck and overwhelmed in your creative practice, you're not alone. The pressure to succeed, fear of failure, and comparison to others can keep you paralyzed. But creativity isn't about grinding through exhaustion—it's about finding joy in the process. In this episode, I'll share simple, actionable strategies to help you move past creative blocks while protecting your energy.   In this episode, you'll discover: Learn why setting measurable, achievable goals keeps you motivated and on track Get strategies to shift your mindset from “falling behind” to making steady, confident progress Discover how to create a starting ritual to overcome resistance and build momentum   For full show notes, go to schulmanart.com/347  

Bartering might seem like a win-win, but in reality, it's keeping you stuck. High-end collectors aren't looking for bargains—they want exclusivity, prestige, and ease. When you shift your mindset and your pricing strategy, you'll attract buyers who see your art for what it truly is: valuable.   In this episode, you'll discover: Learn how pricing higher can actually increase demand for your art. Find out why making the buying process effortless leads to more sales Discover why bartering signals that you're not open to receiving money   For full show notes, go to schulmanart.com/345  

Building a successful art career isn't just about talent—it's about community. That's why I love seeing artists come together to support each other in accountability pods inside the Artist Incubator. In this episode, I'm joined by Susan Lobb-Porter, Kerstin Stiller, and Leslie Goldman, the winners of our latest pod challenge. These artists prove that success isn't just about individual effort but also about the power of connection, encouragement, and shared strategies.   In this episode, you'll discover: Learn why showing up consistently for your peers leads to greater personal growth Explore the impact of community support in overcoming creative roadblocks Find out how collaboration and shared knowledge accelerate artistic success   For full show notes, go to schulmanart.com/344  

The way people decorate their homes is always evolving, and staying on top of these shifts can help you sell more art. In 2025, home decor is moving toward richer colors, immersive spaces, and a bold return to maximalism. If you've been wondering how to position your art for today's collectors, these trends will give you a fresh perspective.    In this episode, you'll discover: Learn how adapting your color palette to include trending hues can influence your new body of work. Discover how to offer your art as a mural and step out of the frame. Find out how to display your art in a way that attracts decorators and collectors.   For full show notes, go to schulmanart.com/343  

Visual artist Aramis Hamer shares how she sells her art on YouTube. She's not just making art; she's building a whole world around it using YouTube.   In this episode, you'll: Uncover YouTube as a long-term strategy to draw in potential buyers for your art Find out why email newsletters are essential for converting viewers into devoted art collectors Learn how to transform real-life situations into engaging content For full show notes, go to schulmanart.com/342  

Pantone's 2025 Color of the Year—a warm, evocative soft brown—is more than just a trend; it's an opportunity to connect with your audience in fresh, exciting ways. Curious how this color trend can inspire your work and attract more collectors? I've got you covered with strategies to make it work for your art business.   In this episode, you'll: Explore how to incorporate mocha into your art palette Create marketing strategies inspired by the COTY Learn how to use the themes of comfort and indulgence to frame your art   For full show notes, go to schulmanart.com/341  

Jen and I share the latest cutting-edge AI tools while exploring authentic marketing strategies and approaches. From personal insights about embracing failure as creative entrepreneurs to practical AI-powered solutions, you don't want to miss this.   In this episode, you'll discover: Discover how to use different AI tools to boost your business Explore the concept of failing better and embracing new chances Learn why it's so important to share personal stories in your marketing to create a human connection and rise above generic content For full show notes, go to schulmanart.com/339  

I'm pulling back the curtain on what truly makes artists thrive while others struggle—and joining me are my Incubators Natalie, Aja, Chris, and Lynn. They'll share what they did to make their art business successful. It's all about truly believing in your work and yourself, connecting with the people who love your art, and getting into action.   In this episode, you'll discover: Discover how to prioritize confidence over technical perfection Hear how the accountability pods helped artists move forward with support Find out about the different revenue streams that artists use to make consistent income   If you're ready to take your art business to the next level, go to SchulmanArt.com/ENROLL  

Are you ready to discover the secrets to a thriving art career? In this last installment of the Artpreneur Bootcamp, I will guide you through the essential steps to transform your passion into profit. Join me as we explore the key elements that separate successful artists from those who struggle, and learn how to implement these secrets into your own art business.    In this episode, you'll:   Explore the belief triad and understand the importance of believing in your art, yourself, and your buyers Discover how surrounding yourself with the right people can impact your success Learn why you need to invest in your dreams to grow your art career   To sign up for the Artist Incubator, go to SchulmanArt.com/ENROLL  

Ready to continue transforming your art career? We're diving deep into the five essential foundations needed to build a successful art business. I'll guide you through a framework to help you diagnose where you are and what steps you need to take next to achieve a sustainable art career. This is a limited time podcast so make sure to take note of the key concepts.   In this episode, you'll: Explore the exact five-part passion to profit plan to build a thriving art business Discover the number one skill needed to skyrocket your art sales Learn how to cut through the noise and overwhelm to focus on the inspired actions that will get you results   To save your spot, go to SchulmanArt.com/BOOTCAMP   Here's the recap with the same emoji for all bullets [SchulmanArt.com/VIP]:  

Are you ready to transform your art career? Join me for day one of the Artpreneur Bootcamp as we uncover the five most common problems that keep artists from thriving, and how to overcome them. It's not that artists don't work hard enough; it's that they often focus on the wrong things. I'll guide you through a process to identify your self-sabotaging patterns, and get clear on the exact steps to take next, including goal setting exercises. This is a limited time podcast so make sure to take note of the key concepts.   In this episode, you'll: Explore the difference between starving artists and successful artists, and discover how planning for profit is essential Understand why overcoming overwhelm, a common productivity problem, requires focusing only on what's important and eliminating what doesn't work Discover how to embrace your unique quirks and overcome promotion problems by selling your art in an authentic way To save your spot, go to SchulmanArt.com/BOOTCAMP   Here's the recap with the same emoji for all bullets [SchulmanArt.com/VIP]:

Joining me today is Artist Incubator member, Natalie Bradley, who has experienced amazing success after joining. She shares her journey as an artist and how she grew her business, from her first sales to getting featured on local TV. Tune in to learn from her experience.   In this episode, you'll: Learn how to turn a hobby into a business with the right mindset and strategy. Explore how a perfect pitch can lead to unexpected opportunities like a live TV interview. Discover how Natalie grew her email list and used consistent emails to generate sales. For full show notes, go to schulmanart.com/338  

Kickstart the New Year with my 10 tips on cultivating inner peace. Drawing inspiration from the "Word of the Year" concept, listen in to know how you can choose your own WOTY.   In this episode, you'll discover: Learn about the power of setting intentions and how it can positively shape your year. Explore the impact of constant news consumption on mental well-being and how to navigate the digital age mindfully. Create a personalized plan for fostering inner peace   For full show notes, go to schulmanart.com/337  

We're wrapping up 2024 by throwing it back to the most popular podcast moments this year. Join us through a ride of this year's most impactful conversations, packed with advice, insights, and plenty of entertaining moments that capture the spirit of our community.    In this episode, you'll discover: Explore the importance of committing to your creative vision and persevering through challenges to achieve artistic and personal success Discover how creativity serves as a powerful survival strategy Learn to trust yourself, your art, and your audience For full show notes, go to schulmanart.com/336

Let's celebrate the wisdom and power that come with age. Embrace the crone archetype - think wise woman, not wicked witch - to feel more confident and powerful. You'll learn how to tap into our intuition and creativity plus I share 7 rituals for reflection and intention-setting to help you close out the year.   In this episode, you'll: Discover what the crone archetype is all about and what it means in different cultures Explore how to use creativity as a way to express ourselves and grow, no matter our age Learn 7 personalized rituals to let go of the past year and set intentions for the future   For full show notes, go to schulmanart.com/335  

If you're an artist looking to boost your sales and build lasting relationships with your customers, gifting can be one of the best ideas you can do! Direct response marketer David Baer joins me in breaking down gifting strategies for every stage of the customer journey and explaining how to leverage this powerful tool without undermining your sales. In this episode, you'll: Discover how to avoid overdoing bonuses and gifts Learn the difference between a lead magnet and a bonus Explore the psychology of why gift-giving works on consumers For full show notes, go to schulmanart.com/334  

Emmy-winning filmmaker Liz Scully is back on the show for our newest art critic series. You'll be hearing our take on the latest art news and stories in the art world. We're discussing the role of art in shaping the world around us. Stay tuned to hear from your favorite art world insiders.   In this episode, you'll: Learn how performance art can challenge and transform societal norms Discover why immersive art is becoming a must-see experience for 2025 Explore the ethics and effectiveness of art activism   For full show notes, go to schulmanart.com/333  

This episode explores the interconnectedness of art with world events, cultural shifts, and societal trends. It examines how art responds to and reflects these influences, focusing on the 20th and 21st centuries. The episode also predicts 5 major art trends for 2025 and beyond, emphasizing the importance of artists being "in conversation" with the world around them to create relevant and resonant work.   In this episode, you'll discover: Explore ways to create immersive experiences that engage audiences. Discover the importance of sustainability and eco-conscious themes in art Learn about the power of nostalgia in art and design For full show notes, go to schulmanart.com/332  

If you've been struggling trying to find the right people for you, you're not alone. I'm joined by marketing mavens Jen Lehner and Felicia Pagesh and we're here to talk about the two main customer markets with you getting to decide which one you want to attract. It's all about publicity, email marketing, and finding the strategies that feel good to you!   In this episode, you'll… Learn how to build your audience even if you're an introvert or don't use TikTok Explore two main market demographics: Gen Z and younger, and Gen Y and older – and how you can target your ideal audience effectively Discover tips and tricks in starting and creating your podcast   For full show notes, go to schulmanart.com/331  

If you're struggling with ways to market your art, consistency is key. Today, you'll learn how to reframe your best messages without being boring. There's no harm in repeating your winning ideas. Plus, get inspired by my incubator members' latest wins!   In this episode, you'll discover: Learn how repetition in marketing can build trust with your audience Discover why consistency is key to making your marketing messages stick Explore how to reframe the same message to engage different facets of your audience For full show notes, go to schulmanart.com/329  

Step into the shadows of creative uncertainty and unearth the chilling tales of artistic fears in our spine-tingling Halloween edition! Dive deep into the twisted intricacies of creativity and the haunting struggles that can accompany it. Let's investigate the raw vulnerability behind the artistic process and shed light on the fears and doubts plaguing even the most seasoned artists, marketers, and entrepreneurs. Together, we will determine how to overcome spooky obstacles, reclaim your artistic prowess, and foster resilience in the face of creative nightmares. “The real specter was the creative anxiety lurking in the shadows. It wasn't just about having the time, it wasn't about the distractions, it was about the chilling touch of fear and uncertainty.”- Miriam Schulman In this podcast, you'll discover… Acknowledging and facing your fears, such as fear of failure, perfectionism, imposter syndrome, and the comparison trap, will empower you to confront the inner demons of creative anxiety. Imperfections are natural, and your past achievements serve as a reminder of your capabilities. Actionable strategies for pushing through creative blocks.   For full show notes, go to schulmanart.com/280.   ++++++++++++++++++++ 

Research shows that dyslexia is more common among creatives, affecting about 15% more than in other fields. As someone who has dealt with auditory processing disorder for much of my life, I understand how these struggles can impact our daily lives. With me today is bestselling author and entrepreneur Jamie Waller who shares his success story despite having dyslexia. Tune in to hear how he turned it into his strength.   In this episode, you'll discover: Learn about the prevalence of dyslexia among creatives and entrepreneurs Gain insight into the diverse experiences of people with dyslexia Understand neurodiversity as a strength in society For full show notes, go to schulmanart.com/327  

In our latest Kvetch and Kvell episode, digital marketing strategist Jen Lehner and I  share with you how you can use AI to level up your art marketing. Tune in for fresh ideas to grow your art business! In this episode, you'll: Discover how to use AI tools like ChatGPT and Google Notes Lm to your advantage Hear why traditional print ads in niche magazines can still be effective for promoting your art Find out how you can create videos featuring your artwork without being on camera For full show notes, go to schulmanart.com/326  

One of the most sought after business strategists, Perry Marshall, sits down with me today to talk about the 80/20 principle and how this can be applied to almost every aspect of your business. Tune in to know more about this success rule.   In this episode, you'll discover: Discover how you can apply the 80/20 rule to your business Learn the power of integrating spirituality with entrepreneurship to find deeper purpose. Gain insights on how focusing on the right 20% can drastically reduce effort and increase results   For full show notes, go to schulmanart.com/325  

If you're constantly tweaking your work and never feel like it's finished, you're not alone. Indecision and uncertainty commonly hold artists back from moving forward. Playwright and author Jeffrey Maddoff joins me today to talk about calling it ‘done'. In this episode, you'll discover: Discover how you can use deadlines to your advantage Learn tips on making confident decisions and avoid getting stuck Understand how adopting a growth mindset can help you break free from progress For full show notes, go to schulmanart.com/324  

One of the most powerful things that successful artists do that unsuccessful ones don't is investing in relationships. That's why I've invited mastermind coach Liz Scully to share with us the benefits of being part of a community of like-minded artists and how these connections can pull you to your best version.   In this episode, you'll discover: Gain insights on bad and best practices in running masterminds Discover why celebrating wins and achievements is important Learn the basics of starting masterminds   For full show notes, go to schulmanart.com/323  

Your “About page” is one of the most crucial parts of your website which customers look at and it's the place where you'll either attract or repel art collectors. In this episode, you'll learn 5 mistakes you might be making when writing yours.  In this episode, you'll discover: Learn why you can't depend on  AI when writing Explore how the sacred creativity framework can help you Discover the language you need to avoid when writing your About page For full show notes, go to schulmanart.com/322  

How can you use pricing and the science behind it to your advantage when pricing your art? We've unpacked a load of information on pricing which you don't want to miss.   In this episode, you'll: Learn the behavioral science behind pricing Discover factors in marketing your brand as quality or value Gain insights on what not to do when pricing your product   For full show notes, go to schulmanart.com/321  

In this edition of Kvetch and Kvell, systems expert Jen Lehner and I will be talking about failures and why it's necessary to succeed. BONUS: tips on creating your welcome sequence.    In this episode, you'll: Explore more about creating an effective welcome sequence Discover the latest apps you can use on your webinars and meetings Learn how a small act of kindness can make a difference with the people around you   For full show notes, go to schulmanart.com/320  

Imposter Syndrome sometimes can get the best of us. If it's something you suffer from, you're not alone. Struggling with confidence and people-pleasing all her life, life coach Jule Kim talks about overcoming imposter syndrome.   In this episode, you'll: Gain insights to overcome imposter blocks that hinder us from growth Discover the benefits of writing your thoughts down Learn how you can get closer to your goal through stepping stones   For full show notes, go to schulmanart.com/319  

Most artists struggle not because they aren't working hard enough, but because they focus on the wrong things. These tips that I'm sharing helped me stay focused and they'll be a great big help to you too.     In this episode, you'll: Learn actionable ways to stay focused and finish your goals Discover productivity techniques that will help you build good habits Gain tips on effectively running a creative business on your own   For full show notes, go to schulmanart.com/318  

One of my artist incubator members has just made a record-breaking sale of over $35K in the span of 5 months. Tune in to learn how Lynn did it!   In this episode, you'll: Gain tips on overcoming shyness and fear of failure to reach out to collectors Discover how being inside the Artist Incubator helped Lynn reach her goals Learn why and how building an email list outperforms social media   For full show notes, go to schulmanart.com/317  

When you commit to action, you're also committing to your success. I see this all the time with my clients and I'm gonna be sharing stories and nuggets of wisdom you can learn from them.   In this episode, you'll: Learn  how to beat impostor syndrome Understand the belief triad and how you can use it Gain the courage to open to yourself to feedback   For full show notes, go to schulmanart.com/316  

With over 600K subscribers, design influencer (or de-influencer *wink*) Nick Lewis joins us to share how he went from paying-my-phone-bill to a million dollars a year with just Youtube. Check out his YouTube channel and comment under his videos to let him know that you found him from listening to The Inspiration Place podcast! In this episode, you'll: Gain tips on kickstarting your YouTube channel Discover how sharing his honest opinions boosted his views Learn more about the concept of “loving your buyer” For full show notes, go to schulmanart.com/315  

Artificial Intelligence is not your best bet when it comes to creating copy but what is AI really good for?  Listen as Jess E. Allen interviews me about the many uses of AI for your creative business and the pitfalls to avoid PLUS, I'll be sharing 5 AI tools that I actually use inside my art business.   In this episode, you'll: Discover why AI isn't something creatives should fear Uncover ways you can use AI to enhance creativity Learn how you can make the most of AI for your art business    For full show notes, go to schulmanart.com/314  

Joining me today is the book coach behind Artpreneur, Candice Davis. We'll be discussing a topic that has become relevant in this digital age: Artificial Intelligence. If you want to know why AI might not be the best option, stay tuned.   In this episode, you'll: Discover 12 reasons why AI is not as effective as you think it is Learn the tells of a copy made by AI Gain insights on the effect these copies have on your audience For full show notes, go to schulmanart.com/310