Podcast appearances and mentions of michael schein

Michael F. Schein ghostwrites books that make business leaders, executives, and entrepreneurs famous in their fields. He is the founder of the marketing and consulting company MicroFame Media, and some of his clients have included Lockton, eBay, Magento, the University of Pennsylvania, the United Methodist Publishing House, LinkedIn, and Citrix, to name a few. His writing has appeared in Fortune, Forbes, Inc., Kitces, Business Insider, Psychology Today, and the Huffington Post, and he is a speaker for international audiences, spanning from the northeastern United States to the southeastern coast of China. His book, "The Hype Handbook: 12 Indispensable Success Secrets From the World's Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers," published by McGraw Hill, is available wherever books are sold.In today's episode of Smashing the Plateau, you will learn how to harness the power of strategic marketing and ghostwriting to become a recognized thought leader.Michael and I discuss:Michael's journey from copywriting to marketing consultancy [02:18]The concept of becoming a "micro celebrity" [06:10]The importance of having a book to establish expertise [07:00]Overcoming the fallacy of scale in business [08:12]The impact of community on professional success [16:34]How to balance intuition and external advice [18:00]Michael's insights on thinking like a scientist to find your niche [21:35]Learn more about Michael at https://microfamemedia.com and https://michaelfschein.com.Contact Michael directly at:- Email: mfs@microfamemedia.com- Phone: (917) 273-9885Thank you to our sponsor:The Smashing the Plateau CommunityGet exclusive access and strategic insights – subscribe now and take the first step towards mastering success!

Michael F. Schein's back with us to discuss niche celebrity, the topic that emerged after our last discussion about his book, The Hype Handbook. Michael breaks down how the internet has transformed the landscape of fame, making it possible for anyone to become a star in their specific niche. We explore strategies for building your own niche celebrity status, from podcast guesting to writing a compelling book. Look for more shows in the Unpopular Opinion strand. Books discussed in this episode: The Hype Handbook - Michael F. Shine Dianetics - L. Ron Hubbard The 7 Habits of Highly Effective People - Stephen R. Covey Michael's book: The Hype Handbook Michael's website: michaelfschein.com Michael's company: microfamemedia.com ==== If you'd like my help with your Business go to www.lizscully.com/endlessClients ==== And don't forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients. This isn't your usual list of biz books, these answer the challenges you've actually got coming up right now. Helpful, quick to read and very timely. Click here lizscully.com/reading to get your book list

Michael Schein is a notorious marketing guru who used a rockstar mentality to deploy a tool more persuasive…than persuasion itself. He is a bestselling author and Chief Hype Artist at MicroFame Media, the New York agency using the subtlest of approaches to make idea-based companies famous in their fields. Through reverse engineering and a pioneering manifesto, he has cracked the code to owning your outcome. It's more than attention-getting. It's hype…and it's real.For Michael's Book: https://michaelfschein.com/the-hype-handbook/Website: https://microfamemedia.com/ Instagram: https://www.instagram.com/scheinm1 Twitter: https://twitter.com/MichaelSchein1 Facebook: https://www.facebook.com/michael.schein.7 Visit our YouTube Channel:  https://youtu.be/sbpx_dzkJWc

In the episode 193 of IDEAS+LEADERS podcast I am speaking with Michael Schein… Michael F. Schein is the founder and president of MicroFame Media, a marketing agency that specializes in turning consultants, financial services professionals, and venture-funded start-ups into celebrities. Some of his clients have included Lockton, Kasha, University of Pennsylvania, United Methodist Publishing House, Magento, LinkedIn, and Citrix, to name a few. His writing has appeared in Fortune, Forbes, Inc., Psychology Today, Huffington Post, and Kitces, and he speaks regularly to U.S. and international audiences. His book The Hype Handbook: 12 Indispensable Success Secrets From the World's Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers, published by McGraw Hill, appears where books are sold. Thank you for joining me on this episode of IDEAS+LEADERS. If you enjoyed this episode, please share, subscribe and review so that more people can enjoy the podcast on Apple ⁠https://apple.co/3fKv9IH⁠ or Spotify ⁠https://sptfy.com/Nrtq⁠ __________ I'd love to connect with you! You can find me, Elena Paweta, the host of IDEAS+LEADERS podcast on: Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/elena.paweta/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/elena-paweta/⁠

Michael Schein joins us today to talk about the power of hype and how it makes you and your brand stand out. In this episode, you'll… Learn why it's important to not just have followers, but real fans Know what consistency does to you and your business Discover how to build genuine connections with your collectors For full show notes, go to schulmanart.com/301  

In world that has never been more susceptible to hype than it is today, Michael Schein teaches you how to create and leverage hype for your business, project or community. Uncover the strategies deployed by secret societies, propagandists, cult leaders and self-promoters and use them to your own advantage. Subscribe for ad-free interviews and bonus episodes https://plus.acast.com/s/the-unmistakable-creative-podcast. Hosted on Acast. See acast.com/privacy for more information.

In this episode of The Brainy Business podcast, you will hear an insightful conversation between host Melina Palmer and guest Ben Guttmann, author of Attention!: The Power of Simple Decisions in a Distracted World. Guttmann shares his expertise on the importance of simplicity in communication and offers practical advice on creating messages that resonate with the audience. Through examples and analogies, Guttmann highlights the "Frankenstein problem" of overloading messages with too much information, stressing the need for focus and clarity. He emphasizes the concept of fluency in messaging and how it leads to simplicity and resonance.  The episode also delves into the paradox of choice, the difference between nice and kind messaging, and the significance of context in crafting effective messages. If you're a communicator or marketer looking to improve your messaging and connect with your audience on a deeper level, this episode is a must-listen. In this episode: Master the art of simplicity in communication to captivate your audience and convey your message with clarity and impact. Create messages that cut through the noise and resonate with your target audience, leading to higher engagement and conversion rates. Harness the power of context in your messaging to ensure your audience understands the relevance and importance of your message, increasing its effectiveness. Craft messages that leave a lasting impact on your audience, turning them into loyal customers and advocates for your brand. Avoid the pitfalls of fragmented communication by delivering cohesive and consistent messages that strengthen your brand and build trust with your audience. Show Notes: 00:00:00 - Introduction, Melina Palmer introduces Ben Guttmann, author of the book Simply Put, and provides a brief overview of his background in marketing and communications. 00:03:10 - Example of Simple Messaging Ben shares an example of a project he worked on for a power plant in New York City. The power plant needed an internal rallying cry to help employees feel a sense of identity and purpose. The slogan they developed, "Making New York Happen," became a powerful message that resonated with the employees. 00:06:47 - Internal Messaging with External Potential Ben discusses another project he worked on, a pro bono campaign to combat littering in New York City parks. The campaign aimed to tap into the identity of being a "real New Yorker" and encourage people to not litter. Although the campaign was not launched due to timing issues, it demonstrates how internal messaging can have external potential. 00:10:57 - Empathy in Messaging Ben emphasizes the importance of empathy in messaging. He explains that effective messaging should meet people where they are and speak their language. Understanding the audience's perspective and using language that resonates with them is key to creating impactful messages. 00:12:50 - Simplifying Complex Messages Ben and Melina discuss the challenge of simplifying complex messages. Ben highlights the importance of finding the core message and eliminating unnecessary complexity. By focusing on the key point and delivering it clearly, messages can become more memorable and effective. 00:14:49 - The Problem of Having Too Much Stuff in Your Message Ben discusses the common problem of having too much information in a message, leading to a lack of focus and effectiveness. He uses the analogy of a website redesign and refers to his own website as "Franken-site" to illustrate this issue. 00:17:14 - The Frankenstein Idea in Communication Ben introduces the concept of the "Frankenstein idea" in communication, where multiple components are put together in a message without considering their compatibility. He compares it to the monster in Mary Shelley's Frankenstein, highlighting the importance of focus and coherence in communication. 00:20:56 - The Sender and Receiver in Communication Ben emphasizes the distinction between senders and receivers in communication. He explains that as senders, it is our responsibility to ensure our message is heard and understood by the receivers, as they are not inherently interested in what we have to say. Humility and effective messaging are key. 00:23:03 - The Burden of the Sender Ben discusses the burden of the sender in communication. He highlights that it is the sender's responsibility to create a message that is valuable and engaging for the receiver, as they do not wake up wanting to hear the sender's message. The sender must pay the postage to ensure their message is heard. 00:29:41 - The Power of Focusing on One Idea It's better to pick one piece of an idea and focus on it, even if it's not the strongest. Commitment leads to better messaging and concept development. 00:31:26 - Mediocre Feedback vs. Love or Hate Mediocre feedback is worse than receiving love or hate for your work. The distance between love and hate is shorter than between apathy and passion. A little bit of nuance and commitment can turn an imperfect concept into something better. 00:33:22 - The Paradox of Choice Having too many options can lead to indecision and apathy. When there are fewer options, people are more likely to rally behind and appreciate what they have chosen. 00:35:04 - The Importance of Kindness in Messaging Kindness in messaging goes beyond being nice. It means caring about the well-being and outcome of the receiver. Simple and clear messages, like a parking sign that says "Don't even think about parking here," can be kind and effective. 00:39:57 - Respecting People's Time It's important to respect people's time and not waste it with cluttered or irrelevant messaging. When messages are concise and get to the point, people are more likely to pay attention and take action. 00:44:22 - The Importance of Contrast Ben emphasizes the importance of contrast in communication, stating that without quiet, there can be no loud. He explains that knowing what exists is crucial in order to stand out and connect with your audience. 00:44:56 - Standing Out and Resonating Ben discusses the significance of context and resonating with your audience. He highlights the need to understand what resonates with your audience in order to make an impact. 00:45:20 - Connecting and Getting More Information Ben directs listeners to his website, Benguttmann.com, where they can find his blog, sign up for his newsletter, and download the first chapter of his book for free. He encourages connecting with him on LinkedIn or other platforms. 00:45:53 -  Conclusion, Melina's top insights from the conversation. What stuck with you while listening to the episode? What are you going to try? Come share it with Melina on social media -- you'll find her as @thebrainybiz everywhere and as Melina Palmer on LinkedIn. Thanks for listening. Don't forget to subscribe on Apple Podcasts or Android. If you like what you heard, please leave a review on iTunes and share what you liked about the show.  I hope you love everything recommended via The Brainy Business! Everything was independently reviewed and selected by me, Melina Palmer. So you know, as an Amazon Associate I earn from qualifying purchases. That means if you decide to shop from the links on this page (via Amazon or others), The Brainy Business may collect a share of sales or other compensation. Let's connect: Melina@TheBrainyBusiness.com The Brainy Business® on Facebook The Brainy Business on Twitter The Brainy Business on Instagram The Brainy Business on LinkedIn Melina on LinkedIn The Brainy Business on Youtube Connect with Ben: Ben's website Ben's LinkedIn Learn and Support The Brainy Business: Check out and get your copies of Melina's Books.  Get the Books Mentioned on (or related to) this Episode: Simply Put, by Ben Guttmann Subtract, by Leidy Klotz For The Culture, by Marcus Collins The Hype Handbook, by Michael Schein What Your Customer Wants And Can't Tell You, by Melina Palmer Top Recommended Next Episode: The Hype Handbook with Michael Schein (ep 350) Already Heard That One? Try These:  Do You Subtract Enough? w/ Leidy Klotz (ep 322) Framing (ep 296) Availability Bias (ep 310) Bikeshedding (ep 99) Curse of Knowledge (ep 176) Understanding the Problem (ep 126) For the Culture (ep 305) Herding (ep 264) Social Proof (ep 87) Ikea Effect (ep 112) What Is Value? (ep 234) Paradox of Choice (ep 171) Other Important Links:  Brainy Bites - Melina's LinkedIn Newsletter Why Many Men Think They Could Win a Point Off Serena Williams

In this episode of The Brainy Business podcast, you'll hear Melina Palmer interview Michael Schein, author of The Hype Handbook. This conversation delves into the power of hype in marketing and how to effectively capture attention and drive action. Michael shares his insights on the art of hype, emphasizing the importance of storytelling in making messages captivating and memorable. He explores the concept of certainty and how people are drawn to messages that offer it. The episode also discusses the significance of framing messages in impactful ways and highlights the power of simplicity in messaging.  This episode provides valuable insights for marketers and business professionals looking to enhance their communication skills and create more impactful marketing campaigns. Whether you want to understand the psychology behind effective hype or learn practical techniques for engaging your audience, this episode is a must-listen for anyone seeking to create captivating and memorable marketing campaigns. In this episode, you will: Unleash the power of hype in your marketing to create buzz and excitement around your brand. Harness the art of storytelling to captivate your audience and make your message stick in their minds. Master the art of crafting certain messaging to build trust, credibility, and clarity in your brand communication. Learn how impactful framing can make all the difference in influencing your audience's perception and decision-making. Discover the power of simplicity in messaging to cut through the noise and ensure your marketing campaigns are memorable and effective. Show Notes: 00:00:00 - Introduction Melina introduces the episode, celebrating the milestone of 350 episodes and over a million downloads of the show. She previews the topic of hype and introduces guest Michael. 00:02:26 - The Power of Hype Michael discusses how his company, Microfame Media, helps idea-driven businesses create hype. He emphasizes the importance of understanding mass psychology and using effective strategies and tactics to generate excitement and engagement. 00:05:15 - The Hype Handbook Michael shares his inspiration for writing his book, The Hype Handbook, which explores the principles and strategies used by propaganda artists, cult leaders, and other influential figures throughout history. He explains that these principles can be applied ethically to achieve desired outcomes. 00:07:34 - Principles over Tactics Michael emphasizes the importance of understanding psychological principles rather than relying solely on specific tactics or tools. He encourages businesses to focus on what drives human behavior and use that knowledge to create their own unique hype. 00:10:09 - The Perception of Hype Melina and Michael discuss the perception of hype and why some people may view it as sleazy or empty. They explore the origins of the term in the hip hop community and how hype has been embraced as a necessary strategy for success. 00:15:01 - Make War, Not Love The first strategy discussed is "Make War, Not Love," which is the foundation for all other strategies. The conversation explores the evolutionary basis of tribalism and how it influences our preferences and biases. 00:18:25 - Positioning Against an Idea The power of positioning yourself against a commonly accepted point of view in your industry is highlighted. By becoming the leader who challenges prevailing beliefs, you can attract like-minded individuals and build a new tribe around your ideas. 00:21:35 - Basecamp's Example The founders of Basecamp transformed their project management software into a crusade against overwork culture. By positioning their tool as a solution to the problem they were fighting against, they created a loyal following and achieved success. 00:23:45 - Authenticity and Packaging It is important to be authentic and genuinely believe in the stance you take. Cynical or surface-level attempts at packaging and branding are easily recognized. The conversation emphasizes the need to find a unique strength within your weaknesses to create a compelling persona. 00:25:49 - Uniqueness and Public Persona The discussion explores the concept of creating a public persona that is a heightened version of your true self. The key is to identify a strength buried within your weaknesses and use it to stand out in your industry. 00:29:49 - Embracing Authenticity Michael shares his journey of embracing his natural people-pleasing side and how it has helped him succeed. He highlights the power of being authentic and finding strength in who you are, rather than overcompensating for perceived weaknesses. 00:31:00 - Paradox of Confidence Michael discusses the paradox of confidence and how being confident means being confident in your natural state. He emphasizes the importance of embracing your true self and finding confidence in your own abilities, rather than trying to conform to someone else's expectations. 00:32:13 - Survivorship Bias Melina brings up the concept of survivorship bias and how it can distort our perception of success. Michael emphasizes the importance of questioning the advice and strategies of successful people, as they may be presenting a curated version of themselves for marketing purposes. 00:34:49 - Uncovering Marketing Tactics Michael delves into the strategies used by successful marketers and self-help gurus. He encourages listeners to analyze the tactics being employed to persuade them to buy products or follow advice, rather than blindly following the advice itself. He suggests creating a "swipe file" of marketing techniques instead. 00:38:07 - Making It Scientific Michael discusses the importance of using scientific language and authority to establish credibility in crowded fields. He explains how presenting ideas or services as backed by scientific research can make them appear more trustworthy and authoritative. He also highlights the use of heuristics in decision-making. 00:45:00 - The Hype Handbook and Simon Sinek Michael discusses how The Hype Handbook provides valuable insights on effective communication and the power of storytelling. He highlights Simon Sinek as a master of framing messages and using repetitive slogans to captivate audiences. 00:46:14 - The Impact of Framing and Certitude Michael emphasizes the impact of framing messages in a quotable and interesting way. He also discusses the heuristic that people often associate extreme certitude with knowledge and expertise. 00:49:13 - Connecting with Knowledge Seekers Michael shares his Hype Book Club, where he recommends books on various topics, including cult leaders and social psychology. He highlights the value of curiosity and diverse learning experiences. 00:50:54 - The Power of Storytelling and Tidbits Michael discusses the importance of weaving stories together to make a point and engage readers. He emphasizes the value of storytelling in helping people remember and apply what they've learned. 00:53:01 -  Conclusion, Melina's top insights from the conversation. What stuck with you while listening to the episode? What are you going to try? Come share it with Melina on social media -- you'll find her as @thebrainybiz everywhere and as Melina Palmer on LinkedIn. Thanks for listening. Don't forget to subscribe on Apple Podcasts or Android. If you like what you heard, please leave a review on iTunes and share what you liked about the show.  I hope you love everything recommended via The Brainy Business! Everything was independently reviewed and selected by me, Melina Palmer. So you know, as an Amazon Associate I earn from qualifying purchases. That means if you decide to shop from the links on this page (via Amazon or others), The Brainy Business may collect a share of sales or other compensation. Let's connect: Melina@TheBrainyBusiness.com The Brainy Business® on Facebook The Brainy Business on Twitter The Brainy Business on Instagram The Brainy Business on LinkedIn Melina on LinkedIn The Brainy Business on Youtube Connect with Michael: Microfame Media Michael on Twitter Michael on LinkedIn Learn and Support The Brainy Business: Check out and get your copies of Melina's Books.  Get the Books Mentioned on (or related to) this Episode: Simply Put, Ben Guttmann The Hype Handbook, Michael Schein Rework, Jason Fried The Obstacle Is the Way: The Timeless Art of Turning Trials into Triumph, Ryan Holiday Start with Why, Simon Sinek Top Recommended Next Episode: How to pitch your business Already Heard That One? Try These:  Social Proof (ep 87) Availability Bias (ep 310 Prince Ghuman Interview (344) Priscilla McKinney Interview (ep 196) What Your Customer Wants and Can't Tell You (ep 147) Negative Reviews (ep 163) The science of cool, with Troy Campbell (ep 169) David Paull (ep 289) Megaan Lurtz (ep 341) Herding: Come on and Listen… Everyone Else Is Doing It (ep 19) Framing: How You Say Things Matter More than What You're Saying (ep 16) The Overwhelmed Brain and Its Impact on Decision Making (ep 32) Overview of Personal Biases (ep 45) Survivorship Bias: Stop Missing What's Missing (ep 110) Get Your D.O.S.E. of Brain Chemicals (ep 123) Other Important Links:  Brainy Bites - Melina's LinkedIn Newsletter “21 Psychology Podcasts Every Businessperson Should Listen To” Derek Sivers – “How to Start a Movement” (TED Talk) Simon Sinek – “How Great Leaders Inspire Action” (TED Talk) Simon Sinek – “Millennials in the Workplace”

Michael Schein is a self-described hype artist. He is the founder and president of MicroFame Media, where he's worked with clients such as eBay, LinkedIn and Citrix. He is also the author of The Hype Handbook, shares 12 secrets for generating and leveraging hype for positive purposes―like legitimate business success, helping people, or effecting positive change in your community. Michael's writing has been featured in Fortune, Forbes, HuffPost and Psychology Today. Michael joined host Robert Glazer on the Elevate Podcast to talk about how to create hype, how to use propaganda for good, and much more.  Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome once again to The Million Dollar Relationships podcast! Today, the hidden and unexpected power of relationships with Michael Schein. Michael is the author of The Hype Handbook (McGraw Hill, 2021), an acclaimed book revealing success secrets from influential figures. His articles have been featured in prestigious publications like Fortune, Forbes, Inc., Huffington Post, and Psychology Today. As a renowned speaker, he has addressed diverse audiences across the globe. Additionally, as the founder and president of MicroFame Media, a leading marketing agency, he has spearheaded successful campaigns and produced compelling content for prominent companies such as eBay, Magento, the University of Pennsylvania, LinkedIn, and more.   In this episode, Michael talks about his journey as a marketer, how his background in punk bands helped him generate press attention, and the importance of having meaningful relationships in life. Michael shares the story of how he came to write The Hype Handbook for McGraw Hill, the success he found working with Popup during their e-commerce launch, and his mentor Richard who has been a pillar of support through the highs and lows of life. In this episode, Michael emphasizes the importance of hype over traditional marketing techniques and how even small moments can drastically change our lives.   Get inspired to take action to build relationships that can elevate your career or life! Tune in to discover how powerful relationships can be in elevating your success!   [00:00 - 13:23] How a Key Relationship Changed His Life and Business Forever ·       Michael runs a marketing company called MicroFame and Media. ·       MicroFame Media uses mass psychology to generate attention and emotion for clients. ·       Emotional connection and a sense of belonging are more influential than rational marketing approaches. ·       Michael's life and business were transformed by a person he met at the New York Tech Council.   [14:53 - 24:05] The Butterfly Effect: Unexpected Paths  ·       Richard Larimer, author of "Punk Marketing," became a close personal friend and mentor. ·       Richard provided mentorship and advice at every stage of Mike's career ·       The full scope of the impact of a relationship may never be fully known. ·       Mikes shares why serendipitous moments can be life-changing, and the accumulation of small things can lead to big things    [24:05 - 26:37] Closing Statements ·       Follow Michael on LinkedIn and Facebook. Also, be sure to check his webpage at https://www.microfamemedia.com   Thanks for tuning in!    If you liked my show, please LEAVE A 5-STAR REVIEW, like, and subscribe!    Find me on the following streaming platforms: Apple Spotify Google Podcasts IHeart Radio Stitcher     Tweetable Quotes   “My rule for working with others is simple: I only collaborate with people I'd invite into my home for dinner with my family. It's a decision I made long ago and one that has served me well.” – Michael Schein    

Stories have a tremendous impact on the way we perceive the world and make decisions. They are deeply rooted in our human nature and can be incredibly effective for marketing and brand strategy. Utilizing storytelling in marketing creates an emotional connection with the audience, which is integral for influencing decisions and shaping behavior. Stories have a unique ability to captivate attention, evoke emotions, and create a sense of empathy with the characters, all of which are powerful tools for businesses to reach their target customers. During the podcast, Michelle Auerbach shared the importance of focusing on a specific character or situation when crafting a story, to achieve a strong emotional impact. By providing a relatable context, stories can effectively communicate complex messages and ideas that may get lost or appear less engaging when presented as plain data or statistics. Auerbach emphasized that incorporating storytelling into marketing and brand strategy can be an essential factor for success, as it encourages the audience to connect with the brand and take action that benefits everyone involved. Master the art of storytelling for influencing human behavior and boosting your business potential. Implement the three-point story arc for powerful communication and establishing deeper connections. Trigger emotions through captivating storytelling techniques that drive decision-making and prompt action. Reinforce group cohesion and empathy through genuine and relatable stories. Show Notes: 00:00:00 - Introduction, Melina introduces the episode and its focus on the power of story. She explains that over the next few weeks, there will be guests discussing various aspects of storytelling in life and business. 00:03:14 - Michelle Auerbach's Background, Michelle talks about her childhood and her love for stories, which led her to pursue a degree in literature and a career in teaching that as well as ancient world languages. She then transitioned to organizational change and leadership development, using storytelling to help organizations develop culture and change. 00:06:01 - Story's Role in Change Management, Michelle explains how story impacts change management in several ways. Story has a somatic impact on the brain, helps with co-regulation, facilitates learning, and helps people see possibilities they wouldn't otherwise see. Story also helps people focus and remember information, and it produces cortisol and oxytocin, which encourage pro-social behavior. 00:11:10 - The Power of Story in Marketing and Brand Strategy, Melina and Michelle discuss how storytelling is used in marketing and brand strategy. Michelle explains that storytelling can help organizations connect with their audience by creating empathy and helping people understand the impact of their work. By focusing on one person's story, it can create a powerful emotional response and motivate people to take action. 00:13:29 - The Biology of Storytelling, Michelle explains the biology of storytelling and how it impacts the brain. Story produces cortisol and oxytocin, which help people focus and remember. 00:14:50 - The Importance of Storytelling in Business Michelle shares her expertise in storytelling and how it can be applied to business. She emphasizes the power of story in bridging gaps in communication, sharing scientific information, and even changing perspectives. She also suggests a simple three-part story structure that can be used in presentations, conversations, and even conflict resolution. 00:19:28 - Different Story Structures Michelle talks about the diversity of story structures found in different cultures and how they can be used in storytelling. She gives examples of Japanese and West African story structures and emphasizes the importance of not forcing one's own story structure on others. She also suggests ways to learn about other people's favorite stories and how it can build affinity and rapport. 00:25:06 - Using Story Cubes to Open Up Melina shares her experience using Story Cubes in her workshops to help people open up and share more about themselves. Story Cubes are a fun tool that uses images to trigger memories and stories that people might not have shared otherwise. Michelle also shares her love for Story Cubes and how they can help people tap into different parts of their memories and experiences. 00:27:00 - Priming with Storytelling Michelle talks about the concept of priming and how it can be used in storytelling to set the tone and mood for an event or meeting. She gives examples of how organizations with a strong "why" or Credo can use storytelling to bring that purpose into the room and lead from that place. 00:28:59 - Using Story Cards, Michelle created story cards with pictures from art students to help people tell stories and add visuals to presentations. The details in stories evoke feelings that anchor learning and change. 00:30:25 - Using Visuals in Storytelling, Adding visuals to storytelling evokes feelings in another way and helps with group cohesion. It's using our biology to benefit learning and decision-making functions. 00:33:01 - Overcoming Biases with Storytelling, Storytelling helps overcome biases, especially status quo bias, by evoking feelings in the decision-making processes. It's important to make people feel the impact of a situation rather than just presenting data. 00:37:51 - Top Tips for Using Storytelling, Start by listening to other people's stories and figuring out what you like and what's possible for you to do. Practice being a good story listener and asking story questions. Then, tell stories from an authentic place and don't tell people how to feel about a situation. Instead, ask them to tell you about their own experiences. 00:41:26 - Storytelling for Behavior Change, Michelle shares her experience in Japan, where a doorman's story about wearing masks "for politeness" helped her quickly change her behavior. When telling stories, it's important to share your own motivations rather than telling people what to do or feel. 00:43:20 - The Power of Story, Michelle explains that storytelling has been part of human culture for thousands of years. She shares that stories are powerful because they evoke emotions, which are needed to make decisions. A good story is relatable and makes abstract concepts more tangible. By telling stories, you can help people understand and feel your message. 00:44:16 - Everyone Can Tell a Story, Michelle encourages people to embrace their storytelling skills. She says that everyone is born with the ability to tell a story and it's a skill that can be developed. Michelle suggests that to become a better storyteller, you should listen to stories and figure out your own storytelling style. Don't try to be someone else because it will be inauthentic and not work as well. 00:45:30 - Using Storytelling in Business, Michelle explains that storytelling can be used in business to help with change management, persuasive presentations, and creating compelling sales pitches. She recommends using a simple structure to tell stories, answering the questions: what's going on, what did you do, and what happened. The right metaphors and connections can make a story more powerful. 00:48:30 - Connecting Through Stories, Michelle shares that she includes a recipe in her weekly newsletter because food is part of cultural stories. She believes that by sharing stories and experiences, you can create connections with people. Michelle encourages people to use stories to engage with others and make them feel something. 00:49:13 - Conclusion, Melina's top insights from the conversation, a recap of Michelle's three-part storytelling framework, and items for you to consider as you implement what you learned. What stuck with you while listening to the episode? What are you going to try? Come share it with Melina on social media -- you'll find her as @thebrainybiz everywhere and as Melina Palmer on LinkedIn. Thanks for listening. Don't forget to subscribe on Apple Podcasts or Android. If you like what you heard, please leave a review on iTunes and share what you liked about the show.  I hope you love everything recommended via The Brainy Business! Everything was independently reviewed and selected by me, Melina Palmer. So you know, as an Amazon Associate I earn from qualifying purchases. That means if you decide to shop from the links on this page (via Amazon or others), The Brainy Business may collect a share of sales or other compensation. Let's connect: Melina@TheBrainyBusiness.com The Brainy Business® on Facebook The Brainy Business on Twitter The Brainy Business on Instagram The Brainy Business on LinkedIn Melina on LinkedIn The Brainy Business on Youtube Join the BE Thoughtful Revolution – our free behavioral economics community, and keep the conversation going! Learn and Support The Brainy Business: Check out and get your copies of Melina's Books.  Get the Books Mentioned on (or related to) this Episode: The Life-Saving Skill of Story, by Michelle Auerbach A More Beautiful Question, by Warren Berger The Hype Handbook, by Michael Schein What Your Customer Wants and Can't Tell You, by Melina Palmer Alchemy, by Rory Sutherland Connect with Michelle:  Michelle's Website Michelle on Instagram Michelle on LinkedIn Top Recommended Next Episode: DOSE Brain Chemicals (ep 123) Already Heard That One? Try These:  Change Management (ep 226) Framing (ep 16) Novelty & Stories (ep 54) Priming (ep 252) Mirror Neurons (ep 31) IKEA Effect (ep 112) Availability (ep 15) Overview of Personal Biases (ep 45) Biases Toward Others – Including Groups (ep 46) Status Quo Bias (ep 142) Interview with Michael Schein ep 143) Expect Error (ep 39) Give Feedback (ep 40) Disney (ep 144) What is Behavioral Baking? (ep 155) Other Important Links:  Brainy Bites - Melina's LinkedIn Newsletter

Today, I owe a special thanks to former podcast guest and author Michael Schein. He's the one who introduced me to today's guest. And a great guest (and author) it is! Her name is Miriam Schulman, and she's written a new book called Artpreneur: The Step-by-Step Guide to Making a Sustainable Living from Your Creativity. […] The post 473: How to Make a Sustainable Living from Your Creativity with Miriam Schulman first appeared on Read to Lead Podcast.

Donnie Boivin and Kevin Snow interview Michael F. Shine, the author of "The Hype Handbook." They discuss various topics related to marketing, networking, and entrepreneurship. Michael talks about the importance of creating hype around your brand, product, or service. He emphasizes that hype is...LinksChampions 90 https://growth-mode.captivate.fm/champ90Website - https://successchampionnetworking.com/YouTube Video - https://www.youtube.com/c/GrowthMode Blog - https://successchampionnetworking.com/blog/ Facebook Group https://www.facebook.com/groups/SuccessChampionDonnie Post - https://www.linkedin.com/feed/update/urn:li:activity:7033412303962206208/Kevin Post - (Link Coming)Thomas Van Dyke Interview #126 - https://player.captivate.fm/episode/37b003b7-0e56-449d-a473-daf3ecd16efdTony Whatley Interview #129 - https://player.captivate.fm/episode/1d83bf7b-6cc1-4b3b-9b42-2391a82456d4Mentioned in this episode:Success Champion Networking Success Champion Networking Changed how the world networks by bringing a peer group mastermind together that understands that introductions are more powerful than referrals. Learn more at SuccessChampionsNetworking.com Champions Summit 2023Are you a business owner that is ready to take your business to the next level and create the freedom everyone says being a business owner gives you...THIS event is for YOU!!! Are you looking for new ways to grow and scale your business? Have you hit a plateau and want solutions that kick accelerate your next growth stage? Looking to expand but you don't know where to start? Champions Summit was created to provide you with actionable and implementable tactics that allow you to build the business of your dreams.Champions Summit

ABOUT MICHAEL SCHEIN Michael Schein is a self-described hype artist. He is the founder and president of MicroFame Media, where he's worked with clients such as eBay, LinkedIn and Citrix. He is also the author of The Hype Handbook, shares 12 secrets for generating and leveraging hype for positive purposes―like legitimate business success, helping people, or effecting positive change in your community. Michael's writing has been featured in Fortune, Forbes, HuffPost and Psychology Today. Michael joined host Robert Glazer on the Elevate Podcast to talk about how to create hype, how to use propaganda for good, and much more.  Show Notes

Do you ever wonder how famous propagandists and celebrities get recognized? Or how they absolutely crushed the marketing game?Michael F. Schein, a.k.a 'The OG Hype Artist,' discusses the power of hype in marketing and how it can turn your business from unknown to well-known. He spent years researching famous propagandists, cult leaders, boundary breakers, and A-list celebrities to discover their strategies for grabbing the attention of millions and generating the ultimate buzz.In this episode, he'll share insights on how to get anyone addicted to your business and what you sell.⏰  Tune in every other Wednesday on LinkedIn, Facebook, or Youtube at noon EST.Connect with Micro Fame Media via their website: https://microfamemedia.com Connect with Michael on LinkedIn: https://www.linkedin.com/in/michaelfrancisschein/ Check Out The Hype Handbook here: https://michaelfschein.com/the-hype-handbook/*** OFFICIAL LINKS ***LinkedIn: https://www.linkedin.com/in/mikereginaio/ Facebook: https://www.facebook.com/MikeReginaIO Instagram: https://www.instagram.com/theoppositeentrepreneur/ Website: https://www.mikeregina.io Podcasts: https://www.mikeregina.io/podcast/

This week we're covering the artists behind the official White House portraits, the artist and singer-songwriter Issy Wood, enslaved pottery artists, and American outsider artist Nellie Mae Rowe.  Official Obama Portraits Unveiled at the White House  The White House held a ceremony to unveil the official portraits of President Barack Obama and first lady Michelle Obama. Better late than never, right?   Artist Robert McCurdy painted the official portrait of President Obama. He tells his subjects not to smile and to look directly into the camera to capture a transcendental moment.   Michelle Obama selected artist Sharon Sprung. Mrs. Obama's statement about how a girl like her was never meant to be in the White House is inspiring.   For more information on the Smithsonian portraits, check out podcast episode 127, Rise of the Black Portrait Artist  Portrait Artist Sharon Sprung  The identity of the presidential portrait artists is top secret, and it's usually revealed about a year after a former president leaves office.   Sharon Sprung painted the official portrait of first lady Michelle Obama. Although she completed it in 9 months, she had to keep the portrait and the fact that she'd done this important work secret for over 5 years!   She was inspired to paint portraits by the early death and memory of her father.   If you think you'd like to paint portraits, you can take my free class, 5 Simple Steps to Painting Portraits That Your Friends and Family Love  Art and Albums: Artist and Singer Songwriter Issy Wood  Artist and singer-songwriter Issy Woods (as well as Joni Mitchell) proves that it's possible to be a multi-passionate artist.   Her art and her music are provocative, and like the trial-blazer she is, her album is titled My Body Your Choice.   She's outspoken, opinionated, talented, and not afraid to let her art reflect her passions.   If you'd like to know more about how to generate hype around your work, you'll love hearing my conversation with Michael Schein, The Hype Handbook with Michael F. Schein  Enslaved Potters   There is a new exhibit at the Metropolitan Museum of Art - Hear Me Now: The Black Potters of Old Edgefield, South Carolina.   One of the items exhibited by artist Dave Drake is a piece of pottery signed with his name Dave and the word “concatenation”   When I was researching and writing my book, Artpreneur, I was intentional about being inclusive. Too many books about art only talk about white, cisgendered men. Sharing the story of artists like Dave is important to  inspire the next generation of artists.  It isn't out until January, but you can get pre-order bonuses now!  The Art of Nellie Mae Rowe  The American artist Nellie Mae Rowe was in her 60's when she began to transform her Atlanta home into what she called her playhouse. It became a destination for artists until she passed away in 1982.  Check out her art in the book Really Free: The Radical Art of Nellie Mae Rowe.  

Michael F. Schein is the Head Hype Artist at MicroFame Media, a company that specializes in making idea-based businesses famous in their fields. In today's episode of Smashing the Plateau, you will learn one of the success secrets used by the world's greatest self-promoters. Michael and I discuss: How he uses his “Secret Society” concept [03:20] How to start a “Secret Society” [08:59] The rise in interest in communities [13:51] The unique value Michael offers his “Secret Society” [17:14] When Michael started his “Secret Society” [20:09] The results Michael has observed from participants [21:46] Michael's ideal client [26:05] Learn more about Michael at http://microfamemedia.com (http://microfamemedia.com), https://www.hypereads.com/list (https://www.hypereads.com/list), https://twitter.com/MichaelSchein1 (https://twitter.com/MichaelSchein1), and https://www.linkedin.com/in/michaelfrancisschein/ (https://www.linkedin.com/in/michaelfrancisschein/). Thank you to our sponsors:  The Smashing the Plateau Community https://community.smashingtheplateau.com (https://community.smashingtheplateau.com) Circle https://smashingtheplateau.com/circle (https://smashingtheplateau.com/circle)

Our guest, Michael Schein has been successful in doing so. In fact, he teaches it as success secret #2 in his book he Hype Handbook: 12 Indispensable Success Secrets From the World's Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers. Quite a title!  He and David dive into the topic of secret societies and what they really entail. How these can help promote your ventures and the importance of having other people involved.  Michael is also the founder and president of MicroFame Media, a company that specializes in making consultants and coaches famous in their fields. Some of his clients have included eBay, Magento, The Medici Group, University of Pennsylvania, Gordon College, University of California Irvine, United Methodist Publishing House, Ricoh, LinkedIn, and Citrix.   This is a conversation for all of those who have wondered what secret societies are all about. Why are they always mentioned in the same breath as so many successful people in America? Don't miss out and find out!  -------   This Manage 2 Win Podcast episode is brought to you by Habitly.  I (David) review Habitly best practices regularly, and teach these essential people skills to clients weekly.  This advice has changed my life, and made millions for our clients.  I started developing Habitly content in 2004.  Habitly's powerful best practices have now been taught to thousands of people worldwide.  For instance, you can learn how to Create time in your day;  Get more from meetings;  Stay calm;  Achieve significant targets;  and Become a great leader.  Simply study and apply the expert knowledge provided in Habitly courses and micro-learning episodes.   Whether you're just out of college, or someone with over 20 years work experience, learn the habits of highly successful people on Habitly.    Test drive Habitly for 7 days on us!  This includes full access to the entire Habitly knowledgebase – www.habitly.com. 

Today I'm talking with Michael Schein, author of The Hype Handbook. In this conversation we talk about the contrarian and counter-cultural way to get attention for yourself and your business without being a marketer.

In world that has never been more susceptible to hype than it is today, Michael Schein teaches you how to create and leverage hype for your business, project or community. Uncover the strategies deployed by secret societies, propagandists, cult leaders and self-promoters and use them to your own advantage. See acast.com/privacy for privacy and opt-out information. Subscribe for ad-free interviews and bonus episodes https://plus.acast.com/s/the-unmistakable-creative-podcast.

In this episode, we are joined by Microfame founder, writer, speaker, business owner, and “The Hype Guy” himself, Michael F. Schein. He talks about the 12 Hype Strategies and his journey in playing with mass psychology to attract a lot of attention. He tells the story of how he started applying the Hype strategies as a marketing agency, and also gave emphasis on the Make War, Not Love strategy. Furthermore, Michael shares an interesting story of how he was able to make millions and transform his life by embarking on a free trip to China. Mentioned on the episode: http://microfamemedia.com (Microfame Media) https://www.amazon.com/Hype-Handbook-Indispensable-Propagandists-Self-Promoters/dp/126047013X (The Hype Handbook) https://basecamp.com/ (Basecamp) Connect with Michael Schein on https://twitter.com/MichaelSchein1 (Twitter) and https://facebook.com/michael.schein.7 (Facebook)

Last Saturday Gualter Amarelo talked about the fastest, quickest, and highest-level method to become a millionaire, i.e., through Power of Partnerships. "Without my partners, I wouldn't be where I am today" Watch the video here Power is the potentiality of energy. It is something that exists or is perceived only when it's used. It's the ability to move something. For example, when a battery is simply placed then no one notices it. But if you connect it to power, then it starts providing a lot of energy. In your business, if you are the integrator, if you're the person who has built a good business, a really good product, and you're good at doing and doing and doing, then your right partner would be a marketer, salesperson, a series of salespeople or maybe a sales manager. If you're a salesperson or an influencer with millions of followers, then your right partner would be the person who can deliver just the right product or a series of products. The person who has the biggest audience can make the most money if done right. If you can connect and add value to the person with the biggest audience, you could be making just the same money or close to it, this is how Partnerships make wonders. Now, how do we find the right partner than can make both ourselves a lot of money? When you are looking for a Partner, 6 core principles take you exactly where you ought to be, in terms of partners. These principles are explained by Michael Schein in his course, “Power of Partnerships” available on Alchemist Nation. Also, these are thoroughly written in Mike's Book for which, the cover design is undergoing these days and the book will be available on Amazon within the next 30 Days! Read the full article... Learn More About The 52 Weeks to Wealth This event is not just for the highly successful! You will learn the principles of single and multifamily real estate investing for beginners as well. This call will put you on the right track to buying your first rental property so you can begin your wealth-stacking journey. --- Support this podcast: https://anchor.fm/alchemist-nation/support

Last Saturday Gualter Amarelo talked about the fastest, quickest, and highest-level method to become a millionaire, i.e., through Power of Partnerships. "Without my partners, I wouldn't be where I am today" Watch the video here Power is the potentiality of energy. It is something that exists or is perceived only when it's used. It's the ability to move something. For example, when a battery is simply placed then no one notices it. But if you connect it to power, then it starts providing a lot of energy. In your business, if you are the integrator, if you're the person who has built a good business, a really good product, and you're good at doing and doing and doing, then your right partner would be a marketer, salesperson, a series of salespeople or maybe a sales manager. If you're a salesperson or an influencer with millions of followers, then your right partner would be the person who can deliver just the right product or a series of products. The person who has the biggest audience can make the most money if done right. If you can connect and add value to the person with the biggest audience, you could be making just the same money or close to it, this is how Partnerships make wonders. Now, how do we find the right partner than can make both ourselves a lot of money? When you are looking for a Partner, 6 core principles take you exactly where you ought to be, in terms of partners. These principles are explained by Michael Schein in his course, “Power of Partnerships” available on Alchemist Nation. Also, these are thoroughly written in Mike's Book for which, the cover design is undergoing these days and the book will be available on Amazon within the next 30 Days! Read the full article... Learn More About The 52 Weeks to Wealth This event is not just for the highly successful! You will learn the principles of single and multifamily real estate investing for beginners as well. This call will put you on the right track to buying your first rental property so you can begin your wealth-stacking journey. --- Support this podcast: https://anchor.fm/alchemist-nation/support

Is creating a hype always a bad thing? Not always. Today, I am joined by the author of the Hype Handbook, Michael Schein. Michael is a writer, speaker, business owner, and hype artist. His book "The Hype Handbook" is on Amazon list of best sellers of new releases in 2021. Michael is the founder and president of MicroFame Media. His clients have included #eBay, #Magento, University of Pennsylvania, Gordon College, University of California Irvine, United Methodist Publishing House, Ricoh, LinkedIn, and Citrix. His writing has appeared in Fortune, Forbes, Inc., Psychology Today, and Huffington Post, and he is a speaker for international audiences. Timeline 00:00 Intro 01:16 Definition of "Hype" 04:13 "Make war not love", why this strategy? 07:15 How to win over people with wrong information and loud voices? 12:10 The best of the 12 rules 17:49 People's humanistic social approach: real or a way for attracting followers 24:33 From striving to thriving 31:57 Final thoughts - Liked our chat? Please follow Michael on his social media

Every millionaire's goal is to achieve greater economic security and stability so they have multiple sources of income. This is a good way of safeguarding your business against a downturn in one particular stream. It can give you and your business stability and the opportunity to grow. For yesterday's episode of 100 Millionaires Podcast, Gualter Amarelo together with Michael Schein and Mitch Jaworksi shared the most notable 7 Streams of Income that Millionaires have and discussed the ones that make the most sense for wealth builders at all stages. Below are the Seven Streams of Income: 1. Active income 2. Rental Income 3. Dividend Income 4. Interest 5. Capital Gains 6. Profits (from business) 7. Royalties You can have multiple of those streams. We knew young people who had 50 streams, 100 streams. There are the ones who now have seven or five streams. Gary Keller mentioned in one of his books that he had 153 streams of income because he counted every house as a stream of income. This is interesting, right? Gualter shared one of his favorites which is the Rental Income. He used to be a huge fan of dividend income and then he started to look for capital gains because they were easier to make: You don't have to pay any taxes until you finally went and sold the property. Moreover, you can just build your net worth for capital appreciation. Mike mentioned that you can always reinvest your dividends. Mike shared some lithium stocks they invested in as they were getting capital gains. As you may not know, Mike is obsessed with Tesla, so he has done a lot of research. If you start reviewing all the Tesla stuff, you will learn the world is battery-constrained. Fascinating. In the next 10 to 20 maybe 30 years, every battery that any company produces, not just Tesla produces, will be used somewhere either in solar, backup, or cars. What this means is there will be plenty of opportunities. But one of the chemicals that goes into batteries is lithium, and if you do more research online, you will find a bunch of lithium stocks. At the moment, Mike is invested in Sayona Mining, Lake Resources, and Lepidico Ltd. Mitch also shared that he invested in Lake Resources and Novonix. His biggest position on investment is with Lake Resources since his money went tripled. Gualter is also crushing on Core Lithium and Sayona. In the last couple of weeks, people in the Alchemist community have hung out with billionaires, including 10X with Grant Cardone. Gualter and Mike also had an opportunity to hang out with a billionaire who's crushing on his investments and the size of deals and the leverage that they use are what changes the game. Cheers to Our Success! Get access to more resources and training at Alchemist Nation! Click here to join Join Gualter Amarelo together with our millionaire coaches every Saturday at 10:00 am and learn the 52 Millionaire Wealth Principles of single and multifamily real estate investing. Register here Check out our upcoming important event of the year – the 100 Millionaires Summit 2022! --- Support this podcast: https://anchor.fm/alchemist-nation/support

BRG's Michael Jelen is joined by Michael Schein, the head hype man of MicroFame Media and author of The Hype Handbook: 12 Indispensable Success Secrets from the World's Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers. They discuss how important hype is in reaching your target market and getting out the word to your audience.

In this episode I speak with Michael Schein, the Head Hype Man at MicroFame Media and author of, "The Hype Handbook: 12 Indispensable Success Secrets From the World's Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers," whose wakeup call was distilling what masters of hype do effectively that could be used by people who are doing good in the world. https://microfamemedia.com/

Learn how to make "hype" powerfully work for you This was an amazing interview. I met Michael Schein when he interviewed me for an article he was writing for Psychology Today about my podcast, On the Brink with Andi Simon. That's right, the one you are listening to right now. Our conversation led to today's wonderful opportunity to interview him and share his big ideas about how to embrace “hype” and use it to build success. I know “hype” sounds suspect, but in Michael's case, it involves learning about how people make decisions, and how charismatic leaders capture our attention and cause us to follow them, even when what they are pushing is a hoax or a sham. Here's your chance to learn from an expert how to capitalize on hype, in a good way! Watch and listen to our conversation here Grow your big idea into a big success In our talk, Michael outlines some of his tricks so you can try them. Here are several which we use at SAMC, and you can as well: Develop a simple slogan that captures the essence of who you are and what you do. For us, it's "We turn observation into innovation." Produce a visual symbol that stands for you. Make it bold and simple and then imbue it with meaning. Remember how Nike so powerfully did that with their swoosh. To the right is ours: Embrace repetition. You can never say it, sing it, or show it too much. It takes a lot of time for a message to become yours. About Michael Schein  Michael F. Schein is the founder and president of MicroFame Media, which specializes in making consultants and executive coaches famous in their fields. His clients have included eBay, The Medici Group, University of Pennsylvania, University of California Irvine, United Methodist Publishing House, LinkedIn and Citrix. His writing has appeared in Fortune, Forbes, Inc., Psychology Today and Huffington Post, and he is a highly sought-after international speaker. His book The Hype Handbook: 12 Indispensable Success Secrets From the World's Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers, was published in January of this year. You can connect with Michael on Facebook, Twitter, Instagram, MicroFameMedia website or The Hype Handbook website. Want more tips on how to make your business wildly successful? Here's a start  Blog: What This Successful Entrepreneur Has Learned In Business Blog: How to Convert a Great Idea into a Successful Innovation Podcast: Karen Dietz—Your Story Is Your Secret to Amazing Success Additional resources for you My best-selling new book: "Rethink: Smashing The Myths of Women in Business" My award-winning first book: "On the Brink: A Fresh Lens to Take Your Business to New Heights" Simon Associates Management Consultants website  

There are no shortcuts when it comes to setting up your company for success. It takes building a winning culture that works best not just for your market but for your team as well. Best Practice Biz CEO and Founder Kobi Simmat joins me in this episode to share his Zero to Ten journey from a freelance consultant to the CEO of a multinational company. Kobi also talks about the most important principles that he teaches to business owners who seek his advice on growing their company. This episode imparts best company practices and philosophies that you can also apply for your business so tune in now!   We'll talk about: Introduction [00:00] Kobi's life before building Best Practice Biz [06:05] Problems that Best Practice Biz solves [12:14] Lessons that Kobi gained when he was starting to scale [15:18] Reviewing your business activities in the previous week [23:24] The easiest way to create a grant culture [30:04] The value in helping people do the work they love [33:03] Kobi's insights on the power of content [39:12] Why you should edit your website daily [45:43] Looking at yourself as a consumer [49:50]  The ultimate test that is a cash flow-positive business [55:13]  Kobi's #1 tip [57:28] Resource Links: Brett Trainor Website (https://bretttrainor.com/) Download Startup to Scaleup: A 4-Part Framework to Grow Your B2B Business to $10 Million (https://bretttrainor.com/resources/) Best Practice Website (https://bestpractice.biz/) Best Practice Recruitment Tips (https://bestpractice.biz/recruitment) Michael Schein's “The Hype Handbook” (https://www.amazon.com/Hype-Handbook-Indispensable-Propagandists-Self-Promoters/dp/B099BRM28V/) Tune in to the Podcast episode with Norman Crowley (https://bretttrainor.com/2021/05/11/how-this-serial-b2b-entrepreneur-has-changed-growth-strategies-and-why-content-is-the-key-to-scaling-with-norman-crowley/) Tune in to the Podcast episode with Jennifer Fondrevay (https://bretttrainor.com/2021/08/31/podcast-ep-118-what-now-how-ma-can-impact-your-zero-to-ten-journey/)     About Our Guest: Kobi Simmat is the Founder and CEO of Best Practice Biz, a global company improvement firm. With over 25 years of experience in business consulting, Kobi aspires to release the potential in everything by providing pleasant, adaptable business solutions, and a commitment to continuous progress.  Kobi has counseled in over 7 countries, 50 sectors, and over 50,000 people to date Connect with Kobi Simmat: LinkedIn: https://www.linkedin.com/in/kobisimmat/ Instagram: https://www.instagram.com/kobisimmat/ Email: kobi@bestpractice.biz Connect with me and learn more about growing your business: Email: BT@BrettTrainor.com LinkedIn: https://www.linkedin.com/in/bretttrainor/ YouTube: https://www.youtube.com/channel/UCySoKsETeKxu-Fnf2VfE7Gg Facebook: https://www.facebook.com/TrainorBrett Twitter: https://twitter.com/Brett_Trainor Instagram: https://www.instagram.com/bretttrainor/   If you liked this episode, please don't forget to tune in, subscribe, and share this podcast

Michael Schein, President of MicroFame Media, joins us today on The Opposite Entrepreneur! MicroFame Media is a content marketing and strategy agency that turns consultants into celebrities through thought leadership training, niche market research, and his 12 steps to hype marketing.Today Michael will discuss the power of hype in marketing and how it can turn your business from unknown to well-known. He will share his effective strategies to scale your business by researching people like propaganda artists, cult leaders, and A-list celebrities. This conversation sure will change the way you approach your brand or company's marketing.Connect with Micro Fame Media via their website: https://microfamemedia.comConnect with Michael on LinkedIn: https://www.linkedin.com/in/michaelfrancisschein/Check Out The Hype Handbook here: https://michaelfschein.com/the-hype-handbook/  

He is the author of The Hype Handbook: 12 Indispensable Success Secrets From the World's Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers (McGraw Hill, January 12, 2021). His articles have appeared in Fortune, Forbes, Inc., Huffington Post, and Psychology Today.. He speaks to international audiences spanning from the northeastern United States to the southeastern coast of China. As founder and president of marketing agency MicroFame Media, he has launched campaigns and created content for companies including eBay, Magento, The Medici Group, University of Pennsylvania, Gordon College, University of California Irvine, United Methodist Publishing House, Ricoh, LinkedIn, and Citrix. He has also recently begun practice the martial art Wing Chun, giving him yet another similarity with Robert Downey, Jr. --- Support this podcast: https://anchor.fm/georges-khalife/support

Michael Schein, the author of The Hype Handbook, joins VIP's Casey Hasten in a discussion about building a presence and a platform to promote yourself as a job candidate. Michael also shares strategies to help you get noticed by hiring managers and recruiters in order to expedite your job search. About the Guest:Website: https://michaelfschein.com/Linkedin: https://www.linkedin.com/in/michaelfrancisschein/About The We Are VIP Podcast:This podcast is brought to you by VIP to add value to your job or candidate search. Each week, we'll bring you helpful tips and insights from leading professionals to help candidates land their dream jobs and help employers find better talent.Hosted by:Casey Hasten, Director of Recruiting at VIPAbout VIP:We utilize a holistic approach to support your strategic initiatives in accounting and finance. From recruiting and strategic staffing, to project management consulting, our service model offers a comprehensive solution that allows for flexibility as you navigate transformation and growth within your organization.Connect:LinkedIn: https://www.linkedin.com/company/270216/Facebook: https://www.facebook.com/WeAreVIPCompanyJob Openings and Services: https://wearevip.com

The word “hype” is defined as extravagant or intensive publicity and often associated with something considered trivial, faddish, and inconsequential. Hype is used to cloak artifice, create a psychological sleight of hand, and to distract us from normal, rational thought. . At worst, hype is sinister and malign and used to sew division, discord, and resentment. Hype is a key tool in the playbook used by certain political figures on the extremities of the political spectrum, but can hype be positive? Can hype be turned from the malignant to the benign and actually be used as a force for good? Can leaders, organisations, and movements use hype to reinforce their positive purpose and agenda?My guest Michael F Schein  made it his mission to deconstruct 'hype' and  distilled the approach into 12 specific strategies employed by the world's greatest propagandists, self-promoters, cult leaders, mischief-makers, and boundary breakers. His brilliant book "The Hype Handbook' has been described as the Rosetta Stone for spreading the word about an idea, a product, or a service.Looking at HR and Management Thinkers in particular, Michael Schein questions our slavish devotion to individuals such as Simon Sinek.  As Michael says: "... he's not a social scientist. He's not a scientist of any sort. He worked in ad agencies before he became a professional guru. So, his best talent is selling stuff. "Hype aside, this interview is fun, punchy, thought-provoking and alternative.  A real tonic!https://michaelfschein.com

In this episode of the Alchemist Nation Real Estate Podcast, I talk to Michael Schein, The closing Attorney, the book of the week reviewer in the 52 Wealth Principles, and also the co-host of the 100 millionaires podcast. We were joking earlier before that the podcast had run out of guests to host which isn't the truth, in fact, there are so many people that would love to be on this podcast. The real reason why he is back is that the Alchemist Nation Real Estate Podcast is moving into the final stages of a book and the book is called The 100 Millionaires Vol.1 and I want to make sure that he is part of it. Before I get to know what he is doing apparently, I wanted how Mike got into real estate in the first place. He says that they had a start and stumbles like 10 or 15 years ago where they jumped into a property but that time it was kind of accidental because his wife's mom was living with them and it was getting a little crowded for everybody and then the universe manifested a one-bedroom cottage down the streets two miles away which was perfect for Nana. So they snapped it up for like $160K which was a little cottage with beach rights for a lady in England who wasn't going there anymore who sold it to them. Unfortunately, when Brenda's mom passed away, they learned about Airbnb which they did for a whole year, and then they discovered that it would be better to rent it out, so they did and now they have an amazing tenant. Mike offers 3 pieces of advice to 20-year-old Mike on how to be successful. 1) - Jump into real estate early. 2) - Not to wait for Dad's approval on certain things he was doing. 3) - Take more risks and chances. To learn more check out the blog and podcasts at http://www.GualterAmarelo.com To register for our Saturday live webinar to start your wealth journey, visit http://www.gualteramarelo.com/Live To get in touch with Mike text/call 401-486-5103 or email: mschein@blaislaw.com --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/alchemist-nation/support

Today, I've invited Michael Schein to join me on The Inspiration Place Podcast and we’re talking all about generating HYPE for your art! In this podcast, you will discover... Learn how to build a following of like-minded people Discover how to draw attention to your art by tapping into people’s outrage Radiate an air of relentless energy For full show notes, go to schulmanart.com/133 ++++++++++++++++++++

Michael is the founder and president of MicroFame Media. His marketing agency specializes in turning consultants, entrepreneurs, and executives into celebrities using the concepts in his book, “The Hype Handbook.”In this interview Michael answers your questions about hype.How can you help people discover you and love you?How should someone go about raising hype?How did you find your hype?How do ego, appreciation and recognition work together?What do the world’s greatest propagandists, self-promoters, cult leaders, mischief makers, and boundary breakers all have in common?After the interview…Read The Hype Handbook https://www.amazon.com/Hype-Handbook-Indispensable-Propagandists-Self-Promoters/dp/126047013XFollow Michael on LinkedIn https://www.linkedin.com/in/michaelfrancisscheinVisit MicroFame Media https://microfamemedia.comContact MicroFame Media info@microfamemedia.com=============Allison DunnExecutive Business CoachDeliberate Directions + Executive Business Coaching + Training Center3003 W Main Street, Suite 110, Boise ID 83702(208) 350-6551Website https://www.deliberatedirections.comLinkedIn https://www.linkedin.com/in/allisondunnPodcast https://podcasts.apple.com/us/podcast/deliberate-leaders-podcast-with-allison-dunn/id1500464675

INTRODUCTION TO EPISODE 20How does hype help in promoting your business? How do you use it to impact people with what you do today? Marketing strategies of our times increasingly revolve around hype. The excitement factor around your product or service goes a long way in promoting your business among the audience.In this episode, Mike speaks with Michael Schein of Microfame Media about hype in marketing, how it can help get your business, message, or platform out there, what the hip hop movement teaches you about hype and top strategies that can take your business to another level! Get Michael Schein's book here!  https://www.amazon.com/dp/126047013X/(Full show notes and more resources, at no cost, visit https://connect.stepstoadvance.com) EPISODE 20 SUMMARY & HIGHLIGHTSHow is hype a positive word in marketing?4:56If you're in the mainstream of your business, and you have all the advantages in the world, it's very easy to get to wherever. But if you're disadvantaged, you need to hype yourself up. This is why it has always been considered a positive thing.What are some of the most successful hype strategies?22:25One of them is the us-versus-them factor. Think of that idea in your industry that you've always secretly disliked. Pick fights with ideas.(For the full show notes and more resources, at no cost, visit connect.stepstoadvance.com) Also, check out the video at https://www.youtube.com/c/ADVANCEwithMikeAcker 

Getting your message out into the world has been getting more difficult for years now. The amount of content is causing noise across all channels. Some people are slightly better at the hype of influence. There are some that so powerful in the hype strategies that they are hard to ignore. Our guest today is Michael Schein, author of The Hype Handbook. This book looks at the strategies that propagandists and cult leaders use to get people into action. Michael Schein and I discuss how you can learn from these mischief-makers to increase your influence. Micheal Schein has articles that have appeared in Fortune, Forbes, Inc, and Psychology Today. Learn from infamous Influencers that have always deployed the power of hype to get what they want. Get the show notes for Micheal F. Schein – Interview with the Author of “The Hype Handbook” Click to Tweet: Listening to a fantastic episode on Growth Think Tank featuring #MichaelSchein with your host @GeneHammett http://bit.ly/MichaelSchein  #TheHypeHandbook #GeneHammettPodcast #Leadership #GHepisode699 #GTTepisodes #Podcasts Give Growth Think Tank a review on iTunes!

Conversation with Michael Schein, a writer, speaker, founder of MicroFame Media, hype artist, and the author of “The Hype Handbook.”

Never before in human history have we had access to so much information. With the advancement of technology, we are now constantly surrounded by media, news, and advertisements. If you're looking to create success in business or personally, being able to stand out among all the noise is a challenge in this modern age. Michael Schein has the solution to attract attention, it's hype. Michael is a writer, speaker, business owner, and hype artist. He is the author of The Hype Handbook: 12 Indispensable Success Secrets From the World’s Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers. He is also the Founder and President of the marketing agency MicroFame Media.In this episode, Michael passionately shares with us key lessons and stories from his new book, The Hype Handbook.Listen to this episode and learn about:- Michael giving credit and thanks to his English and Drama teacher, Sandy Lewis (3:00)- How Michael found hype (5:20)- Creating a big splash internationally by making war, not love (11:19)- Transcendence as an effective, enriching, powerful force (17:41)- The need for pain to experience pleasure (19:06)- Gratitude in tough times (22:47)- Playing with ego, appreciation, and recognition (31:06)Links:- Connect with Michael on Linkedin - https://www.linkedin.com/in/michaelfrancisschein/- The Hype Handbook - https://michaelfschein.com/the-hype-handbook/- MicroFame Media - http://microfamemedia.com

Michael Schein is the Founder and President of MicroFame Media, a marketing agency that specializes in making idea-based companies famous in their fields. He works with clients such as eBay, Magento, The Medici Group, University of Pennsylvania, Gordon College, University of California Irvine, LinkedIn, and many more. Michael has also written for Fortune, Forbes, Psychology Today, and other publications. The title of his new book is The Hype Handbook: 12 Indispensable Success Secrets From the World’s Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers. In this episode of the Smart Business Revolution Podcast, John Corcoran is joined by Michael Schein, Founder and President of MicroFame Media, to talk about Michael's new book and his strategies for becoming a successful person. Michael also explains how companies can create an atmosphere of curiosity and intrigue, and he also discusses some notable personalities that he mentioned in his book. The post Michael Schein | The Hype Handbook and How to Create an Atmosphere of Curiosity and Intrigue appeared first on Smart Business Revolution.

I had a great interview with the author of The Hype Handbook on this week’s podcast.  Hype is important (when used correctly) to grab attention and get people to focus on you or your product/service.  If you don’t get noticed and get them engaged – you can’t persuade them. Want to create more excitement for you or your product/service?  Listen to this week’s podcast as I interview the author of the Hype Handbook – Michael Schein.  We are going to take a deep dive into attracting attention and getting people to adore you.  Listen to How To Create Hype And Understand Mind Control

One thing most businesses have in common, especially when it comes to marketing, is they need to get noticed. The attention of followers and potential customers is the key to marketing success. What if you could drastically increase your followers? What if your product or business was at the top of everybody's mind? This recognition would ultimately lead to more sales and business success.    It's actually possible to create legitimate recognition through hype. This is the process of getting more eyeballs on your business by generating and leveraging hype for positive purposes. Hype can be used to create legitimate business success. It can be used to help people. It can also be a catalyst for effecting positive change in your community.    Michael Schein is the author of The Hype Handbook: 12 Indispensable Success Secrets From the World's Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers. He is here today to talk about how recognition and hype can be used for legitimate business recognition. We get to learn how his book and the idea of hype is the culmination of his life's work. We dive into several of the book's concepts, and Michael breaks it all down along with several real-life examples.   Michael is the CEO of Microfame Media, A marketing agency that turns consultants into celebrities in their chosen niche. He has also facilitated content creation and production for companies like the Medici Group, Magento, LinkedIn, and more. He has a degree from the University of Pennsylvania and got his start at Spin the Bottle Inc., which is the production company behind the VH1 show Pop Up Video. He has wanted to be a writer since he was 5 years old, and he's also a contributor to several major online publications. I'm happy to have him here with us today.   And be sure to subscribe to The Self-Employed Life in Apple podcasts or follow us on Spotify or wherever you listen to podcasts so you don't miss an episode.   Everything you need can all be found at jeffreyshaw.com    Michael Schein thank you so much for being here!   Remember, you might be in business FOR yourself but you are not in business BY yourself.  Be your best self. Be proud and keep changing the world.   Join 17,000 subscribers looking to do "business with a soul" and sign up to receive my Self-Employed Nutshell Newsletter! Sign up here!   Highlights –   [02:34] Michael is excited about his book coming out. It's the culmination of his life's work. He's wanted to be a writer since he was 5 years old. [03:52] Recognition and hype are legitimate strategies in business today. A business's biggest challenge is getting eyeballs. [05:58] Human beings respond emotionally to very different stimuli the same way.  [06:23] Michael defines hype as any activity that creates a large emotional reaction in a large number of people to get them to take an action.  [09:18] It's Michael's goal to help great people doing great things use the strategy of hype. [11:48] Picking fights and making enemies. Michael was struggling to get visibility. He wrote a column disagreeing with Gary Vaynerchuk. He received a personal response from Gary Vaynerchuk.   [14:32] Positioning his ideas against Gary Vaynerchuk's ideas launched his career. [17:14] Tribal mentality. The tribal tendency is why creating the us versus them dynamic works so well. We're all tribal about something like an idea or an identity. [20:22] People often get meaning through their tribal identity.  [21:50] Inverting norms. Not all disruption and publicity is created equal. With inverting norms there is already a conversation or trend happening. You want to ride on the coattails of that by flipping it upside down.  [23:34] An example of inverting norms is when the Rolling Stones became the anti Beatles. [24:06] Find your mini Oprah's. She makes careers. Find your niche or area and find an Oprah equivalent in that space and partner.  [26:28] People struggle with change. Small steps make it much easier. [28:39] Are influencers legitimate? Some are really just a new kind of star, but some really do have influence. If the real influencer spread the word about you, you will become noticed. [31:30] Narrative arc. Everyone thinks of themselves as a protagonist in a drama. If you understand that you aren't the protagonist, but the other people are, and what you are offering is the tool to get them where they want to be. [35:06] Start small and reframe what you're doing to help other people's lives. [35:46] Michael tackles the Rapid Round and shares how he calms himself, why you need to find your mini Oprah, and more.    Guest Contact –   Michael Schein Microfame Media Michael Schein LinkedIn Michael Schein Twitter Michael Schein Facebook The Hype Handbook: 12 Indispensable Success Secrets From the World's Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers Get the HYPE Book Reading Recommendations   Contact Jeffrey – Website Coaching support My book, LINGO: Discover Your Ideal Customer's Secret Language and Make Your Business Irresistible is now available! Watch my TEDx LincolnSquare video and please share! Resources –   Ryan Holiday Gary Vaynerchuk The True Believer: Thoughts on the Nature of Mass Movements   Have Your Website Brand Message Reviewed! Is your website and are all your marketing materials speaking the right LINGO of your ideal customers? Often it's not which is why you're not converting traffic and leads to clients and attracting your most profitable customers. Fill out the simple LINGO Review application and I'll take a look at your website. If I have suggestions for you to improve your brand message (I almost always do), we'll set up a complimentary 30-minute call to discuss. A select number of websites are also chosen for my LINGO Review Video Series. Fill out the application today and let's get your business speaking the right LINGO!   Host Jeffrey Shaw is a Small Business Consultant, Brand Management Consultant, Business Coach for Entrepreneurs, Keynote Speaker, TEDx Speaker and author of LINGO and The Self Employed Life (May 2021). Supporting self-employed business owners with business and personal development strategies they need to create sustainable success.  

Influential speakers and leaders have always deployed the power of hype to get what they want, and marketers across the globe recognize the power of hype marketing and a compelling message. But is there a line between healthy and manipulative hype in marketing? My Amplify Your Success Podcast guest, Michael Schein says that hype runs our world. Instead of avoiding hype all together, what if you could generate and leverage hype for positive purposes—like helping your client achieve their goals, making a difference and leading real change in the world? On Amplify Your Success Podcast episode 213, author Michael F Schein and I talk about what hype is and why using it for good could be exactly what your business, your clients and your industry needs most right now. Be sure to join the Amplify Your Authority Group to tap into more resources.   Key Takeaways What hype is -- and what it's not -- and how this word has gotten a bad rap unnecessarily in the marketing world. Why entrepreneurs should include hype marketing elements in their marketing efforts. The surprising skill that rap artists and Martin Luther King had in common. A simple formula to hype yourself up in an ethical way. Michael’s philosophy behind “make war, not love.” The value of connecting with people.   About The Guest Michael F. Schein is the founder and president of MicroFame Media, a marketing agency that specializes in making idea-based companies famous in their fields. Some of his clients have included eBay, Magento, The Medici Group, University of Pennsylvania, Gordon College, University of California Irvine, United Methodist Publishing House, Ricoh, LinkedIn, and Citrix. His writing has appeared in Fortune, Forbes, Inc., Psychology Today, and Huffington Post, and he is a speaker for international audiences spanning from the northeastern United States to the southeastern coast of China.   His book The Hype Handbook: 12 Indispensable Success Secrets From the World’s Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers, published by McGraw Hill, appears everywhere books are sold.       Resources Mentioned in This Episode: The Hype Handbook by Michael Schein Check out Michael’s Free Hype Book Club https://www.hypereads.com/list Amplify Inner Circle

From an early age, Michael Schein balanced dark humor with good behavior. His desire to go against the grain led him to a career promoting benevolent mischief. He founded MicroFame Media, a marketing agency that specializes in making idea-based companies famous in their fields and now he's written The Hype Handbook: 12 Indispensable Success Secrets From the World's Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers with the intention of getting the most effective tools in the hands of “the good guys.” The Hype Handbook will be available everywhere books are sold on January 12, 2021. New to Human Design? Start here: https://www.kelseyabbott.com/what-is-human-design

RSVP HERE to join us on 1/15 at 10amPT for a live taping with Michaelangelo Matos. Michaelangelo Matos is the writer of the book, "Can't Slow Down: How 1984 Became Pop's Blockbuster Year" . The definitive account of pop music in the mid-eighties, from Prince and Madonna to the underground hip-hop, indie rock, and club scenesEverybody knows the hits of 1984 - pop music's greatest year. From "Thriller" to "Purple Rain," "Hello" to "Against All Odds," "What's Love Got to Do with It" to "Wake Me Up Before You Go-Go," these iconic songs continue to dominate advertising, karaoke nights, and the soundtracks for film classics (Boogie Nights) and TV hits (Stranger Things). But the story of that thrilling, turbulent time, an era when Top 40 radio was both the leading edge of popular culture and a moral battleground, has never been told with the full detail it deserves - until now. Can't Slow Down is the definitive portrait of the exploding world of mid-eighties pop and the time it defined, from Cold War anxiety to the home-computer revolution. Big acts like Michael Jackson (Thriller), Prince (Purple Rain), Madonna (Like a Virgin), Bruce Springsteen (Born in the U.S.A.), and George Michael (Wham!'s Make It Big) rubbed shoulders with the stars of the fermenting scenes of hip-hop, indie rock, and club music.Rigorously researched, mapping the entire terrain of American pop, with crucial side trips to the UK and Jamaica, from the biz to the stars to the upstarts and beyond, Can't Slow Down is a vivid journey to the very moment when pop was remaking itself, and the culture at large - one hit at a time.RSVP HERE to join us on 1/15 at 10amPT for a live taping with Michaelangelo Matos. 

Good people, Today I had the opportunity to talk with Michael F. Schein - the founder and president of MicroFame Media, a marketing agency that specializes in making idea-based companies famous in their fields. Some of his clients have included eBay, Magento, The Medici Group, University of Pennsylvania, Gordon College, University of California Irvine, United Methodist Publishing House, Ricoh, LinkedIn, and Citrix.Michael’s truth is that he had to learn to accept the power of his creative side even when it wasn’t popular. Throughout our conversation, we talk about the techniques that President Trump has used on Americans, ways that everyone can use the pandemic in a positive way through the power of acceptance, and how his difficult relationship with his father motivated him to be great. I encourage you to join Michael and I and listen to this inspiring episode. In This Episode You Will Learn Michael’s two truths (4:39)About the marketing tactics that President Trump has used (13:56)How some people garner more social media attention than others (19:24)Examples of how marketing has had to be adaptable during the pandemic (23:43)About Michael’s turbulent relationship with his father (30:37)How martial arts have helped Michael in his personal development (35:53)Resources Mentioned Book - The Body Keeps The Score by Bessel van der Kolk M.D. Connect With Michael Book - The Hype Handbook: 12 Indispensable Success Secrets From the World’s Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary BreakersMicroFame Media WebsiteWebsiteLinkedInFacebook See acast.com/privacy for privacy and opt-out information.

This week, on The Conscious Consultant Hour , Sam welcomes Founder, President and Author, *Michael Schein*. Michael Schein is the founder and president of *MicroFame Media* , ( https://d38rqs2egh08o4.cloudfront.net/link_click/j6rTeUReqA_bl4vN/4f77255a376bea58090eab89d26d9afe ) a marketing agency that specializes in making idea-based companies famous in their fields. Some of his clients have included eBay, Magento, The Medici Group, University of Pennsylvania, Gordon College, University of California Irvine, United Methodist Publishing House, Ricoh, LinkedIn, and Citrix. His writing has appeared in Fortune, Forbes, Inc., Psychology Today, and Huffington Post , and he is a speaker for international audiences spanning from the northeastern United States to the southeastern coast of China. His book *The Hype Handbook* : 12 Indispensable Success Secrets From the World's Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers ( https://d38rqs2egh08o4.cloudfront.net/link_click/j6rTeUReqA_bl4vN/a893d7552403fe09ad07afa4652455db ) , appears everywhere books are sold on January 12, 2021 ‍ Tune in for this enlightening conversation at *TalkRadio.nyc* ( https://d38rqs2egh08o4.cloudfront.net/link_click/h2zDWglIch_bkOmG/e2870d489198837b7412d54c2e3e3305 ) or watch the *Facebook Livestream by clicking here* ( https://fb.watch/2rJzsqQ9pl/ ) *.* *Show Notes* *Segment 1* Sam opens his last episode of 2020 by going into detail on what is truly important. This involves moving ourselves in the direction of what makes us grow. Our spirit will guide us because we are designed to follow our dreams and live a joyful, abundant, energetic life. When we follow our dreams, this is when we have the least resistance. Which is the goal isn't it? Sam helps guide his listeners on a journey by motivating them to quiet the nay-sayers around them and go with their own intuition. Sam shares it won't always be easy, but it will lead you to happiness. *Segment 2* Sam welcomes Founder, President and Author, Michael Schein. Michael tells the story of how he found himself deep into the corporate world after his dreams had quote on quote “failed.” After years of moving up the corporate ladder, Michael decided he had enough savings to quit his position of VP. He found himself wanting more and starting from scratch, which he says took a lot of courage to come to terms with and even more to take action. *Segment 3* Michael talks politics and blames the aftermath of the pandemic on the current president of the United States, President Donald J. Trump. Michael suggests that his opponent in the 2020 election, Vice President Biden, will be able to stop the virus in a way Trump could not. He says he is shocked Trump's supporters haven't switched sides because previous presidents lost their supporters over “gas prices.” *Segment 4* Sam asks Michael to share his insight on how someone can cope with the bad things they've done. Michael says the most evil person he writes about in his book is Charles Manson. He talks of his time emerging from prison and how he found middle class kids to bounce ideas off of. He used a strategy of asking questions until he essentially guided them into “coming up with” whatever idea he wanted them to. This leads them into deeper discussion of cults. Support this podcast at — https://redcircle.com/the-conscious-consultant-hour8505/donations

Michael Schein is the President of http://microfamemedia.com/ (Micro Fame Media), and upcoming author of the book The Hype Handbook January 2021.  Micro Fame Media is a marketing company that turns consultants into celebrities in their niche. Michael began the company around 10 years ago, never expecting to become a business owner. He had been a writer for many years and a fan of the arts. He says he puts a ton of HYPE into his agency.   

Michael Schein is the author of The Hype Handbook: 12 Indispensable Success Secrets From the World's Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers, which is coming out with McGraw Hill on January 12. In this episode Gabriella and Michael discuss hype and how anyone can harness its power.

My guest today is Michael Schein. In addition to many other things, Michael the founder and president of marketing agency MicroFame Media, and the author of The Hype Handbook: 12 Indispensable Success Secrets From the World’s Greatest Propagandists,... The post Michael Schein. Harnessing Hype. appeared first on Up Next.

Michael Schein is the founder and president of MicroFame Media, a marketing agency that specializes in making idea-based companies famous in their fields.   We discuss:  What marketing is really all about [3:53]  The Hype man: reverse-engineering as a way to make people take an action [8:22]  Milk before meat [10:13]  Hustle, hustle, hustle [13:50]  If only people saw how good your product is [15:57]  What makes negative hype artists so good at what they do [19:55]  Why you need to make sure you don’t gravitate only toward people like you [23:33]  He is also the author of The Hype Handbook: 12 Indispensable Success Secrets from the World’s Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers, published by McGraw Hill, that will appear everywhere books are sold on January 12, 2021.  Learn more about Michael at www.microfamemedia.com, http://www.michaelfschein.com/ (www.michaelfschein.com) and https://www.amazon.com/Hype-Handbook-Indispensable-Propagandists-Self-Promoters/dp/126047013X/ref=sr_1_1?crid=3R7U1U63ZAKZS&dchild=1&keywords=hype+handbook&qid=1600961965&sprefix=hype+handbook%2Caps%2C167&sr=8-1 (TheHypeHandbook). 

Big Thanks to Michael Schein for jumping on this interview today and sharing some of his positive outlook during a time where so many people are concerned about the future. Mike is a great Real Estate Investor, Closing Attorney as well as an investor in paper assets across a few classes including the stock market and private lending. He is also a supportive husband and gives so much of the credit for his success to his wife as well as a fun dad to his 5 children. Learn more about Mike Schein and his journey by following him at 100 Millionaires Podcast! https://soundcloud.com/100millionaires --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/alchemist-nation/support

Do you aspire to have professionals quote you, follow you, and promote your ideas? If so, this could be the perfect interview for you to listen to today! Michael is the CEO of MicroFame Media. His company turns consultants into thought leaders, and businesses into recognized authorities in their fields. MicroFame’s clients include eBay, LinkedIn, Tesla and Citrix. In this interview, Michael talks about how you can become a thought leader in your industry! After the interview… • Learn more about MicroFame Media if you would like to go from a consultant to a celebrity thought leader http://microfamemedia.com • Read Michael’s articles on Inc. https://www.inc.com/author/michael-sc... • Read Michael’s articles on Forbes https://www.forbes.com/sites/michaels... • Follow Michael on LinkedIn https://www.linkedin.com/in/michaelfr... Are you ready to take your career or business to the next level? You can schedule a FREE 30-minute Coaching Call with executive coach Allison Dunn! https://my.timetrade.com/book/DY6LN Before the call, please plan to discuss: • Your biggest goal for the next 90 days • Your top long term business goals • The biggest opportunity in your business right now • Obstacles preventing the growth you want to achieve At the end of the call we’ll help you determine 5-7 goals to focus on. We’ll also see whether there’s an opportunity in your business to help you grow faster that justifies the cost of further business coaching. Space on our calendar fills up quickly. Please check our calendar today to see what time we have available. https://my.timetrade.com/book/DY6LN  

Ep #138: That’s been another great year. As always, it was filled with ups and downs. Now looking back, think about what you’ve learned and how you can use that experience to make 2020 an amazing year! Here, on Marketing for Creatives show I also reviewed all the episodes of 2019 and put together tips from six marketers with the key elements to use in your business next year. In this episode, we’ll talk about how to grow your personal brand in 2020 using online marketing. You’ll hear the experience from Alex Khan, Brendan Kane, Lou Mongello, Dan Gingiss, Michael Schein, and Alex Nerney. I’ll put the links to their full episodes in the description in the order they appear in today’s conversation so you can listen to those that will resonate with you the most. You will learn: The opportunities online media gives for personal branding Social media is a dialog between you and your followers How to leverage social media for personal branding The tricks to rapidly grow your social media followers What is your return on investment of having social media followers? How to set yourself apart from your competitors How to build brand loyalty and make people talk about you The examples of how to create a sharable experience How to leverage the names of other well-known people to grow your personal brand in 2020 To stay focused on the specific niche is important if you want to grow to 6-figure business or more Let’s get in touch: Would you like to get free PR? Download a free guide ‘How to Get Interviewed on the Podcasts Every Week’ on marinabarayeva.com/podcastguest Follow on YouTube.com/MarinaBarayeva Follow on Instagram.com/MarinaBarayeva Resources from this interview: How to Grow Your Audience with Instagram Live with Alex Khan How to Get 1 Million Followers in 30 Days with Brendan Kane How to Use Disney’s Marketing Strategies in Your Business with Lou Mongello How to Get People to Share About Your Business on Social Media with Dan Gingiss How to Create a Media Buzz for Your Business with Michael Schein How to Make Your First Six Figures Blogging with Alex Nerney

Blaine Graboyes is an award-winning executive producer and game designer with twenty years’ experience. Learn more about Blaine at Facebook (https://www.facebook.com/GameCoLLC/) . Patty Soffer moved from her early career as a model to become an award-winning strategist, celebrated author, and marketing mogul. Learn more about Patty at LinkedIn (https://www.linkedin.com/in/pattysoffer/) . Michael Schein is the founder and president of MicroFame Media, a marketing agency that specializes in making idea-based companies famous in their industries. Learn more about Michael at Twitter (https://twitter.com/MichaelSchein1) . In addition to working with clients like the University of Pennsylvania, United Methodist Publishing House, LinkedIn, and Citrix, Mike writes for Forbes, Inc., Huffington Post, and Fortune about marketing, storytelling, and the phenomenon of hype. We discuss: From a marketing tool to being the thing itself [4:41] The triumph of podcasting as the biggest new media form in the world [7:32] Why are the absolutely best marketers not marketers at all? [9:11] Masters of framing the media [11:46] The difference between all the different financial advisers out there and Suze Orman [14:55] Weird places that will help you avoid falling in the trap of doing the same things everyone does [16:35] Brief Description of Gift Michael’s unconventional book list recommendation URL for Free Gift https://www.hypereads.com/list (https://www.hypereads.com/list) Thank You to Our Sponsor: SiteHub www.smashingtheplateau.com/sitehub (http://www.smashingtheplateau.com/sitehub) Facebook Twitter LinkedIn 0Shares

WARNING: The following episode is part of our Going Rogue series. You know, one of those episodes where we started the show before we started the show, you know, we were recording and then things happened. So put on your big girl panties and buckle up for the ride. What can the sales professional learn from the pickup artist? That's on the minds of Gina and Keith after reading an article by Michael Schein titled 5 Powerful Sales Lessons From Pickup Artists. In the article Michael describes 5 lessons gleaned from the book The Game: Penetrating the Secret Society of Pickup Artists. Gina and Keith go over these lessons and apply them directly to sales situations they often find themselves in (and you probably do too). Are these lessons valuable or B.S.? Are you ready to take your bar skills out of the bedroom and into the boardroom? Gina and Keith are going rogue and getting experimental. You've been warned! Today’s episode is brought to you by DermaVogue. Click here to learn more about how they provide the most effective, flawless solutions to any skincare or cosmetic need. On today’s podcast... 3:40 - Sleazy sales stereotypes 9:05 - Sales technique: pattern interrupt 14:30 - Magnifying your personality or personality while staying authentic 23:35 - Intermittent Reinforcement 29:30 - Attachment Theory: The 3 types of attachment and what that means for your life and sales 33:00 - Cat string theory 37:10 - Instead of going into the chase, cut the chase off 41:45 - Michelle Cirocco's episode 50:19 - Partnership agreements: Are we going steady?  53:00 - Self-regulation: you have to act the part 56:33 - Relentless experimentation Join our exclusive fan community, Warner World, for more Gina, Rachel and Women Your Mother Warned You About More about Gina Gina Trimarco is CEO/Founder of Pivot10 Results (training and strategy company) and Carolina Improv Company (comedy club and school). She has 25+ years of experience in marketing, sales, operations and people training. Gina combines street smarts and improv comedy skills with her experience in the corporate and entrepreneurial worlds, which sets her apart from her competition. A true Chicago city girl, her much older father trained her in sales starting at the age of 10, working in flea markets.  More about Rachel Rachel Pitts is a Mom, Realtor, Author, and Creator of The Closing Curve, a new real estate software focused on enhancing the buyer experience. With a background in show business, her motto is: Entertain. Inform. Inspire. Find Rachel on social media as RachelonRealEstate, at www.rachelonrealestate.com and www.theclosingcurve.com and pick up her book, The Gift of Wreckage on Amazon More about Keith Walters As Managing Principal of Walters Dev Group, LLC, Keith currently assists companies via board and advisory roles. Keith has spent more than 30 years using a strong entrepreneurial focus to lead, advise and grow very successful businesses. His focus on operational excellence brings stability into organizations he leads and guides. Through a unique management system focused on company growth and strong culture development Keith helps build businesses that are true talent magnets. Women Your Mother Warned You About™ is part of the Sell or Die Podcast Network. Check out these other amazing SORD podcasts.  Sell or Die The Why and The Buy Hidden Stories with Jeremy Fulkerson Wheelbarrow Profits  

Ep #122: If you like shortcuts, willing to do some research and be creative, then this is the way for you to become popular quickly. In this episode, Michael Schein shares how to create a media buzz for your business by leveraging names of other well-known people. You will learn how it works and will get some examples. One of the case studies we'll discuss is how Michael wrote an article called "Why Gary Vaynerchuk is flat out wrong," and you'll see how it turned out. Michael is the founder and president of MicroFame Media, a marketing agency that specializes in making idea-based companies famous in their industries. He also writes for Forbes, Inc., Huffington Post, and Fortune about marketing, storytelling, and the phenomenon of hype.  In particular, his pieces on hype have garnered hundreds of thousands of views, with his article about Harold von Braunhut, the creator of Amazing Sea-Monkeys, becoming an Inc. Top 10 Most Viewed Article. Time Stamped Show Notes: [00:22] About the episode and Michael Schein [01:54] Michael wasn't happy in a corporate world, so he changed his career to a freelance copywriter [06:27] How experimenting with writing he wrote an article "Why Gary Vaynerchuk is flat out wrong" that created a lot of media buzz and Gary himself responded to it [09:39] What a hype concept is and how people used it [14:37] Examples of how to use a hype concept in marketing to create more media buzz [19:01] What to do to start creating a media buzz like famous artists [24:49] How he used his concept to write about Gary Vaynerchuk [28:37] Pick the way to communicate that is right for you [32:06] Treat every piece of content as an experiment to see how it works [36:11] Where to find Michael online [37:15] For the show notes go to marinabarayeva.com and subscribe to the Marketing for Creatives show Let’s get in touch: Get free personalized tips on how to grow your personal brand marinabarayeva.com/influencer    Did you get new insights? Please leave a short review on iTunes Follow on Instagram @MarinaBarayeva Follow on Twitter @MarinaBarayeva

Tony Robbins was accused of sexual misconduct by four women in a Buzzfeed article. Now, more women are starting to come forward. Plus, a video of him using racial slurs as has also surfaced.  Kieth Raniere is on trial for using his now-defunct self-help empire, NXIVM, to hide an elite sex cult complete with sex trafficking, kidnapping and a tier of slaves. He used his influence and power to pressure his followers into sleeping with him in the guise of helping them heal their sexuality.  Both men have been outed partly because of the influence of the #metoo movement. Especially, Tony Robbins who put light on himself by claiming that #metoo was an excuse for women to become relevant.  The Witches talk about these two men and how they have gotten away with their predatory behavior because people were bullied into silence or threatened by lawyers to stay quiet.  **TRIGGER WARNING - In this podcast, we talk about graphic sexual acts, rape, sexual assault, and other disturbing behavior.** NXIVM:A Forensic Psychiatrist Evaluates ESP by John Hochman, M.D. - https://www.cs.cmu.edu/~dst/NXIVM/esp4.htmlNXIVM Wikipedia Entry - https://en.wikipedia.org/wiki/NXIVMA Critical Analysis of the Executive Success Programs, Inc. by Paul Martin, Ph.D. - https://www.cs.cmu.edu/~dst/NXIVM/esp10.htmlRobert Jay Lifton's Eight Criteria of Thought Reform as Applied to the Executive Success Programs by Paul Martin, Ph.D. - https://www.cs.cmu.edu/~dst/NXIVM/esp11.htmlNXIVM Branding Was Scripted by Sex Cult Leader to Be "Like a Sacrifice" (The New York Times) - https://www.nytimes.com/2019/05/26/nyregion/nxivm-cult-trial-branding.htmlIn NXIVM Trial, a Woman Lured Into Sex with Cult Leader Describes His Harem (The New York Times) - https://www.nytimes.com/2019/05/23/nyregion/nxivm-cult-trial.htmlLife as a NXIVM "Slave": Branding, Whippings, and Cold Showers (The New York Times) - https://www.nytimes.com/2019/05/20/nyregion/nxivm-cult-trial.htmlKeith Raniere's NXIVM Trial: What We've Learned So Far (BBC News): https://www.bbc.com/news/world-us-canada-48401061Uncover Podcast from CBC Radio (Start with Season 1, Episode 1) - https://www.cbc.ca/radio/podcasts/current-affairs-information/uncover/ Kieth Raniere Conversations Youtube Channel: https://www.youtube.com/channel/UCMWvfA27XqQFsqQXAFIJnmQTONY ROBBINS:Leaked Records Reveal Tony Robbins Berated Abuse Victims, And Former Followers Accuse Him of Sexual Advances (BuzzFeed Pt 1) - https://www.buzzfeednews.com/article/janebradley/tony-robbins-self-help-secretsFour More Women have Accused Tony Robbins of Sexual Misconduct (BuzzFeed Pt 2) - https://www.buzzfeednews.com/article/katiejmbaker/four-more-women-accuse-tony-robbins-of-sexual-misconductTony Robbins was Filmed Using Racial Slurs (BuzzFeed Pt 3) - https://www.buzzfeednews.com/article/janebradley/tony-robbins-filmed-using-racial-slursCreative Planning's Split with Tony Robbins Was in the Works Well Before Self-Help Guru's Sexual Misconduct Allegations, says Peter Mallouk (RIABiz.com) - https://riabiz.com/a/2019/5/24/exclusive-creative-plannings-split-with-tony-robbins-was-in-the-works-well-before-self-help-gurus-sexual-misconduct-allegations-says-peter-malloukTony Robbins' Tweet regarding Statement by Kate Ritasse, Former Assistant - https://twitter.com/TonyRobbins/status/1131331722338029568Tony Robbins is a Major Jerk (and Other Reasons You Should Follow His Lead) by Michael Schein - https://www.forbes.com/sites/michaelschein/2018/05/03/tony-robbins-is-a-major-jerk-and-other-reasons-you-should-follow-his-lead/#77a5b8267be9Tony Robbins' Wikipedia Entry - https://en.wikipedia.org/wiki/Tony_Robbins#Early_lifeTony Robbins' and Nanine McCool at "Unleash Your Power" event re: #MeToo: https://youtu.be/kvkA7fhUKe0Tony Robbins' Apology on Facebook re: #MeToo: https://www.facebook.com/TonyRobbins/posts/at-a-recent-unleash-the-power-within-upw-event-in-san-jose-my-comments-failed-to/10156469713679060/ Tony Robbins Apology about Buzzfeed Article: https://youtu.be/KXbpdzh3MJ0 Audio Clips are from CNN and ABC News and were found on Youtube except for the ones that are mentioned above. Links are provided. Additional Crew for this Episode: Greensperson - Stephanie Carrell Head of Plaster - Holly Keefer Weapons master - Trinity Lynne Set Designer - Leah Patterson ***************************************************** If you would like to support us please subscribe to a perk on our Patreon Page: https://www.patreon.com/wewitchesthree We Witches Three Website: https://www.wewitchesthree.com Facebook Group: https://www.facebook.com/groups/wewitchesthree

How do you feel about marketing? If you’re in sales or have a business, it may be your life blood. But we are all consumers, and sometimes we may feel a bit overwhelmed, spammed and scammed. If that resonates with you, then you’re going to like this episode with Michael Schein, sort of a guerrilla Seth Godin in my opinion.  Michael is the CEO of MicroFame Media, a digital marketing company that implements systems and process that turn businesses into recognized authorities in their fields. His approach is as refreshing as it is successful. He has created or facilitated the production of content for companies such as eBay, LinkedIn, TESLA, and Citrix to name a few. Michael graduated from the University of Pennsylvania with Honors and got his start at Spin the Bottle, the production company behind the VH1 hit show, Pop Up Video. He also created, ran, and moderated the New York Tech Alliance’s Interactive Marketing panel series. Michael was an original co-host of the podcast “Access to Anyone” with Michael Roderick, he writes regularly for publications such as Fortune, Forbes.com, Huffington Post, and Inc. I first came across his work via two pieces he had written—one on Tony Robins and the other on Gary Vaynerchuk, both of which took a bit of a different view than that of many—somewhat of an Emperor and no clothes perspective, and I liked that. No drinking of the Kool Aide in this episode where he discusses the response he got back from Gary following his post, and the counter-tribe that evolved following that. In some ways, this may be one of the most controversial episodes to date, as Michael takes on some of the proverbial sacred cows of the marketing industry with an intelligent and informed point of view. It’s not to be missed no matter what you do. Michael is a sharp-witted writer in an entrepreneur’s clothing. His perspectives on “hype” are historically informed and used for good rather than evil. He lives his life in full, and is not afraid to take more challenging, authentic paths in his work.

Michael Roderick is the Founder of Small Pond Enterprises LLC., a company that offers consulting services, workshops, and events to promote and facilitate entrepreneurship and connecting opportunities. This episode is created for people who want to learn more about: How to navigate significant shifts in careers (average employment today in 2018 is 4.6 years) How to gain access to anyone, across industries  Michael went through a number of significant and unlikely career changes. For example, he went from working as a high school teacher to a successful Broadway producer in under two years. He founded The Connecting Connectors Conference (ConnectorCon). He also started an arts incubator program to teach more artists about building and growing their own businesses (PLAE). Access to Anyone is Michael Roderick's podcast, which he co-hosted with Michael Schein.  Careers, especially the ones where you find fulfillment and desire to stick to for a long time, don't surface on their own. His podcast explores the tools, methods, and technology that will get you the meetings, friends, and connections you want. What I personally love the most about the show is that it's rich in content and lighthearted in execution. One approach that I can relate to the most is the idea to Connect Across Industries. Because our own podcast, Feisoworld, has historically gone after people from different walks of life, many of the guests have come together to start new and interesting projects, such as video production and web development. If you want to learn more and connect with Michael Roderick, visit his website at http://www.smallpondenterprises.com/ Show Notes [07:00] On your website, it looks like you’ve lived multiple lives. You’ve done so much stuff and so different. Can you tell us more about it? [08:00] Does your background help you having less fear to transitions and changes? [09:00] What was your very first transition? [10:00] What was your experience with middle school?  [12:00] Can you share more details about your upbringing? [14:00] You were a teacher before being a broadway producer, right? [16:00] What was it like to move to NYC? [18:00] How did you navigated through the standard and classic, already established, old fashioned producers/writers in NY and managed to get your way through? [21:00] How old were you when you started teaching and when you moved to NY? When did you leave broadway to start your own business? [23:00] Is Connector Con still ongoing? [24:00] Could you introduce the conference for us? What’s the target audience and who should take part of it? [26:00] How has your experience with Connector Con and what did surprise you from the experience? [30:00] In your podcast, you are sometimes answering several questions instead of asking them. Was that intentional? [42:00] How do you balance content and the type of deliveries for your show? [45:00] What is the question(s) people need to ask --- Send in a voice message: https://anchor.fm/feisworld/message Support this podcast: https://anchor.fm/feisworld/support

Derek Sivers wrote about just before the conversation here took place and many subscribers saw that post. The Maine Legislature has "learn, unlearn, and relearn" built into their State Education Learning Results Regulations. And, Tony Dottino talks about the ability to unlearn on Michael Schein's podcast. What does Josh think and what is science telling us? [To join the conversation live subscribe at www.unlearnings.co] --- Support this podcast: https://podcasters.spotify.com/pod/show/unlearnings/support

We've heard a lot of you reach out and ask a simple question: How do I find a mentor? Most of us realize that we can live a richer life by upgrading the five people we spend the most time with, but first, we need guidance from people who have already achieved what we want to achieve. We were honored to have Geoff Woods featured on the Access to Anyone podcast with Michael Schein & Michael Roderick, and the episode was so valuable that we wanted to share it with you. This conversation will help you build real relationships, improve your networking, and find a mentor that will help you achieve more.   The ONE Thing to Implement From This Episode: Today, in just one interaction, approach someone with the intention of being more interested in them than trying to get them to think you're interesting. Can you approach them with a sincere and genuine curiosity about where they need help, and if you can help them? You may be surprised by the reaction.   In this episode you will learn... [5:50] How you can build better relationships with ONE simple lesson. [9:10] Why high achievers give without expecting anything in return. [16:00] How you can make an appealing ask and avoid taking from potential mentors. [23:20] How to choose where to invest your most valuable asset – your time. [34:45] Why you should make goals based on what matters to you (and how to ignore what society says your goals should be). [37:20] ONE surprisingly simple way to open up new opportunities (and how you can do it). [39:35] How you can genuinely add value to others.   AWESOME FREE RESOURCES FOR YOU! The Kick Ass Guide To Accountability Form your first power habit with your 66 Day Challenge Calendar Check out our awesome blog! [FREE Training] How to Start Time Blocking TODAY!   Links & Tools From This Episode Listen to Access to Anyone Learn more about Michael Schein: microfamemedia.com Learn more about Michael Roderick: smallpondenterprises.com   --  DON’T MISS IT -  We’re opening up our membership platform for TWO WEEKS! We’ve been working with our founding members to create a membership platform that will help you take control of your time, find clarity about your purpose and goals, and give you the confidence to silence the world around you. If you want to know when we announce and launch this membership platform, you can text the word “FOUNDER” to the number 33444 or go to the1thing.com/membership. We’re only going to open the doors for two weeks before we close them so that we can serve our members to our highest capability.   --  Production & Development for The ONE Thing Podcast by Podcast Masters

Michael Schein,CEO of MicroFame Media, joins NOL to discuss the power of hype in marketing, and how we can learn effective strategies from people like propaganda artists, con artists, cult leaders and more. It’s a very interesting discussion that will surely change the way you approach your personal brand or company’s marketing. About Michael: Michael is the CEO of MicroFame Media, a content marketing and strategy agency that turns consultants into thought leaders when they don’t have the time or expertise to make it happen on their own. He has created or facilitated the production of content for companies such as eBay, The Medici Group, LinkedIn, Abila, TESLA, Inc., SEER Interactive, Interiors by Steven G., Magento, Vitalyst, Intellect, Arise Virtual Solutions, and Citrix. Michael graduated from the University of Pennsylvania with Honors and got his start at Spin the Bottle, the production company behind VH1 hit show Pop Up Video. He also created, ran, and moderated the New York Tech Alliance’s Interactive Marketing panel series and writes a weekly column for Inc., as well as regularly contributing to Fortune and Huffington Post. He is also the co-host of the popular podcast Access to Anyone. For more information about Michael and his company, please visit: microfamemedia.com

Today's social media and content platforms offer a valuable opportunity to build an audience and build a kind of celebrity within a niche. The breadth of the internet means that even a narrow topic area presents a deep well of interested and engaged people. Michael Schein of Micro Fame Media joins me on this episode of the Legal Marketing Studio podcast to talk about building celebrity through strategic niche content creation that extends one's marketing reach and amplifies one's influence.

In this episode, I'm joined by fellow podcaster, Michael Schein, as he shares with us how filmmakers can gain access to anyone.

In this episode, I'm joined by fellow podcaster, Michael Schein, as he shares with us how filmmakers can gain access to anyone. The post 134: How to Gain Access to Anyone appeared first on Film Trooper.

What if I told you that almost everything you’ve learned about passive income models isn’t true? And what if I were to show you why and how to fix it? On today’s show my guest, David Shriner-Cahn shares the observations around passive income models and why they may not be everything they’re cracked up to be. He lays out the key pieces most people overlook - including the role sales, marketing, and fulfillment play in the model - and why many entrepreneurs aren’t equipped to grow profitably. Passive Income VS Scaling Passive income may be a myth - and may not be everything you’ve been led to believe. Find out what you can do to turn the tide in your favor and learn how scaling may be more important for your growth model.   Here’s a glimpse of what you’ll learn in this show: Intro - Scaling vs Passive Income, Creating Culture and Community; [0:32] Who is David Shriner-Cahn; [1:00] The things that keep most entrepreneurs stuck; [2:59] Leadership in an organization; [4:40] They Myths about passive income; [6:21] The flaw that most people don’t notice about passive income schemes; [11:08] The power of scaling a product or service; [12:30] Growing sales and fulfillment at the same time; [15:50] The importance of community in preventing commoditization; [17:13]   Get in touch with David Shriner-Cahn Website: www.SmashingThePlateau.com Facebook: http://www.facebook.com/TendStrategicPartners Twitter: http://twitter.com/tendsp LinkedIn: http://www.linkedin.com/company/tend-strategic-partners Phone: 212-731-0770   Resources mentioned on this episode: Smashing The Plateau podcast www.AccessToAnyonePodcast.com - Michael Schein podcast http://www.AccessToAnyonePodcast.com/23 and http://www.AccessToAnyonePodcast.com/22 - Dan’s episodes on the show.   ********************* Genius Network is the place high level entrepreneurs go for collaboration, contribution, and connections not available anywhere else. Members get strategies for exponential growth and opportunities for deal making, strategic partnerships, joint ventures, and more. Membership is by application only. Click here to learn more. I was one of the original members when Joe started it in 2007 and today I get to help grow the company in my current role. You can also learn more about the Genius Network Annual Event here – which is the one time per year the group is opened to non-members. This show brought to you by Done for You Solutions. Outsourcing doesn’t have to be difficult. Whether you’re looking for customer service, optimizing your website, or a virtual assistant to help with reporting, data, or research, Done for You Solutions can help. I’ve used Done for You Solutions for years and they help simplify. Click here to learn more and let the founder Ric Thompson know that you heard about him from our show. *********************   People mentioned on this episode: Michael Schein Dan Sullivan Jean Paul DeJoria   =================== ABOUT DAN KUSCHELL: =================== Dan Kuschell is a success driven business growth strategist, a media contributor, and thought leader. He helps entrepreneurs, leaders, and business owners grow and scale their companies 10x by driving the flow of elegant ideas, execution, and team-culture for greater clarity, confidence, and direction. Dan has been recognized worldwide for creating results with his resources, books, and strategies. Meet Dan at http://www.DanKuschell.com Get more access to Dan's wisdom here: http://www.youtube.com/ChampionVision Watch/Listen to the show: http://www.growthtofreedom.com Tweet us at: https://twitter.com/dan_kuschell Follow us on Facebook: https://facebook.com/dankuschellpage LinkedIn: http://www.linkedin.com/in/dankuschell Pinterest: https://www.pinterest.com/dankuschell Instagram: http://www.instagram.com/dankuschell  

Become a thought leader in business w/Michael Schein. This week, on The Conscious Consultant Hour, Sam welcomes Michael Schein. Michael is the CEO of MicroFame Media, a marketing agency that turns consultants into thought leaders when they don't have the time or expertise to do it themselves. He has created or facilitated the production of content for companies such as eBay, LinkedIn, The Medici Group, TEND Strategic Partners, Abila, TESLA, Inc., and SEER Interactive. He also writes a weekly column for Inc and is a contributor to Fortune and Huffington Post. Sam and Michael will be discussing all about how to become a thought leader, and why you should consider it in today's business environment. Support this podcast at — https://redcircle.com/the-conscious-consultant-hour8505/donations

In today's episode, we teach you the power of giving yourself away. And that my friends, is also very much applicable when it comes to sales. Our awesome guest is Michael Schein. He is a writer over at inc.com and one of his articles that struck me “One Habit That Will Immediately Improve Your Sales”. […] The post TSE 166: Giving Yourself Away Will Improve Your Sales Immediately!   appeared first on The Sales Evangelist.

Michael Schein, author of "John Surratt: The Lincoln Assassin Who Got Away."

Michael Schein, author of "John Surratt: The Lincoln Assassin Who Got Away."

Michael Schein, author of "John Surratt: The Lincoln Assassin Who Got Away."

Michael Schein, author of "John Surratt: The Lincoln Assassin Who Got Away."

Michael Schein, author of John Surratt: The Lincoln Assassin Who Got Away.

Host Cyrus Webb welcomes Michael Schein to Conversations LIVE to discuss how Reading Rainbow affected his life.