The Microgreens Entrepreneur Podcast

In this episode I'm joined by Katie and Jon Tlush from Tlush Family Farm near Philadelphia. Among other things, Katie and Jon are growing and selling both mushrooms and microgreens, growing both indoors.This is a really interesting episode, especially if mushroom growing is something you have been considering or are interested in.Katie and Jon have grown their business very quickly, and provide lots of good information and motivation throughout the episode.Discussed in this episode:How within 9 months, Katie and Jon have outgrown their basement grow room, and are ready for a commercial facility.The whole process of mushroom growing - how you do it, the challenges, where to sell them etc.Running a microgreens business as a couple.Hydroponic and aeroponic farming.Indoor edible flower growing.Links mentioned in this episode:Tlush Family Farm Instagram:https://www.instagram.com/tlushfamilyfarm/Tlush Family Farm Website:https://tlushfamilyfarm.com/True Leaf Market Link:https://microgreensentrepreneur.com/trueleafmarketThe Microgreens Business Blueprinthttps://microgreensentrepreneur.com/onlinecourseMicrogreens Business Mini Coursehttps://microgreensentrepreneur.com/minicourseMicrogreens Business Beginners Guide:https://microgreensentrepreneur.com/ebookMicrogreens Entrepreneur Instagram:https://instagram.com/microgreens_entrepreneurhttps://microgreensentrepreneur.com

In this episode I'm joined by Sho Kasuya and Tony Ross from Creative Urban Farms in New Zealand.  Tony and sho are business partners and manage to run their microgreens business from seperate households, while also keeping full time jobs and having young families!An interesting thing about ton and Sho's partnership is that they didn't know each other before going into business together.  So this is a really good episode to listen to if starting a microgreens business in a partnership is something you've been considering.Tony and Sho also have other interesting business projects going on, including bee keeping and designing outdoor growing spaces. We cover this in the episode too.Discussed in this episode:Starting a microgreens business in a partnership.The logistics of running a microgreens business from two locations.What it's like running a microgreens business in New Zealand.What makes a successful business partnership.Renting bee hives and bee keeping as a subscription service.Time management skills.Links mentioned in this episode:Creative Urban Farms Websitehttps://www.creativeurbanfarms.co.nz/Creative Urban Farms Instagramhttps://www.instagram.com/creative.urban.farms/Microgreens NZ Facebook Grouphttps://www.facebook.com/groups/474840587108230True Leaf Market Link:https://microgreensentrepreneur.com/trueleafmarketThe Microgreens Business Blueprinthttps://microgreensentrepreneur.com/onlinecourseMicrogreens Business Mini Coursehttps://microgreensentrepreneur.com/minicourseMicrogreens Business Beginners Guide:https://microgreensentrepreneur.com/ebookMicrogreens Entrepreneur Instagram:https://instagram.com/microgreens_entrepreneurhttps://microgreensentrepreneur.com

Basil microgreens are a very popular variet with chefs, they have great flavour and their leaves are beautiful too. While it is not the most profitable microgreen to grow, it is certainly a good one to know how to grow. In this episode I share with you the growing tecnique I use grow Basil thats grows tall and is easy to harvest.In this episode you will learn:How to grow Basil microgreens.What seed density to use.How long to keep them in blackout.A way to keep Basil growing straight and long while in darkness.How long until you can harvest Basil.The expected yield.The value of Basil microgreens.Links mentioned in this episode:True Leaf Market Link:https://microgreensentrepreneur.com/trueleafmarketThe Microgreens Business Blueprinthttps://microgreensentrepreneur.com/onlinecourseMicrogreens Business Mini Coursehttps://microgreensentrepreneur.com/minicourseMicrogreens Business Beginners Guide:https://microgreensentrepreneur.com/ebookMicrogreens Entrepreneur Instagram:https://instagram.com/microgreens_entrepreneur

In this episode I'm joined by Brigid McNally, a college student running her own successful microgreens business. Brigid has built up a client base of home delivery customers and restaurants. During the summer of 2021 she shut down her business and took a break. Tune in to the episode to hear how it went for her.In this episode you will learn:How to prepare your customers before taking a break.If taking a break had any effect on Brigids business.How Brigid uses email marketing to stay in touch with her customers.Why keeping track of your inventory is so important.Why it's important to not be afraid to spend money to make money.Why starting a business is not only about making money, but also personal growth.Links mentioned in this episode:Brigids Instagram:https://www.instagram.com/pvxfarmsBrigids Website:https://pvxfarms.comBrigids Email:pvxfarms@gmail.comMicrogreens Business Beginners Guide:https://microgreensentrepreneur.com/ebookTrue Leaf Market Link:https://microgreensentrepreneur.com/trueleafmarketMicrogreens Entrepreneur Instagram:https://instagram.com/microgreens_entrepreneurMicrogreens Entrepreneur Website:https://microgreensentrepreneur.com

In this episode I'm joined by Jonah Krochmalnek from Living Earth Farm in Ontario, Canada. Jonah has been growing microgreens professionally since 2013. He has went from starting out in his parents spare bedroom to creating and owning a large scale, automated indoor microgreens farm.Jonah shares so much valuable knowledge in this episode. Here is some of what is discussed:How Jonah scaled from a spare bedroom to growing and selling 1500 trays of microgreens a week.The ideal lighting for microgreens to produce the best results while also being energy efficient.The best climatic conditions for growing microgreens and why everything needs to be in balance to have the best results on your microgreens farm.Why the soil you are using could contribute to your microgreens yields being inconsistent.The costs of the machinery used in large scale microgreens production.Why the system you have in place is so important for the consistency of your business.Links mentioned in this episode:Jonah's consultancy webpage:https://www.livingearthfarm.ca/consultingJonah's email address:jonah@livingearthfarm.caLiving Earth Farm Instagram:https://www.instagram.com/livingearthtorontoJonah's video with Curtis Stone:https://www.youtube.com/watch?v=F9kRQVFeASIMicrogreens Business Beginners Guide:https://microgreensentrepreneur.com/ebookTrue Leaf Market Link:https://microgreensentrepreneur.com/trueleafmarketMicrogreens Entrepreneur Instagram:https://instagram.com/microgreens_entrepreneurMicrogreens Entrepreneur Website:https://microgreensentrepreneur.com

In this episode I'm joined by Patrick Brown for his second appearance as a guest on the podcast. Patrick is running a microgreens business named Moms Micro Garden, and in the last year he has taken a business that did 100 trays of microgreens a week to 500 trays a week! So there is a lot to learn on scaling a microgreens business in this episode.In this episode you will learn:How to scale up a microgreens business.Why taking good care of your employess is so important.Why hiring the right people is vital.The actual costs of having employees.Some great tax tips.Insurance policies to have in place to make sure your business succeeds.Links mentione in this episode:Microgreens Business Beginners Guide:https://microgreensentrepreneur.com/ebookPatrick's Instagramhttps://www.instagram.com/moms_microgarden/Patrick's Email:pat@momsmicrogarden.comMoms Micro Garden Tik Tok:https://www.tiktok.com/@moms_microgardenMoms Micro Garden Websitehttps://www.momsmicrogarden.comTrue Leaf Market Link:https://microgreensentrepreneur.com/trueleafmarketMicrogreens Entrepreneur Instagram:https://instagram.com/microgreens_entrepreneurMicrogreens Entrepreneur Website:https://microgreensentrepreneur.com

Do you always find yourself with a full to-do list? But it doesn't seem to be getting you where you want to go? Don't worry, it's really common, and in this episode I'm going to share with you how you can start being more effective with your time and make real progress.In this episode you will learn:How to identify things that aren't working for you in your business (or life).How to deal with these things that aren't working.How to focus on the things that are actualy bringing you results in your business.How to prioritise what's on your to-do list to make sure you make the biggest impact on your business with the time you have available.Links mentioned in this episode:Microgreens Business Beginners Guide:https://microgreensentrepreneur.com/ebookTrue Leaf Market Link:https://microgreensentrepreneur.com/trueleafmarketMicrogreens Entrepreneur Instagram:https://instagram.com/microgreens_entrepreneurMicrogreens Entrepreneur Website:https://microgreensentrepreneur.comThe One Thing Bookhttps://amzn.to/3jMFqTXFocal Point Bookhttps://amzn.to/3DOzMIO

In this episode I'm joined by Laura from Hand Grown Greens. Laura is a former nurse turned microgreens business owner.She has an inspiring story to share on how she went about changing her life, by transitioning out of a job she was not so passionate about, to now working at something she really enjoys, while also having time to spend with her family.If you are someone with kids who is thinking about starting a microgreens business, this episode is definitely for you.Discussed in this episode:Laura's story of how she changed her life for the better.How she manages to run her business while caring for 3 young kids.How she grows her microgreens both indoors and outdoors.How selling through a distributor could possibly free up more time in your business. Laura's online prescence and her passion for teaching others about microgreens business.Links mentioned in this episode:Laura's guidehttps://handgrowngreens.com/freeguideLaura's Instagramhttps://www.instagram.com/handgrowngreensTrue Leaf Market Link:https://microgreensentrepreneur.com/trueleafmarketMicrogreens Entrepreneur Business Beginners Guide:https://microgreensentrepreneur.com/ebookMicrogreens Entrepreneur Instagram:https://instagram.com/microgreens_entrepreneurMicrogreens Entrepreneur Website:https://microgreensentrepreneur.com

I'm joined in this episode by Wendy Glénisson, a Belgian biologist turned microgreens business owner on a mission to have her business certified organic.Unfortunately, through no fault of her own, Wendy she has not had much luck so far in getting her business certified organic. A European law that is open to different interpretation by different European countries is the problem.Wendy is battling to have this law changed and needs the support of her fellow microgreens growers to sign a petition she has created to have this law changed. The petition can be found here.This episode will be of particular interest to you if you  are based in Europe and you would like your microgreens business to be certified organic, and even if you're not in Europe but becoming certified organic is something you're interested in, this episode will inform you of some information that you'll need to research for your own location.Links mentioned in this episode:Wendys Petition:https://secure.avaaz.org/community_petitions/fr/la_presidente_de_la_commission_europeenne_ursula_v_certifiez_bio_les_micropousses_cultivees_dans_du_terreau_et_pas_sur_un_milieu_inerte_/?cLnFcab&utm_source=sharetools&utm_medium=copy&utm_campaign=petition-1261545-certifiez_bio_les_micropousses_cultivees_dans_du_terreau_et_pas_sur_un_milieu_inerte_&utm_term=LnFcab%2BfrWendys Website:https://www.micropoussesbio.beWendys Instagramhttps://www.instagram.com/wendy_glenissonTrue Leaf Market Link:https://microgreensentrepreneur.com/trueleafmarketMicrogreens Business Beginners Guide:https://microgreensentrepreneur.com/ebookMicrogreens Entrepreneur Instagram:https://instagram.com/microgreens_entrepreneurMicrogreens Entrepreneur Website:https://microgreensentrepreneur.com

In this episode I'm Joined by Richard Tricker from Sow Fresh, a business that was born in the pandemic because of Richards passion to help people grow their own food at home.Along with providing the grow kits to the public, Richard supplies them to chefs too, letting them grow their own, and providing them with advice and supplies on an onging basis. Hearing this might give you some food for thought, and help you generate some other ideas of how to deal with chefs and restaurant customers. Richards background is in recruitment, and he also gives some great tips on hiring people. Make sure to tune to in to hear all of this, and Richads story.Discussed in this episode:Why it's important to promote growing more food at home.Why having a business you are passionate about is important.An alternative way of doing business with restaurants as a microgreens business owner.Why recruiting the right people for your business when the time comes is crucial.Links mentioned in this episode:Sow Fresh website:https://www.sowfresh.comSow Fresh Instagram:https://www.instagram.com/sowfreshofficialTrue Leaf Market Link:https://microgreensentrepreneur.com/trueleafmarketMicrogreens Business Beginners Guide:https://microgreensentrepreneur.com/ebookMicrogreens Entrepreneur Instagram:https://instagram.com/microgreens_entrepreneurMicrogreens Entrepreneur Website:https://microgreensentrepreneur.com

I'm joined in this episode by Brian Hebert from Double Rainbow Farm in Eaton New Hampshire. Brian is growing in a passive solar greenhouse that uses a really interesting technology to heat and cool the greenhouse.His greenhouse also has to deal with extreme weather every winter, and he is faced with a number challenges.Brian also packages his microgreens in an uncommon, sustainable way, and he shares all the details of it in this interview.Discussed in this epidode:Growing microgreens in a passive solar greenhouse.The challenges of growing in a greenhouse.The underground technology used to heat and cool the greenhouse.The challenges of growing and working in a harsh cimate.A new way to package microgreens sustainably.Links mentioned in this episode:Double Rainbow Farm Website:https://www.dblebows.comDouble Rainbow Farm Fcebook:https://www.facebook.com/doublerainbowfarmsTrue Leaf Market Link:https://microgreensentrepreneur.com/trueleafmarketMicrogreens Business Beginners Guide:https://microgreensentrepreneur.com/ebookMicrogreens Entrepreneur Instagram:https://instagram.com/microgreens_entrepreneur

In this episode I'm joined by Nicole Harris from Tiny Greens Farm to discuss microgreens nutrition. Not only is Nicole a microgreens business owner, but she is a Certified Clinician in Whole Food Nutrition and a Nutritional Therapy Practitioner, meaning she knows her stuff when it comes to this topic!Nicole delivers really great information on this topic throughout the episode, and she also shares her own really interesting personal journey too. So make sure to tune in for all of this.In this episode you will learn:How creating the right conditions in our bodies through nutrition affects our health.How to incorporate microgreens into your diet.How to explain to your customers how they can incorporate microgreens into their diet.What other foods you can pair with microgreens so the nutrients from them are best absorbed into your body.Links mentioned in this episode:Tiny Greens Farm Website:https://www.tinygreensfarm.comTiny Greens Farm Instagram:https://www.instagram.com/tinygreensfarmMicrogreens Studyhttps://pubmed.ncbi.nlm.nih.gov/33595583/True Leaf Market Link:https://microgreensentrepreneur.com/trueleafmarketMicrogreens Business Beginners Guide:https://microgreensentrepreneur.com/ebookMicrogreens Entrepreneur Instagram:https://instagram.com/microgreens_entrepreneur

In this episode I share with you 3 of my best tips for staying organised and being efficient with your microgreens business.In this episode you will learn:How to easily distinguish what date your different crops will be ready on.How to put out the exact right amount of seed into your trays without weighing out the seed for every tray.How to stay highly organised even if you are planting 2 crops per week.Links mentioned in this episode:True Leaf Market Link:https://microgreensentrepreneur.com/trueleafmarketMicrogreens Business Beginners Guide:https://microgreensentrepreneur.com/ebookMicrogreens Entrepreneur Instagram:https://instagram.com/microgreens_entrepreneurThe 7 habits of highly effective people bookhttps://amzn.to/3vURjuP

In this episode we take a look at a question that is on the top of most people's minds when they first discover microgreens; is it actually a profitable business?There's 3 main factors that need to be considered when looking at the profitability of a microgreeens business, and they are:1. The market you have to sell to.2. The space you have available.3. Time.These factors will determine how profitable your microgreens business can be. Tune in for all the details, and see if starting a microgreens business is as profitable as it's made out to be.Links mentioned in this episode:The Microgreens Business Blueprint Online Course:https://microgreensentrepreneur.com/onlinecourseTrue Leaf Market Link:https://microgreensentrepreneur.com/trueleafmarket

In this episode, I take on a listeners question about climate control and growing microgreens in an apartment. I go  deep into explaining climatic conditions and why they're important when we're growing large amounts of microgreens.  So make sure you tune into this episode, so you have a better understanding of how the climate around us works and what action to take, should you need to manipulate it.Discussed in this episode:Why climatic conditions are important when growing microgreens.How and why humidity rises and how to lower it.The difference between growing in an open space and an enclosed one.How to keep your microgreens dry, so you prevent potential disease problems.Why good climatic conditions will improve the shelf life of your microgreens.Links mentioned in this episode:True Leaf Market Link:https://microgreensentrepreneur.com/trueleafmarketMicrogreens Business Beginners Guide:https://microgreensentrepreneur.com/ebookMicrogreens Entrepreneur Instagram:https://instagram.com/microgreens_entrepreneurHydrometer - USA Amazon Linkhttps://amzn.to/3hngjnsHydrometer - Europe Amazon Linkhttps://amzn.to/3htzOKY

In this episode I speak with Raghu Raman, a high school student from New Jersey who has taken to entrepreneurship at an early age, and started a microgreens business at home in his basement.Raghu is an inspiring and talented young man, so tune in today to hear his story.Discussed in this episode:What it's like starting a microgreens business while still attending high school.A simple microgreens business model that could be used anywhere.How bi-weekly deliveries may suit some customers better.The importance of climate awareness.Links mentioned in this episode:The Green Wave websitehttps://www.thegreenwave.store/The Green Wave Facebookhttps://www.facebook.com/pages/category/Urban-Farm/The-Green-Wave-102873484790562/True Leaf Market Link:https://microgreensentrepreneur.com/trueleafmarketMicrogreens Business Beginners Guide:https://microgreensentrepreneur.com/ebookMicrogreens Entrepreneur Instagram:https://instagram.com/microgreens_entrepreneur

In this episode I go through a key fundamental that is vitally important to have success in your microgreens business, or in any area of your life for that matter.Discussed in this episode:The magic of compounding.Why small consistent actions beat big one time grandiose actions every time.How a mcrogreens business could start small and grow into something that generates you a full time income.Why a microgreens business is a good vehicle to make money.Links mentioned in this episode:True Leaf Market Link:https://microgreensentrepreneur.com/trueleafmarketMicrogreens Business Beginners Guide:https://microgreensentrepreneur.com/ebookMicrogreens Entrepreneur Instagram:https://instagram.com/microgreens_entrepreneurBooks Recommended:The Compound Effect:Amazon USA: https://amzn.to/3dP6MpkAmazon Europe: https://amzn.to/3nlOH5K The Slight Edge:Amazon USA: https://amzn.to/3nvbHPPAmazon Europe: https://amzn.to/2RTosaS

In this episode we talk about the important role temperature plays in the growth of microgreens. It is really the main factor that will determine when your microgreens will be ready for harvest after planting.I also share how I control the heat in my grow room cheaply and easily. So make sure you tune in for all of this!Discussed in this episode:The main factors that affect the growth of microgreens.The role temperature plays in the growing cycle of microgreens.Why consistent temperatures are important.A system that is used in agriculture and horticulture to determine exactly when a plant will reach certain stages of growth.How to quickly and easily keep the heat in your grow room consistent.Links mentioned in this episode:True Leaf Market Link:https://microgreensentrepreneur.com/trueleafmarketMicrogreens Business Beginners Guide:https://microgreensentrepreneur.com/ebookMicrogreens Entrepreneur Instagram:https://instagram.com/microgreens_entrepreneurTemperature control plug socket US link:https://amzn.to/3wPVoBlTemperature control plug socket EU link:https://amzn.to/3uFzYow

Removing sunflower microgreens seed hulls can be quite a laboursome task. The hulls are quite stubborn and stick to the leaves of the sunflowers, making it difficult to get them off!Water is key to softening the hulls and and making them easier to remove. There are many ways to do this process, but the one I describe in this episode is quickest and most efficient I've found.So this will save you time! Our one limited resource, saving time and being efficient is so important. Tune in for all the details on this method.Discussed in this episode:Why our time is so important.Recommended ways NOT to do this process.How to remove sunflower microgreens seed hulls quickly and quite passively.Why our microgreens need to be packaged when they are dry.Links mentioned in this episode:True Leaf Market Link:https://microgreensentrepreneur.com/trueleafmarketMicrogreens Business Beginners Guide:https://microgreensentrepreneur.com/ebookMicrogreens Entrepreneur Instagram:https://instagram.com/microgreens_entrepreneur

In this episode I talk about what to do if there's already competition in your area when you're starting a microgreens business. We look at the different options you have available when you have to deal with competition. I also share the mindset I try to adopt that makes worrying about competition irrelevant.Discussed in this episode:The possibilties of a microgreens business.Researching your competition.What to do when you have competition to deal with.The mindset needed so you don't worry about your competition.Links mentioned in this episode:True Leaf Market Link:https://microgreensentrepreneur.com/trueleafmarketMicrogreens Business Beginners Guide:https://microgreensentrepreneur.com/ebookThe Science Of Getting Rich Book:https://amzn.to/2O1w6P3The History Of Money Video:https://www.youtube.com/watch?v=2nBPN-MKefAMicrogreens Entrepreneur Instagram:https://instagram.com/microgreens_entrepreneur

In this episode I'm joined by Oliver Rubinstein, a microgreens business owner based in England in the UK. This will be a particularly interesting episode for anyone already with an established microgreens business in the UK, or if you are considering starting one there.That's not to say, it is only for those in the UK, there is  plenty of really good stuff discussed in this episode that is applicable regardless of location.Discussed in this episode:The story of how Oliver got started during a lockdown, and how started making sales.How selling living pots of microgreens at farmers markets can be a good extra earner.How Oliver donates 5% of his profits to charity.How you could cut down on the costs of payment processing for a subscription service.Some scenarios and struggles specific to the UK.Links mentioned in this episode: Roar Salads Instagram:https://www.instagram.com/roarsaladsRoar Salads website:https://roarsalads.co.ukTrue Leaf Market Link:https://microgreensentrepreneur.com/trueleafmarketMicrogreens Business Beginners Guide:https://microgreensentrepreneur.com/ebookMicrogreens Entrepreneur Instagram:https://instagram.com/microgreens_entrepreneur

In this episode of the podcast, I'm joined by Jon Cleveland from Bunker Greens. Jon has created a successful microgreens business by focusing in on selling only one product - a salad mix.Jon has a really interesting story, and he shares some really valuable information here.  So make sure to tune in and here the full story.Discussed in this episode:How focusing on one product and one target market led to success.How everyones growing system is going to be a little different.Why starting out slow and steady is the best way to start.How focusing and on the skills you already possess can help you succeed in business.How blazing your own trail and doing things a little differently will set you apart and bring you success.Links mentioned in this episode:Bunker Greens Instagram:https://www.instagram.com/bunkergreensBunker Greens website:https://www.bunkergreens.comTrue Leaf Market Link:https://microgreensentrepreneur.com/trueleafmarketMicrogreens Business Beginners Guide:https://microgreensentrepreneur.com/ebookMicrogreens Entrepreneur Instagram: https://instagram.com/microgreens_entrepreneur

In this episode I'm joined by Jay Valencia, owner of a microgreens business named Desert Micro. During the episode we discuss the journey of starting a microgreens business, and the journey of life in general!Discussed in this episode:How using less lights to grow is still effective.An unusual alternative way of selling microgreens.How limiting beliefs might hold you back, and how to overcome them.How your own hapiness is so important to the success of your business.Links mentioned in this episode:Jay's Instagram:https://www.instagram.com/desert_microJay's website:https://desertmicro.lifeTrue Leaf Market Link:https://microgreensentrepreneur.com/trueleafmarketMicrogreens Business Beginners Guide:https://microgreensentrepreneur.com/ebookMicrogreens Entrepreneur Instagram: https://instagram.com/microgreens_entrepreneur

In this episode, I speak with Zach Koehler from Badger Gro Tech. Zach has developed an automated system for growing microgreens, and we talk about this in detail in this episode.Discussed in this episode:How automation can save time and effort.How automated watering of microgreens works.A product called Ozone that sterilises seed.The challenges of automation.The benefits of an automated system.Links mentioned in this episode:Badger Gro Tech website:https://www.badgergrotech.com/Badger Gro Tech Instagram::https://www.instagram.com/badgergrotechTrue Leaf Market Link:https://microgreensentrepreneur.com/trueleafmarketMicrogreens Business Beginners Guide:https://microgreensentrepreneur.com/ebookMicrogreens Entrepreneur Instagram: https://instagram.com/microgreens_entrepreneur

I'm joined in this episode by Kasey Dargan, the farm manager at Farming Turtles, one of the biggest microgreens business operations there is. Listening to this episode will give you insight into how a microgreens business of this size runs.We talk about the good, positive atmosphere that runs throughout the company, the processes in place to produce such high quantities of microgreens, and the set up of their greenhouses.Discussed in this episode:The dynamic of running a microgreens business with a large staff.How to optimise lighting needs in a greenhouse.The role automation plays in a large microgreens business.The machines used in the process of producing large quantities of microgreens.How keeping your microgreens dry at harvest is so important for shelf-life.Links mentioned in this episode:Farming Turtles Instagram:https://www.instagram.com/farmingturtlesTrue Leaf Market Link:https://microgreensentrepreneur.com/trueleafmarketMicrogreens Business Beginners Guide:https://microgreensentrepreneur.com/ebookMicrogreens Entrepreneur Instagram: https://instagram.com/microgreens_entrepreneur

In this episode I speak with Victor Bodo, a new microgreens business owner from the UK. Victor shares the inspiring story of how he went about making his first sale at a local farmers market.If you are just considering starting a microgreens business or at the early stages of it, this is a great episode for you.Discussed in this episode:What it's like first getting started.Why microgreens are a good product to sell.Starting a microgreens business as a side business.What it's like selling at a farmers market.What it's like making the first sale.Links Mentioned in this episode:Victors Instagram:https://www.instagram.com/vvitsuk/Microgreens Business Blueprint online course:https://microgreensentrepreneur.com/onlinecourseTrue Leaf Market Link:https://microgreensentrepreneur.com/trueleafmarket

So many great guests have contributed to the podcast so far. This episode is a collection of the best advice for new microgreens business owners from these guests. Even if you're an established grower, you will find something beneficial in this episode, as there is so much good advice given out, and it's always good have have this fresh in your mind.Key takeaways from this episode:Start small and keep your business model simple.Develop a system for your business so everything runs smoothly.Have good branding for your product to make it stand out, and make you look professional.Be okay with hearing no from some potential customers, it's part of the process of growing a business.Persist - Never Give Up.Links mentioned in this episode:Microgreens Business Beginners Guide:https://microgreensentrepreneur.com/ebookMicrogreens Business Blueprint Online Course: https://microgreensentrepreneur.com/onlinecourseTrue Leaf Market Link:https://microgreensentrepreneur.com/trueleafmarketEpisode 12: Jayne & Dean Bredlau (The Greensted) Jayne and Deans Instagram: https://www.instagram.com/thegreensted/Episode 37: David Barchard (Micro Acres)Micro Acres Instagram: https://www.instagram.com/microacresEpisode 35: Rachel & Emily Veerdorn (Cascade Harvest)Cascade Harvest Instagram: https://Instagram.com/cascadeharvestEpisode 26: Patrick Brown (Moms Micro Garden)Patrick's Instagram: https://www.instagram.com/moms_microgarden/Episode 39: Oviler Homberg (Boston Microgreens)Boston Microgreens Instagram: https://www.instagram.com/bostonmicrogreensEpisode 47: Jordan & Daniel Miranda (Legacy Greens)Legacy Greens Instagram: https://www.instagram.com/legacygreens3Episode 48: Donny Greens (Finest Foods New York)Donnys YouTube channel:https://www.youtube.com/channel/UCWUVUbJ_HNO91JgDxcLS2Kw

In this episode I'm joined by Lucas Vandierendonck, who has just recieved investment in his microgreens business to help it become a national brand!Lucas has been growing and selling microgreens for less than a year, so this is an amazing achievement in such a short period of time. Make sure to tune in to get all the details of how he done it.Discussed in this episode:How it's possible to pivot and change your approach when things are not going your way.How there is still a big opportunity to sell microgreens through grocery stores.How having a solid business model can lead to interest from investors.How keeping your business model simple makes it scaleable.How rapid growth is possible with a microgreens business.Links mentioned in this episode:Lucas's Instagram:https://www.instagram.com/goodmovefoodTrue Leaf Market Link:https://microgreensentrepreneur.com/trueleafmarketMicrogreens Business Beginners Guide:https://microgreensentrepreneur.com/ebookMicrogreens Entrepreneur Instagram: https://instagram.com/microgreens_entrepreneur

In this episode of the podcast I'm joined by none other than Donny Greens. Donny is the owner of the hugely successful microgreens business "Finest Foods New York".  Donny also has a hugely successful YouTube channel that teaches people about growing microgreens and microgreens business.Among so much good information in the interview, Donny shares his microgreens business model, and some of the processes he used to make it so successful. So make sure to tune in to hear this!Discussed in this episode:Donnys story - how he started his microgreens business, and how he scaled it to become a 6 figure business in under 2 years.Donnys process of turning his farmers market customers into home delivery clients.A new software that could possibly revolutionise microgreens business planning and oranisation.What it's like managing employees in a microgreens business.How entrepreneurship can be a lonely journey.All the details of Donny's new "Microgreens Mentors" Programme.And lots of valuable microgreens business information throughout the whole interview.Links mentioned in this episode:Donnys YouTube channel:https://www.youtube.com/channel/UCWUVUbJ_HNO91JgDxcLS2KwDonnys new "Microgreens Mentors" Programme:microgreensmentors.comTrue Leaf Market Link:https://microgreensentrepreneur.com/trueleafmarketMicrogreens Business Beginners Guide:https://microgreensentrepreneur.com/ebookMicrogreens Entrepreneur Instagram: https://instagram.com/microgreens_entrepreneur

In this episode of the podcast, I'm joined by Jordan and Daniel Miranda from Legacy Greens. The guys are running their microgreens business in Tallahassee in Florida, and doing a great job at it. The interview is full of valuable information that will be useful to people just getting started with a microgreens business and also those with established businesses too. So be sure to tune in!In this episode you will learn:The dynamics of running a microgreens business as brothers.An unusual and possibly untapped avenue to sell microgreens in.How you can be creative with your social media marketing.Some actionable efficiencies to apply in your microgreens business.A step by step sales pitch you can use to sell more microgreens at farmers markets.Mentioned in this episode:True Leaf Market Link:https://microgreensentrepreneur.com/trueleafmarketMicrogreens Business Beginners Guide:https://microgreensentrepreneur.com/ebookLegacy Greens Instagram:https://www.instagram.com/legacygreens3Legacy Greens Website:https://www.legacygreens3.comMicrogreens Entrepreneur Instagram: https://instagram.com/microgreens_entrepreneur

In this episode I share some of the processes that I implemented in 2020 that helped me get more done in a year than ever before. These processes also helped me stay positive and move forward even though it was a difficult for everyone.Now I want to share them with you, and  hopefully they will have the same impact for you as they had for me.Mentioned in this episode:Get your first audiobook for free on Audible: https://microgreensentrepreneur.com/audibleMicrogreens Entrepreneur Instagram: https://instagram.com/microgreens_entrepreneurMake your bed speech: https://www.youtube.com/watch?v=TBuIGBCF9jcMicrogreens Business Beginners Guide (free ebook): https://microgreensentrepreneur.com/ebook

 In this episode of the podcast, I'm joined by a very  special guest, my girlfriend and business partner Stacey. We have some fun, and we announce the 3 lucky winners of our microgreens business online course "The Microgreens Business Blueprint".  Thank you so much for listening to the podcast all this year, we appreciate it so  much. Merry Christmas and a happy 2021.Mentioned in this episode:True Leaf Market Discount Code: MGE5https://trueleafmarket.comMicrogreens Entrepreneur Instagram: https://instagram.com/microgreens_entrepreneurThe Microgreens Business Blueprint Online Course: https://microgreensentrepreneur.com/onlinecourse

I'm joined on this episode by Pepe Fassos who runs Five Sixty Farms, where grows and sells both living and harvested microgreens that are grown in a green house using natural sunlight. If you've been looking for information on running a microgreens business from a greenhouse, this is the episode for you.In this episode you'll learn:Why you might choose to grow outside using the sun, instead of inside under lights.Why you might sell both living and harvested microgreens.What it takes to run a microgreens farm in extreme temperatures and humidity.How letting the true leaves appear on your microgreens may be more appealing to chefs.How growing and selling locally will always produce higher quality microgreens than a wholesalers.How automation and machines may reduce the quality of your microgreens.Mentioned in this episode:Five Sixty Farms Instagram:https://www.instagram.com/fivesixtyfarmsFive Sixty Farms Website:https://www.fivesixtyfarms.com.auPepe's YouTube Channel:https://www.youtube.com/user/SunofKuanTrue Leaf Market Link:https://microgreensentrepreneur.com/trueleafmarketMicrogreens Entrepreneur Instagram: https://instagram.com/microgreens_entrepreneurThe Microgreens Business Blueprint Online Course: https://microgreensentrepreneur.com/onlinecourseCompetition Details:Leave a review for this podcast on Apple podcasts, take a screenshot of the review, and email it to brian@microgreensentrepreneur.com before the 18th of December to be in with a chance of winning 1 of 3 copies of my online course. Winners will be announced on Monday the 21st of December. Alternatively you can DM a screenshot to the Microgreens Entrepreneur Instagram: https://instagram.com/microgreens_entrepreneur

In this episode I share 5 mistakes I made when starting my microgreens business. Making mistakes when starting a business is inevitable, but by listening to this episode, you will be able to avoid making some of the mistakes that I  made, and this could save you time and money in the long run.In this episode you'll learn:That mistakes are inevitable, it's how you learn and improve from them that counts.Why pricing your microgreens correctly is so important.Why the amount of different varieties you grow is important.Why investing in your business and yourself is important, and can lead to making money faster.How being organised and prepared when approaching potential clients is important.Mentioned in this episode:True Leaf Market Discount Code: MGE5https://trueleafmarket.comMicrogreens Entrepreneur Instagram: https://instagram.com/microgreens_entrepreneurThe Microgreens Business Blueprint Online Course: https://microgreensentrepreneur.com/onlinecourseCompetition Details:Leave a review for this podcast on Apple podcasts, take a screenshot of the review, and email it to brian@microgreensentrepreneur.com before the 18th of December to be in with a chance of winning 1 of 3 copies of my online course. Winners will be announced on Monday the 21st of December. Alternatively you can DM a screenshot to the Microgreens Entrepreneur Instagram: https://instagram.com/microgreens_entrepreneur

In this episode you're going to find out how you could possibly enroll in my online course "The Microgreens Business Blueprint for free. Tune in for all the details.Email: brian@microgreensentrepreneur.comOnline Course: https://microgreensentrepreneur.com/onlinecourse

In this episode we look at how to grow popcorn shoots, or popcorn microgreens, I go through how to grow these from start to finish, and I let you in on the secret to getting them that beautiful yellow colour.  So by the end of the episode you'll have the knowledge to grow these yourself. In this episode you'll learn:How to grow popcorn shoots.Their seed density and yield weightHow to get them to grow yellow in colour.An alternative use for popcorn seeds.How to pick the right moment to harvest them.Mentioned in this episode:Microgreens Business Beginners Guide (free ebook): https://microgreensentrepreneur.com/ebookTrue Leaf Market Discount Code: MGE5https://trueleafmarket.comMicrogreens Entrepreneur Instagram: https://instagram.com/microgreens_entrepreneurCheck out the YouTube video I made on how to grow popcorn shoots: https://youtu.be/baFDtfNdh6o

In this episode we take a look at a common question people have: Can microgreens be grown in natural sunlight or do they need to be grown indoors under artificial grow lights? Tune in to this episode to get the answer. In this episode you'll learn:The difference between natural sunlight and artificial light.The benefits of of natural sunlight.The reasons why microgreens are mostly grown indoors under artificial light.The benefits of growing microgreens indoors under artificial lights.How growing in a greenhouse differs from growing inside.Mentioned in this episode:Microgreens Business Beginners Guide (free ebook): https://microgreensentrepreneur.com/ebookTrue Leaf Market Discount Code: MGE5https://trueleafmarket.comAsk a question:https://microgreensentrepreneur.com/askStudy on how sunlight affects microgreens:https://link.springer.com/article/10.2478/s11535-013-0246-1 

In this episode, I'm joined on the podcast by Taylor Schaberg, the owner of LED lighting company Active Grow, to talk about everything microgreens lighting. If you're interested in learning all about how different light sources affect microgreens, and what the different option for microgreens lighting are, tune in to this episode.In this episode you'll learn:How LEDS can save 60% more energy compared to fluorescents, and have a positive impact on the environment.What PAR is and how different lighting spectrums affect microgreens.How to measure the quantity of light your lights are emitting.How the spectrum of your lights is more important than the lumens.The difference between LEDS and fluorescents.How different lighting spectrums can affect the colour and taste of your microgreens.Mentioned in this episode:Taylor's email: Taylor@activegrowled.comActive Grow Website: https://www.activegrowled.comActive Grow Discount Code ($10 off): microgreensentrepreneurMicrogreens Business Beginners Guide (free ebook): https://microgreensentrepreneur.com/ebookTrue Leaf Market Discount Code: MGE5https://trueleafmarket.comMicrogreens Entrepreneur Instagram: https://instagram.com/microgreens_entrepreneur

In this episode, I'm joined on the podcast by Oliver Homberg of Boston Microgreens. Oliver is producing over 50 varieties of microgreens, and also customises the length of time his crops are grown for, to meet his customers need. He keeps track of all of this in a really modern and interesting way. Tune in to hear his story.In this episode you'll learn:What it takes to schedule 50 plus varieties of microgreens to grow at the same.About the possibility of a new app that will help microgreens growers around the world.How doing farm tours for your community can be a good side earner. How having a partner can help a business succeed.How offering a custom experience to chefs can gain you more business.How you can have your whole farm powered by renewable energy.Mentioned in this episode:Boston Microgreens email address: bostonmicrogreens@gmail.comBoston Microgreens Instagram: https://www.instagram.com/bostonmicrogreensMicrogreens Business Beginners Guide (free ebook): https://microgreensentrepreneur.com/ebookTrue Leaf Market Discount Code: MGE5https://trueleafmarket.com

Podcast Survey: https://microgreensentrepreneur.com/surveyIn this episode we take a look at what type of artificial lights can be used to grow microgreens. Not only that, we take a look at why only certain types of lighting are useful for growing microgreens. This episode will help you make a more informed decision when purchasing lighting for microgreens, so tune in!In this episode you'll learn:The specifications of lights you need for growing microgreens.The meaning of P.A.R. and how it affects your microgreens.The meaning of Kelvin.How guaging microgreens lighting based on lumen output may not be best practice.Why a higher watt light does not necessarily mean a brighter and better light.The amount of lights you need for growing microgreens.A tip that could lead to more light being reflected onto your microgreens.Mentioned in this episode:Podcast Survey: https://microgreensentrepreneur.com/surveyMicrogreens Business Beginners Guide (free ebook): https://microgreensentrepreneur.com/ebookTrue Leaf Market Discount Code: MGE5https://trueleafmarket.com

David Barchard of Micro Acres joins me on the podcast for an interview this week. David is a fountain of knowledge when it comes to starting and scaling a microgreens business, he scaled his business from 4 trays to 180 trays a week in under a year, so there is a lot to be learned from him.In this eisode you'll learn:Why it's important to keep it simple when starting out.Why choosing to grow high yielding and high turnover crops is important.How choosing the right equipment at the start is vitally important in making sure that your microgreens farm can scale up easily.Why long term crops should be left to growers with a lot of space.How your business size should grow as you revenue grows.How to go about taking a vacation when you own a microgreens business!Mentioned in this episode:Micro Acres Website: https://microacres.caMicro Acres Instagram: https://www.instagram.com/microacres Microgreens Business Beginners Guide (free ebook): https://microgreensentrepreneur.com/ebookTrue Leaf Market Discount Code: MGE5https://trueleafmarket.com

There is a lot involved in getting a microgreens business started. In this episode we look at the whole process of starting a microgreens business, and talk about each step to take along the way when getting started. Tune in for more information.Steps in the process of starting a microgreens business:Market researchSetting a goalDecide what microgreens to growDecide where to set up your grow roomGet your equipment and suppliesStart growingKeep recordsMake a planStart selling your microgreensMentioned in the episode:Microgreens Business Blueprint Online Course: https://microgreensentrepreneur.com/onlinecourseTrue Leaf Market Discount Code: MGE5https://trueleafmarket.com

In this episode, I'm joined on the podcast by Emily & Rachel Verdoorn. Two sisters that have started their microgreens business, Cascade Harvest, only 5 months ago, right in the middle of the coronavirus pandemic. They share their story, their successes, and mistakes up to this point, in a fun and educational interview.In this episode you'll learn:That mistakes will happen, and how you recover from them is what's important.The experience of going all-in at the very start of your microgreens business journey.What it's like running a microgreens business in a partnership.How starting a microgreens business is still possible now, even during Covid-19.Why educating customers on what microgreens are is important.Why getting help from a coach can save you time, and give you peace of mind.Mentioned in this episode:Details of my new online course: https://microgreensentrepreneur.com/onlinecourseCascade Harvest Instagram: https://Instagram.com/cascadeharvestCascade Harvest Website:https://www.cascadeharvest.com

In this episode we look at the process of actually getting out there and selling microgreens. Being able to sell your microgreens is the most importamt part in having a microgreens business. Growing microgreens successfully is only one element of having a microgreens business. Having the ability to sell them to people is something completely different, and it's a skill that needs to be learned. Tune in to this episode to find out more.In this episode you'll learn:Why people value things that they pay for.How your approach and attitude to people will help you sell successfully.How explaining a features benefit to your customers will make it easier for them to buy from you.Why you have to ask for the sale.Mentioned in this episode:Microgreens Business Beginners Guide (free ebook): https://microgreensentrepreneur.com/ebookTrue Leaf Market Discount Code: MGE5https://trueleafmarket.comMicrogreens Entrepreneur Instagram: https://instagram.com/microgreens_entrepreneurAsk a question: https://microgreensentrepreneur.com/askE-mail: brian@microgreensentrepreneur.com

Does the prospect of going to sell microgreens scare you? For a lot of people, getting over this fear can be one of the hardest things when starting a microgreens business. In this episode we discuss these fears and how to overcome them.In this episode you'll learn:Why we have the fear of selling.Why these fears are hard-wired into us.How being aware of these fears can help us overcome them.How to overcome the fear of selling.Mentioned in this episode:Microgreens Business Beginners Guide (free ebook): https://microgreensentrepreneur.com/ebookTrue Leaf Market Discount Code: MGE5https://trueleafmarket.comMicrogreens Entrepreneur Instagram: https://instagram.com/microgreens_entrepreneurAsk a question: https://microgreensentrepreneur.com/ask

If you've been thinking about starting a microgreens busines, you're probably wondering where to do it! What are the different options? In this episode we look at some of the different places you could possibly start a microgreens busines, and also discuss some of the essentials you'll need in the space you choose.In This Episode You'll Learn:Different options on where to start you microgreens business.Which option might be best for you.Other important factors you need to take into consideration before choosing where you start your microgreens business.Mentioned in this episode:Microgreens Business Beginners Guide (free ebook): https://microgreensentrepreneur.com/ebookTrue Leaf Market Discount Code: MGE5https://trueleafmarket.comMicrogreens Entrepreneur Instagram: https://instagram.com/microgreens_entrepreneurAsk a question: https://microgreensentrepreneur.com/ask

In this episode we discuss if using fertiliser when growing microgreens is worth the cost and effort of applying it. We also look at some different options of soil growing mediums that are available, and then we discuss how creating a system and batching tasks can help you be a more productive microgreens grower.Mentioned in this episode:Free seed density calculator: https://microgreensentrepreneur.com/seedcalculator Microgreens Business Beginners Guide (free ebook): https://microgreensentrepreneur.com/ebookTrue Leaf Market Discount Code: MGE5https://trueleafmarket.comAsk a question: https://microgreensentrepreneur.com/ask

Broccoli Microgreens are one of the most popular selling microgreens there is to grow and sell, but did you know that theres a difference in the way they should be sold to the public and to restaurants? Tune in to find out. Also inn this episode we go through growing Broccoli microgreens from start to finish. We also look at the reasons why you should be growing Broccoli microgreens.In this episode you'll learn:The health benefits of Broccoli microgreens.The full method of growing Broccoli microgreens.The yield you can expect from a tray of Broccoli microgreens.The difference between how Broccoli microgreens should look for chefs and for the public.Mentioned in this episode:Microgreens Business Beginners Guide (free ebook): https://microgreensentrepreneur.com/ebookTrue Leaf Market Discount Code: MGE5https://trueleafmarket.comRhonda Patrick YouTube Video: https://www.youtube.com/watch?v=zz4YVJ4aRfg&t=568sMicrogreens Entrepreneur Instagram: https://instagram.com/microgreens_entrepreneurAsk a question: https://microgreensentrepreneur.com/ask

In this episode we look at whether or not microgreens can survive after being harvested. Wouldn't it be great if we could just plant our microgreens once, and harvest from the same trays every week! If you want to know whether or not microgreens can be re-grown for a second time, tune in to find out!Mentioned in this episode:Microgreens Business Beginners Guide (free ebook): https://microgreensentrepreneur.com/ebookTrue Leaf Market Discount Code: MGE5https://trueleafmarket.comAsk a question: https://microgreensentrepreneur.com/ask

In this episode, I share some of the knowledge I've learned on mindest, and how it could help you build a successful microgreens business. Before starting on a microgreens business journey, it is important to know what you want to achieve from that business, and what success means to you. How are we to know if we're successful if we don't know what success looks like? I also go into why setting goals is so important to succeed and achieve your definition of success.In this episode you'll learn:How the idea of success is different for everybody.Why knowing what success means to you is so important.How setting small and achievable goals will help you achieve big goals in your microgreens business.How momentum is important in business, and that sometimes just starting can be the hardest part in creating a business.Affiliate Partner: Get Your First Book Free On Audible: https://microgreensentrepreneur.com/audibleMentioned in this episode:Get Your First Book Free On Audible: https://microgreensentrepreneur.com/audibleMicrogreens Business Beginners Guide (free ebook): https://microgreensentrepreneur.com/ebookTrue Leaf Market Discount Code: MGE5https://trueleafmarket.comMicrogreens Entrepreneur Instagram: https://instagram.com/microgreens_entrepreneurAsk a question: https://microgreensentrepreneur.com/ask

Wondering why it's best to water microgreens from the bottom? In this episode we look at the reasons why this is the case. Keeping the leaves of our microgreens dry is important once the germination phase is over, but there are some cases where there are exceptions to this rule. Tune in to find out why we water microgreens from the bottom and what cases are exceptions to this.Mentioned in this episode:Microgreens Business Beginners Guide (free ebook): https://microgreensentrepreneur.com/ebookTrue Leaf Market Discount Code: MGE5https://trueleafmarket.comAsk a question: https://microgreensentrepreneur.com/ask