Why We Do What We Do

This time of year it is fun to explore the origins of our most rock-solid traditions. In this discussion we learn about our favorite god-like mutant: Santa Claus! This is one of the few beings with a pretty clear starting point in American (yes, mostly North American) history. We had a lot of fun unpacking the science of what it would mean for Santa to visit every house in the world, which involves a mountain of calories and alcohol and faster than light travel. What a guy! References-https://www.history.com/topics/christmas/santa-claus-https://www.youtube.com/watch?v=wS1Uck8P-_A-https://www.youtube.com/watch?v=OO6a6Ue2z5IRecommendations- Abraham: Midnight Mass (https://www.netflix.com/title/81083626)- Shane: I Don't Wanna Christmas Playlist (https://open.spotify.com/playlist/1Bv7xHqHWNaQ2rEwFyWB0V?si=e56fe93398be427c)You can reach us directly at info@wwdwwdpodcast.com, through the comments below OR on social via @wwdwwdpodcast or #wwdwwdpodcast.

"Pretend reasons" for being hesitant about the vaccine are the conspiracy theories and nonsense. Motivated reasons are the biases and excuses that sound legitimate, but really have no actual merit. The strategies to help someone become better educated include listening to them, asking them questions that demonstrate the flaws in their logic, being honest, and sharing data and information non-judgmentally.Links and Resources:https://www.gao.gov/products/gao-21-319https://www.hopkinsmedicine.org/health/conditions-and-diseases/coronavirus/covid19-vaccine-hesitancy-12-things-you-need-to-knowhttps://www.youtube.com/watch?v=gPHgRp70H8ohttps://www.youtube.com/watch?v=qWI0YiSmTKs&t=2s We are on Reddit! https://www.reddit.com/user/WhyWeDoWhatWeDo RecommendationsAbraham: Oura Ring (https://ouraring.com/?g_network=g&g_adid=562206779993&g_keyword=oura%20ring&g_adtype=search&g_campaign=G_SEM_Brand_Intent_US&g_keywordid=kwd-305035554360&utm_campaign=G_SEM_Brand_Intent_US&g_adgroupid=70823106696&g_acctid=553-919-5922&g_campaignid=1016078591&utm_medium=cpc&utm_source=google&gclid=CjwKCAiAwKyNBhBfEiwA_mrUMlUj1ypfLQzCIwP_x9T-b7qUZ0kxtnXi41G4vtQosNZ_vOpTOanN6BoC2mIQAvD_BwE)Shane: Ghostbusters: Afterlife (https://www.ghostbusters.com/)You can reach us directly at info@wwdwwdpodcast.com, through the comments below OR on social via @wwdwwdpodcast or #wwdwwdpodcast.

We may disagree with them, strongly, but those of us who are hesitant about getting the vaccine, are not stupid. And treating them as such will only cause them to dig their heels in more strongly. To begin, it is helpful to understand the virus and about the plan to develop a vaccine. We also suggest that there are three ways to think about the reasons for hesitancy: general reasons, pretend reasons, and motivated reasons. We get through the first of these. You probably know someone who falls into one of these three! Links and Resources: https://www.gao.gov/products/gao-21-319 https://www.hopkinsmedicine.org/health/conditions-and-diseases/coronavirus/covid19-vaccine-hesitancy-12-things-you-need-to-know https://www.youtube.com/watch?v=gPHgRp70H8o https://www.youtube.com/watch?v=qWI0YiSmTKs&t=2s We are on Reddit! https://www.reddit.com/user/WhyWeDoWhatWeDo Recommendations Abraham: None today :( Shane: You can reach us directly at info@wwdwwdpodcast.com, through the comments below OR on social via @wwdwwdpodcast or #wwdwwdpodcast.

Gwyneth Paltrow's Goop brand markets itself as an “alternative wellness” brand that encompasses a variety of products, tips, and information geared toward improving the wellbeing of most anyone. There are suggestions for everything from food, sexual health, clothing, and more. But the promises of improvement may be based on loose information, lack of science, of falsehoods. Still, the brand has become a powerhouse worth hundreds of millions of dollars, and despite several instances of criticism, continues to grow its empire. While we might think that the average consumer is looking for legitimate products and answers to their problem, the old adage still holds: the customer is always right, whether the scientist likes it or not. Links and Resources: https://goop.com/whats-goop/ https://www.usmagazine.com/celebrity-body/pictures/gwyneth-paltrows-most-controversial-goop-moments/vaginal-steaming/ https://www.cheatsheet.com/entertainment/why-is-gwyneth-paltrows-goop-so-controversial.html/ https://www.womanandhome.com/us/life/news-entertainment/what-is-gwyneth-paltrows-goop-brand-as-product-explodes-in-fans-living-room/ https://www.insider.com/goop-history-gwyneth-paltrow-controversy-products-2019-9#in-a-move-to-provide-break-into-the-beauty-business-goop-debuted-a-nontoxic-skin-care-line-with-juice-beauty-in-2016-11 https://www.bbc.com/news/health-51312438 https://latana.com/post/goop-deep-dive/ https://www.usmagazine.com/stylish/news/gwyneth-paltrow-shares-goop-vagina-candle-inspiration-details/ We are on Reddit! https://www.reddit.com/user/WhyWeDoWhatWeDo Recommendations Abraham: A Quiet Place pt II (https://www.imdb.com/title/tt8332922/) Shane: Apple Cider You can reach us directly at info@wwdwwdpodcast.com, through the comments below OR on social via @wwdwwdpodcast or #wwdwwdpodcast.

Bounty hunting has evolved from several centuries ago from a more renegade and vigilante practice and into a formal, licensed, and routine job. Those who enter the business are often ex-law enforcement looking for private work and potential for big payouts. They are given license to use certain tactics that police are not allowed to, which makes the job potentially more exciting in some surveillance methods. Links and Resources: Bounty Hunter Laws by State (understandingbailbonds.com) https://people.howstuffworks.com/bounty-hunting4.htm https://www.history.co.uk/article/5-famous-bounty-hunters https://work.chron.com/college-classes-need-private-investigator-27168.html https://www.indeed.com/career-advice/career-development/how-to-become-bounty-hunter https://www.criminaljusticedegreeschools.com/careers/bounty-hunter/ You can reach us directly at info@wwdwwdpodcast.com, through the comments below OR on social via @wwdwwdpodcast or #wwdwwdpodcast.

This ideological and foolish program was not only ineffective but in some instances lead to increases in the likelihood that children would use drugs. Jeff Sessions supports it though. The D.A.R.E. program and the war on drugs was a rallying cry for the righteously anti-science and both caused more harm than good. D.A.R.E. to resist failed interventions. Links and Resources: DARE website: https://dare.org/about/ https://www.youtube.com/watch?v=E2lJYBpzyN8 (10 minutes, Steven Colbert highlighting D.A.R.E. history and it's failures, goes through history though). https://www.washingtonpost.com/news/wonk/wp/2017/07/12/a-brief-history-of-d-a-r-e-the-anti-drug-program-jeff-sessions-wants-to-revive/ https://pubmed.ncbi.nlm.nih.gov/28595059/ https://www.researchgate.net/publication/24425491_A_Multivariate_Approach_to_a_Meta-Analytic_Review_of_the_Effectiveness_of_the_DARE_Program https://www.researchgate.net/publication/24425491_A_Multivariate_Approach_to_a_Meta-Analytic_Review_of_the_Effectiveness_of_the_DARE_Program https://www.cdc.gov/ncbddd/fasd/features/teen-substance-use.html https://www.history.com/topics/1980s/just-say-no Lynam, D. R., Milich, R., Zimmerman, R., Novak, S. P., Logan, T. K., Martin, C., Leukefeld, C., & Clayton, R. (1999). Project DARE: No effects at 10-year follow-up. Journal of Consulting and Clinical Psychology, 67(4), 590–593. https://doi.org/10.1037/0022-006X.67.4.590 https://www.ojp.gov/pdffiles1/Digitization/152055NCJRS.pdf https://americanaddictioncenters.org/blog/why-the-dare-program-failed Gosin, M., Marsiglia, F. F., & Hecht, M. L. (2003). Keepin' it R.E.A.L.: a drug resistance curriculum tailored to the strengths and needs of pre-adolescents of the southwest. Journal of drug education, 33(2), 119–142. https://doi.org/10.2190/DXB9-1V2P-C27J-V69V https://www.alcoholproblemsandsolutions.org/alternatives-to-d-a-r-e-drug-abuse-resistance-education-program/ https://www.tandfonline.com/doi/full/10.1080/09687637.2016.1208731 We are on Reddit! https://www.reddit.com/user/WhyWeDoWhatWeDo Recommendations Abraham: Whole Foods Chocolate Truffles (https://www.wholefoodsmarket.com/product/whole-foods-market-whole-foods-organic-chocolate-truffles-88-ounce-b001mm71kw) Shane: Eternals (https://www.marvel.com/movies/eternals) You can reach us directly at info@wwdwwdpodcast.com, through the comments below OR on social via @wwdwwdpodcast or #wwdwwdpodcast.

Only a small percentage of people who have attempted to be astronauts have succeeded. The training and physical requirements are extremely stringent. This is because billions of dollars and many lives are at stake for the smallest mistake. Another component is what motivates someone to put themselves at risk. Particularly considering how little compensation is actually available. Links: https://www.nasa.gov/audience/forstudents/postsecondary/features/F_Astronaut_Requirements.html https://www.nasa.gov/centers/johnson/pdf/606877main_FS-2011-11-057-JSC-astro_trng.pdf https://science.howstuffworks.com/innovation/inventions/top-5-nasa-inventions.htm https://www.cambridge.org/core/journals/development-and-psychopathology/article/abs/hidden-talents-in-harsh-environments/E5955348146CE5EE527AE225B1817628 https://serc.carleton.edu/microbelife/extreme/environments.html https://www.nasa.gov/feature/nasa-s-twins-study-results-published-in-science https://history.nasa.gov/SP-4225/long-duration/long.htm https://en.wikipedia.org/wiki/Psychological_and_sociological_effects_of_spaceflight https://www.space.com/26799-nasa-astronauts-psychological-evaluation.html Recommendations Abraham: Bad Times at the El Royale (https://www.imdb.com/title/tt6628394/) Shane: Every Time I Die - Radical (https://everytimeidie.net/) You can reach us directly at info@wwdwwdpodcast.com, through the comments below OR on social via @wwdwwdpodcast or #wwdwwdpodcast.

Poisoning yourself can save your life! Although this statement makes it seem like we are some alternative medicine podcast or Goop shill, we are neither! The practice of taking small amounts of poison is called "Mithridatism" after the legendary King of Pontus who feared assassination by poison. In so doing, he became of the earliest and most expert chemists of his time. Why would people do this today? The short answer: snakes. But there might be other reasons too... Links: https://daily.jstor.org/poisoning-like-the-romans/ https://gizmodo.com/the-ironic-end-of-the-man-who-made-himself-immune-to-po-5972414 https://interestingengineering.com/king-poisoned-himself-regularly-and-used-honey-to-destroy-armies https://youtu.be/kWUJqwuwlh8 https://youtu.be/gu0vyDeJDeY We are on Reddit! https://www.reddit.com/user/WhyWeDoWhatWeDo Recommendations Abraham: Shang-Chi: And the Legend of the Ten Rings (https://www.imdb.com/title/tt9376612/) Shane: Hey Ho, Let's Go - The Story of the Ramones by Everette True (https://omnibuspress.com/products/hey-ho-lets-go-the-st0ry-of-the-ramones) You can reach us directly at info@wwdwwdpodcast.com, through the comments below OR on social via @wwdwwdpodcast or #wwdwwdpodcast.

Did you ever think about that "burying" means when it comes to the dead? Although many creatures might end up in the dirt, humans seem to be the only ones who do it intentionally. The first evidence of "burials" took place in a cave. You might not also think about how much is wasted in modern funeral practices. Caskets, tombstones, cremation, burial plots, and formaldehyde are horrific for the environment. There, joy destroyed. Happy Halloween! Links: https://en.wikipedia.org/wiki/Burial#:~:text=It%20has%20been%20used%20to,to%20the%20cycle%20of%20life. (Description of burials) https://www.joincake.com/blog/why-do-we-bury-the-dead/ (Cultural burial practices) https://en.wikipedia.org/wiki/Sky_burial (Description of sky burials) https://youtu.be/o2dvXWX3Sdw (Problems with modern burial practices) https://youtu.be/nXZSm0PqJHw (History of burials video) Patrick, B. K., & Thompson, J. M. (2015). An uncommon history of common things. (Book, Vol. 1 p. 89) We are on Reddit! https://www.reddit.com/user/WhyWeDoWhatWeDo Recommendations Abraham: Promising Young Woman (https://www.imdb.com/title/tt9620292/) Shane: Become a coral reef (https://www.eternalreefs.com/) You can reach us directly at info@wwdwwdpodcast.com, through the comments below OR on social via @wwdwwdpodcast or #wwdwwdpodcast.

There are feelings that we call "the creeps:" Heightened awareness, the chills, dilated pupils. There are things that are creepy: things in contextually inappropriate places, things that imply a history of violence. And there are characteristics of creepy: greasy and poor hygiene, jobs having to do with death or exploitation, and suggesting predatory sexual behavior. I got creeped out just writing this. However, like most things, these are contextually influenced by our culture. What creeps you out? Links:  https://www.smithsonianmag.com/science-nature/science-creepiness-180957093/ https://www.academia.edu/2465121/Creepiness We are on Reddit! https://www.reddit.com/user/WhyWeDoWhatWeDo Recommendations Abraham: Morels Mobile Game (https://apps.apple.com/us/app/morels/id1396126409) Shane: House of Leaves by Mark Z. Danielewski (https://www.penguinrandomhouse.com/books/36526/house-of-leaves-by-mark-z-danielewski/) You can reach us directly at info@wwdwwdpodcast.com, through the comments below OR on social via @wwdwwdpodcast or #wwdwwdpodcast.

There are legitimate medical conditions that may have given rise to the myth of vampires. We discuss the history of vampire lore, vampirism in other cultures, and the diseases that may have inspired the concept of vampires. Links:  https://medium.com/@TheJessicaBugg/common-types-of-vampires-fd3bcaec070f https://go.gale.com/ps/i.do?id=GALE%7CA248333953&sid=googleScholar&v=2.1&it=r&linkaccess=abs&issn=15354075&p=AONE&sw=w&userGroupName=anon%7E72303989#:~:text=Renfield's%20syndrome%2C%20also%20called%20clinical,being%20a%20vampire%2C%20fetishes%2C%20and https://www.history.com/topics/folklore/vampire-history https://www.huffpost.com/entry/vampire-book_b_1948981 We are on Reddit! https://www.reddit.com/user/WhyWeDoWhatWeDo Recommendations Shane: I Am Legend by Richard Matheson (https://www.abebooks.com/servlet/SearchResults?an=matheson&bi=h&bx=off&ds=30&fe=on&sortby=1&sts=t&tn=i+am+legend&x=0&y=0) Abraham: Only Murders in the Building (Hulu; https://www.hulu.com/series/only-murders-in-the-building-ef31c7e1-cd0f-4e07-848d-1cbfedb50ddf?cmp=11932&utm_source=google&utm_medium=cpc&utm_campaign=CM_SEM_Various+Niche+Originals&utm_term=only%20murders%20in%20the%20building&gclid=Cj0KCQjwnoqLBhD4ARIsAL5JedL7Zf6VRuMYd0lVkUwaJmm4e_f7hG-E6UfRWgDSghnZ_00BWEZERI8aAls8EALw_wcB&gclsrc=aw.ds) You can reach us directly at info@wwdwwdpodcast.com, through the comments below OR on social via @wwdwwdpodcast or #wwdwwdpodcast.

Halloween is a timeless tradition that offers innocent and sometimes mischievous fun for people of all ages. It's at time where anyone can mask their identity in place of a playful one, dive into buckets of candy, and wake up the next day with a hell of a hangover or stomachache. However, the commercialized Halloween we know and love today began during the Middle Ages as a pagan festival for the harvest, one in which the changing of the season was associated with connecting with the spirits of the dead. Several celebratory traditions emerged that exist in some form today, and others evolved later as the tradition spread in North America. While some people associate the holiday with darker imagery and messaging, it remains a generally secular holiday that can be accessed by people from all cultures and religions. Although Covid put Halloween on a hiatus in 2020, we are hoping that it returns safely and enjoyably now in 2021! Links: https://www.countryliving.com/entertaining/a40250/heres-why-we-really-celebrate-halloween/ https://ababehavioralspecialists.com/halloween-tips/ https://arstechnica.com/science/2019/10/forget-poisoned-candy-and-razor-blades-heres-the-real-halloween-horror/ https://www.faithgateway.com/family-doesnt-celebrate-halloween/#.YUYQ67hKjIX https://www.history.com/news/how-americans-became-convinced-their-halloween-candy-was-poisoned https://www.cnn.com/2019/10/30/health/halloween-candy-panic-conversation-wellness/index.html https://religionunplugged.com/news/2020/10/27/why-some-religious-people-still-refuse-to-celebrate-halloween https://www.history.com/topics/halloween/halloween-around-the-world https://www.washingtonpost.com/opinions/five-myths-about-halloween/2014/10/24/b9b60800-5939-11e4-8264-deed989ae9a2_story.html https://www.romper.com/life/halloween-tattoos We are on Reddit! https://www.reddit.com/user/WhyWeDoWhatWeDo Recommendations - Shane: AFI - Black Sails in the Sunset and the All Hallows EP (https://open.spotify.com/album/05vHKNdCinN1q1emA34zNY) - Abraham: Santa Clarita Diet Petition (https://www.change.org/p/netflix-santa-clarita-diet-netflix) - Alan: Jimmy Kimmel post-Halloween prank videos where parents pretend they ate their kids' candy (https://www.youtube.com/watch?v=_YQpbzQ6gzs) - Go visit Salem, Massachusetts during the non-Halloween season. Go in late summer or early fall, it's gorgeous, great food, overlooks the water, and you can rent bikes for free at the Hawthorne Hotel and pedal around to see some of the filming locations from “Hocus Pocus” or just chill in a record store or lobster festival. (https://www.salem.org/) You can reach us directly at info@wwdwwdpodcast.com, through the comments below OR on social via @wwdwwdpodcast or #wwdwwdpodcast.

This rare disease has been described as "the one you would want to get if you had to have a disorder." Nevertheless, the long-term effects are deleterious. One of the hosts disclosed having this diagnosis. Hypomania is somewhat convoluted and highly associated with more familiar disorders such as bipolar. Find out more in this episode! Links: 1. https://www.ncbi.nlm.nih.gov/books/NBK519704/table/ch3.t9/ 2. https://www.verywellmind.com/what-is-hypomania-how-is-it-diagnosed-380313 3. https://www.therecoveryvillage.com/mental-health/hypomania/hypomania-statistics/#:~:text=About%2060%25%20of%20people%20with,and%20a%20substance%20use%20disorder 4. https://www.webmd.com/bipolar-disorder/guide/hypomania-mania-symptoms 5. https://www.mayoclinic.org/diseases-conditions/bipolar-disorder/symptoms-causes/syc-20355955 6. https://www.healthline.com/health/mania-vs-hypomania 7. https://www.sciencedirect.com/science/article/abs/pii/S0010440X14000510 8. https://www.sciencedirect.com/science/article/abs/pii/S0165032710000303 9. https://jamanetwork.com/journals/jamapsychiatry/article-abstract/208953 10. https://escholarship.org/uc/item/0514404w We are on Reddit! https://www.reddit.com/user/WhyWeDoWhatWeDo Recommendations Abraham: Wheel of Time Trailer (https://www.youtube.com/watch?v=3Fus4Xb_TLg) Shane: The Mist (the book https://stephenking.com/works/novella/mist.html AND the moviehttps://www.imdb.com/title/tt0884328/) You can reach us directly at info@wwdwwdpodcast.com, through the comments below OR on social via @wwdwwdpodcast or #wwdwwdpodcast.

Did you know the first attempt to catalog mental health diversity occurred as part of the US Census? Although people had been imprisoning people for "mental health" issues for a century beforehand, the first attempts to categorize neuro-diverse individuals did not begin until the mid 1800s. Once the DSM was established it went through several iterations and conceptual and technological shifts. Learn all about our weird plot-less book! Links: https://www.psychiatry.org/psychiatrists/practice/dsm/history-of-the-dsm (A brief but relatively comprehensive history of the DSM, omitting any specific diagnoses, also written in reverse chronological order) https://youtu.be/UiY6wr--0dE (Crash Course video on the history of DSM; how the US was a supervillain about mental health in the beginning) https://health.howstuffworks.com/mental-health/mental-disorders/dsm-diagnostic-and-statistical-manual-mental-disorders.htm (What the DSM is and how it came to be) https://www.nlm.nih.gov/hmd/diseases/early.html (Timeline of mental hospitals in the US) https://ps.psychiatryonline.org/doi/full/10.1176/appi.ps.53.3.288 (Objectives of DSM revisions) Kessler, R. C., Chiu, W. T., Demler, O., Merikangas, K. R., & Walters, E. E. (2005). Prevalence, severity, and comorbidity of 12-month DSM-IV disorders in the National Comorbidity Survey Replication. Archives of general psychiatry, 62(6), 617–627. https://doi.org/10.1001/archpsyc.62.6.617 (Rates of Comorbidity in the DSM IV) Surís, A., Holliday, R., & North, C. S. (2016). The Evolution of the Classification of Psychiatric Disorders. Behavioral sciences (Basel, Switzerland), 6(1), 5. https://doi.org/10.3390/bs6010005 (in depth history of the DSM) https://www.medpagetoday.com/meetingcoverage/apa/72736https://www.medpagetoday.com/meetingcoverage/apa/72736 (Description of the DSM as a “Living Document” Kawa, S., & Giordano, J. (2012). A brief historicity of the Diagnostic and Statistical Manual of Mental Disorders: issues and implications for the future of psychiatric canon and practice. Philosophy, ethics, and humanities in medicine : PEHM, 7, 2. https://doi.org/10.1186/1747-5341-7-2 (Comprehensive History of the DSM) Past Episodes Referenced: Episode 88 on lobotomies as therapy Episode 109 on Deinstitutionalizing mental health patients Episode 206 on Ivan Pavlov Episode 110 on diagnosing mental health conditions Episode 24 on what happened to Asperger syndrome Episode 196 on why we name things We are on Reddit! https://www.reddit.com/user/WhyWeDoWhatWeDo Recommendations Abraham: Bad Samaritan (https://www.imdb.com/title/tt3203528/) Shane: Nectarines You can reach us directly at info@wwdwwdpodcast.com, through the comments below OR on social via @wwdwwdpodcast or #wwdwwdpodcast.

Conservatorship didn't begin with Britney Spears. Shane and Abraham discuss her case and the general principle behind conservatorship. This is meant to be a good thing, and often is a good thing, but there is the potential for abuse. We discuss some considerations for this. Links for Today: https://www.courts.ca.gov/selfhelp-conservatorship.htm?rdeLocaleAttr=en#link=%7B%22role%22:%22standard%22,%22href%22:%22https://www.courts.ca.gov/selfhelp-conservatorship.htm?rdeLocaleAttr=en%22,%22target%22:%22_blank%22,%22absolute%22:%22%22,%22linkText%22:%22court%20system.%22%7D#link=%7B%22role%22:%22standard%22,%22href%22:%22https://www.courts.ca.gov/selfhelp-conservatorship.htm?rdeLocaleAttr=en#link=%7B%22role%22:%22standard%22,%22href%22:%22https://www.courts.ca.gov/selfhelp-conservatorship.htm?rdeLocaleAttr=en%22,%22target%22:%22_blank%22,%22absolute%22:%22%22,%22linkText%22:%22court%20system.%22%7D%22,%22target%22:%22%22,%22absolute%22:%22%22,%22linkText%22:%22court%20system.%22 https://www.salvolaw.com/blog/2017/02/do-you-want-to-risk-a-court-appointed-conservatorship/ https://www.forbes.com/sites/nextavenue/2015/05/15/beware-the-con-game-of-conservatorships/?sh=615be6d4a89b https://www.vulture.com/2021/06/conservatorships-freebritney-kanye-west.html#:~:text=According%20to%20the%20Superior%20Court%2Cmanage%20them%20on%20their%20own https://www.hindustantimes.com/world-news/explained-what-is-conservatorship-and-why-is-britney-spears-under-one-101625504376740.html https://www.aclu.org/news/disability-rights/how-conservatorship-threatens-britney-spears-civil-rights/ https://www.cbsnews.com/news/britney-spears-conservatorship-updates/ https://www.iheart.com/podcast/105-stuff-you-should-know-26940277/episode/conservatorships-freebritney-85229635/ We are on Reddit! https://www.reddit.com/user/WhyWeDoWhatWeDo Recommendations Abraham: Wrong Turn (film, 2021; https://www.imdb.com/title/tt9110170/) Shane: Bill and Ted Face the Music (https://www.imdb.com/title/tt1086064/) You can reach us directly at info@wwdwwdpodcast.com, through the comments below OR on social via @wwdwwdpodcast or #wwdwwdpodcast.

The ability to travel far enough fast enough to feel the effects of a dramatically different day/night cycle is very new to the human experience. Only in the last century or century and a half has the concept of time zones even come to exist, let alone the idea that crossing them could mess with our biology. Now we are in the thick of it and the "treatments" are mostly bunk. Jet Lag is one of those things that is best treated with a change in behavior. Links: 1. https://slate.com/human-interest/2015/11/when-did-people-start-moving-fast-enough-to-experience-jet-lag.html (History of Travel as it relates to Jet Lag) 2. https://www.medicalnewstoday.com/articles/165339#:~:text=Jet%20lag%20is%20a%20circadian,individual%20to%20feel%20generally%20unwell (Jet lag: What it is and How to Beat it) 3. https://www.mayoclinic.org/diseases-conditions/jet-lag/symptoms-causes/syc-20374027 (description of jet lag and recommendations) 4. https://www.psychologytoday.com/us/blog/romantically-attached/201708/jet-lagged-heres-what-do-about-it (Psychological effects of jet lag) 5. https://www.youtube.com/results?search_query=psychology+of+jet+lag (The Science of Jet Lag and how to prevent it) 6. https://science.howstuffworks.com/life/inside-the-mind/human-brain/jet-lag.htm (Overview of what jet lag is and how to treat it) 7. https://www.airspacemag.com/need-to-know/when-did-the-term-jet-lag-come-into-use-71638/#:~:text=It's%20hard%20to%20say%20with,article%20on%20February%2013%2C%201966.&text=Jet%20Lag%20derives%20from%20the,leave%20your%20body%20rhythms%20behind.%22 (Where the term “jet lag” comes from) 8. http://www.jvsmedicscorner.com/Medicine_files/Jet%20lag%20Review.pdf (New England Journal of Medicine article summarizing research and recommendations for dealing with jet lag) 9. https://www.marketwatch.com/press-release/jet-lag-treatment-market-size-2021-research-report-with-latest-opportunities-and-strategies-to-boost-growth-share-revenue-trends-covid-19-impact-and-recovery-regional-analysis-key-findings-future-prospects-2027-2021-08-20 (Jet Lag Industry Market Size Report) 10. https://www.wsj.com/articles/SB955063272457193413 (Marketed “Cures” for jet lag) 11. https://www.washingtonpost.com/wp-dyn/content/article/2006/12/25/AR2006122500491_2.html (Review of treatments for jet lag) We are on Reddit! https://www.reddit.com/user/WhyWeDoWhatWeDo Recommendations - Abraham: My Octopus Teacher (Netflix Documentary: https://www.netflix.com/title/81045007) Buzz Market Netflix - Shane: The Bronx - VI (https://thebronx.bandcamp.com/album/bronx-vi) You can reach us directly at info@wwdwwdpodcast.com, through the comments below OR on social via @wwdwwdpodcast or #wwdwwdpodcast.

There are different types of insomnia characterized by the causes and nature of the issue. For instance, insomnia caused by external factors such as drugs or kids, is not the primary kind of insomnia. To treat insomnia, one of the most powerful interventions is simply modifying sleep hygiene routines. Links for Today:https://www.mayoclinic.org/diseases-conditions/insomnia/symptoms-causes/syc-20355167 https://www.webmd.com/sleep-disorders/insomnia-symptoms-and-causes https://www.sleepfoundation.org/insomnia We are on Reddit! https://www.reddit.com/user/WhyWeDoWhatWeDo Recommendations Abraham: Kick-Ass Graphic Novels (https://www.amazon.com/Kick-Ass-Mark-Millar/dp/0785132619) Shane: Rise Against - Nowhere Generation (https://www.riseagainst.com/) We are on Reddit! https://www.reddit.com/user/WhyWeDoWhatWeDo Recommendations Abraham: Rick and Morty Season 5 (https://www.adultswim.com/videos/rick-and-morty) Shane: In a Sunburned Country by Bill Bryson (https://www.goodreads.com/book/show/24.In_a_Sunburned_Country) You can reach us directly at info@wwdwwdpodcast.com, through the comments below OR on social via @wwdwwdpodcast or #wwdwwdpodcast.

It is not hard to find websites and gurus offering the promise of reading at extreme speeds while maintaining high comprehension. So, what doesn't everyone do this? Because there are physical limits to what humans can do. Speed reading is an empty promise without evidence. Links for Today: https://qz.com/597995/there-really-is-no-such-thing-as-speed-reading/ https://www.lifehack.org/articles/featured/speed-reading-successfully-a-starting-point.html https://www.psychologicalscience.org/news/releases/speed-reading-promises-are-too-good-to-be-true-scientists-find.html We are on Reddit! https://www.reddit.com/user/WhyWeDoWhatWeDo Recommendations Abraham: Colors II - Between The Buried and Me (https://www.betweentheburiedandme.com/) Shane: Foxing - Draw Down the Moon (https://foxingtheband.bandcamp.com/album/draw-down-the-moon) We are on Reddit! https://www.reddit.com/user/WhyWeDoWhatWeDo Recommendations Abraham: Rick and Morty Season 5 (https://www.adultswim.com/videos/rick-and-morty) Shane: In a Sunburned Country by Bill Bryson (https://www.goodreads.com/book/show/24.In_a_Sunburned_Country) You can reach us directly at info@wwdwwdpodcast.com, through the comments below OR on social via @wwdwwdpodcast or #wwdwwdpodcast.

From “Thriller” to “Gangnam Style,” and everything in between, music videos have captured our hearts for several decades. This episode explores the early iterations that existed before the advent of MTV brought music videos into the mainstream and revolutionized it as an art form. With a unique combination of audio and visual stimuli, music videos continue to challenge the norm and launch new performers into stardom. Links for Today: https://crackmagazine.net/article/long-reads/history-music-video-beyonce-queen-missy-elliott-madonna/ https://yellowbrickstudiousa.com/soul-sessions-usa/the-music-video-industry/a-brief-history-of-music-videos/ https://medium.com/@pulsefilms/why-music-videos-are-still-so-important-views-from-inside-the-industry-ebaa7d4758d2 https://vue.ai/blog/retail-trends/evolution-of-music-videos-how-has-the-storytelling-changed/ https://www.history.com/news/the-music-video-before-music-television https://www.redbrick.me/the-importance-of-music-videos/ We are on Reddit! https://www.reddit.com/user/WhyWeDoWhatWeDo Recommendations Abraham: Tool: Schism; Dance Gavin Dance: Robot Series (https://youtu.be/Vl2Rmw5hsao); Taking Back Sunday: Cute Without the E, Cut from the Team; Thrice: Image of the Invisible; Polyphia: GOAT; Protest The Hero: Heretics and Killers; Periphery: Marigold Shane: David Lee Roth - Just a Gigolo/I Ain't Got Nobody; Strike Anywhere - Instinct; Rancid - Ruby Soho; Green Day - Basket Case; Amon Amarth - The Pursuit of Vikings, Slipknot - Duality; Beastie Boys - Sabatoge (https://youtu.be/z5rRZdiu1UE), Literally any OK Go video We are on Reddit! https://www.reddit.com/user/WhyWeDoWhatWeDo Recommendations Abraham: Rick and Morty Season 5 (https://www.adultswim.com/videos/rick-and-morty) Shane: In a Sunburned Country by Bill Bryson (https://www.goodreads.com/book/show/24.In_a_Sunburned_Country) You can reach us directly at info@wwdwwdpodcast.com, through the comments below OR on social via @wwdwwdpodcast or #wwdwwdpodcast.

Kleptomania is an accepted mental condition listed under a category of disorders related to impulse control. It involves an individual's ability to resist “urges” that arise under unique circumstance that vary across each person, and often involve stealing small meaningless items from stores, loved ones, etc. While it's more common in younger women, it exists across many types of people and often starts during adolescence. Given the low magnitude of early instances, individuals have a tendency to get away with it early on, but this behavior has the potential to get out of control very quickly. As the severity of the crime increases, so do the consequences. Catching this behavior before a court demands treatment along with fines or jail time is key in preventing a bigger problem. Treatments such as Cognitive Behavioral Therapy have been successful in teaching replacement behavior and thoughts for more nefarious responses to common antecedents. Links for Today: https://www.therecoveryvillage.com/mental-health/kleptomania/related/kleptomania-statistics/ https://www.medicinenet.com/what_causes_kleptomania/article.htm#what_are_the_treatment_options_for_kleptomania https://my.clevelandclinic.org/health/diseases/9878-kleptomania https://files.eric.ed.gov/fulltext/EJ804061.pdf https://www.psychologytoday.com/us/conditions/kleptomania https://www.mayoclinic.org/diseases-conditions/kleptomania/symptoms-causes/syc-20364732 https://www.verywellmind.com/what-you-should-know-about-kleptomania-4137660 https://link.springer.com/article/10.1007/s11065-019-09404-9 We are on Reddit! https://www.reddit.com/user/WhyWeDoWhatWeDo Recommendations Abraham: Rick and Morty Season 5 (https://www.adultswim.com/videos/rick-and-morty) Shane: In a Sunburned Country by Bill Bryson (https://www.goodreads.com/book/show/24.In_a_Sunburned_Country) You can reach us directly at info@wwdwwdpodcast.com, through the comments below OR on social via @wwdwwdpodcast or #wwdwwdpodcast.

There are several quintessential psychology experiments whose notoriety transcend beyond college Intro Psych Courses. Walter Mischel's “Marshmallow Test,” as it became popularized as, was no exception. The seminal study gave kids a chance to wait for preferred items or demonstrate limited self-control by selecting a less-preferred option earlier. Mischel and his colleagues, as well as several follow-up studies, sought to determine the longitudinal value of their results on predicting academic and behavioral success. While initially there seemed to be a positive correlation, later examinations of the data and sample population have criticized its lack of representation to that of other factors in America such as socioeconomic status, education level, ethnicity, etc. More recent evaluations have scrutinized the same data alongside more potent environmental factors, suggesting that there might be far more to the story than simply being patient for a marshmallow in preschool. Links for Today: https://ucsdnews.ucsd.edu/pressrelease/the-marshmallow-test-revisited https://www.simplypsychology.org/marshmallow-test.html https://www.vox.com/science-and-health/2018/6/6/17413000/marshmallow-test-replication-mischel-psychology https://www.theatlantic.com/family/archive/2018/06/marshmallow-test/561779/ https://www.universityofcalifornia.edu/news/marshmallow-test-revisited https://anderson-review.ucla.edu/new-study-disavows-marshmallow-tests-predictive-powers/ We are on Reddit! https://www.reddit.com/user/WhyWeDoWhatWeDo Recommendations Abraham: The Hunt (https://www.imdb.com/title/tt8244784/) Shane: Fables (https://www.comixology.com/The-Complete-Fables/bundle/1052) You can reach us directly at info@wwdwwdpodcast.com, through the comments below OR on social via @wwdwwdpodcast or #wwdwwdpodcast.

Shane and Abraham (Shanebraham) explore the not-a-disorder, but still very real experience that many people have. Misophonia (not the sound of musical miso, although that's what the name seems like it should imply) is a relatively common experience of an extreme aversion to certain sounds. For Abraham it is heavy machinery, for Shane, Avril Lavigne (jk!). Shane and Abraham have fun unpacking the science behind how misophonia develops and what you can do to change it you want to. Links for Today: 1. https://www.differentbrains.org/resources/misophonia/ 2. https://www.health.harvard.edu/blog/misophonia-sounds-really-make-crazy-2017042111534#:~:text=Nonetheless%2C%20misophonia%20is%20a%20real,more%20people%20than%20we%20realize. 3. https://journals.sagepub.com/doi/abs/10.1177/1534650114566924 4. https://www.soundrelief.com/treatments-for-misophonia/ 5. https://www.healthline.com/health/misophonia We are on Reddit! https://www.reddit.com/user/WhyWeDoWhatWeDo Recommendations - Abraham: Have a game night! - Shane: A Quiet Place (Movie; https://www.imdb.com/title/tt6644200/) You can reach us directly at 775.525.0908, at info@wwdwwdpodcast.com, through the comments below OR on social via @wwdwwdpodcast or #wwdwwdpodcast.

If the last episode was the end, consider this the epilogue. The making-of, if you will. We recount our experiences with anxiety, ethics, planning, and all of the wonderful feedback we received. This is our postmortem for the process. Links for Today: https://childmind.org/article/controversy-around-applied-behavior-analysis/ https://www.tandfonline.com/doi/full/10.1080/23311908.2019.1641258#:~:text=The%20operant%20conditioning%20and%20compliance,typical%20clients%20would%20never%20pass. https://www.appliedbehavioranalysisedu.org/what-is-aba/ https://www.inbloomautism.com/post/is-aba-abusive https://www.youtube.com/watch?v=WVXckOGvpMs We are on Reddit! https://www.reddit.com/user/WhyWeDoWhatWeDo Recommendations - Abraham: Rocky Mountain National Park (https://www.nps.gov/romo/index.htm) - Shane: Insomnia by Stephen King (https://stephenking.com/works/novel/insomnia.html) You can reach us directly at 775.525.0908, at info@wwdwwdpodcast.com, through the comments below OR on social via @wwdwwdpodcast or #wwdwwdpodcast.

The end. Fin. The culmination of the miniseries on the controversy around Applied Behavior Analysis (ABA) as harmful. This final discussion is what we have been working toward over this entire series: the comparison of ABA to conversion therapy. The argument focuses on stereotypic behaviors and other "quirky" or non-normative behaviors in which non-neurotypical people might engage (not to mention that those neuro-typical people also demonstrate!). This was the most complex issue that we tackled and we are proud to bring you the conclusion of our efforts in this discussion. Links for Today: https://childmind.org/article/controversy-around-applied-behavior-analysis/ https://www.tandfonline.com/doi/full/10.1080/23311908.2019.1641258#:~:text=The%20operant%20conditioning%20and%20compliance,typical%20clients%20would%20never%20pass. https://www.appliedbehavioranalysisedu.org/what-is-aba/ https://www.inbloomautism.com/post/is-aba-abusive https://www.youtube.com/watch?v=WVXckOGvpMs We are on Reddit! https://www.reddit.com/user/WhyWeDoWhatWeDo Recommendations Abraham: Everyone is your family (or inner circle) Shane: Southern Biscuits You can reach us directly at 775.525.0908, at info@wwdwwdpodcast.com, through the comments below OR on social via @wwdwwdpodcast or #wwdwwdpodcast.

The argument is that Behavior Analysts don't consider a child's emotional well-being and ignore their feelings. Specifically, this is in regard to blocking or preventing self-soothing behaviors such as self-stimulatory "stereotypic" behaviors. Discussions of feelings are essentially absent from professional discussions as well. The first thing to address in this space is that behavior analysts are humans with feelings and consider the fact that emotions are important. However, behavior analysts are not specialists in emotions and will usually refer out for emotional support from other professionals with experience and training in emotions. The second part is related to the first in respect to the level of expertise. Links for Today: https://childmind.org/article/controversy-around-applied-behavior-analysis/ https://www.tandfonline.com/doi/full/10.1080/23311908.2019.1641258#:~:text=The%20operant%20conditioning%20and%20compliance,typical%20clients%20would%20never%20pass. https://www.appliedbehavioranalysisedu.org/what-is-aba/ https://www.inbloomautism.com/post/is-aba-abusive https://www.youtube.com/watch?v=WVXckOGvpMs We are on Reddit! https://www.reddit.com/user/WhyWeDoWhatWeDo Recommendations Recommendations Abraham: Daily Exercise Challenge Shane: Minus the Bear (https://www.minusthebear.com/) You can reach us directly at 775.525.0908, at info@wwdwwdpodcast.com, through the comments below OR on social via @wwdwwdpodcast or #wwdwwdpodcast.

Teaching, managing, supervising, etc. requires some amount of scaffolding to train new skills. For example, providing explicit instruction, demonstrating the performance, immediate feedback, and even physical guidance are all used to help learn a new skill. However, if not faded from the instruction, then the learner becomes dependent on the guidance to perform the task. Several strategies can help mitigate prompt-dependency and we talk about them! Links for Today: https://childmind.org/article/controversy-around-applied-behavior-analysis/ https://www.tandfonline.com/doi/full/10.1080/23311908.2019.1641258#:~:text=The%20operant%20conditioning%20and%20compliance,typical%20clients%20would%20never%20pass. https://www.appliedbehavioranalysisedu.org/what-is-aba/ https://www.inbloomautism.com/post/is-aba-abusive https://www.youtube.com/watch?v=WVXckOGvpMs We are on Reddit! https://www.reddit.com/user/WhyWeDoWhatWeDo Recommendations Abraham: Loki (https://en.wikipedia.org/wiki/Loki_(TV_series) Shane: Whalebone Magazine (https://whalebonemag.com/) You can reach us directly at 775.525.0908, at info@wwdwwdpodcast.com, through the comments below OR on social via @wwdwwdpodcast or #wwdwwdpodcast.

Over compliance can arise in coercive situations inside of many contexts including workplaces, relationships, and in ABA. It can also arise under multiple circumstances such as a highly reinforcing, or a highly coercive environment. Either way, we want people to think for themselves and ask for help. Noncompliance for the win! Links for Today: https://childmind.org/article/controversy-around-applied-behavior-analysis/ https://www.tandfonline.com/doi/full/10.1080/23311908.2019.1641258#:~:text=The%20operant%20conditioning%20and%20compliance,typical%20clients%20would%20never%20pass. https://www.appliedbehavioranalysisedu.org/what-is-aba/ https://www.inbloomautism.com/post/is-aba-abusive https://www.youtube.com/watch?v=WVXckOGvpMs We are on Reddit! https://www.reddit.com/user/WhyWeDoWhatWeDo Recommendations Abraham: Relient K “Forget and Not Slow Down” (https://g.co/kgs/W5VZyg) Shane: Do things you don't normally do…for fun You can reach us directly at 775.525.0908, at info@wwdwwdpodcast.com, through the comments below OR on social via @wwdwwdpodcast or #wwdwwdpodcast.

One of the most substantial hurdles is ensuring that what we do can be applied to real-life situations. Generalization is one of the stated goals of the field of ABA and much has been done to increase the likelihood that kids can generalize their skills. Nevertheless, it is one of the areas in which we can and should do better. Links for Today: https://childmind.org/article/controversy-around-applied-behavior-analysis/ https://www.tandfonline.com/doi/full/10.1080/23311908.2019.1641258#:~:text=The%20operant%20conditioning%20and%20compliance,typical%20clients%20would%20never%20pass. https://www.appliedbehavioranalysisedu.org/what-is-aba/ https://www.inbloomautism.com/post/is-aba-abusive https://www.youtube.com/watch?v=WVXckOGvpMs We are on Reddit! https://www.reddit.com/user/WhyWeDoWhatWeDo Recommendations Abraham: Adopt something Shane: Stephen King - Later (https://stephenking.com/works/novel/later.html) You can reach us directly at 775.525.0908, at info@wwdwwdpodcast.com, through the comments below OR on social via @wwdwwdpodcast or #wwdwwdpodcast.

One of the challenging aspects of teaching new behaviors is to teach them in such a way that they are meaningful to the individual, their social community, and to their family. Doing so can result in behaviors and speech that sound repetitive to the point of appearing robotic. It is something that can be offputting, and something that we can improve. Onward! Links for Today: https://childmind.org/article/controversy-around-applied-behavior-analysis/ https://www.tandfonline.com/doi/full/10.1080/23311908.2019.1641258#:~:text=The%20operant%20conditioning%20and%20compliance,typical%20clients%20would%20never%20pass. https://www.appliedbehavioranalysisedu.org/what-is-aba/ https://www.inbloomautism.com/post/is-aba-abusive https://www.youtube.com/watch?v=WVXckOGvpMs We are on Reddit! https://www.reddit.com/user/WhyWeDoWhatWeDo Recommendations Abraham: Adopt something Shane: Stephen King - Later (https://stephenking.com/works/novel/later.html) You can reach us directly at 775.525.0908, at info@wwdwwdpodcast.com, through the comments below OR on social via @wwdwwdpodcast or #wwdwwdpodcast.

This discussion follows us into the past as we talk about the use of punishment as an intervention for changing behavior. This practice stood alongside a host of horrific treatments from a range of different fields for neuro-diverse individuals. But the use of punishment is all but completely absent from contemporary ABA. Nevertheless, we understand the concern about seeing our loved ones in distress. Links for Today: https://childmind.org/article/controversy-around-applied-behavior-analysis/ https://www.tandfonline.com/doi/full/10.1080/23311908.2019.1641258#:~:text=The%20operant%20conditioning%20and%20compliance,typical%20clients%20would%20never%20pass. https://www.appliedbehavioranalysisedu.org/what-is-aba/ https://www.inbloomautism.com/post/is-aba-abusive https://www.youtube.com/watch?v=WVXckOGvpMs We are on Reddit! https://www.reddit.com/user/WhyWeDoWhatWeDo Recommendations Abraham: Zevia soda (https://www.zevia.com/) Shane: NOFX - The Hepatitis Bathtub and Other Stories (https://fatwreck.com/products/the-hepatitis-bathtub-and-other-stories) You can reach us directly at 775.525.0908, at info@wwdwwdpodcast.com, through the comments below OR on social via @wwdwwdpodcast or #wwdwwdpodcast.

Recent increases in the controversial accusations that Applied Behavior Analysis is harmful, abusive, and similar to conversion therapy, have lead to a vitriolic feud online. Although the message isn't very clear, we did our best to listen and distill the most common arguments into several points specific points. This is the first part introducing what is shaping up to be our most ambitious project to date. Links for Today: https://childmind.org/article/controversy-around-applied-behavior-analysis/ https://www.tandfonline.com/doi/full/10.1080/23311908.2019.1641258#:~:text=The%20operant%20conditioning%20and%20compliance,typical%20clients%20would%20never%20pass. https://www.appliedbehavioranalysisedu.org/what-is-aba/ https://www.inbloomautism.com/post/is-aba-abusive https://www.youtube.com/watch?v=WVXckOGvpMs We are on Reddit! https://www.reddit.com/user/WhyWeDoWhatWeDo Recommendations Abraham: Chameleon Brand Cold-Brew Coffee Shane: The Whisper Man by Alex North (https://celadonbooks.com/book/the-whisper-man/) You can reach us directly at 775.525.0908, at info@wwdwwdpodcast.com, through the comments below OR on social via @wwdwwdpodcast or #wwdwwdpodcast.

Sex work is one of the oldest professions. In places where it is legal (or at least decriminalized), sex work is safe, healthy, and protects the workers. In places where it is blocked and criminalized, sex workers are raped, brutalized, exploited, and suffer mental health issues. The "righteous" path is the dangerous path. The worst part is, the people who condemn sex work are often benefitting from it. Learn all about why it happens and some of the myths that exist around it. Links for Today: https://sexworkersproject.org/media-toolkit/downloads/08-Myths.pdf https://prostitution.procon.org/historical-timeline/ https://pubmed.ncbi.nlm.nih.gov/12082669/ https://www.psychologytoday.com/us/blog/strictly-casual/201410/do-sex-workers-have-more-mental-health-problems https://www.huffpost.com/entry/16-facts-about-sexual-ass_b_8711720 https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6289426/ https://prostitutescollective.net/facts-about-sex-work-sheet/ https://womensagenda.com.au/latest/sex-workers-facts-and-myths/ We are on Reddit! https://www.reddit.com/user/WhyWeDoWhatWeDo Recommendations Shane: Mortal Kombat (2021 Movie) Abraham: Moral Kombat (2021 Movie; https://www.imdb.com/title/tt0293429/) You can reach us directly at 775.525.0908, at info@wwdwwdpodcast.com, through the comments below OR on social via @wwdwwdpodcast or #wwdwwdpodcast.

There are certain gifts expected for specific anniversary traditions. What may have started out as genuine support eventually blossomed into a practice guide and capitalist boondoggle. Plus, we found some bizarre and fascinating trends along the way. Four more years, four more years! Links for Today: https://www.thespruce.com/history-of-wedding-anniversary-gift-lists-2302036 https://people.howstuffworks.com/culture-traditions/cultural-traditions/traditional-anniversary-gifts.htm https://www.welsh-lovespoons.co.uk/ https://bgeventsandcatering.com/a-breakdown-of-traditional-anniversary-colors/ https://www.brides.com/wedding-coins-5077506 We are on Reddit! https://www.reddit.com/user/WhyWeDoWhatWeDo Recommendations Abraham: Genotype by Genius Games (https://www.geniusgames.org/products/genotype-a-mendelian-genetics-game) Shane: Introduce your young kids to power metal Alan: Remember your anniversary! Salena: Be creative with your own traditions, make your own. You can reach us directly at 775.525.0908, at info@wwdwwdpodcast.com, through the comments below OR on social via @wwdwwdpodcast or #wwdwwdpodcast.

Emotional marketing is a strategy that has been deeply incorporated into campaigns to solicit donations, sell products, gain brand loyalty, and other uses for decades. Finding successful methods to persuade people to buy into a product or an idea has been around since ancient times. Whether with familiar faces, hard facts, or clever stimuli, advertising experts play into our very predictable behavior given ad campaign characteristics. If you think you’re impervious to donating money, buying new sneakers, or one-click buying that flight to Hawaii, you’re most definitely no match for the emotional appeals of the greatest advertising giants out there. They’re around every corner and every click, just waiting to control your behavior. Links for Today: https://www.nickkolenda.com/emotional-marketing/#what-is-emotion https://www.spiralytics.com/blog/emotional-marketing-what-it-is-and-how-it-works/ https://www.forbes.com/sites/forbescommunicationscouncil/2019/12/04/13-examples-of-effective-emotional-marketing-and-what-your-business-can-learn-from-them/?sh=ce0f810303b1 https://blog.hubspot.com/marketing/emotion-marketing#:~:text=Emotional%20marketing%20refers%20to%20marketing%2Cto%20elicit%20a%20consumer%20response https://www.nickkolenda.com/ We are on Reddit! https://www.reddit.com/user/WhyWeDoWhatWeDo Recommendations Abraham: Cooties (Movie; https://www.imdb.com/title/tt2490326/) Shane: Sharks Keep Moving (band) You can reach us directly at 775.525.0908, at info@wwdwwdpodcast.com, through the comments below OR on social via @wwdwwdpodcast or #wwdwwdpodcast.

Emotional marketing is a strategy that has been deeply incorporated into campaigns to solicit donations, sell products, gain brand loyalty, and other uses for decades. Finding successful methods to persuade people to buy into a product or an idea has been around since ancient times. Whether with familiar faces, hard facts, or clever stimuli, advertising experts play into our very predictable behavior given ad campaign characteristics. If you think you’re impervious to donating money, buying new sneakers, or one-click buying that flight to Hawaii, you’re most definitely no match for the emotional appeals of the greatest advertising giants out there. They’re around every corner and every click, just waiting to control your behavior. Links for Today: https://www.nickkolenda.com/emotional-marketing/#what-is-emotion https://www.spiralytics.com/blog/emotional-marketing-what-it-is-and-how-it-works/ https://www.forbes.com/sites/forbescommunicationscouncil/2019/12/04/13-examples-of-effective-emotional-marketing-and-what-your-business-can-learn-from-them/?sh=ce0f810303b1 https://blog.hubspot.com/marketing/emotion-marketing#:~:text=Emotional%20marketing%20refers%20to%20marketing%2Cto%20elicit%20a%20consumer%20response https://www.nickkolenda.com/ We are on Reddit! https://www.reddit.com/user/WhyWeDoWhatWeDo Recommendations Abraham: Cooties (Movie; https://www.imdb.com/title/tt2490326/) Shane: Sharks Keep Moving (band) You can reach us directly at 775.525.0908, at info@wwdwwdpodcast.com, through the comments below OR on social via @wwdwwdpodcast or #wwdwwdpodcast.