Podcasts about 2ccx

To see what's possible in your own mindset, and the impact your mindset could be having on your business visit https://mindsetperformance.co.  After all ... a breakthrough in your business will first happen as a breakthrough in your thinking.Resources mentioned in this episode:https://www.facebook.com/bcdulaneyhttps://bryandulaney.comhttps://www.perfectfunnelsystem.com 

For this episode of the One Funnel Away Stories, I tuned in with Jamie Atkinson, founder of the Entrepreneur Junkie Movement. Jamie used to be a hard-core digital nomad working freelancing jobs just to get by and enjoy life on the road. Last year, he discovered the One Funnel Away Challenge which instantly got him hooked to the game. He is currently 7-months into running his own business where he helps other entrepreneurs level up theirs and get them from self-employed to CEO. Making $120k in revenue after such a short amount of time is a huge success but getting to that point has been a really bumpy ride. Jamie’s wild story is jam-packed with ups and downs which required a whole lot of resilience. His story is also a great example of how joining a community drives your journey forward and why it’s so awesome to learn and grow alongside fellow Funnel Hackers.Key Takeaways:Jamie’s background of working in sales (2:36)How he got into making money online (5:01)Becoming a full-on digital nomad in pursuit of creative freedom (6:02)Freelancing and dabbling with entrepreneurship (7:37)Discovering the One Funnel Away Challenge and going all-in (11:15)Taking a one-way trip to Funnel Hacking Live (13:55)His FHL experience and connecting with the community (16:49)Taking out a loan to attend the 2CCX Cruise and Mastermind (17:44)Turning his life around from $0 to $120k in just 7 months (18:55)Additional Resources:Take the One Funnel Away ChallengeCheck out Funnel Hacking Live 2021Learn more about 2CCXSubscribe for more awesome stories! And remember - you’re always just One Funnel Away!----Step #1:  Get Russell Brunson's Free BooksDot Com Secrets  |  Expert Secrets  |   Traffic Secrets Step #2: Want More 'One Funnel Away' Training?Free 30 Days Summit  |  One Funnel Away Challenge Step #3: By The Way, I'm A HUGE 'Funnel Freak'If You Want A 2 Week Trial To ClickFunnels, Go Here > ILoveClickFunnels.com 

How a leap of faith, a pack of unicorns and a public declaration changed digital marketing entrepreneur and impact influencer Mark Stern's life for the better and how you can use these lessons to claim your authority and achieve success stepping into your authentic self.  Mark recently spoke at the 2 Comma Club Cruise where he shared his new Authority Matrix program and content with some of ClickFunnels Founder Russell Brunson's Inner Circle members and 2CCX coaching students. In today's episode, you'll get a sneak peak at the Authority Matrix and much more. Believe me, from the response on the cruise, you don't want to miss this content. Thank you again for listening, subscribing and reviewing. Enjoy today's episode of Infinite Impact Radio with Mark Stern. Show notes from today's episode. 01:28 How turning down a promotion to partnership, following a burning inner desire and taking a leap of faith changed Mark's life forever. 08:35 Rising into his authentic self and the game-changing project which put Mark on the map in the digital marketing space. 11:44 Mark's first big a-ha as an entrepreneur and how it affects each of us as we transition from corporate and 9 to 5 into the digital marketing entrepreneur space.  15:18 Listen as Mark opens up and talks about something he's never talked about with anyone.  20:40 How you can create momentum by doing one simple thing. 25:06 Thinking of hosting virtual summits? Here's a part of this episode you don't want to miss. 30:07 Why connection is key when it comes to publishing content successfully as an entrepreneur. 33:21 Meet the Authority Matrix: Mark's new program which is going to be a game-changer for entrepreneurs. 35:22 Why you stop waiting for others to give you permission and stake your claim as an authority in your space right now. 40:22 The fun project Mark just wrapped up and what you can learn from it as an online entrepreneur. Want to learn more and connect with Mark Stern? Join his Facebook Community: LYVE Online: Build Authority, Get Leads, and Make Money with Virtual Events https://www.facebook.com/groups/lyveonline Thank you for listening. Make sure to not miss an episode. Subscribe now on your favorite listening platform and please leave us a review and share with someone who would benefit from this podcast. Are you ready to start your own purpose-driven business to make a positive impact on the world but don't know where to start? Visit InfiniteImpactMethod.com today! www.InfiniteImpactMethod.com

I just got back home from the Two Comma Club Cruise and now Funnel Hacking Live is just two weeks away. In this episode I give you a recap of the cruise and talk about things like:My prediction for the "new big funnel type" of 2020My prediction for the future of the 2CCX coaching programMy new product: The One Week WebinarThe One Week Webinar is a 7-day challenge designed to help you write a profitable webinar script in just 1 week...I've been helping dozens of people with their webinars in the last couple months, and I'm ready to spill the beans on how we're creating profitable webinars so fast!If you want to sign up for the waiting list and take the challenge, go to https://oneweekwebinars.com/Follow me on Instagram @brendankellyofficialFollow me on Facebook https://www.facebook.com/brendan.kelly.566148 

With her back against the the wall, after six years of struggle, she discovered Expert Secrets, attended Funnel Hacking Live, and relentlessly pursued her vision.After she perfected the online marketing process, she made 1,000 in the first week, 140K the first month, and has generated almost 4.5 million in the past year and a half.I hope you have a pen ready because I have a feeling you're going to want to take some notes. ************Find Jaime Cross at thehereffect.com 

Brilliant marketing and business advice from Michael Ross Maitland, 2 Comma Club Award winner. What a GEM. And can we talk about that lovely Scottish accent?! Not only does he deliver TONS of absolute GOLD in this interview but he's also delightfully pleasant to listen to. (It's a good think I wasn't drinking water when he gave me an unexpected education on getting a massage in Thailand.) Connect with Michael Ross Maitland on Facebook:Get his FREE, new, mini-course:"7-Figure Marketer: the Exact Principles That Got Me In the 2 Comma Club"by joining his Facebook Group: https://bit.ly/dmtactics

I have the incredible honor of speaking at Carnegie Hall in September with MARTHA STEWART, MICHAEL E GERBER, DAN KENNEDY, HAL ELROD, and other beasts. I'm beyond humbled by this. Here's the full scoop...   Frankly, I just love being on stage speaking and teaching.   Some of the early stages I got to talk on were Russell's - I did a lot of fulfillment for the original Two Comma Club program.   Back in the day, we did something called the FHAT Event which lasted for 3 awesome, intense days.   We’d go from:   Day #1:  9:00am to 6:00pm   Day #2: 9:00am - 1:00am(ish) - it was a long day.   Day #3 :9:00am - 6:00pm   By the end of the event, everyone was just exhausted.   Russell did the first event because he was testing materials and seeing where we needed to change things…   Then after that, he largely handed it over to me, and he just came in for a few one or two-hour guest speeches.   WHAT I LOVE ABOUT ENTREPRENEUR EVENTS   I remember there was this one particular FHAT event…   On the second day, I took a break to grab some food and went to Russell's office to sit down. Russell was like, "How are you doing?"   I was like, "Wheeew….”  I was just bringing it down... and trying to relax for a second…   ... THAT was a  very aggressive fast-paced stage for me - I loved it.   Russell goes, "How's everyone doing out there?"   We’d always talk about how the audience was responding:   Were they getting it?   Did they understand?   Which principles had tripped them up?   Had we managed to bridge the gap for them?   We’d chat back and forth exploring all the scenarios, but this time, when Russell asked, "So how are you doing?"   I kinda paused for a second…   https://media.giphy.com/media/1qXJDYI8lTG8SVhUZW/giphy.gif   Russell noticed and asked, "What is it?"   He may not remember this, but I said, "Dude, I can see those who are getting it and those who aren't. They're not telling me. I can see it."   And he goes, "You're getting that already, huh?"   I was like, "That's a thing?"   Russell said, "Yeah, yeah, I can stand up at any moment and, I've been doing it so long, I can see those who are with me and who it's clicking for and those who it’s not -  so I'll stop and I'll cater to those people who aren’t getting it."   https://media.giphy.com/media/7YCVWDMbIWTBNuTD9c/giphy.gif   I was like, "Okay, that's what that is. I'm starting to see that.”   MY FAVORITE MOMENT…   My favorite moment on stage, (and this may sound a little cheesy), is the moment when I see in somebody's eyes that they suddenly realize, "Oh my gosh, my capacity is greater than I thought it was and it's actually always been there."   It's funny to watch as people…   Have personal breakthrough moments   Suddenly see the road map and things start to click.   They're like, "Oh, that dream I've been going for all along is actually possible now."   I don't know. I don't know how else to describe it besides that…   But it's a thrill for me because you can see it happen in peoples' eyes as they listen to you.   Those of you guys who educate, teach or get on stage, you know what I'm talking about.   There's that moment where you can look at them, be like, "Bam, right there... I just caused the epiphany." About 6 months ago, during the Two Comma Club Cruise, I’d just finished a big session,  when a guy walked up to me and goes, "You're a really dynamic speaker."   People have told me that before,  and I still don't know what that means... So I said,  “Cool! Thank you,"  but what he said next made my jaw hit the ground…   He looked me straight in the eyes and asked "Do you want to come  speak at Carnegie Hall?"    I was like, "Are you completely serious right now?"   He said, "100%. We're going to see if we can get all these huge names," and I was like, "All right. Cool. Just keep me in the loop."   Six months later,  it's happening - it's in the bag -  it's an event called Living Legends, which is extremely honoring.   So I'm going to share an interview that explains EVERYTHING to you…   BECOMING A CELEBRITY ENTREPRENEUR I have a very special guest…   His name is Clint Arthur.   Clint and I, have frankly only known each other personally for probably six months, but I am blown away and just completely floored with what he does, his skill set, and who he helps.   What he does, when you're in a certain place, is completely magical and I'm very, very honored to have him on here.   So Clint, thank you so much -  welcome to the show.   Clint:       BOOM!   Steve:       In the middle of Carnegie Hall. What?   Clint:       Yeah.   Steve:       It's a proxy BOOM! Oh man.   Clint:       That's a Carnegie Hall ‘BOOM!’ for you - that's what that is.   Steve:       You're warming it up for us - thank you so much.   Clint:       Yeah, baby. Yeah, baby. Well, it's a pleasure to be with you... I met you on the cruise, I think.   Steve:       Yeah.   Clint:       The 2CCX Cruise - that was an amazing experience…   Really, the best part of the whole 2CCX program was the cruise.   I really believe that's because it was a special event.   When you participate in special events, it's not only great for the sales funnel… it's great for sales funnels for a reason...   It really does deepen the experience of the customer/client/ the person you're trying to transform their life... it opens up possibilities for people to have MORE community.   So as a result of that, here we are -  so great to be with you.   Steve:       That's so awesome. We're really honored, honestly.   Now just because some of my audience may not know who you are, which is baffling... but could you tell everybody what is it that you do?   Clint:       I am a celebrity entrepreneur -  which means:   I'm the MOST famous guy that nobody's ever heard of.   I’ve created systems, formulas and scientific methodology for creating celebrity positioning in the eyes of your customers and prospects.   So part of that is,  I have done 107 television appearances.   You might have seen me on FOX Business Channel, CNN, Headline News, or The Today Show with Brooke Shields… When Brooke Shields said, "Clint, you can have all of these plans and want to scale Mount Everest, but how do you keep from falling off the track?”   I said, "You've got to invest in mentors."   I said it then, and I meant it… and I mean it even more now.   Investing in mentors has been part of the reason why I have gotten to where I am.   Part of what I've done to become a celebrity entrepreneur is to become  Dan Kennedy's Info Marketer Of The Year - that's a great honor for me.   It’s something that really opened things up for me in my career and deepened my relationship with Dan Kennedy as my mentor.   So those are some of the things I've done.   I've also written a bunch of best-selling books...   My new book is called Celebrity Entrepreneurship.   Some of my other best sellers include:   What They Teach You At The Wharton Business School - I’m a graduate of the Wharton Business Schools entrepreneurship program.   The Greatest Book Of All Time...   I wrote this other book called The Last Year Of Your Life  - where you live as if you're going to die at the end of the year…   I told one of my friends, I'm going to add in videos and audios, it's going to be the greatest book of all time with those attached as links in the Kindle book, and he goes, "Why don't you just call it The Greatest Book of All Time?"   So I did, and that became my first real big selling book…   I sold 26,000 copies of that book.   Steve:       Wow. That's awesome. That's incredible.   Clint:       And it has contributed to …( I don't even think you know this…) Starting June 8th, I will be the host of a NEW talk radio show on WABC Radio in New York City called The Greatest Show of All Time.   Steve:       Oh my gosh. That's amazing. Just pushing straight on in there. That's incredible.   Now, actually, it was Peng Joon I started talking to about what it is that you do, and everything…   He was talking about just how incredible your stuff is and how amazing it is.   Why is it important to eventually become a celebrity entrepreneur for your audience?   Clint:       Well, I say on the back of my book that entrepreneurs struggle because they think that people are buying their products and services, but really people are buying you.   Who you are is more important than what you actually do.   ...especially if you're selling a product or service that's similar or equivalent to others that are in the marketplace...   The only difference is you.   If you're a financial advisor/  a realtor/ a doctor, or selling any kind of widget, there's a similar widget to what you sell - the main difference is who you are.   HOW TO BE A SUCCESSFUL ENTREPRENEUR…   What I do as a celebrity entrepreneur is help my clients position themselves as celebrities in the eyes of their customers and prospects.. and that's really using marketing on your personal brand.   That's what *this* is all about.   … and that makes all the difference in the world because people are NOT buying your widgets; they're buying you.   Steve:       Absolutely. I just so appreciate you taking that angle on it too.   There are a few places I've spoken at... where it's only been about getting authority for authority's sake, but you're saying let's get it so it pushes the message and the product more…   … because that's what they're gonna be buying anyway.   I love that. I'm very, very thankful for that. It's awesome.   How did you get started doing this?   There are gonna be a lot of questions revolving around ...   This is not something that my audience is gonna be very familiar with.   Clint:       Hey, I started out as an entrepreneur selling butter.   Steve:       Really?   Clint:       Yeah, really. That's really where this all began.   I was selling portion controlled butter in Las Vegas to hotels and casinos.   So if you've ever eaten bread and butter at Bellagio in Las Vegas, thank you for helping to put my daughter through the University of Southern California…   For a long time, pretty much every piece of bread at Bellagio was buttered with Five Star Butter, which is my company.   What happened was a lot of these celebrity chefs starting coming in: Bobby Flay, Gordon Ramsay, Emeril... and I wanted to get the celebrity chefs, so I came up with this idea…   What if I could be a judge on Iron Chef America and make myself a celebrity butter expert, not just the guy selling butter?   I talked the producers of Iron Chef America into making me the judge of Battle Butter... (you can watch that episode on my website, fivestarbutter.com and see me judging Battle Butter).   That was the beginning of my celebrity positioning as an expert.   Now, I tell you what, it changes things when you become a celebrity expert in what you do, it really does.   THIS WILL BLOW YOUR MIND   I heard a statistic that:   The number one top celebrity in the marketplace gets 50% of all the revenues.   The number two celebrity in the marketplace gets the next 25% of the revenues.   Number three, through infinity, split the remaining 25%.   That's why, if you're not the number one top celebrity, you are surviving on crumbs while everybody who you admire is feasting on giant pieces of pie.   For example, Tony Robbins, Date With Destiny…   Date With Destiny alone represents 10% of the entire live event seminar industry in its revenue.   Steve:       Oh my gosh.   Clint:       If you do the math, which I have, you will see that just that one event is 10% of all live seminar tickets.   Steve:       Geeze. I had no idea.   Clint:       Because he's the number one guy ... And here's the funny part…   Go into any bank in America and ask the teller, "Do you know who Tony Robbins is?"   … they're going to say ``No,” because he's NOT a real celebrity - He's a celebrity entrepreneur.   The same thing goes for Grant Cardone, who everybody worships…   I will show you videos where I'm doing seminars with financial advisors and I'd say, "Anybody recognize this guy?"   Not one hand goes up.   Nobody knows who he is because they're NOT his customers or prospects... and yet two months ago, he filled up Marlin Stadium...   And most of the people watching this video know exactly what I'm talking about.   Steve:       OH, YEAH.   Clint:       When you're a celebrity entrepreneur, (which is something that I pioneered, systematized and scientifically analyzed how do you do it), you're a god to your customers and prospects…   ... but the rest of the world doesn't know who you are.   And that's what I help my clients to do.   Steve:       It seems extremely magical sitting on this side of the screen listening to that. That's impressive. That’s so, so amazing.   Now, what should somebody do if they're trying to get started as celebrity entrepreneur?   Clint:       Okay. Well, the important thing to understand is that there's no time that’s too soon.   The sooner you start building your positioning as a celebrity in the eyes of your customers and prospects, the better off you are... because the product you're selling is irrelevant.   A lot of people come to me and say, "I don't have a product yet. I don't have a book yet. I don't have this data or anything yet, " and I just say;   “But you have you. You're already you. And you're always going to be you so you might as well start building your personal brand."   Really, there are five ways to do it.   Television is the most powerful way.   I'm not saying you have to go on Good Morning America first - that's a mistake. Don't go on Good Morning America first, go on little tiny local TV shows first.   Then the second great way to do it is by becoming a speaker.   I wanted to meet you, Steve, because you're such a great speaker…   I don't know if you've always been, but I doubt you've always been…   I’ve personally found that speaking is an acquired skill.   You have to learn how to be a great speaker - so there's no time that's too soon to start learning that, is there?   So go out there and start learning how to speak and start speaking in important places - the second part of my formula is to become a VIP speaker speaking in very important places.   The third part is one of my favorite things, celebrity attachment.   That's taking photos with famous people, and anybody who goes to my website will see I'm in photos with all kinds of famous people from Brooke Shields to Caitlin Jenner  - Ringo Star to Mike Tyson - Hilary and Donald Trump. I don't care.   I'm an equal opportunity celebrity selfie slut.   The more famous they are, the more I like it. That's it.   Part four my formula for celebrity entrepreneurship is to be a best selling author.   I've already dropped some of my best selling book titles on you guys. The fifth part is to be an award winner -  Win Awards!   I told you right in the beginning, I was Dan Kennedy's ‘Info Marketer of The Year,’ and you, as an entrepreneur, need to figure out how you can win awards too.   Steve:       That's amazing...   TV   Speaker   Celebrity Attachment   Best Selling Author   Award Winner   Clint:       Ideally you want to win an Academy Award, but if you don't have an Academy Award, then you've got to win something else.   You won a Two Comma Club X award, you won a Two Comma Club award -  whatever you can get!   The better it is, the better it's going to be…   You put all those steps together and you’ve radically transformed your positioning in the eyes of your customers and prospects.   Ultimately you want to accomplish each of those things.   Steve:       That is insanely valuable. I hope everyone's enjoying that. I can't put it off anymore… Where are you standing... and why are we talking about it right now?   I can't even hold it back…   CARNEGIE HALLClint:       Right now I'm in the lobby at Carnegie Hall in New York City.   Steve:       Oh!   Clint:       Yeah! And the reason why I'm in the lobby of Carnegie Hall in New York City is that I just finished my meeting with the production manager, the stage manager, the person who did all the contracts for my first of its kind entrepreneurial conference at Carnegie Hall.   They've never had an event like this before…   “It's so unique, Clint. We've never had anything like this, Clint. We're so excited. We can't wait to sit in on and see some of the people that are going to be ... You're really going to have Martha Stewart at your conference?"   Yes. I'm really having Martha Stewart at this conference.   "You're really going to have Coco and Ice-T?"   Yes. Ice-T and Coco are really going to be there.   "You're really going to have Scorpion -  the guy who produced five seasons of the TV show Scorpion for CBS? My dad loves Scorpion."   Steve:       That's a good show.   Clint:       That's what the lady said.   I'm like, “Yeah, Scorpion himself. You're going to be able to pick the brain of the smartest man on earth. Imagine what you're going to find in there.”   Albert Einstein previously spoke at Carnegie Hall. His IQ was 160. Scorpion's IQ is 197.   Steve:       Holy Cow!   Clint:       ...and who else is going to be speaking there?   Dan Kennedy will be speaking at this conference.   Michael Gerber, the author of The E-Myth, number one New York Times best-selling book for years and years and years   ….he’s changed so many entrepreneurs' lives.   Michael will be doing multiple days of speaking at this event, including the hot seats on the stage.   Amazing. Who else?   Jerry from Ben and Jerry's ice cream, the founder.   So look at this…   You've got Martha Stewart who turned herself into a household name...   Then you've got a guy who turned cream and sugar into a household product. Right?   Steve:       Yeah.   Clint:       Who else is going to be here?   Oh, Hal Elrod, ‘Miracle Morning’. Are you familiar with that book?   Steve:       Very. Yep. Got that and the journal right here.   Clint:       Right? Self-publishing phenomenon. By the way, he's one of my students.   Steve:       Oh, cool.   Clint:       He couldn't afford to come to my Celebrity Launch Pad TV Publicity Transformation Event.   He registered, and then he calls me the next day and goes, "Clint, I'm really sorry. I talked it over with Ursula and we really just can't afford it."   I'm like, "Wrong. I'm going to make it possible for you to do it. We're going to come up with a payment plan and you are coming on Celebrity Launch Pad."   He booked himself on 13 shows   I have the video of him, and he's like, "Any time I'm being considered for a speaking gig, I send them my TV appearances for them to evaluate me because it separates me so much from everybody else who's trying to get those same speaking gigs."   Anyway, he's one of my students and he will be speaking there.   Who else is going to be speaking there?   Princess Marianne Parker, another one of my students.   She transformed herself from a Bulgarian peasant to the princess of etiquette.   She's going to tell you how etiquette saved her life and made her wealthy.   And who else is going to be speaking there?   This guy named Steve.    Steve:          I heard he had big eyes and he’s probably gonna yell a lot. He's gonna drop a few ‘BOOMS!’ in the Carnegie Hall.   Oh!   Clint:       This event is called The Living Legends of Entrepreneurial Marketing.   This man, Steve, built 500+ funnels for Russell Brunson and ClickFunnels. How freaking legendary is that? Unbelievable.   I'm really excited to have you join us on the main stage for two sessions of dropping booms all over Carnegie Hall.   I'm really excited to share you with my audience because you're such an amazing speaker man.   Dude, you are an amazing speaker. I love you and I'm excited to share you with all of my friends who are going to be coming to this event.   HERE COMES THE SCARCITY & URGENCY   There are only 600 tickets total for this event.   Steve:       Holy smokes.   Clint:      Super special. Super special event. Tickets are available and people should be getting their tickets as soon as they can.   Steve:       That's awesome. Hey, so what are the dates so people know?   Clint:       September 26th/ 27th/ 28th in New York City at Carnegie Hall. Yeah, the one, the only Carnegie Hall. That's right.   Steve:       The actual Carnegie Hall.   Clint:       Yeah, the actual one!   You know who's spoken in here besides Albert Einstein? This is the coolest.   In 1906, Mark Twain gave his last lecture at Carnegie Hall.   I've asked Dan Kennedy to come and give his last lecture.   I said, "Dan, if you were going to die and you knew you were going to die and your kid came to you and said, ‘Dad, what should I do to thrive as an entrepreneur?’ that's what I want you to share with the audience."   That's what Michael Gerber is going to share.   That's what Martha Stewart's going to share, Ice-T, Coco, Scorpion, everybody. You too.   What is the magic sauce to thrive as an entrepreneur?   I'm so excited to hear what everybody has to say.   Steve:       Yeah. I just, I can't even tell you how stoked I am.   When you asked ... I was trying to ... “Oh, yeah, no, I'll be there, Clint. Yeah. Let me check. Yeah, no, I can be there.”   Then I hung up and I just started yelling.   I'm so excited, man.   Thank you so much. Very excited for it.   And you guys, you can go to seestevelive.com and it will take you over to the tickets - so you guys can go get booked up. Only 600 tickets, guys. That is NOT many. Go get one - especially for all those names.   Clint:       There's not 600 left... I've already been selling tickets.   Steve:       Oh, really?   Clint:       A lot of the VIP and Elite Tickets are already taken.   There are different levels…   There's general admission -  if you just want to come and you're scraping it together to make it.   Step up and show up for this thing - it will change your life. Going to events really does change you.   Steve:       Yeah, it does.   Clint:       You told the story of going to your first Russell Brunson's ClickFunnels Live and how that changed your whole freaking life.   Steve:       Yeah, everything.   Clint:       Well, that's what's going to happen here. Where was that ClickFunnels live? Somewhere in Orlando?   Steve:       Yeah. San Diego, actually. Yeah. Yeah. It's far.   Clint:       San Diego. Dude...   This event is at Carnegie Hall with Martha Stewart, Dan Kennedy, Michael Gerber, you and Scorpion, the smartest man in the world.   You see, what people don't understand is that the venue changes the event.   You can have the same performers, one of them performing, one time performing here and the next time performing at some arena someplace.   You're going to get a much more intense performance at Carnegie Hall because the venue brings out the power from the performer.   The performers rise up to the venue.   You know who else has spoken in Carnegie Hall? Aside from Albert Einstein and Mark Twain, we had…   Franklin Delano Roosevelt   Elenor Roosevelt   Teddy Roosevelt   Martin Luther King   Ernest Hemingway   Groucho Marx   Andy Kaufman   Jerry Seinfeld   The Beatles   Frank Sinatra   Liza Minnelli   If you have been a living legend, you've performed at this venue.   ...and that's why I selected it. That's why I'm paying the big money to get it.   That's why I'm paying the big money to have all these incredible names come and share their last lectures with my audience to change entrepreneurs' lives and their vision of what's possible in the future.   Steve:       Man. I'm not going to stop press and record. This is so awesome. Holy smokes!   I'm so psyched about it.   So September 26th through 28th. Literally Carnegie Hall! Obviously, New York City. 600 people.   Go to seestevelive.com.  and it’ll take you right over there.   Anyways, Clint, thank you so much for being on here. I really appreciate you being on. I can't even explain what kind of an honor this is.   Clint:       I'm so excited to be doing this. I have a testimony on my website from Peng Joon, because he came and spoke at one of my events at NASDAQ, and he said:   "Clint specializes in creating experiences."   That's really what I do... and that's what I've created here:   The experience of this unique first time ever entrepreneurial conference in this venue is going to be historical, life-changing, and career changing, and you don't want to miss it   I'm looking forward to sharing it with you, all of your friends and your audience; September 26th, 27th, and 28th. Thanks, Steve.   Steve:       Oh, sir, thank you so much. Appreciate it. We will see you there.   BOOM!   SEE STEVE LIVE   So several years ago, I walked by a stage in a basketball stadium.   It was my college campus and I was deeply concerned with what I wanted to do in my life.   For some reason, I looked at the stage and thought, "Huh, one day I wanna be on stage. I wanna be an entrepreneur and I wanna buy and sell companies."    Well, while the last one hasn't happened ... yet, Muahaha... stage and entrepreneurship have.   And as my business has grown and my message has spread, a frequent question I'm asked is, "Steve, what stage will you be on next?"   Now I totally get that this feels, maybe, a little conceited here...   But considering my childhood fear of speaking up, being heard, extreme lack of self-confidence, and getting in front of people, back in my growing up days, I feel satisfied.   I thought I'd tell you where I'll be in the world coming up.   And funny enough, just literally go over to seestevelive.com, and it'll forward you to the next place.   I love stage and it's one of my biggest things to look forward to in my current role in my business.   From little 10 person masterminds all the way to gigantic 5000 person events - from free seats to paid events - events have always been one of the ways I can deliver the MOST value and get the greatest “AHA’s” in the shortest amount of time.   Just come say hi, and go over to seestevelive.com.

"How to market your business" "marketing strategy" "product launch"   You walk into a group of people (your dream market)... what do you say and do to get their attention?   STOP!   Before you read any further, I wanna drop a truth nuke… Reading this article could either be the best thing you do all day… or a MASSIVE distraction.   ARE YOU READY FOR A PRODUCT LAUNCH?   So before you continue, I want you to answer these quick questions, (and here they are):   Have you studied Market Selection?   Do you have a Product?   Once you have a product, these are some of the Acts of Marketing that you can use to create a ton of noise when you launch.   I've been at this game for six years now,  and hindsight’s 20/20... so looking back, if I give one piece of advice, it would be:   Stop obsessing over:   Funnel types - until you have a product   Offer Creation Methods - until you’ve chosen a market   Your Dream 100 List - until you know who your dream customer is   What to build - until you know who to sell.   Last episode, I talked to you guys about how to select a market, and it's super powerful - I believe it’s where EVERYONE should start when they're trying to decide what to sell…   The big issue that I ran into in college was I was that I knew a lot of strategy... but I didn't have a product…   AND THAT’S WHY I WAS BROKE!    So if you're studying Acts of Marketing without a product…    Stop getting distracted with campaign styles of marketing. If you don't have a product yet, don't worry about this crap.   This is powerful stuff, but you don't have to know EVERYTHING at once.   CASH FLOW IS KING …    First of all, you need to learn:   Market Selection/ Market Design, i.e., How to choose your market…   Start selling before you create the product (which is totally possible).   I made six figures before my product was even done - which is super powerful. Events are the same way. The next OfferMind event hasn't happened yet, but we've already cash flowed a lot on that thing.   You can study market selection without a product, but studying acts of marketing is a distraction.   INSTEAD...   Study product creation.   Study The Seed Launch from Jeff Walker.   It's a great way to get a product out there that you don't even have built yet to get paid for…   There’s no bait and switch, your customer knows that the product isn’t created yet.   What I'm trying to help you understand is…   Acts of Marketing are very different from Market Selection   I believe acts of marketing are the second thing that you need to study. Too many people get distracted by the acts of marketing...   ...and I'm teaching Acts of Marketing today.   I’m gonna teach you how to get your product out there.   So if you don’t have a product yet,  I’d figure out how to choose your market first.   MY NEXT MARKETING STRATEGY?   The BIG QUESTION that I’m trying to answer at the moment is:   How do I sell more OfferMind tickets?   … that’s the thing that I'm trying to figure out right now, and I'm not quite sure on the answer yet; I've got a few places I can take it…   So in this instance, I'm NOT talking about Market Selection, I'm talking about Acts of Marketing… and I’m specifically talking about Launch Campaigns.   There are launch campaigns, and there are evergreen campaigns.   A launch campaign leads to a single day/ event/ time, where all the pressure is released in ONE go.   A launch campaign introduces a product to the market in much the same way Hollywood does with a movie.   (I’ll cover evergreen campaigns in another blog)   But for now, let’s take the Avengers: Endgame…   There was a lot of pressure and a lot of build up.   There were even whole movies ahead of time setting it up.   On the radio, I heard that Endgame is the fastest movie ever to gross $1 billion, or at least they're on track to be. That's nuts!   That’s the fruits of a launch campaign...   Most of the time, people don't design a launch campaign - which is why they don't ever have this BIG injection of cash.   That's why I did the OfferMind MasterClass two weeks ago, (I needed a week to recover  - it was full-on)...   The MasterClass was what we call a Seven-Day Launch and you can read about what we did here.   The seven-day launch is designed for a MASSIVE injection of cash…   And *SPOILER ALERT* -  that’s  what happened. We had a six-figure weekend. BOOM! A huge amount of cash came in…   HOW TO MARKET YOUR BUSINESS...   So we’ve just had a BIG injection of cash… Now, let me ask you a question:   Q: What would be the wrong way to use that money?   A: The mistake would be for me to take that cash as profit…   *I DON'T TAKE PROFIT*   That cash is held in reserve to   Fuel the OfferMind Event.   Fuel Evergreen Campaigns.   Events are expensive, the way I like to do ‘em .   Last year's OfferMind cost me $80 grand - this one's gonna cost waaay more.   Anyway, back to launches…   If someone says to me, "but I don't have money for ads." My reply is, “Cool, don't do ads.”   Ads are an evergreen campaign type strategy.   *This applies to any kind of ad*   Ads, in general, come under the evergreen category.   So, instead,  what you have to do is create a Launch Campaign.   The book Launch by Jeff Walker teaches you about Launch Campaigns, (the name kinda says it all ;-))   The benefit of a Launch Campaign is that you learn how to get a lot of cash.   The con is that it teaches you nothing about how to actually build the rest of the business or an evergreen campaign.   I've already done the seven day launch (and it was very successful. Almost all of the OfferMind VIP places have already gone)... so now I trying to decide what to do next to sell MORE tickets…   WHAT SHOULD I DO?   I documented my journey from leaving ClickFunnels to my first million - that happened fairly relatively quickly…   So now what I'm doing is documenting my journey to the creation and the development of OfferMind.   You're not going to learn the content, but I'm going to teach you how I'm designing the actual event and getting people to it -  which is one of the most stressful things about launching events. Here are my options of what to do next:   Turn on ads for OfferMind   Do OfferSummit   Launch capitalismswag.com   Redo the OFA sign up page   Launch a new freecftrial.com bonus   The One Funnel Away Stories Podcast   Plan a My Content Machine Event   A Secret Project with ClickFunnels   (If you want to watch me go through all this with a whiteboard you can watch on YouTube)   Let’s break this down…   OFFERSUMMIT?   The asset of the internet is your list, so I need to develop a bigger list to pitch OfferMind to.   If you're on my list, and you're NOT coming to OfferMind, it's confusing to me. I'm not throwing rocks at anybody,  but…   *YOU SHOULD COME TO OFFERMIND*   But understand, that there are some people who didn't buy OfferMind and they're like, "No, I'm never going buy, I'm only going to take your free stuff, Steven."   ...and there are people like that.   So I can either work my freakin’ hardest to try to expand my messaging, to try and convert that person…   *Bleurgh… I HATE that*   ...Or I could just expand my list.   That sounds way better to me. So I could do an Offer Summit, get a huge list, and then promote it to that list.   I wanna interview freakin' Bill Glazer.   I really want to interview massive guys,  All the yesteryears' gurus  - I want them.   I'd love to get them to write a chapter. Who did that? Russell Brunson, in the 30-Days Book. I want to do that.   That's going to take some time to coordinate!   CAPITALISM SWAG?   I’m gonna build Capitalismswag.com for the purpose of promoting OfferMind.   One of the reasons I haven't done Capitalism Swag yet is because I was like, “What does it lead to?”   I could just sell shirts, but what does it lead to from a marketing standpoint?   So I needed something built in the middle before that.   So Capitalism Swag is another launch campaign that’ll lead to OfferMind. I'm NOT gonna have the shirts available forever.   It takes time to print and ship the T-shirts.   The only I’ve seen swag be successful is it’s  treated like a launch rather than an evergreen activity.   I'm not in the shirt business, so  each time I release a shirt, they’re only going to be available for three days.   But there'll also be an evergreen aspect to it because I thought it'd be cool to be an exclusive shirt of the month - that I'm never going to print again.   The Capitalist Pig Shirt, I’ll probably leave that up forever because it's freakin' awesome - it ruffles a lot of feathers, and I love that.   It pisses off liberals, which just makes my heart sing and I sleep better at night.     So it's kind of both types of launches, but really, I'm going to use it to promote OfferMind.   OFA SIGN UP PAGE   I want to go redo the OFA sign up page in its entirety. I want it to be awesome. Does it need to be awesome in order to sell? No!   That thing's already made $110,000 just in hundred dollar sign-ups. That's insane!   That single ofasignup.com, ‘not very design-esque, built it in a hotel room before I got on a 2CCX cruise ship’ page…   … that's the power of a bridge page. The power of creating an offer on top of somebody else's. It's crazy.   I also want to redo the network marketing one that Russell just launched. That would be cool. I would love to create my own offer around it.   I think I know what it's going to be. Super sexy… “When you buy through my link, you get all these sick bonuses!”   So the actual marketing network bridge page, that'd be a cool one to go launch.   FREE CF TRIAL?   I'm also thinking about launching freecftrial.com with a cool bonus offer…   How cool would it be if you get a trial of ClickFunnels through me and it came with a freakin' sick offer.   A specific training on how I use Actionetics MD.   There's not a lot of training out there on it.   What if I was the guy that did that, but you got it as a bonus by getting ClickFunnels through me? That's awesome.   OFA STORIES PODCAST   Oh, you know what would be a fun one from an evergreen standpoint that’d be incredibly powerful?   It's funny because some people out there have gone out and they're using the phrase ‘One Funnel Away Challenge’. It's a freakin' trademark of ClickFunnels.   They’re gonna have a huge issue with that.   I have written permission, as their coach, to launch a One Funnel Away Stories Podcast.   I'm gonna interview tons of people who were just one funnel away:   Ordinary people   Famous people   People who were living in the gutter   ... all their stories and what they did to have success with ClickFunnels.   That'd be really, really awesome. To pull the OFA podcast off is gonna take a lot of spin up.   We republish my content machine to 22 places - so we have to set all that up!   MY CONTENT MACHINE LIVE EVENT   Another strategy that I'm thinking about using is to have a small one-day event where I teach you my content machine at OfferMind depth.   I didn't start it that way….   There are two phases to content production:   The crawl phase   The sprint your face off phase   It’d be fun to have content machine hardcore MasterMind that's like 12 hours long where I deep dive... mixed with Q&A's/workshop throughout.   If I were to record that and sell it afterward, but give away a ticket…   I could build an entire campaign around it...   I thought it'd be cool to create some sick, awesome bonuses. Really valuable stuff that I see that everyone needs that no one really makes.   Why don't I just go make that stuff, but then give it away as a bonus?   Like, “Hey, Yeah, that's just like a taste of what OfferMind is. Why don't you come get an OfferMind ticket? Here's a little discount as a thank you.”   ADS?   Ads aren't a campaign. They’re part of a campaign, but they’re NOT a campaign.   As a marketing society, we're losing the term ‘campaign.’   The 7-Day Launch brought in the money for the OfferMind ads -  so we can turn those on now. I just need to do a few meetings with my ads team.   I'm just trying to figure out the order of what to launch?   May was an insane month for me.   I spoke at an event literally every week the entire month of May, and one of was my own event OfferLab.   I wrote about OfferLab a few weeks ago - I'm NOT  just pitching you. I'm telling you how I crafted an event like OfferLab - so it's pretty cool.   ACTS OF MARKETING   I’ve been through market selection and now, this is Acts of Marketing.   I could go create a webinar just for OfferMind - that's an act of marketing.   It would start as a launch campaign, but I could turn it evergreen if I wanted to.   I have friends who sell out their entire events with just webinars… If you’re thinking, “But it's not an info product,Steve?” Yeah, I know. That's why we say you can use webinars to sell ANYTHING.   It's less about the  kind of product, than it is, what kind of campaign you’re trying to create in order to launch your product.   MY NEXT PRODUCT LAUNCH?   So what should I launch next in order to answer the BIG QUESTION:   How do I sell more OfferMInd Tickets?   I think the sickest I could create right now, (which would take some coordination) would be OfferSummit.   My Funnel Team would need to create the pages and all the stuff.   So my thought is to get my team started on that... because that actually needs to happen quite soon…   I want a lot done before I approach big people that I want to speak on it - so they can see it's not a joke.   It'll be a massive list building thing. That's a lot to do, but I think we can do it.   OfferMind's in September, so in order for me to promote, I need to do the summit in July.   My brain works like a Gantt chart sometimes. (If you don’t know what that is, go look up.)   There are a few assets my team needs to finish building the platforms for the OFA podcast just so that they're in flow and motion - which means capitalism swag will probably come before that.   MY FOCUS?   Someone is said to me, "Steve, why don't you just focus?" I am, dang it. What are you talking about’ just focus?’   I’m gonna:   Build an offer   Grow up my list   Pitch a bunch of people on OfferMind   That’s how you skip the freakin' j-curve.   This is where my area of genius is, (I feel weird saying that)... My contribution to the marketing community is Market selection/ Design mixed with Offer Creation.   I don't even know how to create offers without all the stuff that I'm teaching right now.   Unless you're already actively in business and selling, it's very frivolous in my opinion, to waste your time studying Acts of Marketing - you gotta start at market selection.   Little more homework up front, far more security on the launch.   Waaay easier to win.   No one ever talked to me about that, and after a while, I realized that I was stuck on tactics, not strategy.   When I understand some of the strategy pieces behind it...   This is far more malleable than I think people realize.   YOUR COMPANY'S SOUL   There's a book I have… the first half of it was really good. The second half started talking about the business has a soul and respect the soul of the business.   And what is the soul of the company telling you?   I was like, “This is garbage.”    A business is a system that generates a lead and fulfills on it.   That's all a business is. It's NOT fluffy junk. It's something that's designable. It's NOT all art.   I definitely have some of my art and my flair on top of it. I believe some of it's my personality, (which is a little bit forward).   However…   A lot of business is designable, that's the science of it.   Just understand that as you're doing this... So to the person who keeps asking me, “How do you give all this away on your podcast and still have things to sell?”   First of all, this has nothing to do with how things are sold. I used to have that same fear as well.   Second of all, we're just scratching the iceberg, baby. Scratching the very tip of it. There's so much more I do that I don't think people know about.   Anyway, go to offermind.com, and get a ticket. I’d love you to be there.   All right... see you later   Get Rich, Do Good    Oh Yeah!   Hey, wish you could geek out with other real funnel builders... and even ask questions while I build funnels live?   Wish granted!   Watch and learn funnel building as I document my process in my funnel strategy group.   It's FREE.   Just go to thescienceofselling.online and join now. Again, it's thescienceofselling.online.

Today we discuss about a speaker I listened to from my 2CCX event that provided a wealth full of information when it comes to speaking and communication and how important it is for us to speak at a level of a 3rd grader --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

What's going on everyone, this is Steve Larsen and this is Sales Funnel Radio. Today we are going to talk about what to do when your revenue outgrows your business.   I've spent the last four years learning from the most brilliant marketers today. And now I've left my nine-to-five to take the plunge and build my million dollar business.   The real question is how will I do it without VC funding or debt, completely from scratch. This podcast is here to give you the answer.   Join me and follow along as I learn, apply and share marketing strategies to grow my online business, using only today's best internet sales funnels.   My name is Steve Larsen and welcome to Sales Funnel Radio.   What's up guys, hey, I am very excited for this episode. So, when I officially left my job, just like the intro to this podcast says, January first, it's been five months. Five solid months now, five and a half-ish by the time this episode goes out, and five and half.. it's been fascinating to watch what's happened. So follow me here, this is what happened.   Okay, so I left, right, and I had this awesome idea, I vetted it, I knew it'd be successful and what I did is I went and I started launching, launching, launching, launching, launching and what started happening was over on this side was the sales. Sales, sales, sales, sales, revenue, revenue, revenue, revenue. Lots of money started coming in.   I was like "Whoa! This is crazy, "I've never had this much cash coming. "Whoa, my gosh, whoa!" And all this cash started dumping on in. And we did about 100 grand the first month and then it just continued.   Now it's 50 grand a month and that's where it's been for a while because I slowed it down ..   You guys might be like, "Hey, that's kinda funny, why would you slow it down?" I actually slowed it down because here's what happened; January, February, March was like sell, sell, sell, sell, sell, sell, and I'm selling, and we're making cash, and it's coming in, and we're at a 100 grand. You know, 100 grand, right... Boom, boom, boom, boom, boom, we're making... A lot of cash coming in...   What I started realizing was the actual, my actual business wasn't able to handle what was going on. I was like, "Crap, I never ever thought this would ever happen to me." And I say that because when I started building funnels for companies while I was in college and it always happened the same way…   The funnels that we build, they sell things very, very, very well. I don't think people understand how well the funnels work, and that actually creates a business problem NOT a funnel problem.   Here's what I mean:   I was building all these funnels for people in college and there's this guy I was building a funnel for…  I did the research, I ran ASK campaigns, and I figured out exactly what his customers needed. Then I went put those things together, and created funnels. When we launched them, boom! He made a lot of cash real fast.   He made 50 grand really quick. 50 grand in the first month, it something like that. I can't remember exactly, it was a long time ago now. But there was a lot of cash coming in and then it kept going, and going, and going.   It’s funny because Day #1 after launching the funnel, the business owner always comes and they're like, "Oh my gosh, look at all this cash coming in! "That's amazing, these funnels are so cool!"   Then Day #2, they reach back out and they're like, "Wow, this is really awesome. "Holy crap, that's still a lot of sales."   Then Day #3, they're always like, "Turn it off! Turn it off! "You're gonna bankrupt us, turn it off!"   I remember I was kind of laughing when they said that, I thought they were joking. I was like, "Why would I ever turn off this... " Why would I turn off this funnel? Who wants less sales? I've never heard anyone say that in my life ever and at the time, I was making fun of it... I just didn't know any better. I was like, "Aw, that's stupid, why would you ever want less sales?"   However, he’d run into a situation where the revenue was outpacing his business!   Funnels are not businesses, they're not. A funnel is a revenue arm. A funnel is a very effective way to sell stuff. A business, though, that's completely different.   A business is a series of systems - that's really all it is. It's a series of systems that fulfills on the funnel, that's really it. Okay, that's the way I define it anyway, okay?   If you don't have enough systems in place, it means that every person who purchases from you is being fulfilled on differently.   It means that every person who's coming in, right, and has a support question, you're treating it differently every single time.   It means for every single, you know, package that needs to get shipped out there's not a process in place.   It's literally different every time, and what's hard about that is that it makes it very challenging to scale.  Especially if you’re just starting out and you’re kind of a solo guy for a while. If you're a solo, individual person for a while and you're kind of running on your own, that's great. That's a great place to be, but eventually you're gonna get to a place where your revenue starts to outpace your ability to fulfill well, and that's what happened to me.   Funnily enough, right after, I graduated college and started working at ClickFunnels, we did the exact same thing to so many other people:   Day #1, we launch an amazing funnel. They're like, "Oh, my gosh, look at all the sales!"   Day #2,  they're like, "Wow, that is "still a lot of sales, oh my gosh."   Day #3, they're like, "Turn it off, turn it off, turn it off, there's no way... "Oh, my gosh, we're gonna die, you're literally gonna bankrupt us, we're not gonna be able to fulfill on all this stuff"   I remember the second time it happened it was for a funnel we’d built for... I don't know if I should say the name, but anyway…   Russell and I built this sweet e-comm funnel. It was amazing, they had tons of revenue coming in, and they spent the next two or three months simply upgrading, building, solidifying and putting in place systems inside of their company so that it actually could handle the revenue coming in. Isn't that funny?   For some reason I had never, ever considered that for such a long time, and so I ran into the same thing. Part of my first role as ClickFunnels was to build funnels for Russell's personal clients. I built a lot of funnels for ClickFunnels itself, but (especially when I first got there there) I built funnels for his personal clients - building them, putting them together…   I have a marketing degree. In the business marketing degree that I got they do a lot on teaching ‘the business.’ The actual systems and the structure. They do hardly anything on teaching sales, right? Which is so funny.   It makes sense of why everyone goes and gets VC funding... because they build the team and there's no cash to freaking support it. You're like, "That seems backwards."   Anyway, so I started going through this very same thing. I started recognizing it coming up... I launched all my stuff and I was like... It was like, "Money, Money, Money, Money," and I was like, "Holy crap."  I was still the sole operator of my business. I was like, "Huh, this is interesting."   I knew what happened next; pretty soon it becomes so high, the tower gets so tall that eventually there's not enough foundation and it starts to crumble and you start getting refunds and people start saying bad things about you.   And I was like, "Crap, I don't want to hit that," and so I purposefully had my amazing ads person, (I will interview her one day and put her on here because she's incredible), but I had my amazing ads individual go and turn the ads down. We kept the ads tiny because I didn’t have the power to fulfill at the rate I was able to sell at.   Most businesses are the exact opposite. They’ve  got the sweet structure and they don't know how to get new cash in. “Well, I'm a funnel builder, baby. The cash part's not the hard part…” It's this other way around.   So, I guess I've been feeling the need to... You know, it's June now, to account,  to let you guys know what's been happening, and so for the first, like, three months there's been a lot of cash that came in. I was like, "Oh, my gosh, that's nuts. "Crap, I'm like the only guy!" I was pulling my hair out - stressed 24/7.     I remember I was talking to... This wasn't an Inner Circle meeting, but I was talking to a lot of the members. We were hanging out at someone's house and they were asking, “What's going on?” and I was telling them, and someone said, “You know, you're probably gonna have to put the brake on just a little bit to go build this stuff up and then you'll be able to handle more cash coming in.”   I didn’t want that to be the answer. I really didn’t want him to say that. I was like, "sell, "sell, sell, sell, sell," but...   This year, I've been doing a lot of stuff. I'm one of the coaches for Two Comma Club Coaching X, the new 2CCX program, and it's going freaking incredible. I've gotten my own processes down and in place there now. I’m helping them fulfill; helping them do amazing stuff, helping everyone make money and put their funnels together. So, I've been doing that as well as actually my webinar  So, I've been selling, selling, selling, selling.   It's been tons of fun. Now I’ve backed off on the selling a little bit. I’ve put together a lot of systems - a lot of them.  I always thought that it was kind of like a drag, but I know now why.   Because without huge cash coming in why on earth am I building the system, right? That's what my mentality is like. I'm like, "What's the ROI of me building a system when there's not buttloads of cash to match it with?”   So, that's all I would encourage you guys to do.  If you’re selling and you've got cash coming in and you're like, "Hey, this is going really, "really well, it's going incredible,"  but you're having a hard time blowing up, I want to tell you one thing that Russell told me...   Actually, I was sitting next to him, I’d only been working there for a little bit and I was keeping notes. I mean, I was sitting next to the dude, right? Would you not take notes? So I did.   I had a Trello board called "Brunsonisms" and "Russell Lessons" and I would write down things that I heard him say - things that were really profound. I was already fanatic about his content, but like, really profound things, and this is what he said... He was talking to one of his Inner Circle people and he goes, "Scaling from six to seven figures... " I'm gonna botch the quote, but this is the lesson. He said, "Scaling from six to seven figures is NOT a matter of MORE hours in the office.... Scaling from six to seven figures is about leverage."   So if you've got a product, right...  that’s done, like, 300 grand, something like that… What I've noticed is that you probably have a leverage problem.   You need to  put systems in place that let you expand, that lets you fulfill, that lets you, right, go grab another funnel out there, put something out there that brings more cash in, so things like that.   But specifically, right, it's a leverage problem. It's not typically a cash problem.   You guys will all notice and you'll all see, if you haven't already, which I know a lot of you guys are already rockstars and you're selling. You're making a boatload of cash already, right, but for those of you guys who are, like, just starting out, you'll see really quickly, right, it's typically...   When you go and you start, right, you're building, you're building, you're getting the revenue coming in. Awesome, and you should do that. Prove to the market that it's awesome. You’ll find that when you have an amazing product, right... Like, my product right now is so freaking awesome. (I keep adding some amazing... Oh, my gosh. I just added this really cool thing to it.) Another time, another episode, but oh, my gosh. And the success rate is just, like, skyrocketing because of it.   Anyway, when you actually figure out something really awesome, the path to a million bucks is not actually that hard.   I remember I was walking out, I think it was my last day at ClickFunnels, and Russell was like, "So, what's the goal, man?" And I was like, "A million bucks," and he goes, "You're gonna find out real fast that's not that hard," and I was like, "Oh, hahaha."   It's not that hard, let me just tell you right now. It's not that hard, oh, my gosh.  The funnel that I tossed out it was really, really quick, and revenue came in real fast. I was like, "Crap, I need systems to handle it," I don't want to become so systemized that the systems start outpacing the revenue…   I can feel it. I have an organization now. There's eight people on my team now. I have a full-time employee. I'm getting full-time support, full-time assistant. I'm setting up the structure so that I can go back to the funnel and be like, "Blow it up, baby, yeah, go, we're going to three." Does that make sense?   If you watch all these other Two Comma Club winners, they've gone through a very similar pattern. While we often study the funnel, which is great…  we study their marketing, which is great. Remember, though, to actually study their business and the structure of it.   When you're funnel hacking- you're not just hacking funnels, you're also funnel hacking the way they fulfilled on what the funnel was selling.   That's been part of what I've been doing heavily this last little bit. I mean, I've been studying my face off. I’ve got notes and papers all over the place, all over my desk right now. Because now I’ve got the revenue coming in,  I can build the actual systems and the processes to support even more revenue.   My structure as of two months ago couldn’t have handled much more. My structure now, though, it's getting a lot cleaner. I know that soon I'm gonna be able to just, like, scale, scale, scale, scale, scale.   What I've learned and what I've seen a lot of people do, is... If you look at the pattern of a lot of Two Comma Club winners, you'll notice that usually with a team of three to five people they'll run to a three million real quick.     It’s different for every business, every industry, but the actual structure, the business structure allows them to get to that kind of place, usually pretty quickly with not many people on the team.   It doesn't take a huge team to do these things. Brandon and Kaelin Poulin, they just crossed 10 million dollars. They just had their first three million dollar month - crazy!  They've got 40 people on their team. However, it doesn't take these gigantic teams to make a significant amount of cash for your pocket.   So, real quick I'll tell you the roles and then my camera's gonna die…   Okay, so what I'm going for is, right, I am the main marketer, funnel builder, CEO, right. That's the position that I'm in.   I also have an affiliate manager. Right, that's my first full-time employee. Not support, right, not assistant. I want other cash generating people, right. That's all I want, right, where there's still structure. He's going out and he's my affiliate manager.   He's going out and he's creating relationships. We're doing another huge Dream 100 package drop. That's actually where he is right now. That's why he's not sitting there right now. He's at the post office, we're doing another big Dream 100 drop, and we got a lot of people excited to promote. He’s bringing in new blood. New blood as far as relationships goes.   Okay, so it's me as the funnel builder and marketer and attractive character. Right, that's the roles I'm trying to take on.   The next one, though, right, affiliate manager, and that actually was told to me by Russell. He said, "The next employee I would get, 100 percent man, go grab an affiliate manager and then grab an assistant, and then a support person."  Really that's it.   If you're, like, shipping stuff out you might need a fulfillment person too. I'll probably maybe grab two support people so that they're almost around the clock.. That’s all I really need, right, as far as full-time people go.   've got six content people and I do have a bookkeeper, but those are like VA positions, they're not full-time on my books. They're on my books every month, but they're not W-2 employees. They’re 1099s.   As far as full-time W-2 employees that are actually like here with me I’ve got the affiliate manager and I’m  definitely gonna have a full-time assistant, and definitely gonna have full-time support. Because right now we're doing the support piece. He mostly is doing support and affiliate stuff, and that's kind of it. Those are the roles, it's really four roles that I'm going for for the business model that I love and am modeling. It's going great and everything's running how it should.   So, anyways guys, hopefully that was helpful to you? I just wanted to do a little bit of accounting so that you see where you are.   If you're feeling stuck, start  asking: "Is my funnel revenue outpacing my business?" - because they're not the same, right?   Or if you're like, "Hey, I've got this "sweet business and these cool systems "and structures and processes, but not enough revenue." Then go build a funnel. There’s kind of this balance between one and the other. They're gonna have a hard time outpacing each other.   After a while the structure will get too weighty, you're not gonna have the cash to hold the system so the system will need to get leaner.   I don't like to build the business past the revenue. That's called debt and I personally am not a huge fan. I own my stuff. I don't want anyone else to own it. All right, hopefully this was helpful?   Just so you guys know what's going on with my team and how I'm actually building it out and actually putting it together....   My content team, they're freaking rockstars. I'm definitely gonna interview them so you guys all know who they are. Then over here on the W-2 side where I'm actually building out a full-time team, I backwards plan my structure.  I figure out how much money is that person gonna want a month? My hard costs right now are like 25 grand a month for my salary and my team’s salary. So hard costs right now, for the content team, for everything else, 25 grand a month.That's not bad at all. All right, sweet, done-zo.   So I've backed way off, built up the structures, got the systems in place- we're just vetting them right now. That's really all we're doing. Yesterday I talked to my amazing ads person and we're gonna go scale these ads like crazy and get them off the ground.   So, anyways, I just thought it would be kind of cool to show a little of the accounting so that you guys know what I've been doing, because my structure could not handle much more.   So, anyway, awesome stuff. The next road mark I fully expect we'll probably do the... This is me calling my shot, okay. Probably I think we're gonna hit the million by October at the latest.  I think we'll go to maybe 1.4, 1.5 by the end of the year.   That's me looking at where we are combined with the campaigns that we're putting in place, where I've seen them go before, where I've put them before. Anyway, we'll see what happens, but that's where I am right now.   It's kind of a different episode. I never realized that I would be in the role that I am as far as a systems builder, you know what I mean? I'm a funnel builder, but  now by necessity I'm also a systems builder - which has been great.   I'll talk to you guys later, please rate this podcast and review it, that helps me like crazy. I think that my podcast is one of the foremost podcasts on funnels, which is why I'm trying to push it hard and prove to iTunes that it matters.   So, please, please leave a review and share. That means the world to me, and I'll talk to you all in the next episode, bye. Hey, thanks for listening, please remember to rate and subscribe. Want today's best opt-in funnels for free? Get your free opt-in funnel pack by going to SalesFunnelBroker.com/FreeFunnels to kick start your opt-ins today.