Podcasts about OFA

#227: Kate Mendenhall, Executive Director of the Organic Farmers Association, breaks down the strategic grassroots campaign to keep organic standards rooted in soil, transparency, and trust. As corporate influence grows, Kate outlines how OFA is working to ensure the organic label still reflects its original values and that farmer voices are always at the forefront.https://realorganicproject.org/kate-mendenhall-defending-organic-integrity-nationwide-227Kate Mendenhall is the Executive Director of the Organic Farmers Association, whose aim is to "provide a strong and unified national voice for domestic certified organic producers." An Iowa native, Kate has returned to her home state to pursue this work, while also operating a small, diversified farm alongside her family. Kate was formerly the ED of NOFA-NY and as she describes in this interview, has traveled extensively around the globe to learn the craft of organic farming.The Real Organic Podcast is hosted by Dave Chapman and Linley Dixon, engineered by Brandon StCyr, and edited and produced by Jenny Prince.The Real Organic Project is a farmer-led movement working towards certifying 1,000 farms across the United States this year. Our add-on food label distinguishes soil-grown fruits and vegetables from hydroponically-raised produce, and pasture-raised meat, milk, and eggs from products harvested from animals in horrific confinement (CAFOs - confined animal feeding operations).To find a Real Organic farm near you, please visit:https://www.realorganicproject.org/directoryWe believe that the organic standards, with their focus on soil health, biodiversity, and animal welfare were written as they should be, but that the current lack of enforcement of those standards is jeopardizing the ability for small farms who adhere to the law to stay in business. The lack of enforcement is also jeopardizing the overall health of the customers who support the organic movement; customers who are not getting what they pay for at market but still paying a premium price. And the lack of enforcement is jeopardizing the very cycles (water, air, nutrients) that Earth relies upon to provide us all with a place to live, by pushing extractive, chemical agriculture to the forefront.If you like what you hear and are feeling inspired, we would love for you to join our movement by becoming one of our 1,000  Real Friends:https://www.realorganicproject.org/real-organic-friends/To read our weekly newsletter (which might just be the most forwarded newsletter on the internet!) and get firsthand news about what's happening with organic food, farming and policy, please subscribe here:https://www.realorganicproject.org/email/

This Week's Topics:A New Pope has been chosen by the Catholic ChurchThe Supreme Court hears a case about government funding for a Catholic charter school in Oklahomaa new successful argument against transgenderism that Christians need to be aware ofA wild conversation about race on the Piers Morgan Show offers important lessons for Christians todayThis Week's Questions:How to hold Empathy and Biblical Teaching when talking with LGBTQ NeighborsSunday Mornings and Youth Sports==========Think Biblically: Conversations on Faith and Culture is a podcast from Talbot School of Theology at Biola University, which offers degrees both online and on campus in Southern California. Find all episodes of Think Biblically at: https://www.biola.edu/think-biblically. Watch video episodes at: https://bit.ly/think-biblically-video. To submit comments, ask questions, or make suggestions on issues you'd like us to cover or guests you'd like us to have on the podcast, email us at thinkbiblically@biola.edu.

Dave discussed the latest update in the OFA vs FDA compound tirzepatide battle, as well as this weeks news in obesity medicine. Find our substack and all promotional links here: https://linktr.ee/manonthemounjaro

In this episode of The Russell Brunson Show, I'm bringing you inside one of our weekly VIP Q&A calls from the One Funnel Away Challenge… and I got on my soapbox for this Q&A for sure! I definitely had some thoughts to share! Haha! I don't do a lot of these Q&As on the main podcast anymore, but this one was too good not to share. We talked about offer sequencing, webinar funnels, why most people are overwhelmed, and how to actually build momentum without building 47 funnels at once. Someone asked, “Should I build the course first, or sell it first?” Another asked, “Should I share my price on a $2,000 offer or send people to a call?” And a few just said, “I'm stuck and don't know what to focus on next.” That's when I started going off… because these are the exact mistakes that keep people broke. So this episode is for the overwhelmed entrepreneur who's doing everything… Or building the wrong thing… And wondering why the money isn't coming in yet. If that's you, this might be the reset you need. Key Highlights: Why I hate when people build the course before they sell it How to build a webinar that closes - even if you're not good at selling The weekly rhythm that helped me go from idea to 2 Comma Club What to do if you're scared of selling (but still want to make money) The easiest path to your first 2 or 3 high-ticket sales without a call center And why the people who last 10+ years always have a killer front-end offer Plus… If you haven't joined the new version of OFA yet, go to OneFunnelAway.com. It's completely free for ClickFunnels members, and I do calls like this almost every Friday.  Come hang out. ⁠https://sellingonline.com/podcast⁠ ⁠https://clickfunnels.com/podcast⁠ ⁠https://30days.com⁠ Special thanks to our sponsors: NordVPN: EXCLUSIVE NordVPN Deal ⁠https://nordvpn.com/secrets⁠ Try it risk-free now with a 30-day money-back guarantee! Northwest Registered Agent: Go to ⁠northwestregisteredagent.com/russell⁠ to start your business with Northwest Registered Agent. LinkedIn Marketing Solutions: Get a $100 credit on your next campaign at ⁠LinkedIn.com/CLICKS⁠ Rocket Money: Cancel unwanted subscriptions and reach your financial goals faster at ⁠RocketMoney.com/RUSSELL⁠ Indeed: Get a $75 sponsored job credit to boost your job's visibility at ⁠Indeed.com/clicks Learn more about your ad choices. Visit megaphone.fm/adchoices

Ihr Lieben, diesmal wird's richtig spannend! Wenn man sich mit wahren Verbrechen beschäftigt, mit den dunkelsten Seiten des menschlichen Daseins, dann trifft man früher oder später auf jemanden, der genau dort hingeschaut hat – beruflich. Jemanden, der nicht nur wusste, wie Täter denken, sondern auch, wie man sie überführt. Mein heutiger Gast hat sein ganzes Berufsleben genau diesem Thema gewidmet: Carsten Schütte ist Kriminalhauptkommissar a. D., war über 43 Jahre lang im Polizeidienst, davon über zwei Jahrzehnte im Bereich Tötungs- und Sexualdelikte. Und er war nicht einfach nur Ermittler – er war Leiter der Operativen Fallanalyse (OFA) im LKA Niedersachsen. Das ist der echte Job hinter dem, was viele aus Serien wie CSI oder Criminal Minds kennen – nur ohne Drehbuch, mit echten Opfern und echten Tätern. Seit 2002 war er Teil der OFA, hat beim BKA eine fundierte Ausbildung zum Fallanalytiker durchlaufen – und zwischen 2016 und 2022 dann das Team in Niedersachsen geleitet. Sein Wissen kommt nicht aus dem Lehrbuch – es stammt direkt vom Tatort, aus Vernehmungsräumen und von unzähligen Akten, die er ausgewertet hat. Doch Carsten hat nach dem Dienst nicht einfach abgeschaltet. Im Gegenteil – er schreibt. Und wie! Seine Thriller-Reihe rund um Profiler Thorsten Büthe ist eine faszinierende Mischung aus Fiktion und Realität – mit ganz viel Insiderwissen, aber genauso spannend wie ein guter Tatort. Und: Er ist AIDA-Kreuzfahrtkrimi-Autor! Mit seinem Team bringt er Spannung aufs Schiff – mit Lesungen, Hintergrundwissen zu Tatorten entlang der Route und einem tiefen Einblick in die Welt der Verbrechensaufklärung. Von „Im Fokus“ über „Der Pelikan“, „Opferbucht“, „Orientblut“ bis hin zum aktuellen Titel „Eiskalt – Wenn Kinder morden“ – seine Bücher sind echte Spannungsgaranten, die nicht nur fesseln, sondern auch Bewusstsein schaffen. Denn Carsten will eines ganz klarstellen: Ein Profiler ist kein TV-Held mit Sonnenbrille und Sprüchen – ein Fallanalytiker ist ein Ermittler, der in den Kopf eines Täters eindringt, um herauszufinden, wie dieser tickt, und um am Ende den Fall aufzuklären – für Gerechtigkeit und für die Opfer. Und genau darüber sprechen wir in diesem Podcast. Über echte Fälle, über den Kriminalermittler a. D., über seine Art zu schreiben, über Kreuzfahrtschiffe – und über Kinder, die töten. Also – macht's euch bequem und taucht mit mir ein in eine Welt, die nichts für schwache Nerven ist: die Welt von Carsten Schütte.

#024 What happens behind the scenes when champion Labradors are bred? Dr. Lee Payne, one of the most sought-after reproductive veterinarians in the Labrador world, pulls back the curtain on the science, skill, and precision required to maintain top-quality working dog genetics.From his unexpected journey into veterinary medicine to becoming the go-to expert for breeders across the Southeast, Dr. Payne shares invaluable insights on health testing that every prospective Lab owner should understand. He breaks down the differences between testing methodologies like OFA, PennHIP, and BVA, explaining why technique matters just as much as the results themselves.The conversation dives deep into the reproductive science that serious breeders need to master. Dr. Payne explains progesterone testing with remarkable clarity, walking through the hormonal cycles that determine optimal breeding windows for different methods. His practical approach to timing—whether for natural breeding, chilled semen, or frozen semen—reveals why successful reproduction is truly a numbers game.Working dog handlers will find practical guidance on managing pregnant females, maintaining healthy stud dogs, and preventing potentially deadly heat stroke. Dr. Payne shares his wealth of experience on breed-specific tendencies, noting that British Labs typically show more elbow issues while American lines struggle more with ACL tears—knowledge that can save owners thousands in veterinary bills.Whether you're a professional breeder, a competitive handler, or simply a dedicated Lab enthusiast, this episode provides rare access to specialized knowledge that typically requires years in the field to acquire. Ready to understand what makes breeding programs successful and how to maintain the health of your working retriever? This conversation is an essential addition to your education.

Hasta el año 1975, cuando una mujer se casaba en España, cualquier decisión importante como trabajar, viajar, abrir una cuenta bancaria, gestionar su patrimonio o heredar, requerían del permiso de su marido. Es lo que se llamaba Licencia marital, que a través de un conjunto de artículos en las leyes de la época, mutiló derechos básicos de las mujeres casadas, consideradas por el sistema como menores de edad y obligadas a depender de la voluntad de su cónyuge. Cuando se cumplen 50 años del final de esta estructura legal, sostén de una sociedad patriarcal, nos detenemos en comprender mejor cómo funcionaba ese sistema que en ocasiones se menciona en alguna historia familiar. Lo hacemos con los testimonios de Encarna, Ofa, Isabel y Elisa, mujeres que vivieron esa época; y con Altamira Gonzalo, abogada, referente por su trayectoria con enfoque de género. *** Envíanos una nota de voz por Whatsapp contándonos alguna historia que conozcas o algún sonido que tengas cerca y que te llame la atención. Lo importante es que sea algo que tenga que ver contigo. Guárdanos en la agenda como “Un tema Al día”. El número es el 699 518 743See omnystudio.com/listener for privacy information.

There was a high point this week for employees riding the rollercoaster that is currently the FDA, as 300 recently fired employees are reportedly being asked to return. This could serve to boost spirits at the agency, which is reeling from unpredictable and seemingly ‘indiscriminate' layoffs—and low morale as a result.   Trump made additional waves over the weekend, threatening to enact tariffs on the largest pharmaceutical companies—unless they relocate their manufacturing operations to the U.S. And the early impacts of the new administration continue to be felt, as the CDC's vaccine advisory board postponed its first meeting of 2025—just a week after RFK Jr.'s confirmation as HHS secretary.   In weight loss news, the Outsourcing Facilities Association (OFA), which represents compounders, is suing the FDA after the agency declared an end to the shortage of semaglutide, marketed by Novo Nordisk as Ozempic and Wegovy. This followed a similar OFA lawsuit last fall, filed after the FDA removed Eli Lilly's tirzepatide— Zepbound and Mounjaro—from its shortage list. In a possible attempt to protect Zepbound from compounder competition, Lilly announced Tuesday that it will expand single dose vials options of the blockbuster weight loss drug at a reduced price. This all comes as a new study compares physician wishlists with investment in the obesity space—and reveals key indicators for drug developers.  And it's been a good news/bad news kind of week in gene therapy, as Pfizer discontinued hemophilia B drug Beqvez worldwide, Regeneron reported more positive data from its gene therapy for genetic deafness and, facing a cash crunch, bluebird bio elected to go private in an acquisition by global investment firms Carlyle and SK Capital Partners.   Finally, let us leave you with a ghost story—the story of so-called “ghost assets” that have found a new home, and a new purpose.  

Lilly releases higher dose Zepbound vials, reduces price for patients paying out of pocket. Meanwhile, the tirzepatide lawsuit heats up, with a potential ruing on preliminary injunction. The OFA strikes up a new battle with the FDA, suing them now over the end of the semaglutide shortage. Decoding GLP-1: A Guide for Friends and Family of Those On The Pen By Dave Knapp

Dr. Fran Smith, DVM, President of the OFA, teaches our community how canine health testing can benefit your breeding program. She also shares insights into the history of OFA, its mission, and process for selecting health tests.Watch the video version of this presentation here.

Hala Abdallah is a Saudi Arabian content creator, entrepreneur, and global influencer. A graduate of OTIS College of Art and Design in Los Angeles. And jewelry design from IGI she combines her passion for art, design, and fashion through her brand, OFA. Known for her striking style and collaborations with luxury brands, Hala is redefining influencer culture in the Middle East. An adventurous spirit, she's a horse rider, she's a scuba diver, and world traveler who draws inspiration from her own life.  On this episode, Mo and Hala explore wide range of topics, the power of action over perfection, emphasizing how taking risks and embracing failure drives personal and professional growth. They discuss starting small, iterating, and overcoming the fear of failure, highlighting strategies for cultivating action, balancing preparation with bold decisions, and building confidence to take the first step. 00:00 Intros02:45 Background & Early Life07:30 Finding Passion Through Curiosity12:15 Breaking Barriers18:40 The Role of Fear in Personal Growth23:10 Interpretation & Influence30:05 Transformative Moments in Adulthood35:50 Cultural Narratives40:20 Building Bridges Through Storytelling45:15 Challenges Faced as a Creative50:00 Overcoming Doubt & Embracing Purpose55:40 Listening to Your Inner Voices1:01:20 Spirituality & the Power of Prayer1:05:35 Connection & Community1:10:10 Hala's Favorite Creative Mediums1:15:50 Navigating Life's Transitions1:20:30 The Role of Mentors1:25:45 Childhood Dreams1:30:15 Moments of Self-Discovery1:35:00 Overcoming Loss1:40:15 Childhood Dreams & Telepathic Connections1:47:20 Self-Reflection1:54:30 Designing a Life of Gratitude

Happy New Year! Join us as we discuss the second MHA movie Heroes Rising, including our bakudeku dissertation, hot villains, and OFA trutherism. Want more? Visit our website, myheroanalysis.com. Thanks for listening! ⁠⁠⁠Donate to⁠⁠⁠ ⁠⁠⁠Hurricane Relief⁠⁠⁠ ⁠⁠⁠Donate to Palestine⁠⁠⁠ ⁠⁠⁠Donate to Sudan

It's In the News.. a look at the top headlines and stories in the diabetes community. This week's top stories: Hurricane aid for people with diabetes, Medtronic safety warning, stem cell updates for type 1, new study about teens and young adults with type 1, and Ryan Reed returns to racing. Find out more about Moms' Night Out  Please visit our Sponsors & Partners - they help make the show possible! Learn more about Gvoke Glucagon Gvoke HypoPen® (glucagon injection): Glucagon Injection For Very Low Blood Sugar (gvokeglucagon.com) Omnipod - Simplify Life Learn about Dexcom  Edgepark Medical Supplies Check out VIVI Cap to protect your insulin from extreme temperatures Learn more about AG1 from Athletic Greens  Drive research that matters through the T1D Exchange The best way to keep up with Stacey and the show is by signing up for our weekly newsletter: Sign up for our newsletter here Here's where to find us: Facebook (Group) Facebook (Page) Instagram Twitter Check out Stacey's books! Learn more about everything at our home page www.diabetes-connections.com  Reach out with questions or comments: info@diabetes-connections.com Episode transcription with links: Hello and welcome to Diabetes Connections In the News! I'm Stacey Simms and every other Friday I bring you a short episode with the top diabetes stories and headlines happening now. XX Hurricane Insulin efforts XX Medtronic has notified customers that battery issues with its Minimed 600 and 700 series insulin pumps could cause the devices to stop delivering insulin significantly sooner than expected. A “low battery pump” alert, intended to signal up to 10 hours of remaining battery life, may be displayed on the device even if much less time is left. Medtronic told customers they could contact the company to determine the need for a replacement pump. Medtronic said it received 170 reports of hyperglycemia and 11 reports of diabetic ketoacidosis in the U.S., from January 2023 to September 2024, potentially related to the issue. Pump models including the Minimed 630G, 670G, 770G and 780G systems are affected by the notice. https://www.medtechdive.com/news/Medtronic-Minimed-insulin-pumps-recall-battery-life/729019/ XX A woman has undergone a stem-cell therapy made from her own cells, to treat her type 1 diabetes. Researchers in China discovered the woman did not need to use insulin 75 days after the procedure, and that the stem-cell derived islet cells she was injected with had been engrafted inside her abdomen. the case is the first of its kind, and two more people have been enrolled in the clinical trial in China since, researchers involved in the study told Medical News Today. Other stem-cell based therapies for type 1 and type 2 diabetes are also currently in development and in trials. For this case study, researchers based in Tianjin First Central Hospital, Nankai University, Tianjin, China took fat cells from a 25 year-old woman with type 1 diabetes, and chemically induced them to behave as pluripotent stem cells, a type of cell that can develop into other types of cell. They then used these to create islet cells, which typically exist in the pancreas and create insulin, a hormone that regulates levels of glucose (sugar) in the bloodstream. The patient in this case study had previously had two liver transplants and a failed pancreas transplant due to complications that had arisen due to her diabetes. The induced islet cells made from the patient's own cells were then injected between the skin and abdominal muscles. Researchers discovered that these successfully engrafted in the patient, including growing their own vasculature. Before the procedure she produced enough insulin to reach her target glycemic range 43.18% of the time, and 4 months later this increased to 96.2% of the time. She was also shown to have lower glycated hemoglobin, which indicated long-term systemic glucose levels at a non-diabetic level.   https://www.medicalnewstoday.com/articles/stem-cell-therapy-reverses-type-1-diabetes-in-groundbreaking-case-study XX The state of Texas is accusing major pharmacy benefit managers and drug companies of colluding to raise the cost of insulin.   Texas alleged drug manufacturers Eli Lilly, Novo Nordisk and Sanofi raise the price of insulin and then pay an undisclosed amount back to PBMs Optum Rx, Express Scripts and CVS Caremark through a quid pro quo agreement. PBMs then give preferred status on its standard formularies to drugs with the highest list prices, the state said. Insulin costs $2 to produce and could be purchased for $20 in the 1990s but now costs up to $700, the Office of the Attorney General of Texas wrote in a news release. The filing goes so far as to describe a LinkedIn group these executives would use to discuss insulin pricing tactics. The Federal Trade Commission (FTC) recently sued Optum Rx, Express Scripts and Caremark for rising insulin prices and anticompetitive practices. The PBMs reject the FTC's findings. Drug manufacturers were not included in the lawsuit. Texas' lawsuit also noted the consolidation in the PBM market, arguing it gives PBMs a “disproportionate amount of market power.” Nearly 40 PBM entities have now been consumed by UnitedHealth Group, Cigna and CVS Caremark. https://www.fiercehealthcare.com/payers/texas-sues-pbms-manufacturers-over-insulin-conspiracy XX Canadian teens and young adults living with diabetes face double the risk of hospitalizations and emergency room visits compared with younger children with the condition, say doctors suggesting changes to how care is organized for affected families. In the October issue of the journal The Lancet Diabetes and Endocrinology, Dr. Meranda Nakhla, a pediatric endocrinologist at the Montreal Children's Hospital, and her team used Quebec health administrative data to estimate the risk of gaps in regular diabetes care for complications in children under 10, and adults up to age 23.   "With adolescents and young adults, [the complication]  tends to be more related to an insulin omission and maybe just feeling burnt out from having diabetes and just not wanting to deal with it," Nakhla said. "They may stop taking insulin and a day later end up in the emergency room with diabetic ketoacidosis." Part of the challenge, Nakhla said, is for parents to take a step back from managing all aspects of their child's diabetes to a more supportive role that allows the child to have more autonomy. What's new about the Quebec findings is they highlight how gaps in diabetes care visits start at a younger age than previously looked at, said Dr. Rayzel Shulman, a pediatric endocrinologist at Toronto's Hospital for Sick Children. Since the brains of adolescents and young adults aren't fully developed, planning ahead, thinking about the consequences of their actions and controlling impulses differs from their parents. As part of an ongoing study, Shulman's team uses text messages to send adolescents and young adults appointment reminders as well as monthly diabetes messages. They recently added an artificial intelligence chat bot programmed with answers from trusted sources. https://www.cbc.ca/news/health/diabetes-pediatric-1.7345526 XX A trade organization representing compounding pharmacies that make unbranded versions of the weight loss drugs Mounjaro and Zepbound has filed a lawsuit against the Food and Drug Administration (FDA) for declaring an end to the shortage, effectively halting the sale of “copycat” versions of these drugs.   On Oct. 2, the FDA announced that the nearly two-year-long shortage of tirzepatide, the active ingredient in Mounjaro and Zepbound, had ended. This was after the agency said it had confirmed the manufacturer, Eli Lily, had a manufacturing capacity that “can meet the present and projected national demand.”     With the shortage over, the ability of compounding pharmacies to sell unbranded, replicated versions of these drugs came to a near halt. There are two types of compounding pharmacies: 503A and 503B. The Outsourcing Facilities Association (OFA) represents 503B compounding pharmacies, which can create prescription-specific compounded drugs as well as bulk orders.   The OFA and the compounding pharmacy North American Custom Laboratories filed their lawsuit against the FDA on Monday, alleging the agency was “abruptly depriving patients of much needed treatment and artificially raising drug prices.”   “Ignoring evidence that the shortage persists, FDA removed Tirzepatide from the shortage list without notice, without soliciting input from affected parties and the public, and without meaningful rationale,” said their complaint.   The evidence that the plaintiffs cited for the shortage persisting was that the FDA noted in its announcement that “patients and prescribers may still see intermittent localized supply disruptions as the products move through the supply chain from the manufacturer and distributors to local pharmacies.”   Eli Lilly made a similar statement after the shortage was declared over, saying, “Patients' experiences looking for a particular dose of medicine in their local pharmacies may vary. The supply chain is complex, especially for refrigerated medicines, and there may be many reasons why a particular pharmacy does not have a particular dose of the medicine in stock. ” https://thehill.com/policy/healthcare/4922234-trade-group-sues-fda-over-ending-mounjaro-zepbound-shortage/ XX New project in Europe to provide data to enable more people with diabetes who use insulin to work as commercial pilots and air traffic controllers. The European Union Aviation Safety Agency project focuses mainly on pilots and air traffic controllers, but the data being collected will apply to cabin crew and passengers with diabetes as well   currently only three countries in Europe — the United Kingdom, Ireland, and Austria — allow them to obtain a license that enables them to fly commercially, under a strict protocol that was first launched by the UK Civil Aviation Authority in 2012. The Irish Aviation Authority joined in 2015, and Austro Control followed in 2016.     https://www.medscape.com/viewarticle/eu-program-aims-ensure-safety-pilots-who-use-insulin-2024a1000ia6 XX Edgepark commercial XX The two-time Xfinity Series winner was competing at Talladega in McAnally-Hilgeman Racing's No. 91 truck for his first start of the season. The last time Reed drove in a NASCAR event came last fall at Las Vegas Motor Speedway in the Xfinity Series, and his most recent Truck start came in the spring of 2021 at Darlington Raceway.   “I couldn't stop making mistakes early on,” Reed said. “The truck was so fast. I think more than anything I'm really proud of myself for being able to get out there and make aggressive pushes and be able to kind of rise to the occasion.”   See also Grant Enfinger Wins Talladega, Advances to Championship 4 Despite the speed, Reed's truck burst into flames shortly after crossing the finish line. Reed said he stared at the door of teammate Christian Eckes while he crossed the line in the middle of a multi-truck pileup.     “Gosh, we could go anywhere we wanted today,” Reed told Frontstretch. “I made a lot of mistakes, but we put ourselves in position at the end. I hate that Bill [McAnally] has torn up race trucks.”   Friday marked Reed's sixth start in the past six years in Truck and Xfinity equipment, something Reed said might have added some doubt.   “When you're sitting on the couch every weekend, you think you can do it,” he reflected. “I remember I used to race every single weekend, I know how to get around these plate tracks, but you don't know, right?   “It's really gratifying to come off the couch and remind myself, like ‘hey I can still do this,' at least at superspeedways. I think I can do it at other tracks too.”     The day ended in a combination of a career-best Truck Series finish and a ball of fire for Ryan Reed in his return to NASCAR Craftsman Truck Series competition on Friday (Oct. 4).   https://frontstretch.com/2024/10/04/ryan-reed-scores-career-best-finish-in-truck-series-return/ XX Join us again soon!

In this week's episode of Afrobeats Weekly, Tunde and his co-host, Showontstop review Oxlade's OFA album and Nasboi's EP I.N.I.T'. They also touch on news making the rounds in Afrobeats this week, and all the major songs that dropped this week.OUTLINE00:00 - Introduction02:30 - Catch up06:20 - Albums we missed 10:45 - Oxlade's OFA18:00 - Nasboi's INIT22:40 - Odunsi Nigerian Boyfriend EP   32:30 - The Charts34:07 - Sign out

► If you enjoyed the episode, please leave us a good review!► More from PIF: https://linktr.ee/practicalislamicfinanceThe Market's SecretIn this episode, we will cover:A market secret that many people don't take advantage ofA new portfolio is to be added to the PIF portfolios, including the rationale behind itExplanation of the small firm effect and its implications on investmentDiscussion on the performance differences between small-cap and large-cap stocks, including historical dataBenefits of investing in small-cap and microcap stocks, such as high growth potential, diversification, potential for acquisition, and access to undervalued stocksRisks associated with small-cap and microcap stocks, including lack of liquidity, higher volatility, greater risk of bankruptcy, more lax reporting requirements, and concentration riskCurrent market conditions and why now might be a good time to research small and microcap stocksThe rationale for creating a PIF small-cap portfolio, focusing on under-analyst coverage, high management ownership, and potential for significant returnsQ&A sessionCONTACT USsalam@practicalislamicfinance.comABOUT OUR PODCASTOur podcast is about helping people ethically build wealth. We cover a broad range of topics including stock and crypto investing, product reviews, and general financial well-being.DISCLAIMERAnything you hear in this video is an opinion. It is not personalized financial advice. Make sure you do your due diligence before making any investment decisions. 

Send Us Fan Mail!This summer we are doing a series called Mindset Camp. It will be made up of mostly simple, thought-provoking episodes to give you something short + sweet to take action on right away!Today is Episode 5 of that series.Do you catch yourself saying yes…when you'd really rather say no?Does saying no make you feel icky or selfish? If this feels familiar, this episode is for you.In this short episode, part of our summer series, Mindset Camp, you'll learn how to say no politely, with love, and in a way that respects your boundaries and is respectful to everyone.In this bite-sized episode, you'll discover:A new mindset view about the word NOThe biggest benefit to honoring the word NO that you may not have thought ofA journaling prompt that will help you discover the areas in your life where saying NO is can be used to honor BOTH partiesLearning to say no politely, with loving energy, is an essential life skill that helps you stay aligned with your commitments and values.Give this episode a listen and end the resentment of saying yes when you really want to say no. Gain the freedom and lose the guilt as you learn to say no politely, with love.Enjoy!Learn more about Carla:  https:/www.carlareeves.com/Connect on LI: https://www.linkedin.com/in/reevescarla/Connect on Pinterest: https://www.pinterest.com/carlasreevesaz/Explore Coaching with Carla:  https://bookme.name/carlareeves/lite/explore-coachingIf you enjoyed this episode, be sure to share it with a friend. A free way to support our show is by leaving a five-star rating and review on your favorite podcast player. It's a chance to tell us what you love about the show and it helps others discover it, too. Thank you for listening!

In this special episode of the "I Am Dad Podcast," we have the privilege of sitting down with the remarkable Avis Denise Files, a trailblazer in the field of responsible fatherhood and family strengthening. Join us as we delve into the inspiring journey of this dedicated Program Director, Facilitator, and Entrepreneur, whose unwavering commitment to empowering fathers and building healthy families has earned her widespread recognition and admiration. Through candid conversation and heartfelt anecdotes, Avis shares insights gleaned from her extensive experience working in areas such as domestic violence, homelessness, and drug addiction services. From her early days as a Program Coordinator for OFA grant-funded healthy marriage programs to her current role as Director of Family Supportive Services, Avis's passion for creating positive change shines through in every word. Discover the pivotal moments that shaped Avis's career, including her historic recognition as the first woman to receive The Vicky Turetsky Women In Responsible Leadership Award. Hear firsthand how she navigates the complexities of blending professional and personal life alongside her husband, Michael Allen Files, as they work together to empower families through their programs at Pathway Inc. Throughout the interview, Avis offers valuable insights into the transformative power of fatherhood, the importance of community support, and the role of faith in guiding her work. From her motto, "Change A Father, Change a Family, Create a Future," to her dedication to fostering meaningful dialogue and action, Avis exemplifies the spirit of compassionate leadership and unwavering determination. Join us as we embark on a journey of inspiration, wisdom, and hope with Avis Denise Files, and discover what it truly means to say, "I am Dad."

BernerGarde Leads the Way in Open Sharing of Health Information Host Laura Reeves is joined by Lori Jodar, president of the BernerGarde Foundation, to discuss this legendary program. BernerGarde has been collecting health and pedigree data on the Bernese Mountain Dog for nearly 30 years. The founder of this concept began in the 1960s gathering information on 3x5 cards. The non-profit foundation was created in the 1980s and now includes 215,000 dogs' information. “The mission of BernerGarde has always been genetic, genetic, genetic,” Jodar said. “And because of that, we've been able to stay on course. The Parent Club, the Bernese Mountain Dog Club of America, and the BernerGarde Foundation have remained very good partners throughout the years. So that's a good thing. “The most expensive thing that we have done to date is to start a repository. We started a DNA and tissue repository. “We knew we wanted to study this malignant histiocytosis. So in 2006, we partnered with Michigan State University, Dr. Vilma, we call her Dr. Vilma. And she's a brilliant researcher, as well as being a professor at Michigan State University Veterinary School, and she has managed a repository for us. We have 4,000 unique dogs in the repository, and I don't know how many tumors we have, but not that many, but like 1,000, we use for research. “It's very expensive, very, very expensive, but what has morphed out of that is there's a group in France that has been studying histiocytic sarcoma for a long time, and they are finding some answers. So, we have shared DNA with them, tumor submissions with them. We're about to send several hundred DNA samples to them for their continuing research. “The database that we have is so vibrant and vital to the community. I don't think I can overstate it. It's become part of everybody's life. And if they complain about anything, they... they being the community of breeders, they complain about anything, it's that there's never enough information. “Through this database, there's health records. We divide the health records into what we call anecdotal and diagnosed. So, to be diagnosed, you have to have veterinary support, a pathology report or veterinary report to actually have a diagnosed condition. And then we do all the health certs, you know, we get a quarterly thing from OFA on hips and elbows and whatever they're doing. “We also have, you know, about 50% of the dogs in the database now are not US, they're from Europe and Australia and Canada. So, we needed to learn how to interpret all of those records like through the FCI in Europe. And oh it's a lot. So, we have database operators all over the world now. We have about 30 of them and they're kind of the in-between, between the people that want to submit information. “We are so focused on accuracy that I think that has given us legitimacy, actually, that focus. “If you got a bitch and you are looking for a stud, you can go to our database. We have a stud-finder and you can put in parameters. What the age is, do they need their hips, do they need their elbows, do they need DM, do they need whatever it is that you feel you need for your breeding. And then, we'll just... spit out a list of stud dogs. “You can also do trial pedigrees. We also do COIs, Coefficient of Inbreeding, for every dog. You can put five pictures of your dog in there.”

A 35-year-old woman presents for a well-woman exam. She is without complaint, with BMI=22, and reports that she runs about 28 miles per week, 4-5 miles with each run, and has excellent exercise tolerance. She states, “I am in great health.”  On physical examination, the NP notes a faint mid-systolic click followed by a grade 2/6  mid- to late-systolic murmur, best heard at the apex. No other abnormalities are noted.  These findings are most suggestive ofA. aortic stenosisB. mitral stenosisC. mitral regurgitationD. mitral valve prolapse---YouTube: https://www.youtube.com/watch?v=etnHh0ST5XY&list=PLf0PFEPBXfq592b5zCthlxSNIEM-H-EtD&index=46Visit fhea.com to learn more!

Join us in this episode of the Brand Gravity Show as we sit down with Caleb Gardner, a seasoned change leader and innovation strategist who has made an indelible mark across government, politics, and the corporate landscape. Caleb's career is defined by a relentless commitment to driving positive change.Formerly the lead digital strategist for OFA, Barack Obama's political advocacy group, Caleb orchestrated one of the world's largest digital programs. However, his expertise extends far beyond politics. As the co-founder of 18 Coffees, a strategy consulting firm, he helps mission-driven businesses shape the future.Caleb is a prolific writer and a sought-after expert for major media outlets. He shares his insights on global stages and at corporate events for renowned brands. In this conversation, we explore his latest book, "No Point B," and cover topics ranging from innovation strategy to navigating change in a hyper-connected world.We talk about:[02:16] What is an innovation strategist?[03:15] Caleb's nonlinear path to entrepreneurship[05:06] Impactful results[08:18] Adapting to accelerating change[10:38] Exploring systems theory and cultivating a growth mindset[13:41] Unveiling the 70/20/10 budgeting approach[17:55] Effective internal communication[19:27] Fostering consistency in an organization[22:05] Entrepreneurial insights on addressing controversy and politics[26:39] Living your values[28:35] Aspirations for 'No Point B'[31:13] Caleb's application of principles [34:29] Moving the market[36:01] Where to find Caleb[37:02] Actionable advice for listenersConnect with Caleb here:https://www.calebgardner.comMentions:No Point B: https://calebgardner.com/booksConnect with Kaye here:Brand Personality Quiz: https://www.kayeputnam.com/brandality-quiz/https://www.youtube.com/user/marketingkayehttps://www.facebook.com/marketingkaye/https://www.kayeputnam.com/https://www.kayeputnam.com/brand-clarity-collective/

England's Coast to Coast Walking Holiday Spend your holiday walking the UK's epic Coast to Coast path from Saint Bees to Robin Hoods Bay!  You can walk one or both sections of this 180 mile/300 km trail (the mid-point is Kirby Stephen).   Take a self-guided tour where your luggage is moved daily and all logistics are arranged for you with my affiliate One Foot Abroad - ATA listeners save 5% on any OFA tour with the One Foot Abroad Promo Code ATA5! Taking a walking holiday is a fun and affordable way to explore Europe and to have a more authentic vacation, as you will be mixing with the locals more than you would on a typical holiday. Kit and her friend David walked the first section of the Coast to Coast path in a week.  Learn about the trail and what to expect on today's show. COMPLETE SHOW NOTES  See important links for planning your adventure, photos, and more cool info about the Coast to Coast trail in England. Get FREE Travel Planners for ATA adventures (and each month you will get an email from Kit with links to all future Travel Planners (no spam promise!).  Get the monthly newsletter here. CONTACT KIT Resources  Promo Codes and Recommended Tour Companies Travel Insurance:  Quickly and easily compare rates and policies from different companies Buy Me a Beer Want to support the program?  You can always buy me a coffee or beer - thanks! Amazon Kit's Picks   Please use my Amazon link to access your Amazon account.  Even if you don't purchase any of my recommendations, I get credit for anything you DO purchase - at no additional cost to you, you'll be helping to support the show and keeping it AD FREE:)  Kit mentions using Injinji toe socks as liners.  Check them out HERE. SUBSCRIBE to the Adventure Travel Show (the “How to's of adventure travel) SUBSCRIBE to Active Travel Adventures (fantastic adventure destinations) Join the Active Travel Adventures Facebook Group Follow ATA on Twitter Follow ATA on Instagram Follow ATA on Pinterest  

Welcome to our ONE YEAR anniversary episode. It's been a year you guys. And what a year it's been. Thank you all for the memories, the laughs, the perspectives, the support - we wouldn't be here without you. Jump right in to celebrate with us:Simon has re-watched Heat and we'll all obsessing over Michael MannBen just saw Nobody and he absolutely...(well, listen to the ep)Sophie gives her take on the latest Ben Afflect/Matt Damon flair - Air1-year anniversary throwback special: best of moments, what you want to hear from us, what you'd like to hear more ofA delightful conversation on the iconic ending of The Shawshank Redemption (is there a more fitting film for our 1-year anniversary than the highest rated film on IMDB?)P.s. Are we finally doing The Prestige?Want to take your support to the next level? Share this episode with someone you know who'd enjoy itSubscribe to our podcast (if you haven't already)Rate it and/or leave a review depending on where you're listening (this really really really helps us going)Shoot your thoughts or suggestions over a voice note:Head to https://thatfinalscene.com/voicemessage & record your voice note on the websiteOr text us your voice note to (+44)7514969453 on WhatsAppSign up to our newsletter to get updates first: https://www.thatfinalscene.com/newsletter/Follow THAT FINAL SCENE on social:Instagram: https://www.instagram.com/thatfinalsceneTikTok: https://tiktok.com/@thatfinalsceneYouTube: https://www.youtube.com/channel/UCxZeo-b950d9sxXF_0x5-Wg/featured Hosted on Acast. See acast.com/privacy for more information.

A version of this essay was published by firstpost.com at https://www.firstpost.com/opinion/shadow-warrior-what-ails-united-states-poor-leadership-or-malign-forces-12211192.htmlThere has been a whole series of alarming news stories from the US in the recent past. Each of them individually may have good reasons, but put together, they paint a disappointing picture. As someone who has long rooted for America, I am concerned about systemic problems..Here the stories are, in random order:* The appearance of Chinese balloons and other Unidentified Flying Objects in the sky* The publication of the accusation that the US blew up the NordStream 2 pipeline* The spectacle of former Twitter executives being grilled for unlawful censorship* The train crash that spewed a million liters of poisonous liquids into the air and ground* The mass shooting at Michigan State, one of manyBalloongate#Balloongate was intriguing when it was disclosed that a Chinese balloon with an attached payload had meandered its way across the entire United States before it was shot down on February 4th by an F-22, which incidentally is the most impressive fighter jet in the US air force. If I am not mistaken, people on the ground could actually see the balloon with the naked eye. Like many others, I wonder why the thing was allowed to be airborne for a week over the US mainland. But it started taking on more sinister overtones when it turned out that three more such objects were shot down, that there had been some incursions during the tenure of former President Trump as well, and that this was apparently a regular occurrence. Surely nations spy on each other all the time, but the victims of spying generally know how to deal with it.I was reminded of the U2 episode long ago, with American Francis Gary Powers being shot down over the Soviet Union in 1960 in his high-flying plane. This touch-and-go international incident flared up into one more Cold War spat. But the point is that nations can and do protect themselves from spies up in the sky. Then why didn't the most vaunted military force in history shoot these balloon intruders down upon first encountering them? What were the spy satellites doing with their killer lasers? What was the advice given by military intelligence to President Joe Biden? Why didn't Biden bestir himself? Why didn't they puncture the balloon over land so that its payload could be captured and inspected? Or did they not want the payload to be captured? Online skeptics had a field day. For example, In the end, the whole episode became rather comical, and the US air force, military intelligence and the brand-new Space Command looked incompetent, a bit Keystone-Cop-ish. Is that why they then proceeded, in a show of strength, to shoot down several more ‘UFO's? Many questions remain unanswered. The latest reports suggest the last few were for mere show. Nordstream 2The detailed story alleging the US destruction of Nordstream 2 (written by Seymour Hersh) is worrying and potentially very consequential. Hersh was in the past celebrated as a journalist, winning a Pulitzer Prize for his coverage of the My Lai massacre in Vietnam; but his claim that the capture of Osama bin Laden was staged did not gain much credibility. But the point is that the US and Russia are not at war, and a straightforward attack by an undeclared combatant on the physical assets of an adversary may be treated as a declaration of war. Let us remember that iconic event in 20th century US history: the Japanese attack on Pearl Harbor. The US felt that was a good enough reason to enter World War II.The 1964 Gulf of Tonkin incident (which may have been fake news of an attack on US naval ships) was the trigger for the US to enter the Vietnam War. Earlier, William Randolph Hearst in 1898 (falsely) claimed Spain sank the USS Maine to induce  the Spanish-American War. Thus there is precedent in American history itself for an unprovoked attack being taken as reason for hostilities and a declaration of war. My concern is that the Russians, embroiled though they are in Ukraine, may consider the Nordstream incident to be sufficient justification for war, or possibly sabotage, in the US (see below). There are discreet ways of unrestricted warfare. Media censorshipThe malign role media can play, as also seen in the Hearst story above, was brought into sharp relief in the Congressional hearings on Twitter's suppressio veri, suggestio falsi. Clips circulating on the Net showed members of Congress tearing into former Twitter executives in charge of wokeness and censorship, Vijaya Gadde and Yoel Roth, for illegally limiting their Freedom of Speech. Much has been said in this context via the Twitter Files, released online.The deliberate suppression of news seems to be the in-thing in today's America. We remember how highly damaging information about the Hunter Biden laptop was swept under the carpet. Similarly, medical professionals were made personae non grata and deplatformed when they spoke against the excesses of Covid mania (a Congressperson asked Vijaya Gadde where she got her medical degree from so she could silence Harvard and Stanford medical professors!).In addition, there is the damning Columbia Journalism Review report by Pulitzer Prize winner Jeff Gerth about how the entire media gaslighted the country regarding alleged Russian collusion with former President Trump. The media is no longer about “all the news fit to print”.The massive spill that nobody has heard ofA splendid example of that phenomenon is happening under our very noses now as the mainstream media has totally suppressed the information about the February 3rd rail accident near East Palestine, Ohio. This may well be the biggest chemical spill in recent American history. Piecing together information from diverse sources online, it appears several cars of a train carrying vinyl chloride derailed. It seems that a million liters of vinyl chloride may have been spilled, and the chemical is highly reactive, although used as an ingredient in the making of stable poly-vinyl chloride, a common plastic. Not only will this have got into the groundwater, and into the nearby Ohio river watershed, which means trouble downstream (dead fish are showing up in the waterways). Significant amounts of the chemical burned, and have formed hazardous clouds which may be carried along by prevailing winds. This may well be a disaster as big as the Love Canal chemical dump near Niagara Falls some time ago, although not as big as the Chernobyl or Fukushima nuclear disasters. Yet, 20 days later, there is almost no coverage in the US media. Why? It's like the Sherlock Holmes meme of “the curious incident of dog in the night time”. The dog didn't bark because it knew the perpetrator of a crime. But the real question is, is this spill a coincidence? Or is it possible that either Russians or the Chinese are ‘punishing' the US with plausible deniability? The Chinese have enough fifth columnists in the US to do anything they want; the Russians may or may not have them. Of course it could simply be the result of poor maintenance and lax regulation. Fingers were pointed at Pete Buttigieg, the hapless Transportation honcho, but the real reason may well be a consequence of the wholesale transfer of manufacturing to China.Anyway, the root cause may be the Ukraine war in one case (Russia) or general pre-2024 election interference in the other case (China). The US would be better off spending the $44 billion it has already earmarked for Ukraine on its own turf to fix creaking infrastructure or health systems. Or in doing something about its law and order problems. There was yet another unfortunate mass shooting incident, this time at Michigan State. Why do these happen with such metronomic regularity in the US (and pretty much nowhere else)?Is it poor leadership? Or are many malign forces attacking the country? Or is it just decadence and decline? Voters need to think this through as they prepare for Election 2024. Well, there's Biden, and Trump, Nikki Haley, and now Vivek Ramaswamy. This is getting interesting. 1330 words, Feb 15th 2023, updated Feb 23rd. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit rajeevsrinivasan.substack.com

OFA Launches New Testing for Brachycephalic Breeds [caption id="attachment_11998" align="alignright" width="266"] Dr. Kathleen Smiler, DVM, Pug Dog Club of America Health Committee Representative.[/caption] Eddie Dziuk, Chief Operating Officer at the Orthopedic Foundation for Animals, and Dr. Kathleen Smiler, DVM, Health Committee Representative from the Pug Dog Club of America, join host Laura Reeves to introduce the new BOAS testing program. “Brachycephalic Obstructive Airway Syndrome (BOAS) is a condition which may cause breathing difficulties in breeds such as Bulldogs, French Bulldogs and Pugs,” according to the OFA. “BOAS is caused when the soft tissue in the nose and throat are excessive for the airway, partially obstructing the airway and making it difficult for them breathe normally. "BOAS is a progressive disorder and can impair a dog's ability to exercise, play, eat and even sleep. Clinical signs of BOAS are variable and may include noisy breathing, exercise and heat intolerance, regurgitation and dysphagia. Unfortunately, many owners are unaware of the disease, and often interpret breathing noises or difficulties as simply normal for the breed. “In an effort to learn more about the condition, increase awareness, and ultimately reduce the incidence of BOAS, researchers at the University of Cambridge in the UK developed the Respiratory Function Grading Scheme (RFGS). The goal of the RFGS was to develop an objective test to measure the clinical diagnosis and severity of BOAS. The OFA has joined this international effort and has licensed the RFGS for use in the US and Canada. "The exam is conducted by a specially trained and approved veterinarian and consists of 4 steps: A short health survey regarding the dog's breathing history A brief physical exam while the dog is calm including auscultation where the assessor listens to the dog's breathing with a stethoscope gently positioned on the side of the neck. This establishes a baseline for any clinical signs of BOAS. A short exercise test consisting of a brisk three minute walk. This is designed to expose clinical signs of the disease in an otherwise calm and asymptomatic dog. It is not designed to assess cardiovascular fitness. A post exercise auscultation after increased airway activity to compare to the pre-exercise baseline.” “I think the veterinarians were extremely enthusiastic,” Smiler said of the veterinarians participating  at a recent event in Portland, Oregon. “And I think the participants were quite pleased too, I think. I went and sat in the meet the breeds box with the pug people in Portland and everybody was quite satisfied. I think our club in general was very satisfied.” “We examined 54 dogs (at the rollout in Portland),” Dziuk said. “We actually did 60 where we had a couple breeds that weren't on the official breed participant list yet. So, we had 54 between Bulldogs, Frenchies and Pugs and we also had a couple of Bostons and Pekes. “Overwhelmingly (we had) pretty good results. We had 10 Grade 0. So, the grade zeros are basically everything was good. These dogs were good breathers, they had nice wide open nostrils. There were no sounds of turbulence or anything during the auscultation, so everything was looking pretty good. We had 18 grade 1, which is also good. It means that in general, nothing could be heard without a stethoscope and you could only hear some of the minor issues with the stethoscope, but the dogs are basically still found to be clinically unaffected by BOAS. We did have 25 grade twos and we had one lone grade three. “I think that goes to prove the point that not all Bulldogs suffer breathing difficulties, not all Frenchies suffer breathing difficulties, and not all...

This episode the siblings apologize for the lighting, audio and the impromptu setup.... and then talk about Netflix's action plan to ban account sharing, the Winter anime we are excited for, and the newest OFA revelations in the newest my hero academia episode. Send us questions, comments, and feedback to: siblingrivalryclash@gmail.com We want to read some of your questions and comments at the end of each episode! Follow and hit us up on Socials: Youtube - youtube.com/@srclash Twitter - @SRClash_Pod TikTok - @SRClash_Pod Background Music: Naruto Trap Remix (Prod. by Blasian Beats)

In this episode, Jacque speaks with Brad Hawkings, an Australian Shepherd breeder and trainer in Pembroke, Kentucky. About 5 years ago, Brad learned about a therapy dog workshop in his area. At that time thought that his dog, Bannock, would be perfect to enroll. Bannock not only passed with flying colors, but he was then allowed to go into any situation therapy dogs are allowed, schools, hospitals, nursing homes.  Soon after becoming certified, Brad and Bannock were invited to a camp for children with serious illnesses. Tune in to hear Brad tells this story, which is sure to bring you to tears.  In this episode, Brad shares advice on how he trains his therapy dogs, and about the Canine Good Citizen test, which is an expert-made training program designed to help you and your dog be the best you can be–together. Brad's mini farm is a prime place to raise and train Aussie's.  He has been breeding Aussies for almost 20 years, striving to produce top quality Aussies which are both intelligent and healthy. His breeding stock is registered with either ASCA and/or AKC. He believes in the health of the dog. His dogs are on regular heartworm prevention, flea and tick control and have all the appropriate vaccinations. When they turn two, they go in for hip exams and get OFA certified. His dogs are not only working dogs but make lifelong companions.   Connect with Brad: Facebook: https://www.facebook.com/bradford.w.hawkins Website: https://www.barknstomp.com   Connect with Jacqueline Tinker: www.stockdogtrainer.com www.intinctiveaussie.com www.workingaussiesource.com

GUEST OVERVIEW: Christopher A. Shaw is a Canadian neuroscientist at the University of British Columbia whose research focuses on Lou Gehrig's disease (ALS) using several models of the disease to explore the possible environmental or genetic triggers of the disease, the various stages in disease development and emerging treatment options. A second main theme, related to the first, is to examine the role of aluminum in various neurological diseases, including autism spectrum disorder. Chris did his undergraduate degree in Biological Sciences at the University of California at Irvine, a M.Sc. in Medical Physiology at the Hebrew University and a Ph.D in neurobiology at the same institution. He is the author of over 155 peer-reviewed articles, numerous book chapters and edited books, and has authored two books on neurological diseases and one on vaccine controversies. Chris served in two armies, was a volunteer medic with a Canadian-led team in 2017 in Mosul, Iraq. He has been to Syria twice to witness the revolution. More recently, he also served in the Royal Canadian Marine Search and Rescue. He holds and OFA 3 and a EMR qualification and recently was qualified as an instructor in both courses. Chris is the father of 5 children ranging in age from 2 to 32. He lives in Cowichan Bay, British Columbia.

The heroes have their hands full as Shiggy breaks loose. He's got his sights set on OFA, but GT saves the day...like, a lot. Also: Manual is here!Follow us athttps://twitter.com/allmightypodDiscord:https://discord.gg/jPSxmwf Adam's YouTube Channel: https://www.youtube.com/channel/UCu3wTZP4thlfH8Q9DovtsVA

 What we talked about:the intersection of business and politicswhy all leadership is change leadershiphow the Internet has seeped into every facet of our liveswhere digital natives are pushing society forwardwhat is a ladder of engagementwhy  employee advocacy is some of the most powerful advocacy therehow brands can respond and comment on social media without getting caught off guardit's all of our responsibility to create the kind of world we want to see. I believe that disruption is inevitable, but the kind of disruption we get is up to us.About Caleb Gardner and 18 Coffees . . . Caleb's (he/his) career has spanned from consulting with Fortune 100 CEOs to running President Obama's Twitter account, including respected companies such as Bain & Company, Edelman, and OFA. As a thought leader in digital innovation, Caleb has been a featured speaker at Social Innovation Summit, SXSW, INBOUND Marketing Summit, among others, and he has been quoted in Crains Chicago Business, WIRED, Strategy Magazine, NBC News, BBC Radio, and others.During the second Obama Administration, Caleb was the lead digital strategist for President Obama's political advocacy group, OFA. He brought his unique insights to growing one of the largest digital programs in existence, with a millions-strong email list and massive social media following—including the largest Twitter account in the world.Caleb is  a founding partner of 18 Coffees, a strategy firm working at the intersection of digital innovation, social change, and the future of work, Caleb is working with companies around the globe on large-scale transformations, combining his experience in strategy, communications, and digital innovation with his insights about human behavior to find new areas of value in a digital world.NO POINT B: New Rules for Leading Change In the New Hyper-Connected, Radically Conscious Economy by Caleb Gardner was published in August 2022.  More about NO POINT B.Connect with Caleb Gardner on LinkedIn and https://www.linkedin.com/in/calebgardner/About Barbara RozgonyiBarbara Rozgonyi leads CoryWest Media, a creative marketing communication consultancy that attracts attention, builds brands, and connects communities. Named after Barbara's mother and grandmother, CoryWest Media inspires innovation as it fuels growth. Barbara is an international trends speaker with a Hungarian heritage, digital marketThanks for listening, commenting, liking, sharing, and adding Growing Social Now to your podcast playlist!!Cheers to your success,Barbara RozgonyiFounder, CoryWest Media, Top PR Blogger, Host of Growing Social Now, International Speaker and Inspirational Storyteller, Creative Marketing Team Coach, LinkedIn Social Selling Trainer, Avid Hiker, Natural Photographer Barbara Rozgonyi on Facebook Barbara Rozgonyi on InstagramBarbara Rozgonyi on LinkedInBarbara Rozgonyi on TikTokBarbara Rozgonyi on TwitterYouTubeGrowing Social Now wiredPRworksBarbaraRozgonyi.com

The Zero Moment of TruthThe Zero Moment of Truth describes a consumer phenomenon that has emerged with the age of hyperconnectivity and the internet. Today's consumer decides whether they will buy a product before they ever walk into a store or go online to make that purchase. They research it on Google. They “Google it.” What they see there on the pages and pages of information, the pictures and the reviews about a product will close or break the deal. As we learn from Caleb Gardner – author of the No Point B, Co-founder of 18 Coffees Innovation and Change Management Consultants, and former Lead Digital Strategist for President Barack Obama's Political Advocacy Group, OFA – the Zero Moment of Truth at its core is Google's attempt to give you a “right” answer when you search for something on their platform. To achieve this, Google gives you the top results that match your search. It all sounds simple enough. But what if the information is wrong? Google can give you SEO and top searches, but it can't give you critical thinking to evaluate the truth of what your top searches reveal. We're getting more information, but not always good information. If you are searching for a sweater and the sizes aren't accurate when it arrives in the mail, it may be irritating, but it isn't determinative. But what happens when the wrong information is about a political leader of the country? Or misinformation about a person in your neighborhood? Or a teacher in your child's school is wrongly accused?Part of the genius of the Obama campaign was its ability to bypass the traditional media and talk directly to the voter. The Obama team created that personal, human connection that politicians don't necessarily get from staged, moderated debates. Caleb and the team rejoiced at this capacity to create new channels of relationship building. It was a heady moment for the winning campaign, and the power of the internet and social media, to enroll millions of people into the army of those yearning for Hope and Change. Until 2016.  We are now left with the moral conundrum of what to do when the communicative tools of power are used to intentionally deceive, defraud, and hurt people. This was highlighted by two events that framed my conversation with a reflective Caleb. 48 hours prior to our conversation, the Department of Justice raided Mar-a-Lago, the residence of former President Trump, to seize back top-secret documents that could place the security of the nation in jeopardy. And Alex Jones was handed a 45-million-dollar judgment against him for claiming that Sandy Hook was “Fake News.” So here we sit. At the intersection of Engagement and Truth. The Number of Eyes versus the Number of Facts. Which way do we go? As Caleb says, “We've given people more information and in certain cases we've given them more knowledge, but we certainly have not provided more wisdom. We certainly have not provided the ability to self-reflect or be self-critical.”Caleb on IGCaleb's WebsitePatrick's WebsitePatrick on FacebookPatrick on IGAt the Podium on IGPatrick on LinkedIn

A listener sent the Duo a list of questions and wanted to know what we were most grateful for in each category.  You can answer the same questions and post on our FB page. Out of the list, what are you most grateful for?Something that happened todayA possession you ownA relationship you haveA quality you're proud ofA strength of yoursA place you have visitedAn experience you've recently hadA Body function

How will the gang get out of this pickle?www.twitter.com/roaringtrainerswww.patreon.com/roaringtrainerswww.etsy.com/shop/roaringtrainersSpecial thanks to Robbie Whiplash, for editing this episode!Check out Robbie's band here!https://megatronix.bandcamp.com/ Special thanks to the following for the use of their musicKupa for the use of Chango IslandFind more music by Kupa here!https://freemusicarchive.org/music/KupaMinusbaby for the use ofA few years laterFind more music by Minusbaby here!https://freemusicarchive.org/music/minusbaby/Serge Quadrado for the use of Universal PainCold TwilightFind more music by Serge here!https://freemusicarchive.org/music/serge-quadrado

For many, they might understand what it's like to be “tight on cash” when it comes to monthly expenses. But as you'll hear in this interview, Suraj Nagarwal was unable to even pay for his $3.00 per month payments to keep his blog and websites running. That's when he decided to make a change!Listen in on this very inspiring story of how Suraj became a funnel expert in just a few short years! We'll hear of the impact Russell and the One Funnel Away Challenge have had on him in his time within the ClickFunnels community.We'll be chatting about some great things the “offer stacking” can have on you as a whole, regardless of what industry you are in. We will also chat about traffic, and how organic traffic can be super impactful (thank you Rachel Miller for this information in OFA 2.0). We will also chat about what's to come for Suraj moving forward!You don't want to miss out on this one! Make sure to follow Suraj on Facebook so you can find out more about his own show he does as well as the services he provides others! Link is below!!https://www.facebook.com/suraj.nagarwal.589/If you want to take the next One Funnel Away Challenge, head to OneFunnelAway.com and sign up today! And don't miss out on this year's Funnel Hacking LIVE Event in Orlando Florida. Head to FunnelHackingLive.com and snag your tickets today!

Join Jess and Sam as they talk with Ofa, also known as olovesbooks! They talk her reading journey, her bookish faves, and being an influencer for the book community.

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In this HCI Podcast episode, Dr. Jonathan H. Westover talks with Caleb Gardner about the importance of strong internal communications to drive sustainable, meaningful change. See the video here: https://youtu.be/5dGHoK_glmE. Caleb Gardner (https://www.linkedin.com/in/calebgardner/) is an insatiably curious ethical innovation strategist and change management expert with unique experience that includes startups, global nonprofits, Fortune 100 clients, and presidents of the United States. For more than three years, he was the lead digital strategist for OFA, Barack Obama's political advocacy group. Caleb led one of the largest digital programs in existence, with a millions-strong email list and massive social media following—including the most followed Twitter account in the world, @BarackObama. Now as the cofounder and managing partner of 18 Coffees, an innovation consulting firm, Caleb helps businesses with a mission to change the world get a foothold in the future, using his professional experience to solve impossible problems and bring new ideas to life, for global clients such as United Way Worldwide, Bose Corporation, Pandora, Fordham Law School, and others. Please leave a review wherever you listen to your podcasts! Check out the Ready for Takeoff podcast at Wix.com/readyfortakeoff. Check out Zapier.com/HCI to explore their business automations! Go to Swag.com/HCI and use promo code HCI10. Check out the HCI Academy: Courses, Micro-Credentials, and Certificates to Upskill and Reskill for the Future of Work! Check out the LinkedIn Alchemizing Human Capital Newsletter. Check out Dr. Westover's book, The Future Leader. Check out Dr. Westover's book, 'Bluer than Indigo' Leadership. Check out Dr. Westover's book, The Alchemy of Truly Remarkable Leadership. Check out the latest issue of the Human Capital Leadership magazine. Ranked #5 Workplace Podcast Ranked #6 Performance Management Podcast Ranked #7 HR Podcast Ranked #12 Talent Management Podcast Ranked in the Top 20 Personal Development and Self-Improvement Podcasts  Ranked in the Top 30 Leadership Podcasts Each HCI Podcast episode (Program, ID No. 592296) has been approved for 0.50 HR (General) recertification credit hours toward aPHR™, aPHRi™, PHR®, PHRca®, SPHR®, GPHR®, PHRi™ and SPHRi™ recertification through HR Certification Institute® (HRCI®). Learn more about your ad choices. Visit megaphone.fm/adchoices

This week I get to chat with the queen of dark romance herself, Ofa (@olovesbooks). We talk all about our love for morally gray men, the crazy women who love so hard, and how Serena Akeroyd can possibly write such hot Irish AND Italian mafia men. Crack My Spine: Filthy King by Serena Akeroyd: https://amzn.to/3z6Ttff The Rich One by N.O. One: https://amzn.to/3m0q6Dl Under the Covers: All Sinner No Saint by Serena Akeroyd: https://amzn.to/3x3Y545 Other Links: Follow Under the Covers' Instagram: https://www.instagram.com/underthecoverspod/ Get Tickets to our July 29th Event in Arlington, VA: https://tinyurl.com/ye28xzas Ofa's Instagram: https://www.instagram.com/olovesbooks/ Ofa's TikTok: https://tiktok.com/@olovesbooks --- Send in a voice message: https://anchor.fm/underthecoverspodcast/message

Welcome to our forty sixth episode of #Expatchat where we discuss the latest tax and financial issues affecting an #Australianexpat. In today's Expat Chat we discuss can a Australian expat get free financial advice and what are the catches with those who are offering such a service. For those Australian expats based in the Middle East or Asia they would be well accustomed to the unprompted introductions that they receive from the army of offshore financial advisers or OFA's as they are commonly known as. You know the sales pitch they run with: don't invest money back in Australia as you will be classified as a resident for tax purposes, investing in superannuation is a condition of tax residency, you need to invest offshore to grow your money and avoid paying capital gains tax both for the duration you are away as well as when you return back to Australia. And like we have said on many a previous episode these are all lies. One of their favourite phrases is that the advice won't cost you anything so what is there to lose. In this episode we run through the following topics: • What is the difference between a commission versus fee for service? • How does the free advice model work? • What accountability do these offshore financial advisers have? • What qualifications does a Australian expat financial planner need to hold to be able to provide compliant and qualified Australian expat advice? Links that we discussed in this episode include: • Ask Atlas - Have your questions answered on the podcast by clicking this link - https://atlaswealth.com/news-media/australian-expat-podcasts/questions-or-feedback-for-the-expat-podcast/ • Cost of receiving upfront financial advice in Australia - https://www.afr.com/companies/financial-services/100-000-quit-financial-advice-as-fees-jump-another-8pc-20220418-p5ae5t If you like the content make sure you let us know by hitting the thumbs up and subscribing as well as providing some feedback in the comments below. Atlas Wealth Management is a specialist in providing tax financial planning advice to every Australian #expat. Whether you are based in Asia, the Middle East, Europe or the Americas, we have the experience in providing wealth management and planning services to the expatriate community. Atlas Wealth Management was born out of the demand from expats who wanted a financial adviser to help them navigate the tax and financial maze of living abroad as well as assisting them make the most out of their time overseas. To find out more about Atlas Wealth Management and how we can help Australian expats please go to https://www.atlaswealth.com. Make sure you connect with us on our respective social media channels: Facebook: www.facebook.com/atlaswealthmgmt LinkedIn: www.linkedin.com/company/atlas-wealth-management Twitter: www.twitter.com/atlaswealthmgmt Instagram: www.instagram.com/atlaswealthmgmt

Just one week into our OFA fat loss challenge in the Inner Circle, the results are already very clear. Now you don't have to be part of this challenge to experience the same benefits as I've seen and it's as simple as following a few very basic principles. This is what we're doing: 1. Training daily. Nothing crazy or too time consuming, just consistent effort. 2. Following a simple, whole food approach to eating. We cut out all the processed junk and fast food and are eating only high quality food. 3. Drinking 90-128 oz. of water daily. Simple right? 4. Daily mobility work. We spend maybe 10 minutes a day stretching and improving range of motion. That's literally it. The men in the challenge are dropping weight, feeling great, and motivated to keep pushing. Personally, I'm sleeping a ton better and my energy is through the roof. Up until the challenge, I was eating pretty crappy and drinking too many Coke's and felt lousy most of the time. Now it's a whole different feeling and I'm not going back. So whether you've been off for a while or just need a swift kick in the butt, just start with these few basics and stick with them and you'll definitely start making some progress quickly.

This is day 3 of the 5 Day Lead Challenge. If you want to watch the video of this episode or download the OnePager, go to 5dayleadchallenge.com. Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com Magnetic Marketing ---Transcript--- What's up, everybody. This is Russell. Welcome back to the Marketing Secrets podcast. Today, we're going day into number three of the Five Day Lead Challenge. Hopefully, you've enjoyed the last two episodes. If you haven't listened to those yet, make sure you get them all in order, because they all build upon each other. But this is day number three. And today we're talked about creating your lead funnel, right? Day number one we talked about the strategy of generating leads online day. Number two, we built out your lead magnet and now on number three, we're going to start building your lead funnel. This is the most basic, most simple and one of the most powerful types of funnels you can create. So we'll be talking about that during today's episode. Once again, this is from a video event that we did, and so if you want to see the videos and see the screenshots and get the one pager homework and all that stuff, you can get those for free at fivedayleadchallenge.com. So that said, I hope you enjoy this episode on creating your lead funnel. Welcome to day number three of the five day lead challenge. Have you guys been enjoying this process so far? I'm actually really curious. This is the first time we've ever done training like this where we go live every single day. A whiteboard out with strategy. We give you the tactics. We give you the one pager, and you go do the homework assignment. I'm curious and I'd love to know the comments. I'll read these afterwards, but let me know in the comments if you guys are enjoying this process. I think it's a fun, cool, new way to train. So if you do like it let me know. If you're getting a lot of value out also I'd love to be able to see it. Let me know in the comments down below. One really cool thing that I'm excited about that I'm kind of let guys know and then we'll jump into the training. As we were planing this I was having so much fun with it. A lot of you guys know we do a training called One Funnel Away. How many guys I've ever heard of the One Funnel Away challenge or been part of the One Funnel Away challenge? Okay, so we launched the One Funnel Away challenge, man, about two years ago now. And in the last two years over 70,000 people have gone through which is crazy. So thank you. I hope you had a chance to go through and you enjoyed it. But it's been two years and I love teaching. I get excited and like, I don't know about you. Every time I talk about something, I get off stage. I'm like, "Oh, I want to do it again. I can change this. I can tweak this. I can make it better." And I really decided after OFS like I want to do it again. And I'm really enjoying this process and so I talked to my team. I was like, "What if we did OFA again, but this time do it live?" And do it live over 30 days where we do the same process. So I come up here, I talked to you guys for 30 minutes or so, give you a one-pager, and give you a homework assignment and go every single day over 30 days and the end of it we do the next year, right? This whole five day lead challenge is all about getting your first lead funnel, getting leads coming in. The One Funnel Away challenge is about creating it for sales funnel. We're actually selling products and making money. So my question to you is if we were to do that, if we were to go and do One Funnel Away live starting Monday, how many has to be interested in being part of that? If so write in the comments down below 'cause I'm pretty sure that's what we're planning on doing 'cause I am really enjoying the process. I don't want it to stop. I want to do this every day for the next 30 days. So, anyway, we'll talk more about that towards the end of this week. But if you guys are interested to extending this experience and going from here, here is me generating leads like know how to start selling products and building out for our sales funnels? That's what the new One Funnel Away challenge is gonna be. It's gonna be simplified from the old one. Every single day, we'll have a one pager or a homework assignment and it will be really fun and it'll be exciting. So that's happening later on this week. So I want to let you guys know about. Starting next week, Monday, we're gonna start the new One Funnel Away challenge. So, anyway, that's kind of what's happening. All right, with that said, I'm gonna jump into today. We've got so many fun things. How many, by the way... How many guys went and did the assignment yesterday and actually got your one pager account set up and created your very first one pager, your very first lead magnet, okay? We were watching the comments and the things that's been a little bit of chaos on our side. Obviously, one pager is a brand new product. Yes, you're the first people ever to use it. And I've already seen so many people creating one pagers, people finding a couple bugs which has been nice. Let us know. We're trying to get all the things fixed up. There's a lot of cool new features and this is coming out a bit. As of right now, it's pretty cool, right? And like all the one-pagers that I'm giving you guys, I built those myself. That was me and I'm not technical. I was able to build those, it took me a little while and I had so much fun with it. And so, like I said, literally today I'm gonna start working on the One Funnel Away one pagers 'cause I got all the one pagers for this we had done yesterday, actually. So, anyway, I hopefully enjoyed one pager. If not, if you haven't do this homework yet, make sure you go back to day number two, which is yesterday, watch the training, get the one pager and then go and create your one pager. That's how you're taking your framework we talked about and turn it into something tangible that you can trade somebody in exchange for their email address. Okay, and one pager is the coolest way I've ever found to do that. So that's exciting. Okay, so before I dive into today. This is me like... One my favorite things about my role in this whole game is I get to do cool marketing stuff and then I get to tell you guys what I'm doing because I feel like I'm the wizard of all of these. Like I do something amazing and I'm like, "Hey, come down we got it. Let me show you what we just did. Okay, so yesterday we talked a lot about frameworks. Now I want to... Again, I'm gonna open the curtain and show you guys kinda what's happening, right? When we plan out the five day lead challenge what did I do? I said, "Okay, what's the end result." The end result, we're trying to get somebody, right? Just to create a funnel with leads coming in. It's okay to do that. If I was to break down over five days of all the frameworks I have, that I've taught, that I know, that I understand. What are the frameworks that people need that they'll have success and be able to do that, right? And so day number one, I shared with you guys the overarching framework, right? Here's the big framework of how to generate leads online. Okay, that's how day number one was. Kind of a big broad overview of like this is how it works, right? And works through all the pieces. Like you have to have a lead magnet, then you got to have a squeeze page, then you got to have an email sequence and you have to drive traffic. And so day one was me sharing the framework of the entire week, right? And then, yesterday, if you guys noticed when I taught all ideas, I had three frameworks I taught you guys, did you catch this? Okay, I had three frameworks, okay? How many of you guys remember? The very first framework that I showed you guys was my framework. I'll go back here and show you this. Let me flip my whiteboard back over. Okay, the first framework I talked about with you guys was this one right here, right? I'm talking about who is your dream customer, what's the result you're trying to get for them and then what are the steps to that journey, right? Okay, so that was the framework I taught you guys. Now when I taught you guys, did you notice how I taught this? I didn't just say, okay, here's how the framework works, right? The way I taught it, is first off what I did as I told you the story about how I learned to earned it, right? And then I walked you through the overarching strategy. Here's the concept of how it works, okay? And then your homework assignment, the one pager gave you the tactics, right? And I shared a ton of case studies throughout thinking of like how has worked for me and for other people, right? That was the first framework I shared. Okay, second framework I shared, boom was called the ultra result. Right, what is the ultimate result, right? And what are the core results? And from there what are the splint results? And from there we're gonna it and create you one pager, okay? That was the second. The second framework I taught was the ultimate result, right? And then third framework I taught was what? Boom, my framework for how to teach frameworks. Okay, like that literally it. So there's behind the curtains. Yes, there's like, "Hey, what are the frameworks I need to teach them today from my bag of frameworks and my bag of tricks and things that I have that can help give them the tools they need to be successful with day number two." Okay, so day number three, same as I was planning out. Okay, day number three. We're talking about actually creating your lead funnel, right? You've got a lead magnet. Now you need a funnel, this is the mechanism. This is the tool. It's gonna give somebody to give you their email address in exchange for your lead magnet, right? So it's like what are the frameworks that they need today to for just to understand for them to make sense and then I'm going to go and give them the tool, right? And so there's two frameworks I'm gonna be teaching today. Okay, so, hopefully, have seeing this like I'm practicing what I'm preaching. I'm not just pointing on my head like this is... I'm showing you guys exactly what I'm doing and hopefully this has given you a model. Okay, I always tell people I feel like my main role here at ClickFunnels is to be like someone who's doing things so you guys can look at it and you can model it in your business, right? Like I don't need to keep doing live trainings. I don't need to keep like... I'm fine. Like financially, I'm good, I can take a break. I can take a year or two or six years off and be completely fine. Okay, I keep doing this because I love it. Number one, I love this game. It's so much fun. Number two, I'm trying to show you guys models so you can like, "Oh, I can see I can model that in my business. Oh, I can do what Russell did over here." I can do a five day challenge. What would be my frameworks, what would I teach people, right? I can create my own lead magnet. What would I create? Russell, show me three of his what could I do for a lead magnet, right? I'm trying to show you guys stuff so you can look at it, you can think through it and figure how to model that for your specific business as well. Okay, and that's like you play in the game. So I keep sharing and hope you guys don't mind. I'm gonna keep on talking until I can't talk anymore because I love this stuff. I love seeing the ahas that you guys have. Okay, I remember when I first got into this game at 18, 18, 19 years ago now, and I was a young kid. I was wrestling at Boise State University and I was learning about this stuff. This is before webinars. I remember back then people did tele-seminars. And so I would get the tele-seminar recording. I had this little tape recorder that I got at radio shack and I would go hook it from my phone system. I click record and tape these teleseminars onto cassette tapes, right? And then 'cause most of them that I was in school or different places I couldn't like listen to them live and I wanted to hear them over and over again. So I taped all these cassette tapes and then I'd go on wrestling trips and we'd be in these vans, and we have like 8, 10, 12 hour drives in these vans and I get these cassette tapes out of these teleseminars I've recorded of people teaching some of these concepts when I first learned them. I remember listening to the tape, listening in the car with my headphones on and everyone else in the car sleeping or listening to music. I'm listening to these guys talk about these marketing principles. I remember just feeling like so alive and so excited. I'm just like this is the most exciting thing in the world, okay? And for me like I've had a chance to discover these things. I remember how excited I was when I first learned, when I first applied them, they actually worked, I was freaking out. And so for me the closest thing I can get to that same excitement is coming to you and sharing with Mike. And I see your guys' eyes light up when you get that aha moment or what are those things are like, "Aha, for me, it's like me. I have a chance to relive it again through you guys." And so that's why I love doing this and I love sharing these things and, hopefully, you guys feel that coming through for me. Okay, do you notice by the way when I told you guys the story of my... The framework of how to use frameworks, how I started it. By the way yesterday, right? I told you my story about how I learned to earn it. I was on stage and I was casting my pearls before swine. I told that story before I gave you this framework, okay? The pattern is repeated over and over and over again. All right, so that said now we're going to jump into today, which, again, the goal today is for us to build out our very first funnel, okay? So I'm gonna talk about two core frameworks you have to understand and then I'm gonna let you guys go. Probably ti's gonna be a little earlier today. And I'm gonna give you one pager which is gonna give you assignment. It's gonna walk you through tactics and you actually gonna have a chance to build your funnel today. And I prebuilt six funnels for you guys this weekend and you can pick any of the six or download all of them. You're gonna have them and it's giving you the framework. I'm gonna be giving you a new software tool that Jim Edwards built for you guys. We're literally filling in some blanks, you click a button, and it creates all the copy for every single page here inside your lead funnel, which is insanely cool and a bunch of other really cool things. So that's what's happening. And then tomorrow we've got a special guest coming in. It's gonna to be... I'm excited to introduce her she's gonna be coming and will be talking about the emails you send out, okay? And so that'll be happening tomorrow and then on Friday we've no special guests. She's actually flying here from Texas. She sent me a picture of her at the airport and she's gonna teach you guys how to launch these funnels and start getting traffic coming in for free. So it's gonna be a... The rest of the week will really be fun and exciting, okay? But for right now we're gonna dive into building out your lead funnel. Now I'm curious how many guys here who are watching, you've had a chance to read any of my books? Specifically, The Dotcom Secrets book. So Dotcom Secrets book is the first book I wrote. The hardbound version, new updated hardbound version. If you have the soft bound it's good. This one is way better. I rewrote this from the ground up I added, I don't know, I added 40,000 or 50,000 new words to this. New frameworks, new things. It's awesome, but in this book this is the book that teaches the core fundamentals of funnel building. You don't have a copy yet, you can get a free copy at dotcomsecrets.com But this is... A lot of the things I'm comes from his books. If you want to go deeper into that, make sure you get a copy of the Dotcom Secrets book, okay? Okay, so one of the principles I talked about Dotcom Secrets book is this concept that I call the value ladder, okay? And some of you has heard me talk about this before but this... For you to be successful with funnels and lead funnels and all the stuff we're talking about you have to understand this core principle. It's something that's so simple where when you get it, it changes everything, okay? So if you look at this, I'm gonna draw two axis on this thing, okay? Over here, this is gonna be price and this is going to be value, okay? Now if you think about it as a business owner you want to provide the most amount of value possible for people to come into your world, right? And so I think about that and I'm like if somebody comes to me like, Russell, I read your books. This is really, really cool. I want you to... What's the best thing you can offer me. Like whatever it is I will give you. Whatever it takes, I want you to just to do this whole thing. What's the most value you can possibly offer me, the highest amount of value, right? So for me if I was to like provide you guys a home, the most amount of value it would be basically I would pay for you to fly out here to my house, we sit in a room for a week. I would figure out what your business is, your product and I would go and write the scripts for yourselves and I'd create your funnels, I'd drive traffic, I would do everything for you, right? I guess the most value I could offer, right? If I just did the whole thing for you. And if you think about it, right? The value would be insane. It'd be clear up here but the problem is because it takes so much time and effort for me and for my staff, my team, and my everything because the price would also be high as well, right? So this will be... This would be like the most value I could possibly be... This is your smiley face. This the most value I could possibly give to you, okay? Now, honestly, if I was to do something like that the reality because it's just how much time and effort it would take me to provide that much value this is something that I would probably have to sell for at least $1 million cash up front plus I would say 40% to 60% of the company depending on how much I'm actually running long-term, okay? But that's the most value I can possibly provide somebody, okay? Now it's funny to think about this if I was to walk up to you on the side of the street, the very first day I'm like, "Hey, my name is Russell Brunson and I would love to build a funnel for you." If you want to write me a check for $1 million plus give me 60% of your company, I will do this for you. How many guys would be like, "That's awesome, Russell, I'm going to do it." Right, how many guys will look at me and be like, "Russell, you look like you're 11 years old. You want $1 million to build a funnel? And then you want more than half of my business. It makes no sense," right? Okay, the reason is because I've provided no value at this point, you have no context. Like is that a good deal or a bad I don't even know, right? So traditionally in businesses we don't just go lead with our best thing because we haven't shown value to the people first, right? So instead what we do is we come down here at the bottom of the value ladder. We say, "Okay, what's something I can do that provides value that's not gonna cost a ton of money," right? I'm gonna do something right here. Okay, so for me and for you this is like a lead funnel, right? Give me your email address, I guess the price of the members. Give me your email address I'm gonna give you this lead magnet, okay? And you're gonna get it you'll get some value from that lead magnet, right? And they get that and they're like, "Oh my gosh this is really good." And what do we do as humans? We get value from something. What do we naturally want, okay? If we get value from something or from somebody we naturally want more. So people come here to get value. This is lovely, this is amazing. That's awesome, that's cool. The next thing it say, "Okay, how can we get more value?" Okay, and now you step them up your value ladder to the next thing. That's gonna be a little bit more expensive. Okay, the price goes up but the value goes up as well. Okay, the good case is like you buy one of my books. My books are free plus shipping, right? So it's $10 basically you get my book. The value is here but the price is low. You get that and you read the book like this is amazing, one more. Right, these are ClickFunnel and then you come to our events and like naturally start sending up, okay? And so that happens here. If somebody gets value here they go to the next year. Boom to the next year until eventually this is not that expensive. Okay, I guarantee if I send an email to my list and say, "Hey, I'm going to be building out five people's funnels. It's $1 million down and I want 50% of your business. I guarantee I get five people within 24 hours." Okay, because there's people who've gone through this process with me who understand the value of what I bring to the table and that'd be a no brainer, okay? 'Cause they've been through this before. Okay, you think about this. This is true in like all aspects of life. Think about your significant other, the first time you met them, right? Okay, if you came to... Let's say you're gonna go on a date with a girl and you're like, "Hey, you are cute. The most value I can have you. I want to get married, we're gonna have a bunch of kids and then grandkids and it's gonna be amazing, right? If you said that to a girl or to a dude or whatever, they'd be like you're crazy. Like this person is nuts, right? And they're gonna freak out. So that's not how you go approach somebody if you want to date them or whatever, right? You start down here and you say, "Hey, do you want to go on a date?" Like, "Okay, how's that work?" We can go to dinner and a movie, right? The price isn't that high, the value is not that big a deal until you go on a date and then what happens. If the day goes good and the person sees value, like this was a great date. Now, I want more and you say, "Hey, do you want to go on a second date." And they're like, "Yeah." Okay, do you want to go another date and eventually there's a time when you come and say, "Hey, do you want to get married? I want to have kids with you and have a family and have grandkids someday." Well, all of a sudden that question is not this thing that freaks me out. It's like, "Yes, of course, you've given me value every single step in this relationship. I want to continue that forever, okay? So it works in relationships, it works in business, it works everywhere. And so this is what we have to understand. This is what I call the value ladder, okay? And so this is what we're doing here inside the five-day lead challenge. We're introducing people into our world here at the bottom of the value ladder. Okay, we're giving them something where the cost is their email address. It's not expensive. Give me an email, I'm gonna give you this thing. And if they get that first framework they get that first one page, they get that first lead magnet and they go through it and they're like, "Oh my gosh, this is amazing. I want more, I want to on a second date." Okay, I want to go to the next step. I want to take the next level. I want to do the next thing with you. Now, also you build this relationship and people come over and over and over. Okay, when I first launched my books and I started giving things away for free it changed my entire business, right? I was doing a lot of stuff before but I gave people this thing that read it they got value and they wanted to go the next thing, the next to the next thing and now we have clients that pay us $50,000, $100,000 a year and beyond because the value we provided at every single step. Okay, so that's what our goal is. Now a couple of things. If you read the Dotcom Secrets book I share like each tier in the value ladder there's different types of funnels associated with them, right? So this bottom tier right here, we call this lead funnels. I think there's three or four that I share in the book. But the one that we're gonna be going through today is the most basic, the most simple, and it's a two-step lead funnel. Okay, lead squeeze funnel, okay? So that's the first one. I list here in the value ladder. Typically we use what I call unboxing funnels. My handwriting's horrible but there's an unboxing funnels, okay? And earlier I told you guys about the One Funnel Away challenge, the One Funnel Away challenge, actually, we spend all the time at this tier in the value ladder. Okay, the sales funnel we build out is a type of unboxing funnel and that's what we do during the One Funnel Away challenge, okay? The next tier up from here is what we call presentation funnels. Presentation funnels. This is where we're selling a little more expensive things. This is doing it like a webinar or doing a product launch funnel, things like that. So there's different types of funnels to sell a higher ticket stuff. In the top tier, this we're selling really expensive stuff. There are different high ticket funnels that we use as well, okay? And so, again, each tier of the value ladder there's different types of funnels we use, okay? But for this training for the five day lead challenge we're spending all of our time focused at this tier of the value ladder, generating leads. Okay, and again, there's a couple types of funnels that we build but the most basic, the most simple one is just the two-step lead funnel, okay? So that's what I'll going to be creating today, okay? This is something that is not complicated, it's not hard, it's not frustrating. You literally can create this today and be done. If you create your lead magnet and your one pager yesterday you've got everything you need to have your funnel completely done, completely finished, and ready to rock and roll, okay? So that's what we're gonna be doing today for your homework assignment is actually building it out inside of ClickFunnels, which is going to be so much fun. I made a whole video showing you the process and walking you through, okay? So, again, that's the first framework I want to teach you guys was the value ladder. Okay, so I'll write value here so you can remember. Here's the value ladder, okay? And, again, if you want to go deep and just get more examples and case studies, Dotcom Secrets book, I share a bunch of different ones, okay? So that's the value ladder. Okay, so now I want to go here. We're gonna talk about this right here. We're gonna talking about the lead funnel. So on day one I kind of told you guys a little bit about the double your dating funnel that I found when I was first getting started. When I was first trying to build a list, right? Where Eben Pagan had the kiss test. It had never been shown yet he was like, "Step one, give your email address I'm going to teach you the kiss test." And then on page two he gave you the kiss test. That was the lead magnet, right? And so prior to that, before like that was one of the first we call it a squeeze page and I will explain why here in a bit. It was the very first squeeze pages I'd ever seen. Now, prior to that, I had learned about list-building and the way that people built lists back then was different, okay? Again, I've been online doing this now for over 18 years which is crazy. So back when I got started in this the game was different, right? It was way harder. This is before Facebook ads, before YouTube, before MySpace, right? When I got started MySpace wasn't a thing yet. In fact, you guys remember what the social network was pre MySpace. Okay, the OGs remember this. It was called Friendster. And we were trying to figure out how to use Friendster to build a lists. But back then it was a little differently. So this is what the internet looked like back then. People would have a website, okay? There's a website here and this is what my doodle of a website looks like, okay? All right, so here's the website. And if you remember this you would go to somebody's website, right? You go to Google or you go to Yahoo or Ask Jeeves or whatever it was back in the day and you go somewhere and shop this website and then what would happen? Do you guys remember this? I'll give you a hit. It was like the most annoying thing on the planet. Okay, you shop this website and like this is awesome. I'm reading a scene and all of a sudden a certain a thing would pop up and they call it what? A pop-up. This pop-up would come up and be like, "Aha." Most of times is like, "Congratulations you won. You're the 1 million visitor to our website, put your email address down below to get a 30% discount." Guys, did ever see these? And so it was like the thing, like put your email address in and click submit and you win. So that was kind of what these popups were, okay? And the people that I knew that I was learning from initially this is how they're making their money. This is how they're building the list. They would go and they would do pop-ups. So you drive traffic your site and they'd get a pop-up, okay. And then people put the email address and they started building a list, okay? It was interesting and then what started happening, I love the history of this. Then, remember, for me, I was like why don't have a website with a bunch of traffic to it? Like how do I... I don't want popups. And so these pop-up advertising networks we could go in and say, "Okay, here's my pop-up." I want it to show up on 1,000 sites or one million sites or whatever you put in how many impressions you wanted. So then somebody would go to random site and because I paid for my pop-up would pop up and it would a pop up like, "Hey, congratulations, thanks for coming to the website put your email address down below for this free report, for this free lead magnet," right? And so while that's what I was doing it was awesome. I was going... I was paying these networks. I was paying money to have my pop-up show up on all these websites around the internet and I started building lists and I was like, "This is so cool." But then what happened, okay? It started getting more annoying 'cause what would happen is that these advertisers would be like, "Well, if I can sell one pop-up for like 30 cents what if I sold three or 10 or 12?" How many of you members you go to website and seen by pop up, pop up, pop up like four or five popups pop up you're like, "What's happening to my computer, I'm just freaking out," right? Internet Explorer is crashing this a whole nightmare, right? And so it got more and more annoying to the point where like Internet Explorer and the browsers we're like, "This is done. Let's just block all popups." And instantly overnight they create these things, called pop-up blockers. They would block all these pop-ups and boom they're gone. Now for those who... Most of you guys were probably in the spot at a time in your life. Like thank heavens the pop-ups are gone but on the other side the marketers like me who were building huge lists of millions of people off these popups start freaking out like our lead source is gone. It just dried up, it disappeared overnight, right? And they're freaking out and we're freaking out like, "What do we do?" Okay, well, all you thought it was the end of the internet as we know it, right? And then there were some really smart people and I don't know who it was initially but someone said, what if we take this model, someone comes to the website and this thing pops up and we get their email address. What if we flip it around? And be like what are you talking about? It's like what if we did this? What if the first thing people see, instead is this page that says, hey, here's the free report, you put in your name and your email address, right? And then they click submit and then it takes them to the actual website, right? That was the premise. And so instead of driving people to the website and having a pop-up we would drive them directly to the pop-up. And I remember people, like this was the debate in all the marketing forums back and they're like, "No, you can't do that." You're an idiot because nobody is actually gonna see your website. And you'd be like, "Yeah, but then I can't get emails. I can't follow up with people and no one is buying. I have to follow up a bunch of times before they're willing to buy and dah, dah, dah, all sorts of stuff like that. And so this was the controversy, okay? And about those time is when a couple people started testing it. One of them was Eben Pagan, okay, the guy who own Double Your Dating. This is where he said, "Okay, let me try this." Boom, give me your email address I'm gonna give you the free kiss test. People put email in, come over here, learn the kiss test, got value and then the bottom of page sold them his ebook. Boom blew up in $20 million business, okay? Then other people started doing, other people start doing and I was like, "Oh my gosh, this actually works." Okay, don't think about the metrics on this, but what happened? Let's say you had 100, actually, let's go this way. Okay, let's say over here let's say you had 100 visitors come to your website, right? 100 visitors come, so a hundred times this pop came up, maybe you got like 20% of the people to put their email address in here, right? See 100% of people saw your website and only 20% joined your list, okay? And then you flip it over here, what would happen is you send those same 100 people to come over here and from here you get anywhere from who knows, let's 20% I guess. So 20% of people give you the email address, right? Then only 20% of people actually ever see your site and see, like, this is not going to work because you got one fifth as much traffic actually sees your site. But what they didn't realize is and this is what made the whole thing work is that these 20% people then gave you their email address, right? Now you have the email address and you can go out here and you can send an email. Okay, so like again 20% will see that. And you send the email to 20% and you remind them about the thing and you send another email and you remind them. And you send another email and you can send three or four emails push people back to this thing and you can follow up with them. And they found at the time, I don't know if the numbers are the same or not but at the time it took someone on average seven times seeing your website before they were willing to buy. So what was happening in the past is you drive, pay for that as soon as come here, pay for them and after seven times of seeing then they buy. We're now happy to pay for them once. They joined your list and you send an email one, two, three, four, and by email seven a huge percentage had bought the thing. But now you have them on your list, right? Now you have them on your list, now what you do with that list, okay? Well, yeah, you have them on your list now you come back to your value. Okay, they're on my list now, you send five, six emails someone bought my very first product. What's the next thing I sell. Oh, I can sell this, oh, I can sell this and all of a sudden they had the ability to now generate their own traffic. They have their own leads. They own traffic now. They didn't always have to go to Facebook or Google or YouTube to buy new leads, right? They own the list. They can say I want to send the list over there and send and they send and boom the list shows up there. I'm going to send over here, boom, and they can just send it to different places, okay? Where is this idea for five day lead challenge of two or three weeks ago. I was like, "I'm going to do this thing, we're gonna put up a squeeze page, right? It's okay opt in to this page. I sent emails to my list and 35,000 of you came and opted in. I didn't pay Zuckerberg for that list, I didn't have to pay. That came because I own that traffic, right? I control, I can send it to different places, okay? And so it changed the dynamics of people's businesses, all right? So you come back here. Yeah, maybe only 20% people give you email address but now it's what I'm saying you follow up, you close a higher percentage and when all is said and done at the end of the day you actually end up making more money, okay? And that was the power. Now the cool thing of the internet. Internet is actually getting cooler since back in the day 'cause now you can have these things called retargeting ads where I can go deep into this but you see this before you can put a retargeting pixel on this page. So someone comes and 20% give you their email address but then 80% leave. So 80% of people leave, right? Like, oh, they're gone. But Facebook and YouTube and Google will allow you follow those people around and keep pushing them back and keep pushing them back till you get a higher percentage of people that can actually come and put their email address in, okay? That's outside of the context we're talking about now but it's pretty cool because retargeting has given the ability to the people who bounce and leave to keep getting them and keep coming back and you push them into your funnels, okay? So that is what a lead squeeze is. We called this a squeeze page because traffic is coming in. You're squeezing their email address out and then you're giving them value. And if they receive value at this step in the tier, right from your lead magnet this is amazing, I want more then they naturally want to ascend up the value ladder, okay? People that came into Double Your Dating, they came for the kiss test, they read this kiss test and like this is amazing, they read down and like what else does this person have? I want more value. I want to go on second date with them, right? And at the end of the end of the kiss test, right? What would I have on offer? And he said, "Okay, well you got the kiss test. I've got this ebook called Double Your Dating for $97. Do you want to buy the ebook?" And they're like, "Heck, yeah." They bought the ebook, boom, right? And people read the ebook like this is amazing, a bunch of cool stuff that happens like cool stuff in the ebook, guess what? I've got a live event where we teach men how to do this in life. Okay, the live is x amount of dollars and can people come to the event. Not everyone, okay, but a big percentage of people who got value of this step want the next step. And the live event is like, "Oh, by the way he's mentioning coaching programs." Boom, push you to the next step. Okay, and that's how this game is played, okay? Now for you all you guys are going to think about it a little differently. What does your business look like? Like what's my value ladder. Like y'all have to kind of figure out what's gonna be 'cause everyone's different, right? I remember when my wife and I first got married I had not had dental insurance for probably five or six years. I got married. My parents cut me off like, "You're an adult now, good luck." So I had no dental insurance, I couldn't afford it. Fast forward like six years later my business is running, I have a couple of employees. My employees come to me and they're like, "Hey, Russell, since I worked for you, can I get benefits?" And I put it in context. I'd never actually had a job before. I was wrestling so I never had a job. So I had a couple of employees and they're like, "Russell, we're gonna have benefits?" I'm like, "What does that mean?" "Like benefits where you pay for stuff for us." So I'm like, "I pay your salary." Like, "No, no like dental insurance and health insurance." And I was like, "Is this is really thing." I'd never heard that before, right? And, yeah, it really is. I'm like, "Okay." So I went and we figured out how to get benefits for our employees and we got dental insurance, right? And so I'm like, "Sweetheart, I haven't seen a dentist in six years, I should go to dentists." And about that time I get in the mail a lead magnet. I got the thing in the mail is a yellow postcard and said, "Hey, there's a new... We're a new dentist in town. If you want you can come into to our office and get a free teeth cleaning." And my wife and I are like, "Sweet we haven't cleaned our teeth in six years outside of her own brushing let's go." Boom, there's a lead magnet, right? Okay, so we call the dentist like, "Hey, we got this big old yellow postcard in the mail and you got a teeth clean?" He's like, "Sure, it's free come on in." So we come on in, right? Boom, I get the lead magnet. The dentist or the hygienist and they're all working on my teeth, cleaning my teeth are providing what? Providing value and like getting my teeth cleaned and do all sorts of stuff. And the dentist comes afterwards looking to like, "Cool your teeth are clean." I just had a question for you like, "Are you a smoker? Do you drink coffee or something?" And I was like, "What?" No, I'm not a smoker. No, I don't drink coffee either." I'm like, "Why would you ask?" And he says, "Oh, well, your teeth are kind of... Just like kind of yellow. I don't know if you noticed because I turned my yellow I assume, maybe you drink coffee or smoke or something." I'm like, "No, I don't do any of that stuff." He's like, "Oh, well, if you want," he is like I can provide you more value. He didn't say that but I can give you a teeth whitening kit where you start whitening your teeth at home that way it goes from yellow back to white. I was like, "Are you kidding me? Yes, please do that." He's like, "Cool let me you a fitting for some teeth whitening kit." He fits my teeth whitening kit I was like, "Thank you so much." And so I get that, right? So he provided more value and I had to pay for that, right? And then while he's doing more stuff he's like, "By the way did you used to have braces when you were young?" I was like, "Yeah, why?" He's like, "Oh, I can tell because your teeth are recrowding and a lot has happened with your braces off over years so your teeth are kind of recrowding. I'm like, "Are you serious?" He's like, "Yeah, they don't look bad but they are definitely like shifting around." And I was like, "Are you kidding me? Well, I don't want crooked teeth, what do I do?" And he's like, "Well, if you want we can build a retainer for you which help keep your teeth in place or we can do invisalign which will help realign." And I was like, "Yes, please," right? And so he did what? He provided more value to me, right? And so he's going through this so by the time he was done I got done with this experience of the dentist, I leave and I write them a check for $2,000 or $3,000. Now am I angry about the experience? No. Why? He brought me in to this thing for free. I got value, I'm like, "This is amazing. I got a free teeth clean, it's amazing." He's like, "Hey, I can provide more value. I can make your teeth whiter." I'm like, "Sweet make them white." He's like, "I can add more value, I keep your teeth straight." I'm like, "Sweet," right? And he could have offered cosmetic dentistry, whatever the thing was, right? But he had his own value ladder. That's how he made money off of me. And then the next day my wife came in she got her teeth cleaned and she left there $2,000 or $3,000 check in the process worked, right? Every business has a value out of it. If you don't have a value ladder yet, you're probably not in a very good business, okay? Your job is if you're like, "What's the process?" Why are you taking people through, okay? Now, again, that's kind of outside the context of the five day challenge 'cause our goal in five day challenge is this, how do we dominate this? How do we get so much value and people are like, "This is amazing, this one page of this framework." It's changed my life. This is awesome. I got this thing, I want more. Okay, like I said in the One Funnel Away challenge, we're starting on Monday we're going to go deep into this. Right, how do you create this sales funnel? So after they receive value, they're already getting... They like have a hole burning of pocket. I want to give you money. Like, "What's the next step?" You can be like, "Oh, here's the next step?" And pushing the next funnel. I wish I could spend like eight hours a day going deep into that but that's what the One Funnel Away challenge is. We're starting on Monday live just like this. So, anyway, does that make sense? So those are the two frameworks I share with yesterday. Okay, the value ladder and the understanding of very basic, very simple two-step lead funnel, okay? One of the most basic types of funnels to generate leads, okay? All right, so I'm gonna show you guys what the game plan is. Now that you have your lead magnet, today's assignment is we're gonna be building out the most basic, most simple funnels. The two-step funnel, okay? On this page in the funnel you are gonna give people your actual lead magnet, okay? The thing you created yesterday you're gonna give it to them. Then come here there is gonna be a big button that says download and they're gonna download your one pager, right? You're gonna tell them thank you. We call this a thank you page. Okay, 'cause it says thank you. Thank you so much for giving me your email address here's where you can download the lead magnet I just promised you. Okay, this is a thank you page. Okay, this page right here is what we call a squeeze page. Okay, squeeze pages are very simple. They're very basic. The most easiest page in the world came. Okay, most of my squeeze pages take me less than five minutes to build. Okay, I built six of them for you that I'm giving you on the one pager. You have a chance to see them in a minute. Okay, basically what a squeeze page is, there's typically a headline, maybe a sub headline, a picture of your one pager and the spot for them to put in their email and click submit. That's it. One of the most simple things in the world. And sometimes like Facebook they want you to have longer pages, okay? If you do just add some more bullet points down below with more context of what they're gonna learn about in your one pager. That's your squeeze page, squeeze page, thank you page. Two pages, most simple funnel on the planet. You can literally create it in five to 10 minutes, okay? And so that's what we're gonna be creating today. It's gonna be a lot of fun. Now, a couple of things, okay? The tool that creates these funnels. If you know me at all, if you've listened to me, anything I've said in the last six years you've probably heard of ClickFunnels. Okay, ClickFunnels is my company. It's the tool that builds funnels. We have over 120,000 active members who use it, okay? A lot of you guys who are here already have ClickFunnels accounts. If you don't yet I'm gonna give you guys a 14 day trial to use it today so you can build out this funnel so you can have your very first lead squeeze funnel, okay? That's number one. Number two, one of my business partners, Jim Edwards, creates some really cool software that we can give you for free today as well. And then when go in here you're gonna take information about who is your dream customer, right? We talked about your dream customer yesterday. Who's your dream customer. He's asked you a whole bunch of questions about that. And then who is my dream customer, what do they care about and you fill out this form. When you fill out the form then there's two or three forms you're gonna fill out, you're filling about your dream customer about things like that. And then you click a button and what it's going to do is it's actually gonna write all these things. It's gonna to write the headlines, it gonna can write the sub headlines, correct? All these different bullet points. It's gonna write the copy that goes right here. It's gonna write all that stuff for you. You fill out the form and you click submit and writes it all for you then you literally just copy it and paste it. Copy, paste, copy, paste, copy, paste and now you've got a funnel that's set up and ready to convert people and they show up. Okay, this is called copy. The words on the page is called copy. Copy is something that gets people to do something you're gonna to do. And you can guess and try to write good copy but the software has been built for you is gonna make this copy super easy deal, it's high converting. It took the best headlines from all time. Like over the last like 100 years from the best highest converting headlines and reverse engineer in the software. So you tell them your product it'll pop out like here's a hundred headlines based on the highest converting headlines in the history of the world. And you take those and say, "Oh, this will actually go to my landing page and you can tweak it around, you can change them but it's powerful, okay? You don't have to guess and think like what's gonna work. Like the software is gonna write a copy that's gonna work for you out the gate. And we're giving that to you for free for being here. So that's a gift we wanted to give you guys 'cause it's gonna make this process simpler, okay? And so today's assignment, like I said, if yesterday if you did your assignment it means you already have, oops, you already have the lead magnet done. So today we're gonna build the two pages, we're gonna put the plug the copy in, we're gonna plug the lead magnet on the download button and then you're gonna be finished, okay? It shouldn't take that long. If it's your first time on ClickFunnels it might take you a little bit of time but there's a video of me walking through every single step of the process and it's not gonna be hard. Okay, tomorrow what we're gonna be doing is, after somebody gives you their email address, right? Now we have these emails that go out, right? The question is what do we say on these emails, okay? There's actually six emails we sent out initially, okay? Six emails to build relationship people and get them to buy to your next thing in your value ladder. Okay, so tomorrow I have a special guest, Jada Golden, who's gonna be coming and talking about what to send in those six emails. We also built software for you where you fill in the form, you click the button and it'll pre-write these six emails for you and then you plug those into ClickFunnels. That's happening tomorrow. It's gonna be really, really cool but for today this what we're doing on these two pages, okay? All right, I'm gonna have my team pull the one pager. So on my screen here this is the one pager I'm gonna give you guys today. We love one pages, they're the most exciting thing in the world. Number one you notice the very top it here it says... Scroll back up to the very top. It says your next challenge is you choose except to start sitting one phone, wait 30 day challenge. If you want to join the live challenge that starts Monday, okay, this is the 30 day challenge. We're gonna go through and build out your actual sales funnel. The second tier in the value ladder, click on that button and sign up. It is not... The 5 Day Challenge has been free, the One Funnel Away challenge is $100, okay? So if you want to go the next step with me, if you receive value here so far and like I want to go next to your Russell's value ladder to figure out how to build out my next and my value ladder click on that link and join the challenge. Okay, you don't have to but that's there if you're looking for it, okay? This video right here now, this is a 32 minute video of me teaching and showing the actual tactics. Okay, this is me literally going to ClickFunnels and doing it and then going to Jim's software and doing it. So you'll see me at my house hanging out with you doing your assignments. You have like, "How does work, I'm confused" Watch the video, I do the assignment with you. Just pause it copy me, play, pause, play, pause, and just do it with me, okay? As scroll down here and see what the landing page looks like we're gonna be building here. Here you get your ClickFunnels 14 day trial. Here's where you get the funnel scripts light tool that's going to write all the copy for you. And then these are six different templates I built out for you, okay? So there's six landing page templates that are amazing. This first right here, this is the landing page template. It has been the highest converting one for me. I will show you in the video but literally that template there over the last year has got me over 250,000 leads and I gave you that one as well. A bunch of other really cool ones are there so you can pick one of those six templates you want to use. You click on the button it copies into your ClickFunnels account and you can edit it. Okay, so there were three quick little video of me and Jim, you click on that video, it'll take you to a page. It gives you the software, it shows you how to use it. You're gonna fill in that software, click in the blanks, click submit and write all the copy for you, okay? Let's go back to the one pager. Oh, we just lost it. So, again, the software you filled out it'll write it all the copy and we can get back to the one pager here hopefully. He calls the back buttons. We can it get back. There we go. Oh, open a new window there you go. Okay, then you take the copy from Jim's software, you can plug it into the ClickFunnels page and then just go through. Basically, you go through the to-do list. After you finished the do list everything would be done. Oh, September 3rd, other cool thing is, remember I told you here typically I have a picture of my ecover for the thing that the lead magnet they're getting. Okay, if you want inside a one page is actually a really cool tool that will build you out. and actually ecover. You fill in some blanks, click the buttons and boom it creates an ecover that you can then put on your squeeze page here or else I give you two other resources of places you can get your covers design. Okay, I'm not a designer. I don't know how to design things so you can either create it for free inside of one pager or you can use some of the other resources like one is called Funnel Rolodex. Funnel Rolodex is a marketplace of funnel builders and designers who can design these things for you. Okay, if you're like I don't want to do a funnel, Russell, I'm scared to death you go to funnel Rolodex and there's, again, programmers designers you can hire to build your funnels for you. There's always people can do the ecover for you there as well. Okay, there's other resources as well but all of the stuff's on the one pager. This is our gifts use of scroll, go back to the top and getting rid of... Get the one pager. The first thing is, watch this video. It's gonna show the assignment and then go through the assignment. By the time you're done you'll have your lead funnel done and ready to rock and roll, okay? These two pieces will be done and you'll be prepared for tomorrow 'cause tomorrow we're going to be building out the email sequence plugging it in. And when that's done, then Friday we're gonna be dumping tons of traffic into this thing and your first set of leads will be coming through and it's gonna be fun. So with that said my team is gonna put the link down below. This link it say one pager, okay? Get in fivedayleadchallenge.com/clickfunnels. That is going to take you directly. It'll automatically take you this page save the page and now you have it inside your one pager your account and you can go to the homework assignment and all the other things involved. That's like fun you guys. I'm having so much fun of these. I hope you guys are enjoying today's training and all of these trainings so far. I'm super grateful. First off to have the platform be able to share this with you guys. Like I said, it means the world to me watching you guys have the aha moments like for the very first time. I still remember experiencing a lot of these ahas myself and I love giving them to you. It's hopefully, as my aha moments and now it's just doing the actual work and works that hard luckily. Okay, we started the most simple funnel a two-step funnel. It's very simple, it's very easy. I give you templates, we give you software and we will will write copy. We give you software to build out the ecovers, all the things you need. Again, it's all on one pager down below. So go to fivedayleadchallenge.com/clickfunnels. It'll take you to this one pager, save in your account, watch the video, do the assignment, and then we'll be meeting back here tomorrow. Same time, same place. And then your email sequences is written out and plugged in and we're one step closer to the finish line. So that's it, guys. Thanks, again, so much. Get the one pager down below and I will see you guys tomorrow. Bye, everybody.

In this episode of K9 Conservationists, Kayla speaks with Kate Graham from Katalyst Kennels about breeding detection dogs. Science Highlight: Effects of maternal investment, temperament, and cognition on guide dog success What health testing is important in the field? Pay attention to health conditions in the breed, like orthopedics (OFA hips and elbows), echocardiograms, and eyes Look at the breadth of pedigree, not just the dog itself General genetic testing to find carriers What about successful sporting dogs with less-solid pedigrees? Looking for dogs that work independently, highly motivated, and handler resilient in terms of performance Then see if the health related issues can be bred with a complimentary pedigree Behavioral issues are not worth the risk Sometimes this won't be successful, but other times it will be Links Mentioned in the Episode: Where to find Kate Graham: Website | Instagram | Facebook You can support the K9 Conservationists Podcast by joining our Patreon at patreon.com/k9conservationists. K9 Conservationists Website | Merch | Support Our Work | Facebook | Instagram | TikTok

On this week's episode, we're talking about one of the most urgent issues facing humanity today, and how we can reframe our mindset around it to better encourage and allow ourselves to take action. That issue, of course, is climate change. Technology has created a lot of the problems we face, but is also coming up with some of the most innovative and inventive solutions. Solving this is going to take creativity, collaboration, and a willingness to change, but that's what we're all about here at the Tech Humanist Show! What is our individual responsibility to tackling these problems? What are the most exciting solutions on the horizon? Who should we be holding to account, and how? Those answers and more on this week's episode. Guests this week include Sarah T. Roberts, AR Siders, Tan Copsey, Anne Therese Gennari, Christopher Mims, Art Chang, Dorothea Baur, Abhishek Gupta, and Caleb Gardner. The Tech Humanist Show is a multi-media-format program exploring how data and technology shape the human experience. Hosted by Kate O'Neill. To watch full interviews with past and future guests, or for updates on what Kate O'Neill is doing next, subscribe to The Tech Humanist Show hosted by Kate O'Neill channel on YouTube. Full Transcript: Hello, humans! Today we're talking about a problem that technology is both a major cause of and perhaps one of our best potential solutions for: climate change. By almost any reckoning, the climate emergency is the most urgent and existential challenge facing humanity for the foreseeable future. All of the other issues we face pale in comparison to the need to arrest and reverse carbon emissions, reduce global average temperatures, and begin the work of rebuilding sustainable models for all of us to be able to live and work on this planet. By late 2020, melting ice in the Arctic began to release previously-trapped methane gas deposits. The warming effects of methane are 80 times stronger than carbon over 20 years, which has climate scientists deeply worried. Meanwhile, the Amazon rainforest has been devastated by burning. The plastic-filled oceans are warming. Coral reefs are dying. Experts are constantly adjusting their predictions on warming trends. And climate issues contribute to other socio-political issues as well, usually causing a big loop: Climate disasters create uninhabitable environments, leading to increased migration and refugee populations, which can overwhelm nearby areas and stoke the conditions for nationalistic and jingoistic political power grabs. This puts authoritarians and fascists into power—who usually aren't too keen on spending money to fix problems like climate change that don't affect them personally—exacerbating all of the previous problems. UK Prime Minister Boris Johnson showcased exactly this type of position before a recent UN climate conference, claiming the fall of the Roman empire was due to uncontrolled immigration as a way of refocusing people's fear and attention away from climate change. Marine Le Pen of France went so far as to say that those without a homeland don't care about the environment. Similarly out-of-touch and out-of-context things have been said recently by right-wing leaders in Spain, Germany, Switzerland… the list goes on and on. Perhaps the most psychologically challenging aspect of all this is that even as we begin to tackle these issues one by one, we will continue to see worsening environmental effects for the next few decades. As David Wallace-Wells writes in The Uninhabitable Earth: “Some amount of further warming is already baked in, thanks to the protracted processes by which the planet adapts to greenhouse gas…But all of those paths projected from the present…to two degrees, to three, to four or even five—will be carved overwhelmingly by what we choose to do now.” The message is: It's up to us. We know what's coming, and are thus empowered to chart the course for the future. What we need are bold visions and determined action, and we need it now. At this point you may be thinking, “I could really use some of that Kate O'Neill optimism right about now…” Not only do I have hope, but many of the climate experts I have read and spoken with are hopeful as well. But the first step in Strategic Optimism is acknowledging the full and unvarnished reality, and the hard truth about the climate crisis is that things do look bleak right now. Which just means our optimistic strategy in response has to be that much more ambitious, collaborative, and comprehensive. As Christiana Figuere and Tom Rivett-Carnac wrote in The Future We Choose: Surviving the Climate Crisis, “[To feel] a lack of agency can easily transform into anger. Anger that sinks into despair is powerless to make change. Anger that evolves into conviction is unstoppable.” One of the things slowing progress on the climate front is the people on the extreme ends of the belief spectrum—especially those in positions of power—who believe it's either too late to do anything, or that climate change isn't happening at all. Technology exacerbates this problem through the spread of false information. Thankfully by this point most people—around 90% of Americans and a higher percentage of scientists—are in agreement that it's happening, although we're still divided on the cause. The same poll conducted in October 2021 by the Associated Press-NORC Center for Public Affairs Research and the Energy Policy Institute at the University of Chicago, found that only 54% of Americans believe humans contribute to climate change. A separate study conducted that same month looked at 88,125 peer-reviewed climate studies published between 2012 and 2020, and determined that 99.9% of those studies found human activity to be directly responsible for our warming planet. It's important, however, not to write off the people who aren't yet fully convinced. Technology, as much as it has given us near-infinite access to information, is also a tremendous propagator of mis- and disinformation, which is fed to people by algorithms as immutable fact, and is often indistinguishable from the truth. Sarah T Roberts, who is Associate Professor at the University of California, Los Angeles (UCLA) where she also serves as the co-founder of the UCLA Center for Critical Internet Inquiry, explains further. Sarah T Roberts: “When I think about people who fall victim to conspiracy theories, what I see is a human impulse to make sense of a world that increasingly doesn't. And they're doing it in the absence of information that is way more complex and hard to parse out and might actually point criticism at places that are very uncomfortable. They sense a wrongness about the world but they don't have the right information, or access to it, or even the ability to parse it, because we've destroyed public schools. And then the auxiliary institutions that help people, such as libraries, and that leaves them chasing their own tail through conspiracy theories instead of unpacking things like the consequences of western imperialism, or understanding human migration as economic and environmental injustice issues. Y'know, you combine all that, and people, what do they do? They reach for the pablum of Social Media, which is instantaneous, always on, easy to digest, and worth about as much as, y'know, those things might be worth. I guess what I'm trying to do is draw some connections around phenomena that seem like they have come from nowhere. It would behoove us to connect those dots both in this moment, but also draw back on history, at least the last 40 years of sort of like neoliberal policies that have eroded the public sphere in favor of private industry. What it didn't do was erode the public's desire to know, but what has popped up in that vacuum are these really questionable information sources that really don't respond to any greater norms, other than partisanship, advertising dollars, etc. And that's on a good day!” The fact is, there are a number of industries and people who have a vested interest in maintaining the status quo. Not all of them engage in disinformation schemes, but some corporations—and people—who are interested in fighting climate change aren't willing to look at solutions that might change their business or way of life. Too much change is scary, so they look for solutions that keep things as they are. AR Siders: “Too much of our climate change adaptation is focused on trying to maintain the status quo. We're trying to say, ‘hey, the climate is changing, what can we do to make sure that everything stays the same in the face of climate change?' And I think that's the wrong way to think about this.” That's AR Siders, assistant professor in the Biden School of Public Policy and Administration and the Department of Geography and a Core Faculty Member of the Disaster Research Center. Siders' research focuses on climate change adaptation governance, decision-making, and evaluation. ARSiders: “I think we need to think about the idea that we're not trying to maintain the status quo, we're trying to choose how we want our societies to change. I often start talks by showing historic photos, and trying to point out, in 1900, those photos don't look like they do today. So, 100 years in the future, things are going to look different. And that's true even if you don't accept climate change. Even if we stop climate change tomorrow, we might have another pandemic. We'll have new technology. And so our goal shouldn't be to try to lock society into the way it works today, it should be to think about, what are the things we really care about preserving, and then what things do we actively want to choose to change? Climate adaptation can be a really exciting field if we think about it that way.” And it is! But as more people have opened their eyes to the real threat looming in the near-horizon, disinformation entities and bad actors have changed their tactics, shifting responsibility to individuals, and away from the corporations causing the majority of the harm. So let's talk about our personal responsibility to healing the climate. Tan Copsey: “We always should be careful of this trap of individual action, because in the past the fossil fuel industry has emphasized individual action.” That's Tan Copsey, who is Senior Director, Projects and Partnerships at Climate Nexus, a strategic communications organization. His work focuses on communicating the impacts of climate change and the benefits of acting to reduce climate risks. You'll be hearing from him a lot this episode. We spoke recently about climate change solutions and responsibilities across countries and industries. He continued: Tan Copsey: “I don't know if it's true but apparently BP invented the carbon footprint as a way of kind of getting people to focus on themselves and feel a sense of guilt, and project out a sense of blame, but that's not really what it's about. Dealing with climate change should ultimately be a story about hope, and that's what I kind of try and tell myself and other people.” Speaking of, Shell had a minor PR awakening in November 2020 when they tweeted a poll asking: “What are you willing to change to help reduce carbon emissions?” The tweet prompted many high-profile figures like climate activist Greta Thunberg and US congresswoman Alexandria Ocasio-Cortez to call out the hypocrisy of a fossil fuel company asking the public for personal change. In truth, research has found that the richest 1% of the world's population were responsible for the emission of more than twice as much carbon dioxide as the poorer half of the world from 1990 to 2015, with people in the US causing the most emissions per capita in the world. Now, this doesn't mean to abandon personal responsibility. We should all make what efforts we can to lower our carbon footprint where feasible—whether by reviewing consumption habits, eating less meat, driving less, or anything from a wide variety of options. There's interesting psychological research around how making sustainable choices keeps us grounded in the mindset of what needs to change. I spoke with Anne Therese Gennari, a speaker, educator, and environmental activist known as The Climate Optimist, about the psychology behind individual action, and how the simple act of being more climate conscious in our daily lives can make the world a better place in ways beyond reducing our carbon footprints. Anne Therese Gennari: “Do our individual actions matter… and I think it matters so much, for 4 reasons. The first one is that it mends anxiety. A lot of people are starting to experience climate anxiety, and the first step out of that is actually to put yourself back in power. Choosing optimism is not enough. Telling ourselves, ‘I want to be optimistic,' is gonna fall short very quickly, but if we keep showing up for that work and that change, we're actually fueling the optimism from within. And that's how we keep going. The second one is that it builds character. So, the things that you do every day start to build up your habits, and that builds your character. Recognizing that the things we do becomes the identity that we hold onto, and that actually plays a huge part on what I'll say next, which is, start shifting the culture. We are social creatures, and we always look to our surroundings to see what's acceptable and okay and not cool and all these things, so the more of us that do something, it starts to shift norms and create a new culture, and we have a lot of power when we start to shift the culture. And then lastly, I'll just say, we always plant seeds. So whatever you do, someone else might see and pick up on, you never know what's gonna ripple effect from your actions.” No one person can make every change needed, but we can all do something. Every small action has the potential to create positive effects you'll never know. One surprising piece of information is that some of the things we're doing that we know are bad for the environment—like online delivery—may have more of a positive environmental impact than we thought. While the sheer amount of product that we order—especially non-essential items—is definitely exacerbating climate change, there are some positive takeaways. Christopher Mims, tech columnist at the Wall Street Journal and author of Arriving Today, on how everything gets from the factory to our front door, explains how, especially once our transportation and delivery vehicles have been electrified, ordering online may be a significantly greener alternative to shopping in stores. Christopher Mims: “The good news—you would think all of this ordering stuff online is terrible for the environment—look, it's bad for the environment in as much as it makes us consume more. We're all over-consuming, on average. But it's good for the environment in that, people forget, hopping into a 2 or 3 thousand pound car and driving to the grocery store—or a store—to get 5 to 15 pounds of goods and driving it home is horribly inefficient compared to putting the same amount of goods onto a giant box truck that can make 150 stops (if you're talking about a UPS or an Amazon delivery van), or a few dozen if you're talking about groceries. The funny thing is that delivery has the potential to be way more sustainable, and involve way less waste than our current system of going to stores. Frankly, physical retail is kind of a nightmare environmentally.” That's only a small piece of the puzzle, and there are still social and economic issues involved in the direct-to-home delivery industry. More important in regards to our personal responsibility is to stay engaged in the conversation. A both/and mindset is best: embrace our own individual responsibilities, one of which is holding companies and entities with more direct impact on the climate accountable for making infrastructural and operational change that can give individuals more freedom to make responsible choices. Tan Copsey again. Tan Copsey: “It is about political action and engagement for me. Not just voting, but it's about everything that happens in between. It's about community engagement, and the tangible things you feel when there are solar panels on a rooftop, or New York begins to move away from gas. I mean, that's a huge thing! In a more existential sense, the news has been bad. The world is warming, and our approach to dealing with it distributes the benefits to too few people. There are definitely things you can do, and so when I talk about political pressure, I'm not just talking about political pressure for ‘climate action,' I'm talking about political pressure for climate action that benefits as many people as possible.” So, if part of our responsibility is to hold our leaders to account… what changes do we need? What should we be encouraging our leaders to do? Since we're talking about political engagement, let's start with government. Tan spoke to me about government response to another global disaster—the COVID-19 Pandemic—and some of the takeaways that might be applied to battling climate change as well. Tan Copsey: “What's really interesting to me about the pandemic is how much money governments made available, particularly the Fed in the US, and how they just pumped that money into the economy as it exists. Now, you can pump that money into the economy and change it, too, and you can change it quite dramatically. And that's what we're beginning to see in Europe as they attempt to get off Russian gas. You're seeing not just the installation of heat pumps at astonishing scale, but you're also seeing real acceleration of a push toward green energy, particularly in Germany. You're also seeing some ideas being revisited. In Germany it's changing people's minds about nuclear power, and they're keeping nukes back on.” Revisiting debates we previously felt decided on is unsettling. Making the future a better place is going to require a great deal of examination and change, which can be scary. It's also something federal governments are designed not to be able to do too quickly. But that change doesn't have to work against the existing economy; it can build with it. It might be notable to people looking at this from a monetary perspective—the world's seven most industrialized countries will lose a combined nearly $5 trillion in GDP over the next several decades if global temperatures rise by 2.6 degrees Celsius. So it behooves everyone to work on these solutions. And what are those solutions? AR Siders spoke to me about the four types of solutions to climate issues. A lot of her work involves coastal cities, so her answer uses “flooding” as an example, but the strategies apply to other problems as well. AR Siders: “So the main categories are, Resistance, so this is things like building a flood wall, putting in dunes, anything that tries to stop the water from reaching your home. Then there's Accommodation, the classic example here is elevating homes, so the water comes, and the water goes, but it does less damage because you're sort of out of the way. Then there's Avoidance, which is ‘don't build there in the first place,' (America, we're not very good at that one). And then Retreat is, once you've built there, if you can't resist or accommodate, or if those have too many costs, financial or otherwise, then maybe it's time to relocate.” We'll need to apply all four strategies to different problems as they crop up, but it's important that we're proactive and remain open to which solution works best for a given issue. City governments have tremendous opportunities to emerge as leaders in this space. Studies project that by the end of the century, US cities could be up to 10 degrees Fahrenheit warmer in the afternoon and 14 degrees warmer at night, meaning cities need to start taking action now. Phoenix, Arizona—a city that experiences the “heat island effect” year round—is actively making efforts to minimize these effects. In 2020, they began testing “cool pavement,” a chemical coating that reflects sunlight and minimizes the absorption of heat to curb the heat island effect. Additionally, measures to offer better transit options are on the table, with cities like Austin and New York emerging as leaders in the space. The Citi Bike app in New York City now shows transit information alongside rental and docking updates as acknowledgement that for many trips biking isn't enough, but in combination with buses or trains, biking can simplify and speed a commute as part of a greener lifestyle. Austin's recognition of the synergies between bikeshare and public transit has been praised as a model for other cities, as city transit agencies move away from seeing themselves as managers of assets (like busses), and towards being managers of mobility. I spoke with Art Chang, who has been a longtime entrepreneur and innovator in New York City—and who was, at the time of our discussion, running for mayor—about the need for resilience in preparing cities for the future. Art Chang: “There was a future—a digital future—for New York, but also being open to this idea that seas were rising, that global temperatures were going up, that we're going to have more violent storms, that things like the 100-year flood line may not be drawn to incorporate the future of these rising seas and storms. So we planned, deliberately and consciously, for a hundred-fifty year storm. We softened the edge of the water, because it creates such an exorbitant buffer for the rising seas and storms. We created trenches that are mostly hidden so that overflow water had a place to go. We surrounded the foundations of the building with what we call ‘bathtubs,' which are concrete enclosures that would prevent water from going into these places where so much of the infrastructure of these buildings were, and then we located as much of the mechanicals on top of the building, so they would be protected from any water. Those are some of the most major things. All technologies, they're all interconnected, they're all systems.” Making any of the changes suggested thus far requires collective action. And one of the ways in which we need to begin to collaborate better is simply to agree on the terms we're using and how we're measuring our progress. Some countries, like the United States, have an advantage when it comes to reporting on climate progress due to the amount of forests that naturally occur within their borders. That means the US can underreport emissions by factoring in the forests as “carbon sinks,” while other countries that may have lower emissions, but also fewer naturally-occurring forests, look worse on paper. This isn't factually wrong, but it obscures the work that's needed to be done in order to curb the damage. I asked Tan about these issues, and he elaborated on what he believes needs to be done. Tan Copsey: “Again, I'd say we resolve the ambiguity through government regulation. For example, the Securities and Exchange Commission is looking at ESG. So this big trend among investors and companies, the idea that you take account of environmental, social, and governance factors in your investments, in what your company does. Realistically, there hasn't been consistent measure of this. I could buy an exchange-traded fund, and it could be ‘ESG,' and I wouldn't really know what's in it. And it could be that what's in it isn't particularly good. And so regulators are really trying to look at that now and to try and standardize it, because that matters. Likewise, you have carbon markets which are sort of within European Union, and then you have voluntary carbon markets, which are often very reliant on forest credits sourced from somewhere else, where you're not quite sure if the carbon reduction is permanent or not. And yeah, there is a need for better standards there.” To do this holistically we will need to get creative with economic incentives, whether that involves offsets, green energy credits, or new programs at local, state, or national levels. One of the more aggressive and comprehensive plans for rethinking energy policy came from the EU in summer 2021, just as Germany and Belgium reeled from killer floods that were likely exacerbated by the climate crisis. The EU announced its ”Fit for 55” plans, ”a set of inter-connected proposals, which all drive toward the same goal of ensuring a fair, competitive and green transition by 2030 and beyond.” It's an approach that is systemic, recognizing the interconnectedness of a wide variety of policy areas and economic sectors: energy, transportation, buildings, land use, and forestry. And we need more programs and regulations like this. But until we have those better regulations we need, there are still things business leaders can do to make their businesses better for the environment today, so let's move away from government and talk about businesses. A lot of businesses these days pay an enormous amount of lip service (and money) to showing that they care about the environment, but the actual work being done to lower their carbon footprint or invest in cleaner business practices is a lot less significant. Tan spoke to me about this as well. Tan Copsey: “They need to move from a model which was a little bit more about PR to something that's real. In the past when a business issued a sustainability report, it was beautiful! It was glossily designed… And then when it came to like, filings with the SEC, they said ‘climate change is a serious issue and we are taking it seriously,' because their lawyers read it very, very closely. And so, if dealing with climate risk is embedded in everything you do as a business (as it probably should be), because almost every business, well, every business probably, interacts with the energy system—every business is a climate change business. They should be thinking about it, they should be reporting on it, y'know, when it comes to CEOs, it should be part of the way we assess their performance.” Nowadays, lots of companies are talking about “offsetting” their carbon emissions, or attempting to counter-act their emissions by planting trees or recapturing some of the carbon. But is this the right way to think about things? Dorothea Baur: “Offsetting is a really good thing, but the first question to ask should not be, ‘can I offset it?' or ‘how can I offset it?', but, ‘is what I'm doing, is it even necessary?'” That's Dorothea Baur, a leading expert & advisor in Europe on ethics, responsibility, and sustainability across industries such as finance, technology, and beyond. Her PhD is in NGO-business partnerships, and she's been active in research and projects around sustainable investment, corporate social responsibility, and increasingly, emerging technology such as AI. Dorothea Baur: “So, I mean, let's say my favorite passion is to fly to Barcelona every other weekend just for fun, for partying. So, instead of offsetting it, maybe I should stop doing it. And the same for tech companies saying, you know, ‘we're going to be carbon negative!' but then make the most money from totally unsustainable industries. That's kind of a double-edged sword.” It is notable that one of the key ways businesses and governments attempt to offset their emissions is “planting trees,” which has more problems than you may think. Yes, trees are an incredibly important part of a carbon sink approach, and we definitely need to plant more of them—but there's a catch to how we say we're going to do it. The promise of tree-planting has been such an easy add-on for companies' marketing campaigns to make over the years that there's a backlog of trees to be planted and not enough tree seedlings to keep up with the promises. It's not uncommon for companies to make the commitment to their customers to plant trees first, only for them to struggle to find partners to plant the promised trees. Dorothea Baur lamented this fact in her interview. Dorothea Baur: “It's also controversial, what I always joke about—the amount of trees that have been promised to be planted? I'm waiting for the day when I look out of my window in the middle of the city and they start planting trees! Because so much—I mean, the whole planet must be covered with trees! The thing is, it takes decades until the tree you plant really turns into a carbon sink. So, all that planting trees—it sounds nice, but also I think there's some double-counting going on. It's easy to get the credit for planting a tree, but it's hard to verify the reduction you achieve because it takes such a long time.” It's going to take more than lip service about tree-planting; we have to actually expand our infrastructural capability to grow and plant them, commit land to that use, and compensate for trees lost in wildfires and other natural disasters. Beyond that, we have to make sure the trees we're planting will actually have the effect we want. The New York Times published an article in March, arguing that “Reforestation can fight climate change, uplift communities and restore biodiversity. When done badly, though, it can speed extinctions and make nature less resilient…companies and countries are increasingly investing in tree planting that carpets large areas with commercial, nonnative species in the name of fighting climate change. These trees sock away carbon but provide little support to the webs of life that once thrived in those areas.” And that can mean the trees take resources away from existing plant life, killing it and eliminating the native carbon-sink—leading to a situation where net carbon emissions were reduced by nearly zero. These are problems that require collaboration and communication between industries, governments, activists, and individuals. Beyond those initiatives, companies can also improve their climate impact by investing in improvements to transportation for employees and customers, perhaps offering public transit or electric vehicle incentives to employees, or investing in a partnership with their municipality to provide electric vehicle charging stations at offices and storefronts. Additionally, business responsibility may include strategic adjustments to the supply chain or to materials used in products, packaging, or delivery. Another issue when it comes to offsetting emissions is the leeway the tech industry gives itself when it comes to measuring their own global climate impact, when the materials they need to build technology is one of the chief contributors to carbon emissions. Dorothea Baur again. Dorothea Baur: “The whole supply chain of the IT industry is also heavily based on minerals. There are actually, there are really interesting initiatives also by tech companies, or like commodity companies that specifically focus on the minerals or the metals that are in our computers. Like cobalt, there's a new transparency initiative, a fair cobalt initiative. So they are aware of this, but if you look at where is the main focus, it's more on the output than on the input. And even though the tech companies say, ‘oh, we're going to be carbon neutral or carbon negative,' as long as they sell their cloud services to the fossil industry, that's basically irrelevant.” Currently, AI tech is an “energy glutton”—training just one machine learning algorithm can produce CO2 emissions that are 5 times more than the lifetime emissions of a car. But there is still hope for AI as a tool to help with climate change, namely using it to learn how to more efficiently run energy grids and predict energy usage, especially as energy grids become more complicated with combined use of solar, wind, and water power in addition to traditional fossil fuels. AI can also make the global supply chain more efficient, reducing emissions and speeding up the process of developing new, cleaner materials. One small-scale use-case is “Trashbot,” which sorts waste materials into categories using sensors and cameras, eliminating the need for people to try to sort out their own recyclables. What's clear from every emerging report is that net zero emissions are no longer enough. We need governments and companies and every entity possible to commit to net negative emissions. Cities need ambitious plans for incentivizing buildings that sequester carbon. Companies need logistics overhauls to ensure their supply chains are as compliant as possible, and then some. Tan Copsey: ““What's interesting is when they talk about Net Zero—particularly companies, but also a lot of governments—they talk about Net Zero by 2050. What is that, 28 years. 28 years is still a long time away, and if you're a government, the current president certainly won't be president in 2050. If you're a company CEO, you may not be CEO next quarter, let alone in 28 years, and so we have to have nearer-term targets. You want to be Net Zero by 2050? Tell me how you're gonna get there. Tell me what you're gonna do by 2030, tell me what you're gonna do by next quarter. One of the things that encourages me is things like change in financial regulation, which sounds arcane and slightly off-topic, but it's not. It's about what companies report when, and how investors hold those companies to account to nearer-term action, because that's how we get there.” One of the reasons that corporations do so little to minimize their carbon footprint is that they don't accurately measure their own carbon emissions. Using AI to track emissions can show problem areas, and what can be done to address those issues. Abhishek Gupta, machine learning engineer, founder of the Montreal AI Ethics Institute, and board member of Microsoft's CSE Responsible AI board, spoke to me about an initiative he's working on to help ease this burden by making it easier for developers to track the effect they're having on the environment by incorporating data collection into their existing workflow. Abhishek Gupta: “One of the projects that we're working on is to help developers assess the environmental impacts of the work that they do. Not to say that there aren't initiative already, there are—the problem with a lot of these are, they ignore the developer's workflow. So the problem then is, if you're asking me to go to an external website and put in all of this information, chances are I might do it the first couple of times, but I start to drop the ball later on. But if you were to integrate this in a manner that is similar to ML Flow, now that's something that's a little more natural to the developer workflow; data science workflow. If you were to integrate the environmental impacts in a way that follows this precedent that's set by something like ML Flow, there is a lot higher of a possibility for people taking you up on that, and subsequently reporting those outcomes back to you, rather than me having to go to an external website, fill out a form, take that PDF report of whatever… that's just too much effort. So that's really what we're trying to do, is to make it easy for you to do the right thing.” And Abhishek isn't the only one who sees potential in AI. Dorothea Baur also spoke to me about her belief in AI, although she sees us using it for a different purpose. Dorothea Baur: “AI has huge potential to cause good, especially when it comes to environmental sustainability. For example, the whole problem of pattern recognition in machine learning, where if it's applied to humans, it is full of biases, and it kind of confuses correlation and causation, and it's violating privacy, etc. There are a lot of issues that you don't have when you use the same kind of technology in a natural science context, you know? Where you just observe patterns of oceans and clouds and whatever, or when you try to control the extinction of species. I mean, animals don't have a need for or a right to privacy, so why not use AI in contexts where it doesn't violate anyone's moral rights? And where you, at the same time, resolve a real problem.” Turning AI and algorithms away from people and towards nature is a wise decision in many respects. A lot of our efforts to curb the effects of climate change thus far have overlooked the same people that are overlooked in our data, and in almost every measurable respect, negative impacts of the climate crisis are felt most by marginalized populations and poorer communities. Tan Copsey: “I think that when it comes to climate tech, you need to think about who it's supposed to benefit. There's more than 7B people on earth, it can't just be for the US market, it has to be for everyone.” “The best futures for the most people” really comes into play here—communities of color are often more at risk from air pollution, due to decades of redlining forcing them into more dangerous areas. Seniors, people with disabilities, and people with chronic illnesses may have a harder time surviving extreme heat or quickly evacuating from natural disasters. Subsidized housing is often located in a flood plain, causing mold, and frequently lacks adequate insulation or air conditioning. People with a low-income may also be hard-pressed to afford insurance or be able to come back from an extreme loss after catastrophe strikes. Some indigenous communities have already lost their homelands to rising sea levels and drought. Indigenous communities, speaking of, often have traditional approaches—empowered by millennia of historical experience—to living gently on the planet and a mindset for cooperating with nature that are well worth learning. Seeking leadership on climate issues from Indigenous people should be a priority. An article published by Mongabay on December 21, 2021 gives an example of an initiative in Mexico that is using the knowledge of indigenous communities, and is working. Essentially, the Ejido Verde company grants interest-free loans to local communities to plant and tend pine trees for the tapping of resin, a multibillion-dollar global industry. Younger generations are eager to participate, and fewer people feel the need to migrate away from their homes. According to a paper by the Royal Botanic Gardens of Kew, the only way that recovery can work is if it is based on sound science, supported by fair governance, incentivized by long-term funding mechanisms, and guided by indigenous knowledge and local communities. Speaking of long-term funding mechanisms, let's talk about another group of leaders who have the potential to make a drastic positive impact today: private investors. Activist investors may seem unwelcome, but when they're making priorities known on behalf of humanity, they're ultimately doing us all a service. These people have the ability to help shape company and government policy by letting their dollars speak for us, by investing in solutions and burgeoning industries that we drastically need. That's been happening, such as when the shareholders of both ExxonMobil and Chevron sent strong messages about getting serious with respect to climate responsibility. In Europe, shareholder votes and a Dutch court ordered Royal Dutch Shell to cut its emissions faster than they'd already been planning. And social and financial pressure is a good way to nudge executives in the right direction, especially leaders who don't make climate-friendly decisions out of fear of pushback from their boards and investors. Tan Copsey: “Investors increasingly should be thinking about the companies they invest in on the basis of their climate performance. And that isn't just, ‘oh, they reduced some greenhouse gas emissions,' because, y'know, you look at a lot of tech companies and they have reduced greenhouse gas emissions, but really they have to do more than that. For businesses in other sectors, it may not be that simple. Certainly there are harder to abate sectors, and so it could be that you are the CEO of a steel company, and your emissions are still gigantic, but the change you can make by introducing, say, hydrogen, and getting rid of coal, or introducing renewable energy plus hydrogen to your—the way in which you do steel, is transformative for the global economy and transformative for the climate system, and in a way investing in that company is more climate-friendly than investing in a tech company; but chances are you have an ETF and you're doing both.” Despite everything I've talked about today, it's important for all of us to remain optimistic. I asked Anne Therese Gennari why optimism is important, and her answer didn't disappoint. Anne Therese Gennari: “Optimism, for scientific reasons, is actually very important. If you look to neuroscience, we need optimism to believe something better is possible, and then find the motivation and the courage to take action right now to get us closer to that goal. And I think there is a huge difference between optimism and toxic positivity, and I think a lot of people who don't agree with optimism associate it with always trying to be happy, thinking good thoughts and hoping things will turn out to the better. And that's why I love to come back to this understanding that ‘awareness hurts, and that's okay.' Because when we tell ourselves that not everything is beautiful, and sometimes things will be painful, we can actually handle that, and we can take that. But from that place of awareness, we can start to grow a seed of hope and tell ourselves, ‘well, what if? What if we did take action, and this happened? What if we can create a more beautiful world in the future? And so, we can paint a picture that's all doomsday, or we can paint one that's beautiful. So which one do we want to start working towards?” And if you find yourself saying, “I really want to be optimistic, but it's too hard! There's just so much bad news out there…” don't fret! You aren't alone. You might even say that's a quite human response. Anne Therese Gennari: “We're human beings, and as a species, we respond to certain kinds of information in different ways. Information that's negative or fear based has a very limiting response in our brains. When we hear something that's overwhelming, like climate change, and we know it's urgent, we might understand that it's urgent, but the action isn't there. Because how our brains respond to something that we don't want to happen is actually to not take action. And it goes back to way back in time, where like, you're facing this dangerous animal, and you're like ‘there's no way I can fight this animal, I can't outrun it, so what am I gonna do? I'm gonna stand here super still and hope that it doesn't see me.' That's literally what our brains think about when something's that overwhelming. And so I think the more urgent the matter is, the more important it is that we actually fuel ourselves with an optimistic future or goal to work towards, because that is the only way that we can actually trigger action.” So let's fuel our minds with an optimistic future to work towards. Despite all the bad news you've heard—even on this episode—there are a lot of hopeful developments happening! The most recent U.N. Climate Conference, COP26, established the Glasgow Climate Pact, which recognizes that the situation is at an emergency level, asking countries to accelerate their plans by calling for provable action by next year. Policy changes, government regulations, and people becoming motivated are all on the rise. Caleb Gardner, who was lead digital strategist for President Obama's political advocacy group, OFA and is now founding partner of 18 Coffees, a strategy firm working at the intersection of digital innovation, social change, and the future of work, spoke to me about what he's most optimistic about, which is right in line with this show's values. Caleb Gardner: “I'm probably most optimistic about technology's ability to tackle global problems like climate change. I'm actually pretty bullish on technology's ability to solve and actually innovate around the reduction of carbon in our atmosphere, electric vehicles, electric grid… and what's great is a lot of that's already being driven by the private sector around the world, so it's not as dependent on government as we think that it is.” So let's talk about some of the emerging technologies that show a lot of promise in mitigating the effects of climate change—and that might make sense to invest in, if you have the means to do so. A team of UCLA scientists led by Aaswath Raman has developed a thin, mirror-like film that reflects heat to outer space through radiative cooling, and can lower the temperatures of objects it's applied to by more than 10 degrees. The idea comes from generations of knowledge from people living in desert climates who learned to cool water by letting the heat radiate out of it overnight. If this film were added to paint and/or applied to pipes and refrigeration units, it could help cool buildings and make refrigeration systems more efficient, reducing the need for air conditioning, which accounts for as much as 70% of residential energy demand in the United States and Middle East. One of the strongest selling points of innovations like this film is that it doesn't need electricity; it only needs a clear day to do its job. Another innovation in reflecting energy back into space comes in the form of ‘cloud brightening,' a technique where salt drops are sprayed into the sky so that clouds reflect more radiation, allowing us to refreeze the polar ice caps. Then there's the new trend of green roofs, in particular the California Academy of Sciences' Living Roof, which spans 2.5 acres and runs six inches deep, with an estimated 1.7 million plants, collecting 100 percent of storm water runoff and offering insulation to the building below. The whole endeavor is brilliantly hopeful and strategic. A massive green roof is completely on brand for a science museum, but that doesn't mean other buildings and businesses wouldn't benefit from them as well. The National Park Service even estimates that over a forty year building lifespan, a green roof could save a typical structure about $200,000, nearly two-thirds of which would come from reduced energy costs. Other building technologies move beyond solar panels and green roofs, with automated building management systems detecting usage patterns of lighting, heating, and air conditioning. There have also been innovations in window insulation, trapping heat during the winter and blocking it out in the summer. ‘Green cement' can be heated to lower temperatures and cuts emissions by a third compared to regular cement. There are new Hydrogen-powered ships whose emissions are water. Electric planes have been developed for short-distance flights. Large floating solar power installations have the potential to generate terawatts of energy on a global scale, and when built near hydropower, can generate electricity even in the dark. Lithium batteries continue to get smaller and more efficient, and can be charged faster and more often than other batteries, making electric vehicles cheaper. And speaking of electric vehicles, they can help with our energy storage problems, with owners buying electricity at night to charge their cars and selling it to the grid when demand is high and cars are unused during the day. Feeding cows seaweed and replacing beef with insects such as mealworms can drastically reduce methane emissions. Scientists in Argentina are working on backpacks for cows that collect their methane, which have shown to collect enough methane from a single cow every day to fuel a refrigerator for 24 hours. To help curb other types of emissions, carbon capture and storage technologies like NZT allow us to capture CO2 in offshore storage sites several kilometres beneath the North Sea. But it's not just about new technologies, or technologies that only work for the richest people. Here's Tan again to elaborate on this idea. Tan Copsey: “This is a really tricky moment, y'know, this is a really bad time to be inefficiently using the resources we have. As we think about climate tech, think about optimizing mobility, as well as copying the existing model. There's a lot of existing tech out there that would make people's lives better—very simple irrigation systems—and so, we shouldn't just think of this in terms of big new exciting things, we should think about it in terms of deploying existing things.” All of this is part of embracing the mindset that says things can change. We need a can-do mindset, but we also need clarity and collaboration. Basically all options need to be implemented if we want to curb the damage that has already been done. Our solutions need to work in conjunction with one another, and support the greatest number of people. To close out, here's Christopher Mims with the last word on putting away the doom and gloom, and remaining optimistic in the face of overwhelming adversity. Christopher Mims: “If you really think about the whole sweep of human history, we live in a time where the pace of especially technological, and therefore in some ways cultural change, is so much faster than ever. We keep inventing new ways to kind of trip ourselves up, and then we have to just adapt so quickly to them. We're constantly playing catch-up with our own technological and social developments. So there's a lot of beating ourselves up over like, ‘woah, how come we didn't do it this way, or we didn't do this right?' or whatever. Sometimes I'm just like, ahh, just chill! We're going as fast as we can. It's very easy to get caught up in the moment to moment, but I think there is this kind of overall arc where, if we don't cook ourselves to death, or blow ourselves up, or distract ourselves to death, we're moving in directions that, once we have fully understood how to live in harmony with the technology that we've created, we'll probably be okay.” Thanks for joining me on The Tech Humanist Show today. I hope you've learned something, and at the very least, that you're going into the future with more hope than you had before.

If you're struggling to find time amongst all the things to get your business out there, this little hack/shortcut should help get you to the finish line fast. Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com Magnetic Marketing ---Transcript--- What's up everybody? Good morning. Welcome back to the Marketing Secrets podcast. I'm heading down to day number two of the writing retreat and I wanted to talk to you guys today about a question that one of my friends sent me, which I think, obviously if one person asked me there's probably a hundred or a thousand of the same question. And the question was all around how in the world do I find enough time to do my day job, plus my hobbies, plus my family, plus my passion, and also start building this business at the same time? So I want to address that, give you some thoughts, some ideas, so we will dive right in after we come back from the theme song. Alright everybody, I hope you guys are awesome. First off, we had such a good day yesterday at the writing retreat and like I said, we're writing all of the copy for ClickFunnels 2.0, the launch, the offer and it was just so much fun to get a whole bunch of creatives and smart people in a room and then for me to have a chance to share the vision, like here's what's happening with ClickFunnels 2.0 and here's how the market is shifting, here's what we're going, just giving them the brain dump. We literally had everybody, all the writers and there's like five or six of us. Everyone went to a different room in the penthouse and closed the door and we had four hours, like, all right, write your sales letter, write your VSL, write your script, write whatever it was. Right. So everybody went and they wrote their own thing, which was really cool. And then at the end of the day, we came back and had everybody sit up and read it. So they like stand in front of the group and perform it, which was, I think everyone, everyone was really nervous because it was like you're putting this thing out in front of it and you're reading it to everybody. Most of our writers, they write really well, but they've never, they normally like present in front of a group and it was so much fun first off to hear them each present their own scripts. Like it was fascinating and it was fun to see their personality and the different angles and it was cool. Everybody had their own angle on how they presented it and like the hook and the store and all that kind of stuff. It was interesting because everybody's scripts kind of like bumped into each other in the middle. Like we all used very similar analogies. We all used different things that was just really fascinating, like the cross sections of where things lined up. So when it was done it was like, okay, these are all amazing, now what do we do? And then what was cool, is we took one script that I think was my favorite from like the video standpoint. So we took that. I was very proud of my headline. I was the only one that wrote a headline if I'm honest. So we used my headline, that VL script and then I took parts of the way I did the call action, the offer and stuff like that. I put that in there. So I put it on the one huge doc and then I went through and I went through everybody else's scripts and I found the things they had said and talked about or different chunks like, "oh, I loved how so-and-so did this part. I love how so-and-so explained this." And then I went in the Google doc and I highlighted where those parts would fit in. I kind of highlight it and made a comment. I said, "okay, let's see if we can weave this part of the storyline from so-and-so script into it here and then so-and-so's thing into here" and I kind of did that throughout the entire thing. Now we've got one kind of baseline script we're going to be working off of. And so it's a day, the writers are going to go deep on those and try to do another pass and polish it up and clean it up and figure out more ways and get it better and better, which is going to be really cool. Some of the other scripts that we weren't able to use as the core video or VSL, they're still really good. We're going to have some of the writers work on taking those and developing into actual ads and other things that we can use and for ads, email sequences, etc. Anyways, it was a really fun day yesterday. I really enjoyed it and definitely going to have to do it again. So anyways, on the way home as I was driving back, one of my buddies messaged me and he's someone who's awesome. I have so much respect for him. He is an amazing father. He's got his day job, which is consuming. A lot of people, when they in this business, they will ignore their job to try to do their side hustle and this guy's got integrity. He works hard at his job and he's focused there and then he gets done, he also is a wrestling coach. So he's coaching wrestling. And then after that, he is being a husband and a father. At the same time, he's trying to build this thing he's passionate about. He spent the last couple years working on it. He's been through OFA a couple times, he's been to Funnel Hacking Live. So he's in it, right? Just like all of you guys, like he's in it. He sees the dream, sees the vision. He's trying to create something amazing for his family. But at the same time, he hasn't gone live yet and he hasn't launched it. He hasn't sold anything yet. He's just like trying to figure out "how in the world do I find the time between all things I'm doing to be able to dedicate the time." And as you guys know, the first time you jump into this business, it's not just like, it's not like something simple like, "Oh, I'm going to learn how to flip hamburgers and do it. Right?" There's so many things, so many skill sets you have to learn. First off, just the strategy of how this even works, that's number one. Then you got like, now I know strategy. I got to figure out like, how do I create a product? So you have to develop a product, which for a lot of people, that's a whole brand new thing, right? Like how do I write a book or how do I create a video? How do I make a course? And then after you write it, well, how do I edit? How do I make a PDF? How do I make a video? There's all the skill sets involved and just the product creation, there's tons. Then the product's done and it's like, now I got to figure out how to sell it. How do I put it into members area now? Now I have a tangible thing, but now I got to figure out the words, what's the copy? What's the funnel? What's the upsells, the downsells and how do I position? And I need graphic design. The first time you play this game, there's a lot of pieces. And it takes time, it takes energy, it takes money, takes all the different things. And so as I say that, first off for anyone who hasn't had success yet, I'm sure you're thinking like, "whoa, what if it doesn't work? That's a lot of work." It is a lot of work up front, but after you've figured out and after you get it done, then it becomes easier and easier. In fact, it's interesting because a lot of you guys know or have heard me tell my potato gun story a million times. But that wasn't actually the first product I created. I created some other ones first and the other ones took the longest, but I made the least amount of money on them, but it was my first idea. I had to go learn all these things now. And I'm also going to tell you guys, not to be that annoying guy, but like, it was actually harder for me back then, because we didn't have ClickFunnels. I was also trying to figure out how do you buy a domain name? And then how do you hook the domain name to a server? And then how do you even buy a server? And then after you have a server, how do you FTP? And then after you FTP, how do you get it to show up and then I'd figure out how to like how to edit webpage and front page. And then how do you connect it to a shopping cart? And like, it used to be even harder. So I'm just saying that, but I was lucky. I was able to do it in a time when I didn't have all the other responsibilities. I was wrestling and I was married, but we didn't have any kids. I didn't have a job. So I was able to, I had time to be able to figure those things out, but it was a lot harder back then. Nowadays with ClickFunnels, we've taken so much of those annoying things off your plate, so you can move things faster, but you still have to figure out all the rest of the things. Oh, Tesla, if you use auto drive, it's really cool. But if you don't pay attention to it, then it cancels auto drive. So I just got kicked off auto drive. So I have to hold my steering wheel for the rest of the drive to the writing retreat. Anyway, I apologize. This is A.D.D. Russell jumping out for a second. So what I was saying is like the very first product I built was the hardest because I had to learn all those things. Like it took me so long to figure out the stuff and then getting copy written. I remember I hired someone to write copy, because I didn't know how to write copy and I paid him 500 bucks, which was a ton of money for me back then. The copy came back and it sucked. I knew it sucked, but I didn't know how to fix it. It was just thing after thing after thing and then I spent all the time, the energy, the effort, and then I finally launched it and guess what happened? Nothing. Nobody came and saw it. And I was like, oh man, I put in like a year's worth of work and nobody gave me any money. I kept trying and trying, then you got to figure out the next step, which is how do you sell it? How do you drive traffic? How do you get eyeballs? And I spent the next few months trying to figure that out. I made a couple sales and when all of a sudden and done after the first year, year and a half, almost two, actually 18 months for me. After the first 18 months is when I started making sales. It wasn't good money. It was like, oh, I made the product. I was, I was, I created, I selling for $67 and I made a sale and I was like, I made 67 bucks. I'm like 18 months in $67. Like if you do the math on that, it was like a penny an hour or less. Right. And I'm like, this is horrible. But what I didn't realize at the time looking back now is that when after I'd done it all and I launched that and it wasn't making that much money and it wasn't the best market, but I had learned all the skill sets I needed to do. And so after I knew it, then I was like, oh, well, I'm going to do this potato gun thing. And like that went fast because I knew, all right, I just need a product. I need a videotape. I got to edit it. I got to put up a sales page. I knew the things. And so that one, instead of taking me 18 months to do, I did that next one in the month. And the cool thing is I had met people along the way. Like I met someone who did graphic design. I met someone who could write copy. I met all these different people. And so the second time I have to go find all these people again, I was able to go faster. Launched potato gun, made a little bit of money, but not a ton. And that I was like, okay, what else can I do? And I had another idea for a thing called article spider. So I created that. And that one went from 30 days I got that done in like, I know 21 days. Three weeks I got it done. And then that one did a little bit better. I had an idea for the thing called forum fortunes. These are all the products in the cemetery of Russell ideas. That one, I found someone to create the product and that product got done in like five or six days. At that time, I had some momentum happening. I had sold a couple other things. So now I had a list of a couple hundred people. And so I remember I had that product done. I knew the designer. I knew the copywriter and boom, boom, everything got done really, really fast. I sent an email to my little list and remember to this day I had my very first thousand dollars day. And I was like, I had a thousand dollars day. This is insane. And then I was like, wait, now what's the next idea? And I kept developing an idea, after idea, after idea, and we got better and better and faster and faster, and the momentum caused and created more momentum. Because after I got success with the first one, the next one, I had a customer list, the next one got a little easier and it got a little easier and got a little easier. Nowadays, I've got an amazing team of people, so we can pump out things very, very quickly. We got a list. It gets easier and easier along the way. The first one is always the hardest. One of the things I found is that for a lot of people, because the first one's so hard, they're putting the most time and energy, because they're nervous. Like what if it fails? And you get in to this like perfection-ness syndrome because it's like, man, I spent 18 months of my life on this thing, two years of my life on it. If I don't do it right, then I'm going to feel like a failure. Like I've been telling my friends and my family and all these people, this is going to be successful. And if I do it and it launches and it's not successful, oh, like what are they going to say? Right. And then, and that becomes the real fear and then causes perfections. And they start focusing on like tweaking this and tweaking that and tweaking, tweaking, tweaking, tweaking, because you don't want to mess it up because you spent so much time and energy. Because you're thinking, man, if I don't get a big return on this, I only made a penny an hour and I'm going to look like a failure or I'm going to look not successful or it's going to be a status decrease for you. Okay. And so that's totally understandable. Like I understand that. I relate that. Like I remember feeling that. And so what happens is again, we get into this thing where we're, we're trying to make it perfect. And that process of trying to make it perfect, takes away more time. And every waking second, all the energy goes into making it better and better and better, as opposed to getting it out there. And that is the lesson I want to share, is that the way you find the time is not so much, like you need more time. We all have the same amount of time. Right now I'm in the middle of launching four supplement companies, I'm writing a new book, we're launching ClickFunnels 2.0, launching, two and potentially three other brands while writing ClickFunnels Magnetic Marketing AEO and of these things, plus I'm coaching. There's all the things, right? So we all have the same amount of time, so it's not time, it's momentum. And what I mean by that is the first time you do is taking 18 months. Second time takes 30 days. Third time takes 21 days, fourth time takes... And so it's because we get a momentum. The biggest problem is to tell your first one's done. You're not in momentum. You're sitting there in a spot working on getting it perfect. And you're stressing about that. And you're worrying about that. Things like that. And what I would recommend is we have to get a momentum as quick as possible. So what does that mean? Number one, it means we have to get out of the creative zone and into the selling zone as quick as possible before it's even finished. In fact, most people I recommend before you launch a product, we need to start talking about it today. You need to start publishing like instantly, like the second you're like, I'm going to build a product on whatever. It's like, Hey, I need to get a momentum quickly. So the way to do that is you got to start publishing. So it's picking like even you're going to do a podcast or a blog or a Facebook live or just a post on your personal Facebook or something. But something that puts you into momentum, right. Puts you into creation, puts you into like something happening. So it's saying, as of today. And so I'm telling you all, everyone's listening this like this starts today, not tomorrow. So today you got to pick the platform, where are you publishing at? And do the one that's going to be the easiest. Because if it's going to be hard, you're not going to do it. So if it's like the easiest thing, I've got a Facebook profile, therefore I will go there. Easiest thing is I've got Instagram, cool. Like it doesn't matter. I don't care if you have zero followers or whatever, it doesn't matter to this point. It's just starting. So going and doing a Facebook live and saying, Hey, or doing a podcast and be like, "Hey, I'm working on this project. I'm writing a book, I'm creating a course about blah. I'm going to document my journey here." And then just start talking about it and start talking about it. Start talking about it. Because as soon as you start me about it, now you're in momentum. Right? And now you have a chance to put these ideas out there and you thought out there and like it gets you in the creative mode. And it takes away the fear of like, what if I put something out there and it fails because typically most things we put out there initially will fail. Okay. The first time I talked about funnels, it failed. It failed. It failed for years, failed literally for decades before anybody caught on, but it's getting into momentum. Okay. So that's the first thing. Number two is like just starting to sell something, like putting it out there today before it's done. Like not waiting for it to be perfect, but like starting to post something out there. So again, if you just randomly post like, "Hey, I, this new product I'm creating want to buy it?" It's going to be a little hard. But if you start publishing it every day for the next two weeks, you're publishing something like, Hey, I'm working on this thing. And you talk about a technique or a tactic or something you're doing. And then you talk about the next day and the next day. And for two weeks on your personal Facebook profile or your wherever, you have the ability to publish anything. You're talking about this thing now after two weeks, it's easy to come back and say, "Hey, I'm working on this project. If anyone's interested, let me know. In the future, I'm going to be selling this for blah, but I need some case studies and some things. Anyone who wants it for the huge discount, let me know. And you can go through this process with me. I'll give you the course. Plus you can do one on one calls with me and I just want to, I'm going to get some success stories." And boom that gets you into momentum. You can even get away for free at first, "Hey, I'm looking for some beta people. I'm looking for five people who can go through this program, give me feedback, but you have to actually implement it if you want. If you want me to give it to you." And now you're in momentum. Now someone's going through the course. Now they're looking at it. Now they're giving you feedback. Now you can make tweaks and changes. But now you're not sitting back in the creative mode, waiting and perfecting and worrying about that. You're putting it out there and you're moving forward imperfectly. So I don't think for most of us that the real problem is not enough time. Like we have enough time. It says we're spending the time on trying to make the project perfect as opposed to imperfectly, throwing it out there and trying to get it working like testing on people, trying it, selling it, getting feedback, getting ideas, getting, like making it public. So many of us who are creators, we create in private and then whatever we're, we're selling. We, we post it publicly. Right? Ryan Hall talked about it in his book, perennial seller. He talked about this, the problem with, or not the problem, but the conundrum with, with all authors, right? Like you spend a year of your life writing this book in private. And then the fears, like what if I put it public and they reject it. And so the default, what you want to do is you want to keep editing, keep correcting, keep, you know, making because it's like, it's less painful than putting it out there. Right? But putting it out there is how now you get the feedback. You find out what works, what doesn't work, the changes you get the tweaks. And like that's now that's when the business actually begins. Now you're in momentum. And now the next variation, the next version goes from 18 months to 30 days to 40 days. And I would even assume like the first product I'm putting out is going to fail. Therefore I need to put out quickly. So I know what the audience wants. So I can make version number two and version number three, because now that you know how to do it, you can start doing them faster and faster and faster. Right. It's speeding up the process. But you don't know that until you put it out there. Okay. How many you guys remember zip brander? No one does. It was my first product. I sold a dozen of them. And then that was it. How many you guys remember article spider? No one. How many? You guys remember four fortunes? No one. Right? This is the graveyard of offers I had to do out there. But if I would've banked everything like, you know, four fortunes has to be the thing that works. I would still be, I would still be working on it right now. Right. I couldn't get to ClickFunnels or.com seeker searcher or any of my projects if I didn't put these other ones out there quickly. And so that's the biggest thing. Some of you guys have heard me talk about one of my favorite videos on all of YouTube. It's by Jack Dorsey, the guy who started Patreon, it's called Work To Publish, go to YouTube and Google, go to YouTube and type in the word, Work To Publish. You'll see the video. And it's all about this. We can't pick what we're famous for. We only get to pick, like we only we're famous for what the market decides it wants from us. And so our job is to go out there and to publish as much as we can, putting as many things out there in the top of the funnel as possible. But if we spend 18 months, two years, three years trying to publish one thing, it's like spending the entire game, trying to make one perfect shot in basketball. Like it's not going to work. Like you got to take a bunch of shots. Same thing in wrestling. Like if I just try, I'm just going to get one shot. I'm going to wait until it's perfect and shoot it. You're not going to win the match. Like you got to be out there doing it, doing it, doing it. Like you're putting it in shot. After shot, after shot, opening up like making situations, getting things out there to be able to create opportunities for yourself. It's the same thing in sports, same thing in business, same thing in publishing. And so anyway, that's some of my feedback. I hope that's helpful for everybody. Who's listening. Especially my friend who I think is amazing and is doing a great job. It's just, we need to get him. And all of you guys out there starting the process, start publishing, start talking about the thing, making it public as scary as it is. And right now it's just putting it out there, talking about it and people are going to tease you. People teases me when I'm like, "I'm going to write a book." They're like, "Okay, you're going to write a book. Like you barely graduated high school." I'm like, "I know I'm going to write a book. "On what?" I'm like, "Marketing." And that was way before I ever wrote a book. And now, hey 15 years later, people reading my book, but it's because I put it out there. I started talking about it and started moving and getting myself in momentum. So there you go. I hope this helps. I appreciate you all for listening. And if you enjoy this or got anything front, please share it with somebody else. If your spouse is the one who's struggling, make them listen to this 100 times, then go to YouTube type in Work to Publish, watch that video and then start publishing. Let's go. Thanks everybody. And we'll talk to you soon.

So In this episode of Interviews with Entrepreneurs Show we're Interviewing Alan Dean. The Man Who sold over 40 OFA when he just started into this Space not only that he created a Software (Friend or Foe) that's unlike any other and Made him 6 Figure and also Affiliate Commissions on Autopilot. The one and only Alan Dean We're going to talk about how he able to get success just at the time he got started, also How his launch of a Software Makes him Even more successful in the space while automating Affiliate Commissions The interview is happening Now So For finding out if you're a friend or foe don't miss this out... Alan's SOCIAL MEDIA: Friend or Foe: Friendorfoeextension.com Facebook: Facebook.com/alan.dean.984Sign up For 14 Days Clickfunnels Free Trial: https://www.signupforcf.com FOLLOW RJ SOCIAL MEDIA: Facebook: https://www.facebook.com/therjahmed FB Group: https://www.facebook.com/groups/AMHOE Instagram: https://www.instagram.com/itsrjahmed Get Free Copy of My Book Decades In Days: https://www.decadesindaysbook.com

One of the cool "Ah-ha's" I had today, sitting in our 2CCX, Inner Circle, Category Kings mastermind group. Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com Magnetic Marketing ---Transcript--- What's up everybody? This is Russell Brunson, welcome back to the Marketing Secrets podcast. Today I'm sending you a message from beautiful Mexico. Hey, what's up everybody? So we are here actually at the Two Comma Club X Inner Circle/Category Kings Mastermind group, which is exciting. We're in Mexico, in the past we used to do the big Two Comma Club cruise, but cruises are sketchy now so we decided to run an all exclusive resort. And it's actually really cool because it was interesting, and I don't know, there's a lot of variables so this may not be the only one, but I thought we would get more people to register for the cruise that was even pre... Sorry, pre COVID we did the cruise, we had about the same amount of people in our Mastermind group, and we had X amount of people that signed up for the actual cruise from that pool of people that were eligible to go. And then this year's post COVID so we did it here, and the group of potential people who can come is about the same, but we had three times as many people register for this. And so, I don't know, it could be just COVID and people want to travel and get away. That's definitely a possibility, but I think that more people want to go to an all inclusive resort than a cruise, which is the opposite of what I would've believed and thought, so anyway it's kind of cool. My one fear is on the cruise it was nice because everyone's jammed in this little boat and so more people got out and met, and I'm a little nervous that here people are going to hide in their rooms during the off sessions, but hopefully no. So anyway, I'll report back and let you know more how it's going. But so far we've just finished day number one and it was amazing, it was really, really cool. So I want to share with you guys all just a thought or an aha or a, I don't know, something that hopefully will be helpful for you all. I'm hoping that all of you guys, especially those who are... Obviously we cater towards two types of businesses, there's the expert business and the e-comm business. In fact, it's funny, here at the event it's broken in two groups, like here's our expert group, here's our e-comm group. And Alison Prince teaches a lot of the e-comm stuff, I teach the expert stuff and so it's split down the middle there as well. But we're both trying to do crossover where she's trying to get all the expert people to add physical products to their offers, I'm trying to get the e-comm people to add info products to their offers, so it's a blend back and forth. But the thing I want you guys to understand is just the power of, honestly, a singular framework. Each of you guys who are in a business, you have some type of framework, some kind of process or system or things that you take somebody through to get an end result. And one of my favorite people that I've seen do this is Brooke Castillo. Brooke is amazing entrepreneur, she's got a huge podcast, great podcast, great membership site, great coaching certification program. In fact, all of our one-on-one coaches for our Mastermind groups all come from her program, they're all certified through her. But she basically has created one really, really, really... How many reallys can I give her? 22 reallys. Really good framework, right? And her business is based around, honestly, it's one core framework. And she teaches this framework on her podcast, she talks about it in her emails, everywhere she's talking about this one framework. And then she has a membership site that's $300 a month that then teaches people how to use the framework, like how to use the framework in your life, if you're a coach, how to use it for other people, all sorts of stuff. I think that's $300 a month, and then she has a coaching certification program, it's $18,000 a year, I think, or I believe that's what it is. And there's where she helps you to master the framework where you can start teaching it and helping coach other people, and it's really cool. But that's her basic business, it's she has one framework that she talks about for free everywhere, and she's got a membership site $300 a month where she teaches you in depth how to use the framework and get live coaching from coaching students, stuff like that. And then on top of that she's got the certification where you can master the framework and use it as a tool in your own business. But her whole business, and her business is multiple, multiple eight figures, one of if not the biggest info product business that I'm aware of right now, which is really cool. But anyway, again, we come back and we look at that and look what she's doing and it's insanely successful. And so, as I was thinking about the Mastermind group we're in right now, and if you guys know my business, hopefully you do at this point, I have frameworks. And I don't have one, I have probably because I'm more obsessive compulsive, I don't know, OCD is high with me, but I have a lot of frameworks. And if you read DotCom Secrets, Expert Secrets, Traffic Secrets, those are my core frameworks all laid out. If you've gone through those books you understand my framework of the value ladder, and then my frameworks for each types of funnel inside the value ladder, and my frameworks for my scripts. And if you go to Expert Secrets you learn other frameworks, and you learn frameworks about how to start a movement, you learn frameworks about how to do your sales presentation or your perfect webinar, you learn frameworks on how to close, you learn those ones. And then Traffic Secrets, you learn Dream 100, you learn congregation, you frameworks on how to infiltrate any media platform and on and on. So those are my core marketing frameworks, there's a bunch of them. And there's other ones we teach that aren't necessarily inside the books, but the core ones are there. And so what's cool about it is, if you look at my business, I can go and I can for free teach and talk about any of my frameworks. I've done a hundred podcast interviews about the Dream 100 framework, I've done other ones about value ladder, I've done other ones about just any of the dozens of frameworks I've, not invented, don't know if that's the right word, the ones that we put together. I've done tons of training on every one of those things individually, but they all push back like, 'Hey, if you want to learn this in more detail, go get the books.' Then people read the books and they get all the frameworks, they get a good understanding of them and then from there their entire value ladder. Now, after you made a value ladder, everything else we do is just based on those core frameworks. It's not like I'm teaching more things, honestly, which is kind of cool. It's mastery, it's learning how to actually use these frameworks. And so if you go up our coaching ladder there's One Funnel Away, which is picking very specific... like we're going to show you guys one framework for creating product, one framework for a funnel, very specific type of funnel, one framework for traffic, so it's one framework across each thing. That's the OFA challenges, and then from there we send people up to our Two Comma Club X Coaching Program. And Two Comma Club X Coaching Program then is where we're picking a couple more frameworks. We're going deeper into it where we've got coaches, you've got one-on-one coaches, you've got group coaches, you've got a tribe of people who are working together. You've got all these people and it's really helping you to dial in, perfect this framework. And then after you get done with Two Comma Club X, which people stay in Two Comma Club X Coaching Program until they win a Two Comma Club X Board, they make a million dollars. And then something secret happens, funnel hacking live, nobody knows this except for the Two Comma Club winners. But when you win the Two Comma Club we invite you to a secret luncheon that's only for people who've won the Two Comma Club or above, and at that Two Comma Club luncheon I invite people to join my Inner Circle. And it's funny because a lot of people join the Inner Circle, and we found this especially people who had been in the Two Comma Club X Coaching Program and moved up to the Inner Circle. They're like, "What's the curriculum for Inner Circle?" I'm like, "There's no more curriculum, you guys have gone through these things..." The Inner Circle, then after my Inner Circle we've got our Category Kings, like the different levels here, it's still the same frameworks, we've already learned them. But now inside the Mastermind what's been cool is over the last 10 years I've been teaching this stuff, we've got now thousands, if not hundreds of thousands of people using these frameworks in different places. So the Mastermind now becomes everybody else saying, "Okay, well, yeah, I did a challenge funnel, but this is what I did different. I tweaked this, I added this, I change this." And they're like, "Oh, well, my value ladder looks like this. And, oh, my thing looks like this." And it's everybody taking these core fundamental frameworks that we first laid out and then building on them and adding things, tweaking things, changing things. We had someone today who, same thing, they come through our training but then they figure out this new hook and this new way to do something, and then they built this huge Two Comma Club business doing that. And we had her come and present today and like, "Hey, here's what I'm doing." There's a lot of similarities but it was her twist, her take, and how she took the frameworks and evolved them and developed them further and they had new cool things. And then we have these national meetings where everyone's getting up and they're sharing. And right now there's people all around this resort here in Mexico in little meetup groups. And there's groups like everyone who's doing challenge funnels meet up and they're all sharing best practices. Like, "Oh, we did this and we added this little thing. We added this badge here and increased conversion by this. Oh, and we did this." Everyone's sharing things there. And then there's the high ticket group, and then there's another group, another group. But there's all these groups happening, pop up all around the resort right now of all the people that are in Mastermind groups, all just sharing like, "Hey, I took this core framework, but here's how I tweaked it, here's how I changed it. Here's how I applied it to my business, here's how I applied it to my industry. Here's how I did it." And so it's really fascinating watching it because the evolution of this was not like, "Russell, to go higher ticket you need more frameworks." No, no, it's master, it's application. It's sharing the tweaks, the changes, the evolution of the frameworks amongst those of the people that are out there in the trenches using them. And that's why this has been so fascinating. I wish I could sit in every one of these little breakout groups and just take notes of what everybody else is sharing because there's just so much gold that everybody's dropping. Anyway, I wanted to share that for a couple reasons. Number one, if in you're my value ladder this is where you're going, keep figuring these things out. So having success, get in the coaching program, get to the Two Comma Club, jump in the Inner Circle, and then come to these Masterminds where we can start taking this and network with... I think we have 600 people here on resort with us, which is cool. I think the resort holds 900 people and we've got 600. It's like more than half of the people here are Funnel Hackers, which has got to be awkward for all the people wondering why we have these similar t-shirts on, but that's what we do. And so, be part of that group and then start sharing with each other and it's just so fascinating. Funnel Hacking Live is a version of that, you come to Funnel Hacking Live and it's like all the speakers are people who for the most part grew up in our community, who learned the core frameworks, started using the ClickFunnels software and then they figured out their hooks, their tweaks, their way that they evolved the principles and got them to work for them and for their market. And so it's fun, everyone building upon each other and all off of this one common framework. So again, number one is, if you are in my world this is the path, this is where we're trying to take you. This is the experiences we want you to have with us here in Mexico, do these kind of things. And number two is, for your own business, understanding that's what the value ladder actually looks like, it's not more stuff, more stuff, more stuff. Again, I look at Brooke's business and it's one insanely good framework. And then it's just gone deep, and deep, and deep on that to the point where she's got one of if not the most successful info product businesses in the industry today, from one framework. So I want you guys to understand that because it's powerful, it's cool, it's exciting and hopefully it gets you as excited as well. So, with that said, thanks for listening and hopefully you'll be here with us in Mexico at the next Mastermind in Paradise, which will be coming in about a year from right now. All right, thanks so much and I will talk to you guys soon.

The Golden RuleMatthew 7:12Intro:The world often strays away from Biblical principles. This seems to be especially true in the way we treat each other. The world's motto is “do unto others before they do unto you.” Simply put, this says to get in the first punch.This motto comes from a Biblical principle that has been twisted and perverted. The Bible teaches us to “do unto others as we would have them do unto us.”So, how do I want others to treat me?FOUR AREAS that we should “do unto others as we would have them do unto us.”LoveMatthew 22:39 And the second is like unto it, Thou shalt love they neighbor as thyself.Neighbor by virtue ofA. HumanityB. InteractionC. FaithForgivnessLuke 23:34 Then said Jesus, Father, forgive them; for they know not what they do.A. Sometimes people are cluelessB. Sometimes people are blind to the truthHelpGalatians 6:22 Bear ye one another's burden, and so fulfill the law of Christ.A. Listening earB. Helping handC. Praying heartPrayerJames 5:16 Confess your faults one to another, and pray one for another, that ye may be healed.A. This involves confessionB. This involves othersConclusion:If we hope to reach the lost and reclaim those who have dropped out of church, we must live out this sermon daily. We must get serious about how we live.

As we enter our second class, we use this episode to broach the subject of health testing. You can expect to learn all about what testing is and what to do when it comes to testing your parents and puppies, in order to create better standards for us all. An important note to always keep in mind when it comes to this area of breeding is that there are no foolproof answers from tests, and the recommendations laid out here are a way to stimulate some thought and give you a means to work with the many variables we constantly encounter when it comes to the health of our dogs. There are many limitations to the power of testing, but it does provide a very strong resource for improving our breeding and the gene pool, and should not be underestimated! In part one, we speak about important areas such as eyes and hips, follow-up tests on the patella, elbows, and heart, and much more. Listeners will also come away with some useful starting points for where to go for certain tests, why it is vital to test for temperament and the part that brain development plays in the later life of any dog. So to get it all make sure to join us and stay tuned for part two!Key Points From This Episode:Staying realistic about the amount of certainty with which we can approach health testing. The two-fold nature of health testing: prenatal practices and following up with records. Using the Orthopedic Foundation for Animals and the certifications they offer. Different tests for DNA, eyes, and heart, and when and how to do these.Delaying health tests for females in heat in order to preserve reliable results. The important statistics available on the OFA website around preliminary tests. What sort of veterinary professional to seek out for testing an animal's heart.The importance of the coefficient of inbreeding (COI) and why to track it.The topic of temperament and why to not neglect this area of testing. Including brain development in the nature versus nurture conversation. Using testing, record collection, and in-pregnancy care for the mother to promote healthy development.  When to breed? The simple yet highly contentious question!What to do with back-to-back litters and encouraging set schedules. The mandatory difficulties that we encounter at all stages of breeding!Links Mentioned in Today's Episode:Jeanette ForreyThe Ultimate Badass Breeder's GuideJeanette Forrey EmailOFAEmbarkPaw Print

This week, Ezz celebrates his 23rd (or 36th) birthday with a sit down with his very dear friend, Youssef Medhat (aka: Youfie, Ofa or Oufes). The duo discuss the cult-favourite, Midsommar (2019), as well as their love for Florence Pugh and their hatred of their friends. Instagram: @wyfsm.podcast @ezzelturkey Youfie's Social Media: @yousefmedhatt @juiicef Befrienders Suicide Prevention Hotlines: 762 1602 & 762 2381

Today we're talking about one of our favorite topics: puppies! Elissa recently had a litter of rat terrier puppies, and now that they've headed home, we're reflecting on the process and experience that she had. As a first time breeder, Elissa isn't an expert breeder - but she can certainly share what her experience was like. We discussed many topics, resources, and just for fun items, so check out these resources below: Some inspiration for producing a healthy of puppies came in part from the Functional Dog Collaborative: Supporting the ethical breeding of healthy, behaviorally sound dogs. Health testing information: The Orthopedic Foundation for Animals (OFA) was founded as a private, not-for-profit foundation in 1966 by John M. Olin, a well-known inventor, industrialist, philanthropist, conservationist, and sportsman. OFA maintains a database for a variety of health testing of dogs and Tilly had her hips, elbows, patella's, eyes and heart tested and logged through OFA before she was bred. Our cover photo was provided by Nina Sage Photography! Her skills in puppy photography were so appreciated by Elissa and her new puppy owners. There are many resources for good breeding information, including Avidog and Puppy Culture. We highly recommend utilizing these resources if you're thinking about your own litter. Elissa utilized the help of Dr. Lopate at Reproductive Revolutions in Wilsonville, Oregon. We hope you enjoy this episode. Give it a listen and if you like it, please be sure to rate, review, subscribe and share with your friends!

The Hake Report, Friday, January 22, 2021: Twitter loosey-goosey and permissive with vulgar content (even related to children), but quick to take down innocent edginess, aka truth! Biden is horrible on immigration, jobs, and environmentalism. Lots of calls about imminent catastrophic man-made climate change, supposed mitigation policies, and the Paris Climate Accords.  Also check out Hake News from today.  CALLERS Killian from Boston, MA talks on the economy, saying the US protects the dollar by forcing Middle East countries to sell oil in dollars only.  Rick from Hampton, VA talks about the jobs already being lost thanks to Joe Biden, with the Keystone Pipeline being cancelled or whatever, etc.  Joe from Phoenix, AZ refuses to answer whether Biden, Obama, etc., have what's right at heart. He keeps talking about science, as if Democrats believe in truth.  Dana from South Dakota talks to Joe from Phoenix, saying that consensus is not science, and before this they worried about global cooling.  Freddy from New Mexico thinks it's reasonable to cut down on fossil fuels and go to “renewable” energy, saying we're the only country with a ton of people not falling for the propaganda that he seems to believe.  Ken from NJ worked on trucks decades back, and they had pollution pumps and catalytic converters that hurt gas mileage and didn't do much! He had polio at age 2 and apparently walks with a limp, but it never held him back.  Christina from Sacramento, CA talks more about the First Lady Melania and her detractors.  Ofa from New Zealand says PM Jacinda Ardern declared a climate emergency. He's brown, age 20, and wears pro-Trump stuff at university.  Chris from Birmingham, AL — his call drops after asking a great question about how to know the truth about minimum wage, given conflicting data and educated experts.  Linwood from DC is for $15 McDonald's minimum wage, and doesn't like James saying “good old days” in front of a black man.  TIME STAMPS 0:00 Fri, Jan 22, 2021 1:12 I'll cover Twitter, etc. 4:28 AJ Gallardo original 5:57 Sleazy, filthy Twitter 19:53 Killian, Boston, MA 28:19 Rick, Hampton, VA 36:39 Joe, Phoenix, AZ 42:03 Dana vs. Joe 49:14 Freddy in NM 1:07:13 Earl remix, DJ Hardmous 1:09:59 Super Chats 1:12:03 Ken in NJ 1:23:42 Christina, Sacramento, CA 1:31:57 Some news 1:34:40 Ofa from NZ 1:41:26 Chris, Birmingham, AL 1:46:53 Fake solutions, crises 1:49:39 Linwood, Washington, DC 2:01:15 Thanks, all HAKE LINKS VIDEO ARCHIVE: Facebook | Periscope/Twitter | YouTube | Audio podcast links below LIVE VIDEO: Trovo | DLive | Periscope | Facebook | YouTube* | Twitch*  PODCAST: Apple | Podcast Addict | Castbox | Stitcher | Spotify | Amazon | PodBean | Google … SUPPORT: SubscribeStar | Patreon | Teespring | SUPER CHAT: Streamlabs | DLive  Call in! 888-775-3773, live Monday through Friday 9 AM (Los Angeles) https://thehakereport.com/show  Also see Hake News from JLP's show today.  *NOTE: YouTube and Twitch have both censored James's content on their platforms lately, over fake "Community Guidelines" violations.  BLOG POST: https://www.thehakereport.com/blog/2021/1/22/012221-fri-biden-climate-propaganda-lets-ban-minimum-wage