Podcasts about peng joon

Internet Profits Blueprint

Play Episode Listen Later Oct 20, 2021 18:25

Here is the exciting wrap up of the final two days of this year's Funnel Hacking Live event! Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com ---Transcript--- What's up everybody, this is Russell. Welcome back to the Marketing Secrets Podcast. All right, I'm going to break down day number three and day number four of Funnel Hacking Live for you. All right, so day three is where we start transitioning into... For me, if I go in very funnel specific, I like taking people through on this day, the bottom of the value ladder, moving up, and just showing a lot of different ways to build funnels, because there's so many different ways to do it. You can have book funnels, and challenge funnels, and webinar funnels, and high ticket funnels, and a million other things in between, summit funnels. Yeah, there's a lot of stuff, and so on day three I started going into this. And the very first person that we had speak in the morning was Kiana Danial, and she's someone who has been on every news channel a million times, Fox news, CNBC, all the business stuff, talking about investing and things like that. And she thought that was going to make her a bunch of money, but it didn't. And she ended up joining our Two Comma Club Coaching Program a couple of years ago, and we got her focusing on driving all that traffic to a funnel, and in no time she became a Two Comma Club winner. And so it was cool having her tell that story, just showing all these things that she thought meant it was going to be money like, "I thought I'd be on TV on all these shows all the time. I thought these things were going to be the things that made me money, but it wasn't. It wasn't until I actually had a funnel, I had a way to convert people into customer, that I started making money. And so it was really cool hearing her presentation. And then after that, we started moving up the value ladder. So next was Pedro Adao, and Pedro has become infamous for challenge funnels, not like challenge funnels like The One Funnel Away, which is a paid challenge funnel, but doing free challenge funnels. And Pedro talked about that, and he was awesome, he was on fire people went crazy. This is actually important, the one reason I had Pedro in here is because inside the new Two Comma Club Coaching Program, if somebody chooses the expert route, the first eight weeks we focus on them all doing a challenge, and so it's fun for them, they'll see through Pedro what these challenge funnels look like. And then later in the pitch, we would come back and say, "Oh, that thing that Pedro did, we're going to be doing that." And Pedro is going to be one of the coaches helping on that, which is really cool. So Pedro talked about free challenge funnels. After he was done, then Peng Joon, he's one of my favorite speakers, but he was stuck in Malaysia. We almost didn't know if he was going to come, he's like... Anyway, it was a big deal to get him here, and luckily he made it to the States. And what was cool is he showed how you can basically take a 30 minute presentation and turn a 30 minute presentation into an entire business, and he showed how he did it. With last time we spoke at Funnel Hacking Live, he took his presentation, he made it a book, and from there he had an upsell of the audio book, and the episode, the done for you version, and the done with you version, and he showed the whole process, how you can take one 30 minute presentation and turn it into entire business, and lead with the book funnel, and that was really cool to see that. I think it's something that most people could do pretty simply and pretty easily. After Peng Joon, then we started moving up the value ladder a little higher to Lauren Golden, and Lauren, she's built her empire, and she won multiple Two Comma Club awards, primarily through webinar funnels. So she talked about webinar funnels, showed her process there, and then she talked about other bunch of the cool things that she was really excited talking about as well, but it was the next phase of the value ladder, is like, "Hey, here's a webinar funnel." After Lauren was done, then Sarah Petty had been doing live event funnels and crushing it, and doing huge volume. The market she serves are photographers. A lot of times people think, "Well, there's not much money in photography. Photographers aren't going to pay for high ticket things." But Sarah does these virtual live events and gets photographers on them, and then from there sells a really expensive high-end coaching, and they're killing with it. And it's just really cool to see cause they do a lot of just things that I don't think through. I don't know if it's like feminine masculine, or maybe she's just more creative than me, probably that one. Anyway, but all these cool things where when someone signs up for a virtual event, they get this box, and the box has them unlocked like, "Open this thing first, this thing second, this thing third." Takes them through this whole journey, but that's what Sarah talked about, which was amazing. And then, after that, then Eileen Wilder spoke about high ticket sales, and her presentation was really fun for me because she quoted a lot of the old time personal development people who I'm studying right now, and so it was fun for me because I was like, "I'm reading about these people right now." And she's quoting them, and she's talking about them, and her presentation was awesome. That got my wife all fired up. Collette was like, "Eileen got me on fire. I got so excited about everything." And so hers was awesome. And the whole morning, it was just power-packed, and fun, and exciting, and everybody ran over on time, so there was all the stress for me and everyone on our team, but man, it turned out awesome. That morning was great. So after that, then we went and we broke to lunch. Now a couple of things we did, is we broke to lunch, and we had a special lunch for anybody who'd won a Two Comma Club award in the past. And that was for a couple of reasons, number one, to give them a free lunch, but then also, some of you guys know that I've recently reopened my inner circle, and one of the qualifications to be in the inner circle is to have won a Two Comma Club award. So we had all the Two Comma Club winners at lunch, and then we told them about the inner circle and invited them to join if they wanted to, and we end up signing up a lot of people into the new inner circle, which was awesome. It was really a soft pitch, I just said, "This is what it is, if you're interested, go sign up, and then go back and have some lunch." And so it wasn't a hard pitch, it was just letting them know there's an opportunity and that's what's happening. So we had lunch, after lunch we got back, and I was excited because over the last year... So I become really good friends with a dude named Nick. I'm going to probably mispronounce the last name. He's got the hardest last name ever, so I apologize in advance Nick, if I mess up, but Nick Santonastasso. Oh, man. Anyway, if you guys know Nick, he was born with one arm and no legs. Two arms, one arm was really small though, and the other one has got one finger on it, stuff like that. I connect to him a while ago, and he was the wrestler too, which was really fun. In fact, he came to my house and I wrestled him, and we got video of us wrestling, but just someone who's such a cool dude, I just love him. And he gave a presentation called Play The Hand That You're Dealt With, and showing people that like, "Man, life is tough. You've got a lot of hard things." But he's like, "Look at the hand I was dealt yet." Yeah, because even with this stuff he's become a bodybuilder, and he's become a coach, and he's become a speaker, and all these amazing things. He was a wrestler. Just because he was born with something that would have made life harder, he has a strong mind, and he was able to do such amazing things. So it was awesome, Nick there speaking. And then when Nick got done, it was time for me to do my presentation, to let people know about our coaching program. And every year this is hard for me, because those who had studied my stuff, they know how I sell, and so I tend to start selling, they're like, "Oh, here it comes, Russell is trying to sell something." And so this presentation was a little different than a traditional perfect webinar. The elements were all there, but it was wrapped differently. But this was one where I was actually talking about personal development, which is something I haven't talked a lot about, but I've been geeking out recently. I'm working on a book, and so I just have a lot of stuff top of mind right now. Yes, I do that presentation about that kind of stuff, and then after the presentation was towards the end, then we talked to people about success inside of our coaching program. Every year we redesign Two Comma Club X. We make it a little different, we get feedback and make tweaks and changes. And one of the biggest things that we're noticing now is that half our audience are people who want to be experts, and half our audience are people who are selling physical products. And our coaching is always steered more so towards people who are experts, because that's what I'm better at, right? And so this year we decided to partner with Alison Prince, who is someone who I just have so much love and respect for, and we decided to break it down into two tracks. There's one track that's the e-comm track, and one track that's the expert track, and people will get to pick which one they want. And Alison also helped us line up momentum coaches, and a whole bunch of other amazing things, and just really tweak the program in a powerful, powerful way. And when I did the presentation, I got to bring Alison out to talk about it as well. And people hadn't met Alison yet, so it was a weird thing to figure out how to do the presentation, to get people weaved in to get to know her in a short period of time. And then, also from there do our pitch, a new coaching program. And so what's cool with Alison, she, I don't know, she made 40 or $50 million on physical products, it's crazy. But when I met her, she was trying to learn how to become an expert. And so it's fun because I was able to tell her story about... Or excuse me, I told the story, but she told it as well, like, "I wanted to learn how to be an expert, and so I came to Russell, and he taught me these things, we did the webinar together, and boom, and I built this whole thing where Alison's won two Comma Club Awards, two Comma Club X, and this year she won two Heart Awards , which means they gave over a million dollars to charity. And she was like, "I was able to do that because of the expert business that Russel taught me. And then we were able to flip the tables and be like, "Now, Alison sends out physical product stuff. In fact, two weeks ago, I decided I wanted to see how well her stuff worked to see how much we could do, so we followed her process and put together an e-comm product, and we launched it, and we ended up doing, I think it was 15 or 16 grand in two weeks off of just following Alison's process. And I'm like, "This stuff actually works, this is so cool." And so we had both those case studies and like, "These are the two paths. Who here wants to be experts who wants to be e-comm?" It was a 50/50 split. I'm like, "Okay. Cool thing is that you can pick whatever you want in the program." And then from there we sold the Two Comma Club X Coaching Program. And then after people signed up, Todd and I got pictures of all the buyers. So they have a picture of me and them and Todd up on stage they can look at as they're trying to work towards winning Two Comma Club award. And so that went really, really well. Sales crushed it, Alison is so good. And after dinner, then we had Alison come back and do a whole hour long workshop, teaching her process and how it works, and showing all the things. And so she did her presentation after dinner, which was really, really cool. And then we soft pitched TCCC again before we went to bed that night. That's what happened at day number two, and so it was amazing. We got to go through the entire value ladder doing funnels. We had a chance to hear Nick just motivate the heck out of you, and you get excited about what's possible. And then I got to do my personal development stuff, and then Alison, and Alison got to come in and talk about physical products. So that was the end of day number three, and at day number four, and I'm just going to go directly to day four, because three and four weave together. Day number four is where I came out in the morning, I did a presentation called Bootstrapped, which is how we built our business, we bootstrapped it. And I actually announced a new award called the Bootstrapped Entrepreneur of the Year Award. I talked about that, and then my twins were here at Funnel Hacking Live this year. So I brought them on stage, helped me show the new awards, which are insanely cool. And I did a presentation showing how we bootstrapped ClickFunnels, and ups and the downs, and told that story. And then we did what's called the re-pitch, which is basically like, "This is the last time, it's time for the coaching program, go and do it now." And we took a break, and people signed up, and that was the end of the selling part of Funnel Hacking Live. And then from there on out, it's usually for me, I get to relax and just enjoy the rest of the day, which is awesome. And so the next presentation after the break was Garrett J White. and those who know Garrett, Garrett spoke at every Funnel Hacking Live in the past. He's usually, traditionally, the one I have to go and warn everybody that he's going to curse a lot, and if they need to, they can leave. And every year I get people who complain because of Garrett, but I also get people who tell me it's the thing that changed life the most. And so I didn't know what to expect with Garrett, as I don't normally know. And this year he came out all in white with a choir, and it was an interesting presentation. He's recently found Christ, which is amazing. And so he came and he did his presentation, where weaving business principles in with God and with Christ, and they had choirs singing, and it was powerful. But at the same time I had people who were offended about that. And anyway, I don't know, I love Garrett, he gets people to move. It doesn't matter which side, him dropping the F-bomb from stage, him talking about God from stage, either way I get complaints. But at the same time, people don't complain, all are just like, "That was the most amazing thing ever." Anyway, so it's always this weird thing. Not a weird thing, it's always an amazing thing, but it's always just this tension for me of just like, "What's going to happen? What's he going to say? How's he going to say it?" Anyway, that was Garrett. And then from there, we broke to lunch, and we had a big welcome lunch for everyone who was a Two Comma Club Member who signed up, which was really, really cool. And then, after lunch we had Tim Ballard who flew out, which was cool, and so we had him to come and say hi to everybody and talk about the Save a Child Challenge that we launched on day number one, and how much money we had raised, and Tim thanked everybody, which was really cool. I hadn't seen him in a while, it was a really good seeing Tim, and him and his team are just... They're amazing, all the things that they're doing. And there's a whole bunch of people talking negative about them online, there's things that are not true. People have asked me, "Is this true? Is this true?" I'm like, "No, this is not true. These people are lying. They're horrible people who literally are trying to get in the way of saving children." It's the most demonic, evil thing in the world, but Tim and his people have such good hearts. They're there saving people from Afghanistan. Tim's running the Nazarene Fund for Glen Beck, which is saving thousands of kids, and plus he's running the whole O.U.R thing, and it's heavy. And you could feel the weight on his back and his shoulders, carrying this mantle. And anyway, I was grateful to be able to have him there, and hopefully give him a little rest, and show him that people love him, and they're grateful for the work he's doing. So that was cool. And then after that, then Tony came and spoke. And Tony, every year, we never really know how long he's going to talk for. Anyway, this year our contract was three hours, but I think it's the first time Tony's been on stage in front of a whole huge group of people as well, and so he went and he did his presentation for three hours, and then he kept talking, and had it going for six hours on stage, which was crazy and super awesome. So we had Tony talk for six hours. Yeah, he's kept going and going, and he just loved it. He asked me, "What time do you think I need to stop?" Like, "Dude, just keep going. People are here, they're happy, don't stop." So Tony went on for six hours, which was awesome." And then when he got done, we got on stage Todd and I, and wrapped the event up, and that was it. And that was Funnel Hacking Live 2021. And every year we're putting things together, it's just like an insurmountable task like, "How do we sell the tickets? How do we get people to show up?" And this year is even bigger because of COVID, and the restrictions, and the problems, and just all the things that come with that. But man, after going through the whole process and I see how many people's lives were changed, people that have their big aha's, the big things they were hoping for, people who were stuck, who got unstuck, people who were able to go to the next step with us to the higher coaching, people who are so excited about ClickFunnels 2.0. Just all the things, and then getting all of our funnel hackers together, and having people together to... The whole thing, it was amazing and magical, and I'm grateful for all of you guys who came and participated. If you didn't come this year, make sure to be here next year. Next year, hopefully, there'll be less chaos in the world. There may be more, I don't know, but regardless, the party's happening, it's going to be in Orlando. And hopefully you can be there. So you can get your tickets at funnelhackinglive.com. But that's some of the behind the scenes. Hopefully helps you guys to see some of the detail people talked about, but even more so, how we structure these things for a maximum sales, maximum impact, all those things. So hope it helps. I appreciate you all, thanks for listening, and we'll talk to you guys all again soon. Bye, everybody.

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Recap Of ABC Method With Peng Joon Part 3

Play Episode Listen Later Oct 19, 2021 8:07

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Enjoy another awesome episode from the Traffic Secrets book launch podcast. Want to learn how to systematically attract your dream customers overnight... and how to get in front of them over and over again? On this episode, Russell Brunson will teach you... Why you should dig your well before you're thirsty. Why he spent 10 YEARS building a relationship with Tony Robbins (that paid off!). How to attract your dream customer RIGHT NOW and how to attract your dream customers over the long-term (BUY your way in or WORK your way in!). Listen in to learn more! Also, go get your FREE copy of Traffic Secrets here! Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com ---Transcript--- Hey, hey. What's up everybody? This is Russell Brunson. Welcome back to, what do we call this, Quarantine Traffic TV? We should be talking about viral traffic, how viruses grow. We actually are going to be talking about viral growth, viral traffic towards the end of the Traffic Secrets book. When we get to growth hacking, there's bunch of really cool things. But, we will save that for another day. Just checking in on everybody. Hope you guys are doing great. I know it's crazy times, a lot of things are happening, but a lot of good things are happening in the world right now, too, and just grateful for just so many amazing people who are publishing. I went live yesterday to our 2 Comma Club collective group and I told everyone, I said, "Look, now is the time for you to all be publishing. Your people need you. They need faith. They need hope in a better world. They need things like that to happen. It's time to start publishing." We're going to get deeper into that in the next couple episodes here as we're talking about Traffic Secrets, about publishing and finding your voice and things like that, but now is the time. Your people need you more than ever. It's important for you to go out there and start sharing. Even though it's scary and even though all the stuff, it's time to be a light for the people that follow you. Today, we are getting back into Traffic Secrets. Hope you guys have been enjoying this so far. Have you guys enjoyed these, going live every day? It's been fun for me to kind of start and of kick off the day. Hopefully, it's been good for you guys as well to give you something to think about and talk about and brainstorm on throughout the day. One of mantras I've had in my business for the last, man, probably 10 years or so is this concept of how do you give yourself a raise every single day? Every day, I wake up in the morning and I'm like, "How do I give myself a raise today?" Because think about in the real world, the only way to give yourself a raise is to go back to school. If you're a doctor and you want to give yourself a raise, you got to go back to like four more years of medical school or postgraduate school or things like that. As an entrepreneur, it's kind of fun because I can come into my office and be like: "Okay, if I can increase the conversions on my page; that gives me a raise today. If I can get more traffic coming into my funnels, that's giving me a raise today." There's all these little things we can do to give ourselves a raise every single day. Hopefully, this hanging out with you guys, talking about Traffic and going through the Traffic Secrets book, is giving you guys ideas as you come every day to listen for tip, a hit, an idea, something that you can grab that'll be the thing that'll give you a raise today. The more you guys do that, the better so it's kind of fun. Anyway, we're in the middle of the Traffic Secrets book launch. I think we're halfway through the official launch. It's been going amazingly well. The funnel's converting well, the books are selling like crazy. I want to thank you guys all for participating, even though times are crazy. I think this is the time for all of us to start sharpening our saws. You look at the best companies in the world were all built during these times of economic uncertainty. And so your business, your following, your brand, it is the time to start building it now. All right, so here we go. You guys want to jump into Traffic Secrets again? I've been going through chapter by chapter every day. Some days we've covered half a chapter, but I'm going to be moving into the next stuff. If you don't have your copy yet, we're in pre-order right now. You can go get trafficsecrets.com to go get your copy. They're there. It's free plus shipping, so it costs you I think 9.95 US, 19.95 international. We start shipping these on May 5th, so you may have to wait a little bit to get them but the audiobook, which I recorded, it's seven hours of me reading this entire book, is available right now. Every single day, we're going live and I'm going through the book so while you waiting for the book to come, also I'm sharing with you guys so you can start getting the wheels in your head spinning and get the ideas coming forth. Anyway, if you haven't got it yet, go to trafficsecrets.com and get book. I'd recommend getting the audiobook because you can listen the whole thing tonight. It took me three days to record, but it's seven hours of audio. You can listen to it all day today and by to this time tomorrow have the book done and in your head and understanding it all perfectly well. All right. And then on top of that, there's like five, I think it's five bonus videos you get when you get Traffic Secrets book that each of those by themselves, we could sell for a couple hundred bucks. You get them all for free when you go to trafficsecrets.com and get your free book. I think I said free like 40 times so far. It's time. Anyway. All right. Everyone's asking, "What's Unlock Secrets?" Oh, well there's DotCom Secrets, which is book number one in the series; Expert Secrets, book number two; Traffic Secrets, book number three. Unlock Secrets is a workbook that goes with all of them to help mush them all together and mushify them. But right now, we're talking about the Traffic Secrets book. Okay, so should we dive in? Let's recap what we talked about so far. In the introduction, we talked about the fact there's a storm coming and then it's crazy that we're in the middle of literally... Well, in Boise we're actually having a storm outside, but we're in the middle of this economic storm. It's scary times right now. It's kind of, I don't know, kind of creepy. I wrote this probably 18 months ago, but the introduction starts with "There's a storm coming," and it's talking about... The reason I wrote this book is because there's a storm coming. Businesses are going to be struggling. The lifeblood of every business is what? Traffic. The lifeblood is customers. Right now, in these crazy economic times, the life preserver you have for your business is literally traffic. It's the customers coming around you and it's building up customers that'll be there for a lifetime. Anyway, so the introduction talked about the fact that there's a storm coming, how to prepare for it. Then section number one was all about your dream customer, who is the person you want to serve, and then really understanding them at a deeper level. Are they someone who's moving towards pleasure and moving away from pain? Are they a searcher? Are they a scroller? Where are we finding these people at? How are we interrupting them? That was all in section one, which is one of my favorite chapters. Hope you guys enjoyed that one. Section two, or secret number two then, was now that we know who our dream customers are, secret two is where are they actually hiding? I need to find those people. They got to be hiding somewhere. We talked about congregations and how to identify them. And then in the third video we did like this, we talked about the dream 100. Who's already congregating those people? Where are they at? I had you guys do an exercise, so hopefully you did. It's on page 41 in the book when you get the book. Basically, it was going through each platform. So on Facebook, who are the people that have already congregated your dream customers? Who are the people who already have big Facebook following and writing their names down. Then who are the people who already have big YouTube channels and writing those names down. Who are the people who have big podcasts of your dream customers? Instagram channels, bloggers, big email lists, who are the people that have already congregated the customers you want to have and you want to serve? You got to start listing those people out. That's the first step here in the dream 100. We're going to come back to that today, so I want to make sure you guys have done that and prepared there. And then yesterday, we talked about my favorite concepts, which is hook, story, offer. Whoop. We talked a lot about that. If you missed that one, all these are being posted on Facebook. They're on Facebook long term, so you can go and watch those on Facebook. We may or may not be putting out a Traffic Secrets podcast of these episodes as well because some people have been asking for the replay. That may be coming to you. But today, we're going into secret number four. Secret number four, you guys ready for this? Secret number four is called work your way in and buy your way in. If you read the original DotCom Secrets book, I talk about there's three types of traffic. How many of you guys remember this? There's three types of traffic. This is internet marketing school 101. There is traffic that you control, there's traffic that you earn and there's traffic that you own. There's three types of traffic. Today, we're going to be talking about two of those three types. All right, so working your way in and buying your way. In fact, let me see what's the best way I could share with this. Oh, yeah. It's interesting. When we were launching ClickFunnels five and a half years ago, as you guys know, I'm the non-technical co-founder, which means I got no skills. I can't code, I can't write software, so everyone's writing software for me because I can't do it. Todd and Dylan were creating software. And so it was like what was my job in this whole thing? My job was to figure out, when the doors open on day one, how am I going to make sure that there's traffic coming into our funnel so that people are lined up waiting to create a trial? While they're up all night coding, drinking Red Bulls and doing the hackathon, stuff like that, I was hanging out with them, figuring out, "Okay, I got to figure out dream 100. Who are the people who's got our dream customers?" And so I built my whole dream 100 list, just like I just showed you guys right now and how we did this… actually I did this a couple days ago. I built out the dream 100, and then I started contacting them and calling them and messaging them and sending them stuff in the mail and getting to know them and all sorts of things. After I figure out my dream 100, there's two things I'm trying to do. One, I'm trying to work my way in and number two, I'm trying to buy my way in. Working your way in is, how do I get those people who already have my dream customers to promote me? All you guys have been watching this Traffic Secrets book launch. I have a lot of people who said, "My entire Facebook and Instagram and YouTube feeds are all filled with people talking about Traffic Secrets." Literally, it's my dream 100. It's people I've been building relationships with for years who I say, "I got a new book coming out. Do you want to talk about it?" And they have. I worked my way into those relationships. Those people are promoting it. I'm not paying them. They are affiliates, so they will get paid commissions if they sell a book, but I didn't buy ads from them. I said, "Hey, do you want to promote this?" They said yes. right. I worked my way in. If you look at how do you work your way into your dream 100, you could go through the book here on page number 57. I start walking you through the process. Step number one is called dig your well before you're thirsty. There's a book that Harvey Mackay wrote called Dig Your Well Before You're Thirsty. I remember reading that book and just being like, "Okay, that's the thing." A lot of times, people are like, "Well, when my product's done, then I'll go start working on my dream 100. I'll start building relationships. When I'm ready to launch, then I'll go do that." It's like no, no, no. You need to do that today because when your product's done, if you come to someone and the first time you meet like, "Hey, how's it going? My name's Russell. Do you want to promote my book?" they're going to be like, "Dude, I don't know who you are. All you're doing is asking me for favors and asking me for things." Your job is to start building a relationship today, immediately. Start digging you well before you're thirsty. That's why I led the book with this, because you should start doing this today. Let's say you do this on Instagram or on Facebook. Let's say Instagram, you figure who on Instagram already has my dream following. Who are the influencers who already have a huge list of people, a ton of followers of my dream customers? And then start messaging them. I read you guys a couple days ago in here talking about dreaming 100 Rachel Hall, when she launched her book that became the number two bestselling book of the year last year, only losing to Michelle Obama, come on now, first thing she did is she went to Instagram and found everyone who had her dream customers who had over 200,000 followers. She personally DMed every single one of them. She started working her way in, getting to know them, messaging them, sending them free copies of her product and getting to know them. Same thing with Tom Bilyeu from Quest. When they launched Quest Nutrition, same thing. He went to Instagram and found who was all the influencers who got my dream customers? I'm going to start working my way in and send them free samples, send them product and started working their way in. So that's step number one, is working your way and getting to know these people. When your product's launched, they should already know who you are. They should be friends. In fact, I think I tell a story in here of Tim Ferriss. When he launched The 4-Hour Workweek, he did the same thing. He said, "I'm writing a book. I need to start digging my well today." So he said, "Who's my dream 100? Who are the people that someday I'd love for them to promote my book?" He built a huge list of bloggers and podcasters and things like that. He started getting to know them, became friends with them, messaged them a year before he launched his book. He started digging his well before he was thirsty with these people, getting to know them as he's writing a book. Eventually people are like, "What do you do for a living?" He's like, "Oh, I'm an author. I'm writing a book." They're, "What's the book?" "It's not done yet. I'll tell you when it's done." But people are like, "This guy's really cool. He's just really nice." And then eventually Tim's like, "Hey, my book's done. Can I send you a free copy?" They're like, "Heck yeah," so he sent all these people free copies of The 4-Hour Workweek. And then he's like, "Hey, launch day is this day. If you like it, I'd love for you to write a blog post on launch day and tell the world." And on launch day, he had like, I don't know, a thousand bloggers on day one blogging about The 4-Hour Workweek. That built Tim Ferriss. And so this whole concept is how it works. You figure out your dream 100 is and step number one, you start digging your well before you're thirsty. I'm not going to spend too much time, but we talked about all the different ways to do that here inside the book and the ways you do it the right way and then the wrong way. Okay, let's see. Let me I make sure I'm doing this in the right order. Step number one is dig your well before you're thirsty. Step number two is you work your way in. It's interesting. Right now, while we're on quarantine, my kids and I and my wife are doing the Marvel marathon. We started with Captain America and then Captain Marvel. We're doing it chronologically so it's not when the movies released, but when they chronologically fit into time. So Captain America's number one, Captain Marvel. Last night, it was Iron Man. Tomorrow, or tonight, it's going to be Incredible Hulk. We're doing the whole marathon. As I was watching, I was thinking about... I remember when Infinity Wars came out and Endgame came out. How did they launch those movies? Thinking about this, what they did is that the movie theaters, Disney, they have relationships with the people that have their dream customers, so The Today Show, The Tonight Show, Good Morning America, Late Night, all the different talk shows. About a week before any of these movies go live, what happens? Again, let's just say that we're Hollywood right now. Hollywood builds out their dream... So here's your dream 100. I got to figure out how to work my way in and buy my way into these people. This is what Hollywood does. It's the same thing. It's like okay, here's the morning shows, the talk shows, late night talk shows. If we're going to promote this movie, we need to start working our way in today. And so what do they do? They go and all of a sudden, you see the guy who plays Thor, Chris Hemsworth, is on every single show talking about the movie. And then you got Iron Man going everywhere, and you got all the famous people going on all these shows, talking about the movie like, "This weekend, the movie's coming out. It's coming out. It's coming out." They're working their way in to all these channels, letting them know that this thing's about to go live. And then boom, movie goes live on the weekend. They make a billion dollars. That's how they launch movies. The same thing's true in our world, For the last two years that I've been writing this book, I built my dream 100. I got to know them. I built relationships. I sent free copies of the book. Now, I'm doing podcast interviews, Facebook Lives and all sorts of stuff, talking about my book, getting it out there to the world. Same thing's true for your product. It's the same thing. You start working your way in. We call it working your way in or earning your traffic because it's free. You're not paying for it. You're paying for it with your time, your relationships. But it's the best kind of traffic because it's... First off, doesn't cost you any money. Number two, usually it's coming with a personal recommendation. It's the best type of traffic you can get. So work our way in. The first goal is to work our way into everyone's side of the dream 100. In fact on page 64, you see, well, here's a picture of it there. Personally, I try to figure out how to work my way in. I go through all my podcast lists. How do I get on everyone's podcasts? I want to hit the podcast circuits. Here's all my YouTubers. How do I get on the YouTube circuit? Here's all the people that Facebook live, people who have email list. I'm trying to work these circuits and get into every single person's thing. That's how I worked my way in. In fact, when I launched the Experts Secrets book, I show a picture here, but I spent... Some of you guys saw that video. I did a whole YouTube video about this. I spent 10 years building a relationship with Tony Robbins, my dream 100. When the Experts Secrets book came out, I said, "Hey, can you interview me about my book on your fan page?" He's like, "Okay," and he interviewed me. This interview got 3.1 million views, of Tony interviewing me when the last book came out. I was working my way in. Didn't cost me any money, but I got in there and got this free promotion. The first thing is working your way in. The second way is you buy your way in. Now in a perfect world, everyone in your dream 100 would just promote you for free. But the reality is for 10 years, for example, Tony Robbins didn't promote me for a decade that I was working my way in, working my way in, working my way in. But what's cool is during that time, while I'm working my way in and hoping to get him to promote me for free, I'm still able to go and buy my way in. I was able to go to Tony Robbins, he's my dream 100, and I targeted his fans, his followers on Facebook. I bought ads to his followers. I know his followers are my dream customers, so I bought ads to those people. I knew that Grant Cardone's followers are my dream customers, so I bought ads to those people and I did the same thing. There's two steps to the process. You figure out who your dream 100 is. Number one is you're going and you are working your way and trying to get free exposure to their following, to their fans, to their audiences. And then two, while you're trying to work your way in and get free exposure, you can also buy your way in. All the advertising platforms nowadays like Facebook and Instagram and YouTube allow you to buy ads directly targeting certain people. If I have your dream customers, you can buy ads and say, "Everyone who follows Russell Brunson, I want them to see my ad." You can do that really easily. If you're selling a health product, you can say, "Everyone who follows Dr. Oz, show them my product." While you're waiting for Dr. Oz to put you on the show someday in the future, while you're building a relationship and trying to get on his show to get all this exposure, at the same time you can be buying your way in today. You don't have to wait for him to say yes. Facebook, Instagram, YouTube, the channels have already said yes to you. So I'm working my way in and I'm buying my way in. People always ask me, "What's better? Is it better to work your way in or to buy your way in? The reality is you want both. Here's a little graph here, if you can see. See? If I'm buying my way in, boom. I can get a big spike immediately. I start getting traffic like yesterday. I can get traffic super, super fast. I work my way in, it takes longer. But over the long term, you can get way more traffic from that. The reality is you want both. You want the immediate traffic in sales coming in from buying your way in, and you want the long-term consistent free traffic. If you're doing both at the same time, that's the best way to do it. ClickFunnels has built up of a lot of traffic from both things, free traffic that we're working our way in, as well as paid traffic that we're buying our way in. That's kind of where we're starting. I could spend like six years going on this, but you got to get the book, you guys. You have to get it. You can't say it about your own book, that's annoying, but I worked really hard on it so I can say that. I think it's really good. I'm really proud of it. It's funny, because when you're you finish writing it, you're so proud of it, and then there's this phase where you have to send it to people to read. Man, it is a scary, scary phase. I remember sending it to a whole bunch of my friends and just be like, "Here's my new book," and then just waiting and hoping and hoping. It's funny because at first, you don't hear back because books take a long time to read. You're just like, "Oh my gosh, they must hate it. I'm really, really scared." And then a couple weeks ago, I was at Tony Robbins' 60th birthday party, which was insane. I'm sitting there and I saw Garrett White across the room. He came over, gave me a hug. And then he's like, in the way Garrett says it, "Brother." He's like, "I read the new book." I'm like, "Oh yeah. What'd you think?" freaking out like, "I hope he..." And Garrett's been one of the biggest fans of DotCom and Expert Secrets that we have, one of our biggest promoters of the book. He's like, "This one's better than the other two." I was like, "What? Are you serious?" I'm like, "Oh, cool. Thanks." Inside, I'm freaking out because I've been so panicked, so nervous, so afraid that when people got this, what if they don't like it? It's the insecurities of the artist. You always will have it as you start putting your stuff out there. But it made me really happy that... Anyway, so far everyone who's had a chance to read it has loved it. So many of you guys have had a chance to listen the audiobook and sent amazing feedback. I'm grateful for it. Anyway, yes. I'm excited. If you guys don't have a copy of the book yet, now is the time. All you got to do is go to trafficsecrets.com. Again, we're in pre-order right now. These don't ship until May 5th, assuming that Amazon opens back up soon. Anyway, that's a story for the another day. May 5th, these start shipping. We'll be shipping from our warehouse, so you don't have worry about that. But if you go to trafficsecrets.com, you can pre-order. There's an order of form bump for an audiobook. If you want to start listening to it today, you can start listening today. I spent three days in the studio reading it. It's seven-hour audio, I think, of the whole book. You can start listening to today and have it ready by tomorrow. It's going to be awesome. Anyway, I'm excited for you guys. Hopefully, you enjoy the book when it comes out. I've got to jump. I've been working my way and I've got interviews starting in four minutes with a whole bunch of other people who are going to be talking about this book. I'm going to go jump off and jump on the calls with them, you guys. Yes, I practice what I preach. But now's time to get your book. Go to trafficsecrets.com. I hope you guys enjoy it. I hope you guys love it. And again, while you're ready for the book to show up, there's the audiobook you can upsell. There's five videos you get. One of them is me talking about Traffic Secrets at Funnel Hacking LIVE. There's one from Prince EA, who's over 3 billion views on YouTube. There's Peng Joon's video. There's a whole bunch of amazing Traffic videos you get instantly when you get the book, so go take advantage of that as well at trafficsecrets.com. Someone said, "Where at?" Anyway, I'm jumping off. I got a call in three minutes. I appreciate you guys. Thanks for hanging out with me today. We'll talk back tomorrow. Tomorrow, we're going to be going into the next secret, which is traffic that you own. This is the most important type of traffic, so we'll cover this tomorrow. Again, there's three types of traffic, traffic you control, traffic that you earn and traffic that you own. Tomorrow, we'll talk about traffic you own, the most important, most vital, most fun type of traffic. Thanks, you guys. Trafficsecrets.com. Appreciate you all. We'll see you guys tomorrow. Bye, everybody.

Hook, Story, Offer (and the Attractive Character)

Monetization Nation Podcast

Play Episode Listen Later Sep 27, 2021 22:34

Here is another awesome episode from the Traffic Secrets book launch podcast. Want to know how to grab (and KEEP) your customers' attention, and draw them into your world? On this episode, Russell shares: The 3-part method to crafting a high-converting sales funnel. How Natalie Hodson used this method to sell 120K copies of her book! How to use this SAME method to attract and convert your dream customers, no matter where they're coming from! Listen in to learn more! Also, go get your FREE copy of Traffic Secrets here! Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com ---Transcript--- Hey everybody. This is Russell. Welcome back to wherever you're hanging out with me at. We've got Instagram. We've got Facebook going right now. And I am home during week number two of our quarantine. And I'm guessing a lot of you guys are as well. And so while we're sitting here, trying to figure out what to do, I figured this is a good time to start talking more about traffic. So hopefully, you guys are all excited and pumped for that. Anyway, excited to be here with you guys today. And it's interesting, as we were talking this morning as a team, and we started talking about all the fears. There are obviously a lot of fears, right now, happening in society and the economy and things like that. It's like, "Well, how do we protect ourselves? How do we create a life preserver around our company? What does it look like? What does that need to be?" And honestly, the biggest, most important life preserver you can create for your company is getting customers. That is your life preserver, especially in times right now, where so many companies aren't able to get customers. That's why the economy's failing, why businesses are failing is because they can't get customers. And so I figured, from now until the next, I don't know, two or three weeks, two or three months, I'm going to be talking about this like crazy with you guys. How do we get customers? How do we get customers? Because it's the thing that we all need right now. It's the safety net we need to protect ourselves and to protect our businesses. And so that's kind of the game plan. So with that said, you guys excited if we go jump back into Traffic Secrets book some more? First off, thank you so much for all you guys. Obviously, we launched this Traffic Secrets book in the middle of chaos, and the books are selling like crazy. And so I want to thank you guys so much for doing that. That's exciting. Tom Greece said, "We are pregnant, and the next generation funnel hackers are on the way." Congratulations, Tom. We got funnel hacking babies coming. I love it. Oh, I heard the prediction is that after this whole everyone's quarantine come down, there's going to be a whole bunch of babies popping up nine months later. And the hospitals are going to be overwhelmed with that. So good thing they're preparing now, I guess. Anyway, so I want to jump into this next section here of Traffic Secrets with you guys. So if you have been, obviously, the books don't ship until May 5th, but tons of you guys have been, told me you got the audio book, which is awesome. If you've been listening to all of the things, today we're going to be jumping into secret number three, which is by far the most, probably one of, if not the most, important secrets in the entire book, which I'm excited for you guys to get into. So things we've covered so far. Secret number one, we talked about who is your dream customer and really getting a deep understanding of them. Are they moving towards pleasure or away from pain? Are they a searcher? Are they a scroller? Getting deep into their mindsets so we understand them because if we understand who they are, then we can understand secret number two, which is where are they actually hiding. Where are they congregating online? Where is the existing streams of traffic happening? So we can go, we can find those people, and we can tap into them. So that's number two. So now secret number three is what we call, are you guys ready for this? Hook, story, offer, and the attractive character. Now, man, if you guys have been following me at all for the last two years, not quite, a year and a half or so, about a year and half ago-ish is when I first came up with the new framework, hook, story, offer. And I started freaking out. I was like, "Ah." And I remember it was one of those things, where I was doing a training for my two comma club X members, and it just kind of came out. I was teaching something, and I was like, "if you notice, every single page in the funnel has hook, story, offer. The ad does. The emails do. The landing page, the sales page, upsells, every single page has hook, story, offer. And as we got deeper and deeper into it, I realized that if anything in the funnel isn't working, it's always because of either the hook, the story, or the offer. And then I started freaking out. I remember the next morning I came in, it was like six in the morning. I was lifting weights with James P. Friel and Dave Woodward. And I was like, "You guys, guess what? I just figured out this thing." And they're like, "What is it?" I'm like, "It's called hook, story, offer." And they're like, "That sounds weird." And we spent the entire hour, we didn't lift a single weight that day. We just talked about hook, story, offer. And they were freaking out. I was freaking out. I'm looking at every funnel we've ever done. Like, what was the thing that made them work and not work? And it was crazy that every single time it always had to come down, and it was always either the hook, the story, or the offer. And so I want to give you guys, as you guys know, when I wrote the new Traffic Seekers book, at the same time I went and I rewrote the DotCom secrets book. I rewrote the Expert Secrets book. And then I wrote this book as well. I wrote this one first, and then rewrote those other two. And because hook, story, offer, it's crazy because it's such a fundamental important concept. But because I didn't come up with that framework until after these first two books were published, these two books were missing it. And so part of the big rewrites in these include the hook, story, offer. So in DotCom Secrets book, I go deep in hook, story, offer. Expert Secrets, I go back into it as well. In DotCom Secrets, we talk a lot about funnel audibles and testing your funnel and funnels not working. And there's a whole new section in the back here about that. And what's cool about it is it's all based back on hook, story, offer. Anyway, and so in the new book, Traffic Secrets, I talk a lot about this as well because it's such a big part. In fact, traffic, one of the most important things I've tracked is being good at throwing out hooks. A hook is like, how do you grab someone's attention? Most of our customers all day are on their phone scrolling, and they're scrolling, and they're scrolling. A hook is the thing that gets them to stop scrolling. So the hook could be the picture of you. Notice I didn't just do this on a white wall. I'm like, "Hey, I need a picture back here." And I totally forgot. I usually have something different back here, but there's the default Apple TV backdrop. I've got my books here. And then, notice I'm doing things like this. I'm trying to hook your attention. So if you're scrolling through Facebook or Instagram, all of a sudden you see this. Like, "Why is Russell so excited? Ah." And that hooks you. So hook could be the headline. It could be the image. It could be the picture. It could be a backer. It's everything you have in your tool chest to grab someone's attention. There's hook. Okay. The second part of hook, story, offer is story, which in the Expert Secrets book is the deep dive on story, storytelling, story process, how it works, how it doesn't work. And so I talk about story a lot here, but Traffic Secrets is primarily finding the people and getting hooks to grab their attention. Expert secrets is like how you tell the story to build a perceived value of what you're going to sell. And then actually, in Dotcom secrets, we go deeper into offer. So you got hook, story, offer. They kind of weave backwards in the books, but I touch upon them deep in each book. But so, Traffic Seekers book, in section number three, or secret number three, is all about hook, story, offer. So I'm going to flip open to there really quick. So you see the picture here. If you guys can see, if you're watching, you can see there's a picture of all these little hooks. Then there's the story. And there's the offer. And this is the core framework of funnels. When you really start understanding it. All right. Are you guys cool, if I read you part of the book? Ah. Okay, I'm going to read you a story. And this is, anyway, this is a fun one. "So it was 9:27 PM. Sorry. It's 9:27 PM. And the last of Jessica's kids had just fallen asleep. It had been a long day that started out way before the sun came up and was finally ending. While Jessica was exhausted, it was her time now. And she had a few precious moments to herself without kids pulling her in a million directions." Does that sound like any of you guys? If you've got kids, it sounds like me, especially during this quarantine. "Soon she would have to start her nighttime routine of cleaning up the house, getting herself ready for bed, taking off her makeup, and finally falling asleep for a few hours before she had to wake up and start it all over again. As she fell on the couch, she reached in to her pocket and slowly pulled out her phone. What had been happening in everyone else's lives today, she wondered. She opened Facebook and swiped through the lives of her friends and family, hoping to find some comfort, knowing that she wasn't the only one who had a busy day. Soon she started to get bored. But when she was about to close the app, she saw an image fly past her screen. She almost missed it, but she slowly moved her finger back up the phone, bringing the picture into the middle of the screen. Yep. She thought she was right. It was a picture of a woman about her age in workout clothes with gray shorts on. The thing that caught her eye wasn't the shorts, though, it was the dark gray spot in the middle of her shorts. A little confused. She looked around above the image and read the words, 'Let me tell you about the time that I peed my pants during a workout. I was filming for dollar workout club. I'd never been so embarrassed before.' Jessica was right. It was a picture of a grown woman who had peed her pants. She laughed for a second, but then her laughter turned into uneasiness as she realized that she knew exactly how this woman had felt. She had experienced the same thing earlier that year, when her kids had wanted her to jump on the trampoline with them. She wanted to be a good mom, but after a few jumps, she had to get off because she had peed her pants. She quickly came up with a reason why she couldn't jump anymore. And after apologizing to her kids, she had run to her house to get changed. She knew the story she told her kids wasn't true, which added to her mom guilt even more. This also made her think about other activities she knew she would love to do but were off limits for the same reason. After a few seconds of looking at the image, Jessica decided she wanted to see why in the world this woman would post a picture of herself on Facebook telling others that she had peed her pants. She clicked on the image and was immediately taken to the page of the video with the same woman in the picture. Jessica clicked on the video and started listening to the story. The woman's name was Natalie Hodson, and she was a fitness blogger and a mom of two amazing kids, who were both 10 pound babies. Natalie told her embarrassing story, when she accidentally peed her pants during a workout she was filming for her blogs. She then talked about a doctor that she had met, who specialized in helping women with this problem. She shared how the doctors were able to help her. And after she had success, she wanted to share it with other women. Natalie mentioned she had worked with the doctor to create an online program that anyone could do from home with simple exercises to strengthen their abs, core, and pelvic floor. Together, Natalie and the doctors, made an ebook that also came with bonuses, like diet, nutrition trips, exercises, and movements, and special training programs. They wanted to make this offer for all the moms who had struggled with accidental leaks after having babies but didn't have the ability to meet with the doctor in person. Instead, you could get the same advice without ever leaving the comfort of your home, and you can get the ebook with all these bonuses mentioned for just $47. Excited, Jessica jumped off the couch and ran across the room to find her credit card. After typing in her credit card numbers, within minutes, she had access to the ebook that would solve her problem forever. Even though Jessica story is fictional, this type of experience does happen each and every day to women who are embarrassed when they accidentally pee their pants a little bit, when they cough, sneeze, or even jump on the trampoline. Over the past three years, over 120,000 women have purchased Natalie's ebook. This made Natalie Hodson a household name, giving her the ability to change the lives of countless women around the world and made her very wealthy in the process. The framework that Natalie used to get 120,000 people to buy her book, Abs, Core, Pelvic Floor, is called hook, story, offer." Oh, you guys see where this is going? Okay. So think about this. This is happening every single day. And I shared that story at the beginning because Natalie's business has blown up, but it's all based on the same concept. People have their phones, or they're on their computer. They're scrolling through Facebook and Instagram, through YouTube, through blogs, like whatever their method of learning is. They're doing their thing. And then something's got to capture their attention. Now for us, as business owners, as marketers, as entrepreneurs, as funnel hackers, our job has become great at getting people's attention, throwing out hooks that grab their attention. So for Natalie, as she was scrolling through their feed, they see her standing there embarrassed with the peed pants. Like she's sobbing. What is that? Boom. You got them. You hooked them just long enough that you can now tell them a story. Now, the goal of the story is to increase the perceived value of whatever it is you're going to be selling. And then, excuse me, and then you make them an offer.. And that's it. That's the game. That's how we drive traffic. That's how we sell products with things that we're selling inside of our funnel. And I mentioned this earlier, what's interesting is as you start looking at your funnel, at your ad campaigns, everything, if something's not working, launched the ad campaign. It's not working. Why? It's always because of one of these three things, either the hook wasn't right. It's not getting people's attention. Or if it is grabbing attention, but then they're not buying, that means the story did not increase the perceived value of what they're selling, or what you're selling. And if the hook's good, and the story's good, it means the offers is no good. So if you get all three of them working, then everything works in the funnel. And that's true every page. Like the ad, there's a hook, a story, and an offer on the ad. There's a hook, story, offer on the landing page. There's a hook, story, offer on the sales page. Hook, story, offer on the upsell page. Hook, story, offer on the down sell page. Every single page in the funnel has a hook, a story, and an offer. This video alone, literally, I'm here with you guys. This video is a hook. There's a whole bunch of hooks around me. There's the books, the pictures. There's me reading a story. There's me being all animated. There's stuff like that. There's a headline. It's the hook, story, offer, attracted character on Facebook. It wasn't on Instagram because I can't do headline on Instagram. But that was the hook. And so far, live, I've gotten about 200 people on Instagram and about 350-ish on Facebook. So 500 people, boom, and with a second scroll because hook grabbed you guys to get your attention. Now, I have your attention. Now my job is to tell you a story. And the goal of my story is to increase the perceived value of the offer I'm going to be making. So I'm telling you a story about this book. I'm talking about it. I'm reading parts of it to you. I'm getting you excited, where you like, "Oh my gosh, I need that book." And if I've done my job right, if the story is good, it's increased the perceived value of this book. And then I make you the offer. Like, "Hey, I want you to go to trafficsecrets.com and get a copy of his book right now." Here's my offer so the offer is this book normally sells on Amazon for 24 95. You can get it for free at trafficsecrets.com. It's pre-launch right now, but you can get it for free. You just pay 9.95 shipping and handling, and I'll ship one out to you, as soon as we start shipping on May 5th. And then on top of that, I've got five bonuses you can go through immediately. There's five different videos you get for free. And you get this video. Each video is over an hour long of some of the greatest traffic minds on the planet. One was an hour long presentation that I gave at funnel hacking live. One's an hour long presentation, or a 30 minute presentation, for Peng Joon on traffic. And then there's Prince Ea. He's got over 3 billion views on his videos. There's a presentation from him. And there's, I'm blanking on the offer, but there's all these things. And now, if you go to trafficsecrets.com, you get this right now. So good. Hook, boom. I threw a hook out there. Got attention of 500 of you right now. And this will probably get, I don't know, between, over the next week, probably a hundred thousand plus views. So a hundred thousand people see this, if the hook was right. Okay. I tell the story. The story should be engaging. We get to know each other. And then I make you an offer. Hook, story, offer. That is the foundation of all marketing, all business. That's why it's now in the DotCom Secrets, Expert Secrets and the Traffic Secrets books. It's your job to understand that. Now, in the Traffic Secrets book, it's called hook, story, offer, and the attractive character because it's you. It's your personality. You're the one who's throwing these hooks out. You're the one grabbing people's attention. You're going to have to be engaging. You have to be exciting. You have to be figuring things out. And there's books everywhere on every platform. Like, any of you guys who follow me on Instagram, you go to my wall. Everyone of those images is a hook. Like yesterday, I did an image of me holding a post-it note that had a scripture from the book of Esther that said, perhaps, I'm going to mess up the quote right now. "But perhaps you were born for times of right now." That was a hook to people's attention. There are all this panic, all this fear, and people are scrolling through feed. And then boom, I'm throwing the thing to say, "Look, the S is scary, but this is your time. It's time to step up and try to stand." I hooked. I was telling you a story. And the offer is just people like it. I think I had like 4,000 likes in the first, I don't know, like five or six hours. So hook, story, offer. It's happening there. It's happening there. It's happening when I'm selling, happening in my videos, happening in my emails, happening in my ads. Everywhere you're publishing, everything you're doing, hook, story, offer is there, over and over and over and over and over again. Kim said, "Russell, is a hook just an image?" It's not just an image. It can be an image. Yes. But it can be so many other things. A hook is anything that grabs your attention. And so when you're scrolling through your feed, sometimes the thing is like, in fact, this is your assignment. Tonight, when we got off this, whenever you get off this, whatever you're listening to, go to Instagram or Facebook or YouTube, wherever you're excited about. And just start scrolling, just go through the feed and start scrolling. And notice what things grab your attention. And when someone grabs your attention, stop. And then what was it that grabbed the attention? Was it the headline? Was it the image? Was it the crazy person? Was it something? Was it the comments? There's something that grabbed attention. Whatever that was that grabbed attention is the hook. So I'm making my videos. I'm looking for, I set up this location, right here, for a couple reasons. Like, here's a potential hook that might grab some. You see some books. I could put something on the screen, back here. I'm in my funnel hacker shirt. I'm excited. I'm talking. All these elements are things I'm doing to try to hook people. I don't know what's going hook. Something hooked all of you guys. Some of it's because you know who I am. So that's the hook. Some of it's, you're looking for traffic. That's the hook. Some of you guys just like, "There's this weird guy who's all excited. What is it? what's happening?" The hook is different… your energy is the best hook. So hook is just, it's whatever it is that grabs their attention. So it's all the tools we have in our tool chest. We're trying all of them. We're throwing everything out to get their attention just long enough that they're going to stop from their scrolling. List stop. And then you say, "Okay, cool. Now, I got your attention. Let me tell you a story." I'm telling the story. And again, the goal of the story is to build, to increase the perceived value of the thing that I'm going to sell them next, the offer I'm going to make. And then I make an offer. That's the game. That's it. What's fun is because now it's like when people have a funnel, like, "My funnels not working, Russ. What do I do?" And it's funny. I have people, we do consulting. And it's, I don't really do it any more because it just, I ran out of time. But last time I did consulting it was a hundred grand for a day, and people coming in like, "My funnel's not working. I want to increase." Literally, what I would do, I would go to the ad and look at that and say, "Okay, this ad is doing all right. How can we make it better? Is there any better hooks we could use? Is there a better story you can tell? What's a better offer?" And we spent some time on that. Then we'd go to the landing page. "Okay, here's your landing page. Cool. It's doing all right. What's a better hook we can do? What's a better story we could tell? What's a better offer?" And then go to sales page, hook, story, offer, hook, story, and that's it. There's no magic trick. You want to see the magician, how he reveals his magic tricks. That literally is it. It's hook, story, offer. If you paid me a hundred grand today, that's all we would do. What's interesting is at funnel hacking live two years, let's see, not last year but a year before, funnel hacking live, my opening keynote presentation, I talked about hook, story, offer for first time ever. And I remember Stacy Martino was there, and she said, "I went home that night. And I was like, 'Okay, I need some help, but I don't know what to do. If I was to pay Russell, he would just tell me it's hook, story, offer. So what I'm going to do is I'm just going to think what's my hook, my story, offer'." She started looking at her business. She said, "Oh my gosh, my story is amazing. My offer's amazing. I'm not throwing out enough hooks." She says, "I'm going to throw out some more hooks." So she started doing all these things, and she messaged me, I don't know, like two weeks later. She's like, "Russell, thanks for consulting." I'm like, "hat are you talking about?" She's like, "You told me that if I was to hire you, you'd do hook, story, offer. So I just looked through my own business. I said, 'Is it the hook, the story, the offer?' I realized it was hook. I threw out a bunch more hooks. And she said, "We just had the most profitable month of our entire business because of that." I'm like, "Wow, that's amazing." Like now, you know my tricks. Now I'm useless in the equation. That's what's important for you guys to understand. Your job as marketers is to become good at throwing out hooks that grab someone's attention. Then after you have their attention, tell them a story that builds the perceived value of the offer you're going to make them. And then make them an irresistible offer. When you become good at that, you'll be able to write your own paychecks for the rest your life. So your homework right now is to start going through your feed, newsfeed, Instagram, Facebook, Google, anywhere you're going at and start paying attention to the hooks that are grabbing your attention. And then if the hook grabs your attention, click on it. And then go listen. Listen to what's the story. What's the hook on the landing page? What's the story they're telling you? What's the offer? And you start paying attention. This is what funnel hacking is all about, noticing what's happening and watching it and paying close attention because the way you do this is not going to be magic. It's just you're looking at that, and you're figuring out how do I do the same thing? How do I throw out hooks? How do I tell stories? Especially right now, like right now, the media is good at this. Why is media pushing so much fear? Because fear is a great hook I'm not a big believer in let's throw fear out there to try to sell products. But that's what the media is doing. They're really good at throwing out hooks. They call it clickbait. The clickbait, they're trying to get hooks out there. It's the same thing, but ethical, that you're trying to do. And so that should help. So Mateo said, "How do you help us survive in Corona time?" This is how you survive. You need to build a life preserver around your business. The life preserver are customers. Business is all about just getting customers and serving them at the highest level possible. People still have money. There's the false belief like, "Oh no, people don't have money." It's like, no, they still have money. Money hasn't disappeared. It's going to shift a lot of businesses. People are losing jobs and stuff, but it's like, you understand people have money. They're still spending money on things that they need. Like, look at what people are buying now. There's a lot of things people are buying right now. You have to understand that, and you have to protect your company. You have to build a life preserver of customers. And how do you do that? The best way is to get traffic, people, customers to you, which is why I'm going live every single day until further notice about this Traffic Secrets book because that's what I'm talking about. I know I have an interview. I got to jump off. It's happening in three minutes. So I'm going to bounce, but I want all you guys right now, it's time right now, during this moment of fear and frustration and quarantine and whatever the season we're in right now, this is the time for you to sharpen your saw and become better. I recommend going to trafficsecrets.com, getting copy of the free book. The book doesn't ship until May 5th. But the order form bump, the upsells is the audio book, which is seven hours of me reading the book. You can get it today. It's ready right now. So that's happening. And then, like I said, I'm going live every day during the weekday, going through chapter by chapter. So go pay attention. Go back and watch and start learning these principles. Even while you're waiting for the book, you can start understanding these principles and start becoming better at them. And test some hooks today. Post something on your Instagram wall or your Facebook wall or wherever you post stuff and test a hook out. See if you can get someone's attention. And just practice your hooks because the better you get at hooks, the more people. That's kind of game plan. So, all right, that's it you guys. It's time. Go get your book at trafficsecrets.com. I appreciate you guys. Thanks for hanging out today. You're all amazing. And I hope you guys enjoy your time in quarantine. I know it's scary and stressful times, but we need to be focusing on the positive and focusing on building life preservers around your business, which is traffic. It's customers. It's people. And so let's focus all about how to get, not just customers. If I can get this down here, not just customers, but how to get your dream customers, the right ones, the ones you actually want to serve into your business. And so that's the game plan. All right. Thanks guys. Appreciate you all. And we'll talk to you all tomorrow. All right. Bye everybody.

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Funnel Hacking LIVE 2021: Day 3 Key Takeaways

Play Episode Listen Later Sep 25, 2021 60:51

Welcome back to another episode of key takeaways from Funnel Hacking Live. Yesterday, I shared the most impactful points from Day 2, focused on using funnels to scale our businesses. On Day 3 of Funnel Hacking, speakers Nick Santonastasso, Pedro Adao, Peng Joon, Lauren Golden, Sarah Petty, Eileen Wilder, and Kiana Danial shared their secrets to gain traffic into our funnels and turn our leads into customers. Here are my key takeaways from the event. Read more at: https://monetizationnation.com/blog/funnel-hacking-live-2021-day-3-key-takeaways/

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#167 - Peng Joon's Old School New Strategy Workshop!

Play Episode Listen Later Sep 22, 2021 24:22

These are the concepts that I discovered by attending, Peng Joon's Old School New Strategy Workshop... So, Make sure to listen it till the end to get a better understanding of the concepts... Join The Private "InfoHackers" Community, For FREE InfoHacking Course!

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The Dream 100 FINALLY Explained (...and The Mañana Principle)

Play Episode Listen Later Sep 22, 2021 28:10

Here is another awesome episode from the Traffic Secrets book launch podcast. On this episode, Russell will show you how finding your 'Dream 100' can help you attract your dream customers! You'll learn: How Russell gets BIG influencers to spend thousands of dollars promoting his own products. Where to find YOUR 'Dream 100'. How to get 4 FREE videos from FunnelFlix! Listen in to learn more! Also, go get your FREE copy of Traffic Secrets here! Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com ---Transcript--- What's up everybody. This is Russell Brunson welcome back to the party. I'm excited to be here with you guys today and we are going live right now on Instagram, Facebook, YouTube. I think we're all over the place. So appreciate you guys hanging out with me today and I hope you've enjoyed this Traffic Secrets book launch. It's been going on this whole week. I know a lot of you guys are in quarantine right now, and you are bored out of your mind try to figure out what to do. Some of you guys are stressed out beyond all belief. I get it. Some of you guys are like, "This is dumb. Why are we even worrying?" And I get it as well. So there's a lot of chaos right now in the world. And the only thing we can control is our own mindset and things. We're focusing on things we're putting into our brain. And so I keep choosing to try to put my mind focusing on things I can affect things I can change, which really is this is probably one of, if not the best personal development weeks for all of us in the world, which is exciting. So, all right, really quick. Before I jump into reading some more of the book today, it's interesting. We did our ClickFunnels meeting and today we had the highest, excuse me yesterday. So yesterday we had the highest number of people logging to ClickFunnels ever, it's more than double what happens on a normal day, which means this is literally the season of funnel building. Okay guys, you're at home. You got the chance right now to finally create. There's always this excuse like, "Oh, I can't build a funnel because of this, because of this I'm too busy. I got this. I got blah, blah, blah, blah, blah." There's always for some reason, people always have this. We call it the mañana principle like, "Oh, tomorrow mañana tomorrow. I'll do it tomorrow. I'll do it." Okay. What I want to do. I want to suggest something for you guys right now. Okay. I want you to take this mañana principle. Most of us have like, "I'll do the work tomorrow. I'll do the thing tomorrow. I'll do tomorrow," tomorrow, tomorrow. I want you to do this as an exercise it will be really fun. Okay. What you're going to do and is the thing that you need to be doing that you normally put off till mañana. I want you to stop and I want you to do that today. Okay. And then the stressing that you were planning on doing today, stressing out about the coronavirus about food, about toilet paper whatever you're stressing about. I want you to take that stress and I want you to stress about it mañana. We're just shifting. This is an easy shift. Okay. We're taking the stuff right now that we're normally worried about. Okay. And that we're shifting it to mañana and the stuff that we normally are going to do to mañana. The stuff that's actually important about building our life, building our business, building our family. We're going to shift till today. Okay. Is shifting the mañana principle. Okay. If you guys can do that, it's going to be amazing for you. Okay because number one, you're not going to be stressed out because you're going to be stressed like, "I don't have time right now. I'm busy building funnels tomorrow I will worry about the stress." And then today you can get back to work. Okay. And what's cool about that. If you do it today, okay. It's going to be all of Friday all today to be able to work, to be able to create, to be able to read, be able to study, be able to learn every other thing that you've been procrastinating. You really have a chance to finally do it today. Okay. And all the stress that you've been sitting on for the last week, you'll move to tomorrow. You be like, "Worry about it tomorrow." and then ask yourself will you survive today? Is your family going to be okay? You got food for today, sweet worry about tomorrow. Let's get back to work. And then what's going to be cool is tomorrow I'm going to suggest to you the same thing. Move it, till mañana, and get back to work. Okay. So there you go. There's the mañana principle in a way that will actually serve you as opposed to hurting you. But again, we had more than double, as many people log in clickfunnels yesterday than we've ever had. Okay. Which means it's a season right now. It's a season to build funnels. It's a season to build hope season to start preparing and building your foundation because this season is going to pass. Okay. And the people who aren't frozen by fear in the season. Okay. When they come out of it, they're going to have a chance to be able to go and create and do some amazing things. So I want to make sure you guys aren't freezing during the season of fear. Okay, worry about it tomorrow. Mañana right now, get back to work focus on stuff you can control things you can create things you can do because the season will end. And I don't know if it's going to be two weeks from now, two months from now, two years from now, it does not matter. Okay. It's going to end. And the people who have been preparing during the season who have been planting the seeds right now are the ones who reap harvest. So now how to plant seeds. So what that means, two things. Number one, if you haven't got a Traffic Secrets book yet, go and get it. This is the seeds you need to get to the master traffic. Number two, this right here is FunnelFlix. Okay. Now FunnelFlix is an amazing tool. I have licensed, I think there's 2,600 videos on that. Okay. All of the courses I learned from, as I was learning this game, I went to all those people and I was like, "Your courses were the best that I ever went through. Can I license them from you?" And I paid them a small fortune, I think over a million dollars so far in licensing fees because I wanted to be Netflix for entrepreneurs. So we entered the streaming wars. We launched FunnelFlix and it's live. And right now we have a really cool thing for this weekend. It's called the FunnelFlix premier week, where you go to FunnelFlix.com right now and you put your email address in there and you get these four videos. 1, 2, 3, 4, I think each date unlocks one. So you'll get this one immediately. The first one is Frank Kern. If you don't know Frank Kern, he's one of the OGs of internet marketing. We had him speak of funnel hacking live. We didn't tell anybody he was coming. It was top secret. And then in the middle of, we had this whole FunnelFlix presentation. We had him come down and bang on the thing. And it opened up and Frank came out and delivered a message. It was insanely good. And people went nuts. It was like, standing ovation, screaming. It was as close to when a rockstar would feel like in our world, if you can imagine that imagine your biggest rockstar coming out and all the people flip out. That's what happened. And we captured it for you and you can go watch that presentation right now. Well, not right now. Wait til this is over, then watch it this weekend. And then if you like Frank's stuff, I licensed every... No I think almost 13 or 14 Frank's courses almost everything he's ever published is also in FunnelFlix now. So if you are a FunnelFlix member, you can geek out on Frank this weekend and get excited. It's all in there, all his best stuff's in there, which is exciting. So funnelflix.com. So this is trafficsecrets.com. Go get your book, get the audio books, go start listening, getting prepared there. And then over here's funnelflix.com as well. So that's the game plan. All right. You guys ready? Is everything... Is mañana principle in place. You've taken all your stress, your fears. You move it until tomorrow. Worry about it tomorrow. Today, you're focusing on planting seeds for your future. Are you guys cool with that? All right. If you're ready to start planning seeds for future, let's go. So what I'm going to do right now, back to the Traffic Secrets book. This has been so much fun reading this with you guys. So Traffic Secrets book. How many you guys are pumped about getting this book? I know we sold, I don't know, 10,000 the first day. I don't know how many right now, but we're selling tons of these. So I know most CBS have got, if you don't have, for some reason now is the time go to trafficsecrets.com. Okay. So I'm going to repeat. So we've gone through a lot of stuff in the book together. If you've been watching these videos each day, the first day I talked about the preface, preface however you say that all about there's a storm coming. And right now we're literally in the middle of the storm. I wrote this a year and a half ago, this part, and it's crazy that now we're sitting in the eye of the storm. So there you go. I don't know how I could time this any better. So introduction, there's a storm coming we talked about that. Then we talked about, we did two days on secret number one, which was, who is your dream customer? Okay. There's a lot of stuff in this chapter. Things I talked about with you guys figuring out, are your customers trying to move away from pain or towards pleasure, understanding that? And we talked about the difference between the searcher and the scroller and the mindset shift and what they're doing and how we structure things differently based on who they are that was secret number one. Okay. And figured out who is our dream customer. Again, getting to understand them at a deep level. Then secret number two we talked about is now we know who those people are, where are they actually hiding online? Where are they congregating? How can we find them? And we talked about how basically our job then if you look at this picture, here was all about finding where in the world these people are, where are they congregating online? And then from there we got to figure out our hooks, throw in there to grab them and pull them into our funnels, which is cool. All right. And then today we're still in secret number two today, we're moving on to a concept called the dream 100. All right. How many of you guys have heard me talk about dream 100 before I've been preaching this for quite a long time. So hopefully you guys have heard me talk about this more than once someone's asking to turn my camera around. I can't because I'm at home quarantine by myself. So I'm doing this by myself. I can't hold it backwards. I can get my kids come hold it here, but then be like, anyway, be chaos. So, right so again, first step of traffic is knowing who, getting deep understanding who it is you want, who your customers are. Number two, where are they congregating? Where are they hanging out? Right. And then number three is understanding, okay. Who are the people that are already congregating these people. Okay. A lot of times we think that we have to go and create traffic in fact, one of my first mentors, I've had so many great mentors over the years. One of them was a guy named Steven Pierce. And I remember Steven Pierce saying something in an event. He said, "People always think they have to create traffic." He's like, "You don't have to create traffic. Traffic's already there." You just have to figure out where it's at and then you tap into it. And that was one of those big, aha moments for me. Because I was trying to create traffic. Right. And so when I understood that, I was like, "Okay, I'm not going to create traffic. I got to find where they are." And this comes back to, we talked about it yesterday, which is finding these pockets, right. What are the blogs that my dream customers read? What are the Facebook groups? And what are the influencers they follow? What keywords they search for on Google? What blogs they... I think I said, blogs, what podcasts they listen to? I'm trying to figure out where are these pockets of customers? Right. So we got to understand that. And so that's the first step. So then the second step in this process is like, "Well, who's already congregated these people." There's people that have been doing this game for a long time, a lot longer than you, longer than me. Right. And they've already self congregated these people. So I decided to figure out, where are these congregations at? Because if I can figure out where those congregations are at, then I can tap into them. Right? And so that's where we get this concept called the dream 100. Now I learned this originally from a guy named Chet Holmes I had a chance to hang out with Chet, a bunch of times he wrote the book, The Ultimate Sales Machine, which is an amazing book, Chet passed away a few years ago, but someone I've had ton of respect for, actually 10 years ago, Tony Robbins event in Fiji. I was there, me and Chet both spoke and hang out a lot. But in Chet's book, he wrote concept called dream 100. And what the dream 100 is, he talked about, he worked for Charlie Munger, who is… what's his name? Charlie… Warren Buffet's business partner in one of his companies. And Chet was running this magazine. And I guess the time I can't remember, I haven't read all the details in the book, but they were the worst magazine in their industry had almost no advertisers. And they had a database of 2,500 people. And they're trying to message all these people and get to the advertising counsel and he couldn't do it. So Chet came in. He's like, "Hey, this is too hard for us to go off all these people, who are the people in the industry that buy the majority of the ads," we found, it's 30 people, maybe it's a hundred, I don't know. But there's a group of people, small group, right? That buy all the ads in our industry. So he said instead of marketing to all 2,500 or 25,000, or how many people are in there let's just target the ones that have the most amount of money. And so he built up a list and he started doing what he called pigheaded discipline, PHD, where he would start messaging. So every week he'd send them something in the mail. And then two weeks later he'd call them on the phone send something in the mail call them on the phone send something in the mail, call them on the phone, right? The decision makers who could move the needle for him. And he said after six months, I think it was six months, nothing happened. And he was frustrated, but he's got pigheaded discipline. He kept doing it, kept doing it. And within a year within I think seven months he landed his first client. It was Xerox or something crazy, who signed a contract. It was the biggest advertisers they'd ever had. And then next month they just land another one within a year or two years. Again, all the actual details are in here. They landed 30 of their dream, 100. And they went from the worst magazine in the industry to the top. And it was by figuring out who are the people that can drive you the most and creating a marketing campaign directly to them. And it was interesting. And then Chet talked about he wrote a screenplay for a movie and same thing like, "I wrote screenplay. I want it to turn to a movie or something, but I don't know how to do it, I'm not in Hollywood." So he's like... So he bought a, I think it was a time magazine or something that was like Hollywood's top 100 influencers or something. And he was like, "That's my dream, 100." So he took it was directors, producers, writers, whatever. And he took it and he's like, okay, "I'm going to dream 100, these people." So he sent his script to all 100, of these people. Then he called them on the phone and he sent them a gift and they called him. And eventually I think it was LeAnn Rimes called him back, loved the script, got the deal, pitched it to things, sold it to Hollywood. And they ended up making a play out of it, I believe anyway, I don't remember all the details, but that was the dream 100. So I remember reading that in Chet's original book. And then I asked him about it. I'm like, "There's something here, but I don't know what it is." Because I'm selling a book. I can't dream 100 everyone and be like, "Hey, you should buy a copy of my free book." Because it's free@trafficsecrets.com, right? It's not efficient. It would cost me too much. But then I was like, "Wait a minute. There are people on my list or there're people in my world who already have congregated my dream 100." I told you yesterday I got to figure out what are the blogs they're reading? Right. So if I figure out here's the blog, they're reading, there's a 100,000 readers of this blog who are my dream customers, wait, who owns the blog? Who's in charge of that blog? What if I started marketing directly to that person, got to know them and send them gifts and whatever. And if they like it and then they make a blog post about it. I might sell 50 or a hundred or a thousand copies of my book. Right. And I think who are my dream 100, what podcasts they listening to? And they're like, wait, "If someone owns a podcast and my dream customers are listening, what if I market to the person who owns the podcast? What if I got that person to say yes. And also they promoted it to their podcast and I make a thousand sales overnight." Okay. And that was where the concept of the dream 100 was born for us. And so for the last decade of my life is what I've been doing. I've been figuring out who, in fact yesterday, people are like, "Russell, what do you do every day all day?" I spent three hours yesterday on my phone, which is right here. My Instagram folks are watching me live on the device I use. I spent three, almost four hours yesterday contacting my dream 100. That's it, personal messages to all of them. Boom. "Hey, this is Russell." I send a gift. Hey, this is Russell. Hey, this is Russell. Hey, this is Russell. And that's what I did for four hours yesterday, dream 100. But Russell, "I thought you were trying to sell tons of your book, why were you doing Facebook ads?" There's people doing Facebook ads, but I would rather get one person who could spend a hundred thousand dollars… Like Peng Joon right now. You guys probably seen the ads for the book, right? Peng Joon, is spending tons of money right now, buying Facebook ads, promoting my book so I can go and buy more Facebook ads myself. Or I can build a relationship with Peng Joon because of my dream 100. And then he promotes it and he spends a 100,000 own pocket selling the book. That's a much better way to do it. Right. And so for me, this is the phase I'm going, my dream 100. I'm training people to write blog, posts, do podcast interviews and send out emails to the list and all sorts of stuff. Okay. But that's the magical dream 100. So anyway I want you guys to get the book it took me three days to read it, so I can't spend all three days just reading the whole thing, that's why I want you guys to get it. So when you get the book on page 41, this is the little chart I made of the dream 100. It's probably going to be backwards for some of these cameras, but basically I do each platform. So Facebook, Instagram, podcasting, YouTube, excuse me. Email lists, blogging, Google, YouTube, Pinterest. Right. So I put out the categories of each of the different industries here and then going down what I do it's okay. Who on Facebook is already congregated my dream 100? Okay. And so for me, I was like, "Well, okay, Tony Robbins has got 3.2 million fans, Grant Cardone's got, I don't know, 2 million fans. We've got Prince Ea got a billion fans," whatever. And I start making a list of all the people who've already congregated my dream customers. Who are they? Where are they at? Okay. I go to Facebook. I make a list as many as I can find. Okay. And then I might go to Instagram. Who are the influencers, who've already congregated my dream 100. And I go to Instagram. So I, write out their names. Oh, this person, this person, this person start listing out all their names. Then I go to podcasts. Okay. Who are the podcasters who've already congregated my dream 100. I start listing all the names and the podcast people who are the YouTube channels that already congregated my dream 100, who already have a million subscribers. I can go spend the next six years trying to get a million subscribers, or I can go to the person that already got a million subscribers. And if I can do a deal with him or her, have them make a video for me, boom. Now I'm suddenly in front of a million people that fast. Okay. You see how this works. Then who's got the email list in my industry. Who's the bloggers. Okay. And I start making lists of all these different things. And that becomes my dream 100. Okay. And so I'm starting traffic again. Notice this whole book I haven't said a single word about Facebook ads yet. Right? Everyone's like, "On Facebook ads, lets do Google ads." guy comes eventually. That's in section two in the middle, but there's all this foundational stuff. That's so much easier to get traffic. Okay. When Facebook shuts you down, what are you guys going to do? You going to be freaking out? Like, "I don't know what to do." And I'll be like, "I'm just going to call my dream 100. They already have an email list. They already got a blog. They had a podcast. I'll just see if I can go on the podcast." Boom. And we do that with our dream 100. So man, this stuff's so much fun. I could go for years about this. Let me see if I want to talk about anything else today on this or, oh, got to read you guys something. Can I read you a little piece? Are you okay with that? So it's funny how many of you guys know Rachel Hollis? If you don't, okay. Last year her book was the number two selling book in the world. The only one that beat, it was Michelle Obama's book. Okay. She wrote a book called Girl, Wash Your Face. And then Girl, Stop Apologizing this is book number two. And it's funny because I never heard of her. And then I went to this mastermind retreat and I did a list of all the different people. And one of them was a guy named Dave Hollis. Who's Rachel's husband. And I didn't know who he was. And I met him and I messed with my wife that night. I'm like, "Oh, I met this cool guy named Dave Hollis." And she's like, "Dave Hollis is that Rachel's husband." I'm like, "I don't know who's Rachel." And she's like, "Rachel's the biggest thing in the world," anyways so funny. And so had a chance to meet Dave and then got to meet Rachel and really, really cool. But last year we were in Puerto Rico at a mastermind event sitting around the room and everyone's talking about, their things. And it's funny because in this room there's 20 people and half of them are New York Times bestsellers. Half of them got three or four, five New York Times bestselling books. And it's just an intimidating room to be in. Right. And we're all talking and then someone started asking a question about how do they sell books? And everyone's given their two cents, I'm just writing, things a million miles a minute. And then Rachel starts talking and she said something and just boom, drop the mic. So I read to you. She said says recently I was in a mastermind event in Puerto Rico and I had a chance to spend time with Rachel Hollis, the author of the number one New York times bestseller Girl, Wash Your Face at the time she was in the middle of launching her new book. Girl, Stop Apologizing. As I was in the middle of writing this book, I was curious about how she had sold over a million copies of her books. I asked her for the secret to selling that many copies and she told me, "We ask ourselves this question, what are the tribes that my women are already in? What network marketing companies are they in? What Facebook groups, what Instagram channels, what hashtags are they following?" After we identified these things, we tried to figure out who are the tribe owners of these women? Who do we need to become friends with anyone who had over 200,000 followers? We would direct message them, tell them who we were and ask them if we could talk. We started messaging everyone. Our focus was to find the tribes and then figure out the best ways to infiltrate them. And I said the dream 100, she recalled that was exactly what she had done to quickly become one of the bestselling authors of all time, which is crazy. And then I go on again. Quest nutrition, how many of you guys know quest nutrition, quest bars. So Tom Bilyeu is one of the founders of Quest bars. He was also in this mastermind group. And after this I was researching it. How in the world did he build quest to a billion? He sold it for a billion dollars. How did he build that company? I remember watching it explode overnight. And then he cashed out and I found an interview with him on the founder podcast. And it was interesting. He tells the story. He said "We had a very different approach that got a lot of people, excited, not just about the product, but they felt good about the way we treat them. We went old school, researching several hundred health and fitness influencers. Then sending them handwritten letters and free samples. This is all about showing an understanding of what others were trying to achieve. And that quest was interested in helping them connect with their audience. When people are building community, they have a real sense of service to that community. We would send them free product and just say, if you like it, tell your people. And if you hate it, tell them that too." "Not trying to steer people's comments to give us a pretty great recommendation or not trying to steer people's comments gave us a pretty great recommendation. Some didn't like it and said so, but the vast majority loved it and were grateful. We had shown an understanding of who they were and what they were trying to do. So they spread the word." You see what happened? Tom built a billion dollar brand off of what? The dream 100 wasn't Facebook ads. It wasn't Google ads. The dream 100, Rachel Hollis became bestselling author in the world off of what? The dream 100. Okay. That's the concept that in chapter two, you guys understanding who's your dream customer? Where are they congregating? Who is in charge of the congregation? Who's the leader. Who's the person that you can infiltrate? And then you got to get to those people. Right? And it's coming down to building relationships, getting to know them. How can I serve those people? Okay. I did a video on YouTube. In fact, you should all go to YouTube and go to YouTube type in Russell Brunson, Tony Robbins dream 100 and there's a video it's about 10 minutes long of me showing the decade long journey. I did dream 100 Tony Robbins, how I became friends with him, how I became business partners with him, how I got to promote my stuff. It wasn't me just spamming, "Hey promote me Tony." It was me for a year or excuse me a decade serving and building a relationship with him is my dream 100 and getting in and infiltrating that, okay. It's a very powerful, really real strategy. So it's the key though. So that's the next thing you guys is that even if you don't have the book yet, you should get it. It's free. So the only reason why you wouldn't get it is you must hate money or you hate traffic or one of those things, but you cover $10 shipping handle. You can get it, but even if you don't get it for whatever reason, you still know the concept now and understanding that. So what I would recommend doing, see if I can find the page when you get the books on page 41, but you don't need this book to do this. Just go make a graph like this and say, "Okay, who's already congregated my dream customers on Facebook, and start making a list of those names. Who's already congregated my dream. 100 on Instagram, make a list of those names on podcasts, on YouTube, on email, on blogs," and find those people. Those are the existing congregations, right? And when you do that, my goal would be to try to get a hundred people, right? So 10 people, 10 or 20 people on Facebook, 20 people on Instagram, 20 people on podcasts, 20 people get 20 of them 20. All these different platforms have a hundred people. Now there's your dream 100. Now when you have that, that becomes the people you're marketing to those 100 people, right? If I get one of those hundred people, say yes, it can blow up your business. I remember when I did this exercise with the DotCom Secrets book, one of my dream 100 and my podcasting thing was JLD John Lee Dumas, Entrepreneurs on Fire. I never met, excuse me. I never met him yet. Sent him a copy of the book, sent him a dream 100 package, got to know him a little bit, messaged me. He was like, "I love your book. Want to promote it." He had me on podcast. I think the first day he sold like 500 copies of the DotCom Secrets book. Okay. And I came off of one dream 100 package. Right? So if I know, here's a hundred people, these are the people I'm marketing to, I'm serving, I'm getting to know them. I'm building relationships. And I'm going to focus on putting in the time to get to know these people it'll pay off in dividends. Okay. So that's the first step in the traffic secrets process is the dream 100. Getting to understand that when we were launching ClickFunnels, it was interesting because I'm no coder. I don't have any technical ability. So while my business partner, Todd and my business partner at the time, Dylan, while they were coding ClickFunnels, you're wandering Russell, what did you do? You're useless to the equation. I know I can't code. So what did I do? This is what I did. I sat there all night while they're coding and I'm messaging people getting to know them, building relationships. I remember my dream 100, by the time we launched ClickFunnels was dream 328 or something. I don't know how many, but it had grown because I built all these relationships and we launched ClickFunnels and we grew it. And it's crazy now that, ClickFunnels five and a half years ago it started. Today. We have over a 100,000 active customers, 30% of you guys logged in yesterday, which is crazy. So 30,000 plus people logged in yesterday to build a funnel. What's crazy is that the majority of those customers came off of the following of my dream 100 the original dream 100 that I had set up five years ago. And I've been relentlessly getting to know them, building relationships, pursuing them, asking them, promote things, getting them to use ClickFunnels. I've been building free funnels for tons of them. I put in the hard work, the dream 100. And on the back side of that has been a company that does hundreds of millions of dollars a year. So anyway, I hope that helps getting the wheels you had spinning. That's just secret number two, the dream 100. So, all right. We're five or six days in this guys we've gotten through the introduction secret one and secret two has been good so far you learning good stuff. If you like this comment down below, like "That's awesome." If you're like "That was lame Russell, I don't need traffic. I hate traffic," then be like, "That was lame." I don't care. Let me know what other way. The more that you tell me the better, I know how to do these and I can keep doing, if you guys like I'm enjoying it, hopefully you are as well again, here's your call to action for you guys. If you don't have a copy of the book yet we're in pre-order right now, you can get it@trafficsecrets.com. The books actually ship May 5th, but you can download the audio book tonight and listen to this weekend. Binge, listen, and start getting these principles into your brain. The more you understand them the better a lot of you guys ask about box set. This is all three of my books, new updated hardbound versions of DotCom Secrets, Expert Secrets and Traffic Secrets, as well as this new work book called Unlock The Secrets as well. The only place to get this out is the upsell. So there you go. When you get a copy of the book, the first order form bump is the audiobook you say yes to that, you'll get the audiobook. And then if you want to get all the updated hardbound versions, that only way to get those is after you buy the book, we make an offer where you can get them all at the discount. So that's the only way to get those. I get them the box ships May 5th, but the audiobooks are there now. So you can start listing at ASAP that's number one. So where do I download if I already bought? If you go back trafficsecret.com is a link there says log in, click on login, and you can log into your members area. It's got all the bonuses, the videos, there's five hours of videos there as well. There's a whole bunch of cool stuff you get when you get the book for free and over here this weekend, it's you guys wonder what to do. Go binge watch stuff on FunnelFlix. We have a premier week for free. You can go and you can watch Frank Kern's presentation today for free each day, unlocks free presentations to get you to fall in love with FunnelFlix. So we're now part of the streaming wars. ClickFunnels is taking on Disney plus and Amazon. And it's all there for you guys as well. One thing I'm going to end with, I talked about this in very beginning, but those who logged in late is a mañana principle. And I want to just re stress this because this can help you guys during this time of crisis. So right now everyone's stressing out, right? Because of all the excuse me, the economic turmoil. And so what I'm going to do is I want you to take that stress and I want you to stress about it mañana tomorrow. So take that and tomorrow I'll worry about today. I'm focusing on planting seeds for my future. Okay? Start planting, seeds, plant seeds of reading book, creating funnels, building stuff, making videos, publishing, whatever your seeds are. Start planting those seeds ASAP. Okay. Because harvest is coming, but if you don't plant, now you're going to be screwed when the harvest comes. So start planting your seeds right now. Okay. And take all the stress of the coronavirus or whatever you're stressing about. Put that tomorrow, mañana, worry about that. And then all this, you leave for tomorrow, which is the planting of the seeds, "Oh, I'll plant tomorrow. I'm going to study tomorrow. I'll build a funnel tomorrow. I'll make a video tomorrow. I'll publish tomorrow." It's time to stop and take that to today, moving that forward and we're going to do it right now. That sound good. That's the game plan you guys. Appreciate you all for hanging out. This has been a fun week so far. Hopefully you're enjoying the time with your family and your loved ones. Make sure to prepare yourself you guys. We don't know what's going to happen, but the best thing you can be possibly doing right now is planting seeds for tomorrow. The harvest will come. If you've not planted during the season of planting, you're going to be in trouble. So now is the time. Appreciate you guys. Thanks for everything. Go your book, trafficsecrets.com, then funnelflix.com. Got have some fun and have a great weekend. Thanks everybody. We'll talk to you guys all again soon. Bye everybody.

Where Are Your Dream Customers HIDING! (TS)

Play Episode Listen Later Sep 20, 2021 25:16

Enjoy another episode from the Traffic Secrets book launch podcast. Want to know EXACTLY where your Dream Customers are hanging out online? In this episode, Russell shares: Why you DON'T need to create brand new traffic. How to find the places where your dream customers are already congregating. How to hook your dream customers once you've found them. Listen in to learn more! Also, go get your FREE copy of Traffic Secrets here! Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com ---Transcript--- What's up everybody, this is Russell Brunson. Hopefully you guys are all doing good today. We are in the next day of our Traffic Secrets Launch, talking about traffic secrets, and the book, and how you traffic to your funnels and a bunch of other amazing things. I hope you guys enjoyed the last few days. We've had a fun time to go through some of the things in the books and the concepts. So far, well over 10,000 of you guys have ordered the book, which is amazing. I think it's 3,000 or 4,000 of you guys have bought the audio book, which is the upsell order form bumps, which I'm super grateful for, because I spent three days in lockdown in a recording studio recording that for you guys. So thank you for making that time not a waste of my time and energy. It was crazy. For those who've never done an audio book, you literally have headphones on, and you're reading the book and there's someone listening to everything. And if you mess up, you have to stop, and then you go back, and you just go again, and if you mess up, you stop. I did all three books over seven days. It was a nightmare, being stuck in little spot like this, and you can't move while you're talking, and you can't mess up and you have to keep your energy high for eight hours a day. It's really, really hard. But there were over 6,700 cuts where I messed up and we had to go back and fix, and fix, and fix, and fix. To read all three of these books, Dotcom, Expert and Traffic. So anyway, I've got a dozen or so of you guys messaged me saying you listened to the entire audio book already, which is crazy. It took me three days to read and you listened to it in a day, which is, I don't know, makes me happy. Also, people said the hard thing is that they can't listen in 2X speed because it's already at 8X speed because that's how you get Russell Brunson. I only come in 8X speed, I don't come any slower than that. Anyway, which is kind of fun though. But anyway, the Traffic Secrets audio book is the order form bump. And then, by the way, I don't know, probably 200 of you guys have messaged me on Instagram like, "How do I get the box set?" Okay. When you buy the book, you go buy the Traffic Secrets book and the upsell's like, "Hey, do you want the entire Secrets trilogy?" And if you say, yes, then we'll ship the whole thing on May 5th. If you say no, then you don't get the whole thing. Anyway, so that's kind of there. And the other thing is that one of the upsells is the audio books for all three, so if you want to geek out during this quarantine time and listen to all three of the audio books, that may be an opportunity, but you got to go check out the funnel to even know. So, if you go to trafficsecrets.com, you'll get a free copy of the Traffic Secrets book, the order form bump is like, "Do you want the audio?" You're like, "Yes, I want the audio book." Boom, you got the audio book. Next upsell's like, "Hey, do you want the entire box set?" Because you'd be crazy not too. And you're like, "Yeah, I want the box set." And you say, "Yes." And it's like, "Do you also want the audio book for the box set?" And you're like, "Yes." So, that's how it works. Anyway, I hope you guys enjoy the funnel. I always hope people buy slowly because it's fun to go through the process and see what we did. All right, so today, hopefully this works a little better. Yesterday my Instagram was muffled, so hopefully you guys can hear me. And then my Facebook/YouTube video camera crashed nine minutes in because somebody tried to call me. So I've locked down all these things, this is my own personal studio out of my quarantine, trying to make sure this is all going to work for you guys. Hopefully it's working today, hopefully you guys can hear me, hopefully nobody calls through. I try to block everybody, and we can just hang out and have some fun. This video behind me is trafficsecrets.com. If you're like, "What is that? What are you saying on that video, Russell?" You can just click on that button and you can watch it. So anyway, everyone said, "Where do I go buy..." I literally just said you get the entire box. So the only way to get the box right now is you go to trafficsecrets.com. You buy the book. And I say, buy loosely because it's free, use just cover shipping and handling. So it's 9.95 US or 19.95 international. And these ship on May 5th. So there's a little bit of delay because the way the publishers work is you... Yeah. The way the publisher works, the publishing date is May 5th, but we had to roll it out earlier. Anyway, it's a long story, but the books, that's where you get the book. And then the audio book, you can get immediate access to. So you can listen to it today. And then the box set is the first upsell. So if you want to upgrade to the box set, which I highly recommend because this is my life work. Is this crazy? People say sometimes, "This is my life's work." Like literally, this is my life's work. It's all here. It's in the Dot Com Secrets book. It's all my life's work about how to build funnels. This is the new hardbound updated version. There's over 30,000 new words in this. Actually it's more than that. This book started at 58,000 words. I ended deleting... I deleted probably 20, 25, 30,000 words and ended up over 90,000. Expert Secret, same thing. This one started at 60,000, I think I deleted 20 something thousand words. And then it ended up being over 90... Almost, I think this one was almost 90,000, and Traffic Secrets is like 94,000. So this is my life work. It's updated. They all work together. When you get these, I would highly recommend going over it. I would listen DotCom Secrets first, then Expert, then Traffic. If you've read these in the past, they've all been updated. They're all new. This is five years worth of experience re-woven back into the book, that's... Anyway. So there you go. There's a pitch for the box said, but it's going to be awesome. So today what I want to do, I'm going to go back through Traffic Secrets. All right, Traffic Secrets. And we're going to go dive deeper. So I've been reading parts of this and telling you stories from this book over the last couple days. I'm going to keep... Hopefully you guys are enjoying this. If you're liking this, let me know in the comments down below. I'm enjoying doing it and I'm going to keep doing it if you guys like. Unless you're like, "This is horrible, Russell, I just want the book or the audio book," I can stop, but I'm enjoying this. I'm in quarantine anyway. So might as well hang out with my friends, talking about my new book. So if you go through this, the first video, I talked about the preface, preface, I don't know know how you say that. And I talked about how there's a storm coming and it is crazy. I started writing this book two years ago, I would've never known that we would have launched this in the middle of this epidemic where we're all staying at home. We're all quarantined, and businesses are failing left and right, right now because of just... Anyway. I'm not going to go too deep into it, but it's a scary, scary time. And your ability to get customers in the door, not just crappy customers, but your dream customers, has everything to do with your business, if it survives, or if it doesn't. This is literally your life preserver. I'm throwing it to you right now for you to master because this is going to keep fuel, traffic, people coming into your business right now. And in a couple months from now, when the quarantines lifting and things are shifted, it'll give you the ability to thrive, to regrow your business. All the things happen, but this is this nice moment you have to go there and master these principles and really understand them. So literally, the introduction's called There's A Storm Coming, and now we're in the middle of the storm. So not going to say I'm calling my shot or calling the future, but anyway, just kidding. All right, so that was the first day. And then we did the book launch and then that day I talked about chapter one, who is your dream customer? We talked about away from pleasure towards pain, no away from pain towards pleasure. Then yesterday we started talking about the searcher and the scroller, understand the two differences of your dream customer, right? Are they searching or are they scrolling, and which networks are different, right? Think about searching how it's like Google, YouTube, Quora, all the search platforms, and the social platforms, you're doing interruption marketing, like Facebook, Instagram, also YouTube, YouTube, both, which is kind of fun. I went into that. Understand the differences because the way we structure our funnels and our ads are different based on if it's interruption versus search. And now today, we're moving into secret number two, where are they hiding? What, where are who hiding? Okay. So if secret number one's all about figuring out who is your dream customer, secret number two is figuring out where are these people actually congregating? Where are they hiding? Where are they at online? And so that's what I'm going to kind of go into here to talk about. And I'm going to read part, you guys care if I read a little bit of this? I don't know. I don't have to. If you want me to read it, be in comments like "Read it, Russell, read some of a book." Because I could tell you the story, but I already wrote it so might as well... Okay. I'm going to read part of it. Here we go. Secret number two, where are they hiding? One day in college, I knew I was supposed to be doing homework, but my ADHD in mind couldn't take it anymore. I had to stop writing even if it was just for a few minutes, I looked around and made sure no one else was looking, and then opened up a new tab on my browser. I started typing www.themat.com. And then within seconds I was taken to a new universe, a universe occupied by hundreds of thousands of wrestlers, just like me all around the world. This was our playground where we could talk about wrestling, post pictures and videos and debate about who was going to win every match happening in the next big tournament. I read a few articles and watched a video showing a new way to finish a single leg take down. Afterwards, I went to the forums. Oh, how I loved the forums. Who's better, Dan Gable in his prime or Cael Sanderson now? Somebody had just posted. Of course I had an opinion and it took everything I had to not spend the next 90 minutes writing my thoughtful response about how, if we shrunk Cael down to Dan's size and took him in the time machine, back to the 70s, Cael would've destroyed Dan head to head, but I knew I couldn't. My paper was due the next day and I was locked away in study hall until it was done. Angrily I closed down the tab and sat back in my chair to stretch before I made the trip back to reality. As I was leaning back, I started looking at my other wrestling friends who were locked away in study hall with me because of our bad grades. As I glanced towards our 133 pounder, I noticed a smile on his face, what? What could he be smiling about in study hall? As I shifted my gaze from his face to his monitor, I saw it. He was also on themat.com and he was writing his comments on why he thought Dan would actually beat Cael. Then looking at the other wrestlers in the room, I decided I had to know what they were doing. Faking like I had to go to the bathroom, I stood up and started to walk past their desks. I looked at our 157 pounder screen, yep, he was looking at themat.com too, the 178 pounder, themat.com. But what about our heavyweight? He had to be actually doing his homework, right? Nope. He was also on themat.com. And as I passed his computer, I quickly read his form reply that Bruce Baumgartner, two time Olympic heavyweight champ and four time Olympic medalist, would beat both Dan and Cael at the same time. What? Was he crazy? There's no way that Cael would lose to Bruce. And that's when it hit me. Themat.com was our little corner of the internet. All the wrestlers in study hall were congregated on that website talking about wrestling, but we weren't the only ones. Wrestlers in other colleges across the country, along with high school wrestlers and their parents, were on the website too. All around the world, hundreds of thousands of people were all together in this one spot to talk about the topic that we love most, wrestling. Honestly, this is the real power of the internet. It has allowed us to connect with like-minded people in a way that wasn't possible before. It allowed each of us with our unique and sometimes weird hobbies and interests to congregate with our people to discuss the things that meant the most to us. I'm going to stop. What do you guys think? Does that get you excited? Ah! Oh man, it's so much fun. I have a lot of stories in this book about that, but that is the power of congregation. So you guys have to understand. In secret number one we already identified who is our dream customer. And in the book, I go through a bunch of exercises to go deep into that. After you know who they are, then you've got to figure out where are these people hanging out? That's the real power of the internet. We figure out who our dream customer are. We figure out where they're congregating, and our job to figure out, hey, here they are. Here's all the wrestlers in the world that are on these websites. If you're in fitness, here's all the fitness people are reading these blogs. They're on these email newsletters. They're following this person on Instagram, this person on Facebook. Or if you're into cooking, where are the people interested in cooking? Where are they already congregating? Our job as marketers is not to go generate traffic. People are always like, "I need to create traffic." No, you don't need to create traffic. Traffic's already there. People are already there. They're already congregating based on what they're interested in. Your job is to figure out where are those congregations? And I need to come out there and I got to throw out my hooks in those congregations. So if I figure out there's 100,000 wrestlers here, I'm selling wrestling products. What do I do? I come over to that congregation, I throw a hook in and I try to grab those people out of that... In fact, I have a cool image. You guys want to see a cool image that I doodled? I'm a doodler. So that's what I do. In fact, the Traffic Secrets book I think has more doodles per pages than any of my other books. But here you can check out. This is the doodle I did for this. So here's the world, right? And throughout the world, there's random people who are interested in your topic all around the world. And they're all congregating together in a spot, right? So for all the wrestlers in the world, they're all congregating on themat.com. All the internet marketers in one spot, all the tennis players are somewhere, all the people in health and fitness, all the people who are interested in whatever you do, cooking, cleaning, legal advice, whatever, like whatever your thing is, everyone's got a different thing, right? Whatever your thing is, all the people are there and they're all congregating on certain websites. So your job as the marketer here is not to go create traffic. You don't got to come here trying to drum up business. You go to the marketplace. This is the marketplace for your people. They're all hanging out already. Steven Larson, that I'm going to quote later in the book, we talk more about this. But he talked about, people think that the market is their dream customer. It's like, no, no, no. The market's not your dream customer. The market is where the dream customer goes. So if you wake up in the morning and... Sorry, of course somebody's always going to try to call in the middle of Facebook live, or Instagram live. Okay. I'm back. Someone tried to call, but you don't go to... The market's not a person. You go to the market. If I want to take my family and go to the market, we're the dream customers. We wake up, we drive to the market. We're there, right? Same thing. This is the market. This is where your people are all going to. So you've got to figure out where's your market. And then you, as a marketer, you go to the market and you throw in your hooks. And you grab those people and pull them into your funnels and take them through your process. And you don't know which hooks are going to work, so you have a bunch of hooks. You're throwing in different hooks in here, until you figure out, this is the hook that grabs these people, we pull them in, and then we go and we can serve them through our funnels. So that's the big secret to understand. Who's your dream customer and where are they hanging out? After I figure out where they're hanging out, then I just go figure out how do I get their attention? What do I do to throw out hooks? We talked yesterday about interruption marketing. So if I know that, hey, my dream people, they're interested in business. They're on Facebook right now. So I know I can target their interest. People interested in business, or people interested in Tony Robbins or whoever, I figure who my dream customer, what are they passionate about? You know what they're interested in, then I go to Facebook or I go to YouTube, or I go to Instagram, or wherever I'm trying to go interrupt them at, I'm like, hey, they're all hanging out here and talking about the thing. I'm going to interrupt them. I'm going to throw my hooks in there. And if I do that right... We talked about this yesterday. If I do that, I throw my hook in there, I get their attention just for a moment, just long enough that I can then tell them a story to build up the perceived value of what I have to offer. And then I offer them the thing. That's the magic, you guys. This game becomes really fun when you start understanding the principles. It's not difficult. A lot of times people think, "Oh, this is complicated or hard," or whatever. It's like, no, it's really simple. Traffic is simple when you understand, all this is really becoming super hyper clear on who your dream customer is. That's what all of chapter one here in the book is all about. Who is your dream customer? And this is number two, now that I know who they are, where are they congregating? Where are they already hanging out? Again, I'm not trying to create traffic, I'm trying to figure out where's traffic already at, where are they already congregating? Where are they already hanging out at? Where's the marketplaces that are already there? I'm going to go find those market places. I'm going to drive to them. I'm going to throw my hooks out, try to get their attention, just long enough so I can tell them a story. After I tell them a story, the golden stories that increase the perceived value of what I'm selling. And then I make them the offer. And that is the game. That is the game that we are playing. So Josh just said, "What's the advice you'd give a 24-year-old looking to get into business?" Step number one, you need to understand this business. I would go get the book, read it, master it, learn it, apply it. After you read the book, I would go find somebody else's business and work for free for them and apply these principles. Go drive traffic for them and prove that you know what you're talking about. After you've done that and you've got some success for someone, then you can go say, "Hey, I read this book. I know how to get traffic. I did traffic for this guy for free. He's blown up his business right now, even in the middle of this economic downturn, because these principles work in an up economy and a down economy." Then go and tell someone else, "I did this for somebody else. I would love to do this service for you." And start doing services initially. Okay? If you have no idea where to start, start by mastering the skills in here and do the service. I wrote the Dotcom Secrets book and people from around the world learned these processes and some applied them in their own businesses, and some who didn't know what to do yet, took these and started applying them to other people's businesses. They became funnel builders. They became things like that. We had an event last summer, called Unlock The Secret. So it was a family event. We had a lot of kids there and things like that. And one of the guys there, Noah Lens, he was, I think 12 or 13 at the time, came and spoke. He said, "I read the Dotcom Secrets book. I listen to your podcast. And I started building funnels for other people." And I asked him, I said, "How much do you charge people to build a funnel for them right now?" He said, "I used to charge $25,000 but I stopped because I had so much business." He's like, "Now, I only build funnels for equity." I was like, "You're a 13-year-old kid. And you only build funnels for equity," for crying out loud. And how did Noah do it? He read the Dotcom Secrets book and mastered the funnel building. I've got a ton of people now who have read the Expert Secrets book and mastered storytelling. And now they have agencies, helping people build stories. There are even people who read the Traffic Secrets book, they master it and start agencies. So if you don't know where to start yet, learn the principles, master them, understand them, and then do them for other people. If you have a business, learn them and master them and do them for yourself. I don't care. The principles work, whether it's your business, somebody else's, but now is the time to learn it. So, oh, someone's asking what's in the Unlock The Secrets book. You'll have to find out. I'll give you a hint. It has to do with something amazing. Just kidding. Anyway, so there's some hints about section number two here, secret number two. Trying to think if I'm going to go any deeper today. Who's your dream customer? Where are they hiding? Yeah. I'll go deeper tomorrow into, yeah... These chapters are long. There's a lot of cool stuff. I've got tons of doodles, as you can see in here. So I will wrap it for today. Tomorrow we're going to start talking about... Now, so who's your dream customer? Where are they congregating? Tomorrow, we're going to get into the next concept, which is called, The Dream 100. And some of you guys think you know what that means, I'm going to tell you what it actually means. And we're going to walk through that tomorrow. So it'll be fun. Anyway, if you guys don't have a copy of your book yet, it is time. They're flying off the shelves. They're free, you just cover the shipping and handling, trafficsecrets.com, and you can go get it. And on top of that, there's a bunch of amazing, insane bonuses. In fact, I wish I could scroll down on my computer back here. If you scroll down, there's some crazy bonuses. There's an hour-long presentation. I did funnel hacking live, teaching about traffic secrets. You can get that immediately and start watching it. There's a video there from prince EA, the man, who's had over three billion views on his videos, his presentation is one of the bonuses there, to help show you how to make videos that go viral. Peng Joon who did a presentation at Funnel Hacking Live about how he spends a weekend and builds all of... He has a process, he spends a weekend, he records a bunch of videos and that is all of the assets he uses to drive traffic from every platform. His presentation's in there, a bunch of other bonus... I think like four or five hours of bonus presentations you get immediately, the second you get the book, I could easily sell each of those for 97 bucks by themselves. But you get them for free when you get the book for free. So it's like, if you hate free then don't get the book. But if you like free, you should go to trafficsecrets.com and get your copy of the book. And then for any of you guys who are like, "I want to get this into my head today. I'm sitting around, I'm bored." The audio book, this book doesn't ship till May 5th because we're going through an amazing publisher, Hay House, and the pub date... For anyone who's ever written a book, there's a pub date, pub date is May 5th. Two days ago, March 17th was the day I was first allowed to talk about this and start doing pre-orders. And May 5th is the day it ships. So we're in pre-order phase right now. But the good news is I spent three days in a studio reading this entire book and the audio book is available right now. So you can go and get it today. It is the order form bumps. So when you get the free book, if you want to upgrade you can get the audio book and start listening to it right now, and you can dump all this info into your brain without waiting any longer. So anyway, that's kind of fun. Anyway, I hope you enjoyed this. For those of you guys who are in quarantine, go get this stuff, and you got something to study with your wife and your kids and your family, your spouse, your significant other, whatever it is, your business partners. You can go start watching stuff right now and start understanding these principles. Now there's this weird time where the nation and the world is all pausing for a second. And you can pause and go Netflix and chill, or you can stop and use this time to get this information into your brain so you can master it so that when the economy, we have this chance to go start... Going full out again in the economy, you'll be able to succeed. So now is the time you guys. Someone said, "Do you think that the book is free?" Yeah. So my hard costs on these books is a lot. I paid for the entire hard cost. I have to pay a shipping house to ship them. So there's people that take them, they put them in a box, they put the postings, and the postman takes these things, they do the process and then some guy walks to your house and hand delivers it. So you've got to cover those costs. I cover the cost for printing this book. I paid for it. It is a big book, 327 pages. So I paid for that. You do have to pay for the shipping though, because I'm not going to do everything for you. If you're not willing to pay for someone to come hand deliver it to your house, it's not going to be the right business for you. You are going to struggle in all things in life, especially running a business. But if you want to pay 10 bucks to get this thing hand delivered to your house from the US postal office, there you go. All you got to do is go to trafficsecrets.com and get your copy now. Anyway, with that said, you guys, I appreciate you all. Thank you so much for everything. You guys are awesome. And I'm having so much fun sharing these traffic secrets with you guys. Now is the time to double down, master the skill, learn it, understand it for yourself, for other people's business, whatever it is. This is a skill set. If you master this and understand it and learn it, it'll serve you for the rest of your life, no matter what business you are in. We always say that the people that can drive traffic in a business are the rain makers. They can make it rain. If you can make it rain, you can write your own paycheck for the rest of your life. Whether it be your own business and you go in there and you make it rain for your own business, or you do it for other people's businesses. The rain makers are the ones who can do anything. They set their own paychecks. They negotiate. The person who can come into business and say, "Hey, your business is struggling. I can turn on the rain." And like, well how much does it cost? I just want 20% of your business. Ah, I can't do that. Well, you're going to go under otherwise. Okay, well, make it rain. You can make it rain. And you get equity in companies like... This skillset will be the most valuable thing you can learn. And you're getting it for $10 of shipping and handling. This is 15 years of my life work, about everything I know about how to get traffic. And it's all here for you guys today. So anyway, I appreciate you guys. Go to trafficsecrets.com and get it. Oh and if you want, and again, the order form bump, you can get the audio book, start listening today. The upsell is this entire huge box set, where if you want, you can get the Dotcom Secrets, Expert Secrets, Traffic Secrets book, and the Unlock the Secrets Workbook to go with it. For those who don't already know, Dotcom Secrets is the first book I wrote. This is in fact, if you look at the... Oh, subtitles, I'm going to do subtitles because they help you understand how they all work together. Dotcom Secrets is the underground playbook for growing your company online with sales funnels. This is the new updated hardbound version. It's almost twice as big as the original version and the only place to get the hardbound version right now is as the upsell at trafficsecrets.com. Number two is Expert Secrets, which is the underground playbook for converting your online visitors into lifelong customers. So this one's how to build funnels, this is how to communicate to people when they come to your funnels. You notice on all my pages there's videos, there's presentations, there's things that are happening, there's ads that are happening, like, how do you communicate? How do you use persuasion? How do you master story selling and things like that. That's what this book's all about. Number two, this is not about how you get on stage and speak for a million people. This is about how to master your message and putting it on your online platform, AKA your funnels. So how to build the funnels, how to communicate inside the funnels. And then number three here is how to get traffic or people into those funnels, into said funnels. So these three work hand in hand to help you to grow your company. Which one's my favorite? They're all my favorite. I bled, blood, sweat and tears to get these to you. This is 16, 17 years of my life work all put into here. And then Unlock The Secrets is your underground playbook for scaling your company to the two comma club and beyond. This is a workbook that'll go with the other book. So as you are going through Dotcom Secrets, you're going to be filling out the blanks and getting all the stuff here. As you're going through Expert Secrets, you're going to be filling out the blanks and this will become your workbook for your business. So as you're learning these concepts and these principles, this becomes where you document and you write them down, your thoughts, your ideas, and this will become your playbook for you to be able to go and dominate and take over the world, whatever world it is that you are serving in your business, your people. So there you go. There's the box set. And again, these ship May 5th, but you can pre-order right now a trafficsecrets.com to get the book. The only way you get the box set right now is the upsell inside of the book. So go to trafficsecrets.com, get the book, upgrade to the secrets box, all this entire thing will ship May 5th. But the audio book's available now, plus there's an insane bonuses, there's like five hours of video bonuses just when you get the book and a bunch of other cool things. So now is the time my friends... Yeah, you can get the audio book. Yeah, since I prefer audio, I listen to... Yes, you can get the audio book right now. But you got to go to trafficsecrets.com to get it. All right guys, that's all I got for today. I'll be back tomorrow to share with you guys more from secret number two, which is all about the dream 100, which is the next step in this process. So thanks you guys. Appreciate you all. Have an amazing day, and we'll talk soon everybody.

#163 - This is What I Got By Attending $197 Worth "Virtual Event Codex" By Peng Joon...

Play Episode Listen Later Aug 30, 2021 12:45

Discover the Secrets that I learned inside the 3 Days Virtual Event Codex Workshop! By Peng Joon So, Make sure to watch it till the end to get a better understanding of the concepts... Join The Private "InfoHackers" Community, For FREE InfoHacking Course!

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From Peng Joon's Live "Vertual Event Codex" 3 Days Live Event!

Play Episode Listen Later Aug 20, 2021 2:56

Documenting my Journey --- Send in a voice message: https://anchor.fm/srinath-vishwanath/message

live events documenting codex journey's end peng joon

The Secret to Selling Thousands of Tickets to Your Live or Virtual Event

Internet Profits Blueprint

Play Episode Listen Later Aug 4, 2021 9:12

Let me take you behind the scenes of what we're doing to sell out Funnel Hacking Live once again. Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com ---Transcript--- What's up everybody. This is Russell Brunson. Welcome back the Marketing Secrets Podcast. Today, I want to tell you guys a secret about how to fill live events. All right everybody, as you guys know, we are coming down to the final stretch of Funnel Hacking Live. I think we're less than 60 days. Dang, two months. Less than two months away. Whew. It makes me nervous just saying that, from Funnel Hacking Live happening, which is exciting. It's been almost 18 months since the last Funnel Hacking Live. I hope you're excited. I think most of you guys are going to be there, which is exciting. If you aren't going to be there, literally, do you hate money? Do you hate growth? Do you hate relationships with amazing people? Do you hate hearing me talk? Those are the only logical explanations that I can think of. I say that with making sure that you need to be there. If you don't have your tickets yet, go to funnelhackinglive.com. The show is on. Right now we're in the final stretch. Tickets are almost sold out, and we sell out every year, but this year we're selling out earlier, because the venue's smaller. We only have 3,500 seats versus last year, we had 5,000 people in the event. We pre-sold more tickets the last Funnel Hacking Live than ever before either. Anyway, we're almost sold out. If you don't have a ticket yet, now is the time to go. The other interesting thing is, this is the first and hopefully the only year we're doing a virtual as well, just because a lot of countries, people actually can't get to here, which is frustrating. Other than that, I've always been anti virtual, but we had to, this time around. If you aren't able to come, you're locked out of the country, or whatever, or you're nervous about people, which is understandable as well, there's a virtual option this year, but that one is also almost sold out. If you're getting tickets, now's the time, but anyway, I digress, as we're getting towards the final stretch. We're like, "Okay. Well, I just want to get done selling tickets," because selling tickets is a grind. If anyone who has ever done a live event or a virtual event, it's a lot of work to continually sell tickets. Right? That's the place that we're in now. I was like, "I just want to get it done with. How do we just sell the last batch?" Like, "Let's get it over with." It's funny, because every year we try to reinvent the wheel. Like, "How did we sell these last year? What campaigns work the best?" We went back through, and we looked at ticket sales. We saw there was a week or two, where we sold hundreds of tickets a day, right? We're like, "What did we do during that week?" We went back and found the emails. It was funny, because of course, here's me reinventing the wheel. Hopefully in a year from now, someone can remind me, "Russell, don't forget, this is what we did last year," but I'm sharing this with you guys, because the thing that we'd done in the past that sold more tickets than anything else, outside of at the last year live event, we sell tickets to next year's, that sells the best. Number two, when we do the kickoff Webinar this year, that sold a ton of them this year for us, which we'd never done that in the past, so kickoff Webinar. Then the third biggest thing to sell tickets has always been taking things away, right? Taking away a bonus or increasing the price, things like that, and usually throughout the promotional campaign, we always are doing little things like that. Right? We're increasing the price. We're taking away a bonus. We're doing this. Last year, we had this great idea, which I forgot about until just recently. We had each speaker jump on a Facebook Live with me, just for a quick 10, 15 minutes. I jump on, I talk about who they are, what they're talking about. We do that tease, like "This is what we're going to talk about." It's really exciting to get people pumped about being there, talk about that speaker's experience at FHL. It's just a really fun thing. Then at the end of it, I said, "Hey, for those who were coming to FHL, do you want to give them a bonus to make sure they show up?" Each speaker then gives a bonus. It's crazy. Some speakers are like, "Here's my three-day live event. Here's my $2,000 course. Here's my..." People are giving crazy stuff. Right? Each speaker gives away a bonus. Today, depending when you're listening to this, I've probably done five or six at this point, but I did the first one today. It was with Peng Joon. Peng Joon giveaway is literally a $3,000 event, a three-day live event, the virtual recordings of it, in a member's area and everything, which is crazy for everyone who got their ticket from Funnel Hacking Live. What we do is, we start doing the speaker offer stack. Today Peng Joon gave his bonus. We send emails with a list. Say, "Hey. Go watch Peng Joon's Facebook Live. By the way, he gave everyone this bonus, if you guys get your tickets this weekend." Right? Then next week I think I have three or four Facebook Lives. Each one with two speakers, jumping on, and we're doing this thing. Then each of those speakers, I'm asking them the same thing. Like, "Hey, what bonus do you have?" Then, they'll give us a bonus, and they'll give us a bonus. These bonuses will keep stacking, keep stacking, keep stacking. Then each email goes out like, "Hey, don't forget. Here's Russell's bonus. Here's Peng Joon's. Here's so, and so's. Here's so, and so's, and here's three new bonuses added today." It keeps getting bigger and bigger, and offer stack gets bigger and bigger. What happens during this week or two weeks of these interviews, the sales come in slow, and they get bigger and they get bigger, because the offer keeps getting more and more insane, til eventually, it's like, "I would literally be insane to not get my tickets." Like, "Do I, even if I don't show up to the event?" Like, "I still need to get the thing, because this bonus has gotten so good." It gets bigger, and bigger, and bigger. We do that as we go through all the speakers, and at the very end, now that the offer stack is insane, if you show up to Funnel Hacking Live, you're getting all the speakers, these amazing products. You get to know the speakers ahead of time, plus you get to come to the event, plus all the other bonuses, and all the other things. Then after we built that up, then we take all those bonuses away. We do a three-day cart close, where it's like, "Hey, you can still get tickets, but you'll miss out on this." Like, "Here's the offer stack of all the things," and we pull that away. That pull away, those three days is when we were selling 200 or 300 tickets a day, every single day. It's crazy. We don't have that many tickets to sell this year. I don't know how far we'll get into it, but again, I found the campaign. I was like, "Oh my gosh, of course." We've restructured it, and we're doing it again right now, but for any of you guys who were trying to sell tickets, this is a powerful way to do it. Then what else is cool is that today, Peng Joon, he Instagrammed his audience. Like, "Hey. Check out this Facebook Live I was on." Now he's selling tickets for us as well. Right? Then, yeah. It's just really interesting, because all of this. You're getting the speakers to promote it. You're promoting it. You're increasing the offer, and you're able to pull the offer away. It's just a powerful, unique strategy we're using to sell a ton of tickets. Anyway, I hope that helps. I've tried a lot of things to sell tickets, and like I said, looking at this, is the thing that's worked the best. Make sure you're watching us, if you're not, go make sure you follow me on Facebook. That's where these are all streaming too. Actually, I think it streams to Facebook, LinkedIn, a whole bunch of other places as well, but go and watch that. You'll see the campaign. You'll see what we're doing. You watch, as the offer gets more and more insane. Then when we pull the offer away, that's when the huge ticket sales come through. Anyway, I love this game. I hope you guys can see that. I hope you can feel it. It's so much fun, and I love sharing with you guys behind the scenes, what we're doing. Hopefully you guys can model it for your events. It worked for virtual events, worked for live events, worked for all sorts of things. That said, thanks, you guys for listening. Appreciate you all, and we will talk to you all again soon. Definitely the next podcast episode, but hopefully more importantly, at Funnel Hacking Live. If you don't have your tickets yet, now is the time. You don't want to miss it. The only logical reason to not go is, if you hate money or you hate me. If you hate me, you probably shouldn't be listening to this podcast anyway. If you hate money, you probably aren't listening to this podcast. That means you. Yes, if you're listening right now, you need to go. Pull over the side of the car, pause this thing, open up a new browser window, go to funnelhackinglive.com, and get your tickets. If you're not sure if you want tickets, go watch the video at the top of funnelhackinglive.com, then go get your tickets. It's that good. All right, guys. Appreciate you all. Thanks for listening, and I hope you guys have an amazing day. Talk soon.

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This Is How You Close The Sales

Play Episode Listen Later Aug 3, 2021 5:53

Let's talk about the secret selling strategy I learned from my mentor, Peng Joon. He said there are only two ways to sell someone on something. And most marketers are doing it wrong! When all is said and done, it all comes down to you understanding your target audience and speaking directly to them with the right messaging. Listen in now and figure out how you can do it right! >>>Claim your FREE sales funnel templates that I've pre-designed for you for free at likfoon.com/salesfunnel >>>Get your FREE Internet Profits Blueprint at likfoon.com/blueprint >>>Join me at One Funnel Away Challenge and claim your INSANE bonuses at likfoon.com/ofa >>>Get your Clickfunnels 14-day FREE TRIAL at likfoon.com/clickfunnels

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#138 - How I Won A FREE Ticket to Peng Joon's Live 3 Days Event?

Secrets of Downline Marketing Radio

Play Episode Listen Later Jul 24, 2021 11:42

This is how I won the Free Ticket to Peng Joon's Live Event! So, Make Sure You Listen to it Till the End, To Get a Better Understanding! Join The Private InfoHackers Community To Ask Your Doubts and Questions With Srinath Vishwanath Here: https://www.facebook.com/groups/infohackersclub Check Out All the Links That I Mentioned In This Episode Here: https://linktr.ee/srinathvishwanath --- Send in a voice message: https://anchor.fm/srinath-vishwanath/message

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3 Assets Your Business and Podcast Needs

Your Podcast Funnel

Play Episode Listen Later May 18, 2021 18:03

"Want to present at my event?" If you've ever had someone ask this to you like I did last week then you know just how anxious you can feel from it. You are given 15-30 minutes to change an audience's life and the pressure can be on. Today then I want you to think of what you would do to help impact others in that short period of time from something I learned from Peng Joon last year. The pressure will be on in times like that but as long as you utilize these 3 assets then you'll not only have confidence in your content but also in your offers and relationships that will develop from it.

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Nicolas Bayerle - Billion Dollar Brotherhood

Virtually Limitless

Play Episode Listen Later Apr 8, 2021 51:20

In this episode of the Virtually Limitless Podcast our host Trey Carmichael interviewed Nicolas Bayle. Nicholas Bayerle is the CEO of The Billion Dollar Body, best seller author of, “the Modern Day Business Man, creator of the Billion Dollar Brotherhood, an international speaker, and Host Of The BDB Podcast. He went from obese, college dropout to fit, to creating a 7 figure business, healthy and married to the woman of his dreams Amanda. Nicholas was named a top 30 under 30 Influencer, has been featured in numerous media outlets such as Forbes and has interviewed some of the top entrepreneurs. He lives by the philosophy that your network is your net-worth. Nicholas resides in southern California and is passionate about his marriage, his son, faith, family, friends and giving back to those he can help. Host of the top rated podcast: The Billion Dollar Body, Nicholas has interviewed top entrepreneurs in the industry. People like Russell Brunson, Grant Cardone, Jay Abraham, Patrick Bet-David, Dan Lok, and Peng Joon, just to name a few. Over the past few years, he has built a following of thousands of fellow men that are looking for a way to, “have it all without sacrifice.” Creating what is known as; The 3- Dimensional Business Man. Want to see more of Nicolas?

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Ep 100: How Successful Entrepreneurs Control Their Destiny W/ Gavin Sim

The Raygacy Show

Play Episode Listen Later Apr 7, 2021 104:13

Have you ever wondered how you can control your destiny especially during this difficult period of time? Well, if you have, then check this out! In the upcoming episode, we've invited a renowned digital marketer. His name is non-other than Gavin Sim! Gavin is an international speaker, coach, and trainer and has been doing digital marketing since 2012. He has spoken on stages in Singapore, Malaysia, The Netherlands, The United Kingdom, as well as The United States of America. He specializes in helping businesses gain visibility through various means of digital marketing and to help them increase their revenue through innovative solutions. He does this through his TFOS and LOVE frameworks which have proven time and again to work splendidly. Over the years, Gavin has generated multiple six-figures in revenue for his clients and his companies. His vision now is to help 100,000 businesses and entrepreneurs achieve real results using proven strategies and frameworks. Currently, Gavin is planning the first Mega Virtual Summit in Asia called Destiny Summit 2021 covering the three pillars of health, wealth, and relationships. He has gathered 20 world-class speakers including Peng Joon, John Lee, Nick Santonastasso, Skip Archimedes, and Ken Chee. Destiny Summit 2021 is free for anyone to join. In this episode, we'll be discussing: 1) How we can gain clarity and regain control of our destiny for 2021 2) How we can break free from all the constraints and finally live the life we deserve 3) How we can Super-Charge our 2021 Learn more about Gavin Sim: Website: www.heygavinsim.com Facebook : https://www.facebook.com/heygavinsim Instagram: https://www.instagram.com/heygavinsim/ Linkedin: https://www.linkedin.com/heygavinsim/ Learn more about Rayson: Facebook: https://www.facebook.com/Raygacy/ LinkedIn: https://www.linkedin.com/in/raysonchoo Missed the other episodes- Subscribe on Itunes: https://podcasts.apple.com/.../the-raygacy-show/id1435706344 Join The Tribe of Raygacy: https://t.me/theraygacyshowfamily --- Send in a voice message: https://anchor.fm/theraygacyshow/message

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Fresh of the Sleep Press of Marketing Intensive

Play Episode Listen Later Apr 5, 2021 13:23

Just finished a 3 day intensive with marketing legend Peng Joon. Here's my quick breakdown after waking from lucid state.

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The Reality Of Making Money Online - Peng Joon

Superhumans At Work by Mindvalley

Play Episode Listen Later Mar 30, 2021 24:58

“The thing about the online world is that most people don't care about your title, the only thing people care about is the result you help them generate.” If you are in business, you are an online business. You can’t avoid it. Many ideas out there make big promises yet you need to understand what is at the essence of every great online business. Join Peng Joon as he shares with Jason Marc Campbell how you can start going online with your business regardless of the industry and product/service. Listen out for: You are NOT in the industry you think you are. Learn the first skill every entrepreneur needs for success. Avoid the mistakes people make starting online. Step by step guide on getting started online. Bonus: Learn more about Peng Joon’s programs and courses here

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The Billion Dollar Brotherhood with Nicholas Bayerle

#IAmMovement Podcast

Play Episode Listen Later Feb 10, 2021 49:00

Are you happy where you are in your life? If not, why don’t you change it?There are two types of people who aren’t successful: 1) Those who don’t know what to do and are fishing around in the dark, and 2) Those who know exactly what to do but don’t do anything.Only you can change your life. Nicholas Bayerle was unhealthy, unconfident, and constantly searching for the approval of his father.But everything changed one day, and it all started with a bag of fruit (more on this in the episode!)Nicholas became a fit 7-figure businessman, was named a top 30 under 30 Influencer and has been featured in numerous media outlets such as Forbes. He is also the founder of The Billion Dollar Body movement and podcast, having interviewed top entrepreneurs in the industry like Russell Brunson, Grant Cardone, Jay Abraham, Patrick Bet-David, Dan Lok, and Peng Joon.In this episode of the Rock Your Money, Rock Your Life podcast, Nicholas and I discuss how a bag of fruit changed his life, why he was inspired to create the Billion Dollar Brotherhood, and how their mission is changing lives.

influencers forbes brotherhood billion dollar grant cardone russell brunson jay abraham patrick bet david dan lok nicholas bayerle billion dollar body rock your life peng joon

Episode 101: What Are You Fishing For?

Adulthood: Revisited

Play Episode Listen Later Feb 9, 2021 10:13

Hey, hey, A:R Nation! Imagine for a moment your ideal day. What would you do? An even deeper question, though, may be what's stopping you from living that right now? In this episode, I want to share with you an incredible story that I came across in an email that I received. I want to give credit to Peng Joon, an internet marketer, for including this story in an email. When I read this email, I was struck by it profoundly. The story is about a businessman that was visiting a small, waterside village who meets a fisherman. The fisherman works by himself, has a tiny boat, yet has caught some big, beautiful fish for dinner. I share the conversation between them with you in the episode, so I won't share it here. But it left me asking, what are we really working towards? And is what we're working towards something we have right here, right now? It was here all along. This is the Adulthood:Revisited Podcast.

marketing fishing self awareness peng joon

Episode 101: What Are You Fishing For?

Adulthood: Revisited

Play Episode Listen Later Feb 9, 2021 10:13

fishing peng joon

MMR 20: Ever Heard Model What's Already Working?

My Marketing Radio

Play Episode Listen Later Nov 2, 2020 16:05

You might have heard the saying that " model what's already working "...this is something that said by influencers like Tony Robbins, Dan Lok, Dean Graziosi, Peng Joon & if I recall even sharks from shark tank stress the same.Okay, I'm definitely gonna model but Who should I model afer...in my case I was looking for different launch campaigns to model after. What I shared in this video is not just for launch campaigns...this can be used for your funnels, offer's and your content evenAll you have to keep looking is how you can model it for your own market or niche you are in.I have also shared some of the insights that Russell already did and is already doing and have a keen eye towards that because I know that it's gonna blow your mind because it did when I first heard about it...Anyways enjoy the video & remember to share with me your aha moment with me. Let's Launch Your Next Offer The Right Way: https://www.coachmesurya.com/start ★☆★ ALL THE RESOURCES YOU'll NEED ★☆★Resources I Use: https://www.mymarketingradio.com/resources ★☆★ CONNECT WITH SURYA ON SOCIAL MEDIA ★☆★YouTube: https://www.youtube.com/channel/UCyFRzULkngtI30F71_rAchg?sub_confirmation=1Facebook: https://www.facebook.com/suryaupadhyayula1Instagram: https://www.instagram.com/surya_upadhyayula/ Join the community of like-minded Rockstars where we geek about all about sales funnels, offers, and marketingHere: https://www.facebook.com/groups/mymarketingradio

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A Mindset With No Limits: Beating The Odds of A Doctor's Diagnosis with Paul Forchione

Play Episode Listen Later Oct 12, 2020 35:02

Paul was diagnosed with cerebral palsy has an infant it was so severe that the doctors told his mom he would never be able to walk. Thank goodnes for a great mom and an excellent mindset that wasn't his story. He lives a very active life but it wasn't easy. Today as a mindset coach he shares his story with his clients to spread hope and belief for a greater tomorrow.

How To Not Only Just Survive But Thrive With Ming Shelby

Play Episode Listen Later Oct 12, 2020 25:15

Ming is a National Board certified educator who has dedicated her career to inspiring students, teachers and administrators through positive learning experiences. She believes that courage is the critical ingredient for personal transformation. She is now building a community of courage beyond the classroom to support kids and adults. You can catch her sharing stories of Courage so people can learn to thrive not just survive on The Courage Up Podcast!

How To Unlabel and Unbox Your Identity To Connect With Your Authentic Self With Taylor Martin

Play Episode Listen Later Oct 12, 2020 32:34

Taylor used to pray that something drastic would happen so that she could change the way she was living to have and become the more that she knew existed. She felt trapped by her fear-based thoughts and labels. She defined her worth by her past experiences. Raised in an environment of addiction and mental disease and as an adult experiencing sexual assault and domestic abuse. She numbed these pains for years by abusing alcohol and drugs. She was a perfectionist, a work addict, grossly insecure, defensive, and tired. She used these labels as an excuse to think that, “A girl like her,” couldn’t have or become more. When she allowed herself to be just Taylor, she found that just Taylor was just enough. Taylor’s mission in life is to live in alignment, to inspire, and be inspired by others. She is a writer and an empowerment teacher, showing women how to unlabel and unbox their identities to connect with their authentic selves. She helps them dive into their limiting fears and co-strategizes with them to pursue their dreams that align with their authentic self.

How To Make More Using Your Money-Making Website With Mallory Herrera

Play Episode Listen Later Oct 12, 2020 31:49

Mallory Herrera is a co-owner and website designer for Proven Pixel Design Studio, a company dedicated to helping female entrepreneurs find their ideal clients and make more money with a strategic website design and strong SEO. Her background in IT and customer service leads her to strive to serve her clients and her community in the best ways possible. Websites shouldn't just be beautiful, they should also be functional, and Proven Pixel is here to prove it.

#47 - Steve Tan: Lessons Learned from Selling Over $100M Online & Building a 400 Person Company

The Unicorn Perspective

Play Episode Listen Later Sep 4, 2020 65:22

Steve Tan is a Singapore based serial entrepreneur, renowned eCommerce dropshipper and full-stack digital marketer with over 14 years of extensive background and massive hands-on experience in the eCommerce industry. Prominent for crushing out new stores and scaling them from 0 to 7 figures in a matter of days, Steve and his brother Evan Tan promptly rose to fame as the Super Tan Brothers - the indestructible duo who conquered the eCommerce game by selling over $100 million worth of products from their eCommerce stores, including one that has generated over $360,000 in revenue in one day.Steve has since built an empire - the Super Tan Brothers Group, a global group that consists of eCommerce, software, logistics, education and marketing companies with over 400 employees across 6 countries. He actively engages with other aspiring entrepreneurs through a private Facebook group he founded called eCommerce Elites Masterminds where more than 100,000+ eCommerce entrepreneurs can network and share knowledge together. Steve believes in the importance of giving back to the community by sharing value bombs and running scholarship giveaways to help other entrepreneurs succeed in their eCommerce journey.Steve has been featured in Forbes, Entrepreneur, TechCrunch, TNW and other major publications where he periodically contributes articles in his niche and have shared the stage with acclaimed digital marketers such as Neil Patel, Peng Joon, Ryan Deiss, Ezra Firestone, and other talented entrepreneurs at events around the world.

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Finding Your Why To Grow In Life and Business with Jennifer Bilger

Play Episode Listen Later Sep 1, 2020 67:46

The Growth Coach Denver Metro Jennifer Bilger is a Motivational Speaker, Certified Behavioral Consultant and Coach that is passionate about helping others find their ‘why’ and helping people understand how to utilize their unique skill set to enhance and grow their businesses, team interactions, communication and selling techniques. Jennifer collaborates with leaders, business owners, entrepreneurs and HR professionals helping them choose the best path to lead them to success in resolving issues, meeting goals, growing revenues, creating better team interactions and connecting with others through communication. www.thegrowthcoachdenvermetro.com

Healing From Within: Become The Person You Were Meant To Be with Kathy Sanderson

Play Episode Listen Later Sep 1, 2020 34:07

Kathy Sanderson is a Therapist who specializes in inner child work. She holds inner child healing workshops, group and one to one programs to allow you to finally break free from your past. She is currently writing a book to enable readers to understand how their childhood relates to the way they feel about themselves and others and why nothing will go right in their lives. Free 5 step guide to learning to love yourself www.healingfromwithin.co.uk/guide

How To Make a Living In Creative Arts With Aleksandra Di Gesaro

Play Episode Listen Later Sep 1, 2020 32:32

Aleksandra Di Gesaro is a fashion photographer, writer, and entrepreneur based in Milan, Italy. She graduated Law but then understood it wasn’t her true calling and decided to pursue the artistic career. Now she helps artists to do the same – turn their passion into a full-time job and make a living creating art. Her photographs won numerous competitions and have been published in international magazines and she loves taking pictures during Milan Fashion Week. In her free time, she loves reading and traveling – the further the better. Website: www.aleksandragalert.com Free audio training: www.aleksandragalert.com/audiotraining Facebook: www.facebook.com/Fotopstrykon Instagram. www.instagram.com/aleksandragalert

Building Resilient Love As Relationship Goals with Quinton and Breonna Baker

GREAT CONVERSATIONS with Paul Foh

Play Episode Listen Later Sep 1, 2020 24:37

Quinton and Breonna have known each other since middle school, 2005. The two dated a year in high school but after graduation went on their separate ways. In 2014, a change of events happened and the two were reintroduced and the love story develops from there. In February 2019 Quinton proposed to Breonna and in July 2019 they were married. Quinton and Breonna started Resilient Love Podcast to share their love story and inspire others. They wanted to bring real world discussions and have authentic healthy dialogue amongst themselves and others. Their goal is toQuinton and Breonna are millennials making boss moves through the power prayer. Resilient Love Podcast hosts are here to share from topics such love, tips on life, and how to level up in what God has purposed you to do!

WHAT PENG JOON TAUGHT ME ABOUT SALES AND MARKETING

Play Episode Listen Later Aug 19, 2020 5:10

If you are looking to up-level your sales and marketing skills to create more profitable transformation in your business or organization, then you should subscribe to my daily mentoring Nuggets. . . Click this link: below to subscribe for just $3 monthly INSTAGRAM: https://www.primenuggets.com/paulspage #PaulFoh #pengjoon

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Can Podcasting SCALE Your Affiliate Marketing??

Your Podcast Funnel

Play Episode Listen Later Jun 16, 2020 15:07

What's the gateway drug to entrepreneurship AND the key to scaling your success?? AFFILIATE MARKETING!! The question though is: "How can your podcast scale your affiliate marketing??" Simply put, it helps to build up the pressure and effectiveness of your offers. Just like Peng Joon, legendary affiliate marketer, said our offers don't start at the stack but as soon as you step onto the stage. Your Podcast will become the stage for you to take your dream clients to their dream destination when you help eliminate their false beliefs with things your fellow entrepreneurs offer. Let the affiliate offers and marketing scale your impact and success the RIGHT way with this "anti-link barfing" strategy.

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Episode 60 - This Guy Made Millions Out Of His Passion

Mamak Sessions

Play Episode Listen Later Jun 12, 2020 46:46

Peng Joon didn't do too well in college because of gaming too much, but his passion in World Of Warcraft moulded him into what he is today, a successful internet marketer.

passion world of warcraft made millions peng joon

Peng Joon- Advice From an Omnipresent Entrepreneur

The Bright Podcast

Play Episode Listen Later May 27, 2020 5:41

This episode was recorded live at Funnel Hacking Live 2020. During the Round Table Sessions, I asked, Peng Joon his advice for a 13 year old young entrepreneur. His answer was pure gold. Peng is ridiculously committed. During his answer you will hear the event coordinators trying to get the room to clear. Peng committed to finishing answering my question. He later explained his reason for doing that. When he was just starting out, he asked a successful entrepreneur a question. The person blew him off and walked away. Peng said, in that moment he didn't yet know who he wanted to be, yet he knew he didn't want to be like that guy. Peng made a commitment to continuously over-deliver, which he lives up to every time.

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Los 3 sutiles cambios que duplicarán las conversiones de tu SIGUIENTE webinar

Mi Primer Millón: Secretos Del Mundo Digital

Play Episode Listen Later May 6, 2020 10:11

En este episodio Sergio comparte contigo los 3 cambios que al aplicarlos a tu presentación de webinar mínimo duplicaran el % conversión de ventas que estás teniendo. Sergio se ha estado educando con los mejores (Peng Joon) y después de acceder a su Inner circle, quiere compartir contigo los nuevos cambios que el mismo está implementando en sus presentaciones de ventas.Asegúrate de Seguirme en Instagram en @sergioperdomo16Suscríbete al podcast en Apple, Spotify, Google y StitcherPuedes escuchar el episodio anterior aquí

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Is Your Podcast A Successful Preframe For Your Offer?

Your Podcast Funnel

Play Episode Listen Later Apr 28, 2020 14:04

There's nothing wrong with an offer that doesn't sell, though it often is always the preframe and delivery of it. If you've ever heard of Peng Joon then you know for sure that selling doesn't begin at the stack. No. If you really want to have a successful pitch you have to make sure that your podcast is not only telling people about your product or service but also systematically breaking down the false beliefs that get in the way of buying. Our clients all want to make investments in their dream destination...let's stop being the road block to their lives being changed. If you want the tools to make sure that your podcast is not losing you clients then be sure to join us in the One Podcast Away Challenge at www.OnePodcastAway.com/Tribe

offer tribe peng joon preframe

KC創業EP10 - 跟網銷大師Peng Joon學產品上市前如何推廣

KC's show

Play Episode Listen Later Apr 16, 2020 9:30

peng joon

KC創業EP10 - 跟網銷大師Peng Joon學產品上市前如何推廣

KC's show

Play Episode Listen Later Apr 15, 2020 9:30

peng joon

How To Take Advantage Of This Covid-19 Crisis To Grow & Protect Your Business With Peng Joon | Bonus Episode

Story Impact Show

Play Episode Listen Later Apr 14, 2020 45:19

How to gain an unfair advantage in your business during this covid-19 crisis Due to the covid-19 crisis, I've invited several experts to talk about what businesses should be doing during this lockdown period to gain an unfair advantage in the market. In this episode, I've invited Peng Joon. A Serial Entrepreneur, Social Media Expert & International speaker with over 2M followers on social media. Peng Joon shared some amazing strategies for businesses that are definitely affected by Covid-19. Some examples include the events industry, restaurant industry, sales & service professionals and many more! Can't wait for you to listen to this! FOLLOW GABRIEL WONG ON: INSTAGRAM: http://www.instagram.com/heygabrielwong FACEBOOK: http://www.facebook.com/Gabrielwong.HPM YOUTUBE: https://www.youtube.com/c/GabrielWongchannel?sub_confirmation=1 WEBSITE: https://www.heygabrielwong.com Join Gabriel Wong's Private Telegram Group For Free Trainings: https://bit.ly/39PkFi0 FOLLOW PENG JOON ON: INSTAGRAM: https://www.instagram.com/pengjoon FACEBOOK: https://www.facebook.com/pengjoon YOUTUBE: https://www.youtube.com/user/pengjoon WEBSITE: https://www.pengjoon.com https://www.videoschallenge.com

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Billions of Views and Millions in Sales! | An interview with Anthony Ambriz | Shelly Saves the Day S2 E7

Shelly Saves the Day

Play Episode Listen Later Mar 16, 2020 34:36

Billions of Views and Millions in Sales! | An interview with Anthony Ambriz | Shelly Saves the Day S2 E7 Welcome back to the Shelly Saves the Day Podcast! Today I have a VERY special episode for you where I'm coming atcha with an interview with Anthony Ambriz. Anthony and I were both coaches for another YouTube program and got to meet in person for the first time at VidSummit last October. I really hope you enjoy this episode where we dive in to a few topics including: Who should be on YouTube? Why should anyone work with a coach or consultant? How do you decide what material is paid and what you give away for free? Why introverts can excel on YouTube! Anthony Bio: Anthony Ambriz is a YouTube Certified growth and content strategist. He has built and grown 100+ YouTube channels for influencers, entrepreneurs, and companies. He's generated over a billion views and millions of dollars in sales for his clients organically through YouTube. Anthony has spoken at Video Marketing World, VidCon, and at several marketing conferences as well as invited to lecture at universities. His work has been featured in HuffPost, Mashable, Daily Mail, and MTV. He currently launched a new YouTube Channel for a billion dollar company that generated 5M views and 200K+ subscribers in less than 6 months organically. Anthony has consulted for ClickFunnels, Peng Joon, and other ClickFunnel Award winners and currently manages Dan Henry's YouTube Channel along with 10 other channels. How to connect with Anthony online: Subscribe to Anthony's YouTube Channel → http://bit.ly/SubscribeVCS Official Website → https://www.anthonyambriz.com Video Creator Secrets FaceBook Group → https://www.facebook.com/groups/videocreatorsecrets/ Enjoy this interview and I will see you all soon in another episode! Check Out Vertical Video Marketing Academy → https://www.verticalvideomarketing.biz/p/vvma.html ========================================================== Content Creator, Podcaster, Social Media Strategist and Coach Helping you create content, so you can share what you love with the world. Starting a YouTube Channel doesn't have to be scary. Learn the tricks and tips when it comes to getting your videos created and getting them noticed online. Watch your impact and income grow to new levels and learn how not to get bogged down in the minutia of details that might not matter at all. Find strategies for success on YouTube Channel, Instagram, and learn how to grow your social media presence by taking the extra effort that 98% of the people out there don't. If you love the podcast, please give it ⭐️⭐️⭐️⭐️⭐ Available on Anchor, Apple Podcasts, Stitcher, TuneIn, & Spotify. https://anchor.fm/shellysavestheday Support this podcast: https://anchor.fm/shellysavestheday/support

Cómo Crear Una Máquina Omnipresente De Contenido Que Te Venda Todos Los Días

Mi Primer Millón: Secretos Del Mundo Digital

Play Episode Listen Later Feb 26, 2020 8:57

Te invito a que te entres a nuestro grupo secreto de infoemprendedores millonarios donde personalmente voy a estar yendo en vivo, voy a estar publicando contenido que no se muestra en ninguna otra parte porque tengo una meta. Quiero ayudarte a lanzar tu infoproducto lo más antes posible.Inscríbete aquí: https://www.facebook.com/groups/infoproductores/En este episodio Sergio cuenta y descompone la estrategia que está utilizando Peng Joon, un millonario que ha hecho más de 25 millones de dólares por internet para crear contenido de una manera que le genere ventas todos los días.Asegúrate de Seguirme en Instagram en @sergioperdomo16Suscríbete al podcast en Apple, Spotify, Google y StitcherPuedes escuchar el episodio anterior aquí

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Cómo Me Preparo Para Lanzar Un Webinar (Este mes serán 4)

Mi Primer Millón: Secretos Del Mundo Digital

Play Episode Listen Later Feb 24, 2020 11:25

Te invito a que te entres a nuestro grupo secreto de infoemprendedores millonarios donde personalmente voy a estar yendo en vivo, voy a estar publicando contenido que no se muestra en ninguna otra parte porque tengo una meta. Quiero ayudarte a lanzar tu infoproducto lo más antes posible.Inscríbete aquí: https://www.facebook.com/groups/infoproductores/En este episodio Sergio te mostrará un detrás de cámaras de los lanzamientos que planea hacer de webinarios para cada uno de sus cursos con el fin de que entiendas cómo tu debes planear y prepararte para lanzar los tuyos. Si quieres lanzar o vender más con tu curso debes de escuchar este episodio.Asegúrate de Seguirme en Instagram en @sergioperdomo16Suscríbete al podcast en Apple, Spotify, Google y StitcherPuedes escuchar el episodio anterior aquí

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The 5 Step Framework For Finding Your Voice

Play Episode Listen Later Feb 12, 2020 47:18

Highlights from my keynote presentation at FHL 2020. Showing the 5 steps of how to find your voice, including how to find, develop and create your own frameworks. On this special episode Russell shares part of his keynote presentation from Funnel Hacking Live 2020 in which he speaks about finding your voice using a framework. Here are some of the super interesting things to listen for in this amazing episode taken from FHL: Find out what Russell means when he says everything is a framework within a framework. See why you need to become really, really good at making frameworks, and who someone is you can look to that shares a lot of them on social media. And find out all the steps you need to take to be able to finally find your voice. So listen here to this very special keynote presentation from Funnel Hacking Live 2020. ---Transcription--- What’s up everyone, this is Russell Brunson again. I’m still in beautiful Puerto Rico having a good time with some of the most amazing marketers, and personal development minds on this planet. And for today’s episode I wanted to give you guys some more from Funnel Hacking Live. During my keynote presentation I talked about some really cool things, and the first one I talked about how to find your voice, and inside of that how to develop your own frameworks. And really the theme of the event came back down to frameworks. I talked about how we find and develop and create our frameworks, and then on top of that went deeper into how to teach your frameworks and how to sell your frameworks and things like that. And then every speaker basically shared their framework. Everybody from Tony Robbins to Ryan Holladay and every speaker in between kind of shared their frameworks. So as you guys get deeper and deeper in this business you’ll realize it really all comes down to frameworks. So the very first presentation, part of my first presentation, I want to share with you guys is how to find your voice, and inside of that journey, how you’re going to create your own framework. So with that said, I’m going to queue up the theme song, and when we come back you guys will hear this first part of my keynote presentation going deeper into finding your voice as an entrepreneur. I think a lot of us get started in this business, at least I did and I was a shy, awkward, and I’m going to show you guys a clip in a minute…you have to evolve, you can’t just, there’s a process you go through. And a lot of times people that read my book Expert Secrets, they’re out there with a sign saying, “I’m an expert. I’m going to sell you something.” No, no, you missed it, that’s not the purpose, that’s not the path, that’s not how it works. There’s a process for you to be able to find your voice, and you’re like, “What’s the process? What’s it look like?” and forever I didn’t know. I decided you just go out there and you do it, and you do it, and you do it. And it wasn’t until recently that I sat down and said, “What did it actually look like for me? What did it look like for other people? How do I reverse engineer that so we can teach it?” and that’s where this process and this framework came from. Alright so I’m going to walk you guys through this. So phase number one here, phase number one is what I call the dreamer. And this is the phase that starts with a little spark. How many of you guys when you got into whatever it is that you’re doing, you didn’t know exactly what you were going to do, you may not have been super passionate at first, but you had the interest, some desire, you’re like, “This is kind of cool.” thinking about your business or the marketing of your business. When I got started in this, I didn’t know I was going to be a marketing nerd. I got a C in my marketing class. A C, and I should have got a D or an F, but my teacher was really, really nice. But I got a C in my marketing class. I didn’t know marketing was even exciting or fun or anything. It wasn’t until later when I was learning these things and trying to start a business when all the sudden there was a spark and I was like, “Oh my gosh, this is amazing.” And it all begins there. So I want you thinking back about your business. What was the spark initially that got you so excited about what it is that you do? Can you guys remember that moment? What was it that created that spark for you? That’s where this begins. The next thing that I want to kind of add upon that, this is from Tom Bilyeu and Tom is speaking tomorrow, I believe. So I’m excited about Tom coming, it will be his first time at Funnel Hacking Live. But as I was developing this, I saw Tom post something on Instagram, and I was like, “Oh my gosh, this is brilliant.” He posted a little framework for how to develop your own passion. And I think about this a lot because I get people all the time who come into our world, and they’re like, “This is exciting, but I’m not passionate about anything yet, Russell. What do I do? How do I find passion?” I’m like, “I don’t know.” because for me, I’m just excited about everything in life. There’s so many cool things happening, and I don’t know how to develop passion. I couldn’t understand that in my mind until I saw this from Tom and I was like, “Oh my gosh, this is the secret.” For those of you guys who may not have it, you’ve got a spark and you’re trying to figure things out, this will help you. This is what he said, this is the 5 step process he said. Number one: Go and experiment with a whole bunch of stuff. So if you’re like, “I don’t know what business I want to be in, I don’t know what my career is going to be” or whatever, you go try a bunch of things. That’s why a lot of people go to college. You’re taking a whole bunch of classes just to find out, what am I actually interested in? So you go and experiment with a whole bunch of stuff, that’s step number one. Step number two: After you do that, start looking at all the things I just tested and tried, all the things I read, all the podcasts I listened to, all the videos I watched, what are the things that spark my interest? And you think, “I’m interested in that, that’s the next topic I’m excited about. That’s something I could be passionate about.” So you find the thing that sparks your interest. From there you start deeply engaging with those things that sparked your interest. You start going deeper on them. If you listened to a podcast about biohacking or about whatever, you’re like, “This is cool.” It’s like, “Okay, now let’s go deeper to see if as I go deeper this keeps resonating with me.” So start going deeper, start studying, start learning, start finding people around you that are excited as well, and go as deep as you can. Number four: As you start engaging and it goes from an interest to a true fascination, you get that fascination that’s like, “Oh my gosh, this is exciting.” Then you go down the path to gaining mastery. And then number five: Fascination plus mastery equals passion. Now this for sure was true in my journey. Again, I got started I was a college kid, I had just met my beautiful wife. I had proposed to her and I realized that I didn’t have a job. And she was probably going to want to eat sometimes, and I was like, “What do I do? I don’t know. Let me try a whole bunch of stuff.” I started just doing a whole bunch of things and studying and reading and learning, and all the sudden I started finding these things that caused interest. And those things I started geeking out on and going deeper and deeper until my interest became a passion, and the more deep the more fascinated I got, and the more fun it got. And that’s where this journey begins. That’s how you get the spark and you start to grow. Alright, so after you guys have the spark, do you know the best way to turn a spark into a fire? Do you guys want to see? It’s kind of cool. This is the way you turn a spark into fire. Let’s dim the lights a little bit. If I get my phone out right here and I turn this light on, this is a spark. And by itself, if I’m not careful, this spark is going to go out. I need your guys’ help. Can everyone get their phones out real quick, and turn the lights on? Something interesting happens when you take spark and you get it around other people’s sparks, other people who are already on fire. Everyone grab your phones out, get them out and turn your camera on really quick, I want you guys to see this. If I want to turn my spark into a fire, into an inferno I gotta find other people. Look around you guys, look behind you. You find other people and you get your sparks together, it starts growing. Alright, if I take my spark to a fire, it can’t help but grow, am I right? That’s why we’re here today, to help you guys take your spark and to light it on fire. I tell people all the time, my role in this whole game is to get you guys so excited and so passionate about the marketing of your business, whatever business you’re in, you’ll be able to run with it. I’m assuming you’re already obsessed with your business or you wouldn’t be here. So my job is to get you obsessed with the marketing of it. Let me take that spark and let me ignite it and get it on fire. The best way to get that spark into a fire is to ignite. I lost my thing, is to get it around other people. As you get around other people you start feeling that, it starts growing inside of you, and that shifts you now to the second phase. The second phase is where I start taking on the identity of the reporter. It’s interesting, how many of you guys have ever heard of Howard Berg, the world’s faster reader? So when I was in elementary school in the 90s I was an infomercial geek. So I was watching infomercials and there was this guy who was the world’s fastest reader. I saw him reading these books, and he goes through the page like this, flips through and starts reading them super fast. I was like, “That is the coolest thing. There’s no way it’s true. He’s got to be faking it.” And I remember watching the infomercials over and over and over again as a kid. Then fast forward like 15 years later, I’m a grown man, well, grownish. My kids always tell me, “Dad, you are the least mature adult we have ever met.” I’m like, ‘Thank you guys, I think.” I remember on Fox news, what’s the Cavuto, the Cavuto show, Howard Berg was on there, it was right after the health care bill came out. And there was the huge health care bill, and they had Howard Berg read the entire health care bill live on Fox news in front of everybody. So he reads the whole health care bill in 55 minutes, and then afterwards he interviewed him, “So what does it say?” And he starts telling him all the things and reciting back huge portions of the health care bill. I’m like, “This guy is amazing.” And then I’m at an event like this, it was in Dallas, there was about 1000 people. It was about a fifth the size of this. And I’m speaking on stage and I get done afterwards and some guy is like, ‘Hey, there’s the world’s fastest reader is here. He wants to meet you.” I was like, “Wait, wait. Howard Berg’s here?” and I started totally fan-girling and freaking out, and he’s like “You know who he is?” I’m like, “Yeah, I used to watch his infomercials when I was like 15 years old. This is…” Anyway, I was so excited I had a chance to meet him, and me and Howard have become really good friends since then. And actually, when I launched the Expert Secrets book I had Howard fly out to our office and I was like, “I want you to read my entire book, live on Facebook, and then I want to quiz you and see if you actually remember it.” Because writing a book is cool, but having the world’s fastest reader read it live in front of you is way cooler than that. So I had Howard fly out to Boise, and I was like, “Here’s the book. I want you to read it.” And he sat down and he started reading it. And did anybody see the episode of this where he did it on Funnel Hacker TV? He read the entire book in 4 minutes and 43 seconds live on Facebook and I was like, ‘This is so cool. There’s no way he’s actually getting it.” So we watched and he read the whole thing, and then when he got done reading it, I had the really cool opportunity to sit there and be like, “Okay, let’s see if you actually read it.” And I started asking him questions about it, and he was able to tell me things back. “Well, you said this and this. Then you talked about this. And this is my thought about that.” And it was one of the coolest experiences of my life. Did you guys ever see the Sony speed-reader commercial? He’s on that with Justin Timberlake. It’s a really funny ad where basically they have the Sony speed-reader and Justin Timberlake says something like…maybe it was Peyton Manning…anyway, Peyton Manning says something like, “With the Sony Reader I can read 100 books.” And Howard Berg goes, “I just did.” And then Justin Timberlake is like, “I just did too.” It’s the funniest commercial. It’s worth watching. So after that night, after we got done, we took Howard out to dinner in Boise. And I’m sitting here like, there’s this guy who’s read over 30,000 books. Every book you can dream of, he’s read. What do you ask this guy? He’s got information about everything. I could ask him about business or about finance, or about sports or about anything. And I was like, “I’m going to go to a spot that you don’t normally go with people, because I’m really, really curious.” And so I asked him, I said, “Howard, I’m really curious after all your life experience, reading 30,000 books, what’s your opinion on God?” He looked at me a minute, he smiled and he said, “You know what’s interesting? Most people when they want to learn about a topic they’ll read one book or one thing and they base their opinions on that and it becomes fact for them and they go forward. What I like to do instead, I like to read all the people’s opinions. I’ll read 10, 15, 20 books on a topic. For example, for religion I basically read every single book on the topic. As many as I possibly could. Hundreds and hundreds of books.” He said, “By reading a whole bunch of things about it, I got a very wholistic view of what I believe God is. Based on that let me tell you what I believe..” and I had I one of the most fascinating conversations of my life, to hear what someone like this has a chance to learn and read from every religion you could dream of, what his beliefs were in God. One of the coolest, most amazing conversations of my life. So I was thinking about this with Howard and started thinking about how that works in our life. A lot of times we come into this world and we’re trying to do our business, and we become the expert, like I know everything. And we go out there and try to convince people. But the problem is we read one book. The phase for you to really evolve and find your voice isn’t to take one idea and then start running with it, it’s to get a very wholistic view. So I started looking back at when I got started, and I found something really embarrassing. This right here is the first video I ever created ever. This is, last year I showed you guys one and you all teased me, this one’s worse. So this is about the time YouTube came out and a couple of people had videos on their websites. And I was like, I’m going to do a video and I remember someone, Armand Morin had a video, and he had the background was gone and he was on the page, and it looked really cool. And I was like, “I’m going to do that.’ So I bought a video camera, I set it up, and I record this video, and it didn’t work. I tried to edit it, and I couldn’t get the background to delete, and it was so many bad things. But this was the very first video I ever made. And I want you guys to hear how bad I was, and hopefully it gives some of you guys some encouragement. You’re like, “If that guy can do it…” Here we go. (From the video) Hi, I’m Russell Brunson and welcome to the secondtier.com. I’m here to help you get……Okay, Hi, I’m Russell Brunson and welcome to the secondtier.com. I’m here…(mumbles) I’m here to introduce you? What do you say? Hi, I’m Russell Brunson and welcome to the secondtier.com. I want to help you get started with your affiliate training today. The first thing you need to do is click on the link above me and download our affiliate… That was real cool, the flushing toilet in the background. (Onstage) He literally flushed it in the middle of the video. It was me and him, there were 2 of us in the room. Come on. Anyway, so there’s hope for all of you, I swear. So this is the video of my journey. I was like, “I’m horrible, but I’m going to try.” And I started trying. At this point and time I had my beliefs. I was like, ‘This is how I’m going to do this thing.” But I didn’t know marketing, I didn’t know these things. I’m like, “How do I learn this.” So what I did is I went up and I said, “Okay, I’m going to do what Howard Berg would have done. I’m just going to take my opinion and believe everything. I’m going to go and find a whole bunch of people who know more than me. I’m going to talk to them, interview them, figure out all their stuff. And based on finding out opinions form a whole bunch of people and from there I can develop an actual opinion.” So this is little nerdy Russell from 15 years ago went out there and he found the best of the best at the time. This is Carl Gelletti, I used to call him all the time and ask him questions. This is Mike Filsaime, this is Gary Ambrose, this Brad Fallon, I think is in the room, this is Brad Fallon, this is Ewan Chia, this Rosalind Gardner, this is Jack Humphries, this is Keith Baxter. These are the people when I got started in the game, they were the people that were already on fire. I had a little flame and I was like, “I have a flame and this things going to go out if I don’t find something fast.” I started looking, who’s got the fire? Who’s got the fire? I need to find those people. And I found the fire. I got on the phone and I called them, I flew to their house, I had them fly to my house, I did everything I could. I got in the rooms they were in, because I knew that if I was going to take my spark and I needed it to become a fire, I had to be with the people who were already on fire. I found those people and this little nerdy Russell was able to take his spark and turn it into a fire. So for all of you guys the next step in this journey of growth for you, is first off to be fascinated, have a spark and then you need to find the people who have the fire. And you have to go to them humbly and start asking their questions, and don’t judge everything based on the lens that you view the world through. Find other people and be open to other opinions and other ideas because it’s going to give you a very wholistic view and make you, give you the ability to serve your people at a much higher level than you ever could, by just looking at one angle. So the first 2 phases in this formula, in this framework are all about growth. It’s your journey to become something bigger, become something better, become the person, the leader that you need to be to lead your people. Now after you go through these first two phases, number one dreaming and having a spark, number two is finding people around you and asking them questions and learning from everybody you can. Every single piece of information you can get access to, and learning from everybody. Then we start shifting from growth to contribution. Alex Charfen always talks about the call to contribution. How entrepreneurs hear the call of contribution. I need to contribute. I gotta create something. I gotta do something, I gotta go out there, and I gotta do something. You guys have heard that call, that’s why you’re here. You’ve heard that call to contribution. How do I contribute more? So there comes a time in all our lives, we keep growing and growing, keep studying and learning, but if you don’t start shifting from growth to contribution, you will flatline. The first time I understood this was true was when I was a wrestler. In college I was a wrestler, in high school I was a wrestler. I was a state champ in high school, took second place in the country, I was an All American in high school and I thought I knew everything. The worst thing that could possibly happen to any of us, is we think we know everything. I was like, “Shh, I know everything. I’m such a good wrestler.” And I remember my senior year after I took 2nd place in the nation, my coach Greg Williams, who is now the coach of UVU, he said, “Hey do you want to come coach at a wrestling camp?” and I was like, “I don’t know. I got girls to date this summer. This is my big time before going to college.” And he’s like, “I’ll pay you $100.” I’m like, ‘I’m in, let’s go.” So that was the value of a week of my time back then. So I went to the wrestling camp and he’s like, “Here’s some kids. I need you to train them how to wrestle.’ So I’m like, ‘Okay.” So I go to the kids and I’m like, “Okay this is how…” and I remember teaching a cheap tilt, which is like my move, and I was like, “Here’s how you do a cheap tilt.’ I show the kids and I’m like, ‘Okay, go try it.” And I sit back. The kids come out and they start trying it and nobody gets it even remotely close. Almost all of them ended up pinning themselves. I’m like, “No, you guys. You didn’t listen to a word I said. Come back in.” I showed them, “This is how you do a cheap tilt. Now go do it.” And they go back out, and everyone’s like doing the same thing, flopping over, pinning themselves. And I’m like, “What is wrong with these kids?” And I sit back and I’m like, “What are they doing wrong?” and I start looking and I’m like, “Oh my gosh, he’s doing it wrong because his hips keep sliding out, and his knee…I never knew that. This knee needs to be, the foot needs to planted here, and the knee’s got to be pointed to the ceiling. What else?” and I start looking and like, “Come back in guys, come back in. Look at this. When you’re doing it, look where my foot’s at, it’s right here. Look where my knee’s pointed.” And they’re like, “Oh cool.” I’m like, “Go try it again.” They start doing it, and all the sudden the kids start doing better. And I’m like, “Huh.” And then I bring them back in and we go back and forth, and back and forth, and for the entire week I spent with these kids, I’m looking at what I’m doing and my processes, understanding why they work and then figuring it out. And as you start looking, one of the fascinating things about a pattern is after you become aware of a pattern, it’s like, “Now I know the pattern. I can manipulate it, I can change it, I can grow it, I can figure things out based on that.” So for me, I had gotten to a point where I had grown personally at a certain level where I stopped and stagnated. And when I shifted and started becoming a coach and helping other people, that’s where I started to continue to grow. That’s where I shifted from growth to contribution, and that’s how I got to the next level of growth. So for all of us, there comes that time where as you’re growing and you’re sharing, the only way to continue to grow is to shift from growth to contribution. This is where you start coming out there. This is where most entrepreneurships, most businesses start, when you’re shifting from how do I become better to how do I make other people better. And that’s the next level. Way more fulfillment by the way, on the contribution side. Okay, so that moves us to phase number three in the framework. Phase number three is now we start building our own frameworks. This is going to be weird for a minute, but I promise at the end you’re going to be like, “Oh my gosh, this is amazing.” So we need to start creating our own frameworks. If you notice, most of the greatest entrepreneurs business people, they have their own proprietary frameworks. So this is the next phase, after you’ve gone through growth, now you shift to contribution, this next phase is started creating your own. So the first step here is you need to create what we call your framework hypothesis. What is my framework to get somebody a certain result? Let’s just say this is me, this could be for any business. Here’s your path, so here’s you, and you’re going on this journey up here, and this is the result, this is the thing you’re trying to get to. So as you’ve been going through your growth and you’ve been learning and you’ve been studying and all these things, you’re figuring it out, and you’re moving yourself up this line. Now you’re like, “I think I know how to get here. I’m pretty sure I know how to do that.” So based on me interviewing like 50 people or reading a whole bunch of books, or whatever that thing is, I’m going to make my hypothesis, I think this is what I need to do to get that result. Make a hypothesis. How do we make a hypothesis? This is something Bruce Lee said, and thank you James Friell for finding this quote for me. But Bruce Lee talked about this, he said, “What you do is you research your own experience. You absorb what’s useful, you reject what’s useless, and add essentially, which is your own.” As you’re going through this growth phase where you’re interviewing a whole bunch of people and you’re learning from a whole bunch of experts, the goal is not to learn everything they say and just believe it as is. There’s a lot of like, as I was listening to Howard Berg, a lot of his beliefs on God I agreed with, a lot of them I didn’t. It didn’t mean it was right or wrong, but I was able to listen to that thing and say, “Wow, this is awesome. I’m going to take these gold nuggets, these are the things for me that I believe that I think can add to what I believe.” Same thing here, when you’re going through this process of learning and studying and growth, you’re looking for the nuggets. What are the things that I believe in? You take all the different pieces, you take that and say, “Okay, now that I have this. This is my framework hypothesis. This is what I think is the secret.” So we create our framework hypothesis, which is basically, “for me to get this result I’ve gotta do step one, step two, step three and that’s how I’m going to get this result.” Now we have a hypothesis. That’s step number one. Step number two, now that I have a hypothesis, this is what I think I’m going to do to get that result. Now we gotta go out there and actually test your framework hypothesis on yourself. You have to become the human guinea pig. A lot of people get that ordering wrong and they say, “Okay, here’s my framework hypothesis, let me go sell something.” No, no, no, not yet. This is where we gotta figure out if it actually works on you. One of the people I respect a lot is Tim Ferris. They’ve called him a lot of times, “The human guinea pig” he’s one of the original biohackers. And I was reading, I can’t remember which one of his books, but one of his books he was talking about, he implanted something inside of his body to test his blood levels. And every single day he’d test little things. Like he’d take this supplement and see what happened to his blood levels, and he’d take this, and try this, and do these things. He took over a thousand blood tests based on all these different things, and after all is said and done, and he said, “Based on all the things I learned, this is the diet that’s the best. These are the supplements, these are the things, this is the framework that I believe is possible for you to be able to get the result you’re trying to get. So just like Tim Ferris to become the human guinea pig, you’ve got to become a human guinea pig for your framework at first as well. So you take that and you say, “Okay, I think this is the way I get my result.” and you go out there on this journey. Now you go on the journey and what’s going to happen is sometimes you’re going to go through the process and be like, “I was right. I figured it out. I’m at the top.” But what typically happens is you go on this journey with your framework and a lot of times it doesn’t work at first. You try something and ugh, it failed. You try something else, aw, it failed. That’s okay. This is a framework hypothesis. You can tweak it and say, “I’m going to change this, I’m going to change this.” Until eventually you’re like, okay and eventually get to the top and have the success and get the result you want. So now you’ve got a process, you’ve got a system that works. I know it works for me, it’s worked for me. And so that is the first step here, where you become a framework creator. Boom, I have a framework that works. How many of you guys in this room right now have a framework that works for whatever it is you do. It can be anything from like, how to lose weight, to how to get a white smile, to how to make more money, how to start a business, how to invest in whatever, how to save money on taxes. Every business needs to have a framework. Some of you guys are like, ‘But Russell, this doesn’t make sense to me because I don’t sell information products, I don’t need a framework. This only works for the info people, this only works for authors and speakers. This doesn’t work for me because I’m a blah.” Fill in the blank, right. Well understand this, all businesses are about one thing and one thing only. Businesses are about how in the world do I get a client a result. That’s it. I’m in business to do this, to get this client this result. That’s what you have to understand. And there’s always a framework or a process to get somebody that result. So the question you’ve got to ask yourself is what is the framework that somebody must follow to get a certain result? And what’s interesting is your product is just a piece of that framework, it’s not the whole thing. So what’s the framework someone must follow if they want to get a certain result? So figure out whatever business you are, this is a result the person is coming to you with. They want to get out of pain, they want to grow taller, they want to grow hair, they want to, whatever your business is, that’s the result, what’s the process they have to go through to get that result with you? So for example, here’s Clickfunnels, right. So Clickfunnels we have a framework, you guys have seen me talk about frameworks all the time. So we have a framework to help people to grow a company online through funnels. So that is my framework. And what’s interesting about my framework is the product, Clickfunnels, this software is just one step in the framework. So I’m like, step number one you’ve got to have an idea, step number two you’ve got to create an offer, step number three….and all the sudden step 5 now you need Clickfunnels to build the thing. If I just came to you like, “Oh you need clickfunnels, this is awesome software.” “Why?” “Because it’s awesome, you can move things, drag and drop, it’s really easy.” “I don’t get it.” But if I’m like, ‘What’s the result you want? This is the result you want, cool. There’s a 5 step framework. Step number one you gotta do this, step number two, step number three, and now you need the software for step number four and step number 5.” Does that make sense? So my product becomes part of the framework, it is not the framework. Let me show you how this works for a more traditional company, like a dentist. So the dentist, if I was a dentist I would have a framework for how to get white teeth. There’s a whole process, and I’m not a dentist, I don’t know exactly the process, but they have a framework how to get white teeth. If someone came to me as a dentist and say, “I need white teeth.” “Okay, cool. First thing you gotta do is you gotta brush twice a week, not a week, twice a day. Brush twice a day. Step number two you should be using white strips or hydrogen peroxide. Step number three, you’ve got to come to the dentist, my product is like step number three. One of the steps is you come to me and we’ll do teeth whitening, or we’ll do a line…” or whatever the thing is. But I still have a process. If I’m just like, “I’m a dentist, you should come to me so I can clean your teeth.” It’s one thing, what’s the result? The result is bigger than that. The result is the framework. So here’s the framework to get somebody that result and your product becomes one step in the framework. Does that make sense? The same thing is true with ecommerce sales, if you’re selling physical products. My product is a framework to get blank, to get what? And then inside of there your product becomes part of it. So for example, let’s say I was selling flashlights. I might have just a flashlight by itself will sell, but if you look at some of you guys have heard Trey Lewellen’s story a lot of times, he was the first funnel inside Clickfunnels that blew up to astronomical levels. But he shifted, it was a flashlight at first, but when he went from it being a flashlight to being a survival flashlight, I’m going to show you guys a framework for how to have survival. It wasn’t just a flashlight, it was part of a framework of like, I don’t know exactly how to use flashlights for survival. I think you shine them in people’s eyes and blind them so you can kick them in the shins or something. But it became part of a framework. So every product, everything is a framework. What is the result you’re trying to give somebody? And your product a lot of times, is one piece of the framework. And the cool thing about frameworks as you start creating them. We can do frameworks, I can take a framework and I can teach that framework in 3 minutes, or I can teach it in 30 minutes, or I can teach it in 3 hours. I can sit down right here and say, “Okay guys, I’m going to teach you guys the new Traffic Secrets book.” And I could do a 3 minute presentation and teach you my Traffic Secrets, the core pieces of the Traffic Secrets book, right. Or I can say, “I’m going to do a 30 minute presentation, let me teach you the core things.” And I could bulk it up, tell more stories, add more things to it. Or if I did 3, if I wanted a 3 hour presentation, I could do that. Or I could do a 3 day event just on Traffic Secrets by itself as well. So that’s something to kind of think through. And the reason why these frameworks are so important, as you’ll see here in a second, we use these frameworks in every aspect of the funnel, as you’ll see here. But the first thing I want you guys to understand is that we can create frameworks really, really, really quickly. So again, this is Tom Bilyeu. Tom and his wife Lisa are some of the best framework creators I’ve ever seen. Who follows them on instagram? Tom or Lisa? If not, you gotta start following them just so you can see the frameworks and how they do them so often. I’m going to show you guys a couple of them. So Tom put together a framework called Sleep Habits. It’s hard to see here. These are sleep habits. There are 6 sleep habits to increase your sleep. Step number one, stop eating 3 or 4 hours before bed. Step number two, use blue blockers 2 or 3 hours before going to bed. Step number three, go to bed early. Step number four, set your intentions….and there’s his 5 step, 6 step framework for sleeping better. Here’s another one. He created a framework based on a movie. How many of you guys have ever seen a movie before? Like 4 of you guys? Who has ever seen a movie before? Okay, so Tom watched the Matrix and he’s like, “I’m going to show you guys the 7 lessons I learned from the Matrix.” And he showed his framework for the Matrix. Number one, you can’t do it until you believe it. Number two, the world as you perceive it isn’t real. And on and on and on. Here’s one that he made, his framework for surviving Thanksgiving dinner. Step number one, minimum of 16 hour fast every day. Number two…and they post these all the time. These are just simple little frameworks. Now the reason I’m showing you guys this right now, and I’m talking about the fact that you can create a framework in 3 minutes versus 30 is because a lot of times I don’t want to spend 2 years building a huge framework. I want to test some stuff out. So social media, I can post a framework, I can do a podcast posting a framework and see if people care about it. I’m going to show you guys my 5 step framework for getting more views on YouTube. Whoever wants to see that one? Eh..Okay I’m not doing that one. Then I post another one. Who here wants my 5 step framework to add 100,000 people to your list in the next 2 days. Sweet, I’m going to go deeper on that. But I could post something on instagram, “Here’s my 5 steps in the system to build a list.” And if nobody cares, I don’t go deep there. If I post and people are freaking out, and this is awesome. Let me go deeper. Let’s say I’m a dentist, “I’m going to post a 5 step framework for how to get coffee stains off your teeth from home.” Who would want that? You guys don’t believe me? I’m not a…anyway, I could post that real quick and be like, “Oh my gosh, nobody cares. I’m not going to build it.” Or I post something else, and you start finding out. So it’s essentially becoming quick at creating these little frameworks, and then putting them out and testing them, to see what are the things that cause people to get excited, before you go deeper? If you guys notice, almost every one of my podcast episodes, I think I’m like 600 episodes deep or more, is me sharing a quick framework. That’s it. Sometimes you guys don’t tell me anything, I’m like, ‘Okay, that one sucked.” But guess how I know when I do a good one. You guys message me. I get tons of “Dude that was amazing.” “That was fire Russell.” People do the fire emoji. And people go crazy. I’m like, ‘okay, that’s, I’m going to go deeper there.’ All the stuff I share on stages like this, our own stage, this is the year of testing. And a lot of stuff you guys don’t care about, other things you freak out about. I’m looking, what are the frameworks that people are interested in, I’m going to go deeper in those, start creating those things. Alright, so understand that frameworks, as you’re going to see, are at every step in the funnel. There’s frameworks here at the ad level. There’s frameworks here at the opt-in level. There’s frameworks when you’re selling and frameworks throughout the sale. So I’m going to show you guys this in a lot more detail here in a second. I’m going to show you guys a case study of one, so you can see exactly how they fit. But just imagine the ad you see like, ‘Who here wants my 3 step framework for how to ad more…” Sweet, you click on that and it takes you to the landing page. Awesome. “Give me your email address and I’m going to give you my 5 step framework for how to do whatever.” They opt in. Next page it’s like, ‘Cool, I just emailed you the framework. There’s a 3 hour video of me teaching this framework in more detail. For $37 you can have it.” Boom, and then we go through it like that. So framework is what drives people and pulls them from page to page to page throughout. Okay, step number three. After you’ve created these frameworks, you have to give your framework a proprietary name. This way it becomes your own. If you don’t do that, it’s just like anybody can rip it off. You’ve got to create your own proprietary frameworks. So for example, I’m going to see how well you guys have been paying attention to me for the last 5 years. I’m going to draw something and when you know what this framework is, I want you to shout it out at the top of your lungs. Are you guys ready for this, the first one wins a million…just kidding, you win nothing. Everyone’s shouting. As soon as you know what the framework is, post it out. Oh, Perfect Webinar. There’s my framework for how to run a webinar. Do you know how many leads I have gotten by giving people for free, my framework for how to run a webinar? Hundreds and hundreds of thousands of leads of people who have opted in to say “I want to learn how to do a webinar.” They give me their email address, I give them the perfect webinar script, and we have a free plus shipping version, and we go through there. And it has become a huge, huge, huge lead generator for us. It has somehow, you’re like, “Russell, what does perfect webinar have to do with Clickfunnels. Clickfunnels isn’t even in the framework.” Oh, but if you have a webinar that works, then you need Clickfunnels to host. Oh, oh. That’s test number one, you guys ready for number two? Okay, let’s see if you guys know what framework is next. First one to yell it out wins. Value ladder. You guys know my frameworks. There’s the value ladder framework. You guys ready for the next one? This one is going to be a little trickier, this one has not been as prevalent, but if you were here last year you should know this one. What’s this, what’s this? You all failed. Everyone who was here last year, go home. Someone said it, hook, story, offer. Okay, I’ve got one more in my pop quiz. Okay, you guys ready for this one? Loud as you can, as soon as you know what it is. Alright….You guys know my frameworks. How many of you guys feel like you could confidently come up and teach any of these frameworks because you’ve seen them so many times? Yeah. The nice thing about a framework is that people, after they see the framework, they can remember it. They can teach it, they can share it, it can grow. It’s so, so, so powerful having your own frameworks. Tonight after dinner we are doing a story workshop. I’m going to be going deep into my story frameworks. I just want to make sure you guys come back for that because it’s going to be really, really fun. I put a lot of work into it. We’re going to learn how to try and tell some stories. If you look at business though, my entire business is just frameworks. How many of you guys have read any of these 4 books? What’s that last one? What? Dotcom Secrets are all my frameworks for the first ten years of my business. I put them together in a book and you guys read the book and you’re like, “These are amazing. I need to buy Clickfunnels now.” Okay, Expert Secrets is my frameworks for how to sell, how to put video and copy on the pages to convert people as they come through your funnels. Traffic Secrets comes out very, very soon, which is all the frameworks for how we get traffic into our funnels. And Unlock the Secrets is the secrets that I keep opening and looping you guys to tease you and you’re like, “What is it?” And I’m not every going to tell you, but you’ll find out someday. There’s a framework for that, about open loops. So there you are, that is frameworks for a whole company. If you look at this, it’s interesting, there are frameworks that are embedded inside of frameworks. So if you look at Expert Secrets and if I needed to do a 5 second instagram post, or I wanted to make a 3 minute video about the framework in Expert Secrets, I would go to the table of contents and section one of the book is how to create a mass movement. Step two is belief through story, step three is your moral obligation, and step four is the funnels you use. So there’s the frameworks, the 4 step framework for how to become an expert. I could teach you that in 3 minutes. But if you look at this, inside of each framework, each of these sections of the book, there’s a whole bunch of things inside of each section of the book. What are they called? Chapters. So if you break it up bigger, chapter one is create your own movement. But then inside of there there’s a framework. In create your mass movement there’s 5 steps. Number one is become the charismatic leader. Number two the future based cause. Number three new opportunity. Number four, opportunity switch. There’s your framework for how to create a mass movement. Now I keep going another step deeper. What’s the framework for the new opportunity. I have a framework for that as well. Okay, there’s frameworks inside of frameworks, inside of frameworks. This is what we do as entrepreneurs, as creators. We’re creating frameworks for our people to help get them results. Do you guys understand that? That’s our goal. So as we are going on this journey ourselves, trying to find our voice and become an expert, we’re going through this path, we say, “I’m trying to get this result for myself first. I’m going through this growth. I’m trying to get the result as I’m going through this path. I’m learning, I’m creating my own framework hypothesis. Oh my gosh, I got a result. I have a framework, I have a proven system now to get a result.” which is all business really is, what’s the result you’re trying to give someone? Now I have a proven framework to get anybody this result. So now you’ve got a framework, what do you do? Go sell stuff now? Yeah? No, not yet. You all failed the test. Just because you have a framework does not mean you should start selling it or making money from it. Just because it worked for you does not mean it’s going to work for everybody. I had a mistake when I first got started in this part of the business where I had these funnels that worked in my business and I started to try and use them on other companies, and I realized there were intricacies that I didn’t understand in my company versus other people’s. And it took me a while to respect that enough to say I gotta figure out how this works. What are the changes to make it work in a gym versus a dentist, versus someone who’s selling physical products. You have to figure out those changes, intricacies. So the next step is not for you to go and start selling them. The next phase here is for you to start working for free and serving your future dream clients. You know that the frameworks work for you, it got you the result, now you gotta find out if it’s going to work for other people as well. This is where you will learn the intricacies of your art. So when I got started in this business, in the coaching side of this business, what I didn’t do is set up a website or set up a funnel and be like, “Hey, I’m Russell Brunson. I’m really cool. One time I made a bunch of money, you guys should sign up for my coaching program.” For two reasons, number one, you sound like a jerk. Number two, just because I made money doesn’t mean I’m going to help anybody else make money. So the next phase for me was like, “Well, I’m going to go work for free to see if what I think is right, this hypothesis I have that worked for me, I’m going to see if it works for other people.” So what I did, this is right before the whole Clickfunnels journey took off, I met this guy named Drew Canoli. How many of you guys know Drew Canoli in here? FitLife TV, co-owner of Organify. I met Drew and at the time they were kind of struggling in their business a little bit. And it’s kind of a crazy, we had a friend in mutual, and I was going through this juicing phase in my life where I just wanted to juice everything and Drew is like the juicing guy. So I was like, my wife and kids and I were going to Lego Land, and Drew lives in San Diego so I was like, ‘Hey, can you introduce me to Drew? I’d love to meet him when I’m out there.” So our co-friend kind of connected us together and like two days later I jumped in my very first uber ride ever, I drove over to Drew’s house and we sat down. And it was this awkward moment where like, we hadn’t ever talked before, we got introduced by this other third person, it’s going to be weird. I remember knocking on his door and he opened up, and I’m like, ‘hey, do we hug or just…” you know like the weird internet hi, like, “hi, I’ve seen your face a lot.” So he let me in, and we walk in and walk into this room, his front room and I sat down, and on the table was one of my first things we used to sell it was called 108 Split Tests. How many of you guys have read the 108 Split Tests book. It was sitting there and I was like, “Oh dude, you got my book.” And he’s like, “Not only do I have your book, the creepiest thing just happened. I bought your book, like 2 days ago it showed up. I’m sitting here reading through all your split tests. And in my head I’m thinking, man wouldn’t it be cool if Russell Brunson could actually come here and actually do these tests for us, because I don’t know how we are even going to do these. And then an hour later Carl calls me and says, ‘hey, this guy named Russell Brunson wants to meet you, he’s coming to your house.’ And now you’re sitting here in my living room.” I was like, “That is the weirdest, creepiest thing ever.” So I went there to hang out with Drew and get to know him a little bit, and this is one of the first products that they were selling at the time. And I felt like I could tell that they were kind of struggling. I’m like, “Hey, I’m writing this book, it’s called Dotcom Secrets, it’s not out yet, but I’m writing this book and working on this thing and I would love to come out and just help you guys out.” And he’s like, “What would it cost?” I’m like, “I’ll just do it for free.” He’s like, “Why would you do that?” I’m like, ‘I don’t know, because I have no idea if it’s going to work or not. I don’t want to charge you. It worked for me, I think it will work for you. But I don’t, I’m not really sure. I love what you’re doing, I love your mission. I can help you for free.” And we kind of went back and forth and he’s like, “Well, what’s in it for you.” I’m like, “I don’t know, I’m sure if something awesome happens it will be great. But I just want to come and work for free.” So finally he agreed to it. I flew out there and got him and his team in a little conference room. We didn’t have white boards, so I’m writing on the windows because I can’t teach without doodling. We’re drawing on the windows, building a whole bunch of stuff out. About this time they were working on a green drink, I helped them to kind of figure out the funnel for that, to launch it. And when this got done they launched Organify a little, shortly afterwards and it completely transformed their company. They went from a struggling company to, I’m not at liberty to share their numbers, but they are at the high 8 figures, killing it right now with Organify. After doing that I was like, “Oh my gosh, this does work for other people.” And after that, Drew went and made a video telling the story, “Hey, Russell came to us, we were struggling, he gave us his frameworks, gave us his funnels, we launched it and this is what happened.” I took that video, I put it up on a page, and said, “Hey, Drew thinks I’m awesome. If you want to work with me like Drew did, apply down below.” And that’s when I created my inner circle program that we filled up with a hundred people, off the backs initially of this video. That’s the key you guys. After the framework, after it works for yourself, now you go out and work for free for other people. You find out if what you’re doing, what you’re creating, is going to work for other people as well. This is the step, by the way, that most people miss. They create a framework and they try to start selling it. They’re like, ‘Oh, my funnel’s not working.” It’s like, because there’s no social proof. I don’t know if this is actually going to work for me. It worked for you sure, but is it going to work for me? I’m in a different business. I do something completely separate, does it work for me as well? So go out there and work for free to prove that what you’re doing actually works. And that moves us now to step number 5 and this is where you become an expert, where you start finding your voice. I’m a huge believer that your results are your qualifications. This is how you qualify yourself. As you guys heard earlier, I got a C in my marketing class, so I have no marketing degree, yet we arguably run one of the biggest marketing training companies on planet earth. Our results are our qualifications and you guys are the same thing. You have to understand that. After you’ve proven for yourself, you prove for other people. That’s your qualifications to go out there and start creating and sharing. Okay, so tomorrow I’m going to be talking deeper on value ladder stuff. But I want to share, for those who don’t understand the value ladder and this concept right now, I want to share that each step in the value ladder there are frameworks. There’s frameworks at the bottom of the value ladder, as you start moving up. If you look at the transition point, usually when you’re moving up the value ladder and providing more value and charging more money, at the lower tier it’s like people are doing the framework themselves. You give them the framework, they opt in, they get to download it, they’re on their own. They get to do it themselves. As they move up the value ladder it’s like, ‘Hey, if you pay me something I’ll do it with you.” You move up the value ladder higher, you say, “I’ll do it for you.” And even higher, some kind of combination of both. So let me show you guys a framework in action. How many of you guys want to see this whole process in action. An actual funnel that’s killing it right now inside of Clickfunnels? So I’m going to show you guys Peng Joon’s funnel. Hopefully Peng Joon is okay with this. He made me do a cameo for his infomercial, or his new music video last night, so I feel like he owes me, so I’m going to show his funnel. We’re funnel hacking, I bought it like 400 times for you guys, so he made a lot of money on this already. But I want to show you guys behind the scenes how Peng perfectly used this framework in action. How many of you guys were at Funnel Hacking Live 2 years ago, or 3 years ago when he gave his presentation on his content machine? Okay, so he came and did a presentation for 30 minutes and that presentation became the whole foundation, that framework he taught at Funnel Hacking Live in 30 minutes became the framework for this entire funnel that I’m going to show you guys. Peng’s kind of like me and he’s got ADD and he has like 500 things happening, but if he wanted to, this and this alone could be his entire business. All based on one framework, so let me show you how this works. So this is the very beginning of the framework. The framework starts as an ad, and if you zoom in here, make it a little bigger so I can see here. If you read his ad it says, who here wants me to reveal my 9 step system for telling them blah, blah, blah. This is his framework, his 9 step system. This is the ad he runs on Facebook. So that’s the first step here. At first he’s got an ad on the framework. Come here to get my 9 step system. Someone reads the ad, they say, “Ah, that framework looks awesome. I want to get the result he’s promised me by following this framework.” So they click on the ad and that takes them to step number two here, which is the special offer. So Peng’s special offer is the do it yourself, it’s a book, which literally is the transcription of his presentation here at Funnel Hacking Live with pictures of the slides. It’s pretty amazing. So this is like a free plus shipping, buy this book, you can do it yourself. You go read the thing and then you’re off on your own to do it yourself. It’s free, just pay shipping and handling. The bottom tier of the value ladder. A huge percentage of people that click on the ad on this page are like, “Sweet, this book looks awesome. I want the framework.” You order it, he shoots out the framework and they get the framework in their hands. Do it yourself. There’s step number two there in the process. Now after somebody buys that, now Peng immediately starts moving them up the value ladder within the same framework. He moves to upsell number one. His first upsell is like, “Cool, you just got the book. I’m shipping it out to you. You’re going to be able to read and learn how to do it yourself. But how would you like to learn it with me? I actually created a whole entire video course, it’s way bigger than what’s inside the book. We can sit here and we can go for the next 6 weeks and you can do it with me. I’ll train you, you’ll listen, you go and implement it, and we go back and forth, back and forth, back and forth.” It’s a done for you thing. So the upsell is the same framework, but he shifted from do it yourself to I’m going to do it with you. And this is the first one, so I think he sells this for $297, I believe. So that’s upsell number one. Now he moves to upsell number two, which by the way is the same framework, he’s just moving it up the value ladder. So upsell number two now he says, “Okay, you bought the book, how would you like for my team to just do it for you? We could create all the ads and the banners, and all the content things you need and every single month we’re going to ship you out, excuse me, every month we’ll give you a whole bunch of things you can download and we’ll do this whole process for you. You just plug your videos in and we’ve got it all done for you.” This one is, what does he charge for it? $897 a year or $97 a month. So he’s taking that same framework, the framework didn’t shift, it’s still the framework for how to get more people on video, but he’s shifting how it’s fulfilled and how it’s done for you, I’ll just do it for you, and he charges almost a thousand bucks for that. That’s upsell number two. And then on the thank you page, he has the webinar, where you come and register for the webinar and the webinar is the combination where he sells a $3000 version where they do even more for you, and it’s a combination of doing done for you, done with you and a bunch of other things like that. And that moves it through. But that’s one framework that Peng created. This framework, this funnel does really, really well. But I want you to understand that if this was his only business, it could be. This alone is a Two Comma Club business by itself, if he just focuses on that alone. From one framework. How many of you guys think that you could develop a framework to show people how to get the result in the whatever business it is that you actually do? It’s not that difficult. It’s understanding that these frameworks, that’s what they are. Most of the offers we’re creating are based on some type of framework. So we have to become really, really, really good at creating frameworks. I want you to pause for a second and look back in time at everything you’ve experienced with me before you got here today. The reason why you’re in this room is because somewhere along the line you saw a framework and clicked on it. And somewhere along the line, you opted in for a framework, some of you bought a framework and then you went through the thing. And you guys are here today. This entire event is a framework, a framework to help you guys get into the two comma club. That’s the whole goal of this event. How do we train people and educated them to get them into a spot where they can get the award onstage with us two days from now? That’s the whole framework that we built this whole event around. People ask me every single year, “Russell, I want to speak at Funnel Hacking Live. I want to speak at Funnel Hacking Live.” I’m like, ‘You don’t understand, I don’t take speakers. I build a framework and I find out who’s the best speaker for each step of the framework.” That’s how we orchestrate this entire event. You will notice as you go through, every single speaker who gets on this stage will have a framework for something. They all have received some kind of result, and they will give you their framework for that result. Here’s what you do, step one, step two, step three, step four. So I want you guys looking through all these presentations through that lens of like, ‘What’s the framework? What’s the frame we’re going to get? I have the process. I have it now and I can go back and implement it.” That’s one lens, but the other thing I want you guys through as you start seeing this, and seeing how I teach my frameworks, and how other people teach their frameworks, understanding that this is the business that we’re in. I don’t care if you’re a dentist, a chiropractor, a supplement, selling a physical product, selling info, coaching, consulting. Whatever it is, if you can understand how to package things into frameworks, now you’ve got sexy ads. Now you’ve got amazing opt ins. Now you’ve got all the things you need to generate leads to get people coming into your world. You have a proprietary thing that’s unique to you, versus everybody else. Especially if you’re selling a commodity. Especially if you’re a local business where there’s 500 other people doing exactly what you’re doin gin your home town. If you start developing your own frameworks, your own proprietary process that’s different, now you’ve got an advantage over everybody else. So this is the process of going from growth to contribution. We go from the dreamer to the reporter, to the framework creator, to the servant, to our expert and our guide. So that’s the framework about how to find your voice. Did you guys like that?

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NYMMLM 48: Daily Content Struggle Is REAL!! How Does Content Lead To The Sale???

Not Yo Mama's MLM

Play Episode Listen Later Feb 5, 2020 13:59

Take aways from recent training events with Steve Larsen, Peng Joon, FHL2020. Big things coming soon, join the community to stay up to date. Bit.ly/bossbabesofmlm. bit.ly/mlmnossbabebootcamp --- Send in a voice message: https://anchor.fm/not-yo-mamas-mlm/message

sale bit struggle is real steve larsen content lead peng joon

Do It Yourself, Done With You, Done For You

Play Episode Listen Later Jan 22, 2020 6:06

The three step framework to move people through your upsells, as well as your value ladder. On this episode Russell gives a brief description of how the value ladder works in very simple terms. Here are some of the awesome things to listen for on this episode: Hear about the three tiers that are in the value ladder in simple terms. And Hear how Peng Joon uses in his three tiers. So listen here to hear this awesome, simple explanation of the value ladder. ---Transcript--- Hey everybody, this is Russell Brunson. Welcome back to the Marketing Secrets podcast, I hope you’re having an amazing day today. We are about 7 days, 7 hours, 49 minutes and 53 seconds away from Funnel Hacking Live, going live, which is crazy. It’s hectic and chaotic over here. But I wanted to spend a few minutes pausing everything to jump on this podcast and share some thoughts with you. Alright everybody, it is chaos here. We are moving a billion miles an hour. We used to always joke about how we get done in a day what most companies get done in a year, so we always call them funnel years like, “oh yeah, it was a good funnel year today.” because each day was that way. And now it’s more like, funnel decades. We get more done in a day, especially as we come to crunch time at an event, then most people get done in an entire decade. So we just got done with a funnel decade and it’s only like 3:00. So we’re going to keep on going and get a few more funnel decades knocked out. Oh man, it’s crazy. But in the middle of this I’m working on ten different slide presentations, we’re recording voice over’s for videos we’re showing at Funnel Hacking Live, we’re recording videos for the coaching program we’re rolling out at Funnel Hacking Live. Plus, my kids have been sick, my assistant has been sick, people are puking, we’re planning flights for this trip. Oh my gosh. I wish I could, no one would believe me if I told them, but it’s insane. Regardless, we’re having a fun time. Just one thing I wanted to share with you as I’ve been doing my slides and working my notes, one thing that was so simple but just kind of popped out, and I think it’s going to help a lot of people. And this is, we come back to the value ladder, we talk about a lot of times, you have someone, you grab them and you take them to this value ladder, where each step in your value ladder you provide more value to the customer, and in exchange hopefully they pay more money in each tier of the value ladder. And I’ve seen a lot of companies and people get confused like, “As you’re moving up the value ladder, what happens, where do we go? What do I put in the first tier and second tier and third tier?” And it was funny, we were actually on the Two Comma Club cruise and I was showing behind the scenes of one Peng Joon’s funnels, and showed on the landing page of the funnel gives away a free plus shipping book, and the book teaches you what to do, how to do something on your own. In fact, I have in my notes here, “Do it by yourself.” So you read the book and then you go do it by yourself. Then after you buy the book, then his upsell is a home study program where he does it with you. He teaches you how to do the thing with him, you watch a course and then you’re on your own and kind of doing it with him. And then the second upsell was the done for you option, where it’s done for you and he’s going to give you all the templates and the things he talked about in the training. And it was really cool just watching just from the front end product, upsell one, upsell two, he shifted from showing them basically, do it yourself, to do it with you, to do it for you. And as I saw that, we were talking on the cruise about this funnel, I was showing it off and I heard him say something. He said, “If you look at all my value ladders, all my funnels, it’s always a progression from I’m going to do it for you, excuse me, you do it yourself. I give you information, you do it yourself, some kind of training program where we do it with you, or some kind of higher end program where we do it for you.” And it’s interesting as I start looking back at my funnels, I see that pattern. Just between the front end, upsell, upsell, you see that pattern, but also from funnel one to funnel two, up the value ladder you see it as well. So that thing, that pattern just kind of follows itself. So again, the front end thing is like, “I’m going to show you how to do this thing.” So you take it and do it on your own, do it yourself. So it starts with do it yourself. Then you provide them more value, send them up the value ladder and say, “Hey you can do it yourself, or if you want I can do it with you. We can do it in collaboration through a membership site or coaching program or something done with you. Or we’ll just do it for you. We’ll build the whole thing out for you.” Done for you. So do it yourself, done with you, done for you. That’s the pattern. People do it through front end, upsell, downsell, funnel one, funnel two, funnel three, that pattern can fall as your sending people, moving them through your value ladder, either through the page in the funnel or up the value ladder from funnel one, to funnel two, to funnel three. Forever it was always like, I sold a book that told you how to do it on your own, then we upsold Clickfunnels, which is how we do it with you. Login to the software, you can do it. Then we sold high end coaching programs and things like that where we built it, we did it for you. So it’s kind of a fascinating pattern that you see over and over and over again. Anyway, that’s just a really quick tip I want to share with you guys today, because I know a lot of people struggle. Where does the value ladder go, what do we do, how does one weave into the other and visa versa? And I hope that kind of gives you guys some hints and some ideas. With that said, I gotta get back, I gotta eat my lunch really quick, and then I gotta go film about an hour worth of videos and then get back on my slides. So it’s a crazy day, I just wanted to jump in really quick and share that with you guys because I thought it was really powerful. And I think for some of you guys it’s going to be the piece, the key that breaks this safe open for you. So I hope you love it, I hope that marketing secret was a good one, appreciate you all, thanks for listening talk to you soon. Bye everybody.

forever clickfunnels russell brunson login marketing secrets funnel hacking live two comma club peng joon

The Top Marketing Secrets From My Inner Circle (Part 1 of 2)

The Spencer Lodge Podcast

Play Episode Listen Later Jan 6, 2020 32:34

On this very special, two part episode Russell asks his inner circle to weigh in on the biggest marketing secrets they have learned over the past decade. You will hear from the following people on part one: Peng Joon Andrew Argue Rachel Pedersen Joshua Latimer Pedro Adao Jayme Amos Jaime Cross Annie Grace Alison J Prince Ryan Lee Stacey Martino Bart Miller Julie Stoian So listen here to get this amazing, valuable marketing advice from some of the top marketers out there right now. ---Transcript--- Hey, what’s up everybody? This is Russell Brunson, welcome back to the Marketing Secrets podcast. Alright, I’ve got a special treat for you guys over the next two episodes. So the new year started and New Year’s Day I was sitting, we had my family up at the penthouse and we were just hanging out and relaxing and you know, I relax for about 30 seconds, then my brain starts thinking, what’s the next, what’s the plans for this year, what are we going to do? And I started thinking, you know, we know this was the end of a decade, and a new decade is starting. And I just started thinking about over the last 10 years, what are the biggest takeaways, what are the biggest aha’s and things like that, that I’ve had in my business? And then all the sudden this idea hit me, look, I know the things that, the big aha’s that I’ve had. And I’ve been, I talk about them on the podcast all the time. But I was like, I’ve got this amazing inner circle group of entrepreneurs who have been working with me for the last 5 or 6 years. Each of them paid, in the beginning it was $25,000 a year, towards the end it was $50,000 a year to be part of the program. And we had 100 entrepreneurs in it and I was like, you know these guys have been around me for a long time, they’ve been in the trenches, they’ve been doing this in their businesses. I thought how much fun it would be to hear what their biggest marketing secret was, their biggest takeaway that they got themselves over the last decade in their businesses. So I have a Voxer group that has all my inner circle members and I Voxed them and said, “Hey, just curious what’s your number one takeaway, what’s the biggest marketing secret that you’ve gotten over the last decade in your business that’s helped the most? If you guys could voxer back the responses to that, that’d be awesome.” And from that I got, I think almost 20 people sent back responses and they were amazing. So I thought how much fun to turn that into two episodes. So we’ve got two episodes for you guys that are going to be revealing the top marketing secrets from my inner circle members. And each one’s got a different thing. I told them to try to keep them under 3 minutes, some people were, had a lot of brevity and did it in less than a minute, others struggled and got in 3 to 4 minutes. But each one had a unique idea, a unique piece of gold for you. So I’m really excited for these next two episodes. And it’s interesting, as you listen to them, I’ve been teaching this stuff for the last decade and a half and there’s tons of things we teach and that we talk about and brainstorm about, mastermind about, and it’s interesting looking at each person, even though all of them have built huge 7 and 8 figure businesses, each of them had a different thing that was the big marketing secret, the thing that knocked down the big domino for them. And you’ll see some things amongst the inner circle members, other people they’re completely different things. But as a whole it was fascinating just to see what they’re all, what each of their biggest takeaways were. So what I’m going to do is this episode and the next episode we’re just going to play through those, each one is 3 to 5 minutes long, giving their marketing secret. Most of them followed the instructions and said their name and their website url, so we would have those. Some of them didn’t, so the people who didn’t state their names, I’ll jump in ahead of time and let you know who they are, and then we’ll plug in their thing. So with that said, I’m going to queue up the theme song and when we come back, we will start with the first marketing secret from my inner circle members. Peng Joon: This is Peng Joon and my biggest marketing secret that I learned from the last decade is that every given moment in time, we are building 5 different assets. And in marketing the first asset that we will ever build is the social asset. This is basically the stuff that will sit on social media forever. Many times when people don’t have the clarity as to why they’re creating that technical video on YouTube, why they are doing that Facebook re-targeting ad, why they’re documenting what it is that they’re doing. The reason for that is because they don’t know that this is step number one, they’re creating this social asset that can be fed into step number two, which is the digital asset. This is where you build the funnel, you build up the sales process, you build up something that will live on forever, in order to sell the course, the book, the consulting. And the question you gotta ask yourself is, “How can you take what you’re already doing in your life, the presentations, the life event, the consulting, the coaching sessions, how can you document them so that it can be turned into the digital asset that will work for you forever?” So for example, the keynote that I did at Funnel Hacking Live, I did that presentation once, but I turned that into a book, into a recurring that lives on, and is going to live on for a really long time to come. And the whole purpose of that, number two is to then move onto number three in order to create a proprietary asset. This is basically the infrastructure, the tribe, the community, if you think about what makes Apple Apple, if Samsung came up with something that was 3x better, with more features, half the price, chances are I’m not going to shift. Why? Because I’m locked in. I’m locked in and I’m thinking about the inconvenience. I’m thinking about the iTunes, I’m thinking about all of my files backed up in the cloud. Same thing for Clickfunnels. Even if there were 200 different competitors, even if somebody came up with better features or lower pricing, I’m not going to switch. Why? Because of the tribe, because of the community, because of the good will Russell, you have given to me in the last decade. That’s what locks people in, and it’s something that I’m thinking about all the time. And that brings us to number four. Number four is creating of systems assets. This is the SOP’s, the Trello boards. This is why I document what I’m doing on YouTube, Instagram, the steps on social media. Why? Because I’m constantly working on removing myself from the business so that I can work on the business and not in the business. And finally, that is all pushed to number 5, the capital asset. Understanding that ultimately why I’m building all these things is to build up capital. This could be office space, this could be property, things that generate positive cash flow, which then can be used back to step number 1, which is to fill social asset. And when you have this big picture, as to understanding why it is that you do what it is that you do, you’ll be able to have the big picture and have clarity on every, what you work on every single day. Andrew Argue: Hey it’s Andrew Argue from Accountingtax.com and I wanted to share my biggest marketing secret that I learned in the decade. And you know, I was kind of struggling coming up with this because I actually learned pretty much everything I know about marketing in the last decade, because I’m not really a marketer, I’m an accountant by trade. But when I think about the biggest thing I learned, that made the biggest difference, you know, a lot of times when people are doing marketing, they’re doing something that looks good, or something that feels good and they’re putting it out there, and it’s like a brochure maybe, or maybe like a Facebook ad, and they don’t really know exactly what the return on it is. So myself being an accountant, when I first started doing marketing I really had no idea what I was doing until I finally started actually calculating out what specifically what I was getting for what I was doing. So I would look, “Okay, what is my cost per click?” so what was the cost per click for somebody to come to my website? And I would know that number. And I started looking, “Well some of these people are coming to the landing page and then they’re opting in, what percentage of those people are opting in? That’s my landing page conversion rate.” So I would look at my cost per click. Let’s say my cost per click was $4, and then let’s say that only 10% of people were opting in, so that means my cost per lead was $40. Then I’d say, “Okay I spent x amount of dollars on Facebook or Google or something…” and I was getting leads for $40. Okay well then, where were those leads going, they were going next stage to book an appointment. And what’s my cost per appointment? Only 10% of people that became a lead booked an appointment. So that means $400 was my cost per appointment. And then how many people would I close? And I think until I really put those kind of metrics, the cost per click, landing page conversion rate, cost per lead, conversion from opt in to appointment, and the cost per sale, until I really put those metrics on it, I just never really felt confident in doing more marketing or spending more money, because I just didn’t really know what I was getting. So I mean, I learned so many things on the art and how it all works. I mean, obviously Russell’s done a tremendous job teaching me a bunch of different things about marketing, hook, story, offer, a ton of different things. But I really never felt comfortable to pull the trigger, and now we probably spent 6-7 million dollars on advertising over the last few years alone. So that’s probably the biggest thing I learned in the decade, hope that’s helpful. Rachel Pedersen: I’m Rachel Pedersen, the founder of the Viral Touch digital marketing agency and Social Media United, the leading online training for social media managers. Now I haven’t been in entrepreneurship for a decade yet, but over the last decade I definitely learned a lot about social media and attention spans. We’re in a time where technically speaking, attention spans are at an all time low. Or at least, that’s what we’re being told. The interesting thing that most people don’t realize, sorry you’re going to hear my son in the background, welcome to mom and entrepreneur life balance. So what I’ve discovered is that if you can grab someone’s attention within in the first 10 to 15 seconds, you have them. So many of us spend time watching TV shows or movies, you know Netflix binging for lack of better words, but how is that we decide what we’re going to Netflix binge? Well the chances are it happened because of a trailer. We stop, we look at the thumbnail, we give it about 10 to 15 seconds to decide if it’s worthy of more of our time. The most important thing that you can learn to do for your business, especially in this time where people are becoming increasingly discerning about what they’re going to allow their time to be spent on, is to truly know your message, really, really, really get it. Can you make your point clear in 10 seconds? Can you explain your business in the 15 second video or conversation? For me, jumping onto tiktok was such a great lesson and truly a test of if I understood how to grab attention in 15 seconds or less. And for me it’s a daily practice reminding me how to capture attention and ultimately harness a following that says, “Not only did we like that 15 seconds, but we want more. We want to binge watch all of your content.” So now is the time to truly understand how to capture attention. We are after all in the attention economy, and those who grab it in the first 10 to 15 seconds will be the ones that ultimately are binged over the next decade. That’s definitely what I’ve learned over the last 10 years of being on social media. Joshua Latimer: Hey what’s up? Joshua and Ashley Latimer from honorandfire.com. The biggest marketing secret I’ve learned in the last 15 years is really easy for me, and it’s relationship marketing. It’s looking at your business like a marriage instead of just a wedding, which is a weird analogy. But people are super, super short term minded with their business, and in today’s climate with the internet, people want to get a Two Comma Club award, or make a million dollars as fast as possible. And desiring that is not wrong, but from a sustainability standpoint, what I’ve found is that when you solve real problems by providing real quality solutions and services, it’s really, really hard to fail a business. But it takes a little bit longer when you play the long game. So that goes for your relationship with your employees, your relationships with your dream 100, relationship with your business partners. My biggest marketing secret has been to slow down, try to have massive integrity, so real problems, and play the long game rather than just getting the ad that converts or getting that offer to do awesome in that one launch, it’s really, really hard to fail when you focus on the marriage, and not just the wedding. And in business I see a lot of people really excited to launch something or to get their funnel done, and they need to spend more time on making sure that they’re solving a real problem with a quality solution, whether it’s a product or a service, because at the end of the day, money is a natural byproduct of solving real problems. And if you slow down and listen to Tony Robbins, Tony always says people overestimate what they can do in a year, and underestimate what they can do in a decade. If you can be one of the people that realizes that, I think it will help you. And Russell, you’ve helped me. And hopefully that adds value to listeners of your podcast. Pedro Adao: Hey Russell, this is Pedro Adao, I’m in the inner circle. Man, so many but the one I think that I have probably leaned into the most, and has really I think, helped me kind of blow up on movement, is just really going deep into the niche. Going deep into your client avatar and really leaving that red ocean and finding an underserved, or unmet needs, carving a niche so tight that only you can fit in. That’s kind of a phrase that I’m now saying a lot these days. So that’s the big thing, that’s been a game changer for me. It’s allowed me to find my place of uniqueness and really not feel like I’m actually competing at all with anybody, because I’m really serving this really micro audience. That’s been a game changer. And then tactic is challenges. Man, I saw, it was at FHL last year I saw Natasha teach on challenges and I took the free masterclass concept I learned from you in Expert Secrets, I was doing free masterclasses and doing well with those, and then heard about paid challenges, and we’ve been doing pretty much a paid challenge every single month since then and I just recently used a paid challenge to actually win a major launch for Pete Vargas, came in first place ahead of some pretty serious guys. So I have a great testimony around challenges, I’m happy to share as well. So that’s, those are my two big keys, which is carve your niche, find a great market that’s underserved, and then show up and deliver value and prove your work through challenges. Take all the risk upfront before you ask them to buy. Hope that helps, bro. Take care. Jayme Amos: My name is Jayme Amos, CEO of Ideal Practices, we’re the country’s largest startup dental consulting firm. In other words we help dentists open startup dental practices. The number one marketing secret for me over the last decade, that I thought I understood, was being able to serve a niche. So to trick myself into understanding this better in the last decade, and the way that this has made the biggest impact in myself and in my consulting company and in the industry where I serve, is to describe it as a niche of a niche of a niche. Now here’s what I mean, you’ve probably heard me say that I help startup dentists. Well, I help dentist, I do, but only younger dentists. Usually doctors who are working for someone else, and only even in that subset, startup dentists. They can buy a practice, they can partner with a practice, but we only help startup dentists. So what does this mean for you? Well, a niche of a niche, of a niche, well here are the benefits that it’s helped me be able to achieve. I’m able to now speak so clearly to the people that I’m trying to serve best. So I can make the greatest impact with those specific people. But not only am I able to speak to them clearly, I’m also able to understand their pain points. And not just the pain points of dentist, not just the pain points of young dentists, or associates who are working for other dentists, but just those young dentists who desire to open startup practices. This allows us to serve them really well. But one of the aha moments that I’ve had, that I think Russell even taught me back when I was first an inner circle member, I don’t know, 3 years ago or something. He told me this, I thought I understood it, and it’s taken me even more time to fully understand this niche of a niche of a niche concept, and it’s this. When I’m able to understand them best, when I’m able to niche down best, I also am forced to find where they are. Now that sounds easy on the service, but when I’m forced to find where those people are, I’m also forced to find the places that nobody else knows about, where I can have the greatest impact. And guess what? There are fewer competitors there. And I don’t even mean just in my case, a startup dental consulting forms there’s competitors, I mean the competition of noise. I mean the competition of advertising dollars. So think of noise, whether it’s a newspaper ad, or a magazine ad, or a Facebook ad, there’s other noise for people’s attention that aren’t even direct competitors, but it’s competition for noise. And when I find the place where those people hangout, there aren’t many other people there. So I’m able to be one of the loudest voices in one of the smallest pockets in this niche of a niche of a niche. So my encouragement to you, one of the biggest aha marketing moments that I’ve had through Russell Brunson, through Clickfunnels, through my time as an inner circle member is this. Find your niche, but trick yourself and remind yourself that you can be even more powerful with a niche of a niche of a niche because you’ll be able to speak to them best. Serve them best and find those pockets of opportunity where you can have the greatest impact at the lowest cost. So I hope this serves you well. My name is Jayme Amos, CEO of Ideal Practices, number one consulting firm for startup dental practices in the country, and so much of this is the direct result of Clickfunnels, of Russell Brunson’s guidance, and being an inner circle member. Hope this is helpful to you as you grow how you impact others. Take care, bye, bye. Jaime Cross: So this is Jaime Cross with Migsoap.com and the greatest marketing discovery I’ve made in the last 10 years and have used in our business is story selling. It is, story is transcendent and Philip Tollman said that after nourishment, shelter and companionship, stories are the thing that we need most in the world. So there’s also a really great story about a journalist who purchased 200 items on ebay for $129 and he wanted to do an experiment, and he turned around and sold those same items for $8000 including story. So our fortune has been found in our follow up with story and then we incorporate into our description. So as an ecommerce company we have been able to maximize profits by leveraging story. You know, even with our pounce product, it’s kind of funny because I wrote like a mini romance novel. So I’m not just talking about the product, I’m actually making this story that every woman wants to be in come alive on our website. So we’ve done that with all our products and I’ve got a lot of really great ideas about story. You know, there’s an art and science to it as well. So it’s a great way, because there’s a psychological and chemical reaction in the brain when you hear and tell stories, it connects you to your audience, so it’s a really great way to build strong relationships and strong bonds with your followers and with your tribe. So I love story selling and I’ve got some really examples here too, but your brain on stories is like on fire compared to just listening to you know, features and benefits in the typical old way or traditional way of describing products. Annie Grace: Hey, this is Annie Grace from This Naked Mind, and my top marketing secret of the decade is probably the simplest one, but it’s so incredibly effective. And it’s really all about consistency. So I actually started a podcast right around the same time that people in the UK, a group that was doing basically the same thing I was doing started a podcast. And they came out of the gate like, over the top with guests. They had Gretchen Rubin, they had John Lee Dumas, they had Ryan Holladay, they had Hal Elrod, they had all these crazy guests and they got all these downloads and all this press around their podcast, and it was incredible and I was like, “Oh my gosh, they’re just smashing it. It’s amazing.” And then over the year I just kept going, my podcast was just the people who read my book. And I’d publish every Friday and every Saturday, but I never ever missed a day. And over the years these guys started missing a few here and there, and then they took a break, and then they came back, and then they took another break. And if you fast forward 2 years now, my podcast has 3.5 million downloads, and they’re nowhere close. So the consistency of just showing up every single week. I’ve now done a newsletter every single week for over 400 weeks. And the consistency of just showing up weekly and just doing what you say you’re going to do really pays off in the long run. It reminds me of the tortoise and the hair. So that’s my best marketing secret. It’s not really a secret. But just do what you say you’re going to do, if you’re going to do a weekly podcast or twice weekly podcast, make it happen, make the commitment, make it work into your life. Same with a newsletter, same with your emails, don’t pop up and then drop off again, because there’s no faster way to lose trust. Alison J Prince: Hey Russell and the Marketing Secrets podcast listeners, Alison J Prince her from Alisonjprince.com. I went from a junior high teacher to building 4 multimillion dollar businesses with 4 kids at my feet, but found my greatest success was watching my 10 and 13 year olds gain confidence in themselves as they went on to sell their first 6 figures before they even stepped into a high school. I am the host of the Because I Can live podcast where I show you what it takes to set up and automate your own online store using the steps I currently use today, and what I taught my girls. Why? Because I can. The marketing secret that I have been using for a decade and I still use today because it works, and it will work for as long as marketing exists, is teaming up with influencers to help explode your business. Yes, you can start growing your own following, but that can take years. So why not leverage what can accelerate your speed? Now I’m not talking about the get rich quick stuff that’s out there, that’s not what I’m talking about. I’m talking about getting your products in front of an already warm audience, and not crossing your fingers and hoping that cold Facebook ads work. Imagine Taylor Swift talking about earrings she’s wearing on an Instagram story with a simple swipe up for her followers to go and buy. Do you think they would sell? Yeah! Don’t stress in getting Taylor’s attention, that’s not what’s needed. There are a ton of influencers out there who can rock the sales, and they have less than 100,000 followers. And some have even had 2000 followers and they have been known to move sales number mountains. So whatever you are selling there is an influencer who is looking to team up with a business like yours. Influencers have been building an audience for years, so it becomes a 3 way win. Win for you because you make sales, win for the influencer because they make a percentage of the sales, and a win for their followers because they get your really cool, amazing product into their hands. Creating this 3 win-win has been one of my marketing secrets to building online profitable businesses. I hope that helps you crack the marketing code going into 2020. Oh, and one more thing, if you’re sending all that traffic over, make sure you’ve got a Clickfunnels set up so that you can maximize the order cart value. Ryan Lee: Hey this is Ryan Lee from Cashflowtactics.com and wanted to share with you the biggest marketing secret that I learned from Russell Brunson. So over the last decade as I’ve been in the inner circle and studying the art and science of marketing, one of the biggest things, one of the biggest epiphanies that I’ve had is building a business around a future based cause. You know Russell taught us for years all of the presidents maybe forever, the one’s that won {inaudible} on a future based cause instead of an improvement offer. And for too long inside of our business we were focused on features and improvement offers, but as soon as we took everything down and focused on the outcome that our product and our service created for our clients, that’s when things took off for us. So having a future based cause, and the easiest way to implement that for us was really diving deep and figuring out the core desire of our ideal avatar, our ideal client. Once we understood their pain points and their desired outcome, we could focus our message on speaking to both that pain and then the future based outcome for our clients. So for us at Cash Flow Tactics, we built our business around empowering people with money to become financially free in 10 years or less, and our tagline that’s really driven massive amounts of business has been “Rise up, Live free.” So something very simple but it speaks to our ideal avatar in the sense that they want control. It’s a future based cause to rise up, choosing differently from where they’re at today, so that they can live free. And all of our marketing is based around that, both from the possibility as well as speaking to the pain. So good luck in 2020 future based cause is where the gold is at. Stacey Martino: Alright hey there everyone on Marketing Secrets podcast. I’m Stacey Martino, my husband Paul and I are the founders of relationshipdevelopment.org , and I’m happy to come in and share one of our biggest marketing secret strategy that we’ve learned in the last few years, and that comes down to something that Russell shared with us probably the first or second time that we ever met him within inner circle. Like many of you, Paul and I were stuck in that place of look we have this amazing solution, we know we want to make as many people know about this as possible. Everyone deserves to know about the solution that we have, ours is for relationship, yours is for whatever it is that you do, and I’m sure you’ve had that feeling at one point or another, “I want everybody to know about this. This s so good.” So Russell said, of course to us, “Hey, you’ve got to do a podcast.” Because love to listen to podcasts. Hence, we’re all listening to marketing secrets podcast. And what I did in that moment was, “Oh yeah, yeah, yeah, that’s a great idea. Let me put that on my list, I don’t have time to implement that right now.” And I want you to learn from my mistake and catch yourself, because we all do this. “Oh my gosh, that’s such a great idea. I don’t have the bandwidth for that.” “Oh my gosh, that’s such a great idea. I don’t have time for that.” You have to catch yourself because one of the biggest strategies you could ever take away from this is you won’t get results from something you don’t implement. We have to implement, it doesn’t matter how many great strategies or ideas we have, we have to actually take action and get it done. So fast forward some time, we actually did make the Relationship Transformers podcast last year, it’s been catching like fire, it’s everywhere, it’s spreading, it’s doing everything we wanted it to do and more. And there’s two podcast strategies that have worked for our podcast that I really want to share with you. One Steve Larsen taught to us, which is to take your 3 Secrets Webinar and turn it on it’s side, and the first 4 or 5 episodes of your podcast is you doing like 20 or 30 minute chunks of your 3 secrets webinar to take them through your pillar content. Who you are, what you’re about, why is this different, what are the three secrets? So we did that, and it has been amazing. And then at the end of eveyr single podcast we share three action items like, “What can you do now to get great results now?” and a call to action. These are three things you can do to start getting results today, and your next step is join our 14 day boost program for your relationship. Whatever the first step is on your value ladder to help them take action. Because not only do you not get results from things you don’t implement, but the people who are listening to you won’t get results from things if they don’t implement. And yes, the podcast is amazing and we want to educate, and we want to inform, but if we don’t help them take that first step and take action, we’re not really serving them. So those are my strategies, I hope you implement them and make this an amazing year. Russell: Alright, the next person who sent a message was Bart Miller and Bart is a man of many talents. He’s the guy who dresses me for Funnel Hakcing Live, but on top of that he runs a huge ecommerce brand, he runs info product brands and a whole bunch of other amazing things. So with that said, here’s Bart’s biggest marketing secret from the last decade. Bart Miller: The number one marketing strategy for us this year has been using a warranty card that goes into every Amazon box that we send into Amazon, and having people come back and fill that out and getting their email and capturing their stuff, and then putting on that thank you page for filling that out, a order bump for products that they can sell right then and there after they, I don’t know if it’s a bump or an actual sale, but we just take them right to it. Conversions are halving on two different things. One they are obviously coming onto an email list off of Amazon for capturing them, which is awesome. So we’re building a really cool camping list. And the second is that we’re actually selling them something else and the take rate on that right now is about 35%, are taking the next offer, which is a continuity program in the cooking space. So anyway, really cool, but that’s worked really well for us this year, and converted really well for us. Russell: Hey this next one is from Julie Stoian. Julie is no stranger in the funnel hacker, or marketing secrets community. She was a key player here at Clickfunnels for a long time, and I think you’re going to love the marketing secret that she shared next. Julie Stoian: Hey, so I’m going to answer this for you. I think probably the thing that I learned the most or that stuck out to me the most over the last decade is I’ve learned all the mechanics of marketing and I’ve learned the different fields offer, creation, copy, design, but the art of the hook is really something that I learned a ton from you, Russell, and all the stuff you teach, and this idea of pattern interrupt and no matter how great you are, how great your offer is, if you cannot get people to pay attention and get curious, you’re not going to get people into your funnel. So over the past couple of years especially, I’ve started to see, now that I see it I can instantly recognize when someone is marketing without a hook, without a reason or a story or a pattern interrupt. And I looked back over a lot of my writing and all of the emails and sales pages that were the best, I realized had this really curious hook or this crazy story attached to it. So even though I had been doing it unknowingly, once I figured out that that was the key, I started infusing it into everything. Into my emails, my sales pages, my ads, even my social media posts, and this made just a tremendous difference.

tv ceo amazon new year netflix live google uk man influencers serve tony robbins samsung bart inner circle conversions trello john lee dumas gretchen rubin clickfunnels hal elrod sop russell brunson marketing secrets voxer ryan lee expert secrets funnel hacking live annie grace this naked mind apple apple rachel pedersen fhl two comma club pete vargas peng joon julie stoian jaime cross because i can stacey martino jayme amos alisonjprince

#59: Peng Joon - The Smartest Investment in Your Future

Play Episode Listen Later Jan 6, 2020 18:29

It was an absolute pleasure to have Peng Joon on the podcast. He's a global speaker and trainer, the CEO of Smobble, a global brand that teaches people how to build, grow and scale their online businesses. We broke down his approach to business and training, and why people should reconsider the way they approach education and wealth when investing in themselves.

ceo investment smartest peng joon

Learn How To Scale Your Facebook Ads Profitably With Peng Joon

Performance Marketer

Play Episode Listen Later Dec 19, 2019 24:00

What would you do if you were suddenly forced out of your comfort zone? Peng Joon is an entrepreneur who lost his main source of traffic by one simple mistake, ending his entire business in a blink of an eye. Sometimes unfortunate things happen so we can realize how far we were from knowing our true potential.Ten years ago Peng decided it was time to reinvent himself and that it was a perfect moment to start putting himself out there to share all the strategies and skills needed to monetize what they knew. Now, he dedicates to travel around the world telling his story as he increases his network and builds a strong community.When you work in the front lines of marketing doing public speaking, webinars or broadcasting your content, there really is no filter to drove you away from the negative comments, nor your detractors. So, in this episode, we are going to teach you the best way to deal with these situations plus how we can actually profit from our haters.Instead of taking the hard critics, Peng put all his energy to take complex marketing strategies and turned them into simple, easy to digest money-maker lessons. He’s well known for his creative scaling method for building killer Facebook Ads, his video marketing strategies and of course and his selling from stage strategies all these, by the way, you can find in his book Million Dollar Ads.Tune in to get a chance to listen to all the strategies that Peng puts into his business and learn how to apply them into yours in this new episode of Performance Marketing PodcastKeynotes discussed:A man on the road: Pen Joon shares his view on traveling and meeting other entrepreneurs (01:12)The downfall of Tony Sanders and the birth of Peng Joon’s online business (04:07)Dealing with negative comments, polarization in marketing and how to profit from your haters (08:45)The fundamentals of undertaking any project and start building a larger community (11:43)The psychology of Google ads and Facebook ads and the main differences between these two (14:04)Applying the feel, felt, found strategy to your business (17:46)Additional Resources:Peng Joon’s Million Dollar Ads: http://bit.ly/pengjoonmilliondollaradsOne Affiliate Offer Challenge: https://oneaffiliateoffer.com/challenge---Connect with Eric!Eric’s website: https://ericbeer.comFollow Eric On Instagram: http://bit.ly/ericbeerinstaSubscribe to Eric’s YouTube Channel: http://bit.ly/ericbeeryt---Subscribe to the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.If you haven't already, please rate and review the podcast on Apple Podcasts!

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How Do I Increase My Content Production Without Sacrificing More Time or Sanity? Step 1: Create a Feature-Length Piece of Content. | Keynote Clarity for Thought Leaders with Jon Cook Flash Briefing

Keynote Clarity for Thought Leaders with Jon Cook

Play Episode Listen Later Dec 2, 2019 1:21

Yesterday I mentioned how I spent the past few months learning from a few incredible people like Peng Joon, Nicholas Kusmich, and Gary Vaynerchuk about how to increase my content production without sacrificing my schedule and sanity. I’m already seeing a big change in how I approach content creation - and this is coming from the guy who’s written over two million words in the past eight years! I know how to create content, but how do I create more content the most efficient way possible and still maintaining a good quality of content? The process I learned from Peng and Nicholas starts with creating one feature-length piece of content every week. Depending on your Content Type, that could be a written piece of content, like a feature-length blog article that’s between 1,500 and 3,000 words. It may be easier for you to start with creating an eight- to 10-minute video, whether that’s a pre-recorded video or a Facebook Live. Whatever your approach is, focus on creating that one piece of feature-length content first. There’s a whole process that comes after that large piece of content, but for today, plan out that first piece of content. Block out an hour sometime this week and crush that first piece of content. Tomorrow I’ll cover what to do with it next, but for now, make it a great day and remember, your Message matters! The Keynote Clarity for Thought Leaders Flash Briefing is presented by Jon Cook, founder of Keynote Content. Jon and his team help thought leaders, namely speakers, coaches, and consultants, craft and share their messages to better serve their audiences. Connect with Jon and his team at Keynote Content by visiting keynotecontent.com. You can subscribe to The Keynote Clarity for Thought Leaders Flash Briefing by visiting bit.ly/KeynoteClarity and enabling it there. Then, all you have to say is, “Alexa, what’s my flash briefing?”

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How Do I Multiply My Content Production While Maximizing My Time? | Keynote Clarity for Thought Leaders with Jon Cook Flash Briefing

Keynote Clarity for Thought Leaders with Jon Cook

Play Episode Listen Later Dec 1, 2019 1:32

A consistent theme I keep hearing from clients - and what I keep encountering myself - is, “How do I increase my content production while maximizing my time?” It’s easy to feel pressured and obligated to post, like, tweet, share, do a live stream, record a podcast episode, and doesn’t that all sound exhausting? Whether you’re a speaker, coach, consultant, trainer, service provider, or whatever your normal work responsibilities are, how do you find the time to create all of that content and still get all of your profit-generating work done? I spent the past few months digging into this concept of multiplying your content while maximizing your time. There are a few amazing people that have taught me so much about multiplying content the right way and they are Peng Joon, Nicholas Kusmich, and Gary Vaynerchuk. Over the next few days, I’m going to share what I’ve learned from Peng and Nicholas on how to multiply your content without sacrificing your schedule or sanity. For now though, I want you to enjoy today as a great chance to get outside, have some good rest and relaxation time, and sit with this reminder. You have a powerful Message that someone today needs to hear that will change their life forever. That’s your Message - and you have that opportunity right now. Make it a great day, be inspired, and remember, your Message matters! The Keynote Clarity for Thought Leaders Flash Briefing is presented by Jon Cook, founder of Keynote Content. Jon and his team help thought leaders, namely speakers, coaches, and consultants, craft and share their messages to better serve their audiences. Connect with Jon and his team at Keynote Content by visiting keynotecontent.com. You can subscribe to The Keynote Clarity for Thought Leaders Flash Briefing by visiting bit.ly/KeynoteClarity and enabling it there. Then, all you have to say is, “Alexa, what’s my flash briefing?”

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Peng Joon: la Strategia di Free + Shipping e Upsell Sequenziali per Convertire | Reverse Engineering

Luca Mastella Podcast

Play Episode Listen Later Nov 7, 2019 35:10

Ero su FB per i fatti miei quando improvvisamente mi appare un'inserzione di un certo Peng Joon. Non l'avevo mai visto prima, ma qualcosa attirò la mia attenzione. Cliccai sull'inserzione e in un secondo capii di cosa si trattava. Smisi completamente di guardare la pagina, accesi la webcam, cliccai sul tasto rec e inizia questo tutorial di reverse engineering. Quando analizzo il business di un marketer americano mi piace infatti immergermi completamente nella user experience. Il funnel in questione prevede una strategia front end di Free + Shipping (ovvero ti dicono che ti regalano un prodotto fisico ma vanno a pari con le spese di spedizione molto alte) e immediatamente una strategia di upsell sequenziali per alzare il valore medio del cliente che ha preso il prodotto front-end. Da una vendita iniziale di $14 riescono a portarti fino a una spesa di $1300. Come ci riescono? In questo tutorial analizzo proprio la loro strategia e tutti i trucchi usati dai Marketer americani. Anche se io non userei mai questi trucchi nel mio business, penso che sia utilissimo conoscerli per prendere spunto e applicarli in maniera meno aggressiva. In questo video parlo di: - Strategia di acquisizione del traffico - Free + shipping e breakeven - Applicazione di free + shipping in business comuni - Backend e Upsell Sequenziali - Fake link strategy - Value ladder e concetto in-up-max _ Se ti è piaciuto questo contenuto ho creato un archivio con 50 delle mie migliori video lezioni sul tema funnel e conversione: Conversion Guide _ Trovi altri contenuti come questo a https://lucamastella.com/risorse e puoi ricevere aggiornamenti per nuovi contenuti a https://lucamastella.com/growthletter _ Se ti è piaciuto questo contenuto il modo migliore per averne altri come questo è scrivermi nei commenti un feedback o cosa vorresti vedere. Anche solo scrivere "Ciao Luca" mi fa sempre molto piacere. Iscriviti il canale per non perderti altri contenuti. _ Luca Mastella è un Growth Strategy Advisor focalizzato sulla crescita di aziende e startup in growth stage. È stato fino a fine 2019 Head of Growth e Partner di Marketers e negli ultimi anni ha lavorato all'estero per Rocket Internet, Gameloft e Gronade. Come advisor ha contribuito alla crescita di diverse aziende tra cui RM Williams, Westpac, Filotrack e professionisti come Marco Montemagno. Luca condivide la sua esperienza attraverso consulenze e speech. Ha partecipato come speaker a diversi eventi come il Growth Hacking Day, il Bootcamp di Marco Montemagno, il Marketers World e tenuto workshop ad aziende e università come la Bocconi e la Luiss. Se hai bisogno di contattarmi il modo migliore è attraverso il form sul mio sito: https://lucamastella.com/contattami _ Instagram: https://lucamastella.com/instagram Youtube: https://lucamastella.com/youtube Podcast: https://lucamastella.com/podcast LinkedIn: https://lucamastella.com/linkedin TikTok: https://lucamastella.com/tiktok Facebook: https://lucamastella.com/facebook Gruppo FB: https://lucamastella.com/gruppo _ Iscriviti alla mia newsletter per rimanere aggiornato: https://lucamastella.com/growthletter

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EP 208: Blackout at my gig & what I've been up to

Music from A to Z

Play Episode Listen Later Nov 6, 2019 6:32

Talking about gigging, #SuratMuzik and copywriting (Ben Settle, Frank Kern, Peng Joon)

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Going From A Millionaire To A Billionaire

Play Episode Listen Later Oct 21, 2019 9:50

Why in the world did Russell shut down 5 million dollars of free money? On today’s episode Russell plays a clip from Facebook Live of Peng Joon talking about the Inner Circle being paused, and what his biggest takeaway is. Here are some of the awesome things in this episode: What a mastermind group is, and why it’s basically free money for Russell. And what Peng means when he says in order to scale from a millionaire to a billionaire is about saying no. So listen here to Peng Joon give his perspective about why Russell would pause his $5 million a year Inner Circle. ---Transcript--- What’s up everybody? This is Russell Brunson, welcome back to the Marketing Secrets podcast. We have got so many amazing questions, and comments, and things from you guys from the last two episodes, where I talked about me pausing my inner circle. And it’s funny, we finished the last set of meetings last week, and after that I went home and played with my kids and went out and had a good time and that night jumped online to just kind of see what’s happening. And what I didn’t know is in the inner circle room, Peng Joon, a lot of you guys know Peng Joon, he spoke at Funnel Hacking Live 2 years ago, he did a Facebook live in the inner circle room, talking about his perspective of me closing down the inner circle. And I watched it twice now, and I was like, man, it’s really, really interesting. I don’t know if I consciously looked at it through this lens initially, but looking back at it I’m like, oh my gosh, he’s right. So it’s all about the transition of going from a millionaire to a billionaire and I wanted to share with you guys that message from Peng Joon right now. So we’re going to cut to the intro and when we come back, you’ll have a chance to hear from Peng Joon. Alright everybody welcome back, with that said I’m going to queue up this clip from the Facebook live of Peng Joon. And one thing to note is he’s in the inner circle room, there’s a whole bunch of people talking in the background, there’s music playing, so the quality is not going to be the best at all, but the message is super, super important. It’s understanding for you to go from zero to a million, what is the thing you should be looking at. And then to go from a million to a billion, what are the things you should be shifting. And I think it’s really powerful so I wanted to share that with you right now. So with that said, Peng Joon take it away. Peng: What’s up Facebook, I wanted to show you behind the scenes what a 50k a year mastermind looks like. So this is at the end of Russell Brunson’s Inner Circle, that I’ve been very, very blessed and grateful to be part of this group for the last 5 years. So I wanted to share with you guys what it looks like, what my biggest takeaways are, but basically this is a super high end mastermind. It is 50k a year. And one of the things that I feel so, like I feel I have to share it with you right now, is one of my biggest takeaways were, and the answer will probably surprise. So for those of you that have been following my journey, you will know that I’m big on learning, I’m big on growth, but the problem is that I hate reading books because I’m a poor reader. Here’s my biggest takeaway, okay. Let’s just say there are a ton of changes happening in this community. A lot of things that I can’t say yet, because it’s not public, but I’ll reveal what I can say to share with you what the biggest takeaways were. So usually how mastermind works, if your unfamiliar with the structure, is there will be the entire group of like-minded entrepreneurs just like them, they’re all minimum running a million dollar business, and they’re all crushing it in their respective industries. And we just come together and talk about and share different strategies that’s currently working for us. And for me, my source of growth today is no longer just, I can’t get it from books anymore, it’s not from YouTube videos, it’s not from attending the seminars and workshops, I’ve probably been to all of them back in the day in my pursuit of growth. So my next level of learning is from other entrepreneurs and practitioners and people that are actually doing it. So what was my biggest takeaway, a lot of things that they talked about ranges from tactics, ranges to, they talk about different strategies, but ultimately what was huge for me is just seeing how some of them think, and how they’re constantly playing a bigger game. And to kind of share with you something that is public, well it’s going to be public is that this inner circle is going to be placed on pause for a while, indefinitely, there’s no current plan to, we don’t know when it’s going to be back next. And there are many different reasons why Russell’s doing that. But here’s my first big takeaway, and you’re going to see how this applies to you as well, it’s this. So like I said, Inner Circle is $50,000 a year, and there are 100 entrepreneurs that are crushing it in this group. All of them, all of them here are crushing it, we’re just about to leave for dinner. But if you do the math, now to be part of this mastermind, and as part of this mastermind, you do the math behind it, $50k a person times 100, that is a $5 million dollar a year revenue stream that Russell is saying no to and denying. And do you know what is required to fulfill this? It’s basically two meet ups a year, that is two days each. Can you imagine the level you’ve got to be at to say no to $5 million dollars a year of free money? It’s 4 days where we are pretty much doing the work. How a mastermind works is we take turns, we go on this stage, we present, Russell speaks for like one hour. But in order to operate at that level, that blew my mind. So here is the first big takeaway, is this okay, I believe that in order to go from zero to a million dollars, maybe six figures, it is about saying yes. It is about saying yes to life, to opportunities, to chances, to take the leap of faith, to take risks, because you don’t know what you don’t know just yet. However, and that’s the starting point, however to scale from 7 to 8, and now 8 to 9 for Russell, well, 9 to 10, Russell’s Clickfunnels, they did over a hundred million dollars in sales last year. Going from a millionaire to a billionaire, then it’s all about saying no. And it’s just so apparent when I am seeing this entire thing here, that that’s the focus. For Russell to say no to $5 million a year of free money, like literally free money, we have a great time, he doesn’t have to prepare, the people in the mastermind doing the work for him. And for him to say no to that, just goes to show focus. It goes to show that from being a millionaire to a billionaire then is about saying no to 99% of opportunities. So how do you relate this back to what it is you’re doing? Just think about right now your journey, because the start of the journey is all about saying yes, it’s about taking chances, taking risks, saying yes to opportunities, doing a thing that’s scary for you, even if you don’t know how to do it just yet, saying yes to meeting a new person, saying yes to taking on, and going on a podcast. Saying yes to doing a Facebook video, that YouTube, and just taking on potential opportunities because you just don’t know what you don’t know. But after that, in order to scale, when you have something going , then it’s about focusing, and then it is about saying no to pretty much 99% of things. Russell: Alright everybody, I hope you loved that episode. If you did please take a snapshot of it, post it on Instagram, Facebook. Take a snap of the podcast app right now and tag me, but also tag Peng Joon, I want to make sure I give him credit for his observations and his thoughts. He’s an amazing marketer and someone who I have a ton of respect for and it’d be really cool for him to see this as well. Thank you guys again for listening, I appreciate you all and we’ll talk to you all again soon, bye everybody.

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Why I'm "Pausing" The Inner Circle (Part 2 of 2)

Play Episode Listen Later Oct 16, 2019 13:09

The second half of my conversation about why I decided to pause my Inner Circle. On today’s episode hear how Russell came to the decision of pausing his inner circle group, and why it could help motivate you to look at what’s most important in your life. Here are some of the awesome things to listen for in this episode: What were Russell’s reasons for pausing Inner Circle. Why we have to sometimes take a break from good things to focus on great things. And find out what will happen with inner Circle in the future. So listen here to this powerful episode about pausing inner circle to focus on other things, and why it’s so important. ---Transcript--- Hey everyone, this is Russell Brunson. Welcome back to the Marketing Secrets show. This is part two of the episode where I’m telling you why I paused my inner circle, and some people have told me I’m crazy, some people think I’m insane. But today I’m going to kind of tell you the rest of the story about why I did it. And hopefully it will help you as you’re making some decisions in your personal life and your business as well. Alright everybody, I left off talking about the history of the inner circle and how we got to the spot where we had 100 entrepreneurs I was serving. And it’s crazy how much, I just want to keep re-emphasizing how fulfilling the work with this group has been for me. As I wrote the Expert Secrets book and the Traffic Secrets book, they were, and again we have 97, almost 98,000 people inside of Clickfunnels, and obviously I don’t know all the businesses, but this sampling of 100 people are the ones I have a chance to feel the pulse all the time. And it’s my pulse on the market to know what’s happening , what’s working, what’s not working, what we need to develop, what we need to change, what do I need to teach. All these things came from my interactions with my group, my inner circle. So it’s been one of these things where it’s like, I love it so much, it’s so important to me. But about 6 months or so ago is when Todd Dickerson and I, Todd’s my cofounder at Clickfunnels, we had this meeting where it was basically like, “Look, if we were to start this whole thing over from scratch, this Clickfunnels, what would we do different?” And we called it our “Sacred Cow” meeting. There’s no sacred cow, anything goes, whatever we need to change, we need to change it. It doesn’t matter how hard it is, how painful it is, how much we love the feature or the program or the thing, we need to have those hard conversations that aren’t fun. So we did, and we went through a whole bunch of stuff, which is why some of these announcements that are happening at Clickfunnels are happening. Because we decided, “Look, this thing we spent two years on and 7 million dollars in development, we’re going to stop working on it. We’re going to sunset it. There’s a thing over here, and a thing over here, and this program here, and this coaching program, and this thing…” all these things were on the chopping block, for potential discussion, like what are we going to do with it. And one of the ones that was a sacred cow to me was my inner circle. And again it’s been this amazing thing to me, but right now, 5 years into Clickfunnels, 15 years into this career that I’ve been in, it’s been a lot of work. And I think you guys see that from the outside, between writing books, and managing teams and software and events, and all the things, it’s become a lot. Not only was it like, I’ve been meaning to shift things for Clickfunnels, but it’s like, what do we actually want? What’s the point of us running this huge company and doing these things if our lives aren’t doing exactly what we want? And a big part of the thing for me was I’m doing everything, but my kids, my oldest twins are going to be in high school next year, and the other kids are not far behind them, and it’s like, they have so many things happening and it’s like, I need more time for the kids, for everything. And also how much of my time, you know, 8 days twice a year plus a lot of Fridays I’m spending with inner circle. And while it’s amazing and fulfilling, it takes away a lot of times that I could be focusing on the thing that’s growing the most, the thing that serves the most people, which is Clickfunnels, which is the content that I create that’s evergreen like writing a book or things like that that live beyond just a moment. So for me, I had to make that hard decision, what do I do with the inner circle? And to just kind of put this in frame for everybody, inner circle nets me after everything, over $2 million a year. So it’s like, the sacred cow here is like am I going to turn off a business that estimates $2 million a year? But more importantly, and the thing that was harder for me was just like this relationship I have with these amazing entrepreneurs who are literally changing the world. You’ve been to Funnel Hacking Live, you’ve seen the speakers, most of them are from my inner circle, it’s usually people that we work with directly, you know, we’ve been through war and back with these guys. So that was the more difficult choice, and finally about 6 months ago I made the decision, I need to wind this down so I can spend all the extra free time with my family and then be able to focus 100% of my focus on our core business. But it was, I couldn’t tell anybody. I didn’t want to announce it because I knew how hard it was going to be for me, and for them, and for everybody. So I didn’t. I delayed it, I delayed it, I delayed it, until everyone was coming here on Monday. So the Friday before I finally did a Facebook live in the group and kind of told everybody, this is what’s happening and this is the plan. And you know, Clickfunnels we have a mission to get to a billion dollar valuation, which no software company has ever done that wasn’t backed by venture capital. We’re on a mission to do that, that’s gotta be my focus when it comes to my work. And then it’s like, my kids, I need to spend more time there. I can’t keep juggling all these things. And a lot of things are getting cut, a lot of things are being shifted and one of the big ones that unfortunately I have to pause right now is the inner circle. And I told them, I’m pausing it for a couple of reasons, number one, it’s inner circle for life, you guys are in this for life and I want to keep creating things you can be part of and you can network, and we can keep the community together. But number two, I just need to pause it for a while. It’s not indefinitely, someday I’ll step down as the CEO of Clickfunnels and I’ll have more time and my kids will be graduating from high school, or I don’t know where or when, but I want to bring it back with the same group of entrepreneurs and have a door for some of you guys who have been working towards that and trying to prepare yourselves, and building businesses and changing people’s lives and be able to be in there. I want that to still be something that’s available, possible. So right now I announce that it’s going to be paused. And man, I can’t tell you how much fear I had making that announcement. And how difficult and hard it was, because I was so scared that these people that I’ve learned to love and respect and literally been on the frontlines of business war with, how they were going to accept it. And some of them might be upset, they might be frustrated, they might be angry. You know people pay a lot of money to be in that group. Over a year and a half ago we raised the price from $25,000 a year to $50,000 a year, and they still stuck in, they still wanted to be part of it. Anyway, so that’s kind of where it’s at. So the last piece of the story, I was going to tell you about the first two days of inner circle. And I have the next two days, you know, Thursday and Friday, but Monday and Tuesday have been so emotional and hard and amazing. And I felt like it was almost like my funeral. Everyone had a chance to get up and thank me for stuff, which was really, really special. But the other interesting thing that I kind of got and didn’t expect was from a lot of people, and I’m going to tell you Peng Joon’s experience because it was the one that’s probably the most tangible and relevant for you guys. But Peng Joon told me, he said, “After you made the announcement that night, I laid in bed and I couldn’t sleep.” And he started thinking, “You know I joined Inner Circle 4 years ago, 5 years ago you launched Clickfunnels, we’ve seen now what’s possible, what am I going to do over the next 5 years. 5 years from now I could build a company to a billion dollars, but I gotta start looking at things differently and acting differently.” And it actually became motivational for him. I had other people that like Annessa Holmes just told me, “You know you’re taking this break to spend time with your family and it made me reflect back, do I need to take a break, do I need to spend more time with my family? What shifts do I need to make in my life and business as well?” So I hope me pausing this, not only is it going to buy me some time to spend with my family and my kids and focus on our core mission, which I think is important, but hopefully it inspires some of you guys to look at it as well. You know sometimes there are things that are really, really good. This inner circle is doing good, it has changed my life, it’s changed their lives, it’s changed lives of so many people. But there are things that are great, like your family. You can’t get that time back no matter what. And it’s like, we sacrifice good things for great things, and I hope that some of you guys will get that lesson. The second thing is just showing you guys what’s possible in 5 years. 5 years ago we didn’t have a Clickfunnels. 6 years ago we were at the brink of bankruptcy trying to keep the doors open while Todd was building Clickfunnels. It’s amazing what could happen in the next 5 years, and I hope that you guys look at this as a moment to stop and be like, what’s possible for me in the next 5 years? What’s my vision, what’s the direction, what am I running towards, what can I go and try to accomplish? So that’s one of the reasons I want to share it with you. To end with, I’m going to actually read you a little piece of the Traffic Secrets book. And I read this to the inner circle members, and I told them, I said, “Look, Clickfunnels has 97, 98,000 members, but when I think about when I’m creating things, I’m creating them for the inner circle. They are the face of the customers I see all the time. People I know their names, I know their families, I know their kids, I know their employees, I know their staff, I know their vision, their mission. So for me, my lens of this entire huge community, is the inner circle.” So as I was writing the dedication for the Traffic Secrets book, it was interesting, I started thinking, what would, I can’t remember the Dotcom Secrets and Expert Secrets books, who did I dedicate those books to? And I opened up the Dotcom Secrets book and it was interesting because I dedicated it to my mom and my dad, and my wife, Collette. Then I looked at the Expert Secrets book and I dedicated it to all the experts who were willing to put out their information to change my life, and then I dedicated it to my kids. And so the third book, as I was writing it, and as I sitting down to write the dedication, I started thinking about this community. And it started with the inner circle, but it also bleeds down to you, every single person that’s hearing my voice right now, as my funnel hackers. And the third book is dedicated to all of you. So I wanted to read you the dedication, and hopefully it’ll get you pumped to read the book when it comes out, but also to help you understand why this work and this mission has been so important to me. Here it goes, here we go: “This book is dedicated to the Entrepreneurs who I have been called to serve, my funnel hackers. You made it possible for me to do the work that interests me that I feel is meaningful and worthwhile. This final book in the secrets trilogy was created to help you find more of the people who are waiting to hear your message. If this book helps you to reach even just one more person and change their life with your God-given gifts, then this work was a success.” So as I told yesterday, as I sat up with the first group of inner circle, I read that to them and I bawled my eyes out like a little baby. But I hope that as you heard that you understand that if you’re listening to this, if you’re feeling the calling, the tug, the pull that’s got you into this community, into CLickfunnels, into my podcast, into all these things, it’s because you have a God-given gift or talent or something, and you’ve been called to do something with that, to help get your, to help change somebody’s life in some way. That’s why you tune in, that’s why you listen, that’s why you dream, that’s why you have these visions, because of that. So everything I’ve done to this point in my career of 15, 5 years of Clickfunnels, and with the books and coaching and all these things, if my work has helped you to help change somebody’s life, then it’s all worth it. And I’m going to keep changing more people’s lives, and man, it’s insane. There’s one more thing that I want to share with you, but I’m not going to share it on this podcast. I might do it on the next one. It was a message that one of the members of the inner circle said about funnels and about, anyway…I’m going to save that one for you. So there’s my hook to hook you to the next episode. But hopefully you got something from these ones. And for any of you who have been striving, working towards getting into my inner circle someday, keep striving. It’s not going to be long. It’s not going to be a 20 year thing when I bring it back. I told them all, I said, “Look, it might be a year from now, it might two years from now, but I’ll be sending an email out saying, ‘okay, I’m back. And we’re opening it back up, this is what’s it going to look like.” And I hope at that point that you are prepared and ready because I’d love to have you as part of this group of people who are changing the lives of millions of people around the world, and they’ve changed my life as well. So I’m grateful for any of my inner circle members who are listening, thank you for the last 5 or 6 years. Keep doing what you’re doing, I’m so proud of you and impressed with the lives you’ve changed. And for everyone else, just keep moving forward toward that goal, and someday I hope to have a chance to sit with you in one of my meetings or mastermind groups and have a chance to see how you’re changing the world as well. Alright, thanks everybody, appreciate you all, have an amazing day.

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SFR 250: Living Legends...

High End Client Acquisition

Play Episode Listen Later Jun 11, 2019 28:21

I have the incredible honor of speaking at Carnegie Hall in September with MARTHA STEWART, MICHAEL E GERBER, DAN KENNEDY, HAL ELROD, and other beasts. I'm beyond humbled by this. Here's the full scoop... Frankly, I just love being on stage speaking and teaching. Some of the early stages I got to talk on were Russell's - I did a lot of fulfillment for the original Two Comma Club program. Back in the day, we did something called the FHAT Event which lasted for 3 awesome, intense days. We’d go from: Day #1: 9:00am to 6:00pm Day #2: 9:00am - 1:00am(ish) - it was a long day. Day #3 :9:00am - 6:00pm By the end of the event, everyone was just exhausted. Russell did the first event because he was testing materials and seeing where we needed to change things… Then after that, he largely handed it over to me, and he just came in for a few one or two-hour guest speeches. WHAT I LOVE ABOUT ENTREPRENEUR EVENTS I remember there was this one particular FHAT event… On the second day, I took a break to grab some food and went to Russell's office to sit down. Russell was like, "How are you doing?" I was like, "Wheeew….” I was just bringing it down... and trying to relax for a second… ... THAT was a very aggressive fast-paced stage for me - I loved it. Russell goes, "How's everyone doing out there?" We’d always talk about how the audience was responding: Were they getting it? Did they understand? Which principles had tripped them up? Had we managed to bridge the gap for them? We’d chat back and forth exploring all the scenarios, but this time, when Russell asked, "So how are you doing?" I kinda paused for a second… https://media.giphy.com/media/1qXJDYI8lTG8SVhUZW/giphy.gif Russell noticed and asked, "What is it?" He may not remember this, but I said, "Dude, I can see those who are getting it and those who aren't. They're not telling me. I can see it." And he goes, "You're getting that already, huh?" I was like, "That's a thing?" Russell said, "Yeah, yeah, I can stand up at any moment and, I've been doing it so long, I can see those who are with me and who it's clicking for and those who it’s not - so I'll stop and I'll cater to those people who aren’t getting it." https://media.giphy.com/media/7YCVWDMbIWTBNuTD9c/giphy.gif I was like, "Okay, that's what that is. I'm starting to see that.” MY FAVORITE MOMENT… My favorite moment on stage, (and this may sound a little cheesy), is the moment when I see in somebody's eyes that they suddenly realize, "Oh my gosh, my capacity is greater than I thought it was and it's actually always been there." It's funny to watch as people… Have personal breakthrough moments Suddenly see the road map and things start to click. They're like, "Oh, that dream I've been going for all along is actually possible now." I don't know. I don't know how else to describe it besides that… But it's a thrill for me because you can see it happen in peoples' eyes as they listen to you. Those of you guys who educate, teach or get on stage, you know what I'm talking about. There's that moment where you can look at them, be like, "Bam, right there... I just caused the epiphany." About 6 months ago, during the Two Comma Club Cruise, I’d just finished a big session, when a guy walked up to me and goes, "You're a really dynamic speaker." People have told me that before, and I still don't know what that means... So I said, “Cool! Thank you," but what he said next made my jaw hit the ground… He looked me straight in the eyes and asked "Do you want to come speak at Carnegie Hall?" I was like, "Are you completely serious right now?" He said, "100%. We're going to see if we can get all these huge names," and I was like, "All right. Cool. Just keep me in the loop." Six months later, it's happening - it's in the bag - it's an event called Living Legends, which is extremely honoring. So I'm going to share an interview that explains EVERYTHING to you… BECOMING A CELEBRITY ENTREPRENEUR I have a very special guest… His name is Clint Arthur. Clint and I, have frankly only known each other personally for probably six months, but I am blown away and just completely floored with what he does, his skill set, and who he helps. What he does, when you're in a certain place, is completely magical and I'm very, very honored to have him on here. So Clint, thank you so much - welcome to the show. Clint: BOOM! Steve: In the middle of Carnegie Hall. What? Clint: Yeah. Steve: It's a proxy BOOM! Oh man. Clint: That's a Carnegie Hall ‘BOOM!’ for you - that's what that is. Steve: You're warming it up for us - thank you so much. Clint: Yeah, baby. Yeah, baby. Well, it's a pleasure to be with you... I met you on the cruise, I think. Steve: Yeah. Clint: The 2CCX Cruise - that was an amazing experience… Really, the best part of the whole 2CCX program was the cruise. I really believe that's because it was a special event. When you participate in special events, it's not only great for the sales funnel… it's great for sales funnels for a reason... It really does deepen the experience of the customer/client/ the person you're trying to transform their life... it opens up possibilities for people to have MORE community. So as a result of that, here we are - so great to be with you. Steve: That's so awesome. We're really honored, honestly. Now just because some of my audience may not know who you are, which is baffling... but could you tell everybody what is it that you do? Clint: I am a celebrity entrepreneur - which means: I'm the MOST famous guy that nobody's ever heard of. I’ve created systems, formulas and scientific methodology for creating celebrity positioning in the eyes of your customers and prospects. So part of that is, I have done 107 television appearances. You might have seen me on FOX Business Channel, CNN, Headline News, or The Today Show with Brooke Shields… When Brooke Shields said, "Clint, you can have all of these plans and want to scale Mount Everest, but how do you keep from falling off the track?” I said, "You've got to invest in mentors." I said it then, and I meant it… and I mean it even more now. Investing in mentors has been part of the reason why I have gotten to where I am. Part of what I've done to become a celebrity entrepreneur is to become Dan Kennedy's Info Marketer Of The Year - that's a great honor for me. It’s something that really opened things up for me in my career and deepened my relationship with Dan Kennedy as my mentor. So those are some of the things I've done. I've also written a bunch of best-selling books... My new book is called Celebrity Entrepreneurship. Some of my other best sellers include: What They Teach You At The Wharton Business School - I’m a graduate of the Wharton Business Schools entrepreneurship program. The Greatest Book Of All Time... I wrote this other book called The Last Year Of Your Life - where you live as if you're going to die at the end of the year… I told one of my friends, I'm going to add in videos and audios, it's going to be the greatest book of all time with those attached as links in the Kindle book, and he goes, "Why don't you just call it The Greatest Book of All Time?" So I did, and that became my first real big selling book… I sold 26,000 copies of that book. Steve: Wow. That's awesome. That's incredible. Clint: And it has contributed to …( I don't even think you know this…) Starting June 8th, I will be the host of a NEW talk radio show on WABC Radio in New York City called The Greatest Show of All Time. Steve: Oh my gosh. That's amazing. Just pushing straight on in there. That's incredible. Now, actually, it was Peng Joon I started talking to about what it is that you do, and everything… He was talking about just how incredible your stuff is and how amazing it is. Why is it important to eventually become a celebrity entrepreneur for your audience? Clint: Well, I say on the back of my book that entrepreneurs struggle because they think that people are buying their products and services, but really people are buying you. Who you are is more important than what you actually do. ...especially if you're selling a product or service that's similar or equivalent to others that are in the marketplace... The only difference is you. If you're a financial advisor/ a realtor/ a doctor, or selling any kind of widget, there's a similar widget to what you sell - the main difference is who you are. HOW TO BE A SUCCESSFUL ENTREPRENEUR… What I do as a celebrity entrepreneur is help my clients position themselves as celebrities in the eyes of their customers and prospects.. and that's really using marketing on your personal brand. That's what *this* is all about. … and that makes all the difference in the world because people are NOT buying your widgets; they're buying you. Steve: Absolutely. I just so appreciate you taking that angle on it too. There are a few places I've spoken at... where it's only been about getting authority for authority's sake, but you're saying let's get it so it pushes the message and the product more… … because that's what they're gonna be buying anyway. I love that. I'm very, very thankful for that. It's awesome. How did you get started doing this? There are gonna be a lot of questions revolving around ... This is not something that my audience is gonna be very familiar with. Clint: Hey, I started out as an entrepreneur selling butter. Steve: Really? Clint: Yeah, really. That's really where this all began. I was selling portion controlled butter in Las Vegas to hotels and casinos. So if you've ever eaten bread and butter at Bellagio in Las Vegas, thank you for helping to put my daughter through the University of Southern California… For a long time, pretty much every piece of bread at Bellagio was buttered with Five Star Butter, which is my company. What happened was a lot of these celebrity chefs starting coming in: Bobby Flay, Gordon Ramsay, Emeril... and I wanted to get the celebrity chefs, so I came up with this idea… What if I could be a judge on Iron Chef America and make myself a celebrity butter expert, not just the guy selling butter? I talked the producers of Iron Chef America into making me the judge of Battle Butter... (you can watch that episode on my website, fivestarbutter.com and see me judging Battle Butter). That was the beginning of my celebrity positioning as an expert. Now, I tell you what, it changes things when you become a celebrity expert in what you do, it really does. THIS WILL BLOW YOUR MIND I heard a statistic that: The number one top celebrity in the marketplace gets 50% of all the revenues. The number two celebrity in the marketplace gets the next 25% of the revenues. Number three, through infinity, split the remaining 25%. That's why, if you're not the number one top celebrity, you are surviving on crumbs while everybody who you admire is feasting on giant pieces of pie. For example, Tony Robbins, Date With Destiny… Date With Destiny alone represents 10% of the entire live event seminar industry in its revenue. Steve: Oh my gosh. Clint: If you do the math, which I have, you will see that just that one event is 10% of all live seminar tickets. Steve: Geeze. I had no idea. Clint: Because he's the number one guy ... And here's the funny part… Go into any bank in America and ask the teller, "Do you know who Tony Robbins is?" … they're going to say ``No,” because he's NOT a real celebrity - He's a celebrity entrepreneur. The same thing goes for Grant Cardone, who everybody worships… I will show you videos where I'm doing seminars with financial advisors and I'd say, "Anybody recognize this guy?" Not one hand goes up. Nobody knows who he is because they're NOT his customers or prospects... and yet two months ago, he filled up Marlin Stadium... And most of the people watching this video know exactly what I'm talking about. Steve: OH, YEAH. Clint: When you're a celebrity entrepreneur, (which is something that I pioneered, systematized and scientifically analyzed how do you do it), you're a god to your customers and prospects… ... but the rest of the world doesn't know who you are. And that's what I help my clients to do. Steve: It seems extremely magical sitting on this side of the screen listening to that. That's impressive. That’s so, so amazing. Now, what should somebody do if they're trying to get started as celebrity entrepreneur? Clint: Okay. Well, the important thing to understand is that there's no time that’s too soon. The sooner you start building your positioning as a celebrity in the eyes of your customers and prospects, the better off you are... because the product you're selling is irrelevant. A lot of people come to me and say, "I don't have a product yet. I don't have a book yet. I don't have this data or anything yet, " and I just say; “But you have you. You're already you. And you're always going to be you so you might as well start building your personal brand." Really, there are five ways to do it. Television is the most powerful way. I'm not saying you have to go on Good Morning America first - that's a mistake. Don't go on Good Morning America first, go on little tiny local TV shows first. Then the second great way to do it is by becoming a speaker. I wanted to meet you, Steve, because you're such a great speaker… I don't know if you've always been, but I doubt you've always been… I’ve personally found that speaking is an acquired skill. You have to learn how to be a great speaker - so there's no time that's too soon to start learning that, is there? So go out there and start learning how to speak and start speaking in important places - the second part of my formula is to become a VIP speaker speaking in very important places. The third part is one of my favorite things, celebrity attachment. That's taking photos with famous people, and anybody who goes to my website will see I'm in photos with all kinds of famous people from Brooke Shields to Caitlin Jenner - Ringo Star to Mike Tyson - Hilary and Donald Trump. I don't care. I'm an equal opportunity celebrity selfie slut. The more famous they are, the more I like it. That's it. Part four my formula for celebrity entrepreneurship is to be a best selling author. I've already dropped some of my best selling book titles on you guys. The fifth part is to be an award winner - Win Awards! I told you right in the beginning, I was Dan Kennedy's ‘Info Marketer of The Year,’ and you, as an entrepreneur, need to figure out how you can win awards too. Steve: That's amazing... TV Speaker Celebrity Attachment Best Selling Author Award Winner Clint: Ideally you want to win an Academy Award, but if you don't have an Academy Award, then you've got to win something else. You won a Two Comma Club X award, you won a Two Comma Club award - whatever you can get! The better it is, the better it's going to be… You put all those steps together and you’ve radically transformed your positioning in the eyes of your customers and prospects. Ultimately you want to accomplish each of those things. Steve: That is insanely valuable. I hope everyone's enjoying that. I can't put it off anymore… Where are you standing... and why are we talking about it right now? I can't even hold it back… CARNEGIE HALLClint: Right now I'm in the lobby at Carnegie Hall in New York City. Steve: Oh! Clint: Yeah! And the reason why I'm in the lobby of Carnegie Hall in New York City is that I just finished my meeting with the production manager, the stage manager, the person who did all the contracts for my first of its kind entrepreneurial conference at Carnegie Hall. They've never had an event like this before… “It's so unique, Clint. We've never had anything like this, Clint. We're so excited. We can't wait to sit in on and see some of the people that are going to be ... You're really going to have Martha Stewart at your conference?" Yes. I'm really having Martha Stewart at this conference. "You're really going to have Coco and Ice-T?" Yes. Ice-T and Coco are really going to be there. "You're really going to have Scorpion - the guy who produced five seasons of the TV show Scorpion for CBS? My dad loves Scorpion." Steve: That's a good show. Clint: That's what the lady said. I'm like, “Yeah, Scorpion himself. You're going to be able to pick the brain of the smartest man on earth. Imagine what you're going to find in there.” Albert Einstein previously spoke at Carnegie Hall. His IQ was 160. Scorpion's IQ is 197. Steve: Holy Cow! Clint: ...and who else is going to be speaking there? Dan Kennedy will be speaking at this conference. Michael Gerber, the author of The E-Myth, number one New York Times best-selling book for years and years and years ….he’s changed so many entrepreneurs' lives. Michael will be doing multiple days of speaking at this event, including the hot seats on the stage. Amazing. Who else? Jerry from Ben and Jerry's ice cream, the founder. So look at this… You've got Martha Stewart who turned herself into a household name... Then you've got a guy who turned cream and sugar into a household product. Right? Steve: Yeah. Clint: Who else is going to be here? Oh, Hal Elrod, ‘Miracle Morning’. Are you familiar with that book? Steve: Very. Yep. Got that and the journal right here. Clint: Right? Self-publishing phenomenon. By the way, he's one of my students. Steve: Oh, cool. Clint: He couldn't afford to come to my Celebrity Launch Pad TV Publicity Transformation Event. He registered, and then he calls me the next day and goes, "Clint, I'm really sorry. I talked it over with Ursula and we really just can't afford it." I'm like, "Wrong. I'm going to make it possible for you to do it. We're going to come up with a payment plan and you are coming on Celebrity Launch Pad." He booked himself on 13 shows I have the video of him, and he's like, "Any time I'm being considered for a speaking gig, I send them my TV appearances for them to evaluate me because it separates me so much from everybody else who's trying to get those same speaking gigs." Anyway, he's one of my students and he will be speaking there. Who else is going to be speaking there? Princess Marianne Parker, another one of my students. She transformed herself from a Bulgarian peasant to the princess of etiquette. She's going to tell you how etiquette saved her life and made her wealthy. And who else is going to be speaking there? This guy named Steve. Steve: I heard he had big eyes and he’s probably gonna yell a lot. He's gonna drop a few ‘BOOMS!’ in the Carnegie Hall. Oh! Clint: This event is called The Living Legends of Entrepreneurial Marketing. This man, Steve, built 500+ funnels for Russell Brunson and ClickFunnels. How freaking legendary is that? Unbelievable. I'm really excited to have you join us on the main stage for two sessions of dropping booms all over Carnegie Hall. I'm really excited to share you with my audience because you're such an amazing speaker man. Dude, you are an amazing speaker. I love you and I'm excited to share you with all of my friends who are going to be coming to this event. HERE COMES THE SCARCITY & URGENCY There are only 600 tickets total for this event. Steve: Holy smokes. Clint: Super special. Super special event. Tickets are available and people should be getting their tickets as soon as they can. Steve: That's awesome. Hey, so what are the dates so people know? Clint: September 26th/ 27th/ 28th in New York City at Carnegie Hall. Yeah, the one, the only Carnegie Hall. That's right. Steve: The actual Carnegie Hall. Clint: Yeah, the actual one! You know who's spoken in here besides Albert Einstein? This is the coolest. In 1906, Mark Twain gave his last lecture at Carnegie Hall. I've asked Dan Kennedy to come and give his last lecture. I said, "Dan, if you were going to die and you knew you were going to die and your kid came to you and said, ‘Dad, what should I do to thrive as an entrepreneur?’ that's what I want you to share with the audience." That's what Michael Gerber is going to share. That's what Martha Stewart's going to share, Ice-T, Coco, Scorpion, everybody. You too. What is the magic sauce to thrive as an entrepreneur? I'm so excited to hear what everybody has to say. Steve: Yeah. I just, I can't even tell you how stoked I am. When you asked ... I was trying to ... “Oh, yeah, no, I'll be there, Clint. Yeah. Let me check. Yeah, no, I can be there.” Then I hung up and I just started yelling. I'm so excited, man. Thank you so much. Very excited for it. And you guys, you can go to seestevelive.com and it will take you over to the tickets - so you guys can go get booked up. Only 600 tickets, guys. That is NOT many. Go get one - especially for all those names. Clint: There's not 600 left... I've already been selling tickets. Steve: Oh, really? Clint: A lot of the VIP and Elite Tickets are already taken. There are different levels… There's general admission - if you just want to come and you're scraping it together to make it. Step up and show up for this thing - it will change your life. Going to events really does change you. Steve: Yeah, it does. Clint: You told the story of going to your first Russell Brunson's ClickFunnels Live and how that changed your whole freaking life. Steve: Yeah, everything. Clint: Well, that's what's going to happen here. Where was that ClickFunnels live? Somewhere in Orlando? Steve: Yeah. San Diego, actually. Yeah. Yeah. It's far. Clint: San Diego. Dude... This event is at Carnegie Hall with Martha Stewart, Dan Kennedy, Michael Gerber, you and Scorpion, the smartest man in the world. You see, what people don't understand is that the venue changes the event. You can have the same performers, one of them performing, one time performing here and the next time performing at some arena someplace. You're going to get a much more intense performance at Carnegie Hall because the venue brings out the power from the performer. The performers rise up to the venue. You know who else has spoken in Carnegie Hall? Aside from Albert Einstein and Mark Twain, we had… Franklin Delano Roosevelt Elenor Roosevelt Teddy Roosevelt Martin Luther King Ernest Hemingway Groucho Marx Andy Kaufman Jerry Seinfeld The Beatles Frank Sinatra Liza Minnelli If you have been a living legend, you've performed at this venue. ...and that's why I selected it. That's why I'm paying the big money to get it. That's why I'm paying the big money to have all these incredible names come and share their last lectures with my audience to change entrepreneurs' lives and their vision of what's possible in the future. Steve: Man. I'm not going to stop press and record. This is so awesome. Holy smokes! I'm so psyched about it. So September 26th through 28th. Literally Carnegie Hall! Obviously, New York City. 600 people. Go to seestevelive.com. and it’ll take you right over there. Anyways, Clint, thank you so much for being on here. I really appreciate you being on. I can't even explain what kind of an honor this is. Clint: I'm so excited to be doing this. I have a testimony on my website from Peng Joon, because he came and spoke at one of my events at NASDAQ, and he said: "Clint specializes in creating experiences." That's really what I do... and that's what I've created here: The experience of this unique first time ever entrepreneurial conference in this venue is going to be historical, life-changing, and career changing, and you don't want to miss it I'm looking forward to sharing it with you, all of your friends and your audience; September 26th, 27th, and 28th. Thanks, Steve. Steve: Oh, sir, thank you so much. Appreciate it. We will see you there. BOOM! SEE STEVE LIVE So several years ago, I walked by a stage in a basketball stadium. It was my college campus and I was deeply concerned with what I wanted to do in my life. For some reason, I looked at the stage and thought, "Huh, one day I wanna be on stage. I wanna be an entrepreneur and I wanna buy and sell companies." Well, while the last one hasn't happened ... yet, Muahaha... stage and entrepreneurship have. And as my business has grown and my message has spread, a frequent question I'm asked is, "Steve, what stage will you be on next?" Now I totally get that this feels, maybe, a little conceited here... But considering my childhood fear of speaking up, being heard, extreme lack of self-confidence, and getting in front of people, back in my growing up days, I feel satisfied. I thought I'd tell you where I'll be in the world coming up. And funny enough, just literally go over to seestevelive.com, and it'll forward you to the next place. I love stage and it's one of my biggest things to look forward to in my current role in my business. From little 10 person masterminds all the way to gigantic 5000 person events - from free seats to paid events - events have always been one of the ways I can deliver the MOST value and get the greatest “AHA’s” in the shortest amount of time. Just come say hi, and go over to seestevelive.com.

america tv university new york city donald trump las vegas new york times radio sales holy dad san diego investing cnn boom television tickets academy awards vip albert einstein mount everest tony robbins kindle coco iq today show good morning america clint unbelievable nasdaq aha mark twain bam funnel scorpion frankly martha stewart grant cardone gordon ramsay carnegie hall ice t miracle morning bulgarian clickfunnels hal elrod russell brunson living legends greatest show e myth booms dan kennedy michael gerber brooke shields bobby flay michael e gerber bellagio headline news iron chef america emeril clint arthur two comma club fox business channel wabc radio steve it peng joon steve you steve oh entrepreneurial marketing steve yeah wheeew fhat steve holy two comma club x steve wow steve man clint you steve absolutely

Secrets to growing your instagram featuring Josue Pena - Episode 41

Accelerate 2 Great

Play Episode Listen Later Apr 17, 2019 47:25

Secrets to growing your instagram featuring Josue Pena - Episode 41 Nehemiah Davis & Josue Pena Interview "Born and raised in a poor third world country, Dominican Republic. While graduating from Electromechanical Engineer and Masters degree, he saw an opportunity in social media to break the norm in a country where there is very little progress. After 4-5 years of trying to do things my way and failing completely, he decided to take a more “engineer, analytical & replica table” approach to social media and everything clicked and it was his “AHA” moment. He developed a simple 4 step process to have Instagram blow up. Since, he has grown to over 6mill followers, in multiple accounts, across multiple niches & languages (because his process works no matter what) in a little over a year, and has generated over $1.5 MILLION dollars in 2018 alone. Been featured & interviewed for different magazines, podcast, promoted by Grant Cardone, has been in their TV show twice, spoken at multiple events and stages, met & consulted, worked and helped celebrities (like Ronaldinho) and big time entrepreneurs, like Russell Brunson, Alex Becker, Ladyboss, Adrian and Anthony Morison, Kevin David, Peng Joon, Dan Lok, and many more. All by coming from an “underdog” poor third world country where english is not even his first language.” Website: http://nehemiahdavis.com/ Circle Of Greatness Academy: http://nehemiahdavis.com/circleofgreatnessacademy/ ★☆★ SUBSCRIBE TO NEO'S PODCAST NOW ★☆★iTunes: https://apple.co/2EoyqbmSpotify: https://spoti.fi/2DZmPOlPod Bean: https://neodavis.podbean.comGoogle Play: https://bit.ly/2No0PBeStitcher: https://bit.ly/2H0lEBi ★☆★ SUBSCRIBE TO NEO'S YOUTUBE CHANNEL NOW ★☆★https://www.youtube.com/channel/UCWzNlC-0FQVelSKLlUoj71g ★☆★ CONNECT WITH NEO ON SOCIAL MEDIA ★☆★ Instagram: www.instagram.com/neodaviso/Twitter: https://twitter.com/NeoDaviso/Facebook: https://www.facebook.com/nehemiah.davis.7Youtube: https://www.youtube.com/channel/UCWzNlC-0FQVelSKLlUoj71gLinkedIn: https://www.linkedin.com/in/nehemiah-davis/ ★☆★ WANT TO OWN NEO'S BOOKS? ★☆★ Turn Your Passion Into Profits https://app.convertkit.com/landing_pages/302579?v=6x Step Into Greatness http://nehemiahdavis.com/contact/

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Ep. 90: The Extreme Introvert Hurdle of Online Marketing

Marketing Siege Radio

Play Episode Listen Later Apr 3, 2019 10:35

Does it ever freak you out as an entrepreneur to know that your face MUST be everywhere? If you are a fellow introvert, then this can be an extreme hurdle… You crave success, but you do almost anything you can to sabotage it! Been there. I would create hours and hours of content… A few things would happen… Post it where no one will see it. Not actually post it. Post it and delete it before anyone could see it. Until this happened… A friend of mine pointed me in the direction of Russell Brunson and Clickfunnels. I had no idea what a funnel was other than thing you used to put gas in the lawn mower! It was only a few months later that I attended Funnel Hacking Live 2018 in Orlando, FL. It was there that several entrepreneurs explained the way they played the game of business and online marketing. It was a life changing, reality altering moment for me. That’s when it became real. That when it began to click. That’s when it became attainable to be wildly successful. There were a few presentations that stuck out. Russell Brunson’s “Conversation Domination” and Peng Joon’s “Content Multiplier Formula” So the plan was I was going to create more content with newly acquired knowledge. Repurpose it. And finally distribute it The camera shyness was overwhelming so I did something that I think is super cool, and I think you will too… I would do something to get me creative...and turn the camera on so I was “In the Zone” for my videos. The personal growth experienced from attending that event truly changed my life. And just like me...YOU are one funnel away… P.S. You can join the ONE FUNNEL AWAY CHALLENGE HERE and get my exclusive bonuses: https://gearitupinsider.com/ofa --- Send in a voice message: https://anchor.fm/marty-white/message

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Peng Joon

Get Yourself the Job

Play Episode Listen Later Feb 18, 2019 55:00

Jennifer Hill interviews author and global thought leader, Peng Joon, about his book: “The Content Multiplier Formula.” Peng explains how he went from earning $300 a month to millions per year and becoming a world famous author and speaker. Peng offers a step by step guide to leverage various social media platforms to create great success and more money. contentmultiplierformula.com Peng Joon is recognized as the authority on how to make big money through the internet. He made his first million online selling products in the gaming space while he was living with his parents. Over the past 10 years he has built a following of over a million entrepreneurs, sold over 8 figures worth of products and services, and has enabled tens of thousands of people to build, grow and scale their online business. As one of the most requested speakers in the world, Peng Joon has spoken in over 20+ countries and have shared the stage with Richard Branson, Tony Robbins, Robert Kiyosaki and many other thought leaders of this era.

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How To Use Live Events To Grow Your Business: with Peng Joon - 005

Play Episode Listen Later Jan 29, 2019 29:42

Marian Esanu teaches coaches, authors and service providers how to dominate their market, command premium prices and become omnipresent influencers in their industry. In this episode, Marian interviews Peng Joon who is the CEO and founder of Smobble – a global brand that teaches people how to build, grow and scale an online business. Peng is also a platform speaker, and he has trained thousands of people in over 20+ countries all over the world. As a highly in demand speaker, he has shared the stage with Richard Branson, Tony Robbins, and other thought-leaders, motivators and marketers from across the globe. Subscribe to the show for lots more to come and don't forget to sign up for the monthly giveaway if you haven't already, where we have books, courses, coaching, ipads and other cool stuff. If you want to be considered as a guest for the High End Client Acquisition Podcast, you can apply here. Important Resources Used In The High End Client Acquisition Process: Clickfunnels High End Client Acquisition Class Content Mutiplier Formula Connect with Marian on social: ►Instagram: https://instagram.com/marianvesanu ►Facebook: https://facebook.com/marianvesanulive ►Twitter: https://twitter.com/marianvesanu ►LinkedIn: https://www.linkedin.com/in/marianvesanu

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From Passion to Profit...Discover how Peng Joon became an Online Wealth Creation legend

The Comeback Game

Play Episode Listen Later Jan 4, 2019 46:38

A dedicated infopreneur enabling people to take their knowledge, Peng Joon turned his passion and life experiences into a product that is profitable on the Internet. Through his online programs and speaking engagements, he has inspired millions of people from all walks of life and has created over 500 websites. His system has been widely regarded as the most strategic and innovative approach to growing an online empire. During his university days, Peng Joon spent the vast majority of his days playing the online game World of Warcraft rather than attending class. As a result of his gaming addiction, he barely made it through his finals. After nearly flunking out, Peng Joon found himself in $42,200 worth of college debt. Unemployed and broke, desperate to find a way out of his financial predicament, Peng Joon turned to the Internet and discovered a way to make money online from the comfort of his home. His only passion and knowledge about World of Warcraft started his online career. Seven months down the road, Peng Joon received a PayPal notification of payment received for $7. That magic moment marked the turning point in Peng Joon's life. He had successfully turned his passion into profit. From there he rinsed and repeated the process, replicating results and scaled his marketing strategy into various niches. In this episode you will learn: The defining moment of Peng Joon's life that made his journey incredible The life experiences that Peng Joon underwent and how he looked at it that changed his life Realisation and inputs and how important inner game is in your success The secret towards creating the success that 99% of people don't acknowledge

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Episode 9 - Something A Multi-Millionaire Told Me Yesterday

Things That Inspire Me

Play Episode Listen Later Dec 6, 2018 14:16

If you have not heard of Peng Joon ... go to PengJoon.com. He has some great content and truly a great human being. In this episode you will hear my take on what he shared yesterday with all our members in a private webinar. It is simple ... it's subtle ... listen close so you don't miss it. Hope this inspires you the way it did me!

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How Time Chunking Can Make You More Productive, Ep. 68

Just The Tips, with James P. Friel and Dean Holland

Play Episode Listen Later Oct 18, 2018 37:49

On today’s episode of Just the Tips, it’s Dean and I flying solo again, and we start off by acknowledging Dean’s, um, contributions to the show, before discussing how I, for once in my life, am all talked out, having just made six months worth of video content. So on today’s episode, we check in on what we’re both working on, take note that Dean is still way behind on our book-writing contest, and discuss such matters as how to be more productive and how to send Dean subliminal messages. And believe it or not, despite all of that goofing around, we dig into some ways you can be more productive. Embrace change or face stagnation Early on in the episode, as we were checking in with each other on what’s new, Dean confessed a few things to me that I think a lot of entrepreneurs can relate to. Aside from the fact that I’m smoking him in the book contest, he also confided that despite 2018 being the year of simplicity, as we’ve agreed on this podcast, he’s getting ready to launch about seven new projects. And in doing so, he’s essentially reinvented himself and his company. It’s something a lot of entrepreneurs struggle with: To stay the comfortable course or veer off on a new path if that’s what your gut is telling you to do. The change can be painful, but as Dean says, he’s really excited for what’s coming next. When at first you don’t succeed just lower your standards Dean copped to being only about 600 words into his book, which is supposed to be done by the end of the month. But as we discuss on this episode, a lot of gurus and marketers like to pass off leaflets and collected blog posts as books. As Dean says, there was one “thought leader” teaching people how to transcribe webinars and call it a book. So really, anything could be a book in the end. As I tell Dean in this episode of Just the Tips, if at first you don’t succeed, just lower your expectations! How to make yourself more productive with time chunking As listeners of Just the Tips know, Dean and I always have a lot of things going on at once. So do you, because as entrepreneurs we tend to take on a lot. But one thing I’ve recognized as being very helpful for getting things accomplished is something called “time chunking.” Essentially, you want to lay aside chunks of time for one specific task. For instance, this week I’ve been working on my videos. And that time is set aside strictly for videos. If, instead, you “task switch,” meaning you’re working not only on different things but different kinds of things, you’re always going to be taking yourself out of the mindset needed to really focus and get one thing done. So you end up slowing yourself down a lot, and you’ll see a steep dropoff in your productivity. Batch your work together to make it stretch Peng Joon is the master of time chunking, and I learned a lot when I heard him speak. He says that he actually makes 90 days of content in just three days, and then he doesn’t have to worry about it for another three months. That inspired me for my approach to video and content making, so I had a video crew come in and record a ton of videos all at once, so I’ll have all of this content to roll out in various forms (video ads, social media videos, memes, etc.) Time chunking can not only force you to set aside the time to get work done, it can get you into the right frame of mind to be creative. I highly recommend this approach for any Just the Tips listeners out there who feel their productivity slipping. Outline of This Episode [3:17] What is time chunking? [6:46] Why Dean feels like he’s starting over [14:02] What is a book? [19:40] How time chunking can make you more productive [27:35] How to plan your creative content [33:00] How James’s lead magnets and funnels work Music for “Just The Tips” is titled, “Happy Happy Game Show” by Kevin MacLeod (http://incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License Resources Mentioned Peng Joon Time chunking Connect With James and Dean James P. Friel: AutoPilot Entrepreneur Program: www.jamespfriel.com/autopilot Facebook Group: https://www.facebook.com/groups/autopilotentrepreneur Site: www.jamespfriel.com Dean Holland: Blog: www.DeanHolland.com FB Page: https://www.facebook.com/DeanHollandHQ Digital Business Entrepreneurs: https://www.facebook.com/groups/DigitalBusinessEntrepreneurs/

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Ep 023 - Peng Joon on Entrepreneurship and How to Turn Your Passion into a Business

Beyond The Hustle

Play Episode Listen Later Sep 20, 2018 40:35

"Tactics may change but strategies don't" Peng Joon shares how he achieved massive success simply by having followed something he was passionate about. Give value to people and you'll build a mass following that will love you and buy from you. When he started his business, he did it under a pen name. Afraid of disclosing his real identity, thinking people wouldn't buy from an Asian kid, he lost his entire business overnight. This gave him the courage to start over, using his real name, and he has gone on to build his own 8 figure empire online. If he could, there's no reason why you can't ! Follow Peng Joon http://instagram.com/pengjoon Follow Carolina Millan. http://instagram.com/carolinamillan Use the hashtag #beyondthehustle and connect with me on Twitter and Instagram, tell me what you loved the most about the show to win prizes! And be sure to subscribe and leave a 5 star review! Appreciate you!

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The Content Multiplier Formula - Peng Joon - FHR #263

ClickFunnels Radio

Play Episode Listen Later Aug 24, 2018 32:03

Why Dave Decided to talk to Peng Joon: Peng Joon will be revealing how he built a following of over 2 million people online using the monetization strategy that has generated over $10 million. He details the process of using automating content creation and gives many useful tips on branding and content creating. Tips and Tricks for You and Your Business: Content Multiplier Formula: What is it? (1:00) Pillar Piece Of Content: Ease And Scalability (11:50) Immerse Yourself And Go All In! (15:34) The Power of Live Events: Branding and Monetization (24:00) Quotable Moments: "Understand how to create content in a very strategic manner so it actually reduces the cost of ads." "Understanding that people and marketers have already figured out what kind of content is proven to be engaging." "Are you willing to be bad at something to be good at something." "This is the moment when the average person will quit. Do you believe that you are an average person?" Other Tidbits: Peng discusses how he automates his traffic strategy that has enabled him to travel the world and speak in over 20+ countries. It was this strategy here that got him to place #1 in the Expert Secrets contest. Links: FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar ---Transcript--- Speaker 1: 00:00 Welcome to funnel hacker radio podcast, where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets, and how you can get those same results. Here's your host, Dave Woodward. Speaker 2: 00:17 Everybody. Welcome back to funnel hacker radio. You guys are in for the ride of your life today. I have been trying to get this guy on my show for business guy in the world and traveling around the literally travels around the world the entire time. Any of you guys were there at funnel hacking live. You saw him. And if you know anything about our expert secrets book launch, he was the number one affiliate. So with that, I want to introduce you guys to Peng Joon. Hey, welcome to the show. Speaker 3: 00:40 They have everybody. I'm so excited to be here and I'm going to do whatever it takes to give you guys so much value today Speaker 2: 00:48 that's you always over deliver. So I'm not too worried about that. So for people who don't know, uh, this whole crazy expert secrets book launched, literally went nuts and hang ended up just dominating at the end. And I was like, how the heck did you do this? Because I mean he actually ended up creating an audience of over 2 million Pixel people from scratch and I'm like, what in the how do you, how does someone do that? And so he's created this thing called the content multiplier formula and I want him to kind of dive in and talk to you about this. The other thing we're going to make sure we have time at the end is he also is the master at live events. So kind of a little hook there to make sure you guys stay to the end of this thing. So you're learning a ton about the content multiplier, but also about live events. So paying to go ahead and dive in on this whole content multiply. What is it? How's it work? Why are you so successful with it? Speaker 3: 01:36 Well, let's just start off with how most people use social media and facebook, right? When most people use facebook in one ads, most of the time it's about creating the ad, targeting the audience. I'm choosing the right image. They think it's about the copy, which all those are important to the equation, but you really think about it. That's what everybody is doing. They're running an ad to a completely cold audience and getting that audience to go to follow and while that may have been effective a couple of years ago, here's the biggest turn. The biggest turn is that because that's what everybody else is doing and you will realize that you're running ads for a while, is that facebook ad cost is constantly on the rise and the reason for that is because, well, it's two things. It's all supply and demand, right? So supply which is our newsfeed that is not going to change and facebook can only gem that many ads in newsfeed, so supplies remain constant and the same time demand, which is every single entrepreneur, every single business owner is coming on board now because they understand the power of facebook. Speaker 3: 02:44 So demand is constantly on the rise and what happens when demand increases and supply stays the same is that crisis of ads is just going to keep increasing. And if you adopt the same strategy of what everybody else is doing, which is just running ads to a cold audience, which is important, that is not going to give you an itch and I believe that the businesses that will not just survive but thrive when it comes to marketing on facebook, are the ones that understand how to create content in a very strategic manner so that it actually reduces the cost of the ads and the only way to reduce the cost of your ads is if you're able to run ads to a semi warm audience. And how do you build a semi warm audience? It is when you're able to start the relationship off first by giving them value so that they know who you are, where you started the relationship off with no strings attached. Speaker 3: 03:41 And what I mean by that is if you take a look at what most marketers say is that for the last couple of years, Martins have always said, oh, you need to start off by building a squeeze page first. And the first thing you need to do is get some name and email address. Right? And while that has been effective for like the last decade, the problem with that is that if you run an ad and there was some sort of string attached like I'm going to give you this free gift if and only if you enter your name and email address, you realize that's only going to become more and more expensive, but what if you actually did things differently? What if you started the relationship off by giving value? No strings attached and then after that ran ads to people who consumed your content and you retarget them after and if you did that, you will realize that the cost of your ad, your cost per acquisition, your cost per lead, your cost per registration, all of that is going to decrease because now you're marketing to an audience whom you've already served and given value in the past. Speaker 3: 04:44 And that is what the content multiplier formula is all about. Speaker 2: 04:49 That is so killer. I think it's. It's been fun for me only because the demand for your content multiplier formula is just going through the roof because people are like, I'm doing it this old way and it's not working, and I hear this crazy thing, that pains joint. What's he doing? And I think what you provided there is the key and that is if you provide value first before you ask for the often totally changes the game. Speaker 3: 05:12 That's right. So, so what do we think about it? The problem is that most marketers, they wake up, they're all pumped, they're excited, and then it's like I want to start creating content today and then go to facebook or instagram or youtube and they say, you know, like, so what should I talk about today? Right? So that's where I believe that there's the three most important pieces, which is having a systematic way to actually publish your content and having it go out. Number two is automating the process so that it's in a very systematic, strategic manner that doesn't consume your life. And then number three is about monetizing. Ultimately, you can only get your message out there if you have a method of monetizing it. So, so if you really think about it, like step them one, what should you talk about? You start creating videos that actually genuinely help your target audience. Speaker 3: 06:03 So you start creating these videos, um, and there's a whole formula for it. But basically the whole idea is understanding that people and marketers have already figured out what type of content is proved is proven to be engaging. So this, when you can go to Buzzsumo, this, when you can go to medium and like medium, I love medium. You know why? Because they have the entire hook story figured out. You take a look at their headlines and what are the articles that go up a medium. It's so engaging. So what if you actually went on medium and this is what I call, you know, beginning with the end in mind. You'll look at the headlines, the title that's already proven to convert in your marketplace. And it's not about, you know, this is like content hacking, right? Understanding the content that's really working right and run it and trying to reinvent the wheel, take a look at what's already proven to be engaging and create content based on those topics. Speaker 3: 07:01 Then that step in what. Okay, and then but two, it's about having that system, whether it's Trello, whether it's using google drive, but having a systematic way to have your content go across all different platforms. Facebook, instagram, youtube, your blog, right? So like I have my content up on all these different platforms because. And it's possibly because of the system and my system is basically every three months, every four months I take three days off, I spend an entire day of shooting videos and then after that all of my videos, it goes on Google drive and that's when my team takes over. That's when they create the 59 second videos for instagram. They create the, the, the, the 15 second stories. They take the most compelling things. I sit in the videos and they create the quote cards from it, all of the. They send it to rev for transcription. Speaker 3: 07:55 It goes into this shared folder and the transcription is sent to my blog posts, the ones that is proven to be engaging the, uh, my, my, my writer will rewrite the transcription and make it into an actual blog post, so, but only for the winners. So there's this strategy for automating all of the content so that it matches the context of the platform. I think what many marketers do is they post the same thing on all platforms when in fact we need to match the content to the context of platform and finding the third step. So like there's a reason to doing all this. It is to build up that warm audience, that retargeting, retargeting audience, the pixeled audience so that you can run your ads this time to this warm audience. There's, when you invite them to the free plus shipping funnel is when you invite them to a webinar. This is when you send them to the opt in page because now you're going to realize that not only have you built a following, but now your cost of advertising, cost per lead, cost per registration is going to be drastically lower. Speaker 2: 08:58 I love it. I think that's the part that people don't understand is x seminar says, well, Gosh, I can't create 120 videos like pain does. There's no way, and yet at the same time they don't understand there's a cost for that time and it's actually, if you'll invest the time now, it will reduce your ad cost drastically. I saw that during your expert secrets thing. I saw your ads everywhere. I'm like, he's gotten paid a fortune for those ads it, but you weren't because of all the way he retargeted these things, so it was just amazing for me to see how you're actually able. If you spend the time upfront, you're actually able to reduce the added costs on the back end. Speaker 3: 09:31 Yes, 100 percent. And I think that the reason why people think that creating content is tough is because they're not beginning with the end in mind. So like my process that I use is that my team, they'll do the research and I think you got to find out what works for you. But what has worked well for me because I'm someone who likes to analyze things a lot and it took me a long time last time if I tried to actually prepare for it and that's when it actually takes a long time. So like what my team does now that's worked really well is they will just give me the title, the book and on the spot, like within five seconds I bogle and I realized that that has actually worked a whole lot better because that's what I'm on natural. I'm not trying to overanalyze things and that's when we're able to create videos really, really quickly. Speaker 2: 10:16 That's so funny. So as are talking, I basically just got back from Africa and my daughter in law, who's gonna be doing a lot of my social media. I said, you have to go ahead, you got to use pangs course. So she bought your course and I came home and literally last night I said I can't take three days off right now. I've been gone for two weeks. But it was, it was fascinating to me because she did the same thing. She was like, Hey, here's the hookers, the title go. And just that spontaneity piece I think I'm hoping actually he's going to create it to be much more genuine. It's not as as well planned out or thought out, but I think it comes across much more authentic and I think it should be much more engaging that way. Speaker 3: 10:54 He will be, it will be end and he was thinking you don't even need to take three days off. Like that's just what I do because that's worked well for me to, to, you know, get my videographer in and then just really immersive cells. But you could take half a day off and that will still take care of like nearly an entire month's worth of social media stuff. So. So do what will work for your, your timetable and your schedule. Speaker 2: 11:17 I love that. So now that you've got that, it's automated. So first of all, people aren't going to be dying on Dave, how do I get this course? Where is it at, how do I, how do I actually do it? So where can they have to get the course? Speaker 3: 11:29 So it's the typical free plus shipping, which all be very familiar with. You can get this booklet@thecontentmultiplierformula.com, where I'll talk about how do you create this first piece of pillar content, have it automated and streamlined across all these different platforms using the system that's proven over and over again. Speaker 2: 11:50 I love it. So help people understand when you're talking about piece of content, what exactly is that? Speaker 3: 11:55 Okay. So that's basically the first piece of content that is going to be repurposed across all these different platforms. Right? And that starts with a video like that would be the only thing that is unavoidable. It's you creating that first piece of video because everything else can be streamlined and automated. So to me, the video is the pillar content. That's the first step, number one, uh, there's that piece usually. So it's usually like two minutes to five, right? So if so, like I don't have the time, should not be an excuse because the videos that convert well and facebook, they're not long videos, they're short videos, so two to five minutes would be ideal. Um, and then once you have that piece of content, it pillar content, that's when the transcription, that's when the 59 second version, that's when the 15 second version for a story that all of that can happen now as a direct result of that one video. So it's about having the system so that as you grow your team, as you and you could be right now just one person and you could outsource it, get an assistant, help you out, but help having the system up in place first so that as you scale and as you want to go across all these different platforms, it becomes easy and scalable. Speaker 2: 13:16 I love that. So I want to make sure is, as people who are listening to this, did you understand one of the main things I've always taken away from paying that you could do the most amazing job and that is you have this ability to teach at very complex things in a very simple, simple method and it's one of things I love about your free plus shipping book as I was going through it was what seems to be super complex. You have this talent of really just minimizing it into such small consumable chunks. I think it's, it's even easy to see that even in your, in the stuff that you're producing online as far as social media, the same thing happens and if you don't mind, could you. If a person's not real good at doing that, what type of suggestions would you recommend? How do they get better at being more concise like you are? Speaker 3: 14:01 So those of you have heard my story, you will know that. You know, I, I was horrible, like really, really horrible at one point in time. And I think that it really comes down to, number one, whether you are willing to be bad at something in order to be good at something. I think that most people never achieve mastery is because most people dabble. Most people are shiny objects seekers will, they'll find something and they'll say, oh, let me try this thing. And then they're on it for like a week and then after that next week they're onto try and drop shipping. And then the following week they're trying, you know, affiliate marketing because they're not willing to be bad at something to be good at something speaking. And the ability to articulate in a way that is easily understood. I believe it comes down to practice. Speaker 3: 14:49 My videos used to be horrible when I was at doing live events. I used to bomb on stages, you know, I failed over and over again. And, and I think that the thing that stops people from being good at something, they're just not willing to be bad at it at first. And if you are consistently, if you really think about that attitude to what's practice, most people when they have some sort of success, that's when he tell themselves like, oh, I already know that, but if you really think about it, I mean, think about the attitude like Michael Jordan would have if his coach asked him to make a free trial. Do you think Michael Jordan will say, oh, I already know how to make a free trial. Right? So, so I think that the attitude towards getting better at something and how people tell themselves, um, and the teachability index, which is what Russell says all the time, right, will really determine how good a person becomes at a certain skill. Speaker 2: 15:46 I love that. Totally. I can't agree more with you. Ross were just talking about this the other day as far as one of his skill sets just like you is the ability to literally immerse himself in something and to go all in on it is in the process. Right now I'm getting registered to write his new book, traffic secrets and everything right now is traffic, traffic, traffic, and just totally immersion. Even though we'd been running traffic and literally half a million dollars a month in traffic and yet at the same time it's like, okay, what more can I learn? How can I really, how can I understand it so well that I could teach it in a couple little sketch drawings which she prefers to do and you have that same step, that skill and I love seeing you teach in your live events just because you get people so excited because you come up, you're a master of the content and you come across so eloquent and yet at the same time, so simple that people go, if paying can do, maybe I can't do, and I think that's one of the. Again, it's the skill of a master like you are paying, so congrats on putting in the time. Speaker 3: 16:46 Thank you. Yes. It took a lot of time. It took a lot of time training, practice, and I think that's the thing people don't see they. They look at. Most people look at the result, right? They look at the tip of the iceberg and then the conclusion is, oh, this person must be good at this because of some sort of talent or skill or it's genetics. Right? And they don't look at the struggles or the journey. Speaker 2: 17:10 Totally agree. Well, with that, I want to kind of do a little segue into this other portion because I want to make sure we get time for this. And I, I knew you actually before the whole content multiplier formula. I knew you more as the Tony Robbins who is of your. Basically our Asian was flying around the country when you first join our inner circle. I'm like, he's joined the inner circle and yet he's never ever hear. It's because he's traveling around. How many live events do you do a year? Speaker 3: 17:36 Well, so first of all, let me give you some context too, like event. Okay. Um, Speaker 3: 17:42 the only reason why I immersed myself into the world of live events was because there was a point in time when I was so bad and I was so horrible and I bombed on stage that I told myself I would never do live events again. And one of the, uh, the CEO of one of the biggest, uh, seminar organizers in the world. I'm the CEO of success resources and I was friends with him and he and I told him, you know, his name's Richard. I said, Richard, thank you very much for inviting me to this stage, but I don't think I'll as you can see speaking's not from you, that that was when he put me in a crowd of 900 people and I sold nothing. Okay. Speaker 3: 18:24 You know, as you can see, I'm an internet marketer. I'm not a speaker. I'm not a closer, um, but it was a great learning experience. And he told me this thing. He said, he said, I'm so. I said, you know, thank you very much for inviting me, but I don't think I'll be coming back. And he told me this. He said, you know, the last couple of years, over the last decade we've worked with the best of the best people like Tony Robbins, um, and with the bunny have reached speakers and seeing them come and go. And he told me this, he said, this is the moment when an average person will quit. And I thought like, those were very powerful words and he asked me, he said, Peng Joon, do you believe that you're an average person? And those words really well. So it was, and I know it sounds a little bit cheesy, but it was really just one moment of decision and that one moment of decision is, you know, I'm never gonna quit until I become world class at this. So it just became a personal agenda that I can tell you that even though I've been to all these different, I've spoken more than 20 countries now in at least 200 plus different events, speaking gigs, 90 minutes all over the world. And I can tell you that some countries there aren't very profitable. They're not the best use of my time. I'm not going to name the of. Speaker 3: 19:52 But I do that purely because I don't know, just to, just so that I can get the hours, practice experience. Um, and that's why I do them. Okay. So it's, it's, that's why I do live events was because I told myself at one point in time, I'm only going to quit when I believe that actually will cross at this. So to me, mastery is 10,000 hours and I'm not going to quit until I get the 10,000 hour mark. So it may not be the best business decision. I think that speaking is great for. I mean, it's great, you know, don't get me wrong, it's still good money, but it may not necessarily be the best use of my time at this point in time, but. But that's the purpose of events. I think it's branding, it's great cashflow, it's great monetization. But the reason why I'm doing it today is very different. Just for that reason. I love it. Well, I know you're Speaker 2: 20:48 well on your way to more than your 10,000 hours, which is super cool. But. So tell me for those people who are sitting there going, gosh, I, in fact I was actually with the people already in Russell when we're out in Africa and we decided to open up our own platform selling and put out the form and everything else on facebook live and it would close it down. Yesterday we have over 200 people now that have basically applied for this and then there's going through some of the application. Some of them were like, well, you know, I just want to be, I want to use this as a starting. I've never done it before. I want to work for you guys. And I'm like, well I don't want to have typically not gonna use our platform to have you practice on. So how does a person who wants to get really good at it, how do they get the practice? How do they start down that 10,000 hours? It's really hard to get on a stage if you don't already have a track record. So how do you do that? Speaker 3: 21:39 There's two ways. Okay. I believe that this opportunity is something that was not available to us like 10 years ago, 10 years ago, when, when I was just about starting out, speaking on stages. Well, eight years ago I didn't have that opportunity. We just number one, live webinars, live webinars would be low risk. You don't have to spend tens and thousands of dollars. I'm trying to fill up a room yourself and on top of that, that's when you can actually practice with like 10 people live. So if all it takes is to run ads to like you know, to a Webinar, show up with a Webinar, get practice every single week by doing a live webinar because that would be the closest thing to a live event. Now, once you start practicing doing that, and that could be facebook live as well, you know, just interacting with an audience, but nothing's going to be the same as of course in a live event. Speaker 3: 22:30 But like you said, no organizer is going to want you on their stages if you had zero practice and to use their stages as a practice ground. So what do you do? Use facebook. Get like really swollen. This is what I tell people all the time. Okay? So most of the time people don't start because of limiting beliefs, right? You might not have the confidence to do it yet. And here's what I tell people. I say, right? Do you believe that you can teach someone everything you knew about whatever skills that you had and charge somebody a thousand dollars for three days. Why would we taught them everything you knew, whether it's marketing, whether it's investing or stocks, right? And if you really think about it, if you had 10 people on board, right? And charge a thousand dollars, that's a $10,000 weekend and the way to do it is facebook ads, right? Speaker 3: 23:20 Facebook ads where you, the people within a 25 mile radius that's in your city and saying, hey guys, and targeting with that interest based as well saying, you know, I'm going to be holding this free workshop this evening. Come and spend half a day with me when I'm going to be showing you Xyz. Result without thing you hate doing. Come and join me for this masterclass, boot camp in person. And you just gave them, you know, crazy value for half a day for hours, and then after that you're sending them to a two or three days if you've been charged them a thousand dollars for it, right? I believe that's the best way to get this. And even if they didn't sign up, you gave them great value and it was great practice for you and you didn't have to risk too much because you need to target 10 people, which is going to be extremely cheap. So that's how you get press. Speaker 2: 24:07 I love that. And the great thing about is it dovetails into how we started this off with the whole idea as far as this content multiplier, because here you're, you're using your content that you're publishing, putting that out to trap basically as bait to get people to join a list where you can then invite them. And obviously retargeting locally. I love, love that idea as well. So again, I, I would love to talk to you literally for days, uh, because you have a sense. Speaker 3: 24:32 Let, let, let me show you this one more thing. Okay. So like just last week, one of my students was just showing him like the power of life events and a very, very simple funnel. Okay. So he's funnels like two steps. Step number one is, hey guys, I'm doing a live event to show you how to publish a book and use a book as a marketing tool. Sign up for this life event. Thank you page. Hey, I'm excited having you to come for this slide. Okay. So it was a freeing three hour workshop he spent. So listen to this, he spent on facebook ads wasn't exactly cheap because I know that his face campaign couldn't use a lot of improvement by. He spent approximately $50 to acquire a lead. So a lead was basically just name, email, phone number. She got about 40 percent to show up at his event. Speaker 3: 25:21 So you've been with free 40 percent show up. Um, and he got a room of approximately. So he did two sessions total about 120 people. So 120 people, right? Um, so that would have been about, I don't know, like 300 leads, 300 leads multiplied by 50 bucks. We spent like slightly over 10,000. Right? But understand something when you sell something that is a $2,000, so he's still at $2,000. You, he needed like, I don't remember the exact number, but it was like less than three percent conversions in order to make all of your money back, not including the back end, including all of the upsells that happens after that. So even if you are not necessarily good at speaking, speaking is actually very low risk. It's simple to set your funnel up, right? It's simple to get 10 people, 50 people come to the event is all a matter of just scaling on facebook and then that's how you can get that practice. So, you know, Speaker 2: 26:23 I just, I love, love your examples. The best part is you're, you're the guy who's actually out there doing it. It's really fun for me to sit and spend time with young because a lot of people talk about, Oh yeah, I fact I was talking to this guy yesterday who wants to start his own speaking course, and yet he's never spoken from stage like you're gonna cry. He goes, yeah, I've learned everything. I've read all the books. I'm like, how can you have any authority or validity to go out? And he goes, well, I've done webinars. I'm like, no, it's totally different. You have to understand that. I love. I love that simple models. Super easy funnel drive, facebook ad traffic to it. Have a free one there. We're going to send them. I mean we talked about that in extra tickets and dotcom secrets all the time. Any other value bonds before we wrap things up for you? Wanna, make sure people hear about. Speaker 3: 27:11 Well, I think that when it comes to live events, you just got to do the first one first and understand that. I'd say like 90 percent of people will do their first live event will usually bump and just that's part of the process. It's part of the journey. Expect to bomb, especially you have no prior training, but um, that's just part of the process, but I can tell you that there has not, there isn't a single person I know that did the first live event that never regretted doing it, not one person, not one, and it will be the most fulfilling and lucrative potentially lucrative thing they actually do in your career. And that's when you really think about it. That's when you're able to serve your customers at the highest level. Like, I don't know about you, but I've never been to a webinar. Then as that changed my life. Right? So you can really change somebody's life tool Webinar, but for life event, that's when can change some of these lights. Speaker 2: 28:18 Oh my gosh, I love that. I know we're about ready to open up the funnel hacking live tickets for next year and that's really Russell's primary focus is exactly what you said is says young people who buy products and things through through webinars, which is great and they get serviced that way. But the community and the culture and the connections that happen at live events. I, I'm where I'm at right now because I attended live events and I think if from one, if you haven't gone to a live event, men go find a lot of them go to it and see how it's done and learn from watching other people do it, but the other thing I think is if you want to serve someone for us as a community, I think the only way we will always have a funnel hacking live because it's the best way for us to serve our community and having them actually there. Speaker 3: 29:04 In fact, Dave, if you look up like, I don't know if you can of really see it, but like all those folders up here, all these folders and there's like a bunch of white files down there. I'm not kidding, but if I took all those, all those folders are just notes I've learned from attending live events and it's like, oh my gosh, I've spent hundreds and thousands of dollars learning from my events because that's how I grew to understand that if you are somebody been learning to life events, what have you could be that person for somebody else. That's why it's so powerful. Oh, I love it. Speaker 2: 29:42 Thank. Thank you so much. Again, you're such a dear friend to me personally and to us as a community. I can't thank you enough for all that you continue to give and give and give your a person who is so genuine and always out there providing value to people. Again, for those of you guys, make sure you look at the content multiplier formula and then we were talking earlier about as far as events, if people want to find out more about live events, how can they do that? Speaker 3: 30:04 You can go to event codex.com to learn a five step system on how to run and monetize live events. Speaker 2: 30:12 Indeed, you can tell people about what they're gonna get in there. It's basically a I. I believe Speaker 3: 30:16 that all successful live events is basically five pillars. Number one is the ability to sell the tickets to is the ability to get them to show up. Number three is what you actually teach at a live events to serve them the highest level. Number four, which is where the real money is executing the upsell, and number five is basically how do you leverage the live event so that you don't stuck being an events trainer where you're always on the road trading time for money. How do you turn it into a digital asset? How do you really leverage on that event? Create testimonials, you know, digital asset from all of that. It's five steps. Speaker 2: 30:53 Oh Man, I wish we had more time, so basically people go out and take a look@thecontentmultiplierformuladotcomandalsoeventcodex.com. We'll have the links down below for sure. Hey, thank you so much again. I wish you all the best and all that you're doing and look for talking again real soon. Thank you. Speaker 4: 31:12 Okay. Hey everybody. Thank you so much for taking the time to listen to podcasts. If you don't mind, could you please share this with others, rate and review this podcast on itunes. It means the world to me or I'm trying to get to as a million downloads here in the next few months and just crush through over $650,000 and I just want to get the next few 100,000 so we can get to a million downloads and see really what I can do to help improve and and get this out to more people at the same time. If there's a topic, there's something you'd like me to share or someone you'd like me to interview, by all means, just reach out to me on facebook. You can pm me and I'll be more than happy to take any of your feedback as well as at the pub like me to interview more than happy to reach out and have that conversation with you so I can go to itunes rate and review this, share this podcast with others and let me know how else I can improve this or what I can do that do to make this better for you guys. Speaker 4: 32:01 Thanks.

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066: How to Master Your Strengths with Peng Joon

Billion Dollar Body

Play Episode Listen Later Aug 22, 2018 44:04

In today’s episode Nicholas sits down with Peng Joon and there are so many epic takeaways. Peng and Nicholas talk about focusing on your strengths while shying away from You're Weaknesses, Peng shares how he has produced tens of millions of dollars without hopping on any sales calls. He has spoken on many stages with thought leaders like Tony Robbins, Richard Branson and so many more! Timestamped: [ 01:21 ] Living Out of a Suitcase [ 02:21 ] Tony Sanders, a Pen Name [ 10:18 ] Mastering Your Market [ 16:26 ] The Equation for Success [ 22:34 ] Building with Focus [ 28:10 ] Bombing for Success [ 33:57 ] Results are What You Make [ 41:14 ] Scaling Takeaways: Go into a market that actually matters to you. went to a market that actually made, that made me excited every single day. And I think that many times when people start an online business, they go into a market where they think it's a great market because it makes them money. Then take a look at every single market, no matter how crazy you think that market is. Understand that right now in today's world there is somebody that's crushing it, making millions of dollars from it. No matter how weird you think that market is or even if it was a serious market like real estate or investing a four x, the truth is there is somebody in the market that has it figured out, figured out in terms of what the funnels look like in terms of the price point in front, in terms of the offer, in terms of the traffic, where to buy traffic from, how the ads look like, and now it's just about starting off and using that as a benchmark. Lots of copy, but to model what works so that you can separate and differentiate yourself from that offer. That's making millions of dollars online and that would be the next. Practice. I think we’ve got to understand that most people who look at someone who has mastered a certain skill look at them as Person who has mastered it because of genetics or this person was born with this gift, this talent. Most people only look at a result and say, ah. But the truth is in entrepreneurship, every single skill set, including speaking is a learnable, trainable skill. All you have to ask yourself is, “are we willing to be bad at something in order to be good at something?” The truth is, if you accept that struggles and failures are just part of the success equation, then that's how you can get past that initial hurdle of being bad at something. If you want to sell them stages, understand that right now all it takes is practice. What's our end goal? Once you know that you will see that it means underneath that umbrella it would be things like wanting facebook ads, social media, speaking, closing, running live events. All that we're putting out there today is based upon that belief. We aren’t going to spend our time and focus bullying up things even if it could potentially generate an additional six figures because I know for sure the one thing that is costing my business is focused, is losing focus. There are many times when I thought like this would be a great way to make more money. When a person is starting out and you've got bills to pay, it could be very enticing too, you know, want to do that thing that makes you a couple thousand dollars million, pay off the bills. Know that long-term that is not sustainable because as long as we're focused on tactics and not a strategy, it's going to be really tough to scale and evolve because tactics and platforms will always change over time. Resources: The Billion Dollar Brotherhood Business Cheat Sheet

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Peng Joon – Building 8 figure business in less than 7 years

Warrior Family

Play Episode Listen Later Jul 10, 2018 73:45

Peng Joon – Building 8 figure business in less than 7 years Peng Joon is an unbelievably successful web entrepreneur. In less than 7 years, he has built an 8 figure business. His path to success started when he sold his first e-book for 7 dollars! If you want to become extremely wealthy by selling products or services, you need to listen to this video! He told me all his secrets and strategies! He will answer some incredibly important questions: What are the best strategies for selling online? How can social media help you to become a millionaire? How to find your perfect niche? What is his unique social media strategy that makes him the most money? How to get the perfect audience that will buy your products and services? What is his traffic generation strategy? What kind of content works the best? How to start your path if you are on a low budget and don't have enough skills? How to become a convincing on-stage salesperson or speaker? How to become huge in the MLM industry? Listen on Video Version https://www.youtube.com/watch?v=M9x1snbDskQ Watch Video Version On Connect With Me Facebook Instagram Twitter Youtube Linkedin

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SFR 152: My Content Machine...

Play Episode Listen Later Jun 29, 2018 28:03

- Boom, what's going on everyone. This is Steve Larsen, and this is Sales Funnel Radio. Today, we’re gonna talk about my content machine and how I'm pulling it off. I've spent the last four years learning form the most brilliant marketers today. And now I've left my nine to five to take the plunge and build my million dollar business. The real question is, how will I do it without VC funding or debt, completely from scratch? This podcast is here to give you the answer. Join me and follow along as I learn, apply, and share marketing strategies to grow my online business, using only today's best internet sales funnels. My name is Steve Larsen, and welcome to Sales Funnel Radio. What's up guys? Hey, I am excited to share this with you. You know when I first started listening to gurus on the internet, when I first started consuming their content, when I first started going through and reading it - I was grateful for the content. But... I don't know if you're like me?... I didn’t ever want to do any kind of publishing ever, ever. I remember when I first went to my first Funnel Hacking Live. It was 2016. I remember this very clearly... I think I might have shared this with you before.... I was biking around the bay at San Diego because what cash we had, I didn't want to spend on a cab. So I was biking around on a hired bike and I remember thinking to myself, “I will do whatever Russell tells me to do, except I will not publish.” That was my actual thought. Fast forward a week, and I'm working next to Russell Brunson, and this is what I see him doing. He's sitting there and he's on camera going, “What's up guys, this is Russell Brunson!” Then he's over on his podcast, “What's up guys, this is Russell Brunson!” And then he's over on his blog... “What's up guys, this is Russell Brunson.” And I was like, there's something to this. This is really interesting. Funnily enough, on the very first day at Funnel Hacking Live, he said, “Everyone needs to start publishing.” And I was like, “there's no way I'm not gonna do it. I will build the funnels. I'll do whatever you want me to do Russell. My life's already changed. Thank you so much. I appreciate that. But I will never, ever, Mr. Russell Brunson, ever be one of those podcasters.” And that was my thought. Well, “What's up, how you doing?” I'm podcasting! We've crossed over 160,000 downloads between the two shows that I have - which is awesome. It's gone really, really well. I remember after watching Russell publish…. We didn't do anything unless there was a camera around a lot of times, right. We’d go grab a camera... One day it was like 4:00 a.m. and he voxed me; he goes, “Dude, I got this sick idea man - swing down to the office as soon as you can. I'm really, really pumped about this. I'm gonna make you famous.” I was like, what does that mean? And then he goes, “Dude, we're gonna start a reality TV show man!” And that's when we started Funnel Hacker TV. So we had a visual show... and then a podcast so people could listen... then there were blogs so people could read. Dominating everywhere! I mean, to be completely honest with you, can you consume all of the content that ClickFunnels puts out? No, nobody can. But that's not the point. He's trying to dominate the conversation. I remember about six weeks into working at CF, I decided to get a handle on this whole content creation thing. There was no way to do this without actually publishing. I know I'm gonna suck at first. Like I'm gonna be terrible. I'm gonna be awful. And I was awful. I was super bad. I really was not good. If you guys go listen to the first few episodes of Sales Funnel Radio - the content is good. What I'm talking about is great. But the delivery is terrible. I knew that. And I came to grips with the fact. I just needed to gut it out a little bit - just start moving forward. When I first started publishing, I was the only person in my content team. I was watching a lot of major entrepreneurs, and they were never the only one doing the content. They had a content team. I was like, “Oh my gosh, I'm not gonna be able to afford something like that… and how do you even put a team like that together.” The whole point of this episode is to show with you guys the journey through my content team - because even though I have a team now - it didn’t start that way. When I started, I was just using Libsyn. That's Liberated Syndication dot com. Libsyn.com. It's L-I-B-S-Y-N dot com. It's amazing, okay. It was like five bucks a month for me to start. And what it allowed me to do was... I wanted to be able to push out on iTunes obviously.... But I knew that a lot of people want to read, but I didn't want to write a blog. I like writing about this kind of stuff. But I'm not gonna take the time to write a blog for every podcast episode. So what I did was rip the audio and get it transcribed at Rev.com. Then I took that transcription, and it became the blog post. So now I have an blog for every episode. That's all I did. I just took the transcription, I put it on WordPress, and pressed go. I believe in using tools for the intent they were created. ClickFunnels is not meant to be a blogging platform. So I don't blog on it. I use WordPress because WordPress was built to be a blogging platform. Some people do some weird things with WordPress and turn it into a sales platform. But it's not a sales funnel. So I don't use WordPress to sell things. I use WordPress to publish things. Does that make sense? You could make a lot of things turn into a lot of other things with weird connections and stuff. I just don't. It's kind of like going to a sushi place and ordering a hamburger. I'm sure they could make it for you, but that's not their thing. You know what I mean? I look at software the same way. Whatever the software was intended to do, that's what I use it for. And that's why I still use several different platforms and I'll tie them together. ClickFunnels is built to sell crap. So I use it to sell my crap. When I first started out, it was just me; it took me about two hours per episode to get it out of the door. I would wake up at about 5:00 a.m - I'd be at ClickFunnel's HQ at about 6:00 a.m - and I would take Russell's microphone 'cause I didn't have money to go get a microphone at that time… I would unplug the microphone from his computer and I'd go over and plug it into mine. Then I'd record the episode 'cause I knew his mic was good. And I was like, well crap. I gotta figure out how to use Adobe Audition, or some kind of software for editing, or something like that. I went through and I created my intros. And I make all my intros and outros by the way. I really like doing it. I've been a sound junky and editor since I was like 12. And I would make a lot of music on a lot of different platforms. I spent a lot of Saturdays just making music. It was a bunch of fun. So I did my own sound editing. I would go to Fiverr and have somebody do a voiceover. The way I wrote my intro, just so you guys know, is I went and I actually listened to all the top rated podcasts in the business category on iTunes. I listened to all their intros, and transcribed them. I found all the similarities and grabbed some of those - and then I threw a few other things in as well. Then I went to premiumbeat.com and downloaded a cool song I liked. Had a voiceover guy from Fiverr just say it. And then I just put 'em together. That's how I made the original Sales Funnel Radio intro and outro. Guys I freakin' bootstrapped, okay. That's the whole point. Before I was at ClickFunnels, I started putting together videos - I didn't have video editing software. So I thought, who does? I was like, ahh libraries. So I did all my video editing in libraries for like a year before working at ClickFunnels. I didn’t have a camera. So I went back to libraries and I would rent their cameras. Entrepreneurs would hire me to get on planes film their events, and film them doing sales videos. Then I'd go back and edit them in libraries, and give the camera back that I didn't own. I’d take those videos and put them up on the funnels that I was building, which I was just hacking from what Russell and other successful people were doing. The whole way is bootstrapping. All of it's been bootstrapping. And it's been super fun. My content has been no different. I bootstrapped it. I didn't have a mic, so I just borrowed Russell’s really early in the morning. That's like how I did the first 50 episodes of Sales Funnel Radio. I got to CF HQ way before everyone else - so I was completely alone in the office - and grab Russell's mic. My job required that I had the Adobe Suite - so I’d use Adobe Audition (because it came with it) to do all my sound editing on. I didn't know which settings to use. So I went to YouTube and I googled, podcast sound editing. I didn't know what they meant. I have no idea what all those letters mean on the sound editing stuff. I just took them and pasted them in... and it's one of the reasons that my podcast sounds so good today. So many of you have complimented me on that. I don't know what the settings mean, I just know it does really awesome stuff when I push the button and apply those settings. I have literally bootstrapped the entire way. The obstacle is the way. Just follow your questions - and the answer's on the other side usually. So for a while, I was the producer, and the recorder, the attractive character, and the content creator. For the first 40 episodes, it took me about two hours per episode to take the transcription, put it into WordPress, and make it look amazing. Then I'd go in Libsyn and press the publish button - and blast out to 16 different platforms. Boosh! I hate Twitter. I don't know why it's there. But I publish there 'cause people like it, right. I did it for a lot of different platforms. Pushed to YouTube, pushed to Facebook, pushed to the blog, pushed to iTunes, iHeartRadio, Spotify. Boosh, all over the place. Libsyn did all that. It really helped my time. Around episode 40, I went and I hired my first VA. And it was my sister. A lot of you guys know who she is. She was in a position where she was interested in this kind of stuff. I said look, “I'll train you how to do it all.” I showed her exactly what I was doing, right. I would get the episode transcribed, and then I would just hand off the transcription and the episode, and she would do everything else. She put it in WordPress. She did SEO optimization on it with some cool plugins we had... And that's what I did for quite a while from like episode 40 up until like episode 140. For the last few episodes, I’ve been doing something different. I'm just going through this so you guys see the content journey. Those of you who went to Funnel Hacking Live and saw Peng Joon’s presentation on how he does his content might think that you need to start with a gigantic content machine, right? I never started with that. Number one, because of the cost, right. I'm spending $26,000 in hard costs a month right now on my content generation process. My content machine costs me that much. But I would never have started that way. There's no way. That's dumb. But I knew content was important. If I could get my voice more out there and share what I was learning as I was watching these gurus... If I could document my journey (which I'm still doing)... You guys are watching me do it all the time… If I could just do that... I know that whoever controls content in an industry controls the industry. If no one hears you speak, then no one knows you exist in your industry, okay. That's why this whole content thing is so important and so powerful. If no one knows you're talking, you don't exist, okay. One of my first mentors was the CMO of Denny's and also Pizza Hut. I spent a lot of one on one time with him. He was actually a professor of mine. And he and I got a friendship. I would ask him a lot of questions and I talked a lot with him. He invented stuffed crust pizza. Whoa, right. He's the man… I remember I was sitting in his office with him once and I was talking with him. At the time we were in this semester of college where we don't do anything but run a business. That's it… You start a business from scratch. They give you virtually no help. You start it.... Well I was voted the first CEO of this company. We ended up making two to three grand a week during that semester, which was awesome. With no help, we built it up, and it was awesome. I remember though, I was talking about marketing with him. It was at a time in my life where I had not yet totally decided to go into just marketing alone. I was like man, should I go do supply chain? Should I go do finance? Should I go do this, should I go do that? Anyway, he and I were chatting. And I was like, “I feel like I'm yelling at people about our company... like hey, we're here, we're here. Come buy our thing.” And he said, “You know what's funny about marketing? The moment that you feel like you are being annoying is the moment that people are just starting to realize you even exist.” You're gonna get tired of your message. You're gonna get tired of your stories way before the market will - Far before. You are not yelling as loud as you might think you are. You're not, okay. Now I'm pushing content around all over the place, and that's what I want to talk about real quick. I want to show you how I've evolved. It's interesting to see the journey that it's taken… Whoever controls content controls beliefs and ideas. If you're barely talking, or if you're not even talking, people just don't know you exist for the longest time.They really don't. You're gonna have the core people who follow you, who love you, who do the crazy things, who are the fanatics over what your business does. But most people don't really know you that well. They know of maybe your podcast. They know maybe of your business. They don't know what it is. It just feels like you're yelling at them because to you, it feels like you're yelling. You're not, okay. So get used to speaking or at least communicating in some way. If you don't want to do a podcast, don't, okay. If you want to do video, sweet. If you want to just blog, awesome. Neil Patel blew up that way, right. Whatever medium you're comfortable doing most frequently, just marry it. Okay, marry it, right. We just did the episode a little bit ago about the attractive character. It is the vehicle for your attractive character to explode on. Okay, that's why it's so important for you to do this stuff. I remember at Funnel Hacking Live feeling that my content machine was good - even though it was just me handing it off to one person. However, I realized that I could do a lot more. I was like, you know what, I've worked my butt off. I'm gonna go try and blow up some of these platforms a little bit better. I love YouTube, okay. Facebook and I still have a love hate relationship - but I use it. Instagram, loving it... At Funnel Hacking Live, Russell stood up and he said... It was like his first presentation. He stood up and he goes, “Where's Stephen?” And I was like “Woo!”... 'cause that's what I do, I yell. And he's like there he is. “Stephen's one of my favorite people on the planet. But he does not know what's on Instagram. He does not ever get on it.” Then he proceeded to pseudo make fun of me. Huh, I know you're watching man. Okay, proceeded to pseudo make fun of me for not using Instagram. I felt the stance of shame. Here's the stance of shame. That's the stance of shame. The very next day during a lunch break in Funnel Hacking Live, Colton and I went over to an Apple store and we grabbed myself an iPhone, a new one, and I have been Instagramming my face off. I started putting these different pieces together. When I saw Peng Joon talk about how he does his content machine - I was like, you know what, with a few tweaks, I'm actually close to what he's doing. So that's what I've been focusing on. It’s part of the reason why some of my other business has slowed down just a little bit - because my focus has been on this content machine. Setting up systems, setting up the business, getting my processes in place. We've kept the ads small on my main product - but we're still very profitable. And I’ve been building up this content machine and the business. Like we have this crazy accelerant now guys. We got this insane power. And it's been really, really cool. So here is my new content machine. I'm not gonna name names because they are my people, and it took me a while to find them, and I'm spending a lot of money to get them. So I'm just gonna let you know what the roles are, okay. These are the roles that I filled and I really wanted to go hit, okay. If you read Dotcom Secrets. These books are never really that far from me. Here they are. If you read Dotcom Secrets, one of the things that Dotcom Secrets talks about very early on is it talks about this whole concept of old media versus new media. Old media, if you think about old media….That's things like newspapers, right, a lot of direct mail, the radio. It's still consumed, it's just that there's all these new media that you also need to be cognizant of and speak on. If you look at the new media versus the old media you can see that podcasts are the new radio. What is the new TV? Kind of YouTube, right. YouTube and Facebook Lives, things like that. What's the new newspaper? Blogs, right. If you go study guys like Ryan Holiday who's obsessed with the ideas of content creation... He's very good at placing ideas in places. Right, if you go look at what he's doing, he's just using different media sources against itself, right. Anyway, really, really fascinating okay. So what I did is I said: I want to be on YouTube. I want to be on blogs. I want to be on Instagram. I want to be on Facebook groups. I want to be on… And I started thinking through all these different platforms that I wanted to be seen on, even though that's not the format I was gonna publish on, okay. I was like, well that causes a really interesting scenario because you need to match the content to the platform, right. Each platform has a context. You don't go on podcasts and listen to these podcasts typically while just standing in a room. You know, usually you're doing something else. So on podcasters, I know I'm usually talking to like active individuals who are running around. They're getting something else done, typically. If I want to get on Facebook... what's the intent of Facebook? People go on Facebook to get distracted usually, right. So I’ve gotta make sure that it's somewhat entertaining when my same content piece hits that platform. People get on YouTube to either get distracted, entertained, or it's like a how to video … generally, it’s more instructional than Facebook's intent - I'm talking stereotypes here. Why do people read blogs? There's not tons of story usually in blogs. I know it depends. Like in the space that I'm in, there's usually not tons of stories. It's usually a lot of how to stuff, right. So that became the challenge; how do I just do a podcast and then repurpose the content for the different platform's context? I believe that questions invite revelation. So that's been the question on my mind... How do I solve that problem? And cool enough, I solved it. That's what happens when you ask the right questions. Questions aren't threatening. You'll answer the question, no matter what you're asking. If you ask, “Oh, why am I broke?” You'll get the answer. Instead ask, “How can I make more money?’ and you'll start finding that answer. Isn't that funny. Total side note and rabbit hole. So… Here's my content machine: The first thing I do is I have a video podcast now, right. I primarily do this on a video camera. This is the same camera type that we use for Funnel Hacker TV that Russell uses. And I like it. It's big though…. meaning the camera file is big. The camera itself is small. It's a 4K camera. I film, and by the time this episode's over, it's gonna probably be like 10 gigs, no joke. Then I go rip the audio from it and send it to my audio guy -he's the man. He adds whatever intro and outro I said I want to the episode (he already has those). He then adds on the settings that I like. He puts all those settings in there. And then he goes through and matches the volume loudness. Have you guys ever wondered why my intro and my outro all sound the same volume as the actual episode? It's because of some cool things he does in the background with post editing. Up until this point, I’d been adding the settings myself - but I had to remove myself from this process. So he goes through and he does a whole bunch of cool sound editing, and he re-uploads it to our Google Drive folder that we use as a team. Then the Trello card, yes we're using Trello to track this, gets assigned to the next person, right. And that person goes out and does crazy, amazing things on YouTube with it. She takes the video that's been recorded - she's amazing - and she figures out really cool ways that I should be competing with different keywords on SEO to rank me in YouTube. Then she creates these cool, 15 second clips of neat things that I said and takes them out. And that's what gets passed into our assets folder again for future use for Instagram, right. Next, she creates a thumbnail video... She does a whole bunch of other stuff. She's absolutely amazing. The card then gets passed off to my incredible blog writer. She grabs the actual transcription from Rev when it comes in and writes a blog post. So it's no longer just a transcription. She actually takes this, (which you guys reading right now) and turns it into a blog. So now, you guys know what I'm doing with this after I stop recording... It's going through his machine that we've created with these amazing, brilliant, specialized people. They're not cheap. They're incredible, okay. I wanted good people. And I found out a lot of them have their own agencies behind them too, which is another reason why they're so good. It's taken me a long time to get to this stage - so don't feel like you have to do this when you start out. You don’t need to. This is something you will graduate to eventually. And it'll keep blowing up from here I'm sure and we'll keep adding processes and cool things to it, but this is the core of what it is. So anyway, after the writer uploads the blog post back to our individual episode asset in Google Drive, then the next person goes in and takes it. She goes in and puts the blog post into WordPress, and makes it awesome.... We're gonna do a massive overhaul of the blog that's actually associated with this. It’s gonna be a massive overhaul of the look, the feel, the layout, everything! I want it to be cleaner, neater... everything... Anyway, she goes in and she makes the blog look visually amazing inside of WordPress. This is the sixth episode that we've launched doing this process. Really cool. Then the next person goes in and launches everything on Libsyn. He does all the cool checks so that it can blast out to tons of platforms at one time. Then the next person comes in... He goes in and puts it up on Instagram, on Facebook groups. I think he does a Twitter blast . He does a Chatbot blast. It's nuts guys… that whole team, that whole process. What's cool about it is the deadline for the episode at the exact same for every platform. So everyone publishes at the exact same time. So at the exact same time (give or take maybe a few seconds), all this content is hitting the internet at the same time. Boom, from different platforms. The same content, repurposed to suit the intent and context of each individual platform. So because of this, there's over a week lag time in the preparation. So after I record, there's usually about a week and a half, or two weeks, while everyone's doing their role. Anyways, it's freakin' awesome. It's super cool. That's my content machine. I call it a machine, because I wanted to find a way to hit those all platforms in a systematized way. I had to find people and pay them what they want to get paid, and what they're worth. They're worth a lot of money, okay. If you go out and you start putting those people together. It's pretty interesting what happens... But for the love; if you're just starting out, do not try to build that from the get-go. Like, good, great… eventually! But be gentle with yourself until you can put 26 grand out on a team just for content's sake. It certainly, certainly pays me back more than that - but you can build up gradually, like I did. So that's the content machine that I've got going on. I just wanted to give you guys an update. Episode 60 and 61 of this podcast go through in depth on how I put my actual content together for the podcast. It dives more deeply through some of my tech setup, and the systems that I use as well. They're great ones to listen to if you are trying to build your own content machine, whether it's blog, or podcast, or video, whatever. But with this episode, I wanted show the updated of what I've been doing here. So anyways, you guys are awesome. You're rock stars, appreciate it. Keep at it. I’d love if you could please, please, I know I keep asking... but what I'm putting out here, a lot of people charge a lot of money for. And I do it for free a lot of times. I really, really, really would love if you wouldn't mind, please go rate this podcast, review it on iTunes. It proves to iTunes that I'm not a schmuck and that this is all really good stuff. It's been fun for me document my journey along the way. I am still telling you guys what I'm doing along the way so you can avoid pitfalls. So, if that is worth anything to you and you've gotten any value from this, please go to iTunes. Someone reached out once and they said, “I don't know how to leave a review on iTunes.” Just go to iTunes, open it up, type in “Sales Funnel Radio”. I will show up. When you click on the show, right at the top there, it says ratings and reviews. Click there and it'll say write a review. Click write a review. I’d appreciate that. Thank you so much. It does mean a lot to me. I want to keep showing funnel builders and entrepreneurs who are starting out and crushing it, the pitfalls to avoid, and some cool tactics along the way too. All right guys, thanks so much, and I'll talk to you later, bye. Boom, thanks for listening. Hey, please remember to rate and and subscribe. Hey, you want me to speak at your next event or Mastermind? Let me know what I can share that would be most valuable by going to stevejlarsen.com and book my time now.

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SFR 150: Competing With Your Attractive Character...

Play Episode Listen Later Jun 22, 2018 29:25

What's going on, everyone? It's Steve Larsen, and today, we’re gonna talk about how to compete with your Attractive Character. I just spent the last four years learning from the most brilliant marketers today. And now, I've left my nine to five to take the plunge and build my million-dollar business. The real question is, how will I do it without VC funding or debt, completely from scratch? This podcast is here to give you the answer. Join me and follow along as I learn, apply, and share marketing strategies to grow my online business, using only today's best internet sales funnels. My name is Steve Larsen, and welcome to Sales Funnel Radio. Guys, I'm pumped for today. This could be a bunch of fun. A lot of guys know, I was really shy for a long time, right? And I've mentioned that many times, and some of you guys have said, that's not true, Stephen. No way that's true, right? But I was. I was really shy for a long time. I would say I even had a near-clinical fear of adults. You know, I would see an adult, and I would physically move in a different direction - I did that for a time. Even into my early 20s, I was pretty shy. It's not that I was like cowering, or that I wouldn't speak to anybody else... It's just that I was doing everything that I could to not engage with human beings. I don't know why I was that way. It’s not that I was really reclusive… or that I was sitting back all the time, going, “ugh, it's a person.” That's not how I was at all. But there was no way I would be getting on stage now. There was no way I would ever do something like a podcast. Just the thought of that would freak me out. To have a camera on my face right now, there's no way. When I finally became cognizant that I was this way, I started noticing all these business people who were amazing leaders. I’d be, “oh my gosh, check out those guys... Look at him, he's so impressive. He speaks and things sway. I wanted to develop that skill. I started doing things like door-to-door sales for the explicit reason of learning how to sell in scary environments. I started doing telemarketing, for the explicit reason of going in and learning how to sell hard in environments where you're constantly getting rejected. I don't know that everyone has to go through this kind of thing, but for me, I chose to start molding who I was... and who I was trying to become. It was a really challenging thing to go through. As I started getting more into it, I noticed that my ability to speak and to give sales messages started improving. Several years before I started working for Russell, I realized that I needed to get even better at this whole stand and deliver concept. I wanted to work out how to become… I don't wanna say, ‘a leader’… How to become... a ‘follow-able person’. It's kind of like saying leader. Anyway, but I was trying to figure out how to do that. Because from my background, and where I was coming from - that was an insanely hard thing to do! I would take my computer and find videos of people on stage. I did this specifically with Russell Brunson's stuff. This was way before we ever knew each other personally. I would take his videos - videos of him on stage, and I would go in front of a mirror, mute the video of him, so I could see him, but not hear him. And he'd be making all these gestures and I would mirror him. I would mimic him. I’d be moving around all over the place, mirroring and mimicking everything he was doing. It was so weird. It was awkward. I know that it’s weird, but it was what I needed to start breaking out of the shell I was in.. It’s how ‘Steve Larsen’ was born. Fast forward, I was working for Russell, sitting next to him; I was about 40-ish episodes into Sales Funnel Radio... We were running this thing called the FHAT event - the Funnel Hackathon Event. People would pay 15 grand for three days, and I would teach for hours. I mean, man, it was a long freaking time! Well, the very first FHAT event, we were vetting out the content, we were making sure that everything was awesome and solid. Then, right before Russell goes on stage, he turns around at me, and he goes, "Hey dude. Do you wanna introduce me?" I always make it a habit to say “YES’ - especially when someone with a lot of influence asks me to do something… My knee-jerk reaction is to say “YES!” and then figure out how to do it later. This attitude has brought me to some cool places in life. At the FHAT event, the room's filled with loads of people - very successful people.There's like 60 people in there, and many millions - tens of millions - hundreds of millions of dollars, collectively inside of that room. There's a lot of Russells inner circle - and they know what the heck they're talking about, right? I was like, crap, I gotta get on and introduce… The whole role of somebody who introduces somebody else is merely to raise the state of the room so that when the speaker comes on, they don't have to raise the state of the room. They can just walk on and start presenting. Otherwise, the speaker spends a whole bunch of time to do that. Russell told me, “that's your role.” I was like, crap! How can I do that? It's not like Russell's low energy. How do I introduce Russell Brunson in a way that suits who he is? That suits his audience? It was very challenging for me. I remember sitting there. I mean, he asked me three minutes ahead of time, to go on and do this. Immediately I was like, okay, is there a script? Is there like a format that good introducers use to bring on other prominent people? There's gotta be something. What can I do? Russell walked over, and he said, "Hey, just make sure you raise the state of the room- that way, I don't have to." I was like, oh crap. Okay, another huge task. Okay, sweet. Inside, I was like, oh, crap! He could tell I was stressing out. He knew that I had done all that stuff, like stand in front of a mirror with his videos muted, just moving around and mimicking what he's doing. He knew I’d done door-to-door. He knew I’d done telemarketing. He knew I’d done a lot of stuff and become good at them so that I could break out of my shell. Instead of fight the fact that I was in a shell, I accepted the fact, and just did things to come out of it. Knowing this, Russell turned to me, and this is what he said, and this is the reason why I wanna share this with you... Because it really, really, really matters: He turned to me, and he said, he said, "Dude, "You model me. It's quite impressive how you model me. You model me to the ‘T.’ You do everything that I do. You model me so well, but you’ve got to have your own voice eventually. Just do it how you’d introduce me." It's funny because I knew that answer, but for Russell to say it ‘in that way’, I really took notice. At that time, I'd already been publishing. I'd already been doing a whole bunch of stuff. I would already say that I had, quote, unquote, found my voice. However, when he said, dude, you gotta have your own ‘isms’, you gotta have your own character, you gotta have your own thing, I started thinking through, what makes ‘me’ me? These were all quick thoughts that were hitting me as I'm about to walk on stage. I don't remember what I said, but it went great. The energy in the room got really high. It's half the reason I yell like crazy, guys. Those are all little things that I do on stage before bringing somebody big on, and, and it's a bunch of fun. What does this have to do with anything? It has to do with everything.... Your business competes in the marketplace based on how much value it provides, right? You're very valuable if you answer a lot of questions, if you solve things for people, if you give things that people want, if you give things that people need (I suggest you go for the wants, not the needs - You’ll make more money). However, let’s start thinking through what value your business gives to the ecosystem - to the market? Because that's where you compete on the business side - with your strengths. How can you be the best? How can you deliver more? How can you be more than the other guy? How can you do things in an entirely brand new, unique way? That's what the business side competes on. Strengths. Your Attractive Character, however, doesn’t compete on strengths. Isn’t that interesting? Let me explain… In the first office that I was a part of with ClickFunnels, Russell and I would sit back to back. His computer and my computer screens were facing each other, so I could see his reflection in my screen... I'd be building these funnels - In the first two months, I was totally mute. I didn't wanna say anything. I was like, this is freaking Russell Brunson, like, oh my gosh, look, Y'all, oh my gosh. He's gonna melt me with his marketing zeroes and ones, huh! I’d see his reflection in my screen 24/7 right there, I was like, don't say anything or you'll die. That was my mentality. I remember my desk was a picnic table that was slightly too high, and my chair was slightly too low - so I get a lot of back pain 'cause I have kind of long arms. These details are burned into my head... I remember the way that room smelled, I remember the way it looked, I remember everything about that room. Over to my right, there was a book. I never read it, but it was called: ‘How The World Sees You.’ And on the back, it said two things. One of them was, “Don't compete on your strengths. Compete on your differences.” I thought that was really interesting. The other one was, “You don't learn interesting, you unlearn boring.” Now, I wanna look at those two phrases real quick. You have to understand that this is HOW your Attractive Character competes. On the business side, you compete on strengths. Your business, the systems, the offer, the marketing. But with your attractive character (which marketing bleeds into for sure) - You don't compete on strengths! Somebody will always be better, faster, stronger, right or better-looking, right? Does that make sense? Someone's always gonna be more talented. Someone's always gonna be boom, boom, boom, boom, boom. So on that measure, your attractive character will die. It’s the fastest way to entrepreneurial suicide; to start competing with your attractive character on strengths because it’s never gonna be enough. You start comparing yourselves to ideals. The problem with an ideal is that it’s fluffy, it's fictitious, it's out there. There's no way for you to know if you'll ever hit it... And because of that, it's not measurable - so it's not attainable. As an entrepreneur you start spinning your wheels and comparing yourself to an ideal. To strengths. Don't do that. Don't do that. I did that for a long time. I'm speaking from experience with this stuff. I did that for quite some time. It sucked. It was hard because you start saying things like, “man, I don't know if I'm ever gonna make this. Am I ever actually gonna be successful with this?” Right? Every one of us has said that. Come on, I know we all have, right? Am I ever gonna, is something wrong with me? Oh my gosh, another two people made a million, you know, made the two comma club today. Crap. Gosh, dang it. Are you kidding me? Right? What's wrong with me? Something must be wrong with me, because it’s not the funnel, it's not this, it's not that. It has to be me, right? And the entrepreneur starts to blame themselves because they're comparing themselves to where the other people are. They're comparing themselves to another person's business. That's a stupid comparison. Don't do it. The way to move forward on the Attractive Character is to compare YOU to YOUR history. That's it. That is what keeps you from, from self-sabotaging, from literally burying yourself. It's like your brain eventually turns submarine mode, and it doesn't know how to go back up. You start sinking-and going further, and further down. Oh crap, I can't get this, something must be wrong with me, because all these other people are getting it done. You're comparing themselves with somebody's business. Stupid, dumb comparison. Because while a business competes on strengths, an attractive character competes on DIFFERENCES - YOU compete on your differences. It is so much easier. My gosh, guys, you’ll save your sanity. If you guys haven't been following me on Instagram, (I think you'll like it)... Monday morning, I always yell, and it's exactly what it sounds like. I yell. I get up, and I yell, whoo, yeah. What I've been doing lately is having a whole bunch of you guys yelling back. In the the highlights - Russell's in there yelling, Peng Joon's in there yelling - it's really fun. Go check it out if you want to; you'll see what I'm talking about. But why do I do that? It's because it's what I would do anyway. I'm just me, but louder… That's the real trick with becoming an attractive character. This internet business, does not exist for you to have to change into someone you’re not... Meaning there's this facade, right? There's this facade about what it means to be successful. I don't want any expensive fancy cars. Heh. Right? I'm not living in a mansion, urgh. Right? And there's this facade that's complete garbage when it comes to what it means to be successful on the internet. There's this persona that you have to go live. It's crap. It's complete garbage. Don't believe it. It doesn't make sense. For those people who are doing it because that's who they truly are, great, I'm not poo-pooing on that. Like, that's great, okay, stay that course. That's awesome. What I'm saying is those of you guys who are not naturally that way - you don’t have to pretend. If you want those things, that's awesome, but you don't have to pretend to be someone different to be successful. I'm saying this because I've heard a lot of people say things to the equivalent of, I don't even own a briefcase, how can I be successful, urgh. Right? It's like, what? That's not what the game's about, right? Your business competes on strengths, but your Attractive Character competes on differences. What makes me ‘me’ is how I compete; so I listen to music more openly, 'cause I'm always listening to music - my kind of music. I don't care if people don't like it because it’s one of the things that makes me different. On the business side, I can't say that though. When it comes to products, I need to have slight reactions to what the market wants me to build for them… However, for the Attractive Character, that's not how it works. I can do all the quirky things I love to do. The little character traits that I have that make me a bit weird... those things that I don't necessarily want other people to see... Man, those are your freakin' superpowers. That's the stuff to go publish about. Right now, I'm yelling into a camera in an office by myself. It would be weird for other people to come to see this. I don't care. Right? For a long time, I would've cared though, 'cause I had that same perception. I was like, this is what it means to be successful in this business; I have to go have X, Y and Z over here. I need to have this kind of suit, and I must look this way, I must act this way. I must be slightly recluse from all of these other people and set myself apart… (I still have to be a little bit reclusive sometimes, when I'm around other people, just to recharge, but it's not for the same reason. Mentally, I have to recharge, 'cause there's a lot of questions 24/7 at events, you know. Whoo, and I'm like, whoa, I gotta separate and isolate for a second) When I hear somebody say, “I don't know that I can be successful because I have a stutter” or I have this limitation or that limitation, or I'm dyslexic, or I have ADHD. Man, that’s just wrong! I had this counselor once tell me that I have a lot of tendencies of ADHD. And for a long time, I used to think that this was a hindrance. That's garbage. It's bullcrap. Did you know that most billionaires are dyslexic? Seriously, go look it up. Richard Branson - the guy's dyslexic - it didn’t stop him. Whatever it is about you - I'm not just talking about dyslexia, and you know, ADHD and stuff, whatever - I don't care what it is. Whatever it is about you that makes you feel incompetent- is actually a superpower. Stop acting like it’s a hindrance. The beauty of the internet is that you can become who you are, even more, louder. You don't have to change you - just be a louder you. That's what the attractive character is. Instagram's kinda fun, 'cause I can do a lot of the little snapshots of what I'm doing throughout the day. I have a little dummy down there that I beat the crap out of. I'm gonna name it ‘Poverty’, so I can beat the crap out of ‘poverty’ every morning. It's really fun. But no one's telling me to do that. That's my own creativity and my own little weirdness kicking in. That's great for my Attractive Character. What's funny is that if you try to go and you compete on strengths, if you try to be something that you’re not - IT WILL SINK YOU. You’ll have a tough time connecting with your audience. Your audience won't feel your authenticity if you're not being true to yourself. People can smell it. They can. When you start having thoughts like, I don't know that I can do this because I have, blank. I have a limitation because of, blank. I have a limitation because of, blank. Those things are the things that you should be publishing about! Not that it's a pity fest. Not that you're walking around all the time, saying like, oh well, follow me, I'm terrible at this. I'm awful at that. That's not what I'm saying at all. The reason I can push so freaking hard, is because I do have some ADHD tendencies. I’ve got a lot of friends who can't do that. It is a superpower. When I talk about this, all of you guys who feel the same way - you reach out to me and you say, I getcha. I feel ya. I'm with ya. I understand what you're saying. If I wasn’t willing to expose my vulnerabilities - the things that I feel I'm limited on - I wouldn’t be able to connect with you in the same way. Does that make sense? That is why I tell everyone to publish so much. Don't take on a persona that doesn’t feel like you. Just be you - louder. While businesses competes on strengths and the ability to give results, your attractive character competes on differences. You don’t need to compare yourself to somebody else. If you're comparing your business to somebody else’s, I don't see a massive problem with that, as long as you feel like you’re not your business. You know what I mean? Sometimes in an agency setting you are the business. Well, that can be dangerous. You'd be like, well, I suck at this, I suck at this. No, no, no, no, no, no. No, no. Bad. The reality is that you don't have the ‘systems’ in place to get those things done. That's not YOU! It’s your business. Right? So get in the habit of running your critiques through a filter. You need to ask’ “Is this a business-oriented adjustment, or is this just, who I am?” On the business side; judge, and critique away. It’s your baby and it's always broken. Don't fall in love with it. But when you head over to the attractive character side; don't judge yourself on how you’re different. Your difference is your superpower - it’s what lets you be you. It's what calls out your tribe and provides the blanket of security for the people who follow you. What makes you attractive, what makes you followable, is your ability to be open with the things that you're not amazing at, your little quirks, the things that you ‘like’ or ‘don't like’ - the polarity that you have… When I say, “I hate this” or “I love this” - It's very polarizing. When I say “I freakin' hate VC funding, I can think of 99% of businesses that probably didn't need it.” I understand that some people are not gonna like that, and that's okay because it's me. I'm totally fine with that. So as you think about your attractive character, don't judge yourself. Don't come over here and be like, oh, I should change, I should be this, I should... I'm always for self-improvement, but don’t tie your self-worth to the worth of your actual business. Don’t tie your self-worth to the value of your offer, or how many people you’ve helped - You are NOT the business. If you’re in this scenario, you need to start separating your business from your attractive character. You can be an attractive character of the business. Every business should have one. However, you are NOT the New Opportunity. You are NOT the Offer. You are NOT the Cause. You ARE the Attractive Character. Every mass movement needs an Attractive Character, a Cause, and an Opportunity. However, the attractive character is in its own category. The Cause and the Opportunity are separate too. They are not judged on the same report card as the Attractive Character. Anyway, I think I've beaten this one down like crazy. I just wanna help entrepreneurs to stop beating ourselves up. If you’re not like everyone else, then good, great, awesome. Be louder about it! You'll find it’s actually an accelerant. It's a catalyst, an enzyme. *Other synonyms*. So that you can go forward faster. Boosh! But only, if you're willing to be open about your differences - that's the key- and the caveat. Again, it’s not a pity fest. That's not what I'm saying at all. Those little quirks are the things that make you amazing and unique. Anyway, I think I've said the same thing like 12 times now, but it's because I'm trying to hit it home! Now, I challenge you to sit down and start thinking about what makes you different. Either write it down - or just start being cognizant of it. I like guns - there's a sniper rifle behind the camera right there. It's an Airsoft sniper rifle. I don't care about being politically correct - because it's me. So start writing down these things. Start being cognizant of who you are - and then be willing to share those differences. It may require you to drop a wall that you’ve been building because you're afraid of people seeing the true you. “I'm not clean all the time… Sometimes I'm a slob, heh.” Whatever. I don't care, okay? My garage downstairs, it's not painted. Urgh, it shouldn’t be on Instagram because it's not painted, right? I hate that kinda garbage. On stage the other day we were talking about the stack slide. We were talking about using certain scripts, and I was talking a little bit about this… There's one great therapy known to help people get past the fear of doing these kinds of things. It's really interesting. So if you guys raise your arm out at a 45-degree angle in front of you. Next bend, right, at the elbow. So your arm's out 45 degrees, starting bending at the elbow, and then get your hand, kind of like right by your face. Kind of like right by your cheek right here. While you have been watching this, while you have been listening to/ reading this, without you knowing, I have ‘ninja-ly’ (that's a new word)... Like a ninja, I’ve placed the most deadly spider on your face from South Africa, and it's gonna bite your face. Okay, get that thing off. Just slap that face. Yeah, right, get it done. Get it out there, right? I couldn't tell if it was offensive when I did it on stage, or if it was actually really cool. But you got the point, though? Just buck up a little bit, and you guys are gonna be awesome. I care about you so much, okay, so much. I think about you guys like, 24/7, and that's 'cause when I look back and see where I've gone, both from a revenue and a business standpoint - it's humbling, right? But I was not expecting all of this other stuff ‘mentally’ to have to happen. Am I an attractive character? My attractive character has now come to a point and a spot, where it is... My business doesn't move past the level of my attractive character anymore. I now have to develop individually, personally, mentally because my business will not move past the level of my attractive character. It's fascinating. Anyways, guys, I hope that that was helpful. It's a long episode. Thank you for tuning in. I appreciate it. Hopefully, this episode has made you cognizant of the power that you have inside of you. The power that’s already there. All right, I'll talk to you later. Bye. Please remember to rate and subscribe. Got a question you want answering live on the show? Head over to salesfunnelradio.com and ask your question now.

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Episode 281- PART 3 – Straight Up FIRE – Must Listen

The Growth Vault Podcast

Play Episode Listen Later Jun 15, 2018 26:05

Episode 281- PART 3 – Straight Up FIRE – Must Listen I didn’t anticipate that this was going to take 3-5 podcasts to get through all of this gold from Peng Joon! If you haven’t listened to part 1 and 2 yet, go listen to those and then come back here! The biggest takeaway from the course I was apart of is how Peng Joon has systemized to a granular level the entire structure and flow of his events. He is so incredibly specific on everything, from the words to the environment. He’s really really good and specific about things. As a home service business, you have to look at your service business like this. You aren’t in your “insert industry here” business. You are in the experience business, the people business. This will help you be able to charge premium prices for non-price-sensitive customers which will allow you to build something really exceptional. This will allow you to grow something that you don’t have to be apart of daily, a business that can thrive mostly without you. It’s not about the close, it’s about the entire presentation. – Peng Joon Look at your business and your customer lifecycle. Stop looking at is as a transaction. Look at it as an entire presentation and lifecycle. Don’t miss this! Does this sound interesting? Well, Join me today as we dive deep into these things! You really should learn this! We are doing away with the Automate Grow Sell Bootcamp soon, so if you don’t have it, purchase it now! http://www.automategrowsell.com (Click here!) Check out the gratitude effect webinar – my worst sales webinar ever. https://www.youtube.com/watch?v=OaSsuvj8BhE (Click Here) https://agsexperience.com/sales-page18085899 (SAVE YOUR SPOT FOR Automate Grow Sell LIVE: CLICK HERE) If You Haven't Yet, Check Out RevenueBuddy. The ULTIMATE Visual Goal Setting Buddy! http://revenuebuddy.com/ (Click Here )To Check It Out You can also check out the INCREDIBLE Super Course by http://supermarketingcourse.com (clicking here!) Have an idea for a Podcast Topic? A question you want to be answered live? Or just want to leave a random message with whatever you want? Now’s your chance! You can now call my new Podcast Hotline number and leave a 3-minute message and I’ll play some of these LIVE on the air! 810.201.4555 You can check out Joshua’s AMAZING Marketing software by clicking here If you’ve enjoyed this PodCast this year if it’s brought value to you, your life or your business could you please go to Itunes and leave a 5-star review? https://itunes.apple.com/us/podcast/radiusbomb-com-quick-talk-podcast/id1061375545?mt=2 (Click here to leave your review)

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Episode 277: Sales Advice From My Friend Who Makes Over $10,000,000 A Year

The Growth Vault Podcast

Play Episode Listen Later Jun 8, 2018 25:57

Episode 277: Sales Advice From My Friend Who Makes Over $10,000,000 A Year Today is going to be a fun episode, and you are going to learn some awesome stuff that I learned from a course Boise! I took 13 pages of notes, and we’re going to go through them right now. Not all of it is 100% applicable to service industries but read between the lines and you can take some gold nuggets away from it! Peng Joon, was the teacher of this class and he makes over $10,000,00 per year just speaking from the stage. And surprisingly, he’s an introvert. Russell Brunson is an introvert as well. And so am I. Peng made no money when he was young. His parents worked really hard, had 2 jobs. He has a very interesting upbringing. He did very well in school and started with nothing. There was a lot of pain and suffering along the way. The highest achievers have a serious amount of struggle, pain, and grit in their past before they got to their success. Here are a few snippets from the course, but you’ll have to listen to hear it all! Do everything in your power to overdeliver. Explain your process up front and tell them what’s in it for them. People don’t want to learn. They want to get or to discover. Learning feels like work. Want to hear more? Listen in for a 25-minute episode now! SAVE YOUR SPOT FOR Automate Grow Sell LIVE: CLICK HERE If You Haven't Yet, Check Out RevenueBuddy. The ULTIMATE Visual Goal Setting Buddy!http://revenuebuddy.com/ ( Click Here )To Check It Out You can also check out the INCREDIBLE Super Course by http://supermarketingcourse.com (clicking here!) Have an idea for a Podcast Topic? A question you want to be answered live? Or just want to leave a random message with whatever you want? Now’s your chance! You can now call my new Podcast Hotline number and leave a 3-minute message and I’ll play some of these LIVE on the air! 810.201.4555 You can check out Joshua’s AMAZING Marketing software by clicking here If you’ve enjoyed this PodCast this year if it’s brought value to you, your life or your business could you please go to Itunes and leave a 5-star review? https://itunes.apple.com/us/podcast/radiusbomb-com-quick-talk-podcast/id1061375545?mt=2 (Click here to leave your review)

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How One Presentation Can Change Everything

Play Episode Listen Later Jun 5, 2018 17:30

The quickest path to launch your entire expert business fast. On today’s podcast Russell talks about how easy it would be to get started by making a presentation and changing your life. Here are some of the awesome things you will hear in this episode: Find out the three easy steps it would take to get started and begin making money overnight. Find out why if Russell were to start from scratch he would use this method. And hear a few examples of front end products, and upsells that would be easy to do. So listen here to find out how easy it could be to get started on a mini business overnight. ---Transcript--- What’s up everybody? This is Russell Brunson, welcome to Marketing Secrets podcast. Today I am coming to you from inside of my wrestling room and I want to talk about something that I think will get a lot of you guys started very, very quickly. So I’m supposed to have wrestling practice this morning, but I woke up super early the day before so I was super tired last night and passed out before I could text the guy that comes and wrestles with me, to let him know that we were going to wrestle. So I woke up this morning and there was a text from him late at night saying, “We wrestling?” and then, yeah he was already, he stayed up late last night and then slept in this morning. So I’m in the wrestling room right now just to lift by myself. And usually I’m in here with people so it’s kind of weird. This is my little sanctuary. For those who haven’t watched our YouTube at all, you know that my house is kind of like my compound. We made this place kind of crazy, so I have my own wrestling room, and we have a bunch of other crazy things. But this is like my sanctuary. As a wrestler I always wanted something like this and it’s just the coolest thing in the world, this external garage in my backyard. So I’m out here right now just sitting on the wrestling mats. I just got done working out and was just thinking about something that, I think, in fact, I’m going to challenge all of you guys to do this. Oh, I’m throwing out a challenge. I was just thinking, if I was to start from scratch right now, and I don’t know why, actually I do know why this is in my head, two days ago I did a podcast about really quickly just finding two people to partner with to do other hard aspects of your business, and you just do the third one. Anyway, I think the reason I’m working on a project right now that will be going live in two months, that’s very focused towards beginners. If you were to start over from scratch what would you do? So that thought, and that question has been going through my head a lot which is probably why these ideas keep coming up, so hopefully some of you guys benefit from them. But I was thinking about this. So at Funnel Hacking Live earlier this year, I did six presentations. For each presentation I had to figure out a hook and a story, and then teach a concept that was interesting. So if you look at my presentations, my very first presentation was how to go from zero to a million, a million to ten, and ten to a hundred. So that was my first presentation. Then the second presentation I gave was all about, what was the second presentation? The second one was funnel audibles. No excuse me, the second one was conversation domination. How to dominate the conversation so that when somebody pulls up their phone to look at Facebook, instagram, youtube, pinterest, whatever they look at, you dominate that conversation. You’re everywhere. So conversation domination. Number three was funnel audibles. Number four was the twelve month millionaire, number five, I can’t remember off the top of my head, but I had six. So for each of those, it was a presentation and I tried to figure out a sexy hook on each one. Why would this be interesting to people? Why is it not the same thing you see on Instagram or Facebook a million times? We log onto Facebook and everyone’s like, “My three week master class on how to run Facebook ads.” It’s just like, everyone’s thing is the same. So how do you figure out a hook that’s truly unique in marketplaces that are flooded? And most marketplaces worth being in are flooded. So for me, it’s just trying to figure out that hook. I spent a couple of months before the event, trying to figure out these different hooks, what would be the most intriguing, exciting. I would think of an idea and go run it by Dave and a couple other people in the office, “Hey, what do you think about this?” and they’d be, “Oh that’s cool.” And I’d be like, “Crap, that was wrong.” But if they were like, “Holy crap, I want to hear that presentation.” Then I’m like, “Alright, cool. That’s the right title.” So it was just me kind of organically doing that right. So for you, whatever market you’re in, that’s the first thing I’d do. Pretend like you’re going to be speaking at Funnel Hacking Live or whatever, let’s say you’r ein fitness, maybe it’s paleo hacks or like whatever the big event is, maybe you’re giving a Ted talk or something. But envision yourself, “I’m going to be onstage giving a presentation of a topic.” And you have to make this the sexiest, most unique, most intriguing, interesting thing. You need a good title and a good hook. Conversation Domination, that’s a good title. And the hook was, basically the hook was like TV back in 1963 was three channels, ABC, NBC, and CBS. So people like Tony Robbins who wanted to dominate the entire, all media, they’d buy ads on those three channels and that’s how Tony Robbins became Tony Robbins. Today it’s different, TV got fragmented, and now there’s a thousand cable channels and it’s harder to be successful. Whereas today, our phone is the tv of the 1960’s, the place where people spend 99% of their time is like YouTube, Facebook, Instagram. So the question is how do we dominate the conversation so that we are all present in all those channels all the time, so when people open up any of those apps on the phone, all they see is us. So that’s kind of the premise of that presentation. The hook and the story. And then I go and teach how to do blah. This type of presentation, in your mind, specifically this is not like the perfect webinar where I’m trying to break false beliefs and all that kind of stuff. This one I’m specifically teaching somebody how to do something. So I went through and showed you how to dominate the conversation from each of the different platforms, how they work together, and explained that whole thing. So that was the presentation, I think it was 60 or maybe 90 minutes long. Now for you guys, again, I want you to do the same thing. You’re giving a Ted Talk, you’re speaking at Funnel Hacking Live, you’re speaking at your event thing. What is your thing? What is a unique title for it, that’s super intriguing? What’s the hook and the story that makes it really interesting? And what’s the how-to to teach people how to get that result you’re promising them? For all of you guys, you should have that, or should be able to figure that out. If not, that is your homework. Congratulations, stop surfing YouTube and listen to podcasts, it’s time to figure that out. Pretend like you’re giving a presentation, pretend like I just asked you to speak at Funnel Hacking Live and you’ve got to get onstage in a week and give that presentation. It’s got to be sexy, it’s gotta have a good hook, have a good story, and you gotta teach a really cool how-to. So for me, I’m looking at the six presentations Igave at Funnel Hakcing Live, and four of those presentations, maybe three, probably three. Three of those presentations are really good. I could build an entire business off of that presentation. In fact, Peng Joon who spoke at Funnel Hacking Live, if you guys were there, he gave a presentation called Content Multiplier. That was the title, sexy title, Content Multiplier. His hook was like, how I spend three days per quarter with my camera, it records all the content for all my social media channels at once. And then he showed, I spend three days, hit record and then from this is what we do. He shows you, he chopped up the content, move it around, do all this stuff. Content Multiplier, that was his presentation. Now he actually since then, went and did what I’m talking about. He went and built an entire business around it. He took his presentation and his slide, and he made a little booklet, made a free plus shipping offer, then he upsells you a video training course going into more depth of exactly how to do it, then he upsells you from there a done for you service, where they give you all the templates that you need to be able to actually do it. So he built a whole entire business off of this one singular presentation. If I was to do that for Conversation Domination, I could do the same thing. I could take my presentation, make that a, put it on a CD, or a thumb drive, or I could print the slides out and put it into a book, get it transcribed, make it a nice book. There’s a ton of ways I could turn that presentation into a really cool front end offer. It could be free plus shipping, it could be $27, it could be $97, whatever. Then after someone buys that there could be an in depth training, where instead of me doing an hour long presentation, I’m going through in two days or three days, going in depth in that process and showing people behind the scenes of exactly how I do it. Then number three I could have a done for you service on the back where I just do it for people. Funnel audibles, same thing. I could take my presentation, make a free plus shipping book out of it, or put the presentation on a DVD or an MP3 player. I could then upsell all of the templates that we use to begin our funnel audibles. When we build funnels, here’s the templates we use. These are our controls. Control is the winning template, I’ll give you all my controls and you can start from there. And then on the backend I could do a high end server for $5000 a month where I do the Funnel audibles for you. You run the traffic, we login and tell you what to change, you come back and make those changes, and we go back and forth and do these audibles, and that could be a service we sell. What were my other presentations? Anyway, for all my presentations, I could build an entire business easily off of that thing. So for some of you guys who are stuck, “I don’t know what to sell Russell, I don’t know what do. I haven’t found my voice yet. I haven’t blah…” All the different, million excuses I hear all the time. This is where you should start at. Let’s do something amazing. Make an amazing presentation. Now when I did my presentation, I didn’t have these ugly PowerPoint slides, I hired a designer and said, “This is called Conversation Domination, can you make a really cool design for this new little brand I’m launching?” And they did, they designed a really cool thing. If you saw the presentation, Conversation Domination had this really old tv that had the tv channels on it, it was awesome. If you look at how I did Funnel Audibles, it was this little clipboard showing lines and arrows and it was like a little funnel football thing, calling audibles. It was a cool design. Then I gave the presentation, so I got the video of the presentation, and I have my slides, I could get it transcribed and then boom, there’s my front end and now I’m ready to rock and roll. I could launch six little mini businesses off my six presentations tomorrow. That’s how fast it is. So for you guys, do the same thing. This is your homework, you need to make an hour long presentation, teaching the crap out of the thing you do, and figure out exactly what that is. Don’t just be like, “I’m going to teach you how to do Facebook ads.” “I’m going to teach you how to lose weight.” Because that’s what everybody, that’s the non-sexy version that people won’t give you money for. What’s the sexy version? What’s the hook? What’s the hook that makes yours intriguing or interesting? If you go back a few episodes to Hook, Story, Offer episode that I did here on the Marketing Secrets podcast, listen to that again and hopefully you can get ideas and get the wheels in your head spinning about hook, story, offer. For this though, you just need a really good title, that’s the hook, and then the story, and then from there you can actually teach the how-to behind it. And I recommend what you guys do is go and get the title, get somebody to design some sweet looking slides, just the title slide that has the name of your thing, and then a little tiny logo you can put on your slides, and then make a presentation that you’re going to give for an hour, and then that’s going to be your first product. And then you’re going to open up, if you’re on PC you use Camtasia, if you’re on a Mac, you do ScreenFlow, and if both of those technologies are too difficult, which they’re not, they’re super easy, get your iPhone out and record yourself giving that presentation, teaching that thing for an hour. Now you have everything you need to create an amazing little business overnight, like a million dollar a year business done that fast. The presentation is your front end. Again, free plus shipping, it’s super low ticket, it’s whatever that is. Then your first upsell is “Okay I’m going to deep dive with you for an extended training, where you get a membership that goes through me showing you behind the scenes exactly how we do everything.” And then number three is the done for you service, where you do this process or a piece of the process is done with you maybe, or you do a part of it with them, but really, really expensive. And that’s it, you could do that on anything. I have a friend right now, Monica Tanner who interviewed me for her podcast. She’s someone that lives really close to us, I’m going to actually tell her to go listen to this. I don’t think she’s ever listened to a marketing podcast before. But she wrote this little pdf teaching people to have a screen free summer, she should take that pdf, turn it into PowerPoint slides, do a presentation of her teaching it, make that a really low ticket, free plus shipping, or put the video on an MP3 player or something. $7 you get a pdf version, or something really inexpensive, where it’s like, go get this, my presentation on how to get a screen free summer. Then the upsell now is, now you understand the why’s and how’s and all that kind of stuff, I’m going to go deep and record myself in my own home, showing you how we did this. Then the upsell for $197 or $97 or whatever it is, doing a deep dive course showing it. So you actually show behind the scenes of practical application of how you did that thing you talked about on the front end offer. Video yourself showing, going deep into all the different things. Go into your house and show how you set the things up, how you help your kids, how you get them to cope, here’s the games you do instead, all the things to keep them so they’re not bored during the summer. All the cool stuff, as soon as someone’s like, “you’re right, I do need to do a screen free summer, but my kids are going to drive me crazy, therefore I must give them screens.” Do a deep dive course for 10 hours or whatever it is, going through all that stuff and showing that. Then the backend is done for you, where it’s like, “I’ll get on the phone with you and your entire family, we’ll spend two hours on the phone and I’ll help you guys implement this inside your house. Throw Facetime on your phone, I’ll walk around your house with you, help set things up, show you what to do, how to do it, and then boom, for $1000 or $2000, you could do a done for you version where we help you implement this inside your house. Let’s say you’re doing a food thing and you’re in the weight loss space, industry. It’s like, how has this worked for me? It’s like, figure out a really cool hook. Everyone’s doing keto, everyone’s doing different things, what’s your hook? My hook could be, if I was doing this, how a wrestler who’s cut over 3500 lbs in the last ten years, discovered the one secret that actually does something. I’m not in the weight loss industry, I don’t know how to do it. The burrito diet. I saw a guy a little while ago had the burrito diet. Here’s how I lost 20 lbs eating nothing but burritos. What? Boom, there’s your free plus shipping, a presentation showing how you do nothing but burrito diets. And then the upsell is like, “I showed you the burrito diet, showed you how to do burritos, but the one thing about burritos is after you do ten of them, you get really bored because it’s the same thing. So I’m going to show you guys my 200 favorite burrito recipes, on top of that I’m going to show you guys how to eat when you go home, and how you do blah.” Whatever it is. And the done for you service is like, “Look, I’ll get on Skype with you, or I’ll get one Facetime with you for an hour, we’ll go to the grocery store, we’re going to buy all this stuff, I’ll show you how to make it, we’ll actually be cooking with Russell. We’re going to be cooking with you, with your family, that way you can experience it, make sure you cook it right. I’ll show you how much to put in, and it’ll be literally like having me as a chef in your corner, coming through my phone.” Anyway, those are horrible examples off the top of my head, but conceptually, do you guys get it? One presentation can and should build your entire business. So it’s time to create that one presentation. Stop what you’re doing right now, pause the podcast, stop goofing around on Facebook, Instagram and YouTube and let’s make a presentation. Let’s teach something really, really amazing. The key is though, for starting, again you have to have a really good hook, a really good story, create a presentation, that’s your front end product. Upsell are going to be deep training, how to do it. And then the second upsell is going to be a done for you service where you actually do that thing for them or with them. Alright, you have your assignment. I expect to not hear back from you until your presentation is done. Thanks so much for listening you guys, and I will talk to you on the next episode of the Marketing Secrets podcast. Oh, btw, if you’ve got a few minutes, please go to iTunes, rate and review. I’d love to hear back from you guys. Some of you guys know we had to launch a new channel because we got the iTunes slap, so our new channel doesn’t have as many comments, so if you love this podcast, please go and let me and the world know. Some of you guys may be listening to us on our old channel, if so please come over. Go to iTunes, search for Marketing Secrets, resubscibe to the new channel because the old channel will be fading out here in the very near future. With that said, you guys, thanks for everything, and we’ll talk soon.

SFR 146: My Inner Circle Presentation...

Play Episode Listen Later May 31, 2018 17:12

If you wanna know how I've launched all my content, I ripped the audio from my presentation at Russell Brunson's Inner Circle... Hey, what's going on, everyone? It's Steve Larsen. You're listening to Sales Funnel Radio and I'm excited for this episode. What I did for this episode is I wanted to rip the audio from the presentation that I gave at the Inner Circle. We just barely had the Inner Circle, and it was packed. It was one of the bigger groups. It was a bunch of fun, just absolutely loved it. I thought I'd rip from you guys the presentation. If you don't know the way that those presentations are handled, everybody gets up and everybody speaks, but the way it is ... One of the reasons I like this Mastermind so much ... I've seen others, I've watched ... What I like is everybody's very giving, and so what we do is we stand up and everybody gives something incredible to the group; either something that's working, some cool hacks, something that's cutting edge, something that's just jaw-dropping, "Oh, my gosh! That's incredible." You know what I mean? Then, at the end of it there's an ask and you ask, "Hey, these are the things I'm struggling with. Could you guys help me with X, Y, and Z?" That combination between the two where you've given before you ask is amazing. We obviously see that in selling to our customers and selling to everybody. The more you can give, obviously, create this feeling of reciprocity, well, it's no different inside of the Inner Circle. What I did is I ripped the audio from my presentation. We only have 22 minutes, it's really, really fast, so I would love to dive more deeply into this at some point, as this is a topic that I've been obsessing over recently. Anyways, this is cool stuff, and this is how I launched my podcast. A lot of you guys continue to ask me those questions... If you have never heard the episode 60 and 61 of Sales Funnel Radio, it will walk you through my content strategy, how I handle it all, but I think you'll like from the standpoint of, as far as how I stack together my episodes when I launch my shows. This is super powerful. I've had a lot of students now who are actually in top-rankings of iTunes with their podcasts, because of the same strategy that I teach with these, so this is powerful stuff. Know that there is a lot of data behind it, there's a lot of success stories behind it. I know the strategy works, this is how I launched my own stuff. Anyway, take notes if you were thinking ... Especially, if you're going to do a blog, or a podcast or whatever, it doesn't matter if you're going to do a podcast or not. This is any type of content strategy, as far as what do you say? What are you doing? How do you call your shot? How do you become the guru on the mountain without being perceived as an idiot or a jerk or self-centered? This is how you do it, and I'm excited for this episode. Anyways, we'll cut over to the show here and this is the audio again of my presentation to the Inner Circle. Thanks for listening. I spent the last four years learning from the most brilliant marketers today, and now I've left my 9:00 to 5:00 to take the plunge and build my million dollar business. The real question is, how will I do it without VC funding or debt, completely from scratch? This podcast is here to give you the answer. Join me and follow along as I learn, apply, and share marketing strategies to grow my online business using only today's best internet sales funnels. My name is Steve Larsen, and welcome to Sales Funnel Radio. Hey, I'm excited for this, though. I have waited so freaking long to be a part of this group. It's cool. I'm like a combo of really introspective moment, look back, and like, "Yeah," at the same time. That's what I feel like, anyway. It's been a long road, though. When I first saw that email come in from Russell I was walking through the basketball gym, and I started reading the email. I'm like, my face as I'm reading it goes like, "Oh, it's from Russell," and that's when my face starts going, I was like, "No!" I stopped and I responded to him that the Inner Circle is closing. I was like, "Don't close, I'm on my way! I don't have $25,000." I showed him the email like six months ago. He was like, "You know it was an autoresponder, right?" I was like, "Yeah, I know. I just needed to ..." because I didn't see that. Anyway, so it's a good email, though. [inaudible 00:04:01] I could show you some day. I want to show you my support team for how I got here. This is my support team. That's Maya. I call her Thigh master, because her thighs are like the two-year-old 12-ounce steaks. Do you know what I mean? Chewy thigh. Anyway, she's the Thigh master. That's Brnley. I call her Pack and Play, because she will randomly dive at me off of couches with no warning. Anyway, she's awesome, playful. Here's my wife. I call her Princess Babe. That's been the name in my phone since we dated, because ... well, duh. The whole thing started though when I was ... I really wanted to go to Funnel Hacking Live in 2016. I had no cash for it. I started bootstrapping my way there and I started trading funnels for plane tickets. Funnels for hotel nights. Funnels for event nights. Things like that. I remember I was riding my ... I was riding ... Do you know those city bikes in San Diego? You can rent them or whatever, slide a card in. What money I had, I did not want to go and actually spend money on a cab. We were living off loans. I had been building funnels for companies and making them successful. I just hadn't charged for stuff yet, I was just trying to make my story... I was staying on the other side of San Diego, and I had my luggage over my shoulder riding my bike over to Funnel Hacking Live through the city, around the bay. That's how I did it. As I was riding the bike over there, I was like, "I'm going to do whatever this man tells me to do, but I will never publish." That was the sentence that came out of my noggin. I was like, "I'm never, ever, ever going to do this publishing game. I do not want to be one of those publishing people. I will not become a character on Facebook Live. I'm not doing any of that. I'm not doing it." The first- Character in a comic book. Right? The first day ... Right? I know! Then the first day, and part of it was because I was voted the nicest kid in high school in my graduating class, but it was because I was shy. I had this near clinical fear of adults and massive anxiety; huge insecurities, I've dealt with a lot. Even into my early 20s. It's true. That's why I was like, "I'm never going to do that." The first thing he says is, "Everyone should start publishing a lot." I was, "Crap! It's the thing I don't want to do!" I gave a lot to get there. We take the picture. Two day later I was interviewing here, and two days after that graduated, two days after that I was sitting next to The Man. I'm seeing Russell going on the camera, "What's up everybody?" Then, he's over on podcast, "What's up everybody?" Then on blog typing, "What's up everybody?" I'm like, "There's something to this publishing thing. I've got to do this." Since then, I want to ... I didn't ... I spent three hours trying to figure out the question to ask you guys on Wednesday. I realized, sitting here, you guys already answered it. I was like, "Dang it," but I couldn't believe how many of you are not publishing, because I started with, not just with no email list, there was no list. No one knew who I was. I want to show you how I launched these two podcasts, because today we should cross 160,000 downloads. It's freaking nuts. It's the content strategy behind it. I'm going to show you guys real quick the strategy behind it. I just want you to know that it works. Here is, as of six weeks ago, six people I brought through, they're in the top, if not 100, then 25 for the MLM category in iTunes now. I'm going between number one and number two on Stitcher. Darn you, [Simon Chan 00:07:24]. I will beat him. I'm number six in that category. Then, if you look at the Sales Funnel side. I want to show you how I did it as a seriously shy person. Everyone of you have to do this. If you guys have massive businesses with these cool audiences, you are sitting on a goldmine. I want to show you real quick how I did it. With Sales Funnel Radio, the way I started it, that was when I started about a year and a half ago. There's been no ad spend on any of these. Can't spend it profitably yet, so I'm not. Anyways, if you think about this is the concept I came up with as I was launching this. I was so scared I didn't know what to talk about. I chose not to talk. What I did is I thought, I'm going to reach two levels up at all time. If I go through and I say, "If this I me and my level of influence as a brand new person, and there's someone who's a little bit above me, someone who's a little bit above me," and it's like C-list influencers; people who have sway. People with lists... You think through, "Oh, my gosh. There's someone above them. Someone above them. Then there's Russell Brunson. Wow!" Let's say it's Tony Robbins, which in my mind I've switched now. "The Pope!" We got at the very top ... Who's at the top? Batman. Okay? All right. You think through that. I thought, "What if I get other people to do the talking for me and I just provide the platform?" I'm just the platform. It is ridiculous what it has done for me. The Dream 100 comes to you when you are able to boost their status. I started getting a whole bunch of people to just get on my show. This is the pattern that I used to launch that first show. My very first episode wasn't even me talking. I was so scared. I was like, "Who's two levels above?" Then when I felt like I had reached up, I reached another two. I reached another two. I didn't want to be ... and it's no hit against John Lee Dumas, but that's all he does; interview, interview, interview. I don't want to get asked just interview questions. I also want to be seen and positioned as an expert when I do, so I lace in podcasts with myself and what I'm learning. I was sitting with a student in Dallas a little bit ago, a month ago, and we were chatting. He goes, "What are you going to do on episode 157?" I don't know, I'll figure that out when I end 156. He was like, "Well, aren't you going to run out of things to say?" I had this realization. You think I already know what I'm going to talk about. The huge secret is that you're learning with me. I can't batch four months of content, because I don't know if I'm going to be able to scrunch four months of learning into that amount of time. That's not my style. When I saw ... Anyway. When I saw [Peng Joon 00:09:53] do his thing, I was like, "Oh, we're super close to that already." I got six people. We have the sweet concept machine that's been moving and just a few tweaks and we're super close to what he's been doing. This is how I launched the first one. The second one I did, this was amazing, was, I thought through ... If you think through what the perfect webinar script is, it's not just for webinars. It is the basis of persuasion. What I started thinking through is, oh my gosh, what if I just took the first part of the perfect webinar script and I write an ordinance story for the audience I want to be buying from me later. The audience that I believe will listen to me. This is in an MLM space, and I took some concepts that everyone believes you need to be successful in that space. "Talk to friends and family. Lose all your relationships." I go through and I just rocks at them as hard as I can. I literally wrote a webinar script and I wrote an ordinance story, the three more stories for the secrets and I turned them sideways; so episode number one was the ordinance story, episode number two was this story only for secret number one. The next episode's only the story for secret number two, only secret number three. Then, that let me go through ... By then, they're so freaking sold, so sold. I haven't even sold them anything, but I have tons of people who reach out to me consistently. Many of you have already. You're in here. They're like, "I listen to your podcast. It's amazing. When are you going to ask for my money somewhere?" I'm like, "Well, you just wait." Anyways, this is what I thought, is what if I combined them? That's what I've been teaching to my students lately and it is killing it. They're all over on iTunes and because what they've essentially done is sold their audience on why they should continue subscribing and listening. I combine them. Instead what I do, is I say, okay the first five episodes is going to be literally a sideways webinar. The next after that, I go through and I call my shot publicly and I say, "I have not done the thing that I'm here to show you that I've done yet. Instead, I want to show you that I'm just a few steps ahead and I will document my entire journey, both the successes and the failures. You won't want to miss this. If you don't want to go through the same pain yourself, follow me and sidestep it." It is crazy what happens. We're not at 3,000 or 4,000 downloads a day, but we're about 800-ish now. It's been awesome what that does. It's ridiculous. People feel like they know you so well when you get vulnerable with them. I talk about all this stuff. I talk about how shy I was as a kid. I talk about Russell was going, "What's happening you guys? What's happening guys? What's happening guys?" I learned this and that. It's really cool to see if you take the standpoint of a reporter and become the expert in front of them, crazy what that does. Here's the funnel that I kind of made up, but it works super well. I went through and I figured out, on all the end of my podcasts as well ... I'm going to hurry because there's something I want to ask you guys. I create this ridiculous bait. Something that is so insatiable and I say, go to blah-blah-blah.com and check it out. It's a free course, and when they go opt in, what they're actually doing, on the very first thing is my ordinance story again, that's the first video. Then I tell them, if you opt in, I'll give you this cool free course. Thank you so much. It's like a 72% off on the thing, still, it's crazy, crazy. I haven't sold anything to them yet. I pre-frame the crap out of them, though. Over the next six days, it's essentially a product launch funnel. They don't know it. "It's a free course," but it's a product launch funnel. Underneath every video is the option for them to go learn and experience more from me. It just goes through my webinar registration page and I sell. My best sales, my best customers, my best advocates, Dream 100 people, future affiliates, all come from my podcast, not my ads. My hardest customers come from my ads. Anyway. That's super cool. I have a four-and-a-half-hour course I created on this. Which as a gift to all of you guys, I will give it to all of you. It's super cool, if I may say so myself. It's pretty epic. It blows me away. I'm like, "Holy crap! A lot of you guys aren't publishing." I didn't even know how to get as big as you have been without doing this stuff. I'm excited for you to plug that in. If you have any questions, ask campaign. Can I ask really quick, you just ...them, like, "Ha!" Your hardest customers come from your ads. Your easiest customers come from your content ... Anyway, it just makes you think the frame they go through. It makes me want to take all my crappy hard ad customers and shove them to something like a podcast so that they become good customers and then we sell that at that point. Anyway. That's- Well, what I realized ... I studied Ryan Holiday like a beast. When you think about it, what controls public opinion? Publications do. Right? All of our ideas, our cultural ideas, come from the news. Whoever controls content, controls ideas. What I'm doing is creating ... I have the funnel going, which is awesome and it's doing really well, but I'm creating a content machine that can go through and it is repurposing the crap out of everything that I do to the nth degree. I've figured out I spend about $20,000 a month in hard cost in just my content machine only, because it spreads the ideas. I'm trying to change the MLM industry. I will not do that on my own, so instead I create mini-me's, teach them how to do it as well. When we are the only ones talking, the highest ranked on iTunes across blogs and everywhere, we affect ideas and belief. That's what I'm doing. Real quick, I want to ... I got to go. The reason this works is because story amplifies value. When you think about your offers, your offer has generic value inside of it. This American flag, what's the material cost for this flag? $20? Meaning retail value, probably about $20, maybe a dollar to actually manufacture. Watch. This certificate is from a senator ordering that this flag be flown on the White House for me specifically. Now, how much value just got added to this? It's worth way more than $20. I'll not trade it for that either. Isn't it interesting? Most the reason why you can't sell your thing for what you want to when you start doing things on a..., "Oh, my gosh. They just don't believe me." It's because your story suck. They don't understand yet. There's already inherent value in the flag, but what amplifies and explodes on multiples and exponential curve is story, because story gives context. Just one more thing before I ... I got to show you what I'm stuck on, because ... Dark example, a man walks down an alley. He shoots another man, and he dies. Context, it's a war zone. Shifted everything. Story creates context. Context amplifies value... Anyway. Is that helpful? Yeah. Yes. Yeah. Freaking, geek out on this stuff like crazy. It's the fastest 22 minutes of my life. Oh, my gosh. I already talk fast, I'm winded. Okay. Wow. Thanks for listening. Yeah, please remember to write and subscribe. Hey, you want me to speak at your next event or Mastermind? Let me know what I can share that would be most valuable by going to SteveJLarsen.com and book my time now.

american man talk real story batman holy san diego meaning white house character dark circle stitcher pack pope context presentation tony robbins mastermind vc crap dang mlm inner circle larsen freaking underneath publications ryan holiday sales funnels funnels john lee dumas darn clickfunnels brunson shifted russell brunson chewy thigh funnel hacking live steve larsen simon chan peng joon sales funnel radio right all stevejlarsen

SFR 145: Peng Joon's Secrets to Growing A Following...

Play Episode Listen Later May 29, 2018 34:27

I'm STOKED that Peng got on my show. Come learn how he transformed both his audience and himself in his crazy story... What's going on everyone, it's Steve Larsen and you are listening to Sales Funnel Radio. This episode is a little bit different. I had the incredible honor of having Peng Joon on the show with me. And if you don't know who he is I've heard him described many times as the Tony Robbins of Asia, actually by a lot of other big people. Anyways, he's very, very impressive... Millions and millions of followers. This was a huge honor to have him on. What I was trying to do is I was trying to do a Zoom interview so that I could record him, and I together, so you could see our faces and have the first video episode of Sales Funnel Radio. The issue is that he is in Malaysia, and I am here in Boise Idaho. We both have fast internets. I think literally the fact that we were on the other side of the world from each other, the internet was not agreeing with that. So anyways, I had ripped the audio from it instead and just do audio only. This interview is incredible you guys. How should I say this? The quality of my life, but also the direct thickness of my wall has been impacted directly from Peng Joon, and especially what he taught at Funnel Hacking live, and the things that he's doing. I watched him for quite some time and he is very, very, impressive. I was incredibly honored to have him on. So anyways, excited for the interview. Please definitely take notes, and if there's little glitches or whatever here and there with the sound, or the interview I apologize with that. Again, a lot of it had to do with just I was being on the other side of the world. We eventually had to turn off our video, and just do an audio interview. So if it's a little glitchy here and there I apologize, but this is worth your time to learn and listen of what he's doing. In fact, much of the inner circle now is calling their own content strategy they coined it the Peng Joon method. It is because of how powerful this stuff has been in their own content curation and generation, and spreading it all over the world. Guys, I'm just very thankful for you guys being here and listening to Sales Funnel Radio. Please go take notes and welcome to this episode with Peng Joon. I've spent the last four years learning from the most brilliant marketers today. Now I left my nine to five to take the plunge and build my million dollar business. The real question is how will I do it without VC funding or debt completely from scratch?... This podcast is here to give you the answer. Join me and follow along as I learn, apply, and share marketing strategies to grow my online business. Using only today's best internet sales funnels. My name is Steve Larsen, and welcome to Sales Funnel Radio. Alright guys, hey I'm excited for this. This is gonna be so much fun. I've had this individual on my list of people that would be a dream to interview for actually a long time. There's an actual list, and I'm blown away right now. I'm gonna try not to blush too much. This is gonna be a bunch of fun. I actually have on here, Peng Joon. He has such a gigantic following, and the way that he's done is actually amazing to me, totally astounding. And has had a direct impact on literally the way that I do my personal business, as well as I know a lot of you guys as well, so this is gonna be a bunch of fun to dive on in. Anyways, without further ado I welcome you to the show. How's it going Peng? Peng Joon: Hey, I'm good. Steve Larsen: Thanks for taking the time over there I know it's a historical day like you said. Peng Joon: That's right. I'm just so excited. It's one in the morning right now, but I don't think I'm gonna be sleeping any time soon, because I'm just so excited. History made here in Malaysia. Steve Larsen: So cool. You just went and voted, and waiting for results is that what it is right now, everyone's waiting? Peng Joon: Yes, that's right. Steve Larsen: That's so cool. Thanks for taking the time to do this especially during such a big day over there as well. For everyone else, first of all if you're not following Peng, he's one of the go to people. I watch everything he does, okay. Go follow him. Go do everything he says to... How did you get started with this whole thing? You kind of talked a little bit about it at Funnel Hacking live, and you were showing a video of how you first started out on stage. It was amazing. I think it broke everyone's beliefs on the ability to be successful like this. Can you just for everyone else you mind just talking a little bit about that what you were doing? Peng Joon: So here's the quick back story. For my entire life I've always been this really shy, introverted kid. When I start off with my online journey I just wanted to be anonymous and make money online without speaking to anyone ever. So what I did was back then I was really struggling. And here in Malaysia things are really different. My first pay slip, I actually got my first job for was about 300 U.S. dollars and it was my monthly pay cheque. I worked on that job for nearly two years before I realized I need to do something different. So what I did was I didn't realize I had a strength back then, but I was really passionate about computer games. I created my first ever digital product which is really like a 32 page World of Warcraft ebook, that was it. It did well. It enabled me to, and I started scaling to all these other gaming websites and guides, and because I didn't want to be branded as Peng Joon, because I had this limiting believed that I thought to myself nobody would ever buy a product from someone called Peng Joon. So a lot of these sites I branded under my pen name Tony Sanders which really, true story was Tony Robinson, Colonel Sanders. It was Tony Sanders. Basically, the turning point was when I had all these different niche websites, and I owned several dating websites in the dating niche as well. So I was also branded Tony Sanders, and one day without me realizing it I actually set a huge broadcast for a dating offer to my entire gaming list. So I got 400,000 gamers receiving a dating offer, and the spam complaints was really high, and I was using AWeber back then, and they literally shut me down. And I couldn't believe it because I was paying I think $2500 a month On my bill, and I would never thought they would shut me down, but they did. And used to give me a copy of my email list, and we went back and forth for probably over 10 days. This is the terms of service it stated here that if you shut me down we are not obligated to give you an email list. So I really lost my entire business overnight. Because of that, I realized you know what this is an opportunity for me to do something different, and I want to be able to share with other people what I did in my gaming, and all these different niche websites that I did. So I thought why not teach other people how they too can market what they know based on their life experience, their passion, and learn, monetize what they knew. So that was the first time ever I actually stepped out of my comfort zone, and decided to ... But I was really shy and introverted, and I still am, but what I did I wanted to improve myself, so I started going all these different speaker trainer events. I started practicing in front of a camera, in front of the mirror... It was a journey. That has allowed me to, so it was a lot of journey of self-discovery getting a lot of past my fears, limiting beliefs, and all that kind of stuff. That has enabled me to now speak in many different countries, and more than 20 countries now. Doing events, doing workshops, retreats all that kind of stuff... Steve Larsen: There had to have been this moment then, because I actually was very similar. I was so shy. I got the nicest kid award, because no one heard me speak. You know what I mean? I actually really, really it was one of the reasons I wanted to talk to you about this, and ask you about it. It's actually one of the biggest questions my audience wanted me to ask you as well. When you had this ... I was so afraid to talk to people. If you had the same kind of thing I remember there was this moment for me where I just realized of this self-awareness. “Oh my gosh, I'm shy." And I didn't know that for a while... Holy crap. I had to actually start actually doing things kind of like what you did. Was there a moment when you realized, oh my gosh I need to become, I had to become something. I want to shape and shift the way I am. Is there a moment you can think about- Peng Joon: Oh yeah I remember the moment so vividly. It's basically when I did my first ever event. So back then, after I did all of those different events. For a long time this event organizer, Success Resources, they've always wanted me to speak on their stages. But I always said no, because speaking is not for me... Eventually, I took a leap of faith and I did my first event... So back then after going to all these different speaker things and stuff that was when I realized they talked about the stack. Back then it was pretty old school. You would use a flip chart, and you right down the offer and the price, and then you would kind of cross things out. You give out the bonus, and you say things like, “For first 17 people go to the back room and sign up you get all these different things.” So I did that in my first event, and it was in this huge, it was at the Singapore Expo Hall it was this huge room. There was about 900 people there. Right after I did my stack and offer my bonus and I said, “For first 17 people go to the back of the room, and sign up.” It was all quiet they were all you know. My mind was racing, because when I was attending all these different speaker trainer events what would happen is people, all the other participants, do a similarly a table rush, they all stand up go to back room, and give you confidence. But when I did it for real nothing happened. It was weird, it was awkward. So back then those things were very different to all those, no music, and when I had to walk to the back room. Just imagine this... Room of 900 people, huge expo hall, I had to walk back and awkwardly smile to everybody as I walked. It was like the walk of shame. I walked back. I remember this one of the staff who was working there she asked me, “So Peng Joon do you know how you did?” And I said, “No so how many people signed up?” I noticed she was avoiding eye contact, and that's when she said, “Yeah well nobody signed up.” I went back stage and I was sitting down there, and I realized, first of all I was very disappointed. Disappointed in myself, because at that point in time I truly believed that I did my best. I didn't wing it. I spent tens and thousands of dollars attending all these different events and seminars. I practiced in front of camera, in front of mirror, but doing my best just wasn't good enough. And at the same time I disappointed the audience the value of what I had to offer. The irony was so many people coming up to me Peng Joon it was an amazing presentation. But nobody bought anything... That was when I told myself I think speaking is probably not for me. So I was about to leave the event. The CEO of Success Resources, Richard Tan, he was there. I went up to him I said, “Thank you for inviting me to your event, but as you can see speaking is probably not for me. I might come back to be a conference speaker, but maybe not a sales speaker. What do you want me to do?” So I was about to leave the event, here is what he told me. He said, “You know Peng Joon we been around for more than 20 years. We worked with the best of the best. We work with people like Tony Robbins, Richard Branson, Robert Kiyosaki, and all these guys. Worked with best, best and worked with many average speakers that we have seen come and go. And I can tell you right now this is when an average speaker will quit. So you decide if you are average.” And those words were so powerful... I really realized that my entire life speaking really was one of those fears that was just one of those things that I could never do, because all of these things I tell myself like I'm not a people person, I'm introverted, I'm shy, and all these different reasons. I realized, and I asked myself, “What if I could conquer this one fear that I thought I could never do. Then I will be unstoppable.” It was just one moment of decision where I told myself I'm never gonna quit until I really become world class at this. And that I just continued practicing. I attended more events. I continued just practicing, and eventually I sucked less and less, and eventually I became good. That was the journey... Steve Larsen: Was there a moment where you were able to sit back and go, “Oh my gosh I actually think this possible.” He said I'm going to be I don't want you to be average go off and do it. You said, “Oh my gosh okay we'll go do it.” And you started moving forward. When was the moment though where you felt this period of self confidence? It seems to me most entrepreneurs actually know what to do next. They just don't have any confidence to do it. It's much of a personal development thing as it like hey here's how you make a dollar. Here's how you make money. So is there a moment where you had, you know what I mean, like that first real success where you're like, "I could actually do this"? Peng Joon: Yes. And I think back then so this was like I think the first time I had it was a few shifts. Number one, the importance of telling your story, which is your struggles as well as your successes. For me back then all I wanted to do is, my mindset was as long as I went on stage on a platform, and as long as I gave them great value. I will go stream the content give them as much as they can so that they can understand the value that I'll be able to give them on the backend in my offer. I passed the stories and the struggles of the back story. It was so crucial. On top of that, and you know this, is that it came from the angle of just teaching. Without really coming from the angle of answering objections, objections about the opportunity. Objections about the limiting beliefs. Objections about the external. So that was the difference. Steve Larsen: That's interesting. So a focus itself on when you understood now how to actually go for the objections, and rather than just teach itself. Actually get into the mind of the person. That's interesting. I never heard anyone say that would be one of the things that ... Peng Joon: 100%. The difference between a world-class speaker/closer, and average one is that a closer understand that the entire presentation is a close. Right from the start, the open, the content, the stack, the close. The entire thing is a close. To really be able to serve an audience at the highest level it's not about the steps. Even though it might be intuitive to think that it's about the steps it's about the content. If you really think about it you might be able to give them all the steps, but if you are not covering the objections, their self-limiting beliefs, their attitude, the environment that they're in. Let's say we're in fitness. I'm teaching people how to get sick, tight abs. So if I taught them the steps, and we all know the steps are. The steps is just eat right, exercise daily. So everybody knows what the steps are. Everybody wants to get healthy. Everybody wants to look good naked. But reason why people don't do the steps is because of the other 80% which is the why, the desire, their attitude towards it. All that kind of stuff. The objections that they might have, and therefore in order to really serve the audience at the highest level it's not about just teaching the steps, but rather the other 80%, the mindset and attitude behind it that will make all the difference. Steve Larsen: That's amazing. I appreciate you saying that. So those are the things you identified in your own head started doing to yourself what you do to customers. That's what pushed you forward... I want to ask real quick about the way that you do your content, because the content that you create is incredible. I know you batch a lot, you put a lot of it together. To go from someone who's shy, and introverted to somebody who you are now. You have books that you written, you're an author. You have millions of followers. Dude, you are so ... and you are in front of massive audiences that you're teaching. You write books about the things that freaked you out at one point. That's amazing. Could you talk a little bit about how you realized you needed to go heavy into the content creation side of this? Peng Joon: Yeah. We all know that the algorithm on all these different social media platforms are constantly changing. It's harder, and harder to get rich, especially if it's organic. For the longest time marketers have always said that the first step you need to be doing in order to get people into your funnel is to collect their name and email address. That's like the golden rule of marketers for the longest time. But here's the problem. The problem with that is, first of all, that could have been effective maybe fives years ago, but to me a person is going to be a lot more reluctant to give you their name and email address in the first encounter. And also it's gonna be a lot more expensive... So to go about that the new way of doing things is really to lead that entire relationship with the value first. To be able to put out content out there where people don't have to ... where there isn't a catch. Where they don't have to give you a name and email first in order to get value. So you are able to lead with that, which again putting out content on social media, reaching people who don't know who you are, so you give them value first, and then we target them later for the main email address it becomes a whole lot cheaper. That relationship is gonna be totally different because it started off with you giving value. That's different. The rules of the game has changed. It's basically the first thing you need to be doing now is rather than starting off a relationship by getting a person's name and email address, it should be starting that entire process by getting people pixeled in, or into a custom audience where they have engaged their page like, commented, or shared anything on your page, or watched specific videos of more than say 50%. And then we target them for the opt-in. I know it's a little bit technical here depending on, yeah but that's how it should be done. Steve Larsen: Makes total sense. Makes total sense. They are already pre-framed what you're gonna talk about. They already pre-framed who you are. False beliefs have already shattered that you didn't even know you're solving. That's amazing. Peng Joon: And you think about it, it's kind of like going into a club. Getting somebody's name, and email first is really like going into a club, and try to get somebody's name, and phone number in the first five minutes of your conversation. Maybe some pick-up artists can do it, but it's gonna be tough. However, if after the conversation... with value first that's kind of like perhaps going to a club, and ...who has interest, who's looking at you, and then talking to them. And then building value, building relationship, and then asking them for their...it's going to be easier. Steve Larsen: So Peng Joon is coming out with a dating tips book very soon with that very strategy right? Sorry for the lag in the internet a little bit everybody. Peng Joon: ... Steve Larsen: You are right there? Okay got you. Peng Joon: ... Steve Larsen: Awesome. So I wanted to ask you also real quick. Let's say you're a new entrepreneur just starting out. Let's say you redoing this you are starting over again. How much emphasis would you focus on just amassing, because I get this question all the time. How much focus would you give on amassing a huge following versus making a product that's selling? Would you put one before the other, would you do them in tandem? Peng Joon: [inaudible 00:21:06] So I mentioned this strategy. One of the thing I always want to make it really clear. The priority for somebody that's starting out should always be building their funnel first. Be clear about what they are selling, what their offer is, building the funnel before they start messing around with traffic, or social media, or podcasting, or anything like that. People get caught up with all these distractions they think they need to put up content in bulk they need to do...Facebook when in fact for new entrepreneurs one of the things that they get distracted by is people telling them that they need to do all these different latest tactics and strategies which is like Facebook, or Instagram, or podcasting, and doing a blog post. When in fact, if you are first starting out the only focus you should have is your funnel. It's getting clear what you're selling, what your offer is, and building up that funnel for that offer. The best way to tell if you have a funnel is to ask yourself this morning when you woke up, whether you made any sales while you were asleep. And you if you didn't make any sales where you sleep last night means that you don't have a funnel. That should be your core focus before you start dabbling into all these other traffic generating strategies. Steve Larsen: That's so powerful that you say that, absolutely. Someone has reached out, and they are like, “Well I'm gonna grow this huge following I'm brand new.” I'm like what are they gonna follow you for though? So at what end what's the end goal there, so when did you know your business was ready for this brilliant content machine that you have? Peng Joon: I think it was just the progression. There wasn't really a moment in time when ... And I don't think it really happens for anybody where we just wake up and say today is the day we're ready. It's just through little progress every single day, and the little victories along the way. So yeah I don't think there was a moment, and time specifically. Steve Larsen: Sure. I know that you gave an entire presentation on this on Funnel Hacking Live. Not trying to ask you to do that as well. Can you talk through your process just a little bit at a high level what you do to actually generate all this content? Peng Joon: So it all begins with the pillar content, which is a video. Shooting a video where you begin with the end in mind, which means you are gonna use highly engaging content as titles, where you will look at, and there are many tools for this [Bust a Move 00:23:44] is one of them, while you look at what content in your market industries already proven to convert by looking at the conversations people already having. Creating videos based on that topic, and you want to be creating topics that has some sort of polarity, rather than using safe neutral topics. So what I mean by that is so if you are in a topic of, say wealth. So rather than a safe topic which is how to make more money, a much more powerful video would be here is the reason why you are broke. That's gonna offend some people, but the people that's gonna be into it is gonna be a lot more engaged. We need to understand that there's no money in neutrality. It's either they love you, or hate you, but there's no money in neutral. Start off with that, and by saying that I'm not talking about intentionally creating videos that offend people. I'm not a polarizing person, but I'm talking about taking a stand for something, and not being safe about it. If you take a look at all the books, you take books like 'Rich Dad, Poor Dad', when it was created that goes against every single safe principle when it comes to wealth, and investment when it was written. That's why it did well. So that's the first step. Creating videos, based on topics as high engagements, and then after that I got a nine step process, but it's basically about repurposing it so that it goes into your blog posts, it goes into youtube, it goes to Facebook, and Instagram. I call this strategy the Content Multiplier Formula, which is basically having all your content put into all these different platforms where the content matches the context of the platform. Steve Larsen: Which I think is so interesting, because it's not like you go on ... most people get on Facebook to get distracted. They are not getting on there to ... a very different intent than I go on youtube for, which is to usually some kind of how to thing, or maybe some other piece of entertainment or whatever. That's very fascinating, so you match content to the context of the platform that's fast. Peng Joon: And that's so crucial, because what I see some marketers do is they post the same piece of content onto all platforms failing to understand that people go onto these different platforms for different reasons. So it can still stem from the same pillar content, but you want to repurpose it in a way that matches the context of the platform. Steve Larsen: Amazing. You obviously have this down it's a science now for you. Every time I see you on Instagram, or wherever you don't seem like a lot of the classic A type personalities, or entrepreneurs out there where it's like they are usually stressed out of their brain. You got this down so well for how you done it, and the way you multiply content and match it. How do you go actually out, and start actually multiplying all that content that way? You must have a massive team. Peng Joon: Out of 12 people that works for me in my team in-house not including the people that we outsource to, but in the grand scheme of things we are really lean, and it's not a really big team. Steve Larsen: That's awesome. Peng Joon: So no, you don't have to have a lot of people doing all of that. In fact, chances are if you give them the right system, and the strategy, and the steps to follow you probably just need three people if you are really pumping out with current content. And that's like a lot. The video guy, the graphics, and one content writer. Steve Larsen: Wow, interesting okay. Video graphics, and a content writer themselves. They'll go out, and repurpose all the stuff. For you I know when you spend three days with 90 videos that you create. Peng Joon: 120, yeah. Steve Larsen: You got 120, oh I thought it was 90. Peng Joon: Yeah 40 videos a day. Steve Larsen: What? That's so crazy that's amazing, and these are three, five minute videos something like that? Peng Joon: Yes. Three to five minutes works best. Sometimes it can be shorter, but three minutes would be the average. Steve Larsen: Wow, okay. Three, five minute videos. That's actually what triggers from that pillar content, the rest of the machine that you created. Fascinating. Peng Joon: Yes. Steve Larsen: Fascinating. Thanks for your time today. Again everyone, sorry for the little bit of lag in the internet there. We are talking on the other side of the world right now, so which is pretty awesome. I know that you have this ... you are such an expert at it now, you wrote a book. I love the actual sales video I've watched it many times that you have for it. Very, very fascinating. I encourage everyone to go get it, but do you mind talking a little bit about why you wrote the book, 'Platform Closing'? Peng Joon: So I realized there were a lot of people like me that struggled, like they have a nice message to share, but because of all these different limitations, or maybe they just didn't know how when it comes to speaking, and presenting. It doesn't need to be live events it could be through sales videos, or webinars. I wanted to show people how to do it, because there wasn't one book that really specifically showed people how to speak, inspire, sell on all these different platforms. I wanted to be able to show people as well that it's not about talent, because that's what many people think. They think that oh because I'm not like that therefore I can't do it. People might look, say Peng Joon ... speak and sell, but I'm not like you. I'm not extroverted, and therefore I... So I wanted people to see that look that I know that's like a lot of people out there. They are not doing it, because just like me they're either too afraid, they have that fear, they are introverted, and therefore they never even begin. So that's why I wrote that book. Steve Larsen: That's amazing. That's amazing. And it's only been out for a little while right, it's very recent. Peng Joon: It's about six weeks in since I published it. Steve Larsen: Awesome, that's awesome. I guess is that the best place for people to come follow you, and learn more about you? That book right there? Peng Joon: So if you always wanted to learn how to sell, inspire, and present you can go platformclosing.com. It's a free book you just need to cover shipping. Steve Larsen: Man, thank you so much for your time on this I appreciate it so much. You really are an inspiration, not just to me, but a lot of people in my audience as well I know they are just gonna love this. Thanks so much. Anything else you'd like to share with us? Peng Joon: I think at the end of it all, you just need to get started. I think I want to leave with this. I think that one of the major things that really separates successful people is this one main thing. So when it comes to one thing to do a task. We all have these dreams and aspirations. The difference between a successful person, unsuccessful person is this. We might want to do something, but we only tell ourselves these three things. It's the road blocks that we have is just these three things... It's either number one, we don't have the time or money. Just the lack of the resource. Now here's the difference. An unsuccessful person, that's where they stop. They let that reason why they can't do it. While a successful person would say, “So how can I raise this money? How can I put it on Kickstarter? How can I pitch it to an investor who might be believing in my dream as well so I can start this project?” Or it could be if you don't have the time it's, “How can I find an extra hour? How can I be more productive with my time? How can I shut off social medial?” Perhaps it could be stop watching Game of Thrones or something. But to be more resourceful, know how to get the resources. That's the first one. Number two, it's basically where they say, “I want to be able to do this, but I don't know how.” And this is where again, a not successful person this is where they stop. While a successful person would say, “Okay I want to be able to do this, but I don't know how.” Same starting point, but now they say, “What I add it in my agenda now so that I can find out how. I'll watch the youtube videos, I'll read the books, I'll attend the seminars so that I can learn how." Number three, I want to be able to do this, but I'm not like that. They might look at me and say, "You know Peng Joon won't be able to do [inaudible 00:32:55]." You don't get it. I'm not like that. I'm not an outgoing person, I'm not extroverted. Again this is when unsuccessful person will stop. They let that to be the reason to why they can't do it. While a successful person would say, “I understand that in order to scale my business I need to learn how to speak, and present.” But I'm not like that. So how can I become more like that? How can I add it in my agenda, and catch myself out of my comfort zone so that I can become more like that. I think that in anything we do whether it's building funnels, whether it's speaking, whether it's selling, all of that. The difference is in just the way we think about it. And that's really the differentiator between successful people, and non-successful people. Steve Larsen: That is incredible. So number one, I don't have the resources or time versus how can I get the resources and time. Number two, I don't know how versus I'm gonna find out how. Number three, I'm not like that versus I'm gonna become that. That is just amazing. Thank you so much for your time today, Peng Joon, especially there in a historic day in Malaysia. Thanks for the viable interview here, and what you shared. Peng Joon: I enjoyed being here. Thank you for having me. Steve Larsen: Boom. Just try to tell me you didn't like that. Hey, whoever controls content, controls the game. Want to interview me, or get interviewed yourself? Grab a time now at stevejlarsen.com.

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Funnel Hacking Live Recap - Day 3 of 4