Podcasts about two comma club award

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 Join us on The MADE Fitz Show as we welcome Shamina Taylor, a former attorney turned Wealth Expert, Business Mentor, Author, and Speaker. With over 20 years of experience, Shamina has helped high-achieving women transform their businesses and personal lives, guiding them to become the most powerful, fulfilled, and financially successful versions of themselves. As a top industry leader, Shamina has mentored hundreds of women to scale their businesses—many reaching $100K months and million-dollar milestones. She has worked with high-profile, Grammy-winning celebrities, delivering transformational results through her mentorship and programs. Her success speaks for itself—Shamina's business crossed $1 million in just 10 months, earning her the 2021 Two Comma Club Award with ClickFunnels. Her podcast, The Quantum Woman®, recently ranked in the Top 20 Business Podcasts, and her book, Unlocking The Quantum Woman, became an Amazon #1 bestseller in Women in Business. A sought-after speaker, Shamina has taken the stage at events like Unfair Advantage Life and The Intuitive Entrepreneur. She's also a regular media contributor, sharing her wealth expertise on platforms like Fortune, Yahoo Finance, Medium, and TV segments on PIX11 New York Living, Fox Seattle 13, CBS Virginia This Morning, ABC7 Washington DC, and ABC Sacramento's Your California Life. Don't miss this episode as Shamina shares her insights on wealth, success, and unlocking your full potential! lifestyle. https://www.shaminataylor.com/   Melissa McAllister FNTP, FNC, RWP I wasn't always a health nut – in fact, I used to be a French Fries and Pepsi connoisseur! But after having my children, I realized the importance of properly caring for my body. That's when my love for fitness was born. Now, after years of training and supporting clients, I'm a Functional Nutritional Therapy Practitioner, Functional Nutrition Coach, Restorative Wellness Practitioner, Therapeutic Fasting & Gut Health Expert, creator of the M.A.D.E. Diet program, and co-host of The Made Fitz Podcast. Let me help you take control of your health and achieve your best life. melissamadeonline.com              themadediet.com               travelingnutritionist.com   Lauren Fitzgerald M.D. The anesthesiologist who broke up with conventional medicine. Of course, that's a very condensed version of how Dr. Lauren Fitz found – and quickly became a leader in – functional medicine. It was upon dealing with her own health challenges, and seeing that Western medicine continued to fail her, that she decided to explore a more holistic approach to healing. What she found ultimately saved her life – and turned her path in medicine in the right direction. Dr. Fitz moved to St. Charles, Illinois in 2020 and opened Larimar Med after months of renovation. Today, Dr. Fitz provides functional medicine care to patients in all 50 states through virtual and in-person visits. She also provides a revolutionary weight loss program, a menu of advanced body contouring services, and neurotoxin injections.  larimarmed.com Thank you so much for listening to this episode! We are honored and excited to be on this journey toward personal growth, a healthy lifestyle, and a greater more confident you. We'd love to hear from you. So, please share this episode with anyone you think needs to hear this message and remember to rate, review and subscribe wherever you listen to podcasts. We are Melissa McAllister & Dr. Lauren Fitzgerald. And until next time, thank you for being your own health advocate.  xo, Melissa & Dr. Fitz

As businesses seek innovative ways to scale, crafting a high-converting sales funnel becomes essential for success. In this episode, Adam Stott talks about the art of constructing a high-converting sales funnel, a tool he has perfected to earn millions and accolades like the “Two Comma Club Award” from ClickFunnels. Tailored for both seasoned entrepreneurs and newbies, Adam discusses five essential steps that guarantee improved conversion rates and increased sales. He talks about constructing effective landing pages that immediately grab attention with compelling headlines and clear call-to-actions and among many others. Understand Your Market: Start with a thorough market analysis to ensure your offer meets clients' desires. Identity and Desired Outcome: Identify your client and tailor your services to align with their ultimate goals. Craft Irresistible Offers: Develop high-value offers that reduce resistance and entice action from prospective clients. Effective Landing Page Design: Use strategic headlines, subheadlines, and proof elements to enhance conversions. Drive Traffic and Sales: Leverage multiple traffic sources and reinforce follow-up strategies to maximize sales. Get your Business Growth Secrets SUCCESS PLANNER for FREE and profit like a pro: https://adamstottplanner.com/free-book47315172 Adam's website: https://adamstott.com/?el=Pod Watch the Episode on Adam's YouTube Channel: https://www.youtube.com/adamstottcoach?el=Pod Connect with Adam on Instagram: https://www.instagram.com/adamstottcoach/?el=Pod Join Adam's network on LinkedIn: https://www.linkedin.com/in/adam-stott-coach/?el=Pod Coaches, consultants, and business owners - lower your marketing costs, increase ticket prices, and get more high-ticket clients: https://3daybrandbuilderworkshop.com/start-here?el=Pod

Why do so many high achievers find themselves exhausted, overworked, and stuck in a cycle of scarcity—despite outward success? In this episode, Dr. Lauryn sits down with wealth and business mentor Shamina Taylor to explore how shifting from a mindset of control and hustle to trust and receiving can transform your wealth, confidence, and freedom.Shamina shares her journey from a high-powered legal career to an awakening that led her to rethink how she approached success, money, and leadership. Together, they discuss how childhood conditioning shapes our beliefs about wealth, why true power comes from emotional mastery, and the key mindset shifts that allow entrepreneurs, healers, and professionals to break free from survival mode. If you're ready to stop chasing and start receiving, this episode is for you.Guest Bio:Shamina Taylor is an attorney turned wealth expert, business mentor, author, and speaker who empowers high-achieving women to elevate their personal and professional lives. With over 20 years of experience, she has guided clients—including high-profile, Grammy-winning celebrities—to build successful businesses, with top clients earning up to $100,000 monthly and surpassing the million-dollar mark. Shamina's own business achieved over a million dollars in just 10 months, earning her the 2021 Two Comma Club Award. She is the host of The Quantum Woman® Podcast, which ranks in the top 20 business podcasts, and author of the #1 bestseller Unlocking The Quantum Woman.Listen to Unapologetically Rich with Shamina Taylor: Spotify | Apple Buy Shamina's book, Unlocking The Quantum Woman: Four Keys to Opening the Life of your DreamsFollow Shamina: Facebook | Instagram | LinkedIn | YouTubeKey Takeaways:Your beliefs shape your reality. The way you view wealth, success, and self-worth directly impacts what you attract into your life.True abundance starts with trust. Learning to shift from control and hustle to trust and receiving is the key to sustainable success.Emotional mastery is wealth mastery. Understanding and processing your emotions can unlock financial and personal freedom.You set your own value. Charging what you're worth and setting boundaries in business leads to higher quality clients and a stronger financial foundation.Resources:Sign up for the Weekly Slay newsletter!Questions? Feedback? Just want to tell Lauryn you love and appreciate her? Get in contact here: Instagram | Website | FacebookSign up

Are you finding it difficult to connect with clients in a way that feels genuine and impactful? Building authentic client relationships doesn't have to be a struggle.  In this Mastering Excellence Series episode, Nikki is joined by special guest Megan Kachigan who shows you how to identify your clients' hidden concerns and deliver a better buying experience that truly resonates. You learn how to listen deeply and identify the blind spots that may be preventing your clients from fully engaging with you.  We reveal how to ask the right questions, find recurring themes, and turn vulnerability into opportunity so you can offer a message that aligns with your client's evolving needs and leads to a better buying experience.  This episode teaches you the art of translating your expertise into clear, compelling communication that captures attention and inspires action.  You'll discover why clarity, authenticity, and vulnerability are the keys to fostering lasting client relationships. If you're ready to connect with your clients on a deeper level and elevate your sales process, this episode is filled with practical strategies to achieve it. Megan is a direct-response copywriter and strategist known for driving sold-out launches. She helps purpose-driven coaches, speakers, and service providers boost sales using her 3M Roadmap method.  A Stanford teaching award winner with a Master's in Education, Megan has helped generate over $1 million in revenue for clients, including Two Comma Club Award winners. Her expertise in marketing strategy, buyer psychology, and data-driven tactics boosts conversions, allowing clients to focus on their strengths while serving their ideal customers. Outside of copywriting, Megan enjoys the Southern California sunshine and dancing with her family. Nikki invites you to join the Sales Maven Society. Take advantage of this opportunity to work together with you and Nikki. Bring your questions, concerns, and sales situations; she provides answers and guidance. Join the Sales Maven Society here, click Join Today, and then checkout and use coupon code 47trial to get your first month for $47.00!   In This Episode: [02:17] Today we're specifically talking about how to identify your client's blind spot so that you can deliver a better buying experience. [03:01] Megan has a "done for you" copywriting service. She saves her client's time by creating copy focusing on conversion while bringing out the client's true self. [04:03] Copywriters are unique and valuable because they understand the mission, ask the right questions, and are able to articulate the right message. [06:25] Everybody's affected by imposter syndrome. Pointing out your clients talents and building confidence is important. [07:58] How to identify a client's blind spot. Do your homework and look at your clients website and social media. Really listen and have context for what the client is actually saying. [10:14] Actively listen for what they're truly saying. [11:04] A common issue is fear of visibility and putting work out there. Hold space for what comes up even if it's not what you were expecting. [13:30] Goals for identifying client blind spots. Having a 360 view of the business unlocks what's really trying to be expressed. [16:03] Recognizing that we all change and evolve and finding the current mission is very important. [17:15] What's the evidence that you're achieving your goals? The client begins to get fired up, and the marketing no longer feels like a chore. This is how you know you're creating a better buying experience. [20:40] Writing copy that is clear and easily understandable without dumbing it down and writing for a 5th grader.  [21:29] Megan thinks of herself as more of a translator of expertise.  [23:21] Look for the golden threads. What keeps coming up? What is approached at different angles? Find that blind spot. [25:08] Paying attention, digging deeper, and finding what truly makes a connection. [26:03] Megan breaks down when she has enough information to create the content and stop the meeting.  [30:01] We learn about the joy of sitting in the sunshine in Southern California.   For more actionable sales tips, download the FREE Closing The Sale Ebook.   Find Nikki: Nikki Rausch nikki@yoursalesmaven.com Facebook | Twitter | LinkedIn | Instagram Sales Maven Society Work With Nikki Discussion To download free Resources from Nikki: www.yoursalesmaven.com/maven    Find Megan:  Megan Kachigan Facebook | LinkedIn | Instagram Copywriting For Coaches Podcast  

ClickFunnels Radio welcomes Blake Newbar, a multiple Two Comma Club Award winner and a top affiliate for ClickFunnels. Hosts Chris Camerson and Ben Harris discuss with Blake his journey with ClickFunnels and the growth of the ClickFunnels community. Tune in to hear about Blake's insights and experiences as a successful affiliate marketer.

As a business owner, you need to be more lazy. No, it's not that we don't believe in hard work. But too many entrepreneurs are working so hard that they are slave to the business and it stunts the growth of the business. If you find a way to do less of the work by delegating more of it to employees that are better at certain tasks then you, then you're a step closer to scaling and growing a business for more freedom. Join us and this week's guest, Billy Sticker, as he shares us the concept of the “5 Hour Work Week.” Sound attractive? Take a listen. https://billysticker.com/presskit  https://chirocandy.com/  Website: workwithbilly.com Facebook: facebook.com/billysticker Instagram: instagram.com/thebillysticker TikTok: tiktok.com/@billysticker Twitter: twitter.com/billysticker LinkedIn: linkedin.com/in/billysticker Free Training: launchandscalesecrets.com Free Blessed Entrepreneur Book: blessedentrepreneur.com/book Key Takeaways: Working a lot of hours prevents entrepreneurs from having work-life balance…What blocks business owners from developing the freedom that you've been able to create? Did you ever think that you'd be able to build a business that allowed you the freedom to do what you do? Many entrepreneurs dream about building a business for freedom but few actually accomplish it. You've managed to create a 5 hour work week. Tell us your secret. Money is great but that's not what drives you, correct? What do you prioritize in life? If you're climbing the (corporate) ladder, what if it's on the wrong wall? Lead with value Consult your spouse on business issues Ok, with employees traveling during “work hours.” Just get the job done To gain more freedom from the business, identify what duties you hate (red), you're ok at (yellow), or love to do. Delegate out the red and yellow Be married to the mission not the method. Give freedom to your team to improve process. Top regrets among retirees - not traveling more in their younger years 93% of the time you spend with your kids in a lifetime happens before they turn 18. Prioritize your life and build the business around that Billy Sticker is a speaker and business advisor who helps business coaches, consultants, agency owners, and authors who want to launch and scale a multiple 6-to-7 figure business. He is the author of several titles, including The Blessed Entrepreneur: 5 Steps to Launch & Scale a Business With Impact. He is a multiple winner of the coveted Two-Comma Club Award presented by ClickFunnels, recognizing entrepreneurs who have generated over $1M in revenue through online sales. He is also the winner of the Multiple 7-Figure Agency award for his company, ChiroCandy, given to entrepreneurs who have built a multiple seven-figure agency. Billy has been interviewed on industry-leadings podcasts including Internet Business Mastery, Seven-Figure Agency, and The Christian Entrepreneur. Billy has also been featured in Forbes, ABC, CBS, and Fox, and has spoken at global industry events across the USA, London, and Paris. Want to live a better balanced life and win in marriage AND business at the same time? Purchase our book Tandem: The married entrepreneurs' guide for greater work-life balance. https://www.thetandembook.com/ Need to create more time to dedicate to your marriage? Download this free guide. https://marriedentrepreneur.co/boundaries Need some insight into how to balance it all? Schedule a free discovery call. https://marriedentrepreneur.co/lets-talk  

Hey there!  Today, I had an amazing conversation with Anatoliy Levinsky, an e-commerce expert, entrepreneur, and a four-time Two Comma Club Award winner. Anatoliy is the founder of GSM Growth, an agency that helps e-commerce entrepreneurs level up their businesses. Anatoliy's Website: https://anatoliylabinskiy.com/ I was genuinely blown away by our discussion. We delved into Anatoliy's journey, filled with ups and downs, successes and failures, which is a fundamental part of being an entrepreneur. We even talked about his co-founding of EcomScout.io, an AI-powered service that provides real-time data and insights to optimize advertising campaigns. And I must mention, during our conversation, Anatoliy's adorable little son made a cameo appearance, adding a touch of warmth and authenticity. What I really appreciated about this conversation was Anatoliy's authenticity and passion. His story is one of resilience and determination, coming from a background with financial struggles. He shared how he started working at a young age to support his family and fund his education. His journey took him from Ukraine to Dubai, where he initially worked in hospitality. In 2013, Anatoliy had a life-changing opportunity. He secured a job in Abu Dhabi and took a leap of faith to embark on a journey to the UAE. His story of working tirelessly, adapting to new environments, and constantly striving for more is nothing short of inspiring. Anatoliy's commitment to self-improvement is evident in how he transformed his life. The turning point in Anatoliy's life came when he read "Rich Dad Poor Dad" by Robert Kiyosaki. It completely shifted his perspective on wealth, entrepreneurship, and the importance of not working solely for someone else's gain. This pivotal moment marked the beginning of his journey as an entrepreneur. Anatoliy's story is a testament to the power of resilience and determination. It's a reminder that success is not always a linear path but a series of challenges that, with the right mindset, can be transformed into opportunities. I truly believe that there's something valuable to learn from Anatoliy's journey, and I hope that his story inspires you as much as it inspired me. Thank you for tuning in and joining us for this incredible episode. Stay curious and never stop believing in your own potential!  @ecombyanatoliy   -

In Episode #50 of the Evolved Marketing Podcast, hosts Andrei Yermejev and Brian Brewer delve into the concept of "The Linchpin." This profound methodology was originally presented by Russell Brunson during FHL 2023, where he shared his blueprint for launching a business from the ground up and outlined how The Linchpin method would be pivotal in achieving a remarkable $100 million per month in the first year. Join us for this exclusive training session as we dissect The Linchpin method, providing you with a comprehensive understanding of how to apply it to your online business endeavors. Both Brian and Andrei are distinguished recipients of the Two Comma Club awards and have successfully incorporated approximately 80% of The Linchpin method into their own strategies. Don't miss out on this episode, as it promises to deliver invaluable insights that can significantly impact your business trajectory. Tune in now! Watch us: https://www.evolvedmarketingpodcast.com  https://instagram.com/evolvedmarketingpodcast https://www.facebook.com/profile.php?id=100089972589405

Today on Exploring the Marketplace, Shawn Bolz and Bob Hasson interview Bryan Citrin. Bryan Citrin is an in-demand public speaker and entrepreneur driven by a heart for people. He has a Bachelor of Science in Entrepreneurship, is a Two Comma Club Award winner, and is an active member of the Forbes Agency Council. He has traveled for mission work all over the world and launched an online marketing business to financially help the many needs he saw. His company quickly took off, enabling him to help business leaders around the United States. Tune in as Shawn, Bob and Bryan discuss how 3 weeks into writing his book Wild Expectance, his father died and an employee attempted a hostile takeover.  Bryan shares how he overcame this betrayal, but ultimately how God used it for his good. He shares about mistakes he has made in business and God's timing, but how God can recalibrate our lives to bring us back to where He wants us. Bryan shares how resistance can come with obedience, but not to give up…you will breakthrough. Tune in! www.LeadFlows.com www.WildExpectance.com  

Great interview with Dany D Therrien! After seeing Russell's 10X presentation at 10X Growth Con 2018 and seeing what closing 3M in 90 minutes looks like, Dany came back home with only one desire : Master the art of One-To-Many He instantly bought his book expert secrets and got to work, writing his first webinar in 9 days have having wrote 10's and 10's more, now having achieved some success in every market Earner of the Two-Comma-Club Award and now called The Webinar Whisperer among elite marketers, Dany is ready to share his story with you in hope to inspire and motivate you to bet on yourself at all time and to go all-in, even in face of uncertainty

Adam Liette is a Two Comma Club Award winner who teaches what many people neglect in a growing business - operations. Adam Liette's journey began in the mountains of Afghanistan as a paratrooper in the famed 82nd Airborne Division. While serving his first combat tour, he was recruited into a US Army Special Operations unit where he would learn advanced skills of persuasion, influence, special tactics, and operational design/execution. After spending nearly a decade honing his skills in the Special Operations unit, he would work for Musical U, an online music education company. As he helped with this company's operations, they grew past the seven figure mark and grew the team to nearly 20 people. That's when Adam was able to make the connection between his time in the military and the business world and created the Smooth Operations System, which helps leaders get away from the daily grind of the business and back into a leadership role, where they should be. And he helps companies do this all while retaining their unique culture and voice. --- Send in a voice message: https://podcasters.spotify.com/pod/show/nikhilsai/message

This week on the show we look at some key scaling and marketing techniques for your business! Billy Sticker has built a thriving business that is a blessing to his life and the lives of others. The only way to achieve this is by building a talented team that can function without you. It takes laying down some pride to be able to let go of the reins and train your team so that they can trust them to carry the business forward. Billy shares some secrets on highly effective niche marketing for your business. Getting inside the thought processes of your ideal clients and taking steps to be the solution for their problems. Implementing the keys shared in this episode can help skyrocket your business to the financial stability and freedom that you have always dreamed of. Key Takeaways Understand the mind of your ideal clients and position yourself to be the solution to their needs. Develop a narrow niche that will help you pinpoint your marketing and make it more effective. Create free lead magnets to build relationships with potential clients. Effective delegation is key to scaling your business that isn't limited by your own bandwidth. About Billy Sticker Billy Sticker is a speaker and business advisor who helps business coaches, consultants, agency owners, and authors who want to launch and scale a multiple 6-to-7 figure business. He is the author of several titles, including The Blessed Entrepreneur: 5 Steps to Launch & Scale a Business With Impact. He is a multiple winner of the coveted Two-Comma Club Award presented by ClickFunnels, recognizing entrepreneurs who have generated over $1M in revenue through online sales. He is also the winner of the Multiple 7-Figure Agency award for his company, ChiroCandy, given to entrepreneurs who have built a multiple seven-figure agency. Billy has been interviewed on industry-leadings podcasts including Internet Business Mastery, Seven-Figure Agency, and The Christian Entrepreneur. Billy has also been featured in Forbes, ABC, CBS, and Fox, and has spoken at global industry events across the USA, London, and Paris. He believes no one is lying in bed at night thinking of ways to give you their money. They are thinking of their problems. If you can help them solve those problems they will gladly pay you a fair exchange. He also believes that the church has done a great job of teaching us how to give, but not how to earn. Billy's refreshing approach to business has made him a sought after speaker and consultant. Nowadays you'll find Billy looking for the next great vacation spot for his family — all while coaching, serving clients, and recording his top-ranked podcast, The Blessed Entrepreneur. In This Episode [00:00] Welcome to the show! [03:27] Meet Billy Sticker [04:14] Billy's business journey [07:27] Building a thriving business, not just a job [10:35] Targeted marketing [18:17] The power of niching [31:29] The Traffic Light Formula [35:50] Delegating well [39:33] Teaching your creative process to your team [45:10] Connect with Billy [46:29] Outro Quotes  “When it comes to marketing, you want to fish in the pond where the fish are.” [23:13] - Billy Sticker “We're married to a mission, not a method.” [38:54] - Billy Sticker “If you're the main creative genius in the business, you can start to train people to step into your altar ego.” [43:07] - Billy Sticker Links   Get the The Lead Machine: Website Checklist for Filmmakers FREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production While Working Less Than 40 Hours Per Week" Join the Grow Your Video Business Facebook Group  Find Billy Sticker online  Free training from Billy Sticker Follow Billy Sticker on Instagram | Facebook | Twitter | TikTok Connect with Billy Sticker on LinkedIn Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram What's your question for the podcast? Share a video or audio response! Check out show notes page If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes! Books Mentioned Blessed Entrepreneur, by Billy Sticker The Alter Ego Effect: The Power of Secret Identities to Transform Your Life, by Todd Herman

Regístrate al grupo secreto de Facebook donde podrás aprender estrategias únicas para crear un negocio por internet exitoso. En este episodio Sergio te va a contar cuál es su plan para llegar al millón de dólares este año y ganar el premio Two Comma Club Award de Russell Brunson. Quiero que lo escuches completo porque te revelará las bases para que tú también lo puedas hacer.Si quieres escalar tu negocio de coaching con mini webinars y aplicar más consejos de Sergio Perdomo, agenda una llamada con el equipo de Sergio en este enlace https://sabiduriamillonaria.com/cita-correosSuscríbete al podcast en Apple, Spotify, Googley Stitcher

Joining David on this seventh episode, we have Internet Marketer, Voice of Sales Funnel Radio & Russell Brunson's Offer Creation Specialist, Steve Larson. After two years of working as the Lead Funnel Builder at ClickFunnels, Steve left to start his own company and branch off on his own. In this process, Steve has received A Two Comma Club Award and his business surpassed $1 million just 13 months later! Make sure to check out Sales Funnel Radio, there you will hear Steve share his best practices, teach the finer points of marketing, offer creation and “funnelology”.IN THIS EPISODE, YOU WILL LEARN: [00:01:09] Steve's Drive & Passion[00:02:43] Was Steve Afraid Russell Would Fire Him?[00:09:16] Four Chemicals in the Brain that Cause Addiction[00:13:02] Steve's Mission[00:25:43] If Steve Could Achieve Anything, What Would it Be?Connect with Steve Larson:1. Follow Steve on Facebook, LinkedIn & Instagram2. Find Steve on his website3. Check out Sales Funnel Radio on YouTube4. Be sure to check out The One Funnel Away Challenge hereConnect with David AsarnowFind David on his websiteFind David on his Instagram, Twitter, LinkedIn & Facebook

Want to know how to craft a fantastic team as an agency owner? Today I'm joined by Stephanie Dove Blake, who shares how she finds her team members, builds them up into powerhouses, and supports them to thrive inside and outside her business. In this episode, Stephanie talks about why she uses personality assessments to empower her team to know themselves better so that they can work better as a team and allow her to be a better leader.Stephanie's team is majority working moms, and she shares how she has set her business up to support her team and leads in a way that makes her team feel safe to work at home with their families. In addition, we discuss how she crafts her team, who only sometimes have the necessary experience, into experts in the field using her training methods. You'll love this episode if you're curious about growing a team inside your agency that doesn't have high turnover and embodies a culture.Learn more about my guest:Stephanie Dove Blake is a Two Comma Club Award winning techno-geek that helps passionate & innovative entrepreneurs revolutionize their world by enabling them to get clear on their message and past the hurdles keeping them from their dreams.Through her million dollar digital ads agency, Social Sparrow, she enables business owners to create and implement a plan to dominate their industry and live "FULL OUT" in their calling via high converting sales funnels, cutting edge Facebook Ad Strategy, and killer messenger bot strategy.Stephanie is the wife to a red-bearded hero, mother to 4 extroverted blessings and a lover of all things marketing, Back to the Future, Princess Bride & BlueBell Ice Cream.Stephanie's Links:Instagram: https://www.instagram.com/stephydove/Facebook: https://www.facebook.com/stephaniedoveblake/Website: https://www.stephaniedoveblake.com/Connect with Veronica on Instagram: https://www.instagram.com/vromney/Register for the Rainmaker Residency™ Open House on Nov 23, at 01:00 PM ET: https://bit.ly/rropenhouseIf you're ready to transition from full-time Marketer to full-time Founder of your own business apply for the Rainmaker Residency™: https://rainmakerresidency.com/How I Turn Your Team Member Into A Revenue Generating Rainmaker For Your Company, Take a look at my Fortune 5 Framework™ Syllabus for FREE! https://rainmakerresidency.com/optin-rrSkip the formal recruiting process and learn how to source Rainmaker applicants that are already connected to you: https://rainmakerresidency.com/rainmaker-hiring-kitDelving deep into the tough topics we often face as scaling business owners that AREN'T talked about often, sign up to The Rainmaker Report: https://rainmakerresidency.com/rainmaker-reportIf you found value in today's episode, I would appreciate it if you could leave a rating and review.

I'm so excited to be going LIVE with Stephanie Dove Blake. Stephanie Dove Blake is a Two Comma Club Award winning techno-geek that helps passionate & innovative entrepreneurs revolutionize their world by enabling them to get clear on their message and past the hurdles keeping them from their dreams. Through her million dollar digital ads agency, Social Sparrow, she enables business owners to create and implement a plan to dominate their industry and live "FULL OUT" in their calling via high converting sales funnels, cutting edge Facebook Ad Strategy, and killer messenger bot strategy. Stephanie is the wife to a red-bearded hero, mother to 4 extroverted blessings and a lover of all things marketing, Back to the Future, Princess Bride & BlueBell Ice Cream.

Shanita Jones is a co-owner of a childcare business and a CPA in the childcare industry. Her main goal is to help childcare business owners overcome their struggles in the industry. Other than focusing on childcare, Shanita also loves copy. She assists others with mastering their copy and messaging styles. Besides work, Shanita is a big reader and learner. In today's Growing Your Firm Podcast, founder and CEO of Jetpack Workflow David Cristello introduces Shanita Jones--the CEO of Jones Tax and Financial Services. She recently achieved the Two Comma Club Award (reaching seven figures in her business). Shanita talks about how she found her niche and her style in marketing. Over the years, she gathered inspiration for the practices she performs now. After reading, you will, too!

About 10 months ago Colton Vranes was an average entrepreneur in the business of reselling shoes... Until he picked up Russell Brunson's Expert Secrets book and binged it in a single night. Today Colton is absolutely crushing it, having earned his Two Comma Club Award and having the honor of speaking at ClickFunnels's Unlock The Secrets event in June 2022. Oh and by the way, he's only 18 year old. Colton shares with Dave some of the key strategies and tactics he's used to grow his business rapidly, far surpass his competition and rake in huge profits. When it comes to getting things done, Colton says it's best to take actor Tom Cruise's advice: Don't think, just do. Learn more from Colton by visiting @resellingsecrets on Instagram! Join our Messenger Tribe! https://m.me/clickfunnels?ref=cfpodcast-join-CF-tribe

Did you know that there is a major difference between sales funnels and marketing your product? Although both work well in tandem with each other, sales funnels only capture the effectiveness of marketing. However, when implemented in the right way, sales funnels and marketing can increase your revenue with effective strategy and firm foundations. Our guest this week shares how he found freedom from learning from his past marketing failures.  This week, I am speaking with Steve Larsen, Master Offer Crafter, Sales Funnel Creator, and host of Sales Funnel Radio to discuss the different levels of marketing and why sales funnels are only part of the equation. Steve shares his past experience of being the Lead Funnel Builder at ClickFunnels and how it led to receiving the Two Comma Club Award after reaching $1 million only 13 months later. Through his podcast, Steve shares his best practices, teaches the finer points of marketing, offer creation, and “funnelology”.  We discuss the biggest mistake most people make when launching a new product or service and what we can learn from Hollywood's effective marketing and promotional strategies. If you're looking for a quick, bite sized but epic conversation around the levels of marketing, then this episode is for you!  Topics Discussed: Why you need to create hype around launching a new product What hollywood can teach us about funnels and marketing  The difference between failure and freedom Switching the narrative around selling products and providing a solution Recognizing how relationships create more success than solopreneurship    Gain access to resources and/or work with Mark or his marketing team direct visit: www.markcrandall.net   Connect with Steve Larsen  Website: https://stevejlarsen.com  ---   Quotes: Steve Larsen  “One of the biggest things that I had to learn was the difference between a sales funnel builder and a marketer. I thought they were the same thing but they are not. You are just one funnel away from success, but you just have no idea which one it is.” “Funnels are very powerful but they're not marketing. Funnels capture the effects of marketing.”  “No matter the product, online or offline, the biggest mistake people make is that the first time they ever mention the fact that they have a product the day it's available. There is no hype or suspense built around it.” “It's no longer what I sell, it's who do I want to sell to and what are they struggling with? The market will tell you what they want you to sell them.” “I've never seen anyone make a million dollars on their own. The faster someone can get past the allure and sexiness of getting past a solopreneur, you go faster together.”  “Your first hire should also be a revenue generating role somehow. It helps that you're not the only revenue driver starting out the gate.”

On this episode of Coffee N°5, Lara sits down with finance guru Kiana Danial of Invest Diva. Kiana is an award-winning CEO and best-selling author who specializes in wealth management, investments, and demystifying the stock market. She sits down with Lara to discuss the difference between trading and investing, how to master the market like a pro, and why no one should “play” the stock market.What you'll learn:Kiana explains why the phrase “playing the market” is inaccurate. You don't “play with” your money; you manage and invest it responsibly. You'll learn the three components of risk tolerance when investing.She discusses how the crypto market is cyclical and how that relates to the importance of diversification. Kiana explains the first thing she invests in and why that's her go-to investment.Kiana Danial, CEO of Invest Diva, is an award-winning Wall Street Journal and USA Today bestselling author. An internationally recognized personal investing and wealth management expert, she has been featured in The Wall Street Journal, TIME, Forbes, Kiplinger, Business Insider, TheStreet, Nasdaq, Fox Business, CNN, Yahoo! Finance, and Cheddar. Kiana is a highly sought-after commentator, professional speaker, and executive coach who has reported on the financial markets directly from the floor of NYSE and NASDAQ. Using her Diva Wealth Ecosystem, she built a $7M net worth within three years. A six-time author, Kiana's books include WSJ bestseller Million Dollar Family Secrets: Make Your Money Work for You to Create Generational Wealth, bestseller Cryptocurrency Investing For Dummies (published by Wiley in 2019), and the co-authored Million Dollar Moms, which achieved #1 status on Amazon in eight different categories in 2020. Kiana also won the Two Comma Club Award from ClickFunnels in 2021 and has spoken at the same stage as Tony Robbins. Kiana's mission with Invest Diva is to empower and educate moms to take control of their financial future by investing in the online financial markets and building a wealth ecosystem.To learn more about Kiana, follow her on Instagram and LinkedIn or visit her webpage.Join our Facebook group.Read Lara's guide to networking.Follow our host Lara Shmoisman on social media: Instagram: @laraschmoismanFacebook: @LaraSchmoismanLinkedIn: @laraschmoismanTwitter: @LaraSchmoismanLike and review the podcast on Apple Podcasts.Support the show

US Army veteran Parker McCumber is a Two Comma Club Award and Two Comma Club X Award winner with a Masters degree in Business Administration. Though his resume is certainly impressive, Parker would say his most important title is that of husband and father, and that his greatest accomplishment is thriving in business without sacrificing time with his family. How is Parker growing his business in order to achieve that work-life balance? Parker says the key to scalability lies in a method ingrained in him during his military service: Backwards planning. Dave and Parker discuss what backwards planning entails and how it provides entrepreneurs of all experience levels with a new goal, a new course of action, and a new path forward. Learn more from Parker here: Facebook: @ParkerMcCumberOfficial Instagram: @therealparkermccumber tacticalentrepreneurs.com Join our Messenger Tribe! https://m.me/clickfunnels?ref=cfpodcast-join-CF-tribe

Welcome to the SMART Business Show! Today I am happy to invite you to meet a very, very special guest that I met in Russell Brunson's Inner Circle years ago and we've had the ability to reconnect! This is such a pleasure because Lauren Golden is just a human sparkler that lights up the room wherever she goes… She's the CEO of Free Mama Movement, which is a thriving community of 10s of 1000s of women. Her mission is simple: to ensure that no mother ever has to choose between family and financial stability. Lauren is also a number one international best-selling author, and a Two Comma Club Award winner, whose business and life experience has made her a popular choice for guest speaking events, sharing the stages with the likes of Tony Robbins and Russell Brunson. Lauren is sharing her wisdom, methods, experiences, perspective, and just such an inspiring story that other people can follow…Everyone listening who loved Lauren, go ahead and send her a DM on Instagram (@laurengoldenfreemama) and show her some love! Let her know that you listened to this episode, and if you have any questions for her, she'll be happy to lead you to some other resources to continue your journey to be a movement maker!

Three-time winner of ClickFunnels' Two Comma Club Award, Billy Sticker is the CEO of ChiroCandy, a digital marketing agency helping Chiropractors scale their businesses.  After spending a few years working in-office for a multi-location chiropractic office, Billy Sticker fell in love with the profession.  In 2015 Billy founded ChiroCandy Marketing which is now a multi-million dollar agency and leading authority in the chiropractic digital marketing space.  ChiroCandy is responsible for over 100,000 patients a month walking into a chiropractic office!  Billy is a member of the Forbes Business Council, an author, and a sought-after speaker.  In this episode, we dive deep into Billy's extensive expertise in branding and digital advertising.  Whether you run an Ad Agency, you're thinking about starting one or you would just like to learn more on these subjects, this episode is for you!  Listen In.Get Free Training on Billy Sticker's Website www.AbilityToProsper.com Connect with Billy on Facebook @billystickerCheck out Billy's ChiroCandy YouTube ChanelGet Our FREE Training On How To Find Profitable Amazon FBA ProductsFind me on Instagram @iamjustinbellQuestions, Feedback & Hello's: Email Me  at justin@faithplusbiz.com

Joining Dave this episode is a very dear friend to Dave as well as the ClickFunnels community - Jeff Banek! Jeff is not only a three-time Two Comma Club Award winner, but a recipient of the Two Comma Club X Award as well. If those credentials aren't enough to prove how hardcore he is about funnels, then maybe his ClickFunnels gear logo tattoo is. Dave and Jeff talk about his journey from United States Marine medic to personal trainer to finding DotCom Secrets and ClickFunnels and going all-in learning and perfecting his craft as "The Funnel Doc". Jeff also shares his tried and true advice for avoiding the "shiny opportunities" that keep you from staying focused on the endeavors that will actually allow you to find ultimate growth and fulfillment. Find Jeff on Facebook at: NFTs For Newbies Don't forget to secure your ticket to Funnel Hacking Live 2022! Join our Messenger Tribe! https://m.me/clickfunnels?ref=cfpodcast-join-CF-tribe

Hunter Thompson is a full-time real estate investor and founder of Asym Capital. As a Two Comma Club Award winner and Inner Circle member, Hunter is not afraid to talk about his past business mistakes and how he learned to course correct in order to take his business to the next level. Dave and Hunter discuss the vital role goal-setting has on the growth and success of a business, including quarterly, monthly, weekly and daily goals. Hunter also shares through his life experiences five key techniques that, when implemented into your goal setting process will dramatically shorten the time it takes to achieve those goals. Facebook: Raising Capital For Real Estate Facebook Group Instagram: @hunterlthompson LinkedIn: Hunter Thompson Podcast: Cash Flow Connections Real Estate Podcast Don't forget to check out Hunter's book "Raising Capital For Real Estate"! Join our Messenger Tribe! https://m.me/clickfunnels?ref=cfpodcast-join-CF-tribe

Every entrepreneur experiences roadblocks along their personal path to success. Two Comma Club Award winner Sam Kwak's challenges began over 20 years ago as a kid immigrating to the United States with his family. A dozen visa applications, several setbacks and many miracles later Sam and his family were finally able to live the life they'd been relentlessly working toward. Sam shares with Dave some of the most pivotal challenges he's experienced along his life's journey and how they've shaped him into the thriving entrepreneur he is today. Sam also offers his advice for turning your fears and frustrations into catalysts for growth within your business and within yourself. YouTube: The Kwak Brothers Instagram: @samkwakofficial Join our Messenger Tribe! https://m.me/clickfunnels?ref=cfpodcast-join-CF-tribe

Tim Shields shares his story of going through the One Funnel Away challenge at the beginning of 2019, and then by September of 2020 earning his Two-Comma Club Award (which is when you generate over 1 Million Dollars in your funnel)!Shane and Tim cover his entrepreneurial journey and what it was like taking the One Funnel Away Challenge, "ah-ha" moments, roadblocks, and overall advice he'd give to other business owners who are interested.If you are a business owner, podcaster, or simply interested in what ClickFunnels has to offer, check the interview out.And make sure you sign up for the One Funnel Away Challenge at OneFunnelAway.com today! We'll see you in there!

After earning his degree in electrical engineering and getting his first job as an engineer in 2015, Jonathan Montoya realized very quickly the 9-5 corporate job lifestyle was NOT for him. He pursued many different avenues (ecommerce, cryptocurrency, Amazon FBA, etc.), but it wasn't until 2019 when he went all in as a ClickFunnels affiliate that he began to see success. Now, two years after starting his affiliate journey, he's got a business of his own and a Two Comma Club Award under his belt. Jonathan and Dave discuss how Jonathan was able to leverage the ClickFunnels name as an affiliate to build his own brand and rapport with his followers so that when the time came to launch his own business, he already had a sizable email list and community of people primed to buy. Find Jonathan on Youtube at: Passive Income Lifestyles Join our Messenger Tribe! https://m.me/clickfunnels?ref=cfpodcast-join-CF-tribe

It's time to start repurposing the content and grow the awareness of the Table Rush Talk Show.   And to systemize that process. Who's my audience and what part of the journey are they in.  I've got to put the effort in to help my avatar find it.  There's where I want it to be and there's the reality.  The power of survey's to suss out what your customer wants and needs so you can give it to them.Administrative: (See episode transcript below)WATCH the Table Rush Talk Show interviews here: www.TableRushTalkShow.comCheck out the Tools For A Good Life Summit here: Virtually and FOR FREE https://bit.ly/ToolsForAGoodLifeSummitStart podcasting!  These are the best mobile mic's for IOS and Android phones.  You can literally take them anywhere on the fly.Get the Shure MV88 mobile mic for IOS,  https://amzn.to/3z2NrIJGet the Shure MV88+ for  mobile mic for Android  https://amzn.to/3ly8SNjSee more resources at https://belove.media/resourcesEmail me: contact@belove.mediaFor social Media:      https://www.instagram.com/mrmischaz/https://www.facebook.com/MischaZvegintzovSubscribe and share to help spread the love for a better world!As an Amazon Associate I earn from qualifying purchases.Transcript: Mischa Zvegintzov This episode could very well be a part two of the last episode. The idea of comfort and confidence and the direction of the Table Rush Talk Show. And the message I'm going to bring and the the deep trust and understanding and knowledge that it's time to start repurposing the content. Systemize that and in getting it out there to grow awareness of what I'm up to the Table Rush Talk Show, podcast as well as YouTube channel. And then also to start getting, putting myself out there on other people's podcasts, YouTube channels, get interviewed and stuff. And then, in this episode, the continuation would be confidence and comfort in who the audience is. So I will talk a little bit about the audience. Okay. A question that I've been asked by a couple of interviewees, Dom Perone. And before that, Brandon Guthrie, both of these guys are successful. Two Comma Club Award winners, meaning they've created funnels, online funnels, that have generated at least a million dollars in revenue. Brandon's is 10 million plus.  Dom's got one that just hit a million and another one that's about to hit a million. So both are effective online marketers to drive traffic to a funnel that sells their services. Which is really cool.Mischa Zvegintzov Both of them have said to me, and again, it was Brandon first. Like, who's your audience? Who's your audience? What part? Are they in the entrepreneurial journey? But part of the what part of the journey? Are they in so we can speak to them? And when Brandon asked me that the first time was like, Oh, that's a great question. And there's, there's where I want it to be. And there's the reality. And with Brandon, I was at least a little willing, perhaps hedging or begrudgingly, to say, Oh, they're at the beginning of the journey, they're at this part of the journey. They're dialing in their avatar, they're there, this is high in hindsight, as I tell you this, by the way, so you know, they're dialing in their avatar, they're learning the basics. They're the basics of, you know, funnel structure and, and the terminology, funnels, avatars, OTO's, one time offers upsells, downsells.  Etc, etc.Mischa Zvegintzov And then DOM asked me the exact same thing. And this is he's he, the last episode I talked about, yeah, confidence of, of the Table Rush Talk Show and the message in that the audience will find it. I mean, I gotta put the effort into, so they can find it. Help them find it. However you want to say it. Where am I going with this? Sorry?Mischa Zvegintzov I'm still here. I'm just letting the thoughts percolate. Maybe I'll hit pause for a sec.Mischa Zvegintzov Yes. So DOM asked me the same question. And I'm like, oh, yeah, we're clearly at the, you know, the front end of the journey, the beginning of the journey. And I had a side thought just now, which I want to introduce.  I have all this great history being 53 years old as I record this, of Systemising. The process is, okay, we need to do a telemarketing camp campaign. So systemize the gathering of the leads systemize you know, the Have the niche, the responses the, the scripts, what we're going to say. the scripts. you know the the importing of the data, the exporting of the data, all these things. you know how to gently encourage people to buy all this stuff, I get to transfer all these skills to the new to the new world.  To sales and marketing two dot 0.  Or three dot O. or 10 dot O. or web two dot oh. Are we in web three Dotto now? Who knows I think you get what I'm saying. Anyhow. So DOM Dom, you know, says who's the audience? Oh, it's, it's people like me, who are at the beginning of this phase of the journey of the entrepreneurial journey. of the, the, you know, learning about funnels and driving, driving this kind of traffic and response and direct marketing and selling in this environment and all this stuff. And so cool, awesome.Mischa Zvegintzov So Dom and I had this amazing interview, actually, I'm not sure if the interview is up. By the time this episode goes live, but but look for it. Dawn Perone, Dominic Perone.  He talked about the use of surveys to generate leads, as well as to figure out how to what your customer wants. to figure out how you can serve them, create the product, that you can literally ask the question with a survey that helps suss out what your customer wants and needs. So like, this is what we want to learn or this is what we need help with. And then you can be the guy to give it to him. And how cool is that? So he went not only did we talk about that strategy, but he showed specific tactics and super excited to share because he wants to give back all this amazing knowledge he has.Mischa Zvegintzov So I'm thinking you know, what? The confidence came in Okay, that's perhaps the list listenership. Right people out there, they're like, all right, and then on the journey, are perhaps a step ahead or a couple steps behind, but in this space great thing about DOM was, there's no doubt that knowledge he chopped will be great information for people that are super successful already in the space, it will be a reminder for you to re implement it or it'll be something new for you to add to your arsenal. So I like that idea too. But anyhow, I I also had a fear that will people want to find somebody that's very successful are they going to be open to talking to the to the new the person in the beginning of this journey? And I get to trust that yes, they do. I will find the people that are like heck yeah. And perhaps you know, the the interviewee will have an opportunity to give back and, and perhaps maybe generate incremental opportunities to bring people into their fold. Anyhow this ramble is I'm confident in this ramble. I will say that I rambled and I'm confident that that's okay.Mischa Zvegintzov Last little thought I had around all this said I will definitely go deep on spiritual concepts sometimes. So I get to bring that into the fold as well. Because hey universe, God, how can I be of service? What can I bring to the table. and meditation how powerful meditation isand finding your why and being in touch with your why and finding inspiration and not so much talked about meditation, all that but you get it? Like how do we weave some spirituality into this? Whether overtly or covertly think I think I've said enough today. Thank you for listening per usual love to all. Keep trying new things, taking the messy action and CO creating with the universe.

Part #2 of Vince Green!  I am so excited.  The bombs!  What!  Vince goes deep on goals.  Humans are goal seeking machines.  Ambiguous goals.  Ambiguous results.  The power, effectiveness, and speed of entrepreneurs.  To not only create, but too give back.  And you want to have success as an entrepreneur…  Know Thyself.  And there is a subtle metaphysical bent to it.  You just have to listen.Vince Green is my genius coach (at time of this publishing now Director of Coaching) at the 2CCX.  Click Funnels and Russell Brunson's high end coaching group.  His team has won a 2CCX award at ClickFunnels for their expertise running a webinar program.  Vince has incredible knowledge and has coached and influenced many entrepreneurs with his experience and expertise.  If you are new to your entrepreneurial journey or are a seasoned pro and could use some reminders…_________________And then and then when you get the feedback, you can adjust the key is to start getting it out there, right? Get your offer out there, you're not going to know how to create the perfect offer if you don't start with some sort of offer.More on the importance of goals.  Fuzzy goals don't get hit.  Establish what my goal is.My belief comes from this one thing that as humans, we are goal seeking machines. And so when we set goals, we will figure out how to get to them.And so there are some of us on this earth that are going to better put on the earth to identify and create our own goals.  And not chase not work as a as a member of Team for somebody else's.humans are goal seeking machines, when we have goals and wake up in the morning, do we know what they are? We, we go and get them.More on the sweet spot…  How can you get in front of more people and add higher value items?  If we hire more people we just move that sweet spot out…You have a sweet spot for those of you who are thinking, how could I do that? How can I do this? How could I hate my job? And do this? Or how could I stay in university? And do this? Or how could I stay? You know, what, wherever you are? Yes. And do this, there is a definitely sweet spot, your job is to go and find it.Vince works with lots of effective entrepreneurs in his world.  He is clearly effected by it in a deep meaningful way.  Coming out of the corporate in world in 2013 it has given him a new perspective on life, meaning, purpose, etc.    How much do we need that “opportunity to be brilliant…?  10 minutes a week?”I just think that, you know, for all the years, there is a speed that happens within the entrepreneur. And so that's like, I'm just, I'm grateful for all of them, that do what they do, because most of them, if not all of them...  Ah Mischa... Went through, you know, some some very tough times, or are going to go through some tough times.You want to have success as an entrepreneur.  Know thyself.  Where are you in your journey from rugged individual to valued team member?Right. Yeah. Because look, it's we talked a lot today in most of us literally know that the only way that that we get results is because we've taken actions.And then he takes “know thyself” to the metaphysical. A little riff on sunk costs.  Aka “hanging on to the past”.  It's so good.Administrative: (See episode transcript below)WATCH the Table Rush Talk Show interviews here: www.TableRushTalkShow.comCheck out the Tools For A Good Life Summit here: Virtually and FOR FREE https://bit.ly/ToolsForAGoodLifeSummitStart podcasting!  These are the best mobile mic's for IOS and Android phones.  You can literally take them anywhere on the fly.Get the Shure MV88 mobile mic for IOS,  https://amzn.to/3z2NrIJGet the Shure MV88+ for  mobile mic for Android  https://amzn.to/3ly8SNjSee more resources at https://belove.media/resourcesEmail me: contact@belove.mediaFor social Media:      https://www.instagram.com/mrmischaz/https://www.facebook.com/MischaZvegintzovSubscribe and share to help spread the love for a better world!As an Amazon Associate I earn from qualifying purchases.Transcript: Mischa Zvegintzov I want to address one point you said about. And thank you for that, that you're welcome, right?Mischa Zvegintzov The point of put the offer out there, put your message out there, start putting it out there. And then and then when you get the feedback, you can adjust the key is to start getting it out there, right? Get your offer out there, you're not going to know how to create the perfect offer if you don't start with some sort of offer. Right? If that's if I'm if I'm saying that properly, or it's like...Mischa Zvegintzov I think so many of us, we want to have the perfect message for somebody out of the gate, right? Fact is, perhaps you don't have an audience to offend, so don't worry about it. But start with a message and then refine as you go.Vince Green So I'll just go ahead. Yeah, so perfectionism planner planning all there's no shortage of things that we could that we can blame. But I'm not going to go there. And I know it's a worthy discussion.Mischa Zvegintzov Yeah.Vince Green But here's the only thing, what we what we need to do is have clear goals. That goal could be for, you know, as we look forward 15 days from now, what do you want to have done? Right?Vince Green So part of the whole SMART goal acronym is that it's attainable. It must be attainable. So whether it's 15 days to put out your first offer, or to create your first podcast or to create, like... what's what's attainable, right?Vince Green And that's going back to that, like, two comma Club Award. Amazing, great thing. That's that very worthy thing. But it's like, what's... Where's like, where's my sweet spot? My goal is to find my sweet spot. And then so how if I'm finding my sweet spot, like, how much how much can I do on my own? Or how much can I do with one person? How much can I do with this? Right? Yes, yes.Vince Green And then break down that goal, like, well, that's a fuzzy goal. It's fuzzy, fuzzy goals don't get hit. Right. So what's the very first thing it's like? Okay, I'm one individual, if I'm time bound, and I know my rate, I know, like, again, I can, how do I how do I fill my calendar? Or how do I fill my production? If I have machinery? How do I fill the machinery? Or? Um, how do I feel like course, right?Vince Green Some things, some things it said are open ended, like the whole world could buy my course. And the new all the newborns could keep continue to buy my course. But that's not realistic. I It's okay. It seems silly. But but the thing is, like, like, you have an opportunity, because you understand your audience, and you're going to be out there. It's like, the, the goal is to pick a number, like, what is it going to take for me to sell 10 of these?Vince Green Again. It's a chicken or egg. I'll take them both. And I'm going to establish what my goal is. Right? I don't know how...Vince Green I hope the chicken can lay an egg a day. I do. But what's it gonna take? I got to feed that water and protect it. Right. Make sure it's warm. Make sure the conditions are right.Mischa Zvegintzov Yeah. Vince Green Right.Mischa Zvegintzov Yeah.Vince Green Okay. And so it's the same thing here. It's like, we've got your audience and they're starting to pay attention to you. And like, what, like, it's not about what they expect. It's like who you are, what do you do for them? Again, when you understand yourself, there's a lot of self awareness to this. But the thing is, when you are able to produce a product or a service and get a result for somebody, and it's in line with what they're what they're looking for, right? There's a demand for it. Right? We're not trying to create solutions for problems that don't exist. When I was talking about YouTube. It's like, oh, there's problems that do exist. I just wasn't aware of it. Yes, somebody else had the problem. I just didn't have an understanding that this was even an issue. It's like, that's amazing. Okay. Vince Green How many industries I've seen in the past six years working with, with the folks here Click Funnels is like, it's unbelievable. Yeah. How many awards or, and people who have never had either haven't hit it or never applied for it, or just think they don't care? The things that we help people with is amazing. Yeah. Right. So I don't know, is that does that answer the question? But coming back to it?Mischa Zvegintzov Yeah, I think absolutely, it spoke to it. And I appreciate that. And I think that's a great point, a lot of people are, are having success, or getting their message out or solving these problems. They've found their audience, their, their, their, you know, their, their what's the word? I don't know, they're doing good, whatever that means to them. And they don't even worry about the award. They're there. That's not a metric that they're even really concerned about. Right. Like that's, I appreciate that, too. So thank you for sharing that as well.Vince Green So my belief, my belief comes from this one thing that as humans, we are goal seeking machines. And so when we set goals, we will figure out how to get to them.Mischa Zvegintzov Yeah.Vince Green I get that. There are some definitely some things that we have to overcome.Mischa Zvegintzov Yeah. Vince Green Right. Ryan Holliday wrote the book, the obstacle is the way for reason. As humans are goal seeking machines.Mischa Zvegintzov Yes.Vince Green And so there are some of us on this earth that are going to better put on the earth to identify and create our own goals.Mischa Zvegintzov Yes.Vince Green And not chase not work as a as a member of Team for somebody else's. I love that, that there are fewer of us that set our own goals than want to be like part of the machine because like that's how we all move together. We need both.Mischa Zvegintzov Yeah. Vince Green Both have value and both have. But again, there there are some of us that want to set these goals. Yeah. And we don't all achieve them, which is interesting.Mischa Zvegintzov Yeah.Vince Green But we know how to go back and kind of redo those. And sometimes sometimes we get beat out. Like sometimes the markets already moved or we're going into markets that are worthy solutions is already well in present and very economically distributed.Mischa Zvegintzov That's a great way to frame that.Vince Green But if it's not, and then there's opportunity, and sometimes we need to take one or two or three runs at it.Mischa Zvegintzov Yeah. Vince Green Right.Mischa Zvegintzov Yeah.Vince Green So, yeah. But it's, again...Vince Green I'll go back to it. Humans are goal seeking machines. And everything that we bring back to this is about having others believe in the goal and mission and vision. And having them as as it says, In the name of the podcast, having to Rush The Table to be a member of that movement or that machine or...  and just bring it back. Right.Mischa Zvegintzov Yeah.Vince Green So and so that they can set their own goals.Mischa Zvegintzov Yeah.Vince Green Right. Well,Vince Green They're smart goals or their own goals. However it is. But again, humans are goal seeking machines, when we have goals and wake up in the morning, do we know what they are? We, we go and get them.Mischa Zvegintzov yeah,Mischa Zvegintzov we go and get a, i, yes, thank you. And I do I, I'd like your concept of the sweet spot. And if, if I would, the way I heard, what that sweet spot is, is, alright, find the thing, that's that realistic, sweet spot, that's gonna pull you forward as quick as possible to that next step, or that next to get to that sweet spot. So then you can keep moving it and moving it, right like some, like, for somebody the 2CCX award, as a goal, or as a sweet spot might be too illusory, or too, too...  I'm trying to think of the word, but...Vince Green So I'll just, I'll just jump in and say that it the at the sweet spot, someone, if someone's trying to selling just exclusively on their own, their sweet spot might be just this side of it. And that's okay. Then the goal then becomes like, Oh, I got this far with it, I need to add more who's in the team? And that's going to get me past that, then I'm going to cash in my ticket for that award. And I want to start working on the next award. Right?Vince Green So the sweet spot is... I'll expand on it just a little bit this way. It's like, your sweet spot, is that thing that you could do on your own? Or, you know, without? How can I say this? That like was just a few new tools, a few new things that few sets a little more traffic, a little more conversions. And you're going, you're going to get right there. So it's that thing that that avoids you. When you're when the overthinking comes in.  When the overwhelm comes in and says, Well, man, I need to learn this and this and this, and this, I need to bring this person and this person, this person. And it's like, it's not that it won't work. It's just that now you've changed the sweet spot. So every time if you could literally do it yourself, the sweet spot is kind of right in front of you.  You could Max yourself out right in front of you.Vince Green It is like if you have everything you know how to... you have traffic, you have an audience, you're getting attention, and you're able to just put a page up in Clickfunnels. And you're gonna get it done in a few days. And bang, you've got some sales, that's your sweet spot, and you ain't you, you, it's right in front of you. And it's very close when you're on your own. But the more you bring in, the more you're like, I need this, this thing, this thing and this thing and this thing. And if it's not helpful, by the way, if you can't just show up to and hire someone to either do it and be done. Or get get get into a program where you're just getting the help every day, right. But... when you have to start to learn all these things, and you're unable to implement this, so you're taking in all this stuff, or you're adding all this team. All you're doing is saying, Okay, so I'm now this person who has to learn these four pieces of expertise, add these two people on. So I was a person whose sweet spot was and you'll figure it out if you ever did it that far out. But now oh my gosh, with all these four things. It's not like it's closer.Vince Green When you add on more things that you have to learn and do. And you have more people here. It's like, how can you get in front of the right people? And add kind of higher value items. Right, which you and I, you know, we talked about, it's the am I going to am I better off to sell $1,000 course, or am I better off to write the book and try to sell 1000 books.Mischa Zvegintzov Yep.Vince Green You're better off to work with those 100 people, whatever the math is, you get that same kind of revenue that you might sell 1000 books for. Right? So now you're over here like okay, that makes sense, right? But imagine if you had to do to learn these two or three things, get some proficiency in them. Just even getting to the first like I said earlier was the first 20% the 20 of the 80/20 and then you have to add other people on and that was like, every minute you spend it takes a little bit more time. So all we've done is we moved that sweet spot out.  and you can do that, it's just that it's a choice. Am I gonna, a lot of us can come in and do this, some can't I appreciate that I honestly do. I appreciate that. And a lot of people already have these systems in place. And so but those systems exist to support another operation. And we could take 10% of that system and bring it over here and not really disrupt it that would support that individual going forward. Sure, those kinds of things work.  There's always that kind of conversation. But the reality is that sweet spot, wherever it is, whether it's this side of the million, whatever, that side of a million.  You have a sweet spot for those of you who are thinking, how could I do that? How can I do this? How could I hate my job? And do this? Or how could I stay in university? And do this? Or how could I stay? You know, what, wherever you are?Mischa Zvegintzov Yes.Vince Green And do this, there is a definitely sweet spot, your job is to go and find it.Mischa Zvegintzov I love that.  Thank you for that explanation. Yes. Vince Green You're welcome.Mischa Zvegintzov Well done. Nice bow on that. Yes.Vince Green CoolMischa Zvegintzov Um, just a few more minutes here, I got...Mischa Zvegintzov You get to interact with a ton of people that are really successful with these frameworks. And tell me about that, like, How fun is that to, to be helped bring, you've been a guide to help get people up, you know, have a ton of success. And then you get to interact with sort of this great breadth of, of of entrepreneur. like... Tell me about that is that just how fun is that?Vince Green It's, it's pretty spectacular, actually. So I've had the occasion, I've had the opportunity, and really, I'll just say, kind of been blessed to, to go to the annual Funnel Hacking live events that we've had. And, and as I count back, there's, I've been to five out of the five out of the seven. Yeah, that we've had.  And that's here, we, you know... Russell opens a party out for, you know, 5000 people to kind of come in.Vince Green And it was different this year, in COVID. We had some in person and some online, but it's it's pretty amazing. And again, I'm just, I'm just really blown away, like, I'm blown away. Because I'm a guy who came out of, up until 2013, at a corporate.Vince Green And in corporate you're very myopic, and your goals are given to you. And look, we, this world exists with both corporate and the entrepreneurs, and I know the wars, Iran, and people like that to create the thing. But the reality is that it's, you know, successful entrepreneurs can then create these operations that become corporate. So...Mischa Zvegintzov Yes. It's ironic, anyway, yes.Vince Green But my eyes are opened to how much of this world is supported by the entrepreneur. And how things are created by the entrepreneur and a lot of changes made by the entrepreneur. And then these other operations come in, and they buy it for lack of a better word, right? Or they, they build it on their own, or whatever it is, or they coexist, they're all in business.  Or the entrepreneur builds an organization that competes with these things. But I'm amazed that really, you know, it's none of this is easy. And it can be disruptive, but it can also be highly rewarding, it really depends on your mindset on how you're going to look at this.Vince Green And I had a very kind of black and white approach coming out of corporate and thinking that business is done a certain way.Vince Green And what these amazing entrepreneurs have taught me is that they are able to find their own character, their own, carry their own beliefs, carry the beliefs of their families, their communities, their religions, their countries, their politics, whatever, carry it forward. And, and, and still have this life that is like...Vince Green so I say that because I have had the opportunity to have lunch and dinner and, um, you know, and I'm curious. And so the interesting thing is that in some respects... Vince Green And everybody who's listening to this podcast, and you and me and everybody that I work with, we have this... we have this opportunity to be brilliant, apon... above what is truly believable. But we only need to do that for a little bit, right? Only need to have that spark, like... I don't know, 10 minutes a week or whatever it is. Like I'm sure there's no real design to it.Vince Green But it's it's true that where these entrepreneurs place themselves the opportunities that they put themselves in. Whether it's just because... and sometimes they don't, sometimes we don't know, like that this is going to happen.  They show up for a reason. And then other things happen. And they're able to, I talked about it earlier, but like, kinda like how do you make the frameworks your own. Vince Green They make this, this experience their own.  They might have gone to figure out... or to meet somebody at funnel hacking live... or to figure something out. Or to support their friend. And then something else happens in within that experience. And it's when you are open when you are when your mind, your body, your soul, everything is open for those things to happen.  And they happen and they're, you're open, you recognize them. I'm sure they happen anyway. But we just don't recognize them.Vince Green And so and so, like, you know, we, you and I, and when I work with people, and even more for myself, like, we talk a lot about our origin stories, and what are those epiphanies that happen? And I gotta tell you, like, I know, I can I can be on a plane, I can be talking to somebody if I do, I don't necessarily, that's not necessarily me. But if it happens...Mischa Zvegintzov Yeah,Vince Green There's people in corporate, there's people in philanthropic and in charitable roles that have do the same thing happens.Mischa Zvegintzov Yes.Vince Green I just think that, you know, for all the years, there is a speed that happens within the entrepreneur. And so that's like, I'm just, I'm grateful for all of them, that do what they do, because most of them, if not all of them...  Ah Mischa... Went through, you know, some some very tough times, or are going to go through some tough times.Mischa Zvegintzov Yeah.Vince Green And, you know, for whatever reason, they don't throw the towel in, and business doesn't just, it doesn't just, you know, send you a care package with a big fish check. You know, it doesn't, it doesn't happen.Vince Green And so, but but it's also not, you know, all, you know, dragons fighting dragons, it's, you know, like, there's a lot of in between there. And so the supportive community of the entrepreneurs, is amazing. When I compare and contrast that to the corporate world.  And I'm not saying the corporate world didn't do that, there was a lot of a lot of sticking together and helping each other.Vince Green But here, it's very unique. I never, I didn't know it existed. And so it's a, on a, on a macro scale. It's it's very heartening. I see it every day, that smaller scale, but sometimes we forget that on a macro scale. Vince Green And meeting some of these people, the stories that I hear, and, and I'll tell you, the things that are asked of me and asked her of others, yep, I think, and I put it this way, because they're able to, they're able to know how to ask, and if not for necessarily even for help, you know, sometimes it's just for a door to be opened or an introduction to be met.  Or, you know, or feedback, right.  Or feedback on the feedback that they're getting, right! And, and that's that's the differentiator, they trust themselves. And so it's, it's just, it's brilliant to be able to have conversations with with people like that.Vince Green So I, honestly man, I've thoroughly thoroughly enjoyed being given that opportunity to support people like that, and then it just immediately goes beyond that, you know, just people, man. Just people.Mischa Zvegintzov Beautiful.Mischa Zvegintzov Thank you. I, I I liked the little nugget in there of the willing to ask. or the willing to do or the willing to... that whatever that hard little thing is.Vince Green Yeah.Mischa Zvegintzov Yeah. That was that was. That was awesome.Vince Green And that asked...  That asked goes the other way, too, right. They're asked of and, and they show up? They ask and they are asked of. So if... I'm not if it wasn't clear on that. Probably wasn't. But they're asked and asked of.  And at that that level. Yeah, they are givers in all respects. Yeah. Right to read Dr. Adam grants book, "Give and take". And then I won't spoil the ending, but like, these people are givers, and they're highly successful.Mischa Zvegintzov Yeah, that's awesome. That's, that's awesome. Um, for the audience that we were speaking to today. You know, where the Two Comma Club Award might be the first sort of prize, shall we say? What would be the one tip that you would say, "Hey, keep this top of mind."Mischa Zvegintzov First thing that comes to your head, just... I there's so many, but go ahead. Sorry,Vince Green Yeah. Okay, so. I'm just gonna say it is, it is two words, and it ain't sexy. And a lot of this stuff I didn't I didn't know, even you know, eight years ago, but this, this is, these two words are "Know thyself". And, and that is that is very important. And, and to extend that, I will say that there is self reflection and those kinds of things. But I gotta tell you, everybody should have a coach, whether it's on mindset, or other things, like when you know.... that see. Vince Green The first thing that happens when you know thyself, when you you know, you can say, yeah, I get I know what I'm good at, or what I'm, you know, what I'm not good at, I know what I need to do. And that's all really good. But you have to... the only way things happen here is that you are going to take action.Vince Green And so and you're representing and, again, you don't have to be the face of your brand. You know, we cover a lot of that all day long with people like, but really like...  know thyself, it's not just about presenting strengths. But there were periods that you go through post high school, let's just say I'll just say like in North America, just post high school.  Like whether you're 17 or 18, whatever. There's those two stages. Right? That, and again, Dan, Dan Sullivan, Strategic Coach identifies there's lots of other people who kind of do these kinds of things. But you know, when you move from rugged individual, and then you know, where you've got the world on your shoulders, and you're carrying it, and then you transition into this valued team member kind of approach. Whether you're leading the team or the team, whatever it is, right? Yeah, that so you have to know like, where are you in your? Where are you in your world? Where are you in this world? And just, it's and like, "know, thysel.Mischa Zvegintzov Know thyself? Yes. Yeah, it's good. And we could, we could do about five episodes on that. But we'll just we'll just, we'll just leave that there for now. And then one last question. So that's, that's sort of, hey, keep this top of mind "Know thysel"f, you know, find that coach find like, like, be aware. Trust, I mean, all the things that can go around that. Awesome. How about how about on the other side of that, like, what, what's the the one thing you're like, you know what? Watch out for this. Like, if you can avoid this, if you can avoid this, if you can avoid "this".Vince Green Okay, let's go right back to it. Know thyself. Sorry, Man.Mischa Zvegintzov It's fine.Vince Green Right. Yeah. Because look, it's we talked a lot today in most of us literally know that the only way that that we get results is because we've taken actions.Mischa Zvegintzov Okay. Oh, yes.Vince Green So there's a reason that you that you got to this action.  And I'm not talking about the logical or the emotional, there was there was something going on. Right? You you felt a certain way you felt that you needed something. And just be really clear about where those thoughts are formulating. They don't always have to be wrong. They don't always have to be someone else's. There is like, there's something in there.Vince Green Like, like, like, "know thyself" is about like, what, again, I talked about, like how like that risk of you doing something that moves the sweet spot to a place that you're not even going in the first place. Right. So imagine signing up to be trained as I don't, let's just use my example from really like as a personal coach, right, or a professional coach, or whatever it's going to be. And, and then suddenly, you know, you're bringing in these other things because it was true and present, you gave it attention, and it's one of those things that likely will need to be there. But it doesn't need to be there today. And what happens is that it takes up those valuable things of time, energy and money and it can't pay off.Vince Green And then it becomes and if you look back at it, if you did that in 2019 It's not serving it's still not about to serve you because if it was able to serve you and get a return like you would be implementing it so it really is like when you know thyself and you know what your goals are and you know what it is that that others are doing. Right. There's no shortage of conversation about, you know how to model what is working, but you got to have some real hard conversations about what it is. Vince Green Like, first of all, we know we can't do it alone. Okay, because and why should we, we shouldn't have to figure it out all over again. Yep. Imagine musicians having to invent a guitar and then play it and figure out that needs to be like, it doesn't happen. Okay, so we're all standing on the shoulders of giants.Mischa Zvegintzov Yes. Thank you.Vince Green You know, again, we, we want to give ourselves the best opportunity, we do need to take action. And I know that if you're familiar with Seth Godin, when, when it comes to risk, what what Seth has taught me over the years, is that the biggest risk is sunk costs. Okay, and if you know thyself, you know what this is all about, like the one thing I don't I know, Mischa you and I probably never talked about this.Vince Green And it's, it's, you know, it's but it's true, like, when I talk to people meet successful people are those that are still working to get to what they would consider successful.  By the way, and it's not about what I consider successful, it's when you and whoever I'm talking to consider successful.Mischa Zvegintzov Yes.Vince Green But that is a real challenge for people. Because they they get, they just they get out of sorts with themselves because of the sunk costs. Because they again, you know, that whole thing about like, like, where whatever we focus on is going to come true. So imagine if if what you're doing is you're always trying to figure out how you could utilize that three grand or 30 grand that you put into this course from from two years ago, and it's still burning a hole. And it's like, and it doesn't matter, because it doesn't, your marketplace doesn't care what what you put 30 or three grand into, you know, two years ago, what they care about is the fantastic work that you're doing today. Yes, and so and they want you to be there so that you can continue to do this, they truly do.Vince Green So, that's, that's the thing, it comes back to know thyself. And like when we focus again, we get what we focus on. And if you're focusing on the sunk cost, you have to be you have to figure out how you can move yourself off that.  Get a coach, get a mindset coach, whatever it is, how are you going to do that? Call it a day, go burn the books, whatever it is. I know we shouldn't say that. Burn the books but.  But again, you know what I mean? Like, like, just get it off your harddrive give it to your to your cousin to your auntie, wherever it's gonna go. Right? Call it a day on it, sell it for $1 on eBay. I don't even know if you could legally do that, you know, might be against the terms of service. So don't take my advice on that.Vince Green But the fact is get rid of it, like somehow put it on a hot put her on a thumb drive and burn. Right? I the thumb drive? I don't know. But, but that's the thing that keeps us that keeps us anchored in the past. And again, I go back to, you know, Dr. Benjamin Hardy, and his whole talk his whole work about like the future self. That's what keeps us going forward. Right? And it's okay, like there is you and I are talking about entrepreneurs today. But there is a lot of ways that people envision their future self and are going to get there. One of the ways that the people that I work with, that the people around me work with is through entrepreneurship. There are many ways to achieve what people's future selves. For us over here and looks like for you as well. That that path is through entrepreneurship. Yeah. And it's 2021 and I'm sure it wasn't as exciting in 1921 as it isn't 2021 Right, but, but I didn't live then and I live today and I'm jacked up about this.Mischa Zvegintzov Me too, man. That's so cool. Beautiful. Beautiful Vince thank you so much. Hey, that was amazing. Thank you for coming on on to the to the Table Rush Master Class and, and yeah, share sharing your your amazing knowledge and experience and, and everything andVince Green you're welcome Mischa. And again, you know, you're doing the work that's going to carry this carry all of the messages from all of the speakers and from... and, you know, what we do today affects a lot of other people. And, you know, our job is to get the word out, and that's, you know, that's what we're doing. So I applaud you, man. Yes. This is this is good work, and I look forward to listening to a lot of the other podcastsMischa Zvegintzov Yep fantastic thank you I'm gonna hit stop and we will say goodbye offline

The two comma club award winning legend himself Jamie Gardiner Jamie has been working in the online space for over a decade, here he tells his story of the highs and the lows.  From previous careers in - Pest control Mining Construction  They all took him on a journey to build a successful online affiliate marketing business. 

When it comes to traffic, multiple Two Comma Club Award winner Travis Stephenson knows finding your traffic is fine, but owning and controlling your traffic is the ultimate goal. As founder and CEO of Chatmatic, Travis has proven this is possible for even the smallest of businesses, if they only knew how to best take advantage of advancements in messaging automation for Instagram and Messenger. Dave and Travis have an in-depth chat about how owning and controlling your traffic in these spaces is possible, as well as the seven steps Travis uses as a reliable template for his Perfect Starter Sequence, AKA the lead generation formula that can turn your passing traffic into actual buyers. Instagram: @thetravisstephenson chatmatic.com Join our Messenger Tribe! https://m.me/clickfunnels?ref=cfpodcast-join-CF-tribe

On the air with Dave this time is author, speaker, Two Comma Club Award winner and Inner Circle member, Kevin Clayson. Kevin is the co-founder of a multi-million dollar real estate investment company called Done For You Real Estate USA. The company has helped clients purchase over 4,000 individual investment properties, translating into over half a billion dollars in successful client transactions. So where does Kevin find his dream clients? Kevin discusses with Dave how he crafts enticing quiz funnels to qualify his leads and sort the traffic in order to quickly connect with the clients who would benefit most from his services. "When you know who they are, you know best how to serve them," Kevin insists. dfy-realestate.com Instagram: @kevinclayson Listen to Kevin's podcast, Replace Your Income, wherever you get your podcasts! Don't forget to check out Kevin's book, FLIP The Gratitude Switch! Join our Messenger Tribe! https://m.me/clickfunnels?ref=cfpodcast-join-CF-tribe

Carli Williams is a Two Comma Club Award winner and ClickFunnels Inner Circle member who has managed to earn seven figures exclusively via organic traffic. How does she do it? Carli confidently claims vulnerability to be her strong suit in business and the key reason why she's able to sell so easily to her following on social media. Take note as she shares with Dave her advice for ditching perfectionism and allowing yourself to be authentic in order to connect with your audience, produce content quickly and determine accurately what your ideal customers gravitate to most. fitnesscarli.com Find Carli and her husband on Instagram! @fitnesscarli @raleighw Join our Messenger Tribe! https://m.me/clickfunnels?ref=cfpodcast-join-CF-tribe

The new Avatar.  The new inspiration for who I can help.  Who perhaps god wants me to help.  I got an iPad Air 4 and am taking notes on it trying to break away from the yellow pads.  You can record 6 days episodes in a two hour setting.  I swear I'm not being a narcissist.  I'm just finding my voice :).  …it's more painful to veer away from the path than the pain to press forward with it. How's that?  The fledgling Funnel Hacker.  The fledgling online business creator.  Help them get to the Two Comma Club Award.  I.e. $1,000,000 in revenue :).  …craft a new vision.Administrative: (See episode transcript below)Check out the Tools For A Good Life Summit here: Virtually and FOR FREE https://bit.ly/ToolsForAGoodLifeSummitStart podcasting!  These are the best mobile mic's for IOS and Android phones.  You can literally take them anywhere on the fly.Get the Shure MV88 mobile mic for IOS,  https://amzn.to/3z2NrIJGet the Shure MV88+ for  mobile mic for Android  https://amzn.to/3ly8SNjGet A Course In Miracles Here! https://amzn.to/3hoE7sAAccess my “Insiders Guide to Finding Peace” here: https://belove.media/peaceSee more resources at https://belove.media/resourcesEmail me: contact@belove.mediaFor social Media:      https://www.instagram.com/mrmischaz/https://www.facebook.com/MischaZvegintzovSubscribe and share to help spread the love for a better world!As an Amazon Associate I earn from qualifying purchases.Transcript: Mischa Zvegintzov  00:02I'm going to get to it while the mind is fresh, and cranking away.  I was meditating this morning, I do want to say...  Well what main thing I want to talk about is the new avatar for me, or my new direction that that new inspiration and embracing it, that new inspiration towards who I think I can help. Even more specifically, who perhaps, God wants me to help, or the infinite intelligence or the universe with the creative mind, that capital S inner self. Oh my gosh, I've got all these Apple products. And I tried to silence them all for when I record, but I got a new iPad Air 4 I think it is. So I could start taking notes everywhere instead of on yellow pads on an iPad, which has been awesome and amazing. And I strongly encourage everybody to go after it. The pen works you know, the Apple Pencil is freaking awesome. The the tech is fine. You can... it's really cool what you can do and organize and, and all that stuff. There's some bumps as I break away from the yellow pads as much but that's okay. Oh my god, where was I going with all this so?Mischa Zvegintzov  01:43Break breathe. So the last episode I recorded, I'm going to give you a little insight to a little secret, which you may or may not know. But you can record six days episodes in a two hour setting. For example, if you were doing if you were doing 8 to 12 minute episodes. podcast episodes, an eight to 12 minute episode every day, and you were to record five of those. What's that? An hour and a half? Let's say. you know, let's assume each one is 10 minutes. On average, that's 15 minutes. Perhaps you have a minute or three or four break in between. So your... the illusion of the timeline is just that. Like perhaps the last episode that that I recorded in this line of thinking of who's my avatar and who am I going to serve? There's that damn iPad 4 beeping at me again, distracting me. Damn you, Apple. Where was I? Oh my gosh, this is just awesome. A quick side note. It's really funny. recording an episode every day to your podcast, blog or YouTube channel. It can feel in the moment like this moment right now incredibly self centered. Um, what's that narcissistic. Someone said to me and not have service in the moment as a microcosm, is that the right word? As a small brief window of the whole thing. Like if I just look at this episode right here, it could sound like "Oh, Mischa is just talking about his own stuff. Blah, blah, blah." But in reality, it is truly helping me be of service to you and the world and my developing niche in a better manner.Mischa Zvegintzov  04:16So how about that? So in the moment to anybody just jumping in on this episode. They could be like, Who is this narcissist talking about himself. But in reality, it's helping me find my voice, the elusive voice and I'm definitely gaining ground. Opened up all these these thought loops. I apologize. I seem to be very good at that being distracted. So be it. Welcome to the journey. If you are a fledgling funnel hacker, a fledgling online a fledgling if you're a fledgling Online Business creator, how's that you're trying to create, go go online with a business create an online business? If you're a fledgling person, entrepreneur, online entrepreneur, how about that a fledgling online entrepreneur, or a fledgling funnel hacker means you're kind of brand new to it all. Then perhaps if your vision is not super clear, like some people jump into this game, and they have this, I meet them all the time, their vision is so pure and so clear. Like, how awesome is that? It's so easy to just, well, looks easy'er to, to follow the instructions on how to build your online business, right? And so I am a fledgling funnel hacker that's really good at following the steps and implementing the steps. Like get each step each successive step done. And you will be that much closer to the Two Comma Club Award. That's the goal as a fledgling Funnel Hacker is to get clarity and get vision and get to that Two Comma Club Award. So I can help people do that. So actually, I'm committing to that. Trying one day at a time to commit to that. And whenever I veer away from that, these days, it gets really painful, psychically painful, more painful to veer away from it than the pain to press forward with it. How's that?Mischa Zvegintzov  06:45So I'm sorry, divorced dads, or you or you, high performers that have fallen off the horse, and are ready to get back on. Actually, you can still be my avatar, you are part of that avatar. Because creating an online business and crafting a new vision. That's what I'm doing. Crafting a new vision. I need to write that down. Thank you crafting a new vision. Word my pen go. I'm writing this down. Thank you patients. I suppose I could hit pause. I'll do that. See, thank you. That's, that was me. That was the process and actually crafting the vision forward. I love that. So one of the hats that my you know what? Oh my gosh, I'm so excited. That's such a juicy little thing. So you find all hackers out there that are ready to blaze the trail to the two comma Club Award, and would like help in that regard by following the path doing the blocking...block... blocking and tackling. Implementing the key steps. I'm still talking, figuring out how to talk about it. That's where we're going. That's where I'm going. And whenever I go back to the capital S inner self, the higher intelligence that's where I'm led. And one of the hats of the people within that could be a high performing dad, excuse me a high performing get divorced dad wanting to get back on the horse, or just a high performer who's ready to get back on the horse.Mischa Zvegintzov  08:47A little bit of babbling going on here. But that is that thank you for hanging in there with me. Thank you for being a part of the process. Thank you for helping me craft the broader vision. Refine my vision. I can actually tell you the exact episode by publishing every day where that happened. I can tell you where and when the new inspiration came to me. I can tell you where I flip flop back to the old and then where the new vision was presented again "This is it. This is it show no fear". That's what I've got little little little fuzzy but brain was cranking I wanted to I wanted to record. I have. And yeah so... I am going to show... what... I'm going to be... try to hold conviction on this new avatar. You fledgling funnel hackers that would like to solidify your path your vision to the Two Comma Club Stage to $1 million in gross revenue. That's what that is the Two Comma Club. I'm writing down again, your path, your vision to the Two Comma Club Stage. So basically you fledgling online entrepreneurs that would like to get to a million dollars in annual revenue, gross revenue. I'm your man. Your fledgling, you're just getting started. I can help you. I'm a few steps ahead. And I am doing it. I'm so good at sticking to the the steps. I've done it in so many different ways in my life, areas of my life and had success putting engines in cars. Getting clean and sober. Became a yoga teacher. It's hyper competitive to be a yoga teacher here in Encinitas, California. The hotspot of yoga teaching. I could go on and on That's it. I'm done. I will not hold you hostage any any longer. I believe I close the loop answered the question, addressed the point. Peace out.

I'm inspired for success by Braven Grant the 21 year old speaker at Funnel Hacking Live.  He had the illusion of overnight success.  But if you paid attention you saw how he had been working hard for the past few years...  and so was prepared for when his preparation meets opportunity.  In the form of Russell Brunson.Administrative: (See episode transcript below)Check out the Tools For A Good Life Summit here: Virtually and FOR FREE https://bit.ly/ToolsForAGoodLifeSummitStart podcasting!  These are the best mobile mic's for IOS and Android phones.  You can literally take them anywhere on the fly.Get the Shure MV88 mobile mic for IOS,  https://amzn.to/3z2NrIJGet the Shure MV88+ for  mobile mic for Android  https://amzn.to/3ly8SNjGet A Course In Miracles Here! https://amzn.to/3hoE7sAAccess my “Insiders Guide to Finding Peace” here: https://belove.media/peaceSee more resources at https://belove.media/resourcesEmail me: contact@belove.mediaFor social Media:      https://www.instagram.com/mrmischaz/https://www.facebook.com/MischaZvegintzovSubscribe and share to help spread the love for a better world!As an Amazon Associate I earn from qualifying purchases.Transcript: Mischa Z: 00:01 The inspiration for the new, for the new direction for the what's the term I was looking for. I said it in an email to my list...course correction. Yes course, correction, the course correction of what I'm up to entrepreneurial wise. That inspiration for the course correction continues to be super juicy and just continue to flow through. I literally, as I was walking... Anybody ever listened to Kiss there's that song God Of Thunder? So it was playing God Of Thunder. For whatever reason Kiss has been on my newsfeed. You know, the Google news, I've been just checking out old rock and roll due to my, due to the state of my long flowing locks. And,uso the Google news feed has definitely picked up on that. So I just get, you know, all the,uold guy, retirement bands flowing through Kiss being one of them.Mischa Z: 01:16 One of them loved Kiss in my youth. So I was just listening to God Of Thunder. And I was thinking as I was, my mind, went to me having an opportunity to speak on the, at, at a Funnel Hacking Live. Any of you funnel hackers out there. I know at least a few of you would love to speak on that stage. Wouldn't you? Especially to perhaps have it happen seemingly overnight. I think that's, that's an interesting thing. Uh Brevon spoke at the 2021 funnel hiking live, which I was just at, unfortunately, as I record this, I cannot remember Braven's last name (Grant, Braven Grant), but Braven sells some sort supplements, creatine products and a bunch of other stuff. And track him down. Google him Braven Funnel Hacking Live. I'm sure his last name will pop up and then you can track down his, his website and all that stuff. But super cool young man, 21, 2, 3, something like that, you know, married a couple years has a brand new baby and clearly passionate about what he does.Mischa Z: 02:50 He's got a mission, you know, to serve. To grow a company. And he's all in. And he basically, I don't know, met Russell Brunson a year and a half ago. I can't remember the exact story. And then all of a sudden, yes. At the last Funnel Hacking Live, that's what it was 2020. I think it was you know, he went to, it had a vision of, you know, speaking on the stage. Printed out a picture of it, slapped it up on his wall. Carried it around in his pocket, you know, this vision of him, however, whatever the picture represented of him. You know, getting his award, speaking on stage, the funnel hiking live stage and you know, was... Next thing, you know, there he is a year and a half later doing said things getting is Two Comma Club Award. And not only that speaking in front of thousands of people and doing a great job, by the way. Braven, if you're happen to be to listening to this, you crushed it. Just so much grace and, and, and such a humble young man.Mischa Z: 04:19 When I was at age, I could talk a lot of smack, not execute very much, actually. That's not true. I had I was on the tail end of my pro snowboarding career. Which meant that I had sponsors and lots of free gear and free tickets everywhere, and everything was paid for, except I had no disposable income as a result. I did have to sleep in my car a few times. As I was touring the west, the Western states, Colorado, Utah, Utah, Idaho, California, snowboarding, and Wyoming snowboarding away. This was the 86 to 91 and it was snowboarding. Oh my gosh. So many great tales to tell them that regard. However, I, I was willing to do the work to be a pro. I was not as physically gifted as others, but I can tell you work is a big part of it.Mischa Z: 05:27 Anyway then I ended up in college, did fine in college. There was, I still had some heavy arrogance if you'd have thrown me on stage at that point in my life. Oh my gosh. I don't know if I had handled it as gracefully as young Braven. I guess that's my point. So Braven,uthe illusion of,uis the word fly by night or overnight success or those things, right? Like, like Braven, you know, just meets Russell Brunson the year before grows his business through COVID the next Funnel Hacking Live he's onstage speaking. And so the illusion of overnight success was there, but it turns out young Braven had been working hard, very hard on his business for a number of years already. By the time he stumbles across Funnel Hacking Live 2020, I think it was maybe it was 2019. I don't know that you, you get what I'm trying to say.Mischa Z: 06:45 So, so what happens is Braven's got the worth work ethic. He's got the inspiration, he's visualized where he wants to be. And then he's doing all the stuff bumps into Russell Brunson and the tools, the process, the systems he needs fall into place. Russell Brunson and funnel hacking is the perfect tool for him, the perfect process. And he has instant success supposedly. But clearly, phew, phew, pay attention. You can see that, that he what's luck. Luck is when preparation meets opportunity. Braven had created his own luck and was prepared for his opportunity when it fell in his lap. So he was by no means a overnight wonder. That wasn't really the main message I wanted to share here. What I wanted to share was I loved the visualization piece of his story. He just, it was so cool to see how he, you know, he had his in effect a dream board or whatever you want.Mischa Z: 08:10 However you want to say it. Then he printed out a picture of the visual aid of himself. I can't remember what the picture was. That's why I'm saying it this way. But he had a picture that represented himself getting that Two Comma Club Award. Which means you've generated a million dollars in revenue in a calendar year. You've and have him speaking on stage. And, and so I didn't even try to visualize, this is what I'm trying to say, man. I just was listening to Kiss God Of Thunder. And and I was like, that's my entry song for when I'm speaking on the Funnel Hacking Live Stage.New Speaker: 08:57 That's, that's what I'm going to walk on the stage too. And the vision just came so strong. And then,uyou know, a presentation started building in my mind, it's actually, this has been happening for a few days. All the, all the, the, the stories to tell the, the, you know, the, how I learned it and earned it. All this stuff has just been percolating in my brain. But originally I was thinking the first round, the first song was going to be Cashmere by Led Zeppelin, just cause I've got the Roger Plant locks going on. And so immediately at Funnel Hacking Live, when we're doing all these visualization exercises. Me coming on to stage two, a Led Zeppelin song just was clear as a bell. And,uand so I'm holding onto that and letting that flow and, and perhaps it's got a thunder now. And then right before I was recording this episode and listening to God Of Thunder. I even had the visual of, of the, of the rockstar hair flip and thinking, you know, thanking the audience for,uletting me indulge my rock star fantasies. Anyhow, ain't nothing wrong with a little bit of visualization I suppose. All right. I'm done. Love to all.

FHL part 5 of 5.  Three points of awareness.  1) There are so many ways to win a Two Comma Club Award and telling those stories would be awesome.  2) I can help people follow a process to creativity.  3) There's plenty of people out there to help men with their relationships.Administrative: (See episode transcript below)Check out the Tools For A Good Life Summit here: Virtually and FOR FREE https://bit.ly/ToolsForAGoodLifeSummitStart podcasting!  These are the best mobile mic's for IOS and Android phones.  You can literally take them anywhere on the fly.Get the Shure MV88 mobile mic for IOS,  https://amzn.to/3z2NrIJGet the Shure MV88+ for  mobile mic for Android  https://amzn.to/3ly8SNjGet A Course In Miracles Here! https://amzn.to/3hoE7sAAccess my “Insiders Guide to Finding Peace” here: https://belove.media/peaceSee more resources at https://belove.media/resourcesEmail me: contact@belove.mediaFor social Media:      https://www.instagram.com/mrmischaz/https://www.facebook.com/MischaZvegintzovSubscribe and share to help spread the love for a better world!As an Amazon Associate I earn from qualifying purchases.Transcript: Mischa Z: 00:01 This would be part five of five. Perhaps there'll be a part six. But let's just say part five of five of the Funnel Hacking Live round one of awareness. So a couple of big things about who I can help. I talked on a couple episodes about, of this series of this five-part series, about, um, about, you know, changing or finding um, clarity on my audience and my avatar and, you know, a new mission and, and such, and not a new mission. Just you have... Finding the avatar. Like I think, I think that, uh, that's good to, I'm going to... My avatar are emerging Funnels Hackers, and I am going to help them get to the Two Comma Club Award stage, the Two Comma Club Award stage. Um, and I'd be willing to do that for free and for fun, according to Chuck C. If anybody know who Chuck C is, if you've listened to other episodes. It's funny, I'm not sure which is this going to go on the Bitch Slap Podcast, or is this going to end up on the new podcast that I'm going to create, or will I be able to merge this new idea within the Bitch Slap Podcast?Mischa Z: 01:53 More will be revealed on that, but I wanted to talk about two key times, points of awareness, that I had during the Funnel Hacking Live. And one was, um, I was interviewing, or I was just chatting with all these two comma club award winners. And basically there are people who, who, um, have have a one to two comma club award. And I realized that there are so many ways to win a two comma club award and that telling some of those stories would be awesome. So I think I'm gonna work on that and, um, the other, so I was like, how am I going to work that into my existing podcast? Maybe I need to create a new podcast. Um, and then, uh, I two other main, so I was going to talk two main awarenesses. I'll talk about three. That was one. I was like, oh, that's fun. I love those stories. And people like telling them to me and I'm truly interested and fascinated. And so I think I can suss out some great information and helpful helpfulness for all involved. Um, and then the, the, uh, the next point of awareness was...Mischa Z: 03:38 People I can help. I was talking to people love the fact that I've got the people within the TCC X loved the fact that I have this podcast and just the tenacity I've shown in publishing an episode a day for, you know, 320 days now or whatever it is. It's, it's been many days it's been over 300 days and I think I can help people tap into their creativity. I just had this awareness. People could use some help tapping into creativity, systemizing that process so that they can Get to the two comma club stage quicker.New Speaker: 04:31 Yes. So I can help people do that to get to the two comma club award stage quicker. And, uh, the next awareness. And I love talking about it. I just, I, I, I think I can help a lot to do with just, there's so much amazing awareness and content within that. Basically, if you've listened to any of my, Bitch Slap episodes, you know, every now and then I'm talking about following the steps. I put an engine in a car and not knowing anything about the internal combustion engine, but you just follow the steps and you can do it. Um, if you trust. And, and really that started with me with, you know, 12 steps program to get sober sober in my teen years. I, I truly embraced, you know, those th th the 12 steps and not knowing, or almost not even trusting, I don't know, but I just needed to do it so I wouldn't die. And it worked. And so that, that was the first foundational follow the instructions moment for me. I surely couldn't do it in high school effectively only graduated because they didn't want me back. You can't follow instructions, do not come back, do not pass go. Um, I did graduate though four years high school.Mischa Z: 06:14 Um, and then, you know, I've got other great stories around that. Um, but Russell Brunson is a process, which the idea of process can I help people follow that process. Some people are great at following the process, but Russell Brunson's very much got a process. If you can embrace trust in and believe that process, and then execute on his steps within the process process, you can't help but succeed. So there's that. Um, so I think I can help people do that. I have decades of experience applying steps to a process. One to save my life, um, and then many other examples. So there's that. And then thirdly, as I was talking to a guy about, you know, salvaging his relationship with his kids and such are not salvaging, it he's in a new relationship, the new relationship there's pre-existing children. And so he's all of a sudden he went from having no kids to now he's in a relationship where there's effectively four kids.Mischa Z: 07:29 He gets to be a, you know, a pseudo stepfather. Um, and then they're talking about having their own child together. And so he was thirsty for father parenting information. And, you know, I, I have come through the spot of, as I said, in part two or three of this little series that I had felt like, you know, my, my relationship with my kids had been healed and that had been shown to me by a Tony Robbins meditation. And so funny talking about this, but anyway, I just was like, Hey, in what, there are so many people that can already help with that. And I don't need to recreate that wheel. Right. I don't need to, that's a, that's a red ocean, right? I mean, I have a couple of tips and tricks to add to his knowledge base, but I could have pointed literally to two people that I know fairly well within the community who can help him with his, with those kids relationships.Mischa Z: 08:43 And they specialize in that. So I just had this deep, I was like, as I was talking to him and I'm thinking, this is what I want to do is help people do this. And the back of my mind, I'm going, I can point him to two or three people that I know within this group, that if he wants a plan of action, go talk to them. Right. And so I was like, I just Sunday then that, so that was, that was Saturday night. I just was like, wait a minute. That, that was an interesting bit of information to have downloaded into my system. And so Sunday, as I'm flying across the country and having a lot of time to a lot of alone time downtime, and I'm holding that space and being in that space and not distracting it with football or social media or all of this stuff, I'm really just consciously and subconsciously processing the Funnel Hacking Live, download information.Mischa Z: 09:51 And, you know, and then I start supplementing that with the avatar course, you know, who can I help course? And it's pointing me to this new direction. Or it's refining my avatar. And I, I'm not sure if this is going to be makes sense to some people, but hopefully you're tracking. Just know that I'm, I'm, I'm willing and exciting to pivot and refine. And it was really freaking me out though, which would, could be a part six, but I'll save it to, to, um, for other other episodes. But, uh, yeah, I, I, those three things together, it's like, yeah, let other people, the Tony Robbins of the world help with all that man mindset or all the men guys, Garrett white, like there's plenty of that out there. They've got their audiences. There's plenty of, I don't, I don't need to be in that space.Mischa Z: 11:05 And I just is so clear to me, it became so clear to me yesterday. And then this morning, Monday as I was meditating that, yeah, there's a, all that I, all my experience, all my can be channeled towards this new avatar. This emerging funnel hacker. How I can help them speed up their process or stay the course or what have you. And, uh, and the, it's coalesced to that point. Now we'll see if I stay in this direction and it will be fun to see what happens from here as I record this. But that, uh, I was very concerned. I'll end with this. I was very concerned that I was going to have to scrap everything I'd done up to this point and like start over in the coaching group. But I was like, no, wait a minute. It's just a change of course, it's just a change, of course, within the program. I don't need to go back to the beginning. I can apply the tools that I've learned in the beginning to start building interactions with this new avatar. So I've got some summit ideas. I've got some podcast ideas. Um, I have some ideas to...hopefully my current list will still be engaged in any way. There's lots of, lots of information plowing through, hang in there with me, love to all. Uh, that's good.

Adam Carswell hosts the exclusive Next Level State of the Union address for October in which he discusses interesting and educational topics that audience members want to know about as well as key takeaways he learns from experiences in his everyday life. In this episode, Adam talks about:How people like Whitney Sewell have been able to build a daily podcastReceiving the Two Comma Club Award with Hunter ThompsonThe upcoming Intelligent Investors Real Estate ConferenceHow to make a long-term committed relationship work Adam would like to give a huge thanks to everyone who tuned in on Facebook Live during this Next Level State of the Union, contributing their most valuable resource—their time. Episode Resources:Adam J. Carswell Facebook Group | DC179: Timothy Douglas - Going Daily with Your Podcast | Intelligent Investors Real Estate Conference 2021 | RaiseMasters  Timestamped Shownotes:03:23 – What should podcasters do if they are speaking alone on an episode of their show?03:58 – Who has successfully created daily podcasts and how?05:58 – How were the RaiserMasters members able to grow their relationships with one another recently?07:08 – What conference is coming up in January for real estate investors and capital raisers? 07:55 – What award did Adam win with Hunter Thompson to get to meet Russell Brunson?09:09 – What book is Adam reading that has taught him about building a strong marriage?13:38 – What are Adam's go-to restaurants in the United States? Sponsored by:  RaiseMasters, the #1 Mastermind for Elite Capital Raisers - Join our FREE Training now!Support the show (https://www.patreon.com/dreamchasers_ix)Support the show (https://www.patreon.com/dreamchasers_ix)

In this episode, we talk about two different ways on how you can get easily get a Two Comma Club Award.

Wondering how to get a top-performing award from Click Funnels? Today, I'm going to share with you how I got here and how I currently dominate the video marketing space. If I can do it, you can also do it. Do you have a question that you would like me to answer? Just fill out this form: https://docs.google.com/forms/d/e/1FAIpQLSeIi0Skg5OfhHAp-7NPdgkdAhb9ahJyAdicRZ7XL62EPLh8QA/viewform JOIN MY FREE CHALLENGE HERE >>> https://www.Kristamashore.com/clientconversion?sl=podcast JOIN MY NEXT 20 HOUR COACHING SESSION HERE >>>> https://www.kristamashore.com/2dayslive?sl=podcast

Today, I talk about structuring your value ladder to serve every customer at the highest level - whether or not they are investing more time than money, or vice versa.

Of all the prestigious titles she holds - Two Comma Club Award winner, New York Times best-selling author, and upcoming Funnel Hacking Live speaker to name a few - Sarah Petty values the title of 'mom' above them all. A mother of three, Sarah's passion is helping the 9,000 portrait photographers she serves make money so that they can be freed to put their families first. Dave and Sarah dive into her entrepreneurial journey from marketing director at an ad agency to selling study-at-home courses to photographers eager to build their businesses while remaining engaged and committed parents. Key to their success, Sarah notes, is not in offering the lowest rates or hustling 24/7 to find more clients, but in changing the business model completely. Sarah gives the inside scoop on how she creates courses and challenges that allow her clients to overcome the 'head trash' (aka self doubt), fosters a community of photographers that build each other up, and provides clients with the blueprint for building and scaling without sacrificing family time. Instagram: @sarah.petty Podcast: Worth Every Penny Joycast joyofmarketing.com Join our Messenger Tribe! https://m.me/clickfunnels?ref=cfpodcast-join-CF-tribe

The Secrets To Building A Million Dollar Business With Allie Bloyd To many, a million dollars in revenue as an entrepreneur seems like an intangible goal But with dedication, strategy, and the right mindset, achieving the million-dollar mark is totally possible On my show Classroom Without Walls, I am beyond excited to have Allie Bloyd to discuss The Secrets to Building A Million Dollar Business Allie is a Clickfunnels Two Comma Club Award Winner, which is given to people who have achieved million of dollars in revenue Allie is also a local social media and marketing expert, speaker, podcaster, & author ---- QUESTIONS ❓ How did Allie win the Two Comma Club Award? ❓ Which funnel got Allie to the million-dollar level and lessons learned? ❓ What are the steps that you can follow to grow a seven-figure business? ❓ What's the right marketing mindset that one needs to build a million-dollar business? ❓ How to master sales calls? ---- You can watch our interview on my YouTube channel via this link. ---- Give this episode a listen and give your biggest takeaway by sharing this on Twitter, Instagram, or LinkedIn. Make sure to tag me @AiAddysonZhang and use my hashtag, #ClassroomWithoutWalls --- Do you know that this podcast is also a weekly live streaming show? Every Wednesday, at 2pm PST | 5pm EST, my guest and I go live on LinkedIn, Facebook, Twitter, YouTube, and Twitch to deliver valuable content to you. I highly encourage you to join us live and ask your questions. You will get immediate answers! You can follow my other social media channels: LinkedIn | Instagram | Facebook ---

Meagan Ruppert works with female coaches who desire to a build legacy coaching business with scalable impact as the co-founder of SCALE Consulting. Our strategies leverage simplicity, systems, and delegation to create a true coaching empire. Meagan brings a visionary approach to uncover opportunity and possibility in any business - and she brings that vision down to earth with simple strategies to scale revenue and increase profits for her clients. As the marketing director of a startup coaching company, her strategies and guidance contributed to taking the company from 0-$8 million in revenue in just two and a half years. She has designed, built and managed 4 Two Comma Club Award-winning funnels for clients and created an online community named Huffington Post's #1 Facebook Group for Female Healers, Creatives and Lightworkers. Teaming with her business partner, Athena Quinones, Meagan brings possibilities to the table. Their unique and complimentary energy inspires action and creates results for their clients. #InternationalWomensDay #ExpertTalkWithTGo #ExpertTalkXtra #TalkShow #LivestreamInterviews #WomenFromAroundTheWorld #TheresaGoss #ExpertTalkFM #Roku #PodNationTV #talkshowtv #talkshowbisnis #talkshowonline #talkshowhost #talkshowexpert #talkshowguest #podcast #motivation #television #broadcast #listennow

Listen here! If the goal is to leave a legacy for your family and even enjoy the fruits of your labor while here, there is no need to apologize for it. This bold and audacious powerhouse Audrey Lesesne has been dominating the E-Commerce space, earning a Two Comma Club Award in just 5 months on a single product funnel. She shares her life experience and how it propelled her into her biggest win yet: creating a secure future for her child and family. Tune in, you'll be glad you did!

Steve J Larsen is the CEO of Pursuit of Profit and is the "Secretary of Capitalism." For two years, Steve was the Lead Funnel Builder at ClickFunnels for Russell Brunson, making a name for himself in the internet marketing world. Eventually, Steve left to start his own company. Just thirteen months later, he went on to score his own Two Comma Club Award when his business crossed $1 million. Seven months later he earned his next $1 million, followed by another million in one day. He has four highly successful podcasts, including Sales Funnel Radio and Launch for Profit, which teach the finer points of marketing, offer creation, and—most importantly—internet cashflow strategies. Steve is passionate about improving the economic confidence of entrepreneurs within capitalism. Steve and his team do their part by helping entrepreneurs design and launch wildly lucrative offers online. Website: capitalismswag.com Instagram: @stevelarsenhq  _____________________________ In this episode:  3:34: The first time he asked his father for money, and why he said, “Son, no.” 5:56: What keeps him nervous, and how he copes 8:20: Helping people stop their self-imposed limiting beliefs that hold them back 13:50: A key ingredient to success  18:30: Launch imperfectly, and keep swinging!! 21:55: How he is able to magnify his own uniqueness, and how we can start to be more of ourselves  _____________________________ Steve’s 3 keys to success: 1. Listening 2. Do things that suck 3. Rest _____________________________ Want to try out my 1-1-1 Monday morning Newsletter?  - 1 Motivational Quote - 1 Inspiring Video - 1 Badass Workout  Go to:  https://www.nickcarrier.com/111-newsletter _____________________________ Learn more about the program at: https://www.nickcarrier.com/10weekprograms Follow Nick on Instagram: @carrier_bestyou  

It's the end of this special 5-part series where Tom answers the question “What Would I Do If I Had to Start Over?”  Today, Tom, who recently received the Two Comma Club Award, will lay out the action plan and tie everything we've been talking about over the last few weeks. Grab a drink, listen, and learn the specific steps you need to take to get to where you want to go and achieve what you want to accomplish in 2021.     “Stop complicating things. Get over your fear and get things done!” - Tom Gaddis   In This Episode: Tom recaps the first four episodes so you can get the most out of this special series. Building a successful business takes effort and persistence. The first things you do are probably going to fail. Handle it well, and don't let failure stop you.  Scaling isn't about doing anything different, but continuing to do the things that got you there and doing them better. Focus on making that first sale to get from zero to a million dollars. Understand the principles of direct marketing and copywriting -- the two most crucial things in making money.   Resources: Download Your Free E-Guide of Tom's 4-Step Blueprint - M.I.L.K. IT METHOD: https://tomgaddis.com   Connect with Tom Gaddis: Join Tom's program here: offlinesharks.com Website: https://tomgaddis.com/ LinkedIn: linkedin.com/in/tomgaddis/ Facebook: https://www.facebook.com/tomgbiz/ Instagram: https://www.instagram.com/gaddistom/

Kann man mit 20 Jahren 1.000.000€ in 8 Monaten umsetzen und den Two Comma Club Award holen? JA, es ist Möglich... Zumindest hat es Max Weiss (20 Jahre alt) geschafft. In dieser Folge des Net Level Business Podcast geht es darum wie man Millionär wird, wie man erfolgreich wird und wie man den Two Comma Club Award holen kann. Max Weiss spricht hier die 3 Hauptbereiche Mindset, Marketing & Vertrieb an. Ich freue mich sehr über ein Feedback von euch zu dieser Folge! Trage dich jetzt für ein kostenloses Telefonat mit Max ein: https://maxwei1.typeform.com/to/v0DTx9

Max Weiss ist ein erfolgreicher Unternehmer im Alter von 20 Jahren. Er hat mehrere GmbH's und Firmen gegründet, darunter die Weiss Consulting & Marketing GmbH. Er hat das Auto von Mesut Özil gekauft, war auf RTL.de sowie Focus Online zu sehen und wurde mit den besten Online Marketing Auszeichnungen, wie den Two Comma Club Award ausgezeichnet. In dieser Episode des Next Level Business Podcast's verrät dir der Social Media Agentur Inhaber Max Weiss seine Erfolgsgeheimnisse und erklärt dir genau wie er all diese Dinge als Jungunternehmer erreicht hat! In dieser Podcastfolge zeigt er seinen Weg, sowie die Vorteile und Schattenseiten als Unternehmer! Trage dich hier für ein kostenloses Telefonat mit Max ein: https://maxwei1.typeform.com/to/v0DTx9

Join us as we discuss how Spencer (Founder of Buildapreneur) has been able to be the first affiliate to win the Two Comma Club Award ($1 Million in Clickfunnels commissions) and go from $0 to over $3,000,000 in affiliate commissions. We will discuss his strategies & mindset shifts to build a passive income and his secrets to win the 2CC Award & Clickfunnels Dream Car Award!

We are sharing an interview from our ClickFunnels One Funnel Away Manager, Shane Larson.  He interviewed Tim Shields, and he shares his story of going through the One Funnel Away challenge at the beginning of 2019, and then by September of 2020 earning his Two-Comma Club Award (which is when you generate over 1 Million Dollars in your funnel)! Shane and Tim cover his entrepreneurial journey and what it was like taking the One Funnel Away Challenge, "ah-ha" moments, roadblocks, and overall advice he'd give to other business owners who are interested. If you are a business owner, podcaster, or simply interested in what ClickFunnels has to offer, check the interview out. Tim might help answer some of your questions and be sure to check out  onefunnelaway.com

Did you know that there is a major difference between sales funnels and marketing your product? Although both work well in tandem with each other, sales funnels only capture the effectiveness of marketing. However, when implemented in the right way, sales funnels and marketing can increase your revenue with an effective strategy and firm foundations. Our guest this week shares how he found freedom from leaning from his past marketing failures.  This week, I am speaking with Steve Larsen, Master Offer Crafter, Sales Funnel Creator, and host of Sales Funnel Radio to discuss the different levels of marketing and why sales funnels are only part of the equation. Steve shares his past experience of being the Lead Funnel Builder at ClickFunnels and how it led to receiving the Two Comma Club Award after reaching $1 million only 13 months later. Through his podcast, Steve shares his best practices, teaches the finer points of marketing, offer creation, and “funnelology”.  We discuss the biggest mistake most people make when launching a new product or service and what we can learn from Hollywood’s effective marketing and promotional strategies. If you’re looking for a quick, bite-sized but epic conversation around the levels of marketing, then this episode is for you!  Topics Discussed: Why you need to create hype around launching a new product What Hollywood can teach us about funnels and marketing  The difference between failure and freedom Switching the narrative around selling products and providing a solution Recognizing how relationships create more success than solopreneurship  Learn More About Start to Finish Marketing Visit: www.starttofinishmarketing.com Connect with Steve Larsen    Website: https://stevejlarsen.com  Instagram: https://www.instagram.com/stevelarsenhq/   Facebook Group: https://www.facebook.com/groups/256704244873735/    Additional Resources   YouTube: https://www.youtube.com/watch?v=aGsttHfZhio&feature=youtu.be Podcast: https://podcasts.apple.com/us/podcast/sales-funnel-radio/id1149660508?mt=2

Have you ever heard a podcast and said to yourself “how cool would it be to have a conversation with that person?” Well, we usually reach out to them. And Henry is one of those COOL podcast superstars. This, my friend, is going to be EPIC!He’s not only a podcast rockstar, he’s A. DESIGN. MASTER! -Or should we say… A BRAND.. doctor? Point is, he’s here to help all of us discover the role that content has on Branding. Just like his website says... We didn’t get into business just to change a few lives, right?So today we’ll discover how we can change TONS OF LIVES!Henry has been in business for 14 years.That right there is a feat of its own! He has won the Two Comma Club Award for selling over $1M with ONE Sales Funnel.But wait, there’s more...He has actually worked with brands such as ClickFunnels AAAND...wait for it...Bon Jovi!Enjoy!Ask us your #1 Question about Content: www.contentisprofit.comConnect with BIZBROS: https://www.facebook.com/BIZBROSCOhttps://www.instagram.com/bizbroscoConnect with FONZI:https://www.instagram.com/luiscamejov/Connect with LUISDA:https://www.instagram.com/luisdacamejo/Connect with Henry:Podcast: https://podcasts.apple.com/us/podcast/brand-doctor-podcast/id1263945262 Website: https://uniquedesignz.net/ Social: https://www.instagram.com/thebranddr/ Subscribe to the podcast on Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts.You can find this episode plus all previous episodes here.If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend. You can go here to see the full list of episodes: https://bit.ly/ContentIsProfitPodcast

Der Two Comma Club Award ist einer der besten Auszeichnungen, die man als Online Marketer bekommen kann. Der Agenturinhaber Max Weiß erzählt in dieser Folge wie es zu diesem Award gekommen ist und was im diese Online Marketing Auszeichnung bedeutet! Hier geht es zu einem kostenlosen Beratungsgespräch mit Max: https://maxwei1.typeform.com/to/v0DTx9

In this episode, Steve Larson reveals his core offer creation strategy and explains why defining your core offer is key to achieving massive success in your business.  (Enjoying this episode? - Enter To Win Podcast Launch Raffle Prizes!... Contest Ends August 31): https://launch.growingentrepreneur.com▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬❓ WHO IS IT?...

For two years, Steve Larsen was the Lead Funnel Builder at ClickFunnels for Russell Brunson, and put over 500 sales funnels under his belt (but honestly, lost track a while ago). Eventually he left ClickFunnels as an employee to get his own Two Comma Club Award and his business crossed $1 million 13 months later. His podcast, Sales Funnel Radio, was created to share best practices, teach the finer points of marketing, offer creation, and “funnelology”. Steve’s approach to offers are so attractive that fans body-check their own Grandmas just to buy! Long walks on the beach aren’t his thing but he loves slappin’ five. Steve is the founder of Pursuit of Profit, playing off the concept of "life, liberty, and the pursuit of happiness." His mission is to empower his customers to pursue profit as a means of prosperity and purpose. Steve feels his mission is to help people economically so they can help themselves spiritually. Check out Steve's new show "Launch for Profit." https://launchforprofit.com/ Get more tips and tools for creating your intentional family culture by signing up for your FREE membership to the Family Success Toolbox at homeandfamilyculture.com

Welcome inside episode episode 18 of the Fuel Your Vision podcast!Today’s I bring on Bryan Dulaney, an online marketing genius generating well over a quarter BILLION in total sales since 2006. He’s won 8 two comma club awards (selling over 1M per award) with 2 of them being over 10M inside of Russell Branson’s clickfunnels.Tony Robbins himself calls Bryan “a top 1% of all marketing and funnel experts in the world!”He’s a speaker, mentor and the co founder of the 8 figure company, Legacy builders where he helps entrepreneurs launch their expertise, grow and scale their business and build their legacy! What I love most about Bryan is his genuine desire to fulfill his God given purpose on earth and help others do the exact same thing! I’m very excited to dive into another compelling spiritual story on this show!In today's episode we discuss:-Bryan's 3 keys to creating a $10M funnel-How he got into online marketing and why-His compelling story of facing death-His 4 steps to discovering your own purpose in life-Visions from God and how that translates into businessAnd so much more!!--------To WATCH the full episode, SUBSCRIBE on YouTube here!-------Connect more with Bryan:WEBSITE INSTAGRAM FACEBOOK YOUTUBE Connect more with Alex:INSTAGRAMFACEBOOK WEBSITE FREE INSTAGRAM BOOK#FuelYourVisionPodcast#VisionWall

Imagine yourself...walking on stage and receiving a “Two-comma club award! “What is that?” you might be asking yourself...Well, little grasshopper. That’s a prize for selling over 7-figures of your service or product. And that’s right, Kaci earned a Two-Comma Club Award.We met Kaci after stumbling upon some friends in common. We were all hyped up after listening to Tony Robbins when we ran into each other. We connected immediately. It was meant to be. Her superpower is to improve relationships, connection, and messaging through impact-driven Marketing.She was selected to coach in Russell Brunson’s 2-Comma Club X Program, she’s a #1 Amazon Best Selling Author, and a Co-founder of Amplify My Impact, but most importantly, she is the amazing mom of 4 wild kiddos! -who apparently love Pirates of The Caribbean.We talked about: The power of an $18K investment (without breaking the marriage) The power of uncomfortable. “If you have a problem with money is because you have not given enough away”Impact and why it needs to be intentional. And much more!Enjoy! Ask us your #1 Question about Content: www.contentisprofit.comConnect with BIZBROS: https://www.facebook.com/BIZBROSCOhttps://www.instagram.com/bizbroscoConnect with FONZI:https://www.instagram.com/luiscamejov/Connect with LUISDA:https://www.instagram.com/luisdacamejo/Connect with Kaci:Facebook: https://www.facebook.com/KaciBrownHQInstagram: https://www.instagram.com/kacibrownhq/Facebook Group: https://www.facebook.com/groups/amplifymyimpact/Podcast: https://podcasts.apple.com/us/podcast/amplify-my-impact/id1475500650Subscribe to the podcast on Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts.You can find this episode plus all previous episodes here.If you haven’t already, please rate and review the podcast on Apple Podcasts! https://podcasts.apple.com/us/podcast/content-is-profit/id1503613963

If you're a local business owner, you're going to want to listen to this! I speak with local business marketing expert Allie Bloyd on how she earned a Two Comma Club Award and how local business owners should market themselves effectively.

If you enjoyed the episode, if it helped you in any way, or if you had ONE aha moment, please let me know, hit the subscribe button and leave me a review and a comment. You will make my day :) Or if you think i can improve anything, also, leave me a review and a comment, you will help me do better things and bring you what you need in the future. If you would like to connect with me & become friends :) Check me out at: https://www.facebook.com/reem.kharbat Instagram: https://instagram.com/reem.kharbatLinkedin: https://linkedin.com/reem-kharbat Or visit my website: https://www.reemkharbat.com/home Do you want to launch your own podcast, then you have to check the Podcast Profit Lab Program; it's life changing! http://bit.ly/3bsS3xa

Joining David on this seventh episode, we have Internet Marketer, Voice of Sales Funnel Radio & Russell Brunson’s Offer Creation Specialist, Steve Larson. After two years of working as the Lead Funnel Builder at ClickFunnels, Steve left to start his own company and branch off on his own. In this process, Steve has received A Two Comma Club Award and his business surpassed $1 million just 13 months later! Make sure to check out Sales Funnel Radio, there you will hear Steve share his best practices, teach the finer points of marketing, offer creation and “funnelology”.IN THIS EPISODE, YOU WILL LEARN: [00:01:09] Steve’s Drive & Passion[00:02:43] Was Steve Afraid Russell Would Fire Him?[00:09:16] Four Chemicals in the Brain that Cause Addiction[00:13:02] Steve’s Mission[00:25:43] If Steve Could Achieve Anything, What Would it Be?Connect with Steve Larson:1. Follow Steve on Facebook, LinkedIn & Instagram2. Find Steve on his website3. Check out Sales Funnel Radio on YouTube4. Be sure to check out The One Funnel Away Challenge hereConnect with David Asarnow1. Find David on his website2. Find David on his Instagram, Twitter, LinkedIn & FacebookAbout Get Naked PodcastWelcome to the Get Naked In Business video podcast. So the big question is… how do entrepreneurs like us, who built our businesses from the ground up, who spend our own capital, who want to make a huge impact on this world, how do we do all that and create a great income? My mission for this podcast is to interview amazing entrepreneurs who are willing to get naked in front of the mirror, jump up and down, and let the real, raw insights all hang out. Insights to help accelerate your business growth. My name is David Asarnow and welcome to Get Naked In Business. I’m glad you're here… now it's time to get naked! GetNakedInBusiness.com

Today I had the pleasure of talking with Steve Larsen.   For two years, Steve Larsen was the Lead Funnel Builder at ClickFunnels for Russell Brunson, and put over 500 sales funnels under his belt (but honestly, lost track a while ago). Eventually he left ClickFunnels as an employee to get his own Two Comma Club Award and his business crossed $1 million 13 months later. His podcast, Sales Funnel Radio, was created to share best practices, teach the finer points of marketing, offer creation, and “funnelology”. Steve’s approach to offers are so attractive that fans body-check their own Grandmas just to buy! Long walks on the beach isn't his thing but he loves slappin’ five. This episode, Steve will be sharing his favorite episode (so far) on Sales Funnel Radio, the terms of his development with connection to publishing, and the biggest failure that he came across. Steve will be discussing strategies about having a new publishing. Enjoy! -----   Find Steve on LinkedIn -- https://www.linkedin.com/in/larsenstephen Find Steve on Instagram -- https://www.instagram.com/stevelarsenhq/ Find Steve on Youtube -- http://salesfunnelradio.tv/ Find Steve on Site -- https://stevejlarsen.com/   “I haven’t slowed down enough, to get things in place that would actually make me go faster… Without putting more input in.” Steve Larsen   Want to learn how to start your own podcast? I created a free training to get you started Inside My Facebook Group! --> www.joinpodcasting101.com   Want To Get The Exact Funnel That Made Me $12,410 In 7 Days, By Attracting 200 New DREAM Customers Into My Facebook Group → www.thepodcastjunkie.com/cls-funnel   Shoot me a message on Instagram & I’ll Give you a shout out --> www.Instagram.com/jamieatkinson   P.S Don't forget to subscribe and leave a 5-star review if you enjoyed the show!

Michael Ross Maitland has made over $1,00,000 in a single funnel and has won a Two Comma Club Award with his company TEFL Heaven Ltd.  "TEFL heaven provides transformational teach English abroad experiences to new university graduates and sends them to teach English abroad in over 11 countries in Europe, Asia and Latin America." - 2commaclub.com Want Michael Ross Maitland's new mini course: 7-Figure Marketer: the Exact Principles That Got Him In the 2 Comma Club?  Then join his Facebook group for free here: https://bit.ly/dmtactics Join Braeden's Facebook group for free here: http://bit.ly/funnelmarketer In exchange, I want to give you FREE access to my "Core Funnel BlackBox" ($1,997 Value) This contains the core funnel templates you need as an marketer Including: 1) The Acquisition Funnel + Funnel Map 2) The Ascension Funnel + Funnel Map 3) The Monetization Funnel + Funnel Map 4) The Affiliate Funnel + Funnel Map Total Value: $1,997 ALL FREE When You Join the Facebook group here:  http://bit.ly/funnelmarketer

Find Bill Crane online at billcrane.com or twocommacoach.com. Want a FREE consultation (value $997)? Use the coupon code LoriLynn. Bill will also give you a copy of his book if you let him know you found out about him on the Rise and Climb Podcast. What a heart of gold this one has! 

With her back against the the wall, after six years of struggle, she discovered Expert Secrets, attended Funnel Hacking Live, and relentlessly pursued her vision.After she perfected the online marketing process, she made 1,000 in the first week, 140K the first month, and has generated almost 4.5 million in the past year and a half.I hope you have a pen ready because I have a feeling you're going to want to take some notes. ************Find Jaime Cross at thehereffect.com 

On part 2 of this special episode series, Russell continues to give his mentor Mark Joyner some powerful advice. Here are some things that Russell tells Mark, that could be helpful to anyone running a business. Why you have to find a category you can be king of in order to become a billion dollar business. How the Expert Secrets book can help you become a charismatic leader, find a future based cause, and a new opportunity to sell. And how to create a front end funnel to bring people into your software. So listen to Russell offer sound advice to his own mentor, Mark Joyner, about how he can improve his business. ---Transcript--- Hey this is Russell Brunson, welcome back to the Marketing Secrets podcast. I hope you enjoyed the first half of my consultation, or whatever you want to call it, with my original mentor Mark Joyner. I had a good time kind of going through some of my quick critiques and feedbacks, as well as telling a story. And now in the second episode I’m going to go deeper into, I believe, 5 or 6 different things I would really be looking at if I was Mark in my business right now. And I wanted to share this with you guys, once again, because there are so many lessons that apply to all of you. In fact, a lot of the stuff I’m talking about with Mark in this interview would be the same things that if you were to hire me or just sit with me at dinner or lunch or something and say, “Critique my business.” The things I’m going to share are pretty much the same things I’d probably share with most of you guys as well. So I hope you take the rest of this podcast just to look back and look at this as if it’s your own personal interview, your own personal consult. And don’t look at it like, “Oh yeah, Mark should do that. Mark should do that.” Look at it as like, “Oh, I should do. I could do that.” And hopefully it gives you a ton of ideas for your business as well. So with that said, I’m going to queue up the theme song, and when we come back we’ll finish up the exciting consultation with Mark Joyner. Now I’ve got basically six things that I want to go deeper into. And this is stuff that’s a lot more than just, you know, tweak the software, make it easier, takeaway upsells, put yourself out there, be more vulnerable. Those are like messages, but this is like, if we were to sit down and build Simpleology from the ground up today, knowing that your goal, if you someone asked you what your goal was and your goal was to build a billion dollar company. So it’s like, okay, you’re going to build a billion dollar company from this, or maybe it’s 100 million, or whatever, it doesn’t really matter, but knowing that’s the goal, it’s going to shift the lifestyle business which I think, I’m assuming it has been up to this point, to I want to build this thing and make it significant, then there’s some core fundamental things that I found on my journey. And as you, I’m sure you watched some of my journey over the last decade and a half. I’ve been scatter brained like crazy. In fact, that was my biggest problem, I was doing this and this, and I was all over the place. But in that journey of trying a billion things, I learned some powerful things that became the foundation for Clickfunnels. Some I did strategically, and some I looked backwards in time and I was like, “Oh my gosh, that’s why that thing worked.” So I’m going to kind of go through some of those things, I hope they help. Alright, number one. For Simpleology, if you really want this to become a billion dollar play, like a big play, it can’t just be another productivity tool. You have to create a new category for this thing if you’re going to be successful. The book I would highly recommend reading, it’s the best on the market about this concept, it’s called Play Bigger. It’s all about how to create your own category. So what’s interesting in the book, it talks about how when a company becomes a category king, they become the best. And the category king will suck up like 90% of the business in the category. And then the last 10% that’s still there is fought over by everybody else. All the other companies fight over the last 10%. And again, it’s almost impossible to dethrone a category king. So think about each company. Who owns music? Who owns, anything? Any category you think about it’s there. There’s Amazon, books. There’s Apple with iPods and music and things like that, and all these different things. But there’s always one category king. So what a lot of people do is they come into an industry and they’re like, “Okay, who’s the players out there? Who am I competing against?” I saw this recently with, we have a mutual acquaintance who just launched a new company and I respect this person a ton, but it’s interesting. All his messaging is like, “We’re like shopify, but we’re better.” And I’m like, ugh, literally by doing that you are the ones fighting, you become one of the people fighting over the last 10%. Because the category king of ecommerce stuff has been claimed, somebody owns that and you can’t get it. It’s almost impossible to dethrone shopify. So it’s like, you have to look at that and side step and design your own category. So that Play Bigger book is all about category design. It’s interesting, again, this is one of those things I didn’t know doing it, but looking back I was like, “oh my gosh, that’s why we were successful.” When we launched Clickfunnels there were a lot of things out there, and what was Clickfunnels at the very beginning? It was a page editor. But the difference is there was a page editor category king. At the time it was Lead Pages. Lead Pages was the thing and if we would have come and said, “Hey, we’re the best landing page software in the world.” We would have been competing against the category king that had millions of dollars in funding and it would have been really, really difficult. But instead we came in and said, “We’re not a landing page, we do, do landing pages, but we’re a funnel builder, and that’s what we are.” And there was nobody else that was a funnel builder at the time. Same thing, Infusionsoft. If I would have come out and said, “We are the best marketing automation platform on planet earth.” I would have been going against Infusionsoft that was the category king. And so for me to go into that market and try to compete, it’s literally almost impossible to dethrone a category king, unless they do a lot of stupid things. But it would have been a hard uphill battle that we probably wouldn’t have ever won. So instead we designed our own category, which was like, we’re going to be the category king of sales funnels. And because there’s no one else in there, we automatically by default, we’re the category king. We have that now. And now we have the strategic advantage over everyone else. It wasn’t us building a better mousetrap, it was us building a different thing. It was becoming our own category. And then we were able to grow like crazy. And what’s cool is the tangential categories will bleed into you. We sucked up all Lead Pages business, we sucked up all Infusionsoft’s businesses, and we now have all those things. And yes, Clickfunnels does do landing pages. Yes, Clickfunnels does do marketing automation. But we don’t sell those things, we sell that we are a funnel builder. That’s what we are. We are the category king of Funnel builders. And since we launched Clickfunnels there’s been dozens and dozens and dozens of people that have come, but right now, they’re all fighting over the last 10%. And I don’t know if you see it, but I see it every single day, because I get notified by every single person like, “The next Clickfunnels killer is coming out.” It’s like, good luck, you can have the scaps. There’s 10% of the people there who are not going to stick with us, but the rest of the market we own. Unless I do something stupid or the software crashes, we’re going, we’ll maintain being the category kings, it will almost be impossible to dethrone us, just because it is. So that’s number one, for you now I’d say, what is Simpleology at its core. I look at it and it’s like project management software? Kind of. Is it personal development? What’s the, what exactly is it? What is it the category king of? And I don’t really know, when I look at it, I’m not really sure. The headline’s “A daily ritual that turns your go switch to on, so you have more time to switch off.” So it’s kind of like project management and getting things done, task management. But I don’t really know what it is. And the problem is there are some really, like project management software, there’s some amazing ones out there, category kings. Some have millions of dollars in funding like Trello. Or there’s people like Base Camp that have made that their thing and they’ve built it so deep and so wide, it’s like, how do you come in and dethrone someone like that? It’s not going to be easy. I mean, near impossible. So if you’re a task management software or project management software, that’s going to be so difficult and so hard. So it’s like, it’s not saying take those things out of the app, it’s saying what’s the unique thing that you have that nobody else has? What’s your funnel building thing that’s an evolution of what any of the other of the things? So that’d be my first thing, really spending time figuring that out. What are you going to become the category king in? Because you can identify that and then you can start designing that category, then it can be yours. Now you can own it, now you can go after it, and you’ll suck people in from all these other tools. Like the side tangential competitors, but that’s just like a nice benefit. But that’s not the goal. The goal is “I’m going to become the category king of this.” And I don’t know what that is exactly. Partially because I know a lot of the features of Simpleology, but I don’t know the core message, the core belief, the core thing that you’re obsessed with. I’ve spent the last decade of my life being obsessed with sales funnels. I’ve literally bought every single person’s product that has ever sold anything on the internet and looked at every funnel. I’m obsessed with it. I can’t click on an ad and not buy everything, just to see what happens on the back side. There’s nobody on planet earth that’s more obsessed with funnels than me, it’s impossible. So for me, that’s why this became, why it was such an easy thing for us. That’s why we drifted there. Because I didn’t care about landing pages, I didn’t care about marketing automation. I care about what happened on page one, what happened on page two, what happened on page three? That’s what I was obsessed with, that’s what we became the category king with. So for you, I know you’ve got the software that does these things, but I think that it’s bigger than that. I know it’s bigger than that because I know you. The book Simpleology goes deeper than that. There’s more cool stuff than that in that alone. I’d have you go back and re-read your own book. I recently did that on my own, which is really weird and awkward, but going back to that, and the roots because you wrote that back in the beginning when you were in the most passionate time. I know you wrote 3 or 4 books around that time, and you told me back after, I can’t remember if it was after the Irresistible Offer, or I’m trying to remember the name of the second one, the second drink of water one. Anyway, I can’t remember which, but I remember you telling me all these books are leading up to this one, which is called Simpleology that you were so excited about. I would go back and read that and be like, “Okay, when I read this book, what am I the category king of? What is the thing?” It’s not just to-do lists, it’s not making things simpler, it’s something bigger than that. But you gotta figure out what that is. What is that thing? So that’s number one, is becoming a category king. And that’s the core strategic shift, that then there’s a million tactics behind that, that will make it easier, but that’s the core thing. Alright, number two. After you read the book, Play Bigger, then you should read my book, Expert Secrets. I’m assuming you haven’t read them, maybe you have, but if you haven’t I’m going to give you a quick gist because there’s, it’s really, really important. I think you would love it because the whole book is based and framed around how do you build a mass movement of people. When we were building Clickfunnels, I remember about that time I went to a network marketing convention for a network marketing company that is a software platform that sends out cards in the mail. I remember going there and there’s like 5000 people and everyone’s going crazy and people onstage crying and I was sitting next to David Frye and Dave leaned over and goes, “Do you see what’s happening here?” and I’m like, “No, I’m so confused.” He’s like, “They’re a software company.” I’m like, “I know, why are people crying about sending out a card? I don’t get this?” He said, “Because they’re not selling software. They’ve created a movement. That’s why people are here.” And there was a light bulb in my head like, “Oh m gosh, if Clickfunnels is software, we’re going to lose this game. Clickfunnels doesn’t have to be big, it has to be more than that. How do we create a movement?” And then I went to this whole 2 year long geek out session of how you create a cult, which was really fun. I know you’ve probably read most of the books I read around that topic. But from that, as I did my geek out session I was like, “oh my gosh, there’s the pattern of what creates a mass movement, what creates a cult.” What creates these things to happen, positive and negative. From the negative side of deep, dark, evil cults, to the positive side of things that I believe like Christianity and things like that. The pattern that creates all those things are the same. So at the opening of Expert Secrets I draw this little triangle and say, there’s three pieces that every mass movement has. So I’m going to kind of go through those three because those three kind of tie back to you. Number one is every one of these mass movements has a charismatic leader. So for Clickfunnels, I deem myself that person. I’m the person who’s obsessed with this. I need to be out there, I gotta be living it every single day. I remember when you were in Boise and I was in Clickfunnels, I was building funnels, I was geeking out, I sensed, and I don’t know if you said it verbally or not, but I sensed that you were surprised that I was in Clickfunnels all day building stuff in Clickfunnels. I was obsessed with it. I didn’t just make the Kool-aide, I’m drinking it too. Same thing’s gotta be true for you, man. You have to live the message, whatever the Simpleology message is, you have to be the greatest student of it. People ask me all the time, “Russell, how come you’re still launching funnels every month?” Because I have to be the funnel guy. I gotta be the one doing this, or else no one else is going to do it. The reason why Lead Pages stopped having success is because Clay Collins stopped building Lead Pages. He stopped building pages and generating leads. That’s it. Why did Clayton Mass stop having success with Infusionsoft? He quit building marketing campaigns. Why am I winning at Clickfunnels? Because every single day we’re launching a new funnel. Every single day I’m in, I’m building it, I’m doing it, I’m showing people. I have videos of me building funnels, talking about the strategy. I’m doing it, I’m living it. I have never once seen you login to Simpleology and do something. So I don’t believe that you actually use it in your life. If I did, then I’d be like, “Oh my gosh, I want what Mark’s got.” And I do, I have so much respect for you. I see you and I’m like, some of the things you, like when you were in Boise and we were doing the ring stuff and you were eating just one salad a day. I literally to this day, since you left I eat one salad a day, almost perfectly, because you did that. And you taught, just like I connect with you, I want to be Mark, other people will do that as well, but you gotta be doing it. Whatever you’re preaching, and teaching, and showing in Simpleology, you have to be doing it. People see me build funnels multiple times a week. That’s why they buy Clickfunnels. So the first part of every mass movement is they have a charismatic leader who is the hyper fan, they’ve drunk the Kool-aid the most. They are the cheerleader, I always tell people I’m the dancing monkey onstage. And every single day I am preaching about the thing that I believe in. And that message doesn’t end. I think the biggest problem I had the first decade and a half of my business was that I was jumping from thing to thing to thing to thing and when I set down my roots and said, “I am the funnel dude and all I’m going to talk about for the next 20 years of my life is building funnels.” That’s when the people came. That’s when the masses came. That’s when it went from just being a one off, another product launch and made a quick million bucks, to this is something that’s important and that matters. So that’s the first thing for your mass movement, the charismatic leader. And again, we could geek out and go so deep on that and how it works, but the biggest thing is that people need to see you drinking the Kool-aid, and then they will follow you. They will plug in and they will start following you. Alright number two, the second tier in my little triangle thing is that people move toward a future based cause. So in Expert Secrets book I show a whole bunch of different political elections and it’s fascinating. Almost with 100% accuracy, whichever political candidate talks about improvement, “We’re going to improve things.” They lose to the person that talks about the future based cause. It’s fascinating. Obama talked about change. And I can’t remember, but in the book I have like so and so running against Obama and he said this, which is like, “We’re going to improve upon this thing.” And Obama’s like, “We’re going to change.” Trump is like, “We’re going to make America great again.” Every person that wins is like, “We’re going to change what’s happening.” People want change, they want to shift, they need to believe that the future of where they’re going is the big thing. That’s the big shift. So for me, it’s like when someone comes in Clickfunnels, yeah, it’s software, but I want them to set down roots here and to be here. I have to give them things to shoot for. So one of the biggest things we did initially was the Two Comma Club award. What’s the ultimate result someone gets from building a funnel? They make a million dollars inside a funnel. So we have to reward that and put it onstage and make a pedestal for people to move towards it. It’s a future based cause, like “This is where we’re going.” The slogan, the motto we have in Clickfunnels is “One funnel away”. I get teased and ridiculed by the big time marketers because of that. They always tease me like, “Hey Russell, you’re one funnel away. Ha ha.” I’m like, “Dude, that mantra, that calling card makes me more money per day than you guys make in any of your product launches.” People need to have that, they need to have this thing. So they’re moving towards one funnel away like, “I can do it. I can do it.” And then the big goal they want is to make a million dollars inside a funnel. So we created an award, as you know, the Two Comma Club Award. And people they aspire to see that. They want to move towards that and they visualize it and they, people, literally we had Dana Derricks took a magic marker and drew a picture of the Two Comma Club on his sheetrock wall so he could see it every day until he actually won the award and then he covered that thing up. People have this future based cause they’re moving towards. And when they have that they start moving toward it. So my question is if someone comes into Simpleology, what’s the result I’m trying to get? Because if I can’t define, if I can’t see it, they’re not going to stick. For me to get more time, that’s good, but what does that mean? To get more things done, that’s good, but what’s the future based cause? It’s got to be something that they’re shifting away from. It can’t be like, “I’m trying to make, I’m going to get this thing better.” I’m going to talk about that more in the next one here, but the future based cause is the key. For me, I’d be like if I was joining Simpleology, the big thing, the big campaign, what’s the….sorry I’m kind of struggling to get this out because I want to make sure I’m saying it right. Like pretend like you as the leader of the Simpleology world, you’re running for president right. And you’re standing onstage saying, “We’re going to make America great again.” That’s what we need, a political slogan. So it’s like, “Hey when you join Simpleology blah.” “When you come to Funnel Hacking Live you’re just one funnel away. We’re going to show you exactly what that funnel is.” It’s me showing them that “this is the future, we’re going to help you get there.” And then we have something, some carrot to get them to that thing. What’s the award, what’s the prize, what’s the thing? People sign up for Insanity, a workout to go kill themselves, and they do it because they want a t-shirt at the end. That’s the goal they’re moving towards. So for me it’s like, when I join Simpleology, what’s the political campaign that you’re giving me? What’s going to happen to my life? How am I shifting? And then what’s the thing that I’m chasing at the end?’ Alright so number one was leader, number two was future based cause, and the third part of this little triangle is you’ve got to create a new opportunity. This really does tie back to the whole category thing in the very first part that I talked about. But it’s interesting, and again, if you read Expert Secrets I go deep into this, but every offer there are one of two things. One is an improvement offer, where you’re helping someone be better, stronger, faster, smarter, or there’s new opportunity. People don’t like to buy improvement. They think they do, but they don’t. Only like 5% of people in the world want improvement. It’s people like me who are geeking out. Who when you speak super high level I’m like, ‘Plug me into that. I need more of that.” But the rest of the masses, the 95% plus of the world, they’re not into improvement. That’s why improvement offers never convert well. What does convert well are new opportunities. So I always look at, what’s the end result that my customer’s trying to get? If they’re coming to Simpleology they’re trying to get some result. So it’s more time, it’s more energy, it’s whatever, again, whatever you define that big thing as that we talked about earlier. Bu then it’s like, what are the other vehicles they’re using to try to get that. So if I was in the weight loss market I’m like, “Okay, they’re using a ketogenic diet to get there.” or “They’re using Atkins.” Or “They’re using paleo” or what’s the carnivore one? The carnivore diet. There are all these different vehicles to try to get that result. So my job when I make a new offer is saying, basically saying, “Look, this is the goal you want. You’ve tried all these things, and I’m not here to tell you I’ll make a better work out plan or faster or whatever..” {inaudible}in the verb it’s an improvement offer. It’s like, “I’m shifting everything. You need this other thing it’s called a funnel. You need this other thing, it’s called blah.” What’s the new opportunity you’re promoting, you’re giving them? It’s all about creating new opportunities. I could go on that, I could do a two day event just on new opportunities, it’s so important. But that’s a big concept. Simpleology needs a new opportunity. What are they currently doing to try to get this result and what’s the new opportunity you’re plugging them into? Because if you have a better task management software, you’re an improvement offer. If you have a better way to get things done, a better way to manage your projects, you’re new opportunity. You’re not a category king.  Anyway, so that’s the big thing. How do I transition everything I’m doing from improvement to opportunity? Shifting to opportunity. Alright, so that’s the first four. Number one was becoming category king, number two was the charismatic leader, number three was future based cause, number four is new opportunity. Alright the number five thing we’ll talk about is how to sell. So one thing I’m going to tease you about, hopefully that’s okay, is on your thank you page you said, “Nearly one million users and growing, most all through word of mouth” which means you’re bragging that you’re not spending money on ads, which makes me want to cry because if you want to get to a billion dollars, you’ve gotta start spending a lot of money on ads. So I don’t want to use that as like a war trophy, that it’s all word of mouth marketing. I want to use the trophy of like, we’re spending a million dollars a month in advertising, that’s a better trophy. Because that means you are everywhere and people can’t get away from you, which is where we’re at right now. It’s like, that’s a badge of honor that I want to put on myself because it means I’m everywhere, which is the goal. I want to just infiltrate. If I want to change people’s lives, I want to make sure that anywhere they look, I’m there reminding them consistently that I’m there. So I’m going to walk you through the funnel of how we had success with Clickfunnels. What we did initially was we pushed everyone to a free 14 day trial and a couple of things happened. Number one is we could not buy traffic to Clickfunnels.com, which is I am sure what happened here. You have a 30 day free trial, so you’re spending money the whole 30 days, and it’s hard to get the money back. Then we did an affiliate launch with that, and affiliates wouldn’t promote because they’re like, “Well, so how do I get paid.” I’m like, “You get paid, in 30 days you get your commission.” They’re like, “That’s too long away.” Affiliates attention span is short. And then my ability to spend money on ads and wait that float, it was low. So we kept trying and it didn’t work, didn’t work, didn’t work. So then we shifted to a webinar model where we sold Clickfunnels, we made a thousand dollar version of Clickfunnels, where they got at the time, it was 12 months of Clickfunnels for a thousand bucks, plus a bunch of other cool things in the offer. We launched it that way, what happened is we made a webinar, make a whole bunch of money. But then we were in this launch game where we made 100 grand this week, and then nothing the next week. Then 100 grand the next week, and nothing the next week. I was like, I don’t want Clickfunnels to be launching business either, because I’m going to get tired eventually and I don’t want the money to stop. So we kept trying funnel after funnel after funnel and then this was the secret sauce, this is what made CLickfunnels blow up. All the ads we drove were through a webinar. All the affiliate promo’d through webinar, everything through webinar. The webinar would happen, we’d sell the thousand dollar version, and we’d make a big pop of cash. And that big hunk of cash up front would pay off the ad cost, it’d pay off the affiliate, it was awesome. But then what was interesting, on the thank you page, after they registered for the webinar, I had a little video that said, “Hey thank you so much for registering for the webinar. Before you show up, I’m going to be showing you how to use this new cool tool called Clickfunnels. Go get a free 14 day trial right now, go play with it a little bit, then show up on the webinar and I’m going to show you how to use it.” That was it. And what started happening, is that for every one person that paid for the thousand dollars on the webinar, 3 would sign up and stick in the trial. So what did that mean? That meant that after the first 12 months we had 2500 people that paid the thousand dollars. We made 2.5 million dollars from that, but we had 7500 who had joined the trial and stuck, and then the other 2500 people, so we had 10000 end of year one, who were now paying $97 monthly. Which made, what’s that? A million dollars a month. And that was the big secret, because we were able to get the upfront cash to cover affiliates and cover ads, and then we got the long term cash from all the residual continuity. And that blend is what made Clickfunnels blow up. Because now we can spend more money than anybody else in the world and it was just like, it was, when we figured that out, it was on like donkey kong. I was literally doing three plus live webinars a day, multiple times a week. And we were doing it with affiliates, doing facebook ads, doing google ads, doing Youtube ads, doing more affiliates, doing everything we could to get the momentum. Because you know what it is, when an offer is hot, it’s hot and you want to run with it as fast and as hard as you can. I did that every single day for a year, a live webinar, and then at that point we started automating it more, because I got tired. But to this day I can still tell that webinar word for word. Okay, so that’s kind of the funnel we used. So for you, I’d recommend the same thing. After you really identify what your core message is with Simpleology, what you’re going to be the category king in, really identifying you as the leader, what things you’re going to share. What are the pieces of your personality you want to bring out? Then it’s like, this is the funnel and webinar I would use to sell, to really start blowing it up. One thing I want to step back on, to number two when we talked about the charismatic leader. I know Justin Brooke asked this in one of the follow up comments, it was just kind of something about who, or that was the first comment, who are you now, Mark? Are you a fitness guy, are you this, you this, you this? And you said something that was interesting, that you didn’t want to just pigeon hole it, like, “I do a lot of things.” And what’s interesting, I look when I started this business it was very similar. I was, I had learned all the pieces. I learned copywrite, I learned Facebook ads, Google ads, SEO, PPC, all these different things. And so I would pride myself on, “Everyone else has a thing, and I’m able to do all things, and I can do all things better than them.” And it’s funny because I would go to events and people were like, “What do you do?” I’m like, ‘Oh, I do this and this…” and they’re like, “Okay, okay. That’s Jeff Walker, he does product launches.” Boom, they’d go to him, give him money. “Oh, there’s whoever, he does SEO.” They’d go give that person money. Then me, I’m like, “But I do all, I do all that plus this, plus…” And nobody wants to hire a generalist though, a generalist. They all want a specialist. So it’s like, what do you specialize in. And literally for me, going from doing well to exploding was when I said, “I’m the dude who does funnels. That’s my thing, that’s my magic.” And then it was amazing because Clickfunnels blew up. And then my mastermind groups blew up. And then everyone on planet earth wants me to speak to be the funnel guy. And it’s funny because it’s like, I still teach everything. I still teach how to, but I tag the word funnel to everything. So it’s like, “Here’s your funnel. I’m going to show you how to fill your funnel.  So now you can go do traffic stuff. I’m going to show you how we do our follow up funnels. I’ll show you my email and communication.” I can start, I pick the thing that’s my thing that I can teach everything else around it. I think for you it’s the same thing, you gotta figure out, this is the thing that I do. But then you can do all, you can still teach everything and be everything you want around it, it’s just figuring that thing out. Anthony Diclementi, when I first came to him, before he launched Biohacker’s Guide to Health and Energy, he was biohacking everything. So I was like, “What do you mean by hacking everything.” “You name it, I can do it all.” I’m like, “Well, what about this?” “Yes.” “What about this?” “Yes.” And he would literally do everything. Smartest dude I’ve ever met. And then I’m like, “Okay, that’s cool. But who are we going to sell?” He’s like, “Everybody, I could sell anything. Any person you bring me I could fix them.” I’m like, “Let’s pick a focus. What are the two things that people want the most?” And he’s like, “For me, it’s focus and energy.” I’m like, “Boom, write a book just on biohacking for energy and focus. Because we can sell that entrepreneurs, we can sell it to whatever.” And then he wrote this book and it ended up being like 8000 pages just on energy and focus. And it blew up, and now he gets clients coming in for energy and focus, but he’s able to work on all the stuff around that, but what’s he’s doing is like, “If you need energy or focus, this is the dude. He’ll biohack you to get your energy back, get your focus back.” And that was the core message most people wanted, but it brings him every client and case you can dream up. So for you it’s kind of the same thing.  Sorry, I digressed, I should have shared in the leader part, I just got excited. Alright number five is how to sell. And then number six. So I’ll go through what we got. Number one, becoming category king. Number two, charismatic leader. Number three, future based cause. Number four, new opportunity. Number five, the funnel structure, how to sell software. And then number six is front end funnels. So as you probably know, if you look deep into what we do, Clickfunnels is a software platform, we sell Clickfunnels all day long and it’s awesome. But most of the money we spend nowadays, is either for the webinar we talked about earlier, or to different front ends. So my Expert Secrets book, my Dotcom Secrets book, my 30 Days book, my One Funnel Away Challenge, most of the money we spend is on front end funnels. Because front end funnels are easier to make your money back quick. I want less upsells inside of Clickfunnels, I want more upsells in front end funnels. So it’s the book funnels, things like that. And I started thinking, you have so many assets, in fact I logged into Simpleology and I bought everything from day one. So inside my member’s area, let’s see if I can find my login real quick again. You have the whole section with all of, let me pull it up, with all the old stuff I bought. And I still remember, of everything you’ve ever sold, Legacy course, there it is, my favorite thing still is Simpleology 101. I love that program. The law of straight lines, the law of clear vision, the law of focus and attention, that right there is an amazing front end you could sell for, it doesn’t even matter. It’s not about money, you can sell it $7, for $37, for $47, that training is already done, you did it like 10 years ago, it’s amazing. It’s in Adobe Flash, you’re going to have to update it because no one’s got flash anymore, but there’s people you can pay like $50 and they’ll turn it from flash into an actual video. But Simpleology 101 is a front end funnel. Your Simpleology book, oh my gosh, that book is amazing by the way. Everyone should go and read it. And then you should go back and make a free plus shipping on Simpleology book and bring people through the upsell/downsell process. But those front end funnels are what bring in customers for free, and then they get indoctrinated to you, to the attractive character, the future based cause, the new opportunity. And then from there, then they sign up in droves into your software. Right now today, we get on average between 1500 and 1800 people a day that sign up for Clickfunnels. That means the go to CLickfunnels and they create step one of their account. From that we get between 800-1000 who fill in their credit card. So we get 800-1000 people a day that sign up for Clickfunnels, that aren’t tracked back to an ad. These are people who bought one of my front end funnels. The front end funnel does all stuff I talked about earlier. It defines myself as a category king, it connects them to me as a charismatic leader, it shows them the future based cause so they have a vision of where they’re going, and it offers them a new opportunity, and funnels is the answer for me for all of my front ends. So every front end I have brings them back into Clickfunnels, brings them back. So we spend insane amounts of money selling people these front ends, and then people come in droves to the software because of that. And my books aren’t like, we have friends that have written books that are just long form sales letters for whatever they sell, my book’s not that way. It’s a book. I barely, I thinkt he last page I’m like, “Oh by the way, if you want to use Clickfunnels it’s awesome. Click here.”  But my book is not a sales, it’s just a book that indoctrinates them in what they need to believe, and then the answer is they have to have funnels. That’s just how it works. They come that direction. I think you’ve got so many amazing front ends that are already done, that are sitting here, all these elective courses that you have that are amazing. The core course is the books, you’ve written some amazing books. The Irresistible Offer is still one of my favorite books. Simpleology is amazing. Mind Control Marketing, there’s so many. You got so much cool stuff that you can go through and start creating as front ends. In fact, my biggest problem right now is I have so many Russell Brunson front ends out there that the marketplace is so saturated, here’s 800 Russell ads every single day. It’s like, right now we’re going and doing partnerships with other authors that have written books that I can tie back into Clickfunnels. They’re building out their whole free plus shipping funnels, just for the goal of getting a customer for free and then introducing them into Clickfunnels. So number six is just taking all this amazing stuff you created over the past, and creating front end funnels with a goal of acquiring customers and then pushing them into the software. So Mark, we’re almost an hour long. I hope there was some value here. I hope you got some ideas, I know there’s a lot. I’m going to kind of recap it really quick. So my initial quick comments were going back to Simpleology and try to make it simple and have people opt into the complexity of the software. With upsells, taking out the upsells when people log in, stripping out almost all, maybe one upsell when somebody creates their account, but using the upsells later on in the front end funnels. And then really becoming more vulnerable, like let the significance drop, let the vulnerability open up and let people be connected to you, because Mark, you are one of the most fascinating and amazing people I’ve ever met. And when you feel comfortable becoming vulnerable and opening that up to people, you’re going to get all the significance you’ve ever craved or dreamed for. So I hope that, yeah, that’s what I’ve been most nervous about sharing. But I hope, I think it’s the most important. Then after that, the big core shifts. Number one is really focusing on what do you want to become the category king of, and this is not just the software. It’s the software, it’s the content, it’s all the stuff in this business of Simpleology. If you want to become a billion dollar brand I believe you have to be your own category. So I would read the book Play Bigger, which is all about category design, it’s amazing. Number two, three and four, you should read the book Expert Secrets, it goes into detail, but it’s really about identifying yourself as a charismatic leader, finding your voice, figuring out exactly where in the market you’re going to be, where you’re going to become the person. Number two is figuring out your future based cause. Number three is how do you structure what you’re doing as a new opportunity. All those things you’ll get in the Expert Secrets book. Then number five here is structuring how you sell and how you create an actual webinar, which by the way, the Expert Secrets book also teaches you how to structure the whole webinar. Go slide by slide through the whole webinar process. So that would be the next piece. Here’s how we structure the webinar to sell this amazing new opportunity you’ve created for people. And then number six is after you’ve got the webinar up and running and sales are coming in and it’s coming back to these amazing assets you’ve already created in the past and turning them into awesome front ends. The Great Formula, that was the other one I couldn’t remember the name of. There you go. Anyway, so I hope that helps. If l was to start a business from scratch today, those six things are the first things I’d be mapping out. What are we the category king of, what’s the attractive character, how do we identify that? What are their beliefs? What are we focusing on? Who are we the thing of? What’s the future based cause? What’s the new opportunity? How are we going to sell this thing? And what front ends could we also build to bring more blood and more traffic into our world? I hope that helps man, I appreciate you. I’m grateful for you. So grateful that 15 years ago you were willing to be a marketer and to sell, and to sell aggressively and to convince me to part with money I didn’t have, because you gave me hope of a future that I didn’t even know was possible, that now is here and I’m so grateful for it. I’m grateful for you for making those sacrifices back before we had a million ebooks and training courses and things, back before we had Facebook ads, and the simplicity of driving traffic before Instagram, before all these amazing tools, you went out there and you were a pioneer. And you busted your butt and you cut your teeth and figured out stuff before any of us could. And I’m always grateful for the pioneers that went before us, but I’m super grateful for you especially because you’re the one who had the impact on me and got me the shifts I needed to do in order to be successful in this business. I hope that in some way this gives back to you because you’ve given so much to me in my life. So I appreciate you man. Hopefully everyone who’s been listening in on this podcast gained from it. And that you guys will have a chance to now, if you haven’t heard of Mark before, get connected with him, go follow him on Facebook, he’s an amazing human. Like I said, the original, the OG internet marketer back figuring this stuff out before any of us knew it existed. So anyway, I hope you enjoy this episode. If so, please take a screenshot of it on your phone, post it on Instagram, and tag me and use #marketingsecrets and I don’t know if Mark’s even on Instagram. Let’s get him on Instagram as well. If he’s on Instagram tag him there too, if not go tag him on Facebook and tell him you appreciate him for the legacy he left and for all of us to kind of follow. Thanks everybody, appreciate you all and we’ll talk to again on the next episode.

FunnelHub is kind of a new term, and it’s something that Mike and AJ Rivera are experts in.   A funnel is not a website… but sometimes people still get confused...   About a year ago, somebody reached out to me, and said, “Hey would you please take a look at our funnel it's not converting very well?”   They hired me to come in workout what was going on. I went to look at their funnel… I opened up all their URLs, and I immediately, off the bat, I could tell:   This is NOT a funnel. This is a website.   When I told them they were like, “No no, no, no, no, no. This is one hundred percent a funnel.”   I said: “No, one hundred percent, without a doubt, I swear on my life, this is NOT a funnel... because for starters, you’ve got exits all over the page.”   A funnel is a funnel because there's only one way to progress. You either have to purchase or opt-in. If you can exit in any other way, besides the one way forward, that's NOT a funnel. That by definition is a website.   They had exits in their headers all over the place. Exits the middle. You had to scroll down to the bottom to even opt into anything and move forward in the funnel they'd created. I was like,  “Guys!”   So we switched a few things up to make it a legitimate funnel, and just that one switch alone, BOOM!   WHAT THE FUNNELHUB???   This is the 228th episode of Sales Funnel Radio, and it's funny to me that a lot of people still have no idea about EVERYTHING that I offer…   And I get it…   It's for a lot of reasons:   I've focused on building a lot of stuff and linking it together. There have been little launch campaigns together to get noise around them. I've been working on fulfillment and systems for fulfillment. I've quietly launched some stuff to hyper-users just to see what would happen. Other stuff has made loud entrances with big old launch campaigns behind them.   … there's a lot of moving pieces.   However, there's gotta be a way to help everybody understand what it is you're selling at all times…   And that’s what I'm excited about what I’m gonna share with you next.   I have two very special guests today and they’ve created what they call a FunnelHub. It's NOT a website. It's almost like a directory.   A FunneHub looks very similar to a website but it has a different intent.   This is the official launch of my FunnelHub.   The old Steve J Larsen site is completely gone and SteveJLarsen.com has been TOTALLY REDESIGNED.   It's very exciting!   So now you're going to read an interview I did with my AMAZING FUNNELHUB creators so you can learn MORE about FunnelHubs and why your business needs one.   So let me introduce, Mike Schmidt and AJ Rivera...   WEBSITES ARE DEAD…?   Mike and AJ are members of the Inner Circle and they own an agency called they’re from AnchorWave…   Mike: Awesome, thanks so much Stephen for having us.   AJ: Super stoked, man.   Steve: Oh it's gonna be awesome. You guys approached me... when was this? It was a while ago.   Mike: It was in October, we were at the Traffic Seekers Events in Scottsdale.   Steve: That's right, yeah, yeah. And basically, they came to me and said something that would be very dumb for me to say no to: “Stephen can we build you something for free?” I said, sure!   … and as kind of a case study, we want to walk through what they built. because I believe that what they've got will revolutionize websites.   A lot of us make fun of websites. I make fun of websites. We all know that Russell in ClickFunnels' world definitely makes fun of websites.   Mike: Totally.   Steve: But you haven't built a website, you’ve built what you call a FunnelHub. We're definitely gonna get into that... but beforehand, we'd like to know about you guys.   What do you guys do?   Mike: So we have a web design digital marketing agency based in Tucson, Arizona. We have about a team of 20 people here. We started in 2003, so celebrated 16 years in business this year.   We've built A LOT of websites. More than 1300 by our closest count at this point.   Steve: Oh my gosh.   Mike: What's funny is we heard Russell recently renew his efforts around the death of a website.   Steve: He did.   Mike: And for those of you guys who were at Funnel Hacking Live, he enrolled us in the promotion of that message. I had to turn to Anthony here and say:   “I don't think that we can share that video for Russell, given what our company does.”    We have a lot of experience helping a lot of different types of clients build websites in order to build credibility and help them serve a local market.   We joined Russell's inner circle about four and a half, five years ago, before it was cool to be in the Inner Circle. It was just a bunch of nerds in a room giving Russell a lot of money to geek out on stuff.   And now, thanks to what he's done, and what you've done, it’s kind of elevated that status quite a bit… but originally, we joined in order to start our expert business.   Given our experience of running a sizable team, building websites, and doing digital marketing for a local type client, we just kind of understood inherently that there was something we needed to get out there and teach to:   Our marketplace WordPress developers Digital marketers   So about three years ago, we started something we call Agency Mastermind  - which is a group that's all about teaching the things that have helped us be successful in our world, to people out there.   We've just crossed the threshold, at the end of last year, to achieve our Two Comma Club Award.   Steve: Whoo! Nice!   Mike: We got to officially hang that on the wall not too long ago. So it's cool.   HOW TO INCREASE SALES   We live in a world where we are:   An agency of the traditional sort. A funnel business. An expert business. So things started to kind of collide for us, and especially with our proximity to a lot the people who are just doing some really, really amazing things with funnels, (yourself being one of them)...   We started to see this picture of how we could really redefine and bring our 16 years and 1300 websites of experience to something that Russell's currently saying is totally dead.   Steve: If Russell sees this, we still love ya. “Viva la funnels!”   Mike: Totally, and we get where that's coming from. There's parts of our bodies that feel that websites are dead for certain things and where the funnel makes more sense... and there's a lot of places it does. It’s the most amazing tool we've ever implemented for our expert business.   Steve: That's awesome, that's awesome.   So, obviously, we throw so many rocks at websites from a direct response marketers viewpoint.   I was looking at some stats just off Shopify; with like a single product on there, or multiple products... I mean they don't convert except for like maybe one to three percent (if you're good), you know.   From that standpoint, I can certainly see why Russell throws rocks at websites.   Mike: Totally.   Steve: But you guys, I mean, you're like scrapping that whole thing, and while it kind of looks like a website, you're calling this thing a FunnelHub...   Could you talk about that a little bit?   Mike: Yeah.   AJ: Yeah, so sure…   VIVA LA FUNNELHUB The idea behind the FunnelHub is really that, you know... Russell's right; the funnel's where the sales are going to happen.   We know that there's a lot of hot buyers that go through that process. When you're driving paid traffic, you're going to get them to a landing page, you're going to end up getting them to a webinar, or sell them something.   All your hot buyers are going to raise their hand and give you money. But what happens to everybody else that isn't in that bucket? They're gonna go, typically, and research your brand.   They're gonna do a search for you just to see if you're legit and they end up in the middle of nowhere. They're not sure what the message is.   Once you reach a certain level of status in doing this, (like yourself), a lot of people are coming to you and searching for your name because they have heard you on a podcast…   Or because someone told them, “Hey you gotta check out Stephen Larsen.”   So, of course, they're gonna Google that, and now they're kind of lost.   They didn't see your ad. They didn't get to your landing page. They didn’t see your videos that kind of explain everything.   ...they're having to piece all this together on their own.   So the FunnelHub is a spot where we can still guide them through that process.   We can still let them know everything that Stephen's about... and then get them right back into the sales funnel where we know that conversions are gonna happen.   That's the goal.   We want to communicate the movement, communicate the message, and then get them right back to where we know they're gonna actually give you some money.   Mike: Yeah, I think what's important…   If you figure that we're all high-fiving and celebrating the fact that we got three or five percent of the people that made it into our funnel to hand over cash...   Or three or five percent of the people who made it to a webinar to sign up for a course…   We're all really excited about that three-five percent who convert... but what about that other 95 percent?   What do they do? There's kind of a thought process that goes:   Those 95 percent of people, they're gonna buy sometime between three months and three years of interacting with you. The question is, are they going to buy from you? Or are they going to buy from somebody else?   CATCHING THE 95 PERCENT   The FunnelHub is about making sure there is a safe landing for that 95 percent of people, (by the way you probably paid for or earned them through your efforts)...   Giving them a place to get back into those funnels and really even cross-pollinate into things that they may not be ready for.   Steve: It's almost like a way to kind of turn them from warm and cold traffic to a little more hot before they re-enter your funnel.   Mike: And to think of it from a strategy that a lot of us look at in terms of our emails…   We hear about soap opera and Seinfeld emails that go out. For a lot of people, these may be the only other way that they're nurturing somebody along to build that relationship.   The FunnelHub is the only other platform, aside from email, that you can truly own.   At the end of the day, you're renting space on Facebook, you're renting time on YouTube.   Instagram is making it, (at the current moment), pretty easy for you to reach out to people... but those things change.   … but what won't change is:   You're going to own your customer database, and you're going to own your FunnelHub. And those are the two places that you can truly use in order to really nurture that 95 percent along.   Steve: Totally, and you know what's funny, everyone watching and listening to this, the thing that has made it so starkly real for me that I need this, is I actually have a lot of products that I sell…   But I know the majority of my audience has no idea what it is that I actually sell because they came in on one thing that was attractive to them…but I've been testing products and processes and things like that.   So, there isn't anything that's pushing them to the next thing... or saying, “By the way, I also have *these* things.”   Mike:  Right.   Steve: So when you guys first started talking about this, I was like:   “Oh my gosh, yes, it is the death of a website... but the birth of a FunnelHub.”   THE BIRTH OF A FUNNELHUB   When should somebody start looking to build a FunnelHub?   Mike: What we look at is if you're currently running a successful funnel that's getting you leads and sales every day, that means that you are building a mass of people who are going to be looking for you and going to be needing something like this.   So it's a wide spectrum because you could have just one funnel doing that, but many of us have built several funnels that are producing leads and opportunities.   Signs that I look for:   Are people confused about what you offer? They might think of you as the Sales Funnel Radio guy, but do they know that you have an event? Do they know about these other things? If you get the same questions over and over again, (especially easy ones like support questions). That's a key indicator. If there are things that you're trying to communicate to people that you just can't seem to get them to understand. If you feel like you're kind of shouting at a wall as a producer of this content.   How you organize that in a FunnelHub is a really, really key place for that.   AJ: - Yeah, I think I'd add to that:   If you're spending a lot of time getting some earned traffic, (appearing in a lot of podcasts, different publications or articles online where people are just being introduced to you)...   ...those are other indicators that you probably got the shadow traffic that's looking for your brand online.   Mike: And tell me if you think this sounds familiar?   You get introduced to someone, maybe through a Facebook ad or some kind of social post, and maybe you follow them a bit.   Maybe you opt into their funnel…   And then, one day you decide to look up something you saw them advertise…. you do a search for their name and their product…   And what comes up is their 25,000 dollar high ticket coaching application.   You're kind of brand new into this world, yet the thing they're leading with, (or Google's helping them lead with), is the funnel that's NOT appropriate for you at that point in time.   Steve: Straight to the 25 grand market.   Mike: If we could get those all day long without anything else   Steve: No one would build anything else!   Mike: Totally, but I think we can all relate to that scenario where it's like, this person has this really deep thing, but all I'm looking for is that thing, lead magnet, this thing they promised they could help me do…   ... and I can't find it anywhere! Right?   I'm ready to start dipping my toe in the water with you... and work my way towards that one-on-one 25,000 dollar Hawaiian vacation that we're gonna go on.   That's a scenario that I think a lot of us can relate to…   Where the FunnelHub comes in play to make sure it's very clear how your world and business works.   I think we see that happening more and more with a lot of people in this space. PUBLISH YOUR VALUE LADDER Russell, being a trailblazer that he is, at Funnel Hacking Live, what did he do? He did two things:   #1: He published his value ladder. First time ever.   Being in the inner circle, he had shared with us a number of months back…   About a year ago, he's like, “Guys, I'm working on my value ladder. I've promised the team that I will never change it for the foreseeable future.”   ...'Cause he's one of those guys, (just like a lot of us), that has a lot of good ideas... and he's constantly reorganizing what this means and looks like.   Steve: It took him like four months to get serious on that value ladder too. He changed it a million times.   Mike: Totally.   AJ:- All of us do, right?   Mike: It's a living breathing thing and that's a totally natural thing.   So the lesson isn't that you gotta lock it in place, but you do need to publish it... and you do need to help your people understand how they can move through your world.   They wanna know, they wanna buy, they want an offer, so making that clear is really key.   So we saw him put it on the screens and he published it. He printed 5000 plus versions of this thing, then distributed that to all of us so we could understand: How to live in his world. How to buy from him. How to associate ourselves with what he has to offer.   ...and that's really important for a lot of funnel hackers to pay attention to.   If you're not clearly communicating how to buy, people are going to make up their own story about what it is you do.   CLARITY EQUAL CASH   So the FunnelHub steps in place to really clarify what that is for people. So that way, they know how to move through your world.   Steve: Definitely! You know, there's a podcast episode I did a little while called Branding Comes Second. And I think when I said that, people heard, branding doesn't matter.   I was like, no, that's not what I said. It comes second. It comes way down the road…   In fact, there's a great book called Niche Down...   Once you have something that sells, once you have an amazing thing, you really should start looking at branding things.   I'm not throwing branding to the wind and saying it doesn't matter. I'm saying it's NOT what makes the sale…   But after the sale, it starts to matter for second and third sales.   One of the things that Russell taught me was that when people start saying cool things about you on Facebook or other places, start screenshotting it and keep a folder for it.   Start collecting those kinds of things for in the future, so you can go back and already have assets ready for essentially a FunnelHub.   What assets should somebody start collecting if they're not quite ready FunnelHub yet?   What should people be collecting along the way that makes it attractive and easy to build one?   Mike: Well the cool thing is that Russell's kind of outlined a lot of that in Expert Secrets.   AJ: Yeah, absolutely, that plan's already out there about establishing the attractive character, about creating the future-based cause, about creating new opportunities.   So what we find is a lot of people are aware of that, (and they might be communicating a lot that through their funnels), but for somebody that comes to their website... they're not seeing any of that.   They don't get that full picture.   So this is also helping people just do what Russell says and making sure that all of that stuff that they've worked hard on is put in a spot where people can actually see it, feel something for that movement... feel like they're part of that movement... and want to be part of it.   Mike: As you're working through those things and coming up with your:   Future-based cause Manifesto Value ladder False beliefs   … these are ALL the pieces that need to be represented there.   That's why this isn't just some fancy, “Oh, Russell killed websites, so let's call it something else,” type move.   Steve: No not at all.   Mike: This is very much about how do you align the important lessons from what we've learned in Expert Secrets and what we do as building an expert business and having that place where all this belongs.   This isn't just for the people who might land on that page and your audience.   It's for you as the expert to really have something to point at.   I know that there have been times where I've written my manifesto and re-wrote it. And I’d have like four or eight versions of it in my Google Drive…   Which one of them is the right one?   Being able to point to my FunnelHub and say:   This is the right one This is what I'm standing for This is who I'm throwing rocks at   … that's what takes that nebulous thing and really solidifies it … for not just the audience, but for the expert too.   Steve: Totally! So you're collecting those things along the way.   Again, a value ladder is a marketing idea and there are different products that represent that idea along this FunnelHub...   The FunnelHub is a representation of all the marketing idea that you have that's not just a value ladder... it's a manifesto and the title of liberty that you hold up and wave the flag around with. It's really such an awesome platform to do that on.   This is the unveiling of SteveJLarsen.com!   STEVE J LARSEN: THE ORIGIN STORY   The guy who owned SteveLarsen.com wanted like 30 grand, or whatever... and I was like, ‘There's no way!”   So Stephen Joseph Larsen was available, so I bought it and I built it … and it was terrible!   It's always poorly represented of what I do, and now it’s rebuilt. So do you want to walk us through it?   Mike: Yeah, we'd love to.   AJ: We're super proud of this, man.   Steve: It's incredible! I think I ran around the house a few times when I saw it the first time. Look at that!   Mike: Here we go. First things first, is I think we're going to have to get a picture of you with a proper beard here now.   AJ: Photoshop that in or something.   Steve: Yeah.   Mike: This FunnelHub is really designed to help guide people through the journey that they have with you.   A big part of that is helping them understand the programs and offerings that you have and really providing that piece.   So we've obviously got the events…   These are the things that people want to know about you:   They want to know who you are and what you stand for, and that's like one of the reasons we the manifesto that you've adopted here letting people know what you stand for. In programs, we've published your value ladder with this cool little graphic to help people see what steps someone can move through… being able to click on these things.   Steve: I'm so excited for people to see this. I guarantee most of them don't even know half that exists.   Mike: How many people listening to this knew you had, how many people knew about FunnelStache? They may have come in another funnel…   Obviously, a hundred percent of the people reading this right now know about Sales Funnel Radio, but there is an opportunity to ascend those people through the other things that you offer.   If you didn't know, Stephen is the offer creation king.   Clarify in your mind that he's the category king of helping someone clarify and launch an offer to the world…. And that's what this FunnelHub is really driving at.   As cool and as amazing as the podcast is, (and the stories that are told), at the end of the day, they're all in service to really building Stephen as the king of the offer creation.   It's NOT about funnels.   We use funnels, yes, but it's about, “How do we leverage the offer?” And that's really what this is doing.   AJ: Yeah, one thing I'd mention on this page is that this is a living breathing thing.   I feel like a lot of people feel like they can't get started with this unless they've got this all planned out and they know everything about their value ladder…   But this can change…   This is electronic. Unlike Russell printed 5,000 copies of his value ladder... this is just a graphic that we can update.   So if you have a smaller value ladder right now, and you know it's going to get bigger, give us what you've got and we can communicate that, and as it grows we can continue to add that later as well.   Steve: Yeah I'll say the thing that I was really kind of relieving to me was when you guys said that it could change. When we first started working together, I was feelin’ I can't ever change it! It's permanent. It's like a book, it will be printed... it cannot stop ever.   AJ: It's NOT a tattoo.   Mike: Absolutely, so one thing that we haven't touched much on is the media and speaking opportunities…   DO YOU HAVE A BLOG? One thing that I keep on hearing people say as it relates to their own website is they just call it a blog.   A blog is one component of a FunnelHub. It's one piece of that.   And so when you just reduce your web presence to just, “Hey it's where I publish my blog,” ...there's so much more that should be there.   We're not putting that there just for the just for fun, it's actually to help people understand:   What you do What you stand for   So our mission here with the FunnelHub is to help people understand that it's much more...   A FunnelHub is much more than a blog. It's much more than a website. It's really helping to help paint that entire picture that needs to be shown.   It’s even a big part of a traffic strategy and it's a big part of a Dream 100 Strategy. That it's NOT something that just kind of gets left off to the side.   AJ: - Yeah, I have an example of somebody in the Inner Circle, I'm not gonna mention her name, but she had an opportunity to appear on a pretty big podcast... and they went and searched for her name online, and they didn't like what came up. So they pulled that opportunity away from her.   So if she’d have had a FunnelHub that clearly outlined her movement, who she was, had all the credibility indicators that they were looking for to feel comfortable to welcome her on their show... then she would've been able to take advantage of the earned traffic there.   Steve:  So awesome. I love that you guys asked me, “What are all the questions that people ask you over and over and over again?”   You put that in there…   There's a FAQ…it's awesome. It helps support everything that I'm doing. Anyway, I'm excited.   Everything is going to have Steve J Larsen in it.   Mike: And kind of like to bring it full circle, what's cool about helping this audience, and coming from the point of view where we have our own expert business, is that we get that the experts are really busy and have a lot on their plate….   The fact that we got Stephen J. Larsen to dedicate some time to work on this project among all the other things you do, is amazing... But really, what we asked you to do is pretty minimal.   Steve: Oh, that's what was shocking to me. There's people who have asked stuff like that, and I'm like, “Ahhhh!”   I was excited to do this, but I think we had like three meetings and you just caught the vision and went and did it. It's rare.   Everybody listening and watching... it's rare to have somebody who clearly understands like FunnelHub/ websites, but then, also funnels and the funnel world and the roles between the two.   That’s rare. I don't see that often. So it was neat. You guys just took it and ran. It was really cool.   Mike: That's something we see as a unique aspect we provide:   Being in the Inner Circle Building our own funnels Having an agency that's done this for 16 years.   It's kind of an “Ah-ha,” and I almost feel guilty... or dumb, for not really thinking of this sooner.   They say there's a reason for everything... you know, some kids take the slow path through school, and that would be me.   Being in the inner circle as long as we have, the timing was just right around this.   AJ: For a long time, we never even talked about that side of the business. We just went to the inner circle asking for advice on our expert business and getting a lot of tips with that.   They didn't even know we had this agency.   So this is like a coming out for us, not only in the inner circle but everybody else in the Funnel Hacking community... like, “Hey, we've got an agency that can help you with all this stuff.”   Steve: Totally awesome. Where can people get information?   I know about half of my audience is already killin' it... and this actually would very much apply to them.   The other half, they're kind of brand new, which is great and “Welcomed,”  just know this is also what's in store.   ...where should people reach out?   Mike: Absolutely, so the best place to connect with us regarding this is FunnelHub.xyz. Yes, you can get an XYZ domain name!   Steve: I didn't know that.   Mike: And now we know that too…   But on that page, you'll find a lot of information about what we're talking about here today, also a little bit of video preview of Stephen's website.   You guys who are not watching the video, just head over to FunnelHub.xyz ...and you can kind of get the whole story there, as well.   Steve: Yeah, it's cool too, because they took the reins, they went and built it all out, and then I just did a critique... like, “Hey change this vernacular or whatever.”   They're always there, even on a monthly basis, for when I reach back out and say, “Hey, my product's changed... this has changed,” so nothing is cemented. That very much was like, “Ahh…” That helped me a lot.   Mike: As much as I would love to credit for the design or putting this whole thing together, it was absolutely our team here that helped out with that.   Jill one of our project coordinators played a major role in jockeying that. So, what's cool is, even though we're busy running our own expert business, you have access to the team that can make that happen.   Steve: You have a pretty big team too.   Mike: We have a team of 20 people here in Tucson, Arizona. So right outside this door right here, Jill's office is right there.   We've got the team that shows up to work every day to do this kind of stuff. That's something we're really proud of that and really proud of our team.   I hope that you guys can see the labor of love through the FunnelHub that was created for Stephen.   Steve: Totally! You all know that we focus heavily on hiring the who that knows the how.   Entrepreneurship is NOT about you learning how to play EVERY instrument in the orchestra. It's about you being the orchestrator. You're the conductor.   I want you to understand clearly that the who to FunnelHubs is definitely Mike and AJ.   Go to FunnelHub.xyz and check them out. They are the experts, they birthed a lot of this concept. You're getting it right from the horse's mouth.   Guys, thanks so much for being on with this. This was awesome.   BOOM!   If you're just starting out you're probably studying a lot. That's good. You're probably geeking out on all the strategies, right? That's also good.   But the hardest part is figuring out what the market wants to buy and how you should sell it to them, right?   That's what I struggled with for a while until I learned the formula.   So I created a special Mastermind called an OfferMind to get you on track with the right offer, and more importantly the right sales script to get it off the ground and sell it.   Wanna come?   There are small groups on purpose, so I can answer your direct questions in person for two straight days. You can hold your spot by going to OfferMind.com.   Again, that's OfferMind.com.

It wasn't on purpose, but there's a certain style of coaching that I like to live by. It’s certainly effective, but can make some people... not like me, ha!   I've never seen anyone make a million dollars who wasn't trying to.   After coaching thousands of people I’d be an idiot to not see patterns…   When I first started coaching at ClickFunnels everyone thought that I’d be teaching strategy. However, the truth is that getting MOST people to move forward with strategy takes a MASSIVE amount of work on their mindset. PERSONAL GROWTH MAT TIME   In One Funnel Away Challenge, I'm the guy who yells every day. BOOM! I yell a lot. I’m kinda NO BS. So I want to explain to you the difference between sympathy versus empathy, as it relates to my coaching.   Here are a couple of observations I’ve made from all my hours of coaching:   People often come with the expectation that I’ll just tell them to click a button and they’ll make millions! (Even though ClickFunnels is probably the closest to that of anything that's out there… that still NOT gonna happen.) People fight the shift they have to go through personally because it can feel like pain... pain is not the right word, but sometimes a shift can feel like pain.   You have to go through a shift. You have to uninstall crap in your head and reinstall NEW beliefs.   A lot of it comes down to shedding beliefs that we’ve been taught about money either from parents or other authority figures.   Success has MORE to do with your beliefs around money than the patterns or strategies I'm teaching.   I'm trying to prep your brain so when you hear me speak you don’t put up a wall ...or think, “Well that works for Steve ‘cause he's Steve.”   Man, I was NOT Steve three years ago.   Sales Funnel Radio has only been out for three years.   When I started publishing my acceleration just went through the roof. It was NUTS! That's why I keep telling all of you guys to freakin’ publish. It'll change your life.   If you feel yourself having a little negative knee-jerk reaction that you're not quite controlling to anything I say, then check yourself!   Sit back and ask, “Why am I having this reaction?” FOR EXAMPLE:   If I say, “Hey, please be a capitalist pig and get as rich as possible  because it gives you more ability to help people in this world...”   … I know that as I'm saying that I know people often feel this little knee-jerk reaction.   ( I know just because I work with tens of thousands of people )   ...but Stephen! I was taught this way. ...but that means that I have to experience personal growth in order to consume and believe that belief.   I'm NOT making fun of you. I just want you to be wary of the things that you're telling yourself.   That's the stuff that's keeping you back. That’s the stuff that you have to self-identify and be prepared to question:   “Oh my gosh, I have some false beliefs I didn't realize they were there.”   That's NOT easy to do. I know it's NOT easy.   GET OUTTA YOUR OWN WAY One of the major reasons why someone will stop their progress in a programs I'm teaching isn’t because what I'm teaching is hard…   *IT’S JUST NEW*   People stop because they hit a personal growth zone that their NOT expecting and it's uncomfortable.   So people start looking around for excuses, “Hey Stephen, this is really good... but it's just a lot of material!”   I'm like:   “Oh is that the excuse you're using to slowly back away from what I told you to do?” Is that the excuse you're using to back away and logically justify removing yourself from growth?   That's some fiery crap, but I say that stuff in my programs because people need to understand what's going on.   TRUTH   The NEW ways and methods that I teach are NOT any less true because you won’t find them in college textbooks or mainstream books and media.   Truth does not require consensus.   I heard Myron Golden say that recently. It's a great quote.   Truth does not require consensus!   … which is awesome. It's really good news!  But it's also really sucky because most of us feel like we're running alone in the game for a while.   It's NOT that what I'm teaching you is not true, but rather it’s a question of how well you’re adhering to it?”   No! Adhering is the wrong word.   I hate constriction. I don't do well with someone trying to constrict or confine me. I'm bad at that.   Adhering is the wrong word, my bad…   How well are you growing?  If you measure you against you... NOT somebody else.   Half of getting over false beliefs is just understanding WHAT false beliefs you have. As soon as *YOU* understand that you have a false belief, you can just kind of uninstall it.   Like, “Oh crap that's NOT true! Where did I learn that?   Parents? A Teacher? Some Authority Figure?   Maybe you’ve always believed that, but is it true? For that person, in that time, in that scenario, it may have been true...   But that blueprint doesn’t have to be YOUR blueprint.   INSTALLING PERSONAL GROWTH   I know what I'm talking about because I've gone through the same process to uninstall my own false beliefs ... AND it’s still going on.   I know which false beliefs I'm hitting now and I'm trying to overcome them. It’s Me Against Me.   Most people are looking to have some kind of logical release from the pressure of moving forward. The positive pressure, growth pressure... the type of pressure you get in the gym.   People make an excuse and they pick it up like a flag. They use it as a banner. That's the theme they use to run out of my world. I see it all the time:   I don't really have time. I don’t have the money to do this. I haven't quite found my voice yet. We are all individuals, but our brains still tend to work logically and emotionally in the same kind of way.   So when I say it’s time is build a funnel… all the excuses appear:   Q: But how do I build a funnel?   A: Click Add Funnel!   Q: Where’s the button?   A: It's the BIG orange button in the center at the top of the screen.   Q: But how do I do it?   A: Are you freaking kidding me?   You just want me to tell you that you're NOT a good fit. So you can release yourself from taking action. I will NEVER do that!   In fact, I was telling a good friend last night, I have empathy because I've been through that personal growth. That doesn't stop.   Your personal growth just increases and the problems you're trying to solve change.   EMPATHY VERSUS SYMPATHY   I have empathy for the person who is poor right now and who’s trying to make it work…   Because I've been there.   That was three or four years of my life. It was so hard. It was hard emotionally and hard on my self-esteem.   However, I don't have sympathy for the scenario or that person who is trying to get me to say, “You're probably not a good fit.” So that they can go back to their friends and family and save face by saying:   “Steve said I wasn’t  a good fit because of x, y, and z.”   Without the courage to change belief and take action the model work for them … so they're trying to save face. They're trying to save status… I'm NOT gonna give you that card EVER because I believe you are better than you think you are.   We're all trying to progress and trying to grow, but you’ll only do that if you recognize your false beliefs.   EXCUSES   There are over 500 Two Comma Club Award winners. 500!   How much more social proof does someone need to start taking some freaking action in their life? BUT that's not the problem…   The problem is when someone says:   I'm gonna go make my first funnel. I'm gonna go make my first sales message. I'm gonna do a webinar for the first time. I'm gonna do a podcast   AThey get into one my programs and pay me for it...   I tell them exactly what to do...   Because it's just a freaking pattern.   It's all a framework. It's all a model. It's all a pattern.   Then I say, “Did you do what I assigned you last week?” They say, “Well, no, I haven't quite done it yet, but I went through the videos.”   So, you're telling me that you:   Went through the videos. Learned the patterns, the models and the frameworks   ...but you didn't take action on it?   That screams internal hangup. That screams massive, massive voice going on inside the head.   I'm NOT throwing rocks at the fact that you're having those challenges. EVERYONE experiences these challenges with every new opportunity that we take.   It's part of the demons-in-the-head game that we all get. Not just in entrepreneurship, but in every single thing we do in our lives. I'm NOT throwing rocks at the fact that it happens.   I'm throwing rocks at the fact that people use it as a banner to give up.   Rather than take the opportunity to grow, people step back and say, “Well, Stephen, I really want to be able to do this, but it's not a good time for me.” *BULLCRAP*   No time is a good time. That's freaking garbage. I'm gonna call BS on that.   I have empathy. No sympathy though. I have NO sympathy. I'm not gonna sit back and say, “Oh, you're probably right.” That's NOT a good coach.   I'm not here to make you feel good. I'm not here to make you feel better. I'm here to make YOU better. That's the role that I serve.   It's not for me to be like this, “Oh, it's okay. Let me care about your emotions more than your output.”   I don't care about effort. I care about outcomes.   OUTCOME MODE   My Content Team is so freaking awesome. Not one of them will step back and say,   “Well, Stephen, I tried to get the episode out on time, but I tried but just didn't cause Glee was on.”   You gotta treat this as a business.   I don't pay for effort. No one does. That's just freaking capitalism, baby.   My content team is so freaking awesome because they all know that.   The funnel building team that I've built all know that I'm paying for outcomes, NOT effort.   The same is true for you and your growth, but most people don't go there.   I'm trying to help people self-identify when they are in effort mode, which is like pansy-zone... and when they are in outcome mode, which is like:   “I know it might hurt because I need to grow, but I'm willing to feel a little pain in order to get the outcome in myself, and the change that myself requires to have a successful business.”   Sometimes people get on my coaching calls because they want to feel the semblance of growth and progression.   They keep getting on the calls and they say, “I got on the call today. I feel momentum. I'm doing it.”   *Even though they haven't done ANYTHING*   You getting this? … just trial closing ya ;-)   GETTING HONESTPeople have a hard time until they get a little tough with themselves. Not that you have to be tough...  just HONEST.   When people get honest with themselves about:   Where they are? Where they're not? Where they're efforts are providing real fruits... and where they're not? Where they are trying to get released from growth? Where they're actually growing?   Until someone actually sees and identifies their own false beliefs and BS, it’s tough.   “Stephen, I don't have my first follow-up yet. I just don't have any time.”   I ask them to do a time study and it turns out they’re watching freakin’ four hours of Netflix a day! Are you kidding me?   I’ve got no sympathy. I won't grant you any. I got empathy because I've been there. No sympathy though, I'm never going to give someone that privilege.   I'm never going to give someone the release or the license of this is what you need to be doing.   EXCUSES   If you’re feeling kinda  twingy in the brain or the heart... and you're like,“GAH!”   I'm NOT trying to make anyone mad.   I'm trying to help you self-identify where your false beliefs about this game are?     “Stephen, I would totally move forward on this, but for me right now…”     Don't you dare throw the ‘right now’ and ‘time thing’ at me! I hate that one. It drives me up the freaking wall.   “I just don't have time to pull this off.”   Are you serious? Are you kidding me? I was full-time in the army. Full-time college. Married. Kids...   I had to learn how to learn faster in college so I could squeeze out two-three hours of funnel building time a day.   I hardly slept for a little while. Was it worth it? You better freakin’ believe it. Yes!   I don't do that now. I believe in hustle but not like 24/7 hustle. Sorry, Gary V.     HUSTLE AND HARVEST   There's a time and season for everything. I call it the hustle and harvest phase   I'm gonna hustle and build the thing… because time is valuable. I'm gonna build my thing quickly, and I'm gonna hustle.   I'm going to be willing and open to experience pain in order to get it done, personally, on an internal believe level…   I’m just NOT gonna wear not sleeping for three days as a badge of honor, #funnelhacker. I think that's crap.   There are times and seasons for funnel hacking at massive hustle speed where you don't sleep. I get that, but…   That's NOT the point. That's NOT sustainable. That's NOT why I do what I do.   I Hustle and then I Harvest.   In the harvest phase, I'm building a lot of systems. I used to call it Build and Harvest, but there’s nice alliteration to Hustle and Harvest...   So now it's Hustle and Harvest. Hustle, Harvest, Hustle, Harvest.   I don't always run hard.   Man, sometimes I'll sit back and watch The Office for the fourth time... and that’s ok.   I'm NOT trying to ALWAYS be on 100% output.   EFFORT & RELAXATION   I've had multiple people ask me, “Stephen, do you ever take a break?” I'm like, “Yeah.”   I took a huge break last night. It was awesome. It was so nice. It was so cool. I didn't do anything. I was so lazy.   When I prepared my speech and slides for Funnel Hacking Live I did a combination of massive concentrated effort mixed with massive, aggressive relaxation.   BUT it's the hustle phase that I'm trying to get people into with the One Funnel Away , the Two Comma Club X, and all of my programs.   I'm trying to get people to identify in themselves what they are deciding to hold themselves back with because they don't want to experience growth.   Empathy. Not Sympathy. I CHALLENGE YOU   Know before you go I want to challenge you, (don’t just read this and take no action)...   I challenge you to write just the one false belief you know you've been using a banner to not move forward in your life. I challenge you to do that.   You get bonus points for this one if you decide to post about it. Do some kind of publishing about it. Like, “Hey, look, I realized I've identified I want this but….”   It's not vulnerability. It's not weakness. It's Truth.   Tell the truth... and tell everybody:   “I've been wanting to go do this, but I haven’t done it in my life because I've had a hard time with these beliefs and overcoming them... but I know they're false.”   Let everyone know that's what you’re working on and your plan to get over it. I promise you're gonna have an army of people who are excited for you and want to help you overcome.   I challenge you to identify what's been holding you back.   BOOM! Until Next Time - KEEP CRUSHING IT!   Hey, just real quick:   A few months ago Russell asked me to write a chapter for a secret project he was doing. I had to write a chapter for a book, this was the letter I got from him.   He said:   "Hey Stephen, let me ask you a quick question...   You suddenly lose all your money, along with your name and your reputation, and only have your marketing know-how left.     You have bills piled high and people harassing you for money over the phone.   You have a guaranteed roof over your head, a phone line, an internet connection, and a ClickFunnels account for only one month.   You no longer have your big guru name, your following, your JV partners. Other than your vast marketing experience, you're an unknown newbie...   What would you do from Day1 - 30 to save yourself?   Russell Brunson   Hey, if you want to see my answer and a bunch of other marketers who also answered that in this amazing book and summit, just go to 30days.com/stephen.    You can see the entire summit, you can see the book, you can see what we wrote in there and each of our detailed plans. Just go to 30days.com/stephen.

Mike Ortiz is the Owner of the marketing and branding company Mavrik Agency. His platform uses visual content (including video/film, photography, brand design, logo build, graphics, presentations, web design, etc.), helping business owners attract the culture they want to connect with, while simplifying the sales process. With this mindset they have been able to work with some world changers like Cash Flow Tactics . With Mavrik's help Cash Flowr Tactics received a Two Comma Club Award for generating over $1.5 Million through their funnel, and all within a 3 month period! Right now as we speak,they will be going on stage with Grant Cardone (and Russell Brunson) to announce that in about a 6 month they will soon be clearing 8M.    If you know a entrepreneur in the San Diego market that has a unique story of over coming adversity we would love to share their story. Call Vinnie SD at 858-345-7829

This is one of the reasons I pursue this game so hard. Check out the other options you have to this funnel game…   Today, I'm gonna teach you The Wealth Formula, and why I'm so jazzed about this Funnel Game.   I'm really pumped to share this with you.   I ran through The Wealth Formula at my exclusive OfferMind event, so you’re gonna get a sneak peek behind closed doors...   Right now, I'm doing the One Funnel Away Challenge which is specifically targeted at people who are people new to funnels.   The Wealth Formula is my answer when someone says, "Stephen, this is really cool, but it seems like a lotta work. There's gotta be another way?  How long does it take the average person to be successful with this?"   ...I hate that question, it drives me nuts. I’m like, “Well, how bad do you wanna make a million bucks?” What Yield Will You Learn To Earn?   One of the benefits hanging out with the amazing people at ClickFunnels was that I got some cool insights into the books and courses they rated. I got to see who the gurus learned from...   If a guy who runs a hundred million dollar company thinks something’s cool… then I should probably think that's cool too, right!   Ya know what I mean?   If I hear, “Hey, I really learned a lot from this...” I'm like, "What was the name of that again?"  I'm gonna look it up and buy it.   I bought so many books when I worked at ClickFunnels... because I was just like, “If Russell thinks that's amazing, I need to make sure I have that info for the future.”   I’d be sitting feet away from people like Tony Robbins or  Robert Kiyosaki, and if they said, "I read this great book recently... " I’d be like, Boom! BUY IT.   The Wealth Formula was one of the things I heard about, for the first time, while I was at ClickFunnels... and it was life-changing for me.   I already believed in funnels, but this was amazing.   Capitalist Pig, Baby!   At OfferMind I did a presentation called: “What Yield Will You Learn To Earn?”   I walked through how much money you can typically expect to get from different kinds of investment vehicles…   I know there are people out there making MORE money from some of the ways that I  talk about, but I'm talking about the 80 percent majority.   I don't wanna learn stuff where I have to learn exceptions to the rule in order to make cash. I'm interested in the rule.     … the cash causing models.   If I do  X, Y, and Z, will I get this amount of money? I'm looking for the 80 percent rule. The default that makes the cash most of the time.   Let me show you how the Wealth Formula plays out…   THE WEALTH FORMULA   QUESTION #1: Figure out how much money you're willing to put away into an investment account every month for the rest of your life? You don’t touch it, it’s just meant for investments. Write that amount down.     For this example, I'm gonna use $165...   Can you put $165 in an account every month?   If you're like "Hey, I can't do that right now." That's okay, you're solving the problem ahead of time... and that's cool. QUESTION #2: How long will you leave it there?   Okay, let's say 25 years.   For 25 years, you're not gonna touch that money. It's not meant for income. QUESTION #3: What yield will you get? What yield you’ll get depends on the investment vehicle you choose? … And that's one of the things I wanna talk about here. QUESTION #4: What’s the total amount of money you want?   Let's say, a million dollars… that’s a nice round number ;-) So now, I wanna run through a few examples with you… because if you knew how to earn a higher yield... what would that mean for you?  CLUE: *IT’S HUGE*     RETURN ON INVESTMENT…   WEALTH SCENARIO #1:   So let's say you take $165 every single month at a yield of zero percent (and just put it under your mattress) for 25 years.   How much money would you have?   After 25 years, you’d have $49,500.   I know you mathematicians are freaking out over the fact that it's zero percent, just get past that... you’d have $49,500...   Could you live off of that if you retired? Probably not, right?   You’d get creative real fast…   WEALTH SCENARIO #2:   Let's say you take $165, and you want to learn to earn 3 percent for 25 years.   Q: Where can you guarantee to learn to earn 3 percent?     A: Some savings accounts… I'm talking guaranteed, you understand? There are some savings accounts out there right now, not many anymore, but there are some that'll give you 3 percent if you just leave it alone.     Q: What would the total be after 25 years? After 25 years, the total would be $73,775 (I left out the cents).   Let’s keep going…   WEALTH SCENARIO #3:   $165 per month at 6 percent for 25 years…   Q: What's an investment vehicle that’ll guarantee you that return on your money for 25 years?   A: A Certificate of Deposit (CD) from a bank. You can totally get six percent from a CD. You loan the bank your money for 25 years, and you get back six percent back after that.     … 25 years at 6 percent equals $114,000. WEALTH SCENARIO #4:   Let's say you learn to earn seven percent…   Q: What investment vehicle would allow you to earn 7 percent over 25 years?     A: Last year the average mutual fund made seven percent from a 401k... ain't that crazy? Yeugh. That sucks! How much is inflation?   Do you think the value of money's gonna go up or down?  DOWN, right! It's on the way down… Not only can China buy us now, I think Canada could too. The dollar's going down baby. They're the one that made the American flag for three dollars and sent it over.   So…   If you put $165 per month in a 401K at 7 percent,  after 25 years you’d have…   ...$134,000.   WEALTH SCENARIO #5:   Okay, let's say you take $165, and you want learn to earn ten percent...   Q: What’s a guaranteed way to earn ten percent for 25 years?   A:  A Mutual Fund will do that. Again, NOT a lot of them offer that much anymore, but if you can find one, it’s pretty much a guaranteed return, right?     I'm looking for very sustainable, secure things that you can put your money into.   If put your $165 per month into a mutual fund offering 10 percent, after 25 years, that's gonna turn into $220,000.   Right next one…   WEALTH SCENARIO #6:   $165 per month at 16 percent for 25 years...   Q: What will get me a 16 percent return? Options start to get a little bit lower, right?   A:The empanada food franchise that we created at college came in at 16 percent.   At the end of that semester, we had to do a full financial P&L statement…   I was so embarrassed at my numbers. I stood up and said: "We only got 16 percent returns, but at least we learned a lot."   The professor said: You got 16 percent?" I was like, "Yeah, I'm sorry. I know... I tried really hard. It sucks! Fire me, please." He said: "That's amazing in the food business! That's not easy." He was the CMO of Denny's...   My knee jerk reaction was to yell out, "That Sucks! I'm never going into the food business, ever... “   ...It's not like that returns guaranteed, and it's not nearly as passive as some of those other models we’ve talked about! 16 percent over 25 years would yield….   ...$654,000. WEALTH SCENARIO #7:   Q: What investment vehicle will yield 20 percent returns on your monthly investment of $165 over 25 years?   Q: Tax Lien Properties are hyper guaranteed by the government.   You could take $165 every single month, package it up, and once a year go down to the courthouse steps and buy as many tax lien properties as possible, and the government says, "I guarantee you 18 percent ...  or even a 36 percent return."   Did you know you could do that? Interesting, right?     Over 25 years, that would turn into 1.4 million dollars.   Congratulations, I made you a millionaire! Is that cool? ...it's freaking pennies, let's keep going…   WEALTH SCENARIO #8:   $165 every single month for 25 years at a return of 25 percent.   Q: What vehicle would give you that kind of return?   A: Fix and Flips will definitely do that, right?     I've got great friends that do this. They'll try and flip hundreds of houses in a year. Obviously there are variants, but 25 percent is a totally realistic number. It's kinda low, but it’s a realistic...   Let's keep going...   WEALTH SCENARIO #9:   Let's say I put a dollar a month into something every month for 25 years, and I get a hundred percent return...   What would my return be after 25 years?   It's freaking huge = 375 million dollars!   Now I know you guys are gonna laugh at this... but it's to illustrate a point…   Q: What vehicle could give you that return on investment?   A: Sales Funnels!   I've never had such insane, consistent returns in anything like the funnel game... Let me show you how this works …   HOW TO RUN A SUCCESSFUL BUSINESS   There was a guy who came to Russell for a funnel. He taught you how to kill people. He was teaching self defense. Not like karate, “I'm gonna use this move, that move…” It was the dirty foul play, let's just make you live kinda stuff.   We hung out in Russell's garage on his wrestling mat for two days. I had to mimic poking Russell's eye out with my thumb, and all this crazy crap.   These guys were amazing at what they did. They taught us all about biology and the way the body really is: “Hit that organ. Then boom! It's done.”   I was like, “Holy crap, I love you, Russell. This is really heavy. Oh man.”   We weren't allowed to talk to each other. We were each others test dummies for two days. It was effective, but it was heavy.   We built this awesome funnel for him, and John starts driving traffic and we’re putting $1 in and he was getting a $1.30 back out.   But he was pissed. He was so mad at us.   I was like, "What is wrong with you?"   It would go up to $1.40, $1.50, then back down to $1.30… back and forth… He was asking us, "What's going on? This is crazy."   We were like, “What is wrong with you? We’d be throwing a party right now!”   They were putting a dollar in, and getting $1.50 back out, plus some customers and people on their list.   Just upsell something... and that's a million dollar scenario.   Even if you’re just breaking even, you're getting customers for free. That’s a million dollar scenario... even if you suck.   INVESTMENT MANAGEMENT   My whole goal is to put a dollar in and get two dollars back out… c'mon let’s keep em going.   When I launched ads for Secret MLM Hacks, I put $4,000 in ads. That week, $8,000 came back out.   Then I put that $8,000 back in, and $16,000 came back out. I was like, "This is sick, let's do it again."   The next week I grabbed that $16,000 and $32,000 came back out. I was like "Oh, my gosh! This is starting to get big. Phew!"   I didn't take profit (That’s very key, don't take profit for a while), then I took that $32,000, and put it back into ads, and that month, “Crap! Only $48,000 came back out.” Darn it!   $4,000 turned into $48,000… Does that sound good to you?   Find an investment vehicle that does anything like what funnels can do? *That's my point*   There’s no better investment opportunity, no better vehicle for making it rain in your life than learning this sales funnel game.   NO COUPONS!   When someone comes to me and says, "Oh, I could save you a couple of percentage points on your house." I don't freaking care!   I am focused on how to make money, not save it. I'm not a coupon cutter. ...And I want you to have that same mentality too!   My mom is amazing… she'd walk into a grocery stores and we'd get two grocery store, grocery carts full of food, and they'd give her $400 at the same time. It was like, “I dunno how you deal with coupons?” but she figured out a way to do it. It was nuts.   BUT…   If you take the same amount of effort and just figure out how to play a piece of this funnel game the return on investment can be huge.   It's not like school….   You don't need to get an A in funnel building to make a lot of money. You can get an F, and put a dollar in and still get a dollar fifty back out.   That’s a fifty percent return. You see what I'm saying with this? This is where Papa Larsen comes out a little bit…   Okay, check this out… When I first launched I put a dollar in, and got four back out for a while.   ...Then ad fatigue starts, and that's totally normal,  and now, “Oh crap, I'm  putting a dollar in and only getting two dollars back out. Oh dang it.”   That's awesome!   What's the move at that point?   You call your ads person and say, "TURN IT UP!" Borrow if you need to and dump that cash in! Does this make sense?   This is how I've done it.   Maybe you broke even, or lose money the first few times you do it. Sweet! Who cares?   I've never taken a loan. I've never put a dollar of my own into my ads...   This is what I do instead:   Build up the audience   Sell the audience   They guide me in the creation of the thing I sell to them   They give me the cash   I take that cash and I dump it immediately back into ads; Boom back in. Boom back in. Boom back in   … those numbers start to get real big real fast after the fifth or sixth time. How much did it cost me to build that audience? Nothing, because I'm publishing on a podcast. I've never put a dollar of my own into my business. Ever!   THAT is why you learn to be a funnel builder. Welcome to the greatest game ever!   The numbers are easy to work, and you can suck at it and still make a lot of money…   But too many people are like, “I can't launch yet it needs to be perfect.” Oh man!   If I put a dollar in, I get 50 percent return back out. That's super realistic returns right there... and that's how a lot of people do it.   All these people that make a million dollars in three or four months, and get the actual Two Comma Club Award, this is how they do it! They just know the numbers.   I'm NOT even thinking about the fact that I might have an upsell, I'm just thinking on that funnel...   You go and add another funnel, and “Bam!” Way more money.   Who was it that said, “A well-executed idea is worth ten lifetimes of hard work.”?  I think it was J. Abraham... on a beach!   Anyway, $1.00 in, $1.50 back out for 25 years...   If you just did that... and you sucked... No upsells or anything else…   That's five million dollars.   Does it install hope in the noggin?   You can afford to suck at it the game for a while, but most people aren't willing to do that... or to get help when they need it.   ...don’t let that be you!   You can be real bad at the game and still make it rain   Mmm…. Oh, that's good one. It's gonna be on a T-shirt soon ;-)   Boom! Until Next Time…   Hey, I know this game can take a few tries to get the money flowing, especially the first time, right? And that can suck.   I also know from experience how frustrating it can be to know your business is just a few tweaks away from your next big payday, but you don't know what tweaks to make. I've felt completely paralyzed by that in the past, and it sucks.   I've been blessed to work with thousands of new and successful businesses over the last three years, and two things have really shocked me.   #1: I began noticing the pattern to success is vastly the same, but everyone's spot on the path is obviously different.   #2: I've been shocked and overwhelmed by the number of people asking for my help, my systems, and funnels in their business.   Well, until now I've never had a system or product in my own business to help you build yours. Now, I'm finally able to be public about all this.   If you'd like my help to build your offer or sales message funnel and even your content machine, go to myofferlab.com.    The path to online and offline success is 80 percent the same regardless of the product, price point or industry, and it works if you're new, or are already a killer in business.   You can get more details on how to get my personal attention and frameworks in your own business by going to myofferlab.com   In-person classes are limited to 60 people each, and frankly, I can only do about two of these a year. Get more details, and even jump on the phone with us for free at myofferlab.com

On today’s episode you will hear part two of three of Russell first presentation from Funnel Hacking Live 2018. Here are some of the awesome things you will hear today: How Russell went from having 12 businesses and always making only 3 million dollars, to figuring out that he needed to focus on just one. Why you need to focus on the “what” and the “how” to get from zero to a million dollars. And hear some stories of how a few other people were able to make it to Two Comma Club by focusing on the “what” and the “how”, and having only one funnel. So listen hear to find out why the “What” and the “How” are so important. ---Transcript--- Hey everyone, this is Russell again. Welcome back to the Marketing Secrets podcast. We’re going to continue with day two of my initial presentation from last year’s Funnel Hacking Live event. I hope you’ve enjoyed it so far. If you are enjoying these, please take snap shots on your phone and then post them on Instagram and Facebook and tag me. I’d love to see them. And also use the hashtag Marketing Secrets. And with that said, let’s jump right into the intro music, and then we’ll pick up on the next part of my presentation. Inside of Clickfunnels and Funnel Hacking Live and all sorts of stuff, there are basically a couple of phases we’re going to be taking you guys through. The first phase in your Clickfunnels experience, is we want to give you guys all the tools you need to free yourself. Now, that’s Clickfunnels but we also have tomorrow afternoon, we’re going to be showing you guys some new features and tools and things that are coming out inside of Clickfunnels. It will continue to free yourself as an entrepreneur so you can focus on getting your message out to people, without all the techie stuff behind it. Let Todd and Ryan and the geniuses focus on the tech stuff, and you can just focus on selling what it is that you sell. So that’s coming out. Number two, we want to give you guys the education you need to create your future. That’s what these events are for, the books, everything is create an education. And then the third thing is to help give you guys a vision to impact the world. So the first phase is freeing yourself, the second phase is creating your future, and the third phase is impacting yourself. Now, during my first presentation I’m going to be walking you guys through what I call the Funnel Hacker’s Vision. I want everyone here to see where you guys are going. One of the biggest things I find with entrepreneurs is that they don’t really know where they’re going. They’re excited, they’re passionate, they start running and then they start doing some stuff, and they have some success and then everything starts falling apart and they get stressed out and then it’s all over the place. How many of you guys have felt that a little bit before? You’re my people, yes. I understand this. And it’s interesting, when I was growing my companies over the last ten years or so. I remember we got to a million dollars in sales and I started trying to decide, “How do you go from a million to ten? And ten to a hundred?” I wanted to understand that process. What are the tools, what are the things that I need to know as an entrepreneur? And I remember buying all sorts of books and courses and things, and they were great. But what they basically said, the goal of the entrepreneur, the entrepreneur is amazing at the beginning, but then you’re kind of a nuisance and you need to step away and let other people run the company.  And all the books about management and hiring people and plugging people in……and I agree with that, but I’m the entrepreneur, what am I supposed to do? If I go from zero to a million, and I want to go from a million to ten, and ten to a hundred, what’s my role? Where am I supposed to fit in? The interesting thing here is that the problem with entrepreneurs is that the thing that makes us awesome, happens to also be the thing that makes us terrible. The same thing. You’re like, how is that? That’s confusing right. So I have a question for you guys, how many of you guys in here have more than one business? Who here has more than 2 businesses? Three? Four? Five? Six? Holy cow. Seven? This is like that thing of like, who travels from the furthest away. Who’s got more than nine? Holy cow, you guys are worse than I thought. This first presentation is to help free yourself from this. I understand this more than you will ever know. So my business, this is what happened. And I want to know if your journey has been similar to this at all. This is what happened. I got excited, I started learning all this marketing stuff. I was on fire, I had all this passion, I was like, ‘I’m going to do this.’ And I started creating my first business and the cool thing about an entrepreneur, the thing that makes us amazing, is the hardest part of a business, getting it from an idea phase and getting it into orbit. You look at big companies, and what do they do? They bring in these amazing entrepreneurs, put it into orbit, and then they go hire MBA’s and all these people to come in and they’re like, “Just don’t crash my baby.” And then it just kind of stays in orbit. But getting it off the ground is the hardest part. So as an entrepreneur I get excited, I get the idea, the vision, I start creating like crazy and I get to a million dollars or so in sales and then I’m like, I don’t know what to do now. I’m going to…..and you look at it, you’ve got a million dollar business, it’s great. You know what I’m going to do? I’m going to create another one and then I’ll have two million dollars coming in. That’s the first thought. How many of you guys, that’s the first thing your mind went to as well? You’re like, “I’m going two businesses. I got one business and I need to start creating the second one.” And then what happens? The second one starts creating, and it’s going and you’re all excited and you’re like, “Boom, we got to a million dollars.” And you look back and this baby you had before, what happened to it? It died. And you’re like, “Crap, okay. That one’s dead. I’m going to make another one. This is at a million bucks, I’ll make the next one.” So you go create the next business, you put it all together, and you’re ready for it, it makes a million bucks and this one dies. And you start on this path and you keep doing it over and over and over and over again. How many of you guys can relate to that? Okay, this was my life, for ten years of my life. Just so everyone is super clear with that. So I understand this more than anyone. I remember the first time I got a business, my first business I got to about 3 million dollars a year. I’m like, “This is awesome.” And I was like, “Okay, I’m gonna…” and I got stuck at that point. I couldn’t figure out how to scale it. It was at 3 million, I’m like, “Okay, if I launch a second business and I get that to three million, I’ll make six.” And I launched the second one, that’s what happened. And this one died and this one got to three million and it was like, ugh. We did all the work for the whole year, end of the year I got my taxes back from the accounting guys, looked at it and I’m like, “Crap, we did three million dollars. That’s what we did last year. Dang it, we need another business. Let’s do another one.” So we did another business, put the whole thing together, launched it, going up, everything. The tax returns come at the end of the year, I look at the thing and I’m like, “Three million dollars? We have three businesses now, how are we still at 3 million dollars?” So I did the smartest thing any entrepreneur can do, and that next year, you can ask, this is a real thing. You can ask Brent or Dave or a lot of people who were there. I had this idea in January after we did tax returns, I’m like, “Okay, we keep launching a business a year and we’re stuck at three. How about we launch 12 this year.” And we did. Pre-Clickfunnels by the way, so this was like hand coding, it was horrible. We launched that one, launched the twelve, and one or two of them does okay and it’s like, ‘Oh it’s going awesome.” And these other ones all crash. And then tax time comes and we get this thing and I was like, “We have 12 companies, how did we do 3 million dollars again?” And all the sudden I realized that the problem was me. If you look at great companies, look at Apple. There is a time when the entrepreneur is the most amazing thing in the world. Steve Jobs came in, took Apple and blew it up, and then guess what happened. He started screwing everything up. They had to fire him, they had to kick him out. So they kicked him out and then they figured things, got systems in place, everything structured, and then they’re like, “We need someone to innovate because now we’re just stuck.” And they had to bring the entrepreneur back to blow this thing up. So I’m looking at my thing as we started launching Clickfunnels, one of the big concerns a lot of people had around me, on my team, but also people in our community, they’re like, “Russell, this is awesome, but I know you. You’re going to launch this thing and then you’re going to go to the next thing.” How many of you guys didn’t use Clickfunnels for a more than a year because you thought I was going walk away from it and move onto the next thing? That’s a real thing. I got that from a lot of my friends like, “This is awesome, but I’m not going to use it because I think you’re going to move on to the next thing.” So I consciously talked to Todd and Dylan as we were starting this, I said, “Okay, I’m going to focus all my effort and it’s going to be hard. But I need to focus or else, this can be something great, but only if I focus. And it’s going to hard for me, so I need your guys’ help. I need to be able to put my creativity into something.” So we did that, and we launched CLickfunnels. Now, I’m going to walk you through the different phases, but what I realized is that the skill set that entrepreneurs have to go from zero to a million dollars is one thing, and about a million- two million, about in that range, we have to shift where we focus our creativity. At the very bottom here we call it the creativity switch, because I knew what was going to happen. And this is, again, if you read any business books they’re going to say, “as soon as you get to this point, now you gotta hire a manager and teams and people and all this stuff.” And it’s awesome, you do need that. But I guarantee that most of us creatives, if that’s our job and that’s our role, we’re going to wake up in the morning and we’re going to dread going to the office. How many of you guys wake up and you’re like, “I’m going to go hire someone today. Yay.” No, I cry when I hear that. I don’t want to do that. I want to? How do I focus that? So what I learned from going zero to a million, and a million to ten, and ten to a hundred is I had to shift where I focusing my creativity. Shift it from launching a business, launching a business, launching a business, to launching a business and then how do I grow that business? How do I drive more traffic? What are the offers I creates? So I’m going to show you through this presentation, where did I shift my focus? Where does it have to be? Because I want you guys to understand that, because a lot of you guys, and I see it….How many of you guys got your first Two Comma Club Award and then the second one came really, really fast afterwards? A bunch of them. Usually the first one’s the hardest and then it’s like, “Oh crap, that was easy.” And the next one comes and the next one comes, the next one… We have someone in two days that’s getting 7. Because it’s easy, after you learn the process it’s easy. So for us, our minds going to go to like, do it, launch the next business, launch the next business. It’s like, if we just shift our creativity from business, business, business to business and then shift it to offers and front end offers, back end offers, shift it to traffic, then all the sudden everything we’re doing is compounding and our businesses grow bigger and bigger and bigger. So that’s where we talk about that creativity shift we have to take as entrepreneurs. Now one thing I want to stress with this presentation, over the next four days that we’re here you guys, we’re going to be talking at different levels of this. Some of you guys are in the phase where you’re, like from startup to a million dollars. How many of you guys are in that phase where you’re somewhere between zero and a million dollars right now in your business? Awesome. Some of you guys are in the middle phase. How many of you guys are at a million to ten? How many of you guys in that phase of your business? Awesome. How many of you guys are from ten to a hundred? How many are in that phase of business? Okay, so one thing I want to talk about, because I don’t want you guys feeling overwhelmed as we’re going through a bunch of stuff. When we talk about stuff, I want, some of you guys will be like, “This is a cool strategy, but I’m not ready for it yet. This is something when I’m like this big, that’s what I’m going to do.” So don’t stress about it. Be like, “I remember when I get to ten million dollars I’m going to focus on this strategy, but not right now.” Or “When I get passed a million dollars I’m going to focus on this strategy.” So as you go through the next four days just understand that. Every presenter, every speaker is going to speaking to different parts of this. Now, I’ll try to reference so you guys know, “this is like where you’re focusing at for zero to a million.” “This is where you’re focusing for a million to ten.” “This is where you’re focusing at over here.” Okay, so some things you’re not ready for, don’t stress out just be like, “Cool, I’m going to come back and watch the recordings or whatever when I’m ready, when I’m going from ten to a hundred, or from one to ten.” Things are going to be broken down through here. So I’m going to kind of go through this journey with you guys on what to expect from zero to a million, a million to ten, and ten to a hundred. Does that sound like fun? Yeah. Alright, so number one going from zero to a million dollars. This is what I call the what and the how. This is where you as the entrepreneur has to figure out what in the world am I selling? And how do I actually sell it. This is the only thing that matters in this phase. If you were hiring employees in this phase and you are buying desks and getting big fancy computer systems and stuff, you did this wrong. The only job going from zero to a million dollars is this, figuring out what it is you’re selling. What does the market actually want? Not what do you want to create? What does the market want? The what. And then what is the system I’m going to use to actually sell it? So the what is what you’re selling, the offer. And then how is how are you going to sell it. The question then is, “Russell, how do I know if what I’m selling is the right thing, or I’m selling it the right way?” And the reality is, when you get the right what and you get the right how, you will know because you will go from zero to a million dollars really, really fast. The market will tell you. The market will say, “That’s awesome. I want to buy that stuff.” If you’ve been stuck in a range below a million dollars for a while, it means you haven’t figured this out yet. You’re selling the wrong product, it’s not what people want. Or you haven’t figured out the right way to sell it. Because as soon as you figure out the what and the how, your business explodes. Our 258 Two Comma Club members, I’ve watched them. I’ve been watching people try, try, try, try and all the sudden, as soon as they figure out the what and the how, boom, going from zero to a million dollars is fast. That’s how you know that market wants what you’re selling. If you’re stuck at 6 figures, 150-200 thousand dollars, in that range, you’re not selling the right thing. People aren’t excited about it enough, or you’re not selling it the right way. So the what and the how. What am I selling and how am I selling it? We have a lot of presentations during this week about how do you create your offer. How do you actually make something that’s sexy and amazing that people are going to want to buy? And then what kind of funnel should I use to sell it? We some of our amazing funnel hackers, going to be sharing the different funnels. We have a whole bunch of different types of funnels. I wanted you guys to see this. If you look at all the presentation line ups, each funnel, each presenter has a different type of way that they do their how. A different type of funnel. Some people are doing a webinar, some people are doing high ticket, some people are doing trip wire, some people…everyone’s got different things and I’m not going to tell you, “This is the best funnel for your business.” I want you guys to look at all the different options and be like, “That’s the one for my business. That’s the one that’s going to work for me.” And then use that one. Pick it, and that’s going to be the how. So figuring out the what and the how. The market will tell you and you’ll know because you’ll go from zero to a million dollars fast. But that’s it. That’s what’s happening in this phase, the what and the how. Now, how many of you guys have read the Expert Secrets book? Who hasn’t? Alright, nobody….If you look at this book, the whole point of me writing this book was to help people understand the what and the how. What are you selling? We talk about creating offers, finding your market. This is the what. Then how do I sell it? Using stories, using funnels, this book is the what and the how. So if you’re stuck, you should read this book over and over and over. I spent ten years of my life bleeding to bring this to you, so you could understand the what and the how. That’s what’s going to help you understand. So that’s, if you’re stuck, that’s the book to start studying and learn over and over and over again. It’s going to give you the what and the how. There’s a lot of presentations over the next four days that are going to be going deep in this as well. The first thing we’re always going to be selling is the opportunity switch, and we’ll get into that a little bit more later, but that’s what we’re going to help you figure out. Alright, the other thing is going from zero to a million, I want you guys focusing on just one core funnel. How many of you guys, that stresses you out? We get people all the time like, “Russell, I’ve got 800 funnels in my account, I need to upgrade.” I’m like, “800? Are you doing well?” They’re like, “No, I haven’t started making money.” I’m like, “You should just do one and just make that one work.” 800? This is a real thing we get in our office sometimes. “Russell, I can’t afford the $97 a month payment. I need more funnels.” What? Delete the other ones, they’re horrible. There’s no way, if you’re struggling with the $97 a month payment, that you got a what and a how that’s right. The biggest focus, at the very beginning, you gotta be focused on one core funnel. When we launched Clickfunnels, it took me six different variations of the funnel. I tried one what and how and it failed. I tried the second one, third on, fourth one, fifth one, sixth one, boom. That one hit. We went from zero to a million dollars in about a week. I was like, “Oh man, this is it.” Guess what I didn’t do, luckily, because most of think when we launch this funnel it’s going to be amazing, and then what’s going to happen is you’re going to get bored with it before the market does. All my Two Comma Club members, by the way, just really quick, if you just keep focusing on that first one, it’ll grow to ten. Most of you are like, “Oh sweet. What’s the next one?” That’s what we do as entrepreneurs. We’re insane. I don’t why we do that, but we do that. We understand, your ability to get 7 figures, there’s a direct correlation between that and your ability to focus on one funnel. One. So don’t stress out about 20-30. Focus on one funnel. Focus on that. How many of you guys here read the Dotcom Secrets book. Yeah, thanks. So in the Dotcom Secrets book I talked about a concept called the Value Ladder. People come into your world and they start, typically they’re not going to write you a check for a 100 thousand dollars day one. Maybe they will if you’re amazing. But most people it’s not, you have to build value to people. So you come in with something usually lower ticket in the bottom and you send people up and they get more value, and then they trust you more and they’re willing to invest more money. So I almost feel bad, I shared that in Dotcom Secrets, and what happened is everyone was like, “Okay I need to create…” the come to me like, “Here’s my value ladder. I’m going to go from here to here to here.” And then explain like 30 different steps of the value ladder and they’re trying to create all of them at once and everything. I’m like, “No, the value ladder is where you’re going, not where you’re starting.” Understand that someday I’m going to probably go here. But I’m not creating 18 funnels to start, I just need to know where I’m taking people. So this is the Clickfunnels value ladder. Oh, now you guys know what we do.  That’s it. This is the Clickfunnels value ladder. Now a couple of things that I want you guys to understand about this. When we launched Clickfunnels we didn’t start at the bottom of the value ladder. A lot of people try that, it’s more difficult. So what we do is we start in the middle of the value ladder. The middle of the value ladder is, the reason why I like is because it’s typically more expensive, which it gives you the ability to spend more money to acquire customers. That’s why I try to get people so often to do webinars, because webinars are such great middle of the value ladder things because there’s so much profit in them. So typically you can spend a lot of money to generate leads. That’s the core, that’s what we’re driving to people. So all you guys should be looking, what’s the core thing I want to sell? A couple of things about my core offer I like to do, I like something that’s infinitely scalable. Where the more I sell, the more I don’t get stressed out. Some of you guys have businesses where you stop selling stuff because you’re like, “The more people we sell, the harder it gets.” I want to try to figure out something that’s infinitely scalable as your core thing. And that’s typically where you start. When people come in and join my inner circle, or my other coaching programs, my goal with them is figuring out like, just do one webinar. My inner circle members know that I have a rule that I’ve yelled at almost all of them at least twice. Anyone want to tell them the rule? Who remembers what it is? Wanna say it loud? You have to get to at least a million dollars before I will allow you to create your second funnel. Because this is what happens, “Russell, I’m working my webinar. Russell, I’m doing this thing. Russell, I launched it. Russell, it blew up, it’s going crazy.” I’m like, “That’s awesome.” They’re like, “So my next offer…” I’m like, “No, no, no, stop. Please stop. You just created this baby, you gave birth to it. I know you’re tired of it, but there’s so much value to that. If you would just focus on it for the next 12 months it will make you a million dollars, probably 3, probably 5, probably 10. But you gotta focus.” I tell them all, “As soon as you make a million dollars, then I will allow you to create your second funnel.” I want that in your guys’ mind set because so many of you guys are creating a funnel and make $10 grand and then you’re creating the second funnel, you’re making $5 grand, you’re creating the third..you’re in this thing forever where your wheels are just spinning. It’s crazy. I did that for ten years. It’s hard, it’s painful. It’s so much easier to double down on one thing. So focus on one funnel, right. So for us when we launched Clickfunnels, this was the one that worked, we focused on it, and again you can start comma two after you make the Two Comma Club. Now the second thing, after this funnel is working and customers are coming, you’re making money, we’re at about a million dollars, what’s happening is we’re building up pressure. I want to build up a bunch of pressure so that when I release funnel number two people will go crazy for it. If I would have launched Funnel Hacking Live before I launched Clickfunnels, guess how many people would have showed up? No one. Nobody would have come. I know, I did events before and nobody ever came, it was really stressful. True story, the first Funnel Hacking Live we had 600 people signed up, and I was so scared the day of, I was hiding in the back and I’m like, “No one’s gonna…” because I had done events before where very few people showed up, and I’m hiding in the back and I remember peaking through the curtains, and I was like, “Oh my gosh, they came.” I was so excited, because this happened before. So what happens, when the focus is, you’re focusing on your core offer, you’re building customers, getting people to love you, fall in love with you, all that kind of stuff and then you can release, now here’s my second funnel. For a lot of people, then it’s like you released your backend funnel. It’s like, “Hey, now we have a high ticket thing.” But you’ve got all this pressure built up and they just go crazy. That’s where we get a lot of people here and they go and after they’ve been running their webinar or whatever it is for their funnel for a long time, then they launch the next thing and they’re like, “My first funnel took my like 6 months to get to the two comma club. Second one I did in a weekend.” Yeah, you built up a bunch of pressure because people wanted to give you more money, you released it and then boom, it’s really easy the second time. And it keeps getting easier and easier and easier. So I want to kind of walk through some stories of people who figured out the what and the how and I want to show you how fast they blew up. The first one, some of you guys may know him, this is Dan Henrie. Is Dan in the room? He must…How is that so quiet? So Dan, I know his story really well. The reason why I know this really well, is one night after he moved into the new Dan mansion, he was drinking a lot and then he made me this video. I’m going to show you guys a little clip from it. “I know. Russell, listen I’m drunk. It’s cool. Listen, I have to tell you something man. Look, I’m good at what I do. I am. I’m good at what I do. I hope I’m in the right group because I’m flippin’..I said “flippin” Am I in the Dotcom Secrets Inner Cirlce group? Bradley can you tell me? Please tell me if I am? Hold on, because I’m a little drunk. I think I am, yeah. Listen Russell, I’m good at what I do. I’m good at Facebook ads, I’m good at all that. But your perfect webinar, thank God Bradley. Can I say something about your perfect webinar, my friend? Listen, I get it, hold on, you know I gotta say this. You know I want to speak at Funnel Hacking Live, but I get it if you don’t want me to do that because I’m whatever, I cuss a lot, and I’m a loose cannon. I get it, though I would never do that, but I understand. I do get it okay. “So forget all that crap. I just want to give an honest thank you. Because look at this stuff, God, I can’t believe I’m actually censoring myself while I’m drinking. Hold on, look at this. Look at this right now. One webinar, one mother effin’ webinar, okay. One mother effin’ webinar, look at this crap right now. That right there, and the third floor is not even lit up, bro. The third floor, that’s the…you can’t even see it because it’s not lit up because all the lights are off. But bro, that’s one webinar okay! This right here is a fish light.” Alright, I’m going to stop here. Okay, so Dan, he struggled and he struggled and he struggled and guess what happened, he figured out his what and his how and he went from zero to a million dollars in how fast? In five months. That’s what we’re talking about. You guys want to hear the other cool part of this story. I’m sitting at my house and my phone blings saying that someone is streaming into our group and I look and it’s Dan drunk, and I’m watching at first and I’m like, “oh man.” And then I’m like, “Oh man, this is awesome.” So I’m like, I jump on my computer and the second it ends, I download it and we turn it into a video ad, selling my book, post it back up and check this out, right now it’s got 3.7 million views. This video has sold thousands and thousands of books for me, so thank you Dan, I appreciate that. That was amazing. Alright, so there’s Dan’s story. Jamie Cross, where’s Jamie at? Over here, this is Jamie. She didn’t know I was going to talk about her today. Jamie was, last year came to Funnel Hacking Live, the first time you came, right? And she was creating a business and she was trying to figure out the what and the how and she was struggling. She is a herbalist, herbal…yes, that. She makes herb stuff, and she makes her own soaps, her own lotions and a whole bunch of amazing things in her home. And she was trying to figure out, “how do I sell this?” and she figured out an amazing product, she figured out the what. She has an amazing product, you guys should all give her money because it’s legitimately amazing. She has an amazing product, she couldn’t figure out the how. She came to Funnel Hacking Live to try to figure it out. We talked about Perfect Webinar. And what’s funny about her is she’s like, “How do I sell, I’m selling soap and lotion. I can’t do a webinar.” How many of you are ecomm people are like, “Russell, your webinar sucks. I’m selling physical products.” A couple of you guys are saying that to me, I get it. So she didn’t say that. She’s like, “I gotta figure this out. I know the what, but how am I going to sell this.” So she tried doing webinars and all sorts of stuff and eventually she made a four and a half minute perfect webinar facebook live, and in the first 90 days went from zero to 90,000 dollars in sales and has been blowing up ever since. Isn’t that amazing? Yeah. So figure out the what and the how. This is the first phase you guys, if you’re not there. This is the, all you should be thinking about every single day, “What am I selling, how am I selling it? What am I selling, how am I selling it?” And you put it out there, and then the market will tell you if you guessed right. If you didn’t come back, back to the drawing board. What and how, what and how. What am I selling, how am I selling it? What am I selling, how am I selling it? Put it out there and the market will tell you if you’ve failed or not. That’s the game. As soon as you know, then you can blow it up. Next one, Liz Benney. Unfortunately Liz isn’t able to be here this time. Same thing with Liz. I started working with her, she called me up, she joined one of our coaching programs. The very first call I had with her she’s like, “Russell, my goal is to make $50,000 in the next 30 days.” I was like, “That’s a horrible goal.” She’s like, “What?” I’m like, “This is the deal. We have to figure out your what and your how. It’s going to take a little while and it’s probably not going to happen in 30 days, but we’re going to try some stuff and figure it out. And as soon as you figure it out, then you can make 50,000 dollars really, that’s really actually small thinking. But it’s going to take more than 30 days to figure out this initial thing.” So I kind of set her expectations, and she went out there and spent the next four or five months figuring out the what and the how. She figured out what to sell, she created the product, figured out how to sell, created a webinar, and as soon as it worked went from zero to Two Comma Club almost overnight. Next one is Natalie Hodson, is Natalie in the room. Yeah Natalie. Give her a huge round of applause. You’re going to have a chance to hear from Natalie here in about an hour or so, which I’m very excited for, to hear her presentation. I don’t want to spoil the whole thing. But last February she came to an event, and afterwards she launched a book that went from zero to Two Comma Club in like four books. Crazy. An ebook, a $37 ebook, amazing. She figured out the what and the how. And there’s over 258 other stories just like that in this room you guys. I want you to understand, that’s the first phase. Zero to a million is figuring out the what and the how, the what and the how. And you gotta figure that out. Are you guys committed to that, figuring out the what and the how? And if it doesn’t work, don’t get stressed out. Some people launch something, it doesn’t work and they’re like, “Ahh. This doesn’t work. Funnels are a scam. Russell is a scam. I tried the thing and it didn’t work.” No, you gotta, Clickfunnels I had to do six, and I’m pretty good at this game, six funnels before we got one that worked. Was it worth it? Yeah. I don’t want to be that annoying guy that talks about money and stuff, but it was worth it. Six funnels! Holy crap, yes. You will make more when one funnel hits than you will make in a lifetime of hard work otherwise. So is it worth it? Yes, it’s worth it. Figuring out the what and the how, the what and the how. And the market will tell you. And as soon as it lets you know, then you take off and you explode.

"business development" "business process" "strategic framework" OfferMind, success framework, offer creation   These are some of the BIGGEST needle-moving lessons I've been applying in the last year…   When I did my live event OfferMind, I didn’t just jump straight into the marketing bit… I started out by walking through some mental attributes that have really shifted the needle for me.   This isn’t something that I’d normally do, but after coaching thousands of people, I’ve noticed that if somebody doesn't have these sign posts inside their brain, a lot of times their business won't do very well.   So I want to share with you seven of the most life-altering lessons I've learned in the last three years.   These are especially potent when it comes to being able to function as the entrepreneur inside your business.   ARE YOU WILLING TO LISTEN?   A few weeks ago, Russell was doing a big push for Cyber Monday and Black Friday. I was watching the way that some people were reacting to the Funnel Hacking Live tickets being sold…   I was like "Dude, let me teach some things to help people actually make 2000 dollars in a day."   I woke up the next morning, and looked at my phone, and I was stoked to see my an email with my name there next to Russells.   I've pushed really hard in the game, and to see that he'd blasted his whole list about the training meant a lot to me.   I taught for three and a half hours, and it was really funny what happened…   There was a group of people who really appreciated what I was teaching, BUT it was not necessarily a marketing education, and I think that threw some people.   There was a small group of people who were very unhappy with the fact that I was not teaching my usual content.   It was amusing to see the stark divide.   However, there are some patterns that I've noticed inside of somebody's brain that makes them successful.   These are some of the biggest lessons I've distilled down, especially in the last year.   These aren't flash in the pan things - they’re the lessons that have made the BIGGEST difference for me in my life and my business as I've moved forward.   So, I'm gonna walk you through each of them real quick: 7 BUSINESS CHANGING LESSONS   (An early Christmas present from Papa Larsen)   LESSON #1: FOLLOW THE FRAMEWORK   It’s really common for people to ask me, "Hey, Stephen, I'm gonna start building a funnel. What's the what's the checklist I need to make sure that my funnel gets off the ground well?" I understand what they're asking, but the biggest thing I've noticed is that people will get distracted by the creative process. It doesn’t matter whether it’s a:   Funnel   Business   Product.   … the creative is the cherry on the top. It’s the exact opposite of what you need to focus on to succeed in this game.   You add the cherry AFTER you’ve made the cake… NOT before!   Let me explain…   When I was in college guys, a lot of times I was taught, "Make something that's brand new and completely prolific. Something that no one's ever seen before."   That’s some risky crap, and I never would follow that advice ever.   Instead, you need to follow the 80% framework. 80% of this entire game is just following the pattern. It's the 20% that allows you add your little glaze on top.   I get stressed out when people wanna know about “this little trick or gimmick.”  They have no idea that they're focused on the 20% instead of  the 80 that makes it work. You understand what I'm saying?   You can get an F in funnel building or make a design that's crappy, and still make enough money to have a fantastic lifestyle just by understanding the 80% framework.   If you are NOT a creative person, that's not a handicap. You just need to follow the framework to the ‘T.’   So, here's my lesson to you:   If you can't name, or tell somebody what framework you're following, then you’re spinning your wheels.   If you’re frustrated because you’ve been doing this game for so long, and tried tons of stuff..." But you have no idea what model  you’re following, and I'm not talking about funnels, I'm talking about business models….   If you can't say this is the 80% framework l that I'm following, that’s your problem, right there!   For years, I felt like I was spinning my wheels. I was like, "I know what I'd do in that guy's business, I know what I'd do in that guy's business... Why aren’t I making any money?"   And it's because I would always go out on the cusp to these places where I was trying to learn the 20%. And that's the 20% doesn't matter.   It's so much better to learn the 80% framework that causes cash. I only care about the frameworks that cause cash by a rule.   If you haven’t checked it out already there’s a really powerful episode called Cash Causing Models that talks about this in detail.   I don't wanna have to learn the exception to the rule in order to make money.     I'm not throwing rocks at the financial market, but I don't do much stuff in the stock market or stuff like that anymore because I felt like I had to learn exceptions to the rule to make money.   It was the same with a lot of the things I was trying back in the day… that’s why I was broke :-(   The thing I like about funnels is that you can learn the 80% and then just build them and make money. You don't have to learn these crazy flash in the pan strategies in order to make it work out.   WANT A STRATEGIC FRAMEWORK?   Ok, well, what I recommend to find a framework that works is this... (I'm gonna teach you right now how to shortcut your time to success)   For example:   If you're trying to be the best traffic driver for Instagram ads. What you need to do is start looking at the industry to work out WHO is yesteryear's framework master?   Let me walk through this real quick:   Let’s look at Sales Funnels...   Who's the person, right now, who understands the most about sales funnels? That'd be Russell Brunson, right!    The reason Russell knows so much about sales funnels is that he’s studied yesteryear's gurus.   He's obsessed over the last generation of gurus. He knows the frameworks that they teach so well that he's learned how to distill  them down, find the gaps, and create his own frameworks.   I know one of the major reasons why I am where I am right now is because I decided, "I wanted be one of the best funnel builders in the world." Am I? I have no idea.     ...But the pursuit of that led me to follow Russell Brunson, and he’s what I call ( and I know it sounds cheesy) A Framework Master. He’s the master of frameworks that cause success in funnel building.   So if you're gonna be the best traffic driver for Instagram, you need to ask, “Who is the yesteryear's guru's framework master?”   Meaning they’ve intensely followed loads of different gurus, consumed all their material, applied it, saw the gaps, and then produced their own frameworks. MY OFFERMIND   My friend, I know that the reason why  OfferMind was such a big success was because I was teaching my own frameworks.   I've spent so much time preoccupied with the offer creation and the funnel building space, that I know where the gaps are between learning it, and actually doing it.   That’s knowledge comes from the time spent with the thousands of students I've help with offer creation. That’s a lot of mat time. YOUR MISSION:   Identify the framework master... the Jedi master, the sensei that has obsessed over consumed all the gurus and their frameworks -  then got so good that they started producing their own variations.   That's huge. You cannot fake that -  and that's why I follow Russell Brunson on funnels. LESSON #2: BE PEAK FOCUSED, NOT PATH FOCUSED   An individual who’s path focused  always takes a long time to start moving.   I used to do a lot of backpacking, I remember this time when we were climbing a mountain on a three-week backpacking trip...   We’d just come out of this beautiful valley. It was afternoon; the clouds had come can over and it started drizzling. There was a nice smell of rain in the air.   Suddenly, we found ourselves on the top of a ridge we’d been scaling, only to see another summit beyond it.     We’d keep going, but time after time, there’d be another summit to scale. You’d think you’d reached the peak, but it only revealed that you’ve further to go - it’s what’s known as a false summit.   Here’s how this relates to success…   I've noticed is that when the individual is focused on the peak, the path stops mattering so much.   The people that I've noticed who don't do anything in this game are the people who sit back trying to analyze every single path.   They wanna see from beginning to end before they get started, and that’s crap. It doesn't happen that way.   You’ve gotta be peak focused, not path focused.   I'm not saying you shouldn't learn the path as best as you can, but *reality check* ...everyone switches paths on the way up to the top. Everyone does!   For a while, I studied SEO. I hate SEO. I'm never gonna do SEO again. SEO drives me nuts. I would rather hire people to do that for me. In all reality, I hate it…   BUT that doesn't keep me from getting a cool online business online off the ground.   If you’re not sure about your path, the best thing you can do is get going.   Something aren’t revealed until you’re in motion   That’s just the way it is…   If you start on a path and find that you don’t like it, alright, then just switch paths, you're still heading to the same peak.   When I coach people, I know that if they’re peak NOT path focused, then they're a lot harder to stop.   If stuff starting to come up against them that they weren't expecting, they just keep focusing on that peak and they keep moving… and that's a big, big deal because it happens to everybody in anything that you pursue...EVER.   YOUR MISSION Stop obsessing over the path that you're supposed to go down and just start, even if there's no path in existence. If you know where the top of the mountain is, then just start moving.   I'm very, very proud of my lady right now. She's doing some cool seminars  and things that, she's never done before... and without me telling her... there's been no encouragement. I'm not like, "You gotta do this thing.” She's just doing it.   I was like, I’m so proud of you, most people don't take action for freaking ever." They just sit back and ask, "But what's it gonna be like in session two?"   Man, I don't know…   I planned OfferMind the week before it started, NOT before I started selling tickets. You understand?   Some people react, "Stephen, you guys are so risky, oh my gosh." No, we're not. We're letting the market guide us, and that can only happen when we’re in motion.     You can't steer a parked car, people - move!   NUMBER #3: LEAN IN TO YOUR CONSTRAINTS   You’ve heard me riff on this one before, but the constraints that you have... they're not real constraints.   You need to realize that everything that feels it’s against you is actually your superpower.   That's why when someone's like, "I don't have enough time or money..." I'm like "Bullcrap; I don't believe you. I have zero sympathy for you."   Once you recognise that, it's amazing how fast you can move in the game and there's so much less anxiety. You stop comparing yourself to other people. And you stop saying thing like:     "Aw man, I'll take action once I'm in that kind of position."       "I'll take action once I have that kind of a following."       "Well, of course, they can do that because they have a huge email list."     ... You stop saying crap like that because you realize that:   Everything obstacle you've been given is a tailored opposition just for you.     You're bad at speaking? Perfect. It means that you're gonna learn it in a way that others that are natural at it are not gonna learn it.   You have no money? Awesome. Lean into that. You're gonna have a story in the future where you can  say "Yeah, we had nothing," and you'll be more believable than the person that started with a lot of resources.   Lean into your constraints and be willing to live your hook   If you aren't willing to live the hook in front of your audience, that's a big deal because your audience is gonna call your bluff.   YOUR MISSION   Stop waiting for thing to be perfect - lean into your constraints and live your hook. NUMBER #4: BUILD A BUSINESS THAT CHANGES YOUR WORLD BEFORE YOU CHANGE THE WORLD   Please, please, please, for the love…   Stop trying to build a business that changes The World before you’ve changed Your World.   That's why I call myself the capitalist pig. I’m telling YOU to Make Money.   There's nothing wrong with making money. Make so much money that you can change your world, because then you'll be in a position to change The World.   Let me ask you a question…   “How much power do you have if you're living paycheck to paycheck?”   Not much, right? You're very limited in the options that you have. I know, I’ve been there.   HOW TO CHANGE YOUR WORLD…   About six weeks ago, and we launched a new project…it's really awesome, but I want to tell you WHY we launched it in the way we did…   Number #1: I chose the wealth industry. I did that on purpose because people expect to spend money in the wealth industry.   It's not that they don't in relationships or in health, it just that they particularly expect to spend money in the wealth industry. So, it's an easier sell.   I'm gonna stack all the cards in my favor that I possibly can.   I don't have to turn around and say, "Hey you wanna spend 25 grand on this free plus shipping book?" Cause people will be, " Errm, No."   I choose an industry where I don't have to sell people on the fact that they need to spend money. There's already an expectation.   Key move right there… Number #2:  I choose an industry that has existed for a while because it’s gotten so good that it continues to create new customers.       I sell in the MLM space, and that's the reason why. MLMs have been around for freaking ever and people are already convinced that it's good.   The industry creates the customers. I don't have to create a customer. They make the customer for me.   How amazing is that!   When somebody builds a product and they say, “Who shall I sell it to?” *Wrong Order*       The first thing I do is I look for is bloody red oceans that have been in existence for a while, and create customers.   I want the sales message to be alluring enough that it creates a customer for me, and then I just need to figure out what message I can send into that red ocean to pull customers back out to me.   I didn't create the customer; I collected the customer.   As an ocean starts to expand, and the idea behind it gets more valid, the market will move from customer collection to customer creation.   Here’s what I'm looking for:     I'm selling into wealth, not health, not relationships - when I'm trying to change my world and NOT the world, I selling into wealth.   I'm looking for a market that has been expanding long enough that customers and companies reinvest the cash they made from that market back into the same market.   I'm looking for ways to see, "Oh my gosh, this market is so good, they're not just collecting customers from other markets now. They actually are creating customers."   The sales message is alluring enough and strong enough that it creates customers - and then all I have to do is learn how to sell into that market.   There's a process...   I never have to worry about who to sell to again. I'd never have to worry about how to create a customer. I'm just collecting them. It's a lot easier. Does that make sense?   There's a lot of things that I walk through to see if that read ocean is ready to be picked:   Is it ready for me to sell into?   Is this a good product for me to go into?   What kind of sales message do I see that there's a divide beginning already inside that ocean?   Are there third-tier influencers rising inside of that red ocean?   There's a lot of things, and I'll definitely do a full episode on this, but I want you to understand:   Change YOUR world before trying to change The World.     It's hard to pull margins out in a change the world business for quite some time and so you end up losing steam. Guys, go get money. Get rich.   I'm all about making an absolutely sickening amount of cash and then doing cool things in the world with it that help people. That's kinda my thing. That's why I'm doing what I'm doing.   However, I know  it’ll be waaay easier if I change my world first. NUMBER #5: THE MARKET WILL ALWAYS TELL YOU WHAT TO DO       Now, what you have to understand is this game is about you learning how to be a good detective, rather than a creative genius.   You need to learn how to go into an ocean and see what's actually going on inside it, and have it start to guide you in the creation of a blue ocean.   It's the EXACT OPPOSITE of what  I was taught in college and by a lot of the books that are out there today which tell you to,"Come up with a cool, brand-new idea..."   Okay, but people don't just spend money because they say they're going to....   You need to discover WHAT  people are actually spending money on, NOT what they say they're gonna spend money on.       It's all about discovering a blue ocean with a red ocean customer - that's way easier to do it that way. YOUR MISSION     Become a detective in your Red Ocean, and discover you market with your customer. NUMBER #6: CASH IS NOT KING; CASH FLOW IS KING       Let me say that again, "Cash is not king, cash flow is king."   Too many times, I see somebody hit the Two Comma Club Award... they make a million dollars through the funnel and get this big payout, but then if it's not sustainable, they die.   I'm not saying it's not worth it, but I am saying that it’s not security.   I look for opportunities...   I have two value ladders right now that I'm building, two businesses.   I think of businesses as value ladders with systems in them.       There's two different value ladders that I'm building right now.  In both of them there's:   An Acquisition Processes   An  Ascension Processes for the customer   Monetization Systems for the customer   So I'm ascending, I'm monetizing, and I'm actually acquiring customers inside the value ladder. However, it is incomplete without the fourth step, which is:     Continuity.     It's not always super clear before I start, what that will be... but I want you to know that I'm always looking for a way to add a continuity base thing into each thing that I build because that continuity is what lets you build everything.   Is there a way for me to gain a consistent monthly check from my customers? Bringing in this huge cash influx is cool, but it's freakin’ scary if it never comes again. And so I don't look for businesses where it's like, "Boom, tons of money all at once."   I'm not saying I don't do that, but I'm saying I don't let my emotional hair down and go," Oh my gosh, I'm totally set now."  Because that's freaky.   I look for ways to build my business and build my stuff so that I have cash flow. And when I have cash flow - when things are rocking, that's a huge deal.   That's actually what lets you build the business, NOT the funnel. The business is what supports the funnel. A business is systems.     Because of the cash flows that we have, I can go hire a team. I take that cash flows and hire out different pieces of the funnel build or content machine.   I think ten people on the content team now between the two shows that I've got. Ten. It's not cheap. The reason I can do it is not because of cash flow.   So I'm looking for businesses where I can get money coming in. The funnel breaks even on the customer coming in, then I upsell them, and then there is continuity....   When I have that, I have a business.   YOUR MISSION   Make Cash flow king in your business NUMBER #7: CONFIDENCE EQUALS COMPETENCE       If you don’t feel competent in the funnel game or inside of a business, you’ve gotta learn more… But you have to do it in a focused way. I don't learn anything about SEO or social media posting because I don't want to learn it. It's not what I need in order to solve the next problem in front of me.         On my whiteboard, I have two questions I'm trying to answer right now. That's it.   I know that if any other question that pops up, it's either something I need to solve on the way to solving the big problem... or it's not a real question.   There's two problems I'm trying to solve right now. I can name them, so I know exactly what I need to learn. I don't just learn generally. I don't just learn for the sake of, "Oh, it's good to just learn." No, it's not!  That’s the best way to make your brain feel clouded. It'll literally clog your mental shelf space.   Go on what Tim Ferris calls a Low Information Diet       YOUR MISSION   Learn on purpose - go on a low information diet.   THE ‘CRUSH IT’ TEAM     So, there you have it, the most 7 MOST important lessons I've learned during the last three years - and especially in the last year out on my own.   If I look back on the things that have made the big difference in my life, these are the players:   #1: It's all about the framework: If you can’t name the 80% proven will make money framework, you're gonna feel like you're spinning your wheels. You're gonna fire off your next funnel and not know why.   #2: You have gotta be peak focused, not path focused: Find the framework and  just start moving.   #3: Lean into the constraints: Anything that you feel, realize these are not constraint but super powers - specifically this has to do with the feelings and emotions of the individual:   I'm not good enough I'm not smart enough There's no way, I can't speak I can't talk I don't know how to write copy   ... blah blah blah, wah wah wah... and everytime I hear that it’s usually because somebody's starting to believe their constraints are actual constraints, they're not.   Constraints are superpowers - but not until you flip the way you're seeing them. You’ve  gotta be willing to feel a little pain, a little pressure, and a slight amount of discomfort in order to push through them.   #4: Change your world before you change The World: That's a huge one. I want to change the world, that's why I'm doing what I'm doing. I wanna change the world. I don't know exactly how, but right now I'm changing my world and funny enough, that changes a lot of other people's’ world as well.   The pursuit of me changing my world has been changing a lot of other worlds, but it's also been giving me more in a position of power and increasing my capacity to change the world.   I know that those projects will come up soon, in fact, I can kinda feel they will be, but right now, doesn't matter, I'm trying to change My world before I change The World.   #5: The market will always tell me what to do: I totally believe that.   #6: Cash is not king; cash flow is king: Big old wins are awesome, but please build something that's sustainable.   #7:Confidence equals competence. Stop learning generally and for the sake of it. It is the best way to feel like you're going nowhere.   Until Next Time - Lean into Your Constraints!   Hey, there's more marketing resources than there are sands in the sea, am I right?   Okay, maybe not, but there's a lot. How do you know if you're paying for good ones?   Recently I went to my business bank statement, and I counted 51 internet tools and resources that I use to run my business every day and actually keep my team size small.   If you want to see the list, I actually filmed an individual video teaching you why I use each tool and the strategy behind it, and then I dropped the link straight to the source right below it. I   f you want to see the list and see what you can use yourself, go to bestmarketingresources.com That's bestmarketingresources.com.

One of the biggest things you need to understand if you’re actually going to have success. On today’s episode Russell explains why you shouldn’t stress about not being a millionaire after only working at it for a few months. Here are some of the other insightful things you will hear in this episode: Why some people have success faster, but why that doesn’t mean you’re doing something wrong. Why you should cut yourself some slack when you haven’t become a millionaire in a short period of time. And why Russell remembers the journey of when things were hard as “Good old days.” So listen here to find out why enjoying the journey of entrepreneurship is the best part. ---Transcript--- Hey everybody, this is Russell Brunson. Welcome back to the Marketing Secrets podcast, I am still on my drive home from the Two Comma Club X meeting and I got one more exciting, fun thing to share with you. Alright everybody, this is part two, it’s not part two, it’s a whole separate episode, but I’m still driving home from the Two Comma Club X event. I’m still on fire, still excited and just had some more cool stuff to share with you. So what I want to share with you right now, because I know it’s a blocker for a bunch of you guys and hopefully this will release that block inside your mind. And I’m seeing right now inside of Two Comma Club X coaching program, which is why I wanted to bring it…and in fact, I was just on stage 15 minutes ago and I shared this with them and I wanted to share with you guys as well. Because it’s something that so many entrepreneurs, and if I can just make this shift in your mind, and make you take some pressure off of you, I think that a lot of you guys will be able to do what you’re trying to do and create what you’re trying to create. So the biggest problem we have as entrepreneurs is we see the vision that we want to create, and then we have horrible impatience to make that thing happen, right. What I told the group here, I said it’s been really fun to watch everyone’s progress, we have people who are blowing up really, really fast, people who are moving slower. As you’re looking around, those of you guys who are moving slow, I don’t want you to stress out and be like, “I’m moving slower, I’m not having success yet.” Or freaking out because, “I’m not a millionaire yet.” Or all these things, you know, “I’m not in the Two Comma Club yet and other people are. I’m trying to get that process but it’s going slower for me.” All the different reasons that we have. So what I wanted to think about, if you think about the real world, what happens in the real world? We decide that we want to make money. So what do we do? We go to college for 4 years for some people, 6-8 years for other people, 10 years for other people, and during that time you make zero dollars and all you’re doing is learning a craft that will someday make you money hopefully. Then when it’s done, then you go and go into the schooling, and you have this huge debt and you start working and you may spend the next 5 to 10 and some people 20 or 30 years to pay off the debt of the student loans. You’re a good, anywhere from 5, 10, 15, 20 years in before you’re making good money, after you’ve paid off debts and you’ve actually done the time. And that’s for you to just have a regular job, where you’re going to go show up each day, clock in, do your thing, clock out and go back home. I said, for all you guys in this room here, do you realize that what your vision is, what you’re trying to do? You’re trying to create businesses and companies and products and services and things to change, literally to change the world of the customers that you’re serving. And I said, some of you guys are frustrated because you’re four months in and you’re not a millionaire yet, you’re not in the Two Comma Club yet. I said, put it in perspective. Most people will spend 5 years in school to get a job that’s going to make them 50-60 thousand dollars a year. And you’re coming in and trying to make a million bucks in five months and you put in four or five months of effort and you’re frustrated that you’re not there. So put it in perspective and don’t be stressed out, the most fun part of this process for you is going to be the journey. I can tell you that now, on the other side of this journey where we’ve built companies and had success and made a bunch of money, I look back at the good old days of building the business and being in the trench and learning all these things the first time, having the aha moments where I’m like, “Oh my gosh.” Those aha moments were so exciting for me, and I miss it. In fact, it’s a huge reason why I’m so involved with the coaching programs, why I do what I do. Why do I write books? Why do I do Facebook Lives? Why do I do podcasts? Why do I do events? Why do I do all this stuff? And the reason why I do all that stuff is because when I see you guys get that aha moment, I remember what that felt like, and it’s the next best thing to having it originally. So I feel jealous, like I’m honestly jealous of you guys every time I hear from you that you’re like, “Oh my gosh Russell, I just realized this thing.” Or “I had my first success.” Or “I made my first dollar, or my first thousand, or my first million.” I’m jealous of those times because I remember what they felt like, they felt so good. So the next best thing is helping you guys to feel that, so that’s why I love doing what I do. But the journey is the best part. My wife and I were joking the other day, we’ve been married now for, we just had our 16 year anniversary and in that time amazing things have happened. We started completely broke, I was wrestling not with a job. She had a job. Then we spent the next 16 years of our life getting to this point right now. And we talk about how the most fun times, were when we were so broke. We were taking my wife’s cd’s and selling them at the record store to buy groceries. And we were trying to figure things out. The apartment we had was so small that there was no room for drawers to put our clothes in, so we bought cinderblocks at Home Depot to jack up our bed to put it on cinderblocks so we could store our clothes underneath there. And we were scared if we moved our bed to much our whole bed would fall off the cinderblocks and crush our clothing and all of our supplies. Painting our own room, because we couldn’t afford a painter. So we went and bought a bucket of paint and cheap $5 paint brushes and we spent a day painting a room some crazy colors because we thought it’d be cool. And not having money for groceries. I remember the first thing I sold on eBay, I sold it for $20 and taking that money and going out to dinner and buying dinner for $20 that we actually had extra. Those things were so much fun. Not that life’s not fun now, we love it. But those times were the special ones. All those moments of the journey, of trying to figure this stuff out. Me having an idea and we create something and then thinking it’s going to make a bunch of money and then it doesn’t and get shut down. I could tell you story after story after story of times I thought, “Okay Collette, we made it. Money’s coming in, yay!” and then two days later being like, “Oh my gosh, it turns out what I created was actually illegal. I’m refunding everyone their money. Don’t spend that money, it’s not actually ours.” I can’t tell you how many times I went through stupid things like that and yes, I did create things were really, really good ideas that I then found out were illegal later and I had to give the money back. I think most good ideas come from that. I mean I think most illegal activities were really good entrepreneurial ideas that then the government was like, “Well, that’s not actually good.” There’s a reason why this could hurt other people and they set up laws around it and it becomes illegal. But for the most part they start as really good entrepreneurial ideas. So I had those and I had to..man, it was painful. So much pain in the process, in the moment and all those things. The ups and the downs and the excitement and the depression and the tired nights and the excited things. I’m learning things and I’m learning other things, and every step of the journey you have to grow and to stretch and feel your capacity get bigger and bigger and then things break and fall apart. You know, hiring a hundred people then firing 80 people. As much pain as that was, I look back now and those were the good old days. That was the journey and I love that part of it. So I don’t want any of you guys being so stressed out about the outcome that you’re not enjoying the journey, because the journey is the best part. You’re going to get to the end of it and be like, “Huh. That was it.” You’ll get your Two Comma Club Award, I’ll hand it to you onstage and you’ll be like, for five seconds, “This is the greatest thing in the world.” You’ll get your picture and then you go back to your hotel room that night and you’re like, “Huh, that was it.” But then you’ll think back about, think about all the stuff that happened in the journey, the people I met, the experiences, the ups and downs. I learned and I grew, and how I struggled, but because I figured it out, I moved past that struggle and figured it out. Those are the pieces that you’ll cherish, that you’ll remember for the rest of your life. So give yourself time. You spend 5 years to 8 years to try to figure out how to do a simple profession where here inside this world of entrepreneurship you’re doing a lot more than that. You’re figuring out how to create a product, how to structure an offer, how to do sales copy, how to create stories, how to create a funnel, how to design a funnel, how to get programmers, how to drive traffic, how to set up ads, how to spend money, how to fulfill, how to do customer support. There’s a lot of pieces to this, so cut yourself some slack. It’s going to be okay if you don’t make a million bucks by next month. That’s okay. And some people will move faster, and with most of those people who are like, “Man, I hit Two Comma Club in a week.” Or in ten days, or we have all these people hitting records now. It didn’t just happen in seven days right, it happened on the back of them spending years trying to master these other things. For me if I said, “I want to hit the Two Comma Club with a new offer.” I could do that, I could spend a week and hit the Two comma Club in a day or two. That’s not….but I’ve done it a million times. I’ve gotten to that spot where I can do that, so it’s not that hard to do. And you guys will become the same way, but for right now it’s like, don’t stress out. There’s a lot of stuff you’re learning, a lot of things you’re going through. Imagine this, if you get a real job, you go to five years of school to become a teacher, and you’re teaching a subject. So you’ve got to be able to regurgitate back out of a book a topic that you read. And that’s, you went to five years of school to be able to do that. And obviously good teachers do more than that, but I’m saying any job, pick a job, “I went to school for this much time to be able to do this one task.” What you guys are doing to build this company is a lot of tasks. There’s a lot of things, and some of them are left brain, some are right brain, some of them you’re building a team which means you have to learn this whole other thing. There’s a lot of stuff you’ve got to figure out and you’ve got to learn. So like I said, just take your foot of the gas a little bit and just be proud of yourself. Because most people won’t do the journey, most people just don’t take it. So I think a lot of us will get burned out because we’re so stressed about the goal and the outcome. If we’re not hitting it we’re stressing out and freaking out, throwing our hands in the air. In fact, I got someone on Istagram the other day, I don’t normally look at my other messages, but I looked at my other messages to see what was in there. And this guy had bumped me this post and I was reading it, and it made me laugh because in his post he was like, “I’m in college right now and I’m stressed out because I’ve been trying to do this thing for four months and none of its working, and this whole thing is a scam. I feel like you’ve been scamming me, Russell. Because I spent four months trying to create a webinar and it’s not working, and now I’m paying $97 a month for Clickfunnels and I don’t even have a funnel yet.” All these things, “I feel like this is a scam.” He’s like, “You make it sound so easy, how you’re a dumb kid and you have a hundred million dollar company now. It’s not that easy.” I’m like, “Dude, you spent four months, four months, and you’re pissed you haven’t made a hundred million dollars yet. Four months. You will never have success because you’re so freaked out about this end result. Dude, in four months if you can figure out how to write a really good headline, that’s an accomplishment. And then you can go take that skill…”Tthere’s a dude that actually wrote the subtitle for the Expert Secrets book, and he charges 100 dollars for a headline. And you may be like, 100 dollars for a headline? Yes, he does and I literally sent him a100 bucks for a headline and he wrote like 10 different variations  and sent it to me and the subtitle for the Expert Secrets book, which is “Find your voice, build a tribe, change the world.” That was the one that I was like, “That’s my favorite one.” And I paid him 100 dollars for that headline. So if you spend the next four months mastering headlines, then go and “I write headlines for people” and just like, you can charge people 100 bucks for a headline, become a master at that one thing. And then you become the best headline person, then you can start selling headline services for people, and start getting really, really good at that, as you’re learning the next skill, the next talent. And then reinvesting that money into the next thing. But don’t be like, “I haven’t built a hundred million dollar company yet, and I spend four months, Russell. I’m angry at you.” Dude, it takes four months to figure out one skill. So become amazing at that one skill. We are in the very near future going to be launching FunnelRolodex.com, which is basically a rolodex of people who are doing one piece of the funnel. Someone who can write a headline for you, or can do a video sales letter for you, can do a graphic design, or logo design, or write the email sequence, or they can do the one piece. And my goal is to get all of you guys to master a piece and then go and become a service provider inside of the Funnel Rolodex and then do the one piece youl’re really good at. And then take that money and reinvest it in the other ten pieces you need to launch your funnel. Take that money and invest in someone to do the copy and the traffic and the other things. Because that’s what business is, it’s not about us becoming amazing at all these things. It’s about learning a piece and providing value which gives you money, which means you can invest in other people who provide value and you can eventually create the whole picture. So anyway, there’s some stuff. I don’t know if that helps or not. But I hope that that takes some of the stress off of you guys and gives you permission to enjoy this journey, because it’s really fun. I tell you what, I know what you’re feeling like sometimes. I know the stress, the pain, all the anguish, those kind of things because I felt it. It’s real. But I promise you it’s worth it. And it will be the stuff that you remember. You’ll be like, “Do you remember that time? Remember we were so stressed and so depressed and so tired and so angry and so broke and so whatever?” and you’ll remember that and be like, “Man, those were the good old days, I miss that stuff.” Right now you’re living it, don’t miss it. Enjoy it. I promise the more you enjoy it now, the easier the process will actually become as well. Alright, I’m home you guys. I appreciate you all, have an amazing day and I will talk to you again soon. Thanks everybody, bye.

I got a whole bunch of questions this weekend about this topic and I want to give you my two cents. On this episode Russell talks about listening to John Reese’s new podcast and people thinking he was talking trash about Expert Secrets. Here are some things you will hear in this episode: Why despite a difference in opinion, Russell thinks that he and John Reese are both right about having (or not having) a personality on the front end of your business. How having a personality in your business can 10x your sales. And why an Amazon business is a good choice for someone that doesn’t want to be the personality at the front of a business. So listen here to find out why Russell doesn’t believe that John was talking trash, and how can both be right. ---Transcript--- What’s up everybody, this is Russell Brunson. Welcome to the Marketing Secrets Podcast, this is a short one you’re going to get in the jeep while I’m going to grab my kids from the last day of scout camp. Alright everyone, I wanted to shoot you guys a quick message because I have been up in the mountains for the last almost week now. I got a sweet beard. So those that can see my beard line, this is why I can’t invest in a beard oil company, or grow a beard for that matter. I don’t know why, I’ve never been able to. My brother’s got a beard that’s thicker than the hair on my head, so this is the best beard you are getting from Russell. I wonder if I were to buy Rogaine and rub it on my beard parts. Sorry, I’m going back and forth in this little cab in the road with cars everywhere. Anyway, if it would actually grow in thick, I should try it someday, but I won’t because I don’t really want a beard to be completely honest. So my message for you today, I’ve wanted to throw this in. So I was just in my buddy’s cabin and I tapped in the internet for a few minutes and got all these messages flying in and seeing what I missed in the last week. It’s funny, I got a bunch of people who messaged me about my man, John Reese’s podcast. So hopefully you guys are listening to it, if not go to iTunes and search the Wacky Minded John Reese. He is the dude who is the first guy to make a million dollars in our market. He is the one that inspired the Two Comma Club Award, and he has inspired so much of what I do and is someone who I appreciate. He has become a friend and he’s been a mentor and he’s just pretty much the man, so it’s worth it. Go search the Wacky Minded John Reese and plug in. He’s posted two podcasts as of today. I listened to both of them yesterday and they’re awesome, I love it. But I got a bunch of people messaging me saying, “Did you listen to John’s podcast, at the very end he was totally talking trash about Expert Secrets.” I was laughing because I listened to the whole thing and at the end I was listening how he was talking about how he doesn’t believe people should need to be a personality and things like that to be successful in their business. It’s funny because at that same moment, I Facebooked John and said how much I appreciate him and his podcast is amazing and stuff. Obviously, I look at things from a different angle than John does, it doesn’t mean anyone is right or wrong. That is what is so cool aobut this business. Marketing is, I always tell people this, it’s an art and a science. The science is the structure, like pages and all that kind of stuff that we talk about and geek out in our funnel world. And then the art is the stuff on top and people do it different ways and different business models require more or less of those types of things.  So it kind of depends on what you’re trying to do and what you’re creating and things like that. So the reason why I wrote Expert Secrets and why I’m so obsessed with the Market is because I believe in it so much. I believe that personality and connection with the audience are what people are craving. I think you can add an expert front end to any business and dramatically scale it, and we’ve proven it over and over and over again.  And it’s awesome. John was basically saying you don’t have to have that, and I think his message is right because a lot of people struggle because they’re not that person, they don’t want to be the personality, they don’t want to blog and Facebook and podcast and do the dog and pony show that I do every day. And I totally understand that and respect that. But what I am saying and proposing from an Expert Secrets standpoint is that if you do, you will take what you have and blow it up and catch it on fire. I believe that I can go into any company that is a product based company focusing on traditional stuff and add an expert front end and at least 10x those companies. In fact, that’s a challenge, I want somebody to take me up on that. So I would say first off, John is right. Second off, I’m also right. So it’s just different ways to look at it. John’s background is not, he talked about the podcast, he didn’t like being in the front and being all those kind of things, which I totally respect that. But when he did, he made a million dollars in a day, just saying. So there’s something to that, there’s power, the connection you can get with somebody blows things up, right. The connection is what gets people to share videos and gets people to talk about it, gets things to grow and all those things. Without that connection it’s harder to get, not impossible. In fact, I told someone, a peer wanted to start a business and asked me what I would recommend for them and just because of their personality, I told them they should start an Amazon business, that makes more sense for them in this spot in their life and personality. In an Amazon business you don’t have to have all those personality things, right. Just get a good product, a good price, a good description, images and doing the stuff to get it ranked. If you want to take that and blow it up then I would find someone, if you’re not that person partner with somebody who could become the personality and use that person’s personality to blow it up. Because I could take any Amazon product off the shelf, tie it to a personality and 10x it overnight. That’s the power, so we’re both right. I just wanted you guys to know that I still love John, even though he probably wasn’t talking about me specifically but people as a whole. So with that said, these guys all think I’m weird because I’m the one guy out here podcasting while they’re all scouting it up.  Anyway, take that for what it’s worth.  Alright, so I love John, love his advice and those of you guys who are nervous about the expert stuff, you can start a business that way, just know that this is how you amplify and scale and build a mass movement of people who buy over and over and over again. People connect more with people than brands. I hope that helps and that’s all I got for today guys. See you all later, bye everybody.

I got a whole bunch of questions this weekend about this topic and I want to give you my two cents. On this episode Russell talks about listening to John Reese’s new podcast and people thinking he was talking trash about Expert Secrets. Here are some things you will hear in this episode: Why despite a difference in opinion, Russell thinks that he and John Reese are both right about having (or not having) a personality on the front end of your business. How having a personality in your business can 10x your sales. And why an Amazon business is a good choice for someone that doesn’t want to be the personality at the front of a business. So listen here to find out why Russell doesn’t believe that John was talking trash, and how can both be right. ---Transcript--- What’s up everybody, this is Russell Brunson. Welcome to the Marketing Secrets Podcast, this is a short one you’re going to get in the jeep while I’m going to grab my kids from the last day of scout camp. Alright everyone, I wanted to shoot you guys a quick message because I have been up in the mountains for the last almost week now. I got a sweet beard. So those that can see my beard line, this is why I can’t invest in a beard oil company, or grow a beard for that matter. I don’t know why, I’ve never been able to. My brother’s got a beard that’s thicker than the hair on my head, so this is the best beard you are getting from Russell. I wonder if I were to buy Rogaine and rub it on my beard parts. Sorry, I’m going back and forth in this little cab in the road with cars everywhere. Anyway, if it would actually grow in thick, I should try it someday, but I won’t because I don’t really want a beard to be completely honest. So my message for you today, I’ve wanted to throw this in. So I was just in my buddy’s cabin and I tapped in the internet for a few minutes and got all these messages flying in and seeing what I missed in the last week. It’s funny, I got a bunch of people who messaged me about my man, John Reese’s podcast. So hopefully you guys are listening to it, if not go to iTunes and search the Wacky Minded John Reese. He is the dude who is the first guy to make a million dollars in our market. He is the one that inspired the Two Comma Club Award, and he has inspired so much of what I do and is someone who I appreciate. He has become a friend and he’s been a mentor and he’s just pretty much the man, so it’s worth it. Go search the Wacky Minded John Reese and plug in. He’s posted two podcasts as of today. I listened to both of them yesterday and they’re awesome, I love it. But I got a bunch of people messaging me saying, “Did you listen to John’s podcast, at the very end he was totally talking trash about Expert Secrets.” I was laughing because I listened to the whole thing and at the end I was listening how he was talking about how he doesn’t believe people should need to be a personality and things like that to be successful in their business. It’s funny because at that same moment, I Facebooked John and said how much I appreciate him and his podcast is amazing and stuff. Obviously, I look at things from a different angle than John does, it doesn’t mean anyone is right or wrong. That is what is so cool aobut this business. Marketing is, I always tell people this, it’s an art and a science. The science is the structure, like pages and all that kind of stuff that we talk about and geek out in our funnel world. And then the art is the stuff on top and people do it different ways and different business models require more or less of those types of things.  So it kind of depends on what you’re trying to do and what you’re creating and things like that. So the reason why I wrote Expert Secrets and why I’m so obsessed with the Market is because I believe in it so much. I believe that personality and connection with the audience are what people are craving. I think you can add an expert front end to any business and dramatically scale it, and we’ve proven it over and over and over again.  And it’s awesome. John was basically saying you don’t have to have that, and I think his message is right because a lot of people struggle because they’re not that person, they don’t want to be the personality, they don’t want to blog and Facebook and podcast and do the dog and pony show that I do every day. And I totally understand that and respect that. But what I am saying and proposing from an Expert Secrets standpoint is that if you do, you will take what you have and blow it up and catch it on fire. I believe that I can go into any company that is a product based company focusing on traditional stuff and add an expert front end and at least 10x those companies. In fact, that’s a challenge, I want somebody to take me up on that. So I would say first off, John is right. Second off, I’m also right. So it’s just different ways to look at it. John’s background is not, he talked about the podcast, he didn’t like being in the front and being all those kind of things, which I totally respect that. But when he did, he made a million dollars in a day, just saying. So there’s something to that, there’s power, the connection you can get with somebody blows things up, right. The connection is what gets people to share videos and gets people to talk about it, gets things to grow and all those things. Without that connection it’s harder to get, not impossible. In fact, I told someone, a peer wanted to start a business and asked me what I would recommend for them and just because of their personality, I told them they should start an Amazon business, that makes more sense for them in this spot in their life and personality. In an Amazon business you don’t have to have all those personality things, right. Just get a good product, a good price, a good description, images and doing the stuff to get it ranked. If you want to take that and blow it up then I would find someone, if you’re not that person partner with somebody who could become the personality and use that person’s personality to blow it up. Because I could take any Amazon product off the shelf, tie it to a personality and 10x it overnight. That’s the power, so we’re both right. I just wanted you guys to know that I still love John, even though he probably wasn’t talking about me specifically but people as a whole. So with that said, these guys all think I’m weird because I’m the one guy out here podcasting while they’re all scouting it up.  Anyway, take that for what it’s worth.  Alright, so I love John, love his advice and those of you guys who are nervous about the expert stuff, you can start a business that way, just know that this is how you amplify and scale and build a mass movement of people who buy over and over and over again. People connect more with people than brands. I hope that helps and that’s all I got for today guys. See you all later, bye everybody.