Podcast appearances and mentions of steve man

Elon Musk’s leverage over the Republican Party, made plain by his threats to finance primary challenges against anyone who fails to fully support Donald Trump, comes from his multibillion-dollar bank account. Recently, he’s decided to spend some of that money on behalf of the party. In Wisconsin, Musk has spent upwards of $13 million to sway a state supreme court race that has ramifications for Republican control of the US House of Representatives. To discuss this, host David Papadopoulos is joined by Elon Musk reporter Dana Hull, Bloomberg Businessweek senior writer Max Chafkin and politics reporter Ted Mann. Then, later in the episode, Bloomberg Intelligence analyst Steve Man joins to talk about his optimistic view on Tesla sales. See omnystudio.com/listener for privacy information.

Looming US auto tariffs are forcing tough decisions for the world’s biggest automakers, with firms already reeling from high borrowing costs and slower sales. Tesla’s been rocked by a political backlash and plunging sales, while Chinese EV manufacturers gain global market share and make big strides in autonomous driving. The levies – which could raise costs for companies and customers – present an existential threat to the industry, according to Steve Man, global autos and industrials research manager at Bloomberg Intelligence. He joins John Lee and Katia Dmitrieva to discuss the game-changing impact. Read Bloomberg News on how auto tariffs could shake up the industry (https://blinks.bloomberg.com/news/stories/ST2QSBT0G1KW) and Steve's full research (https://blinks.bloomberg.com/news/stories/SSJQKHDWRGG0) on the Bloomberg Terminal.See omnystudio.com/listener for privacy information.

Watch Alix and Paul LIVE every day on YouTube: http://bit.ly/3vTiACF.Steve Man, Bloomberg Intelligence Global Autos and Industrials Research Analyst, discusses potential U.S tariffs on China EVs. Joanne Hsu, University of Michigan Surveys of Consumers Director, talks about the latest consumer sentiment data from UMich. Kim Forrest, Founder and CIO of Bokeh Capital Partners, discusses her outlook for the markets. Allan Schweyer, Principal Researcher, Human Capital, at The Conference Board, discusess the board's national survey about how satisfied Americans are with their jobs following the Great Resignation. Steve Mills, Boston Consulting Group Chief AI Ethics Officer, talks about the risks for businesses when using AI.Hosts: Paul Sweeney and Alix Steel See omnystudio.com/listener for privacy information.

Watch Alix and Paul LIVE every day on YouTube: http://bit.ly/3vTiACF.On this week's podcast, hosts Paul Sweeney and Guest-Host Molly Smith speak with Steve Man, Bloomberg Intelligence Global Autos and Industrials Research Analyst, on Tesla earnings. Anurag Rana, Bloomberg Intelligence Technology Analyst, and Sunil Rajopal, Bloomberg Intelligence Senior Software Analyst, talk about how Salesforce's takeover talks with Informatica are said to be cooling off. Lee Klaskow, Bloomberg Intelligence Senior Transport, Logistics and Shipping Analyst, discusses UPS earnings. Gregory Korte, Bloomberg News White House and Political Correspondent, talks about the latest Bloomberg News morning consult poll. George Ferguson, Bloomberg Intelligence Senior Aerospace, Defense, and Airlines Analyst, breaks down Boeing earnings. AstraZeneca CEO Pascal Soriot, discusses earnings from AstraZeneca.The Bloomberg Intelligence radio show with Paul Sweeney and Alix Steel podcasts through Apple's iTunes, Spotify and Luminary. It broadcasts on Saturdays and Sundays at noon on Bloomberg's flagship station WBBR (1130 AM) in New York, 106.1 FM/1330 AM in Boston, 99.1 FM in Washington, 960 AM in the San Francisco area, channel 121 on SiriusXM, www.bloombergradio.com, and iPhone and Android mobile apps. Bloomberg Intelligence, the research arm of Bloomberg L.P., has more than 400 professionals who provide in-depth analysis on more than 2,000 companies and 135 industries while considering strategic, equity and credit perspectives. BI also provides interactive data from over 500 independent contributors. It is available exclusively for Bloomberg Terminal subscribers.See omnystudio.com/listener for privacy information.

Watch Alix and Paul LIVE every day on YouTube: http://bit.ly/3vTiACF.George Ferguson, Bloomberg Intelligence Senior Aerospace, Defense, and Airlines Analyst, discusses Boeing earnings. Steve Man, Bloomberg Intelligence Global Autos and Industrials Research Analyst, recaps Tesla earnings. Mandeep Singh, Bloomberg Intelligence Senior Tech Industry Analyst, joins the program to preview Meta earnings and discuss the potential impact of a TikTok ban. Gregory Korte, Bloomberg News White House and Political Correspondent, discusses the latest Bloomberg News morning consult poll. Jennifer Grancio, TCW Global Head of Distribution, discusses her outlook for the ETF sector.Hosts: Paul Sweeney and Molly SmithSee omnystudio.com/listener for privacy information.

Watch Alix and Paul LIVE every day on YouTube: http://bit.ly/3vTiACF.Steve Man, Bloomberg Intelligence Global Autos and Industrials Research Analyst, discusses Tesla's price cuts. John Butler, Bloomberg Intelligence Senior Telecom Analyst, talks about Verizon earnings. Anurag Rana, Bloomberg Intelligence Technology Analyst, and Sunil Rajopal, Bloomberg Intelligence Senior Software Analyst, will discuss why Salesforce's takeover talks with Informatica are said to be cooling off. Sylvia Jablonski, CEO and CIO of Defiance ETFs, discusses her outlook for the market. David Doherty, Bloomberg BNEF Head of Oil and Renewable Fuels Research, talks about how mideast tensions are impacting oil prices.Hosts: Paul Sweeney and Manus CrannySee omnystudio.com/listener for privacy information.

Watch Alix and Paul LIVE every day on YouTube: http://bit.ly/3vTiACF.On this week's podcast, Steve Man, Bloomberg Intelligence Global Autos and Industrials Research Analyst, discusses Tesla job cuts. Paul Gulberg, Bloomberg Intelligence Senior Equity Analyst, joins to talk Blackstone earnings. From the BloombergNEF annual energy and climate summit, Paul and Alix speak with David Crane, Under Secretary for Infrastructure at the U.S Department of Energy, Pedro Pizarro, President and CEO OF Edison International, Jeff Gustavson, President of Chevron New Energies, and Kathleen Barron, Executive Vice President and Chief Strategy Officer at Constellation Energy.The Bloomberg Intelligence radio show with Paul Sweeney and Alix Steel podcasts through Apple's iTunes, Spotify and Luminary. It broadcasts on Saturdays and Sundays at noon on Bloomberg's flagship station WBBR (1130 AM) in New York, 106.1 FM/1330 AM in Boston, 99.1 FM in Washington, 960 AM in the San Francisco area, channel 121 on SiriusXM, www.bloombergradio.com, and iPhone and Android mobile apps. Bloomberg Intelligence, the research arm of Bloomberg L.P., has more than 400 professionals who provide in-depth analysis on more than 2,000 companies and 135 industries while considering strategic, equity and credit perspectives. BI also provides interactive data from over 500 independent contributors. It is available exclusively for Bloomberg Terminal subscribers.See omnystudio.com/listener for privacy information.

Watch Alix and Paul LIVE every day on YouTube: http://bit.ly/3vTiACF.Steve Man, Bloomberg Intelligence Global Autos and Industrials Research Analyst, discusses Tesla's layoffs and management shakeup. Dr Ariel Cohen, Senior Fellow at the Atlantic Council, discusses the geopolitical implications of Iran's attack on Israel. Ben Emons, Senior Portfolio Manager, Head of Fixed Income at NewEdge Wealth, discusses the latest on the markets. Ellen Wald, President of Transversal Consulting, joins to discuss the impact of mideast tensions on oil prices. Aaron David Miller, Senior Fellow at Carnegie Endowment for International Peace, discusses Mideast tensions.Hosts: Paul Sweeney and Alix SteelSee omnystudio.com/listener for privacy information.

A chill has overcome the once-red hot electric-vehicle market. Demand is slowing, competition is growing, cash-strapped consumers are skeptical, and the EV market outlook is uncertain. Tesla has become the poster child for the industry's ordeals, with slowing sales, a tumbling stock price, and China's economic woes all converging into a grim picture. But other EV makers are also struggling, and the road ahead could be rough. What will it take to bring back the thrill to EVs? How is BYD -- China's EV juggernaut – rewriting the rules for Tesla and other rivals? Or could Toyota's hybrid vehicles be the answer? Steve Man, global director of industrials and automotive research at Bloomberg Intelligence weighs in on the road ahead for EVs, which he says are here to stay despite the risks and challenges.See omnystudio.com/listener for privacy information.

Watch Alix and Paul LIVE every day on YouTube: http://bit.ly/3vTiACF.On this week's podcast, Geetha Ranganathan, Bloomberg Intelligence Analyst on US Media, discusses Disney's annual shareholder meeting. Tim Craighead, Bloomberg Intelligence Research Director for Content, discusses 10 companies to watch in the second quarter. Steve Man, Global Autos and Industrials Research Analyst, talks about Tesla deliveries. Matt Winkler, Editor in Chief Emeritus at Bloomberg News, discusses his column on swing state Georgia. Lee Klaskow, Bloomberg Intelligence Senior Transport, Logistics and Shipping Analyst, discusses UPS becoming the primary air cargo provider for USPS. Erik Schatzker, Bloomberg New Economy Editorial Director, talks about his Big Take piece: Hubris at Hertz Doomed Its Massive Bet on 100,000 Teslas.”See omnystudio.com/listener for privacy information.

Watch Alix and Paul LIVE every day on YouTube: http://bit.ly/3vTiACF.Steve Man, Global Autos and Industrials Research Analyst, discusses Tesla deliveries. Anurag Rana, Bloomberg Intelligence Technology Analyst, discusses Apple's support levels. Shelby McFaddin, Investment Analyst at Motley Fool Asset Management, discusses her outlook for the markets. Ira Jersey, Bloomberg Intelligence Chief US Interest Rate Strategist, joins to look at this week's economic data in the U.S. Lukasz Tomicki, Founder and Managing Partner, at LRT Capital Management, discusses the latest on the markets.Hosts: Paul Sweeney and Alix SteelSee omnystudio.com/listener for privacy information.

Watch Alix and Paul LIVE every day on YouTube: http://bit.ly/3vTiACF.Timothy Fiore, Chair for the Institute for Supply Management's (ISM) Manufacturing Business Survey Committee, discusses ISM manufacturing data. Lee Klaskow, Bloomberg Intelligence Senior Transport, Logistics and Shipping Analyst, discusses the latest at UPS and FedEx. Carol Pepper, Founder and CEO at Pepper International, joins to discuss her outlook for the markets. Steve Man, Global Autos and Industrials Research Analyst, discusses the latest on Tesla. Kristina Hooper, Chief Global Markets Strategist at Invesco, discusses her outlook for the markets.Hosts: Paul Sweeney and Alix SteelSee omnystudio.com/listener for privacy information.

Watch Alix and Paul LIVE every day on YouTube: http://bit.ly/3vTiACFPoonam Goyal, Senior U.S. E-Commerce and Retail Analyst at Bloomberg Intelligence, joins to break down Nike and Lululemon earnings. Lee Klaskow, Bloomberg Intelligence Senior Transport, Logistics and Shipping Analyst, discusses FedEx earnings. Steve Man, Global Autos and Industrials Research Analyst, discusses Tesla cutting output at its plant in China. Mandeep Singh, Bloomberg Intelligence Senior Tech Industry Analyst, joins the program to discuss Reddit's first day of U.S trading. Jeanne Sheehan Zaino, Professor, Bloomberg Politics Contributor, and author of "American Democracy in Crisis, discusses the U.S House passing a $1.2 trillion government funding bill.Hosts: Paul Sweeney and Michael ReganSee omnystudio.com/listener for privacy information.

Watch Alix and Paul LIVE every day on YouTube: http://bit.ly/3vTiACF.  Dan Ives, Managing Director and Senior Equity Analyst at Wedbush Securities, joins the program to discuss the latest news on TikTok. Richard Bourke, Bloomberg Intelligence Senior Analyst, covering Basic Materials, discusses President Biden saying U.S Steel should be domestically owned. Jill Blanchard, President of Enterprise Client Solutions at Advantage Solutions, joins to discuss U.S Retail sales. Lisa Knee, Managing Partner and Head of Real Estate at EisnerAmper, talks about the latest on the commercial real estate sector. Steve Man, Global Autos and Industrials Research Analyst, joins to discuss the latest news on Tesla.Hosts: Alix Steel and Jennifer RyanSee omnystudio.com/listener for privacy information.

Watch Alix and Paul LIVE every day on YouTube: http://bit.ly/3vTiACF.Geetha Ranganathan, Bloomberg Intelligence Analyst on US Media, joins to recap Disney earnings. Alison Williams, Bloomberg Intelligence Senior Analyst, Global Banks and Asset Managers, discusses UBS earnings. Steve Man, Bloomberg Intelligence Global Autos and Industrials Research Analyst, joins to talk about Tesla stoking fears of layoffs. Christopher Ciolino, Bloomberg Intelligence Senior US Machinery Analyst, discusses Caterpillar earnings. Michael Halen, Bloomberg Intelligence Senior Restaurant and Foodservice Analyst, talks about why Mideast war is hurting McDonalds sales. Deborah Aitken, Bloomberg Intelligence Senior Analyst: Global Luxury Goods, Home, Beauty and Personal Care, discusses Estee Lauder plans to cut up to 5% of its workforce.The Bloomberg Intelligence radio show with Paul Sweeney and Alix Steel podcasts through Apple's iTunes, Spotify and Luminary. It broadcasts on Saturdays and Sundays at noon on Bloomberg's flagship station WBBR (1130 AM) in New York, 106.1 FM/1330 AM in Boston, 99.1 FM in Washington, 960 AM in the San Francisco area, channel 121 on SiriusXM, www.bloombergradio.com, and iPhone and Android mobile apps. Bloomberg Intelligence, the research arm of Bloomberg L.P., has more than 400 professionals who provide in-depth analysis on more than 2,000 companies and 135 industries while considering strategic, equity and credit perspectives. BI also provides interactive data from over 500 independent contributors. It is available exclusively for Bloomberg Terminal subscribers.See omnystudio.com/listener for privacy information.

Watch Alix and Paul LIVE every day on YouTube: http://bit.ly/3vTiACF.Steve Man, Bloomberg Intelligence Global Autos and Industrials Research Analyst, discusses why Tesla staff are bracing for potential job cuts. Herman Chan, Bloomberg Intelligence Senior Analyst for US Regional Banks, joins to discuss New York Community Bank, and how it's said to be in talks to offload mortgage risk. Carol Schleif, CIO at BMO Family Office, joins to discuss her outlook for the markets. Geetha Ranganathan, Bloomberg Intelligence Analyst on US Media, discusses ESPN's joint sports streaming venture, and previews Disney earnings. Carol Schleif, CIO at BMO Family Office, joins to discuss her outlook for the markets.Hosts: Paul Sweeney and Alix SteelSee omnystudio.com/listener for privacy information.

Gina Martin Adams, Chief Equity Strategist with Bloomberg Intelligence, joins to talk about the outlook for a recession and early year rally in 2024. Steve Man, Global Auto Market Research Leader with Bloomberg Intelligence, joins to discuss BYD potentially surpassing Tesla as the leading EV automaker in the world. Phil Toews, CEO at Toews Asset Management, joins us in studio to talk defensive investing, his economic theories, and his market outlook in 2023. Mick Mulroy, co-founder of the Lobo Institute, joins to discuss geopolitical tensions in the Middle East, Ukraine, and China. Hosted by Paul Sweeney and Mike Regan.See omnystudio.com/listener for privacy information.

Ted Smith, co-founder at Union Square Advisors, joins to discuss expected M&A activity in 2024. Sam Fazeli, Head of Euro Research and Pharma Analyst at Bloomberg Intelligence, discusses Pfizer's miss and weight loss drug developments, and outlooks for those drugs in 2024. Steve Man, Global Auto Market Research Leader at Bloomberg Intelligence, joins to break down Tesla's recall and outlook for the company. Mike Green, Portfolio Manager and Chief Strategist at Simplify Asset Management, joins to discuss markets and investing. Hosted by Paul Sweeney and Bailey Lipschultz.See omnystudio.com/listener for privacy information.

China has become a global automotive powerhouse, with groundbreaking fleets of electric vehicles rewriting the rules of the road. Its automakers have developed their own EV models with remarkable speed, catapulting brands such as BYD and Nio to unprecedented prominence, and raising the stakes for Tesla. Its progress holds promise, but speed bumps lie ahead. How will China reshape the world's driving experience? And will Americans ever drive Chinese cars? Steve Man, director of industry research and senior automotive analyst with Bloomberg Intelligence, joins hosts John Lee and Tom Corbett for a look at what's next for China's automotive juggernaut.See omnystudio.com/listener for privacy information.

This week on Invasion of the Podcast, you can buy a piece of MTV history, two bandits make off with a really large spoon, and science creates a Wooly Mammoth meatball (news starts at 28 minutes), we take a look at 1986's Spider-Man versus Wolverine, a one shot tale bringing two very different characters together and their attempt at teamwork that dissolves into a showdown, and we also dig into the creative team behind the book (starts at 1 hour), and Steve takes Paul to PaulCon 2023! (starts at 2:34).  

How can we bring the magic back from BRC and Regional events? How can we connect and reflect year round? Radio. Tune in to the stories and sessions, the magic and mayhem, from Regional events all around the world. Out of Black Rock City's radio station BMIR came the internet radio station Shouting Fire, which provides real world radio stations to Regional events, streaming to listeners everywhere. It's now the Global Burner Radio Network connecting Texas to South Africa, Michigan to Argentina, Denmark to Spain, and on and on. Michael Vav talks with the General Manager Bobzilla, European maven Sophie Brouhon, roving correspondent Steve Man and confessional host Rabia Yaeman. Come take a trip through time and around the world.Shouting Fire: Burning Man LiveShouting Fire: Global Burner Radio NetworkShouting Fire: BobzillaShouting Fire: Hippie Trap Live From the Smiling VanShouting Fire: Confessional with Contessa Luna (or twitch.tv/contessaluna)ShoutingFire.com (iOS and Android apps available), on iHeart Radio - Tune In Radio  and Radio GardenShoutingFireHQ@Gmail.comLIVE@BURNINGMAN.ORGLIVE.BURNINGMAN.ORG

This week Steve and Paul talk about the weekend they spent together *wink* and going to see a holiday themed movie marathon, they will make NFTs out anything now, we all saw Daredevil coming to the MCU, the world largest pot brownie just makes us want more brownies, we discuss Masters of the Universe: Revelation Part 2 and how people should really stick around till the end before judging things, and Paul helps Steve make his own action figure. 

Cette semaine nous avons décidé de célébrer le travail d'Osinachi considéré comme le plus grand crypto-artiste originaire d'Afrique. Pour en parler, nous recevions dans cette room Mo du collectif 1ma.Osinachi est sans aucun doute l’un des plus grands artiste du mouvement CryptoArt.Originaire du Nigéria, c’est un véritable OG qui a commencé sa carrière dans les NFT dès 2017, avec une particularité: créer ses oeuvres en utilisant Word de Microsoft pour la simple et bonne raison qu’au Nigéria il n’avait qu’un accès limité à des ordinateurs faiblement équipés. Et c’est cette particularité qui rend son style immédiatement reconnaissable:des couleurs éclatantes en contraste avec des personnages sombres et l’absence de profondeur. Un style qui peut rappeler celui d’un des plus grands artistes contemporain, David Hockney.Aujourd’hui Osinachi est au coeur de l’actualité artistique puisqu’à l’occasion de 1-54 la plus grande foire d’art présentant des artistes originaires d’Afrique, la maison d’enchères Christie’s lui consacre une vente intitulée Different Shades of Water, faisant de lui le 1er artiste NFT africain vendu dans une grande maison d’enchères.Pour en parler, nous étions aujourd’hui accompagnés par Mo, fondateur du collectif 1ma, qui permet à des artistes africains francophones dits “traditionnels” (photographes, peintres etc…), de se lancer dans les NFT.Pour aller plus loin:Compte d’Osinachi sur InstagramLa galerie d’Osinachi sur SuperRareOsisnachi sur NiftyGatewaySite officiel de 1ma The Creation of Steve Man in a pool I (vente Christie’s) I Can’t Breath (en hommage à George Floyd) The Visit Get on the email list at www.nftmorning.com

Are you a new puppy owner with no idea what you've let yourself in for? Well, so is award-winning radio DJ, Scott Mills! That's why he's teamed up with Dog Training Guru, Steve Mann, to create a podcast that will give you answers to your puppy questions. Steve has trained puppies owned by the likes of Lorraine Kelly, Graham Norton, Emilia Clarke and Brian Blessed… So we're in good hands! Together, Scott and Steve will meet all of your dog training needs in quick bitesize episodes. From pre-puppy panic, to teething and toilet training… it's all here on Pupdates! Pupdates with Scott Mills & Steve Man is a Big Red Talent production. The producer is Helena Webb.

John Wick plus #Pootietang #Steveman makes D&D Dolls for us #Quinnman the inquisitor a Witch Hunter with a bastard sword and #CantaraMan the Fat Fingered a Bard with two daggers on his back...

I have the incredible honor of speaking at Carnegie Hall in September with MARTHA STEWART, MICHAEL E GERBER, DAN KENNEDY, HAL ELROD, and other beasts. I'm beyond humbled by this. Here's the full scoop...   Frankly, I just love being on stage speaking and teaching.   Some of the early stages I got to talk on were Russell's - I did a lot of fulfillment for the original Two Comma Club program.   Back in the day, we did something called the FHAT Event which lasted for 3 awesome, intense days.   We’d go from:   Day #1:  9:00am to 6:00pm   Day #2: 9:00am - 1:00am(ish) - it was a long day.   Day #3 :9:00am - 6:00pm   By the end of the event, everyone was just exhausted.   Russell did the first event because he was testing materials and seeing where we needed to change things…   Then after that, he largely handed it over to me, and he just came in for a few one or two-hour guest speeches.   WHAT I LOVE ABOUT ENTREPRENEUR EVENTS   I remember there was this one particular FHAT event…   On the second day, I took a break to grab some food and went to Russell's office to sit down. Russell was like, "How are you doing?"   I was like, "Wheeew….”  I was just bringing it down... and trying to relax for a second…   ... THAT was a  very aggressive fast-paced stage for me - I loved it.   Russell goes, "How's everyone doing out there?"   We’d always talk about how the audience was responding:   Were they getting it?   Did they understand?   Which principles had tripped them up?   Had we managed to bridge the gap for them?   We’d chat back and forth exploring all the scenarios, but this time, when Russell asked, "So how are you doing?"   I kinda paused for a second…   https://media.giphy.com/media/1qXJDYI8lTG8SVhUZW/giphy.gif   Russell noticed and asked, "What is it?"   He may not remember this, but I said, "Dude, I can see those who are getting it and those who aren't. They're not telling me. I can see it."   And he goes, "You're getting that already, huh?"   I was like, "That's a thing?"   Russell said, "Yeah, yeah, I can stand up at any moment and, I've been doing it so long, I can see those who are with me and who it's clicking for and those who it’s not -  so I'll stop and I'll cater to those people who aren’t getting it."   https://media.giphy.com/media/7YCVWDMbIWTBNuTD9c/giphy.gif   I was like, "Okay, that's what that is. I'm starting to see that.”   MY FAVORITE MOMENT…   My favorite moment on stage, (and this may sound a little cheesy), is the moment when I see in somebody's eyes that they suddenly realize, "Oh my gosh, my capacity is greater than I thought it was and it's actually always been there."   It's funny to watch as people…   Have personal breakthrough moments   Suddenly see the road map and things start to click.   They're like, "Oh, that dream I've been going for all along is actually possible now."   I don't know. I don't know how else to describe it besides that…   But it's a thrill for me because you can see it happen in peoples' eyes as they listen to you.   Those of you guys who educate, teach or get on stage, you know what I'm talking about.   There's that moment where you can look at them, be like, "Bam, right there... I just caused the epiphany." About 6 months ago, during the Two Comma Club Cruise, I’d just finished a big session,  when a guy walked up to me and goes, "You're a really dynamic speaker."   People have told me that before,  and I still don't know what that means... So I said,  “Cool! Thank you,"  but what he said next made my jaw hit the ground…   He looked me straight in the eyes and asked "Do you want to come  speak at Carnegie Hall?"    I was like, "Are you completely serious right now?"   He said, "100%. We're going to see if we can get all these huge names," and I was like, "All right. Cool. Just keep me in the loop."   Six months later,  it's happening - it's in the bag -  it's an event called Living Legends, which is extremely honoring.   So I'm going to share an interview that explains EVERYTHING to you…   BECOMING A CELEBRITY ENTREPRENEUR I have a very special guest…   His name is Clint Arthur.   Clint and I, have frankly only known each other personally for probably six months, but I am blown away and just completely floored with what he does, his skill set, and who he helps.   What he does, when you're in a certain place, is completely magical and I'm very, very honored to have him on here.   So Clint, thank you so much -  welcome to the show.   Clint:       BOOM!   Steve:       In the middle of Carnegie Hall. What?   Clint:       Yeah.   Steve:       It's a proxy BOOM! Oh man.   Clint:       That's a Carnegie Hall ‘BOOM!’ for you - that's what that is.   Steve:       You're warming it up for us - thank you so much.   Clint:       Yeah, baby. Yeah, baby. Well, it's a pleasure to be with you... I met you on the cruise, I think.   Steve:       Yeah.   Clint:       The 2CCX Cruise - that was an amazing experience…   Really, the best part of the whole 2CCX program was the cruise.   I really believe that's because it was a special event.   When you participate in special events, it's not only great for the sales funnel… it's great for sales funnels for a reason...   It really does deepen the experience of the customer/client/ the person you're trying to transform their life... it opens up possibilities for people to have MORE community.   So as a result of that, here we are -  so great to be with you.   Steve:       That's so awesome. We're really honored, honestly.   Now just because some of my audience may not know who you are, which is baffling... but could you tell everybody what is it that you do?   Clint:       I am a celebrity entrepreneur -  which means:   I'm the MOST famous guy that nobody's ever heard of.   I’ve created systems, formulas and scientific methodology for creating celebrity positioning in the eyes of your customers and prospects.   So part of that is,  I have done 107 television appearances.   You might have seen me on FOX Business Channel, CNN, Headline News, or The Today Show with Brooke Shields… When Brooke Shields said, "Clint, you can have all of these plans and want to scale Mount Everest, but how do you keep from falling off the track?”   I said, "You've got to invest in mentors."   I said it then, and I meant it… and I mean it even more now.   Investing in mentors has been part of the reason why I have gotten to where I am.   Part of what I've done to become a celebrity entrepreneur is to become  Dan Kennedy's Info Marketer Of The Year - that's a great honor for me.   It’s something that really opened things up for me in my career and deepened my relationship with Dan Kennedy as my mentor.   So those are some of the things I've done.   I've also written a bunch of best-selling books...   My new book is called Celebrity Entrepreneurship.   Some of my other best sellers include:   What They Teach You At The Wharton Business School - I’m a graduate of the Wharton Business Schools entrepreneurship program.   The Greatest Book Of All Time...   I wrote this other book called The Last Year Of Your Life  - where you live as if you're going to die at the end of the year…   I told one of my friends, I'm going to add in videos and audios, it's going to be the greatest book of all time with those attached as links in the Kindle book, and he goes, "Why don't you just call it The Greatest Book of All Time?"   So I did, and that became my first real big selling book…   I sold 26,000 copies of that book.   Steve:       Wow. That's awesome. That's incredible.   Clint:       And it has contributed to …( I don't even think you know this…) Starting June 8th, I will be the host of a NEW talk radio show on WABC Radio in New York City called The Greatest Show of All Time.   Steve:       Oh my gosh. That's amazing. Just pushing straight on in there. That's incredible.   Now, actually, it was Peng Joon I started talking to about what it is that you do, and everything…   He was talking about just how incredible your stuff is and how amazing it is.   Why is it important to eventually become a celebrity entrepreneur for your audience?   Clint:       Well, I say on the back of my book that entrepreneurs struggle because they think that people are buying their products and services, but really people are buying you.   Who you are is more important than what you actually do.   ...especially if you're selling a product or service that's similar or equivalent to others that are in the marketplace...   The only difference is you.   If you're a financial advisor/  a realtor/ a doctor, or selling any kind of widget, there's a similar widget to what you sell - the main difference is who you are.   HOW TO BE A SUCCESSFUL ENTREPRENEUR…   What I do as a celebrity entrepreneur is help my clients position themselves as celebrities in the eyes of their customers and prospects.. and that's really using marketing on your personal brand.   That's what *this* is all about.   … and that makes all the difference in the world because people are NOT buying your widgets; they're buying you.   Steve:       Absolutely. I just so appreciate you taking that angle on it too.   There are a few places I've spoken at... where it's only been about getting authority for authority's sake, but you're saying let's get it so it pushes the message and the product more…   … because that's what they're gonna be buying anyway.   I love that. I'm very, very thankful for that. It's awesome.   How did you get started doing this?   There are gonna be a lot of questions revolving around ...   This is not something that my audience is gonna be very familiar with.   Clint:       Hey, I started out as an entrepreneur selling butter.   Steve:       Really?   Clint:       Yeah, really. That's really where this all began.   I was selling portion controlled butter in Las Vegas to hotels and casinos.   So if you've ever eaten bread and butter at Bellagio in Las Vegas, thank you for helping to put my daughter through the University of Southern California…   For a long time, pretty much every piece of bread at Bellagio was buttered with Five Star Butter, which is my company.   What happened was a lot of these celebrity chefs starting coming in: Bobby Flay, Gordon Ramsay, Emeril... and I wanted to get the celebrity chefs, so I came up with this idea…   What if I could be a judge on Iron Chef America and make myself a celebrity butter expert, not just the guy selling butter?   I talked the producers of Iron Chef America into making me the judge of Battle Butter... (you can watch that episode on my website, fivestarbutter.com and see me judging Battle Butter).   That was the beginning of my celebrity positioning as an expert.   Now, I tell you what, it changes things when you become a celebrity expert in what you do, it really does.   THIS WILL BLOW YOUR MIND   I heard a statistic that:   The number one top celebrity in the marketplace gets 50% of all the revenues.   The number two celebrity in the marketplace gets the next 25% of the revenues.   Number three, through infinity, split the remaining 25%.   That's why, if you're not the number one top celebrity, you are surviving on crumbs while everybody who you admire is feasting on giant pieces of pie.   For example, Tony Robbins, Date With Destiny…   Date With Destiny alone represents 10% of the entire live event seminar industry in its revenue.   Steve:       Oh my gosh.   Clint:       If you do the math, which I have, you will see that just that one event is 10% of all live seminar tickets.   Steve:       Geeze. I had no idea.   Clint:       Because he's the number one guy ... And here's the funny part…   Go into any bank in America and ask the teller, "Do you know who Tony Robbins is?"   … they're going to say ``No,” because he's NOT a real celebrity - He's a celebrity entrepreneur.   The same thing goes for Grant Cardone, who everybody worships…   I will show you videos where I'm doing seminars with financial advisors and I'd say, "Anybody recognize this guy?"   Not one hand goes up.   Nobody knows who he is because they're NOT his customers or prospects... and yet two months ago, he filled up Marlin Stadium...   And most of the people watching this video know exactly what I'm talking about.   Steve:       OH, YEAH.   Clint:       When you're a celebrity entrepreneur, (which is something that I pioneered, systematized and scientifically analyzed how do you do it), you're a god to your customers and prospects…   ... but the rest of the world doesn't know who you are.   And that's what I help my clients to do.   Steve:       It seems extremely magical sitting on this side of the screen listening to that. That's impressive. That’s so, so amazing.   Now, what should somebody do if they're trying to get started as celebrity entrepreneur?   Clint:       Okay. Well, the important thing to understand is that there's no time that’s too soon.   The sooner you start building your positioning as a celebrity in the eyes of your customers and prospects, the better off you are... because the product you're selling is irrelevant.   A lot of people come to me and say, "I don't have a product yet. I don't have a book yet. I don't have this data or anything yet, " and I just say;   “But you have you. You're already you. And you're always going to be you so you might as well start building your personal brand."   Really, there are five ways to do it.   Television is the most powerful way.   I'm not saying you have to go on Good Morning America first - that's a mistake. Don't go on Good Morning America first, go on little tiny local TV shows first.   Then the second great way to do it is by becoming a speaker.   I wanted to meet you, Steve, because you're such a great speaker…   I don't know if you've always been, but I doubt you've always been…   I’ve personally found that speaking is an acquired skill.   You have to learn how to be a great speaker - so there's no time that's too soon to start learning that, is there?   So go out there and start learning how to speak and start speaking in important places - the second part of my formula is to become a VIP speaker speaking in very important places.   The third part is one of my favorite things, celebrity attachment.   That's taking photos with famous people, and anybody who goes to my website will see I'm in photos with all kinds of famous people from Brooke Shields to Caitlin Jenner  - Ringo Star to Mike Tyson - Hilary and Donald Trump. I don't care.   I'm an equal opportunity celebrity selfie slut.   The more famous they are, the more I like it. That's it.   Part four my formula for celebrity entrepreneurship is to be a best selling author.   I've already dropped some of my best selling book titles on you guys. The fifth part is to be an award winner -  Win Awards!   I told you right in the beginning, I was Dan Kennedy's ‘Info Marketer of The Year,’ and you, as an entrepreneur, need to figure out how you can win awards too.   Steve:       That's amazing...   TV   Speaker   Celebrity Attachment   Best Selling Author   Award Winner   Clint:       Ideally you want to win an Academy Award, but if you don't have an Academy Award, then you've got to win something else.   You won a Two Comma Club X award, you won a Two Comma Club award -  whatever you can get!   The better it is, the better it's going to be…   You put all those steps together and you’ve radically transformed your positioning in the eyes of your customers and prospects.   Ultimately you want to accomplish each of those things.   Steve:       That is insanely valuable. I hope everyone's enjoying that. I can't put it off anymore… Where are you standing... and why are we talking about it right now?   I can't even hold it back…   CARNEGIE HALLClint:       Right now I'm in the lobby at Carnegie Hall in New York City.   Steve:       Oh!   Clint:       Yeah! And the reason why I'm in the lobby of Carnegie Hall in New York City is that I just finished my meeting with the production manager, the stage manager, the person who did all the contracts for my first of its kind entrepreneurial conference at Carnegie Hall.   They've never had an event like this before…   “It's so unique, Clint. We've never had anything like this, Clint. We're so excited. We can't wait to sit in on and see some of the people that are going to be ... You're really going to have Martha Stewart at your conference?"   Yes. I'm really having Martha Stewart at this conference.   "You're really going to have Coco and Ice-T?"   Yes. Ice-T and Coco are really going to be there.   "You're really going to have Scorpion -  the guy who produced five seasons of the TV show Scorpion for CBS? My dad loves Scorpion."   Steve:       That's a good show.   Clint:       That's what the lady said.   I'm like, “Yeah, Scorpion himself. You're going to be able to pick the brain of the smartest man on earth. Imagine what you're going to find in there.”   Albert Einstein previously spoke at Carnegie Hall. His IQ was 160. Scorpion's IQ is 197.   Steve:       Holy Cow!   Clint:       ...and who else is going to be speaking there?   Dan Kennedy will be speaking at this conference.   Michael Gerber, the author of The E-Myth, number one New York Times best-selling book for years and years and years   ….he’s changed so many entrepreneurs' lives.   Michael will be doing multiple days of speaking at this event, including the hot seats on the stage.   Amazing. Who else?   Jerry from Ben and Jerry's ice cream, the founder.   So look at this…   You've got Martha Stewart who turned herself into a household name...   Then you've got a guy who turned cream and sugar into a household product. Right?   Steve:       Yeah.   Clint:       Who else is going to be here?   Oh, Hal Elrod, ‘Miracle Morning’. Are you familiar with that book?   Steve:       Very. Yep. Got that and the journal right here.   Clint:       Right? Self-publishing phenomenon. By the way, he's one of my students.   Steve:       Oh, cool.   Clint:       He couldn't afford to come to my Celebrity Launch Pad TV Publicity Transformation Event.   He registered, and then he calls me the next day and goes, "Clint, I'm really sorry. I talked it over with Ursula and we really just can't afford it."   I'm like, "Wrong. I'm going to make it possible for you to do it. We're going to come up with a payment plan and you are coming on Celebrity Launch Pad."   He booked himself on 13 shows   I have the video of him, and he's like, "Any time I'm being considered for a speaking gig, I send them my TV appearances for them to evaluate me because it separates me so much from everybody else who's trying to get those same speaking gigs."   Anyway, he's one of my students and he will be speaking there.   Who else is going to be speaking there?   Princess Marianne Parker, another one of my students.   She transformed herself from a Bulgarian peasant to the princess of etiquette.   She's going to tell you how etiquette saved her life and made her wealthy.   And who else is going to be speaking there?   This guy named Steve.    Steve:          I heard he had big eyes and he’s probably gonna yell a lot. He's gonna drop a few ‘BOOMS!’ in the Carnegie Hall.   Oh!   Clint:       This event is called The Living Legends of Entrepreneurial Marketing.   This man, Steve, built 500+ funnels for Russell Brunson and ClickFunnels. How freaking legendary is that? Unbelievable.   I'm really excited to have you join us on the main stage for two sessions of dropping booms all over Carnegie Hall.   I'm really excited to share you with my audience because you're such an amazing speaker man.   Dude, you are an amazing speaker. I love you and I'm excited to share you with all of my friends who are going to be coming to this event.   HERE COMES THE SCARCITY & URGENCY   There are only 600 tickets total for this event.   Steve:       Holy smokes.   Clint:      Super special. Super special event. Tickets are available and people should be getting their tickets as soon as they can.   Steve:       That's awesome. Hey, so what are the dates so people know?   Clint:       September 26th/ 27th/ 28th in New York City at Carnegie Hall. Yeah, the one, the only Carnegie Hall. That's right.   Steve:       The actual Carnegie Hall.   Clint:       Yeah, the actual one!   You know who's spoken in here besides Albert Einstein? This is the coolest.   In 1906, Mark Twain gave his last lecture at Carnegie Hall.   I've asked Dan Kennedy to come and give his last lecture.   I said, "Dan, if you were going to die and you knew you were going to die and your kid came to you and said, ‘Dad, what should I do to thrive as an entrepreneur?’ that's what I want you to share with the audience."   That's what Michael Gerber is going to share.   That's what Martha Stewart's going to share, Ice-T, Coco, Scorpion, everybody. You too.   What is the magic sauce to thrive as an entrepreneur?   I'm so excited to hear what everybody has to say.   Steve:       Yeah. I just, I can't even tell you how stoked I am.   When you asked ... I was trying to ... “Oh, yeah, no, I'll be there, Clint. Yeah. Let me check. Yeah, no, I can be there.”   Then I hung up and I just started yelling.   I'm so excited, man.   Thank you so much. Very excited for it.   And you guys, you can go to seestevelive.com and it will take you over to the tickets - so you guys can go get booked up. Only 600 tickets, guys. That is NOT many. Go get one - especially for all those names.   Clint:       There's not 600 left... I've already been selling tickets.   Steve:       Oh, really?   Clint:       A lot of the VIP and Elite Tickets are already taken.   There are different levels…   There's general admission -  if you just want to come and you're scraping it together to make it.   Step up and show up for this thing - it will change your life. Going to events really does change you.   Steve:       Yeah, it does.   Clint:       You told the story of going to your first Russell Brunson's ClickFunnels Live and how that changed your whole freaking life.   Steve:       Yeah, everything.   Clint:       Well, that's what's going to happen here. Where was that ClickFunnels live? Somewhere in Orlando?   Steve:       Yeah. San Diego, actually. Yeah. Yeah. It's far.   Clint:       San Diego. Dude...   This event is at Carnegie Hall with Martha Stewart, Dan Kennedy, Michael Gerber, you and Scorpion, the smartest man in the world.   You see, what people don't understand is that the venue changes the event.   You can have the same performers, one of them performing, one time performing here and the next time performing at some arena someplace.   You're going to get a much more intense performance at Carnegie Hall because the venue brings out the power from the performer.   The performers rise up to the venue.   You know who else has spoken in Carnegie Hall? Aside from Albert Einstein and Mark Twain, we had…   Franklin Delano Roosevelt   Elenor Roosevelt   Teddy Roosevelt   Martin Luther King   Ernest Hemingway   Groucho Marx   Andy Kaufman   Jerry Seinfeld   The Beatles   Frank Sinatra   Liza Minnelli   If you have been a living legend, you've performed at this venue.   ...and that's why I selected it. That's why I'm paying the big money to get it.   That's why I'm paying the big money to have all these incredible names come and share their last lectures with my audience to change entrepreneurs' lives and their vision of what's possible in the future.   Steve:       Man. I'm not going to stop press and record. This is so awesome. Holy smokes!   I'm so psyched about it.   So September 26th through 28th. Literally Carnegie Hall! Obviously, New York City. 600 people.   Go to seestevelive.com.  and it’ll take you right over there.   Anyways, Clint, thank you so much for being on here. I really appreciate you being on. I can't even explain what kind of an honor this is.   Clint:       I'm so excited to be doing this. I have a testimony on my website from Peng Joon, because he came and spoke at one of my events at NASDAQ, and he said:   "Clint specializes in creating experiences."   That's really what I do... and that's what I've created here:   The experience of this unique first time ever entrepreneurial conference in this venue is going to be historical, life-changing, and career changing, and you don't want to miss it   I'm looking forward to sharing it with you, all of your friends and your audience; September 26th, 27th, and 28th. Thanks, Steve.   Steve:       Oh, sir, thank you so much. Appreciate it. We will see you there.   BOOM!   SEE STEVE LIVE   So several years ago, I walked by a stage in a basketball stadium.   It was my college campus and I was deeply concerned with what I wanted to do in my life.   For some reason, I looked at the stage and thought, "Huh, one day I wanna be on stage. I wanna be an entrepreneur and I wanna buy and sell companies."    Well, while the last one hasn't happened ... yet, Muahaha... stage and entrepreneurship have.   And as my business has grown and my message has spread, a frequent question I'm asked is, "Steve, what stage will you be on next?"   Now I totally get that this feels, maybe, a little conceited here...   But considering my childhood fear of speaking up, being heard, extreme lack of self-confidence, and getting in front of people, back in my growing up days, I feel satisfied.   I thought I'd tell you where I'll be in the world coming up.   And funny enough, just literally go over to seestevelive.com, and it'll forward you to the next place.   I love stage and it's one of my biggest things to look forward to in my current role in my business.   From little 10 person masterminds all the way to gigantic 5000 person events - from free seats to paid events - events have always been one of the ways I can deliver the MOST value and get the greatest “AHA’s” in the shortest amount of time.   Just come say hi, and go over to seestevelive.com.

Click Above To Listen Or Listen In iTunes Steve: All right everyone. I've got a very special guest on with me today. I'm very excited for this actually. I've been looking forward to this interview for a long time. Guys I want to introduce to you Jaime Smith. He's done amazing things with the ClickFunnels community. Jaime thanks so much for joining. I want to talk a little bit about how you got your start. All the cool things you've done. First of all I want you to know, actually Russell and I were talking about you because you've done so many things for the ClickFunnels community. You remember that video, you may not, but I put a video out and I was like hey Russell and I we're looking for some help for some poor things and things like that and you reached out. We were going through this list of people. Over and over and over again I was like, Jaime's the man. Jaime would be the man, Jaime would be the man. The only reason why, I don't know ... He's so good. I think he'll get bored. Jaime: Ah. Well thanks man I appreciate that. I appreciate that, yeah. Steve: Yeah and Russell's saying, hey he's done so much for the ClickFunnels community himself. It's not like we're asking you to, it's not like we've done anything to do extra promotion for you or anything. It's like everyday I see a new thing that you've done for the ClickFunnels community, for all of us non coders and it just blows our minds. It's like black magic to me man. I have no idea how you do what you do. Jaime: Yeah well lots of years of kind of doing some intense stuff. Honestly my background is as a senior web app developer. I've been working since 2000. Started out, my first project was actually an enterprise level project with Eli Lilly. I've always been the cowboy coder writing enterprise level applications. Always web based. I've done desktop software and stuff like that but that's not as much fun for me. After doing enough of those things you learn how the back ends work. I'm able to take some of that experience and see how the front end works, and get into the ClickFunnels admin area and see okay, I can kind of tell from the URLs and the functions that are available how the backend pieces are pulled together. That allows me to say, okay well if the backend works this way, then if I add this to the front end, then the backend should support it. Just having that visibility into both sides of how things work makes it easy for me to go in and know that if I can customize the front end a little bit it'll work with the backend. Also just being able to inspect the code that's being spit out by the ClickFunnels tools on the front end, and add some java script into them that just adds a little functionality or a little style or whatever. It just kinda comes easy so I figure, hey if I can throw some of that stuff out and help people out then that's, I would love somebody to be able to come in and help with all the things that I am not the greatest at. Steve: Yeah. I cannot even imagine what those topics could be because I mean, you've been in the ClickFunnels community for a long time and I have also. I got in right after beta. I was building stuff and it was fantastic, my buddy and I are making money together. All of a sudden I started seeing, whose Jaime Smith? You keep putting things like, hey anyone want some cool CSS that's going to make, yada yada yada. I was like, holy crap I don't know how to do that. Yeah. Then like the next day it'd be like, hey someone else want some java script I wrote that's going to make you're whole funnel act like an e-commerce store. I was like, what? Oh my gosh. It was like over, and over, and over again. I got to tell you, that's one of my biggest regrets. I went to college for, I finished with a marketing degree but before that I was actually a CIT computer degree. I remember I went through one semester, I was sitting in one of my coding classes. Maybe it was the teacher, but I cannot blame it on that with a clear conscience. I don't know what it was but sitting and coding, I remember getting out of there and going, I'm never going to sit in front of a computer all day.  Jaime: Yeah, and now you're doing it. Steve: It's the one thing that I wish I had learned, was how to actually program. My dad was an executive at IBM. He and I, we ran like a 120 port network inside of our house that we built together, running through the walls. We did so much stuff together and it was awesome. I just have never learned the guts of it. I'm totally jealous of your skills man, it's fantastic. Jaime: Yeah, well. Yeah it's a blessing and a curse sometimes because I see some of these questions come up like, hey can I do this? Then it's like that itch that you just have to scratch. Okay I'm not going to rest until I figure out how to do this thing. It's a lot of fun. I think, my background's kind of weird. I don't know what it is. I feel, I was talking with somebody actually I was just out in Boise here last week for an event there with Russell. The Ignite Inner Circle Program. That was great. While I was there I was talking to somebody and just talking about my background. I just felt like, what I said was I feel like my biggest blessing, and I hate to say my genius because I'm not trying to brag by any stretch of the imagination- Steve: Go for it. We'd love to hear it. Jaime: I feel like my biggest area of genius is my ability to extrapolate and apply a concept I've learned in one area to a completely different area. I started when I was young doing mechanical stuff. My family actually owned a hardware store and my dad did a lot of installations, hot water heaters, central air units, and stuff like that. 10 years old I'm installing furnaces, and air conditioning units, and hot water heaters, and running electricity, and doing all this mechanical stuff. Not really any training it was just, hey your dad needs a hand so I'll just watch what he does, he'll tell me what to do, and I'll go do it. I kind of took that and then when I graduated high school I actually went into the army and I was a helicopter mechanic for 4 years. I was able to take some of those mechanical skills and apply it and look at the engineering of things. I always felt like I could tear stuff down and reverse engineer how it worked. Then I've been able to take some of that reverse engineering skill and apply it to technology. That's what programming has been for me. Honestly I've only had a few actual college level classes in programming. Most everything is all self taught. Steve: You're kidding me? Jaime: No. Steve: Oh my gosh. Jaime: Over 16 years of reverse engineering other stuff that's already working or going in and saying, it's always kind of been on the job. Hey, you need to learn this. Okay great let me go get a reference manual and I'll figure it out. I've just been really blessed to be thrown into just a bunch of different projects in different languages, and different platforms, and used in different frameworks and technologies. Being able to say okay, these things all kind of have similar ways of doing things. If I can take the concept from one and apply it into another then it's going to get me to a solution that much faster- Steve: So, I'm sorry about that. Jaime: Oh no. That's what I've been able to do with ClickFunnels is be able to say, okay I know I can take the concepts I've learned from the backend programming and from the front end programming, I can combine them with this online marketing which I've also been a student of for the last going on 12 years now. Just come up with these creative solutions to these problems that people are having, and problems that I'm having. Steve: It's interesting because I was thinking about that. If you can step back and look at abstractly what you're doing with the funnel. I mean that's got to tie directly into what you did growing up. Jaime: Mm-hmm (affirmative). Yeah, absolutely. Yeah, yeah. I've been extremely blessed to have some fantastic opportunities to get experience that a lot of people just don't get. Sometimes I have to remind myself, or I have people tell me this, that because I see what I do as just really easy, but then I'm like anybody could do it. In fact I've said that many, many times, I could train a monkey to do what I do. It's not that hard, it's just once you know the concept it really is pretty easy. It's just for me I've been exposed. I don't feel like I've got any special genius or any special intelligence ability that other people don't have. It's just I've had the great opportunity to be exposed to experiences where I've had to make a project work. It's just experiences that the majority of people don't get an opportunity for. I feel truly blessed to be able to do what I do. Steve: Well I think it's fantastic. For those of you who are listening and don't know, what Jaime does is he'll look at what everyone's doing in ClickFunnels and watch the community and the Facebook page, see where people who don't know how to code are running into these walls. He'll just come out there and, hey here's a free tool that I just built, or drop this piece of code in and now ClickFunnels totally changes. I mean it's amazing. It's incredible what you do. Jaime: Thanks man, thanks. Steve: I mean you're obviously working on CF Pro Tools. I'd love to hear a little bit more about that. I also want to ask, before we get into that, I don't know. It's a little weird to bring this up. Tell us about your failures you know. I want to know a little bit more, behind every success story there's always like this struggle I feel like. In marketing we tend to take whatever the best case study that we were able to get and market that only. Or whatever the best results are and market that only. The other 90% are like pure crap or it's just this massive, massive struggle. I was just wondering if you could tell us a little bit about, she the struggle that produces CF Pro Tools. What led you to get there? Jaime: Sure. Absolutely. Yeah. Yeah. There's plenty of meat there to chew on. Steve: Sure, there always is. Anytime anyone talks, oh yeah there's lots of that. Jaime: Oh yeah. Yeah. Like I said I've really been studying online marketing for the last 12 years of so. Really I've had this passion for hey, I've always wanted to be an entrepreneur. I guess that's the thing. I never wanted to be the guy that just had a job and just worked my job and just did my thing. Now every once in a while I look back and say, man I worked in a factory building cars for a while. That was kind of mind numbingly nice. It's like hard work, but every once in a while I'd like to go back and just feel like okay I can just do my job and go home and not have to worry about anything afterwards. Steve: Turn the brain off, yeah. Jaime: Yeah switch off and not be constantly on the clock. Then I remember that no, I hated that gig too. It seems like I always do that in the spring time. Be like, oh it'd be awesome to have an outside job putting on roofs or something like that. Then come August in Indiana when it's 95 and 100% humidity I'm like oh yeah now I remember why I don't do that. I wouldn't last very long. Yeah. I've been studying online marketing for a lot of years. Really felt like okay this is my opportunity this is where I can actually make some thing happen and really take a business, I always thought with minimal effort and the right scale I can just make this huge business and live that internet dream, laptop beach lifestyle. It's 12 years later and I'm still not on the beach, and I'm still not working at my laptop. Yeah. I started, and honestly I've looked at so many things, and I'll say probably the biggest failure I've had in, and a lot of people talk about this but it's so easy to get sucked into, is the shiny object syndrome. That's biggest struggle. I'm finally learning after 12 years of doing this that that's been my biggest downfall, is constantly being attracted and constantly jumping ship and moving to the next thing. I've done pretty much everything you can think of in internet marketing, I've tried it. Starting out with running niche ad sense sites and building those up. I had a little bit of success there. I made a few hundred bucks here and there on different sites. Okay that's great. Then you run into a little struggle and you're like oh that doesn't work and you just dump it, you move onto the next thing. In the process of doing that I actually built out, again using my technology background and as a developer I actually built a product around taking PLR content that I was getting in a monthly membership where you'd get 1,000 articles a month or whatever in different niches for free. Go and build your website around these, throw ad sense on it, you'll make money. Great. I did that and I thought okay, I'm going through and doing this and there's got to be a quicker, better way to build out a network of sites. I figured out a way to take word press, and this is back like word press 2 days, to use word press what was called multi user or word press MU, and use that to build a network of these niche sites, just on different sub domains. I figured out how to do that and I actually was in a community similar to the Facebook group, specific to this product, had about 1,000 members or so. Kind of the same thing I've been able to do with CF Pro Tools, just jump into the community, help out as much as I can, show people what I'm doing and how to use the technology to build these sites up more quickly, and actually build a training program. Like 28 videos on how to use word press, and how to use the network, and how to drive traffic, and how to do all this stuff. Put that together and just poured a ton of time into it. That was probably my first little success where I sold like $1,700 worth of this course. I'm like okay awesome, this is going. Then word press came out and changed their version. I'm like I do not want to go back and re-record 28 videos. Steve: 28 videos, yeah. Jaime: It was like 6 hours worth of video training. That's immense, I'm like no. I'm not going to keep up with this. I just kind of dumped it, moved onto the next thing. I probably could have been successful with that if I would have stuck with it. It got hard, there's surely some other shiny object that's easier to do over here, and jumped ship. I just did that repeatedly for the last 10-12 years. Have learned the hard lesson that that just doesn't work. Anyone of the things that you pick you can be successful at online. There's very few things that if you don't ... There's been plenty of plans laid out that will work if you apply the right leverage. I think you just have to pick one and go with it. For me the latest has bee CF Pro Tools and jumping into a community where we've got, what 20,000 plus active members now inside the ClickFunnels Facebook group. We've got ClickFunnels users I think, I heard recently is right around 20,000 active users of ClickFunnels right now. Steve: Yep. Jaime: It's a huge community, so it's a huge opportunity and that's great. That's where my focus has been. I actually enjoy it. I posted on the group not too long ago that ClickFunnels makes what I do easy, the community makes it fun. I do enjoy it. Steve: Yeah. I completely agree with that. I want to go back just real quick to something you mentioned. You just touched on it, and I'm learning this lesson, I don't know I fee like any of us who do anything entrepreneurial we all have learned this less every 6 months. It comes in a wave. The shiny object syndrome. It's huge. What's funny is in college I 100% had shiny object syndrome but I kept telling my wife, no, no I'm just at an age of exploration. I'm going around all over the place like, yeah I'm doing real estate here, writing e-books there, door to door sales here, I was all over the place. It was good for learning, but after a while you have got to drop an anchor and you have to learn to say no. I'm laughing that you brought this up because like 3 days ago I was Voxing Russell and I was like hey man, someone approached and they're like hey got this cool thing, wondering if you want to jump in on it in your free time. Which is kind of a joke. Russell's like, you know what man as a friend, stop. You have so many cool things going on already. He's like don't, just as a friend you cannot say no anymore. By the way, he's like if you have time to focus on 2 things it means you're probably not doing enough in number 1. You know what I mean? Jaime: Right. Steve: I thought that was fantastic that he said that. I have not really ever had success in something until I became a mono maniac. You really have to obsess over it. It's the only thing you think about. All your time is put towards it. You don't go home and just like veg out on the couch. After a couple months then something will blow up. Anyways. I thought that was really key and wanted to just point that out. I remember when Russell said that I laid on my bed like for a long time. Just was like, man he just defined the last 4 years of my life. Why was I so close to it, I couldn't see it. It's so obvious when you hear it but you look at it you're like man, what can I simplify and cut it. That's usually not the mentality everyone's taking on. It's more of a, what can I be a beast at and take on more, and more, and more. It's actually very much the opposite of how you do things. Jaime: Yeah. Yeah. Absolutely, yeah. You know when somebody starts a conversation with, hey, as a friend. You know that's probably not going to be what you want to hear sometimes. Steve: No, no, no.  Jaime: That's what you got to like about guys like Russell that can jump in and tell you what you really need to hear, whether it's what you want to hear or not. That's awesome. It's great advice as well. Yeah. Steve: Do you mind bringing us to a little bit of CF Pro Tools? Jaime: Sure. Steve: I'd like to, feel free to go through it. I was wondering also, I probably should have asked you this before but, I mean everyone here obviously we like to hear the numbers. If you wouldn't mind a few things on that or take us through your funnel and kind of how it works. Jaime: Sure. Steve: If that's all right with you. Jaime: Yeah. Absolutely, absolutely. Yeah it really started out, CF Pro Tools was just, as a I thought through, you know I built out a couple of these custom java scripts. The first one somebody had asked for was the ability to add a checkbox directly onto the buy button. Normally we see this check boxes to say hey I agree to the terms and conditions. What somebody was saying was hey, I added this to my page and it's kind of cutting down on my conversion rate. I'd really like to be able to put this checkbox directly on the buy button, that way they're at least looking at the buy button when they have to check it. Maybe that will help with conversions. Maybe it will be a way to fill the bill of requirement for, you know some processors require that hey if you're going to sign somebody up for a trial subscription you need to have somewhere on the page that identifies that they agree that they're signing up for a trial subscription and they're going to be charged again in 30 days. That really was where the need came from. I thought you know [inaudible 00:19:48] they posted in the Facebook group and said, hey is it possible to do this? I just posted back and said hey it's not possible to do it out of the box but I can certainly add some java script that adds a check box to your button. I dug in the easiest way to do that and make it still flexible with the ClickFunnels editor. You can still edit the button text, you can still edit the subtext which is actually what I used for the checkbox agreement. Basically I just said hey we've got this subtext, I can just pre-pen a checkbox to that event. Or to that text. Then you've got a check box. It's like okay cool that works. It just kind of started there. Then a couple of other things come along. I'm like okay now I've got 2 or 3 of these things. To me, if you've ever used AWeber, and you've heard of Jack Born there's AW pro tools which is AWeber pro tools. I thought you know hey, I kind of like that name. I like the product. I've used AWeber and AW pro tools for a long time. I thought you know that's kind of what I'm working on here, is little pieces that I can add to ClickFunnels that don't come out of the box. When I'm registered, CF Pro Tools. I thought well I'll just throw them in a free membership area and give people access. That way I can kind of keep up to date, add new scripts, I can send out emails, and do all that. Now it's a library of 16 different scripts that are in there for free. I've had over the, well I think I was actually just recording a video early this morning, I think I registered my own account in that membership area March 13th. Just prior to funnel hacking live at the end of March this year. I threw it all together and since then I've had a ton of people say, dude why aren't you charging for this? How much can I pay you for this? All kinds of other things. It was just like, no it's always been my goal, I've heard many, many times. I always attribute this to Frank Kern is probably the person that sticks out the most in my mind as saying, "If you want to help somebody you need to show them how you can help them by actually helping them." I take that as kind of, lead with value. Which complete side note, I was able to register the domain name a couple of days ago, leadwithvalue.com. I thought okay that's what I try and live by. Lead with value, show somebody that I can help them by actually helping them. I thought the best way to do that was to get in front of the community. The best way to get in front of the community is by actually helping them do things. The best way I can do that is just throw some stuff out for free and say, hey I'm going to throw this value out there and there's no strings attached. Just jump in and grab it. It's been hugely successful for me. I always feel like if you go into something and you provide value without any expectation of return, that value is actually going to return to you probably 10 times more than you put into it. Steve: 100%. Jaime: Yeah. That's truly been how this has gone for me. It's been great. After doing this for quite a few months now, just providing as much value as I can. I've finally come up with a few scripts like wow this really is like a major game changer. After building up a pretty good sized library I felt like okay now I actually want to make something work with this, make something happen. I've had enough people say hey I want to pay you, I want to pay you, I want to pay you for this. I fell like you've given me all this value I need to pay you. Please make something available to us as a paid product. I thought well I'll just add on a section to my membership that is a VIP club. Basically where I throw these kind of high value scripts in there. People can sign up and I'll just throw monthly scripts of these high value nature into this membership and let people join in. I rolled out the CF Pro Tools VIP club. Through, the first script I threw in there was my CF cart mode script which basically takes ClickFunnels which as you know out of the box, the order form just supports adding 1 product at a time to your order. You can have 3-4 products listed on your order form, but you have a radio button so you can only select 1 of those products to purchase. I thought well hey again looking at the structure of the code on the front end and seeing that hey I notice how some of these variables are named, and just from my experience on the backend I know that okay if it's named this way it probably means we can send multiple values into it. Steve: At the same time, yeah. Jaime: At the same time. I determined that hey I could probably send multiple products into the cart and have them process the order just fine. I tweaked the front end a little bit to change those radio buttons to check boxes. That was the first iteration. I tested my order and hey, guess what it all worked. I was able to send in multiple products to the cart and have them process in a single order, as a single transaction in ClickFunnel. I was like, awesome. Then I had people ask hey is there any way that I can have a quantity selector? I thought, hmm. I wonder if I could combine the 2. I made the CF cart mode which is the combination of, it works probably best for say you're selling t-shirts. You have 4 different sizes, small, medium, large, extra large, and you want people to be able to order more than 1 at a time. The cart mode gives you the ability to have a drop down selector for quantity. The ability to add each of the products individually. You could say, hey I want 2 smalls, 3 larges, and 4 mediums and ClickFunnels will process that on the back end all perfectly. It adds up totals, sends everything across to your payment processor as your total amount and then your order confirmation page shows each of the shirts that were ordered. It works pretty awesome. Steve: I'm blown away that, I mean I have an account with CF Pro Tools. I logged in there and I just could not believe all the stuff that was in there. When you look at what, you know ClickFunnels is what people want as far as like the structure and the ease and stuff like that. Then there's all these little tweaks and features, and customizations people need based on what their business is, or what industry they're in. Yours is like, it's the other side of that man. It's like if you've got CF Pro Tools and you've got ClickFunnels, there's is literally no other product on the planet that is like it. It's pretty amazing. I like that you said that though about the bait. You decided for a long time to give tremendous value up front for free for a long time. I kind of came to that realization, I don't know it was like 6 months ago also. It was like man, everyone wants me to build these funnels constantly. It's like the thing that everyone asks me to do. I was like, well I may as well toss all the ones that I've built and make them free and put them in a site. That's what salesfunnelbroker.com is. You go in there and you can download the entire website, salesfunnelbroker.com just for free. The amount of doors that's opened up is amazing. It's counterintuitive because people are like, whoa I don't know man. I could charge 5 grand for that easily, and it's true. It's like ugh. That's kind of the realization I've had recently. What people would normally pay for, go ahead and make that free and you become this rock star in their life and [inaudible 00:27:27] like crazy. I'll get all these personal messages. I'm sure that you get them too, like man thanks so much, this is helping me, I've sold more because of this, or whatever it is. Anyways. I'm just saying I completely agree with that. That's fantastic. At what point did you decide to start charging for all of that? Jaime: Yeah that really was just in the last few weeks that I opened up the doors on the VIP club. Really what it came down to is okay, I'm still working I hate to say a full time job but I had kind of committed to a 25 hour a week job. That was, you know it's what I've always done so it's what I knew. It's always kind of that foundation, that safety net but I thought, this is only going to get me so far. I really need to ramp up and scale up my income potential. People are asking for this, let me just throw it out there and see what works. Finally I just flipped a switch in my head and said okay I need to make something out there. I just need to do it. This is the other one of my big failures, and that has been perfection. Always worrying about, well I'm not quite ready to put it out yet because it's not perfect. I really need to perfect my message, my sales letter, my report, my whatever. I'm working on a book here and I need to make sure it's perfect before I can roll it out. One motto that I keep reinforcing in myself and I try and share with everybody that I see having the same problem is, in my opinion perfection is the enemy of progress. Steve: Love it. Jaime: When I'm trying to make things perfect it keeps me from actually putting anything out there that could be successful. I really just, I had written several of these scripts, I had tested several things. CF cart mode was one of them that I built and I tested for myself. I thought okay it's not quite 1,000% ready so I'm just going to hold on to it. I thought, you know what, no. I'm just going to throw it out there. I'm going to put a separate section of my membership up and I'm going to put a sales page up and I'm going to put a buy button on it and I'm going to let people go and buy it. With my goal, within a 24 hour period to go from concept to completion. I did that and I turned on, flipped the switch, and 5 days later I was 5 figures. I was like okay. Now we're onto something. Yeah it was very cool. Very cool. Steve: That. Do you mind sharing with us the funnel a little bit? Or at least the way you bring people through? I mean I've been through it it's fantastic but, squeeze page, order form, whatever. Jaime: Sure. Sure. Absolutely, yeah. Really the first iteration was just to kind of capture the traffic that I already had. I had about 700 members inside the free version of CF Pro Tools. My thought was okay I just need to get in front of those people that already know and love me. I hate to say that in a boastful way but- Steve: It's true though, you're a brand, it's fantastic. Jaime: Yeah. I just kind of want to get in front of those people that are already hot prospects, that already know who I am and already know the value of the scripts. It's a pretty simple process. It's just a video that says, hey I'm Jaime I'm with CF Pro Tools. I'm the creator, this is what I've got for you. I've got a membership area where I'm going to be throwing these high value scripts in a monthly basis. I'm also going to be doing monthly share funnels. I'm also going to be doing some video training. If you want to jump in there's a monthly membership or there's a yearly membership. The funnel is basically that. You're signing up to either pay by the month or pay by the year. I kind of really just throw some spaghetti at the wall as far as price. I put a normal price, in my mind I thought o normal price should be around 67 bucks a month. Then my thought on the yearly price actually came from a guy name Rory Mcnally I did a mastermind session with Trey Lowell and Harold a while back and Rory was there. He shared just this absolutely golden nugget that I will share with you. I give 1,000% credit to Rory because this is just brilliant. He said, in fact he won the prize. Trey did a little contest and there were 16 people or so in the room. Everybody got to give their number 1 tip. The prize was one of those new 360 degree cameras. Steve: Oh sweet. Jaime: Just see people doing all these videos. It's like a $500 camera. He said okay the person gets the number 1 tip gets this $500 camera. Rory won that and his tip was this, if you've got a membership area and you can figure out what your average stick rate is. Say your average stick rate is 4 months. People come in, they sign up, they stay for 4 months in your membership and then they bail. Then really what you want to do is offer a yearly plan at just 1 month more than what their monthly was cost wise. Steve: Oh man. Jaime: You just got an extra month of income out of them that you weren't going to get if you just kept charging monthly and to them when they sign up that seems like a huge bargain. You're getting all the money up front that you can now turn around and reinvest in even more advertising to drive even more traffic to that great deal. It's just the quickest way to scale your business dramatically. I thought, that is absolutely brilliant. Steve: That is brilliant. Jaime: Of course I'm just starting this so I have no idea what my average stick rate is but I thought you know what, I'm going to go on the 4 month premise. I'll just say okay if people were to stick for 4 months then lets charge 5. I just did a hey get 12 months for the price of 5 on my yearly plan. I basically wanted to do right around a 50% discount for the launch. For those people who have been around I want to give them the most value and the most love I can by being huge promoters and supporters of CF Pro Tools. I went with at $37 a month initial price that will go up probably around the first of September. Then $197 which is roughly 5 times the monthly to sign up for the year. I just put it all on a single order form, here's you're 2 payment options. I got a couple of buttons, I actually modeled the funnel university- Steve: Oh sweet. Jaime: The funnel [inaudible 00:33:43] .com funnel. That's what I used there. It worked perfectly. I threw that out there and right away had people start signing up, which was great. The one thing is that I did figure out is that, and I actually have changed the price now a little bit for the yearly plan, was because I was getting everybody into the 197 a year. Which was great to come up with a big launch, but as you're running a membership you kind of want to have a little monthly recurring, right? Steve: Yeah you want the continuity there, yeah. Jaime: Exactly. I thought I'm not getting any continuity here. I literally had like 95% of my sales were for the 197 for the year. I thought, well I've got to be able to support admin stuff in each month so I probably ought to make it a little less enticing to go with the yearly. I bumped that price up to 247. That's kind of balanced things out a little bit more. Whereas I'm getting new sign ups no, I'm getting a little better mix of the monthly versus the yearly. Steve: Man that's amazing. Okay. That's fantastic. I've been thinking of that, we have this thing above the door. Actually I can basically see it right now. The ready, fire, aim you know? Jaime: Yeah. Steve: I think that's so cool. You've just done that. You just put it out there, see what happens, and then tweak as you go. People get so stuck doing the other way around, just waiting, and waiting, waiting. Jaime: Yeah. That's huge. I need to get one of those and put it above my door, above my desk as I'm looking at the wall each day with the computer and everything. Yeah. It makes such a huge difference. I mean you're going to get a result. Tony Robbins talks about this, and I've learned over the years that there are no mistakes. There are no failures. There's only results. That result may not be what you want, but it's giving you a result. It's a lesson you can learn from it. Throw it out there and see what you're result is. You just have to have that sensory acuity, to use one of Tony Robbins' words, that sensory acuity to know is this a result I was looking for? If not, what kind of difference can I take out of this that I can make a tweak and maybe move in the right direction. A little 2 degree changes, expand it out and make a huge difference. Just making little shifts, and make little changes, and keep at it. Eventually you'll find the success you just have to get started. Yeah. It's been very cool and I back into that, just to jump back into the funnel a little bit. I did [inaudible 00:36:05] I got the VIP club. Which a lot of people have been signing up for, I was converting about 10%. Which is really what I was looking for. My goal was to get 10% of my existing free members signed up into the paid membership. That's about where we ended up at. I fell like, okay I hit that target. Really that's just a number that I pulled out that I said I feel like I'll bee successful if I could get 10% of people that took something for free to actually pay for a little bit more. Steve: Now are you currently driving traffic as well? Are you buying adds for this? Jaime: I am not. I have not done any traffic generation other than sending emails out to the existing list. Steve: That's amazing. 5 figures, internal launch, and you just crafted it as you went. Jaime: Yeah. Steve: That's awesome. That's awesome. Jaime: Yeah. I was very happy with it. Then the other layer of it is I thought okay, I've got the monthly membership on the front end. I need to have something to offer on the backend. I want to be able to work with people on a little more personal level. What I did was I'm going to create the Platinum club. Everybody wants to be a VIP and everybody wants to feel important. The Platinum club is again another level of exclusivity. I learned this from Russell, everybody wants, well people will pay extra just to feel a little more special. My goal is always to provide more value. The way I can do that is with the Platinum club we offer monthly group coaching calls. Where I'll get on the phone I'm guessing, we haven't actually done the first one yet. It'll be probably coming up in the next week or so. 2, 3, 4 hours. However long it takes to go through, address the training. I'll be doing training on technical topics, and how to use ClickFunnels, and how to integrate different things. We'll be doing these on a monthly basis and go through all that. Answer any questions that come up during that process, and then also do some coaching. Then also do hot seats where if I've got a member that has a funnel that they're working on that they want to review, we'll pick somebody from the group and we'll go through their funnel and help from a technical perspective as well as just a conversion and just strategy perspective so that everybody can benefit. Everybody always learns from seeing somebody else going through the process. Steve: Oh yeah. Jaime: That's a great way to provide some value. Then I'll also be doing some much more in depth training videos on how I work. I've been completely blessed to work with some of the biggest names in the ClickFunnels world at least. I've worked with Liz Benny, I've worked with Trey Lowell, I've worked with Dean Holland, I've worked with Joel Erway. I've worked with all these people so to be able to see what all they're working on, and kind of be involved in that process, and to help them with different aspects of their funnels. It brings great experience. If I can take and share some of that experience with other people, then I would love to be able to do that. This is, the Platinum club's kind of my way to be able to do that. Steve: That's fantastic. I mean that's exciting. It's fun too like when ... I don't know I just feel like there's energy and movement and momentum is such a huge part of this. Cannot wait to launch forever. That's fantastic. Well hey. Okay. I take notes like crazy. I've got a full page of notes going. Jaime: Awesome. Steve: Just to kind of recap. You said some cool stuff. Perfection is the enemy of progress. Jaime: Mm-hmm (affirmative). Steve: That's huge. There's not failures, only results which is so big. Oh that's such a huge lesson. I mean you think about the mental I don't know, I call it mental shelf space. It's like how much your brain can kind of handle at once. I mean think about how much mental shelf space these people dedicate towards making sure they don't fail. Jaime: Right. Steve: It's very, very freeing to realize there aren't any. Anyways people will pay more just to feel special. I 100% see that all the time. Yeah. I'm pretty sure, because I sell my own funnels also like in the ClickFunnels marketplace, and all over. I think a lot of people don't even use the things that they're buying. They just want to feel like they've made progress. Anyways. Jaime: Yep. Steve: That's fantastic. Jaime: Yeah, that's the other thing too. This honestly, I'm guilty of this myself. I definitely know that people do this, a lot of people do this. It's probably the majority of people do this is, they go into something and they have an itch. They need to scratch that itch. As soon as somebody buys your product, they have scratched that itch. A lot of people will never consume your product because just the fact of purchasing it made them progress towards scratching that itch. That was just all they needed. That's what, get that shiny object syndrome because if we don't actually completely get rid of the itch, we just scratch it for a little bit, it's going to come back. Then we figure well this thing that I just kind of scratched the surface with, it kind of got rid of the irritation for a little bit. Now it's back. I'm going to have to try something else and maybe that will finally get rid of the problem. It usually doesn't because we didn't fully scratch it. People will do that. They'll buy your product and not consume it. It's just part of human nature. Steve: Yeah, yeah. Which isn't always a bad thing. Jaime: No. I mean absolutely not. It served well. As long as you do a good job and do it ethically and actually deliver something that could fulfill their need if they actually followed it, then you've done your job. That's another reason why you don't have to worry about being perfect with everything. You just have to get it out there. You've got a lot more chance of helping people actually be successful if you release something versus sitting and working on it constantly. Steve: Well I'm looking at this huge page of notes. I know you just kind of gave it, but I guess what kind of advice would you give here as we end? As you get started, I mean I'm looking at, you have quite the journey. You have quite the story going on here. This is awesome. Jaime: Yeah. yeah. Honestly the biggest advice is just, stick with it. Here's a little story I've shared before. I love this story. This story actually, I heard originally from Joel Osteen. I just thought it was brilliant and just a huge indicator. To me it attaches perfectly to internet marketing. That is, that there was a psychology study done with some apes. These scientists build this enclosed facility and in the center of this enclosed facility they've got this pole. At the top of this pole they've got this big bunch of bananas. Then they put in these 3 monkeys I think. They put in these 3 monkeys into this enclosure and of course monkeys love bananas. This first monkey runs and scurries up the top of the pole to grab this bunch of bananas. As soon as he got to the top the scientist, through the top of the enclosure, squirted him with a hose. He got doused with this bunch of water. Man he shoots back down the pole, never got the bananas. Gets to the bottom, then he's afraid to go back up the pole. Then the next monkey does the same thing. He's like hey I'm going to go up and get these bananas. He runs up to the top of the pole to grab these bananas and they dump this bucket of water on him. Again he gets doused with the water and back down the pole he goes. He's like, I'm not going back up, scared to even get near the pole now. The third monkey starts to make his way up the pole and the other 2 monkeys grab him and pull him down. Steve: Interesting. Jaime: They do this and they think, okay well let's take one of the monkeys out and we'll put a new monkey in. Now they've got a new third monkey. Again this monkey sees this pole, sees the bananas, goes and tries to go up. The other 2 monkeys grab him and pull him down. Then they thought well okay. Let's pull one of the monkeys out, put a new one back in. They do the same thing and this happens again. They do this again, and again, and again to the point where now none of the monkeys that are in the enclosure have ever been doused with the water. For whatever reason it's become inherent that you cannot be successful at getting these bananas and they all will pull each other down. Now nobody will even try to go up and get the bananas. I see that as kind of internet marketing. You get in it sometimes and you will get excited and jazzed about something. You'll go and talk to your friends, or you'll talk to your family, or talk to somebody else online. They'll say ah, that's never going to work. You don't even need to try. I knew a guy that got into that and he failed. You need to just stay down. People are going to pull you down when you think you've got something, you're going to be successful at. You're always going to have people around you that will pull you down, but if you persist, don't let the doubters, don't let the haters pull you down and keep you from being successful. I did that for a long, long time. You talked to people and they said, oh yeah that's crazy. That's a scam. You cannot make money online. It's just not possible. We see all over the world people that are being successful on the things we want to be successful with it. It's absolutely possible. You just have to stick to it. You have to pick the thin, the vehicle you think that's going to give you the success, and stick to it, and do that. You can be successful. That's one of the big things. Don't let the haters drag you down. You can make it to the top and you can grab your banana too. Steve: That's fantastic man, what a great story. I appreciate that. Jaime: No problem. Steve: Man I don't even want to say anything else because I don't want to ruin it. There's a glow right now. The room I'm in is actually a little brighter. Jaime: Awesome. Steve: Hey where should people go to check out your stuff? Jaime: CFProTools.com is just the quickest way, you can get signed up, get into the free membership area there. Once you're inside there's great buttons if you want to get upgraded. If you're not already in the ClickFunnels Facebook group, jump in there. I'm in there all the time so jump in and connect with me there. I'd love to connect with everybody. Steve: Mr. Jaime Smith you have dropped tons of gold and I appreciate that so much. Thank you so much for taking the time to do this. Jaime: Awesome man I appreciate it Stephen. Steve: Awesome. Okay I'll talk to you later. Jaime: Take care. Steve: Bye. Jaime: Bye. Thanks for listening to Sales Funnel Radio. Please remember to subscribe and leave feedback. Have a question you want answer on the show? Get your free t-shirt when your question gets answered on the live "HeySteve!" show. Visit salesfunnelbroker.com now to submit your question.

Steve: Hey, everyone. This is Steve Larsen and welcome to Sales Funnel Radio.   Speaker 4: (music starts) Welcome to Sales Funnel Radio, where you'll learn marketing strategies to grow your online business, using today's best internet sales funnels. And now, here's your host, Steve Larsen. (music ends)   Steve: All right you guys. Hey, I am super excited. Today I've got two very special, kind of unique guests on the podcast. As you guys know, a lot of times, I record my own thoughts on things that Russell and I are doing to make marketing awesome, but I like to go and interview other people as well. Today I've got on the show with me, it's Dallin Greenberg and Kristian Cotta. These guys have a pretty awesome unique way for building funnels. Anyways, I want to welcome you. Thanks for joining me.   Dallin: Appreciate it.   Kristian: What up.   Steve: Hey. I actually was thinking about it and Dallin, I don't even remember how we actually met. It wasn't that long ago, was it?   Dallin: Ah, no, not very. Just a couple weeks.   Steve: Just a couple weeks ago.   Kristian: I think Dallin met you the way that him and I kind of joke about he's the black box back alley hacker. He does all the ...   Dallin: If there's someone I want to meet, I find a way.   Kristian: He's the unconventional guy. You won't find his practices in a book or a manual.   Steve: Crap, that makes me a little nervous.   Dallin: Yeah, don't mess ... I told Kristian the other day ...   Kristian: Not black hat, black box.   Steve: Yeah. We can call it whatever we want, right? No, just kidding.   Kristian: Yeah.   Steve: Well, hey thanks for-   Dallin: I told Kristian, the other ... Oh, I'm sorry.   Steve: No, no, you get a say. Thanks for letting me wake you up at the butt crack of dawn and still being willing to share some cool stuff.   Dallin: Yeah.   Steve: How did you guys start meeting or working with each other?   Kristian: I'll let Dallin take that one.   Dallin: Yeah. I was working on a kind of unique project. We had a guy up in Scottsdale that owns a software. He's the developer. It's a software that does algorithmic stock trading and he was stuck with his marketing. He's a big guy. He's got a lot of stuff going, but anyway, we were trying to help him get some plans going.     I had actually watched Kristian on Periscope. I'd met a lot of guys on Periscope and one day I noticed Kristian was actually in Chandler, which is only a few miles away from me. Like I said, if I see someone, I'm going to find a way to meet him, so I'll comment in his Periscope a few times and little by little, end up getting his contact info. Day later we're in a Starbucks together talking about a plan that we can do, well I was more impressed with Kristian, what he was doing. My partner that I was working on with this marketing plan for this software developer, we were on kind of different pages. I have a background in sales and Kristian's dynamic was a little more my still, so my partner ended up leaving and I ended up asking Kristian, "Hey, is there anything on the side that you're working on or that I think we can do together?"   Steve: Mmm.   Dallin: Badda bing badda boom. We've ... I feel like it's the perfect love story. We've been hanging out pretty much ever since.   Steve: As long as he says the same thing, I guess that is true, right?   Dallin: Yeah. Yeah.   Kristian: Yeah, no. The funny thing, Steve, about Dallin is I'd been with ClickFunnels, I was one of the first 50 people that signed up for the beta version of ClickFunnels.   Steve: Wow. You're from the dark ages, Man, that's awesome.   Kristian: Dude. Yeah. We were just talking yesterday because we literally I mean the crazy part ... I'd been so resistant to start using Actionetics.   Steve: Yeah.   Kristian: Until I had to transfer from Infusionsoft to AWeber, AWeber to ActiveCampaign and we're trying to do something and it's like, "Dude, why don't we just use Actionetics?" It's all in here." I'm like, "Fine." We're switching everything over and I needed ... I'd been doing funnels and learning about ... like when I first signed up for ClickFunnels, I didn't know what a funnel was. I wasn't even sure what Russell had explained to me. It just sounded so cool and I was like, "Dude, I'm going to figure this thing out because what he's talking about and the numbers, I'm like, "That's what I need to be doing. That's it." I been doing this for two and a half years, which is kind of a long time in funnel years.   Steve: Yeah. Yeah, it is.   Kristian: It's not really that long of a time in regular terms, but I got on Periscope and started kind of talking about my business. At the time, I was trying to grow this fitness, be an online fitness guy.   Steve: Yeah.   Kristian: I'd used funnels to grow an email list of 3,500 people and I got on to Periscope and nobody cared about the fitness. They wanted to know how I was growing my email list and how I was doing my, how was I doing this business.   Steve: Interesting.   Kristian: Then I kind of became one of the funnel guys on Periscope and was a speaker at the Periscope Summit. I got this notoriety on Periscope for, they call me the King of Funnels. I'm like, "No, guys. I know some really big funnel guys on Periscope." They're like, "No, King of Funnels."   Steve: Wow.   Kristian: It's been like two and a half years of this little journey of learning funnels where it's been ... I'll tell you the three guys I credit everything to are Russell, Todd Brown and [Lo Silva 00:06:09].   Steve: Mmm.   Kristian: I actually had just finished the PCP coaching program with Todd Brown and those guys. Dallin, when he came to me was like, "Dude, this stuff you're talking about is awesome." I said, "Well, let's, I need a guy that gets it. That is driven and ... " that was Dallin. Now we've got this little, little agency we're trying to scale.   Steve: That's awesome, because good partners are hard to find. I remember I started doing this back in college. My buddy and I were driving traffic for Paul Mitchell and we were doing all this stuff. I ended up firing, going through nine different partners. It's cool that you guys found each other, you know what I mean? That's pretty rare just right there.   Kristian: Yeah. If you go back and talk about Dallin's ... there's a couple of key things that I was looking for, because I have an entire course. You love Periscope. I saw some of your Periscopes on YouTube and ...   Steve: Dang it. Man, those were the new days for me.   Kristian: Yeah. I was a speaker at the Periscope Summit in January.   Steve: Cool. Wow.   Kristian: Dallin's helped me develop this program and it's something that we've rolled out in beta and we're going to roll out as a digital product. It's called the Live Video Funnel. I've been working with Todd Brown and the guys at MFA on the entire sequence and the packaging and all that kind of stuff. They're calling Kurt [Malley 00:08:00] speaking at Marketing Funnel Automation Live in October and one of the things they're saying is that the biggest opportunity of 2017 is, they call it the Facebook Live Funnel, but I'm going to let you guys in on a little note. Facebook Live and Periscope don't work the same way. Even though they're both live video, they're different, so Dallin ... I needed somebody to help me with that aspect. I couldn't ... to be honest, you know this Steven,   Steve: Yeah.   Kristian: I couldn't do all that, every single thing, every single aspect of a funnel.   Steve: No.   Kristian: The script writing, the copy writing, the editing, the videos for the VSL's, the strategy, the email marketing sequences, all the social media.   Steve: Yeah.   Kristian: What I'm really good, compliments what Dallin's really good at, like I said, his ability to get in on Facebook and recruit people. He has this really strong sense about building a team, which is one of those things that ... we both get along with people, but Dallin's good at that recruitment process. When you want to build and scale something and you need the right people, you need somebody like that.   Steve: That's awesome. That's awesome. Yeah, it's hard to find that stuff. Dallin, you and I, we were talking a little bit about some of the trials you guys went through. Obviously individually you do, but you guys met each other, what have you guys been working on and I guess what was the ... What are some of the issues you guys have run on, I guess, getting to where you are. You know what I mean?     Unspoken stories, you know that where none of us put in our marketing hardly ever unless it's part of our sales letter. "I was in the dumps, but now I'm flying high." These are like, really what kind of issues did you guys run into what you're doing now? What are you doing now, first of all?   Dallin: Well, the majority of our issues actually are from more individual sides. We're actually doing really good with our projects together.   Steve: Mmm.   Dallin: Your typical issues you run in together are testing. That's what funnels are, right, it's testing, testing, testing, testing. There's always that down side until you ... it's just a numbers game, right, until you find something that works. As far as the personal side, because I believe that this kind of runs, this is the fire that's on the inside, the Y factor from what I call it, right. My background's in sales, so I did door-to-door for years. I think, Steven, you've mentioned that you flirted with that a little bit but, I was really good at it.   Steve: Yeah. Yeah. That's like, I'm sorry to interrupt, but that's one of the best educations I've ever had.   Dallin: Yeah. Yeah.   Steve: I've got a marketing degree and I don't know what I learned from it. You know?   Dallin: Well, that's actually just what I was going to say. I was going to school for business and marketing and be honest, my classes were super redundant. I hated them. I was like, "Man, this is for years I've been planning on doing this and ... " Anyway I got into sales and I did pretty good at it. I just kept going. I ended up doing more recruiting and for six, seven years going out on the summers and taking a team out and helping manage and recruit and sell.   Steve: Yeah.   Dallin: You learn so much from just talking to people, the sale cycle, funnels, a different type of funnel, right?   Steve: Yeah.   Dallin: Learning how to build value to the point where it doesn't matter what you ask for money, because they love it so much that they're going to buy. It taught me a lot. Well, long story short, I made my transition. I was doing alarms and home automation. I made my transition with this solar boom.   Steve: Mmm.   Dallin: Solar's on fire and fortunately for us, we live in Arizona, one of the sunniest places in the world. Solar was hot, but a lot of stuff was happening politically. A lot of the utilities are trying to shut down solar here just because of different costs. It's a mess. They succeeded and actually the utility ... There's two main utilities in Arizona. They succeeded shutting down solar where I live.     In order for me to get work, I'd have to go an hour a day just to prospect clients, let alone keep my pipelines, my relationships, my contracts, everything going, because they're longer projects. It was really funny because I was really bummed because I was really excited about this transition. It was a huge jump for me because we were so comfortable with what we were doing, making awesome money and it was kind of just this really big leap of faith. Well, last April, fast forward a little bit, last April, our little girl, our daughter, she was four years old. She got diagnosed with leukemia.   Steve: Oh man.   Dallin: When that happened, we literally were going to leave for another summer, two days after she was diagnosed. It was crazy. Everything was just happening and days and days and days sitting in the hospital. I had always wanted to do something online my whole life, but I didn't want to ... I didn't know exactly what was happening. I didn't know where I wanted to put my foot in. I didn't want to mess with inventory and selling one off things. I wanted to do something on a big level. I just didn't know how to do it.     In the hospital you got a lot of time to yourself and so I'd study these things. I'd start looking at different processes. I'd find patterns. I would sign up for everyone's email list, not because I cared about their product. I wanted to see their system. I wanted to study the funnel. I wanted to study the email sequences and I started seeing the patterns.     That's when I kind of got into a lot of this other stuff with Periscope and live stream. I was like, "Man, this is the future. I get it." I think every guy that's doing any sort of digital marketing has a day where they, it kind of clicks and they say, "Holy smokes. I can really ... This is powerful. This is how you can reach a lot of people." What everyone wants to do is have a voice and do something.     I ended up switching my major, going to school for persuasion and negotiations were my sayings. I was a business communication major and I had that emphasis in persuasion and negotiation. Looking back on everything now, it was just perfect. Everything kind of worked out really, really good. I was kind of like, my little side, so we really hit this kind of rock bottom where it was like ... financially we took a massive hit because I wasn't able to go out, drive an hour and do all this kind of stuff. This last year-   Steve: Yeah. You needed to be home. Yeah.   Dallin: This last year has really been an investment of my time and I just kind of feel like I went back to school. I feel like I'm getting way more out of this school than four years of collegiate, right?   Steve: Easily. Man, how's your daughter now? If you don't mind me asking.   Dallin: She's awesome. She's in a maintenance phase right now, got another year left of treatments, but she's ... hair's back and muscles coming back and went back to school. She's in a really, really good spot right now. Appreciate it.   Kristian: She's strong too. You should see her.   Steve: Really?   Dallin: Yeah.   Steve: That's amazing.   Dallin: It's from everything that she went through. She got down to, had to relearn to walk, lost all her muscles. She was a little skin and bones and now she's this little muscle ball.   Kristian: Now she's a beast.   Dallin: She's awesome.   Steve: I appreciate you guys sharing that kind of stuff. I mean it's ... because most of the ... I've never interviewed anyone on this who hasn't gone through something crazy, you know. It's not like the path is always clear, either. Usually it isn't.   Dallin: Yeah.   Steve: There's a lot of times I wake up and come here, I'm like, "I don't even know. I know I got to work on something, but I don't know what." It's like going through this hazy fog, so I appreciate that. Then there's all the personal side and all the things going on. Yeah, I first started getting into this stuff, little bit similar with door-to-door sales. I started looking around going, "What the heck?" We're driving out and there's all these billboards everywhere. I was like, "People call these things ready to buy." I'm knocking on people's doors all day long and they're not wanting to buy it when they wake up. I've got to go convince people who weren't planning on spend money. Like, "How do I do this?" I start putting ads everywhere and that's how I started getting phone sales and stuff. I was like, "There's something to this." Anyways, I-   Dallin: See, that's funny because I was kind of the same person. All the other managers are, "Dallin, stop trying to reinvent the wheel. It works."   Steve: DS, yeah.   Dallin: DS, this. I'm like, "No, guys. There is a better way." My motto in everything in life is there is always a better way. I don't care what you say and what's working. Something can be tweaked and something can be done to scale.   Steve: Yeah. Yeah, definitely.   Kristian: Which is funny, because Russell always says, "You can tell the pioneers because they're lying face down with arrows in their back."   Steve: Yeah.   Kristian: I guess in this case, it wasn't really pioneering. You were trying to find the people laying face down.   Steve: Yeah. Yeah.   Dallin: Yeah.   Steve: Side stepping all the other people who were already face down because they knocked 400 doors that day, right?   Dallin: Yeah, seriously.   Steve: What are you guys working on right now though? You guys mentioned that there's some awesome things going on. What's your current funnel, if you don't mind talking about that? [inaudible 00:18:19] sounds like, maybe ...   Kristian: Dallin said like perfect timing. I feel like it has been. We joke about being a startup because ultimately we are, to the point that we're even in the process of creating our business plans and our SOP's and all that kind of stuff, so that we can talk to some investors. We have some investors that we're talking to in order to really have the capital that we think we need to be able to scale this thing quickly, instead of Facebook ads tested at $10 a day for 50 weeks.   Steve: Yeah. Yeah.   Kristian: Yeah. The whole reason I got into learning funnels was, you guys talked about door-to-door sales and I have 15 years of commercial real estate experience. I worked with clients like L.A. Fitness and McDonald's. I represented McDonald's for the state of Arizona and Burger King and Taco Bell, so pretty big name companies.     There's a lot of guys that would be happy with that, but the problem I had was that I kept looking at the deal size of what I was doing. It was constantly kind of like this feast or famine situation where you either had a huge check or you had nothing. Literally, nothing. It kind of got to the point where I was like, "Man, there's a better way to do this." Very similar. You guys hear the consistent theme here? There's a better way.     That was kind of the first step of me saying, "I'm going to figure out how to streamline this" so that it wasn't even so much ... I just kept seeing all the guys that were buying the properties doing all these big deals. They weren't even in real estate. They had these other businesses that were generating cash flow and here I am putting these deals together that are making, Dallin and I had this exact conversation, making these guys over a million dollars and they're like, "Oh hey, thanks. Here's 40 grand."   Steve: Yeah. Yeah.   Kristian: What's wrong with this equation? I'm the one that did the whole thing, the financials and all that. I just didn't have the money. That was the start of it.   Steve: Yeah.   Kristian: Then you add on top of it that we got into a network marketing company and did really well, but we got stuck right under about 10 grand a month for like 18 months. It turned into another full time job where I was 40, 50 hours a week at every Starbucks from east to west meeting people. I'm like, "This is not working."   Steve: Yeah.   Kristian: Those two combined, I was like, "If I get online, I can figure out how to do both of these. I don't have to pick because I can leverage myself."   Steve: That is kind of the funny thing I learned about ... because I got into an MOM. I went and did exactly what my upline was saying. Got 13 people my first move.   Kristian: Oh, wait, your [inaudible 00:21:42] not duplicatable.   Steve: No. Not at all.   Kristian: I don't care. If I find enough of the right people, it won't have to be.   Steve: Yeah. Yeah. My first month, I recruited 13 leeches. Man, they wouldn't do a dang thing unless I was like pushing them in the back with a cattle prod. I was like, "Ah. There's got to be a better way to do this." That's why I took it online and did a lot better. I definitely relate with that.   Kristian: Yeah. The crazy part about this is, like Dallin was saying, he's, shoot, some of the advanced strategies ... Dallin's has this like ... he understands and can see what the outcome is that we're trying to do. He gets it. He gets the whole flow and process of this, of how funnels work. He's been studying them. I just think for a big part, he just needed to connect certain pieces and be able to see what's going on behind the scenes that you can't see online.   Steve: Yeah.   Kristian: We talk about ... the hardest part about knowing how to do funnels is focusing because when you understand it and it clicks and you realize what you can do, it's like .... Someone starts talking you're like, "Oh my God. I know how to make money with that. Oh my God."   Steve: Yeah.   Kristian: It's like entrepreneurial ADD exacerbated.   Steve: Yeah.   Kristian: Forget entrepreneurial ADD. This is like an entrepreneurial ADD addiction.   Steve: Yeah.   Kristian: That's the issue, so we've had to get very focused on okay what's the quickest and most pressing thing at the moment that we can make money with, so that we can reach our long term goals. Like I said, Lo Silva is one of the guys that I credit a lot of what I learned from. There's three little things that I take from them and that's think big, start small, scale fast.   Steve: Interesting. Think big, start small, scale fast.   Kristian: Yeah, that's kind of our little mantra.   Dallin: Yeah. That leads into basically what we're doing now. Our whole plan without getting too much into detail is we have a very, very big picture. Just like a funnel, we have our personal value ladder. Our big picture is more in investments, real estate, things like that. Those are our high tickets. Right.   Steve: Yeah.   Dallin: For the time being, we need to make sure that we couple that with clients, so we have our lead gen system, our agency that's doing multiple things, SCO work and funnels, and social media strategies and management and that way it can help us scale. Our agency essentially fronts the bills and I guess the best way to put it is we want everything that we do to be self-sufficient. If we build something, the entire goal-   Steve: Keep it in hands.   Dallin: Well, yes and no. The entire thing is for that project to sustain itself, so you understand once you get going with your Facebook marketing and such, it gets to the point where you reinvest X amount back into it. Then it lives, it breaths on it's own kind of. It just needs to be monitored, right.   Steve: Yeah.   Dallin: If we have this solid balance between us of we have clients coming to us for done-for-you services, that's awesome. That's cash. That keeps us busy. That keeps workers of ours busy. Then in the meantime, if we can couple that with 40, 50% of our other time for in-house projects, because Kristian and I already have entrepreneurial ADD, we're always thinking of ideas. We always have something going on or a lot of times a client that comes in has something that sparks an idea.   Steve: Yeah.   Dallin: We'll, like you said, we'll keep them in-house and then we funnel them. We get them to the point where they self-sustain and all of a sudden, we have our house projects, our client projects and it's just a very healthy business model. You don't see a lot of very sustainable and scalable models. You know what I mean?   Steve: Yeah.   Dallin: Especially, because I've been with very, very, very big companies with these companies I've sold for and you find ... one of the things I like to do is study patterns and development. I'm really into the business development side of things. You look at the ones that have made it, that have succeeded and that are scaled to the massive, massive billion dollar companies and that's kind of what they do. They make sure they have kind of that happy medium, that solid balance in all these different areas and factors and that's kind of what we're trying to do.     One of the projects we're working on right now is a political campaign funnel. This is just one that's easy to scale and we're just pretty much hacking it and taking advantage events which one of the things coupling social media with funnels is current events, man. That's, they kill. If you can find something trending and good and that has ... that you can milk for a long time, you better believe we're going to find a way to make, pinch money out of it, right.   Steve: Yeah. Isn't it the-   Dallin: I'll let Kristian talk about that.   Steve: The political campaign funnel, is that the one you downloaded I think from Sales Funnel Broker?   Kristian: Ah, no.   Steve: Maybe that was you, maybe it wasn't. I don't know. There's some guy, he downloaded it and came back and he's like, "This is the coolest thing ever." I was like, "Just the share [funnel 00:27:53] free one I got from someone else. Glad you like it."   Kristian: Yeah, no. I got the idea from actually from Funnel ... I got part of the idea from Funnel U. To be honest, as much as we know about funnels, something clicked when I watched Russell's video inside the membership site for the political bridge funnel, where it was like, "I see it." It was that coupled with the, the funnel stacking I got that whole idea of moving them from a front end funnel to a webinar funnel to a high ticket and how you stack those.   Steve: Sure.   Kristian: Bridging and when all the sudden the bridging made sense to me, I said, "Oh my God." Just like what Dallin was talking about here. Ultimately our goal is to, take the same amount of time to do all this work to go and work with somebody and do a commercial real estate transaction, where we're an investor or we're buying the property and people are investing with us, as it does to sell a t-shirt. Just time is time, it's just the size of the value and how you frame your mind around it. We are in the process of growing our agency. The whole point of it is to, if you think of construction companies, really good construction companies constantly have work that's in place to keep their employees working, so that they have the best team, right.   Steve: Mmm. Yeah.   Kristian: That's what they're always talking about is we just have to keep work so we can keep these guys busy. It's not about keeping them busy, but we also want to have the team in place because ultimately when we have our ideas, we can get them shipped quicker.   Steve: Yeah. I've been approached by a few people lately and they're like, "I got these awesome guys. I absolutely love them." He's like, "What work do you have? I just don't want them to go anywhere else." He's like, "I don't care what it is. I just got to bill."   Dallin: That's exactly what it is.   Steve: Yeah, interesting.   Kristian: Yeah. That's the idea, but to get back to what we're doing right now is I got the idea of how Russell explained the political bridge and my dad had ordered 100 t-shirts from my best friend. My best friend did all the screen printing for the Super Bowl in Santa Clara.   Steve: Jeez.   Kristian: He's got one of the largest screen printing companies on the west coast, based here in Phoenix. He has a company very similar to what Trey Lewellen started with Teespring.   Steve: Interesting.   Kristian: He's set in and he came to us and said, "Hey, why don't you partner with me and just handle the marketing on this." He's talked to me about doing some marketing for them for different aspects of their company. Now we're working together and the whole idea came up I said, "Well, you know what? I think I can do it." Before I was hesitant because I was like, "Well, I'm in the digital media space. I'm selling digital products." That was big hangup was I've got to sell to these entrepreneurs.     Then when this political bridge funnel that Russell talked about when he talked about how you move people from this list to this list, I went, "Oh my God. I can build a list in anything. I can just bridge them." It was a combination of that video inside of Funnel U and my participation in Todd Brown's PCP, Partnership Coaching Program, where they were really working on educational based marketing, and script and copy writing. The confidence level in my own ability to write copy had shifted to where now MFA is outsourcing some of their done-for-you client work to Dallin and I and having me write copy and script for their video sales letters.   Steve: What?   Kristian: Yeah.   Dallin: That's real, man.   Kristian: That tells you the ...   Dallin: We scale fast. Remember that third principle. We scale fast.   Steve: Yeah. Yeah. I wrote all those down. That's amazing. What's funny is that people don't realize that it literally is the exact same amount of work to do a small company as a big one.     My buddy, I mean as far as building a funnel and things like that, my buddy and I were building an [inaudible 00:32:11]. It was the first funnel I ever built with ClickFunnels and it was a smartphone insurance company and we were ... we got out of that for a lot of reasons, but it was interesting though because I was building it. We put it all out. That's actually when I got into ClickFunnels and it was right after ClickFunnels left beta. I was like, "Hey, I'm going to build this whole thing out before my ClickFunnels trial runs out." I'd never built one and I just killed myself for the next little while. We got it out.     Then this guy approaches me in Florida. He's like, "I need a funnel for some of my ..." He was selling water ionizers or something. I was like, "Oh man. This is a big company. They're already making a couple million a year." I was blown away. I was like, wait, this is the same exact amount of work as it was for the small little startup. Anyways, I thought that was interesting you said that.   Kristian: Yeah. That's what we talk about is that it's easier to work with those bigger companies. They get it.   Steve: Yeah.   Kristian: You work with the smaller companies and they're worried about how much money it's going to cost them. The reality is that the more we put ourselves in a position to work with guys like you and Russell and guys like Todd and Lou Coselino and David Perriera and all them at MFA, they're saying, "Man, why are you, how come you're not charging double and triple?"   Steve: Yeah.   Kristian: Dallin and I are sitting here like seriously if they're willing to pay us to write scripts for, to outsource their ad copy to us for some of their client work, what's that say? I mean, we're literally working with, doing work for the guys that are considered the best in the industry.   Steve: That's ... Yeah. Yeah.   Kristian: It's just a mindset shift is what it is. That has made it a little easier to have a conversation with someone and say, "You know what? We can take on this project. Here's how much it is."   Steve: Yeah.   Kristian: They're like, sticker shock. Well, sticker shock. You can go and just have someone build the pages for you, but it's not going to convert. I know that for a fact because copy os what converts, right.   Steve: You know Tyler Jorgensen?   Kristian: You know what, it sounds familiar. I think I-   Steve: He said the same thing to me. He's like, "You charge 10 grand to build a custom funnel?" I was like, "Yeah." He's like, "Why not 15?" I was like, "I don't know. I'd never thought about that before." I thought 10 was kind of the mark. He's like, "No, no, no, no. I'd do 15, 20, 25." I was like, "You've got to be kidding." That is is just a mindset shift. You'll get better people to build for anyways, whatever it is.   Kristian: The big thing for us-   Dallin: True and at the same time ...   Kristian: Yeah, I don't know.   Dallin: You there?   Kristian: Yeah, you cut-   Steve: Kind of lost you there.   Kristian: The big thing for us is really to build a team, Steve, and to have that team in place and be able to have people that focus on all the different areas of the funnels, so that they get really, really good at that. They don't have to know the whole process because that's what I've spent the last two and a half years doing, right.   Steve: Wow.   Kristian: They can be part of this and be part of building something and helping these clients and really enjoy what they're doing. Then, like I said, when we have these ideas we can ship them. I know you want to know and your audience probably wants to know what it is that we're doing, which is what got you in. I mentioned my friend, Bryant. He's got this company like Teespring. He's got everything in place to roll this out. We had this idea for how to start doing that. We took advantage of knowing that the campaigns going on right now. I mentioned to you I think my dad bought like 100 Trump t-shirts from him. I was like, "Those are really cool shirts." My dad's like, "Yeah, man You should do this funnel stuff and figure out how to sell these to everyone. Look how crazy everyone is about Trump. Trump's going to kill it." At the time, it was still in the Republican Primaries. I'm like, "Well, I don't want to go build a funnel."   Steve: Yeah.   Kristian: "Then trump doesn't win the primaries." But as he started pulling away I'm like, "Oh, let's start testing some stuff." We tested one funnel and surprisingly the Facebook campaign got a lot of clicks, but there wasn't a lot of opt-ins and conversions on the funnel. What it did and I think this is one of the biggest skill sets that people who are elite develop versus people that are frustrated and saying this isn't working for me is understanding the information that they're getting and what to do with it. You might not have a winning campaign or a funnel that's making money, but to understand what kind of info you're getting and how to use that to do the next thing is that whole testing process is what separates those that are killing it from those that are getting killed. That first funnel that we did, didn't make money. Not at all.   Steve: Yeah.   Kristian: I mean it lost $1,200. I went to Dallin and I said, "Dude, this is awesome." He's like, "Huh?" I said, "Look at the retargeting list that we got." Then we went and we tweaked this and I said, "What if we change the front end," and at that time Mike Pence had just been named Trump's VP. I'm like, "Who the hell is Mike Pence? I never heard of this guy before." I started asking people, they're like, "No." Unless you're from Indiana, you don't know who Mike Pence is. I go, "Should Trump have picked Mike Pence? Isn't there someone else." I'm like, "Boom. Is there a vice presidential debate in the Republican Party?"   Steve: Yeah.   Kristian: We created a little mini survey around is Mike Pence the right one. First of all, you've got all these people that love Trump and they're hardcore republicans and now you're creating an internal debate. Everyone wants to voice their opinion, but they don't want to be judged.   Steve: Yeah. People get pretty intense about that for sure.   Kristian: Yeah. We created a mini survey.   Dallin: Oh yeah.   Kristian: We created a mini survey and we had this retargeting list from the first time and we started running ads. I didn't expect and I don't think Dallin either, that it was going to do as well as it did, but I mean, we had in less than 12 hours, we had 500 email opt-ins.   Steve: What? Oh my gosh.   Kristian: I was like, "Oh my God." I'm like, "Holy crap." I'm like, "What the hell's going on?" Of course the first goal is to try and get the funnel to break even. What we had to do was we were getting so much information so quickly that we really had to be on our toes and make adjustments and modifications. What we figured out through the first week of testing this is there's so much activity on this funnel. Just to give you the stats, after what was Dallin, really 6 days of running the ads, we got 2,600 email subscribers?   Dallin: Five and a half, yeah.   Kristian: Yeah. Five and a half days, we got 2,600 email subscribers.   Steve: Wow.   Kristian: K, the funnels not at break even, but here's what I want whoever's listening and whoever wants to take this information understand is the testing process. We figured out between two front end offers-   Steve: Which one was the winner.   Kristian: Which one's working better.   Steve: Yeah. Which one's the awesome one. Yeah.   Kristian: It's still not winning. Our free plus shipping is not, it's not helping us break even. The reason for that is because we're getting so many opt-ins. On a normal free plus shipping, you're not getting as many people clicking on the ads, right.   Steve: Right.   Kristian: Well, we're getting 5, 6 times the amount of people subscribing to the email-   Steve: Would you, in that scenario, would you ever try and get even less people. It'd be counter-intuitive maybe, but I would just start tweaking the free plus shipping, I guess.   Kristian: No. No. Well, no. We can't-   Dallin: The strategy-   Kristian: Yeah. We can't really tweak it because it's not like we're going to offer anything cheaper than free plus shipping. When you start looking at all the different things we can offer, there's not a lot of options, but here's what Dallin and I have figured out is that we think we've created a new funnel. It's not really new in the sense of what you and I and Russell and all these other guys think of.   Steve: True.   Kristian: In terms of Russel and [Daygin Smith 00:41:29] coming up with the black box funnel, right.   Steve: Yeah.   Kristian: It's just soft offer funnel, a front end soft offer. We think that we've come up with what we call a backdoor funnel.   Steve: Interesting.   Kristian: You get so many people on your email list. You get as many people to take the first offer and you get as many people to take your upsell as possible to figure out how close to break even you can get. If you look at 2,600 people, we go back and look at the numbers, only about 115 of those 2,600 ever saw the offer.   Steve: Huh.   Kristian: Now we have an opportunity to present those people with the offer again. Well, how do you do that in a way that's going to get a lot of people to open the e-     All right. Want me to ...We cut off here at the point of high dramas. As I was mentioning, we got so many email subscribers and such a lower number based on the email subscribers because we didn't expect to have that many, that we still weren't at break even, but we have a ton of people that we can show an offer to. It's a little different obviously because our price points ... We're doing apparel and things like that.   Steve: It's like delaying the offer almost on purpose, right. I mean this is ... awesome.   Kristian: Yeah. Remember, we started this whole thing with a survey, right, something that people were very passionate about, so a lot of polarity in there. They want their opinion-     They also want to know what everyone else thinks, where they fall in line here. We thought, "Oh my God. Somebody that votes, that voices their opinion, takes the time to put a vote in wants to know what the results are." We created a results page that shows them the results and has a special offer that all those people haven't seen. When we send it in the email and we tell them here's the results of the survey, the open rates are and the click through rates are sky high.   Steve: How long are you waiting to actually send them this results page?   Kristian: A couple of days, so-   Steve: Oh really. Wow.   Kristian: Yeah. I mentioned Actionetics. The whole reason that we started doing this is because we wanted to ... since we're having people take a survey and we're offering them this gift, we want to make sure we get as many people that take us up on that gift for taking the time to vote. We have a few of those triggers built in there, "Hey, don't forget to grab your free gift. We noticed you took the time, maybe something happened. Go back here and grab your gift." Then we make sure that everybody sees the results page a couple of days later.   Steve: A couple of days. That definitely is a different style for sure. You don't think that hurts conversions at all?   Kristian: No, I mean. It's a survey, right?   Steve: Sure.   Kristian: The point of high drama and the suspense and all that. We're still testing it, again, like I mentioned earlier that the biggest thing I think that separates those that are successful and those that aren't is to understand the type of information that you get.   Steve: Yeah.   Kristian: We may found out that we need to send the results sooner, but we don't know. We've got to test.   Steve: It's interesting positioning too of you saying, "Hey. It look's like. Thanks for taking it. Here's your results. I don't know if missed this, but just jump back and get that." That's interesting. Like they missed it. They missed the gift.   Kristian: Yeah. Yeah. "You forgot to grab your gift." That's our first step and then in the email that comes after they've taken the survey, "Hey, we're in the process of tallying up the results. We'll send them to you as they're updated."   Steve: Interesting. It keeps the loop open, basically.   Kristian: Hmm-hmm(affirmative). Exactly. Exactly.   Steve: Man, that's awesome. Well, hey is there a URL that we can go check that out on? I don't want to pollute or dilute any of your stats, so if not that's fine, but ...   Kristian: Yeah. We're just running ads to this right now.   Steve: Good.   Kristian: We're in the process of, like I said, this was just an idea that my dad came up with. I've got to give him credit for the initial idea, but now it's turned into kind of a new business entity, right.   Steve: Yeah.   Kristian: We're growing this email list and the concepts that Russell talks about the how to bridge funnels and lists and things like that. We're starting to build a list now in that republican, conservative, survivalist category. We're going to take it a step further and build out a home page and start doing some different stuff with it.   Steve: That's interesting. You're going to go through and who's going to keep opening all the emails over and over again, looking at all the stats of all the people around. These are the hyper active political caring people. You know what I mean? That's awesome. That's a really clever way to segment out those people. That's fantastic.   Kristian: Yeah. Yeah. You never know where your next business entity is going to come from.   Steve: Interesting. Gosh, well, hey, I know we've been on quite a while. Thanks for dropping all the bombs of gold you guys did. I don't know what happened to Dallin, but ...   Kristian: Yeah. He just texted, said thank you. He's trying to get back on, but I know we've got to take the kids to school and stuff, so-   Steve: Awesome. Well, hey man, I appreciate it. Thank you so much and this was awesome.   Kristian: Well, thank you so much. I appreciate it, Steve. Love meeting new people that are doing the same thing as us and glad that we can reach more people that are trying to learn how this works and kind of help them understand the process and that if they just stick at it and keep testing. That's really the big thing I think is testing and learning is how you get better at it.   Steve: You're kind of a scientist going through this, for sure. Going in an industry you know will make money obviously, but whatever you're doing specifically, you might almost always be the first. The think big, start small and scale fast. That's huge.   Kristian: Yeah. If anyone wants to connect with us, Dallin and I are both on Facebook. We mentioned Periscope. I do a lot of broadcasting on there with what I call the Live Stream Marketing Funnel Show. We're rolling, if people are interested in learning how to use live video, we've got that coming out. Yeah. Connect with us on social media. Kristian Cotta and Dallin Greenberg.   Steve: Okay, yeah. Then you've got the Health Success Podcast. Guys, go check him out at Health Success Podcast as well as he said Live Stream Marketing?   Kristian: Well. Yeah. Just go to KristianCotta.com. It'll take you right there.   Steve: Cool. Awesome.   Kristian: Kristian with a K.   Steve: Kristian with a K. Cotta, right?   Dallin: I'm in.   Kristian: Kristian with a K. Cotta. Dallin's in here. He just got back in.   Dallin: Dude, I don't know what happened. I was getting all excited what Kristian was saying and then just cut off.   Kristian: It's the point of high drama, that's what we were talking about.   Dallin: I know. It was. That's what I told Amy. Is it over?   Steve: It is now.   Kristian: Yeah. We're just wrapping it up.   Steve: Awesome.   Dallin: Sorry.   Steve: It's good. Hey, thanks guys so much.   Kristian: All right. Take care, Steve.   Dallin: See you man.   Steve: All right. Bye-bye.   Speaker 4: (music starts) Thank for listening to Sales Funnel Radio. Please remember to subscribe and leave feedback. Have a question you want answered on the show? Get your free t-shirt when your question gets answered on the live Hey Steve Show. Visit salesfunnelbroker.com now to submit your question. (music ends)

Award-winning director/screenwriter Rolfe Kanefsky visits Movie Addict Headquarters to discuss “1 in theGun,” his neo-noir thriller scheduled for DVD release on November 8. Kanefsky has written and directed 15 feature films, including “Pretty Cool,” “Dead Scared,” and “There’s Nothing Out There.” He earned a top screenplay award at the L.A. Shriekfest competition and was the subject of a featured cover story for Hollywood Scriptwriter magazine. Kanefsky’s features have been selected and won multiple awards at various prestigious film festivals.   Producer Esther Goodstein, who plays a small but important role in Kanefsky's 1 in the Gun, also joins in the lively discussion.