American country music singer
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Colt and David sit down with songwriter Brian White. White has more than 400 cuts to date, including 16 number 1's. His credits include Michael English‘s “Holding Out Hope To You” and The Martins‘ “The Promise,” both of which took home a Dove Award for Song of the Year, as well as Rodney Atkins‘ “Watching You,” which was named SESAC Country Song of the Year, and Jason Aldean‘s chart-topper “Blame It On You.”White's work has been recorded by other Christian artists such as We Are Messengers, Ben Fuller, Consumed By Fire, Danny Gokey, Kutless, 7eventh Time Down, Avalon, Point of Grace, Mandisa, 4Him, Larnelle Harris, Karyn Williams and Selah, among others. He has also scored more cuts in the country and pop markets with Rascal Flatts, Trace Adkins, Gary Allan, The Swon Brothers, Steve Holy, Earl Scruggs, Terri Clark, Kix Brooks and BlackHawk.Website: www.brianwhitesongwriter.comFacebook: www.facebook.com/bwtunesInstagram: www.instagram.com/bwtunesTwitter (X): www. twitter.com/bwtunesSend us a textSupport the showCheck out our socials and follow us!Facebook: www.facebook.com/TwangTownPodcastInstagram: www.instagram.com/TwangTownPodTwitter: www.twitter.com/TwangTownPodWe would love your support to continue to bring listeners amazing content!Cash App: www.cash.app/$TwangTownPodBuzzsprout: https://www.buzzsprout.com/2232176/support
You know I love a good conspiracy theory and you know who else does? Steve Holy and his rep Maurisa!
National Banana Bread day. Entertainment from 1956. Battle of the Alamo began, 1st mass Polio vaccines given, Marines raise US flag on Mt. Suribachi in WW2. Todays birthdays - Peter Fonda, Johnny Winter, Patricia Richardson, Howard Jones, Kristin Davis, Steve Holy, Emily Blunt, Dakota Fanning. John Keats died.Intro - God did good - Dianna Corcoran https://www.diannacorcoran.com/The banana bread song - The Hungry Food BandRock & Roll Waltz - Kay StarrI forgot to remember to forget - Elvis PresleyLords Prayer - Sister Janet MeadBirthdays - In da club - 50 Cent https://www.50cent.com/ Highway 61 - Johnny WinterLife in one day - Howard JonesSex in the city TV themeBrand new girlfriend - Steve HolyExit - 98 Proof - Clay Rigdon https://www.clayrigdon.com/countryundergroundradio.comcooolmedia.com
Send us a Text Message.If you spend five minutes with Brian, you're going to know real fast. He's passionate. He loves his hometown, Cincinnati Reds, he loves his wife, his music, and his relationship with God.He also happens to be from my alma mater, Mount Vernon Nazarene University. He was the frontman for a Christian band, Brian White and Justice for 15 years. He had five projects that he recorded. Not only that. He has written 16 number-one songs. He has two Dove Awards for Song of the Year. Country Song of the Year and Billboard's Most Played Song of the Year for Rodney Adkins Watching You, as well as ACMas well as ACM and CMA nominations. Recently “Watching You” was listed at #37 in Billboard Magazines “100 Greatest Country Songs Of All Time” and also topped the chart as “The Most Played Country Song of The Decade”. With over 400 cuts to his credit, his songs have been recorded by such Christian artists as Danny Gokey , Kutless, 7eventh Time Down, Avalon, Point of Grace , Mandisa, 4 Him, Larnelle Harris, Karyn Williams, Selah, All Star United, 33 Miles, Pure NRG, Jaci Velasquez, Cliff Richard, and many more. Brian has also experienced success in the Country and Pop market with his songs being recorded by such artist as Rascal Flatts , Trace Adkins, Jason Aldean, Gary Allan, Rodney Atkins, The Swon Brothers, Steve Holy, Earl Scruggs, Terri Clark, Kix Brooks, Blackhawk, Canadian Country stars Chad Brownlee, Tim Hicks, Brett Kissel, The Lovelocks, Livy Jeanne, NewLaw as well as Australian artist Jayne Denham , Missy Lancaster , Travis Collins and Russian Pop Star Avraam Russo.Brian is a frequent speaker / worship leader for conferences around the country as well as a featured clinician at songwriting seminars. When he's off the road, he can be found playing a Songwriter Round, or in the studio behind the console producing records. Brian makes his home in Nashville, TN with award winning Christian Recording Artist Karyn Williams. and writes for Anthem Entertainment Music Publishing.Find out more about Brian at https://brianwhitesongwriter.com/Support the Show.
Colt and David sit down with songwriter Joe Leathers.A native of Memphis, Joe's influences are diverse, and that diversity is evident in his songwriting. An award-winning songwriter, some of Joe's hits include, “ Save The Roses” by Lee Brice, "Tough" by Craig Morgan, “Where I'm From” by Jason Michael Carroll, Tim McGraw's "Still" and Steve Holy's “Love Don't Run.” Joe also landed the title cut to the Kenny Chesney platinum release Hemingway's Whiskey, and Clay Walker's Jesse James. The critically acclaimed “Nashville Without You” is on Tim McGraw's Two Lanes of Freedom album. Thompson Square and Trace Adkins both released his song “I Can't Outrun You.” Other artists who have recorded Joe's songs include Lee Brice, Guy Clark, Kris Kristofferson, Trailer Choir, Adam Gregory, The Davisson Brothers, Halfway To Hazard, Rio Grande, Lisa Brokop, Kellie Pickler, Jerrod Niemann, Randy Houser, Gary Allan, Ruston Kelly, Grace Askew, and others. Joe's approach to life and the craft of songwriting can be summed up by his own words, “swing hard, you might hit it.” Joe writes for Curb|Word Music Publishing in Nashville.Facebook: www.facebook.com/joeleathersInstagram: www.instagram.com/merelyjoeleathersSpotify: https://open.spotify.com/playlist/50rnzF6Cm7Eadr7TbV6PToSupport the Show.Check out our socials and follow us!Facebook: www.facebook.com/TwangTownPodcastInstagram: www.instagram.com/TwangTownPodTwitter: www.twitter.com/TwangTownPodWe would love your support to continue to bring listeners amazing content!Cash App: www.cash.app/$TwangTownPodBuzzsprout: https://www.buzzsprout.com/2232176/support
National Banana Bread day. Entertainment from 2014. Battle of the Alamo began, 1st mass Polio vaccines given, Marines raise US flag on Mt. Suribachi in WW2. Todays birthdays - Peter Fonda, Johnny Winter, Patricia Richardson, Howard Jones, Kristin Davis, Steve Holy, Emily Blunt, Dakota Fanning. John Keats died.Intro - Pour some sugar on me - Def Leppard http://defleppard.com/The banana bread song - The Hungry Food BandDark horse - Katy Perry Juicy JChillin' it - Cole SwindellLords Prayer - Sister Janet MeadBirthdays - In da club - http://50cent.com/Highway 61 - Johnny WinterLife in one day - Howard JonesSex in the city TV themeBrand new girlfriend - Steve HolyExit - Its not love - Dokken http://dokken.net/https://coolcasts.cooolmedia.com/
If you spend five minutes with Brian, you're going to know real fast. He's passionate. He loves his hometown, Cincinnati Reds, he loves his wife, his music, and his relationship with God.He also happens to be from my alma mater, Mount Vernon Nazarene University. He was the frontman for a Christian band, Brian White and Justice for 15 years. He had five projects that he recorded. Not only that. He has written 16 number-one songs. He has two Dove Awards for Song of the Year. Country Song of the Year and Billboard's Most Played Song of the Year for Rodney Adkins Watching You, as well as ACMas well as ACM and CMA nominations. Recently "Watching You" was listed at #37 in Billboard Magazines "100 Greatest Country Songs Of All Time" and also topped the chart as "The Most Played Country Song of The Decade".With over 400 cuts to his credit, his songs have been recorded by such Christian artists as Danny Gokey , Kutless, 7eventh Time Down, Avalon, Point of Grace , Mandisa, 4 Him, Larnelle Harris, Karyn Williams, Selah, All Star United, 33 Miles, Pure NRG, Jaci Velasquez, Cliff Richard, and many more. Brian has also experienced success in the Country and Pop market with his songs being recorded by such artist as Rascal Flatts , Trace Adkins, Jason Aldean, Gary Allan, Rodney Atkins, The Swon Brothers, Steve Holy, Earl Scruggs, Terri Clark, Kix Brooks, Blackhawk, Canadian Country stars Chad Brownlee, Tim Hicks, Brett Kissel, The Lovelocks, Livy Jeanne, NewLaw as well as Australian artist Jayne Denham , Missy Lancaster , Travis Collins and Russian Pop Star Avraam Russo.Brian is a frequent speaker / worship leader for conferences around the country as well as a featured clinician at songwriting seminars. When he's off the road, he can be found playing a Songwriter Round, or in the studio behind the console producing records. Brian makes his home in Nashville, TN with award winning Christian Recording Artist Karyn Williams. and writes for Anthem Entertainment Music Publishing.Find out more about Brian at https://brianwhitesongwriter.com/ --- Support this podcast: https://podcasters.spotify.com/pod/show/aaronconrad/support
If you spend five minutes with Brian, you're going to know real fast. He's passionate. He loves his hometown, Cincinnati Reds, he loves his wife, his music, and his relationship with God.He also happens to be from my alma mater, Mount Vernon Nazarene University. He was the frontman for a Christian band, Brian White and Justice for 15 years. He had five projects that he recorded. Not only that. He has written 16 number-one songs. He has two Dove Awards for Song of the Year. Country Song of the Year and Billboard's Most Played Song of the Year for Rodney Adkins Watching You, as well as ACMas well as ACM and CMA nominations. Recently "Watching You" was listed at #37 in Billboard Magazines "100 Greatest Country Songs Of All Time" and also topped the chart as "The Most Played Country Song of The Decade". With over 400 cuts to his credit, his songs have been recorded by such Christian artists as Danny Gokey , Kutless, 7eventh Time Down, Avalon, Point of Grace , Mandisa, 4 Him, Larnelle Harris, Karyn Williams, Selah, All Star United, 33 Miles, Pure NRG, Jaci Velasquez, Cliff Richard, and many more. Brian has also experienced success in the Country and Pop market with his songs being recorded by such artist as Rascal Flatts , Trace Adkins, Jason Aldean, Gary Allan, Rodney Atkins, The Swon Brothers, Steve Holy, Earl Scruggs, Terri Clark, Kix Brooks, Blackhawk, Canadian Country stars Chad Brownlee, Tim Hicks, Brett Kissel, The Lovelocks, Livy Jeanne, NewLaw as well as Australian artist Jayne Denham , Missy Lancaster , Travis Collins and Russian Pop Star Avraam Russo.Brian is a frequent speaker / worship leader for conferences around the country as well as a featured clinician at songwriting seminars. When he's off the road, he can be found playing a Songwriter Round, or in the studio behind the console producing records. Brian makes his home in Nashville, TN with award winning Christian Recording Artist Karyn Williams. and writes for Anthem Entertainment Music Publishing.Find out more about Brian at https://brianwhitesongwriter.com/
National chili day. Pop culture from 2002. Battle of the Alamo began, Jesus has a hit song, Raising of the U.S. flag on Iow Jima, Tootis Rolls invented. Todays birthdays - Peter Fonda, Johnny Winter, Patricia Richardson, Howard Jones, Kristin Davis, Steve Holy, Dakota Fanning, Emily Blunt. John Keats died.
What happens when you mix together a Jazz musician, Bluegrass performer, and songwriter / performer for a major television show? While you're at it, throw in spending time on the boards of Broadway (NYC), Lower Broadway (Nashville), along with being on the road with one of the Rock N' Roll industry's legends, and you get singer, songwriter, multi-instrumentalist Tim McDonald. On this episode of The Business Side of Music, we talk to Tim, discussing his career, how he broke in to getting a gig on the hit ABC television show “Nashville”, wound up on the road with Rick Derringer, and has created 11 albums in his short career, many of different genres including Bluegrass and Jazz. Tim is a former United States Army Veteran as a Staff SGt graduating with honors from the Armed Forces School of Music, and performed in two New York Broadway musicals: “Aida”, and “The Producers”. Tim moved to Nashville, TN as a session artist, and commenced a focused effort as a singer songwriter and pianist. Tim is currently touring the world with his Country and Jazz bands. When he's not doing that, he tours with legendary rock guitarist Rick Derringer. Tim has also toured with Blake Shelton, Hank Williams Jr, Olivia Newton-John, Pam Tillis, Mark Chesnutt, Josh Gracin, Buddy Jewell and Steve Holy. Additionally Tim has also had the honor to perform with guitar studio legend and artist Larry Carlton Tim can also be seen on the big screen in 4 seasons of the ABC series "Nashville" as keyboardist for Luke Wheeler, Every Other Holiday as a choir pianist, and Patsy and Loretta Forever as Pianist for Loretta Lynn. Tim's original songs are also included in Jerry Seinfeld's "Comedians in Cars Getting Coffee" and several movies including "A Perfect Fit". Tim has 11 albums including 5 Country albums, 4 Jazz albums, including his latest releases on his 10th record suitably called "10" and his pandemic bluegrass record titled "Highland County". McDonald was also recently nominated for the Kentucky Musicians Hall of Fame. Music heard on this episode: Song: “Spankin' Bottom Red” From the Album: 10 Songwriter(s): Tim McDonald Song: “Hot Chicken” From the Album: 10 Songwriter(s): Tim McDonald / Michael Tebrinke Song: “Tyburn Tree” From the Album: Highland County Songwriter(s): Tim McDonald Song: “John Henry Butler” From the Album: Highland County Songwriter(s): Tim McDonald www.timmcdonaldband.com The Business Side of Music ™ © 2022 Lotta Dogs Productions LLC Showrunner and Executive Producer Emeritus: Tom Sabella Produced and Host (by the guy who has a face for podcasting): Bob Bender Director of Video and Continuity (the brains of the entire operation): Deborah Halle Audio/Video Editor (the man behind the curtain): Mark Sabella Marketing and Social Media: Sarah Fleshner for 362 Entertainment All Around Problem Solver: Connie Ribas Recorded inside an old beat up Airstream Trailer located somewhere on what's left of Music Row in Nashville TN (except during the Covid 19 pandemic, then it's pretty much been accomplished VIA Skype or over the phone, with the exception for those fearless enough to come to Bob Bender's living room… and there have been a few). Mixed and Mastered at Music Dog Studios in Nashville, TN Edited and Posted at Midnight Express Studio located in Olian, NY Production Sound Design: Keith Stark Voice Over and Promo: Lisa Fuson Special Thanks to the creator and founder of the podcast, Tom Sabella, along with Traci Snow for producing and hosting over 100 episodes of the original "Business Side of Music" podcast and trusting us to carry on their legacy. Website: If you would like to be a guest on the show, please submit a request to: musicpodcast@mail.com If you're interested in becoming a sponsor for the show, let us know and we'll send you a media / sponsorship kit to you. Contact us at musicpodcast@mail.com
Steve Holy sits down with me to talk about his fatherhood journey. He and I talk about why he took a break from his music career to be there for his daughters. We also talk about the values he looks to instill into his kids as they grow up. After that we talk about his new album and his creative process. Steve shares one of his stories about his music career that made his kids so jealous. Lastly, we finish the interview off with the Fatherhood Quick Five. About Steve Holy Steve Holy is known for his multi-week No.1 singles Brand New Girlfriend and Good Morning Beautiful. He went on to become one of the decade's most played songs on country radio and remains one of Billboard's Top 100 Country Songs of All Time. Holy's daughters were extremely young when their father was first on the rise in country music. They couldn't understand why dad was always on the road. In order to be an active part of their lives during their pivotal years, Holy decided to step away from his love of music in order to do something he loved even more, which was to be a dad. Now that his girls are old enough to understand what a job as a musician entails, they have become their dad's biggest cheerleaders. Just knowing he has their support has been the driving force behind why the Texas native finally stepped back into the studio after so many years away and he says being back feels like he's home again. Make sure you follow Steve on Twitter at @SteveHoly and go to his website at steveholymusic.com. About The Art of Fatherhood Podcast The Art of Fatherhood Podcast follows the journey of fatherhood. Your host, Art Eddy talks with fantastic dads from all around the world where they share their thoughts on fatherhood. In addition, you get a unique perspective on fatherhood. You hear from guests like Joe Montana, Kevin Smith, Danny Trejo, Jerry Rice, Jeff Foxworthy, Patrick Warburton, Jeff Kinney, Paul Sun-Hyung Lee, Kyle Busch, Dennis Quaid, Dwight Freeney and many more.
In this episode, Mark Baratto sits down with two of the most well-known songwriters in Nashville; Craig Wisman and Lee Thomas Miller. If you are an aspiring songwriter or musician, this episode is filled with so much wisdom, that it's a can't miss. We discuss their writing process and how they pump out over 100 songs per year... year after year. Between them, they have 33 # 1 songs, winning a number of industry awards, and have written songs for some of country music's top artists like Tim McGraw, Kenny Chesney, Dolly Parton, Blake Shelton, Luke Bryan, Dierks Bentley, Carrie Underwood, Jason Aldean, Florida Georgia Line, Brian Kelley, Brad Paisley, Trace Adkins, Terri Clark, Jamey Johnson, Chris Stapleton... the list goes on and on! Be on the listen for a little jam session by Craig Wiseman on the guitar after the closing music... ENJOY! Reach out to Craig here: Instagram: https://www.instagram.com/thebigloud Big Loud Publishing Website: http://bigloudpublishing.com Instagram: https://www.instagram.com/bigloud Facebook: https://www.facebook.com/bigloud Twitter: https://twitter.com/bigloud Reach out to Lee here: Website: http://www.leethomasmiller.com Instagram: https://www.instagram.com/leethomasmiller More on Craig Wiseman Craig Wiseman is one of country music's most renowned, talented and distinguished writers. From his early days of writing and drumming in Hattiesburg, Mississippi to being crowned Songwriter of the Century by ASCAP, he has indeed created for himself a monumental platform in the history of country music. As the writer of songs including Brooks and Dunn's “Believe” to Blake Shelton's “Boys ‘Round Here”, Wiseman has amassed over 350 cuts, 125 singles, and 27 #1's. After moving to Nashville in 1985 to pursue a career in songwriting, he received his first chart success after having co-written “The Only One” from Roy Orbison's album, Mystery Girl. In 1990, Wiseman signed his first publishing deal with Almo/Irving Music, and ten years later, he signed with BMG Music Publishing. In 2003, Wiseman opened his own publishing company, and within the first year of the independent company's operation, Wiseman experienced the first single of the catalog; “Live Like You Were Dying” by Tim McGraw not only peaked at the top of the charts for ten weeks, but it also was named NSAI Song of the Year, CMA Song of the Year, ACM Song of the Year and won the Grammy Award for Best Country Song. In 2012, Wiseman co-founded Big Loud's management division, the launchpad of Florida Georgia Line, followed by Big Loud Records in 2015. Wiseman's success has continued to escalate at exponential levels throughout the years. He was proclaimed ASCAP's “Songwriter of the Year” in 2003, 2005, and 2007 in addition to being named “Writer of the Year” by NSAI and Music Row in 1997. In 2009, he received the impressive honor of NSAI's “Songwriter of the Decade” and won the 2014 Heritage Award from ASCAP as the most performed country songwriter of the century. Following those years of success, hard work & accomplishments, Wiseman was inducted into the Nashville Songwriters Hall of Fame in October of 2015. In 2017, Wiseman was honored with a CMA Triple Play Award for FGL's “Anything Goes” & Blake Shelton's “Gonna” & “Came Here To Forget.” Although his accomplishments are nothing less than extraordinary, Wiseman's talents and endeavors extend far beyond the field of songwriting. As a complement to Tim McGraw's “Live Like You Were Dying”, Wiseman co-wrote a book with the same title, which topped the New York Times Best Seller list in 2004. Additionally, he co-wrote the book A Baby Changes Everything in 2008, in conjunction with Faith Hill's #1 single. The following year, Wiseman starred in a reality TV show, The Hitmen of Music Row, which aired on GAC. For the past 15 years, Wiseman has hosted The Stars of Second Harvest Show at the Ryman, showing his philanthropic heart and giving all proceeds to the Second Harvest Food Bank Of Middle Tennessee. To date, this musical event has raised more than $1.5 million for the food bank. Craig's Instagram: https://www.instagram.com/thebigloud Big Loud Publishing Website: http://bigloudpublishing.com Instagram: https://www.instagram.com/bigloud Facebook: https://www.facebook.com/bigloud Twitter: https://twitter.com/bigloud More on Lee Thomas Miller FORMER PRESIDENT OF THE NASHVILLE SONGWRITER'S ASSOCIATION (NSAI) 3 Time Grammy Award Nominee: 2003 Grammy nomination: “The Impossible” (Joe Nichols) Country Song of the Year: 2009 Double Grammy nomination: “You're Gonna Miss This”(Trace Adkins)- Country Song of the Year “In Color” (Jamey Johnson)- Country Song of the Year Music Row Magazine: Breakthrough Songwriter of the year 2003 Awarded one of NSAI's ‘Ten Songs I Wish I Had Written' 2003: “The Impossible” Awarded one of NSAI's ‘Ten Songs I Wish I Had Written' 2008: “You're Gonna Miss This” Won Song of the Year at the 2008 NSAI awards for “You're Gonna Miss This” Nominated for Song of the Year at 2008 CMA awards for “You're Gonna Miss This” 2009 Double ACM Nominee: “You're Gonna Miss This” and “In Color” for Song of the Year. Won Song of the Year at the 2009 ACM awards for “In Color” Won Music Row Magazine's 2009 Song of the Year for “In Color” Awarded one of NSAI's ‘Ten Songs I Wish I Had Written' 2009: “In Color” Won Song of the Year at the 2009 CMA awards for "In Color" Awarded BMI's inaugural "Champion's Award" 2015 Nominated for Song of the Year at the 2018 ACM awards for "Whiskey and You" #1 Country Singles: “The Impossible” (Joe Nichols)** “I Just Wanna Be Mad” (Terri Clark)** “The World” (Brad Paisley)** “You're Gonna Miss This” (Trace Adkins)*“I'm Still A Guy” (Brad Paisley)“Southern Girl” (Tim McGraw) "Perfect Storm" (Brad Paisley) (*received BMI Million Play Award) (**received BMI 2 Million Play Award) Other top 10 singles: "It Aint My Fault" (Brothers Osborne) #9 "Crushin' It" (Brad Paisley) #7 “In Color” (Jamey Johnson) #7 “Nothing To Die For” (Tim McGraw) #5 “Jesus In Disguise” (Brandon Heath) #8 "Just A Girl" (Brandon Heath) #8 Other top 20 singles: “Something To Do With My Hands” (Thomas Rhett) #15 “Crying On A Suitcase” (Casey James) #14 “Leaving Eden” (Brandon Heath) #17 Cuts include: Tim McGraw, Rascal Flatts, Dierks Bentley, Josh Turner, Brad Paisley, Joe Nichols, Terri Clark, John Michael Montgomery, Sammy Kershaw, Andy Griggs, Tracy Byrd, Tracy Lawrence, Randy Travis, Rhett Akins, Blue County, Billy Currington, Craig Morgan, The Wreckers, Chris Young, Blackhawk, Mark Wills Production credits include Curb recording artist Steve Holy including the 2006 #1 single: “Brand New Girlfriend” and 2010 top 20 single "Love Don't Run" Website: http://www.leethomasmiller.com Instagram: https://www.instagram.com/leethomasmiller
On the show today, we chat with industry veteran April Rider, who is the VP of Radio Promotion & Marketing for Quartz Hill Records. Our conversation hinges around whether the radio is viable anymore, can an artist break out on such music platforms as Tik Tok, Spotify, and YouTube, or does it take both radio promotions along with social media. We also discuss the crazy days of radio promotions that April and myself both endured when working together at a specific record label and some of the things we had to do to get an artist's single added to the radio. Prior to being the VP of Radio Promotion & Marketing for Quartz Hill Records, April served as the General Manager of Operations launching Brown's Stoney Creek Records and was responsible for launching Thompson Square's breakout single, “Are You Gonna Kiss Me or Not,” which became Country radio's most-played song of 2011. Rider also previously served 10 years as the VP of Promotion for Curb Records during which time Tim McGraw was Country radio's most-played artist of the decade and conquered multiple charts hits with McGraw, JoDee Messina, Rodney Atkins, LeAnn Rimes, Hank Jr., Wynonna, Steve Holy, Lee Brice, and others. Prior to that Rider worked at the iconic Decca Records with LeAnn Womack, Gary Allan, and Mark Chesnutt to name a few. Rider has spent most of her career in artist promotion and marketing. She also spent six years as a Managing Partner at RPM Entertainment. Working with legendary Scott Siman who manages Tim McGraw where she branded, managed and also ran team that worked Chase Rice, Zac Brown, Maggie Rose and others. The Business Side of Music ™ © 2021 Beyond the Music Co-Produced and Hosted (by the guy who has a face for podcasting): Bob Bender Co-Producer, Creator and Technical Advisor (the man behind the curtain): Tom Sabella Director of Video and Continuity (the brains of the entire operation): Deborah Halle Audio and Video Editor Midnight Express Studio: Mark Sabella Marketing and Social Media: Kaitlin Fritts Executive Assistant to Bob and Tom, and editor for the Blog: Meagan Droke All Around Problem Solver: Connie Ribas Recorded at: The Bunker in Franklin, TN (except during the Covid 19 pandemic, then it's pretty much done VIA Skype or over the phone, with the exception for those fearless enough to come to Bob Bender's living room… and there are a few). Mixed and Mastered at Music Dog Studios in Nashville, TN Production Sound Design: Keith Stark Voice Over and Promo: Lisa Fuson Website: businesssideofmusic.com Stream or Download (free) businesssideofmusic.com To submit to be interviewed: musicpodcast@mail.com Sponsorship information businesssideofmusic.com/sponsor-affiliate/ Join our mailing list for show announcements, career advice, industry discounts, free gifts, and more. Like Free Special Thanks to Tom Sabella and Traci Snow for producing and hosting over 100 episodes of the original “Business Side of Music” podcast, and trusting us to carry on their legacy. For our disclaimer and all its details, please click on the applicable link on our website. The music provided for this episode is from: Artist: Nate Barnes Single: You Ain't Pretty Composer: Nate Barnes, Jason Sellers, Jimmy Yeary Website: www.natebarnesmusic.com
Singer and Songwriter, Jeffrey Steele, joins the series to discuss the love for music with the love for skateboarding. Stick around get comfortable and come jam out with us. Even if you are not a country music lover there are just some songs that we all hear at some point. Those songs that get the head bobbing, the feet moving and the emotions flowing. Those songs like Montgomery Gentry’s “My Town, Steve Holy’s “Brand New Girlfriend” and Rascal Flatts’ a band that transcends further than a country with songs like “Here”, “My Wish”, “Every Day” and “What Hurts the Most” and there are many others out there. Those songs I mentioned are just a few of the 100s of songs Steele has been involved in writing and producing! 2007 was the year he and his family would start a different and unexpected path. They started an organization named The Alex LeVasseur Memorial Fund and Community Foundation of Middle Tennessee. In honor of his late son. His love to film, skateboarding and playing music sparked a movement after heartbreak. They continue Alex's legacy by sharing his passions and love with all. Join us for an evening to support the Alex LeVasseur Memorial Fund on March 8th, 2021 in its 14th Annual Jeffrey Steele & Friends, an intimate evening and one-of-a-kind virtual experience! Mark the calendar for an amazing time that’s also a great cause! Donate Here ___________________________________________________________________ Follow Dan's journey at Ridewithdanusa.com Support Suicide Awareness and Dan’s Cause at Opaatmovement.com HOV©2021
https://www.brianayersmusic.com/Brian Ayers is a singer and songwriter performing original and cover material with influences of country, folk, and rock. Based in the Finger Lakes and greater Rochester region of western New York, he's currently working as a solo act, with Chad Ayers as the Ayers Brothers, and in a slightly larger format as the Ayers Brothers Acoustic Band.The Two Feet Between Me And You debuted in 1998 and featured the popular single Road Trip. From 2000-2013, Brian helped write and record 3 albums of original material with Pop/Americana band Blue Jimmy, as well as a most-recent release, Blue Jimmy Live. He's recently enjoyed stints with local acts including Goodness and Steel Rails. Notable past performances have included support roles with Travis Tritt, the Beach Boys, Howie Mandell, Michael Bolton, Shooter Jennings, Roger Clyne, and Steve Holy, among others!
Watch This Episode on YouTube: https://youtu.be/jPY8OXjxyRw Legendary record producer Michael Lloyd had such a great time on TAXI TV last April, that he’s coming back again this week! The cool part about this return visit is that Michael will be doing live Song critiques! He’s kind of famous for being super generous with his feedback at TAXI’s free convention (the Road Rally) every year, so we’d like our loyal viewers to experience the same thing on TAXI TV! Here’s Michael’s bio, and you’ll find submission instructions below that! Michael Lloyd was Vice President of A&R for MGM Records by the age of 20, and for more than 45 years has been producing hit records and soundtracks, earning more than 105 Gold and Platinum awards, and selling over 150 million records. Some of the artists he’s worked with include, Barry Manilow, Mike Love and the Beach Boys, Lou Rawls, Sylvie Vartan, Shaun Cassidy, Steve Holy, Belinda Carlisle, The Monkees, The Bellamy Brothers, The Osmonds, Stryper, Sammy Davis, Jr., Bill Medley, The Righteous Brothers, Debby Boone, Kimberley Locke, Leif Garrett, Air Supply, and Frank Sinatra, just to name a few. Michael was the Music Supervisor for the film Dirty Dancing, wrote the Latin dance music for Patrick and Jennifer to dance to - and produced the Dirty Dancing soundtrack album. Currently, there are several “Dirty Dancing - the Musical” companies that are touring all over the world. He’s done the scoring, music supervision, songwriting, song placement, and/or music producing for nearly 200 motion pictures, TV movies, TV specials and television series. His chart records span six decades, from the ’60s to the present. Michael is also a recipient of TAXI’s Lifetime Achievement Award! ------------------------------------ Learn More About TAXI: http://bit.ly/2mPVGYh Rub Elbows with Music Industry Pros at Our FREE Yearly Convention: http://bit.ly/2a9mwlp View Our Current Music Industry Opportunities: http://bit.ly/28JPUyd Connect with Fellow Songwriters on the TAXI Forum: http://bit.ly/2DENChs Listen on the Go with the TAXI TV Podcast: Apple Podcasts: http://apple.co/2afebwW Google Play: http://bit.ly/2a7cCQX Stitcher: http://bit.ly/2FuSTJQ Soundcloud: http://bit.ly/2icUDe0 TuneIn: http://bit.ly/2DCzKrd Connect With Us On... Facebook: http://bit.ly/2931C7x Twitter: http://bit.ly/2jJ0EnQ Instagram: http://bit.ly/2jcg7we
Alex Charfen is one of the very select few coaches I continually plug into... I have wanted to get this individual on here for quite some time, and Alex Charfen has been one of the reasons why my stuff is blowing up so much. I have learned that I need to listen to less people, and I'm very, very picky on those that I choose to dive deeply with… So for marketing and sales, I've really dove deep with Russell, (obviously) and you all know that. For systems and business systems, I've dove very deeply with Alex Charfen... he's the other coach that I pay a lot to and listen to as well. ...and I have other various ones that are very carefully selected... and I don't listen to ANYBODY else! I'm extremely careful about the content that I consume - so that I can spend most of my time just moving, rather than gathering MORE information… ... which I don't think many of us need more of. So anyway, I'm excited for you guys to understand more of why Alex Charfen, for me, has been so key… So I asked him to come on the show and to teach a little bit more about the systems that all businesses need, regardless of whatever you're in. A lot of these are the systems that a brand new entrepreneur needs when they finally get that revenue coming in. ...and then there are systems that he creates for those who have an existing business and are ready to scale. Alex answers the questions… How do you know if you should be scaling or not? What are the five reasons why most companies fail to scale? If you guys like this interview, please reach out to him, (he did not need to do this) and say “Thank You!” At the very end, we have a special little thing for you, and so we're excited! Boom, what's going on everyone? This is Steve Larsen, welcome back to Sales Funnel Radio - we're really excited to have you guys here. I'm with one of my good friends, who's become an amazing friend and definitely a mentor... I would call and consider him a brother as well. I want to introduce everybody to Alex Charfen. Before I really bring Alex on, I just want you all to understand, Alex Charfen was one of the guys that helped me understand why I am who I am... and that, it’s okay… and helped me lean into that. I talk to you a lot about leaning into your obstacles, leaning into those things that have been crappy in your life… … because they end up becoming your superpower. You all know my story of going to the first Funnel Hacking Live, Alex Charfen was one of the first speakers, and I took so many notes… I ran back home, I showed my wife and she goes "That's why you act the way you do?" And I was like "YES, it's because of this guy!” He had a crazy deep gravelly voice and I loved it. He was the man!" ...and I'm so excited to bring him on the show here: Guys, please welcome Alex Charfen, “How you doing, man?” ALEX: Steve, it is so good to be here with you, man. Thank you, and I echo your sentiments completely, and I consider you a brother as well, man. STEVE: Oh thank you so much, thank you so much. You know it was like two weeks ago; me and my wife were chatting about your material and going on through it, and she goes "Oh yeah, I have to remember this is how your brain kind of works." I was like, "Really naturally, yeah! You should really know that" so we'll go back through your stuff. You know, I've got that Capitalist Pig shirt that I wear all the time, but I really want one that just says, "Charfen will explain," or something like that, you know what I mean? That should be the next shirt… So much of what I do in this world just is NOT explainable without you. ALEX: Yeah, it's unique, you know, Stephen… I think when you characterize it that way, so much of what you do is different than what anybody in the world would ever expect... and that's what I've found from the day I met you. I think I walked up to you and said something like: "Hey man, I think we should talk. You're a really unique entrepreneur and I don't think you understand just how unique." STEVE: I remember you said that. ALEX: Or something like that. STEVE: Yeah I remember, and I felt like, you know in the Matrix when he's talking to that lady with the spoon bend... I felt like I was talking to her, and I was like: "What does he see in me? What are you looking at?" You know, and "Please dissect me!" So anyway, I really am pumped for you to be here and just massive incredible love. You have to understand, your name; it's NOT just a noun, it’s a verb in my vocabulary. People are like "How did you do that?” "I just Charfenized it, baby!" I say ‘Charfenation’ all the time. I was hanging out with the other ‘Charfenites.’ I'm going over the ‘Charfenation.’ "How did you do that?" “Oh, I ‘Charfenized’ it, baby!” Anyways, you're very much a verb in my vocabulary, and with my family... so it's really quite an honor to have you on, it really is. ALEX: Thank you Stephen, it's an honor to be here man, this is awesome. STEVE: This is really cool. Well hey, I wanna just start right out and just, I wanted to ask… My audience has heard a lot about you. I've talked about you a lot because there’s so much that ‘veI learned. Just recently, I was going through some of my old notes, from two years ago, from one of your events, and I was like "Gosh, you're so right, this is so cool!" It really has created additional leverage for what I'm trying to do. It works, it's real, and I want everyone to listen to this and listen to what Alex has to say here. Understand that *this* is how I've been doing what I’m doing. I learned marketing and a lot of sales from Russell... but how to have a life, systemize, and make my business an asset from Alex Charfen. So, anyway, could you just tell us how you got into this? 'Cause I know you weren't always… I mean I call it entrepreneurial optimization, I mean it's really what you do - it's not just the systems, but like: I'm wearing glasses now I'm drinking more water than I ever have in my life I'm doing all sorts of stuff I never would do, because of you How did you get into this? ALEX: - You know Stephen, I think if the question is, "How did I become an entrepreneur?” I didn't find entrepreneurship, it found me. This was really the only thing I ever felt comfortable doing in my life. Ever since I was a little kid, I was always the kid that was different than everybody else, crazy socially awkward, like what you see today… I don't try to be socially awkward, it's just natural. I was always different than the other kids I didn't really get along I had trouble in school All the systems in the world told me I was broken. … and then, when I was eight years old, my family went through kind of a financial downturn; my father lost a company. He didn't go bankrupt, but he went really close, and to make money for the family we were selling stuff in a swap meet on the weekends. I remember going to the swap meet for the first time and standing behind a folding card table, and a woman walked up, and I sold her a pen that had an LCD clock in it… (Like that was big time for 1981 or whatever or '78 or '79, or whatever it was). Stephen I can remember thinking at that moment, "Holy crap, I'm good at this. This is something I'm NOT terrible at." … because up until that point, I really hadn't found anything where it was like, "Hey, that was good." It was always’ "Almost got it, kid. You don't suck as bad as you did yesterday." I was the kid who consistently got *MOST IMPROVED* all the time, 'cause it's the award you give to ‘the kid who sucked the worst!’ And when that woman walked up, it was like "Hey, this is something I can do over and over again." And the more that I worked with my Dad, and the more that I experienced business, I loved it. The world is so random, but when you get into the world of business there are rules. …. there's an outcome. People are in it together, and you actually have to work together to accomplish and achieve. … if everybody cares about the outcome, it'll happen. And so *this* is where I feel comfortable. You know, it's funny, when I was a kid I used to create businesses, create business plans, write out time cards and all this other stuff, and as an adult, I thought that was like ‘the weirdest thing.’ I would reflect back and think like, "Man, I was such a weird kid." Now, that's exactly what my daughters do. My daughter this morning was at the kitchen table for three hours writing out a schematic for a water park she wants to build one day. STEVE: Wow! ALEX: And you are who you are, and I think, from the very beginning, this is who I've been. STEVE: That's amazing, and when did you decide to make a business around this and go actually help other entrepreneurs, like myself, who need these systems? ALEX: Well, the business that I have today, we started… So let me give you a little brief history. So in my twenties, I was a consultant, and you know, a lot of people ask about that. I did some consulting at a very high level at the Fortune 500 level... I built a very large business that almost killed me. And so I can tell the story really good... I can give you all the highlights and make it sound great: $250,000,000 company I've worked with Fuji and TDK and Memorex and Logitech, and all international business. Or I can tell you the other side of that coin… I had a $250,000,000 company I made less than $2,000,000 a year my margins were razor thin I had a bleeding ulcer I was probably over 300 pounds STEVE: Wow. ALEX: And so when I got out of that business, I wanted to do something completely different. So in my early thirties, I got into real estate, and we were taken out by the real estate market in 2007. Cadey and I introduced our first information product, and that's how we got into this world. We created a product called the Certified Distressed Property Expert Designation. In 2007 we were bankrupt, we introduced our product at the end of the year: In 2008 we did $500,000 in sales The next year we did $7,000,000 The next year we did $10,000,000 Over the course of the life of that product, we did about $70,000,000 We went from bankruptcy to liquid millionaires in a year. In 2013, the US Treasury came to our office and did a broadcast with us, where they said that, according to their research… Our company had pulled forward the foreclosure crisis five to seven years ….so it was intense. STEVE: Oh, yeah... ALEX: Really intense! And what happened was, right around 2011… A lot of our clients who were buying our product wanted help growing their business; so I took all of the stuff that I used to use as a consultant; the systems and structure Cadey and I used to run our business, and we started training it. And so since 2011, we've been training it in classes/ courses. In 2017, we started the products that we have today. So now we have : An entry-level coaching program called Billionaire Code Accelerator - for people who are doing over 300k a year A high-level coaching program called The Billionaire Code Grow and Scale - for people doing over 3,000,000 a year. STEVE: That's awesome! That's so cool. ALEX: Yeah it is the most fun I've ever had, Stephen… It's like every day, I wake up and here's what I get to do: I get to play in this playground with game-changing entrepreneurs that are starting businesses that are doing things that are just unreal. ...and our systems, our structures are kind of the backbone for how they're doing things. So on a daily basis, me and everyone on my team, wake up knowing that we are helping the game-changers change the world, and we recruit people who want to do that… We recruit for people who are passionate about our mission… Everyone on my team feels like their life's mission is being fulfilled through being in this business right now. It's the greatest thing I've ever done. STEVE: That's incredible, and I can tell everyone else who's listening and watching this now, it's exactly as he says it. I think I've been to three of your events now, and they have just been life-changing. I go through and it gives structure to the idea, but then, also, how I behave against the idea. So I can actually go in and breathe; I can live. I watched my Dad create this awesome company when I was a young boy, but it took him too. But everyone does that, it's super natural - so you to go in and… Remove the entrepreneur Create systems Create processes and procedures, and people that actually push forward their vision even further. ... it's incredible. I know it's not magical, but it feels magical, to me! I'm like "Oh my gosh!" I've actually had a tab open with your course open for like the last month and I'll just dive into another video, and I'm like "Oh my gosh! Back to the drawing board, that was so good!" And I go back to it again and again and again... it's just always up, everybody who's listening to me, it's always up. That's really what's teaching me how to run a company, rather than ‘me’ being the company, and I've loved that. *Just so powerful* I wanted to ask you kind of a key question here, and it's a question that I get asked a lot... People come through my programs, I'll help them make money. They go and make a lot of cash, and it's awesome... but then after that, like what do you do? What are the first systems that you find that new entrepreneurs with a sizeable amount of cash should actually go create first? What are those first few moves? ALEX: You know I think I definitely want to share a couple of systems Stephen, but first, I want to just share a thought process. ..and this is a tough thought process for most entrepreneurs to take on, and it's interesting 'cause I've watched you go through this shift too, right? ' Cause at the beginning, (and I just want everyone to know)... When I met Stephen Larsen, he was ready to take on the entire world solo! STEVE: Yeah. ALEX: Like all alone, right? And here's the thought process… After you start making money, the next thing to ask yourself is: How do I sustain this? How do I make it real? How do I make it last a long time? How do I make it so that I'm not the only driver here? when you get to the point where the momentum you're creating on your own isn't enough, and believe me, we all get there... Like I know that if you're watching me, watching Stephen, you're one of those entrepreneurs... and in the back of your mind, you have this crazy voice that has always told you: You're meant for more You're gonna do more You're gonna change the world You're gonna make a massive impact ... and if you've always felt that, then there's a shift you have to make in your thinking. Because here's the issue for people like us; I call it the Entrepreneurs Dilemma. For people like us… We need far more help than the average person to reach our full destination, but any request for help or support that we have to make, leaves us feeling vulnerable and exposed. Stephen, you with me? STEVE: Yes, yes, yes, yes, 100%! ALEX: And so here's the shift… We have to realize that if we're gonna change the world, that is a group activity, and leadership's a contact sport. So we have to wake up to the fact that when we start to: Build a team Create a structure Pour into the people around us Invest in those people Make them important Build relationships with them …. we will build the company that we have always wanted. That's the only way it's ever been done. The myth of the solopreneur who's changed the world is a myth - it's a joke. STEVE: So true ALEX: It's one of the most damaging things out there in the entrepreneurial world today. Because the fact is… Show me anyone that looks like they changed the world on their own, and I will show you a massive team behind them. STEVE: So true! There's this idea that gets pushed around now, and it's like, “I'm gonna go and be this person that does all this stuff. I'm the gift to the world...” ...and it's like “Okay….” but you can't do that on your own. In the last six months, I have begun to experience and feel burn-out. ALEX: Yeah. STEVE: I have never in my life experienced that, and it's been hard. The only way I've been able to create leverage is by listening to what you say and create those teams. ALEX: Yeah. Well then, Stephen, that's the thing… Here's the deal I want everybody to understand this: If you're an entrepreneur, you have a job, and that job is to… Stay out of burn-out Lower pressure and noise in your life Increase the protection and support that you have around you. Because if you don't work with that equation to constantly lower the noise and increase the support, lower the noise, increase the support… Here's what ends up happening… You are in an equation that doesn't work. … and it's not like anyone can come and argue against me here because this is like gravity. This is like you know the facts of life, this is like taxes. We're all gonna pay 'em. There's no way to argue against this, you're going to lose. And so in that situation, as an entrepreneur, you have to be really cautious about doing too much yourself, and about loading yourself up, because here's our instinct… (You know you have this, I have this, we all have it.) If there's something to be done, the first thought we have is, “How do I just get it done without telling anyone else,” right? Oh yeah! STEVE: Yeah ALEX: And it's like "I'm gonna conquer!" STEVE: Freedom baby! ALEX: We forget that humans are tribal animals, man. We are all terrible at most things. Let's get real… If you're good at a lot of things then you have a liability because you're not gonna be able to choose what you shouldn't do. I'm very fortunate, I suck at most everything, and that's like an honest reality. Anyone on my team will tell you like "Oh man, don't let Alex fill out a form, use the calendar, "send emails. We keep him out of all of our systems." Seriously my team actually knows when I have a password for a system and they monitor me using it, 'cause I'm so bad at that stuff. But on that same token, I know what I'm good at. I'm good at vision I'm good at where we're gonna go I'm good at putting the frameworks together I'm good at assembling a team … and by doing those things, we can grow a massive organization and have a massive impact. So for every entrepreneur, the key is to figure out what you're good at and do that to the exception of everything else ... and it's the hardest thing you'll ever do as an entrepreneur. Here's why… The second you start doing that you feel like you're being egotistical. You feel like you're being self-serving. But here's the fact: When you drive your business to get easier for you it will grow like crazy. But driving your business to get easier for you will feel like you're doing the wrong thing. It happens all the time. There's a discussion right now on our Facebook group, one of the CEOs in our group made a post, and I'm paraphrasing, but she said something like : "As I offload and reduce discomfort and get a team around me, I'm feeling less and less significant, am I doing this right?" And my answer was "Yes! You're absolutely doing this right. That's exactly how it's gonna feel!" Because we need to attach significance to the total contribution, NOT to your day-to-day activities. STEVE: Mmmm, that's powerful. You know it's funny I was It reminds me of … You know when I first got to ClickFunnels, it was just he and I. There wasn't like a copywriter, a videographer... it was just he and I! So we did every single role in getting these funnels out, occasionally there was an exception where he'd go "Oh someone's really good at X, Y, and Z," but then, by the time I left... ALEX: - Probably design or something… but everything else was you guys? STEVE: Yeah, yeah, yeah, right! I knew enough Indesign and Photoshop, I was the one doing it most of the time... and doing first copy rounds, and it like, it was nuts! But by the time I left, it was funny because he had started implementing these types of things. I remember watching him during these funnel launches just laying on the floor, bored out of his mind. I've never seen him like that in my life, and he was almost going to a state of depression. He was like "I'm not needed in my own thing now. Ah no-one needs me anymore." It's a funny thing to realize, we're just the orchestrators. We don't play all the instruments. ALEX: We shouldn't, we shouldn't. And so, you know, back to your question about what systems should an entrepreneur start looking at? Now, I'm gonna talk high level, and I wanna share... You and I are really close friends, and I wanna share the most critical content we have for entrepreneurs with your group. STEVE: I appreciate that. ALEX: This is what we normally share internally once somebody joins our program… We share the five things that keep companies from scaling. The reality is, there are really five things that keep companies that should scale, from scaling. And here's what I mean ‘companies that should scale…’ You know, if you go talk to most consultants, venture capitalists, investment bankers, accountants, lawyers, whatever, they'll give you this laundry list of why companies don't scale: They didn't have enough money They didn't have the right people They didn't do all of these things The reality is, if you look at most companies that should scale, there are five clear reasons why they don't… So let me share them with you, but let me give you this caveat… Here's what I mean by "should scale..." If you've got a market If you're capable of selling If you could do more If you know you're leaving money on the table …. you should be scaling. If those things aren't there for you right now, go resolve that and then start scaling. Far too many people try and scale before they actually have all the steps in place. Then you just build infrastructure that does nothing. So let me tell you what the five things are... #1: So number one, first and foremost, absolutely most crucial, is… Most businesses don't have any type of strategic plan. So as a result, there's no go-forward strategy, and here's what happens in a business when you don't have a go-forward strategy. If you don't know where you're going, neither does your team ... neither does anybody around you And so you will, by virtue of math, become the biggest bottleneck in the company. Here's why… If there's no forward plan where all of us can point at and go get it and help you chase it down, every time we want to know what to do we have to ask you, and we have to go to you... and it's a death of a thousand paper cuts. You're literally in a place where you're: Telling people what to do Checking that it got done Telling them what to do again. And if you've ever been in that situation as an entrepreneur, you know that somebody only has to ask you twice before you're ready to flip out and lose it. Am I right Stephen? STEVE: Yeah, yeah, usually once. ALEX: Once, right, right, but by the second time you're like "Are you kidding me?" And so the way we get past that is we create a clear strategic plan, we share it with our entire team… ... and if the team knows where they're going, here's what happens. I want you to understand something about the people coming to work for you. If you're in a small business, you're hiring entrepreneurs. I know that there's this saying in the market, "You're either an entrepreneur or you work for one." I call complete and total BS - don't even bring that crap around me. STEVE: Yeah! ALEX: Every person on my team is an incredibly talented, hyper-motivated, world-changing entrepreneur, they just choose to be part of a team. And so you're gonna hire entrepreneurs, and the way you keep entrepreneurs absolutely and totally focused and excited, is you show them what they're hunting, you give them the kill. You say: Here's our plan This is what we're doing This is how you win. And if you hire the right people, they will walk over hot glass to get to that destination for you. STEVE: Yeah. ALEX: But if they don't know where it is, you're gonna demotivate them and completely de-leverage them. So number one, you have to have a strategic plan. In my experience, less than 1% of businesses do. Also, less than 1% of businesses ever hit $100,000,000. In fact only 3% ever hit 1,000,000. STEVE: Jesus. ALEX: So when you look at that, it's not 1% of businesses that hit 100,000,000, 0.01% of businesses ever hit 100,000,000, and the reason is... Most businesses don't know where they're going. And Stephen, by you having the tools to build a strategic plan in your business, hasn't it changed how you approach things? STEVE: Oh gosh, you guys remember when I tell you those stories of I left my job... I created 200 grand of revenue really quick but there were no systems I was the… Support guy Fulfillment guy Sales guy. I did every role, and I voluntarily, very painfully, had to turn down revenue to go build these structures. And I want you all to know, it was Alex Charfen's stuff that helped me go in and actually set those systems in place... and so, please understand my affinity for this man and what he does. About halfway through the year, I was only at like 300 - 400 grand, which is pretty good, but that last huge sprint came in because of the things that Alex Charfen and his team were teaching me. All those planning things that I use, and all the things that I've just lightly mentioned, they've all come from Alex Charfen, and it helped scale me. ALEX: That's awesome Stephen... Man, that makes me so proud. This is so cool! Like there's only one Stephen Larsen in the world, and I told you that the first day I met you… I'm like, "Dude you are completely and totally unique and I think I can help you build the company you really want." STEVE: Yeah, you said ALEX: And for us to be sitting here, and for you to say that, I got chills Stephen, that's so awesome. Thank you, man! STEVE: Oh man, I'm so jazzed about what we do, but it's because of what you teach I'm like "I can do it... " The first time I ever saw Stephen at an event, I did not leave the event until I'd cornered him and told him what I needed to tell him... because I knew you were gonna be exactly that type of person. ...and here's why it's so important to me, Stephen. I could tell the first time I saw you, that you were gonna have a massive effect on the world. But here's what I know about entrepreneurs; you're gonna have the biggest effect on the people closest to you - the people who are most proximal, your team. And when I see an entrepreneur like you Stephen, I'm like: "Man, if that guy builds a team he's gonna change hundreds of lives internally in his company. They're gonna change millions of lives externally, and I know those hundreds of people will build your legacy." And when I see somebody like you, I'm like, “Man! That is the path, let me show you how to do this.” The fact that it's working, is like, “Ah, it makes me so excited every day.” This is why I get up out of bed every morning and do what I do. STEVE: Ah, it's so fun man, feeling's mutual. You walked up, it was from that FHAT event that you were at. ALEX: Ah ha. STEVE: And you walked up and said, "There's a huge company in you and I don't think you know it, and I'm gonna help you pull it out of you." I remember when you said that, I was so scared. I was like, "There's no way that this is real! I know who you are, are you kidding me?" It freaked me out, and I had to own my own vision for a while. It actually took me a while to practice that. Anyway, so much has gone on in mental clarity and development from what you've taught, not just these systems and things around, it's really cool. ALEX: - So let's give the second one, Stephen STEVE: Yeah, sorry, sorry. ALEX: oh don't apologize, shit I love this part. So first you have a strategic plan… #2: Second, the thing that you need to have is A system to communicate that plan. Let me tell you something about us as entrepreneurs… We think we're good communicators, but we're lying to ourselves. The fact is, we are haphazard and emotional, and we're pumped one second and we're not the next, and we're all over the place… Here's what happens… When we have a team that has to deal with a personality like ours, and there's NOT a system for communication, it's random and haphazard and overwhelming... and it comes from all angles, and they're waiting for word from on high. Here's the fact, if you're the entrepreneur in charge, you're the MOST important person in the building all the time. You're the most important person on the team, in the tribe, in the group, and they're all waiting to see what you say. And if they're waiting for days and nothing's happened, they start thinking: Is something wrong? Did something go bad? Did we do something wrong? So you need a system. As an example: My team knows every Monday at 4:00, we're all gonna be on a weekly meeting together. They also know every day at 9:27 a.m. we're gonna be on a daily huddle, and I'll be there. They know that once a month we're gonna have a meeting where we show our strategic plan. They know once a month we're gonna have a meeting where they all get the results. So they all know when they're gonna communicate with me and how. From the first day you're on our team there's a system that controls how you hear from me. Not just me pumping stuff out there haphazardly. As a result, my team knows they're gonna hear from me, they trust it and here's what happens. I set the expectations, I meet the expectations, we create trust. I create trust with my team every time I do that. And here's the fact: If your team trusts you, you get way more out of them. If your team trusts you, they will do more for you. If your team trusts you, you'll get discretionary effort ... which means when they're driving, when they're showering, when they're doing something else, they're gonna be thinking about your business. Why? ...because it gives them momentum. So if you have a strategic plan and a system to communicate it, you're ahead of 99% of companies out there. And Stephen, same thing for you with the system, the structure? Like… We all fight structure, but once you put it in place, isn't it incredible? STEVE: Oh, it's amazing! Stuff's getting done right now, that we set in place once. and then, I'll be like "Oh, podcast episode just launched,!Oh, what day is it? Oh, that's sweet! Everyone just put it out, all right, cool!" ALEX: Right, I remember when I started getting messages like, "Hey, I love the new podcast!" And I'm like "Oh, we put a podcast out? Nice!" STEVE: I didn't do that, what are you talking about? ALEX: So you have #1: a strategic plan, then #2: a system to communicate. #3: Here's the third one, now this is BIG, really big, and most business owners just, they don't look at this ever and it's the biggest struggle is, or one of the biggest struggles is; You have to have a system to consistently document the right processes in your business. And by documentation, I mean having: A flowchart A process document A checklist Something that shows you how the important things in your business are done over and over again. For example: If you walk into a McDonald's, and you look above the fry cooker, there is a process to cook fries above that fry cooker. Anything that happens in that McDonald's, there's a process for literally every single thing, including: Unlocking the door Turning off the alarm Sweeping the floor That's why there's a consistent experience at McDonald's; I'm not saying it's a good experience, I'm saying it's consistent. In most businesses, in most entrepreneurial businesses, there's no process. In fact, it's even scarier than that... The process lives either in the owner's head or in an individual's head - so you lose a person, you lose the company. You lose a person, you lose a big chunk of what you're doing. STEVE: Hmm. ALEX: So you have to have a system in a business to consistently evaluate what processes are in the company, and then on a monthly and weekly basis document the right ones. The way that I would suggest you start, is you look at your customer experience: What is the customer experience in your company? What process documentation do you have to back it up to make sure that is completely consistent? If you do that, you're gonna beat most people out there... 99% of entrepreneurial companies have little to nothing documented in any type of process. STEVE: They're just shooting in random spots 24/7. ALEX: Or they're doing stuff like, "Here's how we do our customer on-boarding…” I trained Suzy Suzy trained Annie Annie trained Bob John does it now ...and you're like "Oh, cool! Let's go and see what John's doing?" Well, John's doing nothing close to what Suzy and Bob and everybody else was originally doing, and so you have these degrading processes in your business. And here's what happens… When you look at entrepreneurial businesses, they tend to… Go up in revenue Come back down in revenue Go up in revenue Come back down. If you're inside those companies, hundreds of times like I have been, here's what I can tell you… Revenue goes up as the process is working, and then when it breaks, it comes back down. *PERIOD* That's why businesses don't continue to go forward - there are processes breaking in the business. Whether it's marketing, sales, delivery, whatever it is there's a process breaking. When you document your proceses, you make them bulletproof. So in our business, we actually use: Lucidchart Flowcharts Sheets in Google Sheets A new product called Process Street - a distributed, automated process document system, which is incredible. So we have all of our processes in Process Street, and we have a distributed team around the world. We have somebody in Ireland who can do their part of the process, as soon as they hit the last button it transfers to somebody here in the US who can do their part of the process. STEVE: That's awesome. ALEX: Documenting your processes + Putting them in place = Game-changing STEVE: Holy cow, okay I wrote that down. I'm taking tons of notes so everyone knows, I hope they are as well…. And I'm not sharing! ;-) Process.st is the company, and we are so happy with it because... Stephen, here's what I want everyone to know,... Cadey and I have had five businesses get over $10,000,000 a year, and all five of them ran them with paper checklists. This is the first time we have automated checklists in Process Street. The last information products business that we had, we literally had three-ring binders that we would carry around the office and check stuff off. Having a three-ring binder with a process was so much better than having somebody trying to do it from memory. Now with Process Street, we can distribute that three-ring binder, and I can get reporting on who's doing what. STEVE: That's amazing. Yeah, I've actually seen the three-ring binder and I've thought, "Holy crap, that really is how he's doing it.” You would teach it and then I watched you actually do it.. 'cause you would record your stand up meeting calls in the morning ALEX: Yeah. STEVE: And I was, "Oh my gosh, that's so cool! I'm NOT doing that, interesting." Then I’d go back and take notes and start it. ALEX: And then implement. Well, and you know, there's this phrase in the entrepreneurial world. Ah... I kind of get a little triggered, right! STEVE: Let it out, baby! ALEX: You know the thing that people say from stage: "Here's what I want all of you to know. All you have to do is stop working in your business and start working on your business." And I'm always like: "Oh, good, thanks. Thanks for solving it all for us dude, that was awesome. You just solved all my problems with that really cliched BS thing that everybody tells entrepreneurs." When I was in my twenties, my instant thought was like, "How do I get on stage to punch that guy in the face?" And my then my second thought was like, "What a load of crap! If I don't work in the business nobody's answering the phones, sucker." Like, what's going on here? I don't know how to make that change. And so the way you make that change is… Working on the business means documenting processes. By making it: Clear Repeatable Real And so you have… A strategic plan that everyone understands A communication system everyone knows is gonna happen A system for documenting processes so everyone can repeat what's going on with your clients #4: The next step,(and this is BIG), is.. A consistent system for identifying, documenting, and then prioritizing the right project in the business. STEVE: Ah, this changed my life. *HARDCORE* ALEX: Whoa, Stephen, you know how game-changing this is because, here's the problem in most businesses… Projects are selected emotionally. Period, I can't tell you that they're done any other way - they're emotional. You go to an event and somebody says "I'm doing this thing," and then, the next day, you're doing that thing. You listen to a podcast or you hear a webinar, and the person says "Hey, I added this thing to my business," and the next day, you're trying to do that thing. In our business, if I have a really great idea that I want to implement today… If I'm like, "Man, this is a really high sense of urgency, we should get this implemented." It'll probably be somewhere around 45 days, and I'm totally okay with that. That's the timing it should be in my business. Now if there's an emergency we're gonna fix it that day, but if I'm like, "Hey, I see an opportunity here with something," it's probably a 45-day event… Why? I have a team and a structure, and a plan, and we have a system that's moving forward. We're already hitting our numbers, why would I mess with anything? I actually protect what's going on in the business I add things gently I add things carefully I make sure my team's into it too I make sure we have consensus In just in the last 60 days, we've gone from two million recurring to two point three million recurring, STEVE: That's awesome! ALEX: So why would I mess with what we're doing? STEVE: Yeah. ALEX: Yeah, so when somebody's like "Hey Alex, I got this "great idea for your business." I'm like "Awesome, get in line." And we'll put it into our system to see if we want to actually do this… Because the fact is… If you're getting sold as an entrepreneur on what your next project should be, you're probably in the wrong place. STEVE: Yeah, that's fascinating. I really agree with that. It was your planning system for figuring out which projects, I still do it. Top of every three months and it has guided everything we do. And while I do follow a few rabbits and I'm practicing bringing it back in, we still largely follow the plan as to what the business needs, and that's ‘grow and scale’ rather than this impulse of like: "Yeah, oh shiny object, shiny object, "that looks good, that looks good!" And it's been that discipline, that's the other thing that's always up is my waterfall... ALEX: Yeah, yeah, always! I mean mine's up right now. I mean I could share it right now. And the reason is I always have my strategic plan pulled up in front of me, I'm looking at it every single day. I'm asking myself: Is the team doing what we need to do here? How do I support people more? How do I help them do this more? Because when you look at our strategic plan, here's what it's made up of. Our one-year outcomes Our client-centric mission - which is our Superbowl, our hall of fame, the long term The 90-day projects we're focusing on right now What we're doing this month to hit those targets . So that waterfall of long term, to one year, to 90 days, to 30 days, I can see it all on one document and it tells me EXACTLY where I should be supporting the team and what we're getting done. And so here's what happens… I went to an event a couple of weeks ago, and I had an idea that was like "Oh man, we have to do this." Then I come back to the office, I look at the waterfall and I'm like "What do I want to kill in order to do this thing over here?" And you know what the evaluation was? *NOTHING* I'm not going to take anything off this, that would be crazy. There's no way I'm gonna go to my team and say, "Hey guys, in addition to all the other stuff you're committed to, here's a hot potato." I just backed down and I waited till the next time we had a planning meeting and I said, "Hey, there's this thing I think we should do." We evaluated it It went into the system It went into the plan There is very little knee-jerk reaction in our company because we are going so fast in a forward direction, that for me to challenge that in any way it has to be game-changing at a different level - so it rarely even happens. STEVE: Yeah, black-ops right? Call them black-ops? ALEX: Black-ops. STEVE: No black-ops! ALEX: No black-ops, baby! If it's NOT on the plan, you don't do it... or it's black-ops. And usually, the biggest creators of black-ops are guys like Stephen and I. So my team has an open license to tell me if I'm doing black-ops. They will actually call me out in a huddle, in a meeting, they'll be like "Ah, this sounds like black-ops," and then we'll make a note, we'll put it in a parking lot and do it later. STEVE: Oh, that's so cool, okay. ALEX: Yeah, that's one of the most important things you can do when you have a team Stephen… You train your team to criticize you and then you congratulate them when they do. STEVE: That's really cool, then they have a license to actually flex their brain instead of feeling like they're in a box. ALEX: Absolutely. You know I heard a story once about Larry Page, who runs Google, He was in a meeting and he really strongly stated a point. and one of the team members got emotional about it and started yelling at him. She was like, "I think you're wrong and this is why you're wrong," and Page was smiling… Afterward, she asked somebody "Hey why was he smiling?" ‘Cause she backed him down, and he actually said "You know what, I think this deserves more investigation. Let's do this." She walked out and she was shaking and all adrenalized up, she had just yelled at the CEO of Google, like, “What the heck's gonna happen to me?” She turned to somebody next to her, and was like "He was smiling, is that because he's gonna come down hard on me?" And the person was like, "No, he was smiling because you confronted him, he loves it, he wants it.” He knows that if people aren't confronting him, he's in a bad place. So I look at it in my team and I'm like, "Hey, if my team's not challenging me a little bit, then we're all just marching behind a duck." You know, I don't wanna have ducklings behind me. I want people who are saying: Hey, this might work This might not work We might have a better idea So you give your team license to criticize and license to call you on stuff. STEVE: Gosh, I love that. #5: So here's the fifth one... So we have: Strategic plan Communication system Selecting and documenting the right processes Selecting and achieving the right projects, ….and then, this is *BIG* Finding the right people It's NOT just finding the right people, its… Evaluating the company Understanding what the company needs right now What can you offload that is going to create the most momentum, not just for you, but for the team, for everything that you're doing together? What is the position that you need to put in place next - so that the company moves forward the fastest? And unfortunately, just like everything else I've named, planning, projects, process, all of those... people also become emotional. An entrepreneur wakes up one morning and says, "I'm doing too much, I'm gonna hire an assistant." Then they have the assistant sit next to them for three weeks, and they wonder why this doesn't work out? It's because you had the thought to get help, (which by the way I congratulate you on), but there was no process there to actually make it work. And so here's the process you need… Evaluate what's going on in the company Understand what the company needs Turn it into a job description Then you use it to recruit You do tons of interviewing You drive it until you have three people that you can select from You hire one of them and then you do at least a 90-day onboarding, high-intensity onboarding. When I'm onboarding an executive team member, I meet with them every day for the first month, three times a week for the second month, and two times a week for the third month. People tell me, "Hey man, doesn't that "feel like overkill?" I'm like: You don't understand what it means to have an executive team. Your job is to build relationships with those people. You want to know how you build relationships? There's one commodity that builds relationships. One! *TIME* - that's it. And so when I'm onboarding, when I'm bringing somebody on, (whether it's on my executive team or anywhere in the business), somebody is doing that high-intensity onboarding with them… Up close and personal every single day for the first 30 days making sure we have no drift. And so, when you have a system to select the right people, bring them on and then onboard them the right way… Here's what you avoid, (and Stephen this is like, Ah, this statistic drives me crazy)... In corporate America, I know because I used to be a consultant there. In corporate America, they would say things like, "Well we just hired so-and-so in that position so they'll probably be productive in four to six months." The first time I heard that I was like "Did he just say four to six months? Does he mean four to six days, or does he really mean four to six months?" Because in my business, even way back then), if I had to wait four months for somebody to be productive I would have been, “They're gone”! STEVE: Yeah, yeah, they're gone! ALEX: And so in our business, we actually have this experience right now. We recently brought on somebody else, a new person to help us in marketing, and with our onboarding process, he was actually achieving products within the first five days of his first week. STEVE: That's so cool! ALEX: And that's how it should be. You want somebody to come in, be effective and start contributing and creating momentum. Because here's what will happen… As an entrepreneur, if you're wired anything like I am, (and I know Stephen is), if you have somebody on your team that starts to feel like they're not carrying their own weight, you won't sleep. You won't sleep, it will rip you apart, Stephen am I right? STEVE: Yeah! ALEX: It will destroy you… And so here's the question though… Are they not carrying their own weight because: They're lazy? They don't want to? They aren't the right person? Or is it because it's not clear what they’re doing? STEVE: They have no idea what they're doing. They don't have confidence...I didn't help them! ALEX: Right, 'cause here's the thing. Your team needs three things in order to ultimately be effective and to be the type of team you want. And here's what I mean by that… As an entrepreneur here's what you want, you want a team that just does stuff and asks permission later. You want a team that achieves and lets you know how things worked out. That's it! I just know this is how entrepreneurs work. You want people who make really good decisions. You want people who move things forward. You want people who don't stand around waiting for stuff. And if you want to have a team that actually moves things forward as an entrepreneur… You gotta spend the time with them and let 'em know what your ethos is, and let 'em know how you make decisions… That's how you duplicate decision making. STEVE: Hm, gosh I love that. Okay, so… Strategic plan System to communicate System to document processes that can be shared inside the whole biz Documenting projects and the ones you're gonna work on Finding the right people ...and I actually personally just went through your onboarding training and it's so awesome! 'Cause it goes through and it's like this, you basically create a runway for 'em, right? And if they don't land, don't worry you've got parachutes and there are jumpy cords all over the place... - you're doing everything you can to help 'em win fast and lots of small tiny wins that build that confidence, and I was like: "That is brilliant. 'Cause that is not the way you're taught anywhere else.” ALEX: So Stephen, check this out, man. We recently fell out of the lucky tree on recruiting and we hired this guy named Greg Duby and he is, ah, amazing. He's like, he's just one of the most exciting guys I've ever worked with because he's so solid and so centered, and just so good at what he does. Greg is a former nuclear propulsion tech in the Navy, so you know what that is, that's the guy who rides the bomb around in the submarine, okay? STEVE: Yeah, that's amazing! ALEX: Yeah, you have to have advanced degrees in Physics, advanced degrees in Math. He's literally a rocket scientist. So he worked in the Navy, then he worked at NASA, then he worked for some of the larger consulting firms out there… I mean, he's done incredible stuff in his career. He's just one of the most solid people I've ever worked with, and within about two or three weeks into our company, in one of our daily huddles, we said, "Who got caught being awesome?" It's where we call each other out, and he said: You know, I just wanna call this company out for being awesome. “ I've been here for three weeks, I've never had an experience like this getting on-boarded anywhere... I'm up and running, I'm excited. I feel like I'm really part of the team. I feel like I've worked here forever and I'm three weeks in." And this is somebody who worked at some of the best consulting firms in the world, NASA and the Navy! And our little tiny company has impressed him so much because we did onboarding because he knew what he was supposed to do. And as a result, Greg, I think we're about three months in with him, and dude, there are projects that I thought were gonna take a year or two that are getting done this week. STEVE: That's so cool! ALEX: It's crazy. STEVE: It's just a completely different way to do it. One thing I hated in the military, I love the military, but you know, some things that are rough and that is that there are no clear guidelines on how to win ahead of time. The way you're instructed is by hitting barriers and then you get punished for it, and you're like: "Just tell me ahead of time and I wouldn't do it! But all right, let's do more push-ups." Anyway... ALEX: Something tells me you did a lot of push-ups, Steve! STEVE: I just want to say thank you so much for being on here. I asked for 30 minutes and you just completely over-delivered, and I just really want to say thank you to you. My audience already knows very well of you. Where can people go to learn more about you but specifically also get your help inside the business? ALEX: So the best place to learn more about us is to go to our podcast. I publish a podcast four days a week, which is essentially a one-on-one conversation with an entrepreneur growing a business. And the way that I create each one of those episodes is when a question or issue comes up in our coaching groups, I create an episode around it, we distribute it to the group. But then also we distribute it to anybody who's listening, so you can get the same coaching that I'm giving my high-level clients right on our podcast… It's called Momentum for the Entrepreneurial Personality Type, and you can check it out at momentumpodcast.com. And then, if you want to understand more about our products, about our coaching groups you can go to our website charfen.com, but better is to just reach out to me or to one of my team members through Facebook. The easiest thing, is just reach out to me, and I'll connect you with the right person in our company, and we'll go through a process with you to help you understand if we can help you. You know Stephen, we're pretty neat, we don't sell everybody. We actually get on the phone with a lot of people who we sell later, but we won't sell you unless it's time. We know exactly what solutions we provide, and if you have those issues and they link up, then we'll work together... but we go through a personal inventory in order to help you do that. So if anybody's interested in getting on a call with a member of my team, you can also shortcut the entire process by going to billionairecode.com… Answer a few questions and you can just set up a call link and you'll be on a call with one of my team members and they'll help you qualify and understand where you are. And just so you know, we don't do sales calls, they are all consulting calls. When you get on a call with my team, you won't ever feel like you're being sold, you'll feel like you're being helped. STEVE: Which is exactly what I have felt when I started doing that as well. Just so you all know he's very serious about that - that's very real. I always feel like I'm being helped by anyone on his team. ...and come to find out later, "Oh that was the sales guy!" ...You know what I mean? They dare to go in and actually they want to change the world and they're very serious about it. So thank you so much, appreciate it. Check out Billionaire Code. The Momentum podcast is a goldmine, it is one of those gems on the internet that is actually worth all of your time and attention. Thanks so much for being on here, Alex, I really appreciate you and love you, and thank you for being on here. ALEX: Stephen, dude, this has been an honor. I hope to be able to get invited back again, and as a Sales Funnel Radio listener, this is really cool. I appreciate you, man! STEVE: Thanks, I appreciate it! Hey, awesome episode right? Hey, once I figured out the simple patterns and formulas that make this game work, I had a new problem… Back when I eventually left my job and launched my personal business, I sold about $200,000 of product in around three months-ish… And while I thought I was King Kong, a new problem started. I was the business, there weren't any systems... I was support I was fulfillment I was the one in charge of getting the ads around I was the sales department I was the marketing department And I knew I wouldn't survive it alone… Better yet, I knew I'd never seen a rich solopreneur. This game takes a team. Contrast that to now, and my company does tons of stuff that I don't know how to do... What changed? His name is Alex Charfen, check him out at charfenrocks.com. So I usually don't bring tons of people on Sales Funnel Radio, but you should know that his programs, combined with my marketing skills, are why my business is killing it in revenue today, and NOT killing me personally. Alex Charfen's programs and training have been life-changing for me and my family... and taught me who I really am and what I'm meant to be. So when you're ready to build an actual business, an actual asset and NOT just make this another job… When you're ready to keep the role of entrepreneur but learn the role of CEO, go get started with Alex Charfen at charfenrocks.com. That's C-H-A-R-F-E-N rocks.com.
I have the incredible honor of speaking at Carnegie Hall in September with MARTHA STEWART, MICHAEL E GERBER, DAN KENNEDY, HAL ELROD, and other beasts. I'm beyond humbled by this. Here's the full scoop... Frankly, I just love being on stage speaking and teaching. Some of the early stages I got to talk on were Russell's - I did a lot of fulfillment for the original Two Comma Club program. Back in the day, we did something called the FHAT Event which lasted for 3 awesome, intense days. We’d go from: Day #1: 9:00am to 6:00pm Day #2: 9:00am - 1:00am(ish) - it was a long day. Day #3 :9:00am - 6:00pm By the end of the event, everyone was just exhausted. Russell did the first event because he was testing materials and seeing where we needed to change things… Then after that, he largely handed it over to me, and he just came in for a few one or two-hour guest speeches. WHAT I LOVE ABOUT ENTREPRENEUR EVENTS I remember there was this one particular FHAT event… On the second day, I took a break to grab some food and went to Russell's office to sit down. Russell was like, "How are you doing?" I was like, "Wheeew….” I was just bringing it down... and trying to relax for a second… ... THAT was a very aggressive fast-paced stage for me - I loved it. Russell goes, "How's everyone doing out there?" We’d always talk about how the audience was responding: Were they getting it? Did they understand? Which principles had tripped them up? Had we managed to bridge the gap for them? We’d chat back and forth exploring all the scenarios, but this time, when Russell asked, "So how are you doing?" I kinda paused for a second… https://media.giphy.com/media/1qXJDYI8lTG8SVhUZW/giphy.gif Russell noticed and asked, "What is it?" He may not remember this, but I said, "Dude, I can see those who are getting it and those who aren't. They're not telling me. I can see it." And he goes, "You're getting that already, huh?" I was like, "That's a thing?" Russell said, "Yeah, yeah, I can stand up at any moment and, I've been doing it so long, I can see those who are with me and who it's clicking for and those who it’s not - so I'll stop and I'll cater to those people who aren’t getting it." https://media.giphy.com/media/7YCVWDMbIWTBNuTD9c/giphy.gif I was like, "Okay, that's what that is. I'm starting to see that.” MY FAVORITE MOMENT… My favorite moment on stage, (and this may sound a little cheesy), is the moment when I see in somebody's eyes that they suddenly realize, "Oh my gosh, my capacity is greater than I thought it was and it's actually always been there." It's funny to watch as people… Have personal breakthrough moments Suddenly see the road map and things start to click. They're like, "Oh, that dream I've been going for all along is actually possible now." I don't know. I don't know how else to describe it besides that… But it's a thrill for me because you can see it happen in peoples' eyes as they listen to you. Those of you guys who educate, teach or get on stage, you know what I'm talking about. There's that moment where you can look at them, be like, "Bam, right there... I just caused the epiphany." About 6 months ago, during the Two Comma Club Cruise, I’d just finished a big session, when a guy walked up to me and goes, "You're a really dynamic speaker." People have told me that before, and I still don't know what that means... So I said, “Cool! Thank you," but what he said next made my jaw hit the ground… He looked me straight in the eyes and asked "Do you want to come speak at Carnegie Hall?" I was like, "Are you completely serious right now?" He said, "100%. We're going to see if we can get all these huge names," and I was like, "All right. Cool. Just keep me in the loop." Six months later, it's happening - it's in the bag - it's an event called Living Legends, which is extremely honoring. So I'm going to share an interview that explains EVERYTHING to you… BECOMING A CELEBRITY ENTREPRENEUR I have a very special guest… His name is Clint Arthur. Clint and I, have frankly only known each other personally for probably six months, but I am blown away and just completely floored with what he does, his skill set, and who he helps. What he does, when you're in a certain place, is completely magical and I'm very, very honored to have him on here. So Clint, thank you so much - welcome to the show. Clint: BOOM! Steve: In the middle of Carnegie Hall. What? Clint: Yeah. Steve: It's a proxy BOOM! Oh man. Clint: That's a Carnegie Hall ‘BOOM!’ for you - that's what that is. Steve: You're warming it up for us - thank you so much. Clint: Yeah, baby. Yeah, baby. Well, it's a pleasure to be with you... I met you on the cruise, I think. Steve: Yeah. Clint: The 2CCX Cruise - that was an amazing experience… Really, the best part of the whole 2CCX program was the cruise. I really believe that's because it was a special event. When you participate in special events, it's not only great for the sales funnel… it's great for sales funnels for a reason... It really does deepen the experience of the customer/client/ the person you're trying to transform their life... it opens up possibilities for people to have MORE community. So as a result of that, here we are - so great to be with you. Steve: That's so awesome. We're really honored, honestly. Now just because some of my audience may not know who you are, which is baffling... but could you tell everybody what is it that you do? Clint: I am a celebrity entrepreneur - which means: I'm the MOST famous guy that nobody's ever heard of. I’ve created systems, formulas and scientific methodology for creating celebrity positioning in the eyes of your customers and prospects. So part of that is, I have done 107 television appearances. You might have seen me on FOX Business Channel, CNN, Headline News, or The Today Show with Brooke Shields… When Brooke Shields said, "Clint, you can have all of these plans and want to scale Mount Everest, but how do you keep from falling off the track?” I said, "You've got to invest in mentors." I said it then, and I meant it… and I mean it even more now. Investing in mentors has been part of the reason why I have gotten to where I am. Part of what I've done to become a celebrity entrepreneur is to become Dan Kennedy's Info Marketer Of The Year - that's a great honor for me. It’s something that really opened things up for me in my career and deepened my relationship with Dan Kennedy as my mentor. So those are some of the things I've done. I've also written a bunch of best-selling books... My new book is called Celebrity Entrepreneurship. Some of my other best sellers include: What They Teach You At The Wharton Business School - I’m a graduate of the Wharton Business Schools entrepreneurship program. The Greatest Book Of All Time... I wrote this other book called The Last Year Of Your Life - where you live as if you're going to die at the end of the year… I told one of my friends, I'm going to add in videos and audios, it's going to be the greatest book of all time with those attached as links in the Kindle book, and he goes, "Why don't you just call it The Greatest Book of All Time?" So I did, and that became my first real big selling book… I sold 26,000 copies of that book. Steve: Wow. That's awesome. That's incredible. Clint: And it has contributed to …( I don't even think you know this…) Starting June 8th, I will be the host of a NEW talk radio show on WABC Radio in New York City called The Greatest Show of All Time. Steve: Oh my gosh. That's amazing. Just pushing straight on in there. That's incredible. Now, actually, it was Peng Joon I started talking to about what it is that you do, and everything… He was talking about just how incredible your stuff is and how amazing it is. Why is it important to eventually become a celebrity entrepreneur for your audience? Clint: Well, I say on the back of my book that entrepreneurs struggle because they think that people are buying their products and services, but really people are buying you. Who you are is more important than what you actually do. ...especially if you're selling a product or service that's similar or equivalent to others that are in the marketplace... The only difference is you. If you're a financial advisor/ a realtor/ a doctor, or selling any kind of widget, there's a similar widget to what you sell - the main difference is who you are. HOW TO BE A SUCCESSFUL ENTREPRENEUR… What I do as a celebrity entrepreneur is help my clients position themselves as celebrities in the eyes of their customers and prospects.. and that's really using marketing on your personal brand. That's what *this* is all about. … and that makes all the difference in the world because people are NOT buying your widgets; they're buying you. Steve: Absolutely. I just so appreciate you taking that angle on it too. There are a few places I've spoken at... where it's only been about getting authority for authority's sake, but you're saying let's get it so it pushes the message and the product more… … because that's what they're gonna be buying anyway. I love that. I'm very, very thankful for that. It's awesome. How did you get started doing this? There are gonna be a lot of questions revolving around ... This is not something that my audience is gonna be very familiar with. Clint: Hey, I started out as an entrepreneur selling butter. Steve: Really? Clint: Yeah, really. That's really where this all began. I was selling portion controlled butter in Las Vegas to hotels and casinos. So if you've ever eaten bread and butter at Bellagio in Las Vegas, thank you for helping to put my daughter through the University of Southern California… For a long time, pretty much every piece of bread at Bellagio was buttered with Five Star Butter, which is my company. What happened was a lot of these celebrity chefs starting coming in: Bobby Flay, Gordon Ramsay, Emeril... and I wanted to get the celebrity chefs, so I came up with this idea… What if I could be a judge on Iron Chef America and make myself a celebrity butter expert, not just the guy selling butter? I talked the producers of Iron Chef America into making me the judge of Battle Butter... (you can watch that episode on my website, fivestarbutter.com and see me judging Battle Butter). That was the beginning of my celebrity positioning as an expert. Now, I tell you what, it changes things when you become a celebrity expert in what you do, it really does. THIS WILL BLOW YOUR MIND I heard a statistic that: The number one top celebrity in the marketplace gets 50% of all the revenues. The number two celebrity in the marketplace gets the next 25% of the revenues. Number three, through infinity, split the remaining 25%. That's why, if you're not the number one top celebrity, you are surviving on crumbs while everybody who you admire is feasting on giant pieces of pie. For example, Tony Robbins, Date With Destiny… Date With Destiny alone represents 10% of the entire live event seminar industry in its revenue. Steve: Oh my gosh. Clint: If you do the math, which I have, you will see that just that one event is 10% of all live seminar tickets. Steve: Geeze. I had no idea. Clint: Because he's the number one guy ... And here's the funny part… Go into any bank in America and ask the teller, "Do you know who Tony Robbins is?" … they're going to say ``No,” because he's NOT a real celebrity - He's a celebrity entrepreneur. The same thing goes for Grant Cardone, who everybody worships… I will show you videos where I'm doing seminars with financial advisors and I'd say, "Anybody recognize this guy?" Not one hand goes up. Nobody knows who he is because they're NOT his customers or prospects... and yet two months ago, he filled up Marlin Stadium... And most of the people watching this video know exactly what I'm talking about. Steve: OH, YEAH. Clint: When you're a celebrity entrepreneur, (which is something that I pioneered, systematized and scientifically analyzed how do you do it), you're a god to your customers and prospects… ... but the rest of the world doesn't know who you are. And that's what I help my clients to do. Steve: It seems extremely magical sitting on this side of the screen listening to that. That's impressive. That’s so, so amazing. Now, what should somebody do if they're trying to get started as celebrity entrepreneur? Clint: Okay. Well, the important thing to understand is that there's no time that’s too soon. The sooner you start building your positioning as a celebrity in the eyes of your customers and prospects, the better off you are... because the product you're selling is irrelevant. A lot of people come to me and say, "I don't have a product yet. I don't have a book yet. I don't have this data or anything yet, " and I just say; “But you have you. You're already you. And you're always going to be you so you might as well start building your personal brand." Really, there are five ways to do it. Television is the most powerful way. I'm not saying you have to go on Good Morning America first - that's a mistake. Don't go on Good Morning America first, go on little tiny local TV shows first. Then the second great way to do it is by becoming a speaker. I wanted to meet you, Steve, because you're such a great speaker… I don't know if you've always been, but I doubt you've always been… I’ve personally found that speaking is an acquired skill. You have to learn how to be a great speaker - so there's no time that's too soon to start learning that, is there? So go out there and start learning how to speak and start speaking in important places - the second part of my formula is to become a VIP speaker speaking in very important places. The third part is one of my favorite things, celebrity attachment. That's taking photos with famous people, and anybody who goes to my website will see I'm in photos with all kinds of famous people from Brooke Shields to Caitlin Jenner - Ringo Star to Mike Tyson - Hilary and Donald Trump. I don't care. I'm an equal opportunity celebrity selfie slut. The more famous they are, the more I like it. That's it. Part four my formula for celebrity entrepreneurship is to be a best selling author. I've already dropped some of my best selling book titles on you guys. The fifth part is to be an award winner - Win Awards! I told you right in the beginning, I was Dan Kennedy's ‘Info Marketer of The Year,’ and you, as an entrepreneur, need to figure out how you can win awards too. Steve: That's amazing... TV Speaker Celebrity Attachment Best Selling Author Award Winner Clint: Ideally you want to win an Academy Award, but if you don't have an Academy Award, then you've got to win something else. You won a Two Comma Club X award, you won a Two Comma Club award - whatever you can get! The better it is, the better it's going to be… You put all those steps together and you’ve radically transformed your positioning in the eyes of your customers and prospects. Ultimately you want to accomplish each of those things. Steve: That is insanely valuable. I hope everyone's enjoying that. I can't put it off anymore… Where are you standing... and why are we talking about it right now? I can't even hold it back… CARNEGIE HALLClint: Right now I'm in the lobby at Carnegie Hall in New York City. Steve: Oh! Clint: Yeah! And the reason why I'm in the lobby of Carnegie Hall in New York City is that I just finished my meeting with the production manager, the stage manager, the person who did all the contracts for my first of its kind entrepreneurial conference at Carnegie Hall. They've never had an event like this before… “It's so unique, Clint. We've never had anything like this, Clint. We're so excited. We can't wait to sit in on and see some of the people that are going to be ... You're really going to have Martha Stewart at your conference?" Yes. I'm really having Martha Stewart at this conference. "You're really going to have Coco and Ice-T?" Yes. Ice-T and Coco are really going to be there. "You're really going to have Scorpion - the guy who produced five seasons of the TV show Scorpion for CBS? My dad loves Scorpion." Steve: That's a good show. Clint: That's what the lady said. I'm like, “Yeah, Scorpion himself. You're going to be able to pick the brain of the smartest man on earth. Imagine what you're going to find in there.” Albert Einstein previously spoke at Carnegie Hall. His IQ was 160. Scorpion's IQ is 197. Steve: Holy Cow! Clint: ...and who else is going to be speaking there? Dan Kennedy will be speaking at this conference. Michael Gerber, the author of The E-Myth, number one New York Times best-selling book for years and years and years ….he’s changed so many entrepreneurs' lives. Michael will be doing multiple days of speaking at this event, including the hot seats on the stage. Amazing. Who else? Jerry from Ben and Jerry's ice cream, the founder. So look at this… You've got Martha Stewart who turned herself into a household name... Then you've got a guy who turned cream and sugar into a household product. Right? Steve: Yeah. Clint: Who else is going to be here? Oh, Hal Elrod, ‘Miracle Morning’. Are you familiar with that book? Steve: Very. Yep. Got that and the journal right here. Clint: Right? Self-publishing phenomenon. By the way, he's one of my students. Steve: Oh, cool. Clint: He couldn't afford to come to my Celebrity Launch Pad TV Publicity Transformation Event. He registered, and then he calls me the next day and goes, "Clint, I'm really sorry. I talked it over with Ursula and we really just can't afford it." I'm like, "Wrong. I'm going to make it possible for you to do it. We're going to come up with a payment plan and you are coming on Celebrity Launch Pad." He booked himself on 13 shows I have the video of him, and he's like, "Any time I'm being considered for a speaking gig, I send them my TV appearances for them to evaluate me because it separates me so much from everybody else who's trying to get those same speaking gigs." Anyway, he's one of my students and he will be speaking there. Who else is going to be speaking there? Princess Marianne Parker, another one of my students. She transformed herself from a Bulgarian peasant to the princess of etiquette. She's going to tell you how etiquette saved her life and made her wealthy. And who else is going to be speaking there? This guy named Steve. Steve: I heard he had big eyes and he’s probably gonna yell a lot. He's gonna drop a few ‘BOOMS!’ in the Carnegie Hall. Oh! Clint: This event is called The Living Legends of Entrepreneurial Marketing. This man, Steve, built 500+ funnels for Russell Brunson and ClickFunnels. How freaking legendary is that? Unbelievable. I'm really excited to have you join us on the main stage for two sessions of dropping booms all over Carnegie Hall. I'm really excited to share you with my audience because you're such an amazing speaker man. Dude, you are an amazing speaker. I love you and I'm excited to share you with all of my friends who are going to be coming to this event. HERE COMES THE SCARCITY & URGENCY There are only 600 tickets total for this event. Steve: Holy smokes. Clint: Super special. Super special event. Tickets are available and people should be getting their tickets as soon as they can. Steve: That's awesome. Hey, so what are the dates so people know? Clint: September 26th/ 27th/ 28th in New York City at Carnegie Hall. Yeah, the one, the only Carnegie Hall. That's right. Steve: The actual Carnegie Hall. Clint: Yeah, the actual one! You know who's spoken in here besides Albert Einstein? This is the coolest. In 1906, Mark Twain gave his last lecture at Carnegie Hall. I've asked Dan Kennedy to come and give his last lecture. I said, "Dan, if you were going to die and you knew you were going to die and your kid came to you and said, ‘Dad, what should I do to thrive as an entrepreneur?’ that's what I want you to share with the audience." That's what Michael Gerber is going to share. That's what Martha Stewart's going to share, Ice-T, Coco, Scorpion, everybody. You too. What is the magic sauce to thrive as an entrepreneur? I'm so excited to hear what everybody has to say. Steve: Yeah. I just, I can't even tell you how stoked I am. When you asked ... I was trying to ... “Oh, yeah, no, I'll be there, Clint. Yeah. Let me check. Yeah, no, I can be there.” Then I hung up and I just started yelling. I'm so excited, man. Thank you so much. Very excited for it. And you guys, you can go to seestevelive.com and it will take you over to the tickets - so you guys can go get booked up. Only 600 tickets, guys. That is NOT many. Go get one - especially for all those names. Clint: There's not 600 left... I've already been selling tickets. Steve: Oh, really? Clint: A lot of the VIP and Elite Tickets are already taken. There are different levels… There's general admission - if you just want to come and you're scraping it together to make it. Step up and show up for this thing - it will change your life. Going to events really does change you. Steve: Yeah, it does. Clint: You told the story of going to your first Russell Brunson's ClickFunnels Live and how that changed your whole freaking life. Steve: Yeah, everything. Clint: Well, that's what's going to happen here. Where was that ClickFunnels live? Somewhere in Orlando? Steve: Yeah. San Diego, actually. Yeah. Yeah. It's far. Clint: San Diego. Dude... This event is at Carnegie Hall with Martha Stewart, Dan Kennedy, Michael Gerber, you and Scorpion, the smartest man in the world. You see, what people don't understand is that the venue changes the event. You can have the same performers, one of them performing, one time performing here and the next time performing at some arena someplace. You're going to get a much more intense performance at Carnegie Hall because the venue brings out the power from the performer. The performers rise up to the venue. You know who else has spoken in Carnegie Hall? Aside from Albert Einstein and Mark Twain, we had… Franklin Delano Roosevelt Elenor Roosevelt Teddy Roosevelt Martin Luther King Ernest Hemingway Groucho Marx Andy Kaufman Jerry Seinfeld The Beatles Frank Sinatra Liza Minnelli If you have been a living legend, you've performed at this venue. ...and that's why I selected it. That's why I'm paying the big money to get it. That's why I'm paying the big money to have all these incredible names come and share their last lectures with my audience to change entrepreneurs' lives and their vision of what's possible in the future. Steve: Man. I'm not going to stop press and record. This is so awesome. Holy smokes! I'm so psyched about it. So September 26th through 28th. Literally Carnegie Hall! Obviously, New York City. 600 people. Go to seestevelive.com. and it’ll take you right over there. Anyways, Clint, thank you so much for being on here. I really appreciate you being on. I can't even explain what kind of an honor this is. Clint: I'm so excited to be doing this. I have a testimony on my website from Peng Joon, because he came and spoke at one of my events at NASDAQ, and he said: "Clint specializes in creating experiences." That's really what I do... and that's what I've created here: The experience of this unique first time ever entrepreneurial conference in this venue is going to be historical, life-changing, and career changing, and you don't want to miss it I'm looking forward to sharing it with you, all of your friends and your audience; September 26th, 27th, and 28th. Thanks, Steve. Steve: Oh, sir, thank you so much. Appreciate it. We will see you there. BOOM! SEE STEVE LIVE So several years ago, I walked by a stage in a basketball stadium. It was my college campus and I was deeply concerned with what I wanted to do in my life. For some reason, I looked at the stage and thought, "Huh, one day I wanna be on stage. I wanna be an entrepreneur and I wanna buy and sell companies." Well, while the last one hasn't happened ... yet, Muahaha... stage and entrepreneurship have. And as my business has grown and my message has spread, a frequent question I'm asked is, "Steve, what stage will you be on next?" Now I totally get that this feels, maybe, a little conceited here... But considering my childhood fear of speaking up, being heard, extreme lack of self-confidence, and getting in front of people, back in my growing up days, I feel satisfied. I thought I'd tell you where I'll be in the world coming up. And funny enough, just literally go over to seestevelive.com, and it'll forward you to the next place. I love stage and it's one of my biggest things to look forward to in my current role in my business. From little 10 person masterminds all the way to gigantic 5000 person events - from free seats to paid events - events have always been one of the ways I can deliver the MOST value and get the greatest “AHA’s” in the shortest amount of time. Just come say hi, and go over to seestevelive.com.
Watch This Episode on YouTube: https://youtu.be/buggarSsnPI I’m thrilled that we’ll be joined by legendary record producer, Michael Lloyd, on this week’s episode! Here’s his bio… Michael Lloyd was Vice President of A&R for MGM Records by the age of 20, and for more than 45 years has been producing hit records and soundtracks, earning more than 105 Gold and Platinum awards, and selling over 150 million records. Some of the artists he’s worked with include, Barry Manilow, Mike Love and the Beach Boys, Lou Rawls, Sylvie Vartan, Shaun Cassidy, Steve Holy, Belinda Carlisle, The Monkees, The Bellamy Brothers, The Osmonds, Stryper, Sammy Davis, Jr., Bill Medley, The Righteous Brothers, Debby Boone, Kimberley Locke, Leif Garrett, Air Supply, and Frank Sinatra, just to name a few. Michael was the Music Supervisor for the film Dirty Dancing, wrote the Latin dance music for Patrick and Jennifer to dance to - and produced the Dirty Dancing soundtrack album. Currently, there are several “Dirty Dancing - the Musical” companies that are touring all over the world. He’s done the scoring, music supervision, songwriting, song placement, and/or music producing for nearly 200 motion pictures, TV movies, TV specials and television series. His chart records span six decades, from the ’60s to the present. Michael is also a recipient of TAXI’s Lifetime Achievement Award! Just a few of the things I’ll be asking Michael: If you had to pick one thing that makes a hit record, what would that be? What makes an artist desirable to labels and the public? What are some tips for artists who are producing themselves in home studios? What are some common misconceptions songwriters and artists have about making it in the music business? Any tricks that help you get killer vocal performances from artists in the studio? What Would You Ask Him? Michael revels in helping TAXI members! He loves answering their questions and inspiring them every year at the Road Rally. So bust out your very best questions for Michael’s first appearance on TAXI TV! The first questions we’ll answer from viewers will be those submitted before the broadcast. Post your questions on our Facebook page OR tweet us your questions on Twitter no later than TODAY, Monday, April 1st at 3pm, Pacific Time! If possible, we’ll take some questions from viewers during the live broadcast as well! ------------------------------------ Learn More About TAXI: http://bit.ly/2mPVGYh Rub Elbows with Music Industry Pros at Our FREE Yearly Convention: http://bit.ly/2a9mwlp View Our Current Music Industry Opportunities: http://bit.ly/28JPUyd Connect with Fellow Songwriters on the TAXI Forum: http://bit.ly/2DENChs Listen on the Go with the TAXI TV Podcast: Apple Podcasts: http://apple.co/2afebwW Google Play: http://bit.ly/2a7cCQX Stitcher: http://bit.ly/2FuSTJQ Soundcloud: http://bit.ly/2icUDe0 TuneIn: http://bit.ly/2DCzKrd Connect With Us On... Facebook: http://bit.ly/2931C7x Twitter: http://bit.ly/2jJ0EnQ Instagram: http://bit.ly/2jcg7we
Bill Cody with Steve Holy, recorded July 29, 2011 at WSM Radio in Nashville. Steve was in town to play the Grand Ole Opry and we previewed music from his new album, "Love Don't Run". For more on Steve's music visit: http://www.steveholy.com
http://stubbscast.com/wp-content/audio/classic/027/classic_027-steveholy.mp The post Classic 027: Steve Holy appeared first on StubbsCast.
Steve Holy is set to release his third studio album and Inside Music Row had the chance to catch up with him on the set of his newest music video "Love Don't Run"
Nashville and Country Music News that includes Dierks Bentley's Miles and Music For kids; Blake Shelton and Trace Adkins "Hillbilly Bone"; Garth Brooks Las Vegas Concerts; Cracker Barrel Book "Horse Country" with Brad Paisley, Kix Brooks and George Jones; The 1st French highway Awards produced by Highway FM; Then we go inside the song with Steve Holy as he talks about his song "Baby Don't Go"
Steve Holy signed to Curb Records in the late 90's =, debuting his first project "Blue Moon" in October 2000. With singles like "Don't Make me Beg', "The Hunger' and 'Good morning Beautiful' it didn't take long for his music to catch on. Steve is currently watching the second single off his latest album climb the charts.
Download episode here.In the sixteenth episode of Bloodsuckers, The Girls Necks Door chose to cheat, like we do so often, and have an episode of all listener e-mails and song discussions! The songs in the episode are “Chasing Cars” by Snow Patrol, “Faster” by Plain White T's, “True To Me” by Metro Station, “Good Morning Beautiful” by Steve Holy, “The Reason” by Hoobastank, “I See Monsters” by Ryan Adams, and “Everytime We Touch” by Cascada. We also discuss the new movie trailer, as well as the Breaking Dawn Quotes of the Day that have been released so far. Remember, if you’d like to contact the show, you can e-mail us at bloodsuckerspodcast@gmail.com or comment on our blog at bloodsuckerspodcast.blogspot.com. You can also be our friend on Myspace or join our Facebook group.Note: Christina, Gayle, and Maddi apologize for thinking it was a good idea to be eating peanuts during the episode.