Podcast appearances and mentions of alan klement

Today, I am delighted to be speaking to another icon in our industry! Miguel Neves, the Editor-in-chief of EventMB, is joining us. Miguel has had an amazing career in the meetings and events industry! In his current position, he oversees everything going on in the industry across the world.  In this episode, Miguel shares his insight and talks about what we can expect, what we should focus on, and the impact technology will have on events in the future. We hope you enjoy our fascinating conversation with Miguel today! Miguel Neves's bio Miguel is EventMB's Editor-in-chief and likes to describe himself as a "curious creator and caring curator of computerized content and a conscious connector of charismatic characters". He lives and breathes the event tech sector and is deeply engaged in the global online community of event professionals. He is active in volunteer roles across the industry and currently sits on the International Board of Directors of Meeting Professionals International. Miguel is a Portuguese soul who built a career in the UK and is now raising a young family in southern Denmark. Miguel's background Miguel started his career doing stage management, playing music, and being a roadie in the music industry. He was part of the team at the MTV awards in Lisbon in 2005. He was impressed to see how the back end worked and began to develop an interest in the teamwork required to put on that kind of event. He got involved in events after that, helping a company with some corporate events. Then he and a friend decided to open an event company. Unfortunately, it failed miserably, and Miguel realized that selling the organization of events is very different from organizing events. He went to London and got a Master's degree in Conference and Events Management at the University of Westminster. After that, Miguel wanted to build a network, so he got involved with MPI. He got an internship in California, with Synaxes Meetings and Events, after which he spent three years with the company, learning how the industry works. After that, he worked with the IMEX team for six years and then moved to Denmark where he had his own company for three years. Since February 2021, Miguel has been Editor-in-chief for EventMB. The user experience Miguel feels that even though it might be very tempting to add technology to an event, the most important thing at any event is the user experience.  Technology  Technology has developed at an incredible pace over the last eighteen months. Miguel finds it interesting to see how easy it has become to create online events. Most virtual events tend to go smoothly right now if the organizers take good care of the setup and production. Trusting and using technology  When people trust technology and use it at events, it becomes something special and makes a big difference.  Holograms Miguel thinks that a good video feed is just as effective as a hologram at an event. Invisible technology People need to trust the technology that gets used at events. Miguel's goal is to make the technology used at events almost invisible. The business aspect of virtual events Virtual events have the potential to reach people anywhere in the world at a relatively low cost. Virtual events are vital from a top of funnel perspective when it comes to sales. Virtual events also work well in terms of content, speakers, and even exchanging information.  Social In-person events work far better than virtual events when it comes to the social aspect. Unfortunately, in-person events are more costly than virtual events. Hybrid events The best solution is to have a combination of virtual and in-person events. Although Miguel does not think that the future of events will be all hybrid, he thinks that all future events should have an online component to record the relevant content. The future  The future is about finding ways to extend the reach of events, connecting with those who are not attending in-person, and creating community. Good technology Good technology allows people to consume the live content of an event from wherever they are. Connectivity  Good internet connectivity will be very valuable in the long run. Involve the community Understanding the target audience is very valuable for business owners. That is why Miguel advises business owners to involve their community or target audience as much as possible and find out what they want and expect. Simplify Technology should help to simplify things for people. Change The pandemic has brought about a lot of change. This is a good time for small business owners to do a recheck on what is relevant because the people they knew before or the audience they think they are serving might not be where they were any longer. People's needs have also changed since the pandemic.  Advice for small business owners Be very clear about what your product offering is. Figure out what you want to do and how you want to do it. Then, productize it by making it into something that people can easily understand and aspire to have. Connect with Eric On LinkedIn On Facebook On Instagram On Website Connect with Miguel On LinkedIn Book mentioned: When Coffee and Kale Compete by Alan Klement    

Learn how top companies are using Simulated Shopping to quickly test, iterate, and find value propositions that resonate with the market. In this episode, Ryan and Robert chat with Alan Klement, VP of Products at Gmthub, to unpack how top companies are using Simulated Shopping to quickly test, iterate, and find value propositions that resonate with the market. Show NotesContinue the conversation on Twitter -@ExploringPrdct@rdkhatch@candidrobert@alanklement

Jobs to Be Done is my favorite tool to use as a Product Manager to figure out what customers actually want. In this episode I'll introduce the concept, give some examples of JTBD in practice and in real life, and explain how I use it as a Product Manager today! When Kale and Coffee Compete by Alan Klement: http://www.whencoffeeandkalecompete.com/ HBR article, Know Your Customers' Jobs to Be Done by Clayton Christensen: https://hbr.org/2016/09/know-your-customers-jobs-to-be-done Christensen Institute JTBD explanation: https://www.christenseninstitute.org/jobs-to-be-done/ --- Send in a voice message: https://anchor.fm/productmattersfm/message

This episode of Agile Atelier continues with the Product theme, that the last couple of episodes has featured. Today, I have the pleasure of speaking with Alan Klement, co-developer of the Jobs to be Done theory and author of When Coffee and Kale Compete. His own experience as a successful innovator and entrepreneur are what…… Continue reading Episode 28: Jobs To Be Done Theory with Alan Klement

Alan Klement is known for developing the theories of Jobs to be Done and Market Modernization and inventing new methodologies and methods for engineering growth. His latest venture is Revealed — a market research and growth guidance firm that helps organizations grow, align, and reveal market insights. He's the author of When Coffee and Kale Compete and is writing a sequel called Jobs to be Done: Understanding Needs. Predicting Adoption. This is part two of our conversation. In this episode, we discuss OKRs and Jobs to be Done, the two goals that product people should take into consideration, the importance of a feed forward communication culture, and we get a sneak peek into some concepts and models from Alan's new book. Let's jump in.

Alan Klement is known for developing the theories of Jobs to be Done and Market Modernization and inventing new methodologies and methods for engineering growth. His latest venture is Revealed — a market research and growth guidance firm that helps organizations grow, align, and reveal market insights. He's the author of When Coffee and Kale Compete and is writing a sequel called Jobs to be Done: Understanding Needs. Predicting Adoption. It's due in Summer 2020. My conversation with Alan is broken down into two parts. In this episode, we discuss the Taylorism versus Humanism approach to explaining OKRs, and how understanding needs means understanding how they're created, how they grow and shrink, and get eliminated. We cover the "voice of the customer" and its flaws and how Lean startup solves problems that come with the "voice of the customer" approach.

For today’s guest, the phrase “jobs to be done” carries with it a lot of meaning. And for people to understand the concept better, he breaks the cycle down in this episode. Alan Klement is a partner at Revealed and author of the book “When Coffee and Kale Compete: Become Great at Making Products People Will Buy.” In this episode, he shares what jobs to be done is all about, how he helps people figure out their jobs to be done, and what they’ve achieved using the process. Show Notes [00:52] How he became the author of a book on jobs to be done [02:43] What jobs to be done is all about [06:53] Two processes that happens that can cause someone to adopt a product [10:54] How he helps people figure out their jobs to be done [14:13] The first step in the process for those who want to nail jobs to be done [16:19] How he gets granular in terms of understanding the needs of the users [19:07] Best way to describe a job to be done [21:40] An example of what they’ve achieved using his process [26:40] What their process is like [30:15] When his next book is coming out [32:50] Where people can check him out to know more About Alan Klement Alan Klement is a partner at Revealed, a company that helps clients understand and respond to what’s going in the market and helps teams move faster, reduce risk, and increase success. Apart from writing the book “When Coffee and Kale Compete: Become Great at Making Products People Will Buy,” Alan has also dedicated himself to understanding and predicting product adoption. This led him to create DGA (Demand-Generation Analysis), a systematic means of studying and predicting demand. Links HubSpotPipedrive Profile Alan on TwitterWhen Coffee and Kale Compete: Become Great at Making Products People Will Buy by Alan Klement

Alan Klement helps individuals, teams, and companies become great at making and selling products that people will buy.  His own experience as an entrepreneur helps make him effective at helping others.  He is the author of When Coffee and Kale Compete. Five Good Questions Perhaps you could explain what Job to Be Done (JTBD) and Customer Jobs mean through the example of buying a Snickers vs. Milky Way? What is the problem with Chasing Visible Figures and how it relates to creative destruction? What are the forces of progress and how do they fit with JTBD? What do systems have to do with innovation? What does Clayton Christensen have wrong?

Alan has dedicated himself to discovering what causes consumers to buy and use products and created the Demand-Generation Analysis (DGA) - a systematic way of studying and predicting demands. What triggers consumers to like or dislike certain products? How to build a great strategy for customers to stick with the product longer? Interesting insight into the world of consumption in our latest podcast.

Live from New York, it's Keiran King & Tyson Gach! They join Kyle to discuss designing apples, comparing and contrasting jobs-to-be-done to other frameworks, and defining 'customer success'.Jobs-to-be-done Workshop ReplaySolving Real Problems With Design- Keiran KingWhen Coffee and Kale Compete- Alan KlementCompeting Against Luck- Clayton M. ChristensenShape Up- Ryan SingerKeiran on TwitterTyson on Twitter

Part 2 of 2: Alan Klement wrote "When Coffee and Kale Compete: Become great at making products people will buy." The book provides a new way of thinking about your business: people don't buy your product for features, they hire your product to do a job: to make their life better.Klement’s perspective on “Jobs to Be Done” (JTBD) is game-changing, transforming how product marketers approach and understand products and customers.Episode 1: What is "Jobs to be done" theory?Episode 2: A deeper dive: how to apply JTBD to your business.Book: http://www.whencoffeeandkalecompete.comTwitter: @alanklementJobs to Be Done Website: https://jtbd.info

Part 1 of 2: Alan Klement wrote "When Coffee and Kale Compete: Become great at making products people will buy." The book provides a new way of thinking about your business: people don't buy your product for features, they hire your product to do a job: to make their life better.Klement's "Jobs to Be Done" (JTBD) idea is game-changing, transforming how product marketers approach and understand products and customers. Klement’s perspective on “Jobs to Be Done” (JTBD) is game-changing, transforming how product marketers approach and understand products and customers.Book: http://www.whencoffeeandkalecompete.comTwitter: @alanklementJobs to Be Done Website: https://jtbd.info

I have a very special guest, one of the pioneers of one of the most popular innovation frameworks these days: the lean startup framework. My guest is Ash Maurya, who along with Eric Ries, did some substantial work in this field, laying the foundations of this concept. You'll learn in this episode why this idea is still important today, especially in hardware field after it was born around the last financial crisis. You'll get to hear also what companies are using it, some tactics you can use to make it work for you and also how others use it so you can get inspired. Ash will describe some of the steps, milestones you should hit during the development. In addition he'll highlight some of the latest cutting-edge innovation topics he's been working on which connects with my one of past episodes, episode 18 with Alan Klement when we discussed the Jobs To Be Done framework. Enjoy this episode. Raw transcript is available at: https://www.thehardwareentrepreneur.com Show highlights can be seen below: The trigger behind the creation of the Lean Startup innovation framework [1:56] Some examples of big and small companies that prove Lean Startup principles are universal when applying the right tactics [7:24] Strategies that hardware startups use to go faster than their competitors [10:27] The three stages of Lean Startup, the risks associated with them and recommendations on how to move successfully through each one [16:18] Running Lean, Scaling Lean and the Customer Forces Canvas – when and how to use them [24:25] How a fisherman in South America surprisingly benefited from Lean Startup principles [29:11] If you could go back in time in your 20s, what notes would you give yourself? [34:08] If you had to name a book, which one had the biggest impact on your entrepreneurial career? [34:48] A routine hack for accomplishment-driven makers [36:25] Why sharing stories help us thrive in cultures with different nuances [38:00] What is the best way to reach Ash? [40:28]

Marketing Mary. Developer Dave. Consultant Carol... We've all built "buyer personas", but can we truly say that we understand our customers? Claire Suellentrop of userlist.io and Forget The Funnel is super passionate about this topic, so I caught up with her to explore the world of customer research and uncover how marketers can better understand their customers. In this episode we hear about: - what it really means to be customer-centric - how you should go about building buyer personas - the jobs-to-be-done framework and how marketers can use it to conduct customer research - questions to ask in customer interviews - how to apply your findings in your marketing Links: User List >> https://userlist.io/ Forget The Funnel >> https://forgetthefunnel.com/ Claire's JTBD Interview template >> https://docs.google.com/document/d/183PzYjQi2vsIRlPMUrtzRwZF1VdnZWNDAZsrJ4MRT4Q/edit When Coffee & Kale Compete >> http://www.whencoffeeandkalecompete.com/ Alan Klement's post on Copy Hackers about jobs to be done >> https://copyhackers.com/2014/11/jobs-to-be-done-copywriting/ Switch: How to Change Things When Change Is Hard >> https://www.goodreads.com/book/show/6570502-switch Claire's recommended resources >> https://sixteenventures.com/ https://copyhackers.com/ http://www.valgeisler.com/blog/ Follow Claire on Twitter >> https://twitter.com/ClaireSuellen --- Advance B2B >> www.advanceb2b.com Follow The Growth Hub on Twitter >> twitter.com/SaaSGrowthHub Follow Edward on Twitter >> twitter.com/NordicEdward

Listening to customer feedback is one of the best ways to improve your product (and your marketing). But it can get so overwhelming! Our guest today is the charming Sofia Quintero, founder of NomNom. You'll learn how to deal with massive amounts of customer feedback, get quantitative and qualitative results, document your insights, and apply them in your product development process. Download the MP3 audio file: right-click here and choose Save As. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes NomNom — Sofia's company Geckoboard — Sofia's previous place of work Episode 112: Optimizing SaaS Trials with Alli Blum Episode 116: Segmenting Your Users with Val Geisler Airtable, Trello, Google Sheets — tools that can be used for recording customer feedback The Spotlight Framework — a framework by David Cancel of Drift to make customer feedback actionable What is Jobs to be Done (JTBD)? — an article by Alan Klement, creator of JTBD framework What is Net Promoter? — how NPS is calculated Inside Intercom — Intercom's blog Fullstory, Mixpanel, Amplitude — popular analytics tools Hungry for Insight — NomNom's blog The Practical Handbook to Building Better Feedback Loops — a new free book by NomNom Follow Sofia on Twitter: @Sofiaqt Today's Sponsor This episode is brought to you by Userlist.io. This new tool helps SaaS founders get a better understanding of each individual user journey, and send users relevant behavior-based email. To learn more, join the waiting list at userlist.io. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

S01E03 - The Philosophy of Jobs to be Done theory/framework Guest: Alan Klement, Author of “When Coffee and Kale Compete” Insights Alley: Startup, Product, Growth, Sales & Strategy Insights for Entrepreneurs. Its a Blog/Podcast by Arun Verma. Get Notes of this conversation at https://insightsalley.com/notes Please give feedback and suggest topics for next episodes on arun@insightsalley.com

What motivates customers to buy? Conventional marketing techniques get it backward. These outdated methods focus on the product first, not the human buying it. They use data to justify the need for a product, like analyzing the demographics of a target market. But we really buy products and services to help us solve problems in our lives. This is where the Jobs to be Done framework comes in. Alan Klement joins the podcast to explain the process behind Jobs to be Done and how we can use it to create a better business. *** Tap on this link to access show notes+transcripts, join our private community of mavericks, or sign up to the newsletter: EveryoneHatesMarketers.com/links

This is a second episode with Alan Klement on book on Jobs to Be Done called When Coffee & Kale Compete

The purpose of this interview, was to understand how we as brand builders can improve our toolkit by using Jobs To Be Done. Applying it to our strategy, design, communication and products we create and the customers influence. Alan Klement is the Principle of Customer Jobs Labs and a voice of authority on all things Jobs To Be Done. I really enjoyed our conversation and we cover a range of topics that all come back to the central thought of how to help people make progress in their lives. Not surprisingly, Jobs To Be Done theory is being adopted by rapid growth startups like Intercom, who have applied the theory from Marketing to Design. I am so fascinated by Jobs To Be Done and think that it could be extremely powerful and effective when combined with fundamental brand building.

Alan Klement shows us how Jobs to be Done can help you design better products and spur innovation. Jobs to be Done (JTBD) is a mixture of design thinking, lean startup, and agile to help you make great products that people will love. The post MBA120: Jobs to be Done Theory appeared first on Mastering Business Analysis.

My guest is Alan Klement, Entrepreneur&Innovator, and thought-leader on the Job To Be Done (JTBD) framework. This is a concept that every innovator should hear about. This episode is all about JTBD, one of my favorite topics. Alan has the mission to help teams and individuals become great at making and selling products that people will buy. His own experience as a successful innovator and entrepreneur is what make him effective at helping others. He has applied successfully Jobs to be Done theory to his own businesses and has helped many others do the same. On October 2nd 2016, Alan released the first book dedicated to Jobs to be Done (JTBD): "When Coffee and Kale Compete". It develops Jobs to be Done theory and features interviews with entrepreneurs who've applied Jobs to be Done to create successful companies and products. It is a book dedicated to helping you become better at creating and selling products that people will buy. Raw transcript is available at: https://www.thehardwareentrepreneur.com Enjoy listening. Show highlights can be seen below: When coffee and kale compete – [3:26] How customers really view competition – [4:16] Schumpeter, Karl Marx and the concept of creative destruction – [6:10] What started Alan's deep dive into the topic of JTBD – [7:55] What is exactly JTBD theory and its connection with Sigmund Freud, Steve Jobs, Ferrari, Porsche – [10:22] The story behind the unexpected failure of chotuKool – [14:20] What are people going to stop doing when they start using your product? – [19:30] Switch or not to switch from using “Tide” detergent – [21:35] What if Apple had introduced the iPhone in 2000? – [22:30] Don't out-innovate the customer – [23:10] What if there was no iPod first, just an iPhone coming out? – [23:55] If you could time travel back to the time when you were in your early 20s, what notes would you give yourself? – [25:00] Books which had a big impact on Alan's way of thinking and career – [25:25] Alan's creative habits – [26:41] Cultural differences between Westerns, Eastern Europeans, Chinese – [28:00] Best way to reach Alan – [31:00]

Kyle is joined by Jaclyn Perrone to talk about designing with seed data, and how to make a new interface not look empty. They discuss using jobs-to-be-done to influence a product through interviews and job statements, as well as how they approach designing with users in mind, and the value of real users' reactions when testing interfaces. Jobs-to-be-done Design sprints Alan Klement Design sprint episode with Reda Remote design sprint episode with Dawn Jaclyn Perrone

They're back! Reda and Kyle team up for a new season of Tentative. In this episode we discuss the thought process, tools, and execution plan for goals and resolutions in the new year. Plus, books for Reda to read over the coming year, and the importance of reading not only as a designer but also as a person. Gina Bolton’s V2MOM Getting Things Done Moonwalking with Einstein Kindle Competing Against Luck- Clayton Christiansen Kale and Coffee Compete- Alan Klement Making Sense of Color Management- Craig Hockenberry Creativity Inc. Thinking Fast and Slow

Learn how to make things that people actually want. Justin is joined by author Alan Klement to talk about the "Jobs to be Done" framework .

Alan Klement shares about why job stories are more important than user stories. He also reveals about his upcoming book on Jobs to be Done methodology.

Chad talks with fellow thoughtbotters Adarsh Pandit and Kyle Fiedler on the pros and cons of stories, story points, and job stories. Adarsh’s tweets on points Converting to Jobs Stories Pivotal Tracker Basecamp Lighthouse Agile Manifesto Replacing The User Story With The Job Story- Alan Klement Trello thoughtbot’s research board

How do you go about designing product features around Jobs-to-be-Done? This week on Jobs-to-be-Done Radio we’re joined by Alan Klement who talks about how he came up with his version of the job story, and shares some great examples of … Read More