Podcasts about alert communications

Dark Social — it just sounds nefarious, right? But there's no need to break out a Tor browser and dive into the depths of the dark web; this stuff is legit. And once you understand and leverage it, it can be the difference between your marketing just “working” and blowing up. Gyi and Conrad explain what Dark Social is, why it can be difficult—nay, impossible—to track through your traditional attribution channels, and why it is nonetheless one of the most powerful weapons in your arsenal you may not have even known you had. Also, CallRail's marketing outlook for law firms in 2022 is out. In the latest edition of By the Numbers, the guys dig into the findings and share not only the most important takeaways but also highlight what these findings mean for you and your practice. In the Clio Legal Trends Report, it turns out law firms with growing revenue are twice as likely to use financial reporting tools. Understanding your firm's financial performance helps you boost revenue. More at the Clio Legal Trends Report. The News: Sterling Sky and “Review Spam” - Lawyers are among the top spammers of review spaces, and law firms could be liable for this kind of behavior Search Ads Soaring - Search ad revenue hits $78 billion. Inflation and how it impacts our industry - Are you pulling back on your ads? Should you? And what about adjusting pricing? Special thanks to our sponsors Alert Communications, LawYaw, Posh Virtual Receptionists, and Clio.

Is there potential for a mass exodus of women from the legal profession? Multiple studies have shown that the pandemic was harder on women, with increased home responsibilities falling disproportionately upon them and often leading to a continued need to work remotely, even after their law firms reopened. These shifts have had major impacts on gender parity in workplaces. Sharon Nelson and Jim Calloway welcome Roberta Tepper to discuss these issues of inequality and what law firms should do to support women in the profession.  Roberta Tepper is the Chief Member Services Officer at the State Bar of Arizona. Special thanks to our sponsors, Alert Communications, Blackletter Podcast, Scorpion, and Smokeball.

Is there potential for a mass exodus of women from the legal profession? Multiple studies have shown that the pandemic was harder on women, with increased home responsibilities falling disproportionately upon them and often leading to a continued need to work remotely, even after their law firms reopened. These shifts have had major impacts on gender parity in workplaces. Sharon Nelson and Jim Calloway welcome Roberta Tepper to discuss these issues of inequality and what law firms should do to support women in the profession.  Roberta Tepper is the Chief Member Services Officer at the State Bar of Arizona. Special thanks to our sponsors, Alert Communications, Blackletter Podcast, Scorpion, and Smokeball.

Should you be hiring a SEO specialist for your firm, or is SEO dead?  Also, millions of people are suffering as a result of the war in Ukraine. Is this an opportunity to market your law firm? Spoiler Alert: No. No, it is not — but the right answer for you may be more nuanced.  The guys tackle these big subjects as well as answer questions from ABA TECHSHOW and the impending change to Google Analytics. Special thanks to our sponsors Alert Communications, LawYaw, Posh Virtual Receptionists, and Clio.

Should you be hiring a SEO specialist for your firm, or is SEO dead?  Also, millions of people are suffering as a result of the war in Ukraine. Is this an opportunity to market your law firm? Spoiler Alert: No. No, it is not — but the right answer for you may be more nuanced.  The guys tackle these big subjects as well as answer questions from ABA TECHSHOW and the impending change to Google Analytics. Special thanks to our sponsors Alert Communications, LawYaw, Posh Virtual Receptionists, and Clio.

For guest Jason Levin – author of “Relationships to Infinity” and founder of the firm Ready, Set, Launch – keeping in touch with past connections, friends, and mentors is a lifelong passion and the bedrock of networking and relationship development. Through his work, Levin has developed an intense interest in helping people develop and maintain personal and business relationships. Business, after all, truly comes down to who you know. Levin's firm Ready Set Launch applies corporate brand management principles to personal and corporate relationships. It's the stuff they don't teach in law school but is a pillar of any successful law firm.  Hate networking? Learn to overcome. Think you are doing a great job at networking? Maybe you aren't. Levin helps professionals make new and maintain lifetime connections. Keeping in touch is foundational. “Let's do lunch” and “keep in touch” have become meaningless phrases, but the art of maintaining relationships has never been more important. Go beyond social media, events, and transactions and start getting real with steps you can take right now. Today is the day.     Special thanks to our sponsors LawClerk, Alert Communications, LawYaw, and Scorpion.

For guest Jason Levin – author of “Relationships to Infinity” and founder of the firm Ready, Set, Launch – keeping in touch with past connections, friends, and mentors is a lifelong passion and the bedrock of networking and relationship development. Through his work, Levin has developed an intense interest in helping people develop and maintain personal and business relationships. Business, after all, truly comes down to who you know. Levin's firm Ready Set Launch applies corporate brand management principles to personal and corporate relationships. It's the stuff they don't teach in law school but is a pillar of any successful law firm.  Hate networking? Learn to overcome. Think you are doing a great job at networking? Maybe you aren't. Levin helps professionals make new and maintain lifetime connections. Keeping in touch is foundational. “Let's do lunch” and “keep in touch” have become meaningless phrases, but the art of maintaining relationships has never been more important. Go beyond social media, events, and transactions and start getting real with steps you can take right now. Today is the day.     Special thanks to our sponsors LawClerk, Alert Communications, LawYaw, and Scorpion.

Guest Tom L. Drew is a longtime attorney in Des Moines, Iowa. He reached out to New Solo and host Adriana Linares for help modernizing his practice and getting the most out of today's tech. Drew is comfortable with computers, but he's always looking for newer, better, more efficient methods. As a long-time paperless operation, Drew's office was in a good place when it went remote during the COVID-19 pandemic. As his office went to a work-from-home environment, Drew was quick to incorporate training sessions and provide the necessary tools to help his team set up comfortable, efficient home offices. He found that money spent on tech is money well spent, and speed and efficiency matters more than cost. Hear how Drew upgraded software and replaced an on-site server with the cloud for a faster, on-the-go setup. Still unsure about cloud technology, OneDrive, Office 365, remote access, and document sharing? Learn how and where these pieces fit in a modern office. Plus, we have a special upcoming mailbag edition on Office 365 and all things Microsoft. Got a question? Contact us at newsolo@legaltalknetwork.com. Topics:  Guest Tom Drew, longtime solo practitioner, talks about his recent tech makeover and moving from a server to the cloud. It's not about cost, it's about productivity and efficiency. In today's work-from-home environment, being able to collaborate, schedule, and share information is more important than ever. Tech isn't only for new solos, it's for established firms too.  New Insights  In our series New Insights, veteran attorney Jennifer Smith Thomas answers questions from new attorney Jennifer Townsend about the challenges of working with her father in a small, family-owned firm.   Question 2: “I work on cases with my Dad. In the South, it is uncommon to address your parents by their first name. How should I introduce myself and explain our relationship to new clients while being respectful of my Dad and not undermining myself as a new attorney?" Special thanks to our sponsors, Lawclerk, Alert Communications, Abby Connect, and Clio.

Guest Tom L. Drew is a longtime attorney in Des Moines, Iowa. He reached out to New Solo and host Adriana Linares for help modernizing his practice and getting the most out of today's tech. Drew is comfortable with computers, but he's always looking for newer, better, more efficient methods. As a long-time paperless operation, Drew's office was in a good place when it went remote during the COVID-19 pandemic. As his office went to a work-from-home environment, Drew was quick to incorporate training sessions and provide the necessary tools to help his team set up comfortable, efficient home offices. He found that money spent on tech is money well spent, and speed and efficiency matters more than cost. Hear how Drew upgraded software and replaced an on-site server with the cloud for a faster, on-the-go setup. Still unsure about cloud technology, OneDrive, Office 365, remote access, and document sharing? Learn how and where these pieces fit in a modern office. Plus, we have a special upcoming mailbag edition on Office 365 and all things Microsoft. Got a question? Contact us at newsolo@legaltalknetwork.com. Topics:  Guest Tom Drew, longtime solo practitioner, talks about his recent tech makeover and moving from a server to the cloud. It's not about cost, it's about productivity and efficiency. In today's work-from-home environment, being able to collaborate, schedule, and share information is more important than ever. Tech isn't only for new solos, it's for established firms too.  New Insights  In our series New Insights, veteran attorney Jennifer Smith Thomas answers questions from new attorney Jennifer Townsend about the challenges of working with her father in a small, family-owned firm.   Question 2: “I work on cases with my Dad. In the South, it is uncommon to address your parents by their first name. How should I introduce myself and explain our relationship to new clients while being respectful of my Dad and not undermining myself as a new attorney?" Special thanks to our sponsors, Lawclerk, Alert Communications, Abby Connect, and Clio.

The guys are back at the ABA TECHSHOW with F.O.P. Carolyn Elefant, the “Godmother of Solos.” They talk about what's in and what's out in the latest edition of her book, “Solo By Choice.”  Also, there's more legal tech and more competition for your legal dollar than ever. That means great things for small and solo firms. Do you want something custom for your practice? It might be worth it to just ask for it. Plus, exciting news from Lawmatics, and the guys debate the merits of TurnSignl, an app that connects motorists in an instant to an attorney during a traffic stop and winner of the Startup Alley competition. Special thanks to our sponsors Alert Communications, LawYaw, Posh Virtual Receptionists, and Clio.

The guys are back at the ABA TECHSHOW with F.O.P. Carolyn Elefant, the “Godmother of Solos.” They talk about what's in and what's out in the latest edition of her book, “Solo By Choice.”  Also, there's more legal tech and more competition for your legal dollar than ever. That means great things for small and solo firms. Do you want something custom for your practice? It might be worth it to just ask for it. Plus, exciting news from Lawmatics, and the guys debate the merits of TurnSignl, an app that connects motorists in an instant to an attorney during a traffic stop and winner of the Startup Alley competition. Special thanks to our sponsors Alert Communications, LawYaw, Posh Virtual Receptionists, and Clio.

TECHSHOW is coming up March 2-5 in Chicago! Sharon Nelson and Jim Calloway welcome this year's co-chairs Brooke Moore and Ivan Hemmans to learn more about the in-person and virtual offerings for conference-goers. Visit techshow.com to register!  Brooke Moore is the legal editor for Legal Templates LLC and founding attorney of MyVirtual.Lawyer, an online, limited scope representation law firm model. Ivan Hemmans is a senior manager of technical development at O'Melveny & Myers LLP and has extensive experience with information technology. Special thanks to our sponsors, Alert Communications, Blackletter Podcast, Scorpion, and Smokeball.

TECHSHOW is coming up March 2-5 in Chicago! Sharon Nelson and Jim Calloway welcome this year's co-chairs Brooke Moore and Ivan Hemmans to learn more about the in-person and virtual offerings for conference-goers. Visit techshow.com to register!  Brooke Moore is the legal editor for Legal Templates LLC and founding attorney of MyVirtual.Lawyer, an online, limited scope representation law firm model. Ivan Hemmans is a senior manager of technical development at O'Melveny & Myers LLP and has extensive experience with information technology. Special thanks to our sponsors, Alert Communications, Blackletter Podcast, Scorpion, and Smokeball.

The Super Bowl isn't just about football and bean dip, it's about the ads! Join Conrad and Gyi as they explore an increasing trend in the legal industry - ads during The Big Game. But first, the guys challenge Kevin O'Keefe's latest take on Advertising vs. Business Development. How do we distinguish between the two, which is better? Is there room for both reputation and relationship building? And what about old fashioned marketing and advertising? But on to lawyer Super Bowl ads. The trend started with an absolutely “batsh*t crazy” 2014 ad by personal injury attorney Jamie Casino; a spot still getting views on YouTube. This year, we saw more law service ads airing in regional markets during the game. The lads highlight their favorites (and check out Friend-of-the-Podcast Joe Patrice's own list). How do these PR stunts, not necessarily a Super Bowl ad, fit your practice? Do you need a gimmick? And how would you track your results? And of course, The News: Carolyn Elefant releases her third version of “Solo By Choice” and it's worth your time. Bob and Ben Ambrogi launched their LawNext Directory. And don't forget the upcoming ABA TechShow and your chance to hang out with Conrad and Gyi. Special thanks to our sponsors Alert Communications, LawYaw, Posh Virtual Receptionists, and Clio.

The Super Bowl isn't just about football and bean dip, it's about the ads! Join Conrad and Gyi as they explore an increasing trend in the legal industry - ads during The Big Game. But first, the guys challenge Kevin O'Keefe's latest take on Advertising vs. Business Development. How do we distinguish between the two, which is better? Is there room for both reputation and relationship building? And what about old fashioned marketing and advertising? But on to lawyer Super Bowl ads. The trend started with an absolutely “batsh*t crazy” 2014 ad by personal injury attorney Jamie Casino; a spot still getting views on YouTube. This year, we saw more law service ads airing in regional markets during the game. The lads highlight their favorites (and check out Friend-of-the-Podcast Joe Patrice's own list). How do these PR stunts, not necessarily a Super Bowl ad, fit your practice? Do you need a gimmick? And how would you track your results? And of course, The News: Carolyn Elefant releases her third version of “Solo By Choice” and it's worth your time. Bob and Ben Ambrogi launched their LawNext Directory. And don't forget the upcoming ABA TechShow and your chance to hang out with Conrad and Gyi. Special thanks to our sponsors Alert Communications, LawYaw, Posh Virtual Receptionists, and Clio.

This special episode of Un-Billable Hour goes to the heart of your firm's existence: attracting and signing new clients in a digital world.  Guest Jason Hennessey of Hennessey Digital built his company through reverse engineering the Google algorithm. He's a respected leader in law firm marketing and offers valuable tips you can put to work today.  Learn core principles successful firms use to climb Google search rankings. Embrace the variables that help them adapt and shape their marketing to reach more potential new clients.  Hennessey's book, “Law Firm SEO” explains how search engine optimization works and empowers firms when they look to hire a marketer. The book is written for the layperson, explaining in plain language the principles of SEO. If you don't want to do it yourself, at least hold the teams you hire accountable.  Confused by SEO vs. Paid Search? It comes down to understanding marketing spend and outcomes. Learn what potential clients are looking for and how to hook them.  Plus, insights into website functionality, purposeful content strategies, and brand awareness. Attract more prospects and convert them to clients.  Special thanks to our sponsors LawClerk, Alert Communications, LawYaw, and Scorpion.

This special episode of Un-Billable Hour goes to the heart of your firm's existence: attracting and signing new clients in a digital world.  Guest Jason Hennessey of Hennessey Digital built his company through reverse engineering the Google algorithm. He's a respected leader in law firm marketing and offers valuable tips you can put to work today.  Learn core principles successful firms use to climb Google search rankings. Embrace the variables that help them adapt and shape their marketing to reach more potential new clients.  Hennessey's book, “Law Firm SEO” explains how search engine optimization works and empowers firms when they look to hire a marketer. The book is written for the layperson, explaining in plain language the principles of SEO. If you don't want to do it yourself, at least hold the teams you hire accountable.  Confused by SEO vs. Paid Search? It comes down to understanding marketing spend and outcomes. Learn what potential clients are looking for and how to hook them.  Plus, insights into website functionality, purposeful content strategies, and brand awareness. Attract more prospects and convert them to clients.  Special thanks to our sponsors LawClerk, Alert Communications, LawYaw, and Scorpion.

Inefficient and don't know why? Jared will sort you out. Listen in for tips on creating and delegating workflows to make your firm's processes efficient from start to finish.  Next up, a brand new feature! In this, the inaugural edition of “Live From the Playroom,” Jared welcomes Nashville singer-songwriter Erinn Peet Lukes as the show's first-ever musical guest. Check out Erinn's music at erinnpeetlukes.com, and look for her upcoming solo album “EPL” on March 4th, available via your favorite streaming service. ------- We loved having Erinn on so much, and wanted to share more of her scene, so we asked and she delivered. Check out this playlist Erinn put together for us featuring some of her Nashvegas friends. ------- Our opening track is Two Cigarettes by Major Label Interest. The music for the Legal Trends Report Minute is I See You by Sounds Like Sander. Our closing track is Country Music Breaks My Heart by Erinn Peet Lukes.   Special thanks to our sponsors TimeSolv, Clio, Scorpion, and Alert Communications.

Inefficient and don't know why? Jared will sort you out. Listen in for tips on creating and delegating workflows to make your firm's processes efficient from start to finish.  Next up, a brand new feature! In this, the inaugural edition of “Live From the Playroom,” Jared welcomes Nashville singer-songwriter Erinn Peet Lukes as the show's first-ever musical guest. Check out Erinn's music at erinnpeetlukes.com, and look for her upcoming solo album “EPL” on March 4th, available via your favorite streaming service. ------- We loved having Erinn on so much, and wanted to share more of her scene, so we asked and she delivered. Check out this playlist Erinn put together for us featuring some of her Nashvegas friends. ------- Our opening track is Two Cigarettes by Major Label Interest. The music for the Legal Trends Report Minute is I See You by Sounds Like Sander. Our closing track is Country Music Breaks My Heart by Erinn Peet Lukes.   Special thanks to our sponsors TimeSolv, Clio, Scorpion, and Alert Communications.

You're spending money to attract potential clients, now take the next step to ensure every moment of that client experience is amazing from intake to follow-up. In a special LHLM 101 episode, Conrad and Gyi go deep into the mysterious world (well, not that mysterious) of Customer Relationship Management platforms, known as CRMs. Provide a better experience for your clients; analyze marketing data to know what's working and what isn't; and do it all while saving you both time and money. It's hard work, but CRMs make it easier.  The days of tracking open cases on yellow legal pads is over. If you don't know where to start, the LHLM dynamic duo run through the big-name platforms, the tricks and traps, and share their number one tactical tip to successfully implementing a CRM platform. Special thanks to our sponsors Alert Communications, LawYaw, Posh, and Clio.

You're spending money to attract potential clients, now take the next step to ensure every moment of that client experience is amazing from intake to follow-up. In a special LHLM 101 episode, Conrad and Gyi go deep into the mysterious world (well, not that mysterious) of Customer Relationship Management platforms, known as CRMs. Provide a better experience for your clients; analyze marketing data to know what's working and what isn't; and do it all while saving you both time and money. It's hard work, but CRMs make it easier.  The days of tracking open cases on yellow legal pads is over. If you don't know where to start, the LHLM dynamic duo run through the big-name platforms, the tricks and traps, and share their number one tactical tip to successfully implementing a CRM platform. Special thanks to our sponsors Alert Communications, LawYaw, Posh, and Clio.

Digital court reporting has been invaluable throughout the pandemic, and new tech in this area continues to help court proceedings run more smoothly. Sharon Nelson and Jim Calloway chat with Tony Sirna about how AI can work hand-in-hand with digital reporters, how these tech and human elements aid in both in-person and virtual proceedings, and what has changed as a result of pandemic-era changes in the courts. Tony Sirna is the legal strategist and customer success manager at Verbit.ai. Special thanks to our sponsors, Alert Communications, Blackletter Podcast, Scorpion, and Smokeball.

Digital court reporting has been invaluable throughout the pandemic, and new tech in this area continues to help court proceedings run more smoothly. Sharon Nelson and Jim Calloway chat with Tony Sirna about how AI can work hand-in-hand with digital reporters, how these tech and human elements aid in both in-person and virtual proceedings, and what has changed as a result of pandemic-era changes in the courts. Tony Sirna is the legal strategist and customer success manager at Verbit.ai. Special thanks to our sponsors, Alert Communications, Blackletter Podcast, Scorpion, and Smokeball.

Payment platforms can be a lifesaver for law firms big and small. Jim Calloway and Sharon Nelson get to know Dru Armstrong, recently appointed CEO of LawPay, and talk with her about how payment platforms help lawyers get paid faster, improve client relationships, manage trusts, and much more. They also discuss LawPay's upcoming offering, ClientCredit, and how it will allow attorneys the opportunity to provide more payment options for their clients. Dru Armstrong is the CEO of LawPay. Special thanks to our sponsors, Alert Communications, Blackletter Podcast, Scorpion, and Smokeball.

Payment platforms can be a lifesaver for law firms big and small. Jim Calloway and Sharon Nelson get to know Dru Armstrong, recently appointed CEO of LawPay, and talk with her about how payment platforms help lawyers get paid faster, improve client relationships, manage trusts, and much more. They also discuss LawPay's upcoming offering, ClientCredit, and how it will allow attorneys the opportunity to provide more payment options for their clients. Dru Armstrong is the CEO of LawPay. Special thanks to our sponsors, Alert Communications, Blackletter Podcast, Scorpion, and Smokeball.

With today's tight, post-pandemic labor pool, trained, quality legal intake professionals are scarce. Law firms are increasingly turning to outsourced intake, receptionist, and onboarding services.  Jeff Mosler, CEO of Nexa Receptionist Holdings LLC (you probably already know their Alert Communications brand) explains how law firms leveraging the flexibility of a turnkey, pretrained outsourcing platform can maximize marketing investments, answer calls in just three rings, and carry potential clients from a curious call to a signed retainer. Stop wasting marketing dollars on lost leads. Even for established firms, an outsourced platform – with the ability to engage by phone, web chat, email, and text – can help firms engaged in one-time, mass tort cases as needs ramp up then scale back. For big firms or small, a trained, on-call pool of legal intake specialists could be the answer. Special thanks to our sponsors Law Clerk, Alert Communications, LawYaw, and Scorpion.

With today's tight, post-pandemic labor pool, trained, quality legal intake professionals are scarce. Law firms are increasingly turning to outsourced intake, receptionist, and onboarding services.  Jeff Mosler, CEO of Nexa Receptionist Holdings LLC (you probably already know their Alert Communications brand) explains how law firms leveraging the flexibility of a turnkey, pretrained outsourcing platform can maximize marketing investments, answer calls in just three rings, and carry potential clients from a curious call to a signed retainer. Stop wasting marketing dollars on lost leads. Even for established firms, an outsourced platform – with the ability to engage by phone, web chat, email, and text – can help firms engaged in one-time, mass tort cases as needs ramp up then scale back. For big firms or small, a trained, on-call pool of legal intake specialists could be the answer. Special thanks to our sponsors Law Clerk, Alert Communications, LawYaw, and Scorpion.

Conrad and Gyi take on the elephant in the courtroom. Clio's Legal Trend Report shows us potential clients are interested in both pricing and payment plans, but as lawyers, we're reluctant to go there. Why?  Explore options on how you can better position yourself. Are you less expensive than the competition? More efficient? A better value? Dig into the marketing opportunities that make you special based, in part, on your pricing model. Hey, the other guy is doing it. If it's something you've never considered, it's probably time you did.  And in the news (maybe related, just a bit!) we're seeing a spike in inflation, even if the Fed wants to call it transitory. Look around, everything seems to be going up … except legal fees? Plus, Facebook (and its global apps) go down. In legal tech, what's up with Smokeball legal matter management? Changes in Google marketing? Let's talk.  Special thanks to our sponsors Alert Communications, LawYaw, and Clio.

Conrad and Gyi take on the elephant in the courtroom. Clio's Legal Trend Report shows us potential clients are interested in both pricing and payment plans, but as lawyers, we're reluctant to go there. Why?  Explore options on how you can better position yourself. Are you less expensive than the competition? More efficient? A better value? Dig into the marketing opportunities that make you special based, in part, on your pricing model. Hey, the other guy is doing it. If it's something you've never considered, it's probably time you did.  And in the news (maybe related, just a bit!) we're seeing a spike in inflation, even if the Fed wants to call it transitory. Look around, everything seems to be going up … except legal fees? Plus, Facebook (and its global apps) go down. In legal tech, what's up with Smokeball legal matter management? Changes in Google marketing? Let's talk.  Special thanks to our sponsors Alert Communications, LawYaw, and Clio. Mentioned in this Episode: Clio Legal Trends Report: https://www.clio.com/resources/legal-trends/ Smokeball: https://www.smokeball.com/ Google changes: https://www.seroundtable.com/google-local-5-pack-32208.html and  https://whitespark.ca/blog/2021-wlss-day-1/ Facebook ad revenue damage due to down time https://www.snopes.com/news/2021/10/04/facebook-ad-revenue/ Thumbtack: https://www.thumbtack.com/k/affordable-divorce-lawyers/near-me/ Yelp: ​​https://www.yelp.com/nearme/cheap-divorce-lawyers Hello Divorce, https://hellodivorce.com/   Erin Levine podcast: https://legaltalknetwork.com/podcasts/lunch-hour-legal-marketing/2021/09/hello-erin-levine-of-hello-divorce/ Pricing Podcast with George Psiharis: https://legaltalknetwork.com/podcasts/lunch-hour-legal-marketing/2021/06/pricing-to-get-hired-bridging-the-gap-between-lawyers-clients/

Judge Herbert Dixon, newly elected chair of the ABA Journal Board of Editors, joins Sharon Nelson and Jim Calloway to discuss the publication's plans for the future. They take a look at the longstanding importance of the ABA Journal and its efforts to reach the profession as a whole, and Judge Dixon gives a few sneak peeks at what may be coming during his time as chair.  Judge Herbert B. Dixon, Jr., is a senior judge with the Superior Court of the District of Columbia. Special thanks to our sponsors, Alert Communications, Blackletter Podcast, Scorpion, and Smokeball.

Erin Levine, founder of Hello Divorce, joins Conrad and Gyi to explain how her innovative tech platform streamlines and demystifies the divorce process for clients while allowing lawyers to practice law – not schedule appointments, manage clients, and waste time with administrative tasks.  Entrusting basic drafting, scheduling, and filing work to a robot, though, does have one obvious conclusion––fewer tasks to bill for. But if you're worried about your bottom line, don't freak out just yet. Levine says Hello Divorce isn't built to put you out of business but, by allowing clients to only use lawyers for what they need, to open up a broader pool of paying clients and improve the process as a whole.  Hello Divorce and services like it may be harbingers of the future legal industry, so it's time for you, dear lawyer, to start thinking about how to adapt your practice and messaging to fit in. Special thanks to our sponsors Alert Communications, LawYaw, and Clio.

Erin Levine, founder of Hello Divorce, joins Conrad and Gyi to explain how her innovative tech platform streamlines and demystifies the divorce process for clients while allowing lawyers to practice law – not schedule appointments, manage clients, and waste time with administrative tasks.  Entrusting basic drafting, scheduling, and filing work to a robot, though, does have one obvious conclusion––fewer tasks to bill for. But if you're worried about your bottom line, don't freak out just yet. Levine says Hello Divorce isn't built to put you out of business but, by allowing clients to only use lawyers for what they need, to open up a broader pool of paying clients and improve the process as a whole.  Hello Divorce and services like it may be harbingers of the future legal industry, so it's time for you, dear lawyer, to start thinking about how to adapt your practice and messaging to fit in. Special thanks to our sponsors Alert Communications, LawYaw, and Clio.

Jared wants to know—how's your intake process working for you? If you're like a lot of law firms, with potential leads just quietly slipping into a black hole… you're doing it wrong. Just so incredibly wrong. Tune in for Jared's easy, effective client intake tips. Next up, Chelsea Aitken joins Jared to chat about modern phone systems and the important updates lawyers need to help them communicate better and utilize smart integrations with practice management software.  Then, the Rump Roast! Jared and Chelsea examine common New Zealand expressions, so stick around to find out the meaning of “jandals”, “pack a sad”, “munted”, and more! Chelsea Aitken is the chief customer officer of Vxt, a software company revolutionizing small business communications. -------- I mentioned the longest place name in the world* - It's in New Zealand, and typing it out here would just look kind of ridiculous - so, here are some songs with long names instead. https://open.spotify.com/playlist/1KSQhVXArSYEdx5hSJH17B?si=42f235fa68db45c3 *I'll save you the Google search: it's  Taumatawhakatangi­hangakoauauotamatea­turipukakapikimaunga­horonukupokaiwhen­uakitanatahu, New Zealand.  I butchered that on the show and I feel we, as a community, can do better. Send us a recording of you pronouncing it and, if you impress me, I'll name drop you on the show. -------- Our opening track is Two Cigarettes by Major Label Interest. The music for the Legal Trends Report Minute is I See You by Sounds Like Sander. Our outro music is Skinny Jeans by Andrew Stanton.   Special thanks to our sponsors TimeSolv, Clio, Scorpion, and Alert Communications.

Jared wants to know—how's your intake process working for you? If you're like a lot of law firms, with potential leads just quietly slipping into a black hole… you're doing it wrong. Just so incredibly wrong. Tune in for Jared's easy, effective client intake tips. Next up, Chelsea Aitken joins Jared to chat about modern phone systems and the important updates lawyers need to help them communicate better and utilize smart integrations with practice management software.  Then, the Rump Roast! Jared and Chelsea examine common New Zealand expressions, so stick around to find out the meaning of “jandals”, “pack a sad”, “munted”, and more! Chelsea Aitken is the chief customer officer of Vxt, a software company revolutionizing small business communications. -------- I mentioned the longest place name in the world* - It's in New Zealand, and typing it out here would just look kind of ridiculous - so, here are some songs with long names instead. https://open.spotify.com/playlist/1KSQhVXArSYEdx5hSJH17B?si=42f235fa68db45c3 *I'll save you the Google search: it's  Taumatawhakatangi­hangakoauauotamatea­turipukakapikimaunga­horonukupokaiwhen­uakitanatahu, New Zealand.  I butchered that on the show and I feel we, as a community, can do better. Send us a recording of you pronouncing it and, if you impress me, I'll name drop you on the show. -------- Our opening track is Two Cigarettes by Major Label Interest. The music for the Legal Trends Report Minute is I See You by Sounds Like Sander. Our outro music is Skinny Jeans by Andrew Stanton.   Special thanks to our sponsors TimeSolv, Clio, Scorpion, and Alert Communications.

We know you're a lawyer, so what? That's not enough. What makes you stand out? Gyi and Conrad share tips on making your practice stand out in a country awash in lawyers. Know the difference between simple branding and real positioning.  Also, a BIG change is coming to Google searches. It's driving SEO specialists nuts. Plus, new findings from Clio show the importance of marketing your tech capabilities in a post-pandemic world. What are prospective clients looking for? Learn more at Clio.com/solo.  And of course, “Dumb Sh*t Lawyers Do” (like, say … not reading their marketing agency contracts).  Need to bone up on your marketing basics? Check out our prior LHLM 101 episode on Pay-Per-Click. Special thanks to our sponsors Alert Communications, LawYaw, and Clio.

We know you're a lawyer, so what? That's not enough. What makes you stand out? Gyi and Conrad share tips on making your practice stand out in a country awash in lawyers. Know the difference between simple branding and real positioning.  Also, a BIG change is coming to Google searches. It's driving SEO specialists nuts. Plus, new findings from Clio show the importance of marketing your tech capabilities in a post-pandemic world. What are prospective clients looking for? Learn more at Clio.com/solo.  And of course, “Dumb Sh*t Lawyers Do” (like, say … not reading their marketing agency contracts).  Need to bone up on your marketing basics? Check out our prior LHLM 101 episode on Pay-Per-Click. Special thanks to our sponsors Alert Communications, LawYaw, and Clio.

Initial prospect consultations are lost hours if the prospect doesn't become a client. Guest Theophan McKenzie is a professional sales consultant who helps attorneys and law firms across the country learn a better way to stop wasting time and stop letting prospects walk out the door.  McKenzie's innovative, nontraditional sales techniques teach attorneys to turn off their “lawyer brain” and build immediate, lasting connections with prospects. Learn how to stop selling yourself and start listening to the prospective client. Special thanks to our sponsors Law Clerk, Alert Communications, LawYaw, and Scorpion.

Initial prospect consultations are lost hours if the prospect doesn't become a client. Guest Theophan McKenzie is a professional sales consultant who helps attorneys and law firms across the country learn a better way to stop wasting time and stop letting prospects walk out the door.  McKenzie's innovative, nontraditional sales techniques teach attorneys to turn off their “lawyer brain” and build immediate, lasting connections with prospects. Learn how to stop selling yourself and start listening to the prospective client. Special thanks to our sponsors Law Clerk, Alert Communications, LawYaw, and Scorpion.

Pop quiz: Which LHLM hosts earned early paychecks running a paper route, and which pumped gas? Gyi and Conrad discuss their early forays into working life. Then, Gyi and Conrad then wade into the dispute between the North Carolina Bar Association and Google over Google's recording of phone calls related to ad leads. In the recurring segment, “Dear State Bar Regulators,” Gyi lists the pros and cons of recording, third-party access, legal ethics, solutions, and the gap between tech advances and bar rules. On the topic of bar rules, Arizona's decision last year to invite non-lawyer ownership has attracted an application from the behemoth un-law firm Legal Zoom. Conrad explains the model in terms of MBAs running medical practices that hire doctors. He and Gyi discuss how Legal Zoom might operate, ID impacted practices, and how lawyers can compete. Listen for instructions on how to get half off of the ongoing Bedlam Conference. Special thanks to our sponsors Alert Communications, LawYaw and Clio.

Pop quiz: Which LHLM hosts earned early paychecks running a paper route, and which pumped gas? Gyi and Conrad discuss their early forays into working life. Then, Gyi and Conrad then wade into the dispute between the North Carolina Bar Association and Google over Google's recording of phone calls related to ad leads. In the recurring segment, “Dear State Bar Regulators,” Gyi lists the pros and cons of recording, third-party access, legal ethics, solutions, and the gap between tech advances and bar rules. On the topic of bar rules, Arizona's decision last year to invite non-lawyer ownership has attracted an application from the behemoth un-law firm Legal Zoom. Conrad explains the model in terms of MBAs running medical practices that hire doctors. He and Gyi discuss how Legal Zoom might operate, ID impacted practices, and how lawyers can compete. Listen for instructions on how to get half off of the ongoing Bedlam Conference. Special thanks to our sponsors Alert Communications, LawYaw and Clio.

As venture capital investment continues to sweep the legal market (and our news segment), Gyi and Conrad celebrate the $2 million seed round funding for Hello Divorce. Yay! In the segment, “Dumb Sh*t Lawyers Do,” the two discuss the case of a lawyer reprimanded for raking an unhappy client over the coals. They also discuss a Streisand Effect case in which a roofing company sued a couple because of their negative online review. The guys share their tips for responding to unflattering reviews and navigating these perilous waters.  And to wrap things up, the pandemic has undoubtedly knocked back law firms onto their heels. But, how have lawyers who continued their marketing investment fared? Should you batten down the hatches and rely solely on organic traffic? Do you need to start doing Tik Tok dances? The data may surprise you. Gyi and Conrad break it down and look ahead to the uncertain future. Special thanks to our sponsors Alert Communications, LawYaw and Clio.

As venture capital investment continues to sweep the legal market (and our news segment), Gyi and Conrad celebrate the $2 million seed round funding for Hello Divorce. Yay! In the segment, “Dumb Sh*t Lawyers Do,” the two discuss the case of a lawyer reprimanded for raking an unhappy client over the coals. They also discuss a Streisand Effect case in which a roofing company sued a couple because of their negative online review. The guys share their tips for responding to unflattering reviews and navigating these perilous waters.  And to wrap things up, the pandemic has undoubtedly knocked back law firms onto their heels. But, how have lawyers who continued their marketing investment fared? Should you batten down the hatches and rely solely on organic traffic? Do you need to start doing Tik Tok dances? The data may surprise you. Gyi and Conrad break it down and look ahead to the uncertain future. Special thanks to our sponsors Alert Communications, LawYaw and Clio.

Guest Marie Stockton is an estate planning lawyer laser-focused on making sure her clients understand what they're signing. She's mastering document prep tools to assure they have the look and feel that encourages reading and comprehension.  Topics: Making the shift from WordPerfect to Microsoft Word Paying attention to the little things, like fonts Designing and creating styles for formatting Complex numbering for document accuracy Resources: Matthew Butterick, Typography for Lawyers Debora Savatra, Legal Office Guru Barron Henley, Affinity Consulting Mark Unger, Muse Legal YouTube Lynda/LinkedIn Learning New Insights (brought to you by Nota): Veteran practitioner Starlett Massey answers litigation associate Melanie Kalmanson's question. Question 3 of 4: “What are three things you would like to see changed in the legal profession?” Special thanks to our sponsors, Lawclerk, Alert Communications, Abby Connect, and Clio.

Guest Marie Stockton is an estate planning lawyer laser-focused on making sure her clients understand what they're signing. She's mastering document prep tools to assure they have the look and feel that encourages reading and comprehension.  Topics: Making the shift from WordPerfect to Microsoft Word Paying attention to the little things, like fonts Designing and creating styles for formatting Complex numbering for document accuracy Resources: Matthew Butterick, Typography for Lawyers Debora Savatra, Legal Office Guru Barron Henley, Affinity Consulting Mark Unger, Muse Legal YouTube Lynda/LinkedIn Learning New Insights (brought to you by Nota): Veteran practitioner Starlett Massey answers litigation associate Melanie Kalmanson's question. Question 3 of 4: “What are three things you would like to see changed in the legal profession?” Special thanks to our sponsors, Lawclerk, Alert Communications, Abby Connect, and Clio.

Providing remarkable service is a no-brainer when it comes to earning a steady stream of referrals. It's so basic that Gyi and Conrad aren't even counting it in their lists of ways to get referrals. So what other methods are you probably overlooking? For one: give referrals. No one said it better than Paul McCartney in a classic SNL interview with Chris Farley, “The more you give, the more you get.” Getting clients in the door through referrals is great, but how do you budget for your marketing efforts? Whether a firm wants to take over Texas or just keep the lights on, Gyi and Conrad discuss why successful firms dedicate a portion (and how much) of their revenue towards marketing efforts. They also compare/contrast marketing effort and marketing infrastructure. Think gas v. engine. Listen to the end, and grab your popcorn, for Gyi and Conrad's pop culture recommendations. Special thanks to our sponsors Alert Communications, LexisNexis® InterAction®, LawYaw and Clio.

Providing remarkable service is a no-brainer when it comes to earning a steady stream of referrals. It's so basic that Gyi and Conrad aren't even counting it in their lists of ways to get referrals. So what other methods are you probably overlooking? For one: give referrals. No one said it better than Paul McCartney in a classic SNL interview with Chris Farley, “The more you give, the more you get.” Getting clients in the door through referrals is great, but how do you budget for your marketing efforts? Whether a firm wants to take over Texas or just keep the lights on, Gyi and Conrad discuss why successful firms dedicate a portion (and how much) of their revenue towards marketing efforts. They also compare/contrast marketing effort and marketing infrastructure. Think gas v. engine. Listen to the end, and grab your popcorn, for Gyi and Conrad's pop culture recommendations. Special thanks to our sponsors Alert Communications, LexisNexis® InterAction®, LawYaw and Clio.

There are decades of entertainment based on the inevitable AI apocalypse, but…is it really all that inevitable? Maybe, just maybe, robots are only here to help you. Think WALL-E—not Ultron—and tune in for Jared's take on the importance of embracing AI in your legal practice. (1:50) Next up, lawyers need simple, collaborative tools to do their best work. Jared talks with Mat Rotenberg about his top tips for removing burdens that hinder productivity and using automation to cultivate a better workplace. (8:22) And, this time on the Rump Roast, Jared and Mat play “Balls Deep”. . . and we'll just let you find out what that's all about. (23:03) Mathew Rotenberg is the CEO and co-founder of Dashboard Legal. In honor of Ringo Starr's 81st birthday, here's a playlist featuring songs from lesser bandmates - and, they're still pretty damn good! Our opening track is Two Cigarettes by Major Label Interest. The music for the Legal Trends Report Minute is I See You by Sounds Like Sander. Our closing track is Normal People by M O K.  Check out his album Kids Table on Spotify.   Special thanks to our sponsors TimeSolv, Clio, Scorpion, and Alert Communications.

There are decades of entertainment based on the inevitable AI apocalypse, but…is it really all that inevitable? Maybe, just maybe, robots are only here to help you. Think WALL-E—not Ultron—and tune in for Jared's take on the importance of embracing AI in your legal practice. (1:50) Next up, lawyers need simple, collaborative tools to do their best work. Jared talks with Mat Rotenberg about his top tips for removing burdens that hinder productivity and using automation to cultivate a better workplace. (8:22) And, this time on the Rump Roast, Jared and Mat play “Balls Deep”. . . and we'll just let you find out what that's all about. (23:03) Mathew Rotenberg is the CEO and co-founder of Dashboard Legal. In honor of Ringo Starr's 81st birthday, here's a playlist featuring songs from lesser bandmates - and, they're still pretty damn good! Our opening track is Two Cigarettes by Major Label Interest. The music for the Legal Trends Report Minute is I See You by Sounds Like Sander. Our closing track is Normal People by M O K. Check out his album Kids Table on Spotify. Special thanks to our sponsors TimeSolv, Clio, Scorpion, and Alert Communications.

From the football field to the boardroom, talent development expert Ben Murphy has learned a few moves critical to building a motivated and productive team. Host Christopher Anderson and Murphy discuss how law firms can better hire, train, motivate and retain a team. Murphy explains why 56% of executives fail within 18 months of being hired and how to avoid these common pitfalls. He also details how managers can effectively manage a team working remotely and manage across generational divides. Ben Murphy is vice president of Titus Talent Strategies. Special thanks to our sponsors, Scorpion, Lawclerk, Alert Communications and LawYaw.

From the football field to the boardroom, talent development expert Ben Murphy has learned a few moves critical to building a motivated and productive team. Host Christopher Anderson and Murphy discuss how law firms can better hire, train, motivate and retain a team. Murphy explains why 56% of executives fail within 18 months of being hired and how to avoid these common pitfalls. He also details how managers can effectively manage a team working remotely and manage across generational divides. Ben Murphy is vice president of Titus Talent Strategies. Special thanks to our sponsors, Scorpion, Lawclerk, Alert Communications and LawYaw.