Lunch Hour Legal Marketing

Branding, re-branding, brand refresh… What does it all mean? Well, a rose by any other name might smell as sweet, but your business could really stink if your branding strategy is lacking. Learn how to optimize your brand, master your messaging, and position yourself for success.  ---- Branding, positioning, and messaging are distinct and essential elements for your law firm's strategy, but not all lawyers have a handle on the meaning and functions of these components in the scope of their business. Gyi and Conrad take us through the basics of branding and explain the critical (and perhaps greater) importance of positioning and messaging. Learn how being true to yourself can help you create a meaningful, intentional path forward for your legal business.  Come see us! The Lunch Hour Legal Marketing Summit will be held September 22-24 at the Bellagio in Las Vegas. Register now!    The News: Well, Avvo's been sued (again). Do we care? Allegedly, AI is screwing businesses over left and right by publishing utter falsehoods. Yay.  Kevin Indig has some good insights here: The first-ever UX Study of Google's AI Overviews: The Data We've All Been Waiting For.    Suggested LHLM Episodes: Marketer vs. Marketer  Links: The Unbillable Hour — Rebranding: Define Your Firm, Define Your Practice  rebrandingexperts.com    Connect: The Bite - Lunch Hour Legal Marketing Newsletter! Leave Us an Apple Review  Lunch Hour Legal Marketing on YouTube  Lunch Hour Legal Marketing on TikTok

LinkedIn is really working for lawyers these days, so Gyi and Conrad bring in the pros to school you on how to leverage it for your business. Learn how to create content that truly resonates with your audience from our dear friends Purna Virji and Tony Albrecht. ----- LinkedIn has become a powerful platform for growing legal businesses, but how exactly do lawyers go about it? The guys talk with Purna Virji, a principal consultant at LinkedIn, about how to make the connections you've been hoping for. What does your audience care about? What do they want to hear? Purna shares her tips for creating easy, engaging video and text-based content in just a few hours per month.  Later, why should you care about being active on LinkedIn? Gyi and Conrad dig deeper into what you need to know about LinkedIn engagement with Tony Albrecht, the Yoda of LinkedIn lawyering. Learn about what LinkedIn growth could look like for you, dear lawyer! Tony explains the surprising supply/demand deficit for interesting content and how stimulating, genuine posts can significantly further your reach. The News: Congrats to Erin Levine! – Hello Divorce is now in all 50 states. Will marketers be replaced by AI? FirmPilot Reaches $11.7M in Funding, As Thomson Reuters and HubSpot Ventures Join As Investors New(ish?) launch from the Googs: Google AI Max  The New York Times reports A.I. Is Getting More Powerful, but Its Hallucinations Are Getting Worse, so… cool cool cool…  Thoughts on AI impacts for Local Pack from Greg Sterling and Barry Schwartz, respectively:  AIO Pack, AIn't No Threat, Double Divestiture, Automation Blues and Google Tests Replacing Map Local Pack With AI Overviews. Just what you need! Our LHLM Conference is in the works for September 22-24 in Las Vegas.    Suggested LHLM Episodes: How To Do Social Media Marketing the Right Way  Connect: LinkedIn – Purna Virji LinkedIn – Tony Albrecht The Bite - Lunch Hour Legal Marketing Newsletter! Leave Us an Apple Review  Lunch Hour Legal Marketing on YouTube  Lunch Hour Legal Marketing on TikTok

Should your agency be charging you for managing your LSAs? Are there things your in-house marketing team should be leaving to the experts? Today, the guys open the mailbag and answer these two great listener questions. Is it worth paying an agency anything for Google LSA management, or are you getting scammed out of a chunk of your marketing budget? Well, it depends, and the guys' opinions may vary. Gyi and Conrad dig into a listener question to explain what LSA management could/should look like, what value it may bring to you, and whether ongoing fees are appropriate. Later, question 2! Should lawyers with an in-house marketing team entrust all their digital marketing to said team, or do they need to call in an expert agency for certain advertising channels? The guys talk about the realities of expertise gaps and how partnerships can really take your marketing efforts to the next level.  Stay tuned to the end for a special announcement from Gyi and Conrad!  The News: Brilliant or clueless—did this lawyer do this for the news hype & free advertising? Judge Rejects Lawsuit With Dragon Logo, Calling It ‘Juvenile and Impertinent' - The New York Times Google, just… ick. Here's our take on this extremely problematic Google overstep:   Connect: The Bite - Lunch Hour Legal Marketing Newsletter! Leave Us an Apple Review  Lunch Hour Legal Marketing on YouTube  Lunch Hour Legal Marketing on TikTok

If lots of site traffic isn't leading to lots of clients, something's off. Learn how to get the traffic you want! Later, Gyi and Conrad unpack the marketing impact of publicly ranking all your competition—genius or folly? ----- You want website traffic that could turn into actual clients for your law firm, but how do you make sure you're reaching the right audience? Gyi and Conrad talk tactics for segmenting your audience to make sure you get the qualified leads that can turn into profitable business for your law firm.   Next, in a bold move, a Seattle family lawyer pulled a Zuckerberg and rated all of his local competitors, except himself. What do the guys think about the Hemmet Trends Report? While it may be a sure-fire way to torch some of your local relationships, this kind of friction marketing can be a very successful way to get your name out there. 

Just when you thought you understood Local Services Ads (LSAs), Google changes the game. Gyi and Conrad sound the alarm on the latest shift in LSA terms—and this one's a doozy. Google now claims the right to tweak, repurpose, and plaster your ad content wherever it wants. Cool cool cool… unless you're a lawyer who cares about things like client confidentiality and ethics.   Is this a harmless update? A marketing landmine? Or just another “oops, didn't read the fine print” moment? The guys debate what opting in *really* means, how it could affect your firm, and why blind trust in Big Tech is looking less like a best practice and more like a liability.   Takeaways: Google's changing the rules on LSAs—again.   Your ad content? They can now modify and use it freely.   Ethics red flag: This could compromise client confidentiality.   Most lawyers have no idea this is happening.   Opting in might mean opening a can of worms.   Google's rollout? Vague at best.   Legal marketers are losing faith.   Ad performance and trust are both on the line.   Law firms must weigh ethical risks before opting in.   Transparency isn't optional—it's essential.   Chapters 00:00 – Breaking News: Google Drops LSA Bombshell 01:12 – What Google's New Data Policy Really Means 06:00 – The Opt-In Confusion (and Consequences) 11:00 – Google's Data Grab and Pricing Power Play 17:15 – AI, Ethics, and the Future of Legal Ads

Feeble marketing tactics are a major waste of your law firm's ad spend! Make sure your budget isn't being squandered by understanding what marketing quality and accountability should look like. If your marketer's data looks like a success but isn't resulting in new clients for your law firm, you might be getting shammed. The guys join us from the road at two of the legal industry's finest conferences, ABA Techshow and Mass Torts Made Perfect. In their talks, Gyi and Conrad each presented the perils of marketing misinformation and what lawyers need to look for to ensure transparency and accountability in their marketing schemes.  Leave us a comment on the LHLM LinkedIn page if you'd like to have Gyi and Conrad's slide decks from their conference presentations!   The News: Google Business Profiles are switching things up - Ask Maps Is Google Q&A's AI Replacement: Here's What It Means For Marketers It's probably a good idea to opt in to Google's experimental AI Mode to see where things are headed - Expanding AI Overviews and introducing AI Mode  Notebook is expanding access all over the place - New in NotebookLM: Discover sources from around the web  It is a very good thing that we are a country with laws, and though we've always been loath to get too political, we feel that we have to recognize current dangers and stand up for the rule of law. Read through The ABA supports the rule of law,  Statement from SBM Leadership on Unprecedented Threats to Rule of Law,  ABA condemns remarks questioning legitimacy of courts and judicial review, and more at the ABA's Rule of Law page.  On a lighter note, Jessica Hawkins from Consultwebs created a post on the Best Legal Podcasts of 2025. Jessica gave LHLM a really nice write up, and we are super thankful to be featured with some other great shows!  And, Conrad is desperately seeking an awesome Customer Success person. Just go see if you can find the hidden job listing on Mockingbird Marketing.   Suggested LHLM Episodes: Bull$#!% You Hear at Legal Conferences Apple | Spotify | Youtube   Connect: The Bite - Lunch Hour Legal Marketing Newsletter! Leave Us an Apple Review  Lunch Hour Legal Marketing on YouTube  Lunch Hour Legal Marketing on TikTok

AI is majorly, seriously, (annoyingly?) impacting law firm marketing, and it's not just about content generation. What's a lawyer to do? ----- In this special LHLM episode, Gyi and Conrad air their chat with Zack Glaser of the Lawyerist Podcast. Artificial intelligence has its sticky fingers in everything nowadays—even the world of law firm marketing. It's changing the way consumers behave and changing the way ad agencies strategize in your market. So, how do you continue to compete, and where can you leverage AI to make a real difference? Zack, Gyi, and Conrad hash out how to make AI work for you, not against you.   The News: Google's still working toward world domination: Google makes its biggest-ever acquisition | CNN Business Joy Hawkins noticed some data anomalies in CTRs. What's up?  Come see us at some upcoming conferences! Gyi will be at ABA Techshow in Chicago, and Conrad's headed to Mass Torts Made Perfect in Las Vegas. Then, they'll both get together (virtually) at Infotrack's Legal Up for another delightful website teardown.   Links Mentioned: Lawyerist Podcast   Suggested LHLM Episodes: Google Local Service Ads: To Brand or Not to Brand?   Connect: The Bite - Lunch Hour Legal Marketing Newsletter! Leave Us an Apple Review  Lunch Hour Legal Marketing on YouTube  Lunch Hour Legal Marketing on TikTok

Live from the American Association for Justice conference in Miami, Lunch Hour Legal Marketing is back with another deep dive into law firm marketing strategies that actually move the needle. Conrad Saam and Gyi Tsakalakis break down the biggest questions they tackled at the event:

Lead thievery! How on earth could your competitor's ad have YOUR name in it? Brand conquesting is a real thing, and it sucks. Later, is Gyi completely wrong about direct brand search in LSAs? The guys fight it out.  ------ Having a competitor's brand in your ad is some super shady lawyer marketing and violates Google's trademark policies, but it still happens. What's the deal? Gyi and Conrad talk about the ins and outs of brand conquesting, how it should be viewed under lawyers' rules of professional conduct, and whether this kind of dirty campaigning is actually successful for the law firms who engage in it.  Next, does having direct brand search turned on in Google Local Service Ads negatively impact your visibility? Maybe so, maybe no… it's complicated! Gyi and Conrad argue their viewpoints and nerd out on a variety of marketing scenarios that could affect those pesky LSA outcomes. The News: If you're amongst the crowd of laid off federal lawyers, Ben & Brian Glass are offering their assistance in helping you start your own gig.  The Diversity Update from Google might be causing a drop in your organic results. Everybody's noticing an uptick in AIOs in legal, so—yay! Lawyerist Podcast with Gyi and Conrad is coming soon!    Links Mentioned: Google "Diversity Update" Live Stream Google - Trademarks - Advertising Policies Help   Suggested LHLM Episodes: Google Local Service Ads: To Brand or Not to Brand?   Connect: The Bite - Lunch Hour Legal Marketing Newsletter! Leave Us an Apple Review  Lunch Hour Legal Marketing on YouTube  Lunch Hour Legal Marketing on TikTok

Today, we unpack Gyi's beloved catchphrase to see how “meh” he really feels about the significance of links in local SEO. Later—the strategic guide you need for top-knotch link building in 2025. A whole lotta folks like to say links don't really matter anymore, but are they right? In practice, the guys have seen the positive effects of link building for clients for many, many years, and it's still a piece of the pie today. However, there's a ton of misinformation out there, so Gyi and Conrad debunk the most common misconceptions to get you on track for optimized, relevant, business-building links.  And, later, what's working best for link building in 2025? The guys share some great stories of businesses who engaged their local communities through service, scholarships, sponsorships, and more—all while getting awesome PR and plenty of links.  Room for dessert? Here's some exclusive bonus content from this week's episode: How to Get Your Website to Rank in ChatGPT Search | SEO Strategy | Lunch Hour Legal Marketing The News: More mergers & acquisitions! Places Scout was purchased by Yext… so are we all in for some price jacking? Sigh. Probably.  ABA is standing up for the judiciary, and you should too: ABA condemns remarks questioning legitimacy of courts and judicial review Quit ruining our weekends, Googs. Sheesh. Google Confirms Business Profile Reviews Outage Super grateful to Ahrefs for this really well done post: Google Says "Links Matter Less"—We Looked at 1,000,000 SERPs to See if It's True    Mentioned: Google Cites Scholarship Links in a Manual Action Penalty Suggested LHLM Episodes: Is Link Building Worth It Anymore? || Top 10 Link Building Tips Connect: The Bite - Lunch Hour Legal Marketing Newsletter! Leave Us an Apple Review  Lunch Hour Legal Marketing on YouTube  Lunch Hour Legal Marketing on TikTok Chapters (Times Approximate) (0:00) The Consummate One-Upsman (3:26) The News: Places Scout, the ABA takes on Trump, & GBP Outage (10:00) Busting Link Building Myths (24:45) How To Create Backlinks For Your Website In 2025

Gyi and Conrad share the scary legal marketing stories you definitely wouldn't want to find yourself entangled in. Later, don't throw the attribution out with the bath water! It's not impossible to track, and the guys explain how to go about it.  ----- Sometimes you have to wallow in the muck of the digital marketing world to learn how to avoid the scum. All law firms should ask themselves this question: Do you know how your ad agency is spending your money? Gyi and Conrad dive into the allegations surrounding some very iffy third-party dealings to help you, dear listener, traverse the perils of the marketing world. And later, it seems that some LHLM words to the wise have been misconstrued! Don't hear what we're not saying—attribution is an essential marketing element, and your agency should absolutely be monitoring your advertising channels with careful attention. But, there's more to it than just a simple pie graph. Gyi and Conrad share how to get the fullest picture possible for tracking attribution. The Quasi-News: Ownership v. Partnerships: A Connecticut lawyer is embroiled in some painfully messy business. American Association for Justice Winter Convention - Look out for LHLM LIVE!  PILMMA Super Summit - Conrad's Ski Invitation for April 28th.     Suggested LHLM Episodes: Marketing Attribution: Follow the Data or Trust Your Gut?  Connect: The Bite - Lunch Hour Legal Marketing Newsletter! Leave Us an Apple Review  Lunch Hour Legal Marketing on YouTube  Lunch Hour Legal Marketing on TikTok Chapters (Times Approximate) (0:00) RISE OF THE MACHINES (3:00) News: Partnerships Gone Bad and LHLM on the Move!  (9:24) How to Spot a Shaddy Marketing Agency (22:05) That's Not What We Said! 

If your game plan is offline advertising, but your website sucks—you're fumbling your growth strategy. And, later, Conrad shares his origin story! ----- There is often a significant imbalance between law firms' offline and online marketing investments, but things simply won't work as well if you don't synergize both aspects. Gyi and Conrad talk through their recommendations for diversified online and offline expenditures that can maximize your firm's potential for growth.  Later, how did Conrad become Conrad? The child of Australian immigrant parents, Conrad shares his life's journey from Vegemite sandwich-toting lad to MBA grad to SEO pioneer to Mockingbird Marketing owner—and everything in between! The News: We are brilliant crystal ball pontificators! Cases in point:  Non-lawyer participation in the legal world - KPMG Law Firm Low firm consolidations - Sweet James purchased Jenn Gore's firm. Chaos and confusion! - TikTok - Gone and Back Again Report bad business conduct in GBP - Google Maps New Report Business Conduct   Suggested LHLM Episodes: Conrad's Crystal Ball IV | Lawyer Marketing Predictions for 2025  Connect: The Bite - Lunch Hour Legal Marketing Newsletter! Leave Us an Apple Review  Lunch Hour Legal Marketing on YouTube  Lunch Hour Legal Marketing on TikTok

Gaze into the depths with Gyi and Conrad, so you, too, can be prepared for the legal marketing days to come. This one's all about the future, folks!  ----- Well, and the past. First, an in-depth retrospective on whether Gyi and Conrad's 2024 predictions showed true seer potential (or phony-baloney tendencies). Then, the guys turn a preternatural eye to what lies ahead. What mystically foretold trends will dominate the legal and marketing landscapes of 2025? From super-spammer AI avatars to, of course, another Michigan win—Gyi and Conrad can see it all.  The News: Happy New Year from the Googly Googs. They kicked off 2025 with an infestation of Google Business Profile bugs. Yaaay.  A Cautionary Tale: Deceptive marketing tactics could seriously come back to bite you in the you-know-where - “Strong Arm” Frank Azar wins $1.55 million in Google keyword lawsuit against Alabama law firm LHLM was selected by Feedspot as one of the 30 Best Legal Marketing Podcasts You Must Follow in 2025! Thanks, we think. Gyi's GBP got suspended—again. ChatGPT for clients: MJ Morley shared that 3 out of 7 consults found her firm through ChatGPT – fascinating stuff! New CallRail launch – CallRail broadens attribution capabilities to include AI-powered search engines  Is the truth about to get even muddier? Meta backs away from fact checking in the U.S. : NPR    Suggested LHLM Episodes: Conrad's Crystal Ball: The Re-Re-Return — Sponsored by CallRail  Connect: The Bite - Lunch Hour Legal Marketing Newsletter! Leave Us an Apple Review  Lunch Hour Legal Marketing on YouTube  Lunch Hour Legal Marketing on TikTok Chapters (Times Approximate) (0:00) Hail to the Victors (2:05) Google, Lying Lawyers, ChatGPT, and Meta all in the News! (13:47) 2024 Predictions in Review (24:45) 2025 Lawyer Marketing Prognostications

You've got a talented legal team at your firm, but should they also be involved in your marketing schemes? Later, we recently realized that some of you want a bit more backstory on the guys, so, Gyi reveals how his mysterious past made him into the marketer he is today. ----- Should your lawyers stick to lawyering? Sometimes, an associate is super interested, tactical, and talented at marketing, but sometimes… they're not. So, how do you avoid potential misuse of resources and make the most of your relationship with marketing partners? Gyi and Conrad talk through how to build trust, optimize your assets, and learn to be on the same team with your marketer. It's a bird! It's a plane! No, it's Gyi Tsakalakis! Who is Gyi, anyway? Every super hero has an origin story, and so does every marketer.  The News: The Google algo update is finished—FINALLY. And, honestly, the results are a bit of a snoozefest. Gemini 2 is out and about! And, similarly—Zzz.  Apple launched its ChatGPT integration with Siri. Useful? No? Yes?  And, Gyi and Conrad's Google Business Profiles are back on track. What happened?   Suggested LHLM Episodes: Playing With the Social Media Algorithm || Drafting Your Marketing Dream Team: Round 2 Dial M for Mystery Shopper    Connect: The Bite - Lunch Hour Legal Marketing Newsletter! Leave Us an Apple Review  Lunch Hour Legal Marketing on YouTube  Lunch Hour Legal Marketing on TikTok Chapters (Times Approximate) (0:00) Naughty Elf on the Shelf?  (2:57) ALL the Legal Marketing News (10:36) Should Associates Play a Role in Your Law Firm's Marketing Strategy? (26:53) What makes a Gyi?

Intrigue! Drama! Suspense! Our victim, Paul Robinson Law, gets put through the wringer again with an after-hours secret shopper call plotted by Gyi and Conrad.  ----- Before you get too delighted at the thought of hearing about the missteps of a fellow firm, remember—if you haven't taken the time to fully engage with training and testing your in-house or third-party reception, your client intake might be dead in the water. So, did Paul's firm successfully escalate the undercover shopper's legal need? Gyi and Conrad analyze the experience and break down its good and bad elements to showcase how proper intake training, scripting, coaching, and emotional connection can foster a superior customer experience that will win you more clients. The News: Digital marketing luminaries Rand Fishkin and Greg Sterling have insights you need right now! Rand - The SEO opportunity pie shrinking and more insights and Greg - 300 Million Queries, Old Google, Cyber Week, Location Data Is Like Ground Beef Bluesky is really on the uptick. With 24 million users, a burgeoning SEO Community, and all your favorite legal tech peeps, is it the new place to be? - Amid X X-odus, Nothing But Bluesky from Now On | LawSites We're getting used to disappointment - A Week Overdue, Google November 2024 Core Update Still Causing Volatility The TLTF Summit has wrapped up for this year, but keep an eye out for next year's event for a chance to rub elbows with the best and brightest in legal tech. Thank you, loyal listeners! Spotify Wrapped showed stats that just make us uber grateful for you all.    Also, the dirty, underhanded, belly of the internet turned on Gyi and Conrad in the form of Google Business Profile suspensions on the SAME day. Coincidence? They think not. But, that's it for today—let's hash all that out in the next episode.  Other Episodes in the Paul Robinson Trilogy: Lawyer Website Roasted  Ring, Ring! What to Expect When You Call Up a Marketing Agency   Connect: The Bite - Lunch Hour Legal Marketing Newsletter! Leave Us an Apple Review  Lunch Hour Legal Marketing on YouTube  Lunch Hour Legal Marketing on TikTok   Chapters - Times Approximate  (0:00) Planting our Flag / GBP Suspensions (6:59) Legal Marketing News (17:53) Mystery Shopper Call

The stockings are hung, the cocoa is steaming, and the time has come to talk about gifts! In this festive bonus episode, Conrad and Gyi are giving Santa Claus a run for his money with their epic gift guide. Find the best gadgets, books and gear for the lawyers who have everything and clients who you want to wow. Sleigh your holiday gifting game with Gyi and Conrad's shoppable Amazon list here: https://amzn.to/4gndoJf

If the bio pic you chose for your website shows you standing in front of a shelf of law books… you might be in need of a website teardown. ----- Folks, we have a volunteer! As promised, the guys devote this episode to an in-depth diagnostic of a law firm website—one that might just look a whole heck of a lot like yours. Paul Robinson of Paul Robinson Law, PLLC offered up his personal injury law firm site to the merciless scrutiny of Gyi and Conrad. So if you, too, have been wondering whether your site is up to snuff, take a listen to the guys' detailed teardown. From the first Google search to the nitty-gritty details of Paul's site pages, they discuss both the failings and successes and explain smart, effective strategies all lawyers can employ to improve web presence and reach target clients.  Watch on YouTube Suggested LHLM Episodes: Ring, Ring! What to Expect When You Call Up a Marketing Agency   Does My Website Suck? | Law Firm Website Teardown  Local SEO 2024: How to Rank AND Expand Your Law Firm  Connect: The Bite - Lunch Hour Legal Marketing Newsletter! Leave Us an Apple Review  Lunch Hour Legal Marketing on YouTube  Lunch Hour Legal Marketing on TikTok

Join Gyi Tsakalakis and Conrad Saam live from the Crisp Game Changer Summit, where they dive into game-changing insights for law firm marketing and branding success. From Michael Mogill's big announcement of Streaming Stack to strategies for building your brand through digital and omni-channel advertising, this episode is packed with actionable takeaways.

Get the 411 on everything you need to think through before you get on the line with a prospective ad agency.  ----- This episode is off the hook, y'all. Working with a professional marketer could be the key to unlocking new possibilities for your law firm, but sometimes it's tricky to dial in on the most important questions to ask as you vet an agency. In a bit of LHLM Theatre, Gyi and Conrad play the parts of curious lawyer and potential marketer engaging in the right business conversations as they begin their fruitful working relationship. Lawyers will learn how to ask questions that give meaningful insights into future growth and hear the sort of tactics marketers should be serving up in your consultation.  Stay on the line—our next episode features another law firm website teardown!  The News: ChatGPT Search is available now! Go check it out.  A GenAI question box from Google looks to be a pretty promising tool: Google Business Profiles Learn Something Specific Question Box. More Conrad & Gyi on some special podcast appearances - Answering Legal: Law Firm Reboot Camp Podcast and Profit, Scale, Thrive.   Suggested LHLM Episodes: LinkedInGPT || Red Flags for Firing Your Agency How Not To Use TikTok For Your Law Firm || 5 Tips to Increase Referrals  Connect: The Bite - Lunch Hour Legal Marketing Newsletter! Leave Us an Apple Review  Lunch Hour Legal Marketing on YouTube  Lunch Hour Legal Marketing on TikTok

AI replacing lawyers… undercapitalized marketing budgets… unanswered calls… the horror! Clio's 2024 Legal Trends Report is a scary-good resource for attorneys, and the insights from its massive data set are super helpful from oh-so many angles. The guys unwrap their top fun-size tidbits for discussion and offer tips for applying them in your law firm. They discuss the AI revolution, stats on law firm communications, tactics for higher conversion rates, and more.  Read the full report! It's here, and it's free: Clio's 2024 Legal Trends Report Mentioned in this Episode: BEDLAM - Mockingbird Client Conference Connect: The Bite - Lunch Hour Legal Marketing Newsletter! Leave Us an Apple Review  Lunch Hour Legal Marketing on YouTube  Lunch Hour Legal Marketing on TikTok

Your underutilized, underappreciated marketing directors are writing quite the sob stories in their journals every night. Is your law firm worthy of their complaints?  ----- Today, we're picking the heart-shaped lock of every law firm marketing director's innermost desires and disappointments. Gyi and Conrad unpack the age-old issues between marketers and those they serve to (hopefully) broaden understanding for both sides. They outline some of the common mistakes made by each party—lawyers v. marketers—and give tactical advice for collaboration that encourages the bloom of efficiency and profitability. They pick apart the faulty ideology around referrals, search, and marketing budgets that could be stunting your firm's growth and your marketer's potential. Later, which should you pick—Ahrefs or Semrush? The guys answer a listener question on which, if either, of these tools is best, but not without a few caveats.  The News: Search Engine Land Acquired by Semrush – Eh, this probably isn't great for Search Engine Land's readers.  There's got to be some sort of stupid Type-A ego B.S. going on with this whole situation: WP Engine asks court to stop Matt Mullenweg from blocking access to WordPress resources - The Verge.  Allison McKeen, Ryan McKeen, and Brittany Green launched a great new book (and may, or may not, be Mando fans)! – The Way: A Simple Roadmap for Leading a Healthy Law Firm Suggested Episodes: Dear State Bar Regulator - South Carolina Edition Connect: The Bite - Lunch Hour Legal Marketing Newsletter! Leave Us an Apple Review  Lunch Hour Legal Marketing on YouTube  Lunch Hour Legal Marketing on TikTok

In the wake of yet another legal tech acquisition, the guys offer up tactical insights on legal directories. These paid listings for attorneys have been around for ages, but are they actually bringing customers to your law firm? ----- Steeper and steeper prices for online legal directories are making many lawyers really question whether the juice is worth the squeeze. So, is it? As the old attorney saying goes—it depends. Gyi and Conrad outline the potential value and downsides of directories and how to vet these services to ensure your investment is worthwhile.  The News: Instability, uncertainty… not a good look. What's going on, Wordpress? – WP Engine vs. WP Google AI Overview ads launch on mobile in U.S. – Because, you know, they've got to keep up in the AI arms race. Apparently, Conrad has powers of divination! – Internet Brands buys Findlaw  Conrad wrote a great article on brand costs in PPC for SearchEngineLand – Branded keywords: How Google Ads drives up CPCs Suggested Episodes: Online Legal Directories, Worth Your Time (And Dough)? 5 Ways To Make Your Google Profile Pop || Is Your Chat Service Selling Your Leads? Mentioned in this Episode: Guide to Escaping FindLaw - FindLaw Jailbreak Guide | Mockingbird  The Bite - Lunch Hour Legal Marketing Newsletter! Leave Us an Apple Review  Lunch Hour Legal Marketing on YouTube  Lunch Hour Legal Marketing on TikTok

What do you do if the marketing agency you are engaged with gets acquired? Legal marketing experts Gyi Tsakalakis and Conrad Saam break down the news of Scorpion's acquisition of Get Noticed Get Found and get into the potential pitfalls of YOUR marketing agency getting bought out. Learn the crucial things to watch for, like loss of data control, hidden fees, and potential conflicts of interest. Don't get caught off guard—stay informed and protect your firm's interests!  Conrad's Blog Post Press Release: Scorpion Acquires GNGF

You've got questions, we've got answers!  Gyi, Conrad, and a roomful of attorneys got together for a Q&A session addressing real lawyers' most pressing legal marketing queries. Every law firm has different resources, assets, liabilities, niches, advantages, connections, etc. So, how do you take your uniqueness and make your firm stand out? This episode showcases highlights from their session, where the guys offered tactical advice on the marketing issues that are consistently top of mind for law firms.  The News: Big money flying around in the agency world — Scorpion acquired Get Noticed Get Found. Here's the news bit: Scorpion Strengthens Commitment to Legal Industry with Acquisition of Get Noticed Get Found, Advancing its Consolidation Strategy. And, Conrad's thoughts: What to do when your Agency is Purchased by Scorpion. Filevine has big news… and we beat Bob Ambrogi to the punch—ha! (Oh, you know we love you, Bob.) Now, what news, pray tell? Filevine's got a lot going on: Even better end-to-end automated workflows AIFields: Instant Legal Document Analysis & Insights Filevine Revolutionizes Depositions with Depo CoPilot, an AI-Powered Second Chair for Litigation Attorneys   Mentioned in this Episode: The Bite - Lunch Hour Legal Marketing Newsletter! Leave Us an Apple Review  Lunch Hour Legal Marketing on YouTube  Lunch Hour Legal Marketing on TikTok

“Rank Number One!”—an all too easy promise made by SEO agencies, but probably only deliverable while they're standing in your lobby. What happens when you walk down the block? The guys talk about real, meaningful ranking results with Local Falcon.  How is your law firm showing up in local search? Gyi and Conrad give an extensive explanation of Local Falcon, their go-to data visualization tool for seeing how your firm shows up in the local map pack (those three neatly featured business profiles you see at the top of your search results). You'll learn how to figure out who your main competitors are, how to use Local Falcon metrics to make ranking improvements over time, and insights into the many effects of proximity and your area's geography on ranking factors. Later, the guys dig in even deeper to explain how Local Falcon can be used to help you figure out whether you ought to open another office, or, perhaps, close one down. They hash out how to assess your metrics to determine the success (or lack thereof) of your investments.  The News: A very long, drawn-out Google Algo Update is finally done, and it was big—according to people who care about that stuff. Yelp has never been fond of Google, and the recent ruling against the Googs gave them the ammo they needed for a lawsuit – Yelp sues Google for antitrust violations - The Verge. And, the compulsory AI mention: Semrush Launches AI Overview Tracking in Organic Research.   Mentioned in this Episode: Local Falcon Does My Website Suck? | Law Firm Website Teardown - LHLM Episode The Bite - Lunch Hour Legal Marketing Newsletter! Leave Us an Apple Review  Lunch Hour Legal Marketing on YouTube  Lunch Hour Legal Marketing on TikTok

You may be losing prospective clients if their experience on your website is mediocre—or just plain bad. The guys share how to fix things up to grow your business. ----- What do marketing pros look for when they check into a law firm's website? Gyi and Conrad take us through their processes as they take a deep dive into the structure and content of a Denver PI law firm website. They explain what to be on the lookout for, how issues with both site content and coding negatively affect a user's experience, and tools they use to assess the visibility, credibility, and success of a site.  The News: Will there be any enforcement behind this? We hope so: FTC Fake Reviews Rule and the End of “Fake Reviews”? (John Henson). Looks like Google AI Overviews Are Impacted By Core Updates, but will it change anything? Joy Hawkins writes about How Links Impact Organic Results and Local Packs, but Gyi's got beef. AI Overviews Research: Analyzing sources in Google's AI-generated answers—Are you tracking this stuff? You should be! Clio Sets Legal Tech Funding Record with $900M Raise at $3B Valuation. Someone's got to compete with them, but can they, really? Mentioned in this Episode: LEX Summit Digital Marketing Q&A / Live Taping of Lunch Hour Legal Marketing  The Bite - Lunch Hour Legal Marketing Newsletter! Leave Us an Apple Review  Lunch Hour Legal Marketing on YouTube  Lunch Hour Legal Marketing on TikTok

Has Google finally been dethroned? Greg Sterling of Near Media joins Gyi and Conrad to hash out the DOJ's ruling on Google's search monopoly.   ----- So, is the government going to break Google up? Greg begins by explaining the nuances of what actually makes a monopoly illegal and whether Google has acted in opposition to the law. Later, the guys discuss the spectrum of remedies that could come into play in Google's future and whether new competition will be able to break through in the search space. For more on Greg's perspective, read his article: Google Loses, AI Ankle Biters, GBP Menu Optimization. Gyi and Conrad also ask Greg to give his take on critical things lawyers should do to be easily discoverable by prospective clients and reduce their dependence on Google.   The News: Google has an illegal monopoly on search, US judge finds Mentioned in this Episode: nearmedia.co localdialogue.com  Interested in attending Auto Crash Litigation 2024? Check out the 360 Advocacy LHLM Discount. The Bite - Lunch Hour Legal Marketing Newsletter! Leave Us an Apple Review  Lunch Hour Legal Marketing on YouTube  Lunch Hour Legal Marketing on TikTok

You wrote some stuff, have great expertise, have great content… but does Google care? The guys hash out how to establish your cred and boost your content with tactical authorship strategies. ----- Conrad still values the bygone era of Google's authorship attributions, but Gyi's all about the latest on expertise with E-E-A-T. Who's right, and how is authorship recognized by search engines across the breadth of the internet? Gyi and Conrad throw down on best practices for helping your content demonstrate Google's E-E-A-T criteria and solidify the importance of your authorship. And, it's not just about you publishing on your own domain. The guys explain how to effectively expand out onto other reputable platforms/publications to help search engines value and promote your expertise. Learn more here:  Creating Helpful, Reliable, People-First Content | Google Search Central | Documentation And here: Author markup best practices   The News: There's not a lot of control over how brands show up on Google—will this change anything? - Maximize performance on Search with updates to query matching Google killed off its business messaging. What's the deal? - Changes to Google Business Profile Chat Gyi and Conrad will both be at some upcoming events! Come see them at Auto Crash Litigation 2024 and Law Firm Summer Reboot Camp.  And, for even more of Gyi's mellifluous tones (oh, and marketing know-how), check out his appearance on the ABA Legal Rebels podcast. Mentioned in this Episode: LHLM Episode - Google's Algorithm EXPOSED – What Matters and What Doesn't - Legal Talk Network  The Bite - Lunch Hour Legal Marketing Newsletter! Leave Us an Apple Review  Lunch Hour Legal Marketing on YouTube  Lunch Hour Legal Marketing on TikTok

Which platform is best for marketing your law firm? Facebook? TikTok? Insta? Reddit? Well, it depends… And later, hold on to your data, folks! Does a vendor's use of tracking pixels benefit you or them? ----- Take it easy, attorneys! We're just joshing. Now, depending on your practice area, certain social media platforms may be better suited to connecting you to your target audience. The guys zero in on which creative strategies work well for differing areas of law and explain how to determine the social media platforms you should be focused on.  Later, what can tracking pixels (like from iHeartRadio, etc.) do for you? Every pixel seems to have a tradeoff, and some of them most likely aren't worth your while. Gyi and Conrad discuss the benefits and the possible lurking downsides in pixels. The News: At the time of this recording, Google's Search Console had been down for 81 hours. Get it together already, Googs. And, more Googliness: Google Search Ranking Volatility Over June 28th & 29th Weekend Is AI search declining? – AI searches around 9% and zero click at 59% and Search Engine Land - AI Overviews  Ryan McKeen launches Best Era and you don't want to miss it!  Last, but not least, Conrad made an appearance on Charlie Mann's podcast - They Don't Teach This in Law School Mentioned in this Episode: LHLM Episode - 5 Fresh Takeaways from Clio's Legal Trends Report || The Case Against ROI - Legal Talk Network The Bite - Lunch Hour Legal Marketing Newsletter! Leave Us an Apple Review  Lunch Hour Legal Marketing on YouTube  Lunch Hour Legal Marketing on TikTok

Lawyers can't just take a backseat when it comes to marketing, but what do you actually need to know to make sure your marketing approach holds water? Later, how do you go about marketing for two distinct practice areas in your law firm?  ----- Depending on your role in your firm, you may need to know much more or much less about the way the marketing world works, but you absolutely need to have some basic knowledge to ensure that your tactics/data/vendors/potential hires/etc. make sense. Gyi and Conrad talk through what you need to know to be able to hold your marketing people accountable for delivering on your law firm's objectives.  Next, if you have more than one practice area in your law firm, what's the best way to make sure each one is marketed effectively? The guys answer a question about how to grow different aspects of your law firm with well-thought-out marketing, resource allocation, and web content.   The News: Hona succeeded in raising $9.5M, so there's all sorts of new potential there.  Get more of Conrad and Gyi! The guys will be speaking at Answering Legal Summer Camps - July 24th and August 14. Gyi told you so on LSAs! Go listen to these episodes: Google Local Service Ads: To Brand or Not to Brand? and The Lawyer's Guide to Conversions || Listener LSA Queries Mentioned in this Episode: The Bite - Lunch Hour Legal Marketing Newsletter! Leave Us an Apple Review  Lunch Hour Legal Marketing on YouTube  Lunch Hour Legal Marketing on TikTok

The secrets of Google's algorithm are out! So, what (if anything) should you do? ----- Is this the biggest news to hit the SEO industry ever? Google has had their first high-profile leak, courtesy of one of their very own engineers, and now SEOs are working all kinds of angles to leverage this new information. So, how juicy is it? Is all the hype justified? There's a lot to unpack here, and you should certainly proceed with caution if some sort of SEO professional has flashy “leak secrets” for sale. Gyi and Conrad dig into the pile to explain how to process this news and make smart, tactical decisions moving forward.  The News: For the first time, Google has had a major leak. The biggest findings in the Google Search leak - The Verge  Local Search Implications of the Google API Leak  Quite a few AI Overviews have been scarily bad, and could be considered hilarious, dangerous, or future lawsuit fodder—especially if you're the unlucky fellow who takes AI's advice about eating rocks or adding glue to your pizza sauce. Google AI's Insane Answers AI Overviews: About last week  The ABA has a new ethics opinion on Listservs, so here's what you need to know: ABA issues ethics guidance on a lawyer's use of listservs, particularly for pending matters  And, LocalU Detroit is coming up on June 24th!    Mentioned in this Episode: Secrets from the Algorithm: Google Search's Internal Engineering Documentation Has Leaked - Mike King / iPullRank Local Search Implications of the Google API Leak - David Mihm / Near Media 5 local SEO insights from Google's API documentation leak - Andrew Shotland / Search Engine Land Gyi's Google Leak Threads on X The Bite - Lunch Hour Legal Marketing Newsletter! Leave Us an Apple Review  Lunch Hour Legal Marketing on YouTube  Lunch Hour Legal Marketing on TikTok

Whether you have a DIY approach to your law firm marketing or an in-house team at your beck and call, you really should be using the top tools of the trade, and Gyi and Conrad share just what you need! But first—many, many SEOs preach that you should keep ALL your old content… but we're pretty sure you really need to toss the majority of that bulk overboard.  Is your website riding a bit low in the water? We keep hearing marketers say that your old content is some sort of treasure trove, but, more likely, it's just outdated junk that needs to be jettisoned—quickly. Clearing things out can make more valuable content perform better, and Gyi and Conrad lay out how to decide what should stay and what should go.  Next, the list you've always needed to fill up your marketing toolbox! Depending on your approach and resources, the guys outline three different lists of essential tools to help you hone your marketing tactics.  Total Beginner - The DIY Lawyer's Marketing Tools Google Searches Meta's Ad Library Google Maps CallRail Camera  Microphone - SM58, MV7, or similar. Intermediate Tools - For the Those With Growing Expertise    Local SEO Tools: Local Falcon, BrightLocal, Whitespark, or Places Scout. Intake Management Software: Clio Grow, Lawmatics, Litify, Lead Docket, etc.  A Link Index Tool: Ahrefs, Semrush, Moz Advanced Tools - for the Seasoned Pro, Marketing Directors, SEO Leads, and the Like! Screaming Frog   The News: Google I/O 2024 (their developer conference) just wrapped up, so what's gonna be happening with the latest in the search realm? Google is adding more AI to its search results | TechCrunch and Generative AI in Search: Let Google do the searching for you. ChapGPT 4.0 (Omni) is now available, and we're all just still hoping AI isn't going to eventually kill us all: Hello GPT-4o | OpenAI  LSA now means Let's Screw Attorneys — So, should you play the game or just quit now? Thanks? We got a blog award: The 16 Best Legal Marketing Podcasts Of 2024  Gyi and Conrad will both be participating in the Law Firm Growth Summit from May 21-23.  And, LocalU Detroit is coming up on June 24th!  Mentioned in this Episode: The Bite - Lunch Hour Legal Marketing Newsletter! Leave Us an Apple Review  Lunch Hour Legal Marketing on YouTube  Lunch Hour Legal Marketing on TikTok

Y'know what's super annoying?—Google thinking it was okay to just auto-enroll all LSA clients into their branded queries. Sheesh. Later, should we all be mourning the death of links for SEO (again)?  ----- Google… someday, we'd really appreciate it if you stopped being so presumptuous. Listen up, business owners—Google's auto-enrollment scheme in branded queries for LSAs might be leading you to spend money unnecessarily, but it's all a little too murky to know what's really happening. The good news is: you can opt out if you want to. The bad news is: the current data is so fuzzy that it's pretty darn tough to tell whether opting out is the right move. Gyi and Conrad pick apart their findings thus far and offer insights into how to navigate these shifts in your LSAs.  The Link is dead; long live the Link? A recent article headline caught our attention: Google Confirms Links Are Not That Important. Is this really true, though? Nah. Links may have decreased in significance in some ways, but they still absolutely have a place in the SEO kingdom, and Gyi and Conrad explain why.  The News: Google just shared their Q1 earning call, and nearmedia.co has all the deets.  Whaaaaa..?! Google Confirms Links Are Not That Important Google's March 2024 Core Update Finished April 19th — Hopefully any turbulence you experienced has died down by now.  Next, Google tests scan-to-call QR codes and extra images on sponsored ads. If you see one within the legal sphere, send it to us!  For all 2 of you who needed to know, you can no longer manually update ads on Bing as of April 30th: Microsoft Ads to replace Manual CPC with Enhanced CPC by end of April  Old news? The Federal Trade Commission Announces Proposed Rule Banning Fake Reviews and Testimonials. Somebody's gonna get in big trouble, y'all; we're looking at you Banana Slicer. Gyi and Conrad will both be participating in the Law Firm Growth Summit from May 21-23.  And, LocalU Detroit is coming up on June 24th!  Mentioned in this Episode: The Bite - Lunch Hour Legal Marketing Newsletter! Brand Conquesting: Dirty and Underhanded? || How would you spend $5000? - LHLM Episode Join us live for LHLM Office Hours on LinkedIn or Youtube, May 17th.  Leave Us an Apple Review  Lunch Hour Legal Marketing on YouTube  Lunch Hour Legal Marketing on TikTok

Your competitor is using YOUR name to promote themselves, and you're totally ticked, but what can you do? Later, learn the very best ways to spend your marketing budget to grow your business.  Generating clients for yourself by mentioning your competitor is sketchy, right? Or, is it? In the words of every lawyer ever, “It depends.” Gyi and Conrad analyze a particular instance of an aggressive brand practice Ben Glass highlighted in a recent LinkedIn post. A very questionable strategy used by one of his competitors could easily have misled consumers, so, ick, but is there an okay way to use a brand conquest strategy? The guys unpack the philosophy and ethics behind this type of marketing approach.  Pop quiz, hot shot. You've got $5,000 for your marketing budget. What do you do? The possibilities could run in a variety of directions, and Gyi and Conrad share several creative takes on what kind of impact can be made with your investment.  The News: Everybody is in the digital media business—maybe even your bank! Yep, JP Morgan has started an ad agency… What do we think about this? - JPMorgan Creates Marketing Agency Built on Purchase Data   Paid search is still king, but is regicide coming? - U.S. search ad revenues hit record $88.8 billion in 2023   Mentioned in this Episode: The Next LHLM Office Hours will take place on May 3rd. Join us on LinkedIn! Mockingbird Legal Marketing 2024 Review  Gladiator Law Marketing Agency Review 2024  The Bite - Lunch Hour Legal Marketing Newsletter! You Asked, We Answered || A Line in the SPAM - LHLM Episode Leave Us an Apple Review  Lunch Hour Legal Marketing on YouTube  Lunch Hour Legal Marketing on TikTok

Your CRM software isn't just some technical database that should be hidden away somewhere. If you've got it, flaunt it! And, congratulations, you've made it through the first quarter. So, what checkups should you be doing on your marketing campaign? ___ As you meet people, either online or out in the wide world, you should be considering each and every new connection as a way to grow your CRM database. It takes time and discipline to do it right, but it's totally worth it to grow your business. Gyi and Conrad discuss the possibilities that lie within a robust CRM system and how to meaningfully and effectively leverage those connections.  We're 90 days in, everyone. How did Q1 go for you? Gyi and Conrad outline all the things lawyers and marketers should start measurably seeing after three months in the full swing of their marketing strategies. Is your target audience working? Are you hitting your priorities? What needs to change? The guys talk through all the questions you should be asking and the benchmarks you should be reaching at this point in the year.  The News: So, what should we expect from Google in the next 12 months? Well, Conrad just did a session on it at Mass Torts Made Perfect, so he'll give you an overview! Universal Analytics is seriously done-zo on July 1, so if you're still using it, get out now.  LocalU is coming to Detroit, and Gyi gets to help! LocalU taps into industry leading experts to teach about stellar SEO content. Check it: LocalU Detroit 2024    Mentioned in this Episode: The Bite - Lunch Hour Legal Marketing Newsletter! Diverse Marketing || 30 Days In - LHLM Episode Leave Us an Apple Review  Lunch Hour Legal Marketing on YouTube  Lunch Hour Legal Marketing on TikTok

Ladies and gentlemen! Tonight's main event is a rough and rowdy throw down over: What exactly is a conversion? Later, LSAs are confusing, amIright? Gyi and Conrad shed some light on how to make the most of your marketing dollar.  _________________________ So, you've just placed a Google ad, written a social post, or sent out a newsletter. Then, you sit back and hope for… what, exactly? There is definitely some argument about what a conversion is and isn't in your marketing scenario, so get ready for some heat as Gyi and Conrad rumble over their diverging philosophies. However, at its core, the guys agree that a conversion happens when a user takes the desired action (whatever that may be) which, in turn, grows your business. They discuss how this plays out in the real world to help lawyers understand best practices in their marketing efforts.  Later, the guys answer Local Services Ad questions from listeners. How long will LSAs be king for small firms? Do you really have to increase your budget to compete with legal behemoths on Google? Can effective targeting solve ad problems? Gyi and Conrad give their best takes on how to understand the nuances of the system.  The News: Is this whole TikTok ban for realsies? Questionable — Bill that could ban TikTok passed in the House. Here's what to know  Google Integrates Social Media Posts Into Google Business Profiles Gyi and Conrad talk about how to make the most of it.  Sooo… the Google March 2024 spam update is done rolling out. Did it make any difference? Coming your way: DIY AI-assisted website stuffs that power your marketing—GoDaddy Launched Airo And, we're excited, folks! The First LHLM: Office Hours took place on March 15 and the guys are super grateful for all those who got involved. Join Gyi and Conrad again on March 29.   This Podcast Rated [PG] by the Podcast Association of America* for mild language and bad lawyer jokes.  *not a real thing Mentioned in this Episode: The Bite - Lunch Hour Legal Marketing Newsletter! Last Episode How not to use TikTok  Conversion Confusion Cleared Up - LHLM  More content, less traffic: part More content, less traffic: part II Leave Us an Apple Review  Lunch Hour Legal Marketing on YouTube  Lunch Hour Legal Marketing on TikTok

This time, the guys unpack Google's latest headlines, caution lawyers against some highly questionable speakers at legal conferences, and share the latest books to add to your reading list. ____________________________ Today's big thing—The News: Google's latest core updates are really trying to crack down on spam and garbage content. Will it work? Gyi and Conrad talk through what it all means for you. Check out: Google's Search Status Dashboard for Ranking and Google Is Finally Trying to Kill AI Clickbait. Disgusting, but predictable––Google's February LSA update was super gross: Google tests Branded Local Service Ads with opt-out option. Gyi explains how Google is trying to reduce spam in some areas through quality rater guidelines, but they don't seem to care about it when it comes to ads: Search Quality Rater Guidelines: An Overview. Conrad rants against Google's Pay Per Click (PPC) tactics, so to wrap your head around PPC marketing in general, try LHLM 101: Advertisement Buying Alphabet Soup and Search Engine Land's What is PPC – Pay-Per-Click marketing? Later, there are a fair amount of conference sessions these days in which the speakers are paying big money to pitch their message/product to attendees. What do we think of this practice? Gyi and Conrad both have their own take, but the bottom line is: there's a lousy content issue at conferences, and the guys share IRL examples of session claptrap you should avoid.  Finally, what have the guys been reading lately? For Conrad, Shoe Dog by Phil Knight, tells the story of the messy process of building a successful business. And Gyi has been reading all of Tiago Forte's books, including Building a Second Brain and The PARA Method for organizing your digital life.  Mentioned in this Episode: LHLM Office Hours are coming March 15th! Register or View Here The Game Changing Attorney Podcast: The Brutally Honest Guide to Public Speaking Leave Us an Apple Review  Lunch Hour Legal Marketing on YouTube  Lunch Hour Legal Marketing on TikTok

Subscription legal services are the future, folks, so let's ride the new wave! The billable hour has become increasingly despised, but how do you make the switch to a subscription-based, recurring revenue law firm? In a live conversation at ABA TECHSHOW, Gyi chatted with Kim Bennett and Blaine Korte about how to leave the billable hour behind and create processes and automations that keep your ideal client's journey in mind and make your law firm more profitable.  Kim Bennett is CEO and co-founder at Fidu Legal. Blaine Korte is CTO and co-founder at Fidu Legal.

Is there some sort of universal average you should be hoping for in your cost per acquisition, particularly on social media? Gyi and Conrad have the answer. And, later, your marketing dream team needs an off-hours operator! ______________________________ What is the best cost per acquisition you can hope to attain in your social media marketing efforts? Gyi and Conrad unpack this listener question and dig into how it actually ought to be considered in an entirely different way. Is a cost per acquisition of under $100 the magical threshold everyone thinks it is? Your law firm's goals might beg to differ.  Later on, the draft for your marketing dream team is back! The guys talk about the essential role of the off-hours operator. Whether human-powered or fully automated, your firm needs to be able to be communicative with consumers at all times, day and night. The News: Google and Reddit are getting together: Google strikes $60 million deal with Reddit, allowing search giant to train AI models on human posts - CBS News   Aaand, more Google, as usual—they're working with machine learning to keep trying to actually be helpful: How machine learning keeps contributed content helpful   Gyi was on Trial Lawyer Nation, so you better go check that out.  Mentioned in this Episode: Reddit Episode Curtis Boyd - The Transparency Company Leave Us an Apple Review  Lunch Hour Legal Marketing now on YouTube  Lunch Hour Legal Marketing on TikTok

Lies, betrayal, false promises… Valentine's Day may look like it just took a very unromantic turn, but Gyi and Conrad are here to rescue you from a potentially toxic agency relationship. And later, Google's Hidden Gems might not be all it's cracked up to be.  We guarantee (okay, we hope!) that you'll love this podcast, but what about when an agency guarantees success? Flashy promises from marketing agencies are probably always absolutely sketchy, and Gyi and Conrad want to make sure no one takes advantage of you. The guys share the warning signs you should look for when considering a relationship with a new agency.  Next, what's the deal with Google's new update, Hidden Gems? It's meant to bring real user experiences and content to the forefront, but is it actually helping? Forums like Reddit and Quora can be a strategic place to put yourself out there as a lawyer, but don't be a skeezeball about it. Gyi and Conrad talk through unintended problems arising from Hidden Gems—far too often resulting from users manipulating the system. The News: Local Service Ad bombings truly suck, and Google needs to prevent business competitors from using these gross tactics.  AI is coming to Google Maps to help you discover new places through AI Local Guides. Attorneys—pay attention to how this could impact the ways people find your law firm! Speaking of maps, they're currently showing up significantly lower in Search Engine Results Pages. How will this affect your business? Mentioned in this Episode: What are Hidden Gems? – Google Search ranking improvement aims to surface hidden gems  It's Goog Enough! - Blind Five Year Old Beyond SEO Leave Us an Apple Review  Lunch Hour Legal Marketing now on YouTube  Lunch Hour Legal Marketing on TikTok

100 episodes! Thanks for listening, LHLMers. This time, we're focusing on the business and community benefits of expanding into new language markets for your law firm. Plus, what should be accomplished in the first 30 days of a new marketing year? _____________________________________________ What should diversity look like in your legal marketing? The ever-growing Spanish-speaking market has made attorneys realize there are many underserved populations in need of greater access to legal services. Whether it be Spanish or another language, what is the best way to reach out to new client populations in your area? Gyi and Conrad share what they've learned thus far about inclusive marketing strategies that serve communities more broadly and effectively.  Later on, what progress should lawyers and marketers expect to see after the first thirty days of their engagement/campaign/strategy/whatever? The guys talk through potential benchmarks in a variety of circumstances and the data-gathering frenzy that should eventually become measurable, meaningful metrics for your firm.  The News: LSA Reporting – you can now see more about your local service ads through Google's interface, but it still kinda sucks. Google Business Profile Websites will be turned off on March 1st. Are they quietly sneaking off into the night?   Google is laying off hundreds from their advertising teams. What gives? The Stafford Jersey Swap was quite a thing.  Mentioned in this Episode: Hreflang: The Easy Guide for Beginners US Hispanic Population Stats LHLM Episode: The Anatomy of an Annual Plan || Top KPIs for Law Firm Growth  Leave Us an Apple Review  Lunch Hour Legal Marketing now on YouTube  Lunch Hour Legal Marketing on TikTok  

Gyi and Conrad gaze deeply into the hazy future of law firm marketing in 2024, but are they true fortune tellers or phonies? They talk through the successes of predictions past and offer their insight into the uncertain future. ____________________________________________________________ Time to dust off the crystal ball, but first, the guys take a look back and show off their brilliant powers of prediction with a whole slew of spot-on prophecies that did, in fact, come to pass in 2023. In-house marketers increased, lawyers took to social media in bigger ways, brand affinity/awareness tactics were key, and more! And, uh… y'know—nevermind that bit of a psychic blind spot on the massive AI renaissance. Next, let's take a look at the most significant trends of 2023. The guys unpack the major happenings in AI, the legal business sphere, marketing strategies, social media engagement, and all the other things competent soothsayers must examine as they ponder eternity. Finally, the future. Gyi and Conrad gaze into the depths of the mystic orb, and what lies ahead is clear—more and more AI is coming into the practice of law. What else? We're not giving it all away! Listen in to find out.  Many thanks to our friends at CallRail for sponsoring this extra LHLM episode. Mentioned in this Episode: Leave Us an Apple Review  Lunch Hour Legal Marketing now on YouTube  Lunch Hour Legal Marketing on TikTok