Podcasts about as brett

How can you be content in a world that tells us that we should want more? As Brett wraps up our Ten Commandments series, he highlights the tenth commandment with practical applications for developing healthy joy and contentment in God's provision.

This week, Scott and Karl are joined by special guest Brett McKay, founder of The Art of Manliness, to discuss Larry McMurtry's Lonesome Dove.  An epic of the frontier, Lonesome Dove may be the grandest novel ever written about the lawless American West. It also happens to be Brett's favorite fictional novel of all time.  While western novels are some of the most genre-specific books, Lonesome Dove takes a slightly different approach. Scott says, “I turn to my Westerns for idealism, for heroism, for a picture of the good, for a picture of what freedom best-lived looks like. That ain't in here.” As Brett points out, one of McMurtry's main themes you'll find throughout his fiction is how one can deal with uncertainty. Karl argues, "For me, it wasn't necessarily about uncertainty. It was a novel about the border of civilization. The border has gone past these guys, and they don't like it.” Tune in to hear Part One of the trio's conversation on this monumental novel. Brought to you by onlinegreatbooks.com. 

What is the central, most important thing for you in your life? Is it God? As Brett kicks off our series going through the Ten Commandments, he begins with the first: "You shall have no other gods before Me." Brett shares how we can place value on things that distracts us from God making the distractions "gods" in our eyes.

What is the central, most important thing for you in your life? Is it God? As Brett kicks off our series going through the Ten Commandments, he begins with the first: "You shall have no other gods before Me." Brett shares how we can place value on things that distracts us from God making the distractions "gods" in our eyes.

In today’s 40 Minute Mentor episode, we’re joined by the founder of Teach First, and co-founder and CEO of Tiney, Brett Wigdortz OBE. Driven by a sense of fairness, and a belief that all children should have access to the best education possible, Brett launched Teach First in 2002, convinced that it would ultimately become one of the biggest graduate recruiters and charities in the UK. His instincts were right. After 15 hugely successful years, he stepped down as CEO in 2017 and went on to set up Tiney, a digital startup aimed at positioning small nurseries in homes all around the country. As Brett explains in today’s episode, he saw an early years’ educational system that was completely broken, and made it his mission to fix it. During our conversation we cover some really interesting areas, including: - Why resilience and self-belief are key when you’re starting a new business. - The importance of getting a full picture of potential hires by talking to as many references as possible. - And how to seek out the right mentors and use their knowledge and guidance in a way that suits you. Brett talks with great honesty about the lessons he has learned along the way, and how he might have done things differently – which is so inspiring and insightful from such a successful entrepreneur. If you’re thinking about launching a startup yourself, there are few people better placed to give you a full view of the business landscape – you won’t want to miss this episode. We’d love to hear your thoughts on this episode, so please do get in touch at james@jbmc.co.uk If you want to find out more about Brett, take a look at his LinkedIn profile - https://www.linkedin.com/in/brett-wigdortz-obe-5ba64b If you want to find out more about Tiney, head over to – https://www.tiney.co/

Happy Easter! Are you holding onto things that you need to let go? Have you surrendered everything to Jesus' Lordship? As Brett closes out our Strong in the Lord series, we celebrate the resurrection and surrender all to Jesus!

Happy Easter! Are you holding onto things that you need to let go? Have you surrendered everything to Jesus' Lordship? As Brett closes out our Strong in the Lord series, we celebrate the resurrection and surrender all to Jesus!

On this episode Tom is having a chat with Brett Puffenbarger, the Director of Digital Marketing and Sales Integration at Vanguard Scientific. Brett has been in the professional world of cannabis for more than 5 years, and tells us his story of how he managed to transfer himself and his skills into this industry. He also shares great tips on how to prepare in the best way possible to enter the cannabis market, and explains why it is important to educate yourself, and others, on all things cannabis. Having seen the cannabis industry grow rapidly in the US, while at the same time having seen his own cannabis career grow in parallel, Brett is able to highlight the pros and cons of the industry, and shine some light on what it’s like to work in it. He also shares his insight on how the cannabis industry has grown and is still developing in the US, and what lessons Europe can learn from it. As Brett states himself, he is “Bridging the gap from Bong to Boardroom”. That sums him up pretty nicely.    Other topics discussed: - How does advertising work in the cannabis industry? - What are the pros and cons when it comes to vertical integration vs horizontal integration? - Is extraction a science or an artform? - Is there more to the cannabis industry than just cultivation? - What is the Green Rush and has it benefited the industry? - What lessons can be learned from the gold rush and the dot-com bubble? - Is doing a cannabis course useful in helping you enter the industry? - How to use social media in your cannabis job search? - How has the Green Rush affected the cannabis industry?   Links: - Brett Puffenbarger Website - Vanguard Scientific - Suncoast NORML  - Brett's Instragram - Smells Like Business LinkedIn Page

This week on GeoPod, Tenjin Consulting's Alexander Downer and Georgina Downer talk to Grain Growers Chair Brett Hosking about the Australia-China barley dispute.  While the story of 2020 will undoubtedly be the the Covid-19 pandemic, for Australia it's also a story of the deteriorating relationship with China and its economic fallout. China has targeted a range of imports from Australia in retaliation for the Australian Government's decisions relating to foreign interference, Huawei, an independent inquiry into Covid-19, the US alliance, statements on Hong Kong, the South China Sea and human rights to name but a few. Australian exporters of beef, wine, lobster, sugar, timber, copper, coal, and barley have born the brunt of the biggest geopolitical story of our generation. The rise of an increasingly assertive Xi Jinping-led China. China is trying to make Australia the salutary tale for other countries who may seek to challenge China's interests.  For barley, the story begins in 2018 when China launched an investigation into allegations that Australia was dumping barley into the Chinese market and that Australia farmers were being subsidised in violation of WTO rules. China then placed a 80.5 per cent tariff on Australian barley, effectively blocking $500 million per annum in barley exports. This decision took place at the same time as Australia decided to ban Huawei from supplying equipment to Australia's 5G network. On 16 December 2020, Australia's Trade Minister Simon Birmingham announced Australia would take action in the World Trade Organization (WTO) over China's imposition of anti-dumping and countervailing duties on barley. The WTO process is not quick. There is no doubt that this dispute will take several years to settle. In the meantime, barley growers will need to find other markets or plant different crops or both. But, the future is still bright. As Brett says, the dispute with China is nothing compared to dealing with a crippling drought. Australian grain growers are used to working in the world's toughest conditions. When one market closes, others will open. And maybe, just maybe, the China market will open back up sooner rather than later.  Finally, Merry Christmas from the team at Tenjin Consulting!

Brett Hammons has been coaching basketball at Lincolnview High School for 14 years. He spent six years as an assistant, including four years as either the JV coach or the varsity assistant. He has been the head coach for the past eight seasons and has led the program to remarkable success, including a trip to the state final four. Coach Hammons is equal parts humble and ultra competitive, and in my estimation is one of the most underappreciated coaches in a northwest Ohio region that is overflowing with outstanding basketball coaches across all high school divisions. As Brett prepares to begin his 9th season at the helm, he sat down with me to talk about his basketball journey from playing at Crestview High School and Defiance College through his time as an assistant, and now building his own program. Please enjoy my visit with Brett Hammons of Lincolnview High School. --- Support this podcast: https://anchor.fm/jon-cook0/support

Why is it so important to be a friend to someone who doesn't know Jesus? Is it even more important to be a friend to someone who doesn't thing they need Jesus? As Brett closes out our BFF series, he and friends share why we need to be Godly friends to everyone.

It’s always a blast when we link up with Kristian Helle. For those of you who aren’t familiar with him, he’s a longtime friend of Brett and Eduardo and also helped get the Tip Touch off the ground. He originally started recording with the podcast but life pulled him into another direction which is Life Coaching. Today our paths crossed once again and he was able to share what it took for him to finally decide to start following goals that leave him fulfilled rather than just going through the motions. He shares a story about his uncle “burning ships” that inspired Kristian to burn his own. Per the norm, the conversation ends up totally off the rails. As Brett predicts that the Cancel Culture will come after him and get him fired, Kristian and Eduardo offer no encouragement whatsoever – in typical Tip Touch fashion. As silly as we like to be, Kristian does offer serious and very real solutions for those in need of clarity, balance and direction. As a life coach he can sit down together and talk about your goals, your passion and how to kick ass along the way. Get help fulfilling your dreams by getting in contact with Kristian on his website at kristianhelle.com or email him at k.helle326@gmail.com. Be sure to follow Eduardo on twitch.tv/maggpack and Brett’s blog @K1Experience.com. For more exclusive updates and future content of the world’s newest best podcast ever you can follow on Instagram @thetiptouchpodcast. Help us grow by subscribing to the podcast on platforms such as Apple Podcasts, Google Play, Spotify, Stitcher and TuneIn. 5-star reviews are greatly appreciated. As always, thank you for your support.

Gasp! Wow! Whoa! Erg! UHH! We will not leave you today without some great reactions and sound effects. Breana starts first this time to tell you about the Sultana sinking in 1865. The circumstances that lead to many deaths will make you angry as well. But who gets the blame...well, we will tell you. Then..yes...locust. As Brett tells us about the Locus that literally took over farms in 1874, you can hear Breana try to hold her gags in. Y'all, locust stew! How did this affect farms and agriculture? What did the locust avoid? We shall tell you that too! Oh yeah, if we get 1,000 5 stars reviews, Brett will eat locus stew! We didn't get to talk about this since we recorded almost 3 weeks ago - and a lot has changed since then, so: COVID 19 NON PROFITS TO DONATE TO Instagram @pdspodcast Twitter @pdspodcast Facebook @pdangeroussituation

Why is it so hard to accept grace when you're a "good person"? Why do we think that only the "bad people" need God's grace? As Brett closes out our Radical/Normal series, he shares from Elisha's encounter and miraculous healing of Naaman to show how we all need God's grace. And how we need to share it with everyone.

Why is it so hard to accept grace when you're a "good person"? Why do we think that only the "bad people" need God's grace? As Brett closes out our Radical/Normal series, he shares from Elisha's encounter and miraculous healing of Naaman to show how we all need God's grace. And how we need to share it with everyone.

… As Brett preps for Japan, Monica recaps Seattle, and everyone at the table has a story about Enchanted Rock, involving torrid degrees, bees, and … “Probably sex.” Keep up with your tour guides, and enjoy responsibly.

"Your plan doesn’t mean anything without people” - Brett Martinez Welcome to episode 13 of The CUInsight Experience podcast. Hosted by Randy Smith, co-founder and publisher of CUInsight.com. Brett Martinez, the President and CEO of Redwood Credit Union, joins me for today’s episode! In case you’re not already familiar with him, he’s also the CUNA Board Chair and on the Board of Trustees of CU Direct. You’ve probably heard of the wildfires that ravaged the Redwood Credit Union community, and how they raised $32 million in disaster relief. We link to articles on this in the show notes. In our conversation, we’ll talk about the human side of all of this, and what it was like to lead in that unexpected situation.The first decision that Brett had to make when he saw the flames was whether to cancel the big event they had planned for the next day. This turned out to be a good choice; the building where the event was going to be held caught on fire. Getting his employees and their families to safety was the next priority after that.As Brett explains today, he has a situational leadership style, so he doesn’t have just one leadership style all the time. This meant that he was well-prepared to handle the fires from a leadership perspective, because he already believes in handling each situation uniquely as it comes up. He’ll chat about various things he did in the aftermath of the disaster, including an at-work daycare so employees could bring their kids, as well as mandatory counseling.In case you’re concerned that this episode is all about disasters and might not apply to you, don’t worry! We’ll also dig into the usual topics we address in the show, such as how Brett got started in the world of credit unions, how the industry has changed over the course of his career, and the advice that he keeps coming back to through his career.Learn more about today’s guest in the show notes on CUInsight.com.In This Episode:[00:03] - Welcome to the show! Brett Martinez joins Randy for today’s episode.[03:27] - What were Brett’s first thoughts in the emergency fire situation when he realized that it wasn’t going to be business as usual for a while?[07:29] - We learn that Brett had a plan for a situation like this, but as he points out, you don’t have time to read the plan during an emergency.[08:40] - Was there anything in Brett’s life that prepared him to react to the fires as well and quickly as he did?[10:26] - Brett talks about whether his leadership style had to change when disaster struck.[12:38] - We hear about the most important thing that Brett learned from the experience that he wants other people to know about.[15:09] - What was it like to be in the position of dealing with people who had lost their homes in the fires?[17:45] - Brett talks about what it was originally that drew him to credit unions and led to him having a career in this industry. He also digs into whether his inspiration has changed throughout his career.[20:31] - How have credit unions changed over Brett’s career? And how has going left when everyone else goes right worked out for him and Redwood Credit Union?[24:07] - We learn that Brett’s mom worked at a very small credit union when he was growing up, so he’s been familiar with them for a large part of his life.[26:31] - Is there a significant belief that credit unions hold that Brett expects will change in the relatively near future?[27:32] - Brett talks about how his team would describe

When we think about the magnitude of global emissions and the scale of the decarbonisation challenge, it is easy to feel that our individual actions are inconsequential. In this episode, we talk to Brett Jenks, President and CEO of the conservation organisation Rare, to look at the crucial role of behaviour change in reducing carbon dioxide emissions. Brett tells us about the practical insights Rare has gleaned on how to facilitate behaviour change– and talks us through a recent report by Rare which found that 30 key carbon dioxide reduction solutions –as outlined in Project Drawdown — depend on behaviour change, altogether amounting to one third of the reductions in greenhouse gas emissions modelled. While different solutions are applicable to different parts of the world, it is clear that behaviour change is crucial. As Brett puts it: “socially we need to change our lifestyles faster than our climate is changing or we're no longer going to be in control”. With over twenty years' experience in harnessing behaviour change for conservation and sustainability efforts, Brett stresses that typical strategies revolving around logic and hard facts are broken and rarely go beyond creating a small but committed constituency. Instead, creating climate smart behaviour is dependent on emotional appeals, social incentives and choice architecture, approaches found in nudge theory. Drawing parallels with the societal changes that have occurred in much of the western world around attitudes to racism, homophobia and sexism, Brett points out that rapid changes in societal norms are possible. Drawing on Everett Rodgers' theory of the diffusion of innovation he explains how change happens and emphasises the importance of early adopters in making change visible and desirable. In particular, he points to a growing acceptance for plant-rich diets and the rise of Tesla as examples of climate smart behaviours that are starting to move towards an early majority. Brett also emphasises the importance of building momentum around behaviour change in order to encourage policy shift. He notes that advocacy work by organisations tends to overemphasise the importance of politicians at the expense of social movements, which are often what drive policy change. He also points to how shifting consumer preferences, particularly among eco-conscious millennials are encouraging the market to react accordingly. He also points out that much of this is being facilitated by the radical transparency provided by new technologies, such as blockchain, which are empowering consumers and may eventually allow us to see our carbon footprints as accurately and readily as we see our bank balances. Brett Jenks is the President and CEO of Rare, a global conservation organization whose mission is to inspire change so people and nature thrive. Rare's work stems from the belief that the root causes of environmental dangers stem from human behaviour and draws on marketing techniques and technical interventions to equip people in biologically diverse areas with the tools and motivation to protect their natural resources. Under Brett's leadership the organisation has grown substantially so that it now operates in 56 countries and has reached over ten million people. He has written for The New York Times, Huffington Post, the Stanford Social Innovation Review and other publications. He is a Catto Fellow, Braddock Scholar, and McNulty Prize laureate at the Aspen Institute and serves on the Closed Loop Fund investment committee and Rare's board of directors. Prior to Rare, Brett was a journalist and filmmaker, and he served as the Costa Rica Field Coordinator for WorldTeach, a non-profit based at Harvard's Center for International Development. You can find out more about the report Climate Change Needs Behavior Change: Making the Case for Behavioral Solutions to Reduce Global Warming here. This is an edited version of an interview for the Drawdown Agenda podcast. The post Episode 64: The importance of behaviour change to reduce CO2. Interview with CEO of Rare, Brett Jenks appeared first on The Sustainability Agenda.

EP 46:2019 Marketing Trends and Personalized Marketing | Brett Podolsky In episode 46 of the Lion's Share Marketing Podcast, Tyler breaks in the new Fidelitas Studio (read: better audio, finally!) and talks with Brett Podolsky, Co-Founder of The Farmer’s Dog, a subscription-based pet health food company. Before the interview, Tyler and Jen look ahead to 2019 and discuss the big trends in marketing, namely social commerce, chat bots, 5G internet, influencer marketing, and voice search. Tyler and Jen forecast a lot of opportunity in each of these areas, advising marketing leaders to find creative ways to explore these different opportunities for impact. After reviewing marketing trends for 2019, Tyler brings on Brett to discuss his background and his work growing the Farmer’s Dog brand from scratch in a crowded industry. Brett got his start as a stand-up comedian, and he says that his desire to make people happy is what brought him to start The Farmer’s Dog. He always keeps this in mind as he strives to provide customers with great experiences and healthier pets. As Brett dives into his team’s marketing strategy, he places a huge emphasis on the customers. The Farmer's Dog takes the customer experience to a rarely-matched level for subscription services, providing food that is personalized for each individual dog, correctly portioned, always delivered on time, and keeps dogs healthy.  Finally, Brett leaves listeners with a final piece of advice, to work hard and stay patient, because big successes don’t happen overnight. Join Tyler, Jen, and Brett in this discussion on all things pet food and personalized marketing. Time Stamps:   00:00 - Intro 00:50 - What’s in the News | Top 2019 Trends 08:38 - Featured Guest Intro | Brett Podolsky 08:54 - What is The Farmer’s Dog 12:25 - Brett’s Background 22:41 - Marketing Channels 24:13 - Targeting Wide Customer Demographics 27:42 - Personalized Marketing Tactics 30:15 - The Farmer’s Dog’s New York Pop-up Store 31:08 - Strategic Partnerships 32:02 - Brett’s Marketing Team 32:42 - How to Combat Churn 33:30 - Biggest Challenges 34:48 - Key Takeaway 36:39 - Outro   Featured Guest | Brett Podolsky LinkedIn   Fidelitas Development:  https://fidelitasdevelopment.com/   Lion’s Share Marketing Podcast Learn More About Tyler Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes  

It seems like anytime there is authority, there is a struggle. A flat out struggle against it, or a struggle to abide by it. As Brett continues our Centered series, he talks about God's authority in our lives, and how living under His authority leads to a full life.

It seems like anytime there is authority, there is a struggle. A flat out struggle against it, or a struggle to abide by it. As Brett continues our Centered series, he talks about God's authority in our lives, and how living under His authority leads to a full life.

It seems like anytime there is authority, there is a struggle. A flat out struggle against it, or a struggle to abide by it. As Brett continues our Centered series, he talks about God's authority in our lives, and how living under His authority leads to a full life.

Brett Roper is CEO of Medicine Man Technologies Inc., one of the country's leading cannabis brand development and consulting companies. Since April 2014, when he and Andy Williams established the company, they have consulted more than 27 companies in securing licenses and operating cannabis cultivation facilities. What makes Medicine Man Technologies extremely unique is that they are a publicly traded cannabis company. As a “penny stock” they only release shares of their company as part of a qualified plan, an acquisition or contract for services. As Brett stated, “We like to see people that work with us – for investor relations and public relations – have the same incentive that we have in growing our stocks value.” In June of this year, Medicine Man Technologies made headlines for acquiring Denver Consulting Group LLC, Pono Publications (Three a Light) and Success Nutrients. Listen in as Chip Baker and Brett Roper talk about what it means to be a publicly traded cannabis company, the future of cannabis company acquisitions, investments and more on this episode of The Real Dirt with Chip Baker.

Are you a worrier? What gets you anxious? As Brett closes the Help series, he shares a message of faith and comfort when it comes to our worries.

Are you a worrier? What gets you anxious? As Brett closes the Help series, he shares a message of faith and comfort when it comes to our worries.

In the Gospels, the disciples come to Jesus and ask him about the End of Days. He’s got bad news and good. First, everything was going to go hell, so to say: “And Jesus answered . . . many shall come in my name, saying, I am Christ; and shall deceive many. And ye shall hear of wars and rumours of wars: see that ye be not troubled: for all these things must come to pass, but the end is not yet. For nation shall rise against nation, and kingdom against kingdom: and there shall be famines, and pestilences, and earthquakes, in divers places. All these are the beginning of sorrows.” (Mathew 24: 4-8 KJV). But then, Jesus says, things are going to get a lot better for those who hold fast: “But he that shall endure unto the end, the same shall be saved. And this gospel of the kingdom shall be preached in all the world for a witness unto all nations; and then shall the end come.” (Mathew 24: 13-14 KJV) Now you may think all of this is allegory. But people in the Middle Ages didn’t. They took it to heart and acted on it, most significantly by launching the Crusades (which, as you know, were many). That’s one of the many interesting messages of Brett Whalen‘s new book Dominion of God: Christendom and Apocalypse in the Middle Ages (Harvard UP, 2009). The Christians believed that, as Jesus said, the gospel would be preached everywhere before the End. Well circa 1100 it was hardly preached everywhere. It wasn’t even preached in the Holy Land, which was of course held by Infidels. Clearly something had to be done about that. Thus was the Church of Christ turned into the Army of God, all in the name of speeding the End of Time. As Brett points out, things got a little out of hand in the period that followed. Turns out that not having God on your side can mean trouble. Read the book and find out how. Please become a fan of “New Books in History” on Facebook if you haven’t already. Learn more about your ad choices. Visit megaphone.fm/adchoices

In the Gospels, the disciples come to Jesus and ask him about the End of Days. He’s got bad news and good. First, everything was going to go hell, so to say: “And Jesus answered . . . many shall come in my name, saying, I am Christ; and shall deceive many. And ye shall hear of wars and rumours of wars: see that ye be not troubled: for all these things must come to pass, but the end is not yet. For nation shall rise against nation, and kingdom against kingdom: and there shall be famines, and pestilences, and earthquakes, in divers places. All these are the beginning of sorrows.” (Mathew 24: 4-8 KJV). But then, Jesus says, things are going to get a lot better for those who hold fast: “But he that shall endure unto the end, the same shall be saved. And this gospel of the kingdom shall be preached in all the world for a witness unto all nations; and then shall the end come.” (Mathew 24: 13-14 KJV) Now you may think all of this is allegory. But people in the Middle Ages didn’t. They took it to heart and acted on it, most significantly by launching the Crusades (which, as you know, were many). That’s one of the many interesting messages of Brett Whalen‘s new book Dominion of God: Christendom and Apocalypse in the Middle Ages (Harvard UP, 2009). The Christians believed that, as Jesus said, the gospel would be preached everywhere before the End. Well circa 1100 it was hardly preached everywhere. It wasn’t even preached in the Holy Land, which was of course held by Infidels. Clearly something had to be done about that. Thus was the Church of Christ turned into the Army of God, all in the name of speeding the End of Time. As Brett points out, things got a little out of hand in the period that followed. Turns out that not having God on your side can mean trouble. Read the book and find out how. Please become a fan of “New Books in History” on Facebook if you haven’t already. Learn more about your ad choices. Visit megaphone.fm/adchoices

In the Gospels, the disciples come to Jesus and ask him about the End of Days. He’s got bad news and good. First, everything was going to go hell, so to say: “And Jesus answered . . . many shall come in my name, saying, I am Christ; and shall deceive many. And ye shall hear of wars and rumours of wars: see that ye be not troubled: for all these things must come to pass, but the end is not yet. For nation shall rise against nation, and kingdom against kingdom: and there shall be famines, and pestilences, and earthquakes, in divers places. All these are the beginning of sorrows.” (Mathew 24: 4-8 KJV). But then, Jesus says, things are going to get a lot better for those who hold fast: “But he that shall endure unto the end, the same shall be saved. And this gospel of the kingdom shall be preached in all the world for a witness unto all nations; and then shall the end come.” (Mathew 24: 13-14 KJV) Now you may think all of this is allegory. But people in the Middle Ages didn’t. They took it to heart and acted on it, most significantly by launching the Crusades (which, as you know, were many). That’s one of the many interesting messages of Brett Whalen‘s new book Dominion of God: Christendom and Apocalypse in the Middle Ages (Harvard UP, 2009). The Christians believed that, as Jesus said, the gospel would be preached everywhere before the End. Well circa 1100 it was hardly preached everywhere. It wasn’t even preached in the Holy Land, which was of course held by Infidels. Clearly something had to be done about that. Thus was the Church of Christ turned into the Army of God, all in the name of speeding the End of Time. As Brett points out, things got a little out of hand in the period that followed. Turns out that not having God on your side can mean trouble. Read the book and find out how. Please become a fan of “New Books in History” on Facebook if you haven’t already. Learn more about your ad choices. Visit megaphone.fm/adchoices

In the Gospels, the disciples come to Jesus and ask him about the End of Days. He’s got bad news and good. First, everything was going to go hell, so to say: “And Jesus answered . . . many shall come in my name, saying, I am Christ; and shall deceive many. And ye shall hear of wars and rumours of wars: see that ye be not troubled: for all these things must come to pass, but the end is not yet. For nation shall rise against nation, and kingdom against kingdom: and there shall be famines, and pestilences, and earthquakes, in divers places. All these are the beginning of sorrows.” (Mathew 24: 4-8 KJV). But then, Jesus says, things are going to get a lot better for those who hold fast: “But he that shall endure unto the end, the same shall be saved. And this gospel of the kingdom shall be preached in all the world for a witness unto all nations; and then shall the end come.” (Mathew 24: 13-14 KJV) Now you may think all of this is allegory. But people in the Middle Ages didn’t. They took it to heart and acted on it, most significantly by launching the Crusades (which, as you know, were many). That’s one of the many interesting messages of Brett Whalen‘s new book Dominion of God: Christendom and Apocalypse in the Middle Ages (Harvard UP, 2009). The Christians believed that, as Jesus said, the gospel would be preached everywhere before the End. Well circa 1100 it was hardly preached everywhere. It wasn’t even preached in the Holy Land, which was of course held by Infidels. Clearly something had to be done about that. Thus was the Church of Christ turned into the Army of God, all in the name of speeding the End of Time. As Brett points out, things got a little out of hand in the period that followed. Turns out that not having God on your side can mean trouble. Read the book and find out how. Please become a fan of “New Books in History” on Facebook if you haven’t already. Learn more about your ad choices. Visit megaphone.fm/adchoices

In the Gospels, the disciples come to Jesus and ask him about the End of Days. He’s got bad news and good. First, everything was going to go hell, so to say: “And Jesus answered . . . many shall come in my name, saying, I am Christ; and shall deceive many. And ye shall hear of wars and rumours of wars: see that ye be not troubled: for all these things must come to pass, but the end is not yet. For nation shall rise against nation, and kingdom against kingdom: and there shall be famines, and pestilences, and earthquakes, in divers places. All these are the beginning of sorrows.” (Mathew 24: 4-8 KJV). But then, Jesus says, things are going to get a lot better for those who hold fast: “But he that shall endure unto the end, the same shall be saved. And this gospel of the kingdom shall be preached in all the world for a witness unto all nations; and then shall the end come.” (Mathew 24: 13-14 KJV) Now you may think all of this is allegory. But people in the Middle Ages didn’t. They took it to heart and acted on it, most significantly by launching the Crusades (which, as you know, were many). That’s one of the many interesting messages of Brett Whalen‘s new book Dominion of God: Christendom and Apocalypse in the Middle Ages (Harvard UP, 2009). The Christians believed that, as Jesus said, the gospel would be preached everywhere before the End. Well circa 1100 it was hardly preached everywhere. It wasn’t even preached in the Holy Land, which was of course held by Infidels. Clearly something had to be done about that. Thus was the Church of Christ turned into the Army of God, all in the name of speeding the End of Time. As Brett points out, things got a little out of hand in the period that followed. Turns out that not having God on your side can mean trouble. Read the book and find out how. Please become a fan of “New Books in History” on Facebook if you haven’t already. Learn more about your ad choices. Visit megaphone.fm/adchoices

In the Gospels, the disciples come to Jesus and ask him about the End of Days. He’s got bad news and good. First, everything was going to go hell, so to say: “And Jesus answered . . . many shall come in my name, saying, I am Christ; and shall deceive many. And ye shall hear of wars and rumours of wars: see that ye be not troubled: for all these things must come to pass, but the end is not yet. For nation shall rise against nation, and kingdom against kingdom: and there shall be famines, and pestilences, and earthquakes, in divers places. All these are the beginning of sorrows.” (Mathew 24: 4-8 KJV). But then, Jesus says, things are going to get a lot better for those who hold fast: “But he that shall endure unto the end, the same shall be saved. And this gospel of the kingdom shall be preached in all the world for a witness unto all nations; and then shall the end come.” (Mathew 24: 13-14 KJV) Now you may think all of this is allegory. But people in the Middle Ages didn’t. They took it to heart and acted on it, most significantly by launching the Crusades (which, as you know, were many). That’s one of the many interesting messages of Brett Whalen‘s new book Dominion of God: Christendom and Apocalypse in the Middle Ages (Harvard UP, 2009). The Christians believed that, as Jesus said, the gospel would be preached everywhere before the End. Well circa 1100 it was hardly preached everywhere. It wasn’t even preached in the Holy Land, which was of course held by Infidels. Clearly something had to be done about that. Thus was the Church of Christ turned into the Army of God, all in the name of speeding the End of Time. As Brett points out, things got a little out of hand in the period that followed. Turns out that not having God on your side can mean trouble. Read the book and find out how. Please become a fan of “New Books in History” on Facebook if you haven’t already. Learn more about your ad choices. Visit megaphone.fm/adchoices