Podcasts about fidelitas development

When he was graduating, his profile said Beau could have been either a marketer, a park ranger or a pastor. Despite his appreciation for the outdoors, destiny unfolded in favour of marketing. A Fortune 50 Marketer with an incredible career spanning over 14 years, Beau has overseen over $250M of ads, and has orchestrated some of the most viral marketing campaigns in early 2000s. Beau experienced an exit and merge as an employee, and that was the push he needed to become an entrepreneur. So he moved back to Colorado, and started a marketing agency with his friend and business partner. While the initial two years didn't unfold as planned, their perseverance yielded a remarkable outcome: the agency bloomed into a seven-figure enterprise. The duo found themselves receiving offers from their professional network. Tune in to discover the intricacies of exiting a marketing agency, navigating struggles and triumphs along the way. Beau Haralson is the Co-Founder and CEO of ScaleThat, and Managing Partner at Fidelitas Development. At Fidelitas Beau advises on business strategy and creative direction for Ignis' clients. Under Beau's oversight, the Fidelitas+Ignis office in Boulder collaborates with Fidelitas HQ in San Diego. Fidelitas+Ignis has over $200 million in paid ads management experience and serves clients around the world. At ScaleThat, Beau is a driving force behind ScaleThat Select which is a select group of brands that qualify yearly to be directly supported by the co-founders of ScaleThat as they look for guidance in scaling their companies through their impressive and successful ad spending campaigns. LinkedIn: https://www.linkedin.com/in/beauharalson/ Beau's Contact Links: https://linktr.ee/beauharalson Instagram @BeauHaralson - https://www.instagram.com/beauharalson/ For a Free Flippa Business Valuation: flippa.com/freevaluation -- The Exit—Presented By Flippa: A 30-minute podcast featuring expert entrepreneurs who have been there and done it. The Exit talks to operators who have bought and sold a business. You'll learn how they did it, why they did it, and get exposure to the world of exits, a world occupied by a small few, but accessible to many. To listen to the podcast or get daily listing updates, click on flippa.com/the-exit-podcast/

Tyler Sickmeyer is the Founder of Fidelitas Development, a full-service marketing, advertising, and public relations agency that helps clients build brand loyalty through intentional storytelling. They serve a variety of clients in the retail, direct to consumer, eCommerce, luxury, and sporting goods industries. Aside from consulting clients on marketing strategy and ROI measurement, Tyler serves on the board of Live Ventures (NASDAQ: LIVE) and is a sought-after keynote speaker delivering high-energy keynote presentations to audiences across the United States.He is also the founder of The Lion's Share Marketing Podcast, which offers a wide range of topics from Customer Acquisition Strategies and eCommerce best practices to the latest trends in marketing and communications. Tyler now lives in San Diego with his wife, two sons, and yellow lab, after moving from Illinois.This Cast Covers:Why COVID was good to those who are good business people (02:47)How Tyler started out as the youngest Christian concert promoter in the nation to transition into becoming an agency owner from scratch (06:28)Joey and Tyler talk about famous Christian artists and Tyler shares something her will never forget from meeting TobyMac (10:00)How Fidelitas Development discovered the niche industry they were gonna work with and what skill they wanted to focus their outbound efforts on (13:26)What drives growth to the agency predominantly – outbound, inbound, referrals, networks, speaking engagements, or a combination of all? (18:43)Why it's important to diversify strategies so that you're perpetually filling up your pipeline (19:52)  What Tyler's day-to-day currently looks like as a CEO and founder of his agency (27:03)Where he foresees Fidelitas Development going in the long term and the steps they're taking to get there  (28:12)A gamechanger that allows you to set up subscription billing for your clients so you never have to chase invoices ever again (29:47)The prerequisite to having a successful business: building a great culture (32:28)What Tyler and Fidelitas Development have been heavily investing in over the last several months and are looking forward to reaping the rewards in Q1 (33:54) Additional Resources:The Sales Driven AgencyThe Best Damn Agency MastermindTyler SickmeyerFidelitas DevelopmentTyler Sickmeyer on Twitter

Win or lose, there are lessons to learn. We don't have all the time in the world to make mistakes so it's better to learn from others' experiences.In this episode, Fidelitas Development CEO and Lion's Share Marketing Podcast Host Tyler Sickmeyer talks about who's winning and who's losing in 2021 and the big difference between them. He also shares specific ad platforms that you may not have thought of in your e-commerce journey.Listen up, there's a ton to get out of this one.KEY TAKEAWAYS FROM THIS EPISODEWhat's working in this post iOS 14.5 world: Investing in campaign channels such as SMS and Email.There's so much to be gained by building the right email list.There's a lot of ways to get data analytics, you just have to find a model that actually works for your business, is consistent, and is trustworthy.What's losing in 2021: Sticking to the shotgun approach. No personalization.Who's gonna do well in 2022: Anyone who's savvy in the influencer marketing space. They have a massive leg up on the competition.There are opportunities in using Tik Tok and Youtube ads.If you are going to invest serious money in putting your message out there, make sure you have a great message to sell.You have to divert a part of your budget to testing new channels and platforms.Recommended Tool: Upfluencehttps://www.upfluence.comRecommended Podcast: The Lion's Share Marketing Podcasthttps://lionssharepodcast.comRecommended Book:The Five Dysfunctions of a Team, The Ideal Team Player, and other books written by Patrick LencioniToday's Guest:Tyler Sickmeyer is the CEO of Fidelitas Development. He is also the host of the Lion's Share Marketing Podcast.Fidelitas Development offers a full range of services, including Branding, Graphic Design, Social Media Development, Website Development, SEO, PPC Campaigns, Text Message Marketing, Creative, Grassroots Marketing, Public Relations, Media Buys, Media Planning, and Content Creation and Distribution.The Lion's Share Marketing Podcast is a marketing-oriented podcast for Marketing Leaders, by Marketing Leaders. The Lion's Share Marketing Podcast covers a wide range of topics from Influencer Marketing and eCommerce best practices to marketing for start-ups and retail marketing trends. Connect and learn more about Tyler and Fidelitas Development here:Website: https://www.fidelitasdevelopment.comLinkedin: https://www.linkedin.com/in/tylersickmeyerTwitter: https://www.twitter.com/tsickmeyerWe love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:https://mindfulmarketing.co/growthplan-applyIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/apply

Tyler is the founder of Fidelitas Development and host of The Lion's Share Marketing PodcastLinks MentionedTheBKShow.comFidelitasDevelopment.comTylerSickmeyer.comLion's Share Marketing PodcastTyler's TwitterLearn Ecommerce Email Marketing with Episode #28 guest, Chase Dimond — LearnWithChase.comCheck out Ezra Firestone's World Class course via my partner link — LearnWithEzra.comBenKnegendorf.com/bonjoro — Build better relationships with your customers by sending thank you videos directly from you, the founder, post purchaseBenKnegendorf.comWant to pick Ben's brain?  Book a 15-minute call!Join The BK Show's newsletterFollow Ben on TwitterFollow The BK Show on FacebookFollow The BK Show on InstagramSubscribe to The BK Show YouTube ChannelNever miss an episodeSubscribe wherever you get your podcastsJoin The BK Show's newsletterHelp the showLeave a reviewSubscribe wherever you get your podcastsWhat's Ben up to?Follow Ben on TwitterFollow Ben on InstagramApply to work with Ben to grow your business.

EP 97: Demand Gen Hacks and More with Sendoso's Daniel Frohnen In Episode 97 of The Lion’s Share Marketing Podcast, Tyler and Jon start by discussing the launch of Walmart+. This new Walmart offering will compete with Amazon in the fast delivery and convenience market. The service will come with a $98 annual subscription fee, coming in $21 lower than Amazon’s (albeit with far less features). Jon and Tyler agree that Walmart+ could be a game-changer for rural areas, and provide more targeted marketing opportunities for Walmart's third party sellers and flagship brands alike.    Next, Tyler talks with Daniel Frohnen, the Chief Marketing Officer at Sendoso. Daniel explains Sendoso and the services it provides to customers. Daniel goes on to discuss differences between ABX and ABM before elaborating on Sendoso’s strategy with hyper-relevance, especially during the COVID-19 pandemic. Daniel provides some great demand gen hacks for marketing leaders to apply as we live out "the new normal." Daniel’s key takeaway was to not spend your way out of a pandemic; he suggests continuing to do what works and find channels that are successful for you.   Join Tyler, Jon, and Daniel for more insights on demand gen hacks and marketing strategies. Looking for a Strategic Marketing Partner to support your brand? Be sure to head over to Fidelitas Development and drop us a line! ***Want to Win a Winners Keep Score T-Shirt? Leave Us A Review And You're Automatically Entered To Win! Winners Drawn Monthly And Announced On The Show!*** Timestamps 00:00 - Intro 00:49 - What’s In The News | Walmart Plus Launches September 15th  07:25 - Featured Guest | Daniel Frohnen  08:18 - Sendoso at a Glance  09:25 - Differences between ABX and ABM 15:30 - Daniel’s Pillars of a Successful ABX Program 16:35 - Case Study of Success - Sendoso 19:00 - The Pricing Page Debate  21:20 - Dan’s COVID-19 “New Normal” Marketing Hacks 27:20 - Virtual Conferences during COVID-19 28:30 - Dan’s Key Takeaway 30:23 - Outro Featured Guests | Daniel Frohnen LinkedIn What's In the News  Walmart Plus Launches in September Lion’s Share Marketing Podcast Learn More About Tyler & Jon www.tylersickmeyer.com  Need Marketing Help?  www.FidelitasDevelopment.com Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes

EP 92: Mastering the Customer Experience with Bridgestone’s Tim Creed In Episode 92 of the Lion’s Share Marketing Podcast, Tyler and Jon discuss how Pinterest is developing a new advertising model that will split revenue with creators. Tastemade was the first to sign on for the pilot run. Jon and Tyler believe that while Pinterest is growing popular as a social media platform, it will have to learn how to close the gap compared to Facebook advertising campaigns.  Next, Tyler introduces Tim Creed, the Director of eCommerce at Bridgestone Americas. Tim explains the process and appeal for customers to purchase tires online. For a brand like Bridgestone, Tim focuses on the challenges of the DTC experience and the importance for effective eCommerce solutions. He also discusses Bridgestone's partnership with third party platforms like Amazon and exploring the different aspects of customer acquisition. Ultimately, Tim advises our marketing leaders to play a key role in accommodating the shift of the customer experience. Join Tyler, Jon, and Tim for more information on customer acquisition and eCommerce strategies.  Looking for a Strategic Marketing Partner to support your brand? Be sure to head over to Fidelitas Development and drop us a line! Timestamps 00:00 - Intro 01:10 - What’s in the News | Pinterest’s New Advertising Model 06:37 - Featured Guest | Tim Creed 06:58 - Buying Tires Online 10:43 - Firestone's Retail Trends 14:40 - Optimizing the Customer Experience  17:37 - eCommerce Strategies  19:03 - eCommerce Challenges in Tires 22:40 - Partnership with Third Party Platforms 26:05 - Amazon's Battle with Counterfeit Products 28:56 - Opportunities with Amazon  30:28 - Item Level Profitability 33:53 - Attribution Modeling  37:19 - The Future of eCommerce 40:06 - Tim’s Key Takeaway  41:12 - Outro Featured Guests | Tim Creed LinkedIn Bridgestone Americas What's In the News  Pinterest's New Advertising Model Lion’s Share Marketing Podcast Learn More About Tyler & Jon www.tylersickmeyer.com  Need Marketing Help?  www.FidelitasDevelopment.com Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes

EP 91: Building a Successful DTC Brand with BeardBrand’s Eric Bandholz In Episode 91 of the Lion’s Share Marketing Podcast, Tyler and Jon discuss brands pulling their advertising on Facebook behind the “Stop Hate for Profit” campaign. They believe that some, if not most of these brands are trying to use this opportunity to cut ad spend while hiding behind a noble cause.    Next, Tyler introduces Eric Bandholz, the Founder of BeardBrand. BeardBrand is an American men’s grooming company in Austin, Texas. Eric talks about starting BeardBrand and their unique mission statement (To Make Men Awesome) that factors into their marketing strategies. Eric also dishes on growing a DTC brand from scratch and some of his strategies, including influencer marketing and customer acquisition through direct engagement.    Tyler and Eric go on to talk about the issue of privacy from companies using data from social channels. Ultimately, Eric advises listeners to step up as leaders and take risks.    Join Tyler, Jon, and Eric for more information on customer attributions and marketing.    Looking for a Strategic Marketing Partner to support your brand? Be sure to head over to Fidelitas Development and drop us a line!   Timestamps   00:00 - Intro 01:12 - What’s in the News | Facebook Boycott  13:36 - Featured Guest | Eric Bandholz 13:48 - The Idea of BeardBrand  16:39 - BeardBrand's Mission 18:14 - Customer Acquisition Strategies 20:36 - Attribution Challenges 22:35 - Influencer Marketing  25:55 - Data Tracking 30:20 - Amazon 35:45 - BeardBrand’s Quiz and Tips for Listeners on Best Practices 38:47 - Lessons Learned 41:00 - Facebook Boycott  45:15 - Eric’s Key Takeaway  47:25 - Outro   Featured Guests | Eric Bandholz Twitter Beardbrand What's In the News  Facebook Boycott Lion’s Share Marketing Podcast Learn More About Tyler & Jon www.tylersickmeyer.com  Need Marketing Help?  www.FidelitasDevelopment.com Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes

EP 90: eCommerce Marketing Strategies with Hylete’s Jon Palmer In Episode 90 of the Lion’s Share Marketing Podcast, Tyler and Jon discuss the new partnership between Walmart and Shopify and its importance to eCommerce merchants. They both believe that this diversification presents opportunities for marketing leaders to push their product across third party channels outside of Amazon.  Next, Tyler introduces Jon Palmer, the Marketing Director for Hylete. Hylete's a digital-first fitness lifestyle brand. Jon discusses how Hylete’s native digital organization stems from other competitors and how working directly with customers drives their success. He also dishes on other marketing strategies that have worked for Hylete during the pandemic. He provides great insight for eCommerce differentiation and the importance of customer engagement before talking through his approach to attribution. Ultimately, Jon advises listeners to push the limitations of their systems.  Tyler and Jon wrap up the episode with Words of Twisdom, featuring a quote from Matthew Kobach (@mkobach) who states "YouTube isn’t social media, but also a video search engine". Join Tyler, Jon (the Wizard), and Jon Palmer for more insight on digital branding and eCommerce strategies.   Looking for a Strategic Marketing Partner to support your brand? Be sure to head over to Fidelitas Development and drop us a line!   Timestamps   00:00 - Intro 00:47 - What’s in the News | Walmart and Shopify’s Partnership 05:33 - Featured Guest | Jon Palmer  06:48 - What differentiates Hylete from its competitors? 08:57 - Working from Home's impact on Customer Engagement 12:02 - The Impact of Investor Relations on Marketing 14:03 - Email Marketing Strategies 17:45 - Hylete’s Welcome Series 19:42 - Hylete’s Quiz for Size Shopping  24:28 - Maintaining Price Integrity 27:00 - eCommerce Mistakes to Avoid 28:26 - Biggest Challenge for Hylete Today 31:46 - Attribution Models 32:47 - Jon’s Key Takeaway 35:00 - Words of Twisdom  36:50 - Outro Featured Guests | Jon Palmer LinkedIn 25% OFF - Use Code: LION25 What's In the News  Walmart Partners with Shopify Lion’s Share Marketing Podcast Learn More About Tyler & Jon www.tylersickmeyer.com  Need Marketing Help?  www.FidelitasDevelopment.com Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes

EP 89: Customer Experience and Growth Marketing Lessons In Episode 89, Tyler and Jon start off by talking LinkedIn's new engagement re-marketing feature for advertisers. Tyler discusses the benefits for b2b marketing leaders that have been running the same top of funnel ads again and again throughout longer sales cycles. Jon reminds us as well that with browsers like Chrome removing third-party cookies, LinkedIn is ahead of the game in adaptation to more reliance on platform analytics and data. Then Tyler introduces Valentino Perrina, CEO of Nutre Meal Plans. Right off the bat, Valentino goes into his personal connection to the company and its motivation to help people to eat better and feel better. Valentino highlights how brand ambassadors and influencers have helped build a network of consumers. Growth also comes from educating potential and current customers while providing a great experience. In all, Valentino leaves us with his key take away in anticipating the needs of the consumer and fulfilling needs of the customer that competitors don’t account for. After the interview, Jon gives us this episode's Words of Twisdom. This week's tweet comes from @Yoni_Solomon, “Your ability to turnaround high quality + high impact programs in days/weeks (rather than months) is a marketing moat. Very few teams can move quickly, even fewer can do it well.” Looking for a Strategic Marketing Partner to support your brand? Be sure to head over to Fidelitas Development and drop us a line! Timestamps 00:00 - Intro 00:52 - In The News: LinkedIn Launches Engagement Re-marketing Ads 04:20 - Featured Guest | Valentino Perrina 04:33 - Getting Started with Nutre Meal Plans 05:44 - Growth with Brand Ambassadors 06:23 - Picking Brand Ambassadors 07:23 - Push Marketing with Social Media 08:18 - Paid vs. Organic in Social Media 09:43 - COVID-19s Impact on Nutre Meal Plans Business Model 13:24 - Dealing with Big Budget Competitors 15:44 - Crafting a Customer Experience at Nutre Meal Plans 16:33 - Customer Retention Strategies 17:04 - Email Campaigns at Nutre Meal Plans 18:16 - Event Marketing Experience Crossover 19:03 - Whats Next for Nutre Meal Plans 19:59 - Expansion Plans? 21:02 - Key Take Away 22:09 - Words Of Twisdom 24:00 - Outro Featured Guests | Valentino Perrina LinkedIn What's In the News  LinkedIn Engagement Remarketing for Video and Lead Ads Lion’s Share Marketing Podcast Learn More About Tyler & Jon www.tylersickmeyer.com  Need Marketing Help?  www.FidelitasDevelopment.com Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes

EP 88: Machine Learning, Predictive Analytics, and Other 2020 Marketing Trends In Episode 88 Tyler and Jon discuss Google's push into Facebook's advertising territory with the launch of discovery ads. Jon explains how Google's launch may be easier due to the amount of data they already possess. Tyler continues by sharing Facebook's plan to begin compensating creators on Instagram for content. This could cause some marketing leaders to pull budgets off of secondary platforms like Snapchat or TikTok in order to increase budget with both Facebook and Google.  Afterward, Tyler introduces John Wall, Partner and Head of Business Development at Trust Insights. John is also a host on the Marketing Over Coffee podcast. John explains the importance of analytics at Trust Insights. They use this data, after using a machine learning algorithm, to develop predictive analytics moving forward. John highlights the importance of machine learning in making a comprehensive model of the climate of the future for marketing. He also explains the accessibility to the technology with services like google analytics. With machine learning accessibility, outsourced work can be eliminated depending on which bidding strategies are most optimal. After discussing favorite software and tools along with their integration into machine learning, Tyler and John chat on TikTok’s short form appeal in advertising. Tyler gets into the difficulty on creating sustainable micro content. John reiterates that sustainable content for marketing can be achieved when it can be connected to the customer's journey. Then John gives us his key take away. He shares Trust Insights' motto, urging marketing leaders to utilize their technology to enhance the human experience and tell the story of their brands in a genuine way. After Tyler and John Wall wrap up the interview with an insightful conversation on the economy of podcasting, Our resident wizard, Jon Merlin, delivers our Words of Twisdom. This week they come from @skillongo_com, who shared a quote from Joe Chernov. Both Jon and Tyler highlight the importance of taking the emotional route in connecting with customers. As promised, here's a link to the Marketing Over Coffee Podcast: www.marketingovercoffee.com Looking for a Strategic Marketing Partner to support your brand? Be sure to head over to Fidelitas Development and drop us a line! Timestamps 00:59 - Intro 01:20 - In The News: Googles Launches Discovery Ads 07:58 - Featured Guest | John Wall 08:17 - Trust Insights 09:08 - Most Important PR Metrics 10:10 - Benefits of Machine Learning and AI 13:05 - Predictive Analytics 15:01 - John’s Favorite Tools and Software in Marketing 16:45 - Utilizing Data in Machine Learning Algorithms 18:00 - SEO Keyword Strategies 22:05 - TikTok 26:52 - Marketing Trends 30:33 - Best Take Aways From Marketing Over Coffee 32:39 - Leveraging a Podcast as a Marketing Tool 34:52 - The Marketing Over Coffee Playbook 38:27 - John’s Key Take Away 39:55 - Economics of Podcasting 48:16 - Words of Twisdom 49:00 - Outro   Featured Guests | John Wall LinkedIn What's In the News  Google Launches Discovery Ads Lion’s Share Marketing Podcast Learn More About Tyler & Jon www.tylersickmeyer.com  Need Marketing Help?  www.FidelitasDevelopment.com Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes

EP 87: eCommerce Growth Strategies with Bulk Reef Supply’s Jeff Cash In Episode 87, Tyler and Jon bring us a double feature for in the news, starting with Facebooks acquisition of Giphy. Tyler and Jon dive into the relevance of utilizing gifs in an online marketing setting while reminding listeners of the complications that can come with it. With the majority of gifs made up of popular IP’s and celebrities, licensing issues abound.    Shifting gears, Tyler brings up the “new” delivery pizza chain, Pasqually’s, and its true identity. Dealing with the current climate, companies like Chuck E Cheese and Hooters have resorted using different names in order to bring in customers via delivery services like Grubhub. But Tyler and Jon warn of the down sides of a marketing strategy hinging on bait-and-switch tactics. Also, Jon makes sure to note that he ONLY goes to Hooters for the burgers.    After some humorous back and forth discussion on twitter and emails, Tyler introduces Jeff Cash of Bulk Reef Supply. They dive into the Jeff's experience in the hobby industry and the rise in sales in the current climate. Jeff details the importance of marketing on sites like YouTube, where Bulk Reef Supply uploads over 5-7 videos each week. Jeff emphasizes the importance of being an authority in your niche and helping your customers realize how your products help fulfill their dreams. He states that when people can see the final product, they can imagine it in their own space as well. Jeff also gets into their independence from third party marketplaces like Amazon. While Jeff speaks highly of Amazon, he wants to cultivate the most personal and beneficial experience for their consumer base through DTC or brick and mortar distribution. To wrap up the interview, Jeff leaves us with his key take away: to always maintain a culture of testing. He reminds us that what works today may not work tomorrow and it never hurts to acquire more data.   Jon gives us this episode's Words of Twisdom from @12thcross saying, “Advertising is saying you're good. PR is getting someone else to say you're good.” Tyler and Jon highlight the importance of leveraging PR, especially in a times like these.    Looking for a Strategic Marketing Partner to support your brand? Be sure to head over to Fidelitas Development and drop us a line!   Timestamps   00:17 - Intro 01:12 - In the News: Facebook's Acquisition of Giphy, Hooters and Chuck E. Cheese Take Up Delivery 15:46 - The Permanence of Email Addresses 18:06 - Featured Guest | Jeff Cash 20:33 - Bulk Reef Supply’s Strategies in Today's Climate 22:37 - Brand Loyalty 25:33 - Leveraging 3rd Party Sales Channels 28:29 - Selling the Dream 29:28 - Most Effective Channels for Bulk Reef Supply 30:46 - Being a Source Of Authority for your Customer Base 34:05 - Bulk Reef Supply's SEO Strategy 34:50 - Believing in What You’re Selling 40:03 - Tailoring A Message to Bulk Reef Supply's Diverse Customer Base 44:31 - Underrated Marketing Strategies 50:04 - Being Competitive In Fulfillment 51:29 - 3rd-Party Financing as a Conversion Optimization Tool 52:31 - Biggest Marketing Opportunities Today 55:55 - Words Of Twisdom 56:00 - Outro Featured Guests | Jeff Cash LinkedIn What's In the News  Facebook acquires Giphy Lion’s Share Marketing Podcast Learn More About Tyler & Jon www.tylersickmeyer.com  Need Marketing Help?  www.FidelitasDevelopment.com Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes

EP 81: Marketing Amidst a Pandemic with MedZone CEO Joe Freeman In Episode 81 of the Lion’s Share Marketing Podcast, Tyler and Jon continue the COVID-19 conversation with the new stimulus package, including the Payroll Protection Program. They dive deeper into the benefits the program offers in keeping business moving for small businesses, alleviating the stress of budget cuts with a forgivable loan. They encourage marketing leaders to take advantage of the lucrative opportunity these programs present within this current climate. Then Tyler introduces MedZone CEO, Joe Freeman. In their interview, they discuss the elements of brand partnership and innovation that have lead to MedZone's success as well as their strategies in the current climate that have allowed for a smooth pivot. Joe makes important points on the necessity for a company to remain proactive in crisis situations through finding solutions such as adding and innovating products to fit the customers change in lifestyle. To wrap up the episode, Tyler and Jon share a Words of Twisdom quote from Dan Rockwell, encouraging business leaders to take a moment to consider their team and customer/client dedication in the midst of the pandemic. Need help navigating your marketing strategy through these turbulent times? Be sure to head over to Fidelitas Development and drop us a line, or just email us directly at info@lionssharepodcast.com! Timestamps 00:00 - Intro 00:46 - In the News: The Paycheck Protection Plan 07:03 - Casual Conversation with Joe Freeman 08:38 - Corona Marketing Hypothetical 14:40 - Featured Guest Joe Freeman 18:46 - How Medzone is being Proactive in Today's Turbulent Climate 20:46 - Providing Value to Your Customers 23:52 - COVID-19's Impact on Marketing Strategies 27:21 - Earned Media and PR Strategies During COVID-19 29:36 - Product Innovation at MedZone 33:27 - Market Research Methodology 35:09 - Asking The Right Questions 37:52 - Growing the MedZone Brand 39:21 - Brand Awareness  41:08 - What Joe Looks For When Hiring 44:37 - Key Takeaway 47:41 - Words Of Twisdom 49:33 - Outro Featured Guests | Joe Freeman LinkedIn MedZone What's In the News  SBA Loans - Coronavirus Stimulus Package Cares Act Lion’s Share Marketing Podcast Learn More About Tyler & Jon www.tylersickmeyer.com  Need Marketing Help?  www.FidelitasDevelopment.com Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes

EP 75: Special 75th Anniversary Episode: All the Jokes!    In this episode, we present to you the Special 75th Anniversary Episode: All the Jokes! A recap of your favorite marketing podcast openers (and a few closers)! Here on the Lion Share Marketing Podcast, we'd like to take a moment to reflect, and thank our loyal listeners and subscribers with an episode full of our best (and cheesiest) marketing jokes!    Looking for help with your marketing strategy? Be sure to head over to  Fidelitas Development and drop us a line! Timestamps 00:00 - Intro 01:42 - All the Jokes  11:56 - Outro Lion’s Share Marketing Podcast Learn More About Tyler & Jon www.tylersickmeyer.com  Need Marketing Help?  www.FidelitasDevelopment.com Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes

Tyler Sickmeyer of Fidelitas Development shares his tips, ideas & precautions so you can be well planned!   Show host Bill Black (The Exit Coach) invites you to "start the clock" on your Exit planning with a free online Value Builder assessment - click here

We go live with Tatiana Whitlock Find Tatiana here: Tatiana Whitlock - Training in Context Website - www.TatianaWhitlock.com Facebook - https://www.facebook.com/tatiana.whit... Instagram - https://www.instagram.com/tatianawhit... Tatiana's Sponsors, Partners and Causes: Agency Arms www.agencyarms.com A Girl & A Gun Women’s Shooting League www.agirlandagun.org Fidelitas Development www.fidelitasdevelopment.com Howell’s Gun Shop www.howellsgunshop.com DC Project www.dcproject.org Tenicor www.Tenicor.com Targets Online www.targetsonline.com Mean Gene Leather www.meangeneleather.com Skallywag Tactical www.skallywagtactical.com Firearms Training Hub www.firearmstraininghub.com Dynamic Munitions www.dynamicmunitions.com Honored American Veterans Afield (HAVA) www.honoredveterans.org The Summit Project www.thesummitproject.org. . . Green Mountain Defense Website: greenmountaindefense.com/ . . Check out TJ's articles on The Gun Point https://thegunpoint.com/author/leadsl... . . Subscribe to our channels Lead Sling 'N Ginger https://www.youtube.com/channel/UCeJX... Green Mountain Defense https://www.youtube.com/channel/UCIAf... As always be sure to like, share, and subscribe. If you have questions or comments please post them below. All firearms were checked, cleared, and rendered safe prior to filming. We are not lawyers. At no time is any of the commentary presented on this channel to be considered legal advice. Always check local, state, federal laws for your area and consult with an attorney for more information. All statements, comments, answers, and input are solely those of the originating person and in no way represent the views and opinions on any one organization or company. Unless otherwise specified in the video, all products being reviewed or discussed (including those from channel partners or contributors) are paid for with our own money.

EP 49: Marketing a Better Customer Experience with Lessons from IBM | David Parker In Episode 49 of Lion’s Share Marketing Podcast, Tyler and Jen open discussing the latest Federal Trade Commission (FTC) crackdown on paid ecommerce reviews. Tyler is later joined by David Parker, a marketing consultant and former VP of Global Marketing at IBM, an American multinational information technology company. Tyler and David discuss everything from the challenges of working across continents to how centering the customer first leads to success downstream.    Tyler and Jen first start discussing the problem of paid ecommerce reviews and the recent FTC actions taken against this practice. Jen highlights the importance of authentic customer reviews as consumers shift from a traditional in-store shopping experience based on brand loyalty to online shopping based off the reviews of others. Tyler speaks on ways businesses, no matter the size, can increase the amount of positive reviews from their customers authentically, from efforts to surprise and delight your customers to simply asking for a review.    Tyler then speaks with David about his two decades at IBM, and his responsibility for marketing the technology icon's global technology services. At the root of all his endeavors, David attributes his success to “hav[ing] everything you do be focused on the consumers.” He goes on to discussing the competitive advantage of truly listening to the client.    David then discusses disrupting companies and technologies whose successes are rooted in their understanding of the changes in the marketplace. He goes into highlighting the value of internal and external research to learn these changes. Later, David gives advice about coordinating marketing efforts across time zones and balancing a company's universal playbook, all while adjusting marketing plans to the specifics of the region.    Finally, David leaves his final piece of advice: to step away from the noise of day-to-day actions and dedicate time in the week to pursing your “strategic topics” that you believe will move the needle. He talks about the importance of stepping back to see the big picture and where you can contribute to it.    Join Tyler, Jen, and David in their discussion about the customer’s power in marketing, from the power of strong market research to the power of an authentic review.   Timestamps:    00:00 - Intro 01:16 - What's in the News | Fake Amazon Reviews  06:33 - Featured Guest | David Parker 07:07 - Leading IBM in Marketing 08:07 - Lessons Learned in Marketing 09:06 - Marketing Disrupters  11:12 - IBM Marketing Processes 12:55 - Managing a Global Team  16:50 - Market Research and Growth Issues  21:00 - The Need for Market Research  22:46 - Tips on Improving Customer Experience  25:28 - Engaging Target Customers  29:45 - Important Metrics to Keep an Eye On  36:16 - Key Takeaway 37:57 - Outro   Featured Guest | David Parker LinkedIn   Fidelitas Development:  https://fidelitasdevelopment.com/   Lion’s Share Marketing Podcast Learn More About Tyler and Jen Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes

EP 48: Cleaning Up Your Marketing | Christina Volgyesi In episode 48 of Lion’s Share Marketing Podcast, Tyler and Jen cover some of the hottest controversies in the influencer marketing space. Then Tyler speaks with Christina Volgyesi, Director of Marketing at Dr. Bronner’s, a global leader of socially and environmentally responsible soap, hair, and body care products. Before the interview, Tyler and Jen discuss the changes and challenges in the “age of the influencer marketing”. They take a look at one of the recent influencer marketing controversies regarding Brittany Dawn Fitness and the challenges with influencers entering the business field. Tyler and Jen advise taking caution when working with influencers and the importance of strong client-influencer communication.  Then Tyler speaks with Christina about the history of Dr. Bronner’s and their impact in the growing market of organic and socially responsible products. Dr. Bronner’s is rooted in the foundation of their “Peace Plan.” They've continued to use their influence to impact the world for good, using their 6 cosmic principles as a guide in all their endeavors, including marketing.  With Christina discussing the origin and founding principles at Dr. Bronner’s, she also dives into their evolution as they expand their impact and partner with various charitable organizations and causes. She touches on Dr. Bronner’s unique approach to its online and brick-and-mortar presence, the challenges that come with prioritizing the various charity and campaign messages, and the growing market of organic and health-oriented consumers.  Finally, Christina signs off with her final piece of advice, to make sure marketing leaders are authentic in the actions they take, stories they tell, and messages they send, because at the end of the day, long-term brand loyalty is rooted in authenticity.  Join Tyler, Jen, and Christina in their conversation about authenticity and transparency in the evolving world of marketing. Timestamps 0:00- Intro 1:18- What's In The News 6:30- Featured Guest | Christina Volgyesi 7:02- What is Doctor Bronner's Soap? 10:35- Growing Competition In Niche Markets 12:35- Brand Support for Retailers 14:30- Marketing Campaigns 17:45- Brand Experience 22:00- Collaboration 24:00- Marketing Challenges 26:40- Key Takeaway 27:14- Outro Featured Guest | Christina Volgyesi LinkedIn Twitter   Fidelitas Development:  https://fidelitasdevelopment.com/   Lion’s Share Marketing Podcast Learn More About Tyler Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes

EP 47: Building Content Strategies | Marie Daland In Episode 47 of the Lion's Share Marketing Podcast, Tyler talks with Marie Daland, Marketing Communications Manager at American Council on Exercise. Before the interview, Tyler and Jen discuss Spotify’s recent acquisition of two media companies, Anchor and Gimlet Media. Tyler and Jen forecast a lot of opportunity in this purchase as advertisers will have better access to targeting listeners through various podcasts.  After reviewing Spotify's acquisition activity, Tyler and Marie discuss her background in managing various forms of online content through the American Council on Exercise. As Marie dives into her team’s content strategy, she reveals a huge emphasis on their audience and current trends. Marie acknowledges that every industry has content strategy shifts throughout different seasons, so content producers must be aware of these shifts and create a relevant content plan. Finally, Marie leaves listeners with a final piece of advice: know your audience and create a persona to create richer, more relevant content. Join Tyler, Jen, and Marie in this discussion on building creative content and integrating this strategy across numerous channels. Timestamps 00:00 - Intro 01:00 - What’s in the News | Spotify Acquires Gimlet Media, Anchor 06:45 - Featured Guest | Marie Daland 07:15 – Role at American Council on Exercise 08:34 – Building Content Strategy 10:15 – Cutting Through the Noise with Creative Content 13:20 – How Does Content Strategy Shift Through Different Seasons? 17:40 - Mistakes Others are Making When Producing Content 21:26 – Integrating your Content Strategy Across Other Channels 23:37 – What Metrics to Use to Determine Content Marketing Success 25:26 - Advice for Newcomers 32:10 - Key Takeaway 33:32 - Outro   Featured Guest | Marie Daland LinkedIn   Fidelitas Development:  https://fidelitasdevelopment.com/   Lion’s Share Marketing Podcast Learn More About Tyler Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes  

EP 46:2019 Marketing Trends and Personalized Marketing | Brett Podolsky In episode 46 of the Lion's Share Marketing Podcast, Tyler breaks in the new Fidelitas Studio (read: better audio, finally!) and talks with Brett Podolsky, Co-Founder of The Farmer’s Dog, a subscription-based pet health food company. Before the interview, Tyler and Jen look ahead to 2019 and discuss the big trends in marketing, namely social commerce, chat bots, 5G internet, influencer marketing, and voice search. Tyler and Jen forecast a lot of opportunity in each of these areas, advising marketing leaders to find creative ways to explore these different opportunities for impact. After reviewing marketing trends for 2019, Tyler brings on Brett to discuss his background and his work growing the Farmer’s Dog brand from scratch in a crowded industry. Brett got his start as a stand-up comedian, and he says that his desire to make people happy is what brought him to start The Farmer’s Dog. He always keeps this in mind as he strives to provide customers with great experiences and healthier pets. As Brett dives into his team’s marketing strategy, he places a huge emphasis on the customers. The Farmer's Dog takes the customer experience to a rarely-matched level for subscription services, providing food that is personalized for each individual dog, correctly portioned, always delivered on time, and keeps dogs healthy.  Finally, Brett leaves listeners with a final piece of advice, to work hard and stay patient, because big successes don’t happen overnight. Join Tyler, Jen, and Brett in this discussion on all things pet food and personalized marketing. Time Stamps:   00:00 - Intro 00:50 - What’s in the News | Top 2019 Trends 08:38 - Featured Guest Intro | Brett Podolsky 08:54 - What is The Farmer’s Dog 12:25 - Brett’s Background 22:41 - Marketing Channels 24:13 - Targeting Wide Customer Demographics 27:42 - Personalized Marketing Tactics 30:15 - The Farmer’s Dog’s New York Pop-up Store 31:08 - Strategic Partnerships 32:02 - Brett’s Marketing Team 32:42 - How to Combat Churn 33:30 - Biggest Challenges 34:48 - Key Takeaway 36:39 - Outro   Featured Guest | Brett Podolsky LinkedIn   Fidelitas Development:  https://fidelitasdevelopment.com/   Lion’s Share Marketing Podcast Learn More About Tyler Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes  

EP 45: Marketing to Mind States with Will Leach In episode 45 of the Lion’s Share Marketing Podcast, we’re joined by Will Leach, the author of Marketing to Mind States and founder of Trigger Point, a leading behavioral research and design consultancy. Tyler and Will discuss the ins and outs of behavioral research and how marketing leaders can use human behavior models to frame their campaigns. After getting into his background and the inspiration for his book, Will dives into the basics of decision-making and what that means for marketers. He states that people make about 75,000 decisions every day, and most of those decisions are made on an unconscious level. People say that we’re emotional creatures, and behavioral research provides the science to back that up. Understanding how people make decisions is crucial to determining how to frame your marketing strategy, and Will explains that mind states are the key to this understanding. A mind state, as Will describes, is a state of heightened emotional arousal that makes a person significantly more susceptible to influence. He gives the example of healthy eating, saying that most people say they want to eat healthy, but their food buying decisions do not always reflect that desire. Instead, there are multiple factors that can influence a person’s mind state as they choose which food to buy and eat. Will goes more into depth with this, laying out his new behavioral model and the four factors that most influence a person’s decisions. Then, he shares his insights on the future of behavioral research in marketing, gives tips to marketing leaders on where to begin, and talks about his writing process. Finally, he leaves listeners with the advice to put more emphasis on triggers, or calls to action, in marketing campaigns. Since people are so emotional, a little can go a long way with simply telling customers to buy something. Join Tyler, Jen, and Will in this discussion on behavioral research and marketing. Time Stamps 00:00 - Intro 01:01 - What’s in the News | Instagram Adds Alt Text 02:40 - Featured Guest | Will Leach 02:59 - Will’s Background 05:33 - Behavioral Research’s Effect on Marketing Campaigns 07:18 - Marketing to Mind States 09:12 - What is a Mind State? 11:24 - New Behavioral Change Model 17:29 - Future of Behavioral Research 19:46 - How to Start Integrating Behavioral Research into Marketing 22:55 - Tips for Writing Your Own Book 25:40 - Key Takeaway 28:06 - Outro Featured Guest | Will Leach LinkedIn   Fidelitas Development:  https://fidelitasdevelopment.com/   Lion’s Share Marketing Podcast Learn More About Tyler Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes

EP 44: No Adwords? No Facebook Ads? No Problem | Eric Marvin, Director of Marketing at Crimson Trace In this week’s episode of the Lion’s Share Marketing Podcast, Tyler brings on Eric Marvin, director of marketing at Crimson Trace. Crimson Trace, a leader in the shooting sports industry, is unable to use Google AdWords and Facebook Ads, so Eric lays out their strategy in staying relevant and present to consumers in the face of these challenges.   But first, Tyler and Jen discuss some pressing news relevant to all marketers heading into the holiday weekend. Facebook Ads Manager is dealing with outages, and while this is not likely to affect marketers with existing campaigns, it is sure to hinder those looking to create new campaigns. Jen and Tyler both offer some advice on how advertisers can troubleshoot this in order to keep their Black Friday and Cyber Monday campaigns on track.   After covering the unfortunate news of the Facebook Ads Manager debacle, Tyler introduces Eric and they start by diving into the how Crimson Trace uses influencer marketing to navigate the social realm in lieu of Facebook Ads. Eric says that in addition to event marketing, influencer marketing can be really effective if you are careful in your selection of influencers to represent your brand. He stresses quality over quantity here, as it’s important to reach the right people - not just the most people- with your digital messaging.    Then, Tyler and Eric get into some of the challenges that marketers face today. Eric mentions that his biggest challenge at Crimson Trace stems from market conditions, but notes that he has been able to manage this through careful and creative budgeting, tracking the right metrics to gain actionable data, and effective communication.   Finally, Eric leaves listeners with the advice of always staying flexible and adaptable. The industry is changing, the market is changing, and the way consumers buy is changing, so it is important to evolve along with these changes.   Join Tyler, Jen, and Eric in this engaging conversation on how to effectively advertise without AdWords and Facebook Ads.   Timestamps   00:00 - Intro 01:16 - What’s in the News | Facebook’s Ads Manager Meltdown 06:26 - Featured Guest Intro | Eric Marvin 07:01 - Marketing in the Shooting Sports Industry 08:39 - eCommerce Marketing without Adwords and Facebook Ads 09:31 - Other Successful Channels for Crimson Trace 10:44 - Building the Crimson Trace Team 11:44 - Influencer Marketing 13:45 - Event Marketing Strategy 14:33 - Growing your Email List 15:40 - Most Important Metrics 18:00 - Repositioning the Crimson Trace Brand 19:55 - Consistent Messaging Across a Broad Audience 21:37 - Biggest Marketing Challenges 23:53 - Encouraging Collaboration Between Sales & Marketing Teams 25:48 - Top Opportunities for Marketers Today 26:22 - Key Takeaway 27:35 - Outro   Featured Guest | Eric Marvin LinkedIn   Crimson Trace:  https://crimsontrace.com   Fidelitas Development:  https://fidelitasdevelopment.com/   Lion’s Share Marketing Podcast Learn More About Tyler Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes

EP 43: Instagram Marketing with Jenn Herman In episode 43, Tyler talks with Jenn Herman, one of the top 10 social media bloggers in the world. Jenn shares her insight about all things Instagram, advising listeners about common mistakes and missed opportunities when it comes to marketing on social media. Before introducing Jenn, Tyler brings on a different Jen—Jen Silard of Fidelitas— to discuss Instagram news, namely the new product tagging features. Tyler urges businesses to utilize these new tools to increase their ROI on creative social content. After Tyler introduces Jenn, they get into her background as a social media blogger and how she has come to build her personal brand. She makes the point that her brand is just her being herself, and advises businesses to bring the same authenticity to their brands. Tyler and Jenn then transition into talking about what is and isn’t working in regards to Instagram marketing. Jenn says that most people think posting as much as possible will engage more users, but points out that the opposite is actually true due to Instagram’s algorithms. People should focus much more on quality over quantity to ensure they are getting the most engagement. She also dives into other missed opportunities for marketers, such as creating an engaging bio, live video and stories, and making use of the analytics and tools offered by a business account. Jenn shares even more tips and tricks on best practices for marketing on Instagram, but ultimately leaves listeners with one simple piece of advice: have fun. Social media was made to be fun, and people go on social media to interact with other people like them. If businesses can have fun and be authentic, people will want to interact with them and engage with their content. Join Tyler, Jen, and Jenn in this discussion on all things Instagram and social media marketing.  Timestamps  00:00 - Intro 01:15 - What’s in the News | Instagram Product Tags 04:05 - Featured Guest Intro | Jenn Herman 04:31 - Jenn’s Background 07:00 - Building Jenn’s Personal Brand 08:32 - What’s Working on Instagram Now 11:17 - Should You Convert Your Instagram Account to a Business Account? 15:19 - Mistakes Marketers Make on Instagram 17:55 - Which Social Channels Does Your Business Need? 19:23 - Emerging Social Platforms for Marketers 21:55 - Biggest Opportunities for Social Media Marketers 25:18 - Building a Social Media Audience from Scratch 27:56 - Social Media Marketing for B2B Companies 29:56 - Key Takeaway 31:40 - Outro Featured Guest | Jenn Herman Twitter   What's In the News | Instagram Feature https://business.instagram.com/a/shopping-on-instagram   Fidelitas Development:  https://fidelitasdevelopment.com/   Lion’s Share Marketing Podcast Learn More About Tyler Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes

EP 42: Finding NEMO's Brand | Kate Paine In Episode 42, Tyler talks with Kate Paine, VP of Marketing at Nemo Equipment. In this discussion, Kate dives into Nemo’s rebranding process, from creating a strong team to implementation of brand strategies. Along the way, she gives great advice to marketers that are trying to create or maintain a strong brand. Before getting into the interview, Tyler talks about how Facebook and Instagram are expanding their analytics. He says that this is great news for marketers for obvious reasons, but again comes back to the idea that data is useless without meaningful strategy on how to utilize that data. After talking news, Tyler introduces his guest Kate and they begin the interview by talking about Nemo and its philosophy of ensuring that everything they bring to market is offering a different experience than what already exists. This culture of innovation, as Kate explains, is what provided the backbone for Nemo’s rebrand. Additionally, Kate mentioned that Nemo went to an agency to help them in their process, which she said was admittedly hard for a team of designers to do. To that point, she stressed the importance of knowing yourself as a company—your strengths and your weaknesses—so you can understand when to tackle something in-house versus when to outsource. Tyler added that it can be extremely helpful to get outside perspectives on your work to ensure that it will be well-received. Then, Kate talks covers the similarities and differences of marketing in different industries. Finally, Kate leaves listeners with the advice of being mindful of your work and taking time to schedule out your week, your month, and your long-term goals. Join Tyler and Kate in this insightful conversation about all things branding. Timestamps 00:00 - Intro 00:47 - What’s in the News | Enhanced Facebook and Instagram Analytics 03:29 - Featured Guest Intro | Kate Paine 03:58 - What is Nemo? 05:25 - Nemo’s Rebrand 07:22 - How Nemo Made Branding Decisions 10:11 - Exercises to Help Find Your Brand 19:51 - In House vs. Outside Agency 24:44 - What’s Working for Nemo? 27:20 - Biggest Marketing Challenges 28:40 - Comparing Sweets & Snacks to Outdoor Marketing 30:34 - Key Takeaway 35:47 - Outro Featured Guest | Kate Paine    Fidelitas Development:  https://fidelitasdevelopment.com/   Lion’s Share Marketing Podcast Learn More About Tyler Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes

EP 41: Avocados from Mexico's Digital Marketing | Ivonne Kinser In Episode 41, Tyler talks with Ivonne Kinser, Head of Digital Marketing at Avocados from Mexico. Ivonne has won numerous awards for her work, and in this episode she shares insight about how marketers can organize their teams and use data and technology to enhance their digital marketing campaigns.   But first, Tyler and Andy talk about Facebook Stories and how they are rapidly becoming a key medium for advertising. The marketing gurus advise marketers to be purposeful and creative with their stories.   Then, Tyler introduces Ivonne, and they discuss how advertisers can take advantage of AI and machine learning in their campaigns. Ivonne mentions that Avocados from Mexico uses both of these technologies to gain insight about customers as well as to communicate with them via chat bots.    That leads the pair into a discussion about Ivonne’s team's successful Super Bowl Ad campaigns. She states that in advertising—especially for the Super Bowl—marketers often get distracted by new “shiny objects,” or new technologies. She stresses the importance of staying focused on your goals to ensure that the technology does not distract from the message you're trying to convey.   Tyler and Ivonne then discuss how Avocados from Mexico structures their team, detailing their creative processes, their strategic partnerships, and how they are able to manage the various moving parts to create unified campaigns.   Finally, Ivonne leaves listeners with a key takeaway that in marketing you only have two options: to disrupt, or to be disrupted.   Join Tyler, Andy, and Ivonne in this discussion on how to build cohesive data and analytics ecosystems for more engaging advertising campaigns.   Timestamps   00:00 - Intro 01:51 - What’s in the News | Facebook Stories as the Future for Advertising 09:42 - Featured Guest Intro | Ivonne Kinser 11:15 - Ivonne’s History with Avocados from Mexico 13:23 - Utilizing AI in Marketing 17:02 - Marketing Strategy & Tracking Success when Not Selling Directly to Consumers  24:14 - Super Bowl Campaign Strategy 28:40 - Creative Process Behind Digital Campaigns 32:30 - Effective Team Size and Structure 38:48 - How to Manage a Team with Multiple Partners 42:02 - Marketing Challenges | Building a Data and Analytics Ecosystem 44:22 - Building Strategic Partnerships | Breaking Down Walls Between Digital and Brick & Mortar 47:33 - Coordinating the Moving Parts on the Team 48:57 - Avocado Industry Competition vs. Cooperation 51:39 - Targeting Different Demographics 55:05 - Key Takeaway 56:25 - Outro   Featured Guest | Ivonne Kinser Twitter   Avocados from Mexico 2018 Super Bowl Ad: https://www.youtube.com/watch?v=ijVLdH5dt-c   Avocados from Mexico Facebook Page: https://www.facebook.com/avocadosfrommexico/    Fidelitas Development:  https://fidelitasdevelopment.com/   Lion’s Share Marketing Podcast Learn More About Tyler Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes  

Have you ever wondered how to find the right agency for you? Today we talk about marketing agencies, but I think this conversation applies to any service provider. I am talking to Tyler Sickmeyer who shares with you fundamental questions to ask your agency to ensure that you are hiring a strategic partner and not just a vendor. Tyler is the CEO of Fidelitas Development who works with major brands to develop powerful marketing strategies. Get the show notes for 337 | How to find the right agency for you with Tyler Sickmeyer Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @tsickmeyer and host @GeneHammett #Findtherightagency #Leadership #GHepisode337 #Podcasts Give Leaders in the Trenches a review on iTunes!

Ep 22: Ninjas, Airplane Cocktails, AOL Instant Messenger, and Digital Marketing | Marcus Murphy In Episode 22, Marcus Murphy, Vice President of Monetization at Digital Marketer, shares his expertise on several topics from recruiting the right talent, sales and marketing teams, and what’s working across the marketing landscape. Marcus starts us off by talking about the birth of Digital Marketer and his path to his position at DM. He shares his expertise on hiring the right candidates, what healthy marketing and sales teams look like, and how critical recruiting the right talent is for an organization. Marcus explains that having the right people at the start can have a great impact on the future. He goes on to discuss the relationships he has with his top performers and team leaders at Digital Marketer and dishes on how he integrates Digital Marketer’s marketing practices with his own team. Tyler and Marcus also discuss what’s working across the marketing landscape and how marketing leaders are succeeding. He also talks of the differences between Sales and Marketing teams and how the two go hand in hand, yet at the same time have completely different roles. Marcus shares his thoughts on social media platforms and which popular platform is destined to fail. He gives us a snippet of whats to come at the Traffic and Conversion Summit. Marcus ends the conversation by giving his key advice on hiring talented and thoughtful leaders that will have a great impact on your marketing and sales teams. Join Tyler, Michelle, and Marcus in this conversation on Digital Marketer practices, hiring the right talent, and the marketing landscape at-large. Timestamps 00:00 – Intro 00:49 – What’s in the News | Black Friday & Cyber Monday 04:50 – Featured Guest Intro | Marcus Murphy 05:48 – Marcus’ role at Digital Marketer 06:22 – Birth of Digital Marketer 08:24 – Digital Marketer and their Products 11:00 – Ninjas and Airplane Cocktails 12:33 – Hiring Marketing and Sales Teams 15:18 – Recruiting the Right Talent 19:20 – Integrating DM’s Marketing Practices 23:00 – Top Performers and Team Leaders 27:15 – Perpetual Traffic 29:02 – What’s Working Across the Marketing Landscape 33:45 – Sales Vs Marketing 35:09 – Internal Systems at Digital Marketer 38:41 – Impact of Drift 40:53 – Marketing Strategy with Fidelitas Development 42:55 – LinkedIn Advisory Board 44:21 – Social Media Platforms 49:05 – The Demise of AIM 51:38 – What is Destined to Fail: SnapChat 54:29 - Slack and AIM 57:34 - Traffic and Conversion Summit 1:02:48 - Key Take Away 1:03:20 - Outro   Featured Guest   Marcus Murphy | VP of Monetization at Digital Marketer LinkedIn  Twitter   Lion’s Share Marketing Podcast Learn More About Tyler & Kyle Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes

In early 2017, OIA announced an enhanced suite of member benefit partnerships in six key business channels, including finance & operations and marketing & sales. These benefits provide valuable tools to OIA members to improve their operating efficiencies and bottom lines. These vetted and trusted partners understand the outdoor recreation landscape and share the outdoor industry’s values. Today we’ll be featuring Fidelitas Development in our Partnership Profile. We'll hear from their CEO, Tyler Sickmeyer, about an event they are hosting at outdoor retailer, search engine optimization, pay per click advertising, and more.    You can learn more about Fidelitas Development at fidelitasdevelopment.com/OIA   You can see events at Outdoor University at Outdoor Retailer here - https://outdoorindustry.org/events/oia-outdoor-retailer/   You can learn more about other OIA member benefit partnerships at outdoorindustry.org. Just click on the Membership link at the top of the page. 

In Episode 8 of the Lion’s Share Marketing Podcast our guest, Kenny Soto, offers insight on SEO trends and shares some tips for marketing leaders. Kenny Soto is Fidelitas Development’s own Director of Digital Marketing. He works closely with Fidelitas clients to develop their digital marketing strategies. Kenny works to identify who the clients’ target audience is and then crafts the right marketing strategy to attract customers through Google and other digital channels. Kenny begins by recommending that marketing leaders just starting out should follow the rules. Kenny further explains that both Google and Facebook are very transparent with what they are looking for on websites and the best thing to do is simply to play their game. Kenny further encourages marketing leaders to focus on things that they CAN control in regard to their websites, such as the content itself as well as the way in which the content is organized and tagged. By focusing on these aspects, marketing leaders can positively impact their SEO. The conversation then transitions to a discussion about the impact that voice searching devices, such as Google Home and Alexa, are having on marketing. Kenny comments that in the past it wasn’t necessary to be the top result on a Google search, as long as you were in the top results. With voice searching devices this has changed; search traffic is now being directed to the top result. Kenny describes the challenges that this creates for marketing leaders and recommends that when optimizing content it is important to focus on who is asking the question as well as what contextual language they are using to ask it, acknowledging that different people may ask the same question in varying ways. Lastly, Kenny brings up what he calls Google’s dangerous strategy; Google is known as the best organic search engine on the web, although recent changes in Google's ad platform may threaten users’ trust in Google. In the past Google would present mainly organic results with only one or two ads, but over time they have been continuously included a higher number of ads on the first page. This leads our expert guest Kenny to question if people will begin to lose their trust in Google, and if the search giant is at risk of losing its status as a trusted source for search results. Time Stamps 00:00 – Episode Welcome 00:17 – Co-hosts Introduction 01:15 – What’s in the News Today | “Surprising New Band of Rivals Could Make TV Targeting Finally Work” 04:05 – Featured Guest Introduction 04:36 – Kenny’s opinion on the open AP news development 05:12 – Kenny’s role at Fidelitas Development 05:50 – Should start up companies prioritize SEO or PPC? 07:06 – SEO Trends | What marketing leaders should focus on 08:03 – Common Marketing Client Needs 09:22 – How to Identify right KPIs 10:43 – Google Home & Alexa | How to become the top result 13:12 – “The best place to hide a body is on the second page of Google” 18:54 – How to identify if marketing provider is up to the challenge 20:42 – Joke | SEO expert getting hit by traffic 21:26 – Closing Comments 22:00 – Episode Outro   Featured Guest Kenny Soto – Director of Digital Marketing at Fidelitas Development Linkedin: linkedin.com/in/kennethsoto Twitter: twitter.com/TheRealKSo   Resources AdvertisingAge – “Surprising New Band of Rivals Could Make TV Targeting Finally Work”   Lion’s Share Marketing Podcast Learn More About Tyler & Kyle   Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes