Podcast appearances and mentions of thales teixeira

Imagine spending millions on AI, only to have it fail spectacularly. That's exactly what happened to McDonald's when their AI drive-thru chatbot misunderstood orders, sparking viral TikTok memes about 300 chicken nuggets or bacon on ice cream. AI is transforming businesses—but not always in the ways we expect...In this episode, former Harvard professor, Thales Teixeira, spills the AI-driven secrets to ethically “stealing” customers right out from under massive Fortune 500 players. You'll hear real-world examples, surprising tips, and a step-by-step approach you can start using immediately.Learn how you can master AI with my free course: www.productcamps.com/free

Thales Teixeira, Da Decoupling.co - 22/03/2024 by Rádio Gaúcha

In today's episode, we had the privilege of speaking with Thales Teixeira, a leading expert on customer-focused innovation. Thales is the co-founder of Decoupling and the author of “Unlocking the Customer Value Chain: How Decoupling Drives Consumer Disruption”  Our discussion with Thales is a succinct masterclass in unlocking customer value by focusing on what matters most - money, time, and effort. We discussed how disruptive startups gain traction by decoupling and excelling at key value-creating activities while avoiding “value eroders” that waste customers' precious currencies. Thales brought this concept to life by breaking down companies like Netflix eliminating the hassle of going to the video store, and Alibaba layering on services like payments to make shopping smoother. Whether an innovative startup or an established organization, prioritizing your roadmap to remove friction and create more time well spent is crucial for delighting your customers and staying ahead of disruptors. To access the transcripts for this episode, click here.  

Many founders try to emulate startups that have already become successful. But Thales Teixeira says that approach, which often involves trying to do too much, too quickly, can lead to failure. In this episode, you'll learn how to find customers who aren't being served by existing businesses and how to work with early adopters to improve your product and service. You'll also learn when to focus on developing your technology and when to make key hires — with real-world examples from Uber, Airbnb, and Netflix. Thales Teixeira is a former associate professor at Harvard Business School, where he taught a course in e-commerce and digital marketing. He's now the co-founder of digital disruption consultancy Decoupling and the author of the book, Unlocking the Customer Value Chain: How Decoupling Drives Customer Disruption. Key episode topics include: strategy, customer service, disruptive innovation, entrepreneurship, early adopters, scaling, digital disruption, digital marketing, founders, e-commerce. HBR On Strategy curates the best case studies and conversations with the world's top business and management experts, to help you unlock new ways of doing business. New episodes every week. · Listen to the full HBR IdeaCast episode: The Right Way to Get Your First 1,000 Customers (2019)· Find more episodes of HBR IdeaCast· Discover 100 years of Harvard Business Review articles, case studies, podcasts, and more at HBR.org]]>

Dear listeners, this week we celebrate our 100th episode. We want to take this opportunity to thank you for your support and listenership, as we treat you to a compilation of some of our favorite insights over the past years. Below you'll find a highlights reel broken down into clips in four categories:CLASSIC STRATEGY: Featuring Rita, McGrath, Richard Rumelt, John Hagel, and Mike Tushman who each share with us timeless ideas around strategy.LEADERSHIP, CULTURE & WORKFORCE: Featuring Adam Bryant, Ajay Banga, Sally Susman, Johnny C. Taylor, Tiffani Bova, and Elizabeth Altman, who each share critical insights into leadership, our employees, and the quickly changing landscape of the workforce.VALUE CREATION: Featuring Felix Oberholzer-Gee, Thales Teixeira, Pete Fader, and Mohan Subramaniam, who each share alternative and modern views around value creation.INNOVATION, TECH & THE FUTURE: Featuring Alex Osterwalder, Rob Wolcott, Vivek Wadhwa, and Faith Popcorn who each share with us insightful ideas around innovation, upcoming trends in tech and society, and the future of business._________________________________________________________________________________________Episode Timeline:00:34—Special Introduction to 100th Episode from KaihanCLASSIC STRATEGY2:57—Highlight from Rita McGrath: Strategic Planning Amidst Uncertainty5:24—Highlight from Richard Rumelt: Finding the Crux of Your Strategy7:01—Highlight from John Hagel: Why You Should "Zoom Out, Zoom In," and Scale From the Edge9:01—Highlight from Mike Tushman: Why Ambidextrous Organizations Outperform OthersLEADERSHIP/CULTURE/WORKFORCE10:52—Highlight from Adam Bryant: Good vs. GREAT CEOs—500 Interviews Reveal What Makes the Difference12:58—Highlight from Ajay Banga: Insights from a Former CEO with Ajay Banga of MasterCard15:11—Highlight from Sally Susman: Insights from Pfizer's Chief Corporate Affairs Officer in Crafting Public Discourse17:27—Highlight from Johnny C. Taylor: Trends You Need to Know About the Workforce19:27—Highlight from Tiffani Bova: Elevating Your EX to Improve Your CX21:01—Highlight from Elizabeth Altman: Rethinking the Definition of a Workforce in the Modern EraVALUE CREATION23:24—Highlight from Felix Oberholzer-Gee: Applying a Value-Based Strategy to Drive Your Business26:11—Highlight from Thales Teixeira: Decoupling the Customer Value Chain for Competitive Advantage28:36—Highlight from Pete Fader: Becoming a Customer-Centric Business30:49—Highlight from Mohan Subramaniam: The Future of Competitive Strategy and the Evolving Role of Data, Customers and Digital EcosystemsINNOVATION, TECH & THE FUTURE33:46—Highlight from Alexander Osterwalder: How Investing in Culture Ecosystems Leads to Innovation35:57—Highlight from Rob Wolcott: The Power of Proximity in your Strategy38:31—Highlight from Vivek Wadhwa: Harnessing Tech for an Innovative Future40:24—Highlight from Faith Popcorn: Predictions to Know From a Leading Futurist42:34—Closing and Thank you

Dear listeners, this week we celebrate our 100th episode. We want to take this opportunity to thank you for your support and listenership, as we treat you to a compilation of some of our favorite insights over the past years. Below you'll find a highlights reel broken down into clips in four categories:CLASSIC STRATEGY: Featuring Rita, McGrath, Richard Rumelt, John Hagel, and Mike Tushman who each share with us timeless ideas around strategy.LEADERSHIP, CULTURE & WORKFORCE: Featuring Adam Bryant, Ajay Banga, Sally Susman, Johnny C. Taylor, Tiffani Bova, and Elizabeth Altman, who each share critical insights into leadership, our employees, and the quickly changing landscape of the workforce.VALUE CREATION: Featuring Felix Oberholzer-Gee, Thales Teixeira, Pete Fader, and Mohan Subramaniam, who each share alternative and modern views around value creation.INNOVATION, TECH & THE FUTURE: Featuring Alex Osterwalder, Rob Wolcott, Vivek Wadhwa, and Faith Popcorn who each share with us insightful ideas around innovation, upcoming trends in tech and society, and the future of business._________________________________________________________________________________________Episode Timeline:00:34—Special Introduction to 100th Episode from KaihanCLASSIC STRATEGY2:57—Highlight from Rita McGrath: Strategic Planning Amidst Uncertainty5:24—Highlight from Richard Rumelt: Finding the Crux of Your Strategy7:01—Highlight from John Hagel: Why You Should "Zoom Out, Zoom In," and Scale From the Edge9:01—Highlight from Mike Tushman: Why Ambidextrous Organizations Outperform OthersLEADERSHIP/CULTURE/WORKFORCE10:52—Highlight from Adam Bryant: Good vs. GREAT CEOs—500 Interviews Reveal What Makes the Difference12:58—Highlight from Ajay Banga: Insights from a Former CEO with Ajay Banga of MasterCard15:11—Highlight from Sally Susman: Insights from Pfizer's Chief Corporate Affairs Officer in Crafting Public Discourse17:27—Highlight from Johnny C. Taylor: Trends You Need to Know About the Workforce19:27—Highlight from Tiffani Bova: Elevating Your EX to Improve Your CX21:01—Highlight from Elizabeth Altman: Rethinking the Definition of a Workforce in the Modern EraVALUE CREATION23:24—Highlight from Felix Oberholzer-Gee: Applying a Value-Based Strategy to Drive Your Business26:11—Highlight from Thales Teixeira: Decoupling the Customer Value Chain for Competitive Advantage28:36—Highlight from Pete Fader: Becoming a Customer-Centric Business30:49—Highlight from Mohan Subramaniam: The Future of Competitive Strategy and the Evolving Role of Data, Customers and Digital EcosystemsINNOVATION, TECH & THE FUTURE33:46—Highlight from Alexander Osterwalder: How Investing in Culture Ecosystems Leads to Innovation35:57—Highlight from Rob Wolcott: The Power of Proximity in your Strategy38:31—Highlight from Vivek Wadhwa: Harnessing Tech for an Innovative Future40:24—Highlight from Faith Popcorn: Predictions to Know From a Leading Futurist42:34—Closing and Thank you

Thales Teixeira the co-founder of digital disruption consultancy Decoupling (Decoupling.co), and previously the Lumry Family Associate Professor at Harvard Business School, where he taught for 10 years. There he has taught MBA, doctoral and executive-level courses in Marketing Models, Digital Marketing and E-commerce. His two primary domains of research constitute Digital Disruption and The Economics of Attention. He is the author of dozens of articles published in trade press outlets such as The Harvard Business Review, The McKinsey Quarterly, Think with Google, and in academic journals such as Marketing Science, JMR, JM, and JAR. His research and opinions have been routinely featured in The NY Times, The Financial Times, among others. In his most recent book, Unlocking the Customer Value Chain: How Decoupling Drives Consumer Disruption, he dives into his concept of decoupling—the idea that what drives disruption is not technology or new innovations, but the ability to identify and create solutions in the links along the customer value chain. We dig into this concept in its implications in this episode, including: In this episode, he shares:His definition of the customer value chain —and where it really starts and ends, contrary to what we traditionally have thought How disruption is not as much about competitors as it is about understanding the customers' point of view How startups often create disruption by learning how to target weaknesses in the customer value chain neglected by incumbent organizations And how incumbent organizations can stay competitive by beating others to disrupting their own value chain—even those not heavily invested in technology _________________________________________________________________________________________Episode Timeline:00:00—Highlight from today's episode00:52—Introducing Thales + The topic of today's episode2:41—If you really know me, you know that...2:29—What is your definition of strategy?6:55—Could you share your definition of disruption with us?8:09—Could you explain how your work led you to one of your most central principles of decoupling?12:03—What exactly constitutes the customer value chain, and how is it different than the customer journey?14:24—Could you share an example of a company that has decoupled and disrupted a customer value chain?16:27—Could we dive into how Best Buy effectively decoupled their service offering?18:05—How did Airbnb target a narrow type of customer in a value chain to start their business?22:30—What should an incumbent do in these decoupling instances, and what do they get wrong?26:23—How can people follow you and connect with you to continue learning from you?24:23—How can people follow you and connect with you to continue learning from you?__________________________________________________________________________________________Additional Resources: Decoupling United Company Page: https://www.decoupling.co/aboutNewest Book: https://www.amazon.com/Unlocking-Customer-Value-Chain-Decoupling-ebook/dp/B07D6BD87K?ref_=ast_author_mpbLinkedin: https://www.linkedin.com/in/thales-teixeira-391587Twitter: https://twitter.com/ThalesHBS

Thales Teixeira the co-founder of digital disruption consultancy Decoupling (Decoupling.co), and previously the Lumry Family Associate Professor at Harvard Business School, where he taught for 10 years. There he has taught MBA, doctoral and executive-level courses in Marketing Models, Digital Marketing and E-commerce. His two primary domains of research constitute Digital Disruption and The Economics of Attention. He is the author of dozens of articles published in trade press outlets such as The Harvard Business Review, The McKinsey Quarterly, Think with Google, and in academic journals such as Marketing Science, JMR, JM, and JAR. His research and opinions have been routinely featured in The NY Times, The Financial Times, among others. In his most recent book, Unlocking the Customer Value Chain: How Decoupling Drives Consumer Disruption, he dives into his concept of decoupling—the idea that what drives disruption is not technology or new innovations, but the ability to identify and create solutions in the links along the customer value chain. We dig into this concept in its implications in this episode, including: In this episode, he shares:His definition of the customer value chain —and where it really starts and ends, contrary to what we traditionally have thought How disruption is not as much about competitors as it is about understanding the customers' point of view How startups often create disruption by learning how to target weaknesses in the customer value chain neglected by incumbent organizations And how incumbent organizations can stay competitive by beating others to disrupting their own value chain—even those not heavily invested in technology _________________________________________________________________________________________Episode Timeline:00:00—Highlight from today's episode00:52—Introducing Thales + The topic of today's episode2:41—If you really know me, you know that...2:29—What is your definition of strategy?6:55—Could you share your definition of disruption with us?8:09—Could you explain how your work led you to one of your most central principles of decoupling?12:03—What exactly constitutes the customer value chain, and how is it different than the customer journey?14:24—Could you share an example of a company that has decoupled and disrupted a customer value chain?16:27—Could we dive into how Best Buy effectively decoupled their service offering?18:05—How did Airbnb target a narrow type of customer in a value chain to start their business?22:30—What should an incumbent do in these decoupling instances, and what do they get wrong?26:23—How can people follow you and connect with you to continue learning from you?24:23—How can people follow you and connect with you to continue learning from you?__________________________________________________________________________________________Additional Resources: Decoupling United Company Page: https://www.decoupling.co/aboutNewest Book: https://www.amazon.com/Unlocking-Customer-Value-Chain-Decoupling-ebook/dp/B07D6BD87K?ref_=ast_author_mpbLinkedin: https://www.linkedin.com/in/thales-teixeira-391587Twitter: https://twitter.com/ThalesHBS

Is it Your life is your responsibility or Just keep going. No matter what or pay yourself first. It does not matter how good the advice is if you have benefited from it! As Prof Annapurni says, Whatever the situation you are in be it a disadvantageous situation but identify the advantage of it and make use of it. As Sunder Madakshira says, Winning the battle in one's mind before winning it in the marketplace is very important. As Chris Yeh says, Quantity has a Quality of its own, You should keep doing and trying, Keep trying and work hard! Find out the Best Advice our guests Ever Received in this curated video. Featured in the video are: Roger Forsgren, Former Chief Knowledge Officer at NASA Neil Hoyne, Chief Measurement Strategist at Google Sunder Madakshira, CEO of Rezolve Prof. Thales Teixeira, Co-Founder of Decoupling.co Prof. Yadati Narahari, Director of the Centre for Brain Research B Joseph Pine II, Author, Speaker and Management Advisor Dr. Annapurni Subramaniam, Director of the Indian Institute of Astrophysics Amit Ranjan, Co-Founder of Slideshare Paul Zak, Neuroeconomist Chris Yeh, Author, Investor and Entrepreneur

What advice would you give to an 18-year-old in university? Is it Getting out of the bubble of your Majors? Developing communication skills or simply sticking to the basics? As Prof Annapurni says, work hard, be passionate, and find something that challenges you. If you feel comfortable and capable, you are no longer challenged. As Neil Hoyne says, in the future, you must learn subjects outside your core discipline and gain real-world experience! As Chris Yeh says, Try and experience new things because there will be an easier time to try new things or meet remarkable people as all things are being served on a silver platter! Find out what advice our Guests would give to an 18-year-old at university in this curated video. Featured in the video are: Roger Forsgren, Former Chief Knowledge Officer at NASA Neil Hoyne, Chief Measurement Strategist at Google Sunder Madakshira, CEO of Rezolve Prof. Thales Teixeira, Co-Founder of Decoupling.co Prof. Yadati Narahari, Director of the Centre for Brain Research B Joseph Pine II, Author, Speaker and Management Advisor Dr. Annapurni Subramaniam, Director of the Indian Institute of Astrophysics Amit Ranjan, Co-Founder of Slideshare Paul Zak, Neuroeconomist Chris Yeh, Author, Investor and Entrepreneur

What Does Success Mean To You? Is it about how much money you make for yourself, or is it in being able to give back to society? Is it a measure of happiness or in constantly striving to achieve your goals? As Prof Annapurni says, the definition of success changes in every stage of career and life. When we start our career, we are hungry, we are curious. We want to learn, we want to create and we want to be recognised. A few years later, it is about how much money we make, the kind of lifestyle we want, and the kind of material pleasures we consume. Once financially secure, as we reach the last couple of decades of our career, success lies in the reputation we've built, the goodwill we've earned and the lives we've touched along the way. At the end of the day, as Sunder Madakshira says, a good night's sleep with a clear conscience is a measure of success in itself. Watch this curated video on what success means to the guests we have spoken to this year. Featured in the video are: Roger Forsgren, Former Chief Knowledge Officer at NASA Neil Hoyne, Chief Measurement Strategist at Google Sunder Madakshira, CEO of Rezolve Prof. Thales Teixeira, Co-Founder of Decoupling.co Prof. Yadati Narahari, Director of the Centre for Brain Research B Joseph Pine II, Author, Speaker and Management Advisor Dr. Annapurni Subramaniam, Director of the Indian Institute of Astrophysics Amit Ranjan, Co-Founder of Slideshare Paul Zak, Neuroeconomist Chris Yeh, Author, Investor and Entrepreneur

Prof. Thales Teixeira is the co-founder of digital disruption consultancy Decoupling.co. Previously, he was the Lumry Family Associate Professor at Harvard Business School, where he taught MBA, doctoral and executive-level courses in Marketing Models, Digital Marketing and Ecommerce for 10 years. His two primary domains of research constitute Digital Disruption and The Economics of Attention. He is the author of dozens of articles published in trade press outlets such as The Harvard Business Review, The McKinsey Quarterly, Think with Google, and in academic journals such as Marketing Science, JMR, JM, and JAR. His research and opinions have been routinely featured in The NY Times, The Financial Times, ABC Nightly News, NBC News, NPR, Forbes, Quartz, The New Yorker and The Guardian. Thales is the author of Unlocking the Customer Value Chain: How Decoupling Drives Consumer Disruption, which is based on eight years of research visiting dozens of startups, tech companies and incumbents. Thales shows how and why consumer industries are disrupted, and what established companies can do about it—while highlighting the specific strategies potential startups use to gain a competitive edge. In this episode with Swami & Vignesh, Thales talks about: Disruption & the genesis of Decoupling Product Development in Developed vs Developing Markets Differences between Customer Value Chain and Customer Journey How certain Customer Value Chain niches are creating new business models How to define Business Models through the Customer Value Chain How Large Companies Vs Startups approach Customer Needs Identifying Erosion of Product-Market Fit Insight into how Uber, Airnbnb & Etsy made their first 1000 customers ...and many more insights and strategies. Listen in on the podcast. You can also catch the full video episode on YouTube.

In this episode, ThinkLab explores disruption in commercial real estate and the sector's entrée into design services. We focus on JLL's new solution to simplify the design process and accelerate the time from design to build. First, we speak with Thales Teixeira, former Harvard professor and co-author of Unlocking the Customer Value Chain: How Decoupling Drives Customer Disruption. Drawing on his work in consulting and his book, Thales shares his advice on how to avoid disruption, including staying vigilant for trends outside your own industry. Then, we discuss JLL's latest product offering with its head, Lori Louis, and global product lead Christine Hong. They explain how coming up with the new service actually led them to reconsider the traditional design buying process. They realized that JLL serves two different user groups — economic buyers and end users — whose needs diverged during the pandemic, and described to us how they tailored the service accordingly.   In this episode: [14:01] Thales explains how and why the buying habits of consumers and B2B customers are converging. [23:54] Christine describes JLL's human-centered approach to design, focused on the end user.  [24:40] “What people say and what people do are very, very different things. And we're trying to design for what we think people will end up doing.” [31:24] Lori discusses how the new offering helps companies test and pilot design solutions during this time of uncertainty. Connect with our interviewees on LinkedIn: Thales Teixeira Lori Louis Christine Hong Bill Wittland This season of Design Nerds Anonymous is brought to you by Mannington Commercial, Keilhauer, theMART, and NeoCon, companies doing big things to move the design industry forward.   To take part in the conversation, we invite you to join us on Clubhouse in our club, Design + Data w/ThinkLab, on Fridays at 9 a.m.   Download our leading-edge playbook: 100 Ways to Create a Phygital Sales and Marketing Strategy.   Finally, thanks to Hannah Viti, our audio producer, and Blue Dot Sessions for providing the music for this episode.

In this episode, ThinkLab explores disruption in commercial real estate and the sector's entrée into design services. We focus on JLL's new solution to simplify the design process and accelerate the time from design to build. First, we speak with Thales Teixeira, former Harvard professor and co-author of Unlocking the Customer Value Chain: How Decoupling Drives Customer Disruption. Drawing on his work in consulting and his book, Thales shares his advice on how to avoid disruption, including staying vigilant for trends outside your own industry. Then, we discuss JLL's latest product offering with its head, Lori Louis, and global product lead Christine Hong. They explain how coming up with the new service actually led them to reconsider the traditional design buying process. They realized that JLL serves two different user groups — economic buyers and end users — whose needs diverged during the pandemic, and described to us how they tailored the service accordingly.   In this episode: [14:01] Thales explains how and why the buying habits of consumers and B2B customers are converging. [23:54] Christine describes JLL's human-centered approach to design, focused on the end user.  [24:40] “What people say and what people do are very, very different things. And we're trying to design for what we think people will end up doing.” [31:24] Lori discusses how the new offering helps companies test and pilot design solutions during this time of uncertainty. Connect with our interviewees on LinkedIn: Thales Teixeira Lori Louis Christine Hong Bill Wittland This season of Design Nerds Anonymous is brought to you by Mannington Commercial, Keilhauer, theMART, and NeoCon, companies doing big things to move the design industry forward.   To take part in the conversation, we invite you to join us on Clubhouse in our club, Design + Data w/ThinkLab, on Fridays at 9 a.m.   Download our leading-edge playbook: 100 Ways to Create a Phygital Sales and Marketing Strategy.   Finally, thanks to Hannah Viti, our audio producer, and Blue Dot Sessions for providing the music for this episode.

Technology is not the relevant factor to create value for you.We talk to fmr Associate Professor at Harvard Business School, Thales Teixeira about the customer value chain.Author page: https://www.decoupling.co/aboutGet the book: https://www.decoupling.co/readSponsor: Zencastr : http://www.zencastr.comGet 40% off the first 3 months for unlimited audio and HD video recordingsCode: wickedpodcastThe Wicked Podcast:Support us on Patreon: https://www.patreon.com/thewickedpodcastThe Wicked Podcast website: http://www.thewickedcompany.com/podcast/'The Wicked Company' book on Amazon.co.uk: https://www.amazon.co.uk/WICKED-COMPANY-When-Growth-Enough-ebook/dp/B07Y8VTFGY/The Wicked Company website: https:www.thewickedcompany.comMusic:'Inspired' by Kevin MacLeodSong: https://incompetech.filmmusic.io/song/3918-inspiredLicense: http://creativecommons.org/licenses/by/4.0/

Thales Teixeira, co-founder of Decoupling.co, discusses the challenges of businesses undergoing the digital transformation, digital disruption and business strategy.Digital Insider is brought to you by VTEX. Read more about the digitalization of retail on the VTEX blog. For any questions, requests and invites, please contact us at podcast@vtex.com.Further reading:Unlocking the Customer Value Chain - Thales S. TeixeiraDigital Transformation at Brazilian Retailer Magazine Luiza

Welcome to Digital Insider! We are pleased to introduce you to a new podcast series about the digitalization of retail. In this space, we will invite business leaders, academics and thinkers to discuss how businesses are transforming. Together, we'll learn so much from our guests, getting their perspectives, practical advice, thought process, and lessons learned.Coming up: Diana Cardona (Latin America Ecommerce Manager at Payless), Thales Teixeira (co-founder of Decoupling and former Harvard professor), Guilherme Lebelson (VP of Direct-to-consumer at ZX Ventures), Cristian Serrano (General Manager of the Americas Region at Tekmovil), Dan Goldman (Head of Strategy at Gap Inc.), and many, many others...Digital Insider is brought to you  by VTEX. Read more about the digitalisation of retail on the VTEX blog. For any questions, requests and invites, please contact us at podcast@vtex.com.

Prof. Thales Teixeira is the co-founder of digital disruption consultancy Decoupling.co. Previously, he was the Lumry Family Associate Professor at Harvard Business School, where he taught for 10 years. His two primary domains of research constitute Digital Disruption and The Economics of Attention.  He has also been an expert reviewer for the US Food and Drug Administration under President Barack Obama. And he is one of the current judges of CNBC’s Disruptor 50 most innovative startups. He has consulted or advised top executives of over 15 of the Fortune 100 companies. Follow Thales on LinkedIn: www.linkedin.com/in/thales-teixeira Follow Thales of Twitter: @ThalesHBS Follow Worthix on LinkedIn: www.linkedin.com/in/worthix/ Follow Worthix on Twitter: @worthix Follow Mary Drumond on LinkedIn: www.linkedin.com/in/marydrumond/ Follow Mary Drumond on Twitter: @drumondmary Buy Thales' book Unlocking the Customer Value Chain here.

Our good friend and author of “Unlocking the Customer Value Chain,” Thales Teixeira, returns with some of his discoveries amidst the crisis. A must listen!

Thales Teixeira, author of Unlocking the Customer Value Chain, blows us away with insight on where innovation and disruption occur. He also validates the aversion to persuasion.

For this interview, I have with me Thales Teixeira, professor at Harvard Business School and author of “Unlocking the Customer Value Chain,” which is an incredible book and an incredible reading, especially if you’re trying to understand how today’s business world works. I asked Thales a few critical questions to understand the business landscape and each of them uncovers insights that will make you a better business person! Contents What brought you to study business model disruption and business innovation? What’s for you that the most effective definition of a business model? What is the customer value chain and how does that work? What is decoupling and why is it so important? How did Birchbox break the customer value chain? Is disruption about business model innovation? Didn’t Uber start as a tech company? What are the three phases of digital business disruption? Unbundling in a nutshell Disintermediation in a nutshell Summarizing the three waves of unbundling, disintermediation and decoupling How do we know what the consumer is looking for? And how to use decoupling in our favor? The three customers’ currencies How important is branding in consumers’ choices? In this context, are traditional business tools, like Porter’s Five Forces, still useful? How should I start a disruptive company today? Is specialization the key to decoupling? What’s next? Is decoupling the main disruptive force in the coming decade? Key takeaways

Thales Teixeira is an Associate Professor at Harvard Business School and Author of Unlocking the Customer Value Chain: How Decoupling Drives Consumer Disruption. Brian Ardinger, Inside Outside Innovation founder, talks with Thales about innovation, consumer disruption, and decoupling. They also discuss Thales new HBR article titled Disruption Starts with Unhappy Customers, Not Technology. Key Points  - Economics of Attention - To help companies understand consumer attention - Where, how and why. - www.economicsofattention.com - Understanding Digital Disruptors - Customers Disrupt Markets. - Startups are just faster at delivering needs and understanding customers. - Why do large companies think they KNOW and adapt to their customers. - Large companies are obsessed with their competitors, but should be focused on their customers. - Inside Outside Innovation Summit - Oct 2-22, 2019 - www.theiosummit.com - Customer problems might not be big enough for large companies. This creates an opening for startups. Unlocking Customer Value Chain - New Book - Wave 1 - Unbundling products - Wave 2 - Disintermediation - Startups cutting out the middleman - Wave 3 - Startups are looking at customer value chain and breaking up links and taking one activity at a time - Decoupling - e.g. - Best Buy moved to price matching & charging manufacturers for shelf space. Supports show rooming activity and doesn’t fight Amazon.  Decoupling is happening as a result of consumers looking for lower costs of goods and services. Startups, with new business models and tech, are reducing costs. To improve relationships with customers: create value, reduce value eroding activities or reduce value charging activities.  For More Information For more information or to connect with Thales, check out Decoupling.co For similar podcasts, check out: Ep. 151 – Jeff Dyer, Author of Innovation Capital: How to Compete–and Win–Like the World’s Most Innovative Leaders Ep. 148 – Francesca Gino, Harvard Professor and Author of Rebel Talent: Why It Pays to Break All the Rules in Work and in Life Ep. 112 – Ralph Welborn, Author of Topple on Corporate Innovation Find this episode of Inside Outside Innovation at insideoutside.io. You can also listen on Acast, iTunes, Sticher, Spotify, and Google Play.   FREE INNOVATION NEWSLETTER Get the latest episodes of the Inside Outside Innovation podcast, in addition to thought leadership in the form of blogs, innovation resources, videos, and invitations to exclusive events. SUBSCRIBE HERE For information regarding your data privacy, visit acast.com/privacy

Thales Teixeira is an Associate Professor at Harvard Business School and Author of Unlocking the Customer Value Chain: How Decoupling Drives Consumer Disruption. Brian Ardinger, Inside Outside Innovation founder, talks with Thales about innovation, consumer disruption, and decoupling. They also discuss Thales new HBR article titled Disruption Starts with Unhappy Customers, Not Technology. Key Points  - Economics of Attention - To help companies understand consumer attention - Where, how and why. - www.economicsofattention.com - Understanding Digital Disruptors - Customers Disrupt Markets. - Startups are just faster at delivering needs and understanding customers. - Why do large companies think they KNOW and adapt to their customers. - Large companies are obsessed with their competitors, but should be focused on their customers. - Inside Outside Innovation Summit - Oct 2-22, 2019 - www.theiosummit.com - Customer problems might not be big enough for large companies. This creates an opening for startups. Unlocking Customer Value Chain - New Book - Wave 1 - Unbundling products - Wave 2 - Disintermediation - Startups cutting out the middleman - Wave 3 - Startups are looking at customer value chain and breaking up links and taking one activity at a time - Decoupling - e.g. - Best Buy moved to price matching & charging manufacturers for shelf space. Supports show rooming activity and doesn’t fight Amazon.  Decoupling is happening as a result of consumers looking for lower costs of goods and services. Startups, with new business models and tech, are reducing costs. To improve relationships with customers: create value, reduce value eroding activities or reduce value charging activities.  For More Information For more information or to connect with Thales, check out Decoupling.co For similar podcasts, check out: Ep. 151 – Jeff Dyer, Author of Innovation Capital: How to Compete–and Win–Like the World’s Most Innovative Leaders Ep. 148 – Francesca Gino, Harvard Professor and Author of Rebel Talent: Why It Pays to Break All the Rules in Work and in Life Ep. 112 – Ralph Welborn, Author of Topple on Corporate Innovation Find this episode of Inside Outside Innovation at insideoutside.io. You can also listen on Acast, iTunes, Sticher, Spotify, and Google Play.   FREE INNOVATION NEWSLETTER Get the latest episodes of the Inside Outside Innovation podcast, in addition to thought leadership in the form of blogs, innovation resources, videos, and invitations to exclusive events. SUBSCRIBE HERE For information regarding your data privacy, visit acast.com/privacy

My guest today is Thales Teixeira. Based on eight years of research visiting dozens of startups, tech companies and incumbents, Harvard Business School professor Thales Teixeira shows how and why consumer industries are disrupted, and what established companies can do about it—while highlighting the specific strategies potential startups use to gain a competitive edge. The topic is his book Unlocking the Customer Value Chain: How Decoupling Drives Consumer Disruption. In this episode of Trend Following Radio we discuss: As Teixeira makes clear, the nature of competition has fundamentally changed. Using innovative new business models, startups are stealing customers by breaking the links in how consumers discover, buy and use products and services. By decoupling the customer value chain, these startups, instead of taking on the Unilevers and Nikes, BMW's and Sephoras of the world head on, peel away a piece of the consumer purchasing process. Jump in! --- I'm MICHAEL COVEL, the host of TREND FOLLOWING RADIO, and I'm proud to have delivered 10+ million podcast listens since 2012. Investments, economics, psychology, politics, decision-making, human behavior, entrepreneurship and trend following are all passionately explored and debated on my show. To start? I'd like to give you a great piece of advice you can use in your life and trading journey… cut your losses! You will find much more about that philosophy here: https://www.trendfollowing.com/trend/ You can watch a free video here: https://www.trendfollowing.com/video/ Can't get enough of this episode? You can choose from my thousand plus episodes here: https://www.trendfollowing.com/podcast My social media platforms: Twitter: @covel Facebook: @trendfollowing LinkedIn: @covel Instagram: @mikecovel Hope you enjoy my never-ending podcast conversation!

Based on eight years of research visiting dozens of startups, tech companies and incumbents, Harvard Business School professor Thales Teixeira shows how and why consumer industries are disrupted, and what established companies can do about it—while highlighting the specific strategies potential startups use to gain a competitive edge. There is a pattern to digital disruption in an industry, whether the disruptor is Uber, Airbnb, Dollar Shave Club, Pillpack or one of countless other startups that have stolen large portions of market share from industry leaders, often in a matter of a few years. As Teixeira makes clear, the nature of competition has fundamentally changed. Using innovative new business models, startups are stealing customers by breaking the links in how consumers discover, buy and use products and services. By decoupling the customer value chain, these startups, instead of taking on the Unilevers and Nikes, BMW’s and Sephoras of the world head on, peel away a piece of the consumer purchasing process. Birchbox offered women a new way to sample beauty products from a variety of companies from the convenience of their homes, without having to visit a store. Turo doesn’t compete with GM. Instead, it offers people the benefit of driving without having to own a car themselves. Illustrated with vivid, indepth and exclusive accounts of both startups, and reigning incumbents like Best Buy and Comcast, as they struggle to respond, Unlocking the Customer Value Chain is an essential guide to demystifying how digital disruption takes place – and what companies can do to defend themselves.

What makes the hottest companies of 2019 so successful? It's simple: they aligned their people around creating value for customers. In this episode, Ryan and Ethan discuss how organizations can implement customer-centric alignment strategies and then they go through a case study about Drift, a company that is rewriting the rules of how the builders of their organization (their engineers) interact with their customers.

Thales Teixeira, associate professor at Harvard Business School, believes many startups fail precisely because they try to emulate successful disruptive businesses. He says by focusing too early on technology and scale, entrepreneurs lose out on the learning that comes from serving initial customers with an imperfect product. He shares how Airbnb, Uber, Etsy, and Netflix approached their first 1,000 customers very differently, helping to explain why they have millions of customers today. Teixeira is the author of the book "Unlocking the Customer Value Chain: How Decoupling Drives Consumer Disruption."

It's not technology that drives disruption but rather customer behavior says Harvard professor Thales Teixeira in his new book. See acast.com/privacy for privacy and opt-out information.

This week on DisrupTV, we interviewed Tasha Keeney, Analyst at ARK Invest, Thales Teixeira, Author & Associate Professor at Harvard Business School, and Dr. Janice Presser, Founder & CTO at Teamability.com. DisrupTV is a weekly Web series with hosts R “Ray” Wang and Vala Afshar. The show airs live at 11:00 a.m. PT/ 2:00 p.m. ET every Friday. Brought to you by Constellation Executive Network: constellationr.com/CEN.

In today’s episode, I chat with Thales Teixeira, a Lumry Family Associate Professor at the Harvard Business School. Thales has been in this position for about nine and a half years and teaches in the marketing unit. He shares that over the past few years, he’s taught intro to marketing, digital marketing strategy, and E-commerce to his MBA students. Additionally, Thales works with business executives, teaching them about digital disruption and transformation—which is what we’ll be touching on today.

You don't need to be the best at everything; you only need to be the best in one specific area of a competitors value chain, and you've got it made. Is there one thing you can do better than your competitor? In this Success Interview with Thales Teixeira, author of "Unlocking the Customer Value Chain," he shares many examples of simple ideas that have disrupted the market and consequently took customers away from established companies. Harvard Professor, shares cutting edge research on what it takes to grow your business and compete in today's market. How will you stay competitive? https://youtu.be/aiEblCeUNzk

On this episode of The Innovation Engine, we'll be looking at unlocking the customer value chain. Among the topics we'll discuss are why companies need to be thinking more about business model innovation than technology innovation, why they should focus far less on the competition and far more on their customers, and what we really mean when we talk about the concept of digital disruption.   Here with us today to talk about all that and more is Dr. Thales Teixiera. Thales is a professor at the Harvard Business School and HBS's marketing unit, and his focus is researching digital disruption and the economics of attention. He's also the author of the soon-to-be-published book Unlocking the Customer Value Chain, which focuses on decoupling disruption and innovation, helping readers uncover the true drivers of change in business today, and why the answer isn't technology (as we're so often led to believe).   Resources: Learn more at https://www.decoupling.co/ Pre-order: Unlocking the Customer Value Chain (Feb. 19, 2019) Twitter: https://twitter.com/ThalesHBS LinkedIn: https://www.linkedin.com/in/thales-teixeira-391587/ Learn more and get the full show notes at: 3PillarGlobal.com

Thales Teixeira, Lumry Family Associate Professor of Business Administration at Harvard Business School, has a new book out TODAY, as of February 19, 2019, called Unlocking the Customer Value Chain: How Decoupling Drives Consumer Disruption. The book is about digital disruption, but not in sense you might mean. It's not about inventing new, blow-our-minds-innovative products. It's more practical than that. It's about (my words) "interrupting" the customer journey and insert yourself there, and introducing your product or services to one single step in that journey. Win there. Then expand. I loved the framework, and you will notice when you listen to my conversation with Thales, I was a little blown away. Learn more about Thales:  Get the book on Amazon: Unlocking the Customer Value Chain: How Decoupling Drives Consumer Disruption His Website: http://www.decoupling.co/ On Twitter: https://twitter.com/ThalesHBS On Linkedin: https://www.linkedin.com/in/thales-teixeira-391587/   Tell us what you think of Helping Sells Radio We'd love it if you'd: Write a review on iTunes. https://itunes.apple.com/us/podcast/helping-sells-radio/id1080713333 Tweet us using the hashtag #HelpingSells Comment below. Thank you for listening to the show. Get on the email list at helpingsells.substack.com

Global Product Management Talk is pleased to bring you the next episode of... The Everyday Innovator with host Chad McAllister, PhD. The podcast is all about helping people involved in innovation and managing products become more successful, grow their careers, and STANDOUT from their peers. About the Episode: Many companies have faced disruption. Of course, Uber and Airbnb are the poster children of disruption, but there are many more. Kodak was displaced by the digital camera. Blockbuster’s physical doors could not stay open in the face of Netflix’s virtual service. Borders Books failed in the wake of Amazon. Some companies have also managed to continue in the face of industry disruption, such as Best Buy and Barnes & Noble. What companies, both big and small, established and startup, can do to avoid disruption is the topic of this discussion. Our guest is Dr. Thales Teixeira, Associate Professor at Harvard Business School and research of digital disruption. He has a new book examining disruption titled Unlocking the Customer Value Chain. We discuss how value is now being created for customers.

Map your value chain and rethink your business model to stay ahead of the curve. Many companies have faced disruption. Of course, Uber and Airbnb are the poster children of disruption, but there are many more. Kodak was displaced by the digital camera. Blockbuster's physical doors could not stay open in the face of Netflix's […]

Map your value chain and rethink your business model to stay ahead of the curve. Many companies have faced disruption. Of course, Uber and Airbnb are the poster children of disruption, but there are many more. Kodak was displaced by the digital camera. Blockbuster’s physical doors could not stay open in the face of Netflix’s […]

Did you know that traditional media, such as print, television, and radio, is 7x more expensive and only 20% as effective as it used to be? It’s not because people aren’t watching TV or reading magazines. People tune out mass media advertising because they don’t need it to learn about new products, services, or technologies anymore. They can search for that information on their own using the internet. We live in an attention economy, where consumer attention is limited and always comes at a price. And that price is skyrocketing because every day there are more companies, more brands, and more products all fighting for customer attention. So what are some solutions to maximize attention rates, reduce advertising cost, and pull people through a buyer’s journey to acquire new customers? I’ve asked Thales Teixeira, a Harvard Business School professor, to share a few attention hacks with you. He specializes in viral advertising, digital marketing, and how to effectively capture consumer attention to build your brand. Pretty cool, right? So if you want to learn actionable strategies that are working for marketing leaders and advertisers today, then you won’t want to miss this episode of Video Marketing Mastery.

Wayfair has been around since the early days of ecommerce. But where it now exists as a single, popular brand, it was once an unaffiliated collection of 240 websites selling very different things. Harvard Business School professor Thales Teixeira takes listeners on a journey through the rise of internet sales and search engine marketing, and into the minds of the company’s executives as they built an online furniture giant from scratch.

Research says that 85% of people will make a purchase after reading online reviews about a product or service. This has had huge implications for the hotel industry and helps explain why TripAdvisor, a massive repository of user-generated reviews, was the most-visited travel website in the world in 2013. Harvard Business School professor Thales Teixeira discusses TripAdvisor’s staggering success, how the company has forced an entire industry to change the way it considers (and purposefully influences) the online review process, and how consumers navigate that sea of reviews.