Podcast appearances and mentions of freya estreller

Natasha Case is the co-founder of Coolhaus Ice Cream. She created the company with Freya Estreller in 2009 because they did not feel represented by the ice cream brands on shelves and knew they could create higher quality and more unique ice cream with a more authentic story. They launched their ice cream sandwich company from a barely-drivable postal van at the Coachella Music Festival where the brand went viral. Since then, Coolhaus has scaled to a national fleet of trucks in LA and NYC, a flagship store and innovation center in Culver City, and a national grocery business of ice cream sammies, pints, cups, mini sammies, and cones in stores ranging from Whole Foods to Sprouts to Kroger. They launched a very successful dairy-free ice cream line (made from peas & brown rice!) in 2019. Natasha remained the CEO until Coolhaus was acquired by Perfect Day under their CPG umbrella company with a mission to make more sustainable products without compromise in December of 2021.    Natasha took on a founding CEO role with Lunch Bunch in August of 2022. As a mom of a three and six year-old, she felt close to the systemic issues around feeding our kids and feeding them well. Lunch Bunch takes a holistic approach to tackling the problem by providing nutritious, balanced, and healthy meals along with offering culinary, gardening and food entrepreneurship enrichment classes. Essentially: the way we will treat our society is by including kids in the conversation and process of eating better, while we offer them wholesome food options. Lunch Bunch will give them inspiration around food they can pass on for generations to come.   Natasha is devoted to transformational positive change by creating mission-led businesses. At Coolhaus, she devoted her work to the next generation of women and LGBTQ founders, entrepreneurs, and creators of diverse backgrounds to feel empowered to turn their dreams into realities in an equitable environment. Natasha partnered with Black Girl Ventures to create ice cream to raise funds for entrepreneurial grants, the Okra Foundation for Pride to create a flavor called EnjoyMINT for All, celebrating our differences through a top 8 allergen-free ice cream, and she is committed to teaching courses and frequent public speaking engagements to push the envelope for the next generation. At Lunch Bunch, core partners include National School Lunch subsidized programs for under-resourced schools and communities including Compton YAL, Roenne's School and culinary and gardening enrichments at Camp Harmony for homeless and vulnerable children.   Natasha has been named a Forbes 30 under 30 Food & Beverage, Zagat 30 Under 30, LinkedIn 10 under 35 for Food & Leisure, 10 Most Successful Women in Business by Leaders Globe, and UCLA's LGBTQ+ 2019 Alum of the Year. She is a published author of the Coolhaus Ice Cream Book which came out in 2014 and was featured on Good Morning America and named as one of Martha Stewart's favorites. She has been featured in many national publications and media outlets like Entrepreneur, LA Times, and Bon Appetit, and has judged Food Network's Chopped, King of Cones, and Top Chef Jr. She co-hosted her own podcast, ‘Start to Sale' through Eater/Vox Media. In 2019, she joined YPO in the Beverly Hills chapter. Natasha is a board member of UCLA Arts Dept, Larchmont Charter School, Startup UCLA, Naturally LA and a member of the Lyft Council (Los Angeles). In 2022 she completed the Victory Institute training for LGBTQ+ leaders of tomorrow. 

Natasha Case is the co-founder of Coolhaus Ice Cream. She created the company with Freya Estreller in 2009 because they did not feel represented by the ice cream brands on shelves and knew they could create higher quality and more unique ice cream with a more authentic story. They launched their ice cream sandwich company from a barely-drivable postal van at the Coachella Music Festival where the brand went viral. Since then, Coolhaus has scaled to a national fleet of trucks in LA and NYC, a flagship store and innovation center in Culver City, and a national grocery business of ice cream sammies, pints, cups, mini sammies, and cones in stores ranging from Whole Foods to Sprouts to Kroger. They launched a very successful dairy-free ice cream line (made from peas & brown rice!) in 2019. Natasha remained the CEO until Coolhaus was acquired by Perfect Day under their CPG umbrella company with a mission to make more sustainable products without compromise in December of 2021.  Natasha took on a founding CEO role with Lunch Bunch in August of 2022. By then as a mom of a two and five year old, she was driven by the idea of using creative eating experiences to inspire curiosity in even the pickiest of eaters… while also tackling a massive issue for parents around frustrations with packing lunch from a time, management, shopping, quality, cleaning and stress/guilt perspective. She plans to make Lunch Bunch not only a convenient meal delivery platform, but also a merchandise and content world to revolutionize our relationship to food and the way we eat. Natasha is devoted to transformational positive change by creating mission-led businesses. At Coolhaus, she devoted her work to the next generation of women and LGBTQ founders, entrepreneurs, and creators of diverse backgrounds to feel empowered to turn their dreams into realities in an equitable environment. Natasha partnered with Black Girl Ventures to create ice cream to raise funds for entrepreneurial grants, the Okra Foundation for Pride to create a flavor called EnjoyMINT for All, celebrating our differences through a top 8 allergen-free ice cream, and she is committed to teaching courses and frequent public speaking engagements to push the envelope for the next generation. She looks forward to bringing this ethos into the Lunch Bunch business. Natasha has been named a Forbes 30 under 30 Food & Beverage, Zagat 30 Under 30, LinkedIn 10 under 35 for Food & Leisure, 10 Most Successful Women in Business by Leaders Globe, and UCLA's LGBTQ+ 2019 Alum of the Year. She is a published author of the Coolhaus Ice Cream Book which came out in 2014 and was featured on Good Morning America and named as one of Martha Stewart's favorites. She has been featured in many national publications and media outlets like Entrepreneur, LA Times, and Bon Appetit, and has judged Food Network's Chopped, King of Cones, and Top Chef Jr. She co-hosted her own podcast, ‘Start to Sale' through Eater/Vox Media. In 2019, she joined YPO in the Beverly Hills chapter. Natasha is a board member of UCLA Arts Dept, Larchmont Charter School, Startup UCLA, Naturally LA and a member of the Lyft Council (Los Angeles). In 2022 she completed the Victory Institute training for LGBTQ+ leaders of tomorrow.

Distilled in Downtown Los Angeles and bottled in light-weight, USA-made glass bottles. They don't chill-filter their gin, which preserves the unique flavor and mouthfeel Each year they donate 10% of sales to social justice causes they care about. Future Gin are a big deal. Take a listen!

Natasha Case started in architecture and landed in ice cream after one of her professors compared a project of hers to a layer cake. So she took her creative energy and co-founded the premium ice cream brand Coolhaus with her wife Freya Estreller in 2009. Since then Natasha has used the brand as a platform to inspire other LGBTQ+ millennial entrepreneurs.  I thoroughly enjoyed my conversation with Natasha, chatting about the importance of partnering with other brands that share your values, how business can be a vehicle for positive cultural change and some of her tips for succeeding in the early stages of building a brand. Pro-tip: Sometimes you just have to buy a broken-down ice cream truck, tow it to a music festival and see where things go! This episode of Lead With We was produced and edited by Goal 17 Media and is available on Apple Podcasts, Google Podcasts, and Spotify. You can also watch episodes on YouTube at We First TV. Natasha Case Natasha Case is the Co-founder and CEO of Coolhaus, public speaker and former architect. After working at Walt Disney Imagineering, she and her partner Freya and I took a barely drivable postal van to Coachella Music Fest and sold our first architecturally-inspired ice cream sandwiches to an audience of 100,000 people. Since then, Coolhaus has become a business with a growth multiple of 2-3x per year. Natasha was recognized by Zagat 30 Under 30 in 2012 and a Forbes 30 Under 30 in 2013, and she has been a guest judge on Food Network’s “Chopped” & “King of Cones,” a spokesperson for the California Milk Advisory Board in 2014, and an official panelist at SXSW & American Express.  Resources Connect with Natasha on LinkedIn Learn more about Coolhaus For case studies and other free resources about purposeful business, go to WeFirstBranding.com Check out Simon’s new book, Lead With We, now available for pre-order

Founders of the cult LA based ice cream brand Coolhaus Natasha Case and Freya Estreller give the real scoop on how they met, the ups and downs of starting a business together and the stigma of raising kids as a lesbian couple.

Join Kate Green and Max Block each week as they sit down with some of the food world's most influential and inspiring personalities to chat about how food and culture collide.

Natasha Case, CEO & Co-Founder of COOLHAUS Ice Cream joins Baily to talk about: - Launching a company with her partner, Freya Estreller at the same time as starting their relationship (without killing each other or breaking up) - Partnering with big brands on paid marketing activations to bring awareness (and revenue) to their business - Knowing what value you bring to a collaboration and being okay walking away from an opportunity if it isn't a good fit Visit http://bailyhancock.com/scl/19 for the complete show notes

Natasha Case, CEO & Co-Founder of COOLHAUS Ice Cream joins Baily to talk about: - Launching a company with her partner, Freya Estreller at the same time as starting their relationship (without killing each other or breaking up) - Partnering with big brands on paid marketing activations to bring awareness (and revenue) to their business - Knowing what value you bring to a collaboration and being okay walking away from an opportunity if it isn't a good fit Visit http://bailyhancock.com/stop-collaborate-listen-podcast/19 for the complete show notes

This episode features Cool Haus Co-Founder Freya Estreller. Born and raised in Los Angeles, Freya and Karena meet up in Koreatown to discuss life growing up in Los Angeles, the “F” truck and the skills needed to be an Entrepinay.   

Jennifer welcomes to the podcast architect, entrepreneur and ice cream connoisseur, Natasha Case. Natasha founded Coolhaus in 2009 with business partner and now wife, Freya Estreller. They launched their unique ice cream sandwich company from a barely drive-able postal van at the Coachella Music Festival and established a fiercely loyal following practically overnight. After going viral, Coolhaus built an incredible social media following among an eager foodie audience. Since then, Natasha has garnered praise and accolades from Forbes, Food & Beverage, Zagat, and Food & Lesiure, among other publications. Her products have been featured on multiple television shows, such as Food Network’s Chopped, Barefoot Contessa, Unique Sweets, and Good Morning America. Coolhaus is the leading women-owned ice cream business and its products can be found in over 7,500 gourmet grocery stores in every state across the U.S. In this episode, Natasha tells the origin story of how she came up with the concept for Coolhaus. Natasha has always been self-motivated and hard-working, traits that have served her well as a successful entrepreneur. She tells the story of how she met her wife, Freya and how their relationship has evolved over the years. Natasha opens up about their decision to start a family and the impact that had on their work-life balance. Natasha also talks about other projects she and Freya are working on, including Freya’s company, Future Gin. Finally, Natasha speaks about the future of Coolhaus and her desire to expand and make it the premier household brand of the millennial generation.   Full show notes: https://milfpodcast.com/42

All I can say is WOW! Denise is an amazing woman and force! She has over 20 years of experience in the food industry with some incredible triumphs. She believes that a strong brand strategy plays a key role in a company’s success, and she has the background and successes to prove it.   Previously, Denise was with Udi’s for 5 years. She took them from a $500K company and accomplished their biggest goal, to be acquired – not to mention, when they were acquired they had a $100 million run rate. Way. To. Go. When Udi’s sold to Boulder Brands, she then transitioned to the GM role over the Udi’s vertical and grew it to over a $250 million dollar business.   Her dynamic background in chemistry has definitely given her an edge. She recommends that women not overlook S(cience)T(echnology)E(ngineering)M(athematics) when choosing their careers, as a math and science background will always serve you. We couldn’t agree more!   During this episode we discuss: Her transition from chemistry, to sales, to marketing & strategy - she has an interesting journey. How startups often follow the money instead of the path (not always the best idea). Her leadership style and what works for her. Being politically correct and how it really doesn’t always serve the greater good in companies. Let’s just get to the point already. How and why she enjoys working for startups. How she got over being shy. The difference of working from a women-owned business vs a large corporation.   I love her last pieces of advice, so listen to the end. There’s a lot to take in from this episode.       Coolhaus is a certified woman-owned business. Coolhaus co-founders Natasha Case and Freya Estreller started baking cookies, making ice cream, and combining them into “cool houses” in 2008. With mutual backgrounds in the design and real estate fields, they began naming their ice cream sandwiches after architects and architectural movements that inspired them – and eventually decided to take their newfound passion (dubbed “Farchitecture,” or Food + Architecture) to their hometown streets in Los Angeles. So after a few days on Craigslist (and some time convincing their families they weren’t crazy), they found and bought a beat-up old postal van, trekked out to the world-famous Coachella Valley Music Festival in April 2009 to make their debut, and, well…the rest is history. Now, Coolhaus distributes in 6,000+ grocery stores ranging from Whole Foods to Safeway to Publix markets with 30 SKU’s including hand-crafted ice cream sandwiches, artisan pints and chocolate-dipped bars. Fans can also visit Coolhaus at its two Southern California-based storefronts in Culver City and Pasadena, or swing by one of the 10 mobile ice cream trucks and carts in Los Angeles, New York, and Dallas.  

Katie is a go-getter in every sense of the word! She wears a ton of hats. Not only is she the Brand Manager for Coolhaus, but she’s also a legit pastry chef 3 days a week, on top of it all.   Katie’s day-to-day consists of managing all things consumer facing for the Coolhaus brand. So, what does that mean? It means EVERYTHING you see with the Coolhaus brand name on it, she’s had a hand in – the store front, food trucks, packaging, social media, events, all things marketing, etc. Believe me, it’s a lot! In addition, she’s also the bridge between marketing and wholesale. While juggling the brand image, she’s working to create lasting relationships for Coolhaus. Needless to say, Katie is an ambitious woman with a ton of positive energy.   During this episode we touch on: How she went from being a Coolhaus intern to their Brand Manager. How she’s also working at République, a French café and bakery here in LA, as a pastry chef while also excelling at Coolhaus. Why? Because she loves it! How relationships play a key role in both her success and the success of the company. How she went about applying for jobs (take notes ladies, it’s not the traditional route). How to overcome fear and put yourself out there.    Katie has an enormous amount of drive. She takes initiative, learns everything she can about any given subject and excels. We can’t wait to see what’s up her sleeve next!     Coolhaus is a certified woman-owned business. Coolhaus co-founders Natasha Case and Freya Estreller started baking cookies, making ice cream, and combining them into “cool houses” in 2008. With mutual backgrounds in the design and real estate fields, they began naming their ice cream sandwiches after architects and architectural movements that inspired them – and eventually decided to take their newfound passion (dubbed “Farchitecture,” or Food + Architecture) to their hometown streets in Los Angeles. So after a few days on Craigslist (and some time convincing their families they weren’t crazy), they found and bought a beat-up old postal van, trekked out to the world-famous Coachella Valley Music Festival in April 2009 to make their debut, and, well…the rest is history. Now, Coolhaus distributes in 6,000+ grocery stores ranging from Whole Foods to Safeway to Publix markets with 30 SKU’s including hand-crafted ice cream sandwiches, artisan pints and chocolate-dipped bars. Fans can also visit Coolhaus at its two Southern California-based storefronts in Culver City and Pasadena, or swing by one of the 10 mobile ice cream trucks and carts in Los Angeles, New York, and Dallas.  

Jackie has a ton of incredible insight to share! She’s done a little bit of everything, comes from a very diverse career background and has mastered the art of managing people. As the Director of Ops at Coolhaus she oversees the management of their trucks, storefronts and on top of that she handles all of their HR. No small feat!      During this episode we discuss her ambitions and how they’ve shifted throughout the years. She went from pre-law to hospitality and is now working for one of our favorite companies, Coolhaus! She’s living proof that you can change careers without sacrificing your success.   Listen as we discuss: The importance of quality of life. How to deal with and manage people (both customers & employees) – FUN FACT: She actually enjoys going through customer complaints! Situational management How to shift careers The importance of communication and listening   I loved this discussion with Jackie. She’s real, down-to-earth and tells it like it is. We had an interesting conversation about some of her worst experiences in the hospitality industry... dealing with blatant gender bias, ageism and harassment. We also talk about her WORST day at work. A somewhat comical (yet not so comical at the time) experience. You’ll be impressed at how she handled these situations.    Listen to the end, there are some important takeaways throughout this entire episode.       Coolhaus is a certified woman-owned business. Coolhaus co-founders Natasha Case and Freya Estreller started baking cookies, making ice cream, and combining them into “cool houses” in 2008. With mutual backgrounds in the design and real estate fields, they began naming their ice cream sandwiches after architects and architectural movements that inspired them – and eventually decided to take their newfound passion (dubbed “Farchitecture,” or Food + Architecture) to their hometown streets in Los Angeles. So after a few days on Craigslist (and some time convincing their families they weren’t crazy), they found and bought a beat-up old postal van, trekked out to the world-famous Coachella Valley Music Festival in April 2009 to make their debut, and, well…the rest is history. Now, Coolhaus distributes in 6,000+ grocery stores ranging from Whole Foods to Safeway to Publix markets with 30 SKU’s including hand-crafted ice cream sandwiches, artisan pints and chocolate-dipped bars. Fans can also visit Coolhaus at its two Southern California-based storefronts in Culver City and Pasadena, or swing by one of the 10 mobile ice cream trucks and carts in Los Angeles, New York, and Dallas.  

Natasha Case is the CEO of Coolhaus, a Los Angeles based ice cream company specializing in unique, sweet-meet-savory flavors. This is Part 2 of her interview. If you missed Part 1 which was Episode 86, I recommend you head back and listen to that one first.   In Part 2 of her interview, Natasha talks about her approach to scaling, how she tackled grocery and scoop shops at the same time, and how she continues to entwine the three arms of the business to support each other. We talked about how she balances deadlines and creativity, the importance of thinking outside the box, and how Natasha’s perspective of leadership and management has changed over the years. Natasha also shared the importance of building new relationships and innovating ideas that keep Coolhaus on top of its game as zealous expansion continues.   Here’s the background scoop on Coolhaus in case you missed it earlier-  Natasha first began exploring the concept of “Farchitecture” – or, Food + Architecture – in her graduate architecture program. She started baking cookies, making ice cream, and combining them into “cool houses”. In 2009 she met co-founder Freya Estreller, and together they staged Coolhaus’ unforgettable launch in a refurbished postal van at the famous Coachella Valley Music Festival.   In less than ten years, Coolhaus has snowballed into a nationwide company. They now distribute to 6,000+ grocery stores ranging from Whole Foods to Safeway to Publix markets with 30 SKU’s including hand-crafted ice cream sandwiches, artisan pints, and chocolate-dipped bars. Natasha has been named Forbes 30 Under 30 for food and beverage and Zagat's 30 Under 30 in New York City. She is also the co-host of the Start to Sale podcast, where she invites the brightest entrepreneurial minds to discuss all that it takes to build a company from launch to exit.     ON TODAY’S EPISODE: How the three arms of her business support each other The importance of tapping into your purpose Why leadership and managing are different skills How the Coolhaus team has grown over the years Why thinking outside the box is critical in a new era of marketing How Natasha’s Angeleno roots influence Coolhaus’s diversity and inclusion Her advice for other entrepreneurs just starting on their journey What’s up next for Coolhaus   KEY TAKE-AWAYS: “Just grinding and doing the work with a sense of purpose, and with a sense of like, "This is something I love and I really want to get it out there." That's the most important thing .” - Natasha Case, Coolhaus   “I just literally wandered into my local Whole Foods and I found the guy stocking the freezer shelf and I asked him, "How do I become a brand that you sell?” -Natasha Case, Coolhaus   “At that time we didn’t know what's going to hit, so we said let's do a little bit of both .” -Natasha Case, Coolhaus   “What has made that work is the trucks being that activation, private event, really, that specialty experience. And the shops having that element as well, but being a place to test ideas.” -Natasha Case, Coolhaus   “You have to really learn to understand people and what motivates them and what about what you're doing is going to speak to them.” -Natasha Case, Coolhaus   “As the company grows and you can afford to hire stronger and stronger people, it becomes this snowball effect and I think you learn from them and you become better at what you're doing.” -Natasha Case, Coolhaus   “So trust your instincts, listen to the experts and know when to take the advice, but also know when to trust your gut.” - Natasha Case, Coolhaus   “What does this mean for you in five, 10, 20 years? If this thing went all the way, if it was the biggest it can be, what does that look like? Where does that put you personally?” -Natasha Case, Coolhaus   “Always trying to think outside the box. That's definitely a big, big part of the marketing these days. And frankly, you often don't have a choice.” -Natasha Case, Coolhaus   “There are so many different ways to put it out there. I think you kind of pick where you can really shine. And anything that you do, how does it align with your messaging and your storytelling? Every single time. You have to hammer it home so hard.”  -Natasha Case, Coolhaus   “I think leadership is more kind of in your DNA, like, you instinctually love to lead or know how to inspire people, because that's a lot of what business is, "Are people really believing in your mission?” -Natasha Case, Coolhaus CONNECT WITH COOLHAUS: Website: https://cool.haus/ Facebook: https://www.facebook.com/Coolhaus Instagram: https://www.instagram.com/coolhaus/ Pinterest: https://www.pinterest.com/coolhaus/ Twitter: https://twitter.com/COOLHAUS Snapchat: https://www.snapchat.com/add/coolhausla What if you could sit in a room with 30 other product makers who are doing exactly what you’re doing -- building a business they love!  You could share resources, leverage each other’s experiences and learn from those who are where you want to be. Imagine the growth potential!   Join us March 14-15th in Los Angeles for our Paper Camp Conference.   Over 800 brands have attended Paper Camp.  Brands that sell to stores like Target, Paper Source, Container Store, Anthropologie and independent boutiques internationally.   This program is for you if you’re a stationery or gift company interested in selling wholesale, exhibiting at trade shows or looking to expand your outreach to wholesale customers.     We believe in the power of community, collaboration and sharing everything we know.  Get all the details and register at  www.tradeshowcamp.com/papercamp SUBSCRIBE To subscribe on iOS, go to the iTunes page and subscribe to Proof to Product. On Android, you can listen using your favorite podcast app. WRITE A REVIEW Writing a review on iTunes will help other product based business owners find Proof to Product as they are working to up level, scale, and build profitable and sustainable companies. FOLLOW PROOF TO PRODUCT Follow Proof to Product on Instagram for the latest updates. JOIN OUR EMAIL LIST If you'd like to receive more information about our upcoming episodes of Proof to Product including show notes and information about our guests, head over to www.prooftoproduct.com and sign up for our email list.   SHARE Be sure to share Proof to Product with all of the product based business owners that you know! ABOUT PROOF TO PRODUCT: Proof to Product is brought to you by Tradeshow Bootcamp and hosted by Katie Hunt. Since 2011, TSBC has worked with hundreds of product based businesses to help them up level, scale, and build profitable sustainable companies. You can find our show notes and additional resources at ProofToProduct.com. If you like what you heard today, please head over to Apple Podcast to leave a five star review and subscribe. Thanks so much for listening. We'll be back next week with a new episode!

Natasha Case is the CEO of Coolhaus, a Los Angeles based ice cream company specializing in unique, sweet-meet-savory flavors. The inspiration for Coolhaus started when Natasha was exploring the concept of “Farchitecture” – or, Food + Architecture – in her graduate architecture program. She began baking cookies, making ice cream, and combining them into “cool houses”. In 2009 she met co-founder Freya Estreller, and together they staged Coolhaus’ unforgettable launch in a refurbished postal van at the famous Coachella Valley Music Festival.   In less than ten years, Coolhaus has snowballed into a nationwide company. They now distribute to 6,000+ grocery stores ranging from Whole Foods to Safeway to Publix markets with 30 SKU’s including hand-crafted ice cream sandwiches, artisan pints, and chocolate-dipped bars.   Natasha has been named Forbes 30 Under 30 for food and beverage and Zagat's 30 Under 30 in New York City. She is also the co-host of the Start to Sale podcast, where she invites the brightest entrepreneurial minds to discuss all that it takes to build a company from launch to exit.   We covered a lot of ground in this interview. So much so, that we’re going to break it up into two separate episodes. Episode 86 is Part 1.   On today’s episode, Natasha tells us how studying architecture led her to discover her entrepreneurial spirit and how she turned her side-hustle hobby into a national business. She shares why product development and innovation is not just about market research and data but also about trusting your intuition and how Coolhaus launched with a minimum viable product.   ON TODAY’S EPISODE: Natasha’s background in architecture and how it inspired her entrepreneurial spirit   How working at Disney Imagineering helped her conceptualize brand storytelling The pros of combining strengths with a business partner How Coolhaus is reinventing classic flavors for a new generation Why trusting your intuition is just as important as market research The importance of launching with a minimum viable product How the Coolhaus food truck got 100 miles to Coachella Music Festival without an engine   KEY TAKE-AWAYS: “There's always that element of surprise and just trying to be as educated and tactical and excited about really meeting that demand as you can be.” - Natasha Case, Coolhaus   “We have so much in common with the people that we're really trying to target, and I think that creates a lot of authenticity in all aspects of the brand.” -Natasha Case, Coolhaus   “No spreadsheet will ever tell you the thing that was the hugest risk with the biggest reward, and that's so much of what entrepreneurship is about.” -Natasha Case, Coolhaus   “The entrepreneur will have a little bit of that crazy factor and think, "Well, I can do it and I want to create something from nothing.” -Natasha Case, Coolhaus   “I always thought of myself as getting the skills of architecture in a way I would in my head say, or even out loud, that’s beating the system from within. Taking these rules, learning them, mastering them the best I could, and breaking it apart.” -Natasha Case, Coolhaus   “Even in the traditional sense of architecture there is entrepreneurship because I think you are... One, you're an artist, but within this building has to stand up.” -Natasha Case, Coolhaus   “ I'm a big believer in when things are fun, actually, ironically, so much more can get done. So much more work can get done.” -Natasha Case, Coolhaus   “You put food in front of people and it's exciting, it's memorable, it brings people together.” - Natasha Case   “There was nothing on shelf that spoke to us as millennials, and definitely not as women. And so we saw this big opportunity.” -Natasha Case, Coolhaus   “We were actually going to be the first food truck to sell at Coachella. And so, now you remember the truck has no engine. How are we going to get to Coachella?” -Natasha Case, Coolhaus   “ It was just nonstop and then 5,000 Twitter followers in one afternoon. It was like, clearly there's demand for this.” -Natasha Case, Coolhaus   “There were no bells and whistles. I mean it was just putting this idea out there and showing that we had this vision.” -Natasha Case, Coolhaus   CONNECT WITH COOLHAUS: Website: https://cool.haus/ Facebook: https://www.facebook.com/Coolhaus Instagram: https://www.instagram.com/coolhaus/ Pinterest: https://www.pinterest.com/coolhaus/ Twitter: https://twitter.com/COOLHAUS Snapchat: https://www.snapchat.com/add/coolhausla SPECIAL OFFER:  3 Free Months of Gusto! Gusto makes payroll, taxes, and HR actually easy for small businesses. Fast, simple payroll processing, benefits, and expert HR support all in one place. Gusto automatically pays and files your federal, state, and local taxes so you don’t have to worry about it. Plus they make it easy to add on health benefits and even 401(k)s for your team.   Those old-school, clunky payroll providers just weren’t built for the way modern small businesses work. But Gusto is. Now is the best time to get set up for the new year. Don’t wait.   Proof to Product listeners get 3 free months of Gusto when they run their first payroll. Try a demo and see for yourself at http://www.gusto.com/proof     What if you could sit in a room with 30 other product makers who are doing exactly what you’re doing -- building a business they love!  You could share resources, leverage each other’s experiences and learn from those who are where you want to be. Imagine the growth potential!   Join us March 14-15th in Los Angeles for our Paper Camp Conference.   Over 800 brands have attended Paper Camp.  Brands that sell to stores like Target, Paper Source, Container Store, Anthropologie and independent boutiques internationally.   This program is for you if you’re a stationery or gift company interested in selling wholesale, exhibiting at trade shows or looking to expand your outreach to wholesale customers.     We believe in the power of community, collaboration and sharing everything we know.  Get all the details and register at  www.tradeshowcamp.com/papercamp SUBSCRIBE To subscribe on iOS, go to the iTunes page and subscribe to Proof to Product. On Android, you can listen using your favorite podcast app. WRITE A REVIEW Writing a review on iTunes will help other product based business owners find Proof to Product as they are working to up level, scale, and build profitable and sustainable companies. FOLLOW PROOF TO PRODUCT Follow Proof to Product on Instagram for the latest updates. JOIN OUR EMAIL LIST If you'd like to receive more information about our upcoming episodes of Proof to Product including show notes and information about our guests, head over to www.prooftoproduct.com and sign up for our email list.   SHARE Be sure to share Proof to Product with all of the product based business owners that you know! ABOUT PROOF TO PRODUCT: Proof to Product is brought to you by Tradeshow Bootcamp and hosted by Katie Hunt. Since 2011, TSBC has worked with hundreds of product based businesses to help them up level, scale, and build profitable sustainable companies. You can find our show notes and additional resources at ProofToProduct.com. If you like what you heard today, please head over to Apple Podcast to leave a five star review and subscribe. Thanks so much for listening. We'll be back next week with a new episode!

Bianca is an expert when it comes to event planning, brand activations and execution – and that says a lot! If you’ve never planned an event, let us tell you – IT’S NOT AS EASY AS IT LOOKS!  And if you have planned an event, you know what we’re talking about.   During this episode we talk about the important role events play for a brand and how many companies overlook this aspect in their marketing plans – a big mistake! We also talk about what it takes to create, plan and execute an event/brand activation. Many people think that hosting or creating an event is easy. Well, we’re here to tell you it’s not QUITE as easy as it seems! There are so many intricacies to executing large brand activations and events and it takes a truly talented and ambitious person to pull it off time and time again. Bianca is so incredibly humble about her success in doing just that!     Listen as we discuss: How events create brand loyalty and love. How something as simple as a brand activation can make a big impact on your customers. The difference between creating events for event venues vs. creating events for brands. The importance of having think skin & being highly organized. Never being too good to get your hands dirty. The pain points and the joys that come from events.   Events are a tough business and often look disguisedly glamourous. Why? Thanks to the highly talented people like Bianca who make it look effortless and perfect. We’re proud to stand alongside of this ambitious woman! We can’t wait to see all of the exciting events she’ll be bringing to the Coolhaus brand in 2019!     Coolhaus is a certified woman-owned business. Coolhaus co-founders Natasha Case and Freya Estreller started baking cookies, making ice cream, and combining them into “cool houses” in 2008. With mutual backgrounds in the design and real estate fields, they began naming their ice cream sandwiches after architects and architectural movements that inspired them – and eventually decided to take their newfound passion (dubbed “Farchitecture,” or Food + Architecture) to their hometown streets in Los Angeles. So after a few days on Craigslist (and some time convincing their families they weren’t crazy), they found and bought a beat-up old postal van, trekked out to the world-famous Coachella Valley Music Festival in April 2009 to make their debut, and, well…the rest is history. Now, Coolhaus distributes in 6,000+ grocery stores ranging from Whole Foods to Safeway to Publix markets with 30 SKU’s including hand-crafted ice cream sandwiches, artisan pints and chocolate-dipped bars. Fans can also visit Coolhaus at its two Southern California-based storefronts in Culver City and Pasadena, or swing by one of the 10 mobile ice cream trucks and carts in Los Angeles, New York, and Dallas.        

I Scream! You Scream! We all scream for ice cream….sandwiches by Coolhaus! If you remember the food truck craze about 10 years ago, then you may have seen the hip, colorful, fixed up postal van-turned-ice-cream truck from CoolHaus that roamed the streets of Los Angeles, Dallas, and New York.  What started off as a fun...

Cult favorite ice cream brand Coolhaus started in a broken down postal truck at the Coachella music festival. While growing their ice cream brand over nearly a decade, Natasha Case and Freya Estreller, have many stories to tell, through marriage, two funding rounds, brick and mortar scoop shops, and fast growth wholesaling around the country. They explain how they've stayed true to their quirky past while scaling with manufacturing partners and keeping their marriage intact. I was curious how they manage to constantly innovate, with such wacky flavors as balsamic fig mascarpone or buttered French toast, while they work with more traditional contract manufacturers to do the production. We get some invaluable tips for working with these co-packers, as they're called in the food biz. I also wanted to hear their origin story, how their relationship blossomed as their company grew, and how Freya decided to leave the company with Natasha at the helm. Celebrities like John Legend and Kumail Nanjiani are big fans and are willing to go to the Twitter mat over their product. But although it might seem like Coolhaus has made the big leagues, we hear about some of their challenges behind the scenes; being a founder never stops throwing you curveballs. We get a taste test of some of their most popular flavors, with a big side of great entrepreneurship and leadership advice to go along with it. For more information, photos, and links, check out the show notes at http://makeitinla.org/natashacase.

It’s the season of miracles, right? So why not hang out with one of the creators of an actual “miracle” — Natasha Case, who with her partner Freya Estreller, reinvented not one but two of life’s perfect things, the ice cream sandwich, and the ice cream truck!  Starting with just an idea — "architecturally-inspired gourmet ice cream” — the two started making cookies and ice cream and calling them things like “IM Pei-Nut Butter” and “Mintimalism” — and with a couple thousand borrowed dollars, a beat up old mail truck and just a little bit of luck, Coolhaus was born.  Strauss and Phelps dig in with Case on this story of inspiration and entrepreneurialism. With a little prodding, they get Case to give up the “inside scoop” on some of your favorite celebrities’ favorite flavors. AND, they get to try a whole bunch of extraordinary ice cream and cookie combos. They’re joined by writer/producer Diana Levy, who is developing a TV series based on the amazing Coolhaus story.  Phelps' 7-year-old, Coolhaus-obsessed daughter “phones in” some expert questions and commentary. And, of course, there’s a little Day Drinking — asking, how well does beer go with ice cream??? Natasha Case / Coolhaus - Website, Twitter, Instagram, Facebook Diana Levy - Twitter, Instagram Kate Phelps - Special Correspondent, Ice-cream Expert Day Drinking: Fat Tire Amber Ale from New Belgium Brewing  Follow us on Twitter (@forks_ontheleft), Instagram (forks_ontheleft) and Facebook. Please rate us and leave us a review on iTunes!

Freya Estreller and Natasha Case, the married Mash-Up couple behind Coolhaus Ice Cream and Ludlows Cocktails, talk entrepreneurship, feeding Joe Biden ice cream sandwiches at the White House, and how they chose their sperm donor. It's getting hot in herre! See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Freya Estreller and Natasha Case, the married Mash-Up couple behind Coolhaus Ice Cream and Ludlows Cocktails, talk entrepreneurship, feeding Joe Biden ice cream sandwiches at the White House, and how they chose their sperm donor. It's getting hot in herre! See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

 1-on-1 COACHING – sign-up today   Freya Estreller started an art project that grew into a business. She built business relationships and now manages a 70+ person team, and she’s... The post 34 Freya Estreller – How She Launched Coolhaus & Got Her Artisanal Ice Cream in 4,000 Stores appeared first on Make Your Mark Today.

Innovation Crush goes live in partnership with Tribe Talks, a series of entertaining and informative events created by millenial focused marketing and branding agency, Tribemint. In this episode, we chat with Natasha Case and Freya Estreller, co-founders of Coolhaus, a specialty dessert company that seamlessly fuses architecture and... err ice cream! Launching at Coachella 5 years ago with one truck, Coolhaus is now on track to scoop in over $7 million in revenue in 2014, with 12 trucks across the country, 2 stores, a best-selling cookbook, and partnerships with retailers like Whole Foods. TRIBEMINT has developed a new paradigm in the way companies create and seed cultures of engagement where loyalty, innovation, and success thrive and convert consumers and employees alike into brand advocates. Equal parts funny, hip, and brilliant, these co-founders walk us through their personal journey of the creating their brand. www.tribemint.com www.eatcoolhaus.com

CEO Natasha Case began her journey in ice cream while in college studying architecture. She started baking cookies, making ice-cream sandwiches for friends and named the combinations after famous architects and architectural movements. After receiving positive feedback, she and business partner Freya Estreller bought a beat up van on Craigslist, officially called the ice cream sandwich line Coolhaus (after architect Rem Koolhaas, Bauhaus, the minimalist design and lifestyle movement of the 1920's and 1930's) and launched at Coachella in 2009. They were a huge success at the festival and returned to LA to an eager foodie audience who demanded more. On Today’s show Natasha will share: - What’s Your Personal Mission Statement? Love your work, and create an environment where your work is your lifestyle. That's when work is the most fun [my mission is always for work to be fun!] and exciting---when the lines of work and pleasure are blurred. You'll inspire others (your team/staff) to function in the same light, and that is truly what creates the best corporate culture. - Biggest Business Mistake? Trusting employees beyond the boundaries of their responsibilities. - How Do You Handle Business Stress and Uncertainty? Keep it all in perspective. Even though work is serious, livelihoods are on the line, work [hey, it's ice cream and cookies] is not life and death. Keep in mind the long game and the big picture goals, and don't let the petty stuff block your view. You've got to see the trees for the forest! Uncertainty doesn't bug me: it's all uncertain, you never know where your business or even your day is going to take you some time. And you should enjoy that, not fret over it! The unpredictability keeps things fun and exciting. - Greatest Business Decision That Changed Everything? Don't over think it, just go for it. The window of opportunity is narrow---you've got to move through it before it closes. OR Wandering into Whole Foods looking lost and confused, and finding someone who could point me towards our first buyer. - Best Book For The Entrepreneurial Mindset? I really don't read business books, so I'd say anything that gets your mind OFF work so you can take a healthy break: Gone Girl, Game of Thrones are perfect for that. - Plus much more... Useful links:http://www.viviantenorio.com/009-natasha-case-co-founder-of-coolhaus