Podcast appearances and mentions of natasha case

Natasha Case is the co-founder of Coolhaus Ice Cream. She created the company with Freya Estreller in 2009 because they did not feel represented by the ice cream brands on shelves and knew they could create higher quality and more unique ice cream with a more authentic story. They launched their ice cream sandwich company from a barely-drivable postal van at the Coachella Music Festival where the brand went viral. Since then, Coolhaus has scaled to a national fleet of trucks in LA and NYC, a flagship store and innovation center in Culver City, and a national grocery business of ice cream sammies, pints, cups, mini sammies, and cones in stores ranging from Whole Foods to Sprouts to Kroger. They launched a very successful dairy-free ice cream line (made from peas & brown rice!) in 2019. Natasha remained the CEO until Coolhaus was acquired by Perfect Day under their CPG umbrella company with a mission to make more sustainable products without compromise in December of 2021.    Natasha took on a founding CEO role with Lunch Bunch in August of 2022. As a mom of a three and six year-old, she felt close to the systemic issues around feeding our kids and feeding them well. Lunch Bunch takes a holistic approach to tackling the problem by providing nutritious, balanced, and healthy meals along with offering culinary, gardening and food entrepreneurship enrichment classes. Essentially: the way we will treat our society is by including kids in the conversation and process of eating better, while we offer them wholesome food options. Lunch Bunch will give them inspiration around food they can pass on for generations to come.   Natasha is devoted to transformational positive change by creating mission-led businesses. At Coolhaus, she devoted her work to the next generation of women and LGBTQ founders, entrepreneurs, and creators of diverse backgrounds to feel empowered to turn their dreams into realities in an equitable environment. Natasha partnered with Black Girl Ventures to create ice cream to raise funds for entrepreneurial grants, the Okra Foundation for Pride to create a flavor called EnjoyMINT for All, celebrating our differences through a top 8 allergen-free ice cream, and she is committed to teaching courses and frequent public speaking engagements to push the envelope for the next generation. At Lunch Bunch, core partners include National School Lunch subsidized programs for under-resourced schools and communities including Compton YAL, Roenne's School and culinary and gardening enrichments at Camp Harmony for homeless and vulnerable children.   Natasha has been named a Forbes 30 under 30 Food & Beverage, Zagat 30 Under 30, LinkedIn 10 under 35 for Food & Leisure, 10 Most Successful Women in Business by Leaders Globe, and UCLA's LGBTQ+ 2019 Alum of the Year. She is a published author of the Coolhaus Ice Cream Book which came out in 2014 and was featured on Good Morning America and named as one of Martha Stewart's favorites. She has been featured in many national publications and media outlets like Entrepreneur, LA Times, and Bon Appetit, and has judged Food Network's Chopped, King of Cones, and Top Chef Jr. She co-hosted her own podcast, ‘Start to Sale' through Eater/Vox Media. In 2019, she joined YPO in the Beverly Hills chapter. Natasha is a board member of UCLA Arts Dept, Larchmont Charter School, Startup UCLA, Naturally LA and a member of the Lyft Council (Los Angeles). In 2022 she completed the Victory Institute training for LGBTQ+ leaders of tomorrow. 

Packing nutritious food for our children has been an ongoing battle for parents.  Natasha Case, co-founder of Coolhaus Ice Cream, has addressed this issue by creating Lunch Bunch, which she is now the CEO of since 2022! Convenient and healthy, tune in to find out what Lunch Bunch has to offer your community and your kids!  Super Mamás IG: @_supermamas Facebook: Super Mamás Twitter: @_supermamas  Website: http://supermamas.com/ This is a Redd Rock Music Podcast IG: @reddrockmusic www.reddrockmusic.com

In 2018, Natasha Case joined us on Second Life to talk about her pivot from architecture to ice cream, and now, the serial food entrepreneur is back to discuss her latest venture, Lunch Bunch. After stepping down from her day-to-day role at Coolhaus, Case was inspired to solve a different food problem: Where are the nutritious, convenient meal-kit options for the pickiest of eaters—kids? Lunch Bunch started as a meal subscription service but has evolved into a school partnership and enrichment program to provide lunches and teach kids about food, nutrition, and cooking. On this episode, hear how Case continues to navigate pivot after pivot. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Natasha Case, co-founder of the wildly successful brand "Cool Haus" chats with Liz about what it's like to juggle a family, polyamory, creating a company that services kids lunch and how she fits into Internet "mommy" culture.   Connect with Natasha:   Instagram: https://www.instagram.com/natashajcase/ Lunch Bunch: https://lunch-bunch.com/ , https://www.instagram.com/joinlunchbunch/ Cool Haus: https://cool.haus/ , https://www.instagram.com/coolhaus/ Future Gin: https://www.futuregin.com/ , https://www.instagram.com/futuregin/   Resources Mentioned:   Episode 5 - Yes Chef! Episode 33 - Reality TV Should Be More Gay   Connect with Liz:   TikTok: https://www.tiktok.com/@listentoliz415 Instagram: https://www.instagram.com/listentoliz/ , https://www.instagram.com/coolcoolcool/    For exclusive content, support Liz on Patreon: https://www.patreon.com/listentoliz    

Natasha Case is the co-founder of Coolhaus Ice Cream. She created the company with Freya Estreller in 2009 because they did not feel represented by the ice cream brands on shelves and knew they could create higher quality and more unique ice cream with a more authentic story. They launched their ice cream sandwich company from a barely-drivable postal van at the Coachella Music Festival where the brand went viral. Since then, Coolhaus has scaled to a national fleet of trucks in LA and NYC, a flagship store and innovation center in Culver City, and a national grocery business of ice cream sammies, pints, cups, mini sammies, and cones in stores ranging from Whole Foods to Sprouts to Kroger. They launched a very successful dairy-free ice cream line (made from peas & brown rice!) in 2019. Natasha remained the CEO until Coolhaus was acquired by Perfect Day under their CPG umbrella company with a mission to make more sustainable products without compromise in December of 2021.  Natasha took on a founding CEO role with Lunch Bunch in August of 2022. By then as a mom of a two and five year old, she was driven by the idea of using creative eating experiences to inspire curiosity in even the pickiest of eaters… while also tackling a massive issue for parents around frustrations with packing lunch from a time, management, shopping, quality, cleaning and stress/guilt perspective. She plans to make Lunch Bunch not only a convenient meal delivery platform, but also a merchandise and content world to revolutionize our relationship to food and the way we eat. Natasha is devoted to transformational positive change by creating mission-led businesses. At Coolhaus, she devoted her work to the next generation of women and LGBTQ founders, entrepreneurs, and creators of diverse backgrounds to feel empowered to turn their dreams into realities in an equitable environment. Natasha partnered with Black Girl Ventures to create ice cream to raise funds for entrepreneurial grants, the Okra Foundation for Pride to create a flavor called EnjoyMINT for All, celebrating our differences through a top 8 allergen-free ice cream, and she is committed to teaching courses and frequent public speaking engagements to push the envelope for the next generation. She looks forward to bringing this ethos into the Lunch Bunch business. Natasha has been named a Forbes 30 under 30 Food & Beverage, Zagat 30 Under 30, LinkedIn 10 under 35 for Food & Leisure, 10 Most Successful Women in Business by Leaders Globe, and UCLA's LGBTQ+ 2019 Alum of the Year. She is a published author of the Coolhaus Ice Cream Book which came out in 2014 and was featured on Good Morning America and named as one of Martha Stewart's favorites. She has been featured in many national publications and media outlets like Entrepreneur, LA Times, and Bon Appetit, and has judged Food Network's Chopped, King of Cones, and Top Chef Jr. She co-hosted her own podcast, ‘Start to Sale' through Eater/Vox Media. In 2019, she joined YPO in the Beverly Hills chapter. Natasha is a board member of UCLA Arts Dept, Larchmont Charter School, Startup UCLA, Naturally LA and a member of the Lyft Council (Los Angeles). In 2022 she completed the Victory Institute training for LGBTQ+ leaders of tomorrow.

In today's interview, we chatted with Natasha Case, the dynamic CEO and founder of Lunch Bunch, a meal delivery service for kids, and co-founder of Coolhaus Ice Cream and Future Gin. Natasha takes us on a thrilling ride through her journey as an entrepreneur, starting with the founding story of Coolhaus Ice Cream, where she began making ice cream sandwiches from scratch and named them after famous architects to lighten the mood for her colleagues during the recession. Natasha discusses the challenges she faced and the importance of having a passion for what you do as an entrepreneur. She shares her thoughts on the impact of technology on businesses and how it's revolutionizing the food industry. She also talks about the unique challenges faced by women entrepreneurs when it comes to asking for investment, and how it's crucial to own one's identity as a female leader. Throughout the episode, Natasha emphasizes the importance of thinking big and taking risks to achieve success. Her inspiring story and valuable insights will inspire anyone looking to start their own business or take their current venture to the next level. Follow Lunch Bunch on Instagram

Starting a company with your significant other seems like a good idea, but could it complicate things? Join us for an entertaining conversation with Coolhaus and Lunch Bunch founder, Natasha Case, and her business journey with wife and Coolhaus co-founder, Freya. Natasha also stresses the importance of nutrition for our children, along with making healthy food accessible and appetizing for our little ones.

When co-founder Natasha Case of the wildly popular ice cream company, Coolhaus, found herself challenged by feeding her little ones, she took action.She realized that as both she and her wife, Freya, were busy working professionals and entrepreneurs, they were solving their nutritional needs by ordering pre-made meals for themselves through a meal delivery service.Standing over yet another uneaten lunch that her son had brought back home from school and feeling frustrated, Natasha had an aha moment:Why don't we have meal delivery services for kids?She got to researching and couldn't find any suitable options. She wondered why:Was it too hard a market to get into? Or was it simply an untapped market that she needed to innovate?She went with the latter, and a year after selling Coolhaus, Lunch Bunch began serving its first round of meals.Today on the show, Natasha discusses how Coolhaus and parenting gave way to the birth of Lunch Bunch. Get ready to learn about entrepreneurship while also learning about how to invoke your children's curiosity and unlock the way to get them to eat truly nourishing food.If you live in the LA area, use code LBMomFeed for 50% off your first week of lunches!Visit https://lunch-bunch.com/ to order yours.And bonus: The Mom Feed has partnered with Lunch Bunch to create two of their meals for the week: the Rainbow Roll and the Zoodles with Cauli-Fredo Sauce. Order yours today!Follow along on Instagram @themomfeedpodcast Sign up for our newsletter for weekly inspiration and advice on motherhood and beyond.Remember to subscribe to the show if you don't already! xoxo

How does an entrepreneur take the humble ice cream sandwich and spin it into a multi-million dollar brand? I'm honored to be joined by Natasha Case, the Chief Brand Officer at The Urgent Company and Co-Founder of the famed ice cream brand, Coolhaus. We'll cover all of her incredible successes and of course her delicious ice cream history. Natasha will walk us through humble beginnings and what it was like leading up to her entrepreneurial success as a member of the LGBTQ+ community. From making cold calls, to having fearlessness around rejection, you'll discover why failures are really an opportunity to grow- and do better. Don't stress about the small stuff, instead try connecting with other business leaders and finding mentors, even if it's just to commiserate or bond over the struggles!   More from Natasha Case:  Visit theurgentcompany.com & cool.haus   LinkedIn: @Natasha Case Instagram: @natashajcase   More From Jesse & Small Business Front:  Visit: https://www.smallbusinessfront.com/ LinkedIn: Small Business Front LinkedIn: Jesse Torres, Founder-SBF Instagram: @smallbizfront Twitter & Facebook: @SmallBizFront    Join our community of Frontliners! and get the most up-to-date resources and information for YOUR small business. *Thank you for listening and please share the show or an episode you love with your favorite small business! We believe that when you succeed we all succeed, so let's share the knowledge and resources!  

When I jumped into the interview with ice cream brand Coolhaus founder Natasha Case, I didn't expect our conversation would run so wide a gamut of topics. While the impetus was to lay out the story of how she came to found a LGBTQ woman-run ice cream business, we delved into some of the more discreet parts of being an entrepreneur. She discovered her desire to create an innovative ice cream business pursuing an education in architecture and a love for food. When an assignment to create student housing came out more like a model of a layer cake, she ran with it. She speaks about the road to raising money, and while few queer women would speak about benefits in a white man's world, but she did see she had more of a seat at the table than a straight woman because she was less of a threat to the wives. When we spoke about her writing a book (or books) on her journey, she revealed her passion in the exploration of less traditional couplings in relationships. She is currently, in fact, in a thruple with her partner, co-parent and woman of color co-founder Thea. She would also speak about her desire to expand her reach in politics, and the transferable assets from being an entrepreneur to success as a politician. She is considering a bid for Mayor of Culver City, CA, where Cool Haus has its headquarters. What's the parallel of politics and entrepreneurship? A smart entrepreneur sees the value and importance of building a community and contingency… which is what a savvy political candidate builds their platform on. If you haven't tried Coolhaus ice cream, no longer stand in the frozen aisle at Whole Foods or Ralphs in a decision daze. Grab their latest unique flavor, you won't be disappointed. Subscribe in your fav podcast platform to not miss any upcoming guests, or check out the diverse and amazing people we have had previously on the show! Like our music on the show? Shout out to LUXXURY and the track “Somebody Tonight” (Nolita Records, Expensive Sounding Music) Want to know more about show host Kim O'Hara and the authors she has helped write books? Check out her website at astoryinside.com.

How do you know if your next most brilliant idea or divine download is book worthy? You just had an incredible epiphany and madly filled three notebook pages with the idea, the whole time thinking, I could write a whole book on this topic! I can't believe how clear I am on this subject! The possibilities are endless! You are energized and inspired but then the writing stops, and quickly a counter voice rushes in to fill the now empty space with the warnings that halt many great potential books… what if I don't actually have the authority to speak on this topic at all?What if that is it? I am not a PhD or anything, you think, discounting yourself from the natural writing process which is timing and time. What was a high is now a creative low and you cut yourself off from the big open flow you have created. It happens to the best of us. Join Host Kim O'Hara, an experienced author and book coach, who takes to the mic solo in this episode to talk about her very personal experience with this writer mindset as she grapples with whether she could write a book about “feeling safe” (her download topic) and the weeks (or a lifetime really) that led up to her seeing the importance of this topic and her agency with its exploration. Subscribe to not miss any upcoming guests such as music producer Blake Robin and Coolhaus founder Natasha Case, or check out the diverse and amazing people we have had previously on the show!

Natasha Case is the Co-founder of Coolhaus, the leading women and LGBTQ-founded and led ice cream brand in the country, and President of Brand Experience at The Urgent Company. Natasha has been listed on Forbes' “30 under 30 Food & Beverage,” Zagat's “30 Under 30,” LinkedIn's “10 under 35 for Food & Leisure,” “10 Most Successful Women in Business” by Leaders Globe, and was recently named UCLA “LGBTQ+ 2019 Alum of the Year.” She has been featured in many national publications like Entrepreneur, LA Times, and Bon Appetit. She also co-hosted her own podcast, Start to Sale through Eater/Vox Media. Natasha is devoted to leading Coolhaus' social mission of inspiring the next generation of women and LGBTQ founders, entrepreneurs, and creators of diverse backgrounds. Natasha has partnered with Black Girl Ventures to create ice cream to raise funds for entrepreneurial grants. She is also committed to teaching courses and attends frequent public speaking engagements to push the envelope for the next generation. In this episode… Most people have dreams that they are too afraid to follow. Daunted by risks and an unpredictable path, they let their passions fall to the wayside. But what happens when you decide to step up and make those dreams happen? Natasha Case had a stable job as an architect with Disney Imagineering. However, she had a dream to make a bigger impact than just amusement parks. She started by making ice cream sandwiches to comfort people during the recession of 2009. Encouraged by her partner and the success of an ice cream truck at Coachella, Natasha decided to pursue an entrepreneurial path. Now her passion for food and architecture works together to create amazing ice cream novelties and empower fellow women to follow their dreams. In this episode of the Gooder Podcast, host Diana Fryc sits down with Natasha Case, Co-founder and President of Brand Experience at Coolhaus, to discuss how her brand is making a difference. Natasha talks about the mission of Coolhaus, how her architecture background helps the company, and the recent acquisition by Perfect Day.

If your memories of ice cream are mostly from childhood, Natasha Case would like a word. Her company, Coolhaus, is bringing sweet icy desserts into the millennial mindset: she launched at Coachella back in 2009, and Coolhaus's 2021 lineup includes mouth-watering flavours like cereal milk, cannoli, and churros, all delivered in cute illustrated packaging.  Before she even got started, Natasha wanted to “change the game” when it came to ice cream and who it was for. Freya, Natasha's wife and co-founder, is a woman of colour, and they were both tapping their identities as queer women and millennials.  “We saw this opportunity to be pioneering,” she says. Without much food experience—Natasha was fired from her one and only catering gig—they launched into the ice cream business headfirst, convinced that if they didn't shoot their shot, someone else would. “The recession had just hit, it was just way too risky.” Their first “ice cream truck” was a “barely driveable” former postal vehicle they had towed (!!) to 2009 Coachella. Since the truck was more set dressing than operable business location, they gamely set up a tent beside it, and started serving.  Natasha knew that Coachella's crowd was who they wanted to focus on as their core audience: millennial, highly influenced by the desert heat and music fest vibe, armed with expendable income, and in a heightened state where “you might be buying a lot of ice cream and eating all of it.” For Natasha, she wanted to connect her product with people's memories of their Coachella experience.  Natasha and Freya started with a minimum-viable-product mentality, and knew that if Coolhaus flopped, it would be a fun experiment, not a financial catastrophe. They planned for a little bit of success—a website with some pictures, a Twitter handle, a logo, and they filed the business through LegalZoom (which turned around and named a conference room after them a few years later). Their low profile during the early days gave Natasha permission not to strive for perfection, but switch it up when something wasn't working. “We are the audience, so we asked if this was something that we wanted.”  After Coachella, they an exposure boost from CurbedLA, which highlighted their “weird flavours and “strange puns,” and helped get them to the next level: they gained more than ten thousand Twitter followers in the span of hours, and got requests from media outlets like Eater and Dwell. “You can't plan for that,” Natasha says. “You can't plan to go viral.” She and Freya had to make a decision: were they going to do this thing for real?  They were. “We immediately got the truck fixed so it could drive,” she laughs. They focused on both street sales and catering, and their first catering customer was MySpace. Initially, they had forecast for more sales through the truck, but within a few months, the catering business was the primary component. “That was the problem we ended up solving.” Now, 95% of their truck business is through private catering, and they have two brick-and-mortar stores in Los Angeles.  Natasha has been both a Disney Imagineer and an architect; add in ice cream, and she's created “farchitecture.” She says it's “food plus architecture,” a riff on her college professor's criticism of a project that he said looked like a layer cake; her response was to bake her next model. Food and spaces are her “two passions,” and bringing them together to build special, memorable moments was not a business at first but a “passionate hobby.” Her experience at Disney helped her see how this outlook could be transformed into something more entrepreneurial: “I learned a lot from that experience.” But her “farchitecture” idea did get off the ground during her Disney days: while 2008's recession was unfolding, she started making ice cream sandwiches to “lighten the mood” for her colleagues.  Her future wife and business partner thought the sandwiches were an amazing, quirky idea, and they've been together since the earliest days of the company. Navigating both business and romance in the early days was romantic—they were travelling to weddings in Ojai!—but being together all the time also supercharged Coolhaus's operations. While things haven't always been smooth (“Freya and I have very different management styles”), things have generally been great. “I mean, yeah, spoiler alert: we're married and have two kids. Things worked out.”

Natasha Case founded Coolhaus with her then-girlfriend – now-wife – in 2009. Inspired by her architectural background and a drive to create the best ice cream sandwich available, the couple bought "a piece of shit postal van masquerading as an ice cream truck' on Craigslist for $2,500 dollars and towed it to the Coachella Music Festival using AAA." The rest is history. Today Coolhaus is the top women-led ice cream company in the U.S. and can be found in over 6,000 grocery stores.  Despite its growth, Coolhaus remains true to the authentic origins of the brand: represent positive change, push the envelope for the future, and create high-quality ice cream and plant-based novelties for all to enjoy. Coolhaus, with its quirky visual and verbal brand language, inspires the next generation of diverse founders, entrepreneurs, and creators to live out their dreams; and on today's show, you will see just how they do it.

Natasha Case started in architecture and landed in ice cream after one of her professors compared a project of hers to a layer cake. So she took her creative energy and co-founded the premium ice cream brand Coolhaus with her wife Freya Estreller in 2009. Since then Natasha has used the brand as a platform to inspire other LGBTQ+ millennial entrepreneurs.  I thoroughly enjoyed my conversation with Natasha, chatting about the importance of partnering with other brands that share your values, how business can be a vehicle for positive cultural change and some of her tips for succeeding in the early stages of building a brand. Pro-tip: Sometimes you just have to buy a broken-down ice cream truck, tow it to a music festival and see where things go! This episode of Lead With We was produced and edited by Goal 17 Media and is available on Apple Podcasts, Google Podcasts, and Spotify. You can also watch episodes on YouTube at We First TV. Natasha Case Natasha Case is the Co-founder and CEO of Coolhaus, public speaker and former architect. After working at Walt Disney Imagineering, she and her partner Freya and I took a barely drivable postal van to Coachella Music Fest and sold our first architecturally-inspired ice cream sandwiches to an audience of 100,000 people. Since then, Coolhaus has become a business with a growth multiple of 2-3x per year. Natasha was recognized by Zagat 30 Under 30 in 2012 and a Forbes 30 Under 30 in 2013, and she has been a guest judge on Food Network’s “Chopped” & “King of Cones,” a spokesperson for the California Milk Advisory Board in 2014, and an official panelist at SXSW & American Express.  Resources Connect with Natasha on LinkedIn Learn more about Coolhaus For case studies and other free resources about purposeful business, go to WeFirstBranding.com Check out Simon’s new book, Lead With We, now available for pre-order

Coolhaus is the leading women-founded and -led ice cream and frozen dessert brand creating premium cookie sandwiches and pints. https://cool.haus --- Send in a voice message: https://anchor.fm/yfm/message

Natasha Case '01 is Co-Founder and CEO of Coolhaus Ice Cream, which you may have noticed lining the frozen food section of your local Whole Foods. In this episode, Natasha speaks about being raised by an animator and architect, the multifaceted nature of her Harvard-Westlake experience, building a business at the cross-section of food and architecture, and how unveiling Coolhaus at Coachella in 2009 changed the brand forever. Natasha also speaks about the importance of setting an example as a female and gay entrepreneur, and how opening doors for others like her is central to Coolhaus's mission. Natasha cites Harvard-Westlake teachers Katherine Holmes-Chuba and Jerry Margolis as profound educational influences.

She bought a broken-down truck off of Craigslist and used AAA to tow her to Coachella to sell ice cream... fast forward to NOW when her brand, Coolhaus, is sold in over 5,000 retail locations, has a fleet of food trucks and retail stores, and is the premier female-owned ice cream brand that nobody can get enough of! How did she do it?! Robin chats with Natasha Case, the Co-founder and CEO of Coolhaus Ice Cream, about turning challenges into opportunities! Natasha discusses how she made the transition from architecture to ice cream, how she positioned herself against her competitors, and how she navigated the incredibly difficult frozen food category. Robin and Natasha gush over Coolhaus' decadent flavors (Chocolate Malt and French Fries, anyone?!), and Robin offers her OWN flavor ideas based on her favorite treats as a child (your mouth will WATER!)! Stay until the end for a game of Brain Freeze! More info at www.ivegotasecretwithrobinmcgraw.com Learn more about your ad choices. Visit megaphone.fm/adchoices

A trained architect turned entrepreneur, Natasha Case was fascinated about the intersection between food and architecture and coined the term “farchitecture.” Coolhaus, a women-led and founded premium ice cream company, was born and has found great success since inception. Natasha discusses the process of and inspiration behind co-founding Coolhaus with her wife, the challenges associated with leading a company through a recession, and why representation at the top matters.

Natasha Case is the co-founder and CEO of Coolhaus, a leading women-founded and -led ice cream and frozen dessert brand creating premium cookie sandwiches and pints. After earning her masters in architecture and landing her dream job at Walt Disney Imagineering, Natasha discovered her newfound passion for creating architecturally-inspired ice cream sandwiches as a way to bring joy to her coworkers during the last recession. At that time, Natasha met her co-founder and now wife, Freya, and they realized the potential and uniqueness of the product. They decided to quit their corporate careers to pursue their passion for ice cream as a real business and create a brand they could identify with. In 2008, they took a barely drivable postal van they purchased on Craigslist to Coachella to officially launch their ice cream sandwiches. The event turned out to be a massive hit and Coolhaus has now become a multi-million dollar business growing 2-3x per year. Natasha has been named 30 under 30 by Forbes & Zagat and has helped expand the business to over 7,500 grocery stores nationwide, from Safeway to Whole Foods. In this episode, we’ll talk to Natasha about: * How Natasha found a way to incorporate her two passions, food and architecture when she was working at Disney [6:39]* When Natasha decided to take a personal passion of hers to the next step and create a real “business” [8:39]* Why not being able to secure a business loan and launching at Coachella with a broken van was the best decision Natasha made [10:44] * How Natasha and her co-founder managed to launch at Coachella despite having no brand or business recognition [14:35]* How the Coolhaus brand went viral after its launch and changed the trajectory of the business [16:17]* Natasha shares how she launched the company by borrowing only $1,400 [20:11]* Key challenges Natasha faced growing Coolhaus and the importance of being transparent with your customers during difficult times [24:18]* Natasha discusses what it takes to go from start-up founder to a CEO of a multi-million dollar business [27:34]* Natasha opens about life as a mother and entrepreneurship & how her children have motivated her to create an even bigger ice-cream empire with Coolhaus [32:10]* Natasha shares advice on how she mentally handles the stresses and challenges of running a business [37:13]* Key advice Natasha has for women who are taking a leap in their career or want to start their own dream business [38:51]Follow Natasha:* Instagram: https://www.instagram.com/natashajcase/ * Coolhaus Instagram: https://www.instagram.com/coolhaus/ * Coolhaus Website: https://cool.haus/ Follow Yasmin:* Instagram: https://www.instagram.com/yasminknouri/* Stay updated & subscribe to our newsletter: https://www.behindherempire.com/ See acast.com/privacy for privacy and opt-out information.

Today on 'The Success Diaries' podcast we welcome Natasha Case, Founder and CEO of Cool Haus. Natasha shares how she has created success in her life through having control over her destiny and spending the majority of her days doing what she loves.

Today on the show, Heather is sitting down with Natasha Case. She’s the creative mind and entrepreneur behind a multi-million dollar business. Join Heather as she chats with Natasha about how this millennial with a passion for architecture turned foodie shifted from the drafting table to the freezer.   Natasha works today as the CEO of Coolhaus, creating new products, designing merchandise and packaging, running the marketing department, building new relationships, and innovating ideas that keep Coolhaus on top of its game as zealous expansion continues. Natasha has been named Forbes 30 Under 30 for Food and Beverage, and Zagat 30 Under 30 in New York City.    Coolhaus is the largest super-premium, women-founded and lead ice cream brand. They’re known for their novelties like sandwiches and unique pints, such as Street Car Churro, and dairy-free options. They started from ice cream trucks that had to be towed to an appropriate location, and from there they have grown into an incredible company and brand.    Natasha attended UC Berkeley for her undergraduate studies, where she majored in Architecture and double minored in City & Regional Planning and Italian Studies. She furthered those studies at UCLA where she pursued a Masters of Architecture, and after graduating worked as an architectural intern at Walt Disney Imagineering in Hotel and Master Planning. During this time, she started baking cookies and making ice cream, naming the combinations after famous architects and architectural movements. She had also just met her wife Freya, who was helping her make the product behind the scenes along with putting numbers to the concept as a business model.   Natasha admits you have to be a  bit mad to get into the industry she is in, but she believes in how different her company is. The way they have built their brand a Coolhaus, their grassroots vibe, and unbelievable passion sets them apart from other ice cream organizations.    Heather and Natasha talk about social media’s influence on the growth of their brand. Much of it is attributed to the timing, according to Natasha. They launched just as Twitter was gaining momentum, in fact, it was the first place they were talked about after an appearance at Coachella. In a way, they grew up alongside social media and developed a branding strategy as the climate matured. The visual brand Coolhaus and Natasha have is intentionally bright and unique--something necessary in this industry.    Looking back, the most difficult challenge Natasha has faced lies in the ‘business’ hurdles that need to be overcome in the food industry. The pace at which you scale and evolve, the financial side of things, and your team’s composition all play a big role. Additionally, there was a lot of age and gender discrimination, but Natasha and her wife, Freya, view it as a net positive.   The two most rewarding things throughout Natasha’s career are deeply rooted. The first is having a product that brings joy to people--something she lives for. The special moments her product creates are the reason she continues to go on. Secondly, Natasha truly loves what she does and enjoys learning as she goes. When you have fun working, you work harder. Fun and hard work are intertwined.    The label “Certified Women-Owned” is a really clear way to communicate your mission to your audience. In a world full of distractions, a meaningful gesture like that can mean a lot.    Natasha and Heather discuss what Coolhaus is doing to help during the COVID-19 pandemic, how important their message is in their branding, and the passions involved with building a successful brand. Listen in to hear more!   What you’ll learn Natasha and Heather discuss what Coolhaus is doing to help during the COVID-19 pandemic, how important their message is in their branding, and the passions involved with building a successful brand.   LINKS https://cool.haus/

Coolhaus is a women-led and -founded frozen dessert brand with scoop shops, ice cream truck fleets and grocery store distribution throughout the U.S... Jump into Year 5 of the business with founder Natasha Case, as she shares how a strategic combination of working both smart and hard turned a half working ice cream truck into a multimillion dollar company. About Coolhaus: Natasha and Freya founded Coolhaus in 2009 with the goal of diversifying representation in the dessert brand space. Today, Coolhaus is best known for their innovative flavors and their modern twists on the classics. Along with their super unique product, the Coolhaus team is revered for their commitment of staying true to their long-standing message: "represent positive change, push the envelope for the future, and create high-quality dairy-free and dairy ice cream desserts".

Join Kate Green and Max Block each week as they sit down with some of the food world's most influential and inspiring personalities to chat about how food and culture collide.

Coolhaus is the leading women-founded and -led ice cream brand creating premium cookie sandwiches, pints and bars Each treat is thoughtfully crafted with the highest quality ingredients and creamiest texture. Coolhaus is best known for their uniquely innovative flavors and their modern twists on the classics!

Natasha Case is CEO and co-founder of Coolhaus, one of the leading innovative dessert brands in the USA. Coolhaus launched in 2009 from an old postal van at Coachella Valley Music Festival and soon gained a loyal following of customers impressed by their innovative flavor combinations and quality ingredients. Natasha has grown the business to a national fleet of trucks and two brick and mortar stores and has at least doubled company revenue every year. She has been named in Forbes 30 Under 30 for Food and Beverage, and Zagat 30 Under 30 in New York City and continues to be committed to keeping Coolhaus at the top of its game.

This week on  Under the Influence Podcast, we're cooling off as summer winds down with Founder of Coolhaus, Natasha Case.    Whitney dives in with this self-proclaimed "farchitect".Natasha works as CEO, creating new products, designing merchandise and packaging, running the marketing department, building new relationships and innovating ideas that keep Coolhaus on top of its game as expansion continues. Listen as they discuss the brilliant launch (during 2009 Coachella),  and creation of Coolhaus, an awesome ice cream brand that has grown from a broken down ice cream truck to be sold in over 7,500+ grocery stores, the motivation behind the brand, the summer that changed everything, and how this boss babe grew her brand to a multi-million dollar business.

Natasha Case is the CEO and co-founder of Coolhaus, which is the is the leading women-owned ice cream business at grocery stores. If you're craving it right now, have no fear: it can be found in 7,500+ gourmet grocery stores.   She has been named a Forbes 30 under 30 Food & Beverage, Zagat 30 Under 30, Linked in 10 under 35 for Food & Leisure, and was recently named UCLA LGBTQ+ 2019 Alum of the Year. She co-hosts the podcast, ‘Start to Sale’ through Eater/Vox Media.   She is also my business idol; in fact, when I first started brainstorming the entrepreneurs I wanted to interview, she was at the top of my list. (YES I said that last week - if you listen in sequential order - and here's the crazy part: Suzy Batiz and Natasha Case are my TWO business idols and both of these interviews actually happened on THE SAME DAY.)   Anyway...it was a true delight to discover that she's funny, cool...and very open about the challenges of opening a business with her life partner. Listen to find out how a business that started with an engine-less truck purchased off of Craig's List has evolved into a $500+ business...and the struggles that came along with it.   Should you be sharing your story? Go to www.futureauthorquiz.com from your computer to find out.

It all started with an engineless postal service truck that was bought off Craigslist in 2008, and has led to an ice cream brand that now is being distributed in over 7,500 grocery stores.  Coolhaus ice cream co-founder and CEO Natasha Case joins the podcast and talks about the company's humble beginnings, the bumpy roads, all the way up to its current successes.  From tricking Triple-A into towing their broken down truck to Coachella, to dazzling foodies with odd flavor combinations, to what it takes to get a spot in a grocery store, Case gave a full inside look at evolution of their ice cream brand that changed the way we look at artisanal ice cream.  --- Thank you all so much for listening! All the Tweets and Instagram tags of you listening mean the world. Reviews you leave on iTunes are also incredibly helpful, if you enjoyed an episode, please do drop us some love on the Apple Podcasts App, and anywhere else your beautiful ears are listening from.  ---- Your Hosts: Elie Ayrouth (@bookofelie) Geoffrey Kutnick (@geoffreykutnick) Your Guest: Natasha Case (@coolhaus) Produced by: Isai Rocha (@isairocha) ---- Follow us! Twitch https://www.twitch.tv/foodbeast Instagram: instagram.com/foodbeast instagram.com/foodbeastkatchup Facebook: www.facebook.com/foodbeastkatchup/ www.facebook.com/foodbeast

It was during a walk down the freezer aisle that Natasha Case saw it: No one had innovated in the ice cream category in decades. And none of the brands on the shelf spoke to her, as a millennial and a woman. In this candid episode at GlambitionRadio.com, Natasha opens up about the risks it took to start Coolhaus Ice Cream, and how she and her co-founder (now wife) Freya navigated the challenges of their business, marriage, and becoming parents. I am amazed by Natasha’s story, and the vision and courage it took to go from her architecture background to… ice cream! The post Natasha Case, CEO + Co-Founder of Coolhaus Ice Cream — Glambition Radio Episode 170 with Ali Brown appeared first on Ali Brown - the world's most recognized business coach for women entrepreneurs, leadership, speaker, and founder of The Trust..

Natasha Case, CEO & Co-Founder of COOLHAUS Ice Cream joins Baily to talk about: - Launching a company with her partner, Freya Estreller at the same time as starting their relationship (without killing each other or breaking up) - Partnering with big brands on paid marketing activations to bring awareness (and revenue) to their business - Knowing what value you bring to a collaboration and being okay walking away from an opportunity if it isn't a good fit Visit http://bailyhancock.com/scl/19 for the complete show notes

Natasha Case, CEO & Co-Founder of COOLHAUS Ice Cream joins Baily to talk about: - Launching a company with her partner, Freya Estreller at the same time as starting their relationship (without killing each other or breaking up) - Partnering with big brands on paid marketing activations to bring awareness (and revenue) to their business - Knowing what value you bring to a collaboration and being okay walking away from an opportunity if it isn't a good fit Visit http://bailyhancock.com/stop-collaborate-listen-podcast/19 for the complete show notes

Natasha Case is the founder and owner of Coolhaus ice cream. We talk in this episode about Natasha’s evolution from architect to ice cream maven, and how she and her partner, Freya, built Coolhaus from one literally broken down ice cream truck to being in over 7,500 grocery stores worldwide. Natasha also talks about the importance of building a marketable brand with proper packaging, finding your customers, and the excitement of owning a women-run business.

Natasha Case is the CEO of Coolhaus, a company that has been creating "ice cream sandwiches named after the architects and architectural movements that inspired them" since 2008. Coolhaus now has two LA-based storefronts, distribution in Whole Foods and has sold their wares at massive events such as Coachella. Hear all about Natasha's outlook on food, business and what flavors they've tried that have not gone so well.   Also, Matt & Michelle shout out the founders of Pizza Hut, slam a few unruly vegans and get you hip to the Taco Bell Hotel!

What’s the scoop on Coolhaus? It’s the largest female-founded and -fueled ice cream brand in America. CEO and co-founder Natasha Case stopped by Cherry Bombe HQ to take host Kerry Diamond from origin story to today. Who ever thought a brand launched in a busted-up postal truck at Coachella offering ice cream sandwiches inspired by architects (Mies Vanilla Roh, anyone?) would be a contender for supermarket domination. Watch out, Häagen-Dazs. Natasha says the journey has required conviction, confidence, and a love of change. Tune in to hear how one of the coolest execs around makes it happen. Plus, Madison Trapkin of GRLSQUASH tells us who she thinks is the Bombe! Thanks to Handsome Brook Farm Pasture Raised Organic Eggs for sponsoring this season of Radio Cherry Bombe!

Host Cyrus Webb welcomes LegalZoom's Ed Arcinue and Coolhaus' co-founder Natasha Case to #ConversationsLIVE to discuss what LegalZoom is doing to help those starting and running a small business, and why they challenges you face in doing so don't have to overwhelm you.  

Hey friends, can you believe it?! This is Proof to Product’s 100th Episode! It’s been amazing to watch this podcast, which began as a creative way to connect with members of the stationery community,  grow into so much more - a platform, resource, and launching point for stationery and creative entrepreneurs alike.   Over the last year and a half, we’ve heard some incredible, inspiring startup stories from entrepreneurs making physical products, just like you. We have talked about successes and struggles, mindset shifts, and the importance of taking action to reach your goals. Entrepreneurs like Katie Wilson of The Good Twin, Rachael Hetzel of Pistachio Press, Mary Phan of Very Mary Inspired, Ronnie Williams of DeFrance Printing, Taylor Elliot of Taylor Elliott Designs, Natasha Case of Coolhaus, and Viola Sutanto of Maika Goods, just to name a few, all shared their stories, struggles and advice of growing and thriving in business.   To celebrate this 100th milestone, we’re revisiting our favorite episodes and the Proof to Product lessons that continue to inspire our lives and business. We’re honored to share the personal stories of our amazing audience members and hope you enjoy this special edition episode! ON TODAY’S EPISODE:   Jean Marie Opus, Little Feet’s Opus Amanda Farrand, Grief Biscuit Elana Hopman, Annabel Reese Christina Green, The Cardinal Collective Mele Williams, Plucky Press Brooke Spare, Cheeky Beak McKinley Bryson, Lucky Bat Paper Co Janine Kwoh, Kwohtations Lauren Ashley Barnes, Pineapple Sundays Design Studio   Rongrong Devoe, Rongrong Illustration Mackenzie Vance, Smitches       SUBSCRIBE To subscribe on iOS, go to the iTunes page and subscribe to Proof to Product. On Android, you can listen using your favorite podcast app. WRITE A REVIEW Writing a review on iTunes will help other product based business owners find Proof to Product as they are working to up level, scale, and build profitable and sustainable companies. FOLLOW PROOF TO PRODUCT Follow Proof to Product on Instagram for the latest updates. JOIN OUR EMAIL LIST If you'd like to receive more information about our upcoming episodes of Proof to Product including show notes and information about our guests, head over to www.prooftoproduct.com and sign up for our email list.   SHARE Be sure to share Proof to Product with all of the product based business owners that you know! ABOUT PROOF TO PRODUCT: Proof to Product is brought to you by Tradeshow Bootcamp and hosted by Katie Hunt. Since 2011, TSBC has worked with hundreds of product based businesses to help them up level, scale, and build profitable sustainable companies. You can find our show notes and additional resources at ProofToProduct.com. If you like what you heard today, please head over to Apple Podcast to leave a five star review and subscribe. Thanks so much for listening. We'll be back next week with a new episode!

Jennifer welcomes to the podcast architect, entrepreneur and ice cream connoisseur, Natasha Case. Natasha founded Coolhaus in 2009 with business partner and now wife, Freya Estreller. They launched their unique ice cream sandwich company from a barely drive-able postal van at the Coachella Music Festival and established a fiercely loyal following practically overnight. After going viral, Coolhaus built an incredible social media following among an eager foodie audience. Since then, Natasha has garnered praise and accolades from Forbes, Food & Beverage, Zagat, and Food & Lesiure, among other publications. Her products have been featured on multiple television shows, such as Food Network’s Chopped, Barefoot Contessa, Unique Sweets, and Good Morning America. Coolhaus is the leading women-owned ice cream business and its products can be found in over 7,500 gourmet grocery stores in every state across the U.S. In this episode, Natasha tells the origin story of how she came up with the concept for Coolhaus. Natasha has always been self-motivated and hard-working, traits that have served her well as a successful entrepreneur. She tells the story of how she met her wife, Freya and how their relationship has evolved over the years. Natasha opens up about their decision to start a family and the impact that had on their work-life balance. Natasha also talks about other projects she and Freya are working on, including Freya’s company, Future Gin. Finally, Natasha speaks about the future of Coolhaus and her desire to expand and make it the premier household brand of the millennial generation.   Full show notes: https://milfpodcast.com/42

Coolhaus Founder and Host of the Start to Sale podcast Natasha Case and Jenna discuss the power of your imagination, making learning a lifestyle, and a 360-degree approach to health that will improve all aspects of your life. 

Richard and Jazmin are joined by friend and regular contributor Aarti Sequeira to interview co-founder of Coolhaus Natasha Case. Join in the fun as Natasha's love for basketball leads to a conversation about their various run ins with Shaq, Natasha shares how her background in architecture lead her to making ice cream sandwiches, and find out which of Natasha's ice cream flavors blows Richard's mind! Don't forget to join us @Starving4pod!

All I can say is WOW! Denise is an amazing woman and force! She has over 20 years of experience in the food industry with some incredible triumphs. She believes that a strong brand strategy plays a key role in a company’s success, and she has the background and successes to prove it.   Previously, Denise was with Udi’s for 5 years. She took them from a $500K company and accomplished their biggest goal, to be acquired – not to mention, when they were acquired they had a $100 million run rate. Way. To. Go. When Udi’s sold to Boulder Brands, she then transitioned to the GM role over the Udi’s vertical and grew it to over a $250 million dollar business.   Her dynamic background in chemistry has definitely given her an edge. She recommends that women not overlook S(cience)T(echnology)E(ngineering)M(athematics) when choosing their careers, as a math and science background will always serve you. We couldn’t agree more!   During this episode we discuss: Her transition from chemistry, to sales, to marketing & strategy - she has an interesting journey. How startups often follow the money instead of the path (not always the best idea). Her leadership style and what works for her. Being politically correct and how it really doesn’t always serve the greater good in companies. Let’s just get to the point already. How and why she enjoys working for startups. How she got over being shy. The difference of working from a women-owned business vs a large corporation.   I love her last pieces of advice, so listen to the end. There’s a lot to take in from this episode.       Coolhaus is a certified woman-owned business. Coolhaus co-founders Natasha Case and Freya Estreller started baking cookies, making ice cream, and combining them into “cool houses” in 2008. With mutual backgrounds in the design and real estate fields, they began naming their ice cream sandwiches after architects and architectural movements that inspired them – and eventually decided to take their newfound passion (dubbed “Farchitecture,” or Food + Architecture) to their hometown streets in Los Angeles. So after a few days on Craigslist (and some time convincing their families they weren’t crazy), they found and bought a beat-up old postal van, trekked out to the world-famous Coachella Valley Music Festival in April 2009 to make their debut, and, well…the rest is history. Now, Coolhaus distributes in 6,000+ grocery stores ranging from Whole Foods to Safeway to Publix markets with 30 SKU’s including hand-crafted ice cream sandwiches, artisan pints and chocolate-dipped bars. Fans can also visit Coolhaus at its two Southern California-based storefronts in Culver City and Pasadena, or swing by one of the 10 mobile ice cream trucks and carts in Los Angeles, New York, and Dallas.  

Katie is a go-getter in every sense of the word! She wears a ton of hats. Not only is she the Brand Manager for Coolhaus, but she’s also a legit pastry chef 3 days a week, on top of it all.   Katie’s day-to-day consists of managing all things consumer facing for the Coolhaus brand. So, what does that mean? It means EVERYTHING you see with the Coolhaus brand name on it, she’s had a hand in – the store front, food trucks, packaging, social media, events, all things marketing, etc. Believe me, it’s a lot! In addition, she’s also the bridge between marketing and wholesale. While juggling the brand image, she’s working to create lasting relationships for Coolhaus. Needless to say, Katie is an ambitious woman with a ton of positive energy.   During this episode we touch on: How she went from being a Coolhaus intern to their Brand Manager. How she’s also working at République, a French café and bakery here in LA, as a pastry chef while also excelling at Coolhaus. Why? Because she loves it! How relationships play a key role in both her success and the success of the company. How she went about applying for jobs (take notes ladies, it’s not the traditional route). How to overcome fear and put yourself out there.    Katie has an enormous amount of drive. She takes initiative, learns everything she can about any given subject and excels. We can’t wait to see what’s up her sleeve next!     Coolhaus is a certified woman-owned business. Coolhaus co-founders Natasha Case and Freya Estreller started baking cookies, making ice cream, and combining them into “cool houses” in 2008. With mutual backgrounds in the design and real estate fields, they began naming their ice cream sandwiches after architects and architectural movements that inspired them – and eventually decided to take their newfound passion (dubbed “Farchitecture,” or Food + Architecture) to their hometown streets in Los Angeles. So after a few days on Craigslist (and some time convincing their families they weren’t crazy), they found and bought a beat-up old postal van, trekked out to the world-famous Coachella Valley Music Festival in April 2009 to make their debut, and, well…the rest is history. Now, Coolhaus distributes in 6,000+ grocery stores ranging from Whole Foods to Safeway to Publix markets with 30 SKU’s including hand-crafted ice cream sandwiches, artisan pints and chocolate-dipped bars. Fans can also visit Coolhaus at its two Southern California-based storefronts in Culver City and Pasadena, or swing by one of the 10 mobile ice cream trucks and carts in Los Angeles, New York, and Dallas.  

Mistakes, broken laws, and ice cream sandwiches. And then the government pours bleach on your food. Then your public defender hires you to cater a party. All that, and bacterial mysteries. Smart Mouth is on Patreon: www.patreon.com/smartmouthpodcast www.instagram.com/smartmouthpodcast/ www.facebook.com/groups/268127480409103/ Please subscribe to (and rate & review) this podcast in iTunes or any podcast app so you never miss an episode! https://itunes.apple.com/us/podcast/smart-mouth/id1171755407?mt

Natasha Case is the CEO of Coolhaus, a Los Angeles based ice cream company specializing in unique, sweet-meet-savory flavors. This is Part 2 of her interview. If you missed Part 1 which was Episode 86, I recommend you head back and listen to that one first.   In Part 2 of her interview, Natasha talks about her approach to scaling, how she tackled grocery and scoop shops at the same time, and how she continues to entwine the three arms of the business to support each other. We talked about how she balances deadlines and creativity, the importance of thinking outside the box, and how Natasha’s perspective of leadership and management has changed over the years. Natasha also shared the importance of building new relationships and innovating ideas that keep Coolhaus on top of its game as zealous expansion continues.   Here’s the background scoop on Coolhaus in case you missed it earlier-  Natasha first began exploring the concept of “Farchitecture” – or, Food + Architecture – in her graduate architecture program. She started baking cookies, making ice cream, and combining them into “cool houses”. In 2009 she met co-founder Freya Estreller, and together they staged Coolhaus’ unforgettable launch in a refurbished postal van at the famous Coachella Valley Music Festival.   In less than ten years, Coolhaus has snowballed into a nationwide company. They now distribute to 6,000+ grocery stores ranging from Whole Foods to Safeway to Publix markets with 30 SKU’s including hand-crafted ice cream sandwiches, artisan pints, and chocolate-dipped bars. Natasha has been named Forbes 30 Under 30 for food and beverage and Zagat's 30 Under 30 in New York City. She is also the co-host of the Start to Sale podcast, where she invites the brightest entrepreneurial minds to discuss all that it takes to build a company from launch to exit.     ON TODAY’S EPISODE: How the three arms of her business support each other The importance of tapping into your purpose Why leadership and managing are different skills How the Coolhaus team has grown over the years Why thinking outside the box is critical in a new era of marketing How Natasha’s Angeleno roots influence Coolhaus’s diversity and inclusion Her advice for other entrepreneurs just starting on their journey What’s up next for Coolhaus   KEY TAKE-AWAYS: “Just grinding and doing the work with a sense of purpose, and with a sense of like, "This is something I love and I really want to get it out there." That's the most important thing .” - Natasha Case, Coolhaus   “I just literally wandered into my local Whole Foods and I found the guy stocking the freezer shelf and I asked him, "How do I become a brand that you sell?” -Natasha Case, Coolhaus   “At that time we didn’t know what's going to hit, so we said let's do a little bit of both .” -Natasha Case, Coolhaus   “What has made that work is the trucks being that activation, private event, really, that specialty experience. And the shops having that element as well, but being a place to test ideas.” -Natasha Case, Coolhaus   “You have to really learn to understand people and what motivates them and what about what you're doing is going to speak to them.” -Natasha Case, Coolhaus   “As the company grows and you can afford to hire stronger and stronger people, it becomes this snowball effect and I think you learn from them and you become better at what you're doing.” -Natasha Case, Coolhaus   “So trust your instincts, listen to the experts and know when to take the advice, but also know when to trust your gut.” - Natasha Case, Coolhaus   “What does this mean for you in five, 10, 20 years? If this thing went all the way, if it was the biggest it can be, what does that look like? Where does that put you personally?” -Natasha Case, Coolhaus   “Always trying to think outside the box. That's definitely a big, big part of the marketing these days. And frankly, you often don't have a choice.” -Natasha Case, Coolhaus   “There are so many different ways to put it out there. I think you kind of pick where you can really shine. And anything that you do, how does it align with your messaging and your storytelling? Every single time. You have to hammer it home so hard.”  -Natasha Case, Coolhaus   “I think leadership is more kind of in your DNA, like, you instinctually love to lead or know how to inspire people, because that's a lot of what business is, "Are people really believing in your mission?” -Natasha Case, Coolhaus CONNECT WITH COOLHAUS: Website: https://cool.haus/ Facebook: https://www.facebook.com/Coolhaus Instagram: https://www.instagram.com/coolhaus/ Pinterest: https://www.pinterest.com/coolhaus/ Twitter: https://twitter.com/COOLHAUS Snapchat: https://www.snapchat.com/add/coolhausla What if you could sit in a room with 30 other product makers who are doing exactly what you’re doing -- building a business they love!  You could share resources, leverage each other’s experiences and learn from those who are where you want to be. Imagine the growth potential!   Join us March 14-15th in Los Angeles for our Paper Camp Conference.   Over 800 brands have attended Paper Camp.  Brands that sell to stores like Target, Paper Source, Container Store, Anthropologie and independent boutiques internationally.   This program is for you if you’re a stationery or gift company interested in selling wholesale, exhibiting at trade shows or looking to expand your outreach to wholesale customers.     We believe in the power of community, collaboration and sharing everything we know.  Get all the details and register at  www.tradeshowcamp.com/papercamp SUBSCRIBE To subscribe on iOS, go to the iTunes page and subscribe to Proof to Product. On Android, you can listen using your favorite podcast app. WRITE A REVIEW Writing a review on iTunes will help other product based business owners find Proof to Product as they are working to up level, scale, and build profitable and sustainable companies. FOLLOW PROOF TO PRODUCT Follow Proof to Product on Instagram for the latest updates. JOIN OUR EMAIL LIST If you'd like to receive more information about our upcoming episodes of Proof to Product including show notes and information about our guests, head over to www.prooftoproduct.com and sign up for our email list.   SHARE Be sure to share Proof to Product with all of the product based business owners that you know! ABOUT PROOF TO PRODUCT: Proof to Product is brought to you by Tradeshow Bootcamp and hosted by Katie Hunt. Since 2011, TSBC has worked with hundreds of product based businesses to help them up level, scale, and build profitable sustainable companies. You can find our show notes and additional resources at ProofToProduct.com. If you like what you heard today, please head over to Apple Podcast to leave a five star review and subscribe. Thanks so much for listening. We'll be back next week with a new episode!

Jackie has a ton of incredible insight to share! She’s done a little bit of everything, comes from a very diverse career background and has mastered the art of managing people. As the Director of Ops at Coolhaus she oversees the management of their trucks, storefronts and on top of that she handles all of their HR. No small feat!      During this episode we discuss her ambitions and how they’ve shifted throughout the years. She went from pre-law to hospitality and is now working for one of our favorite companies, Coolhaus! She’s living proof that you can change careers without sacrificing your success.   Listen as we discuss: The importance of quality of life. How to deal with and manage people (both customers & employees) – FUN FACT: She actually enjoys going through customer complaints! Situational management How to shift careers The importance of communication and listening   I loved this discussion with Jackie. She’s real, down-to-earth and tells it like it is. We had an interesting conversation about some of her worst experiences in the hospitality industry... dealing with blatant gender bias, ageism and harassment. We also talk about her WORST day at work. A somewhat comical (yet not so comical at the time) experience. You’ll be impressed at how she handled these situations.    Listen to the end, there are some important takeaways throughout this entire episode.       Coolhaus is a certified woman-owned business. Coolhaus co-founders Natasha Case and Freya Estreller started baking cookies, making ice cream, and combining them into “cool houses” in 2008. With mutual backgrounds in the design and real estate fields, they began naming their ice cream sandwiches after architects and architectural movements that inspired them – and eventually decided to take their newfound passion (dubbed “Farchitecture,” or Food + Architecture) to their hometown streets in Los Angeles. So after a few days on Craigslist (and some time convincing their families they weren’t crazy), they found and bought a beat-up old postal van, trekked out to the world-famous Coachella Valley Music Festival in April 2009 to make their debut, and, well…the rest is history. Now, Coolhaus distributes in 6,000+ grocery stores ranging from Whole Foods to Safeway to Publix markets with 30 SKU’s including hand-crafted ice cream sandwiches, artisan pints and chocolate-dipped bars. Fans can also visit Coolhaus at its two Southern California-based storefronts in Culver City and Pasadena, or swing by one of the 10 mobile ice cream trucks and carts in Los Angeles, New York, and Dallas.  

Natasha Case is the CEO of Coolhaus, a Los Angeles based ice cream company specializing in unique, sweet-meet-savory flavors. The inspiration for Coolhaus started when Natasha was exploring the concept of “Farchitecture” – or, Food + Architecture – in her graduate architecture program. She began baking cookies, making ice cream, and combining them into “cool houses”. In 2009 she met co-founder Freya Estreller, and together they staged Coolhaus’ unforgettable launch in a refurbished postal van at the famous Coachella Valley Music Festival.   In less than ten years, Coolhaus has snowballed into a nationwide company. They now distribute to 6,000+ grocery stores ranging from Whole Foods to Safeway to Publix markets with 30 SKU’s including hand-crafted ice cream sandwiches, artisan pints, and chocolate-dipped bars.   Natasha has been named Forbes 30 Under 30 for food and beverage and Zagat's 30 Under 30 in New York City. She is also the co-host of the Start to Sale podcast, where she invites the brightest entrepreneurial minds to discuss all that it takes to build a company from launch to exit.   We covered a lot of ground in this interview. So much so, that we’re going to break it up into two separate episodes. Episode 86 is Part 1.   On today’s episode, Natasha tells us how studying architecture led her to discover her entrepreneurial spirit and how she turned her side-hustle hobby into a national business. She shares why product development and innovation is not just about market research and data but also about trusting your intuition and how Coolhaus launched with a minimum viable product.   ON TODAY’S EPISODE: Natasha’s background in architecture and how it inspired her entrepreneurial spirit   How working at Disney Imagineering helped her conceptualize brand storytelling The pros of combining strengths with a business partner How Coolhaus is reinventing classic flavors for a new generation Why trusting your intuition is just as important as market research The importance of launching with a minimum viable product How the Coolhaus food truck got 100 miles to Coachella Music Festival without an engine   KEY TAKE-AWAYS: “There's always that element of surprise and just trying to be as educated and tactical and excited about really meeting that demand as you can be.” - Natasha Case, Coolhaus   “We have so much in common with the people that we're really trying to target, and I think that creates a lot of authenticity in all aspects of the brand.” -Natasha Case, Coolhaus   “No spreadsheet will ever tell you the thing that was the hugest risk with the biggest reward, and that's so much of what entrepreneurship is about.” -Natasha Case, Coolhaus   “The entrepreneur will have a little bit of that crazy factor and think, "Well, I can do it and I want to create something from nothing.” -Natasha Case, Coolhaus   “I always thought of myself as getting the skills of architecture in a way I would in my head say, or even out loud, that’s beating the system from within. Taking these rules, learning them, mastering them the best I could, and breaking it apart.” -Natasha Case, Coolhaus   “Even in the traditional sense of architecture there is entrepreneurship because I think you are... One, you're an artist, but within this building has to stand up.” -Natasha Case, Coolhaus   “ I'm a big believer in when things are fun, actually, ironically, so much more can get done. So much more work can get done.” -Natasha Case, Coolhaus   “You put food in front of people and it's exciting, it's memorable, it brings people together.” - Natasha Case   “There was nothing on shelf that spoke to us as millennials, and definitely not as women. And so we saw this big opportunity.” -Natasha Case, Coolhaus   “We were actually going to be the first food truck to sell at Coachella. And so, now you remember the truck has no engine. How are we going to get to Coachella?” -Natasha Case, Coolhaus   “ It was just nonstop and then 5,000 Twitter followers in one afternoon. It was like, clearly there's demand for this.” -Natasha Case, Coolhaus   “There were no bells and whistles. I mean it was just putting this idea out there and showing that we had this vision.” -Natasha Case, Coolhaus   CONNECT WITH COOLHAUS: Website: https://cool.haus/ Facebook: https://www.facebook.com/Coolhaus Instagram: https://www.instagram.com/coolhaus/ Pinterest: https://www.pinterest.com/coolhaus/ Twitter: https://twitter.com/COOLHAUS Snapchat: https://www.snapchat.com/add/coolhausla SPECIAL OFFER:  3 Free Months of Gusto! Gusto makes payroll, taxes, and HR actually easy for small businesses. Fast, simple payroll processing, benefits, and expert HR support all in one place. Gusto automatically pays and files your federal, state, and local taxes so you don’t have to worry about it. Plus they make it easy to add on health benefits and even 401(k)s for your team.   Those old-school, clunky payroll providers just weren’t built for the way modern small businesses work. But Gusto is. Now is the best time to get set up for the new year. Don’t wait.   Proof to Product listeners get 3 free months of Gusto when they run their first payroll. Try a demo and see for yourself at http://www.gusto.com/proof     What if you could sit in a room with 30 other product makers who are doing exactly what you’re doing -- building a business they love!  You could share resources, leverage each other’s experiences and learn from those who are where you want to be. Imagine the growth potential!   Join us March 14-15th in Los Angeles for our Paper Camp Conference.   Over 800 brands have attended Paper Camp.  Brands that sell to stores like Target, Paper Source, Container Store, Anthropologie and independent boutiques internationally.   This program is for you if you’re a stationery or gift company interested in selling wholesale, exhibiting at trade shows or looking to expand your outreach to wholesale customers.     We believe in the power of community, collaboration and sharing everything we know.  Get all the details and register at  www.tradeshowcamp.com/papercamp SUBSCRIBE To subscribe on iOS, go to the iTunes page and subscribe to Proof to Product. On Android, you can listen using your favorite podcast app. WRITE A REVIEW Writing a review on iTunes will help other product based business owners find Proof to Product as they are working to up level, scale, and build profitable and sustainable companies. 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How can you inspire another person through a pure experience of enjoying the best ice cream ever? Coolhaus co-founder Natasha Case was exploring her love of “farchitecture” (food + architecture) when she realized she could spread happiness and impact through her architecturally inspired, delicious ice cream pints and ice cream sandwiches. She shares how her bare bones business became a viral sensation, how to craft a successful brand, how to stand behind the price that your product is worth, and how you too can actually save the world just by sharing your creative gifts. - Get the cheat sheet! https://dont-keep-your-day-job.mykajabi.com/natasha-case - Watch the full unedited video of this interview! https://youtu.be/t8AX24-aAVo - Join a local meetup group! dontkeepyourdayjob.com/meetup-groups - Break through your limiting mindset at our Dreamtopia Workshop! dreamtopiaworkshop.com - Thanks Skillshare! Skillshare.com/DreamJob2 for 2 months unlimited access -- absolutely FREE! - Thank you Daily Harvest! Daily-harvest.com promo code Dreamjob for three FREE Daily Harvest cups

Bianca is an expert when it comes to event planning, brand activations and execution – and that says a lot! If you’ve never planned an event, let us tell you – IT’S NOT AS EASY AS IT LOOKS!  And if you have planned an event, you know what we’re talking about.   During this episode we talk about the important role events play for a brand and how many companies overlook this aspect in their marketing plans – a big mistake! We also talk about what it takes to create, plan and execute an event/brand activation. Many people think that hosting or creating an event is easy. Well, we’re here to tell you it’s not QUITE as easy as it seems! There are so many intricacies to executing large brand activations and events and it takes a truly talented and ambitious person to pull it off time and time again. Bianca is so incredibly humble about her success in doing just that!     Listen as we discuss: How events create brand loyalty and love. How something as simple as a brand activation can make a big impact on your customers. The difference between creating events for event venues vs. creating events for brands. The importance of having think skin & being highly organized. Never being too good to get your hands dirty. The pain points and the joys that come from events.   Events are a tough business and often look disguisedly glamourous. Why? Thanks to the highly talented people like Bianca who make it look effortless and perfect. We’re proud to stand alongside of this ambitious woman! We can’t wait to see all of the exciting events she’ll be bringing to the Coolhaus brand in 2019!     Coolhaus is a certified woman-owned business. Coolhaus co-founders Natasha Case and Freya Estreller started baking cookies, making ice cream, and combining them into “cool houses” in 2008. With mutual backgrounds in the design and real estate fields, they began naming their ice cream sandwiches after architects and architectural movements that inspired them – and eventually decided to take their newfound passion (dubbed “Farchitecture,” or Food + Architecture) to their hometown streets in Los Angeles. So after a few days on Craigslist (and some time convincing their families they weren’t crazy), they found and bought a beat-up old postal van, trekked out to the world-famous Coachella Valley Music Festival in April 2009 to make their debut, and, well…the rest is history. Now, Coolhaus distributes in 6,000+ grocery stores ranging from Whole Foods to Safeway to Publix markets with 30 SKU’s including hand-crafted ice cream sandwiches, artisan pints and chocolate-dipped bars. Fans can also visit Coolhaus at its two Southern California-based storefronts in Culver City and Pasadena, or swing by one of the 10 mobile ice cream trucks and carts in Los Angeles, New York, and Dallas.        

Jen Rubio, co-founder of travel brand Away (creators of cultishly loved suitcases) talks with Erin Patinkin and Natasha Case about how a college dropout with no experience in the worlds of travel or luggage built one of the most talked about travel companies of 2018. She and her partner raised capital, gained loyalty, and disrupted a staid space through the power of storytelling and consistent pitching. She maintains that building Away as a lifestyle brand, not a suitcase company, opens up a bright future for them and their partners.

What do you get when an architect starts a visionary ice cream company? Meet Natasha Case, CEO and co-founder of Coolhaus ice cream. Learn how she launched her architecture-inspired ice cream sandwiches out of a broken-down postal van at Coachella 2009 to become the number one female-owned grocery store ice cream brand. Listen as Case describes her atypical rise to success, the power in quirkiness and her advice for bringing your ideas to life.

Erin Patinkin of Ovenly and Natasha Case of Coolhaus talk with the entrepreneurs behind some of your favorite companies to reveal what it takes to build a business from the ground up. 

Coolhaus CEO & Co-founder, Natasha Case, explains some of the challenges and opportunities she's experienced launching a women-owned startup businesses.

Coolhaus CEO & Co-founder, Natasha Case, tells a quick story about the power of paying-it-forward as an entrepreneur. (2 Mins) (https://cool.haus/) (http://bit.ly/StartupSpotlight-Coolhaus-IceCream-Blog)

Episode #11: Coolhaus (https://cool.haus/) The Startup Spotlight™ falls on Coolhaus, a super premium and indulgent ice cream startup company based in Los Angeles. Co-founded by Natasha Case, Coolhaus is certified women-owned and makes awesome ice cream sandwiches ("sammies") and innovative ice cream flavors. (https://cool.haus/)

As co-founder of Coolhaus, 34-year-old Natasha Case () is behind one of the biggest ice cream company success stories of the past decade. In 2018, it is estimated that Coolhaus will rack up 13 million dollars in sales. With unique flavors like Buttered French Toast and Street Cart Churro Dough, the brand's ice cream sandwiches and pints are sold in 6000 grocery stores across the country—including Whole Foods and Safeway. Hear the riveting story of how Natasha pivoted from a job as a Disney Imagineer (doing architecture at theme parks) into becoming an entrepreneur; how she and her partner launched their company out of a "beat-up truck that didn't even drive" at Coachella in 2009, and how she literally walked into a Whole Foods and talked them into carrying her product. Also: Natasha's advice for the budding entrepreneur—from stretching boundaries to thinking big to making a vow.

In this episode, Cool Haus founder, Natasha Case gives insight into the moment that led her to the Cool Haus concept and the ingenuity and hustle it took to get the business off the ground. She continues to carve out a unique space in CPG and bring creative thinking to the fast-growing, certified female-owned business. 

Cult favorite ice cream brand Coolhaus started in a broken down postal truck at the Coachella music festival. While growing their ice cream brand over nearly a decade, Natasha Case and Freya Estreller, have many stories to tell, through marriage, two funding rounds, brick and mortar scoop shops, and fast growth wholesaling around the country. They explain how they've stayed true to their quirky past while scaling with manufacturing partners and keeping their marriage intact. I was curious how they manage to constantly innovate, with such wacky flavors as balsamic fig mascarpone or buttered French toast, while they work with more traditional contract manufacturers to do the production. We get some invaluable tips for working with these co-packers, as they're called in the food biz. I also wanted to hear their origin story, how their relationship blossomed as their company grew, and how Freya decided to leave the company with Natasha at the helm. Celebrities like John Legend and Kumail Nanjiani are big fans and are willing to go to the Twitter mat over their product. But although it might seem like Coolhaus has made the big leagues, we hear about some of their challenges behind the scenes; being a founder never stops throwing you curveballs. We get a taste test of some of their most popular flavors, with a big side of great entrepreneurship and leadership advice to go along with it. For more information, photos, and links, check out the show notes at http://makeitinla.org/natashacase.

The Internet has changed every industry. With just a few taps on our smartphones, we can dive deep into the story of any business. Suddenly, walking through the mall or ordering at a restaurant isn’t the blind experience it once was. We are within reach of knowledge about the vendors’ sourcing, ethics, and social responsibility. Thus, the brands of today are adapting to this consumer demand. Learn more about your ad choices. Visit megaphone.fm/adchoices

Architecture and ice cream may sound like an unlikely combination, but bringing these two concepts together created a recipe for success for Natasha Case, co-founder of the original hipster ice cream truck, Coolhaus. After landing what many would consider a dream job as a Disney Imagineer straight out of graduate school, Case couldn’t shake the idea that she could use architecture for something bigger. For her, that meant blending her love for architecture with food, she explains in episode eight of Second Life.

Our inaugural episode features Natasha Case Co-Founder and CEO of Coolhaus ice cream. She has fused her passions for food and architecture and built a woman-owned business that is bound to rival even the most established ice cream brands — keep looking in your rearview Ben & Jerry. To read more about The Passionistas Project visit the Pop Culture Passionistas website.

A super-premium ice cream brand that got its start slinging sweet treats out of a repurposed, beat-up postal van, Coolhaus is changing the perception of frozen pints, one scoop at a time. Known for its off-beat style and inventive, indulgent flavors -- think Fried Chicken & Waffles and Balsamic Fig -- Coolhaus is certainly not your father’s ice cream. But it’s not for him. Lauded by food critics and adored by celebrities and social influencers who’ve championed the Los Angeles-based brand since its 2009 launch, co-founder and CEO Natasha Case sees Coolhaus as "the signature millennial ice cream brand." In an interview included in this week’s episode of Taste Radio, Case explained the her belief that Coolhaus, which is represented at thousands of grocery retailers across the U.S. and is sold at company-owned stores and food trucks in Southern California, New York City, and Dallas, has made its mark by positioning the brand as a “point of view and a culture.” “The ice cream is our outlet,” she said. “The ice cream is our canvas for cool ideas.” Also included in this episode: A conversation with Trevor Smith, who’s the co-founder of cold-brew beverage brand Secret Squirrel. Starting as a side hustle selling cold brew coffee at farmers markets in L.A., the brand has since emerged at national retailers, including Target. Smith shared lessons from his entrepreneurial journey, from his time with the U.S. Army through to the sale of Secret Squirrel in 2016. And in this week’s edition of Elevator Talk, we hear from Eduardo Pentagna, the CEO and Master Brewer of Brazilian-inspired beer brand Novo Brazil. Show notes: 1:45: Review Taste Radio! -- Please do us a solid and review us on iTunes. It’ll improve our search rankings on the app and help other folks find Taste Radio. It’s a pretty simple process and will take about 2-4 minutes. Thanks! 3:15: That Sh_t is The Bomb, Yo -- Much of the Eastern U.S., including our beloved home of Watertown, Mass., has been recovering from a brutal storm aptly dubbed a “bomb cyclone.” It’s not a good thing. But while snow and ice ain’t our bomb, good food and drinks are. The hosts kick off the episode with a discussion about libations and snacks, including Olivious Daily Olive Oil Shot, GT’s Kombucha Pure Love and Ayoba-Yo Biltong South African Jerky, that caught their attention over the past week. 8:55: Interview: Natasha Case, Co-Founder/CEO, Coolhaus -- Project NOSH editor Carol Ortenberg met up with Coolhaus co-founder and CEO Natasha Case at BevNET Live Winter 2017 where they chatted about the inspiration behind the company (“Farchitecture" -- the intersection of food and architecture), Case’s perspective that “e-comm is the new food truck” and why Coolhaus is “in the game of one person buying us 1,000 times, not 1,000 people buying us once.” 36:11: Interview: Trevor Smith, Co-Founder, Secret Squirrel -- How to stay lean and mean in the early days of your brand? Bootstrapping. Natasha Case talked about it and we also heard it from Trevor Smith, who’s the co-founder of cold-brew beverage brand Secret Squirrel. In a conversation recorded last month in Santa Monica, BevNET Managing Editor Ray Latif spoke with Smith about his journey, including the early days of Secret Squirrel (“We weren’t prepared for the fundamentals.”), why entrepreneurship can often be a “lonely endeavor,” and how he defines success. 1:00:07: Elevator Talk: Eduardo Pentagna, CEO/Master Brewer, Novo Brazil Brewing -- Craft beer with a Brazilian vibe made in Southern California. What’s not to love? We caught up with the brand’s founder and CEO Eduardo Pentagna at Brewbound Session Winter 2017 where Novo Brazil triumphed in the event’s Startup Brewery Challenge competition. Just before the big win, Eduardo offered us for a quick introduction to the brand. Brands in this episode: Olivious, Ayoba-Yo, GT’s Kombucha, Jameson, Fireball, Gatorade, Essentia, Murray’s Bagels, Coolhaus, Secret Squirrel, Novo Brazil

Millennials, no matter what you think about them, are making waves. They are now leaders of industry, business, media and retail. They are shaping the way we get information and goods. They can also be a bit controversial. But whatever you think of them, you definitely can’t ignore them -- especially Millennials as successful as Chris Altchek, co-founder of Mic.com, and Natasha Case, co-founder of ice cream company Coolhaus.

In honor of box-office smash, “Wonder Woman,” we pay tribute to the Wonder Women of Forks on the Left. Our favorite LA bartender, Andi Rene Christenson, joins us to discuss Patty Jenkins' blockbuster (did we cry??), mix up a couple Wonder Woman-inspired cocktails, and take a look  back at few of the Wonder Women who have graced our show in its first six months.  We've got highlights from actress/zombie-kicking badass Kim Dickens, the brave and brilliant Chef Neela Paniz, food-truck hero and Coolhaus co-founder Natasha Case, and The Washington Post’s comfort food aficionado, Karen Attiah.  Then the Battle of the Sexes continues as Forks’ producer Mary Catherine Finney faces off with Phelps for our latest game, a Wonder Woman edition of “Play With Your Food.” For pictures and more from this episode, visit forksontheleft.com Follow us on Twitter (@forks_ontheleft), Instagram (forks_ontheleft) and Facebook. Please rate us and leave us a review on iTunes!

It’s the season of miracles, right? So why not hang out with one of the creators of an actual “miracle” — Natasha Case, who with her partner Freya Estreller, reinvented not one but two of life’s perfect things, the ice cream sandwich, and the ice cream truck!  Starting with just an idea — "architecturally-inspired gourmet ice cream” — the two started making cookies and ice cream and calling them things like “IM Pei-Nut Butter” and “Mintimalism” — and with a couple thousand borrowed dollars, a beat up old mail truck and just a little bit of luck, Coolhaus was born.  Strauss and Phelps dig in with Case on this story of inspiration and entrepreneurialism. With a little prodding, they get Case to give up the “inside scoop” on some of your favorite celebrities’ favorite flavors. AND, they get to try a whole bunch of extraordinary ice cream and cookie combos. They’re joined by writer/producer Diana Levy, who is developing a TV series based on the amazing Coolhaus story.  Phelps' 7-year-old, Coolhaus-obsessed daughter “phones in” some expert questions and commentary. And, of course, there’s a little Day Drinking — asking, how well does beer go with ice cream??? Natasha Case / Coolhaus - Website, Twitter, Instagram, Facebook Diana Levy - Twitter, Instagram Kate Phelps - Special Correspondent, Ice-cream Expert Day Drinking: Fat Tire Amber Ale from New Belgium Brewing  Follow us on Twitter (@forks_ontheleft), Instagram (forks_ontheleft) and Facebook. Please rate us and leave us a review on iTunes!

Freya Estreller and Natasha Case, the married Mash-Up couple behind Coolhaus Ice Cream and Ludlows Cocktails, talk entrepreneurship, feeding Joe Biden ice cream sandwiches at the White House, and how they chose their sperm donor. It's getting hot in herre! See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Freya Estreller and Natasha Case, the married Mash-Up couple behind Coolhaus Ice Cream and Ludlows Cocktails, talk entrepreneurship, feeding Joe Biden ice cream sandwiches at the White House, and how they chose their sperm donor. It's getting hot in herre! See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Welcome our guest, Natasha Case! Natasha is the co-founder of Coolhaus- a company blending ice cream with architecture. She originally came up with the concept "Farchitecture" (Food + Architecture) during grad school at UCLA. The Coolhaus journey began at Coachella in 2009 with an ice cream truck found on Craigslist. Now their tasty architecturally inspired frozen treats can be found at over 4,000 stores nationwide. You can find the Coolhaus Ice Cream Book on Amazon here: http://amzn.to/1QjsT5Y Feedback or comments on this episode? Send them to startupexplorerpodcast@gmail.com Music was kindly provided by The Degs titled "Here They Come", licensed under CC BY 2.0.

Welcome to the Clever Cookstr, your ultimate window into the kitchens of the world's best cooks.Our guest today is Natasha Case, co-founder of the Coolhaus ice cream sandwich brand and co-author of the Coolhaus Ice Cream Book. She's joining us today to give us some tips and tricks for making the best ice cream sandwiches all summer long. Read the full transcript here: http://bit.ly/1ehpTq8

Innovation Crush goes live in partnership with Tribe Talks, a series of entertaining and informative events created by millenial focused marketing and branding agency, Tribemint. In this episode, we chat with Natasha Case and Freya Estreller, co-founders of Coolhaus, a specialty dessert company that seamlessly fuses architecture and... err ice cream! Launching at Coachella 5 years ago with one truck, Coolhaus is now on track to scoop in over $7 million in revenue in 2014, with 12 trucks across the country, 2 stores, a best-selling cookbook, and partnerships with retailers like Whole Foods. TRIBEMINT has developed a new paradigm in the way companies create and seed cultures of engagement where loyalty, innovation, and success thrive and convert consumers and employees alike into brand advocates. Equal parts funny, hip, and brilliant, these co-founders walk us through their personal journey of the creating their brand. www.tribemint.com www.eatcoolhaus.com

CEO Natasha Case began her journey in ice cream while in college studying architecture. She started baking cookies, making ice-cream sandwiches for friends and named the combinations after famous architects and architectural movements. After receiving positive feedback, she and business partner Freya Estreller bought a beat up van on Craigslist, officially called the ice cream sandwich line Coolhaus (after architect Rem Koolhaas, Bauhaus, the minimalist design and lifestyle movement of the 1920's and 1930's) and launched at Coachella in 2009. They were a huge success at the festival and returned to LA to an eager foodie audience who demanded more. On Today’s show Natasha will share: - What’s Your Personal Mission Statement? Love your work, and create an environment where your work is your lifestyle. That's when work is the most fun [my mission is always for work to be fun!] and exciting---when the lines of work and pleasure are blurred. You'll inspire others (your team/staff) to function in the same light, and that is truly what creates the best corporate culture. - Biggest Business Mistake? Trusting employees beyond the boundaries of their responsibilities. - How Do You Handle Business Stress and Uncertainty? Keep it all in perspective. Even though work is serious, livelihoods are on the line, work [hey, it's ice cream and cookies] is not life and death. Keep in mind the long game and the big picture goals, and don't let the petty stuff block your view. You've got to see the trees for the forest! Uncertainty doesn't bug me: it's all uncertain, you never know where your business or even your day is going to take you some time. And you should enjoy that, not fret over it! The unpredictability keeps things fun and exciting. - Greatest Business Decision That Changed Everything? Don't over think it, just go for it. The window of opportunity is narrow---you've got to move through it before it closes. OR Wandering into Whole Foods looking lost and confused, and finding someone who could point me towards our first buyer. - Best Book For The Entrepreneurial Mindset? I really don't read business books, so I'd say anything that gets your mind OFF work so you can take a healthy break: Gone Girl, Game of Thrones are perfect for that. - Plus much more... Useful links:http://www.viviantenorio.com/009-natasha-case-co-founder-of-coolhaus

Natasha Case is a Los Angeles native. She attended UC Berkeley for her undergraduate studies, where she majored in Architecture and double minored in City & Regional Planning and Italian Studies. Natasha furthered those studies at UCLA where she pursued a Masters of Architecture, and after graduating worked as an architectural intern at Walt Disney Imagineering in Hotel and Master Planning. During this time she started baking cookies and making ice cream, and naming the ice cream sandwich combinations after famous architects and architectural movements. She handed them out to her peers who found them to be tasty comic relief in spite of recent layoffs and discussion of further impending cutbacks. She had also just met Freya, who was helping her make the product behind the scenes along with putting numbers to the concept as a business model.Steve Lehman was one of the founders of Premier Radio. From 1999 to January 2001, he served as the President and Chief Executive Officer of E4L Inc. (f/k/a National Media, Inc.). From 1984 to 1987, Mr. Lehman was President of Stephen Lehman Productions, a syndicated radio program company, while also serving as an on-air personality at KIIS-AM and FM, Los Angeles. From 1976 to 1980, Mr. Lehman was President of a promotion advertising agency. He served as Chairman of the Board of Premiere Radio Networks Inc. since its formation in January 1987. Mr. Lehman has more than 20 years' experience in the radio industry. From 1982 to 1984, he specialized in building radio networks for independent radio syndicators. From 1980 to 1981, Mr. Lehman was National Sales Manager for Innerview Radio Networks. Mr. Lehman served as a Director of Premiere Radio Networks Inc. since January 1987. Ron Lin is Chief Technology Officer and co-Founder of CARD.com. He has a rich and varied background in science, software and technology, having received a Ph.D. in Biochemistry and Molecular Biology from UCLA and a B.S. in Computer Science from the University of Pennsylvania.CARD.com creates Fair, Fashionable and Fun online banking solutions. Prepaid Visa cards are your connection to what you love. Loading Card Members get VIP access and rewards focused on the passion pictured on their card. A card from your favorite band might get you early access to concert tickets or limited edition merch or free MP3s.