Podcasts about global social media manager

What do you get when you mix employee advocacy with the World Cup? A social media competition so engaging that even the self-proclaimed “I'm not a social media person” types are asking to join in.In this episode, we go Behind the Post with Gustavo Mazzocchi, Global Social Media Manager at BioCatch, who takes us on a wild ride through the Social Media World Cup, an 11-month internal employee advocacy competition. From dramatic football-themed announcements (yes, an actual football was thrown during the CMO's company kickoff presentation) to gamified incentives and tiers like “lucky strikers” and “team players,” Gus shares the structure and strategy that got over half the company involved.Once your employee advocacy program is off the ground, competitions like this are the secret to keeping momentum high, participation strong, and your people genuinely excited to post. If you're looking for creative ways to ignite advocacy and keep your employees posting week after week, this one's for you.Hot Topics:How to gamify employee advocacy (and keep it fair + inclusive!)Why themed competitions spark engagement (and how to plan them)Tips to turn that “I'm not a social media person” into your next top advocateHow BioCatch tracks success with 200+ active advocates across regions

Comment Palais des Thés utilise l'influence pour sublimer l'expérience du thé – Entretien avec Alexandre DennisDans cet échange passionnant, nous avons discuté avec Alexandre Dennis, Global Social Media Manager de Palais des Thés, pour comprendre comment la marque s'appuie sur l'influence et les réseaux sociaux pour renforcer son storytelling et engager sa communauté.Palais des Thés et l'influence marketing : une alliance stratégiquePeux-tu nous parler de la stratégie de Palais des Thés en matière d'influence ?Alexandre Dennis : Notre approche repose sur l'authenticité et la qualité des contenus. Nous collaborons avec des influenceurs qui partagent nos valeurs et notre passion pour le thé, qu'ils soient spécialisés en gastronomie, lifestyle ou bien-être. Nous privilégions les partenariats à long terme pour construire une véritable histoire avec eux.Quels types de créateurs de contenu privilégiez-vous ?Alexandre Dennis : Nous travaillons avec une diversité de profils, mais nous nous assurons qu'ils ont une vraie affinité avec notre univers. Il ne s'agit pas seulement de placement de produit, mais de créer des expériences autour du thé. Nous aimons les créateurs qui apportent une dimension sensorielle et narrative à leurs contenus.Les réseaux sociaux comme levier de storytellingQuels sont les formats qui fonctionnent le mieux pour engager votre communauté ?Alexandre Dennis : Les vidéos immersives et les formats courts sont très performants, notamment sur Instagram et TikTok. Nous utilisons aussi beaucoup les stories et le live pour créer un lien direct avec notre audience. L'UGC (User Generated Content) est également clé : nos clients et ambassadeurs partagent leurs moments de dégustation, ce qui renforce notre crédibilité.Comment adaptez-vous votre stratégie en fonction des plateformes ?Alexandre Dennis : Chaque réseau a son langage. Sur Instagram, on mise sur l'esthétique et les visuels soignés, tandis que sur TikTok, l'authenticité et le côté spontané priment. LinkedIn nous permet aussi de parler de nos engagements et de notre démarche responsable.Les défis et perspectives de l'influence chez Palais des ThésQuelles ont été vos plus grandes réussites en matière d'influence ?Alexandre Dennis : Nous avons mené plusieurs campagnes réussies avec des créateurs qui ont su retranscrire notre univers avec justesse. Par exemple, une collaboration avec un chef a permis de mettre en avant le thé comme ingrédient gastronomique, et cela a eu un très bel écho auprès de notre audience.Quels sont les défis que vous rencontrez dans l'influence marketing ?Alexandre Dennis : Le principal défi est de maintenir une cohérence et une sincérité dans les collaborations. Nous sommes vigilants à ne pas tomber dans une sur-commercialisation qui pourrait nuire à l'image de Palais des Thés. Il faut aussi s'adapter aux évolutions constantes des algorithmes et aux nouvelles tendances digitales.Conclusion : L'influence, un levier incontournable pour Palais des ThésCet échange avec Alexandre Dennis montre à quel point l'influence et les réseaux sociaux sont devenus des piliers du développement de Palais des Thés. Grâce à une approche qualitative et à des collaborations authentiques, la marque parvient à transmettre son expertise et à embarquer sa communauté dans un voyage sensoriel unique.

Now more than ever, B2B audiences are craving authentic and relatable content, and no one showcases this more than our next guest.  With a background in B2C marketing, Kaylin Balderrama brings a fresh perspective to her role as the Global Social Media Manager at Bazaarvoice.  She highlights that no matter if you're in B2C or B2B, you'll always be marketing to people. With that in mind, Kaylin shares the core principles that have helped her craft an engaging and successful social strategy that delivers results: authenticity and social-first content.  The results speak for themselves: in the last 12 months, Bazaarvoice gained an impressive 18,000 followers, with 16,000 of those followers gained since Kaylin started in December 2023 and introduced her new social strategy! To close out the episode, Kaylin also explores how B2B companies can leverage social media platforms traditionally seen as B2C, such as TikTok, to raise brand awareness.   Tune in to learn what it really means to create social-first content and hear about a recent example that landed her in the news and on a flight to Cannes! Hot Topics: What social-first content is, and how to create it The metrics she tracks to monitor their performance  How to leverage TikTok for B2B marketing Subscribe to our newsletter: The B2B Social Compass.

Zaria Parvez is Duolingo's Senior Global Social Media Manager where she is famed for scaling Duolingo's TikTok from 50K followers in September 2021 to 8M followers today. The Duolingo TikTok has 143 viral videos (view counts of 1M or higher) due to Zaria's creativity. What started as a test-and-learn initiative has become Duolingo's most successful social buzz and word-of-mouth initiative to date – all because of Zaria's insights, instincts, and expertise. In Today's Episode with Zaria Parvez: 1. From College Student to TikTok Star: How did Zaria make her way into the world of social media and Duolingo? When did Zaria realize the power of TikTok? What did she do as a first step? What does Zaria know now about growing on TikTok that she wishes she'd known when she started? 2. How to Create a Viral Video: What have been Zaria's biggest lessons in what it takes to create a viral video? What does Zaria mean when she says the best content is "medicine to candy"? What does the ideation process look like for new content ideas? How much budget should be set aside for new content? What does Zaria mean when she says Duolingo's TikTok needs to view like a "sitcom"? 3. How to Tie Success in Content Back to Hard Dollars: How is "success" in content measured at Duolingo? How fast does Zaria know if a video is a hit or not? What is the right cadence to post? How should companies determine whether content is ultimately successful or not? What is the single metric that Zaria is focused on today? 4. How to Build the Best Content Team: Why should companies not work with content agencies if they want the best results? Why does Zaria believe you have to hire troublemakers if you want success in content? What are the single biggest mistakes companies make w

Growth League Podcast: S3E20 - Zaria Parvez Senior Global Social Media Manager at Duolingo by Hook + Ladder Digital

This week, Erica sits down with Capri DeBiccari, Director of Social Media at ButcherBox (previously Social Media Team Head at Abercrombie & Fitch Co., Global Social Media Manager at PUMA, Social Media Editor at Refinery29, and more!) to chat all things career. In this episode, you'll learn how to navigate feeling unhappy at work, how to best demonstrate your qualifications for growth, and Capri's favorite tips from her time working in social media. Here's a peek at what we cover in this episode: [00:03:52] - Capri shares her background working in organic social at Refinery29 and PUMA, quitting her job to work on a flower farm, returning to work at Abercrombie & Fitch Co., then transitioning to ButcherBox. [00:08:11] - Capri explains how to navigate career resentment, how to do a gut check to find out if you're getting what you need at work or if you need to change careers, and how to know if you're in a good spot to do so. She also shares why job hopping can ultimately be beneficial for your career. [00:19:26] - Capri gives us a look into her time as Team Head at A&F (managing Hollister, SOCIALTOURIST, & Gilly Hicks), what an effective leader looks like, and why prioritizing interpersonal relationships can make or break team morale and performance. [00:25:35] - Capri shares her best tips for growth within your company (especially if you're feeling stuck) and how to conduct 1-on-1s with your boss. She also shares why setting boundaries and having hobbies is crucial. [00:34:59] - Capri walks through her favorite social media tips, how to navigate approval processes, and why she recommends utilizing your followers as a focus group and being unhinged on social. Grab a drink and listen in to this week's Marketing Happy Hour conversation! ----- Other episodes you'll enjoy if you enjoyed Capri's episode: Empathy in the Workplace + Humanizing Your Brand | Ally Golden of Upwork TikTok 101: How to Build an Engaged Audience | Zaria Parvez of Duolingo ____ Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you! NEW: Check out our website! NEW: Join our email list! Follow ButcherBox on Social: Instagram | TikTok Follow Capri on Social: Instagram | TikTok | LinkedIn Use code BBFF30 for $30 off your first ButcherBox order! Follow MHH on Instagram: https://instagram.com/marketinghappyhr Subscribe to our LinkedIn newsletter, Marketing Happy Hour Weekly: https://www.linkedin.com/newsletters/marketing-happy-hour-weekly-6950530577867427840/ Learn more about 99designs and get $20 OFF your first design contest: https://99designs.com/marketinghappyhour --- Support this podcast: https://anchor.fm/marketinghappyhour/support

How do you manage a large-scale employee advocacy program? You've built your program, you've onboarded the right people, and you've scaled your employee advocacy program—but now what? How do you keep your program engaging and interesting for the whole team? It's one thing when you have a smaller team in your program—it's quite another when your program extends to thousands of employees. Meet Andrea Fernandez, award-winning Global Social Media Manager at SUSE, where she manages an employee advocacy program that's 2000 employees strong. In this episode, Andrea chats through her process with host, Olivia Messina, and explains how she: Got buy-in from both leadership and the entire team Incentivizes more employees joining the program Keeps the employee advocacy excitement going She also highlights what she does to get the rest of the company, even those who aren't part of the employee advocacy program, interested through company updates, and incorporating it into the process of onboarding new employees.

¿Alguna pensaste en crear tu propia marca? ¿Sientes que te falta aprender algo más pero nos sabes muy bien qué es? En la era de influencers, hoy más que nunca hay que saber darle forma a nuestro trabajo con nuestro sello; nuestra impronta sobre lo que creamos. Por eso hablamos con Leo Larrea,Global Social Media Manager para Metricool, acerca de qué pasos tomar para hacerlo, cómo lidiar con la exposición y los haters y sobre todo y aún más importante cómo enfrentarse que postura tomar frente a esas situaciones que nos pueden llegar a incomodar. Muchas gracias por escuchar el episodio #89 con Leo Larrea, Recuerda seguir el podcast de Coderhouse y si esuchas desde Spotify recuerda darle click a la campanita para recibir los últimos episodios del podcast ni bien se publiquen.

For a long time, I kept wondering if there is a social media manager formula for success or how other social media specialists are spending their time - do we share the same knowledge, or is there more?Let me tell you that a social media manager can be a marketer, a strategist, a copywriter, an analyst, and a customer service - most of the time, all in one day. Managing all of these diverse responsibilities can be challenging at some point, but this is a career path of continual learning.Today you will meet Alexandra Reay - Global Social Media and Community Manager at Nestlé.Social Media Manager at Nestlé.Find out:How did you start your career? What is Nestlé?What does your day-to-day schedule look like? What skills do you need for this career?How the pandemic changed the social media strategy for Nestlé?What's the most important lesson you've learned through your career?Can you tell me something about one of the most important campaigns on social media for Nestlé, which were the campaign results?If you could teach me three things about social media management, what would you teach me?Nestlé on InstagramAlexandra on LinkedIn

“We can only go everywhere from here.” This was something that was said in Christine and Bex's preparatory conversation for this episode, and it really is the foundation for this hour. The pandemic, while turbulent for the travel industry, also acted as an equalizer. This is a conversation about the possibilities that are alive because of that equalizing effect.This conversation is full of information for both travelers and industry professionals alike. It was recorded in March on International Women's Day, and the two women discuss digital equality, representation, and brand transparency as a vehicle for change.Bex Shapiro has been a force for change in the travel industry. She recently left a four-year gig at Intrepid Travel as their Global Social Media Manager. She educated people about DEI in Marketing, and acts as a champion for many people in the industry. Her marketing is rooted in authenticity, humanity, and inclusivity as a force for change in the travel industry.Learn more about Lotus Sojourns and ways to be a part of the community here.Find Lotus Sojourns on Facebook, or join the Lotus Sojourns Collective, our FB community for like-hearted women.Follow us on Instagram: @lotussojourns or @souloftravelpodcastCredits. Christine Winebrenner Irick (Host, creator, editor.) Bex Shapiro (Guest). Original music by Clark Adams. Editing and production by Alex Lee-Ammons and For The Love Media, LLC.

Johnas is the senior global social media manager for Cadence Design Systems and created an award-winning social campaign for Cadence which more than doubled corporate channel followers and a significant increase in engagement, and while Johnas can't take credit for Cadence's stock going up during this period, there is a clear correlation What you'll learn in this episode: How to perform a social media audit How to get your executives involved How to repurpose written content to video How to humanize your social content Johnas' recommendations: You need to understand where your audience is - not just channels, but also location - and focus on those core channels In B2B, decision-makers want to buy from businesses whose leaders they believe in Don't guide executives on which channel to engage in, but instead encourage them to go after the channel they are already most comfortable with. If you are in a technical business, you need to humanize the content You'll need to listen to the full episode if you want to hear the Lightning Round, but here are a few highlights: Johnas is all about short-form video Johnas can't live without Sprout Social Proofpoint's POV:Johnas is 100% correct in saying that people want to buy from companies whose executive leadership they trust. You don't have to look much further than Elon Musk. His personal brand presence is a huge reason for the success of both Tesla and SpaceX.Now it doesn't have to be the CEO, although that does help. But having executives like your VP of product, VP of engineering and CMO out there evangelizing the company narrative is huge. But, as we talked about in this episode, it is hard to get executives on board. Here are few recommendations, in addition to those that Johnas shared, to help: Explaining the impact in business metrics, not marketing metrics. Your executives don't care about engagement rates, page followers, and website traffic. They do care about revenue and customer acquisition costs. So show them the power of a personal brand by comparing cost-to-acquire from organic channels to paid. Find one single executive champion and use them as an example. Ideally, this should be someone who is already active on social, where the impact will be quicker to see, and you won't have to do much coercing to get them to commit. Make it easy to track the impact, by using trackable links through something like bit.ly and tracking pre and post-performance trends. Make it easy for them. Offer to identify topics and even provide rough outlines for written content. Provide talking points for video content.  Get them into communication situations where they already want to be, like speaking events and customer summits, and record them. Get them onto podcasts and ensure to ask for the transcript and any audio/video footage. You can then either repurpose this content directly or use it to create blog/article content for them. A bit more about Johnas:Johnas Street is not just a marketer, but also an actor and an American Idol finalist. He even opened a show for Usher as a teen. Johnas is the Sr. Global Social Media Manager and Senior PR Specialist at Cadence and is responsible for the corporate social media strategy and global plan to increase awareness and preference for the company, the brand, and products. This role is part of the Corporate Marketing team. Johnas is a father to three, two of which are twins! Johnas was also recently nominated as part of the Adweek Rising ‘21 mentee program. You can find Johnas on almost every social media channel!Helpful Links & Resources: Johnas' LinkedIn Profile: https://www.linkedin.com/in/johnasstreet/ Johnas' Twitter Profile: @Johnas_Street Johnas' IMDB Profile: https://www.imdb.com/name/nm7862928/ Johnas' YouTube Channel: https://www.youtube.com/channel/UCoHM-oQ2EMci10J2lpID_uQ Johnas' Company: https://www.cadence.com/en_US/home.html Connect with Mike & Gaby at Proofpoint: Mike's LinkedIn Profile: https://www.linkedin.com/in/mikegrinberg/ Gaby's LinkedIn Profile: https://www.linkedin.com/in/gabriellaisrael/ LinkedIn Company Profile: https://www.linkedin.com/company/proofpoint-marketing-llc Proofpoint YouTube Channel: http://bit.ly/ProofpointonYouTube Proofpoint Website: www.proofpoint.marketing

Johnas is the senior global social media manager for Cadence Design Systems and created an award-winning social campaign for Cadence which more than doubled corporate channel followers and a significant increase in engagement, and while Johnas can't take credit for Cadence's stock going up during this period, there is a clear correlation What you'll learn in this episode: How to perform a social media audit How to get your executives involved How to repurpose written content to video How to humanize your social content Johnas' recommendations: You need to understand where your audience is - not just channels, but also location - and focus on those core channels In B2B, decision-makers want to buy from businesses whose leaders they believe in Don't guide executives on which channel to engage in, but instead encourage them to go after the channel they are already most comfortable with. If you are in a technical business, you need to humanize the content You'll need to listen to the full episode if you want to hear the Lightning Round, but here are a few highlights: Johnas is all about short-form video Johnas can't live without Sprout Social Proofpoint's POV:Johnas is 100% correct in saying that people want to buy from companies whose executive leadership they trust. You don't have to look much further than Elon Musk. His personal brand presence is a huge reason for the success of both Tesla and SpaceX.Now it doesn't have to be the CEO, although that does help. But having executives like your VP of product, VP of engineering and CMO out there evangelizing the company narrative is huge. But, as we talked about in this episode, it is hard to get executives on board. Here are few recommendations, in addition to those that Johnas shared, to help: Explaining the impact in business metrics, not marketing metrics. Your executives don't care about engagement rates, page followers, and website traffic. They do care about revenue and customer acquisition costs. So show them the power of a personal brand by comparing cost-to-acquire from organic channels to paid. Find one single executive champion and use them as an example. Ideally, this should be someone who is already active on social, where the impact will be quicker to see, and you won't have to do much coercing to get them to commit. Make it easy to track the impact, by using trackable links through something like bit.ly and tracking pre and post-performance trends. Make it easy for them. Offer to identify topics and even provide rough outlines for written content. Provide talking points for video content.  Get them into communication situations where they already want to be, like speaking events and customer summits, and record them. Get them onto podcasts and ensure to ask for the transcript and any audio/video footage. You can then either repurpose this content directly or use it to create blog/article content for them. A bit more about Johnas:Johnas Street is not just a marketer, but also an actor and an American Idol finalist. He even opened a show for Usher as a teen. Johnas is the Sr. Global Social Media Manager and Senior PR Specialist at Cadence and is responsible for the corporate social media strategy and global plan to increase awareness and preference for the company, the brand, and products. This role is part of the Corporate Marketing team. Johnas is a father to three, two of which are twins! Johnas was also recently nominated as part of the Adweek Rising ‘21 mentee program. You can find Johnas on almost every social media channel!Helpful Links & Resources: Johnas' LinkedIn Profile: https://www.linkedin.com/in/johnasstreet/ Johnas' Twitter Profile: @Johnas_Street Johnas' IMDB Profile: https://www.imdb.com/name/nm7862928/ Johnas' YouTube Channel: https://www.youtube.com/channel/UCoHM-oQ2EMci10J2lpID_uQ Johnas' Company: https://www.cadence.com/en_US/home.html Connect with Mike & Gaby at Proofpoint: Mike's LinkedIn Profile: https://www.linkedin.com/in/mikegrinberg/ Gaby's LinkedIn Profile: https://www.linkedin.com/in/gabriellaisrael/ LinkedIn Company Profile: https://www.linkedin.com/company/proofpoint-marketing-llc Proofpoint YouTube Channel: http://bit.ly/ProofpointonYouTube Proofpoint Website: www.proofpoint.marketing

Season 7, Episode 5 - You Get To Define Your Value - I Learned To See Myself In A Different Light - Amanda Stecco, Global Social Media Manager, Nike About AmandaAmanda Stecco is a social media strategist living in Brooklyn, NY, currently working as the Global Social Media Manager of Nike Football. When she's not working, she enjoys running, planning her next tattoos, watching documentaries, and winning over her roommate's cat. Connect + learn more about Amanda: LinkedIn + IG.Thank you for listening! Share your thoughts and follow Klay on your favorite social media: @PlanAwithKlay and use the hashtag #PlanA101​​​. Want more Plan A? Subscribe to Klay's website: KlaySWilliams.com.Support the show (https://paypal.me/PlanAEnterprises?locale.x=en_US)

Johnas Street is a Sr. Global Social Media Manager at Cadence Design Systems, a company with over 7,000 employees that enables electronic systems and semiconductor companies to create innovative products. Before getting into B2B social media, Johnas was an American Idol finalist and acted on the BET show "Being Mary Jane". Brian and Johnas go behind the scenes to talk about the role of social media in B2B marketing, how to stay creative in B2B social media, and how to manage work life balance in social. Follow Johnas Street on Twitter: https://twitter.com/Johnas_Street

Charlie Grinnell is the CEO and co-founder of RightMetric, a digital market research firm based in Vancouver, that provides audience and competitive insights to brands. Before that he spent time as the Global Social Media Manager for Red Bull and Head of Social at Aritzia.In our conversation we discuss Charlie's unconventional path into digital marketing, his experience with Red Bull & Aritzia, starting his own company and a long conversation around marketing data and insights.If you enjoy today’s podcast be sure to leave a rating and a review. Today’s podcast is powered by Trufan.TIME CODES1:39 - Growing up in Vancouver and getting into videography28:24 - Getting into Digital Marketing, working at Red Bull and Aritzia53:21 - RightMetric, and a conversation around marketing data and insights1:40:51 - Wrap Up QuestionsFOLLOW CHARLIEInstagram - @CharlieGrinellTwitter - @Charlie GrinnellLinkedIn - Charlie GrinnellFOLLOW RIGHTMETRIChttps://rightmetric.co/Podcast - Measure What MattersTwitter - @RightMetricLinkedIn - RightMetricFOLLOW JACOBhttps://www.jacobkelly.ca/Twitter - @TheJacobKellyLinkedIn - Jacob KellyInstagram - @TheJacobKellyTikTok - @TheJacobKellyYouTube - Jacob KellyFacebook - Jacob KellyFOLLOW MY SOCIAL LIFEhttps://www.jacobkelly.ca/mysociallifeYouTube - My Social Life Instagram - @MySocialLifePodcasthttps://mysociallifepodcast.comFOLLOW TRUFANhttps://www.trufan.ioInstagram - @Trufan.ioTwitter - @Trufan_ioLinkedIn - TrufanMUSICSong: Tough Love - Joakim Karudhttps://soundcloud.com/joakimkarudhttps://www.facebook.com/joakimkarudmusichttps://www.youtube.com/user/JoakimKarudMusic from SoundcloudMusic provided by RFM:https://youtu.be/jaoStyAQN4o

Alex Shockey, the Global Social Media Manager at FedEx, joins the Social Pros Podcast to discuss the structure and strategies of the tiny but mighty social media team at FedEx. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud My Emma Full Episode Details Social media is constantly changing. We know this to be true and yet so many brands struggle to keep up. If successful brands on social have taught us anything it’s that you must embrace change and evolve how you’re structured to meet the needs of social media. This is just one of the takeaways from this episode of the Social Pros Podcast with Alex Shockey, the Global Social Media Manager at FedEx. Alex perfectly articulates the speed of social media’s evolution and focuses on the importance of identifying conversations on social and finding new ways to bring them to the surface in strategic ways. As Alex accurately points out, social media is often a soapbox for people to share their opinions. With 7,000+ FedEx mentions per day, Alex shares how she and her team capitalize on these stories and reveals what makes some social mentions worth bringing to the attention of their audience. In This Episode: 04:28 – A peek inside Alex’s role as Global Social Media Manager at FedEx 09:58 – How FedEx’s social media team is structured 12:51 – How social conversations have shaped FedEx’s social media strategy 16:20 – How social chatter has shifted and evolved across different social media platforms 18:56 – How to implement positive customer stories about team members and your brand in social strategies 24:50 – How the FedEx social media team works with other departments within the organization 31:30 – Tips for tracking the performance of a social media team Resources: Get the new State of Marketing report for free from Salesforce Find out more about the community at SocialMedia.org with a special form for Social Pros listeners Download Salesforce’s free e-book, 50 Social Media Best Practices Visit FedEx’s website Read Alex’s children’s book ‘This is Ole Miss’ (illustrated by Holly B. Johnson) Visit SocialPros.com for more insights from your favorite social media marketers.

Join Jake Potter, Global Social Media Manager at Colt Technology Services as he shares how Colt generated leads through an always on paid social strategy, focussed on LinkedIn. This session will cover how leveraging the data from paid social results can be used to optimise the content for ongoing campaigns and different country-content.

Sedge Beswick is the Founder and Managing Director of SEEN Connects, an award-winning, innovative, globally based influencer marketing agency. In 2019, she launched Connects Cast, an off-shoot podcast production company hailed as ‘the new wave of influential sound.' Having previously worked at Red Bull and Three UK, Sedge moved to ASOS before setting up Connects, working as their Global Social Media manager taking them from a lesser known fashion hub, to the world's most visited e-commerce clothing site. Her current client list includes:  Nike, Very.co.uk, Jo Malone London, Jack Daniel's, Facebook and Instagram. I love Sedge's story - she actually got her start in the digital space from entering a competition on social media when she was a student at Uni. We talk about her time at ASOS and how she grew their online social presence globally, and her transition to then launching her own influencer marketing agency in London.  We chat on why she also launched Connects Cast, a podcast production company and why she feels podcasts are the new wave of media. Lastly, we get into what she feels is next when it comes to social media and the influencer marketing space, emerging platforms, IGTV, changes on the IG/FB front, and how Sedge sees the space ultimately evolving in the future. Check out Seen Connects here: http://seenconnects.com/ Follow Sedge here: https://www.instagram.com/sedgebeswick/ Listen to Verified Views here: https://www.verifiedviews.co/ Follow The Big Move on Instagram here: https://www.instagram.com/thebigmovepodcast/ Follow Em, The Lipstick Fever here: https://www.instagram.com/thelipstickfever/

Social Media Podcast Episode 40: Warum Instant Messenger, wie WhatsApp und WeChat, sozialen Netzwerken das Wasser abgraben! Instant Messenger sind mittlerweile aus unserem schelllebigen Alltag kaum weniger wegzudenken, als Instant-Suppen. Der kunterbunte Nachrichtensalat, der darüber ausgetauscht wird, erfreut sich mittlerweile einer durchaus gesunden Beliebtheit. Die Messenger ermöglichen eine ständige und direkte, zu Meist geräteübergreifende Kommunikation. Mike und Christoph sprechen mit Eleftherios Hatziioannou, ehemals Global Social Media Manager bei Mercedes Benz, heute Co-Founder der Messaging App Smoope, über die Nutzung von Instant Messenger Apps im Rahmen der Unternehmenskommunikation.

What are the most popular social networks for recruiting and job search? What is smart working and how do you embrace it? How can climbing rocks help us in the office? To answer these questions and more, I’ve had the pleasure of speaking to Julia Jachmann who is the Global Social Media Manager for the Adecco Group and also a keynote speaker at #smlondon LIVE! Read the full article here: http://linkhumans.com/podcast/social-workplace-julia-jachmann

Jenny berättar om sitt jobb som Global Social Media Manager på Red Bull. Hon berättar även om andra jobb hon haft och hur det var att plugga i Los Angeles.